JP2012503266A - Method and system for adjusting advertisement exposure - Google Patents

Abstract

A method and system for adjusting advertisement exposure is disclosed. The method for adjusting the amount of advertisement exposure includes a step of setting the amount of advertisement exposure by the advertiser and a step of exposing the advertisement according to the set amount of advertisement exposure.

Description

  The present invention relates to an advertisement exposure adjustment method and system for controlling the exposure amount of advertisements by period for each advertisement unit (unit), and more particularly, exposure amount control capable of controlling the exposure amount by period of an advertisement unit. The present invention relates to a method and system for adjusting an advertisement exposure amount that provides a menu to an advertiser, sets an exposure amount of the advertisement for each predetermined period by the advertiser, and exposes the advertisement according to the set exposure amount of the advertisement.

  Generally, online advertising refers to a form of advertisement in which content to be promoted to a certain part of a web page is attached to a form of a graphic image. Such an online advertisement is called a banner advertisement with a shape like a banner, and a predetermined size is charged by using a video file or the like for a predetermined size. It is a form of payment. In order to analyze the advertising effectiveness, the number of times the online advertisement is viewed by the user and the number of times the online advertisement graphic is downloaded during a certain period are calculated and notified to the advertiser.

  Initially, banner advertising started with a simple form that informs the domain and business details in a square shape, but recently, it has become diversified, such as putting a video or placing it on the screen by clicking the homepage. ing.

  Such online advertisements are generally sold in the form of CPM (Cost Per Mill). CPM means an advertising cost to be paid for 1,000 times of advertisement exposure, and means a flat-rate advertisement. If the CPM is 100 won, the advertising cost spent to expose the ad 1,000 times is 100 won, which usually means the advertising cost of the banner that appears on the top and bottom of the first screen of the web page. The standard. Mill is a Roman numeral and represents 1,000.

  A conventional advertisement exposure system that displays such an online advertisement may maintain the daily and hourly exposure ratio of advertisements sold in the form of CPM constant during the contract period.

  In the conventional advertisement exposure system, the exposure amount of the guarantee (the exposure amount guaranteed by the contract) of the advertisement sold in the form of CPM is shared at the same ratio to expose the advertisement. However, in a multiplexed server environment for processing about 1 billion requests a day, it is promised that a temporary failure will occur in the advertisement exposure system that shares the exposure amount of the advertisement guarantee to the same ratio. It is difficult to achieve the guaranteed exposure.

  Further, when PV (Page View) of the service page by the user terminal suddenly increases or decreases due to an unpredictable factor, an IMP (impression) caused by this is displayed: a banner advertisement posted on a specific web page is exposed. In this case, one exposure is referred to as one impression), and correction must be made during the remaining time.

  As described above, in the conventional advertisement exposure system, the exposure amount of the advertisement on the following day is determined on the basis of the exposure amount of the advertisement that is aggregated every day by the log processing, and the exposure according to the guarantee per day. One amount of advertising space was rotated and sent by multiple ads. Therefore, when the error due to the daily traffic transition change is severe, there is a problem that the target of the exposure amount of the advertisement is achieved earlier than the advertisement end date. On the other hand, since exposure is executed at the same ratio for all advertisements, the exposure amount of one advertisement exceeds the target, but the target of the exposure amount of some other advertisements is not reached. did. As described above, in the conventional advertisement exposure system, advertisements are irregularly exposed on a daily or weekly basis according to a method of exposing an advertisement by an exposure amount corresponding to a guarantee determined during a predetermined period. Advertisers who want their ads to be exposed periodically, such as daily or weekly, are frustrated.

  On the other hand, in the conventional advertising exposure system, if the amount of advertising exposure for a given period is constant, it will be more on a specific day, such as a new product release date, event start date, or event end date. Advertisers who want their ads to be exposed are frustrated.

  Therefore, there is a need for a method that can adjust the amount of advertisement exposure desired by an advertiser during a predetermined period.

  The present invention provides an advertiser with an exposure amount control menu capable of controlling the exposure amount for each period of the advertisement unit, and the exposure amount of the advertisement for each predetermined period is set by the advertiser, and the exposure of the set advertisement is set. Provided is an advertisement exposure adjustment method and system for exposing an advertisement in accordance with the amount.

  The method for adjusting an advertisement exposure amount according to an embodiment of the present invention includes a step in which an advertisement exposure amount is set by an advertiser, and a step in which the advertisement is exposed according to the set advertisement exposure amount.

  An advertisement exposure adjustment system according to an embodiment of the present invention includes: a setting unit in which an advertisement exposure amount is set by an advertiser; and an advertisement exposure unit that exposes an advertisement in accordance with the set advertisement exposure amount. Prepare.

  The present invention provides an advertiser with an exposure amount control menu capable of controlling the exposure amount for each period of the advertisement unit, and the exposure amount of the advertisement for each predetermined period is set by the advertiser, and the exposure of the set advertisement is set. By providing a method and system for adjusting the amount of advertisement exposure that exposes an advertisement according to the amount, an advertiser can adjust the amount of advertisement exposure for a desired period within a certain range to increase the advertising effect. it can.

It is a figure which shows the interlocking relationship between the advertisement exposure amount adjustment system which concerns on this invention, an advertiser terminal, and a user terminal. It is a figure which shows the structure of the advertisement exposure amount adjustment system which concerns on one Embodiment of this invention. It is a figure which shows an example of the advertising period with respect to the banner advertisement which concerns on this invention, exposure amount, the presence or absence of a target, a product classification, a discount rate, exposure amount of guarantee, and money amount information. It is a figure which shows an example of the exposure amount adjustment menu with respect to the banner advertisement which concerns on this invention. It is a figure which shows the mutual operation | movement between the advertisement exposure amount adjustment system which concerns on this invention, and an advertiser terminal. It is a figure which shows the operation | movement flow of the adjustment method of the advertisement exposure amount which concerns on one Embodiment of this invention. It is a figure which shows an example which actualized the step by which the exposure amount of the advertisement which concerns on this invention is set by the advertiser. It is a figure which shows another example which actualized the step which the exposure amount of the advertisement which concerns on this invention is set by the advertiser.

  Hereinafter, an advertisement exposure adjustment method and an advertisement exposure adjustment system will be described in detail with reference to the accompanying drawings.

  FIG. 1 is a diagram illustrating an interlocking relationship among an advertisement exposure adjustment system, an advertiser terminal, and a user terminal according to the present invention.

  Referring to FIG. 1, in an advertisement exposure adjustment system 100, an advertisement exposure for every predetermined period desired by an advertiser is set by an advertiser terminal 120 connected via a communication network 110. That is, in the advertisement exposure adjustment system 100, the advertiser's terminal 120 connected via the communication network 110 sets the advertisement exposure amount desired by the advertiser for each hour, day, week, or month.

  As an example, the advertisement exposure adjustment system 100 provides an exposure amount of an advertisement that can be exposed during a predetermined period, that is, an allowable exposure amount to an advertiser terminal 120 connected via a communication network 110, and The exposure amount of the advertisement may be set for each period desired by the advertiser by the advertiser terminal 120 within the allowable exposure amount range. Here, the advertisement exposure adjustment system 100 may adjust the allowable exposure amount of the advertisement according to the exposure amount allowed in the residual inventory. As an example, the advertisement exposure adjustment system 100 may adjust the allowable exposure amount of the advertisement below the exposure amount allowed in the residual inventory.

  As another example, the advertisement exposure amount adjustment system 100 provides an exposure amount setting menu that allows the exposure amount setting of the advertisement to be set to the advertiser terminal 120 connected via the communication network 110, and the exposure amount setting The advertisement exposure amount may be set by the advertiser terminal 120 that has selected the menu. Here, the advertisement exposure amount adjustment system 100 may set the advertisement exposure amount by date based on the advertisement exposure amount according to the guarantee based on the advertisement contract during the predetermined period. Further, the advertisement exposure adjustment system 100 may charge an additional cost to an advertiser who sets the advertisement exposure according to the exposure setting menu.

  The advertisement exposure adjustment system 100 exposes the advertisement to the user terminal 130 connected via the communication network 110 according to the set advertisement exposure. That is, the advertisement exposure adjustment system 100 is connected to the user connected via the communication network 110 in accordance with the set advertisement exposure by period such as hourly, daily, weekly, or monthly. The advertisement is exposed on the terminal 130.

  FIG. 2 is a diagram illustrating a configuration of an advertisement exposure adjustment system according to an embodiment of the present invention.

  Referring to FIG. 2, the advertisement exposure amount adjustment system 100 according to an embodiment of the present invention includes a setting unit 210, an advertisement exposure unit 220, an advertisement database 230, a providing unit 240, an adjustment unit 250, and a billing unit 260.

  The setting unit 210 sets the exposure amount of the advertisement exposed in the predetermined advertisement area by the advertiser. That is, the setting unit 210 sets the exposure amount of the advertisement for each predetermined period by the advertiser. As an example, the setting unit 210 may set the exposure amount of the advertisement by a certain period such as hourly, daily, weekly, or monthly by the advertiser.

  The advertisement exposure unit 220 exposes advertisements according to the set advertisement exposure amount. That is, the advertisement exposure unit 220 exposes the advertisement in a predetermined advertisement area according to the advertisement exposure amount set by the advertiser for each predetermined period. For example, when the advertiser sets the exposure amount of the Friday to the maximum by the advertiser, the advertisement exposure unit 220 has the highest amount on the Friday than the other days according to the set exposure amount of the advertisement. Ads can be exposed.

  The advertisement database 230 records and holds various data for exposing the advertisement by adjusting the exposure amount of the advertisement registered by the advertiser. That is, the advertisement database 230 includes an advertisement period, exposure amount (IMP), presence / absence of target, product category, discount rate, guarantee exposure amount (exposure amount guaranteed by the contract) for the banner advertisement registered by the advertiser, Or record and hold data such as money. The advertisement period is a period during which the banner advertisement is exposed, the exposure amount is the number of exposures of the banner advertisement, and the presence / absence of the target is whether or not an advertisement exposure area or an advertisement exposure target is specified. The product category is an advertisement type, and the discount rate is determined by the advertisement period, the exposure amount, the presence or absence of the target, or the product category, and the exposure amount of the guarantee is exposed during the advertisement period. The amount of exposure of the banner advertisement that is guaranteed to be guaranteed, and the amount may be an advertising cost for the exposure of the banner advertisement.

  FIG. 3 is a diagram illustrating an example of an advertisement period, an exposure amount, a target presence / absence, a product category, a discount rate, a guarantee exposure amount, and money amount information for a banner advertisement according to the present invention.

  Referring to FIG. 3, the advertisement database 230 may include an advertisement period, an exposure amount, a target presence / absence, a product category, a discount rate, a guarantee exposure amount, a monetary amount, etc. for the first banner advertisement registered by the advertiser. The advertisement data table 300 in which data is recorded may be stored and held. As an example, the first banner advertisement has a size of 390 × 100, and the advertisement period is one week from May 19, 2008 00:00:00 to August 25, 2008 23:59:59. , Possible IMP and predicted IMP is 1,008,571,428, the possible ratio is 100%, there is no targeting, it is configured as image and flash product, final unit price is 1921, base unit price is 2500, discount rate is 24 %, The guarantee IMP is 250,000,000, and the amount is 100,000,000.

  The advertisement database 230 may record and hold the exposure amount of the advertisement set by the setting unit 210 from the advertiser.

  The providing unit 240 provides the advertiser with an allowable amount of advertisement exposure during a predetermined period. Accordingly, the setting unit 210 sets the exposure amount of the advertisement by the advertiser within the allowable exposure amount range.

  The providing unit 240 provides the advertiser with an exposure amount setting menu that allows the exposure amount of the advertisement to be set. As an example, the providing unit 240 provides the advertiser with an advertisement data table 300 as shown in FIG. 3, and then the guarantee IMP 310 including the exposure amount adjustment menu in the advertisement data table 300 is clicked by the advertiser. When selected, an exposure adjustment menu screen 400 as shown in FIG. 4 may be provided to allow the advertiser to adjust the exposure for the first banner advertisement.

  FIG. 4 is a view showing an example of an exposure adjustment menu for a banner advertisement according to the present invention.

  Referring to FIG. 4, the exposure adjustment menu screen 400 for the first banner advertisement provides an advertisement date and a current residual inventory to the advertiser, and the exposure for each advertisement date for setting the exposure amount from the advertiser. A quantity input unit 411 to 417, a store menu 420, and a cancel menu 430 are provided. The advertisement date is the date of the advertisement period for the first banner advertisement, and the current remaining inventory is the number of advertisements remaining in the advertisement exposure service, excluding the previously exposed number from the total number of advertisement exposures per day. The maximum exposure amount may be a guarantee IMP of the first banner advertisement.

  The setting unit 210 sets the exposure amount selected by the advertiser in the exposure amount setting menu as the exposure amount of the advertisement. For example, the setting unit 210 may set, as an actual advertisement exposure amount, an advertisement exposure amount by date set by the advertiser according to the exposure amount of the guarantee based on the advertisement contract during the predetermined period. . Accordingly, the advertisement part exposure unit 220 can expose the advertisement in a predetermined advertisement area according to the advertisement exposure amount set for each date.

  The adjustment unit 250 adjusts the allowable exposure amount based on the amount allowed by the remaining inventory. That is, the adjustment unit 250 may adjust the allowable exposure amount according to the exposure amount allowable within the current residual inventory range. As an example, when the current residual inventory is 154, 246, 724, the adjustment unit 250 may adjust the allowable exposure amount to 154, 246, 724 or less.

  The charging unit 260 charges an additional cost to the advertiser who sets the exposure amount of the advertisement according to the exposure amount setting menu. That is, the charging unit 260 may further charge an additional cost in addition to the predetermined advertising cost as a price for exposing the advertisement, according to the amount of advertising exposure set by the advertiser for a certain period of time.

  As described above, the advertisement exposure adjustment system 100 according to the present invention provides the advertiser with an exposure control menu that can control the exposure by period of the advertisement unit. By providing an advertisement exposure adjustment method and system that sets the exposure amount of an advertisement for each predetermined period, such as weekly or monthly, and exposes the advertisement according to the set exposure amount of the advertisement. In this range, it is possible to increase the advertising effect by adjusting the amount of advertisement exposure in the period desired by the advertiser according to the advertiser's request.

  FIG. 5 is a diagram illustrating the interaction between the advertisement exposure adjustment system and the advertiser terminal according to the present invention.

  Referring to FIGS. 1 and 5, in step S511, the advertiser terminal 120 inputs an advertisement period and an advertisement proposal amount. In other words, in step S511, the advertiser terminal 120 receives the advertisement period and the advertisement proposal amount from the advertiser, and the advertisement exposure amount adjustment system 100 in which the input advertisement period and the advertisement proposal amount are connected via the communication network 110. To provide.

  In step S521, the advertisement exposure adjustment system 100 determines a budget discount rate according to the advertisement period and the advertisement proposal amount. That is, in step S521, the advertisement exposure adjustment system 100 determines a budget discount rate according to the length of the advertisement period or the amount of the advertisement proposal amount, and the determined budget discount rate is connected via the communication network 110. To the advertiser terminal 120. As an example, when an advertising period and an advertisement proposal amount for the first banner advertisement are provided by the advertiser, in step S521, the advertisement exposure adjustment system 100 determines whether the advertising period for the first banner advertisement is longer than a reference value. Alternatively, if the amount of the advertisement proposal amount is higher than a reference value, the budget discount rate may be determined to be equal to or higher than the reference value. As another example, when the advertisement period and the advertisement proposal amount for the first banner advertisement are provided by the advertiser, the advertisement exposure adjustment system 100 determines that the advertisement period for the first banner advertisement is less than a reference value in step S521. If the amount of the advertisement proposal amount is short or lower than the reference value, the budget discount rate may be determined to be less than the reference value.

  In step S512, the advertiser terminal 120 determines an advertisement position, an exposure period, and the presence / absence of a target. That is, in step S512, the advertiser terminal 120 determines the position where the advertisement is arranged from the advertiser, the period during which the advertisement is exposed, the presence / absence of the advertisement target, and the advertisement position / exposure period or target presence / absence information. Is provided to the advertisement exposure adjustment system 100 connected via the communication network 110.

  In step S522, the advertisement exposure adjustment system 100 determines a final unit price according to the advertisement position, the exposure period, or the presence / absence information of the target. That is, in step S522, the advertisement exposure adjustment system 100 determines the final unit price according to the advertisement position, the exposure period, or the target presence / absence information, and the determined final unit price is connected via the communication network 110. Provide to advertiser terminal 120.

  In step S513, the advertiser terminal 120 inputs an advertisement insertion amount according to the determined final unit price. That is, in step S513, the advertiser terminal 120 is connected to the input advertisement insertion amount via the communication network 110 when the advertiser insertion amount is input by the advertiser according to the determined final unit price. This is provided to the advertisement exposure adjustment system 100.

  In step S523, the advertisement exposure adjustment system 100 calculates an advertisement exposure according to the advertisement insertion amount. That is, in step S523, the advertisement exposure adjustment system 100 calculates the advertisement exposure according to the advertisement insertion amount, and provides the calculated advertisement exposure to the advertiser terminal 120 connected via the communication network 110. To do.

  In step S514, the advertiser terminal 120 sets an advertisement exposure amount for each period according to the calculated advertisement exposure amount. That is, in step S514, the advertiser terminal 120 sets the advertisement exposure amount by period such as hourly, daily, weekly, or monthly from the advertiser according to the calculated advertisement exposure amount. The set advertisement exposure amount is provided to the advertisement exposure amount adjustment system 100 connected via the communication network 110.

  In step S524, the advertisement exposure adjustment system 100 registers an advertisement according to the set advertisement exposure, and executes exposure of the registered advertisement in step S525. That is, in step S524, the advertisement exposure adjustment system 100 registers an advertisement in an advertisement database according to the set advertisement exposure, and the registered advertisement according to the set advertisement exposure in step S525. The user terminal 130 connected via the communication network 110 is exposed.

  FIG. 6 is a diagram showing an operation flow of the advertisement exposure adjustment method according to the embodiment of the present invention.

  Referring to FIG. 1 and FIG. 6, in step S610, the amount of advertisement exposure in the advertisement exposure amount adjustment system 100 is set by the advertiser. That is, in the advertisement exposure adjustment system 100 in step S610, the advertisement exposure amount is set by the advertiser of the advertiser terminal 120 connected via the communication network 110 for each predetermined period desired by the advertiser. As an example, in the advertisement exposure amount adjustment system 100 in step S610, the advertiser of the advertiser terminal 120 connected via the communication network 110 determines the exposure amount of the guarantee based on the advertisement contract during the predetermined period by date. An exposure amount of the advertisement may be set. For example, as shown in FIG. 3, when the determined advertisement period is from May 19, 2008 00:00:00 to May 25, 2008 23:59:59, advertisement exposure amount adjustment is performed in step S610. The system 100 determines, based on the exposure amount of the guarantee based on the advertising contract for one week of the advertisement period determined from the advertiser of the advertiser terminal 120 connected via the communication network 110 by date (May 19th to May 25th). The exposure amount of the advertisement may be set by the exposure amount setting input units 411 to 417 as shown in FIG.

  In step S620, the advertisement exposure adjustment system 100 exposes the advertisement according to the set advertisement exposure. That is, in step S620, the advertisement exposure adjustment system 100 exposes the advertisement to the user terminal 130 connected via the communication network 110 according to the advertisement exposure set for each period. As an example, in step S620, the advertisement exposure adjustment system 100 may expose the advertisement in a predetermined advertisement area according to the advertisement exposure set for each date.

  FIG. 7 is a diagram illustrating an example of a step of setting an advertisement exposure amount by an advertiser in the method for adjusting an advertisement exposure fee according to an embodiment of the present invention.

  Referring to FIG. 7, in step S710, the advertisement exposure adjustment system 100 adjusts the allowable advertisement exposure according to the amount allowed in the remaining inventory. That is, in step S710, the advertisement exposure adjustment system 100 determines the allowable exposure amount of the advertisement according to the limit of the exposure amount allowed in the remaining inventory with respect to the advertisement exposure amount calculated in step S523 shown in FIG. Adjust.

  In step S720, the advertisement exposure adjustment system 100 provides an allowable exposure of the advertisement that can be exposed for a predetermined period to the advertiser of the advertiser terminal 120 connected via the communication network 110.

  In step S730, in the advertisement exposure adjustment system 100, the advertisement exposure is set by the advertiser within the range of the allowable exposure of the advertisement. That is, in step S730, the advertisement exposure amount adjustment system 100 sets the advertisement exposure amount for each period in the advertiser terminal 120 connected via the communication network 110 within the range of the allowable exposure amount of the advertisement. Is done.

  As described above, in the method of adjusting the advertisement exposure amount according to an embodiment of the present invention, according to the range of the allowable advertisement exposure amount allowed in the residual inventory, the advertiser exposes the advertisement for each period. An amount may be set.

  FIG. 8 is a diagram illustrating a different example in which the step of setting the amount of advertisement exposure by the advertiser is implemented in the method for adjusting the amount of advertisement exposure according to an embodiment of the present invention.

  Referring to FIG. 1 and FIG. 8, in step S810, the advertisement exposure adjustment system 100 provides the advertiser with an exposure adjustment menu that allows the advertiser to set the advertisement exposure. As an example, in step S810, the advertisement exposure amount adjustment system 100 uses an advertisement data table 300 including a guarantee IMP 310 including an exposure amount adjustment menu as shown in FIG. You may provide to the advertiser of the terminal 120.

  In step S820, the advertisement exposure adjustment system 100 selects an exposure adjustment menu by the advertiser. As an example, in step S820, the advertisement exposure adjustment system 100 receives a guarantee in the exposure adjustment menu in the advertisement data table 300 as shown in FIG. 3 by the advertiser of the advertiser terminal 120 connected via the communication network 110. The IMP 310 may be selected.

  In step S830, the advertisement exposure adjustment system 100 sets the advertisement exposure by the advertiser who has selected the exposure adjustment menu. As an example, when the advertiser of the advertiser terminal 120 connected via the communication network 110 selects the guarantee IMP 310 in the exposure adjustment menu as shown in FIG. The exposure amount adjustment menu screen 400 illustrated in FIG. 4 may be provided, and the exposure amount of the advertisement may be set from the advertiser via the exposure amount setting input units 411 to 417 for each date.

  In step S840, the advertisement exposure adjustment system 100 charges an additional cost to the advertiser who sets the advertisement exposure according to the exposure adjustment menu. That is, in step S840, the advertisement exposure adjustment system 100 charges an additional cost as a price for adjusting the advertisement exposure to the advertiser who has set the advertisement exposure according to the exposure adjustment menu.

  As described above, the advertisement exposure adjustment method according to the present invention provides the advertiser with an exposure adjustment menu that can control and adjust the exposure by period of the advertisement unit. By providing an advertisement exposure amount adjustment method and system in which an advertisement exposure amount is set for a predetermined period, such as another, and the advertisement is exposed according to the set advertisement exposure amount, an advertiser within a certain range The advertisement exposure can be adjusted by adjusting the amount of advertisement exposure during the period desired by the advertiser in response to the request.

  On the other hand, the advertisement exposure adjustment method according to the present invention may be embodied in the form of program instructions capable of executing various processes via various computer means and recorded on a computer-readable recording medium. Good. The computer readable medium may include program instructions, data files, data structures, etc., alone or in combination. The program instructions recorded on the medium may be specially designed and configured for the purposes of the present invention, and are known and usable by those skilled in the art in the field of computer software. Also good. Examples of computer-readable recording media include magnetic media such as hard disks, floppy (registered trademark) disks and magnetic tapes, optical recording media such as CD-ROMs and DVDs, magneto-optical media such as optical disks, and ROMs. , Hardware devices specially configured to store and execute program instructions, such as RAM, flash memory, and the like. Examples of the program instructions include not only machine language code generated by a compiler but also high-level language code that can be executed by a computer using an interpreter or the like. The hardware devices described above may be configured to operate at one or more software layers to perform the operations of the present invention.

  As described above, the present invention has been described with reference to the limited embodiments and drawings. However, the present invention is not limited to the above-described embodiments, and any person having ordinary knowledge in the field to which the present invention belongs can be used. Various modifications and variations are possible from such an embodiment.

  Accordingly, the scope of the present invention is not limited to the disclosed embodiments, but is defined not only by the claims but also by the equivalents of the claims.

Claims (15)

A step in which the advertiser sets the amount of exposure of the ad that is exposed to the advertising area at predetermined intervals;
Exposing the advertisement according to the set advertisement exposure amount;
A method of adjusting the amount of exposure of an advertisement, comprising: Providing the advertiser with information on acceptable ad exposure to the advertiser;
The exposure amount of the advertisement is set by the advertiser within the allowable range of the exposure amount of the advertisement in the step of setting the exposure amount of the advertisement by the advertiser. To adjust the amount of advertising exposure. Providing the advertiser with an exposure amount setting menu capable of setting the exposure amount of the advertisement;
The advertisement exposure according to claim 1, wherein, in the step of setting the exposure amount of the advertisement by the advertiser, the exposure amount of the advertisement is set by the advertiser selecting the exposure amount setting menu. How to adjust the amount.   The method according to claim 2, further comprising a step of adjusting an allowable exposure amount of the advertisement according to an exposure amount allowed by a residual inventory which is an allowable number of advertisement exposures.   The step of setting the exposure amount of the advertisement by the advertiser is characterized in that the exposure amount of the advertisement for each period is set by the advertiser according to the exposure amount of the guarantee based on the advertising contract. Adjustment method of advertisement exposure amount described in.   4. The method of adjusting an advertisement exposure amount according to claim 3, further comprising charging an additional cost to an advertiser who has set the exposure amount of the advertisement according to the exposure amount setting menu.   6. The method according to claim 5, wherein the step of exposing the advertisement according to the set advertisement exposure amount exposes the advertisement in a predetermined advertisement area according to the advertisement exposure amount set for each period. To adjust the amount of advertising exposure.   A computer-readable recording medium having recorded thereon a program for performing the method according to any one of claims 1 to 7. A setting unit in which the exposure amount of the advertisement exposed to the advertisement area for each predetermined period is set by the advertiser;
An advertisement exposure unit that exposes an advertisement according to the set exposure amount of the advertisement;
An advertisement exposure adjustment system comprising: A provider for providing the advertiser with information on an acceptable exposure amount of the advertisement;
The advertisement exposure amount adjustment system according to claim 9, wherein the setting unit sets an exposure amount of the advertisement by the advertiser within a range of the allowable exposure amount. The providing unit provides the advertiser with an exposure amount setting menu capable of setting the exposure amount of the advertisement,
The advertisement exposure amount adjustment system according to claim 9, wherein the setting unit sets an exposure amount of the advertisement when an advertiser selects the exposure amount setting menu.   The advertisement exposure amount adjustment system according to claim 9, further comprising an adjustment unit that adjusts the allowable exposure amount according to an exposure amount allowed by a residual inventory that is the number of times an advertisement can be exposed.   The advertisement exposure amount according to claim 9, wherein the setting unit sets an exposure amount of a guarantee based on an advertisement contract during the predetermined period as an exposure amount of an advertisement for each period. Adjustment system.   12. The advertisement exposure amount adjustment system according to claim 11, further comprising a billing unit that charges an additional cost to an advertiser who sets the exposure amount of the advertisement according to the exposure amount setting menu.   14. The advertisement exposure adjustment system according to claim 13, wherein the advertisement exposure unit exposes an advertisement to a predetermined advertisement area according to an advertisement exposure set for each period.