CN104113780A - Advertisement processing method and apparatus - Google Patents
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- CN104113780A CN104113780A CN201410291362.0A CN201410291362A CN104113780A CN 104113780 A CN104113780 A CN 104113780A CN 201410291362 A CN201410291362 A CN 201410291362A CN 104113780 A CN104113780 A CN 104113780A
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Abstract
The embodiment of the invention discloses an advertisement processing method and apparatus. When being applied to a terminal, the method comprises the following steps that: according to advertisement video feature information, whether a to-be-played or playing video is an advertisement video is determined; and if so, the advertisement video is filtered. According to the embodiment, whether the to-be-played or playing video is an advertisement video at the terminal is determined; and the determined advertisement video is filtered. Therefore, the watching experience of the user is ensured; the use time wasting can be avoided; and the efficiency of video program watching by the user can be improved.
Description
Technical field
The disclosure relates to internet video technology, especially relates to advertisement processing method and device.
Background technology
Along with the development of Internet technology, the people more and more terminal equipment such as choice for use PC (PC), mobile phone, panel computer, intelligent television watch video frequency program on the internet.For the consideration of profit aspect, internet video program provider tend to before video frequency program starts or video program play process in break for commercialsy.These advertisements of intercutting have not only affected user's viewing experience, have more wasted user's time, have reduced efficiency when user watches video frequency program.
Summary of the invention
For overcoming the problem existing in correlation technique, the disclosure provides advertisement processing method and device, to solve the advertisement adverse effect of intercutting when playing internet video.
According to the first aspect of disclosure embodiment, a kind of advertisement processing method is provided, for terminal equipment, described method comprises:
According to advertisement video characteristic information, judge whether to be played or in progress video is advertisement video;
Advertisement video, filters described advertisement video if.
Optionally,
Described advertisement video characteristic information comprises advertisement url list;
Described according to advertisement video characteristic information, judge that whether to be played or in progress video is advertisement video, comprising:
For video to be played, judge whether the URL of described video appears in described advertisement url list;
If there is in described advertisement url list, determine that described video is advertisement video.
Optionally,
Described advertisement video characteristic information comprises advertisement keyword storehouse;
Described according to advertisement video characteristic information, judge that whether to be played or in progress video is advertisement video, comprising:
For in progress video, gather the sound in described video;
Extract the word in described sound;
According to described advertisement keyword dictionary, judge whether described word comprises advertisement vocabulary;
If comprise advertisement vocabulary, determine that described video is advertisement video.
Optionally, described method also comprises:
From server, obtain or upgrade described advertisement video characteristic information.
Optionally,
Described advertisement video characteristic information comprises advertisement audio frequency characteristics storehouse;
Described according to advertisement video characteristic information, judge that whether to be played or in progress video is advertisement video, comprising:
For in progress video, gather the sound of described video;
Obtain the audio frequency characteristics of described sound;
Described audio frequency characteristics is sent to server, so that described service judges according to described advertisement audio frequency characteristics storehouse whether described in progress video is advertisement video;
Receive the judged result of described server feedback.
Optionally, described described advertisement video is filtered, comprising:
Skip described advertisement video; Or,
On backstage, play described advertisement video; Or,
Replace described advertisement video.
Optionally, the described advertisement video of described replacement, comprising:
From standby url list, choose the URL that a URL replaces described advertisement video.
Optionally, described method also comprises:
The URL of described advertisement video is reported to server.
According to second of disclosure embodiment, a kind of advertisement processing method is provided, for server, described method comprises:
Use reptile program to obtain the advertisement video on network;
According to the advertisement video obtaining, generate or renewal advertisement video characteristic information;
According to described advertisement video characteristic information, assist terminal to filter to be played or in progress advertisement video.
Optionally, described advertisement video characteristic information comprises advertisement url list or advertisement keyword storehouse;
The advertisement video that described basis is obtained, generates or upgrades advertisement video characteristic information, comprising:
The URL of described advertisement video is joined in described advertisement url list; Or,
Keyword in described advertisement video is joined in described advertisement keyword storehouse.
Optionally, described according to described advertisement video characteristic information, assist terminal to filter to be played or in progress advertisement video, comprising:
Described advertisement url list or advertisement keyword storehouse are sent to terminal, so that terminal is obtained or advertisement url list or the advertisement keyword storehouse of the more local storage of new terminal.
Optionally, described advertisement video characteristic information comprises advertisement audio frequency characteristics storehouse;
The advertisement video that described basis is obtained, generates or upgrades advertisement video characteristic information, comprising:
Obtain the audio frequency characteristics of described advertisement video;
Described audio frequency characteristics is joined in described advertisement audio frequency characteristics storehouse.
Optionally, described according to described advertisement video characteristic information, assist terminal to filter to be played or in progress advertisement video, comprising:
The audio frequency characteristics of in described advertisement audio frequency characteristics storehouse, terminal being sent mates;
Matching result is fed back to described terminal.
According to the third aspect of disclosure embodiment, a kind of advertisement processing unit is provided, for terminal equipment, described device comprises:
Advertisement judging unit, for according to advertisement video characteristic information, judges whether to be played or in progress video is advertisement video;
Advertisement filter unit, for being advertisement video when to be played or in progress video, filters described advertisement video.
Optionally,
Described advertisement video characteristic information comprises advertisement url list;
Described advertisement judging unit, specifically for the video to be played, judges whether the URL of described video appears in described advertisement url list; In the time of in appearing at described advertisement url list, determine that described video is advertisement video.
Optionally,
Described advertisement video characteristic information comprises advertisement keyword storehouse;
Described advertisement judging unit, specifically in progress video, gathers the sound in described video; Extract the word in described sound; According to described advertisement keyword dictionary, judge whether described word comprises advertisement vocabulary; When comprising advertisement vocabulary, determine that described video is advertisement video.
Optionally, described device also comprises:
Characteristic acquisition unit, for obtaining from server or upgrading described advertisement video characteristic information.
Optionally,
Described advertisement video characteristic information comprises advertisement audio frequency characteristics storehouse;
Described advertisement judging unit, specifically in progress video, gathers the sound of described video; Obtain the audio frequency characteristics of described sound; Described audio frequency characteristics is sent to server, so that described service judges according to described advertisement audio frequency characteristics storehouse whether described in progress video is advertisement video; Receive the judged result of described server feedback.
Optionally, described advertisement filter unit, specifically for skipping described advertisement video, or, on backstage, play described advertisement video, or, described advertisement video replaced.
Optionally, when described advertisement filter unit is used for replacing described advertisement video, specifically for:
From standby url list, choose the URL that a URL replaces described advertisement video.
Optionally, described device also comprises:
Advertisement reports unit, for the URL of described advertisement video is reported to server.
According to the fourth aspect of disclosure embodiment, a kind of advertisement processing unit is provided, for server, described device comprises:
Advertisement crawls unit, for using reptile program to obtain the advertisement video on network;
Characteristic information generation unit, for according to the advertisement video obtaining, generates or renewal advertisement video characteristic information;
Filter assist in cell, for according to described advertisement video characteristic information, assist terminal to filter to be played or in progress advertisement video.
Optionally, described advertisement video characteristic information comprises advertisement url list or advertisement keyword storehouse;
Described characteristic information generation unit, specifically for the URL of described advertisement video is joined in described advertisement url list, or, the keyword in described advertisement video is joined in described advertisement keyword storehouse.
Optionally, described filtration assist in cell, specifically for:
Described advertisement url list or advertisement keyword storehouse are sent to terminal, so that terminal is obtained or advertisement url list or the advertisement keyword storehouse of the more local storage of new terminal.
Optionally, described advertisement video characteristic information comprises advertisement audio frequency characteristics storehouse;
Described characteristic information generation unit, specifically for obtaining the audio frequency characteristics of described advertisement video; Described audio frequency characteristics is joined in described advertisement audio frequency characteristics storehouse.
Optionally, described filtration assist in cell, specifically for: the audio frequency characteristics of in described advertisement audio frequency characteristics storehouse, terminal being sent mates; Matching result is fed back to described terminal.
The 5th aspect according to disclosure embodiment, provides a kind of advertisement processing unit, comprising:
Processor;
Memory for storage of processor executable instruction;
Wherein, described processor is configured to:
According to advertisement video characteristic information, whether the video that judgement is obtained is advertisement video;
Advertisement video, filters described advertisement video if.
The technical scheme that disclosure embodiment provides can comprise following beneficial effect:
Whether disclosure embodiment is the judgement of advertisement video to be played in terminal or in progress video, the advertisement video of judging is filtered, thereby can guarantee user's viewing experience, avoid the waste of user time, improve efficiency when user watches video frequency program.
Should be understood that, it is only exemplary that above general description and details are hereinafter described, and can not limit the disclosure.
Accompanying drawing explanation
Accompanying drawing is herein merged in specification and forms the part of this specification, shows embodiment according to the invention, and is used from and explains principle of the present invention with specification one.
Fig. 1 is according to the flow chart of a kind of advertisement processing method shown in an exemplary embodiment;
Fig. 2 is according to the flow chart of a kind of advertisement processing method shown in an exemplary embodiment;
Fig. 3 is according to the flow chart of a kind of advertisement processing method shown in an exemplary embodiment;
Fig. 4 is according to the flow chart of a kind of advertisement processing method shown in an exemplary embodiment;
Fig. 5 is according to the flow chart of a kind of advertisement processing method shown in an exemplary embodiment;
Fig. 6 is according to the block diagram of a kind of advertisement processing unit shown in an exemplary embodiment;
Fig. 7 is according to the block diagram of a kind of advertisement processing unit shown in an exemplary embodiment;
Fig. 8 is according to the block diagram of a kind of advertisement processing unit shown in an exemplary embodiment;
Fig. 9 is according to the block diagram of a kind of advertisement processing unit shown in an exemplary embodiment;
Figure 10 is according to the block diagram of a kind of device of processing for advertisement shown in an exemplary embodiment;
Figure 11 is according to the block diagram of a kind of device of processing for advertisement shown in an exemplary embodiment.
Embodiment
Here will at length to exemplary embodiment, describe, its example shown in the accompanying drawings.When description below relates to accompanying drawing, unless separately there is expression, the same numbers in different accompanying drawings represents same or analogous key element.Execution mode described in following exemplary embodiment does not represent all execution modes consistent with the present invention.On the contrary, they are only the examples with apparatus and method as consistent in some aspects that described in detail in appended claims, of the present invention.
Fig. 1 is according to the flow chart of a kind of advertisement processing method shown in an exemplary embodiment.The method can be used for terminal equipment, as PC, mobile phone, panel computer, intelligent television etc.Shown in Figure 1, the method can comprise the following steps:
In step S101, according to advertisement video characteristic information, judge whether to be played or in progress video is advertisement video.
For to be played on terminal equipment or in progress video, can judge one by one according to advertisement video characteristic information, to find out advertisement video wherein.During for concrete enforcement, how according to advertisement video characteristic information, to judge that the present embodiment does not limit; for example can be according to the URL of video (Universal Resource Locator; URL(uniform resource locator)) judge; or can judge according to the sound in video; etc., these modes that can use herein all do not deviate from spirit of the present invention and protection range.
In step S102, advertisement video, filters described advertisement video if.
In the present embodiment, if judging to be played or in progress video is advertisement video, just can filter it so, for example, can skips this advertisement video or transfer backstage to and play this advertisement video, etc., the adverse effect of bringing to eliminate this advertisement video.
If judging to be played or in progress video is not advertisement video, to be played described in normal play or in progress video, wherein normal play can comprise: to be played by former played in order, or in progress continuation is play.
Fig. 2 is according to the flow chart of a kind of advertisement processing method shown in an exemplary embodiment.In the present embodiment or the disclosure some other embodiment, described advertisement video characteristic information can comprise advertisement url list, shown in Figure 2, described according to advertisement video characteristic information, judge that whether to be played or in progress video is advertisement video, can comprise:
In step S101a1, for video to be played, judge whether the URL of described video appears in advertisement url list.If the URL of described video appears in described advertisement url list, perform step S101a2; If the URL of described video, in described advertisement url list, does not perform step S101a3.
Terminal equipment is when opening a webpage, preparing to play the video frequency program on this webpage; conventionally can first based on this webpage, obtain one or more video URL; rely on these URL terminal equipments just can further have access to these videos in webpage, thereby realize the broadcasting of video.
In the present embodiment, an advertisement url list can be set in terminal, that in this advertisement url list, store is all the URL of advertisement video, by this advertisement url list, can filter out that in video to be played in terminal, which belongs to advertisement video.
In step S101a2, determine that described video is advertisement video.In other words, if the URL that has comprised video to be played in this advertisement url list can determine that this video to be played is advertisement video.
In step S101a3, video to be played described in normal play.
Fig. 3 is according to the flow chart of a kind of advertisement processing method shown in an exemplary embodiment.In the present embodiment or the disclosure some other embodiment, described advertisement video characteristic information can comprise advertisement keyword storehouse, shown in Figure 3, described according to advertisement video characteristic information, judge that whether to be played or in progress video is advertisement video, can comprise:
In step S101b1, in progress video, gather the sound in described video.
In step S101b2, extract the word in described sound.
In step S101b3, according to advertisement keyword dictionary, judge whether described word comprises advertisement vocabulary.If comprise advertisement vocabulary, perform step S101b4, if do not comprise advertisement vocabulary, perform step S101b5.
In step S101b4, determine that described video is advertisement video.
In step S101b5, in progress video described in normal play.
For current each internet video website, before program or the advertisement of intercutting in program, its advertisement audio frequency has higher identification.For instance, KFC fast food advertisement the inside can be flooded with a large amount of sales promotion vocabulary conventionally.Can convert the sound in video to word by speech recognition technology, then with advertisement keyword dictionary, judge in these words, whether to comprise advertisement vocabulary, and then can determine whether this video is advertisement video.
As example, a part of content of advertisement keyword dictionary can be joined and is shown in Table 1:
Table 1
| Numbering | Advertisement vocabulary |
| 1001 | KFC |
| 1002 | Buy one and get one free |
| 1003 | Extra Value Meal |
| 1004 | Hasten to rush to purchase |
| 1005 | Only need now |
| 1006 | KFC |
| 1007 | U.S.A is facial mask |
| 1008 | Just have an opportunity |
| 1009 | Chef Kang |
This advertisement keyword dictionary can be made by user oneself, editor.Certainly, in order to improve discrimination, this advertisement keyword dictionary also can offer terminal equipment by server, and terminal equipment also can the regular or irregular renewal that obtains this dictionary from server there.Similarly, advertisement url list can offer terminal equipment by server, and terminal equipment also can the regular or irregular renewal that obtains this list from server there.So in the present embodiment or the disclosure some other embodiment, described method can also comprise:
From server, obtain or upgrade described advertisement video characteristic information.
Fig. 4 is according to the flow chart of a kind of advertisement processing method shown in an exemplary embodiment.In the present embodiment or the disclosure some other embodiment, described advertisement video characteristic information can comprise advertisement audio frequency characteristics storehouse, shown in Figure 4, described according to advertisement video characteristic information, judge that whether to be played or in progress video is advertisement video, can comprise:
In step S101c1, in progress video, gather the sound of described video.
In step S101c2, obtain the audio frequency characteristics of described sound.
In step S101c3, described audio frequency characteristics is sent to server, so that described service judges according to described advertisement audio frequency characteristics storehouse whether described in progress video is advertisement video.
In step S101c4, receive the judged result of described server feedback.
In step S101c5, if server judges described video, be advertisement video, determine that described video is advertisement video; If it is not advertisement video that server judges described video, video described in normal play.
The audio frequency characteristics of the sound in each video is different, and audio frequency characteristics is just equivalent to the fingerprint of video, can be used for distinguishing each video.Therefore can the audio frequency characteristics storehouse of advertisement video be set at server end, store the audio frequency characteristics of each advertisement video.Terminal, when displaying video, is extracted the audio frequency characteristics of current video by gathering sound, then issue server and mate, then determine according to the audio frequency characteristics whether server matches current video in audio frequency characteristics storehouse whether current video is advertisement video.
In the present embodiment or the disclosure some other embodiment, described described advertisement video is filtered, can comprise:
Skip described advertisement video; Or,
On backstage, play described advertisement video; Or,
Replace described advertisement video.
After judging and being advertisement video, just can skip or replace processing to it, thereby make it can not have influence on user.Some advertisement videos may not allow to be skipped or to replace, and now can play this advertisement video in browser process of backstage Xin Kai, and user discovers the existence less than this advertisement video equally like this, have reached the effect of filtering.
In the present embodiment or the disclosure some other embodiment, the described advertisement video of described replacement, can comprise:
From standby url list, choose the URL that a URL replaces described advertisement video.
A standby url list can be set on terminal equipment, and the URL of some public service ads or the video of making laughs etc. is stored in the inside, and terminal equipment can therefrom be selected the URL that a URL replaces current advertisement video at random or according to some rules.
In addition, for the ease of the effect of server statistics, assessment, improvement replacing advertisement, described method can also comprise:
The described URL choosing is reported to server.
In addition,, for the ease of the effect of server statistics, assessment, improvement advertisement filter, described method can also comprise:
The URL of described advertisement video is reported to server.
Whether the present embodiment is the judgement of advertisement video to be played in terminal or in progress video, the advertisement video of judging is filtered, thereby can guarantee user's viewing experience, avoid the waste of user time, improve efficiency when user watches video frequency program.
Fig. 5 is according to the flow chart of a kind of advertisement processing method shown in an exemplary embodiment.The method can be for server.Shown in Figure 5, the method comprises the following steps:
In step S501, use reptile program to obtain the advertisement video on network.
Can use reptile program timing to carry out analog access to each internet video website.Analog access refers to the behavior of simulation browser, from video website viewpoint of measures, similarly is that a real user is in this website of access.
Advertisement video URL wherein be identified and be extracted to reptile program, after website obtains video data, can according to various ways.By way of example, some video URL may be just with the label that comprises the wordings such as " advertisement " " ad ", and can identify accordingly this video URL is advertisement; Again for example, various resources on a webpage are normally distributed to different servers and store, as stored the picture on webpage by picture servers, with Advertisement Server, store advertisement video, so can which identify by the source of analysis video is advertisement video URL, etc.
In step S502, according to the advertisement video obtaining, generate or renewal advertisement video characteristic information.
In step S503, according to described advertisement video characteristic information, assist terminal to filter to be played or in progress advertisement video.
In the present embodiment or the disclosure some other embodiment, described advertisement video characteristic information can comprise advertisement url list or advertisement keyword storehouse, and the advertisement video that described basis is obtained generates or upgrades advertisement video characteristic information, can comprise:
The URL of described advertisement video is joined in described advertisement url list; Or,
Keyword in described advertisement video is joined in described advertisement keyword storehouse.
As example, a part of content of the advertisement url list generating can be joined and is shown in Table 2, and it is example that table 2 be take the advertisement of intercutting on the video tv.sohu.com of Sohu:
Table 2
| ID | URL |
| 1 | http://data.vod.itc.cn？prod＝ad&new＝/193/83/RyYYe2mc80w0XcGvZSfr31.mp4 |
| 2 | http://data.vod.itc.cn？prod＝ad&new＝/208/247/bDeaa1bV8qYQ2BiTJ4Txu1.mp4 |
| 3 | http://data.vod.itc.cn？prod＝ad&new＝/170/46/QDlpLoLAb2Bbmkg3vrlhR2.mp4 |
| 4 | http://data.vod.itc.cn？prod＝ad&new＝/200/100/eVGuppwPIzCqzPRcd4Udx1.mp4 |
In the present embodiment or the disclosure some other embodiment, described according to described advertisement video characteristic information, assist terminal to filter to be played or in progress advertisement video, can comprise:
Described advertisement url list or advertisement keyword storehouse are sent to terminal, so that terminal is obtained or advertisement url list or the advertisement keyword storehouse of the more local storage of new terminal.
In the present embodiment or the disclosure some other embodiment, described advertisement video characteristic information can comprise advertisement audio frequency characteristics storehouse, and the advertisement video that described basis is obtained generates or upgrades advertisement video characteristic information, can comprise:
Obtain the audio frequency characteristics of described advertisement video;
Described audio frequency characteristics is joined in advertisement audio frequency characteristics storehouse.
After having built in this way advertisement audio frequency characteristics storehouse, server just can help terminal equipment to differentiate advertisement video, so according to described advertisement video characteristic information, assist terminal to filter to be played or in progress advertisement video, can comprise:
The audio frequency characteristics of in described advertisement audio frequency characteristics storehouse, terminal being sent mates;
Matching result is fed back to described terminal.
Fig. 6 is according to the block diagram of a kind of advertisement processing unit shown in an exemplary embodiment.This device can be for terminal equipment, and this device shown in Figure 6 can comprise:
Advertisement judging unit 601, for according to advertisement video characteristic information, judges whether to be played or in progress video is advertisement video;
Advertisement filter unit 602, for being advertisement video when to be played or in progress video, filters described advertisement video.
In the present embodiment or the disclosure some other embodiment, described advertisement video characteristic information can comprise advertisement url list; Described advertisement judging unit, specifically can, for treating the video of broadcasting, judge whether the URL of described video appears in described advertisement url list; In the time of in appearing at described advertisement url list, determine that described video is advertisement video.
In the present embodiment or the disclosure some other embodiment, described advertisement video characteristic information can comprise advertisement keyword storehouse; Described advertisement judging unit, specifically can, for aligning at the video of playing, gather the sound in described video; Extract the word in described sound; According to described advertisement keyword dictionary, judge whether described word comprises advertisement vocabulary; When comprising advertisement vocabulary, determine that described video is advertisement video.
Shown in Figure 7, in the present embodiment or the disclosure some other embodiment, described device can also comprise:
Characteristic acquisition unit 603, for obtaining from server or upgrading described advertisement video characteristic information.
In the present embodiment or the disclosure some other embodiment, described advertisement video characteristic information can comprise advertisement audio frequency characteristics storehouse; Described advertisement judging unit, specifically can, for aligning at the video of playing, gather the sound of described video; Obtain the audio frequency characteristics of described sound; Described audio frequency characteristics is sent to server, so that described service judges according to described advertisement audio frequency characteristics storehouse whether described in progress video is advertisement video; Receive the judged result of described server feedback.
In the present embodiment or the disclosure some other embodiment, described advertisement filter unit, specifically can be for skipping described advertisement video, or, on backstage, play described advertisement video, or, described advertisement video replaced.
In the present embodiment or the disclosure some other embodiment, when described advertisement filter unit is used for replacing described advertisement video, specifically for:
From standby url list, choose the URL that a URL replaces described advertisement video.
Shown in Figure 8, in the present embodiment or the disclosure some other embodiment, described device can also comprise:
Advertisement reports unit 604, for the URL of described advertisement video is reported to server.
About the device in above-described embodiment, wherein the concrete mode of modules executable operations have been described in detail in the embodiment of relevant the method, will not elaborate explanation herein.
Whether the present embodiment is the judgement of advertisement video to be played in terminal or in progress video, the advertisement video of judging is filtered, thereby can guarantee user's viewing experience, avoid the waste of user time, improve efficiency when user watches video frequency program.
Fig. 9 is according to the block diagram of a kind of advertisement processing unit shown in an exemplary embodiment.This device can be used for server, shown in Figure 9, and this device can comprise:
Advertisement crawls unit 901, for using reptile program to obtain the advertisement video on network;
Characteristic information generation unit 902, for according to the advertisement video obtaining, generates or renewal advertisement video characteristic information;
Filter assist in cell 903, for according to described advertisement video characteristic information, assist terminal to filter to be played or in progress advertisement video.
In the present embodiment or the disclosure some other embodiment, described advertisement video characteristic information can comprise advertisement url list or advertisement keyword storehouse; Described characteristic information generation unit, specifically can be for the URL of described advertisement video is joined in described advertisement url list, or, the keyword in described advertisement video is joined in described advertisement keyword storehouse.
In the present embodiment or the disclosure some other embodiment, described filtration assist in cell, specifically can be for:
Described advertisement url list or advertisement keyword storehouse are sent to terminal, so that terminal is obtained or advertisement url list or the advertisement keyword storehouse of the more local storage of new terminal.
In the present embodiment or the disclosure some other embodiment, described advertisement video characteristic information can comprise advertisement audio frequency characteristics storehouse; Described characteristic information generation unit, specifically can be for obtaining the audio frequency characteristics of described advertisement video; Described audio frequency characteristics is joined in described advertisement audio frequency characteristics storehouse.
In the present embodiment or the disclosure some other embodiment, described filtration assist in cell, specifically can be for:
The audio frequency characteristics of in described advertisement audio frequency characteristics storehouse, terminal being sent mates; Matching result is fed back to described terminal.
About the device in above-described embodiment, wherein the concrete mode of modules executable operations have been described in detail in the embodiment of relevant the method, will not elaborate explanation herein.
Disclosure embodiment also provides a kind of advertisement processing unit, comprising:
Processor;
Memory for storage of processor executable instruction;
Wherein, described processor is configured to:
According to advertisement video characteristic information, whether the video that judgement is obtained is advertisement video;
Advertisement video, filters described advertisement video if.
Disclosure embodiment also provides a kind of non-provisional computer-readable recording medium, when the instruction in described storage medium is carried out by the processor of mobile terminal, makes mobile terminal can carry out a kind of advertisement processing method, and described method comprises:
According to advertisement video characteristic information, whether the video that judgement is obtained is advertisement video;
Advertisement video, filters described advertisement video if.
Figure 10 is according to the block diagram of a kind of device of processing for advertisement shown in an exemplary embodiment.For example, this device 1800 can be mobile phone, computer, digital broadcast terminal, information receiving and transmitting equipment, game console, flat-panel devices, Medical Devices, body-building equipment, personal digital assistant etc.
With reference to Figure 10, device 1800 can comprise following one or more assembly: processing components 1802, memory 1804, power supply module 1806, multimedia groupware 1808, audio-frequency assembly 1810, the interface 1818 of I/O (I/O), sensor cluster 1814, and communications component 1816.
The integrated operation of processing components 1802 common control device 1800, such as with demonstration, call, data communication, the operation that camera operation and record operation are associated.Processing components 1802 can comprise that one or more processors 1820 carry out instruction, to complete all or part of step of above-mentioned method.In addition, processing components 1802 can comprise one or more modules, is convenient to mutual between processing components 1802 and other assemblies.For example, processing components 1802 can comprise multi-media module, to facilitate mutual between multimedia groupware 1808 and processing components 1802.
Memory 1804 is configured to store various types of data to be supported in the operation of equipment 1800.The example of these data comprises for any application program of operation on device 1800 or the instruction of method, contact data, telephone book data, message, picture, video etc.Memory 1804 can be realized by the volatibility of any type or non-volatile memory device or their combination, as static RAM (SRAM), Electrically Erasable Read Only Memory (EEPROM), Erasable Programmable Read Only Memory EPROM (EPROM), programmable read only memory (PROM), read-only memory (ROM), magnetic memory, flash memory, disk or CD.
Power supply module 1806 provides electric power for installing 1800 various assemblies.Power supply module 1806 can comprise power-supply management system, one or more power supplys, and other and the assembly that generates, manages and distribute electric power to be associated for device 1800.
Multimedia groupware 1808 is included in the screen that an output interface is provided between described device 1800 and user.In certain embodiments, screen can comprise liquid crystal display (LCD) and touch panel (TP).If screen comprises touch panel, screen may be implemented as touch-screen, to receive the input signal from user.Touch panel comprises that one or more touch sensors are with the gesture on sensing touch, slip and touch panel.Described touch sensor is the border of sensing touch or sliding action not only, but also detects duration and the pressure relevant to described touch or slide.In certain embodiments, multimedia groupware 1808 comprises a front-facing camera and/or post-positioned pick-up head.When device 1800 is in operator scheme, during as screening-mode or video mode, front-facing camera and/or post-positioned pick-up head can receive outside multi-medium data.Each front-facing camera and post-positioned pick-up head can be fixing optical lens systems or have focal length and optical zoom ability.
Audio-frequency assembly 1810 is configured to output and/or input audio signal.For example, audio-frequency assembly 1810 comprises a microphone (MIC), and when device 1800 is in operator scheme, during as call model, logging mode and speech recognition mode, microphone is configured to receive external audio signal.The audio signal receiving can be further stored in memory 1804 or be sent via communications component 1816.In certain embodiments, audio-frequency assembly 1810 also comprises a loud speaker, for output audio signal.
I/O interface 1818 is for providing interface between processing components 1802 and peripheral interface module, and above-mentioned peripheral interface module can be keyboard, some striking wheel, button etc.These buttons can include but not limited to: home button, volume button, start button and locking press button.
Sensor cluster 1814 comprises one or more transducers, is used to device 1800 that the state estimation of various aspects is provided.For example, sensor cluster 1814 can detect the opening/closing state of equipment 1800, the relative positioning of assembly, for example described assembly is display and the keypad of device 1800, the position of all right checkout gear 1800 of sensor cluster 1814 or 1800 assemblies of device changes, user is with device 1800 existence that contact or do not have the variations in temperature of device 1800 orientation or acceleration/deceleration and device 1800.Sensor cluster 1814 can comprise proximity transducer, be configured to without any physical contact time detect near the existence of object.Sensor cluster 1814 can also comprise optical sensor, as CMOS or ccd image sensor, for using in imaging applications.In certain embodiments, this sensor cluster 1814 can also comprise acceleration transducer, gyro sensor, Magnetic Sensor, pressure sensor or temperature sensor.
Communications component 1816 is configured to be convenient to the communication of wired or wireless mode between device 1800 and other equipment.Device 1800 wireless networks that can access based on communication standard, as WiFi, 2G or 3G, or their combination.In one exemplary embodiment, communications component 1816 receives broadcast singal or the broadcast related information from external broadcasting management system via broadcast channel.In one exemplary embodiment, described communications component 1816 also comprises near-field communication (NFC) module, to promote junction service.For example, can be based on radio-frequency (RF) identification (RFID) technology in NFC module, Infrared Data Association (IrDA) technology, ultra broadband (UWB) technology, bluetooth (BT) technology and other technologies realize.
In the exemplary embodiment, device 1800 can be realized by one or more application specific integrated circuits (ASIC), digital signal processor (DSP), digital signal processing appts (DSPD), programmable logic device (PLD), field programmable gate array (FPGA), controller, microcontroller, microprocessor or other electronic components, for carrying out said method.
In the exemplary embodiment, also provide a kind of non-provisional computer-readable recording medium that comprises instruction, for example, comprised the memory 1804 of instruction, above-mentioned instruction can have been carried out said method by the processor 1820 of device 1800.For example, described non-provisional computer-readable recording medium can be ROM, random access memory (RAM), CD-ROM, tape, floppy disk and optical data storage equipment etc.
Figure 11 is according to the block diagram of a kind of device of processing for advertisement shown in an exemplary embodiment.For example, this device 1900 may be provided in a server.With reference to Figure 11, device 1900 comprises processing components 1922, and it further comprises one or more processors, and by the memory resource of memory 1932 representatives, can for example, by the instruction of the execution of processing components 1922, application program for storing.In memory 1932, the application program of storage can comprise one or more each module corresponding to one group of instruction.In addition, processing components 1922 is configured to carry out instruction, to carry out above-mentioned advertisement processing method.
Device 1900 can also comprise that a power supply module 1926 is configured to the power management of final controlling element 1900, and a wired or wireless network interface 1950 is configured to device 1900 to be connected to network, and input and output (I/O) interface 1958.Device 1900 operating systems that can operate based on being stored in memory 1932, Windows ServerTM for example, Mac OS XTM, UnixTM, LinuxTM, FreeBSDTM or similar.
Those skilled in the art, considering specification and putting into practice after invention disclosed herein, will easily expect other embodiment of the present invention.The application is intended to contain any modification of the present invention, purposes or adaptations, and these modification, purposes or adaptations are followed general principle of the present invention and comprised undocumented common practise or the conventional techniques means in the art of the application.Specification and embodiment are only regarded as exemplary, and true scope of the present invention and spirit are pointed out by claim.
Should be understood that, the present invention is not limited to precision architecture described above and illustrated in the accompanying drawings, and can carry out various modifications and change not departing from its scope.Scope of the present invention is only limited by appended claim.
Claims (27)
1. an advertisement processing method, is characterized in that, for terminal equipment, described method comprises:
According to advertisement video characteristic information, judge whether to be played or in progress video is advertisement video;
Advertisement video, filters described advertisement video if.
2. method according to claim 1, is characterized in that,
Described advertisement video characteristic information comprises advertisement url list;
Described according to advertisement video characteristic information, judge that whether to be played or in progress video is advertisement video, comprising:
For video to be played, judge whether the URL of described video appears in described advertisement url list;
If there is in described advertisement url list, determine that described video is advertisement video.
3. method according to claim 1, is characterized in that,
Described advertisement video characteristic information comprises advertisement keyword storehouse;
Described according to advertisement video characteristic information, judge that whether to be played or in progress video is advertisement video, comprising:
For in progress video, gather the sound in described video;
Extract the word in described sound;
According to described advertisement keyword dictionary, judge whether described word comprises advertisement vocabulary;
If comprise advertisement vocabulary, determine that described video is advertisement video.
4. according to the method in claim 2 or 3, it is characterized in that, described method also comprises:
From server, obtain or upgrade described advertisement video characteristic information.
5. method according to claim 1, is characterized in that,
Described advertisement video characteristic information comprises advertisement audio frequency characteristics storehouse;
Described according to advertisement video characteristic information, judge that whether to be played or in progress video is advertisement video, comprising:
For in progress video, gather the sound of described video;
Obtain the audio frequency characteristics of described sound;
Described audio frequency characteristics is sent to server, so that described service judges according to described advertisement audio frequency characteristics storehouse whether described in progress video is advertisement video;
Receive the judged result of described server feedback.
6. method according to claim 1, is characterized in that, described described advertisement video is filtered, and comprising:
Skip described advertisement video; Or,
On backstage, play described advertisement video; Or,
Replace described advertisement video.
7. method according to claim 6, is characterized in that, the described advertisement video of described replacement, comprising:
From standby url list, choose the URL that a URL replaces described advertisement video.
8. method according to claim 1, is characterized in that, described method also comprises:
The URL of described advertisement video is reported to server.
9. an advertisement processing method, is characterized in that, for server, described method comprises:
Use reptile program to obtain the advertisement video on network;
According to the advertisement video obtaining, generate or renewal advertisement video characteristic information;
According to described advertisement video characteristic information, assist terminal to filter to be played or in progress advertisement video.
10. method according to claim 9, is characterized in that, described advertisement video characteristic information comprises advertisement url list or advertisement keyword storehouse;
The advertisement video that described basis is obtained, generates or upgrades advertisement video characteristic information, comprising:
The URL of described advertisement video is joined in described advertisement url list; Or,
Keyword in described advertisement video is joined in described advertisement keyword storehouse.
11. methods according to claim 10, is characterized in that, described according to described advertisement video characteristic information, assist terminal to filter to be played or in progress advertisement video, comprising:
Described advertisement url list or advertisement keyword storehouse are sent to terminal, so that terminal is obtained or advertisement url list or the advertisement keyword storehouse of the more local storage of new terminal.
12. methods according to claim 9, is characterized in that, described advertisement video characteristic information comprises advertisement audio frequency characteristics storehouse;
The advertisement video that described basis is obtained, generates or upgrades advertisement video characteristic information, comprising:
Obtain the audio frequency characteristics of described advertisement video;
Described audio frequency characteristics is joined in described advertisement audio frequency characteristics storehouse.
13. methods according to claim 12, is characterized in that, described according to described advertisement video characteristic information, assist terminal to filter to be played or in progress advertisement video, comprising:
The audio frequency characteristics of in described advertisement audio frequency characteristics storehouse, terminal being sent mates;
Matching result is fed back to described terminal.
14. 1 kinds of advertisement processing unit, is characterized in that, for terminal equipment, described device comprises:
Advertisement judging unit, for according to advertisement video characteristic information, judges whether to be played or in progress video is advertisement video;
Advertisement filter unit, for being advertisement video when to be played or in progress video, filters described advertisement video.
15. devices according to claim 14, is characterized in that,
Described advertisement video characteristic information comprises advertisement url list;
Described advertisement judging unit, specifically for the video to be played, judges whether the URL of described video appears in described advertisement url list; In the time of in appearing at described advertisement url list, determine that described video is advertisement video.
16. devices according to claim 14, is characterized in that,
Described advertisement video characteristic information comprises advertisement keyword storehouse;
Described advertisement judging unit, specifically in progress video, gathers the sound in described video; Extract the word in described sound; According to described advertisement keyword dictionary, judge whether described word comprises advertisement vocabulary; When comprising advertisement vocabulary, determine that described video is advertisement video.
17. according to the device described in claim 15 or 16, it is characterized in that, described device also comprises:
Characteristic acquisition unit, for obtaining from server or upgrading described advertisement video characteristic information.
18. devices according to claim 14, is characterized in that,
Described advertisement video characteristic information comprises advertisement audio frequency characteristics storehouse;
Described advertisement judging unit, specifically in progress video, gathers the sound of described video; Obtain the audio frequency characteristics of described sound; Described audio frequency characteristics is sent to server, so that described service judges according to described advertisement audio frequency characteristics storehouse whether described in progress video is advertisement video; Receive the judged result of described server feedback.
19. devices according to claim 14, is characterized in that, described advertisement filter unit, and specifically for skipping described advertisement video, or, on backstage, play described advertisement video, or, described advertisement video replaced.
20. devices according to claim 19, is characterized in that, when described advertisement filter unit is used for replacing described advertisement video, specifically for:
From standby url list, choose the URL that a URL replaces described advertisement video.
21. devices according to claim 14, is characterized in that, described device also comprises:
Advertisement reports unit, for the URL of described advertisement video is reported to server.
22. 1 kinds of advertisement processing unit, is characterized in that, for server, described device comprises:
Advertisement crawls unit, for using reptile program to obtain the advertisement video on network;
Characteristic information generation unit, for according to the advertisement video obtaining, generates or renewal advertisement video characteristic information;
Filter assist in cell, for according to described advertisement video characteristic information, assist terminal to filter to be played or in progress advertisement video.
23. devices according to claim 22, is characterized in that, described advertisement video characteristic information comprises advertisement url list or advertisement keyword storehouse;
Described characteristic information generation unit, specifically for the URL of described advertisement video is joined in described advertisement url list, or, the keyword in described advertisement video is joined in described advertisement keyword storehouse.
24. devices according to claim 23, is characterized in that, described filtration assist in cell, specifically for:
Described advertisement url list or advertisement keyword storehouse are sent to terminal, so that terminal is obtained or advertisement url list or the advertisement keyword storehouse of the more local storage of new terminal.
25. devices according to claim 22, is characterized in that, described advertisement video characteristic information comprises advertisement audio frequency characteristics storehouse;
Described characteristic information generation unit, specifically for obtaining the audio frequency characteristics of described advertisement video; Described audio frequency characteristics is joined in described advertisement audio frequency characteristics storehouse.
26. devices according to claim 25, is characterized in that, described filtration assist in cell, specifically for: the audio frequency characteristics of in described advertisement audio frequency characteristics storehouse, terminal being sent mates; Matching result is fed back to described terminal.
27. 1 kinds of advertisement processing unit, is characterized in that, comprising:
Processor;
Memory for storage of processor executable instruction;
Wherein, described processor is configured to:
According to advertisement video characteristic information, whether the video that judgement is obtained is advertisement video;
Advertisement video, filters described advertisement video if.
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Application publication date: 20141022 |
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