CN106649787A - Method and device for filtering advertisement in mobile terminal client - Google Patents
Method and device for filtering advertisement in mobile terminal client Download PDFInfo
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- CN106649787A CN106649787A CN201611235701.9A CN201611235701A CN106649787A CN 106649787 A CN106649787 A CN 106649787A CN 201611235701 A CN201611235701 A CN 201611235701A CN 106649787 A CN106649787 A CN 106649787A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/955—Retrieval from the web using information identifiers, e.g. uniform resource locators [URL]
- G06F16/9566—URL specific, e.g. using aliases, detecting broken or misspelled links
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/953—Querying, e.g. by the use of web search engines
- G06F16/9535—Search customisation based on user profiles and personalisation
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/957—Browsing optimisation, e.g. caching or content distillation
Abstract
The invention provides a method and a device for filtering an advertisement in a mobile terminal client. The method comprises the following steps: acquiring a plurality of search result items which are obtained by searching on the basis of a query word which is input by a user through a client; when a webpage request operation which is triggered by the user aiming at any search result item is detected, acquiring a page source file which corresponds to the search result item from a server; analyzing the page source file according to a pre-stored webpage advertisement filtering rule, and filtering advertisement information in the page source file; loading the filtered page source file to perform page display in the client. Through the method for filtering the advertisement in the mobile terminal client provided by the embodiment of the invention, the interference of redundant information can be reduced, and the webpage browsing cost of the user can be reduced, so that the user experience is improved.
Description
Technical field
The present invention relates to terminal device technical field, specifically, the present invention relates to wide in a kind of mobile terminal client terminal
Accuse advertisement filter device in filter method and a kind of mobile terminal client terminal.
Background technology
With the fast development of the abundant and mobile Internet of intelligent terminal function, intelligent terminal already from
Simple verbal system becomes the mobile device comprising power.People can pass through intelligent terminal after work
Play music and video, filmed image or the news that surfs the web.Intelligent intelligent terminal already instead of various conventional electronics
Equipment, and change the life style of people.
Most Webpage all includes advertising message on intelligent terminal.However, due to intelligent terminal screen
Curtain is less, therefore carries out the relatively costly of web page browsing by intelligent terminal.Additionally, mode manually closes webpage
The operation of the advertisement in the page is relatively cumbersome, brings using burden to user.
For example, when user input query word enters row information searches element, browser is except the source file for downloading result of page searching
Outside, can also during user browses the result of page searching, in the result of page searching be embedded in third party's advertisement or
Other irrelevant webpages, and browser acquisition third party's advertisement or the source file of other irrelevant webpages are triggered automatically.Now
Although user does not trigger opening third party's advertisement or the operation of other irrelevant webpage and website addresses, also can automatic Display
Third party's advertisement or other irrelevant webpages.
The content of the invention
To overcome above-mentioned technical problem or solving above-mentioned technical problem at least in part, spy proposes technical scheme below：
One embodiment of the present of invention proposes a kind of advertisement filter method in mobile terminal client terminal, including：
Obtain the multiple search result items obtained by the query word search that client is input into based on user；
When the web-page requests operation that user triggers for arbitrary search result items is detected, obtain and search from server
The corresponding page source file of result items；
Web advertisement filtering rule according to prestoring is parsed to page source file, by the advertisement in page source file
Information filtering；
Load the page source file after filtering to carry out web page display in the client.
Preferably, page source file is parsed according to the web advertisement filtering rule for prestoring, including：
Web advertisement filtering rule according to prestoring judges whether page source file belongs to preset web page address white list；
If so, the page source file to belonging to web page address white list is then forbidden to filter.
Preferably, source file is parsed according to the web advertisement filtering rule for prestoring, by page source file
Advertising message is filtered, including：
When judging that page source file is not belonging to web page address white list, judged according to the web advertisement filtering rule for prestoring
Whether the page elements that the arbitrary URL in page source file is pointed to include advertising message；
If so, URL of the page elements comprising advertising message for pointing to is filtered.
Alternatively, the method also includes：
When judging that page source file is not belonging to web page address white list, judged according to the web advertisement filtering rule for prestoring
Whether arbitrary page elements that page source file includes belong to the page elements of predefined type；
If so, then loading page element；
After the completion of page source file after loading is filtered is detected, the corresponding loading result of page elements is deleted.
Preferably, page elements include at least one in script, CSS, multimedia messages.
Preferably, the web advertisement filtering rule for prestoring is obtained from server.
Another embodiment of the present invention proposes advertisement filter device in a kind of mobile terminal client terminal, including：
First acquisition module, for obtaining the multiple search obtained by the query word search that client is input into based on user
Result items；
Second acquisition module, for when detect user for arbitrary search result items triggering web-page requests operate when,
Page source file corresponding with Search Results is obtained from server；
Parsing module, for being parsed to page source file according to the web advertisement filtering rule for prestoring, by the page
Advertising message in source file is filtered；
Load-on module, for loading the page source file after filtering to carry out web page display in the client.
Preferably, parsing module includes：
White list judging unit, for judging whether page source file belongs to pre- according to the web advertisement filtering rule for prestoring
The web page address white list put；
Forbid filter element, for when page source file belongs to preset web page address white list, forbidding to belonging to net
The page source file of page address white list is filtered.
Preferably, parsing module includes：
Element judging unit, for when judging that page source file is not belonging to web page address white list, according to the net for prestoring
Whether the page elements that the arbitrary URL in page advertisement filter rule judgment page source file is pointed to include advertisement
Information；
Information filtering unit, for including when the page elements that the arbitrary URL in page source file is pointed to
During advertising message, URL of the page elements comprising advertising message for pointing to is filtered.
Alternatively, the device also includes：
Judge module, it is wide according to the webpage for prestoring for when judging that page source file is not belonging to web page address white list
Accuse the page elements whether arbitrary page elements that filtering rule judges page source file and include belong to predefined type；
Load-on module, the arbitrary page elements for including when page source file belong to the page elements of predefined type
When, loading page element；
Removing module, for after the completion of page source file after loading is filtered is detected, deleting page elements corresponding
Loading result.
Preferably, page elements include at least one in script, CSS, multimedia messages.
Alternatively, the device also includes：
3rd acquisition module, for obtaining the web advertisement filtering rule for prestoring from server.
By advertisement filter method in mobile terminal client terminal provided in an embodiment of the present invention, according to the web advertisement for prestoring
Filtering rule is parsed to page source file, and the advertising message in page source file is filtered, after loading is filtered
Page source file can be by the even webpage corresponding with web-page requests not comprising advertising message comprising a small amount of advertising message
The page is shown, and to reduce the interference of redundancy, the cost that user browses webpage is reduced, so as to improve Consumer's Experience.
The additional aspect of the present invention and advantage will be set forth in part in the description, and these will become from the following description
Obtain substantially, or recognized by the practice of the present invention.
Description of the drawings
The above-mentioned and/or additional aspect of the present invention and advantage will become from the following description of the accompanying drawings of embodiments
It is substantially and easy to understand, wherein：
Fig. 1 for one embodiment of the invention mobile terminal client terminal in advertisement filter method schematic flow sheet；
Fig. 2 for a preferred embodiment of the invention mobile terminal client terminal in advertisement filter method schematic flow sheet；
Fig. 3 be another preferred embodiment of the invention mobile terminal client terminal in advertisement filter method schematic flow sheet；
Fig. 4 for one embodiment of the invention mobile terminal client terminal in advertisement filter device structural representation.
Specific embodiment
Embodiments of the invention are described below in detail, the example of the embodiment is shown in the drawings, wherein from start to finish
Same or similar label represents same or similar element or the element with same or like function.Below with reference to attached
The embodiment of figure description is exemplary, is only used for explaining the present invention, and is not construed as limiting the claims.
Those skilled in the art of the present technique are appreciated that unless expressly stated, singulative " " used herein, "
It is individual ", " described " and " being somebody's turn to do " may also comprise plural form.It is to be further understood that arranging used in the specification of the present invention
Diction " including " refers to there is the feature, integer, step, operation, element and/or component, but it is not excluded that existing or adding
One or more other features, integer, step, operation, element, component and/or their group.It should be understood that when we claim unit
Part is " connected " or during " coupled " to another element, and it can be directly connected or coupled to other elements, or can also exist
Intermediary element.Additionally, " connection " used herein or " coupling " can include wireless connection or wireless coupling.It is used herein to arrange
Diction "and/or" includes the one or more associated wholes or any cell of listing item and all combination.
Those skilled in the art of the present technique are appreciated that unless otherwise defined all terms used herein are (including technology art
Language and scientific terminology), with art of the present invention in those of ordinary skill general understanding identical meaning.Should also
It is understood by, those terms defined in such as general dictionary, it should be understood that with the context with prior art
The consistent meaning of meaning, and unless by specific definitions as here, will not otherwise use idealization or excessively formal implication
To explain.
Those skilled in the art of the present technique are appreciated that " terminal " used herein above, " terminal device " had both included wireless communication
The equipment of number receiver, it only possesses the equipment of the wireless signal receiver of non-emissive ability, and including receiving and launch hardware
Equipment, its equipment with reception that two-way communication on bidirectional communication link, can be carried out and transmitting hardware.This equipment
Can include：Honeycomb or other communication equipments, it has single line display or multi-line display or shows without multi-line
The honeycomb of device or other communication equipments；PCS (Personal Communications Service, PCS Personal Communications System), it can
With combine voice, data processing, fax and/or its communication ability；PDA (Personal Digital Assistant, it is personal
Digital assistants), it can include radio frequency receiver, pager, the Internet/intranet access, web browser, notepad, day
Go through and/or GPS (Global Positioning System, global positioning system) receiver；Conventional laptop and/or palm
Type computer or other equipment, its have and/or conventional laptop and/or palmtop computer including radio frequency receiver or its
His equipment." terminal " used herein above, " terminal device " they can be portable, can transport, installed in the vehicles (aviation,
Sea-freight and/or land) in, or be suitable for and/or be configured in local runtime, and/or with distribution form, operate in the earth
And/or any other position operation in space." terminal " used herein above, " terminal device " can also be communication terminal, on
Network termination, music/video playback terminal, for example, can be PDA, MID (Mobile Internet Device, mobile Internet
Equipment) and/or the equipment such as mobile phone, or intelligent television, Set Top Box with music/video playing function.
The source file of the Webpage browsed by mobile terminal include HTML (HyperText Markup Language,
HTML) file.HTML is a kind of language for describing webpage.In requested webpage, mobile terminal can be with root
Download according to URL (Uniform Resource Locator, URL) corresponding with web-page requests operation with it is upper
State web-page requests to operate corresponding html file and parse html file.It should be noted that URL can include pattern (or association
View) part, website domain name (or IP address) part, path sections and file names portion etc., simple URL can be by alphabetical group
Into such as " www.XXX.com ", or being made up of numeral, such as 192.46.20.40.In concrete application scene, in mobile terminal
Browser is by URL from server request webpage.
Further, in order to strengthen the dynamic and interactivity of Webpage, can increase in partial page source file
JS (JavaScript, script) element.Furthermore it is also possible to increase in page source file for rendering Webpage pattern
CSS (Cascading Style Sheets, CSS) element, multimedia messages.Wherein, multimedia messages can be wrapped
Include picture, video information, audio-frequency information etc..So, if page source file includes JS elements, CSS elements or multimedia messages
Deng page elements, during mobile terminal is parsed to page source file, when the page elements for being resolved to needs loading
When, above-mentioned page elements can be downloaded from server.
It should be noted that the download of each page source file or page elements correspond to a URL.In a net
During the displaying of the page page, mobile terminal needs to download dozens of even up to a hundred page source files and page unit from server
Element.Therefore, the displaying process of a Webpage can be related to dozens of even up to a hundred URL.
Fig. 1 for one embodiment of the invention mobile terminal client terminal in advertisement filter method schematic flow sheet.
Step S110：Obtain the multiple search result items obtained by the query word search that client is input into based on user.
For example, user is mounted with " XX search " client in mobile terminal such as smart mobile phone, when user is needed to a certain
When vocabulary is scanned for, the vocabulary can be input into the client and be scanned for.Now, smart mobile phone can obtain above-mentioned
Vocabulary simultaneously scans for obtaining multiple search result items corresponding with the vocabulary based on above-mentioned vocabulary.
Step S120：When the web-page requests operation that user triggers for arbitrary search result items is detected, from server
Obtain page source file corresponding with web-page requests.
It should be noted that user can include user to searching for the web-page requests operation of arbitrary search result items triggering
Operation that rope result items are clicked on etc..
For example, when user's input inquiry word " Chinese cuisines " in mobile terminal client terminal are detected, obtain based on " in
State's cuisines " multiple search result items for obtaining of search simultaneously show multiple search result items；Then, user is to multiple search result items
In one click on search result items interested when producing interest, wherein, website domain name corresponding with the result items is
" www.XXX.com ", mobile terminal can be generated and the web-page requests information comprising website domain name " www.XXX.com "；Then,
Web-page requests information can be sent to server corresponding with website domain name " www.XXX.com "；Subsequently, the server is received
To the web-page requests information from mobile terminal, and return html file corresponding with web-page requests information.
Step S130：Web advertisement filtering rule according to prestoring is parsed to page source file, by page source document
Advertising message in part is filtered.
It is alternatively possible to obtain the web advertisement filtering rule for prestoring from server.It should be noted that first, service
Device can be analyzed to magnanimity Webpage and be determined that the URL in which page source file is included extensively by analysis result
Announcement information；Subsequently, advertising message can be classified；Then, will be with different types of advertisement by different identification informations
The corresponding URL of information is marked, and URL corresponding for different types of advertising message has different processing modes；Finally,
Identification information and URL process sides corresponding with identification information based on URL URLs corresponding with different types of advertising message
Formula generates web advertisement filtering rule and is issued to mobile terminal.
Preferably, as shown in Fig. 2 the step of being parsed to page source file according to the web advertisement filtering rule for prestoring
Including step S210 and step S220：Step S210：Whether web advertisement filtering rule according to prestoring judges page source file
Belong to preset web page address white list；Step S220：If so, the page source file to belonging to web page address white list is then forbidden
Filtered.
It should be noted that mobile terminal need not be filtered to the web advertisement for being illustrated in some special websites.Example
Such as, the product advertising information for showing in the sidebar of the Webpage of website " Taobao " that is, need not as advertisement filter
The Webpage of the website is filtered.Therefore, server, can be by " Taobao " when web advertisement filtering rule is generated
Web page address add web page address white list.When server will the web page address white list comprising the web page address of " Taobao "
Web advertisement filtering rule when being issued to mobile terminal, mobile terminal receives and stores the web advertisement filtering rule.So,
When mobile terminal opens the Webpage of website " Taobao " and downloads the page source file of " Taobao ", according to above-mentioned webpage
Advertisement filter rule may determine that the page source file of " Taobao " belongs to preset web page address white list.Further, it is right to forbid
The page source file for belonging to " Taobao " of web page address white list is filtered, to avoid the web advertisement to special website
Manslaughter.
However, for the general website for needing to filter web advertisement, can be filtered by following methods：
Preferably, as shown in figure 3, being parsed to source file according to the web advertisement filtering rule for prestoring, by the page
The step of advertising message in source file is filtered includes step S310 and step S320：Step S310：When judging page source file
When being not belonging to web page address white list, the arbitrary unified money in page source file is judged according to the web advertisement filtering rule for prestoring
Whether the page elements that source finger URL is pointed to include advertising message；Step S320：If so, the page elements for pointing to are included into advertisement
The URL of information is filtered.
Preferably, page elements include but is not limited at least in script, CSS, multimedia messages
.
It should be noted that when the page elements for judging the sensing of the arbitrary URL in page source file are included
During advertising message, during parsing page source file, above-mentioned URL can be skipped and it is not loaded.
For example, in requested webpage A, mobile terminal obtains the source file ind ex.HTML of webpage A from server, wherein,
Index.HTML includes URL " http://image.baidu.com/searc h/detailCt=503316480 ", should
The page elements that URL is pointed to are pictorial information B；Then, the webpage ground of webpage A is judged according to the web advertisement filtering rule for prestoring
Whether location belongs to preset web page address white list；When the web page address for judging webpage A is not belonging to the white name of preset web page address
Dan Shi, is filtered and is parsed index.HTML to webpage A；During parsing index.HTML, when being resolved to above-mentioned URL
When, judge whether the pictorial information B that the URL is pointed to includes advertising message；When judging that pictorial information B includes advertising message, can
It is not loaded with skipping above-mentioned URL, to realize not showing the pictorial information B comprising advertising message.
Alternatively, method provided in an embodiment of the present invention also includes step S150, step S160 and step S170：Step
S150：When judging that page source file is not belonging to web page address white list, page is judged according to the web advertisement filtering rule for prestoring
Whether arbitrary page elements that face source file includes belong to the page elements of predefined type；Step S160：If so, then loaded page
Surface element；Step S170：After the completion of page source file after loading is filtered is detected, delete page elements and load knot accordingly
Really.
It should be noted that the page elements comprising advertising message special for part, such as must load a spy
The fixed whole Webpage of the ability normal load of the JS elements comprising advertising message, first can be by way of JS injects to upper
State JS elements to be loaded, loading result corresponding with the JS elements is subsequently deleted again, to reach the whole webpage of first normal load
The page deletes again the purpose of advertisement part.
When server generates web advertisement filtering rule, can be by the special page comprising advertising message in above-mentioned part
Element is put into web advertisement filtering rule as the page elements of predefined type.Therefore, when server filters web advertisement
When rule is issued to mobile terminal, mobile terminal reception web advertisement filtering rule simultaneously can be according to the web advertisement filtering rule
Whether arbitrary page elements that judging page source file includes belong to the page elements of predefined type.
Step S140：Load the page source file after filtering to carry out web page display in the client.
By advertisement filter method in mobile terminal client terminal provided in an embodiment of the present invention, according to the web advertisement for prestoring
Filtering rule is parsed to page source file, and the advertising message in page source file is filtered, after loading is filtered
Page source file can be by the even webpage corresponding with web-page requests not comprising advertising message comprising a small amount of advertising message
The page is shown, and to reduce the interference of redundancy, the cost that user browses webpage is reduced, so as to improve Consumer's Experience.
Fig. 4 for one embodiment of the invention mobile terminal client terminal in advertisement filter device structural representation.The dress
Putting to include：First acquisition module 410, the second acquisition module 420, parsing module 430 and load-on module 440.Below for
The concrete effect of modules is described further：
First acquisition module 410 obtains the multiple search knot obtained by the query word search that client is input into based on user
Fruit item.
For example, user is mounted with " XX search " client in mobile terminal such as smart mobile phone, when user is needed to a certain
When vocabulary is scanned for, the vocabulary can be input into the client and be scanned for.Now, smart mobile phone can obtain above-mentioned
Vocabulary simultaneously scans for obtaining multiple search result items corresponding with the vocabulary based on above-mentioned vocabulary.
Second acquisition module 420 when detect user for arbitrary search result items triggering web-page requests operate when, from
Server obtains page source file corresponding with web-page requests.
It should be noted that user can include user to searching for the web-page requests operation of arbitrary search result items triggering
Operation that rope result items are clicked on etc..
For example, when user's input inquiry word " Chinese cuisines " in mobile terminal client terminal are detected, obtain based on " in
State's cuisines " multiple search result items for obtaining of search simultaneously show multiple search result items；Then, user is to multiple search result items
In one click on search result items interested when producing interest, wherein, website domain name corresponding with the result items is
" www.XXX.com ", mobile terminal can be generated and the web-page requests information comprising website domain name " www.XXX.com "；Then,
Web-page requests information can be sent to server corresponding with website domain name " www.XXX.com "；Subsequently, the server is received
To the web-page requests information from mobile terminal, and return html file corresponding with web-page requests information.
Parsing module 430 is parsed according to the web advertisement filtering rule for prestoring to page source file, by page source
Advertising message in file is filtered.
Alternatively, device provided in an embodiment of the present invention also includes the 3rd acquisition module：3rd acquisition module is from server
The web advertisement filtering rule that acquisition prestores.It should be noted that first, server can be analyzed to magnanimity Webpage
And determine that the URL in which page source file includes advertising message by analysis result；Subsequently, advertising message can be entered
Row classification；Then, URL corresponding with different types of advertising message is marked by different identification informations, for not
There are different processing modes in the corresponding URL of advertising message of same type；Finally, based on URL and different types of advertising message
The identification information and URL processing modes corresponding with identification information of corresponding URL generates web advertisement filtering rule and issues
To mobile terminal.
Preferably, parsing module 420 includes white list judging unit and forbids filter element：White list judging unit according to
The web advertisement filtering rule for prestoring judges whether page source file belongs to preset web page address white list；Forbid filter element
When page source file belongs to preset web page address white list, the page source file to belonging to web page address white list is forbidden to enter
Row is filtered.
It should be noted that mobile terminal need not be filtered to the web advertisement for being illustrated in some special websites.Example
Such as, the product advertising information for showing in the sidebar of the Webpage of website " Taobao " that is, need not as advertisement filter
The Webpage of the website is filtered.Therefore, server, can be by " Taobao " when web advertisement filtering rule is generated
Web page address add web page address white list.When server will the web page address white list comprising the web page address of " Taobao "
Web advertisement filtering rule when being issued to mobile terminal, mobile terminal receives and stores the web advertisement filtering rule.So,
When mobile terminal opens the Webpage of website " Taobao " and downloads the page source file of " Taobao ", according to above-mentioned webpage
Advertisement filter rule may determine that the page source file of " Taobao " belongs to preset web page address white list.Further, it is right to forbid
The page source file for belonging to " Taobao " of web page address white list is filtered, to avoid the web advertisement to special website
Manslaughter.
However, for the general website for needing to filter web advertisement, can be filtered by following apparatus：
Preferably, parsing module 420 includes element judging unit and information filtering unit：Element judging unit ought judge page
When face source file is not belonging to web page address white list, appointing in page source file, is judged according to the web advertisement filtering rule for prestoring
Whether the page elements that one URL is pointed to include advertising message；Information filtering unit is when appointing in page source file
When the page elements that one URL is pointed to include advertising message, by system of the page elements comprising advertising message for pointing to
One URLs is filtered.
Preferably, page elements include but is not limited at least in script, CSS, multimedia messages
.
It should be noted that when the page elements for judging the sensing of the arbitrary URL in page source file are included
During advertising message, during parsing page source file, above-mentioned URL can be skipped and it is not loaded.
For example, in requested webpage A, mobile terminal obtains the source file ind ex.HTML of webpage A from server, wherein,
Index.HTML includes URL " http://image.baidu.com/searc h/detailCt=503316480 ", should
The page elements that URL is pointed to are pictorial information B；Then, the webpage ground of webpage A is judged according to the web advertisement filtering rule for prestoring
Whether location belongs to preset web page address white list；When the web page address for judging webpage A is not belonging to the white name of preset web page address
Dan Shi, is filtered and is parsed index.HTML to webpage A；During parsing index.HTML, when being resolved to above-mentioned URL
When, judge whether the pictorial information B that the URL is pointed to includes advertising message；When judging that pictorial information B includes advertising message, can
It is not loaded with skipping above-mentioned URL, to realize not showing the pictorial information B comprising advertising message.
Alternatively, device provided in an embodiment of the present invention also includes judge module, load-on module and removing module：Judge mould
Block judges page source when judging that page source file is not belonging to web page address white list according to the web advertisement filtering rule for prestoring
Whether arbitrary page elements that file includes belong to the page elements of predefined type；Load-on module includes when page source file
Arbitrary page elements when belonging to the page elements of predefined type, loading page element；Removing module ought detect loading and filter
After the completion of page source file afterwards, the corresponding loading result of page elements is deleted.
It should be noted that the page elements comprising advertising message special for part, such as must load a spy
The fixed whole Webpage of the ability normal load of the JS elements comprising advertising message, first can be by way of JS injects to upper
State JS elements to be loaded, loading result corresponding with the JS elements is subsequently deleted again, to reach the whole webpage of first normal load
The page deletes again the purpose of advertisement part.
When server generates web advertisement filtering rule, can be by the special page comprising advertising message in above-mentioned part
Element is put into web advertisement filtering rule as the page elements of predefined type.Therefore, when server filters web advertisement
When rule is issued to mobile terminal, mobile terminal reception web advertisement filtering rule simultaneously can be according to the web advertisement filtering rule
Whether arbitrary page elements that judging page source file includes belong to the page elements of predefined type.
Load-on module 440 loads the page source file after filtering to carry out web page display in the client.
By advertisement filter device in mobile terminal client terminal provided in an embodiment of the present invention, according to the web advertisement for prestoring
Filtering rule is parsed to page source file, and the advertising message in page source file is filtered, after loading is filtered
Page source file can be by the even webpage corresponding with web-page requests not comprising advertising message comprising a small amount of advertising message
The page is shown, and to reduce the interference of redundancy, the cost that user browses webpage is reduced, so as to improve Consumer's Experience.
During those skilled in the art of the present technique are appreciated that the present invention includes being related to for performing operation described herein
One or more of equipment.These equipment can be for needed for purpose and specially design and manufacture, or can also include general
Known device in computer.These equipment have the computer program being stored in it, and these computer programs are optionally
Activation is reconstructed.Such computer program can be stored in equipment (for example, computer) computer-readable recording medium or be stored in
It is suitable to store and e-command and is coupled to respectively in any kind of medium of bus, the computer-readable medium is included but not
Be limited to any kind of disk (including floppy disk, hard disk, CD, CD-ROM and magneto-optic disk), ROM (Read-Only Memory, only
Read memory), RAM (Random Access Memory, immediately memory), EPROM (Erasable Programmable
Read-Only Memory, Erarable Programmable Read only Memory), EEPROM (Electrically Erasable
Programmable Read-Only Memory, EEPROM), flash memory, magnetic card or light line card
Piece.It is, computer-readable recording medium include being stored in the form of it can read by equipment (for example, computer) or transmission information any Jie
Matter.
Those skilled in the art of the present technique be appreciated that can be realized with computer program instructions these structure charts and/or
The combination of each frame and these structure charts and/or block diagram and/or the frame in flow graph in block diagram and/or flow graph.This technology is led
Field technique personnel be appreciated that can by these computer program instructions be supplied to all-purpose computer, special purpose computer or other
The processor of programmable data processing method realizing, so as to pass through the process of computer or other programmable data processing methods
Device is come the scheme specified in the frame or multiple frames that perform structure chart disclosed by the invention and/or block diagram and/or flow graph.
Those skilled in the art of the present technique are appreciated that in various operations, method, the flow process discussed in the present invention
Step, measure, scheme can be replaced, changed, combined or deleted.Further, it is each with what is discussed in the present invention
Other steps, measure in kind operation, method, flow process, scheme can also be replaced, changed, reset, decomposed, combined or deleted.
Further, it is of the prior art with various operations, method, the flow process disclosed in the present invention in step, measure, scheme
Can also be replaced, changed, reset, decomposed, combined or deleted.
The above is only some embodiments of the present invention, it is noted that for the ordinary skill people of the art
For member, under the premise without departing from the principles of the invention, some improvements and modifications can also be made, these improvements and modifications also should
It is considered as protection scope of the present invention.
Claims (12)
1. a kind of advertisement filter method in mobile terminal client terminal, it is characterised in that include：
Obtain the multiple search result items obtained by the query word search that client is input into based on user；
When detect the user for arbitrary search result items triggering web-page requests operate when, from server obtain with it is described
The corresponding page source file of search result items；
The page source file is parsed according to the web advertisement filtering rule for prestoring, by the advertisement in page source file
Information filtering；
Load the page source file after filtering to carry out web page display in the client.
2. method according to claim 1, it is characterised in that according to the web advertisement filtering rule for prestoring to the page
Source file is parsed, including：
Web advertisement filtering rule according to prestoring judges whether the page source file belongs to preset web page address white list；
If so, the page source file to belonging to the web page address white list is then forbidden to filter.
3. method according to claim 1 and 2, it is characterised in that according to the web advertisement filtering rule for prestoring to described
Source file is parsed, and the advertising message in page source file is filtered, including：
When judging that the page source file is not belonging to the web page address white list, according to the web advertisement filtering rule for prestoring
Judge whether the page elements that the arbitrary URL in the page source file is pointed to include advertising message；
If so, URL of the page elements comprising advertising message for pointing to is filtered.
4. the method according to any one of claim 1-3, it is characterised in that methods described also includes：
When judging that the page source file is not belonging to the web page address white list, according to the web advertisement filtering rule for prestoring
Whether arbitrary page elements that judging the page source file includes belong to the page elements of predefined type；
If so, the page elements are then loaded；
After the completion of page source file after loading is filtered is detected, the corresponding loading result of the page elements is deleted.
5. the method according to any one of claim 1-4, it is characterised in that the page elements include script,
At least one in CSS, multimedia messages.
6. the method according to any one of claim 1-5, it is characterised in that from server obtain described in the webpage that prestores
Advertisement filter rule.
7. advertisement filter device in a kind of mobile terminal client terminal, it is characterised in that include：
First acquisition module, for obtaining the multiple Search Results obtained by the query word search that client is input into based on user
；
Second acquisition module, for when detect the user for arbitrary search result items triggering web-page requests operate when,
Page source file corresponding with the Search Results is obtained from server；
Parsing module, for being parsed to the page source file according to the web advertisement filtering rule for prestoring, by the page
Advertising message in source file is filtered；
Load-on module, for loading the page source file after filtering to carry out web page display in the client.
8. device according to claim 7, it is characterised in that the parsing module includes：
White list judging unit, for judging whether the page source file belongs to pre- according to the web advertisement filtering rule for prestoring
The web page address white list put；
Forbid filter element, for when the page source file belongs to preset web page address white list, forbidding to belonging to
The page source file for stating web page address white list is filtered.
9. the device according to claim 7 or 8, it is characterised in that the parsing module includes：
Element judging unit, for when judging that the page source file is not belonging to the web page address white list, according to prestoring
Web advertisement filtering rule judge whether is page elements that arbitrary URL in the page source file points to
Comprising advertising message；
Information filtering unit, for including when the page elements that the arbitrary URL in the page source file is pointed to
During advertising message, URL of the page elements comprising advertising message for pointing to is filtered.
10. the device according to any one of claim 7-9, it is characterised in that described device also includes：
Judge module, for when judging that the page source file is not belonging to the web page address white list, according to the net for prestoring
Whether arbitrary page elements that page source file described in page advertisement filter rule judgment includes belong to the page unit of predefined type
Element；
Load-on module, the arbitrary page elements for including when the page source file belong to the page elements of predefined type
When, load the page elements；
Removing module, for after the completion of page source file after loading is filtered is detected, deleting the page elements corresponding
Loading result.
11. devices according to any one of claim 7-10, it is characterised in that the page elements include script language
At least one in speech, CSS, multimedia messages.
12. devices according to any one of claim 7-11, it is characterised in that described device also includes：
3rd acquisition module, for from the web advertisement filtering rule prestored described in server acquisition.
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| CN201611235701.9A CN106649787A (en) | 2016-12-28 | 2016-12-28 | Method and device for filtering advertisement in mobile terminal client |
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| CN201611235701.9A CN106649787A (en) | 2016-12-28 | 2016-12-28 | Method and device for filtering advertisement in mobile terminal client |
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| CN201611235701.9A Pending CN106649787A (en) | 2016-12-28 | 2016-12-28 | Method and device for filtering advertisement in mobile terminal client |
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Application publication date: 20170510 |