WO2016106534A1

WO2016106534A1 - Method for inserting advertisement according to continuous playback content, and playback device

Info

Publication number: WO2016106534A1
Application number: PCT/CN2014/095442
Authority: WO
Inventors: 刘一佳
Original assignee: 刘一佳
Priority date: 2014-12-29
Filing date: 2014-12-29
Publication date: 2016-07-07

Abstract

The present invention belongs to the technical field of multimedia terminals. Provided are a method for inserting an advertisement according to the remaining length of continuous playback content, and a playback device. The method comprises: inspecting whether a command of a user requesting continuous playback is received; if not, inserting an advertisement and playing back from the beginning; if so, determining a remaining length, and inserting an advertisement having a corresponding length according to different remaining lengths. Via the present method, a system flexibly alters an advertisement insertion time according to a user viewing remaining time, thereby taking into account both the interests of a content provider and the goal of improving the user experience.

Description

Method for inserting advertisement according to resumed content and playing device

Technical field

The present invention belongs to the field of multimedia terminal technologies, and in particular, to a method and a playback apparatus for inserting advertisements according to the remaining duration of the content of the resumed content.

Background technique

With the development of the Internet, people are increasingly inclined to watch movies, TV, news and other video content through the Internet. At the same time, the domestic applications of Youku, LeTV, Potato and other websites and set-top box platforms provide users with a wide range of film and television resources. .

Generally, Internet video content providers and advertisers cooperate with each other. When a user clicks on a video resource, it inserts a tens of seconds of advertisements as a revenue channel for Internet video content providers. This is understandable. However, in reality, there is a scene: when a user watches a certain video, he first watches the advertisement for several tens of seconds according to the usual practice. When the user shuts down before the end of the video for various reasons, he wants to watch the video. Revisit the in-stream ads—especially if the video’s remaining content is less than 5 minutes, but it’s forced to re-watch the 70-second ad, which greatly affects the user’s experience.

The patent application filed by me, entitled "A method for broadcasting advertisements based on continued content and a playback device", solves this problem well, but at the same time, the patent also has limitations in the application process, and is not considered. The intermediate state between an in-stream ad and a completely uninterrupted ad.

Summary of the invention

The embodiment of the invention provides a method for inserting an advertisement according to the remaining duration of the content of the continuous broadcast, and aims to flexibly adjust the duration of the advertisement insertion according to the remaining time of the video resume of the user.

The present invention is implemented in such a manner that a method for inserting an advertisement according to the duration of the content of the resumed content includes the following steps:

Check if you receive an instruction from the user to request continued playback.

If not, the ad is inserted and played from the beginning.

If yes, the remaining time is judged, and the advertisement of the corresponding duration is inserted according to different remaining durations.

Further, the method further includes the following steps:

Remind users of the last time they watched and automatically resumed.

Further, the method further includes the following steps

According to the remaining time after the user pulls back the progress bar, the advertisement of the corresponding duration is inserted.

The invention also provides a playback device, the device comprising:

a user instruction receiving unit, configured to receive various instructions of the user;

The time judging unit is connected to the output end of the user command receiving unit, and is configured to judge the playing time of the remaining content when receiving the user's resume instruction;

The advertisement insertion unit is connected to the output of the time judging unit, and is configured to interleave the advertisement of the corresponding duration according to different remaining durations.

In the present invention, the system can flexibly change the time of the interstitial advertisement according to the remaining time of the user viewing, thereby taking into consideration the interests of the content provider and the purpose of improving the user experience.

DRAWINGS

FIG. 1 is a schematic diagram of a method for inserting an advertisement according to a remaining duration of a content of a continuous broadcast according to an embodiment of the present invention. Schematic diagram of the process;

2 is a schematic flowchart of a second method for inserting an advertisement according to a remaining duration of a content of a continuous broadcast according to an embodiment of the present invention;

3 is a schematic flowchart of a third method for inserting an advertisement according to a remaining duration of a content of a continuous broadcast according to an embodiment of the present invention;

FIG. 4 is a schematic structural diagram of a playback apparatus according to an embodiment of the present invention.

detailed description

The present invention will be further described in detail below with reference to the accompanying drawings and embodiments. It is understood that the specific embodiments described herein are merely illustrative of the invention and are not intended to limit the invention.

FIG. 1 is a schematic flowchart of a method for inserting an advertisement according to a remaining duration of a content of a continuous broadcast according to an embodiment of the present invention. For convenience of description, only parts related to the embodiment of the present invention are shown.

In step S101, the system checks if an instruction to request the user to resume the broadcast is received.

The resume broadcast technology refers to the technique of playing video content at the time when the user interrupts a certain video content according to the last user's browsing record. Nowadays, the application of this technology is very common, and it is applied to major video websites in China.

When the system does not receive the resume instruction from the user, the process proceeds to step S102 to play the modified video content from the beginning; and when the system receives the instruction that the user requests to resume the broadcast, the process proceeds to step S103, and the remaining duration is determined, and according to different remaining The length of time is inserted into the ad for the corresponding duration. Specifically, in general, for a movie video with a duration of 90 minutes, the advertisement for the first click is 70 seconds, and in the other extreme case, if the user resumes the broadcast for less than 5 minutes. According to the patent application filed by me, entitled "A method for inserting advertisements based on continued content and a playback device", the system can automatically determine Break the time and make an action without inserting ads. In more cases, the system flexibly arranges the time of the differential advertisement according to other remaining time periods. For example, when the remaining movie is 45 minutes to 35 minutes, the time of the inserted advertisement is 40 seconds; From 20 minutes to 6 minutes, the time for inserting advertisements is 10 seconds.

The time for inserting advertisements can be flexibly changed according to the remaining time of the user viewing, thereby taking into consideration the interests of the content providers and improving the user experience.

In addition, if the user's instruction is required every time the breakpoint is resumed, it may not be humanized. In order to solve this problem, the second method according to the method of the method for resuming the content of the content of the remaining content is shown in FIG. Remind the user of the last viewing time, and automatically resume the broadcast, the follow-up plan is the same as Figure 1, no longer repeat them. By adopting this method, the method is more flexible and active, and the user's judgment step is omitted.

In practice, there will also be a situation. When the user is familiar with the method, the rules of the method will be used to skip the normal video playing time of the next resume, for example, the user has 50 minutes left to watch the content. And the user knows that when there are 5 minutes left, the next time the resume will resume, the advertisement will be inserted. At this time, the user may pull the progress bar to the last 5 minutes while interrupting the viewing, and then wait for the next breakpoint to resume, then pull the progress bar back to the original position, thereby skipping the advertisement.

In response to this situation, a third process of the method for reinterpreting the remaining time based on the content of the content of the content is shown in FIG. 3, after the advertisement is continued and the corresponding duration is inserted according to the remaining time (including the case where the duration is 0) According to the remaining time after the user pulls back the progress bar, the advertisement of the corresponding duration is inserted.

In this way, the method can flexibly adjust the insertion of the advertisement without being skipped by some users to skip the normally inserted advertisement.

FIG. 4 is a schematic structural diagram of a playback apparatus according to an embodiment of the present invention, where the apparatus includes:

a user instruction receiving unit 401, configured to receive various instructions of the user;

The time judging unit 402 is connected to the output end of the user command receiving unit 401 for When receiving the user's resume instruction, determining the playback time of the remaining content;

The advertisement insertion unit 403 is connected to the output 402 of the time judging unit for interpolating the advertisement of the corresponding duration according to different remaining durations.

The working principle is: when the user instruction receiving unit 401 of the device receives the user's renewal instruction, the time determining unit 402 determines the playing time of the remaining content, and the advertisement insertion unit 403 inserts the corresponding duration advertisement according to different remaining time durations. .

Through the invention, the system can flexibly change the time of the interstitial advertisement according to the remaining time of the user viewing, thereby taking into consideration the interests of the content provider and improving the user experience.

The above are only the preferred embodiments of the present invention, and are not intended to limit the present invention. Any modifications, equivalents, and improvements made within the spirit and scope of the present invention should be included in the scope of the present invention. Inside.

Claims

A method for inserting an advertisement according to a remaining duration of a content of a resume, characterized in that the method comprises the following steps:

Check if you receive an instruction from the user to request continued playback.

If not, the ad is inserted and played from the beginning.

If yes, the remaining time is judged, and the advertisement of the corresponding duration is inserted according to different remaining durations.
The method according to claim 1, wherein the advertisement is inserted according to the remaining duration of the content of the resumed content, wherein:

The method further includes the following steps:

Remind users of the last time they watched and automatically resumed.
The method according to claim 1, wherein the advertisement is inserted according to the remaining duration of the content of the resumed content, wherein

The method further includes the following steps:

According to the remaining time after the user pulls back the progress bar, the advertisement of the corresponding duration is inserted.
A playback device, characterized in that the device comprises:

a user instruction receiving unit, configured to receive various instructions of the user;

The time judging unit is connected to the output end of the user command receiving unit, and is configured to judge the playing time of the remaining content when receiving the user's resume instruction;

The advertisement insertion unit is connected to the output of the time judging unit, and is configured to interleave the advertisement of the corresponding duration according to different remaining durations.