WO2016106533A1 - Method for inserting advertisement according to continuous playback content, and playback device - Google Patents

Method for inserting advertisement according to continuous playback content, and playback device Download PDF

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Publication number
WO2016106533A1
WO2016106533A1 PCT/CN2014/095441 CN2014095441W WO2016106533A1 WO 2016106533 A1 WO2016106533 A1 WO 2016106533A1 CN 2014095441 W CN2014095441 W CN 2014095441W WO 2016106533 A1 WO2016106533 A1 WO 2016106533A1
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advertisement
user
content
time
resumed
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PCT/CN2014/095441
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French (fr)
Chinese (zh)
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刘一佳
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刘一佳
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Priority to PCT/CN2014/095441 priority Critical patent/WO2016106533A1/en
Publication of WO2016106533A1 publication Critical patent/WO2016106533A1/en

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    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts

Definitions

  • the invention belongs to the technical field of multimedia terminals, and in particular relates to a method for inserting advertisements according to resumed content and a playback device.
  • the embodiment of the invention provides a method for inserting an advertisement according to a resumed content, and aims to flexibly adjust the advertisement insertion content according to the remaining time of the video resume of the user.
  • the present invention is implemented in such a manner that a method for inserting an advertisement based on a resumed content includes the following steps:
  • the ad is inserted and played from the beginning.
  • the ad is inserted.
  • the method further includes the following steps:
  • the method further includes the following steps
  • the invention also provides a playback device, the device comprising:
  • a user instruction receiving unit configured to receive various instructions of the user
  • the time judging unit is connected to the output end of the user command receiving unit, and is configured to judge the playing time of the remaining content when receiving the user's resume instruction;
  • the advertisement insertion unit is connected to the output end of the time judging unit, and is configured to insert an advertisement when the playing time of the remaining content is greater than a certain threshold.
  • the system can flexibly insert advertisements according to the remaining time of the user viewing, and improve the user experience.
  • FIG. 1 is a flow chart of a method for inserting an advertisement according to a continuous broadcast content according to an embodiment of the present invention.
  • FIG. 2 is a schematic flowchart of a second method for inserting an advertisement according to a continuous broadcast content according to an embodiment of the present invention
  • FIG. 3 is a schematic flowchart diagram of a third method for placing an advertisement according to a continuous broadcast content according to an embodiment of the present invention
  • FIG. 4 is a schematic structural diagram of a playback apparatus according to an embodiment of the present invention.
  • FIG. 1 is a schematic flowchart diagram of a method for inserting an advertisement according to a continuous broadcast content according to an embodiment of the present invention. For convenience of description, only parts related to the embodiment of the present invention are shown.
  • step S101 the system checks if an instruction to request the user to resume the broadcast is received.
  • the resume broadcast technology refers to the technique of playing video content at the time when the user interrupts a certain video content according to the last user's browsing record.
  • the application of this technology is very common, and it is applied to major video websites in China.
  • step S102 When the system does not receive the resume instruction from the user, the process proceeds to step S102 to play the modified video content from the beginning; and when the system receives the instruction of the user requesting the resume broadcast, the process proceeds to step S103, and the remaining playback time is continued. Whether it is less than a certain threshold (such as 5 minutes), if it is greater than a certain threshold, then proceeds to step S104 to insert an advertisement; otherwise, if it is less than a specific threshold, according to step S105, the advertisement is not inserted.
  • a certain threshold such as 5 minutes
  • the second method shown in FIG. 2 is based on the flow of the method for continuously expanding the content insertion advertisement, and the system reminds the user.
  • the last time of viewing, and automatically resumed, the follow-up plan is the same as Figure 1, not to repeat.
  • the rules of the method will be used to skip the normal video playing time of the next resume, for example, the user has 50 minutes left to watch the content. And the user knows that when there are 5 minutes left, the next time the resume will resume, the advertisement will be inserted. At this time, the user may pull the progress bar to the last 5 minutes while interrupting the viewing, and then wait for the next breakpoint to resume, then pull the progress bar back to the original position, thereby skipping the advertisement.
  • a third process according to the method for continuously broadcasting the content insertion advertisement shown in FIG. 3 is proposed.
  • the system determines that the remaining play time is less than a certain threshold and makes a decision not to insert the advertisement, the user is detected to progress. After the strip is pulled back, when the remaining time is greater than a certain threshold, the system inserts and only inserts an advertisement.
  • the method can flexibly adjust the insertion of the advertisement without being skipped by some users to skip the normally inserted advertisement.
  • FIG. 4 is a schematic structural diagram of a playback apparatus according to an embodiment of the present invention, where the apparatus includes:
  • a user instruction receiving unit 401 configured to receive various instructions of the user
  • the time judging unit 402 is connected to the output end of the user command receiving unit 401, and is configured to determine the playing time of the remaining content when receiving the user's resume instruction;
  • the advertisement insertion unit 403 is connected to the output 402 of the time determination unit for inserting an advertisement when the playback time of the remaining content is greater than a certain threshold.
  • the working principle is: when the user instruction receiving unit 401 of the device receives the user's resume instruction, the time judging unit 402 judges the playing time of the remaining content, when the remaining content is played. When the time is greater than a certain threshold, the advertisement insertion unit 403 inserts the advertisement; otherwise, the advertisement is not inserted.
  • the system can flexibly insert advertisements according to the remaining time of the user viewing, and improve the user experience.

Abstract

The present invention belongs to the technical field of multimedia terminals. Provided are a method for inserting an advertisement according to continuous playback content, and a playback device. The method comprises: inspecting whether a command of a user requesting continuous playback is received; if not, inserting an advertisement and playing back from the beginning; if so, determining whether the playback time of remaining content is less than a specific threshold value; if so determined, not inserting an advertisement; if not so determined, inserting the advertisement. Via the present method, a system flexibly inserts an advertisement according to a user viewing remaining time, improving the user experience.

Description

一种根据续播内容插播广告的方法以及播放装置Method for inserting advertisement according to resumed content and playing device 技术领域Technical field
本发明属于多媒体终端技术领域，尤其是涉及一种根据续播内容插播广告的方法以及播放装置。The invention belongs to the technical field of multimedia terminals, and in particular relates to a method for inserting advertisements according to resumed content and a playback device.
背景技术Background technique
随着互联网的发展，人们越来越倾向于通过互联网来观看电影、电视、新闻等视频内容，同时，国内的优酷、乐视、土豆等网站以及机顶盒平台的诸多应用为用户提供了广泛的影视资源。With the development of the Internet, people are increasingly inclined to watch movies, TV, news and other video content through the Internet. At the same time, the domestic applications of Youku, LeTV, Potato and other websites and set-top box platforms provide users with a wide range of film and television resources. .
一般地，互联网视频内容提供商会和广告商相互合作，在用户点击一个视频资源时，插播一段几十秒钟的广告，作为互联网视频内容提供商的一个收入渠道，这种方式无可厚非。但现实中，存在着一个场景：用户观看某一视频，先按照惯例观看了几十秒钟的广告，等用户因为种种原因在视频结束之前关机走开后，又想观看这个视频时，不得不重新观看插播的广告——尤其是在视频剩余内容不到5分钟，但却要被强制重新观看70秒钟的广告的情况下，这件事情就很大的影响了用户的体验。Generally, Internet video content providers and advertisers cooperate with each other. When a user clicks on a video resource, it inserts a tens of seconds of advertisements as a revenue channel for Internet video content providers. This is understandable. However, in reality, there is a scene: when a user watches a certain video, he first watches the advertisement for several tens of seconds according to the usual practice. When the user shuts down before the end of the video for various reasons, he wants to watch the video. Revisit the in-stream ads—especially if the video’s remaining content is less than 5 minutes, but it’s forced to re-watch the 70-second ad, which greatly affects the user’s experience.
发明内容Summary of the invention
本发明实施例提供了一种根据续播内容插播广告的方法，目的在于根据用户的视频续播剩余时间灵活调整广告插入内容。 The embodiment of the invention provides a method for inserting an advertisement according to a resumed content, and aims to flexibly adjust the advertisement insertion content according to the remaining time of the video resume of the user.
本发明是这样实现的：一种根据续播内容插播广告的方法，包括以下步骤：The present invention is implemented in such a manner that a method for inserting an advertisement based on a resumed content includes the following steps:
检查是否收到用户要求续播的指令，Check if you receive an instruction from the user to request continued playback.
若否，则插播广告并从头播放，If not, the ad is inserted and played from the beginning.
若是，则判断剩余播放时间是否小于特定阈值，If yes, determine whether the remaining play time is less than a certain threshold.
若是，则不插播广告，If yes, no ads will be inserted.
若否，则插播广告。If not, the ad is inserted.
进一步地，所述方法还包括如下步骤：Further, the method further includes the following steps:
提醒用户上次观看时间，并自动续播。Remind users of the last time they watched and automatically resumed.
进一步地，所述方法还包括如下步骤Further, the method further includes the following steps
在续播且不插播广告的情况下，当检测到用户回拉进度条，且回拉进度条后剩余的播放时间大于特定阈值时，插播一次广告。In the case of resumed broadcast and no commercial insertion, when the user pulls back the progress bar and the remaining play time after the progress bar is pulled back is greater than a certain threshold, the advertisement is inserted.
本发明还提供了一种播放装置，该装置包括：The invention also provides a playback device, the device comprising:
用户指令接收单元，用于接收用户的各种指令；a user instruction receiving unit, configured to receive various instructions of the user;
时间判断单元，与用户指令接搜单元的输出端连接，用于在接收到用户的续播指令时，判断剩余内容的播放时间；The time judging unit is connected to the output end of the user command receiving unit, and is configured to judge the playing time of the remaining content when receiving the user's resume instruction;
广告插播单元，与时间判断单元的输出端连接，用于在剩余内容的播放时间大于某一特定阈值时，插播广告。The advertisement insertion unit is connected to the output end of the time judging unit, and is configured to insert an advertisement when the playing time of the remaining content is greater than a certain threshold.
在本发明中，系统可以根据用户观看剩余时间，灵活地插播广告，改善用户体验。In the present invention, the system can flexibly insert advertisements according to the remaining time of the user viewing, and improve the user experience.
附图说明DRAWINGS
图1是本发明实施例提供的根据续播内容插播广告的方法的流程示意 图；1 is a flow chart of a method for inserting an advertisement according to a continuous broadcast content according to an embodiment of the present invention. Figure
图2是本发明实施例提供的第二种根据续播内容插播广告的方法的流程示意图；2 is a schematic flowchart of a second method for inserting an advertisement according to a continuous broadcast content according to an embodiment of the present invention;
图3是本发明实施例提供的第三种根据续播内容插播广告的方法的流程示意图；FIG. 3 is a schematic flowchart diagram of a third method for placing an advertisement according to a continuous broadcast content according to an embodiment of the present invention; FIG.
图4是本发明实施例提供的播放装置的结构示意图。FIG. 4 is a schematic structural diagram of a playback apparatus according to an embodiment of the present invention.
具体实施方式detailed description
为了使本发明的目的、技术方案及优点更加清楚明白，以下结合附图及实施例，对本发明进行进一步详细说明。应当理解，此处所描述的具体实施例仅仅用以解释本发明，并不用于限定本发明。The present invention will be further described in detail below with reference to the accompanying drawings and embodiments. It is understood that the specific embodiments described herein are merely illustrative of the invention and are not intended to limit the invention.
图1示出了本发明实施例提供的根据续播内容插播广告的方法的流程示意图，为了便于说明，只示出了与本发明实施例相关的部分。FIG. 1 is a schematic flowchart diagram of a method for inserting an advertisement according to a continuous broadcast content according to an embodiment of the present invention. For convenience of description, only parts related to the embodiment of the present invention are shown.
在步骤S101中，系统检查是否接收到用户要求续播的指令。In step S101, the system checks if an instruction to request the user to resume the broadcast is received.
续播技术指的是，当用户重新点播某一视频内容时，根据上次用户的浏览记录，以上次用户中断的时间点为起点播放视频内容的技术。现在该技术的应用已经十分普遍，在国内的各大视频网站上都有应用该技术。The resume broadcast technology refers to the technique of playing video content at the time when the user interrupts a certain video content according to the last user's browsing record. Nowadays, the application of this technology is very common, and it is applied to major video websites in China.
当系统没有收到来自用户的续播指令时，则进入步骤S102从头播放改视频内容；而当系统收到用户要求续播的指令时，则进入步骤S103，继续判断续播时剩余播放的时间是否小于特定阈值(如5分钟)，如果大于特定阈值了，则进入步骤S104插播广告；反之，如果小于特定阈值了，则根据步骤S105，不插播广告。When the system does not receive the resume instruction from the user, the process proceeds to step S102 to play the modified video content from the beginning; and when the system receives the instruction of the user requesting the resume broadcast, the process proceeds to step S103, and the remaining playback time is continued. Whether it is less than a certain threshold (such as 5 minutes), if it is greater than a certain threshold, then proceeds to step S104 to insert an advertisement; otherwise, if it is less than a specific threshold, according to step S105, the advertisement is not inserted.
采用这种方法，可以根据续播时用户的剩余时间动态的调整是否插入广告。 In this way, it is possible to dynamically adjust whether or not to insert an advertisement according to the remaining time of the user during the resume.
此外，如果每次断点续播时，都需要用户指令的话，可能不够人性化，为了解决此问题，如图2所示的第二种根据续播内容插播广告的方法的流程，系统提醒用户上次观看时间，并自动续播，后续方案与图一雷同，不在赘述。采用这种办法，使得方法更加灵活和主动，省去了用户的判断步骤。In addition, if the user instruction is required every time the breakpoint is resumed, it may not be user-friendly. In order to solve this problem, the second method shown in FIG. 2 is based on the flow of the method for continuously expanding the content insertion advertisement, and the system reminds the user. The last time of viewing, and automatically resumed, the follow-up plan is the same as Figure 1, not to repeat. By adopting this method, the method is more flexible and active, and the user's judgment step is omitted.
实践中，也会存在一种情况，当用户熟悉该方法后，就会采用该方法的规则来跳过下次续播时正常的视频播放时间，如，用户观看的内容还剩下50分钟，且用户知悉当剩下5分钟时，下次断点续播将会插入广告。这时用户可能在中断观看时将进度条拉到最后5分钟处，等下次断点续播时，再将进度条拉回原来的位置，从而跳过广告。In practice, there will also be a situation. When the user is familiar with the method, the rules of the method will be used to skip the normal video playing time of the next resume, for example, the user has 50 minutes left to watch the content. And the user knows that when there are 5 minutes left, the next time the resume will resume, the advertisement will be inserted. At this time, the user may pull the progress bar to the last 5 minutes while interrupting the viewing, and then wait for the next breakpoint to resume, then pull the progress bar back to the original position, thereby skipping the advertisement.
针对这一情况，提出图3所示的第三种根据续播内容插播广告的方法的流程，当系统判断剩余播放时间小于特定阈值，做出不插播广告的决定后，又检测到用户将进度条回拉后，剩余时间大于特定阈值时，系统插播且只插播一次广告。In response to this situation, a third process according to the method for continuously broadcasting the content insertion advertisement shown in FIG. 3 is proposed. When the system determines that the remaining play time is less than a certain threshold and makes a decision not to insert the advertisement, the user is detected to progress. After the strip is pulled back, when the remaining time is greater than a certain threshold, the system inserts and only inserts an advertisement.
这样，使得该方法可以在灵活调整广告插入的同时，不被一些用户钻空子跳过本该正常插入的广告。In this way, the method can flexibly adjust the insertion of the advertisement without being skipped by some users to skip the normally inserted advertisement.
图4示出了本发明实施例提供的播放装置的结构示意图，所述装置包括：FIG. 4 is a schematic structural diagram of a playback apparatus according to an embodiment of the present invention, where the apparatus includes:
用户指令接收单元401，用于接收用户的各种指令；a user instruction receiving unit 401, configured to receive various instructions of the user;
时间判断单元402，与用户指令接搜单元401的输出端连接，用于在接收到用户的续播指令时，判断剩余内容的播放时间；The time judging unit 402 is connected to the output end of the user command receiving unit 401, and is configured to determine the playing time of the remaining content when receiving the user's resume instruction;
广告插播单元403，与时间判断单元的输出端402连接，用于在剩余内容的播放时间大于某一阈值时，插播广告。The advertisement insertion unit 403 is connected to the output 402 of the time determination unit for inserting an advertisement when the playback time of the remaining content is greater than a certain threshold.
其工作原理是：当该装置的用户指令接收单元401接收到用户的续播指令时，时间判断单元402判断剩余内容的播放时间，当剩余内容的播放 时间大于特定阈值时，广告插播单元403插播广告；反之不插播广告。The working principle is: when the user instruction receiving unit 401 of the device receives the user's resume instruction, the time judging unit 402 judges the playing time of the remaining content, when the remaining content is played. When the time is greater than a certain threshold, the advertisement insertion unit 403 inserts the advertisement; otherwise, the advertisement is not inserted.
通过该发明，系统可以根据用户观看剩余时间，灵活地插播广告，改善用户体验。Through the invention, the system can flexibly insert advertisements according to the remaining time of the user viewing, and improve the user experience.
以上仅为本发明的较佳实施例而已，并不用以限制本发明，凡在本发明的精神和原则之内所作的任何修改、等同替换和改进等，均应包含在本发明的保护范围之内。 The above are only the preferred embodiments of the present invention, and are not intended to limit the present invention. Any modifications, equivalents, and improvements made within the spirit and scope of the present invention should be included in the scope of the present invention. Inside.

Claims (4)

  1. 一种根据续播内容插播广告的方法，其特征在于，所述方法包括如下步骤：A method for inserting an advertisement according to a resumed content, characterized in that the method comprises the following steps:
    检查是否收到用户要求续播的指令，Check if you receive an instruction from the user to request continued playback.
    若否，则插播广告并从头播放，If not, the ad is inserted and played from the beginning.
    若是，则判断剩余播放时间是否小于特定阈值，If yes, determine whether the remaining play time is less than a certain threshold.
    若是，则不插播广告，If yes, no ads will be inserted.
    若否，则插播广告。If not, the ad is inserted.
  2. 如权利要求1所述的根据续播内容插播广告的方法，其特征在于：The method according to claim 1, wherein the method for inserting an advertisement according to the resumed content is characterized by:
    所述方法还包括如下步骤：The method further includes the following steps:
    提醒用户上次观看时间，并自动续播。Remind users of the last time they watched and automatically resumed.
  3. 如权利要求1所述的根据续播内容插播广告的方法，其特征在于：The method according to claim 1, wherein the method for inserting an advertisement according to the resumed content is characterized by:
    所述方法还包括如下步骤：The method further includes the following steps:
    在续播且不插播广告时，当检测到用户回拉进度条，且回拉进度条后剩余的播放时间大于特定阈值时，插播一次广告。When the advertisement is resumed and the advertisement is not inserted, when the user pulls back the progress bar and the remaining play time after the progress bar is pulled back is greater than a certain threshold, the advertisement is inserted.
  4. 一种播放装置，其特征在于，所述装置包括：A playback device, characterized in that the device comprises:
    用户指令接收单元，用于接收用户的各种指令；a user instruction receiving unit, configured to receive various instructions of the user;
    时间判断单元，与用户指令接搜单元的输出端连接，用于在接收到用户的续播指令时，判断剩余内容的播放时间；The time judging unit is connected to the output end of the user command receiving unit, and is configured to judge the playing time of the remaining content when receiving the user's resume instruction;
    广告插播单元，与时间判断单元的输出端连接，用于在剩余内容的播放时间大于特定阈值时，插播广告。 The advertisement insertion unit is connected to the output end of the time judging unit, and is configured to insert an advertisement when the playing time of the remaining content is greater than a certain threshold.
PCT/CN2014/095441 2014-12-29 2014-12-29 Method for inserting advertisement according to continuous playback content, and playback device WO2016106533A1 (en)

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Citations (3)

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Publication number Priority date Publication date Assignee Title
CN102547391A (en) * 2012-02-24 2012-07-04 深圳市同洲视讯传媒有限公司 Program play method and system based on video on demand (VOD)
CN103634673A (en) * 2013-11-29 2014-03-12 乐视网信息技术（北京）股份有限公司 Advertising insertion method and player
CN103648059A (en) * 2013-11-19 2014-03-19 乐视网信息技术（北京）股份有限公司 Advertisement broadcasting method and apparatus

Patent Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN102547391A (en) * 2012-02-24 2012-07-04 深圳市同洲视讯传媒有限公司 Program play method and system based on video on demand (VOD)
CN103648059A (en) * 2013-11-19 2014-03-19 乐视网信息技术（北京）股份有限公司 Advertisement broadcasting method and apparatus
CN103634673A (en) * 2013-11-29 2014-03-12 乐视网信息技术（北京）股份有限公司 Advertising insertion method and player

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