CN105263034A - Spot video advertisement playing method and device - Google Patents

Spot video advertisement playing method and device Download PDF

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Publication number
CN105263034A
CN105263034A CN201510659365.XA CN201510659365A CN105263034A CN 105263034 A CN105263034 A CN 105263034A CN 201510659365 A CN201510659365 A CN 201510659365A CN 105263034 A CN105263034 A CN 105263034A
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CN
China
Prior art keywords
video
ads
show layers
frequency program
play
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Pending
Application number
CN201510659365.XA
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Chinese (zh)
Inventor
江中央
周文杰
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Shenzhen TCL New Technology Co Ltd
Shenzhen TCL Digital Technology Co Ltd
Original Assignee
Shenzhen TCL New Technology Co Ltd
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
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Application filed by Shenzhen TCL New Technology Co Ltd filed Critical Shenzhen TCL New Technology Co Ltd
Priority to CN201510659365.XA priority Critical patent/CN105263034A/en
Publication of CN105263034A publication Critical patent/CN105263034A/en
Priority to PCT/CN2016/084389 priority patent/WO2017063368A1/en
Pending legal-status Critical Current

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Classifications

    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/266Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
    • H04N21/2668Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/23Processing of content or additional data; Elementary server operations; Server middleware
    • H04N21/234Processing of video elementary streams, e.g. splicing of video streams or manipulating encoded video stream scene graphs
    • H04N21/23424Processing of video elementary streams, e.g. splicing of video streams or manipulating encoded video stream scene graphs involving splicing one content stream with another content stream, e.g. for inserting or substituting an advertisement
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/431Generation of visual interfaces for content selection or interaction; Content or additional data rendering
    • H04N21/4312Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81Monomedia components thereof
    • H04N21/812Monomedia components thereof involving advertisement data

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  • Engineering & Computer Science (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • Databases & Information Systems (AREA)
  • Business, Economics & Management (AREA)
  • Marketing (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)

Abstract

The invention discloses a spot video advertisement playing method comprising steps of: acquiring the source address of a spot video advertisement and stopping a video program when a spot video advertisement playing instruction is received in a video program playing process; acquiring and decoding the spot video advertisement according to the source address of the spot video advertisement; and outputting the video data of the decoded spot video advertisement to a second display graph layer to be played and displayed according to a saved graph layer identifier of a first display graph layer where the video program is located when being played and displayed, wherein the second display graph layer is arranged on the first display graph layer. The invention also discloses a spot video advertisement playing device. The method and the system fast and seamlessly play the spot video advertisement in the video program so as to improve the watch experience of users.

Description

The inserting method of video ads and device
Technical field
The present invention relates to internet television field, particularly relate to inserting method and the device of video ads.
Background technology
Video ads is the main source of profits of video content services provider.Current video ads intercuts below main employing two kinds of patterns:
1, playlist pattern.Player request intercut discharge advertisement video time, empty player buffer memory, reset decoder, refresh display buffer, and then continue to start the downloading and playing of video frequency program.Consider that the decoding parametric of advertisement film source and program film source is inconsistent, therefore, when starting the broadcasting of program film source after advertisement finishes playing, must empty display buffer and reset decoder, this process will cause internet television player blank screen a period of time.
2, Splicing model.The video file of advertisement and program or advertisement video stream and program video stream are spliced into same video file or same road code stream.If promotional literature and program file are spliced into same video file, then need to carry out remux (main video data and main audio data extract operation) to advertisement film source and program film source, need to consume certain cpu buffer memory, and real-time cannot ensure.If advertisement code stream and program video code stream are spliced into same road code stream, need the timestamp revising program stream video packets, if the audio frequency and video duration of advertisement code stream is inconsistent, be then easy to cause the nonsynchronous problem of audio frequency and video in subsequent program film source playing process.
Intercut the problem existing for pattern for above-mentioned two kinds of video ads, be necessary inserting method and the device of inventing a kind of new video ads, thus improve the experience that user watches internet television program.
Summary of the invention
Main purpose of the present invention is the inserting method and the device that provide a kind of video ads, is intended to solve the technical problem that existing video ads intercuts the problem existing for pattern and then affects user's viewing experience.
For achieving the above object, the invention provides a kind of inserting method of video ads, the inserting method of described video ads comprises:
In video program play process, when receive video ads intercut instruction time, obtain the sheet source address of described video ads and suspend the broadcasting of described video frequency program;
According to the sheet source address of described video ads, obtain described video ads and decode;
According to the layer mark of the first show layers residing during the described video program play display of preserving, described video ads is carried out decoded video data to export to and the second show layers carries out broadcasting display, wherein, described second show layers is positioned on described first show layers.
Preferably, the described layer mark according to the first show layers residing during the described video program play display of preserving, described video ads is carried out decoded video data and export on the second show layers and carry out comprising after broadcastings shows:
After described video ads is play and terminated, empty described second show layers and recover the broadcasting of described video frequency program.
Preferably, described when video program play, when receive video ads intercut instruction time, obtain the sheet source address of described video ads and comprise before suspending the broadcasting of described video frequency program:
When receiving the play instruction of described video frequency program, obtain the sheet source address of described video frequency program;
According to the sheet source address of described video frequency program, obtain described video frequency program and decode;
Described video frequency program is carried out decoded video data to export to described first show layers to carry out play and show and the layer of preserving described first show layers identifies.
Preferably, when described first show layers is video layer, then described second show layers is graph layer; Or when described first show layers is graph layer, then described second show layers is video layer.
Preferably, described video frequency program and described video ads are play respectively in the different broadcasting processes of same video player, or described video frequency program and described video ads are play respectively on different video player.
Further, for achieving the above object, what the present invention also provided a kind of video ads intercuts device, and the device that intercuts of described video ads comprises:
Film source address acquisition module, in video program play process, when receive video ads intercut instruction time, obtain the sheet source address of described video ads;
Play and suspend module, for when video program play, when receive video ads intercut instruction time, suspend the broadcasting of described video frequency program;
Video acquiring module, for the sheet source address according to described video ads, obtains described video ads;
Decoder module, for the described video ads obtained of decoding;
Output module, for the layer mark according to the first show layers residing during the described video program play display of preserving, described video ads is carried out decoded video data to export to and the second show layers carries out broadcasting display, wherein, described second show layers is positioned on described first show layers.
Preferably, the device that intercuts of described video ads also comprises:
Empty module, for after described video ads broadcasting terminates, empty described second show layers;
Play and recover module, after emptying described second show layers, recover the broadcasting of described video frequency program.
Preferably, described film source address acquisition module also for: when receiving the play instruction of described video frequency program, obtain the sheet source address of described video frequency program;
Described video acquiring module also for: according to the sheet source address of described video frequency program, obtain described video frequency program;
Described decoder module also for: decoding obtain described video frequency program;
Described output module also for: described video frequency program is carried out decoded video data and exports to and described first show layers carries out broadcasting display;
The device that intercuts of described video ads also comprises:
Layer mark preserves module, for preserving the layer mark of described first show layers.
Preferably, when described first show layers is video layer, then described second show layers is graph layer; Or when described first show layers is graph layer, then described second show layers is video layer.
Preferably, described video frequency program and described video ads are play respectively in the different broadcasting processes of same video player, or described video frequency program and described video ads are play respectively on different video player.
The present invention is by obtaining the film source of independent video ads and independently carrying out decoding broadcasting, while playing video advertisement, suspend video frequency program broadcasting and show layers residing when being play by video ads is positioned on the show layers of video frequency program, thus prevent the broadcasting of video ads and the broadcasting of video frequency program mutually to disturb, it also avoid simultaneously and need to empty player buffer memory when broadcast program video, and then cause the problem of blank screen, achieve and seamlessly intercut video ads fast in video frequency program, thus improve user's viewing experience.
Accompanying drawing explanation
Fig. 1 is the schematic flow sheet of inserting method first embodiment of video ads of the present invention;
Fig. 2 is the schematic flow sheet of inserting method second embodiment of video ads of the present invention;
Fig. 3 is the schematic flow sheet of inserting method the 3rd embodiment of video ads of the present invention;
Fig. 4 is the high-level schematic functional block diagram intercutting device first embodiment of video ads of the present invention;
Fig. 5 is the high-level schematic functional block diagram intercutting device second embodiment of video ads of the present invention;
Fig. 6 is the high-level schematic functional block diagram intercutting device the 3rd embodiment of video ads of the present invention.
The realization of the object of the invention, functional characteristics and advantage will in conjunction with the embodiments, are described further with reference to accompanying drawing.
Embodiment
Should be appreciated that specific embodiment described herein only in order to explain the present invention, be not intended to limit the present invention.
With reference to the schematic flow sheet that Fig. 1, Fig. 1 are inserting method first embodiment of video ads of the present invention.In the present embodiment, the inserting method of described video ads comprises:
Step S10, in video program play process, when receive video ads intercut instruction time, obtain the sheet source address of described video ads and suspend the broadcasting of described video frequency program;
In the present embodiment, the triggering mode intercutting instruction of video ads is not limit, and such as, by video content services, business pre-sets, and within such as each 30 minutes, automatically triggers broadcasting video ads of specifying, or triggers when user selects video frequency program and starts to play.
In addition, mutually disturb for avoiding the broadcasting of video ads and video frequency program, in the present embodiment, the film source of video ads is separated with the film source of video frequency program and preserve, the film source of video ads is obtained by the mode obtaining sheet source address, and then realize the separate broadcasting of video ads and video frequency program, do not interfere with each other.In addition, because the two independently carries out playing (not playing on same video player, or do not play in same video playback process), therefore, for the interference (such as sound interference) avoiding video program play to play video ads, also realize video ads intercut front and play and terminate rear the slitless connection distinguish corresponding video frequency program picture simultaneously, receive video ads intercut instruction while, the broadcasting of time-out video frequency program.
Step S20, according to the sheet source address of described video ads, obtains described video ads and decodes;
According to the sheet source address of the video ads obtained, such as URL link, from the preservation position acquisition video ads of video ads, such as downloads the video ads corresponding with URL from corresponding video server, and the video ads of acquisition is carried out decoding broadcasting.
In the present embodiment, the decoding process for video ads is not limit.Such as, the video player of playing video advertisement is after getting the film source file data of video ads, carry out document analysis to extract decoding parametric and the audio, video data of the audio frequency and video corresponding to video ads, the decoding parametric initializing decoder then utilizing document analysis to extract and then the decoding started the audio, video data extracted.
Step S30, according to the layer mark of the first show layers residing during the described video program play display of preserving, described video ads is carried out decoded video data to export to and the second show layers carries out broadcasting display, wherein, described second show layers is positioned on described first show layers.
In the present embodiment, for avoid video ads play terminate after there is blank screen phenomenon, therefore when playing video advertisement, video ads is carried out decoded video data and outputs on another one show layers and show.Simultaneously, because video ads is need the current content playing display, therefore, the show layers of playing video advertisement needs to be positioned on the show layers of displaying video programs, the layer mark of the show layers that the video frequency program preserved in advance of concrete basis is residing when playing, show layers residing when determining that video ads is play after the decoding.Such as, the respective value of show layers layer mark is from top to bottom 0,1,2,3,4,5,6,7,8 ... if the show layers residing for video program play is the 5th show layers, then show layers residing when video ads is play then correspondence can be 6,7,8 ... in arbitrary layer, specifically arrange according to actual conditions.In addition, the respective value of layer mark also can be modified configuration as required.
In the present embodiment, by obtaining the film source of independent video ads and independently carrying out decoding broadcasting, while playing video advertisement, suspend video frequency program broadcasting and show layers residing when being play by video ads is positioned on the show layers of video frequency program, thus prevent the broadcasting of video ads and the broadcasting of video frequency program mutually to disturb, it also avoid simultaneously and need to empty player buffer memory when broadcast program video, and then cause the problem of blank screen, achieve and seamlessly intercut video ads fast in video frequency program, thus improve user's viewing experience.In addition, need to further illustrate, the present embodiment also can be applied particularly to video to start play front and play the broadcasting of the video ads after terminating.
Optionally, when described first show layers is video layer, then described second show layers is graph layer; Or when described first show layers is graph layer, then described second show layers is video layer.
The screen output with the intelligent television of internet television, Set Top Box, intelligent mobile terminal, computer etc. is generally all Multi-level display structure, and the screen export structure corresponding to different equipment is not identical yet.Such as, intelligent television is followed successively by from bottom to upper strata: background layer, rest image layer, video layer, graph layer (OnScreenDisplay, OSD) and cursor layer.Wherein, video layer is the image display that decoder exports decoded result; Graph layer: the output display being graphics system, can export still image or dynamic video.Video layer and graph layer can transparent or semitransparent or opaque displays, therefore, video layer and graph layer can have quantitative multilayer to arrange, thus video layer and graph layer can be arranged alternately mutually, and such as order from top to bottom can be: video layer 1, graph layer 1, video layer 2, video layer 3, graph layer 2.In addition, although video layer can have multiple, interference each other can when different video layers shows simultaneously, be caused.
Based on the These characteristics of screen export structure, in the present embodiment, the first show layers and the second show layers are preferably Video Layer or graph layer, and the first show layers can not be identical with the second show layers.Specifically determine according to the product design of the vehicle equipment (intelligent television, Set Top Box, intelligent mobile terminal, computer) of internet television.In addition, owing to being intercut video ads, therefore, the second show layers must be positioned on the first show layers.
Optionally, described video frequency program and described video ads are play respectively in the different broadcasting processes of same video player, or described video frequency program and described video ads are play respectively on different video player.
With reference to the schematic flow sheet that Fig. 2, Fig. 2 are inserting method second embodiment of video ads of the present invention.In the present embodiment, based on above-described embodiment, comprise after above-mentioned steps S30:
Step S40, after described video ads is play and terminated, empties described second show layers and recovers the broadcasting of described video frequency program.
For avoiding when recovering video program play, owing to needing to empty the buffer memory of video player thus causing occurring blank screen phenomenon appears in video player, therefore, in the present embodiment, after video ads broadcasting terminates, only need directly to empty the data that the video ads show layers play residing for display can remove the video ads of current cache, video frequency program is reverted to broadcast state by halted state simultaneously, and then achieve the slitless connection of the display of video ads and the display of video frequency program, also the generation of blank screen phenomenon is namely avoided, thus improve the video viewing experience of user.
With reference to the schematic flow sheet that Fig. 3, Fig. 3 are inserting method the 3rd embodiment of video ads of the present invention.In the present embodiment, based on above-described embodiment, comprised before above-mentioned steps S10:
Step S01, when receiving the play instruction of described video frequency program, obtains the sheet source address of described video frequency program;
In the present embodiment, the triggering mode intercutting instruction of video ads is not limit, and such as, operates and triggers, or automatically trigger according to the playing sequence of video frequency program according to the selection of user.
In the present embodiment, the film source of video ads is separated with the film source of video frequency program and preserve, obtained the film source of video frequency program by the mode obtaining sheet source address, and then realize the separate broadcasting of video frequency program and video ads, do not interfere with each other.
Step S02, according to the sheet source address of described video frequency program, obtains described video frequency program and decodes;
According to the sheet source address of the video frequency program obtained, such as URL link, from the preservation position acquisition video frequency program of video frequency program, such as downloads the video frequency program corresponding with URL from corresponding video server, and the video frequency program of acquisition is carried out decoding broadcasting.It should be noted that, the film source of video frequency program and the film source of video ads are downloaded by same video server, also can be downloaded by different video servers.
In the present embodiment, the decoding process for video frequency program is not also limit.Such as, the video player of displaying video programs is after getting the sheet source data file of video frequency program, carry out document analysis to extract decoding parametric and the audio, video data of the audio frequency and video corresponding to video ads, the decoding parametric initializing decoder then utilizing document analysis to extract and then the decoding started the audio, video data extracted.
Step S03, carries out decoded video data and exports to described first show layers to carry out play and show and the layer of preserving described first show layers identifies by described video frequency program.
In the present embodiment, after completing the decoding to the audio, video data extracted, decoded data exported on corresponding show layers and play, concrete corresponding show layers can be pre-configured.In addition, for when guarantee video ads decoding output is play, residing show layers is positioned at show layers residing when video frequency program decoding output is play, therefore, when video frequency program decoding is play, record and preserve the layer mark that video frequency program decoding exports show layers residing when playing.
With reference to the high-level schematic functional block diagram intercutting device first embodiment that Fig. 4, Fig. 4 are video ads of the present invention.In the present embodiment, the device that intercuts of described video ads comprises:
Film source address acquisition module 10, in video program play process, when receive video ads intercut instruction time, obtain the sheet source address of described video ads;
In the present embodiment, the triggering mode intercutting instruction of video ads is not limit, and such as, by video content services, business pre-sets, and such as automatically triggers broadcasting video ads of specifying every 30 minutes, or triggers when user selects video frequency program and starts to play.
In addition, mutually disturb for avoiding the broadcasting of video ads and video frequency program, in the present embodiment, the film source of video ads is separated with the film source of video frequency program and preserve, the mode obtaining sheet source address by film source address acquisition module 10 obtains the film source of video ads, and then realize the separate broadcasting of video ads and video frequency program, do not interfere with each other.
Play and suspend module 20, for when video program play, when receive video ads intercut instruction time, suspend the broadcasting of described video frequency program;
Because video ads and video frequency program independently play, therefore, for the interference avoiding video program play to play video ads, also realize video ads intercut front and play and terminate rear the slitless connection distinguish the video frequency program picture of correspondence simultaneously, receive video ads intercut instruction while, play and suspend module 20 and will suspend the broadcasting of video frequency program.
Video acquiring module 30, for the sheet source address according to described video ads, obtains described video ads; Decoder module 40, for the described video ads obtained of decoding;
Video acquiring module 30 is according to the sheet source address of the video ads obtained, such as URL link, from the preservation position acquisition video ads of video ads, such as download the video ads corresponding with URL from corresponding video server, and the video ads of acquisition is carried out decoding broadcasting.
In the present embodiment, the decoding process for video ads is not limit.Such as, video acquiring module 30 is after getting the film source file data of video ads, decoder module 40 carries out document analysis to extract decoding parametric and the audio, video data of the audio frequency and video corresponding to video ads, the decoding parametric initializing decoder then utilizing document analysis to extract and then the decoding started the audio, video data extracted
Output module 50, for the layer mark according to the first show layers residing during the described video program play display of preserving, described video ads is carried out decoded video data to export to and the second show layers carries out broadcasting display, wherein, described second show layers is positioned on described first show layers.
In the present embodiment, for avoid video ads play terminate after there is blank screen phenomenon, therefore when playing video advertisement, video ads is carried out decoded video data and outputs on another one show layers and show by output module 50.Simultaneously, because video ads is current play content, therefore, the show layers of playing video advertisement needs to be positioned on the show layers of displaying video programs, the layer mark of the show layers that the video frequency program preserved in advance of concrete basis is residing when playing, show layers residing when determining that video ads is play after the decoding.Such as, the respective value of show layers layer mark is from top to bottom 0,1,2,3,4,5,6,7,8 ... if the show layers residing for video program play is the 5th show layers, then show layers residing when video ads is play then correspondence can be 6,7,8 ... in arbitrary layer, specifically arrange according to actual conditions.In addition, the respective value of layer mark also can be modified configuration as required.
In the present embodiment, by obtaining the film source of independent video ads and independently carrying out decoding broadcasting, while playing video advertisement, suspend video frequency program broadcasting and show layers residing when being play by video ads is positioned on the show layers of video frequency program, thus prevent the broadcasting of video ads and the broadcasting of video frequency program mutually to disturb, it also avoid simultaneously and need to empty player buffer memory when broadcast program video, and then cause the problem of blank screen, achieve and seamlessly intercut video ads fast in video frequency program, thus improve user's viewing experience.In addition, need to further illustrate, the present embodiment also can be applied particularly to video to start play front and play the broadcasting of the video ads after terminating.
With reference to the high-level schematic functional block diagram intercutting device second embodiment that Fig. 5, Fig. 5 are video ads of the present invention.In the present embodiment, the device that intercuts of described video ads also comprises:
Empty module 60, for after described video ads broadcasting terminates, empty described second show layers;
Play and recover module 70, after emptying described second show layers, recover the broadcasting of described video frequency program.
For avoiding when recovering video program play, owing to needing to empty the buffer memory of video player thus causing occurring blank screen phenomenon appears in video player, therefore, in the present embodiment, after video ads broadcasting terminates, empty module 60 can remove the video ads of current cache data by emptying the video ads show layers play residing for display, play recovery module 70 simultaneously and video frequency program is reverted to broadcast state by halted state, and then achieve the slitless connection of the display of video ads and the display of video frequency program, also the generation of blank screen phenomenon is namely avoided, thus improve the video viewing experience of user.
With reference to the high-level schematic functional block diagram intercutting device the 3rd embodiment that Fig. 6, Fig. 6 are video ads of the present invention.
In the present embodiment, described film source address acquisition module 10 also for: when receiving the play instruction of described video frequency program, obtain the sheet source address of described video frequency program; Described video acquiring module 30 also for: according to the sheet source address of described video frequency program, obtain described video frequency program; Described decoder module 40 also for: decoding obtain described video frequency program; Described output module 50 also for: described video frequency program is carried out decoded video data and exports to and described first show layers carries out broadcasting display;
The device that intercuts of described video ads also comprises:
Layer mark preserves module 80, for preserving the layer mark of described first show layers.
In the present embodiment, the film source of video ads is separated with the film source of video frequency program and preserve, obtained the film source of video frequency program by the mode obtaining sheet source address, and then realize the separate broadcasting of video frequency program and video ads, do not interfere with each other.
According to the sheet source address of the video frequency program that film source address acquisition module 10 obtains, such as URL link, video acquiring module 30 is from the preservation position acquisition video frequency program of video frequency program, such as download the video frequency program corresponding with URL from corresponding video server, and by decoder module 40, the video frequency program of acquisition is carried out decoding broadcasting.It should be noted that, the film source of video frequency program and the film source of video ads are downloaded by same video server, also can be downloaded by different video servers.
In the present embodiment, the decoding process for video frequency program is not also limit.Such as, the video player of displaying video programs is after getting the sheet source data file of video frequency program, carry out document analysis to extract decoding parametric and the audio, video data of the audio frequency and video corresponding to video ads, the decoding parametric initializing decoder then utilizing document analysis to extract and then the decoding started the audio, video data extracted.
In the present embodiment, after completing the decoding to the audio, video data extracted, decoded video data exports on corresponding show layers and plays by output module 50, and concrete corresponding show layers can be pre-configured.In addition, for when guarantee video ads decoding output is play, residing show layers is positioned at show layers residing when video frequency program decoding output is play, therefore, when video frequency program decoding is play, layer mark is preserved module 80 and is recorded and preserve the layer mark that video frequency program decoding exports show layers residing when playing.
These are only the preferred embodiments of the present invention; not thereby the scope of the claims of the present invention is limited; every utilize specification of the present invention and accompanying drawing content to do equivalent structure or equivalent flow process conversion; or be directly or indirectly used in other relevant technical fields, be all in like manner included in scope of patent protection of the present invention.

Claims (10)

1. an inserting method for video ads, is characterized in that, the inserting method of described video ads comprises:
In video program play process, when receive video ads intercut instruction time, obtain the sheet source address of described video ads and suspend the broadcasting of described video frequency program;
According to the sheet source address of described video ads, obtain described video ads and decode;
According to the layer mark of the first show layers residing during the described video program play display of preserving, described video ads is carried out decoded video data to export to and the second show layers carries out broadcasting display, wherein, described second show layers is positioned on described first show layers.
2. the inserting method of video ads as claimed in claim 1, it is characterized in that, the described layer mark according to the first show layers residing during the described video program play display of preserving, described video ads is carried out decoded video data and export on the second show layers and carry out comprising after broadcastings shows:
After described video ads is play and terminated, empty described second show layers and recover the broadcasting of described video frequency program.
3. the inserting method of video ads as claimed in claim 1 or 2, it is characterized in that, described when video program play, when receive video ads intercut instruction time, obtain the sheet source address of described video ads and comprise before suspending the broadcasting of described video frequency program:
When receiving the play instruction of described video frequency program, obtain the sheet source address of described video frequency program;
According to the sheet source address of described video frequency program, obtain described video frequency program and decode;
Described video frequency program is carried out decoded video data to export to described first show layers to carry out play and show and the layer of preserving described first show layers identifies.
4. the inserting method of video ads as claimed in claim 3, it is characterized in that, when described first show layers is video layer, then described second show layers is graph layer; Or when described first show layers is graph layer, then described second show layers is video layer.
5. the inserting method of video ads as claimed in claim 4, it is characterized in that, described video frequency program and described video ads are play respectively in the different broadcasting processes of same video player, or described video frequency program and described video ads are play respectively on different video player.
6. video ads intercut a device, it is characterized in that, the device that intercuts of described video ads comprises:
Film source address acquisition module, in video program play process, when receive video ads intercut instruction time, obtain the sheet source address of described video ads;
Play and suspend module, for when video program play, when receive video ads intercut instruction time, suspend the broadcasting of described video frequency program;
Video acquiring module, for the sheet source address according to described video ads, obtains described video ads;
Decoder module, for the described video ads obtained of decoding;
Output module, for the layer mark according to the first show layers residing during the described video program play display of preserving, described video ads is carried out decoded video data to export to and the second show layers carries out broadcasting display, wherein, described second show layers is positioned on described first show layers.
7. video ads as claimed in claim 6 intercut device, it is characterized in that, the device that intercuts of described video ads also comprises:
Empty module, for after described video ads broadcasting terminates, empty described second show layers;
Play and recover module, after emptying described second show layers, recover the broadcasting of described video frequency program.
8. video ads as claimed in claims 6 or 7 intercut device, it is characterized in that, described film source address acquisition module also for: when receiving the play instruction of described video frequency program, obtain the sheet source address of described video frequency program;
Described video acquiring module also for: according to the sheet source address of described video frequency program, obtain described video frequency program;
Described decoder module also for: decoding obtain described video frequency program;
Described output module also for: described video frequency program is carried out decoded video data and exports to and described first show layers carries out broadcasting display;
The device that intercuts of described video ads also comprises:
Layer mark preserves module, for preserving the layer mark of described first show layers.
9. video ads as claimed in claim 8 intercut device, it is characterized in that, when described first show layers is video layer, then described second show layers is graph layer; Or when described first show layers is graph layer, then described second show layers is video layer.
10. video ads as claimed in claim 9 intercut device, it is characterized in that, described video frequency program and described video ads are play respectively in the different broadcasting processes of same video player, or described video frequency program and described video ads are play respectively on different video player.
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