CN106657188A - WeChat shake terminal content pushing method and system - Google Patents

WeChat shake terminal content pushing method and system Download PDF

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Publication number
CN106657188A
CN106657188A CN201510731937.0A CN201510731937A CN106657188A CN 106657188 A CN106657188 A CN 106657188A CN 201510731937 A CN201510731937 A CN 201510731937A CN 106657188 A CN106657188 A CN 106657188A
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CN
China
Prior art keywords
user
content
information
wechat
interface display
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CN201510731937.0A
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Chinese (zh)
Inventor
石磊
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TVM Beijing Technology Co Ltd
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TVM Beijing Technology Co Ltd
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Priority to CN201510731937.0A priority Critical patent/CN106657188A/en
Publication of CN106657188A publication Critical patent/CN106657188A/en
Pending legal-status Critical Current

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    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04LTRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00Network arrangements or protocols for supporting network services or applications
    • H04L67/50Network services
    • H04L67/55Push-based network services
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04LTRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L51/00User-to-user messaging in packet-switching networks, transmitted according to store-and-forward or real-time protocols, e.g. e-mail
    • H04L51/04Real-time or near real-time messaging, e.g. instant messaging [IM]
    • H04L51/046Interoperability with other network applications or services

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  • Engineering & Computer Science (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Signal Processing (AREA)
  • User Interface Of Digital Computer (AREA)

Abstract

The invention discloses a WeChat shake terminal content pushing method and system. The method comprises the following steps: acquiring a user identifier, user basic information and a corresponding TV content parameter corresponding to a current shake user; acquiring corresponding user interface display content information according to the TV content parameter; and pushing the user interface display content information to a user terminal of the shake user according to the user identifier and the user basic information. The invention can provide a WeChat shake terminal content pushing scheme. The user can get access to a background which pushes the relevant live streaming information of a live channel directed by the user to the user. The method and system achieve a function of pushing diversified display modes and information to the user according to the content, and enrich the experience of WeChat users so as to greatly improve the user experience.

Description

A kind of wechat shakes terminal content method for pushing and system
Technical field
The present invention relates to Internet technical field, more particularly to a kind of wechat shakes terminal content method for pushing And system.
Background technology
With the development of Internet technology, it is more and more important that interaction becomes.Online interaction, has become day The important communicative mode of benefit.In order to meet the needs of users' information exchange, various interactive softwares or ditch Logical software arises at the historic moment.
Wechat is the free application journey that instant messaging service is provided for intelligent terminal that Tencent releases Sequence, wechat is supported quickly to send free (need by network across common carrier, cross operating system support platform Consume a small amount of network traffics) voice SMS, video, picture and word, it is also possible to use by altogether Enjoy the service plugs such as the data and location-based social plug-in unit of streaming medium content.Wechat provides the public and supports flat Platform, circle of friends, message such as push at the function, and user can be by " shaking ", " searching number ", " nearby People ", sweep Quick Response Code mode add good friend and concern public's support platform, while wechat is shared with content Friend and the splendid contents for seeing user share wechat circle of friends.
Wechat, as one of social information support platform most popular at present, is also a big entrance of mobile terminal, Developing becomes a big business transaction support platform, and it starts to show to the subversiveness change that industry of marketing is brought It is existing.The exploitation in wechat store is also risen therewith, and wechat store is a socialization electricity researched and developed based on wechat Sub- business system, if consumer pass through wechat support platform, it is possible to realize merchandise query, choose, body Test, it is interactive, order and the on-line off-line Integrated Service Mode for paying.
Wechat public's account is the application account that developer or businessman apply in wechat public's support platform, should Account number and QQ account intercommunications, by public's account, businessman can realize and particular cluster in wechat support platform The word of body, picture, voice, the comprehensive communication of video, interaction.Define on a kind of line of main flow Wechat interactive marketing mode under line.As the micro- clan of representative of on-line off-line wechat interactive marketing, take the lead in proposing The industry universal template of standard and the wechat support platform utility strategies of deep customization combine.Define line to reach the standard grade The open applications support platform of lower wechat interactive marketing.
User can carry out interaction by equipment of itself and public's account.Sent to public's account by mobile phone and disappeared Breath, generally requires following steps:
Pay close attention to wechat public's account with your handset Wechat first.Then log in the wechat public of oneself and support flat Platform clicks on public account assistant.The second step arranged in public's account assistant selects to be input into your wechat to be bound Number.Then click on transmission wechat identifying code.Your handset Wechat can receive an information, then by numeral Be input to identifying code input frame complete checking just complete binding.Subsequently into address list, public's account is searched for Number assistant.Then the account that this contact person of public's account assistant this number is official of Tengxun is found Mphelper (assistant's account of Tengxun's public's support platform needs to carry out message cluster transmition by it).Pay close attention to the account Number just can be by sending pocket transmission news to it.Chat interface is clicked through, message is then sent to, Whether then see the concern user of your public's account can receive this message.
Wechat public account provides the scheme that a kind of wechat is associated with the background service of other systems, this Scheme can be very good to provide sufficient development space for other developers outside wechat.Developer can lead to Cross wechat public account to be served by accessing wechat system by self-developed, using user's money that wechat is huge Source is operated accordingly.
Wechat shakes a random application of making friends in the wechat for referring to Tencent's release, by the machine of shaking the hand Or click on button simulation and shake, the wechat user that the same period triggers the function can be matched, so as to increase Plus the interaction between user and wechat viscosity.Into interface, jog mobile phone is shaken, wechat can help you to search together One moment rocked the people of mobile phone --- and shake together in party, can quickly help you to list the friend for shaking together;A thousand li Shake, this can be matched in the world for you while also in the friend of mobile phone.
In prior art, the scheme for providing the user various applications by wechat support platform is more and more, respectively Plant third-party development and application also more and more.The access for the functional realiey user such as shaking by wechat is also Conventional scheme.But, the display content after shaking for user pushes problem, various solutions All there are problems that respective, it is impossible to perfect to solve correlation and the validity that content user terminal is pushed. Thus, a kind of scheme pushed to user terminal displays content of wanting is needed badly, to improve user experience.
The content of the invention
The present invention provides a kind of wechat and shakes terminal content method for pushing and system, to solve prior art In accurately cannot shake the problem that user pushes appropriate user interface display content for wechat.
The present invention provides a kind of wechat and shakes terminal content method for pushing, including:
The corresponding ID of user, user basic information and corresponding television content are currently shaken in acquisition Parameter;
According to the corresponding user interface display content information of the television content parameter acquiring;
According to the ID and user basic information, the user interface display content information pushing is given The user terminal for shaking user.
Methods described also includes:
Wechat platform obtains the information shaken of user, according to currently shaking in user and corresponding TV Hold, generate ID and television content parameter, and the same user basic information of meeting, together send background service Device.
Methods described also includes:
The user interface display content information is included but is not limited to:Currently playing video content, programming statistics Information, television content related interactive information, TV guide EPG list informations, user interaction interface;
Other user interfaces are adjusted by display content according to currently playing video content.
Methods described also includes:
The user interface display content is pre-configured with according to TV guide EPG.
Methods described also includes:
The user interface display content pre-sets display strategy, and is actually needed according to user and is adjusted It is whole.
Methods described also includes:
The user interface display content is arranged according to user and is adjusted.
A kind of wechat shakes terminal content supplying system, including:
Information acquisition unit, currently shake the corresponding ID of user, user basic information for obtaining And corresponding television content parameter;
Contents acquiring unit, for according to the corresponding user interface display content of the television content parameter acquiring Information;
Content push unit, for according to the ID and user basic information, by the user interface Display content information pushing is to the user terminal for shaking user.
The system also includes wechat platform unit, for obtaining the information that user shakes, according to currently shaking One shakes user and corresponding television content, generates ID and television content parameter, and can be with user's base This information, together sends the contents acquiring unit.
The system also includes content dispensing unit, for being pre-configured with the user interface display content.
The system also includes EPG units, for obtaining TV guide EPG information;
The content dispensing unit is pre-configured with the user interface display content according to the EPG information.
In the embodiment of the present invention, the corresponding ID of user, user are currently shaken by acquisition and is believed substantially Breath and corresponding television content parameter;Shown according to the corresponding user interface of the television content parameter acquiring Content information;According to the ID and user basic information, by the user interface display content information It is pushed to the user terminal for shaking user.The scheme of the embodiment of the present invention a, using the teaching of the invention it is possible to provide wechat Shake terminal content and push scheme, user accesses backstage by shaking, backstage is that user pushes current using The related live information of the direct broadcast band that family is directed to, it is that user pushes diversified display to realize according to content The function of mode and information, enriches the experience of wechat user, so as to greatly improve user experience.
Other features and advantages of the present invention will illustrate in the following description, also, partly from explanation Become apparent in book, or understood by implementing the present invention.The purpose of the present invention and other advantages can Realize and obtain by specifically noted structure in the specification, claims and accompanying drawing write .
Below by drawings and Examples, technical scheme is described in further detail.
Description of the drawings
Accompanying drawing is used for providing a further understanding of the present invention, and constitutes a part for specification, with this Bright embodiment is used to explain the present invention together, is not construed as limiting the invention.In the accompanying drawings:
Fig. 1 is that a kind of wechat that the embodiment of the present invention 1 is provided shakes terminal content method for pushing principle process Figure;
Fig. 2 is that a kind of wechat that the embodiment of the present invention 2 is provided shakes terminal content supplying system structural representation Figure.
Specific embodiment
The preferred embodiments of the present invention are illustrated below in conjunction with accompanying drawing, it will be appreciated that described herein Preferred embodiment is merely to illustrate and explains the present invention, is not intended to limit the present invention.
As shown in figure 1, a kind of wechat provided for the embodiment of the present invention 1 shakes terminal content method for pushing Principle flow chart, wherein,
The corresponding ID of user, user basic information and corresponding are currently shaken in step 11, acquisition Television content parameter.
Wechat user is common wechat user, and by wechat server support platform is entered.Normal conditions Under, wechat user needs to pay close attention to corresponding public's account, and by the public's account application is accessed, this Using can be an application in support platform, or third-party application that other are pushed.This reality Apply example to aim to solve the problem that using the relevant issues for pushing.
Wechat public service number (public's account) is a kind of account type of public's support platform, it is intended to be use Family provides service.Service number can only send four pocket transmission news in one month.Service number issues disappearing for user Breath, can be displayed in the chat list of user.Also, when user is sent messages to, user will receive i.e. When prompting message.
A kind of number account type for being public's support platform is subscribed to, information and information is provided the user.Subscription number A pocket transmission news can be sent daily.Subscribe to number message for issuing user, it will be displayed in the subscription of user In number file.When user is sent messages to, user will not receive instant message prompting.In the logical of user In news record, subscription number will be placed into subscription file.
Widely, government, media, enterprise, star etc. starts to build one after another the purposes of wechat public's account Vertical independent wechat public's account support platform.The publicity battalion of the cultural activities such as individual enterprise is carried out above Pin.
A private micro-signal can be bound inside setting, using wechat public's account assistant's pocket transmission news, Message cluster transmition state is checked at any time.Carried out from media activity using public's account support platform, in simple terms It is the media sexual behaviour activity for carrying out one-to-many, such as businessman is by based on the micro- of wechat public support platform docking Letter member's cloud marketing system shows the micro- official website of businessman, micro- member, micro- push, micropayments, micro- activity, Define a kind of on-line off-line wechat interactive marketing mode of main flow.
In fact, wechat public account provides the ditch between a kind of wechat user and backstage third-party server Logical channel, public's accounting number users can carry out interaction with common wechat user, by wechat support platform, can Very easily to carry out promoting service, service offer etc..
In the present embodiment, it is possible to use public's account service of wechat public's support platform, support platform passes through Apply for wechat public account to access wechat server.Wechat user pays close attention to and subscribes to after public's account, can To log in wechat server in the way of wechat user, the information forwarding of the user is supported flat by wechat server Platform.As wechat user and interactive support platform, wechat server therefrom forwards interactive information.
In fact, the support platform of the present embodiment is more than providing service for wechat user, when also not only Wechat shakes one of application concentration support platform, but the management support platform of an application.This Support platform is the background management system for shaking, and by wechat public number wechat platform is accessed, and is used according to wechat Family shake information carry out correlation operation.
Wechat shakes a random application of making friends in the wechat for referring to Tencent's release, by the machine of shaking the hand Or click on button simulation and shake, the wechat user that the same period triggers the function can be matched, so as to increase Plus the interaction between user and wechat viscosity.Into interface, jog mobile phone is shaken, wechat can help you to search together One moment rocked the people of mobile phone --- and shake together in party, can quickly help you to list the friend for shaking together;A thousand li Shake, this can be matched in the world for you while also in the friend of mobile phone.
Wechat is shaken also developed and shakes song, shakes the application such as TV.TV is shaken, is micro- also known as TV is shaken The online friend that letter is released and TV interaction function, user opens wechat " shaking TV " and shakes, it is possible to shake out electricity Depending on the related page of program, and participate in program interaction.Wechat " is shaken " technology and is blended with TV programme, Brand-new viewing experience is brought to spectators, is considered as that the second spring of TV media will be brought.
" wechat shakes TV " interactive model emphasizes the interaction of network and the connection, media and audient of TV.Spectators In each channel program of viewing TV station, open handset Wechat and shake, enter and shake song choices, against electricity Depending on shaking, it is possible to enter " wechat shakes TV " interface, the interaction work that each column is released is participated in real time It is dynamic.Spectators can click on sight spot and introduce and travel attack strategy by " wechat shakes TV " interactive model, obtain newest Favor information, wins admission ticket;By interactive answer, become history culture intelligent;By the friendship of TV programme Mutually, the participant and commentator of news are become;Participate in gourmet festival purpose to make a reservation for and discounting activity;Participate in TV The guess with lottery of program, ballot, investigation, and obtain various prizes.
Wechat user opens and shakes function, carries out shaking after the operation of TV, and wechat platform obtains wechat user Shake information, that is, user profile is shaken, according to currently shaking user and corresponding TV Content, generates ID and television content parameter, and the same user basic information of meeting, together sends backstage clothes Business device.Here ID is arranged according to user itself, and to unique user identity is distinguished, It is exactly the ID of user.The elemental user information that user basic information is provided when being user's registration wechat, including Basic preference information, classification information of user etc., the present embodiment is not limited this.
Television content parameter sets according to the corresponding television content of TV functions is shaken.User is shaking TV When, television audio signals are received, need to pre-set corresponding television content parameter, determine therefrom that use Family corresponding television content when TV is shaken.For example, user is when the TV programme of a certain channel are watched Time carries out shaking TV operation, then this television content parameter is the television content parameter of the channel.
Step 12, according to the corresponding user interface display content information of the television content parameter acquiring.
User interface display content, is exactly the final information for obtaining of user, that is, user is after shaking, Need the information of the interface content and form for being pushed to user.Obviously, user needs first after shaking To enter a displayed page, this displayed page needs to be pushed to user terminal, thus what it showed Content and form is all directed to user.
User interface display content information is included but is not limited to:Currently playing video content, programming statistics information, Television content related interactive information, TV guide EPG list informations, user interaction interface.It is all These information are all a parts for user interface display content information, actual showing interface, can choose these One or more in information carries out typesetting and display, it is also possible to needed to be selected according to user.
In fact, what user interface display content was arranged mainly according to specific broadcasting video content, no Same video content of playing needs to configure different display contents.Generally, it is to obtain EPG programmes, root The user interface display content for being specific to each program is set according to EPG programmes, is then stored these and is set Put and configuration information.That is, user interface display content is pre-configured with according to TV guide EPG.
Furthermore, it is understood that specific user interface display content can also be set according to the demand of user Put, user can voluntarily arrange and adjust.It is of course also possible to according to the hobby of user come adjust automatically.
Step 13, according to ID and user basic information, the user interface display content information is pushed away Give the user terminal for shaking user.
After user interface display content is obtained, a display circle can be arranged according to the display content Face.Then according to ID and user's basic parameter, this user interface display content is pushed into user Terminal.User terminal is shown, is shown according to the display content and form that have configured.
In the present embodiment, after wechat is shaken, displaying for a user interface content includes:Currently playing video The related interactive information of content (video display frame), programming statistics information, channel, EPG list informations, User interaction interface.Overall interface content form can be according to the content adjust automatically of program itself, and adjustment can To obtain programme information according to the list of EPG, adjustable strategies are set.
In the embodiment of the present invention, the corresponding ID of user, user are currently shaken by acquisition and is believed substantially Breath and corresponding television content parameter;Shown according to the corresponding user interface of the television content parameter acquiring Content information;According to the ID and user basic information, by the user interface display content information It is pushed to the user terminal for shaking user.The scheme of the embodiment of the present invention a, using the teaching of the invention it is possible to provide wechat Shake terminal content and push scheme, user accesses backstage by shaking, backstage is that user pushes current using The related live information of the direct broadcast band that family is directed to, it is that user pushes diversified display to realize according to content The function of mode and information, enriches the experience of wechat user, so as to greatly improve user experience.
As shown in Fig. 2 a kind of wechat provided for the embodiment of the present invention 2 shakes terminal content supplying system Structural representation, wherein,
Information acquisition unit 21, currently shake the corresponding ID of user, user and believe substantially for obtaining Breath and corresponding television content parameter;
Contents acquiring unit 22, in being shown according to the corresponding user interface of the television content parameter acquiring Appearance information;
Content push unit 23, for according to the ID and user basic information, by user circle Face display content information pushing is to the user terminal for shaking user.
Further, the system also includes wechat platform unit 24, for obtaining the information that user shakes, According to user and corresponding television content is currently shaken, ID and television content parameter are generated, and The same user basic information of meeting, together sends the contents acquiring unit 22.
Further, the system also includes content dispensing unit 25, for being pre-configured with the user interface Display content.
Further, the system also includes EPG units 26, for obtaining TV guide EPG information;
The content dispensing unit 25 is pre-configured with the user interface shows according to the EPG information Hold.
In sum, in the embodiment of the present invention, by obtain currently shake the corresponding ID of user, User basic information and corresponding television content parameter;According to the corresponding use of the television content parameter acquiring Family contents displayed on interface information;According to the ID and user basic information, the user interface is shown Show that content information is pushed to the user terminal for shaking user.The scheme of the embodiment of the present invention, Neng Gouti Terminal content being shaken for a wechat and pushing scheme, user accesses backstage by shaking, and backstage is user The related live information of the direct broadcast band that active user is directed to is pushed, it is that user's push is more to realize according to content The display mode of sample and the function of information, enrich the experience of wechat user, so as to greatly improve use Family Experience Degree.
Those skilled in the art are it should be appreciated that embodiments of the invention can be provided as method, system or meter Calculation machine program product.Therefore, the present invention can be using complete hardware embodiment, complete software embodiment or knot Close the form of the embodiment in terms of software and hardware.And, the present invention can be adopted and wherein wrapped at one or more Computer-usable storage medium containing computer usable program code (including but not limited to magnetic disc store and Optical memory etc.) on implement computer program form.
The present invention is produced with reference to method according to embodiments of the present invention, equipment (system) and computer program The flow chart and/or block diagram of product is describing.It should be understood that can by computer program instructions flowchart and / or block diagram in each flow process and/or square frame and flow chart and/or the flow process in block diagram and/ Or the combination of square frame.These computer program instructions can be provided to all-purpose computer, special-purpose computer, embedded The processor of formula processor or other programmable data processing devices is producing a machine so that by calculating The instruction of the computing device of machine or other programmable data processing devices is produced for realizing in flow chart one The device of the function of specifying in individual flow process or one square frame of multiple flow processs and/or block diagram or multiple square frames.
These computer program instructions may be alternatively stored in can guide computer or other programmable datas process to set In the standby computer-readable memory for working in a specific way so that in being stored in the computer-readable memory Instruction produce and include the manufacture of command device, command device realization is in one flow process or multiple of flow chart The function of specifying in one square frame of flow process and/or block diagram or multiple square frames.
These computer program instructions also can be loaded into computer or other programmable data processing devices, made Obtain and series of operation steps is performed on computer or other programmable devices to produce computer implemented place Reason, so as to the instruction performed on computer or other programmable devices is provided for realizing in flow chart one The step of function of specifying in flow process or one square frame of multiple flow processs and/or block diagram or multiple square frames.
Obviously, those skilled in the art can carry out various changes and modification without deviating from this to the present invention The spirit and scope of invention.So, if these modifications of the present invention and modification belong to the claims in the present invention And its within the scope of equivalent technologies, then the present invention is also intended to comprising these changes and modification.

Claims (10)

1. a kind of wechat shakes terminal content method for pushing, it is characterised in that include:
The corresponding ID of user, user basic information and corresponding television content are currently shaken in acquisition Parameter;
According to the corresponding user interface display content information of the television content parameter acquiring;
According to the ID and user basic information, the user interface display content information pushing is given The user terminal for shaking user.
2. the method for claim 1, it is characterised in that methods described also includes:
Wechat platform obtains the information shaken of user, according to currently shaking in user and corresponding TV Hold, generate ID and television content parameter, and the same user basic information of meeting, together send background service Device.
3. the method for claim 1, it is characterised in that methods described also includes:
The user interface display content information is included but is not limited to:Currently playing video content, programming statistics Information, television content related interactive information, TV guide EPG list informations, user interaction interface;
Other user interfaces are adjusted by display content according to currently playing video content.
4. method as claimed in claim 3, it is characterised in that methods described also includes:
The user interface display content is pre-configured with according to TV guide EPG.
5. method as claimed in claim 4, it is characterised in that methods described also includes:
The user interface display content pre-sets display strategy, and is actually needed according to user and is adjusted It is whole.
6. the method for claim 1, it is characterised in that methods described also includes:
The user interface display content is arranged according to user and is adjusted.
7. a kind of wechat shakes terminal content supplying system, it is characterised in that include:
Information acquisition unit, currently shake the corresponding ID of user, user basic information for obtaining And corresponding television content parameter;
Contents acquiring unit, for according to the corresponding user interface display content of the television content parameter acquiring Information;
Content push unit, for according to the ID and user basic information, by the user interface Display content information pushing is to the user terminal for shaking user.
8. system as claimed in claim 7, it is characterised in that the system also includes wechat platform list Unit, for obtaining the information that user shakes, according to currently shaking user and corresponding television content, ID and television content parameter, and the same user basic information of meeting are generated, the content obtaining is together sent Unit.
9. system as claimed in claim 7, it is characterised in that the system also includes that content configuration is single Unit, for being pre-configured with the user interface display content.
10. system as claimed in claim 9, it is characterised in that the system also includes EPG units, For obtaining TV guide EPG information;
The content dispensing unit is pre-configured with the user interface display content according to the EPG information.
CN201510731937.0A 2015-11-02 2015-11-02 WeChat shake terminal content pushing method and system Pending CN106657188A (en)

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CN104486664A (en) * 2014-12-29 2015-04-01 康佳集团股份有限公司 Method for switching television theme with mobile phone, achieving system, mobile phone and television
CN104660601A (en) * 2015-02-13 2015-05-27 惠聚科技(北京)有限公司 Toss mechanism based method and system for mobile terminal advertisement display
CN104918070A (en) * 2015-06-02 2015-09-16 四川九天揽月文化传媒有限公司 Smart television-based video program push system and push method

Cited By (2)

* Cited by examiner, † Cited by third party
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CN107155139A (en) * 2017-05-11 2017-09-12 北京小米移动软件有限公司 Media content player method, device and computer-readable recording medium
CN109799733A (en) * 2017-11-17 2019-05-24 广州奥睿智能科技有限公司 The control method and control system of robot

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Application publication date: 20170510