CN103152536A - Digital TV (Television) terminal capable of displaying advertisement - Google Patents
Digital TV (Television) terminal capable of displaying advertisement Download PDFInfo
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- CN103152536A CN103152536A CN2013100902788A CN201310090278A CN103152536A CN 103152536 A CN103152536 A CN 103152536A CN 2013100902788 A CN2013100902788 A CN 2013100902788A CN 201310090278 A CN201310090278 A CN 201310090278A CN 103152536 A CN103152536 A CN 103152536A
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Abstract
The invention provides a digital TV (Television) terminal capable of displaying an advertisement. The digital TV terminal comprises an analyzing module and an OSD (On Screen Display) module, wherein the analyzing module is used for analyzing transmission data transmitted by a digital TV network into an video signal and an OSD signal, the OSD signal comprises an advertisement picture and data of a rectangular region on the advertisement picture, and the OSD module is used for displaying the advertisement picture of the OSD signal on an OSD frame of the digital TV terminal and playing a video in the rectangular region. According to the digital TV terminal provided by the invention, a video layer can be lessened and displayed in a local region of an OSD frame region, a displayed advertisement can be more enjoyable, and the effect can be better.
Description
Technical field
The present invention relates to digital TV terminal, but relate in particular to a kind of digital TV terminal of display advertisement.
Background technology
Present advertisement and be the business model in a kind of maturation in TV programme.Traditional advertisement presentation mode is, adds video ads by front equipment in the middle of TV programme, perhaps adds picture or animated advertising on tv programme picture, is sent to receiving terminal by TV network, by television for play out.
OSD is the abbreviation of On Screen Display, be applied on the CRT/LCD display, additional or change the color of some pixel in image with the image real-time synchronization, make it to be combined into the data that the mankind can identification in image, produce some special font or figures in the screen of display, allow the user obtain some messages.OSD controls any position display some special font and figures that IC can be on screen, becomes message generation device important on man-machine interface.
Along with the digital-television terminal equipment performance boost, feature richness, coloured OSD picture has appearred being with, be covered on video layer, functions such as checking channel list, channel selection, setting parameter is provided, operates for the user, be common on the display screen of domestic television set or individual PC computer, change platform or adjust volume, image quality etc. when the user operates television set, TV screen will show that current state allows the user know.Display advertisement becomes a kind of novel advertisement presentation mode on the OSD picture thus.Display advertisement on the OSD picture has had some modes in use, such as placing picture or animation one jiao of screen, shows that perhaps a large figure of width covers full frame, but OSD image section or all covered video image has affected the viewing effect of video image.
Summary of the invention
For the problems referred to above, but the object of the present invention is to provide a kind of digital TV terminal of display advertisement, video layer can have been dwindled in the regional area that is presented at the OSD picture area, made institute's display advertisement have more interest, better effects if.
But a kind of digital TV terminal of display advertisement, comprise parsing module and OSD display module, parsing module will resolve to by the transmission of data that digital TV network transmits vision signal and osd signal, wherein osd signal comprises the place's area data on advertising pictures and advertising pictures, this zone is transparent region or zone of opacity, the OSD display module is illustrated in the advertising pictures of osd signal in the OSD picture of digital TV terminal, and at described rectangular area displaying video.
But the digital TV terminal of described display advertisement, described OSD display module comprise computing unit, filler cells, transparent unit and the unit for scaling realized of OSD.
But the digital TV terminal of described display advertisement, the filler cells of described OSD display module is presented at whole OSD picture area with advertising pictures filling all over the screen, and the unit for scaling of OSD display module zooms to this zone with the video pictures of video layer.
But the digital TV terminal of described display advertisement, described computing unit calculates the corresponding region of this zone on the OSD picture according to the size of advertising pictures and the ratio of whole OSD picture dimension.
But the digital TV terminal of described display advertisement, described OSD is transparent realizes that the unit is filled to described zone of opacity transparent.
But the digital TV terminal of described display advertisement, described OSD is transparent realizes that the unit uses the process dynamics that α mixes also automatically to adjust the outward appearance of OSD picture.
But the digital TV terminal of described display advertisement, described OSD is transparent realizes that the unit comprises OSD transparent marking device, comparator and output control unit.
But the digital TV terminal of described display advertisement, what described OSD transparent marking device received and current osd signal is complementary will be by the identification data of transparent background color, comparator is according to the background color data in OSD transparent marking data identification osd signal, and output control unit is according to the color value of output as a result of comparator.
But the digital TV terminal of described display advertisement, described digital TV terminal with the part color value of vision signal with show after the part color value of output control unit output mixes, realize transparence in described zone of opacity.
But the digital TV terminal of described display advertisement, described zone are the rectangular area.
But the digital TV terminal of display advertisement provided by the invention can be presented at advertisement most of zone of display screen, also can allow the recipient watch television video simultaneously, makes shown advertising display better effects if.
Description of drawings
But Fig. 1 is the structural principle block diagram of the digital TV terminal of a kind of display advertisement of the present invention;
But Fig. 2 is the data transmission flow figure of the digital TV terminal of a kind of display advertisement of the present invention;
Fig. 3 is that the present invention realizes the theory diagram that OSD is transparent;
Fig. 4 is the example that the embodiment of the present invention realizes advertisement broadcast and video scaling;
Wherein 1 expression picture is in full screen in the OSD layer; The corresponding region of rectangular area under the full screen display state calculated in 2 expressions, empties into pellucidity; 3 expressions narrow down to the corresponding region with the television image of video layer.
Embodiment
In order to make purpose of the present invention, technical scheme and advantage clearer, below in conjunction with drawings and Examples, the present invention is further elaborated.Should be appreciated that specific embodiment described herein only in order to explain the present invention, is not intended to limit the present invention.
With reference to Fig. 1, but the digital TV terminal of the present invention's display advertisement comprises parsing module 10, memory module 20 and OSD display module 30, and wherein OSD display module 30 comprises computing unit 31, filler cells 32, transparent unit 33 and the unit for scaling 34 realized of OSD.
As shown in Figure 2, when there is no advertising message, the digital television system fore-end by digital TV network, is sent to digital TV terminal of the present invention place with vision signal; When the needs display advertisement, with the advertising pictures that designs, and rectangular area, the place supplemental characteristic on advertising pictures, jointly be packaged into the transmission of data, by digital TV network, be sent to digital TV terminal of the present invention place.The parameter of this rectangular area comprise the rectangular area the position and the size etc., considered to determine with factors such as the advertising pictures content coordinate by the designer, for example the position of rectangular area can by this rectangular area with respect to advertising pictures laterally and vertical relative coordinate add that the length of rectangular area and width determine (rect[x, y, width, height]).
As shown in Figure 3, after digital TV terminal receives the transmission of data that transmits by digital TV network, parsing module 10 parses vision signal and osd signal, when there is no advertising message, the vision signal that parsing module 10 parses directly is presented on the display 50 of digital TV terminal after cushioning by buffer 40; The advertising pictures of osd signal and the supplemental characteristic of rectangular area store in memory module 20.In the time of needs display advertisement picture, OSD display module 30 reads image data and the rectangular area position data in memory module 20, and following several methods of exhibiting is arranged:
Embodiment one
First step S1, the filler cells 32 of OSD display module 30 is presented at whole OSD picture area with advertising pictures filling all over the screen;
Second step S2, the computing unit 31 of OSD display module calculates the corresponding region of rectangular area on the OSD picture, for example can be according to the size of advertising pictures and the ratio of whole OSD picture dimension.
The 3rd step S3, OSD is transparent, and to realize that unit 33 is filled to this rectangular area transparent, and the content of rectangular area can not hide the video of video layer, and spectators can watch in the rectangular area video that shows.
OSD is transparent realizes that unit 33 can use the process dynamics that α mixes also automatically to adjust the outward appearance of OSD picture.For example, based on the current image that is just showing on display 50, via the background transparent degree of α mixing Lookup protocol OSD.α is blended in graphics (for example computer and Digital Television graphics) and is used for producing transparent effect, mixes to realize by transparent prospect and background color are made up to produce transition.Come the weighting foreground image with the e1f value, and come the weighted background image with the complement of this α value, then prospect and the background image of combination modification are created in the image that shows on screen.
Select different α values will cause different blended image appearances.The α value is higher, and foreground image is opaquer, and on vision-mix, the weight of foreground color is larger.The α value is can be single or several values of fixing, and the user can select from these α values during setting up procedure, also can dynamically adjust the α value according to each frame of display 50.
OSD is transparent realizes that the structure of unit 33 can be as shown in Figure 3, comprise OSD transparent marking device 331, comparator 332 and output control unit 333, what 331 receptions of OSD transparent marking device and current osd signal were complementary will be by the identification data of transparent background color, namely receive OSD transparent marking data, comparator 332 is according to the background color data identical with it in OSD transparent marking data identification osd signal, if the background color data of osd signal are not identical with identification data, some color value of output control unit 333 output osd signals, if the background color data of osd signal are identical with identification data, some color value of 333 outputting video signals of output control unit.Show after other color values that 50 of last displays are selected some color value of vision signal and output control unit to export mix, realize transparence in this rectangular area.
The 4th step S4, the unit for scaling 34 of OSD display module 30 zooms to this rectangular area with the video pictures of video layer.
By above step, just realized a rectangular area displaying video at the digital TV terminal display, and advertising pictures has been illustrated in the effect of digital TV terminal OSD picture.The second step S2 of above step and the 3rd step S3 also can merge in implementation procedure, be about to calculate the process of rectangle regional location and size and the process of this rectangular area transparence can be united two into one.
In the above-described embodiments, when the rectangular area on advertising pictures is transparent region, omitted step S3.
Embodiment two
First step S10, the computing unit 31 of OSD display module 30 calculates the corresponding region of rectangular area on the OSD picture according to the size of advertising pictures and the ratio of whole OSD picture dimension.
Second step S20, the unit for scaling 34 of OSD display module 30 zooms to this rectangular area with the video pictures of video layer.
The 3rd step S30, the filler cells 32 of OSD display module 30 is presented at whole OSD picture area with advertising pictures filling all over the screen.
The 4th step S40, OSD is transparent, and to realize that unit 33 is filled to this rectangular area transparent, and the content of rectangular area can not hide the video of video layer, and spectators can watch in the rectangular area video that shows, and its implementation is identical with embodiment one.
By above step, also can realize a rectangular area displaying video at the digital TV terminal display, and advertising pictures is illustrated in the effect of digital TV terminal OSD picture.
In the above-described embodiments, when the rectangular area on advertising pictures is transparent region, omitted step S40.
Embodiment three
First step S100, the computing unit 31 of OSD display module 30 calculates the corresponding region of rectangular area on the OSD picture, for example can be according to the size of advertising pictures and the ratio of whole OSD picture dimension;
Second step S200, the filler cells 32 of OSD display module 30 is presented at whole OSD picture area with advertising pictures filling all over the screen;
The 3rd step S300, OSD is transparent, and to realize that unit 33 is filled to this rectangular area transparent, and its implementation is identical with embodiment one, and the unit for scaling 34 of OSD display module 30 zooms to this rectangular area with the video pictures of video layer.
By above step, also can realize a rectangular area displaying video at the digital TV terminal display, and advertising pictures is illustrated in the effect of digital TV terminal OSD picture.
In the above-described embodiments, when the rectangular area on advertising pictures is transparent region, omitted step S300.
In the various embodiments described above, wherein the rectangular area can be also the zone of other shape, such as triangle, trapezoidal, circular, oval etc., all can to carry out as required difform adjustment.
In above three embodiment; according to embodiment one; as long as guarantee that step S3 completes after S1 and S2; and step S4 completes after step S2; those skilled in the art can also conversion go out other multiple different embodiment; in the situation that do not deviate from spirit of the present invention and essence thereof, those of ordinary skill in the art work as can make according to the present invention various corresponding changes and distortion, but these corresponding changes and distortion all should belong to the protection range of the appended claim of the present invention.
Claims (10)
1. but the digital TV terminal of a display advertisement, comprise parsing module and OSD display module, parsing module will resolve to by the transmission of data that digital TV network transmits vision signal and osd signal, wherein osd signal comprises the place's area data on advertising pictures and advertising pictures, this zone is transparent region or zone of opacity, it is characterized in that, the OSD display module is illustrated in the advertising pictures of osd signal in the OSD picture of digital TV terminal, and at described regional displaying video.
2. but the digital TV terminal of display advertisement as claimed in claim 1, is characterized in that, described OSD display module comprises computing unit, filler cells, transparent unit and the unit for scaling realized of OSD.
3. but the digital TV terminal of display advertisement as claimed in claim 2, it is characterized in that, the filler cells of described OSD display module is presented at whole OSD picture area with advertising pictures filling all over the screen, and the unit for scaling of OSD display module zooms to this zone with the video pictures of video layer.
4. but the digital TV terminal of display advertisement as claimed in claim 2, is characterized in that, described computing unit calculates the corresponding region of this zone on the OSD picture according to the size of advertising pictures and the ratio of whole OSD picture dimension.
5. but the digital TV terminal of display advertisement as claimed in claim 2, is characterized in that, described OSD is transparent realizes that the unit is filled to described zone of opacity transparent.
6. but the digital TV terminal of display advertisement as claimed in claim 5, is characterized in that, described OSD is transparent realizes that the unit uses the process dynamics that α mixes also automatically to adjust the outward appearance of OSD picture.
7. but the digital TV terminal of display advertisement as claimed in claim 5, is characterized in that, described OSD is transparent realizes that the unit comprises OSD transparent marking device, comparator and output control unit.
8. but the digital TV terminal of display advertisement as claimed in claim 7, it is characterized in that, what described OSD transparent marking device received and current osd signal is complementary will be by the identification data of transparent background color, comparator is according to the background color data in OSD transparent marking data identification osd signal, and output control unit is according to the color value of output as a result of comparator.
9. but the digital TV terminal of display advertisement as claimed in claim 8, it is characterized in that, described digital TV terminal with the part color value of vision signal with show after the part color value of output control unit output mixes, realize transparence in described zone of opacity.
10. but as the digital TV terminal of the arbitrary described display advertisement of claim 1-9, it is characterized in that, described zone is the rectangular area.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
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| CN2013100902788A CN103152536A (en) | 2013-03-20 | 2013-03-20 | Digital TV (Television) terminal capable of displaying advertisement |
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| CN2013100902788A CN103152536A (en) | 2013-03-20 | 2013-03-20 | Digital TV (Television) terminal capable of displaying advertisement |
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| CN103152536A true CN103152536A (en) | 2013-06-12 |
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| CN2013100902788A Pending CN103152536A (en) | 2013-03-20 | 2013-03-20 | Digital TV (Television) terminal capable of displaying advertisement |
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Cited By (5)
| Publication number | Priority date | Publication date | Assignee | Title |
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| CN105472435A (en) * | 2015-11-24 | 2016-04-06 | 天脉聚源（北京）科技有限公司 | Interactive television system configuration interaction information bearing window method and apparatus thereof |
| WO2017063368A1 (en) * | 2015-10-13 | 2017-04-20 | 深圳Tcl数字技术有限公司 | Method and device for intercutting video advertisement |
| CN107077823A (en) * | 2014-09-16 | 2017-08-18 | 株式会社理光 | Display device, shows system, and display control program |
| CN109242761A (en) * | 2018-08-27 | 2019-01-18 | 青岛海信电器股份有限公司 | A kind of image display method and device |
| CN111479159A (en) * | 2020-05-19 | 2020-07-31 | 湖南快乐阳光互动娱乐传媒有限公司 | Advertisement and video interaction method and system, advertisement SDK and player |
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| Publication number | Priority date | Publication date | Assignee | Title |
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| CN107077823A (en) * | 2014-09-16 | 2017-08-18 | 株式会社理光 | Display device, shows system, and display control program |
| CN107077823B (en) * | 2014-09-16 | 2019-05-14 | 株式会社理光 | Display device, display system and display control program |
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| CN109242761A (en) * | 2018-08-27 | 2019-01-18 | 青岛海信电器股份有限公司 | A kind of image display method and device |
| CN111479159A (en) * | 2020-05-19 | 2020-07-31 | 湖南快乐阳光互动娱乐传媒有限公司 | Advertisement and video interaction method and system, advertisement SDK and player |
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Application publication date: 20130612 |