CN108280102A - Internet behavior recording method, device and user terminal - Google Patents
Internet behavior recording method, device and user terminal Download PDFInfo
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- CN108280102A CN108280102A CN201710069580.3A CN201710069580A CN108280102A CN 108280102 A CN108280102 A CN 108280102A CN 201710069580 A CN201710069580 A CN 201710069580A CN 108280102 A CN108280102 A CN 108280102A
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- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/953—Querying, e.g. by the use of web search engines
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Abstract
A kind of internet behavior recording method of present invention offer, device and user terminal, the method includes：When opening a website in browser, detect whether the website is pre-defined Vertical Website, the Vertical Website is the website for providing specific area information or related service；When the website opened in the browser is Vertical Website, searched and the matched recognition rule of the Vertical Website in the recognition rule to prestore from user terminal；The data that operation behavior of the user on the Vertical Website generates are identified and recorded according to the recognition rule, and the subscriber identity information of the data and the user terminal generated according to the operation behavior generates the internet behavior record file of preset format；Internet behavior record file is sent to the server and carries out user's portrait.In this way, the data that can accurately reflect the true hobby of user or behavioural habits can be collected into, help to implement accurately user's portrait to user.
Description
Technical field
The present invention relates to user interest Portrait brand technology fields, in particular to a kind of internet behavior recording method, device
And user terminal.
Background technology
User's Portrait brand technology is a kind of to take out a mark by the social property of user, action behavior or hobby etc.
The technology of the user model of labelization.In user's Portrait brand technology, internet behavior can effectively reflect the custom or hobby of user,
Collection to internet behavior is vital part in user's portrait.In the internet behavior recording method of the prior art, indifference
The data not generated to user's internet behavior are collected, which includes useless, cannot reflect user really custom or
The behavioral data (being such as not intended to the page clicked to enter) of hobby, thus the data being collected into are lengthy and jumbled, to data transmission and data point
Analysis causes very big interference, causes user to draw a portrait inaccurate.
Invention content
In order to overcome above-mentioned deficiency in the prior art, the purpose of the present invention is to provide a kind of internet behavior record sides
Method is applied to the user terminal being connect with server communication, the method includes：
When opening a website in browser, detect whether the website is pre-defined Vertical Website, the vertical web
It is the website for providing specific area information or related service to stand；
Searched when the website opened in the browser is Vertical Website, in the recognition rule to prestore from user terminal with
The matched recognition rule of the Vertical Website；
The data that operation behavior of the user on the Vertical Website generates, and root are identified and recorded according to the recognition rule
The subscriber identity information of the data and the user terminal that are generated according to the operation behavior generates the internet behavior record of preset format
File；
Internet behavior record file is sent to the server and carries out user's portrait.
Another object of the present invention is to provide a kind of internet behavior recording devices, applied to what is connect with server communication
User terminal, described device include：
Detection module, for when opening a website in browser, detecting whether the website is pre-defined vertical web
It stands, the Vertical Website is the website for providing specific area information or related service；
Recognition rule matching module, for when the website opened in the browser be Vertical Website when, from user terminal
It is searched and the matched recognition rule of the Vertical Website in the recognition rule to prestore；
Behavior record module, for operation row of the user on the Vertical Website to be identified and recorded according to the recognition rule
Default lattice are generated for the subscriber identity information of the data of generation, and the data and the user terminal generated according to the operation behavior
The internet behavior of formula records file；
Sending module carries out user's portrait for internet behavior record file to be sent to the server.
Another object of the present invention is to provide a kind of user terminals, are connect with server communication, the user terminal packet
It includes：
Memory；
Processor；And
Internet behavior recording device, the internet behavior recording device are installed in the memory, and include one or
Multiple software function modules executed by the processor, described device include：
Detection module, for when opening a website in browser, detecting whether the website is pre-defined vertical web
It stands, the Vertical Website is the website for providing specific area information or related service；
Recognition rule matching module, for when the website opened in the browser be Vertical Website when, from user terminal
It is searched and the matched recognition rule of the Vertical Website in the recognition rule to prestore；
Behavior record module, for operation row of the user on the Vertical Website to be identified and recorded according to the recognition rule
Default lattice are generated for the subscriber identity information of the data of generation, and the data and the user terminal generated according to the operation behavior
The internet behavior of formula records file；
Sending module carries out user's portrait for internet behavior record file to be sent to the server.
Another object of the present invention is to provide a kind of internet behavior recording methods, are applied to server, the server
It is connect with the user terminal communication of the above-mentioned offer of the present invention, the server includes one for recording all kinds of online rows generations of user
Data and the internet behavior weight database；The method includes：
The internet behavior record file that the user terminal is sent is received, analysis obtains in the internet behavior record file
The data of user's internet behavior generation are simultaneously stored to the database；
According to the data that the internet behavior generates, the weighted value of the internet behavior in the database is updated.
Another object of the present invention is to provide a kind of internet behavior recording devices, are applied to server, the server
It is connect with the user terminal communication of the above-mentioned offer of the present invention, the server includes one for recording all kinds of online rows generations of user
Data and the internet behavior weight database；Described device includes：
Data acquisition module records file for receiving the internet behavior that the user terminal is sent, analyzes described in obtaining
Internet behavior records the data that user's internet behavior generates in file and stores to the database；
Weight update module, the data for being generated according to the internet behavior, updates the online row in the database
For weighted value.
In terms of existing technologies, the invention has the advantages that：
Internet behavior recording method, device and server provided by the invention, it is corresponding by being used for different websites
Recognition rule, collect the data that user generates in the internet behavior of Vertical Website, can be collected into that accurately reflect user true
The data of real hobby or behavioural habits help to implement accurately user's portrait to user.
Description of the drawings
In order to illustrate the technical solution of the embodiments of the present invention more clearly, below will be to needed in the embodiment attached
Figure is briefly described, it should be understood that the following drawings illustrates only certain embodiments of the present invention, therefore is not construed as pair
The restriction of range for those of ordinary skill in the art without creative efforts, can also be according to this
A little attached drawings obtain other relevant attached drawings.
Fig. 1 is the interaction schematic diagram of user terminal provided in an embodiment of the present invention and server；
Fig. 2 is user terminal schematic diagram provided in an embodiment of the present invention；
Fig. 3 is one of the flow chart of internet behavior recording method provided in an embodiment of the present invention；
Fig. 4 is the flow chart that predetermined registration operation judges in the embodiment of the present invention；
Fig. 5 is one of the schematic diagram of internet behavior device provided in an embodiment of the present invention；
Fig. 6 is the two of the flow chart of internet behavior recording method provided in an embodiment of the present invention；
Fig. 7 is the two of the schematic diagram of internet behavior device provided in an embodiment of the present invention.
Icon：100- user terminals；110 (210)-internet behavior recording device；111- detection modules；112- recognition rules
Matching module；113- behavior record modules；1131- retrieves behavior record submodule；1132- vaild acts screen submodule；
114- sending modules；115- recognition rule inspection modules；116- recognition rule acquisition modules；120- memories；130- processors；
140- communication units；200- servers；211- data acquisition modules；212- weight update modules；300- networks.
Specific implementation mode
In order to make the object, technical scheme and advantages of the embodiment of the invention clearer, below in conjunction with the embodiment of the present invention
In attached drawing, technical scheme in the embodiment of the invention is clearly and completely described, it is clear that described embodiment is
A part of the embodiment of the present invention, instead of all the embodiments.The present invention being usually described and illustrated herein in the accompanying drawings is implemented
The component of example can be arranged and be designed with a variety of different configurations.
Therefore, below the detailed description of the embodiment of the present invention to providing in the accompanying drawings be not intended to limit it is claimed
The scope of the present invention, but be merely representative of the present invention selected embodiment.Based on the embodiments of the present invention, this field is common
The every other embodiment that technical staff is obtained without creative efforts belongs to the model that the present invention protects
It encloses.
It should be noted that：Similar label and letter indicate similar terms in following attached drawing, therefore, once a certain Xiang Yi
It is defined, then it further need not be defined and explained in subsequent attached drawing in a attached drawing.
In the description of the present invention, it is also necessary to which explanation is unless specifically defined or limited otherwise, term " setting ",
" installation ", " connected ", " connection " shall be understood in a broad sense, for example, it may be fixedly connected, may be a detachable connection or one
Connect to body；It can be mechanical connection, can also be electrical connection；It can be directly connected, it can also be indirect by intermediary
It is connected, can is the connection inside two elements.For the ordinary skill in the art, on being understood with concrete condition
State the concrete meaning of term in the present invention.
As shown in Figure 1, being that the interaction that is communicated with server 200 of user terminal 100 that present pre-ferred embodiments provide is shown
It is intended to.The user terminal 100 can be communicated by network 300 with the server 200, with realize user terminal 100 with
Data communication between server 200 or interaction.
In the present embodiment, the server 200 may be, but not limited to, web (website) server, ftp (file
Transfer protocol, File Transfer Protocol) server etc..The user terminal 100 may be, but not limited to, intelligent hand
Machine, PC (personal computer, PC), tablet computer, personal digital assistant (personal digital
Assistant, PDA), mobile internet surfing equipment (mobile Internet device, MID) etc..
The network 300 may be, but not limited to, cable network or wireless network.
As shown in Fig. 2, being the block diagram of user terminal 100 shown in FIG. 1.The user terminal 100 includes online
Behavior record device 110, memory 120, processor 130, communication unit 140.
The memory 120, processor 130 and 140 each element of communication unit are directly or indirectly electrical between each other
Connection, to realize the transmission or interaction of data.For example, these elements can pass through one or more communication bus or letter between each other
Number line, which is realized, to be electrically connected.The internet behavior recording device 110 include it is at least one can be with software or firmware (firmware)
Form be stored in the memory 120 or be solidificated in the operating system (operating of the user terminal 100
System, OS) in software function module.The processor 130 is for executing the executable mould stored in the memory 120
Block, such as software function module included by the internet behavior recording device 110 and computer program etc..
Wherein, the memory 120 may be, but not limited to, random access memory (Random Access
Memory, RAM), read-only memory (Read Only Memory, ROM), programmable read only memory (Programmable
Read-Only Memory, PROM), erasable read-only memory (Erasable Programmable Read-Only
Memory, EPROM), electricallyerasable ROM (EEROM) (Electric Erasable Programmable Read-Only
Memory, EEPROM) etc..Wherein, memory 120 is for storing program, the processor 130 after receiving and executing instruction,
Execute described program.The communication unit 140 is used to establish the user terminal 100 and server 200 by the network 300
Between communication connection, and for pass through 300 transceiving data of the network.
Fig. 3 is please referred to, Fig. 3 is a kind of flow of internet behavior recording method applied to user terminal 100 shown in FIG. 1
Figure, below will be to the method includes each steps to be described in detail.
Step S110 detects whether the website is pre-defined Vertical Website when opening a website in browser.This
In embodiment, the Vertical Website can be the website for providing specific area information or related service.
Such as, the comprehensive website such as Sina, Sohu, Baidu, Tencent includes the bulk information of every field, and user is comprehensive
Some may be wrapped in internet behavior data on website cannot accurately reflect the data of the true hobby of user or behavioural habits,
Such as the page that user puts out unintentionally, or because faulty operation open non-real desire browsing website.And Vertical Website is carried because of it
The resource of confession is with strong points, the internet behavior data on Vertical Website can most effective reflection user in the emerging of some field
Interest hobby or behavioural habits.Therefore in the present embodiment, the internet behavior data to user on Vertical Website are collected, with
It draws a portrait in user.
Specifically, when the user terminal 100 detects that user opens website in a browser, open net is detected first
Whether stand is pre-defined Vertical Website.In the present embodiment, the user terminal 100 can receive it is input by user
To the corresponding website of 200 request detection of the server network address whether it is Vertical Website after network address.In addition, the user terminal
100 can also be after receiving network address input by user, inquiry judging network address pair in the Vertical Website list of itself storage
Answer whether website is Vertical Website.
When open website is not pre-defined Vertical Website, then the internet behavior carried out in website is not generated
Data be collected；When open website is pre-defined Vertical Website, by step S120 and later the step of pair
The data that internet behavior on the website generates are collected.
Step S120, when the website opened in the browser is Vertical Website, the identification to prestore from user terminal is advised
It is searched and the matched recognition rule of the Vertical Website in then.
Specifically, recognition rule corresponding with each Vertical Website is stored in the user terminal 100, in the present embodiment
In, it can be searched and the matched recognition rule of the Vertical Website according to the domain name of Vertical Website.
Record has a data item that acquisition and recording is needed on Vertical Website in the recognition rule, and the recognition rule can be with
By Protocol Buffer, Json or other language etc. format writings.By taking Json formats as an example, the recognition rule can
Think following form：
Further, since the page structure of each Vertical Website may occur to update or change, in the present embodiment, institute
It states and may include an effective time in recognition rule, described effective time mark recognition rule is obtained by the user terminal 100
How long fail afterwards after taking.
The user terminal 100 when browser is opened for the recognition rule of the Vertical Website, according to obtaining the knowledge
The effective time and current point in time at irregular time point, the recognition rule, judge whether the recognition rule is effective.When the knowledge
When other rules ineffective, first the corresponding effective recognition rule of the Vertical Website is obtained from the server 200 and be stored in the use
Family terminal 100.
In the present embodiment, the effective time generates time and recognition rule of recognition rule according to server 200
Default retain duration and determine.By taking one assumes scene as an example, the duration that retains could be provided as 7 days, i.e., 604800 seconds, false
If the time point that the server 200 generates the recognition rule of Vertical Website A is T0, then to before time point T0+604800 second,
The recognition rule is all effective.If user terminal 100 is T0+86400 seconds (just 1 day after rule generates) from the clothes
Device 200 of being engaged in obtains the recognition rule, then in the recognition rule issued " it is effective represented by effective_period " fields
Duration should be：604800-86400=518400 seconds (6 days).I.e. for any one vertical web defined in server 200
The recognition rule stood retains the random time point in duration (7 days) at it, and the user terminal 100 obtains the term of validity of rule,
It should be the difference of " retaining duration " and " current point in time ".In this way, ensure that the validity of the recognition rule.
Further, if the user terminal 100 be not detected with the matched recognition rule of a certain Vertical Website, mark
The Vertical Website be without matched recognition rule, and after being set in certain time limit (can be preset as 7 days, also can be by the use
Family terminal 100 dynamically adjusts), the Vertical Website is inquired to the server 200 whether there is recognition rule again.In this way, can
Guarantee the recognition rule of the Vertical Website of acquisition latest definition.
Step S130 is identified according to the recognition rule and is recorded what operation behavior of the user on the Vertical Website generated
Data, and the subscriber identity information of the data and the user terminal 100 generated according to the operation behavior generates preset format
Internet behavior records file.
Since the retrieval behavior in the internet behavior of user can most reflect the direct hobby or wish of user, therefore at this
In embodiment, the user terminal 100 collects user in the enterprising row information retrieval of Vertical Website, is operated to retrieval result
The data of generation, the precision higher that user can be made to draw a portrait.The user terminal 100 is detecting user described vertical
When the enterprising row information search operaqtion in website, operation behavior of the record user to retrieval result in internet behavior records file.
Since the operation behavior of retrieval result may include multiple types, in the present embodiment, according to wherein best embodying
User browses the behavior of wish, is provided with the predetermined registration operation that retrieval result is directed on the Vertical Website.The recognition rule
Including at least one predetermined registration operation, meet when the user terminal 100 detects the operation carried out to the retrieval result
When the predetermined registration operation, retains the data of operation behavior generation, be not inconsistent when detecting the operation carried out to the retrieval result
When closing the predetermined registration operation, the data of operation behavior generation are abandoned.
In the present embodiment, the predetermined registration operation may include from the corresponding display page of resource link that retrieval obtains
Open or jump to the new page.By taking situation described in step S120 as an example, as " result_click_ in recognition rule
When the value of collect_method " items is " chosen ", indicate that the predetermined registration operation may include the resource chain obtained from retrieval
It connects in the corresponding display page and opens or jump to the new page.
In detail, the process that the user terminal 100 records the data that operation behavior generates includes sub-step S201, sub-step
Rapid S202, sub-step S023 and sub-step S204.Please refer to Fig. 4, below sub-paragraphs S201, sub-step S202, sub-step
S023 and sub-step S204 are described in detail.
Sub-step S201 receives the clicking operation to the resource link in the retrieval result, obtains and record the resource
The link information of link, wherein the link information includes the display text and money in the corresponding page-tag of the resource link
Linking sources address.
Preferably, resource location information is may also include in the recognition rule, the resource location information includes described
Position of the corresponding page-tag of resource link in the page file of the Vertical Website retrieval result page.With in step S120
For the situation, " resource_entry " item is the resource location information in the recognition rule.In the present embodiment,
Xpath modes can be used to be defined, multiple paths xpath are supported in definition, between special symbol (such as comma) can be used to separate.Such as
The resource location information is " id (' results')/x:div[3]/x:div[2]/x:When a ", the connection letter of the resource is indicated
Breath is recorded in the 3rd level-one div subtab of div tag that id in the html files of result of page searching is results
In a labels in 2nd two level div subtab.
The user terminal 100 receives the clicking operation on the retrieval result page, and judgement is clicked resource link
Corresponding page-tag position whether with the page-tag position consistency that is indicated in the resource location information.When the page mark
When signing position consistency, the link information recorded in the page-tag is obtained.
Further, the user terminal 100 is first sentenced according to the resource location information when opening result of page searching
Break and whether there is the label consistent with the resource location information path in the searched page, when not finding and the Resource orientation
When the consistent label of information path, it is determined as that this search behavior does not retrieve corresponding as a result, then terminating this online row
For record.
Sub-step S202 shows the resource page of the resource link according to the resource link address, and detects aobvious at this
The operation executed on the resource page shown.
The user terminal 100 is according to the resource link Address requests of acquisition and shows resource page, and detects described
Operation on resource page.
Sub-step S203, when detect open or jump to the new page from the resource page of the display when, retain note
The corresponding link information of the resource page of record.
The user terminal 100 detects when opening or jump to the new page from the resource page of the display, judgement
This operation executed meets the predetermined registration operation, then the corresponding link information of the resource page of reservation record.
Sub-step S204, when detecting that the resource page of the display is closed and is not turned on or jumps on the resource page
When going to the new page, the corresponding link information of the resource page of deletion record.
In detail, the user terminal 100 detects that the resource page of the display is closed and does not have on the resource page
When having opening or jumping to the new page, then it is assumed that this operation executed does not meet the predetermined registration operation, and then can delete note
The corresponding link information of the resource page of record.
It is worth noting that the definition of above-mentioned predetermined registration operation is only a kind of embodiment provided in this embodiment, according to not
The structure of same Website page file or different demand datas, can define the predetermined registration operation of other forms, e.g., described default
Operation can be only the clicking operation to search result.
In this embodiment, the form of expression of the internet behavior record file can be as follows：
Internet behavior record file is sent to the server 200 and carries out user's portrait by step S140.
In the present embodiment, can also include retrieval input by user in search operaqtion in the internet behavior record file
Word, the address of retrieval request and cookie fields etc., for the also page of original subscriber's search in drawing a portrait in user to acquire use
User data.
Fig. 5 is please referred to, the present embodiment also provides a kind of internet behavior recording device 110, is applied to communicate with server 200
The user terminal 100 of connection, described device include detection module 111, recognition rule matching module 112, behavior record module 113
And sending module 114.
The detection module 111, for when opening a website in browser, detecting whether the website is pre-defined
Vertical Website.In the present embodiment, the Vertical Website can be the website for providing specific area information or related service.
In the present embodiment, the detection module 111 can be used for executing step S110 shown in Fig. 3, about the detection mould
The specific descriptions of block 111 can join the description to the step S110.
Further, the recognition rule includes the effective time of the recognition rule；Described device further includes identification rule
Then inspection module and recognition rule acquisition module.
The recognition rule inspection module is advised for the recognition rule for the Vertical Website according to the identification is obtained
The effective time and current point in time at time point, the recognition rule then judge whether the recognition rule is effective；
The recognition rule acquisition module, for when the recognition rule is invalid, it is vertical to obtain this from the server 200
The corresponding effective recognition rule in website is simultaneously stored in the user terminal 100.
The recognition rule matching module 112, for when the website opened in the browser be Vertical Website when, from
It is searched and the matched recognition rule of the Vertical Website in the recognition rule that family terminal prestores.
In the present embodiment, the recognition rule matching module 112 can be used for executing step S120 shown in Fig. 3, about institute
Description to the step S120 can be joined by stating the specific descriptions of recognition rule matching module 112.
The behavior record module 113, for user to be identified and recorded according to the recognition rule in the Vertical Website
Operation behavior generate data, and according to the operation behavior generate data and the user terminal 100 user identity believe
The internet behavior that breath generates preset format records file.
In the present embodiment, the behavior record module 113 can be used for executing step S130 shown in Fig. 3, about the row
It can join the description to the step S130 for the specific descriptions of logging modle 113.
Further, the data that the operation behavior generates include user when the Vertical Website carries out information retrieval,
The data of operation generation are carried out to retrieval result.
Further, the recognition rule includes at least one presetting for retrieval result on the Vertical Website
Operation；The behavior record module 113 includes that retrieval behavior record submodule 1131 and vaild act screen submodule 1132.
The retrieval behavior record submodule 1131, for detecting user in the enterprising row information inspection of the Vertical Website
When rope operates, operation behavior of the record user to retrieval result in internet behavior records file；
The vaild act screens submodule 1132, meets institute for that ought detect the operation carried out to the retrieval result
When stating predetermined registration operation, retains the data of operation behavior generation, do not met when detecting the operation carried out to the retrieval result
When the predetermined registration operation, the data of operation behavior generation are abandoned.
Further, the predetermined registration operation includes opening or jumping from the corresponding display page of resource link that retrieval obtains
Go to the new page；The mode of the vaild act screening 1132 recording internet behavior of submodule, including：
The clicking operation to the resource link in the retrieval result is received, the link letter of the resource link is obtained and record
Breath, wherein the link information includes display text and resource link address in the corresponding page-tag of the resource link；
The resource page of the resource link is shown according to the resource link address, and detects the resource page in the display
The operation of upper execution；
When detect open or jump to the new page from the resource page of the display when, the resource page of reservation record
The corresponding link information in face；
When detecting that the resource page of the display is closed and is not turned on or jumps to new page on the resource page
When face, the corresponding link information of the resource page of deletion record.
Further, further include resource location information in the recognition rule, the resource location information includes described
Position of the corresponding page-tag of resource link in the page file of the Vertical Website retrieval result page；The vaild act
Screening submodule 1132 obtains and records the mode of link information, including：
The clicking operation on the retrieval result page is received, judgement is clicked the corresponding page-tag position of resource link
Set whether with the page-tag position consistency that is indicated in the resource location information；
When the page-tag position consistency, the link information recorded in the page-tag is obtained.
The sending module 114 carries out user for internet behavior record file to be sent to the server 200
Portrait.
In the present embodiment, the sending module 114 can be used for executing step S140 shown in Fig. 3, about the transmission mould
The specific descriptions of block 114 can join the description to the step S140.
Further, the internet behavior record file includes the term of the search operaqtion, retrieval request address
And cookie fields.
Fig. 6 is please referred to, Fig. 6 is a kind of flow chart of internet behavior collection method applied to server 200 shown in Fig. 1,
The server 200 is communicated to connect with user terminal 100 provided in this embodiment, and the server 200 includes one for recording
The database for the data and the internet behavior weight that all kinds of internet behaviors of user generate, below will be to the method includes each
A step is described in detail.
Step S310, receives the internet behavior record file of the transmission of the user terminal 100, and analysis obtains the online row
To record the data of user's internet behavior generation in file and storing to the database.
In the present embodiment, the server 200 extracts the data or go according to the online that the internet behavior generates
For the related content that the data of generation are crawled by web crawlers, and the information for structuring is arranged, for example, to novel class
Vertical Website, the data preparation that the internet behavior is generated are following items：
Target resource：Resource name+authors' name
Target resource chained address：Resource link address (address of resource page)
Verticals categories：The type of Vertical Website
Resource class：The resource class extracted
The server 200 establishes exclusive target resource tables of data and resource as unit of user, for each user
Categorical data table, and in the database by the storage of the data of above-mentioned arrangement.
Step S320 updates the weight of the internet behavior in the database according to the data that the internet behavior generates
Value.
In the present embodiment, using subscriber identity information as major key, verticals categories/target resource/target resource chain is grounded
The structural datas such as location are deposited into database as record.
If it is newly-increased record that database, which does not have identical record, this time, weighted value may be set to 100.
If there are identical records, i.e. field values all phases such as identity/verticals categories/resource class of user for database
Together, have identical resource class attribute before the user, then the weighted value in current record is updated (as increased
100)。
In this way, convenient for using user verticals categories in resource class representation data when, for there are multiple resources
The user of classification, can by weighted value mostly with it is few, come distinguish its to the height of the interest-degree of different resource class with it is low.Power
Weight values are higher, illustrate that the interest-degree of user is bigger.
Fig. 7 is please referred to, the present embodiment also provides a kind of internet behavior recording device 210, is applied to server 200, described
Server 200 is communicated to connect with user terminal 100 provided in this embodiment, and the server 200 includes one for recording user
The database of data and the internet behavior weight that all kinds of online rows generate；Described device includes data acquisition module 211
And weight update module 212.
The data acquisition module 211, the internet behavior for receiving the transmission of the user terminal 100 record file, point
Analysis obtains the data that user's internet behavior generates in the internet behavior record file and stores to the database.
In the present embodiment, the data acquisition module 211 can be used for executing step S310 shown in fig. 6, about the number
It can join the description to the step S310 according to the specific descriptions of acquisition module 211.
The weight update module 212, the data for being generated according to the internet behavior, updating should in the database
The weighted value of internet behavior.
In the present embodiment, the weight update module 212 can be used for executing step S320 shown in fig. 6, about the power
The specific descriptions of weight update module 212 can join the description to the step S320.
In conclusion internet behavior recording method, device and server provided by the invention, by for different websites
Using corresponding recognition rule, the data that user generates in the internet behavior of Vertical Website are collected, can be collected into can be accurately anti-
The data for reflecting the true hobby of user or behavioural habits help to implement accurately user's portrait to user.
In embodiment provided herein, it should be understood that disclosed device and method, it can also be by other
Mode realize.The apparatus embodiments described above are merely exemplary, for example, the flow chart and block diagram in attached drawing are shown
The device of multiple embodiments according to the present invention, the architectural framework in the cards of method and computer program product, function
And operation.In this regard, each box in flowchart or block diagram can represent one of a module, section or code
Point, a part for the module, section or code includes one or more for implementing the specified logical function executable
Instruction.It should also be noted that at some as in the realization method replaced, the function of being marked in box can also be attached to be different from
The sequence marked in figure occurs.For example, two continuous boxes can essentially be basically executed in parallel, they also may be used sometimes
To execute in the opposite order, this is depended on the functions involved.It is also noted that each of block diagram and or flow chart
The combination of box in box and block diagram and or flow chart, function or the dedicated of action are based on as defined in execution
The system of hardware is realized, or can be realized using a combination of dedicated hardware and computer instructions.
In addition, each function module in each embodiment of the present invention can integrate to form an independent portion
Point, can also be modules individualism, can also two or more modules be integrated to form an independent part.
It, can be with if the function is realized and when sold or used as an independent product in the form of software function module
It is stored in a computer read/write memory medium.Based on this understanding, technical scheme of the present invention is substantially in other words
The part of the part that contributes to existing technology or the technical solution can be expressed in the form of software products, the meter
Calculation machine software product is stored in a storage medium, including some instructions are used so that a computer equipment (can be
People's computer, server or network equipment etc.) it performs all or part of the steps of the method described in the various embodiments of the present invention.
And storage medium above-mentioned includes：USB flash disk, mobile hard disk, read-only memory (ROM, Read-Only Memory), arbitrary access are deposited
The various media that can store program code such as reservoir (RAM, Random Access Memory), magnetic disc or CD.
It should be noted that herein, relational terms such as first and second and the like are used merely to a reality
Body or operation are distinguished with another entity or operation, are deposited without necessarily requiring or implying between these entities or operation
In any actual relationship or order or sequence.Moreover, the terms "include", "comprise" or its any other variant are intended to
Non-exclusive inclusion, so that the process, method, article or equipment including a series of elements is not only wanted including those
Element, but also include other elements that are not explicitly listed, or further include for this process, method, article or equipment
Intrinsic element.In the absence of more restrictions, the element limited by sentence "including a ...", it is not excluded that
There is also other identical elements in process, method, article or equipment including the element.
The foregoing is only a preferred embodiment of the present invention, is not intended to restrict the invention, for the skill of this field
For art personnel, the invention may be variously modified and varied.All within the spirits and principles of the present invention, any made by repair
Change, equivalent replacement, improvement etc., should all be included in the protection scope of the present invention.It should be noted that：Similar label and letter exist
Similar terms are indicated in following attached drawing, therefore, once being defined in a certain Xiang Yi attached drawing, are then not required in subsequent attached drawing
It is further defined and is explained.
The above description is merely a specific embodiment, but scope of protection of the present invention is not limited thereto, any
Those familiar with the art in the technical scope disclosed by the present invention, can easily think of the change or the replacement, and should all contain
Lid is within protection scope of the present invention.Therefore, the protection scope of the present invention shall be subject to the protection scope of the claims.
Claims (20)
1. a kind of internet behavior recording method is applied to the user terminal being connect with server communication, which is characterized in that the side
Method includes：
When opening a website in browser, detect whether the website is pre-defined Vertical Website, the Vertical Website is
The website of specific area information or related service is provided；
When the website opened in the browser is Vertical Website, searches in the recognition rule to prestore from user terminal and hang down with this
The matched recognition rule in straight website；
The data that operation behavior of the user on the Vertical Website generates are identified and recorded according to the recognition rule, and according to institute
The subscriber identity information of the data and the user terminal of stating operation behavior generation generates the internet behavior record file of preset format；
Internet behavior record file is sent to the server and carries out user's portrait.
2. according to the method described in claim 1, it is characterized in that, the data that the operation behavior generates include user described
When Vertical Website carries out information retrieval, the data of operation generation are carried out to retrieval result.
3. according to the method described in claim 2, it is characterized in that, the recognition rule includes at least one described vertical
The predetermined registration operation of retrieval result is directed on website；
The data that operation behavior of the user on the Vertical Website is identified and recorded according to the recognition rule and is generated, and root
The subscriber identity information of the data and the user terminal that are generated according to the operation behavior generates the internet behavior record of preset format
The step of file, including：
When detecting user in the enterprising row information search operaqtion of the Vertical Website, records and use in internet behavior records file
Operation behavior of the family to retrieval result；
When detect the predetermined registration operation is met to the operation that the retrieval result carries out when, retain the operation behavior generation number
According to, when detect the predetermined registration operation is not met to the operation that the retrieval result carries out when, abandon the operation behavior generation
Data.
4. according to the method described in claim 3, it is characterized in that, the predetermined registration operation includes the resource link obtained from retrieval
The new page is opened or jumps in the corresponding display page；
It is described when detect the predetermined registration operation is met to the operation that the retrieval result carries out when, retain the operation behavior generation
Data, when detect the predetermined registration operation is not met to the operation that the retrieval result carries out when, abandon the operation behavior production
The step of raw data, including：
The clicking operation to the resource link in the retrieval result is received, the link information of the resource link is obtained and record,
Wherein, the link information includes the display text in the corresponding page-tag of the resource link and resource link address；
The resource page of the resource link is shown according to the resource link address, and is detected and held on the resource page of the display
Capable operation；
When detect open or jump to the new page from the resource page of the display when, the resource page pair of reservation record
The link information answered；
When detecting that the resource page of the display is closed and when being not turned on or jump to the new page on the resource page,
The corresponding link information of the resource page of deletion record.
5. according to the method described in claim 4, it is characterized in that, further include resource location information in the recognition rule, institute
It includes the page of the corresponding page-tag of the resource link in the Vertical Website retrieval result page to state resource location information
Position in file；
The clicking operation received to the resource link in the retrieval result obtains and records the link letter of the resource link
The step of breath, including：
The clicking operation on the retrieval result page is received, judgement, which is clicked the corresponding page-tag position of resource link, is
The page-tag position consistency indicated in the no and resource location information；
When the page-tag position consistency, the link information recorded in the page-tag is obtained.
6. according to the method described in claim 2, it is characterized in that, internet behavior record file includes the retrieval behaviour
Term, retrieval request address and the cookie fields of work.
7. according to the method described in claim 1, it is characterized in that, the recognition rule include the recognition rule it is effective when
It is long；The method further includes：
For the recognition rule of the Vertical Website, according to obtain time point of the recognition rule, the recognition rule it is effective when
Long and current point in time, judges whether the recognition rule is effective；
When the recognition rule is invalid, obtains the corresponding effective recognition rule of the Vertical Website from the server and be stored in institute
State user terminal.
8. a kind of internet behavior recording device is applied to the user terminal being connect with server communication, which is characterized in that the dress
Set including：
Detection module, for when opening a website in browser, detecting whether the website is pre-defined Vertical Website, institute
It is the website for providing specific area information or related service to state Vertical Website；
Recognition rule matching module, for when the website opened in the browser is Vertical Website, prestoring from user terminal
Recognition rule in search with the matched recognition rule of the Vertical Website；
Behavior record module, for operation behavior production of the user on the Vertical Website to be identified and recorded according to the recognition rule
Raw data, and the subscriber identity information of the data and the user terminal generated according to the operation behavior generates preset format
Internet behavior records file；
Sending module carries out user's portrait for internet behavior record file to be sent to the server.
9. device according to claim 8, which is characterized in that the data that the operation behavior generates include user described
When Vertical Website carries out information retrieval, the data of operation generation are carried out to retrieval result.
10. device according to claim 9, which is characterized in that the recognition rule includes at least one described vertical
The predetermined registration operation of retrieval result is directed on straight website；The behavior record module includes：
Behavior record submodule is retrieved, for when detecting user in the enterprising row information search operaqtion of the Vertical Website,
Internet behavior records the operation behavior that user is recorded in file to retrieval result；
Vaild act screens submodule, meets the predetermined registration operation for that ought detect the operation carried out to the retrieval result
When, retain the data of operation behavior generation, the default behaviour is not met to the operation that the retrieval result carries out when detecting
When making, the data of operation behavior generation are abandoned.
11. device according to claim 10, which is characterized in that the predetermined registration operation includes the resource chain obtained from retrieval
It connects in the corresponding display page and opens or jump to the new page；The side of the vaild act screening submodule recording internet behavior
Formula, including：
The clicking operation to the resource link in the retrieval result is received, the link information of the resource link is obtained and record,
Wherein, the link information includes the display text in the corresponding page-tag of the resource link and resource link address；
The resource page of the resource link is shown according to the resource link address, and is detected and held on the resource page of the display
Capable operation；
When detect open or jump to the new page from the resource page of the display when, the resource page pair of reservation record
The link information answered；
When detecting that the resource page of the display is closed and when being not turned on or jump to the new page on the resource page,
The corresponding link information of the resource page of deletion record.
12. according to the devices described in claim 11, which is characterized in that further include resource location information in the recognition rule,
The resource location information includes the page of the corresponding page-tag of the resource link in the Vertical Website retrieval result page
Position in file；The vaild act screening submodule obtains and records the mode of link information, including：
The clicking operation on the retrieval result page is received, judgement, which is clicked the corresponding page-tag position of resource link, is
The page-tag position consistency indicated in the no and resource location information；
When the page-tag position consistency, the link information recorded in the page-tag is obtained.
13. device according to claim 9, which is characterized in that the internet behavior record file includes the retrieval
Term, retrieval request address and the cookie fields of operation.
14. device according to claim 8, which is characterized in that the recognition rule include the recognition rule it is effective when
It is long；Described device further includes：
Recognition rule inspection module, for the recognition rule for the Vertical Website, according to the time for obtaining the recognition rule
Point, the effective time of the recognition rule and current point in time judge whether the recognition rule is effective；
Recognition rule acquisition module, for when the recognition rule is invalid, it is corresponding to obtain the Vertical Website from the server
Effective recognition rule is simultaneously stored in the user terminal.
15. a kind of user terminal, connect with server communication, which is characterized in that the user terminal includes：
Memory；
Processor；And
Internet behavior recording device, the internet behavior recording device are installed in the memory, and include one or more
The software function module executed by the processor, described device include：
Detection module, for when opening a website in browser, detecting whether the website is pre-defined Vertical Website, institute
It is the website for providing specific area information or related service to state Vertical Website；
Recognition rule matching module, for when the website opened in the browser is Vertical Website, prestoring from user terminal
Recognition rule in search with the matched recognition rule of the Vertical Website；
Behavior record module, for operation behavior production of the user on the Vertical Website to be identified and recorded according to the recognition rule
Raw data, and the subscriber identity information of the data and the user terminal generated according to the operation behavior generates preset format
Internet behavior records file；
Sending module carries out user's portrait for internet behavior record file to be sent to the server.
16. user terminal according to claim 15, which is characterized in that the data that the operation behavior generates include user
When the Vertical Website carries out information retrieval, the data of operation generation are carried out to retrieval result.
17. user terminal according to claim 16, which is characterized in that the recognition rule includes at least one in institute
State the predetermined registration operation that retrieval result is directed on Vertical Website；The behavior record module includes：
Behavior record submodule is retrieved, for when detecting user in the enterprising row information search operaqtion of the Vertical Website,
Internet behavior records the operation behavior that user is recorded in file to retrieval result；
Vaild act screens submodule, meets the predetermined registration operation for that ought detect the operation carried out to the retrieval result
When, retain the data of operation behavior generation, the default behaviour is not met to the operation that the retrieval result carries out when detecting
When making, the data of operation behavior generation are abandoned.
18. user terminal according to claim 17, which is characterized in that the predetermined registration operation includes the money obtained from retrieval
The new page is opened or jumps in the corresponding display page of linking sources；The vaild act screens submodule recording internet behavior
Mode, including：
The clicking operation to the resource link in the retrieval result is received, the link information of the resource link is obtained and record,
Wherein, the link information includes the display text in the corresponding page-tag of the resource link and resource link address；
The resource page of the resource link is shown according to the resource link address, and is detected and held on the resource page of the display
Capable operation；
When detect open or jump to the new page from the resource page of the display when, the resource page pair of reservation record
The link information answered；
When detecting that the resource page of the display is closed and when being not turned on or jump to the new page on the resource page,
The corresponding link information of the resource page of deletion record.
19. a kind of internet behavior recording method is applied to server, which is characterized in that the server and claim 8-14
User terminal communication connection described in any one, the server include a number generated for recording all kinds of online rows of user
According to this and the database of the internet behavior weight；The method includes：
The internet behavior record file that the user terminal is sent is received, analysis obtains user in the internet behavior record file
The data of internet behavior generation are simultaneously stored to the database；
According to the data that the internet behavior generates, the weighted value of the internet behavior in the database is updated.
20. a kind of internet behavior recording device is applied to server, which is characterized in that the server and claim 8-14
User terminal communication connection described in any one, the server include a number generated for recording all kinds of online rows of user
According to this and the database of the internet behavior weight；Described device includes：
Data acquisition module records file for receiving the internet behavior that the user terminal is sent, and analysis obtains the online
In behavior record file user's internet behavior generate data and store to the database；
Weight update module, the data for being generated according to the internet behavior, updates the internet behavior in the database
Weighted value.
Priority Applications (2)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201710069580.3A CN108280102B (en) | 2017-02-08 | 2017-02-08 | Internet surfing behavior recording method and device and user terminal |
| PCT/CN2018/075599 WO2018145637A1 (en) | 2017-02-08 | 2018-02-07 | Method and device for recording web browsing behavior, and user terminal |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201710069580.3A CN108280102B (en) | 2017-02-08 | 2017-02-08 | Internet surfing behavior recording method and device and user terminal |
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| Publication Number | Publication Date |
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| CN108280102A true CN108280102A (en) | 2018-07-13 |
| CN108280102B CN108280102B (en) | 2020-12-08 |
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| CN201710069580.3A Active CN108280102B (en) | 2017-02-08 | 2017-02-08 | Internet surfing behavior recording method and device and user terminal |
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| WO (1) | WO2018145637A1 (en) |
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| CN108280102B (en) | 2020-12-08 |
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