CN107437196B - System for providing instruction image content and advertisement of smart phone - Google Patents
System for providing instruction image content and advertisement of smart phone Download PDFInfo
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Abstract
The invention relates to a method and a system for providing instruction image content and advertisement of a smart phone, wherein the system for providing the instruction image content and the advertisement of the smart phone comprises the following steps: a content providing unit that classifies a content catalog related to a usage description of each product of the smartphone and provides a running content and an advertisement information content including video information related to the usage description of each smartphone product; a control part for extracting each item list of the operation content file containing video information related to each catalog use instruction of a plurality of smart phone products, combining the selected operation content with the advertisement information content, and generating and operating a playable composite content; and an interface section that provides the composite content.
Description
Technical Field
The invention relates to a technology for providing image content and advertisements, in particular to a method and a system for providing the image content and the advertisements by using instructions of a smart phone.
Background
In recent years, various types of products having various forms, functions, or standards have been introduced in response to the demands of customers and markets. As such, with the diversification of types of smartphones, it is not easy for a smartphone user to accurately recognize functions built in the smartphone or a usage method related thereto in actual use. In addition, manufacturers of the smart phones need to face a dilemma that accurate information cannot be provided to the users only by using a general printed matter format of the instruction manual regarding the functions of the smart phones. Further, when a consumer who purchases a smart phone operates the smart phone without sufficiently knowing a usage specification including professional contents related to the latest communication technology or service, a failure occurs or an unnecessary maintenance request occurs due to inexperience in use, thereby increasing social costs.
Accordingly, there is a need for manufacturers to efficiently deliver features, functions, services or standards of smart phone products and related information to consumers, and for consumers to obtain up-to-date information delivery technologies that can conveniently acquire and understand such information.
Disclosure of Invention
Accordingly, an object of the present invention is to provide a system for providing an instruction image content and advertisement of a smart phone, which can significantly reduce an after-sales service rate due to an improper operation, extend a product life, and reduce social costs by preventing a malfunction. Also, an advertisement image content and an advertisement providing system of a smart phone are provided in which an advertiser can obtain more accurate information about advertisement effect to improve reliability, provide the above information to a manufacturer as useful big data applicable to new product development, and can display an advertisement naturally while watching the content, thereby forming a new business model and creating advertisement revenue.
As a method for solving the above-mentioned problems, a usage instruction video content and advertisement providing system of a smart phone according to an embodiment of the present invention includes: a content providing unit that classifies a content list related to the instructions of the products of the plurality of smart phones and provides operation content and advertisement information content including video information related to the instructions of the products of the smart phones; a control part for extracting each item list of the operation content file containing video information related to the use instruction of each catalog of a plurality of smart phone products, combining the selected operation content with the advertisement information content, and generating and operating a composite content capable of being played; and an interface section for providing the composite content.
In One embodiment, the apparatus may further include a One Time Password (One Time Password) processing unit that generates a One Time Password to be input to an authentication server, and the interface unit may provide the composite content when the generated One Time Password is input to the authentication server and authenticated.
Further, the control unit may include: a product list part for listing the operation instruction catalogues distinguished according to the products of the smart phone; a content list unit which forms each item list of the operation content files containing video information related to the instruction of the smart phone product selected from the product list unit; a selected content extracting unit that extracts the operation content selected from the operation content files provided in a list form by the content list unit; and a file generation unit which inserts the advertisement content into the operation content selected by the selection content extraction unit and combines the advertisement content to generate an operable composite content. The content providing unit may include: a usage instruction content providing unit configured to provide, for each of a plurality of smartphone product catalogs, operation content of at least one of a processing video and a still image for each item related to usage of each smartphone product; and an advertisement content providing unit that provides advertisement content inserted into the operation content.
In an embodiment, the system may further include an external content association unit, where the external content association unit is configured to associate the operating content and the advertisement content with an external video providing platform for providing; the operation file forming part may include: a file synthesizing part for inserting the advertisement content into the operation content and combining the advertisement content; and a digital rights management information combining unit that combines the operation content with the digital rights management information.
In an embodiment, the digital rights management information combining unit may include: a digital copyright management information generating part for generating digital copyright management information combined with the operation content; a digital copyright management information generating part for generating digital copyright management information combined with the operation content; a digital rights management information conversion unit that converts the digital rights management information into a format identical to the format of the operation content; and a digital rights management information synthesizing section for synthesizing the operation content and the digital rights management information.
The control part may include: an after-sale service information extraction part for extracting various types of maintenance information of the smart phone product; and an after-sales service information transmission unit that transmits, from the external terminal to the service company server via the interface unit, service request information corresponding to the service selection information newly selected from the selected operation contents. The control part may include a data management part that classifies advertisement contents related to the associated goods matching with contents of the selected operation contents related to the smartphone products, and sets and distributes a combination position of the advertisement contents or the translation contents combined in the operation contents and an operation order of the advertisement contents.
In one embodiment, the mobile terminal may further include an advertisement content matching unit that matches a secondary advertisement related to a product related to the smartphone product in operation, within the operation content related to the smartphone product selected for operation.
The content providing unit may further include a translation information storage unit for storing translation contents matched with the operation content files related to the plurality of smartphone products; the after-sales service information extraction unit may display information on a maintenance place, a maintenance price, a maintenance time, and a maintenance cost related to a maintenance item of a corresponding smartphone product provided by the after-sales service information provision unit provided in the content provision unit, and may form maintenance request information by combining the information with the selected information.
In an embodiment, the method may further include: a demand measurement server for receiving a broadcasting time of the advertisement information contents on the composite contents provided through the interface part and determining a purchase valid demand according to the broadcasting time; and a purchase information database for storing the playing time of the advertisement information content and the judgment result of the purchase effective demand. The effective measurement server performs the following determination: if the playing time is less than 5 seconds, judging that the requirement is not concerned; if the playing time is 5 seconds to 10 seconds, judging as the concerned requirement; if the playing time is more than 10 seconds, the purchase demand is judged.
According to an embodiment of the present invention, a system for providing an instruction video content and an advertisement of a smart phone is provided, in which video information and an advertisement information content related to an instruction of use of a smart phone are combined to generate a playable composite content, and then the playable composite content is provided, so that a user can be ensured to be familiar with various complex functions of the smart phone conveniently, a maintenance rate caused by improper operation of the smart phone can be reduced significantly, and at the same time, various advertisement contents are combined with the composite content and played repeatedly, and a specific product and an enterprise image advertisement are provided to a target customer, thereby maximizing an advertisement effect.
Furthermore, according to still another embodiment of the present invention, a composite content in which the usage instruction image content and the advertisement content of the smart phone are combined is stored in a mobile storage medium and provided, which is suitable for middle-aged customers who are inconvenienced in the use of complicated functions of the smart phone, have low usage rates of various functions of the smart phone due to unfamiliarity with professional wordings, and have inconvenience in use of functions after purchasing the smart phone, select a desired part of automatically listed parts among a plurality of processing instruction items, can be easily and repeatedly viewed, and combine various advertisement information contents in the operated content, can provide specific products and enterprise image advertisements to target customers by repeatedly playing and viewing, thereby maximizing the advertising effect. And, the advertisement information content combined with the provided operation content is matched with the product displayed on the theme or picture of the operation content according to the similarity, and is shown in the form of advertisement insertion and the like, so that the advertisement effect is maximized, the operation content and the advertisement information content stored in the mobile storage medium can be provided to the smart phone users with the same or similar attention fields, and provided to the core or potential customers as unspecified majority people, so that the advertisement effect is maximized.
Further, according to another embodiment of the present invention, there is provided a usage instruction video content and advertisement providing system of a smart phone, which calculates an advertisement loading time in units of seconds using a demand measurement server receiving a broadcasting time of an advertisement content in a composite content and determining a purchase available demand according to the broadcasting time and a purchase information database storing a determination result of the broadcasting time and the purchase available demand, skips or transmits a stop time from a start time to the demand measurement server, and is counted by a purchaser information database and provided to an advertiser, so that the advertiser can obtain more accurate information on an advertisement effect to improve reliability, and also, similarly, is applied to a composite content in which an operation content and an advertisement information content are combined, and provides a manufacturer with a process of content concerning a degree of interest or importance of each category, a process of a content of interest, a process, The descriptive information is used so that useful big data for new product development can be provided.
Further, according to still another embodiment of the present invention, there is provided a system for providing instruction video contents and advertisement of a smart phone, in which a composite content providing apparatus is composed of a portable storage medium including a one-time password function, and a method of providing user authentication is provided when a target user (purchaser) client connects to the instruction video contents of various products provided to an internet site, so that convenience is provided by providing a gift in the form of a portable storage medium to a user and logging in to a site for providing corresponding contents and advertisement, and when the portable storage medium is provided, user information for registering viewing contents through an external terminal is secured, and the user information can be extracted from the terminal through member information, card information, and the like. The mobile storage medium further includes access information to connect to a portal site or an application program providing a description about features, functions, services or standards of a product having a high interest level of a smart phone user such as an IT-related smart device, an advanced home appliance, an advanced car, an advanced camera, a nameplate motorcycle, etc. in addition to a smart phone, the portal site or the application program can be connected to the portal site or the application program by a simple operation of installing the mobile storage medium, and the product can be naturally located in an advertisement environment while viewing contents, thereby forming a new business model and creating advertisement revenue In the case of car manufacturers and home appliance manufacturers, it is possible to provide useful database information, and in the process of providing two-way information, it is also possible to contribute to technical development of related industries and convenience for users as a window for providing opinions about improvements of consumers of each audience.
Drawings
Fig. 1 is a conceptual diagram for explaining the configuration of a video content and advertisement providing system for use of a smart phone according to an embodiment of the present invention.
Fig. 2 is a configuration diagram of a composite content providing apparatus according to an embodiment of the present invention.
Fig. 3 and 4 are diagrams for explaining the configuration of a composite content providing apparatus according to an embodiment of the present invention in more detail.
Fig. 5 and 6 are diagrams for explaining a providing method of composite content according to an embodiment of the present invention.
Fig. 7 is a diagram for explaining a composite content providing apparatus according to an embodiment of the present invention.
Fig. 8 is a diagram for explaining a one-time password authentication method of a composite content providing apparatus according to an embodiment of the present invention.
Description of reference numerals
100: interface section 150: one-time password processing unit
200: control unit 200A: product listing section
210: content list unit 220: selection content extracting unit
230: run file generation unit 300: content providing unit
310: the content providing unit 320: advertisement content providing unit
350: external content association unit 400: external terminal
500: the advertisement server 550: composite content providing device
600: the demand measurement server 650: purchaser information database
700: the authentication server 800: after-sale service enterprise server
Detailed Description
Hereinafter, the constitution and action of the present invention will be described in detail with reference to the accompanying drawings. In the description with reference to the drawings, the same reference numerals are used for the same components, and the repetitive description thereof will be omitted. The terms first, second, etc. may be used to describe various elements, but the elements should not be limited by the terms. The above terms are used to distinguish one structural element from another.
Fig. 1 is a conceptual diagram illustrating a configuration of a video content and advertisement providing system according to an embodiment of the present invention, and fig. 2 is a configuration diagram of a composite content providing apparatus according to an embodiment of the present invention.
As shown in fig. 1, the system for providing video contents and advertisement for smart phone according to an embodiment of the present invention includes a composite contents providing device 550, a demand measurement server 600, and a purchaser information database 650.
Referring to fig. 2, a composite content providing device 550 according to an embodiment of the present invention may include instruction video content related to a smartphone product, and the composite content providing device 550 includes: a content providing unit 300 for classifying content directories related to the usage instruction of each smartphone product and storing operation content and advertisement information content including video information related to the usage instruction of each product; a control part 200 for extracting each item list of the operation content file containing the video information related to each catalog use description of a plurality of products, combining the selected operation content with the advertisement information content, and generating and operating the playable composite content; and an interface unit 100 connected to an external terminal and transmitting the composite content information to the external terminal.
In one embodiment, the composite content providing apparatus 550 may be a removable storage medium. The mobile storage medium can conveniently view composite contents at a desired location of a computer or television set, a portable display device, a car navigation device, etc. used by a user, and can provide advertisements of associated goods related to a product selected by the user or a part of the product in a linkage manner, thereby maximizing advertising effects. The portable storage medium is a generic term including various portable storage elements, and includes not only various commercially available disk (CD) structures, but also a separate storage medium such as a Solid State Drive (SSD) or a Universal Serial Bus (USB) that can be combined with an external device to run internal contents.
Next, a case where a Universal Serial Bus (USB) is applied will be described as an embodiment. The portable storage medium of the present invention runs a file in a configuration combined with an external terminal 400, and preferably, an interface part 100 is provided to be combined with the external terminal.
The control unit 200 extracts each item list of the operation content file including the video information related to the instructions of the use of each directory of the plurality of smartphone products, combines the selected operation content with the advertisement information content, and generates and operates the playable composite content. In one embodiment, the control unit 200 is provided with a product list unit 200A for listing a list of instructions for use classified by smartphone products, so that the user can be assured of selecting a desired image among the instructions related to a plurality of smartphone products.
The control unit 200 is provided with a content list unit 210, the content list unit 210 forms each item list of the operation content files containing video information on the instruction of use of the smartphone product selected from the product list unit 200A, so that the control unit 200 provides correct item information on the selection, and the control unit 200 is provided with a selection content extraction unit 220, the selection content extraction unit 220 extracts the operation content selected from the operation content files provided in a list form by the content list unit, so that the control unit 200 can extract the operation video actually operated. With respect to the items listed in the content list section 210, after the category related to the smartphone product is classified, the items of the usage instruction (power, operation method, etc.) of the smartphone product selected by the classification are specifically listed in the form of a video file, and the subsequent user may select all or part of the video file for viewing.
The control unit 200 is provided with an operation file generating unit 230 for inserting and combining the advertisement information content into the operation content selected from the selection content extracting unit 220 to generate an operable composite content. In the case where the user selects the desired operation content related to the instruction for use of the smartphone product, which is provided in the small-category manner, after selecting the item of the smartphone product to be viewed, the operation file generating unit 230 may extract the selected operation content from the selection content extracting unit 220. The extracted run content may be combined with the advertisement information content as a run file to be displayed in the run file generating part 230. The operation file generating part 230 may combine the selected plurality of operation contents with the advertisement information contents provided by the advertisement content providing part 320 to generate contents (hereinafter, referred to as "composite contents") combined with the advertisement. The composite content may be generated in a manner of running the advertisement information content before running the content or in a manner of inserting and combining the advertisement information content in the middle or at the end of the running content.
The above-mentioned content providing part 300, which provides the advertisement information content in order to present such composite content, may include: a smartphone product use instruction content providing unit 310 that includes and stores, for each of a plurality of smartphone product catalogs, at least one operation content of each item processing video or still image related to use of each smartphone product; and an advertisement content providing part 320 for providing the advertisement information content inserted into the operation content file. In an embodiment, the method may further include: a translation information storage section 330 for storing translation contents matched with the operation content files regarding a plurality of smartphone products; and an after-sales service information providing unit 340 for storing information on a maintenance location, a maintenance price, a maintenance period, and a maintenance cost.
Preferably, the content providing unit 300 of the present invention provides main operation contents such as a category of each category of the smartphone product stored in the portable storage medium, a configuration related to each smartphone product, and a still image of each item related to an operation using method, and provides various advertisement information associated with the operation contents and a sub-advertisement related to the related product displayed in the operation contents. Further, although not shown, the portable storage medium of the present invention is configured by a NAND or NOR memory having a predetermined capacity, and a flash memory for storing any information is provided, and the content providing unit 300 may be divided into a partial space of the flash memory or may be configured as an independent memory.
The operation content provided by the operation instruction content providing unit 310 is provided by selecting a smartphone product item, and then arbitrarily selecting optimized content with various client groups as target clients, such as a video related to a configuration required for various operations of the classified corresponding smartphone product, a video related to a general operation instruction, a self-diagnosis method of whether or not a failure occurs, and the like. This way, it is possible to provide a product in the form of a single item having portability to a specific client, and by providing the operation contents and the advertisement information contents stored in the portable storage medium, it is possible to advertise to a target client whose user's attention is uniform or similar, and thus, to a core or potential client which is an unspecified large number of people, thereby achieving an advertisement effect.
The advertisement content providing unit 320 provides various advertisement information contents, including general advertisement information contents provided by an external client that requests an advertisement and sub-advertisement contents that are advertisements related to the operation contents and are targeted products. The general advertisement information contents represent general advertisements (videos, still images, texts, images, etc.) presented in a structure inserted into the operation contents regardless of the types of home electric appliances, automobiles, finance, education, sports, fashion, food, etc. In one embodiment, the secondary advertisement content may be formed of advertisements related to the running content, for example, if the description is a VOD replay operation of a television, advertisements related to various equipment such as polarized glasses or stereos that enable viewing VOD in a 3D manner. The translation information storage unit 330 includes foreign language translation audio or text (subtitle) related to the audio or text displayed when the operation contents are operated, and combines various forms of translation contents with the operation contents according to the target of the target customer in english, japanese, chinese, arabic, german, etc., thereby improving convenience of use and increasing advertising effects in a language level by purchasing human objects with a global smart phone.
In one embodiment, the external content association unit 350 may associate the operation content and the advertisement content with an external video providing platform to provide the operation content and the advertisement content. For example, the external content association unit 350 may be provided through an internet video platform such as YouTube, and may be used to view and familiarize the user with various display media, thereby reducing the after-sales service rate due to unskilled operations, extending the service life, and reducing social costs by preventing malfunction.
Further, the demand measurement server 600 according to an embodiment of the present invention may receive the broadcasting time of the advertisement information content on the composite content provided through the interface unit 100 of the composite content providing apparatus 550, and determine a purchase available demand based on the broadcasting time, and the purchaser information database 650 may store the broadcasting time of the advertisement information content and the determination result of the purchase available demand. The demand measurement server 600 performs the following determination: if the playing time is less than 5 seconds, judging that the requirement is not concerned; if the playing time is 5 seconds to 10 seconds, judging as the concerned requirement; if the playing time is more than 10 seconds, the purchase demand is judged.
In one embodiment, linked product advertisements are inserted and loaded in front, in middle and at back according to each catalog of the composite content, the time of watching the product advertisements for 15 seconds is measured, and if the watching time is less than 5 seconds, the product advertisements are judged not to be concerned; if the watching time is 5 to 10 seconds, judging as concerned; if the viewing time exceeds 10 seconds, it is determined that the user has purchased a valid demand, each of the composite content directories is cut to within 1 to 3 minutes and edited, and 3 advertisement images are inserted, and in this case, the advertisement loading time is calculated in seconds, and the advertisement loading time is skipped from the start time or the stop time is transmitted to the demand measurement server 600, and counted by the purchaser information database 650 and provided to the advertiser. Therefore, the advertiser can obtain more accurate information about the advertising effect, thereby improving reliability, and also, the same applies to the composite content in which the operation content is combined with the advertising information content, and provides the manufacturer with the processing and use instruction information about the attention or importance of each catalog, thereby providing useful big data for new product development.
As shown in fig. 2, according to still another embodiment of the present invention, the composite content providing apparatus 550 may further include a one-time password processing part 150. The One-time Password processing unit 150 generates an One-time Password (OTP) to be input to the authentication server 700, inputs the generated OTP to the authentication server 700, and provides the composite content through the interface unit 100 after the generated OTP is authenticated. In one embodiment, the composite content providing apparatus 550 is a mobile storage medium including a one-time password function, and provides a user authentication method when a target user (purchaser) client connects to the contents of the usage instruction image of various IT products provided on the internet site.
Accordingly, when a user is provided with a gift in the form of a mobile storage medium and logs in to a website for providing corresponding contents and advertisements, automatic login is ensured to provide convenience, and when the mobile storage medium is provided, user information for viewing contents is ensured to be registered by the external terminal 400 and can be extracted from the terminal through member information, card information, or the like. In addition to the contents in the usb, the target customer may be connected to a portal site that provides all the information of the IT-related smart devices, the advanced home appliances, the advanced cars, etc., and the instruction of the video contents using the manual, and naturally stays in the advertisement environment while watching the contents, thereby forming a new business model and creating advertisement revenue, thereby storing the contents and the information of the product advertisement viewers in the purchaser information database 650, completing the database formation, and continuously providing the customized advertisements to the customer, and providing useful database information to advertisers, smart phone manufacturers, car manufacturers, home appliance manufacturers, etc. who provide the contents. Therefore, according to the present invention, in the process of providing the bidirectional information, it is possible to contribute to the technical development of the related industry as a window for providing the opinions about the improvement items of each viewer consumer, and to provide the convenience of the user.
Fig. 3 and 4 are diagrams for explaining the configuration of a composite content providing apparatus according to an embodiment of the present invention in more detail.
Referring to fig. 3 and 4, in the case of selecting a desired operation content related to the above-mentioned description of the usage of the smartphone product, after the process of extracting the selected operation content from the selected content extracting unit 220, the advertisement information content provided by the advertisement content providing unit 320 of the content providing unit 300 is inserted and combined in the operation content, and in particular, in this case, it is ensured that the operation content can be combined with the digital rights management information. In one embodiment, the operation file generating part 230 may include a file synthesizing part 231 inserting and combining the advertisement information content into the extracted operation content and a Digital Rights Management information combining part 232 combining the operation content with Digital Rights Management (DRM). The copy prevention mark is inserted and combined into the contents such as video or still image containing the use instruction contents related to the smart phone product, so as to prevent illegal copy, or only a special content player is used for playing.
For this, as shown in fig. 4, the digital rights management information combining part 232 of the present invention may include: a digital rights management information generating part 232a for generating digital rights management information to be combined with the selected and extracted operation content; a digital rights management information converting part 232b for converting the digital rights management information into the same format as the operation content; and a digital rights management information synthesizing section 232c for synthesizing the operation content and the digital rights management information.
The digital rights management information generating section 232a may generate information on the content use method of the above-described run content, the restriction conditions and encryption method in use of the content, the key, the length of the key, and the like. The drm information conversion unit 232b converts the drm information generated by the drm information generation unit 212a into drm information having the same format as the run content. The format of the operation content is composed of one of still image, video and sound, and the digital copyright management information combined with the operation content can be converted correspondingly. The digital rights management information combining part 232c combines the digital rights management information converted into the digital rights management information content of the same format as the run content into the digital content by a watermarking method, thereby generating a digital rights management information (DRM) content.
The composition of the operation contents of the present invention and the digital rights management information as described above can be performed in the following manner. For example, when the operation content of the present invention is an audio content, the drm information conversion unit 232b combines the audio-type drm information content with the operation content by an audio watermarking method. Since the digital rights management information contents in the audio format are generated in the form of audio information that is difficult for the human ear to hear, even if the digital rights management information contents are synthesized, the change of the audio cannot be perceived by a human, and the digital rights management information contents can be extracted by a voice recognition method in the special playback apparatus for the operation content of the present invention.
When the operation content is a still image content, the drm information conversion unit 232b combines the drm information content in the form of a still image with the operation content by an image watermarking method. Since the digital rights management information contents in the still image form are also generated in an image form that is difficult to observe by human eyes, even if the digital rights management information contents are synthesized, a human being hardly aware of a change in the image form, as with the audio form, in a dedicated playback device that runs the contents, it can be extracted by an image recognition method. In addition, when the operation content is a video content, the digital rights management information is converted into a still image form as described above, and the converted still image form content is combined with each frame of the video in an image watermark form.
As described above, in the operation content of the present invention, the digital rights management information is converted into the same format as the digital content and the composition is completed by the watermarking method, and therefore, in the case where a malicious user tries to delete the above-mentioned digital rights management information or tries to cover it with counterfeit digital rights management information, the original content itself to be composed is damaged, or in the operation content dedicated playback apparatus of the present invention, the digital rights management information cannot be recognized. Therefore, in the present invention, the synthesized digital rights management information cannot be deleted or manipulated. Furthermore, information related to after-sales services of various smartphone products is provided in combination with operation content related to the usage description, thereby ensuring that the user can easily confirm the after-sales service information and providing a function of applying for the after-sales service.
Referring to fig. 3 and 4, the control part 200 of the present invention may further include: an after-sales service information extraction unit 240 that extracts after-sales service information of each type of smartphone product; and an after-sales service information transmission unit 250 for transmitting after-sales service request information corresponding to the after-sales service selection information newly selected from the selected operation contents from the external terminal to the after-sales service enterprise server 800 through the interface unit.
The after-sales service information extraction unit 240 may display and extract information on an after-sales service location 340a, an after-sales service price 340b, an after-sales service period 340c, and an after-sales service fee 340d related to items related to the corresponding smartphone product provided by the after-sales service information provision unit 340 of the content provision unit 300, and may combine the information with the selected information to form after-sales service request information.
Further, the after-sales service information transmission unit 250 may be further included, and the after-sales service information transmission unit 250 may transmit the after-sales service request information corresponding to the selected after-sales service selection information from the external terminal 400 to the after-sales service enterprise server 800 through the interface unit 100.
In one embodiment, as shown in fig. 3, the control unit 200 of the present invention may include a data management unit 260, wherein the data management unit 260 classifies advertisement contents related to related products matching with the selected contents of the operation contents related to the smartphone products, and sets and distributes a combination position of the advertisement contents or the translation contents combined with the operation contents and an operation sequence of the advertisement contents. In the operation sequence of the composite content according to the present invention, the data management unit 260 may set and control the playing sequence by playing the advertisement data in preference to the content when playing the video, or playing the advertisement data after playing the operation content, and set a combining position such as text or image advertisement combination when combining the operation content with the translation content or the general advertisement information content. For example, the advertisement data may be included to the head, middle, or end of the video content file.
The control unit 200 of the present invention may further include an advertisement content matching unit 270, wherein the advertisement content matching unit 270 matches a sub advertisement related to a product related to the smartphone product in operation with the operation content related to the smartphone product selected for operation, compares the sub advertisement content stored in the advertisement information storage unit 320 with the operation content, and ensures that an advertisement having a high degree of correlation with the related product is combined at a predetermined specific time or video position. For example, advertisement content similar to the operation content or matched with the theme scene is displayed in a spot-cut mode, or the operation content to be provided is divided into scenes according to time units, and a spot-cut advertisement picture of 1-2 seconds is inserted after the scene matched with the advertisement content to be provided. This is similar to the indirect advertising when watching a typical television show, and it is preferable to insert a short break advertisement in a scene matching the advertisement to be provided to the repeatedly viewed run content or at a desired point in time to be provided, so as to avoid obstructing the viewing of the consumer.
In this case, the sub-content includes a Uniform Resource Locator (URL) address, and can be linked with an advertisement service server (including a web server) that communicates with the external terminal 400 of fig. 3 in a wired or wireless manner even while the operation content is being operated, so that it can be connected to a sales site or an information site of a corresponding product. In one embodiment, the external terminal 400 is a generic term for devices including a display screen, such as a computer, a portable display device, a navigation device, and a mobile device, which are connected to the interface unit 100 of the composite content providing device 550 in the form of a mobile storage medium of the present invention and operate and display corresponding modules of composite content. When the external terminal 400 is connected to the composite content providing device 550 in the form of a portable storage medium, it recognizes the connection and activates the plug-and-play module, or when a general usb is connected, it confirms information stored in the usb memory using a proxy pop-up screen and confirms or operates the corresponding composite content through a click process.
Fig. 5 and 6 are diagrams for explaining a providing method of composite content according to an embodiment of the present invention. Fig. 5 is a conceptual diagram illustrating a smartphone product group P expressed by the function of the product list section of the control section, in a case where one of the smartphone product items is selected, showing videos of the selectable items according to an embodiment of the present invention.
In the product list section 200A of fig. 2, items listing all of the corresponding smartphone product items are displayed in the form of a smartphone product group P, where, when the user selects a smartphone product of interest, the content list section 210 may provide the contents of various items of the instructions for use of the corresponding smartphone product, as shown in fig. 5. Therefore, the user can select one or more of the contents Q, extract the selected contents, and run the composite contents in the run file generating section 230. In this case, various information such as a price or a fee required when the after-sales service is required, a contact address of the after-sales service company, and the like can be displayed at the same time in the operation content of the selected corresponding smartphone product.
As shown in fig. 5, when providing the composite content, the composite content may be displayed in the run file generating section 230 of the present invention in combination with the secondary advertisement in the form of an advertisement in the middle of the video. As described above, in the data management unit 260 of the control unit according to the present invention, the advertisement contents related to the associated product matching the selected operation contents related to the smartphone product are classified, the connection position of the advertisement information contents or the translation contents in the operation contents and the operation order of the advertisement information contents are set and distributed, and the composite content is presented.
In one embodiment, as shown in fig. 6, at this time, the secondary advertisement of the product related to the smartphone product in operation is matched within the content 610 related to the smartphone product selected and operated from the advertisement content matching unit 270, and is combined with the currently operated content-related product advertisement 620 and provided. When such an advertisement image is selected, a separate secondary advertisement related to a Uniform Resource Locator (URL) or link product information of the corresponding advertisement may be displayed in the form of a divided screen or a repeated screen. In this case, a connection to a corresponding advertisement server or web page is possible through a Uniform Resource Locator (URL) address included in the secondary advertisement content.
Fig. 7 is a diagram for explaining a composite content providing apparatus according to an embodiment of the present invention, and fig. 8 is a diagram for explaining a one-time password authentication method of the composite content providing apparatus according to an embodiment of the present invention.
As shown in fig. 7, the composite content providing apparatus 550 according to an embodiment of the present invention may take the form of a removable storage medium. The composite content providing apparatus 550 may be configured by a Universal Serial Bus (USB) storage device, and may further include a configuration for generating a one-time password (OTP) to be input to the authentication server.
In one embodiment, when the composite content combined with the execution content and the advertisement information content is provided by the composite content providing apparatus 550, the composite content may be provided when authentication by a one-time password (OTP) is completed. In one embodiment, the composite content providing apparatus 550 generates a one-time password (OTP) input to the authentication server 700, and provides the composite content after the generated one-time password is input to the authentication server 700 and authenticated.
In order to complete authentication using the one-time password, the user operates the one-time password generation button 501 to confirm the displayed one-time password (OTP), and inputs the one-time password (OTP) in the one-time password number input box 801 on the screen provided by the authentication server 700 as shown in fig. 8, and when authentication is completed, the composite content can be obtained. The composite content providing apparatus 550 is composed of a portable storage medium including a one-time password function, and provides a method of user authentication when a target user (purchaser) client connects to a usage instruction video content of various IT products provided to an internet site, so that when the user is provided with a gift in the form of a portable storage medium or the like and logs in to a site for providing corresponding content and advertisement, automatic login is secured to provide convenience, and when the portable storage medium is provided, user information for registering viewing content through an external terminal 400 is secured, and the user information can be extracted from the terminal through member information, card information or the like.
As described above, according to the embodiments of the present invention, the user instruction of the smartphone product is provided in a video format recorded in the mobile storage medium or through an internet video platform such as YouTube, and the desired part of the automatically listed parts is selected from a plurality of process instruction items, so that the user can conveniently and repeatedly view the selected part, and various advertisement information contents are combined in the operated contents, so that the user can provide specific product and corporate image advertisements to the target client through repeated playing and viewing, thereby maximizing the advertisement effect.
The term "parts" used in the above-described embodiments of the present invention means hardware components such as software, a Field Programmable Gate Array (FPGA), and an Integrated Circuit (IC), and the term "parts" performs some functions. However, the meaning of "section" is not limited to software or hardware. The "section" may be provided in an addressable storage medium, or may be configured so that at least one processor can be regenerated. Thus, for example, the "part" includes components such as software components, object-oriented components, class components, and task components, and programs, functions, attributes, procedures, paths, segments of program code, drivers, firmware, microcode, circuits, data, databases, data structures, tables, matrices, and parameters. The functions provided in the components and the "parts" can be combined with a smaller number of components and "parts" or can be separated into complementary components and "parts". Furthermore, the structural elements and the-section can be regenerated devices or at least one central processor in the encrypted multimedia card.
As described above, the specific embodiments of the present invention are explained in the detailed description thereof. However, many variations may be made without departing from the scope of the invention. The technical idea of the present invention should not be limited to the embodiments described in the present invention, and should be set by the contents to be protected by the present invention and the equivalent technical means.
Claims (8)
1. An instruction video content and advertisement providing system for a smart phone, comprising:
a composite content providing apparatus configured of a removable storage medium including a one-time password (OTP) function, the removable storage medium including a one-time password (OTP) generation button, the composite content providing apparatus comprising:
a content providing unit that classifies content catalogs related to instructions on use of a plurality of smartphone products and provides operation content and advertisement information content including video information related to the instructions on use of each smartphone product, the content providing unit including:
a usage instruction content providing unit configured to provide, for each of the plurality of smartphone products, a content of operation of at least one of a processing video and a still image for each item related to the usage instruction of each smartphone product;
an advertisement content providing unit that provides advertisement content inserted into the operation content; and
an external content association unit configured to establish an association with an external video providing platform to provide the operation content and the advertisement content;
a control part which extracts each item list of the operation content file containing the video information related to the instruction of each catalog of the plurality of smart phone products, combines the selected operation content with the advertisement information content, and generates and operates the composite content which can be played, wherein the control part comprises:
a product list part for listing the operation instruction catalogues distinguished according to the smart phone products;
a content list unit which forms each item list of the operation content files containing video information related to the instruction of the smart phone product selected from the product list unit;
a selected content extracting section that extracts the operation content selected from the operation content files provided in a list manner by the content list section; and
an operation file generating unit which inserts the advertisement content into the operation content selected by the selected content extracting unit and generates an operable composite content in association with the advertisement content; and
an interface section for providing the composite content to an external terminal; and
a one-time password (OTP) processing part generating a one-time password (OTP) input to an authentication server, the interface part providing the composite content to the external terminal when the generated one-time password (OTP) is input to the authentication server and authenticated;
a demand measurement server for receiving a broadcasting time of the advertisement information content on the composite content provided through the interface unit and determining a purchase effective demand according to the broadcasting time, wherein the demand measurement server performs the following determination: if the playing time is less than 5 seconds, judging that the requirement is not concerned, if the playing time is 5 seconds to 10 seconds, judging that the requirement is concerned, and if the playing time is more than 10 seconds, judging that the requirement is bought; and
and the purchase information database is used for storing the playing time of the advertisement information content and the judgment result of the purchase effective demand.
2. The system for providing an instruction video content and an advertisement of a smartphone according to claim 1, wherein the operation file generating unit includes:
a file synthesizing unit that inserts and combines the advertisement content into the operation content; and
and a digital rights management information combining unit that combines the operation content with the digital rights management information.
3. The system for providing the usage instruction video contents and the advertisement of the smart phone according to claim 2, wherein the digital rights management information combining unit includes:
a digital rights management information generating unit that generates digital rights management information to be combined with the operation content;
a digital rights management information conversion unit that converts the digital rights management information into a format identical to the operation content; and
and a digital rights management information combining unit that combines the operation content and the digital rights management information.
4. The system for providing an instruction video content and an advertisement of a smartphone according to claim 3, wherein the control unit includes:
an after-sale service information extraction part for extracting various types of maintenance information of the smart phone product; and
and an after-sales service information transmission unit that transmits, from the external terminal to the service company server via the interface unit, service request information corresponding to the service selection information newly selected from the selected operation contents.
5. The system for providing instructional video content and advertisement for smartphones according to claim 4, wherein the control unit includes a data management unit that classifies advertisement content related to related products matching the content of the selected operation content related to smartphone products, and sets and distributes a combination position of advertisement content or translation content combined with the operation content and an operation order of the advertisement content.
6. The system for providing an instruction video content and advertisement of a smartphone according to claim 5, further comprising an advertisement content matching unit that matches a secondary advertisement related to an associated product of the smartphone product in operation within the operation content related to the smartphone product selected for operation.
7. The system for providing instructional video content and advertisement for smartphones according to claim 6, wherein the content providing unit further comprises a translation information storage unit for storing translation contents matching the operation content files of the plurality of smartphone products.
8. The system for providing instructional video and advertisement for a smartphone according to claim 7, wherein the after-sales service information extraction unit displays information on a maintenance site, a maintenance price, a maintenance time, and a maintenance cost related to a maintenance item of a corresponding smartphone product provided by an after-sales service information provision unit provided in the content provision unit, and forms maintenance request information by combining the information with the selected information.
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