CN109471974A - Filter method, apparatus, electronic equipment and the storage medium of third party's web advertisement - Google Patents
Filter method, apparatus, electronic equipment and the storage medium of third party's web advertisement Download PDFInfo
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- CN109471974A CN109471974A CN201811299788.5A CN201811299788A CN109471974A CN 109471974 A CN109471974 A CN 109471974A CN 201811299788 A CN201811299788 A CN 201811299788A CN 109471974 A CN109471974 A CN 109471974A
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Abstract
The present embodiments relate to a kind of method, apparatus, electronic equipment and storage mediums for filtering third party's web advertisement.This method comprises: parsing third party's webpage and identifying doubtful web advertisement, the feature of the doubtful web advertisement is extracted；The doubtful web advertisement identified is modified using webpage white list library, obtains advertisement to be filtered；Corresponding filtering rule is selected to be filtered according to the feature of the extraction each advertisement to be filtered.The embodiment of the present invention can accurately filter the advertisement in third party's webpage, information needed for avoiding filtering out normal functional unit or the user in third party's webpage；In addition the embodiment of the present invention can be such that the number of users being deposited on third party's webpage significantly increases, and the content total amount that user accesses search result browsing webpage increases and stay time is longer；User is without the advertisement being turned off manually in third party's webpage, and the user experience is improved.
Description
Technical field
The invention belongs to web page analysis technical field, more particularly to a kind of method, apparatus for filtering third party's web advertisement,
Electronic equipment and storage medium.
Background technique
With the fast development of internet and information technology, the relationship of people and internet is more and more closer, daily will
Various webpages are browsed on the terminal device.Webpage is mainly by the hypertext markup language (HTML) of text formatting.In addition to lattice
Except formula text, webpage may also contain picture, film, sound and software element, these elements in web browser with
The coherent page of multimedia form is presented.
In the implementation of the present invention, the inventor finds that the existing technology has at least the following problems: people are in browsing net
Many web advertisements often can be all encountered when page；Compared to traditional media, online advertisement is more convenient and economical, but in webpage
Existing various advertisements also will use family sometimes and dislike very much.In particular, most of web advertisement, in order to manufacture vision
Attract effect, often selection is placed on the conspicuous position of webpage or directly blocks covering webpage body content, clear to webpage
The experience for the person of looking at causes strong influence.
Particularly, when user searches for a certain keyword on the mobile apparatus and clicks search result browsed web content,
All there is advertisement in third party's webpage after most of search result is opened.Since the screen of mobile device is smaller, it is turned off manually wide
Higher cost is accused, and wastes time and flow that user browses webpage, user experience has been severely impacted, has decreased user
Stay time on webpage.It is clicked on third party's webpage that search result is opened if can be filtered out in the way of suitable
Advertisement, then for improve user's search process in experience will have huge help.
Although having existed some web advertisement filter methods in the prior art, these web advertisement filter methods are most
Operate more complicated, and accuracy is insufficient, may fall the normal component filters in webpage in filtering web page advertisement, make
User misses some important browsing information.
Summary of the invention
In view of this, the embodiment of the present invention provide it is a kind of filter the method, apparatus of third party's web advertisement, electronic equipment and
Storage medium can filter the advertisement in third party's webpage effectively to realize user when browsing third party's webpage to mention
Rise experience of the user in search process.
In a first aspect, the embodiment of the invention provides a kind of methods for filtering third party's web advertisement, comprising:
Parsing third party's webpage simultaneously identifies doubtful web advertisement, extracts the feature of the doubtful web advertisement；
The doubtful web advertisement identified is modified using webpage white list library, obtains advertisement to be filtered；
Corresponding filtering rule is selected to be filtered according to the feature of the extraction each advertisement to be filtered.
Second aspect, the embodiment of the invention provides a kind of device for filtering third party's web advertisement, described device includes:
Identification module for parsing third party's webpage and identify doubtful web advertisement, and extracts the doubtful webpage
The feature of advertisement；
Correction module is obtained for being modified using webpage white list library to the doubtful web advertisement identified
Advertisement to be filtered；
Filtering module, for selecting corresponding filtering rule according to the feature of the extraction to each advertisement to be filtered
Then it is filtered.
The third aspect, the embodiment of the invention provides a kind of electronic equipment, comprising: processor and storage device, it is described to deposit
Computer program is stored on storage device, the processor realizes above-mentioned when executing the computer program on the storage device
Method described in one.
Fourth aspect, the embodiment of the invention provides a kind of computer readable storage medium, the computer-readable storage
Computer program is stored on medium, the computer program realizes method described in any of the above embodiments when being executed by processor.
The embodiment of the present invention identifies doubtful web advertisement by carrying out parsing to third party's webpage, and extracts doubtful webpage
The feature of advertisement, and the doubtful web advertisement identified is modified using webpage white list library, advertisement to be filtered is obtained,
And select corresponding filtering rule to be filtered according to the feature of doubtful web advertisement each advertisement to be filtered, from
And the advertisement in third party's webpage can be accurately filtered, avoid information needed for filtering out normal functional unit or user；
In addition the present invention can be such that the number of users being deposited on third party's webpage significantly increases, while it is clear so that user is accessed search result
Look at webpage content total amount increase and user rest on search result browsing webpage on duration it is longer；User is closed without manual
The advertisement in third party's webpage is closed, the user experience is improved.
Detailed description of the invention
Fig. 1 is a kind of flow diagram of method for filtering third party's web advertisement provided in an embodiment of the present invention；
Fig. 2 is a kind of structural schematic diagram of device for filtering third party's web advertisement provided in an embodiment of the present invention；
Fig. 3 is the structural schematic diagram of a kind of electronic equipment provided in an embodiment of the present invention.
Specific embodiment
The present invention is described in detail for each embodiment shown in reference to the accompanying drawing, but it should be stated that, these
Embodiment is not limitation of the present invention, those of ordinary skill in the art according to these embodiments made by function, method,
Or equivalent transformation or substitution in structure, all belong to the scope of protection of the present invention within.
Embodiment one
A kind of specific embodiment of method for filtering third party's web advertisement provided by the invention is described below.
As shown in Figure 1, for a kind of process signal for the method for filtering third party's web advertisement provided in an embodiment of the present invention
Figure, method includes the following steps:
S100: parsing third party's webpage simultaneously identifies doubtful web advertisement, extracts the feature of the doubtful web advertisement；
In general, the resource of webpage can be divided into primary resource and child resource.The primary resource of webpage is the html text of webpage
Part includes the source code of webpage in the html file of webpage；Other resources in the resource of webpage in addition to primary resource are referred to as
The child resource of webpage, for example, picture, Streaming Media, js (JavaScript script file) and css (Cascading Style
Sheets, cascading style sheets) resource etc..When browser downloads webpage, the primary resource of webpage, and then the master of analyzing web page are first downloaded
Resource starts to download the corresponding child resource of the URL when being resolved to the URL of child resource wherein included.Generally, each net
Page is made of html, css, js, and all web advertisements are both needed to show by specific form, i.e., every a kind of webpage is wide
Announcement all has its specific characteristic of advertisement.
Therefore, after the completion of web page resources downloading, child resource is analyzed, web advertisement is judged whether there is and extracts
Its correlated characteristic (i.e. ad elements).Common web advertisement includes suspension advertisement and bumper advertisements etc., here mainly to suspend
It is illustrated for advertisement and bumper advertisements.
For suspension advertisement, suspension advertisement is generally in certain relative position in webpage, will not browse with user
The process of webpage and roll, therefore can judge the picture for whether having position constant on the page by rolling Webpage, if
Have, then can determine in Webpage rolling process, the picture that position remains unchanged is suspension advertisement；Such as rolling can be passed through
Dynamic operation compares the display information of adjustment front and back to adjust the display information of display interface, when there are parts in display information
Information before adjustment after content it is identical and when position is identical, then this partial information is identified as suspension advertisement.
For bumper advertisements, fixed advertisement connection is usually embedded in js (JavaScript script file) file
Therefore alliance's data can get the js (JavaScript script file) in webpage after analyzing web page, detect in js file
Whether comprising fixed ad network's data, if so, being then identified as bumper advertisements.
The present invention identifies doubtful advertisement by analysis analyzing web page, and identifies advertisement type, in order to according to commercial paper
Type selects different filter types, so as to improve the accuracy of advertisement filter, promotes user experience.
It should be noted that the present invention is not limited to above two advertisement type, for other commercial papers that may be present
Type can also carry out detection identification and filtering by corresponding known technology, and details are not described herein.
S200: being modified the above-mentioned doubtful web advertisement identified using webpage white list library, obtains to be filtered wide
It accuses；
After S100 identifies doubtful web advertisement and extracts the feature of doubtful web advertisement, it can get many doubtful
The element (such as the element being suspended in webpage) of advertisement, but these elements, that is, doubtful web advertisement is it could also be possible that webpage
Normal function component (element being suspended in webpage might not all be advertisement), for this purpose, can use a webpage white list library
That is secondary-confirmation is modified to the above-mentioned doubtful web advertisement identified, if the doubtful web advertisement is present in webpage white list
In library, then it is classified as normal function component, not as advertisement to be filtered.
Webpage white list library can be preset, be also possible on preset initial white list library basis
On, by collecting user behavior data, (such as user is to the browsing of web page element, closing and/or webpage clicking information user's row
For data) it constantly updates, it allows user that can carry out " ballot " to web advertisement in this way, is constantly updated according to user behavior data
With improve webpage white list library, to avoid information required for filtering normal function component or user.
For example, can use the number of clicks of the user in user behavior data, user closes the number of the webpage, user
One or more user behavior datas such as duration of the webpage are browsed as judgment basis come to the doubtful web advertisement identified
It is modified, to obtain really advertisement to be filtered, to improve the accuracy of advertisement identification, reduces normal function component mistake
The incidence filtered.
Specifically, when the number of clicks using user is as judgment basis, since the clicking rate of normal function component is remote
Greater than the clicking rate of generic web page advertisement, therefore when the click of the number of clicks of the element of the doubtful advertisement and generic web page advertisement
When the ratio of number is much larger than a preset ratio numerical value (such as preset ratio can be set as 10:1), then it can determine that this is doubtful wide
The element of announcement is normal functional unit, so that the element of the doubtful advertisement is added to webpage white list library, not as to be filtered
Advertisement.Wherein, the number of clicks of generic web page advertisement can first pass through statistics in advance and obtain, and can also be preset as a smaller value.
Similarly, when closing the number of the webpage as judgment basis using user, due to the pass of normal function component
The closing rate that rate is much smaller than generic web page advertisement is closed, therefore when the closing number of the element of the doubtful advertisement and generic web page advertisement
Closing number ratio be much smaller than a preset ratio numerical value (such as preset ratio can be set as 1:10) when, then can determine this
The element of doubtful advertisement is normal functional unit, so that the element of the doubtful advertisement is added to webpage white list library, not as
Advertisement to be filtered.Wherein, the closing number of generic web page advertisement can first pass through statistics in advance and obtain, and it is smaller can also to be preset as one
Value.
Similarly, clear due to normal function component when browsing the duration of the webpage as judgment basis using user
Duration of looking at is much larger than the browsing duration of generic web page advertisement, therefore the browsing duration and generic web page of the element when the doubtful advertisement
It, then can be true when the ratio of the browsing duration of advertisement is much larger than a preset ratio numerical value (such as preset ratio can be set as 10:1)
The element of the fixed doubtful advertisement is normal functional unit, so that the element of the doubtful advertisement is added to webpage white list library, no
As advertisement to be filtered.Wherein, the browsing duration of generic web page advertisement can first pass through statistics in advance and obtain, and can also be preset as one
Smaller value.
In addition it is also possible to simultaneously using multiple user behavior datas in above-mentioned user behavior as judgment basis, thus
Further increase the accuracy of advertisement identification.Specifically, such as corresponding weight (example can be assigned to above-mentioned user behavior respectively
As based on experience value), then each score value is added, if being added to the element of the doubtful advertisement more than a preset threshold
Webpage white list library, not as advertisement to be filtered.
In addition, although in the present embodiment by listing the number of clicks of user, user close the number of the webpage, user
The duration of the webpage is browsed to illustrate user behavior data, but the present invention is not limited thereto, can also include other phases
What is closed is able to reflect user to the user behavior data of the taste of webpage.
S300: corresponding filtering rule is selected to carry out according to the feature of the extraction each advertisement to be filtered
Filtering.
In the present embodiment, an advertisement filter rule base can be pre-established, wherein setting for common advertisement type
Corresponding filtering rule.
Specifically, it for suspension advertisement, such as can be filtered out by the way of directly deleting the part resource such wide
It accuses, i.e., when detecting the picture that position remains unchanged, directly deletes child resource corresponding with the picture.
For bumper advertisements, the ad network's data being embedded in the js file can be directly deleted, while should be noted guarantee net
The complete of page structure (does not give the web page resources of carrying advertisement, advertising area will become blank, and reservation is accounted for when loading webpage
Position, thus will not materially affect structure of web page it is complete).
Such as in analyzing web page and after analyzing the characteristic of advertisement of webpage, if getting ad network's information, i.e. this series advertisements
Characteristic of advertisement in comprising ad elements as " src=http: //cpro.baidustatic.com ", therefore for example may be used
To set a filtering rule: when detecting above-mentioned ad elements, being filtered by regular expression to the series advertisements.This reality
It applies in example, which for example may is that < script type=" text/javascript " src=" http: //
Cpro.baidustatic.com/cpro/ui/c.js "></script>, but the present invention is not limited thereto.
The advertisement filter rule base can be it is preset, for example, can in webpage picture, Flash,
Filtering rule is arranged in the child resources such as JS, text, audio-video, comprising: asterisk wildcard matching expression and canonical (character string) matching
Expression formula.Wherein, asterisk wildcard matching expression and special symbol expression formula can be referred to as advertisement regular expression again.It is described wide
Regulation management function can be supported by accusing filtering rule library, i.e. the advertisement filter rule base is managed for configuration in permission user, example
Such as increased, deleted, changed or inquired operation to advertisement filter rule；The advertisement filter rule base can also support this
Ground store function allows to store advertisement filter rule on the terminal device and the operation such as is managed for configuration.
In the practical operation of the above method of the invention, system front end (i.e. webpage front-end exposition) can first be known first
Whether have in the third party's webpage not loaded newly advertisement (by detecting and being modified using webpage white list library automatically), such as
Fruit identifies advertisement, then issues corresponding filtering rule to client (i.e. end application APP) request；Receiving client
After the filtering rule of push, the advertisement of third party's webpage is filtered using the filtering rule.
Embodiment two
A kind of specific embodiment of device for filtering third party's web advertisement provided by the invention is described below.
As shown in Fig. 2, for a kind of structural representation for the device for filtering third party's web advertisement provided in an embodiment of the present invention
Figure；The device includes identification module, correction module and filtering module；
Identification module for parsing third party's webpage and identify doubtful web advertisement, and extracts the doubtful webpage
The feature of advertisement；
Correction module is obtained for being modified using webpage white list library to the doubtful web advertisement identified
Advertisement to be filtered；
Filtering module, for selecting corresponding filtering rule according to the feature of the extraction to each advertisement to be filtered
Then it is filtered.
The specific embodiment of above-mentioned modules is consistent with the specific embodiment of each method and step of embodiment one,
Details are not described herein.
Embodiment three
The embodiment of the present invention provides a kind of electronic equipment, as shown in figure 3, the electronic equipment includes at least: processor and depositing
Storage device；Computer program is stored on storage device, processor realizes this when executing the computer program on storage device
The method that invention any embodiment provides.
Electronic equipment in the embodiment of the present invention can include but is not limited to such as mobile phone, laptop, number
Radio receiver, PDA (personal digital assistant), PAD (tablet computer), PMP (portable media player), car-mounted terminal
The fixed terminal of the mobile terminal of (such as vehicle mounted guidance terminal) etc. and such as number TV, desktop computer etc..Fig. 3 shows
Electronic equipment out is only an example, should not function to the embodiment of the present disclosure and use scope bring any restrictions.
Example IV
The embodiment of the present invention provides a kind of computer readable storage medium, is stored with computer program, and the program is processed
The method that any embodiment of that present invention provides is realized when device executes.
It should be noted that computer-readable medium described in the disclosure can be calculation machine readable signal medium or calculating
Machine readable storage medium storing program for executing either the two any combination.Computer readable storage medium for example can be --- but it is unlimited
In system, device or the device of --- electricity, magnetic, optical, electromagnetic, infrared ray or semiconductor, or any above combination.It calculates
The more specific example of machine readable storage medium storing program for executing can include but is not limited to: have the electrical connection, portable of one or more conducting wires
Formula computer disk, hard disk, random access storage device (RAM), read-only memory (ROM), erasable programmable read only memory
(EPROM or flash memory), optical fiber, portable compact disc read-only memory (CD-ROM), light storage device, magnetic memory device or
The above-mentioned any appropriate combination of person.In the disclosure, computer readable storage medium can be it is any include or storage program
Tangible medium, which can be commanded execution system, device or device use or in connection.And in this public affairs
In opening, computer-readable signal media may include in a base band or as carrier wave a part propagate data-signal, wherein
Carry computer-readable program code.The data-signal of this propagation can take various forms, including but not limited to electric
Magnetic signal, optical signal or above-mentioned any appropriate combination.Computer-readable signal media can also be computer-readable storage
Any computer-readable medium other than medium, the computer-readable signal media can send, propagate or transmit for by
Instruction execution system, device or device use or program in connection.The journey for including on computer-readable medium
Sequence code can transmit with any suitable medium, including but not limited to: electric wire, optical cable, RF (radio frequency) etc. are above-mentioned
Any appropriate combination.
Above-mentioned computer-readable medium can be included in above-mentioned electronic equipment；It is also possible to individualism, and not
It is fitted into the electronic equipment.
In conclusion the embodiment of the present invention proposes a kind of method, apparatus of filtering third party's web advertisement, electronic equipment
And storage medium, it has the advantage that
The embodiment of the present invention identifies doubtful web advertisement by carrying out parsing to third party's webpage, and extracts doubtful webpage
The feature of advertisement, and the doubtful web advertisement identified is modified using webpage white list library, advertisement to be filtered is obtained,
And select corresponding filtering rule to be filtered according to the feature of doubtful web advertisement each advertisement to be filtered, from
And the advertisement in third party's webpage can be accurately filtered, avoid information needed for filtering out normal functional unit or user；
In addition the present invention can be such that the number of users being deposited on third party's webpage significantly increases, while it is clear so that user is accessed search result
Look at webpage content total amount increase and user rest on search result browsing webpage on duration it is longer；User is closed without manual
The advertisement in third party's webpage is closed, the user experience is improved.
Those of ordinary skill in the art may be aware that the embodiment in conjunction with disclosed in the embodiment of the present invention describe it is each
Exemplary unit and algorithm steps can be realized with the combination of electronic hardware or computer software and electronic hardware.These
Function is implemented in hardware or software actually, the specific application and design constraint depending on technical solution.Profession
Technical staff can use different methods to achieve the described function each specific application, but this realization is not answered
Think beyond the scope of this invention.
In embodiment provided herein, it should be understood that disclosed device and method can pass through others
Mode is realized.For example, the apparatus embodiments described above are merely exemplary, for example, the division of the unit, only
A kind of logical function partition, there may be another division manner in actual implementation, for example, multiple units or components can combine or
Person is desirably integrated into another system, or some features can be ignored or not executed.Another point, shown or discussed is mutual
Between coupling, direct-coupling or communication connection can be through some interfaces, the INDIRECT COUPLING or communication link of device or unit
It connects, can be electrical property, mechanical or other forms.
The unit as illustrated by the separation member may or may not be physically separated, aobvious as unit
The component shown may or may not be physical unit, it can and it is in one place, or may be distributed over multiple
In network unit.It can select some or all of unit therein according to the actual needs to realize the mesh of this embodiment scheme
's.
It, can also be in addition, the functional units in various embodiments of the present invention may be integrated into one processing unit
It is that each unit physically exists alone, can also be integrated in one unit with two or more units.
It, can be with if the function is realized in the form of SFU software functional unit and when sold or used as an independent product
It is stored in a computer readable storage medium.Based on this understanding, technical solution of the present invention is substantially in other words
The part of the part that contributes to existing technology or the technical solution can be embodied in the form of software products, the meter
Calculation machine software product is stored in a storage medium, including some instructions are used so that a computer equipment (can be a
People's computer, server or network equipment etc.) it performs all or part of the steps of the method described in the various embodiments of the present invention.
And storage medium above-mentioned includes: that USB flash disk, mobile hard disk, ROM, RAM, magnetic or disk etc. are various can store program code
Medium.
The above description is merely a specific embodiment, but scope of protection of the present invention is not limited thereto, any
Those familiar with the art in the technical scope disclosed by the present invention, can easily think of the change or the replacement, and should all contain
Lid is within protection scope of the present invention.Therefore, protection scope of the present invention should be subject to the protection scope in claims.
Claims (16)
1. a kind of method for filtering third party's web advertisement, which is characterized in that this method comprises:
Parsing third party's webpage simultaneously identifies doubtful web advertisement, extracts the feature of the doubtful web advertisement；
The doubtful web advertisement identified is modified using webpage white list library, obtains advertisement to be filtered；
Corresponding filtering rule is selected to be filtered according to the feature of the extraction each advertisement to be filtered.
2. the method according to claim 1, wherein the web advertisement includes suspension advertisement and bumper advertisements.
3. the method according to claim 1, wherein webpage white list library is preset.
4. the method according to claim 1, wherein webpage white list library is by analyzing user behavior number
According to foundation, and regular or real-time update.
5. according to the method described in claim 4, it is characterized in that, the user behavior data include user number of clicks,
User close the webpage number and/or user browse the webpage duration one or more user behavior datas.
6. the method according to claim 1, wherein the filtering rule is selected from an advertisement filter rule base
It selects, the advertisement filter rule base permission user increases, deletes, changing or the operation of query filter rule.
7. the method according to claim 1, wherein third party's webpage is to click to search after user's execution is searched for
The webpage that rope results link is opened.
8. a kind of device for filtering third party's web advertisement, which is characterized in that described device includes:
Identification module for parsing third party's webpage and identify doubtful web advertisement, and extracts the doubtful web advertisement
Feature；
Correction module is obtained for being modified using webpage white list library to the doubtful web advertisement identified to mistake
Filter advertisement；
Filtering module, for each advertisement to be filtered, according to the feature of the extraction, select corresponding filtering rule into
Row filtering.
9. device according to claim 8, which is characterized in that the web advertisement includes suspension advertisement and bumper advertisements.
10. device according to claim 8, which is characterized in that webpage white list library is preset.
11. device according to claim 8, which is characterized in that webpage white list library is by analyzing user behavior
What data were established, and regular or real-time update.
12. device according to claim 8, which is characterized in that the user behavior data include user number of clicks,
User close the webpage number and/or user browse the webpage duration one or more user behavior datas.
13. device according to claim 8, which is characterized in that the filtering rule is from an advertisement filter rule base
Selection, the advertisement filter rule base permission user increases, deletes, changing or the operation of query filter rule.
14. device according to claim 8, which is characterized in that third party's webpage is clicked after user executes search
The webpage that search result link is opened.
15. a kind of electronic equipment characterized by comprising processor and storage device are stored with calculating on the storage device
Machine program, the processor are realized described in claim 1 to 7 any one when executing the computer program on the storage device
Method.
16. a kind of computer readable storage medium, computer program, feature are stored on the computer readable storage medium
It is, claim 1 to 7 described in any item methods is realized when the computer program is executed by processor.
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| CN114936058A (en) * | 2022-04-30 | 2022-08-23 | 苏州浪潮智能科技有限公司 | Method and device for filtering webpage advertisements and storage medium |
| CN114936058B (en) * | 2022-04-30 | 2023-08-25 | 苏州浪潮智能科技有限公司 | Webpage advertisement filtering method, device and storage medium |
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Application publication date: 20190315 |