CN112241489B

CN112241489B - Information pushing method, device, readable storage medium and computer equipment

Info

Publication number: CN112241489B
Application number: CN201910650097.3A
Authority: CN
Inventors: 吴亦舜
Original assignee: Tencent Technology Shenzhen Co Ltd
Current assignee: Tencent Technology Shenzhen Co Ltd
Priority date: 2019-07-18
Filing date: 2019-07-18
Publication date: 2024-02-06
Anticipated expiration: 2039-07-18
Also published as: CN112241489A

Abstract

The application relates to an information pushing method, an information pushing device, a readable storage medium and computer equipment, wherein the information pushing method comprises the following steps: when a push signal of a terminal is detected, acquiring a WIFI list, a WIFI history connection record and a terminal identification of the terminal; determining a current area where the terminal is located based on the WIFI list, and determining historical attribute information of the terminal based on the WIFI historical connection record; acquiring target object attribute information associated with a terminal identifier; determining POI information to be pushed in POI information in a current area according to the target object attribute information and the history attribute information; and pushing POI information to be pushed to the terminal. According to the method, the current area where the terminal is located is determined through the relevant data of the WIFI, and the target object attribute information and the historical attribute information of the terminal are combined to push some POI information in the current area where the target object is located, so that the pushing accuracy can be improved.

Description

Information pushing method, device, readable storage medium and computer equipment

Technical Field

The present invention relates to the field of computer technologies, and in particular, to an information pushing method, an information pushing device, a computer readable storage medium, and a computer device.

Background

With the continuous development of computer technology, various mobile terminals are becoming an indispensable part of life of most people, and people can acquire many information such as news messages, weather forecast, stock market messages or shopping messages, etc. through the mobile terminals. Many off-line stores are also gradually beginning to choose to push information online via mobile terminals in order to attract more customers to the store for consumption.

However, in the information pushing scheme in the prior art, nearby POI information is pushed for the user at random, so that the pushed information is not targeted, and the pushing accuracy is low.

Disclosure of Invention

Based on this, it is necessary to provide an information pushing method, an apparatus, a computer-readable storage medium, and a computer device in order to solve the above-mentioned technical problems.

An information pushing method, the method comprising:

when a push signal of a terminal is detected, acquiring a WIFI list, a WIFI history connection record and a terminal identifier of the terminal;

determining a current area where the terminal is located based on the WIFI list, and determining a historical track of the terminal based on the WIFI historical connection record;

acquiring a user tag associated with the terminal identifier;

Determining POI information to be pushed in the POI information in the current area according to the user tag and the historical track;

and pushing the POI information to be pushed to the terminal.

An information pushing apparatus, the apparatus comprising:

the first acquisition module is used for acquiring a WIFI list, a WIFI history connection record and a terminal identification of the terminal when the push signal of the terminal is detected;

the current area determining module is used for determining the current area where the terminal is located based on the WIFI list, and the history track determining module is used for determining the history track of the terminal based on the WIFI history connection record;

the second acquisition module is used for acquiring the user tag associated with the terminal identifier;

the POI information to be pushed determining module is used for determining POI information to be pushed from the POI information of the current area according to the user tag and the historical track;

and the pushing module is used for pushing the POI information to be pushed to the terminal.

A computer device comprising a memory storing a computer program and a processor implementing the steps of the method described above when the processor executes the computer program.

A computer readable storage medium having stored thereon a computer program which when executed by a processor performs the steps of the above method.

According to the information pushing method, device, computer-readable storage medium and computer equipment, when a pushing signal is detected, a WIFI list of a terminal, a WIFI historical connection record and a terminal identification are obtained, a current area where the terminal is located can be determined according to the WIFI list, a historical track of the terminal can be determined according to the WIFI historical connection record, a user tag associated with the terminal identification can be obtained according to the terminal identification, POI information to be pushed is determined from POI information in the current area according to the user tag, and the POI information to be pushed is pushed to the terminal. By means of the method, the user tag and the historical track of the user are combined to push some POI information in the current area of the user, and therefore pushing accuracy can be improved.

Drawings

FIG. 1 is an application environment diagram of an information push method in one embodiment;

FIG. 2 is a flow chart of a method for pushing information in one embodiment;

fig. 3 is a schematic flow chart of determining POI information to be pushed in POI information in a current area according to a user tag and a history track in an embodiment;

Fig. 4 is a flowchart of determining POI information to be pushed in POI information in a current area according to a user tag and a history track in another embodiment;

fig. 5 is a diagram of a service platform architecture for determining a current area in which a terminal is located and obtaining POI information in the current area in an embodiment;

FIG. 6 is a flow chart of predicting user scenario service requirements via an AI push engine in one embodiment;

fig. 7 is a schematic flow chart of determining a current area in which a terminal is located and acquiring POI information in the current area in an embodiment;

fig. 8 is a terminal interface diagram after POI information to be pushed is displayed in an embodiment;

FIG. 9 is a block diagram of an information pushing device in one embodiment;

FIG. 10 is a block diagram of a computer device in one embodiment.

Detailed Description

In order to make the objects, technical solutions and advantages of the present application more apparent, the present application will be further described in detail with reference to the accompanying drawings and examples. It should be understood that the specific embodiments described herein are for purposes of illustration only and are not intended to limit the present application.

Fig. 1 is an application environment diagram of an information push method in one embodiment. Referring to fig. 1, the information pushing method is applied to an information pushing system. The information push system includes a terminal 110 and a server 120. The terminal 110 and the server 120 are connected through a network. When the server 120 detects the pushing signal of the terminal 110, a WIFI list, a WIFI history connection record and a terminal identification of the terminal are obtained, a current area where the terminal is currently located can be determined according to the WIFI list, a history track of the terminal is determined according to the WIFI history connection record, a user identification is obtained according to the terminal identification, POI information to be pushed is determined from POI information in the current area according to the user identification and the history track, and pushing is performed to the terminal. The terminal 110 may be a desktop terminal or a mobile terminal, and the mobile terminal may be at least one of a mobile phone, a tablet computer, a notebook computer, and the like. The server 120 may be implemented as a stand-alone server or as a server cluster composed of a plurality of servers.

As shown in fig. 2, in one embodiment, an information push method is provided. The present embodiment is mainly exemplified by the application of the method to the server 120 in fig. 1. Referring to fig. 2, the information pushing method specifically includes steps S210 to S250.

Step S210, when a push signal of the terminal is detected, a WIFI list, a WIFI history connection record and a terminal identification of the terminal are obtained.

The push signal is a signal sent by the terminal; in one embodiment, the push signal comprises a WIFI switch signal; that is, in this embodiment, when the server detects the WIFI switch signal of the terminal, the server considers that the terminal has sent a push signal, and at this time, the server enters the step of obtaining the WIFI list, the WIFI history connection record, and the terminal identifier of the terminal. The WIFI switch signal may be a push signal detected when the terminal is connected to WIFI, or may also be a push signal detected when the terminal is disconnected from WIFI.

In another embodiment, when the negative one-screen opening signal of the terminal is detected, the push signal of the terminal is detected. The negative screen is an interface of the mobile terminal, and is usually accessible by sliding leftwards or rightwards when the main interface of the mobile terminal. Or, the push signal may be triggered when the user clicks the push button, and when the terminal receives the push instruction of the user, the push signal is sent to the server, so that the server obtains the WIFI list, the WIFI history connection record and the terminal identifier of the terminal.

WIFI (Wireless Fidelity) is a wireless local area network based on the IEEE 802.11b standard; in this embodiment, the WIFI list of the terminal refers to a list formed by WIFI of signals that can be obtained by a WIFI system of the terminal if there are multiple WIFI in the vicinity of the location of the terminal when the terminal turns on the WIFI switch. In general, since the distances between the WIFI deployments of a plurality of WIFI signals acquired by a terminal at a location are different, the signal strength of each WIFI received by the terminal is different, so each WIFI may form a unique ID (Identity document, identity number). Further, in one embodiment, obtaining the WIFI list of the terminal includes: and acquiring the strength of each WIFI signal in the WIFI list of the terminal.

The WIFI history connection record is a record of the terminal connecting with WIFI in the past time, and the history record can be formed when the WIFI switch is turned on or turned off in the terminal history, or can be formed when the terminal scans a WIFI signal field. In one embodiment, the obtained WIFI history connection record of the terminal is a WIFI history connection record within a preset time range, for example, the preset time range is the last 30 days, and the WIFI history record is a history record of the terminal connecting WIFI within the last 30 days. It will be appreciated that in other embodiments, the preset time may be set according to the actual situation. Further, in one embodiment, the WIFI history connection record is a history WIFI list formed by different moments in a preset time range of the terminal in the past; or the WIFI history connection record may be other forms of WIFI history connection record.

In one embodiment, the historical track of the terminal only includes the historical track of the POI scene reached in the past period of time (the historical scene track), namely the scene track formed by the historical position of the terminal in the POI scenes such as business circles, shops or amusement parks; further, in one embodiment, after determining the historical track of the terminal based on the WIFI historical connection record, the method further includes screening the historical track of the terminal to obtain a historical scene track of the terminal; in another embodiment, when acquiring the WIFI history connection record, only acquiring the WIFI history connection record related to the POI scene; or after acquiring the WIFI history connection record, the WIFI history connection record related to the POI scene is screened to determine the history scene track of the terminal. The WIFI history connection record related to the POI scene comprises: WIFI history connection records of the vicinity of POI scenes which are connected by the terminal or appear in the WIFI list; further, whether the WIFI connection record belongs to the WIFI connection record related to the POI scene or not can be determined through the WIFI-POI matching module. The WIFI-POI matching module stores a large number of corresponding relations between POI scenes and WIFI; the corresponding relation between the WIFI and the POI scene in the WIFI-POI matching module can be obtained from a partner or can be obtained through a business scene sniffing probe.

The terminal identifier is a unique identifier of the terminal, and the server may acquire information related to the terminal, such as user information, behavior information of the user, and the like, according to the terminal identifier.

In the information pushing method, the server only enters the step of acquiring the information (including the WIFI list, the WIFI history connection record and the terminal identification) of the terminal when the pushing signal of the terminal is detected, so that the information can be pushed at the time when the user possibly has pushing requirements.

And step S220, determining the current area where the terminal is located based on the WIFI list, and determining the historical track of the terminal based on the WIFI historical connection record.

In this embodiment, the current area where the terminal is located is recorded as the current area, and the historical track of the terminal represents the track formed by the past area where the terminal is located; it can be appreciated that the time range of the historical track forming the terminal corresponds to the time range of the acquired WIFI historical connection record.

After the server acquires the WIFI list, the signal intensity of each WIFI signal in the WIFI list can be acquired, namely, the signal intensity (also called as WIFI fingerprint) of each WIFI signal received by the terminal can be determined according to the signal intensity of each WIFI in the WIFI list, and the distance between the receiving terminal and the sender of each WIFI signal can be further calculated. That is, in this embodiment, determining, based on the WIFI list, the current area in which the terminal is located includes: and determining the current position of the terminal based on the signal intensity of each WIFI signal in the WIFI list, and determining the current area where the terminal is located based on the current position. The determining of the current position of the terminal by the signal strength of each WIFI signal in the terminal through the WIFI list can be realized in any mode; in one particular embodiment, the current location may be represented as latitude and longitude information.

Further, after determining the current position of the terminal according to the WIFI list, determining the current area where the terminal is currently located according to the current position may be implemented in different manners. In one embodiment, the current area where the terminal is located may be a business district or a specific store. The business circle is characterized in that a store is centered on the place where the store is located, and the radiation range attracting customers is expanded along a certain direction and distance, and one business circle possibly contains a plurality of different types of stores; the store is a real estate specially used for commercial operation activities, and is a place where operators provide commodity transaction, service and experience for consumers. It can be appreciated that, in different embodiments, the definition of the current area where the terminal is located may be preset according to practical situations, for example, setting a store where the store is determined to be located according to the current location of the terminal as the current area where the store is located; in another embodiment, the current location of the terminal may also be determined according to the current location of the terminal determined by the WIFI list, for example, after determining the current location of the terminal according to the WIFI list, by comparing in the database, determining that the current location is in a store, determining the current area in which the terminal is located as the store; if the current position is determined not to be in the store by comparing the database, determining the current area in which the terminal is positioned as a business circle in a preset range with the current position as the center; in other embodiments, the current area in which the terminal is located may also be determined in other manners based on the current location.

For example, in a specific embodiment, taking a current area where the terminal is located as a business district as an example, determining, based on the WIFI list, the current area where the terminal is located specifically includes the steps of: determining the current position of the terminal according to the WIFI list; and determining at least one business district in the area in the preset range with the current position as the center as the current area in which the terminal is positioned. In another specific embodiment, taking the current area where the terminal is located as a store as an example, determining the current area where the terminal is located based on the WIFI list includes the steps of: determining the current position of the terminal according to the WIFI list; and determining the store corresponding to the current position as the current area where the terminal is located.

In one embodiment, where the WIFI history connection record includes a history WIFI list, determining a history track of the terminal based on the WIFI history connection record includes: the server determines the position of the terminal in the history according to the history WIFI list, and determines the history track of the terminal according to the position of the terminal in the history. In other embodiments, determining the historical track of the terminal according to the WIFI historical connection record may also be implemented in other manners.

In another embodiment, the historical track of the terminal may be stored in the terminal, for example, when the server pushes information to the terminal in the historical time, the current position of the terminal needs to be determined each time, the current area of the terminal is determined, and at this time, the determined current position of the terminal is stored each time to form the historical track of the terminal; in this embodiment, the steps of acquiring the WIFI history connection record and determining the history track of the terminal based on the WIFI history connection record need to be replaced with the step of acquiring the history track. In another embodiment, the history of the terminal may also be stored in the server corresponding to the terminal identifier; the server may acquire the historical track of the terminal according to the terminal identifier after acquiring the terminal identifier.

In the embodiment of determining the level of the current area (business district or shops in the business district) according to the current position of the terminal, namely in the form of fuzzy positioning, the current area where the terminal is located can be positioned as a specific shop, or the current area where the terminal is located can be positioned as a certain business district, so that related services in a scene can be pushed to the terminal when the terminal is located near the scene according to a certain aspect, and a user can be attracted to the corresponding offline shops to receive services by viewing related push information online.

Step S230, a user tag associated with the terminal identifier is acquired.

The user label is associated with the terminal identifier, one terminal can only have one user, and the user label associated with the terminal identifier is one; or if there are multiple users in one terminal, the user tag associated with the terminal identifier includes multiple users.

In one embodiment, the user tag user characterizes habits, preferences, etc. of the user, and in combination with the user tag, information that may be of interest to the user may be predicted; for example, the user tags may include "music," "video," "electronic commerce," or "financial interests," etc. Further, in one embodiment, the formation of the user tag may be determined in combination with historical software usage information of the user in the terminal, for example, when the user is detected to use the software frequently to purchase tickets and reserve hotels, the user may be considered to be more on business, or to like to travel, so that the user tag such as "business", "travel" and the like may be added; if the fact that the user frequently uses the group purchase soft purchase food group purchase package and the like is detected, adding a user tag of 'food'; for another example, when it is detected that the user frequently uses music software, a user tag of "music" or the like may be added to this user. The historical software use information of the user may include use information of a certain software of the user in the terminal, or may also be use information of all software in the terminal. In another embodiment, the formation of the user tag may also be determined in combination with the historical track of the terminal, for example, it is detected that the terminal is often present in a certain area (for example, business district a), and the user tag corresponding to the area may be newly added. The user tag may be stored in the server in correspondence with the terminal identifier, so that the server may acquire the corresponding terminal tag according to the terminal identifier after acquiring the terminal identifier.

In one embodiment, after acquiring the terminal identification, the method further includes: matching user ID in the server according to the terminal identification; when the corresponding user ID is matched in the server, the corresponding user label is further extracted according to the user ID. In this embodiment, the terminal identifier corresponds to the user, the user is registered to form a unique user ID, and after the user ID is formed by registration, the user tag is stored in the server in correspondence with the user ID. It can be understood that after the terminal identifier is obtained, if the corresponding user ID is not matched according to the terminal identifier, the server cannot obtain the corresponding user tag, and thus the subsequent information pushing step is not performed any more.

In another embodiment, one terminal identifier corresponds to a plurality of user IDs, that is, a plurality of users registered in one terminal are ID, and in this embodiment, if a plurality of corresponding user IDs are detected according to the terminal identifier, the information pushing method further includes the steps of: and acquiring the user ID of the current login of the terminal, and then acquiring a user tag associated with the user ID according to the user ID.

Further, in another embodiment, the user tag further includes relationship chain information of the user, for example, relationship chain information of colleagues, family members, friends, and the like, and specifically, the user tag of the colleagues, family members, or friends in the relationship chain of the user is taken as one of the user tags of the user with the terminal to be pushed. The habits and preferences of the colleagues, families or friends of the user may have a high similarity, so in this embodiment, the relationship chain information of the user is also used as a user tag.

Step S240, determining POI information to be pushed from POI information in the current area according to the user tag and the history track.

A POI (Point OF Interest ), which may be a house, a shop, a post, a bus stop, etc.; in this embodiment, the POI refers to a location with rich address and scene information.

In step S220, the current area where the terminal is located is determined according to the WIFI list, and further, POI information in the current area may be obtained, in this embodiment, POI information that may more conform to the habit and preference of the user is screened from the POI information in the current area by combining the user tag and the history track, and is recorded as POI information to be pushed, where the POI information to be pushed obtained by screening may be store information, service information, bus station information, or the like.

For example, in one embodiment where the current area is a business, the POI information includes store information. In this embodiment, as shown in fig. 3, in step S240, POI information to be pushed is determined from POI information in the current area according to the user tag and the history track, including step S310 and step S320.

Step S310, store information of all stores in the business district is obtained.

In one embodiment, the store information may include one or any combination of a store name, a store location, and service information available to the store.

Step S320, determining the store information to be pushed from the store information of all stores in the business district according to the user tag and the history track. The POI information to be pushed comprises store information to be pushed.

The store information to be pushed is determined in the store information of all stores in the business district, and part of the store information to be pushed is screened out from the obtained store information of all stores in the business district.

Further, in one embodiment, each POI information includes a POI tag, for example, the POI tag may be "restaurant", "entertainment", "shopping" or "mother and infant", etc., and for example, the POI tag may also be "xiang" or "chuancai", "movie", "game", "apparel" or "daily necessities", etc., and for example, the POI tag may also be a name corresponding to the POI, such as "supermarket a" or "store B". Determining store information to be pushed in store information of all stores in a business district according to user tags and historical tracks, wherein the method comprises the following steps: the method can be as follows: and determining stores frequently visited by the user, stores recently arrived or store types according to the user tags and the history tracks, searching POI tags matched with the stores or store types, taking the matched stores as stores to be pushed, and determining store information of the stores as store information to be pushed.

In an embodiment where the store information to be pushed includes a store location, the information pushing method further includes: creating a navigation interface (such as a navigation interface for 'going to' for a user to click on, for example, the user clicks on the navigation interface to cause the terminal to jump to the navigation software to navigate to the store; in another embodiment, providing the user with a route to the store to be pushed may also be accomplished in other ways.

In the information pushing method, by combining the user tag and the historical track of the terminal, a part of shops are screened from all shops in the business district to serve as shops to be pushed, and the relevant shop information of the shops to be pushed is determined as the shop information to be pushed, so that the screened shop information to be pushed is more likely to accord with the habit and preference of the user.

As another example, in one embodiment where the current area is a store, the POI information includes store service information that the store may provide. In this embodiment, as shown in fig. 4, according to the user tag and the history track, the POI information to be pushed is determined in the POI information of the current area, which includes step S410 and step S420.

In step S410, store service information that can be provided by the store is acquired.

In one embodiment, the service information available to the store may be service information available on-line to the store, such as ticket purchasing service information, preferential service information, ticket purchasing service information, etc., and the store service information available to the store is displayed in the terminal, and the user may directly perform ticket purchasing, group purchasing, ticket purchasing, etc. operations on the interface; or the service information which can be provided by the store can also be service information which can be provided by the store under the online condition, such as commodity information, menu information, business hours information, store introduction information and the like in the store, and the service information which can be provided by the store is displayed in the terminal so as to encourage the user to receive corresponding service in the store under the online condition.

Step S420, determining store service information to be pushed from service information available in the store according to the user tag and the history track. The POI information to be pushed comprises store service information to be pushed.

In one embodiment, determining store service information to be pushed from store service information available to a store according to user tags and historical tracks includes: determining a priority pushing sequence of store service information according to the user tag and the history track; further, the number of times of user selection and check in the store service information of the store may be determined by combining the user tag and the history track, and the priority display sequence of the store service information of the store where the terminal is located may be adjusted according to the number of times of user selection and check, the display priority of the store service information with the number of times of user selection and check may be increased, the display priority of the store service information with the number of times of user selection and check may be decreased, and the store service information with the adjusted priority display sequence may be determined as the store service information to be pushed.

In the information pushing method, by combining the user tag and the historical track of the terminal, a part of store service information is screened from the store service information to serve as store service information to be pushed, and the screened store information to be pushed is more likely to accord with the habit and preference of the user.

In one embodiment, the user tag includes a plurality of user tags, each of which corresponds to a specific gravity, and when determining the POI information to be pushed according to the user tag and the history track, the POI information to be pushed is determined by combining the specific gravity of the user tag. For example, if a user is "music" and another user tag of the user is "food" and the specific gravity is 5% and 15%, the influence of the user tag of "food" should be higher than that of the user tag of "music" when determining the POI information to be pushed. The specific manner of determining the POI information to be pushed in combination with the specific gravity of the user tag may be any manner. In the embodiment of determining the to-be-pushed POI information through the AI recommendation engine, the user tag is input into the AI recommendation engine, and meanwhile, the specific gravity occupied by each user tag is also required to be input into the AI recommendation engine, so that the AI recommendation engine can iteratively output the to-be-pushed POI information.

In other embodiments, the determining the POI information to be pushed may be combined with other information, for example, the current point in time may be combined to determine the POI information to be pushed, and if the current point in time is a lunch point in time, then the point in time, the current area, the user tag, the history track, and the like may be combined to use the restaurant information in the current area as the POI information to be pushed. In another embodiment, when the current time point is the time of next shift and the user tag and the history track are combined to determine that the user may wish to take the bus, the bus station and the bus route information in the current area are determined as the POI information to be pushed.

Further, in one embodiment, according to the user tag and the history track, the POI information to be pushed is determined in the POI information in the current area by adopting an AI recommendation engine, the current area, the user tag and the history track are input into the AI recommendation engine, and model iteration is performed by the AI recommendation engine so as to output the POI information to be pushed. Further, in an embodiment, the method further includes obtaining an effect recovery of the last information push, and using the effect recovery as an input of the AI recommendation engine to determine the POI to be pushed. The effect recovery indicates the effect of pushing information to the end user last time. The AI recommendation engine may be any existing AI recommendation engine.

In one embodiment, the POI information of the current area is obtained through a WIFI-POI-service library, and a large number of corresponding relations between POI scene information and WIFI and corresponding relations between POI scene information and service information are stored in the WIFI-POI-service library in the embodiment; in the foregoing step, the current area where the terminal is located has been determined, and according to the WIFI-POI-service library, POI information and service information contained in the current area can be obtained.

Step S250, pushing POI information to be pushed to the terminal.

Pushing the POI information to be pushed determined in the step S240 to the terminal, so that the terminal displays the POI information to be pushed in an interface for a user to view.

According to the information pushing method, when the pushing signal is detected, the WIFI list, the WIFI historical connection record and the terminal identification of the terminal are obtained, the current area where the terminal is located can be determined according to the WIFI list, the historical track of the terminal can be determined according to the WIFI historical connection record, the user tag associated with the terminal identification can be obtained according to the terminal identification, then the POI information to be pushed is determined from the POI information of the current area according to the user tag, and the POI information to be pushed is pushed to the terminal. By means of the method, the user tag and the historical track of the user are combined to push some POI information in the current area of the user, and therefore pushing accuracy can be improved.

In one embodiment, before determining the current area where the terminal is located based on the WIFI list, the method further includes: when the WIFI data in the WIFI list are confirmed to be problem WIFI data, the problem WIFI data are filtered, and a filtered WIFI list is obtained; determining a current area where the terminal is located based on the WIFI list comprises: and determining the current area where the terminal is located based on the filtered WIFI list.

In this embodiment, before determining the current area where the terminal is located according to the WIFI list, WIFI in the WIFI list is filtered, specifically, whether each WIFI list in the WIFI list belongs to problem data is determined respectively, and when the WIFI data is determined to be problem WIFI data, the WIFI data is deleted from the WIFI list, so as to finally obtain a filtered WIFI list. Judging whether the WIFI belongs to the problem WIFI data can be achieved through any mode. Further, when determining the current area where the terminal is located, the current area is determined according to the filtered WIFI list.

According to the information pushing method, the problem WIFI data is filtered before the current area where the terminal is located is determined according to the WIFI list, so that the speed and accuracy of determining the position of the terminal can be improved.

In one embodiment, the information pushing method further includes the steps of: and when the current area is judged not to belong to the blacklist area, entering a step of determining POI information to be pushed in POI information of the current area according to the user tag and the history track.

After determining the current area of the terminal according to the WiFi list of the terminal, judging the current area, and entering a subsequent information pushing step when judging that the area does not belong to the area in the blacklist. In a specific embodiment, a blacklist area is preset, and if the current area in which the terminal is located is detected to belong to the area, information push is not performed on the terminal at the moment. In one embodiment, the determination of the blacklist area may be set according to practical situations, for example, an area such as a residential area may be set as the blacklist area. By setting the blacklist area, the terminal in the blacklist area does not push information, so that the situation that a user who does not have information pushing requirements actually receives information pushing can be reduced, and the user experience can be improved.

Further, after pushing POI information to be pushed to the terminal, accuracy of information pushing is further improved by recycling the result of information pushing. In one embodiment, after pushing the POI information to be pushed to the terminal, the method further includes the steps of: acquiring an operation signal of POI information to be pushed and a behavior track of a terminal; and adjusting the user tag according to the operation signal of the POI information to be pushed and the feedback type corresponding to the behavior track of the terminal.

In this embodiment, after the information of the POI to be pushed is actually pushed to the terminal, the user tag is adjusted by acquiring the feedback type corresponding to the behavior and operation of the user on the information of the POI to be pushed, so that the next information push is more accurate. In the embodiment, the feedback of the user is mainly obtained from two aspects, on the one hand, the on-line feedback is specifically the clicking condition of the user on POI information to be pushed; on the other hand, the off-line feedback is obtained by obtaining the behavior track of the terminal in this embodiment.

The feedback types may include positive feedback and negative feedback, the positive feedback type indicates that the user is interested in the POI information to be pushed, and the negative feedback type indicates that the user considers the POI information to be pushed to be inconsistent with the interest of the user. In one embodiment, the operation of the user to push the POI information is detected to be clicking and the POI information to be pushed is checked, and the feedback type corresponding to the obtained operation signal is determined to be positive feedback; in contrast, if the operation of the user to push the POI information is detected to be not clicked, or the POI information to be pushed is directly cleared, the feedback type corresponding to the acquired operation signal is determined to be negative feedback.

In this embodiment, the behavior track of the terminal corresponds to the history track of the terminal in the foregoing embodiment, where the history track of the terminal represents a track formed by an area where the terminal is located in the past, and the behavior track of the terminal may be a track formed by an area visited after the terminal receives the POI information to be pushed. By acquiring the behavior track of the terminal, whether the user line receives service in the POI scene pushed in the POI information to be pushed or not can be judged, and the pushing mode of the next information pushing can be adjusted according to the service.

Further, the behavior track of the terminal is obtained, specifically, the data such as a WIFI list and a WIFI connection record of the terminal are obtained in a period of time when the information of the POI to be pushed is pushed to the terminal, and the position of the terminal is determined according to the data such as the WIFI list and the WIFI connection record, so that the behavior track of the terminal can be obtained; judging whether the behavior track is consistent with the position of the POI in the POI information to be pushed or not, so as to determine whether the user has a POI scene to be served or not; in a more specific embodiment, the POI information to be pushed includes a plurality of POI information, whether the POI information positions of the POI information to be pushed appear in the action track is respectively judged, the feedback type corresponding to the action track is judged to be positive feedback, and the specific gravity of the user label corresponding to the POI label of the POI information appearing is increased; and similarly, the feedback type corresponding to the POI information to be pushed, which does not appear in the terminal behavior track, can be judged to be negative feedback, and the specific gravity of the user tag corresponding to the POI tag of the POI information is reduced. The behavior track of the terminal is a behavior track within a preset time range after POI information is pushed to the terminal; the manner of determining the location of the terminal through the WIFI list is described in detail in the foregoing embodiments, and will not be described herein.

In one embodiment, after determining the POI information to be pushed in the POI information of the current area according to the user tag and the historical track, the method further comprises the steps of: determining a target crowd according to the user tag; and pushing the POI information to be pushed to the terminal associated with the target crowd. The user labels of the target crowd and the user labels obtained in step S230 meet a preset condition, and the historical track of the target crowd and the historical track determined in step S220 meet a preset condition. In one embodiment, the similarity between the user labels of the target crowd and the user labels obtained in step S230 may be calculated, and when the similarity between the user labels is detected to be greater than a preset value, it is determined that the preset condition is satisfied; similarly, whether the historical track of the target crowd meets the preset condition can also be judged by adopting the same method.

In this embodiment, the information of the POI to be pushed is actually diffused to the target crowd similar to the history track and the user tag of the user, so as to improve the information pushing efficiency. Further, after population diffusion, the pushing effect of the target population is recovered, for example, after the POI information to be pushed is pushed to the terminal associated with the target population, the operation signal of the POI information to be pushed by the target population and the behavior track of the terminal associated with the target population are obtained; if the target crowd is displayed to be served in the POI scene in the POI information to be pushed according to the behavior track, the specific gravity of the target crowd and the user label corresponding to the POI label of the POI information can be improved; and finding out the specific gravity of the user label corresponding to the POI label of the POI information which is not visited by the target crowd according to the behavior track. In a specific embodiment, crowd spreading of POI information to be pushed is achieved through a lookalike algorithm.

In one embodiment, when the user tag associated with the terminal identifier is acquired, the method further comprises acquiring a software history usage record associated with the terminal identifier, wherein the software history usage record may refer to a history usage record of a plurality of software in the terminal, or may refer to a history usage record of only specific software in the terminal. In this embodiment, when determining the POI information to be pushed, the POI information to be pushed is determined from the POI information of the current area according to the user tag, the history track and the software history usage record. The service management module can interact with the terminal to acquire the software history use record in the terminal.

In one embodiment, the information pushing method further includes the steps of: and displaying the data to be displayed on an interface for displaying the POI information to be pushed at the terminal. In a particular embodiment, the data to be displayed includes advertising data.

The steps of the information push method are described in detail below with a specific embodiment.

Firstly, when a server detects a pushing request of a terminal, acquiring a WIFI list, a WIFI history connection record and a terminal identifier of the terminal; and determining a current area where the terminal is located according to the WIFI list, and acquiring POI information in the current area based on the current area.

The service platform frame composition for determining the current area where the terminal is located and obtaining POI information in the current area is shown in fig. 5, wherein the service end represents the terminal, and the background service end, the online positioning service and the offline data system together form a near-field service platform of the server. The establishment of the business district positioning library, the business district positioning library and the WIFI-POI-service library is finished in advance and is stored in an offline data system. The fingerprint library can be reported through software related to WIFI, and is preprocessed to generate fingerprints and compressed into a positioning fingerprint library, so that the fingerprint library can be used for determining the position of the terminal according to a terminal WIFI list; forming a WIFI-POI-service library through the entity crawler module and the service docking module; the forming of the business district positioning library sequentially passes through a business district aggregation module, a business district boundary generation module and a business district store POI association module to generate a business district positioning library for determining the current area; the store location library sequentially passes through the reported data preprocessing module, the fingerprint generation module and the triplet encoder to generate the store location library for determining the store where the current area is located. And the service docking module is used for integrating server pages (such as a beauty team, a portable program and the like) of a third party into the service library, and adding the service information into the POI-service matching module to form the WIFI-POI-service library. Wherein, entity crawler module: the crawler crawls relevant service page information and integrates the relevant service page information into a WiFi-POI library; POI inquiry module: the corresponding POI position is queried through fingerprints, and service information can be provided; wiFi-POI matching module: establishing a corresponding relation between a WiFi fingerprint set and a POI entity; POI-service matching module: and establishing a corresponding relation between the POI entity and the service.

The background server receives a positioning request (the push request) of the terminal, and the service docking module sends acquired related data (a WIFI list) to a positioning primary screening module of the online positioning server, so that the problem fingerprint is directly filtered by the module, and a filtered WIFI list is obtained.

The positioning primary screening module sends the filtered WIFI list to the business district positioning module and the store positioning module to determine the current area where the terminal is located, wherein the positioning primary screening module is divided into two cases, the first case is to determine that the current position of the terminal is located in a business district or a store, then the business district positioning module and the store positioning module can sequentially determine the business district and the store where the terminal is located, at the moment, the current area where the terminal is located is obtained as the store, store information of the store is input into the blacklist module, and after judging that the store is not located in the area in the blacklist module, service information of the store is searched in the WIFI-POI-service library through the POI query module.

The second situation is that it is determined that the current position of the terminal is not in a business district, at this time, the business district is determined to be a current area where the terminal is located by a business district positioning module in a preset range centered on the terminal position, in this embodiment, the shop positioning module does not function, the business district is input into a blacklist module to detect, and after it is currently determined that the business district does not belong to an area in the blacklist module, POI information of the business district is obtained in a POI-WIFI-server library through a POI query module.

Then, user ID matching is carried out according to the obtained terminal identification, and when the matched user ID is found, a user tag corresponding to the user ID is extracted, and the user tag is associated with the terminal identification; and predicting the user scene demand (namely the step of determining POI information to be pushed) by an AI recommendation engine according to the user history scene track determined by the WIFI history connection record. As shown in fig. 6, a detailed process of predicting user scene service demands by the AI recommendation engine is shown.

Inputs to the AI recommendation engine include: (1) the operation of connecting/disconnecting WIFI (recommendation request of the terminal) of a real-time WIFI signal field reported by a manufacturer; (2) POI trajectory, residence location, interest location; (3) high-density and high-precision POI tracks ((2), (3) are POI information of the current area where the terminal is located), (4) interests, and (5) relation chains ((4), (5) are the user tags). The AI recommendation engine outputs results after a series of model iteration and deep learning processes, and the output results are divided into: 1. before the terminal enters a near field (before the terminal enters a scene corresponding to POI information to be pushed), the AI recommendation engine outputs track and habit analysis and intention prediction; 2. when the terminal is in a scene (the terminal is in the scene corresponding to the POI information to be pushed), the AI recommendation engine outputs scene/service information and user distribution and flow guidance (crowd diffusion); 3. when the terminal leaves the field (the terminal leaves the scene corresponding to the POI information to be pushed), the effect of the output of the AI recommendation engine is monitored, and channel attribution is used for adjusting the user tag and optimizing the AI recommendation engine. Under the conditions that the terminal is in front of the near field and in the scene, the terminal outputs the POI information to be pushed.

Finally, after the AI recommendation engine outputs the POI information to be pushed, the server returns to the result aggregation module shown in fig. 5, and pushes the POI information to be pushed to the service end (terminal) through the service docking module.

As shown in fig. 7, a detailed flowchart of the service end, the background server end, the online positioning server end and the offline data module involved in implementing the information push method is described in detail. Fig. 8 is a terminal interface diagram after POI information to be pushed is displayed in an embodiment.

According to the information pushing method, a large number of off-line services in the current area are screened out to be relevant to the user by combining the user tag and the historical track of the user, and pushing is carried out for the user; and the POI information to be pushed is subjected to crowd diffusion, and the pushed information is subjected to effect recovery, so that the pushing algorithm is continuously optimized, and the pushing accuracy can be improved. In addition, the traditional method one-to-one scene service recommendation is updated to the recommendation of POI (store) information, and the user is not bound to be on-line in the mobile phone, but encouraged to accept the service in the actual business service.

Fig. 2-4 are schematic flow diagrams of a method for pushing information in an embodiment. It should be understood that, although the steps in the flowcharts of fig. 2-4 are shown in order as indicated by the arrows, these steps are not necessarily performed in order as indicated by the arrows. The steps are not strictly limited to the order of execution unless explicitly recited herein, and the steps may be executed in other orders. Moreover, at least some of the steps in fig. 2-4 may include multiple sub-steps or stages that are not necessarily performed at the same time, but may be performed at different times, nor do the order in which the sub-steps or stages are performed necessarily occur sequentially, but may be performed alternately or alternately with at least a portion of the sub-steps or stages of other steps or steps.

An information pushing device, as shown in fig. 9, the device comprising:

the first obtaining module 910 is configured to obtain, when a push signal of the terminal is detected, a WIFI list, a WIFI history connection record, and a terminal identifier of the terminal.

The current region determining module 920 is configured to determine a current region in which the terminal is located based on the WIFI list, and the history track determining module 930 is configured to determine a history track of the terminal based on the WIFI history connection record.

A second obtaining module 940 is configured to obtain a user tag associated with the terminal identifier.

The to-be-pushed POI information determining module 950 is configured to determine to-be-pushed POI information from POI information of the current area according to the user tag and the history track.

The pushing module 960 is configured to push, to the terminal, the POI information to be pushed.

According to the information pushing device, when the pushing signal is detected, the WIFI list, the WIFI historical connection record and the terminal identification of the terminal are obtained, the current area where the terminal is located can be determined according to the WIFI list, the historical track of the terminal can be determined according to the WIFI historical connection record, the user tag associated with the terminal identification can be obtained according to the terminal identification, then the POI information to be pushed is determined from the POI information of the current area according to the user tag, and the POI information to be pushed is pushed to the terminal. By means of the method, the user tag and the historical track of the user are combined to push some POI information in the current area of the user, and therefore pushing accuracy can be improved.

For specific limitations of the information pushing device, reference may be made to the above limitation of the information pushing method, and no further description is given here.

FIG. 10 illustrates an internal block diagram of a computer device in one embodiment. The computer device may be specifically the terminal 110 (or the server 120) in fig. 1. As shown in fig. 10, the computer device includes a processor, a memory, a network interface, an input device, and a display screen connected by a system bus. The memory includes a nonvolatile storage medium and an internal memory. The non-volatile storage medium of the computer device stores an operating system, and may also store a computer program that, when executed by a processor, causes the processor to implement an information push method. The internal memory may also store a computer program that, when executed by the processor, causes the processor to perform the information push method. The display screen of the computer equipment can be a liquid crystal display screen or an electronic ink display screen, the input device of the computer equipment can be a touch layer covered on the display screen, can also be keys, a track ball or a touch pad arranged on the shell of the computer equipment, and can also be an external keyboard, a touch pad or a mouse and the like.

It will be appreciated by those skilled in the art that the structure shown in fig. 10 is merely a block diagram of some of the structures associated with the present application and is not limiting of the computer device to which the present application may be applied, and that a particular computer device may include more or fewer components than shown, or may combine certain components, or have a different arrangement of components.

In one embodiment, the information pushing apparatus provided in the present application may be implemented as a computer program, which may be executed on a computer device as shown in fig. 10. The memory of the computer device may store various program modules constituting the information pushing apparatus, for example, a first acquisition module, a current area determination module, a history track determination module, a second acquisition module, a POI information to be pushed determination module, and a pushing module shown in fig. 9. The computer program constituted by the respective program modules causes the processor to execute the steps in the information push method of the respective embodiments of the present application described in the present specification.

For example, the computer device shown in fig. 10 may execute, through the first obtaining module in the information pushing apparatus shown in fig. 9, to obtain the WIFI list, the WIFI history connection record, and the terminal identifier of the terminal when the push signal of the terminal is detected. The computer device may perform determining, by the current region determining module, a current region in which the terminal is located based on the WIFI list. The computer device may perform determining, by the historical track determination module, a historical track of the terminal based on the WIFI historical connection record. The computer device may perform acquiring, by the second acquisition module, the user tag associated with the terminal identity. The computer equipment can determine the POI information to be pushed in the POI information of the current area according to the user tag and the historical track through the POI information to be pushed determining module. The computer device can push the POI information to be pushed to the terminal through the pushing module.

In one embodiment, a computer device is provided that includes a memory and a processor, the memory storing a computer program that, when executed by the processor, causes the processor to perform the steps of the information push method described above. The steps of the information pushing method herein may be the steps in the information pushing method of each of the above embodiments.

In one embodiment, a computer readable storage medium is provided, storing a computer program which, when executed by a processor, causes the processor to perform the steps of the information push method described above. The steps of the information pushing method herein may be the steps in the information pushing method of each of the above embodiments.

Those skilled in the art will appreciate that all or part of the processes in the methods of the above embodiments may be implemented by a computer program for instructing relevant hardware, where the program may be stored in a non-volatile computer readable storage medium, and where the program, when executed, may include processes in the embodiments of the methods described above. Any reference to memory, storage, database, or other medium used in the various embodiments provided herein may include non-volatile and/or volatile memory. The nonvolatile memory can include Read Only Memory (ROM), programmable ROM (PROM), electrically Programmable ROM (EPROM), electrically Erasable Programmable ROM (EEPROM), or flash memory. Volatile memory can include Random Access Memory (RAM) or external cache memory. By way of illustration and not limitation, RAM is available in a variety of forms such as Static RAM (SRAM), dynamic RAM (DRAM), synchronous DRAM (SDRAM), double Data Rate SDRAM (DDRSDRAM), enhanced SDRAM (ESDRAM), synchronous Link DRAM (SLDRAM), memory bus direct RAM (RDRAM), direct memory bus dynamic RAM (DRDRAM), and memory bus dynamic RAM (RDRAM), among others.

The technical features of the above embodiments may be arbitrarily combined, and all possible combinations of the technical features in the above embodiments are not described for brevity of description, however, as long as there is no contradiction between the combinations of the technical features, they should be considered as the scope of the description.

The above examples only represent a few embodiments of the present application, which are described in more detail and are not to be construed as limiting the scope of the present application. It should be noted that it would be apparent to those skilled in the art that various modifications and improvements could be made without departing from the spirit of the present application, which would be within the scope of the present application. Accordingly, the scope of protection of the present application is to be determined by the claims appended hereto.

Claims

1. An information pushing method, comprising:

acquiring the signal intensity of each WIFI signal in the WIFI list, determining the current position of the terminal according to the signal intensity of each WIFI signal in the WIFI list, taking a store where the current position is located as a current area where the terminal is located when the current position is located in the store, determining at least one business district in an area within a preset range with the current position as the center as the current area where the terminal is located when the current position is not located in the store, and determining the historical track of the terminal based on the WIFI historical connection record;

Acquiring a user tag associated with the terminal identifier;

determining POI information to be pushed from the POI information of the current area according to the user tag and the history track;

and pushing the POI information to be pushed to the terminal.

2. The method of claim 1, wherein the push signal comprises a WIFI switch signal;

and when the WIFI switching signal of the terminal is detected, entering a step of acquiring a WIFI list, a WIFI history connection record and a terminal identifier of the terminal.

3. The method of claim 1, wherein the POI information comprises store information;

according to the user tag and the history track, determining POI information to be pushed from POI information of the current area comprises the following steps:

acquiring store information of all stores in the business district;

and determining store information to be pushed from the store information of all stores in the business district according to the user tag and the history track.

4. The method of claim 1, wherein the POI information comprises store service information available to the store;

according to the user tag and the history track, determining POI information to be pushed in POI information of the current area comprises the following steps:

Acquiring store service information which can be provided by the store;

and determining store service information to be pushed from service information available in the store according to the user tag and the history track.

5. A method according to claim 1 or 3, characterized in that:

and when the current area is judged not to belong to the blacklist area, entering the step of determining POI information to be pushed in the POI information of the current area according to the user tag and the history track.

6. The method according to any one of claims 1 to 4, further comprising, prior to said obtaining the signal strength of each WIFI signal in the WIFI list:

when the WIFI data in the WIFI list are confirmed to be problem WIFI data, the problem WIFI data are filtered, and a filtered WIFI list is obtained;

the obtaining the signal strength of each WIFI signal in the WIFI list includes: and acquiring the signal intensity of each WIFI signal in the filtered WIFI list.

7. The method according to any one of claims 1 to 4, further comprising, after pushing the POI information to be pushed to the terminal:

acquiring an operation signal of the POI information to be pushed and a behavior track of the terminal;

And adjusting the user tag according to the operation signal of the POI information to be pushed and the feedback type corresponding to the behavior track of the terminal.

8. The method of claim 7, further comprising, after determining POI information to be pushed from the POI information in the current area according to the user tag and the history track:

determining a target crowd according to the user tags, wherein preset conditions are met between the user tags of the target crowd and the user tags and between the historical track of the target crowd and the historical track;

and pushing the POI information to be pushed to a terminal associated with the target crowd.

9. An information pushing apparatus, characterized in that the apparatus comprises:

the terminal comprises a current area determining module, a history track determining module and a terminal identification module, wherein the current area determining module is used for acquiring the signal intensity of each WIFI signal in the WIFI list, determining the current position of the terminal according to the signal intensity of each WIFI signal in the WIFI list, taking a store where the current position is located as the current area where the terminal is located when the current position is located in the store, and determining at least one business circle in an area which is in a preset range with the current position as the center as the current area where the terminal is located when the current position is not located in the store, wherein the history track determining module is used for determining the history track of the terminal based on the WIFI history connection record;

10. The apparatus of claim 9, wherein the push signal comprises a WIFI switch signal; the first acquisition module is further used for acquiring a WIFI list, a WIFI history connection record and a terminal identifier of the terminal when the WIFI switching signal of the terminal is detected.

11. The apparatus of claim 9, wherein the POI information comprises store information; the POI information to be pushed determining module is further configured to obtain store information of all stores in the business district, and determine store information to be pushed from the store information of all stores in the business district according to the user tag and the history track.

12. The apparatus of claim 9, wherein the POI information comprises store service information available to the store; the POI information to be pushed determining module is further configured to obtain store service information that can be provided by the store, and determine store service information to be pushed from the service information that can be provided by the store according to the user tag and the historical track.

13. A computer readable storage medium storing a computer program which, when executed by a processor, causes the processor to perform the steps of the method of any one of claims 1 to 8.

14. A computer device comprising a memory and a processor, the memory storing a computer program that, when executed by the processor, causes the processor to perform the steps of the method of any of claims 1 to 8.