CN103634673A - Advertising insertion method and player - Google Patents
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- CN103634673A CN103634673A CN201310627937.7A CN201310627937A CN103634673A CN 103634673 A CN103634673 A CN 103634673A CN 201310627937 A CN201310627937 A CN 201310627937A CN 103634673 A CN103634673 A CN 103634673A
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Abstract
The embodiment of the invention provides an advertising insertion method and a player, which relate to the field of the Internet and multimedia, and flexible advertising insertion is realized through interacting with an advertising plug-in. The method is applied to the video playing process of the player and comprises the following steps: the player receives time querying information from the advertising plug-in; the player transmits the current playing time of a video to the advertising plug-in; the player receives a pause instruction from the advertising plug-in, the pause instruction is sent by the advertising plug-in when the advertising plug-in determines to insert an advertisement according to the current playing time, and the pause instruction is used for instructing the player to suspend the playing of the video; the player suspends the playing of the video and records the current playing process of the video; the player receives a first instruction from the advertising plug-in, the first instruction is used for indicating that the playing of the advertisement is finished or the advertisement is forbidden to be played; the player plays the video from the playing process of the video.
Description
Technical field
The present invention relates to internet multimedia field, relate in particular to a kind of advertisement cut-in method and player.
Background technology
Along with developing rapidly of the Internet, user can pass through internet viewing video, and internet television is attracting increasing user with its a large amount of free video resource.
User, by the process of internet viewing video, break for commercialsy and become gradually a kind of function mode of maturation.Existing commercial breaks method is generally that server is merged into a file by advertisement and video, when user sends playing request, sends in the lump terminal equipment.Apparent, existing advertisement insertion mode can not rationally be adjusted for actual conditions, very flexible.
Summary of the invention
Embodiments of the invention provide a kind of advertisement cut-in method and player, by intercutting to realize flexible advertiser alternately with ad plug-in.
For achieving the above object, embodiments of the invention adopt following technical scheme:
The invention provides a kind of advertisement cut-in method, be applied to, in the process of player plays video, comprising:
Described player receives the time apply for information from ad plug-in;
Described player sends the current reproduction time of described video to described ad plug-in;
Described player receives the pause instruction from described ad plug-in, described pause instruction is that described ad plug-in is determined and need during commercial breaks, be sent according to the current reproduction time of described video, and described pause instruction is used to indicate described player time-out and plays described video;
Described player suspends plays described video, and records the current playing progress rate of described video;
Described player receives the first instruction from described ad plug-in, and described the first instruction indicates described advertisement to finish playing or described advertisement is prohibited to play;
Described player is play described video from the current playing progress rate of described video.
When described the first instruction indicates described advertisement to finish playing, at described player, suspends and play described video, and after recording current playing progress rate, before described player receives the first instruction from described ad plug-in, described method also comprises:
Described player sends checking command to described ad plug-in;
Described player receives the attribute information from the described advertisement of described ad plug-in, and described attribute information at least comprises the duration of described advertisement;
Described player judges whether described duration is less than or equal to preset value;
If described duration is less than or equal to described preset value, described player sends the second instruction to described ad plug-in, so that described ad plug-in is play described advertisement, described the second instruction indication allows to play described advertisement.
When described the first instruction indicates described advertisement to be prohibited to play, at described player, suspends and play described video, and after recording current playing progress rate, before described player receives the first instruction from described ad plug-in, described method also comprises:
Described player sends checking command to described ad plug-in;
Described player receives the attribute information from the described advertisement of described ad plug-in, and described attribute information at least comprises the duration of described advertisement;
Described player judges whether described duration is less than or equal to preset value;
If described duration is greater than described preset value, described player sends the 3rd instruction to described ad plug-in, and described the 3rd instruction indication forbids playing described advertisement.
Described method also comprises: if described duration is greater than described preset value, described player cuts out the advertisement interface between described player and described ad plug-in.
When described the first instruction indicates described advertisement to be prohibited to play, at described player, suspends and play described video, and after recording current playing progress rate, before described player receives the first instruction from described ad plug-in, described method also comprises:
Described player sends checking command to described ad plug-in;
Described player receives the uniform resource position mark URL from the described advertisement of described ad plug-in;
Described player judges that whether the URL of described advertisement is legal;
If the URL of described advertisement is illegal, described player sends the 4th instruction to described ad plug-in, and described the 4th instruction indication forbids playing described advertisement.
The present invention also provides a kind of player, comprising:
Receiving element, for receiving the time apply for information from ad plug-in;
Transmitting element, for the current reproduction time that sends described video to described ad plug-in;
Described receiving element, also for receiving the pause instruction from described ad plug-in, described pause instruction is that described ad plug-in is determined and need during commercial breaks, be sent according to the current reproduction time of described video, and described pause instruction is used to indicate described player time-out and plays described video;
Processing unit, plays described video for suspending, and records the current playing progress rate of described video;
Described receiving element, also for receiving the first instruction from described ad plug-in, described the first instruction indicates described advertisement to finish playing or described advertisement is prohibited to play;
Broadcast unit, plays described video for the current playing progress rate from described video.
Described transmitting element, also for sending checking command to described ad plug-in;
Described receiving element, also, for receiving the attribute information from the described advertisement of described ad plug-in, described attribute information at least comprises the duration of described advertisement;
Described player also comprises:
Judging unit, for judging whether described duration is less than or equal to preset value;
Described transmitting element, if be also less than or equal to described preset value for described duration, sends the second instruction to described ad plug-in, so that described ad plug-in is play described advertisement, described the second instruction indication allows to play described advertisement.
Described transmitting element, also for sending checking command to described ad plug-in;
Described receiving element, also, for receiving the attribute information from the described advertisement of described ad plug-in, described attribute information at least comprises the duration of described advertisement;
Described player also comprises:
Judging unit, for judging whether described duration is less than or equal to preset value;
Described transmitting element, if be also greater than described preset value for described duration, sends the 3rd instruction to described ad plug-in, and described the 3rd instruction indication forbids playing described advertisement.
Described processing unit, if be also greater than described preset value for described duration, closes the advertisement interface between described player and described ad plug-in.
Described transmitting element, also for sending checking command to described ad plug-in;
Described receiving element, also for receiving the uniform resource position mark URL from the described advertisement of described ad plug-in;
Described player also comprises:
Judging unit, whether legal for judging the URL of described advertisement;
Described transmitting element, if also illegal for the URL of described advertisement, sends the 4th instruction to described ad plug-in, and described the 4th instruction indication forbids playing described advertisement.
Embodiments of the invention provide a kind of advertisement cut-in method and player, by the current reproduction time to ad plug-in feedback video, and then when need carry out advertisement insertion, make ad plug-in carry out advertisement insertion, having solved existing advertisement insertion mode can not rationally adjust for actual conditions, the problem of very flexible, realizes flexible advertiser and intercuts.
Accompanying drawing explanation
In order to be illustrated more clearly in the embodiment of the present invention or technical scheme of the prior art, to the accompanying drawing of required use in embodiment or description of the Prior Art be briefly described below, apparently, accompanying drawing in the following describes is only some embodiments of the present invention, for those of ordinary skills, do not paying under the prerequisite of creative work, can also obtain according to these accompanying drawings other accompanying drawing.
Fig. 1 is the advertisement cut-in method schematic flow sheet one of the embodiment of the present invention;
Fig. 2 is the advertisement cut-in method schematic flow sheet two of the embodiment of the present invention;
Fig. 3 is the structural representation one of the player of the embodiment of the present invention;
Fig. 4 is the structural representation two of the player of the embodiment of the present invention.
Embodiment
In below describing, in order to illustrate rather than in order limiting, to have proposed the detail such as particular system structure, interface, technology, to thoroughly understand the present invention.Yet, not it will be clear to one skilled in the art that in there is no other embodiment of these details and can realize the present invention yet.In other situation, omit the detailed description to well-known device, circuit and method, in order to avoid unnecessary details hinders description of the invention.
Character "/", generally represents that forward-backward correlation is to liking a kind of relation of "or" herein.
Embodiment mono-
Embodiments of the invention provide a kind of advertisement cut-in method, as shown in Figure 1, comprising:
101, player receives the time apply for information from ad plug-in.
Embodiments of the invention provide a kind of advertisement cut-in method, are applied in the process of player plays video, by advertisement internal information being carried out to verification before broadcast advertisement, have realized the flexible input in advertisement insertion process.
Concrete, button operation in response to user triggers after play instruction, player starts displaying video, now player can receive the time apply for information from ad plug-in, inquire current playing progress rate, this demand operating can time periodic, this button operation can be secondary or physical bond operation or virtual key operation.
102, the current reproduction time that player sends video is to ad plug-in.
Concrete, after player receives the time apply for information from ad plug-in, player can send the current reproduction time of video to ad plug-in, so that ad plug-in judges whether to need broadcast advertisement according to the current reproduction time of video, if need broadcast advertisement, ad plug-in sends pause instruction to player, if do not need broadcast advertisement, ad plug-in continues to send apply for information to player.
103, player receives the pause instruction from ad plug-in.
Wherein, pause instruction is that ad plug-in is determined and need during commercial breaks, be sent according to the current reproduction time of video, and pause instruction is used to indicate player and suspends displaying video.
Concrete, the current reproduction time that sends video at player is to ad plug-in, whether ad plug-in judgement arrives predetermined advertisement reproduction time according to the current reproduction time of video, if arriving predetermined advertisement reproduction time needs to break for commercialsy, ad plug-in sends pause instruction to player, and then player suspends the broadcasting of watching of current video according to pause instruction.
104, player suspends displaying video, and the current playing progress rate of recording of video.
Concrete, after player receives the pause instruction from ad plug-in, player suspends displaying video, and the current playing progress rate of recording of video.
105, player receives the first instruction from ad plug-in, and the first instruction indication advertisement finishes playing or advertisement is prohibited to play.
Exemplary, at player, suspend displaying video, and after the current playing progress rate of recording of video, player can also send checking command to ad plug-in, after verification, player receives the attribute information from the advertisement of ad plug-in, attribute information can comprise the duration of advertisement, player judges whether duration is less than or equal to preset value, if duration is less than or equal to preset value, player sends the second instruction to ad plug-in, so that ad plug-in broadcast advertisement, the second instruction indication allows broadcast advertisement.Ad plug-in obtains allowing broadcast advertisement after the indication of broadcast advertisement, and then generates the first instruction and be sent to player indication advertisement and finish.
Or, at player, suspend displaying video, and after the current playing progress rate of recording of video, player sends checking command to ad plug-in, after verification, player receives the attribute information from the advertisement of ad plug-in, attribute information can comprise the duration of advertisement, and player judges whether duration is less than or equal to preset value, if duration is greater than preset value, player sends the 3rd instruction to ad plug-in, and broadcast advertisement is forbidden in the 3rd instruction indication.Ad plug-in obtains forbidding to generate the first instruction after the indication of broadcast advertisement and is sent to player indication advertisement playing and being prohibited.Optionally, if duration is greater than preset value, player can also send the 3rd instruction to ad plug-in, and broadcast advertisement is forbidden in the 3rd instruction indication.
Or, at player, suspend displaying video, and after the current playing progress rate of recording of video, player sends checking command to ad plug-in, and player receives the URL(Uniform Resource Locator from the advertisement of ad plug-in, URL(uniform resource locator)), player judges that whether the URL of advertisement is legal, if the URL of advertisement is illegal, player sends the 4th instruction to ad plug-in, and broadcast advertisement is forbidden in the 4th instruction indication.Ad plug-in obtains forbidding to generate the first instruction after the indication of broadcast advertisement and is sent to player indication advertisement playing and being prohibited.
106, player is from the current playing progress rate displaying video of video.
Concrete, at player, receiving after the first instruction from ad plug-in, player is from the current playing progress rate displaying video of video.So far, player, by advertisement internal information being carried out to verification before broadcast advertisement, has been realized the flexible input in advertisement insertion process.
Embodiments of the invention provide a kind of advertisement cut-in method, are applied in the process of player plays video, by player, receive the time apply for information from ad plug-in; Player sends the current reproduction time of video to ad plug-in; Player receives the pause instruction from ad plug-in, and pause instruction is that ad plug-in is determined when the current reproduction time of video need break for commercialsy and sent, and pause instruction is used to indicate player and suspends displaying video; Player suspends displaying video, and the current playing progress rate of recording of video; Player receives the first instruction from ad plug-in, and the first instruction indication advertisement finishes playing or advertisement is prohibited to play; Player is from the current playing progress rate displaying video of video.The method is by the current reproduction time to ad plug-in feedback video, and then when need carry out advertisement insertion, make ad plug-in carry out advertisement insertion, having solved existing advertisement insertion mode can not rationally adjust for actual conditions, the problem of very flexible, realizes flexible advertiser and intercuts.
Embodiment bis-
Embodiments of the invention provide a kind of advertisement cut-in method, as shown in Figure 2, comprising:
201, player receives the time apply for information from ad plug-in.
Embodiments of the invention provide a kind of advertisement cut-in method, are applied in the process of player plays video, by can carry out verification to advertising message before broadcast advertisement, have realized the flexible input in advertisement insertion process.
Concrete, button operation in response to user triggers after play instruction, player starts displaying video, in this process, player can receive the time apply for information from ad plug-in, inquire current reproduction time, this demand operating can time periodic, this button operation can be secondary or physical bond operation or virtual key operation.
202, the current reproduction time that player sends video is to ad plug-in.
Concrete, after player receives the time apply for information from ad plug-in, player can send the current reproduction time of video to ad plug-in, so that judging the current reproduction time of video, ad plug-in whether arrives predetermined advertisement reproduction time, if the current reproduction time of video arrives predetermined advertisement reproduction time, ad plug-in sends pause instruction to player, if the current reproduction time of video does not arrive predetermined advertisement reproduction time, ad plug-in continues to send apply for information to player.
203, player receives the pause instruction from ad plug-in.
Wherein, pause instruction is that ad plug-in is determined and need during commercial breaks, be sent according to the current reproduction time of video, and pause instruction is used to indicate player and suspends displaying video.
Concrete, the current reproduction time that sends video at player is to ad plug-in, ad plug-in determines whether to arrive predetermined advertisement reproduction time according to the current reproduction time of video, if arrive predetermined advertisement reproduction time, ad plug-in sends pause instruction to player, and then player suspends watching of current video according to pause instruction.
204, player suspends displaying video, and the current playing progress rate of recording of video.
Concrete, after player receives the pause instruction from ad plug-in, player suspends displaying video, and the current playing progress rate of recording of video.
For example, the current reproduction time the 13rd minute 30 seconds that sends video at player is to ad plug-in, the current reproduction time of ad plug-in judgement video arrives predetermined advertisement reproduction time for the 13rd minute 30 seconds, and the instruction that sends time-out broadcasting is to player, player now suspends video playback, and records the time point the 13rd minute 30 seconds that this time-out plays.
205, player sends checking command to ad plug-in.
Concrete, at player, to suspend displaying video, and after the current playing progress rate of recording of video, send checking command to ad plug-in, order ad plug-in is verified detection to advertisement.This ad plug-in verifies that to advertisement the particular content detecting can be the duration of advertisement and/or the image information of advertisement.Further, after ad plug-in is carried out verification to advertisement, send include check results attribute information to player, so that player completes the broadcasting of advertisement according to attribute information or forbids the broadcasting of advertisement.
206, player receives the attribute information from the advertisement of ad plug-in, and attribute information at least comprises the duration of advertisement.
Concrete, after ad plug-in is carried out verification to advertisement, send include check results attribute information to player, attribute information at least comprises the duration of advertisement, so that player completes the broadcasting of advertisement according to attribute information or forbids the broadcasting of advertisement.
207, player judges whether duration is less than or equal to preset value, according to judged result, sends the second instruction/three instruction to ad plug-in.
Concrete, when player receives after the attribute information from the advertisement of ad plug-in, attribute information is judged.
If duration is less than or equal to preset value, player sends the second instruction to ad plug-in, so that ad plug-in broadcast advertisement, the second instruction is used to indicate permission broadcast advertisement.
If duration is greater than preset value, player sends the 3rd instruction to ad plug-in, and the 3rd instruction is used to indicate forbids broadcast advertisement.
208, player receives the URL from the advertisement of ad plug-in.
Wherein, URL is the position of the resource to obtaining from the Internet and a kind of succinct expression of access method, is the address of standard resource on the Internet.Each file on the Internet has a unique URL, and the information that it comprises points out how the position of file and browser should process it.
Concrete, the URL that sends advertisement in ad plug-in is to player, so that player judges that according to the URL of advertisement whether the URL of described advertisement is legal.
209, player judges that whether the URL of advertisement is legal, according to judged result, sends the 4th instruction to ad plug-in.
Concrete, whether player receives URL from the advertisement of ad plug-in and judges after legal, if the URL of advertisement is illegal, player sends the 4th instruction to ad plug-in, and broadcast advertisement is forbidden in the 4th instruction indication.
It should be noted that, step 206 to 207 from step 208 to the different optional manner of execution of 209 latter two that are step 205, step 206 to 207 with step 208 to 209 being coordination.
It will be appreciated by persons skilled in the art that the present invention program also can all carry out step 206-209, repeats no more herein.Wherein, Fig. 2 only illustrate step 206 to 207 with step 208 to 209 situations arranged side by side.
210, player receives the first instruction from ad plug-in, and the first instruction indication advertisement finishes playing or advertisement is prohibited to play.
Concrete, the attribute information that player receives from the advertisement of ad plug-in judges whether the duration in attribute information is less than or equal to preset value, if duration is less than or equal to preset value, player sends the second instruction to ad plug-in, so that ad plug-in broadcast advertisement, the second instruction indication allows broadcast advertisement.Ad plug-in obtains allowing broadcast advertisement after the indication of broadcast advertisement, and then generates the first instruction and be sent to player indication advertisement and finish.
Or, the attribute information that player receives from the advertisement of ad plug-in judges whether the duration in attribute information is less than or equal to preset value, if duration is greater than preset value, player sends the 3rd instruction to ad plug-in, so that ad plug-in is forbidden the broadcasting of advertisement, broadcast advertisement is forbidden in the 3rd instruction indication.Ad plug-in obtains forbidding that the indication of broadcast advertisement generates the first instruction and is sent to player indication advertisement plays and be prohibited.
Or, at player, suspend displaying video, and after the current playing progress rate of recording of video, player sends checking command to ad plug-in, player receives the URL from the advertisement of ad plug-in, and player judges that whether the URL of advertisement is legal, if the URL of advertisement is illegal, player sends the 4th instruction to ad plug-in, and broadcast advertisement is forbidden in the 4th instruction indication.Ad plug-in obtains forbidding to generate the first instruction after the indication of broadcast advertisement and is sent to player indication advertisement playing and being prohibited.
211, player is from the current playing progress rate displaying video of video.
Concrete, at player, receiving after the first instruction from ad plug-in, player is from the current playing progress rate displaying video of video.So far, player, by advertising message being carried out to verification before broadcast advertisement, has been realized the flexible input in advertisement insertion process.
Embodiments of the invention provide a kind of advertisement cut-in method, are applied in the process of player plays video, by player, receive the time apply for information from ad plug-in; Player sends the current reproduction time of video to ad plug-in; Player receives the pause instruction from ad plug-in, and pause instruction is that ad plug-in is determined when the current reproduction time of video need break for commercialsy and sent, and pause instruction is used to indicate player and suspends displaying video; Player suspends displaying video, and the current playing progress rate of recording of video; Player receives the first instruction from ad plug-in, and the first instruction indication advertisement finishes playing or advertisement is prohibited to play; Player is from the current playing progress rate displaying video of video.The method is by the current reproduction time to ad plug-in feedback video, and then when need carry out advertisement insertion, make ad plug-in carry out advertisement insertion, having solved existing advertisement insertion mode can not rationally adjust for actual conditions, the problem of very flexible, realizes flexible advertiser and intercuts.
Embodiment tri-
As shown in Figure 3, the embodiment of the present invention provides a kind of player 1, comprising:
Receiving element 10, for receiving the time apply for information from ad plug-in;
Transmitting element 11, for the current reproduction time that sends described video to described ad plug-in;
Described receiving element 10, also for receiving the pause instruction from described ad plug-in, described pause instruction is that described ad plug-in is determined and need during commercial breaks, be sent according to the current reproduction time of described video, and described pause instruction is used to indicate described player time-out and plays described video;
Processing unit 12, plays described video for suspending, and records the current playing progress rate of described video;
Described receiving element 10, also for receiving the first instruction from described ad plug-in, described the first instruction indicates described advertisement to finish playing or described advertisement is prohibited to play;
Broadcast unit 13, plays described video for the current playing progress rate from described video.
Further, as shown in Figure 4:
Described transmitting element 11, also for sending checking command to described ad plug-in;
Described receiving element 10, also, for receiving the attribute information from the described advertisement of described ad plug-in, described attribute information at least comprises the duration of described advertisement;
Described player 1 also comprises:
Judging unit 14, for judging whether described duration is less than or equal to preset value;
Described transmitting element 11, if be also less than or equal to described preset value for described duration, sends the second instruction to described ad plug-in, so that described ad plug-in is play described advertisement, described the second instruction indication allows to play described advertisement.
Or,
Described transmitting element 11, also for sending checking command to described ad plug-in;
Described receiving element 10, also, for receiving the attribute information from the described advertisement of described ad plug-in, described attribute information at least comprises the duration of described advertisement;
Described player 1 also comprises:
Judging unit 14, for judging whether described duration is less than or equal to preset value;
Described transmitting element 11, if be also greater than described preset value for described duration, sends the 3rd instruction to described ad plug-in, and described the 3rd instruction indication forbids playing described advertisement.
Further, described processing unit 12, if be also greater than described preset value for described duration, closes the advertisement interface between described player and described ad plug-in.
Further, as shown in Figure 4, described transmitting element 11, also for sending checking command to described ad plug-in;
Described receiving element 10, also for receiving the uniform resource position mark URL from the described advertisement of described ad plug-in;
Described player 1 also comprises:
Judging unit 14, whether legal for judging the URL of described advertisement;
Described transmitting element 11, if also illegal for the URL of described advertisement, sends the 4th instruction to described ad plug-in, and described the 4th instruction indication forbids playing described advertisement.
Embodiments of the invention provide a kind of player, by player, receive the time apply for information from ad plug-in; Player sends the current reproduction time of video to ad plug-in; Player receives the pause instruction from ad plug-in, and pause instruction is that ad plug-in is determined when the current reproduction time of video need break for commercialsy and sent, and pause instruction is used to indicate player and suspends displaying video; Player suspends displaying video, and the current playing progress rate of recording of video; Player receives the first instruction from ad plug-in, and the first instruction indication advertisement finishes playing or advertisement is prohibited to play; Player is from the current playing progress rate displaying video of video.The method is by the current reproduction time to ad plug-in feedback video, and then when need carry out advertisement insertion, make ad plug-in carry out advertisement insertion, having solved existing advertisement insertion mode can not rationally adjust for actual conditions, the problem of very flexible, realizes flexible advertiser and intercuts.
Those skilled in the art can be well understood to, for convenience and simplicity of description, only the division with above-mentioned each functional module is illustrated, in practical application, can above-mentioned functions be distributed and by different functional modules, completed as required, the internal structure that is about to device is divided into different functional modules, to complete all or part of function described above.The system of foregoing description, the specific works process of device and unit, can, with reference to the corresponding process in preceding method embodiment, not repeat them here.
In the several embodiment that provide in the application, should be understood that, disclosed system, apparatus and method, can realize by another way.For example, device embodiment described above is only schematic, for example, the division of described module or unit, be only that a kind of logic function is divided, during actual realization, can have other dividing mode, for example a plurality of unit or assembly can in conjunction with or can be integrated into another system, or some features can ignore, or do not carry out.Another point, shown or discussed coupling each other or direct-coupling or communication connection can be by some interfaces, indirect coupling or the communication connection of device or unit can be electrically, machinery or other form.
The described unit as separating component explanation can or can not be also physically to separate, and the parts that show as unit can be or can not be also physical locations, can be positioned at a place, or also can be distributed in a plurality of network element.Can select according to the actual needs some or all of unit wherein to realize the object of the present embodiment scheme.
In addition, each functional unit in each embodiment of the present invention can be integrated in a processing unit, can be also that the independent physics of unit exists, and also can be integrated in a unit two or more unit.Above-mentioned integrated unit both can adopt the form of hardware to realize, and also can adopt the form of SFU software functional unit to realize.
If the form of SFU software functional unit of usining described integrated unit realizes and during as production marketing independently or use, can be stored in a computer read/write memory medium.Understanding based on such, the all or part of of the part that technical scheme of the present invention contributes to prior art in essence in other words or this technical scheme can embody with the form of software product, this computer software product is stored in a storage medium, comprise that some instructions are with so that a computer equipment (can be personal computer, server, or the network equipment etc.) or processor (processor) carry out all or part of step of method described in each embodiment of the present invention.And aforesaid storage medium comprises: various media that can be program code stored such as USB flash disk, portable hard drive, read-only memory (ROM, Read-Only Memory), random access memory (RAM, Random Access Memory), magnetic disc or CDs.
The above; be only the specific embodiment of the present invention, but protection scope of the present invention is not limited to this, is anyly familiar with those skilled in the art in the technical scope that the present invention discloses; can expect easily changing or replacing, within all should being encompassed in protection scope of the present invention.Therefore, protection scope of the present invention should be as the criterion with the protection range of described claim.
Claims (10)
1. an advertisement cut-in method, is characterized in that, is applied to, in the process of player plays video, comprising:
Described player receives the time apply for information from ad plug-in;
Described player sends the current reproduction time of described video to described ad plug-in;
Described player receives the pause instruction from described ad plug-in, described pause instruction is that described ad plug-in is determined and need during commercial breaks, be sent according to the current reproduction time of described video, and described pause instruction is used to indicate described player time-out and plays described video;
Described player suspends plays described video, and records the current playing progress rate of described video;
Described player receives the first instruction from described ad plug-in, and described the first instruction indicates described advertisement to finish playing or described advertisement is prohibited to play;
Described player is play described video from the current playing progress rate of described video.
2. method according to claim 1, it is characterized in that, when described the first instruction indicates described advertisement to finish playing, at described player, suspend and play described video, and after recording current playing progress rate, before described player receives the first instruction from described ad plug-in, described method also comprises:
Described player sends checking command to described ad plug-in;
Described player receives the attribute information from the described advertisement of described ad plug-in, and described attribute information at least comprises the duration of described advertisement;
Described player judges whether described duration is less than or equal to preset value;
If described duration is less than or equal to described preset value, described player sends the second instruction to described ad plug-in, so that described ad plug-in is play described advertisement, described the second instruction indication allows to play described advertisement.
3. method according to claim 1, it is characterized in that, when described the first instruction indicates described advertisement to be prohibited to play, at described player, suspend and play described video, and after recording current playing progress rate, before described player receives the first instruction from described ad plug-in, described method also comprises:
Described player sends checking command to described ad plug-in;
Described player receives the attribute information from the described advertisement of described ad plug-in, and described attribute information at least comprises the duration of described advertisement;
Described player judges whether described duration is less than or equal to preset value;
If described duration is greater than described preset value, described player sends the 3rd instruction to described ad plug-in, and described the 3rd instruction indication forbids playing described advertisement.
4. method according to claim 1, is characterized in that, described method also comprises: if described duration is greater than described preset value, described player cuts out the advertisement interface between described player and described ad plug-in.
5. method according to claim 1, it is characterized in that, when described the first instruction indicates described advertisement to be prohibited to play, at described player, suspend and play described video, and after recording current playing progress rate, before described player receives the first instruction from described ad plug-in, described method also comprises:
Described player sends checking command to described ad plug-in;
Described player receives the uniform resource position mark URL from the described advertisement of described ad plug-in;
Described player judges that whether the URL of described advertisement is legal;
If the URL of described advertisement is illegal, described player sends the 4th instruction to described ad plug-in, and described the 4th instruction indication forbids playing described advertisement.
6. a player, is characterized in that, comprising:
Receiving element, for receiving the time apply for information from ad plug-in;
Transmitting element, for the current reproduction time that sends described video to described ad plug-in;
Described receiving element, also for receiving the pause instruction from described ad plug-in, described pause instruction is that described ad plug-in is determined and need during commercial breaks, be sent according to the current reproduction time of described video, and described pause instruction is used to indicate described player time-out and plays described video;
Processing unit, plays described video for suspending, and records the current playing progress rate of described video;
Described receiving element, also for receiving the first instruction from described ad plug-in, described the first instruction indicates described advertisement to finish playing or described advertisement is prohibited to play;
Broadcast unit, plays described video for the current playing progress rate from described video.
7. player according to claim 6, is characterized in that,
Described transmitting element, also for sending checking command to described ad plug-in;
Described receiving element, also, for receiving the attribute information from the described advertisement of described ad plug-in, described attribute information at least comprises the duration of described advertisement;
Described player also comprises:
Judging unit, for judging whether described duration is less than or equal to preset value;
Described transmitting element, if be also less than or equal to described preset value for described duration, sends the second instruction to described ad plug-in, so that described ad plug-in is play described advertisement, described the second instruction indication allows to play described advertisement.
8. player according to claim 6, is characterized in that,
Described transmitting element, also for sending checking command to described ad plug-in;
Described receiving element, also, for receiving the attribute information from the described advertisement of described ad plug-in, described attribute information at least comprises the duration of described advertisement;
Described player also comprises:
Judging unit, for judging whether described duration is less than or equal to preset value;
Described transmitting element, if be also greater than described preset value for described duration, sends the 3rd instruction to described ad plug-in, and described the 3rd instruction indication forbids playing described advertisement.
9. player according to claim 6, is characterized in that,
Described processing unit, if be also greater than described preset value for described duration, closes the advertisement interface between described player and described ad plug-in.
10. player according to claim 6, is characterized in that,
Described transmitting element, also for sending checking command to described ad plug-in;
Described receiving element, also for receiving the uniform resource position mark URL from the described advertisement of described ad plug-in;
Described player also comprises:
Judging unit, whether legal for judging the URL of described advertisement;
Described transmitting element, if also illegal for the URL of described advertisement, sends the 4th instruction to described ad plug-in, and described the 4th instruction indication forbids playing described advertisement.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201310627937.7A CN103634673A (en) | 2013-11-29 | 2013-11-29 | Advertising insertion method and player |
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| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201310627937.7A CN103634673A (en) | 2013-11-29 | 2013-11-29 | Advertising insertion method and player |
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| Publication Number | Publication Date |
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| CN103634673A true CN103634673A (en) | 2014-03-12 |
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| CN201310627937.7A Pending CN103634673A (en) | 2013-11-29 | 2013-11-29 | Advertising insertion method and player |
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Cited By (6)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN105263034A (en) * | 2015-10-13 | 2016-01-20 | 深圳Tcl数字技术有限公司 | Spot video advertisement playing method and device |
| CN105657481A (en) * | 2014-12-01 | 2016-06-08 | 上海斐讯数据通信技术有限公司 | Video play system and method for cutting in advertisement in video |
| CN105677432A (en) * | 2016-02-23 | 2016-06-15 | 腾讯科技（深圳）有限公司 | Method and device for expanding functions of web player |
| WO2016106534A1 (en) * | 2014-12-29 | 2016-07-07 | 刘一佳 | Method for inserting advertisement according to continuous playback content, and playback device |
| WO2016106533A1 (en) * | 2014-12-29 | 2016-07-07 | 刘一佳 | Method for inserting advertisement according to continuous playback content, and playback device |
| CN110139133A (en) * | 2019-04-02 | 2019-08-16 | 视联动力信息技术股份有限公司 | A kind of advertisement broadcast method and device |
-
2013
- 2013-11-29 CN CN201310627937.7A patent/CN103634673A/en active Pending
Cited By (8)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN105657481A (en) * | 2014-12-01 | 2016-06-08 | 上海斐讯数据通信技术有限公司 | Video play system and method for cutting in advertisement in video |
| WO2016106534A1 (en) * | 2014-12-29 | 2016-07-07 | 刘一佳 | Method for inserting advertisement according to continuous playback content, and playback device |
| WO2016106533A1 (en) * | 2014-12-29 | 2016-07-07 | 刘一佳 | Method for inserting advertisement according to continuous playback content, and playback device |
| CN105263034A (en) * | 2015-10-13 | 2016-01-20 | 深圳Tcl数字技术有限公司 | Spot video advertisement playing method and device |
| CN105677432A (en) * | 2016-02-23 | 2016-06-15 | 腾讯科技（深圳）有限公司 | Method and device for expanding functions of web player |
| CN105677432B (en) * | 2016-02-23 | 2019-09-20 | 腾讯科技（深圳）有限公司 | The method for developing functions and device of web player |
| CN110139133A (en) * | 2019-04-02 | 2019-08-16 | 视联动力信息技术股份有限公司 | A kind of advertisement broadcast method and device |
| CN110139133B (en) * | 2019-04-02 | 2022-03-25 | 视联动力信息技术股份有限公司 | Advertisement playing method and device |
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