CN113676740A

CN113676740A - Electronic resource display and distribution method and device, electronic equipment and storage medium

Info

Publication number: CN113676740A
Application number: CN202110809176.1A
Authority: CN
Inventors: 王晓彤; 崔登学
Original assignee: 58tongcheng Information Technology Co ltd
Current assignee: 58tongcheng Information Technology Co ltd; Beijing 58 Information Technology Co Ltd
Priority date: 2021-07-16
Filing date: 2021-07-16
Publication date: 2021-11-19

Abstract

The embodiment of the invention provides an electronic resource display and distribution method, an electronic resource display and distribution device, electronic equipment and a storage medium, wherein the electronic resource display method applied to a viewer terminal comprises the following steps: displaying a live broadcast interface corresponding to the live broadcast room; under the condition of receiving a display instruction issued by a live broadcast platform, displaying an electronic resource packet with dynamically changed resource amount on a live broadcast interface; wherein the dynamic change process of the resource amount is displayed on the electronic resource package. According to the invention, through the electronic resource packet displaying the dynamic change of the resource amount, the attention of the user to the live broadcast room can be attracted, and the stay time of the user in the live broadcast room is prolonged.

Description

Electronic resource display and distribution method and device, electronic equipment and storage medium

Technical Field

The present invention relates to the field of live broadcast technologies, and in particular, to a method and an apparatus for displaying and issuing an electronic resource, an electronic device, and a storage medium.

Background

With the rapid development of internet technology and the rapid popularization of intelligent terminals, live broadcasting or live broadcasting watching through the intelligent terminals has become a novel entertainment mode. In the live broadcast process, the live broadcast interactivity can be enhanced by giving away a virtual gift to display a special effect, and/or the live broadcast interactivity can be enhanced by sending a red packet in a live broadcast room.

When the red packet is sent in the live broadcast room, that is, the electronic resource is sent in the live broadcast room in an online manner to enhance the interactivity of the live broadcast, wherein the electronic resource may refer to a virtual resource, such as electronic money, which can exist in an electronic account and support circulation among different users through the internet.

In the prior art, when a user gets electronic resources in a live broadcast room, the user usually clicks directly to get the electronic resources or clicks an icon to jump to other interfaces to get the electronic resources.

Therefore, in the prior art, when the electronic resources are received, the user can receive the rewards in the live broadcast room in a short time, the irritation to the user is low, and the stay time of the user in the live broadcast room is short.

Disclosure of Invention

The embodiment of the invention provides an electronic resource display and distribution method, an electronic resource display and distribution device, electronic equipment and a storage medium, and aims to solve the problem that the stay time of a user in a live broadcast room is short due to low irritation to the user in the existing live broadcast interaction by distributing electronic resources.

In a first aspect, an embodiment of the present invention provides an electronic resource display method applied to a viewer terminal, including:

displaying a live broadcast interface corresponding to the live broadcast room;

under the condition of receiving a display instruction issued by a live broadcast platform, displaying an electronic resource packet with dynamically changed resource amount on the live broadcast interface;

wherein the dynamic change process of the resource amount is displayed on the electronic resource package.

In a second aspect, an embodiment of the present invention provides an electronic resource issuing method, applied to a live broadcast platform, including:

acquiring an electronic resource issuing rule and electronic resources of a target amount;

distributing a preset number of electronic resource packages to a live broadcast room according to the electronic resource distribution rule and the electronic resources of the target amount, wherein the resource amount of the electronic resource packages is dynamically changed;

and sending a display instruction to a viewer terminal, wherein the instruction is used for indicating a live interface of the live broadcast room to display the electronic resource package.

In a third aspect, an embodiment of the present invention further provides an electronic resource display device, which is applied to a viewer terminal, and the device includes:

the first display module is used for displaying a live broadcast interface corresponding to the live broadcast room;

the second display module is used for displaying an electronic resource packet with dynamically changed resource amount on the live broadcast interface under the condition of receiving a display instruction issued by a live broadcast platform;

In a fourth aspect, an embodiment of the present invention further provides an electronic resource issuing apparatus, which is applied to a live broadcast platform, where the apparatus includes:

the acquisition module is used for acquiring the electronic resource issuing rule and the electronic resources of the target amount;

the distribution module is used for distributing a preset number of electronic resource packages to the live broadcast room according to the electronic resource distribution rule and the electronic resources of the target amount, and the resource amount of the electronic resource packages changes dynamically;

and the first sending module is used for sending a display instruction to a viewer terminal, wherein the display instruction is used for indicating a live broadcast interface of the live broadcast room to display the electronic resource package.

In a fifth aspect, the present application provides an electronic device, which includes a processor, a memory, and a computer program stored on the memory and executable on the processor, and when executed by the processor, the computer program implements the method according to the first aspect or the second aspect.

In a sixth aspect, the present invention further provides a computer-readable storage medium, on which a computer program is stored, where the computer program, when executed by a processor, implements the method according to the first aspect or the second aspect.

According to the technical scheme of the embodiment of the invention, the live broadcast interface corresponding to the live broadcast room is displayed on the graphical user interface, and the electronic resource packet with the dynamically changed resource amount is displayed on the live broadcast interface under the condition that the display instruction issued by the live broadcast platform is received, so that the user can be attracted to pay attention to the live broadcast room, the stimulation to the user is enhanced, and the stay time of the user in the live broadcast room is prolonged.

Drawings

FIG. 1 is a schematic diagram of an electronic resource display method applied to a viewer terminal according to an embodiment of the present invention;

FIG. 2 is a diagram illustrating an electronic resource package showing dynamic changes in the amount of a resource, in accordance with an embodiment of the present invention;

FIG. 3 is a schematic diagram illustrating an electronic resource package pick-up interface according to an embodiment of the invention;

fig. 4 is a schematic diagram illustrating an electronic resource distribution method applied to a live broadcast platform according to an embodiment of the present invention;

FIG. 5 is a schematic diagram of an electronic resource display device applied to a viewer terminal according to an embodiment of the present invention;

fig. 6 is a schematic diagram of an electronic resource issuing device applied to a live broadcast platform according to an embodiment of the present invention;

FIG. 7 is a schematic diagram of an electronic device according to an embodiment of the invention.

Detailed Description

The technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are some, not all, embodiments of the present invention. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.

It should be appreciated that reference throughout this specification to "one embodiment" or "an embodiment" means that a particular feature, structure or characteristic described in connection with the embodiment is included in at least one embodiment of the present invention. Thus, the appearances of the phrases "in one embodiment" or "in an embodiment" in various places throughout this specification are not necessarily all referring to the same embodiment. Furthermore, the particular features, structures, or characteristics may be combined in any suitable manner in one or more embodiments.

In various embodiments of the present invention, it should be understood that the sequence numbers of the following processes do not mean the execution sequence, and the execution sequence of each process should be determined by its function and inherent logic, and should not constitute any limitation to the implementation process of the embodiments of the present invention.

An embodiment of the present invention provides an electronic resource display method, which is applied to a viewer terminal, and as shown in fig. 1, the method may include:

and 101, displaying a live broadcast interface corresponding to the live broadcast room.

The audience terminals are connected with the live broadcast room established by the live broadcast platform, the live broadcast room is connected with the anchor terminal, and besides the current audience terminals, the live broadcast room can also be connected with other audience terminals, and the audience terminals and the anchor terminal establish live broadcast interactive connection through the live broadcast room. And displaying a live broadcast interface corresponding to the live broadcast room on a graphical user interface of the audience terminal. The audience terminal sends the received information to the live broadcast room after receiving the information input by the user, so as to update the live broadcast interface, for example, the barrage information input by the user is displayed on the live broadcast interface, the number of the barrages is updated on the live broadcast interface according to the operation of the barrages of the user, and the user is the audience watching the live broadcast.

102, under the condition of receiving a display instruction issued by a live broadcast platform, displaying an electronic resource packet with dynamically changed resource amount on a live broadcast interface; wherein the dynamic change process of the resource amount is displayed on the electronic resource package.

The live broadcast platform is used as an information transfer station between the audience terminal and the anchor terminal and is responsible for transferring information sent by the audience terminal and the anchor terminal. The live broadcast platform can distribute the electronic resource package for the live broadcast room so that the electronic resource package can be received by the audience terminals in the live broadcast room, the live broadcast platform can send display instructions to all the audience terminals under the condition that the electronic resource package is distributed for the live broadcast room, and the audience terminals display the electronic resource package according to the received display instructions.

The electronic resource package can be displayed on a live broadcast interface in a red package appearance mode, and a dynamically changing number is displayed on the electronic resource package and used for representing the resource amount of the electronic resource package. Referring to fig. 2, a situation of displaying an electronic resource package for a live interface is shown, where a dynamically changing resource amount is displayed on the electronic resource package, and fig. 2 shows a resource amount corresponding to the electronic resource package at a certain time.

The resource amount of the electronic resource package can be changed according to a preset rule, such as gradual increase, gradual decrease when the resource amount is increased to a certain amount, and gradual increase or decrease according to a certain rule when the resource amount is increased or decreased, such as increase according to an equal difference or equal ratio mode, decrease according to an equal difference or equal ratio mode, and during the equal difference increase, decrease according to an equal ratio, and increase and decrease randomly, for example, the dynamic change process of the resource amount is as follows: 0.1, 0.3, 0.6, 0.7, 1.4, 2.7, 1.6, 0.4 membered. When the resource amount is changed according to the preset rule, the resource amount can also increase or decrease in a nonlinear manner, for example, the resource amount is increased according to a curve corresponding to a certain quadratic function. When the resource amount is changed according to a preset rule, the minimum resource amount can be displayed firstly, then the maximum resource amount is displayed, then the intermediate resource amount is displayed, then a plurality of amounts between the minimum resource amount and the intermediate resource amount are displayed, and a plurality of amounts between the maximum resource amount and the intermediate resource amount are displayed. The resource amount can also be changed positively after the user finishes a preset task, the preset task can comprise a plurality of subtasks, the preset task is set by an anchor terminal or a live broadcast platform before an electronic resource package is issued, a live broadcast interface firstly displays a quota of electronic resource packages, the resource amount of the electronic resource packages is increased positively once when the user finishes one subtask, and the subtasks can be a focus live broadcast room, a praise for the live broadcast room, a link for forwarding the live broadcast room, a gift with the appointed amount and the like. The dynamic change of the resource amount can be in various forms, is not limited to the above-mentioned forms, and is not illustrated here.

The electronic resource package displaying the dynamic change of the resource amount can attract audiences to research the amount change rule of the electronic resource package in the live broadcast room, and further the stay time of the audiences in the live broadcast room is prolonged.

In the implementation process of the invention, the live broadcast interface corresponding to the live broadcast room is displayed, and the electronic resource packet with dynamically changed resource amount is displayed on the live broadcast interface under the condition of receiving the display instruction issued by the live broadcast platform, so that the user can be attracted to pay attention to the live broadcast room, the stimulation to the user is enhanced, the stay time of the user in the live broadcast room is prolonged, and the viscosity between the user and the live broadcast room is further increased.

In an optional embodiment of the present invention, after the displaying, on the live interface, an electronic resource package with a dynamically changing resource amount, the method further includes:

receiving user input to the electronic resource package;

and responding to the input of the electronic resource package, and displaying an electronic resource package pickup interface.

After the live interface displays an electronic resource package with a dynamically changing resource amount, input performed by a user on the electronic resource package can be received, wherein the input includes but is not limited to clicking, long pressing, double clicking, sliding and the like. After the viewer terminal receives the user-performed input to the electronic resource package, an electronic resource package pickup interface may be displayed in response to the user-performed input.

The electronic resource package pickup interface can have various display forms, for example, the electronic resource package pickup interface can be displayed in a pop-up window form, namely, a pop-up window is displayed on the live broadcast interface, the pop-up window comprises a certain amount of electronic resources, and the electronic resource package pickup interface also can comprise prompt information for closing the pop-up window and a character of 'congratulating on getting red package', the electronic resource package pickup interface can be displayed through a webpage, the content of the webpage is the same as the content corresponding to the pop-up window, the webpage can be displayed in a stacked manner with the live broadcast interface, and the electronic resource package pickup interface can return to the live broadcast interface after exiting from the webpage.

In the implementation process of the invention, after the input of the user to the electronic resource package is received, the electronic resource package receiving interface is displayed in response to the input executed by the user, the electronic resource can be received based on the trigger of the user, and the stimulation to the user and the activity of the live broadcast room are enhanced.

In an optional embodiment of the present invention, the displaying an electronic resource package pickup interface in response to the input of the electronic resource package includes:

in response to the input of the electronic resource package, determining a current resource amount corresponding to the electronic resource package when the input is received;

and displaying the electronic resource package pickup interface of the electronic resources comprising the current resource amount.

Because the resource amount of the electronic resource package is dynamically changed, when input executed by a user is received, the current resource amount can be determined according to the resource amount displayed by the electronic resource package when the input is received, and the electronic resource of the current resource amount (the retrievable amount) is displayed on the electronic resource package retrieving interface. For example, referring to FIG. 3, the electronic resources for the current resource amount are displayed on the electronic resource package pickup interface.

The electronic resource package pickup interface can be displayed in a popup mode or in a webpage mode, the popup mode is a popup displayed on the live broadcast interface, the webpage display mode can jump to a specified webpage after receiving input of a user, and the display mode of the electronic resource package pickup interface is not limited to the listed conditions.

In the implementation process of the invention, the corresponding resource amount when the user input is received is determined as the receivable current resource amount, and the electronic resource corresponding to the current resource amount selected by the user can be displayed based on the input of the user, so that the interestingness of electronic resource pickup is increased, and the stimulation to the user is enhanced.

In an optional embodiment of the present invention, before the displaying, on the live interface, an electronic resource package with a dynamically changing resource amount, the method further includes:

receiving an electronic resource issuing rule matched with the audience terminal;

the electronic resource issuance rule includes: the resource amount change rule, the electronic resource packet issuing quantity and the electronic resource packet issuing time matched with the audience terminal; the method can also comprise the following steps: at least one of an electronic resource package pickup time matched with the audience terminal and a limitation condition of electronic resource package pickup matched with the audience terminal;

and the resource amount of the electronic resource packet dynamically changes according to the resource amount change rule.

The electronic resource issuing rule received by the audience terminal is matched with the audience terminal, namely, the resource amount change rule included by the electronic resource issuing rule is matched with the audience terminal, the electronic resource packet getting time included by the electronic resource issuing rule is matched with the audience terminal, and the electronic resource packet getting limiting condition included by the electronic resource issuing rule is matched with the audience terminal.

The resource amount of the electronic resource package can be changed according to a resource amount change rule, such as gradual increase, gradual decrease when the resource amount is increased to a certain amount, and gradual increase or decrease according to a certain rule when the resource amount is increased or decreased, such as increase according to an equal difference or equal ratio mode, decrease according to an equal difference or equal ratio mode, and during the equal difference increase, decrease according to an equal ratio, and increase and decrease randomly. When the resource amount is changed, the resource amount can also increase or decrease in a nonlinear manner, for example, the resource amount is increased according to a curve corresponding to a certain quadratic function. When the resource amount is changed, the minimum resource amount can be displayed firstly, then the maximum resource amount is displayed, then the intermediate resource amount is displayed, then a plurality of amounts between the minimum resource amount and the intermediate resource amount are displayed, and a plurality of amounts between the maximum resource amount and the intermediate resource amount are displayed. The resource amount can also be changed positively after the user finishes a preset task, the preset task can comprise a plurality of subtasks, the preset task is set by an anchor terminal or a live broadcast platform before an electronic resource package is released, a live broadcast interface firstly displays a quota of electronic resource packages, the resource amount of the electronic resource packages is increased positively once when the user finishes one subtask, and the subtasks can be a focus live broadcast room, a praise is sent for the live broadcast room, connection between the live broadcast rooms is forwarded, gifts with the appointed amount are given and the like. The dynamic change of the amount of resources can take many forms and is not limited to the ones listed above.

The maximum resource amount of the electronic resource package can be determined according to the resource amount change rule, and when the resource amount change rules corresponding to the audience terminals are the same, the total issued electronic resource amount can be determined according to the product of the maximum resource amount corresponding to the electronic resource package and the issued amount of the electronic resource package. The electronic resource in the embodiment of the present invention may be electronic money, for example, the maximum resource amount that each electronic resource package can receive is 2 yuan, 50 electronic resource packages are issued in total, and the total amount of the electronic resource can be calculated to be 100 yuan.

When a plurality of audience terminals correspond to at least two resource amount change rules, the electronic resource can be transmitted in a targeted mode. At this time, the number of resource amount variation rules is less than or equal to the number of viewer terminals. For example, dividing audience terminals in a live broadcast room into two categories, wherein the stay time of the audience terminals of the first category in the live broadcast room is longer than a set time, the stay time of the audience terminals of the second category in the live broadcast room is shorter than or equal to the set time, and the resource amount change rule corresponding to the audience terminals of the first category is different from the resource amount change rule corresponding to the audience terminals of the second category, so that the dynamic change processes of the resource amounts of the electronic resource packages received by the audience terminals of the first category and the audience terminals of the second category are different. The electronic resource package received by the audience terminal is associated with the corresponding resource amount change rule. It should be noted that, when the audience terminals are distinguished, the audience terminals may also be distinguished according to other criteria, for example, whether the audience terminals enter a live broadcast room of the current anchor for the first time, whether the audience terminals pay attention to the anchor, and the like.

When the electronic resource distribution rule includes the electronic resource package pickup time, the electronic resource package pickup time may be matched with the viewer terminal, that is, the time at which the electronic resource package can be picked up may be different for different viewer terminals. For example, the user may receive the electronic resource package after the graphical user interface of the viewer terminal 1 displays the electronic resource package, and the user may receive the electronic resource package 10S after the graphical user interface of the viewer terminal 2 displays the electronic resource package.

When the electronic resource distribution rule includes the restriction condition for electronic resource package pickup, the restriction condition for electronic resource package pickup may be matched with the viewer terminal, that is, the restriction conditions for electronic resource package pickup of different viewer terminals may be different. For example, when the dwell time of the audience terminal 3 in the live broadcast room is longer than 5 minutes, the user can receive the electronic resource package, and when the dwell time of the audience terminal 4 in the live broadcast room is longer than 10 minutes, the user can receive the electronic resource package.

The electronic resource package issuing time is an issuing time point set by the anchor terminal or the live broadcast platform, and the audience terminal can display the electronic resource package at the issuing time point through the live broadcast interface according to the display instruction. It should be noted that, for the viewer terminals corresponding to different electronic resource distribution rules, the electronic resource package distribution time and the electronic resource package distribution number may be the same or different.

In the implementation process of the invention, the electronic resource issuing rule matched with the audience terminal is received before the electronic resource package is displayed on the live broadcast interface, so that the resource amount of the electronic resource package can be dynamically displayed according to the resource amount change rule in the electronic resource issuing rule after the matched electronic resource package is received, the electronic resource package can be received in a targeted manner, and the accuracy of issuing the electronic resource package is ensured; the electronic resource package can be received according to the input of the user in the corresponding time period according to the electronic resource package receiving time in the electronic resource distribution rule; or according to the restriction condition of the electronic resource package pick-up in the electronic resource distribution rule, when the restriction condition is met, the pick-up of the electronic resource package can be realized according to the input of the user.

In an optional embodiment of the present invention, when the electronic resource distribution rule includes an electronic resource package pickup time matched with the audience terminal, the live broadcast interface displays a time popup window corresponding to the electronic resource package, and the time popup window displays a time interval matched with the audience terminal and within which the electronic resource package can be picked up;

the responding to the input of the electronic resource package and displaying an electronic resource package receiving interface comprises the following steps:

and responding to the input executed by the user on the electronic resource package in the time interval, and displaying the electronic resource package pickup interface.

The time popup window is not limited in form, for example, the user can be reminded in a time progress bar manner, the user is reminded that the currently displayed electronic resource package can be received in the time interval displayed by the time progress bar, the corresponding receivable time interval can be displayed through an hourglass, and the starting time and the ending time can be directly displayed, so that the user can receive the electronic resource package in the time interval corresponding to the starting time and the ending time.

The audience terminal only responds to the input of the user within the specified retrievable time interval matched with the audience terminal, and displays the electronic resource package retrieval interface to realize the retrieval of the electronic resource package. And responding to the user input which is not in the time interval, or responding to the user input but not displaying the electronic resource package pickup interface.

Aiming at the condition that the input of the user is responded but the electronic resource package receiving interface is not displayed, the live broadcast interface can display a prompt popup window to inform the user: "not yet open pick up". The above-mentioned prompting mode and prompting words are not the only prompting form, and can also adopt other forms to make prompting.

According to the process of the embodiment of the invention, the adding time condition is obtained for the electronic resource packet, and only the input of the user in the specified time interval is responded, so that the direct broadcasting room can be well preheated, the flow is attracted, the stimulation of the user is increased, and the stay time of the user in the direct broadcasting room is prolonged.

In an optional embodiment of the present invention, in a case that the electronic resource distribution rule includes a limitation condition for getting the electronic resource package matched with the viewer terminal, the live broadcast interface displays a first prompt message, where the first prompt message is used to prompt the limitation condition for getting the electronic resource package matched with the viewer terminal;

the displaying an electronic resource package pickup interface in response to the input of the electronic resource package comprises:

under the condition that the live broadcast interface meets the limiting condition, responding to the input executed by the user on the electronic resource package, and displaying the electronic resource package receiving interface;

wherein the limiting conditions include at least one of the following conditions: and the audience terminal displays a second prompt message that the time length of the live broadcast interface is greater than or equal to a preset time length and the live broadcast interface displays the interaction with the anchor in the live broadcast room.

The first prompt message may be displayed in various forms, for example, the first prompt message may be displayed on the electronic resource package (i.e., on the red packet icon) or around the electronic resource package to prompt the user to retrieve the limitation condition of the electronic resource package, or the first prompt message may be displayed in the form of a prompt pop-up window. The corresponding restriction conditions of different audience terminals can be different, and the restriction condition of the electronic resource package received by the current audience terminal is the restriction condition matched with the current audience terminal.

The time length of the live broadcast interface displayed by the audience terminal can be greater than or equal to the preset time length, namely, the electronic resource package can be obtained by limiting the time length of the audience terminal in the live broadcast room, namely, the time length of the audience terminal needing to stay in the live broadcast room is greater than or equal to the preset time length.

The limitation condition may also be that the graphical user interface has displayed second prompt information for prompting the user to complete the specified interaction with the anchor, and the interaction may also have various forms, for example, the user determines to complete the interaction after paying attention to the anchor, the user forwards a live broadcast room link of the anchor to determine to complete the interaction, and the user gives a gift with a specified amount to determine to complete the interaction. Correspondingly, the electronic resource package can be received after the user pays attention to the anchor, the user can receive the electronic resource package only by forwarding the link of the live broadcast room of the anchor, and the user can receive the electronic resource package only by giving gifts with specified amounts.

In the implementation process of the invention, the matched limiting conditions are set for the getting of the electronic resource package, so that the electronic resource package can be got by the audience terminal when the corresponding limiting conditions are met, and the interaction between the audience and the anchor is further enhanced while the audience terminal obtains the electronic resource package according to the limiting conditions.

The electronic resource display method applied to the audience terminal in the embodiment of the invention displays the live broadcast interface corresponding to the live broadcast room on the graphical user interface, and displays the electronic resource packet with the dynamically changed resource amount on the live broadcast interface under the condition of receiving the display instruction issued by the live broadcast platform, so that the method can attract the user to pay attention to the live broadcast room, enhance the stimulation to the user and prolong the stay time of the user in the live broadcast room.

Furthermore, the electronic resource package receiving interface is displayed according to input executed by a user, the electronic resource can be received based on the triggering of the user, the activity of a live broadcast room is enhanced, the interestingness of receiving the electronic resource is increased, the stimulation to the user is enhanced, and meanwhile the interaction between audiences and a main broadcast can be enhanced. By receiving the electronic resource issuing rule matched with the audience terminal, after the electronic resource package is received, the resource amount of the electronic resource package is dynamically displayed according to the electronic resource issuing rule, the electronic resource package is received in a targeted mode, the issuing accuracy of the electronic resource package is guaranteed, and the rigor of the targeted issuing of the electronic resource package can be improved based on the time condition and the getting condition.

An embodiment of the present invention further provides an electronic resource issuing method, which is applied to a live broadcast platform, and as shown in fig. 4, the method includes:

step 401, obtaining an electronic resource issuing rule and a target amount of electronic resources.

The live broadcast platform firstly acquires an electronic resource issuing rule and a target amount of electronic resources, and when the electronic resource issuing rule and the target amount of electronic resources are acquired, the live broadcast platform comprises one of the following schemes:

receiving the electronic resource distribution rule and the electronic resource of the target amount sent by the anchor terminal; or

Receiving the electronic resource distribution rule sent by the anchor terminal, and determining the electronic resources of the target amount based on the electronic resource distribution rule; or

Receiving the electronic resources of the target amount sent by the anchor terminal, and configuring the electronic resource distribution rule based on the electronic resources of the target amount; or

And configuring the electronic resource issuing rule and determining the electronic resources of the target amount.

The method comprises the steps that firstly, introduction is conducted on the situation that a live broadcast platform receives an electronic resource distribution rule sent by an anchor terminal and electronic resources of a target amount, the anchor formulates the electronic resource distribution rule and provides the electronic resources, after the anchor formulates the electronic resource distribution rule, the anchor terminal sends the electronic resource distribution rule and the electronic resources of the target amount to the live broadcast platform together, and the live broadcast platform executes operation of distributing an electronic resource package after acquiring the rule and the electronic resources.

The method comprises the following steps that a live broadcast platform receives an electronic resource distribution rule sent by an anchor terminal, introduces the situation that a target amount of electronic resources are determined based on the electronic resource distribution rule, the anchor formulates the electronic resource distribution rule, the anchor terminal sends the electronic resource distribution rule to the live broadcast platform, the live broadcast platform configures the target amount of electronic resources provided by the live broadcast platform after receiving the electronic resource distribution rule sent by the anchor terminal, and then executes the operation of distributing an electronic resource package.

The following description is directed to a case where the live broadcast platform receives a target amount of electronic resources sent by the anchor terminal, and configures an electronic resource issuing rule based on the target amount of electronic resources. The anchor terminal provides electronic resources of a target amount, an electronic resource distribution rule is formulated by the live broadcast platform, after the live broadcast platform receives the electronic resources of the target amount sent by the anchor terminal, the electronic resource distribution rule is formulated based on the electronic resources of the target amount, and then operation of distributing the electronic resource package is executed.

The following description is directed to the situation that a live broadcast platform configures an electronic resource distribution rule and determines electronic resources of a target amount, the live broadcast platform formulates the electronic resource distribution rule and provides the electronic resources of the target amount, and the live broadcast platform performs an operation of distributing an electronic resource package after formulating the electronic resource distribution rule based on the electronic resources of the target amount.

Step 402, distributing a preset number of electronic resource packages to the live broadcast room according to the electronic resource distribution rule and the electronic resources of the target amount, wherein the resource amount of the electronic resource packages changes dynamically.

After the electronic resource issuing rule and the electronic resource of the target amount are obtained, resource allocation can be performed on the electronic resource of the target amount according to the electronic resource issuing rule so as to determine the electronic resource packages of the preset number and further allocate the electronic resource packages to the live broadcast room.

For example, the target amount of electronic resources (taking electronic money as an example) is 100 yuan, and the maximum resource amount corresponding to each electronic resource package is determined to be 2 yuan according to the electronic resource issuing rule, so that the number of the electronic resource packages can be 50, and 50 electronic resource packages are allocated to the live broadcast room. The maximum resource amount that each electronic resource package can receive is 2 yuan, not all users can receive the maximum resource amount, the electronic resources are extremely large and may be remained, the remained electronic resources can be returned to the provider, and the rules can be re-formulated and issued again.

And 403, sending a display instruction to a viewer terminal, wherein the display instruction is used for indicating a live interface of the live broadcast room to display the electronic resource package.

And when receiving a display instruction sent by the live broadcast platform, the audience terminal displays an electronic resource packet with dynamically changed resource amount on a live broadcast interface of the live broadcast room. As shown in fig. 2, the electronic resource package may be displayed in the form of a red packet.

The resource amount of the electronic resource package may be changed according to a preset rule, and the specific change form may be referred to the description of the viewer terminal side, which is not elaborated herein. By distributing the electronic resource packet with the dynamically changed resource amount to the live broadcast room, a user can be attracted to research the amount change rule of the electronic resource packet in the live broadcast room, and the stay time of the user in the live broadcast room is further prolonged.

In the implementation process of the invention, the live broadcast platform can distribute the electronic resource packet with dynamically changed resource amount to the live broadcast room by acquiring the electronic resource distribution rule and the electronic resource of the target amount, thereby enhancing the stimulation to the user and prolonging the stay time of the user in the live broadcast room.

In an optional embodiment of the present invention, the at least one acquired electronic resource distribution rule is at least one, and the allocating a preset number of electronic resource packages to the live broadcast room according to the electronic resource distribution rule and the electronic resource of the target amount includes:

distributing at least one type of electronic resource package to the live broadcast room according to at least one electronic resource distribution rule and the electronic resources of the target amount;

each electronic resource distribution rule corresponds to one type of electronic resource package, and the sum of the corresponding quantities of the electronic resource packages of various types is the preset quantity.

The number of the electronic resource distribution rules may be one or more, in the case of one electronic resource distribution rule, the electronic resource package may be distributed based on one electronic resource distribution rule, and in the case of multiple electronic resource distribution rules, the electronic resource package may be distributed based on multiple electronic resource distribution rules, for example, 50 electronic resource packages are distributed to the live broadcast room, 30 electronic resource packages correspond to the electronic resource distribution rule 1, and 20 electronic resource packages correspond to the electronic resource distribution rule 2. Wherein the sum of the maximum resource amounts corresponding to the electronic resource packages is less than or equal to the target amount.

Aiming at the condition that the electronic resource distribution rule is one, the electronic resource packages distributed for the live broadcast room correspond to the same type, and the quantity of the electronic resource packages of the same type is the preset number. Aiming at the condition that the electronic resource distribution rule is at least two, the electronic resource packages distributed for the live broadcast room correspond to at least two types, and the sum of the quantity corresponding to the electronic resource packages of each type is equal to the preset quantity.

In the case that the number of the electronic resource issuance rules is at least two, the electronic resource of the target amount may be divided into at least two parts, that is, one electronic resource issuance rule corresponds to one part of the electronic resource, and the electronic resource package is allocated according to the corresponding electronic resource for each electronic resource issuance rule.

In the implementation process of the invention, at least one type of electronic resource package is distributed to the live broadcast room according to at least one electronic resource distribution rule, so that different electronic resource packages can be distributed, and the types of the electronic resource packages in the live broadcast room are enriched.

In an optional embodiment of the present invention, before allocating the preset number of electronic resource packages to the live broadcast room, the method further includes:

sending the matched electronic resource issuing rule to the audience terminal;

The live broadcast platform can send the electronic resource distribution rule to the audience terminal after acquiring the electronic resource distribution rule sent by the anchor terminal or formulating the electronic resource distribution rule. In the case where there is one electronic resource assignment rule, the same electronic resource assignment rule may be transmitted to each viewer terminal. For the case that the electronic resource distribution rules are at least two, when the live broadcast platform or the anchor terminal formulates the electronic resource distribution rules, the corresponding audience terminal can be allocated to each electronic resource distribution rule, so that when the electronic resource distribution rules are transmitted, the electronic resource distribution rules can be transmitted to the corresponding audience terminals according to each electronic resource distribution rule, and targeted transmission is achieved. The number of the electronic resource issuing rules is smaller than or equal to the number of the audience terminals in the live broadcast room.

It should be noted that, for the case that the electronic resource distribution rule is at least two, when the electronic resource distribution rule is formulated, a corresponding audience terminal is allocated to each electronic resource distribution rule, and the electronic resource distribution rule includes a resource amount change rule and an electronic resource packet distribution number (the number of corresponding audience terminals), so when the electronic resource of the target amount is divided into at least two parts, the total resource amount corresponding to the electronic resource distribution rule can be determined according to the resource amount change rule (the maximum retrievable resource amount can be determined) and the electronic resource packet distribution number, so that the electronic resource of the target amount can be divided.

Because the dynamic change of the amount of the electronic resource package is determined based on the corresponding resource amount change rule, the electronic resource package can be directionally distributed when being distributed to the live broadcast room, namely, the electronic resource received by the audience terminal is matched with the received electronic resource distribution rule. For the audience terminal, the received electronic resource distribution rule is matched with the audience terminal, namely, the resource amount change rule included in the electronic resource distribution rule is matched with the audience terminal, the electronic resource packet pickup time included in the electronic resource distribution rule is matched with the audience terminal, and the electronic resource packet pickup limit condition included in the electronic resource distribution rule is matched with the audience terminal.

The resource amount change rule received by the audience terminal is matched with the audience terminal, so that each audience terminal can display the electronic resource packet which is dynamically changed in resource amount and is matched with the current audience terminal on the live broadcast interface according to the matched resource amount change rule, namely, the dynamic change rule of the resource amount is matched with the corresponding resource amount change rule.

When the electronic resource distribution rule includes the electronic resource package pickup time, the electronic resource package pickup time may be matched with the viewer terminal, that is, the time at which the electronic resource package can be picked up may be different for different viewer terminals. When the electronic resource distribution rule includes the restriction condition for electronic resource package pickup, the restriction condition for electronic resource package pickup may be matched with the viewer terminal, that is, the restriction conditions for electronic resource package pickup of different viewer terminals may be different. It should be noted that, for the viewer terminals corresponding to different electronic resource distribution rules, the electronic resource package distribution time and the electronic resource package distribution number may be the same or different.

In the process of the embodiment of the invention, the matched electronic resource distribution rule is sent to each audience terminal, so that the targeted sending can be realized, the operability of the distribution of the electronic resource package is improved, the precision of the distribution of the electronic resource package is ensured, and the audience terminal can display and receive the electronic resource package with the dynamically changed resource amount according to the corresponding rule.

In the above overall implementation process of the electronic resource issuing method provided by the embodiment of the present invention, the live broadcast platform can allocate the electronic resource packet with dynamically changing resource amount to the live broadcast room by acquiring the electronic resource issuing rule and the electronic resource of the target amount, so as to enhance the stimulation to the user and prolong the stay time of the user in the live broadcast room.

Different electronic resource packages can be distributed by distributing at least one type of electronic resource package to the live broadcast room according to at least one electronic resource distribution rule, so that the types of the electronic resource packages in the live broadcast room are enriched; by sending the matched electronic resource distribution rules to each audience terminal, targeted sending can be realized, the operability of distribution of the electronic resource package is increased, the precision of distribution of the electronic resource package is ensured, and the audience terminal can display and receive the electronic resource package with dynamically changed resource amount according to the corresponding rules.

An embodiment of the present invention further provides an electronic resource display device, which is applied to a viewer terminal, and as shown in fig. 5, the device includes:

a first display module 501, configured to display a live interface corresponding to a live broadcast room;

a second display module 502, configured to display an electronic resource package with a dynamically changing resource amount on the live broadcast interface when a display instruction issued by a live broadcast platform is received;

Optionally, the apparatus further comprises:

the first receiving module is used for receiving the input of a user to the electronic resource package after the second display module displays the electronic resource package with the dynamically changed resource amount on the live broadcast interface;

and the third display module responds to the input of the electronic resource package and displays the electronic resource package pickup interface.

Optionally, the third display module includes:

the determining submodule is used for responding to the input of the electronic resource package and determining the current resource amount corresponding to the electronic resource package when the input is received;

and the display sub-module is used for displaying the electronic resource package getting interface of the electronic resources including the current resource amount.

Optionally, the apparatus further comprises:

the second receiving module is used for receiving the electronic resource issuing rule matched with the audience terminal before the second display module displays an electronic resource package with dynamically changed resource amount on the live broadcast interface;

Optionally, when the electronic resource distribution rule includes the electronic resource package pickup time matched with the audience terminal, the live broadcast interface displays a time popup window corresponding to the electronic resource package, where the time popup window displays a time interval matched with the audience terminal, where the electronic resource package can be picked up; the third display module is further to:

Optionally, when the electronic resource distribution rule includes a limitation condition for getting the electronic resource package matched with the viewer terminal, the live broadcast interface displays a first prompt message, where the first prompt message is used to prompt the limitation condition for getting the electronic resource package matched with the viewer terminal, and the third display module is further used to:

The embodiment of the invention is applied to the electronic resource display device of the audience terminal, displays the live broadcast interface corresponding to the live broadcast room on the graphical user interface, displays the electronic resource packet with the dynamically changed resource amount on the live broadcast interface under the condition of receiving the display instruction sent by the live broadcast platform, can attract the user to pay attention to the live broadcast room, enhances the stimulation to the user, and prolongs the stay time of the user in the live broadcast room.

An embodiment of the present invention further provides an electronic resource issuing apparatus, which is applied to a live broadcast platform, and as shown in fig. 6, the apparatus includes:

an obtaining module 601, configured to obtain an electronic resource issuing rule and an electronic resource of a target amount;

a distribution module 602, configured to distribute a preset number of electronic resource packages to a live broadcast room according to the electronic resource distribution rule and the electronic resource of the target amount, where the resource amount of the electronic resource packages dynamically changes;

a first sending module 603, configured to send a display instruction to a viewer terminal, where the display instruction is used to instruct a live interface in the live broadcast room to display the electronic resource package.

Optionally, the electronic resource issuance rule acquired by the acquisition module is at least one, and the allocation module is further configured to:

Optionally, before the allocating module allocates the preset number of electronic resource packages to the live broadcast room, the method further includes:

the second sending module is used for sending the matched electronic resource distribution rule to the audience terminal;

Optionally, the obtaining module includes one of the following sub-modules:

the first processing submodule is used for receiving the electronic resource issuing rule and the electronic resources of the target amount sent by the anchor terminal; or

The second processing submodule is used for receiving the electronic resource issuing rule sent by the anchor terminal and determining the electronic resources of the target amount based on the electronic resource issuing rule; or

The third processing submodule is used for receiving the electronic resources of the target amount sent by the anchor terminal and configuring the electronic resource issuing rule based on the electronic resources of the target amount; or

And the fourth processing submodule is used for configuring the electronic resource issuing rule and determining the electronic resources of the target amount.

The embodiment of the invention is applied to the electronic resource issuing device of the live broadcast platform, and can distribute the electronic resource packet with dynamically changed resource amount to the live broadcast room by acquiring the electronic resource issuing rule and the electronic resource of the target amount, thereby enhancing the stimulation to the user and prolonging the stay time of the user in the live broadcast room.

Preferably, an embodiment of the present invention further provides an electronic device, including: the processor, the memory, and the computer program stored in the memory and capable of running on the processor, when executed by the processor, implement the processes of the above-mentioned electronic resource display or electronic resource distribution method embodiments, and can achieve the same technical effects, and in order to avoid repetition, details are not repeated here.

Fig. 7 shows a physical structure diagram of an electronic device, for example, as follows.

As shown in fig. 7, the electronic device may include: a processor (processor)710, a communication Interface (Communications Interface)720, a memory (memory)730, and a communication bus 740, wherein the processor 710, the communication Interface 720, and the memory 730 communicate with each other via the communication bus 740. Processor 710 may invoke logic instructions in memory 730. Where the device may be a viewer terminal, the processor 710 is then configured to perform the following steps: displaying a live broadcast interface corresponding to the live broadcast room; under the condition of receiving a display instruction issued by a live broadcast platform, displaying an electronic resource packet with dynamically changed resource amount on the live broadcast interface; wherein the dynamic change process of the resource amount is displayed on the electronic resource package.

Wherein the device may be a live platform, and the processor 710 is configured to perform the following steps: acquiring an electronic resource issuing rule and electronic resources of a target amount; distributing a preset number of electronic resource packages to a live broadcast room according to the electronic resource distribution rule and the electronic resources of the target amount, wherein the resource amount of the electronic resource packages is dynamically changed; and sending a display instruction to a viewer terminal, wherein the display instruction is used for indicating a live interface of the live broadcast room to display the electronic resource package.

In addition, the logic instructions in the memory 730 can be implemented in the form of software functional units and stored in a computer readable storage medium when the software functional units are sold or used as independent products. Based on such understanding, the technical solution of the present invention may be embodied in the form of a software product, which is stored in a storage medium and includes instructions for causing a computer device (which may be a personal computer, a server, or a network device) to execute all or part of the steps of the method according to the embodiments of the present invention.

The embodiment of the present invention further provides a computer-readable storage medium, where a computer program is stored on the computer-readable storage medium, and when being executed by a processor, the computer program implements each process of the above-mentioned electronic resource display or electronic resource distribution method embodiment, and can achieve the same technical effect, and is not described herein again to avoid repetition. The computer-readable storage medium may be a Read-Only Memory (ROM), a Random Access Memory (RAM), a magnetic disk or an optical disk.

It should be noted that, in this document, the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or apparatus that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or apparatus. Without further limitation, an element defined by the phrase "comprising an … …" does not exclude the presence of other like elements in a process, method, article, or apparatus that comprises the element.

Through the above description of the embodiments, those skilled in the art will clearly understand that the method of the above embodiments can be implemented by software plus a necessary general hardware platform, and certainly can also be implemented by hardware, but in many cases, the former is a better implementation manner. Based on such understanding, the technical solutions of the present invention may be embodied in the form of a software product, which is stored in a storage medium (such as ROM/RAM, magnetic disk, optical disk) and includes instructions for enabling a terminal (such as a mobile phone, a computer, a server, an air conditioner, or a network device) to execute the method according to the embodiments of the present invention.

While the present invention has been described with reference to the embodiments shown in the drawings, the present invention is not limited to the embodiments, which are illustrative and not restrictive, and it will be apparent to those skilled in the art that various changes and modifications can be made therein without departing from the spirit and scope of the invention as defined in the appended claims.

Those of ordinary skill in the art will appreciate that the various illustrative elements and algorithm steps described in connection with the embodiments disclosed herein may be implemented as electronic hardware or combinations of computer software and electronic hardware. Whether such functionality is implemented as hardware or software depends upon the particular application and design constraints imposed on the implementation. Skilled artisans may implement the described functionality in varying ways for each particular application, but such implementation decisions should not be interpreted as causing a departure from the scope of the present invention.

It can be clearly understood by those skilled in the art that, for convenience and brevity of description, the specific working processes of the system, the apparatus and the unit described above may refer to the corresponding processes in the foregoing method embodiments, and are not described herein again.

In the embodiments provided in the present application, it should be understood that the disclosed apparatus and method may be implemented in other ways. For example, the above-described apparatus embodiments are merely illustrative, and for example, the division of the units is only one logical division, and other divisions may be realized in practice, for example, a plurality of units or components may be combined or integrated into another system, or some features may be omitted, or not executed. In addition, the shown or discussed mutual coupling or direct coupling or communication connection may be an indirect coupling or communication connection through some interfaces, devices or units, and may be in an electrical, mechanical or other form.

The units described as separate parts may or may not be physically separate, and parts displayed as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the units can be selected according to actual needs to achieve the purpose of the solution of the embodiment.

In addition, functional units in the embodiments of the present invention may be integrated into one processing unit, or each unit may exist alone physically, or two or more units are integrated into one unit.

The functions, if implemented in the form of software functional units and sold or used as a stand-alone product, may be stored in a computer readable storage medium. Based on such understanding, the technical solution of the present invention may be embodied in the form of a software product, which is stored in a storage medium and includes instructions for causing a computer device (which may be a personal computer, a server, or a network device) to execute all or part of the steps of the method according to the embodiments of the present invention. And the aforementioned storage medium includes: various media capable of storing program codes, such as a U disk, a removable hard disk, a ROM, a RAM, a magnetic disk, or an optical disk.

The above description is only for the specific embodiments of the present invention, but the scope of the present invention is not limited thereto, and any person skilled in the art can easily conceive of the changes or substitutions within the technical scope of the present invention, and all the changes or substitutions should be covered within the scope of the present invention. Therefore, the protection scope of the present invention shall be subject to the protection scope of the claims.

Claims

1. An electronic resource display method applied to a viewer terminal, comprising:

displaying a live broadcast interface corresponding to the live broadcast room;

2. The method for displaying electronic resources according to claim 1, further comprising, after the displaying an electronic resource package with dynamically changing resource amount on the live interface:

receiving user input to the electronic resource package;

3. The electronic resource display method of claim 2, wherein said displaying an electronic resource package pickup interface in response to an input to said electronic resource package comprises:

4. The method for displaying electronic resources according to claim 2, further comprising, before the displaying an electronic resource package with dynamically changing resource amount on the live interface:

5. The method according to claim 4, wherein in a case where the electronic resource issuance rule includes an electronic resource package pickup time matched with the viewer terminal, the live broadcast interface displays a time popup corresponding to the electronic resource package, the time popup displaying a time interval in which the electronic resource package can be picked up matched with the viewer terminal;

6. The electronic resource display method according to claim 4, wherein in a case where the electronic resource distribution rule includes a restriction condition for electronic resource package pickup matching with the viewer terminal, the live broadcast interface displays a first prompt message for prompting the restriction condition for electronic resource package pickup matching with the viewer terminal;

7. An electronic resource distribution method is applied to a live broadcast platform and is characterized by comprising the following steps:

and sending a display instruction to a viewer terminal, wherein the display instruction is used for indicating a live interface of the live broadcast room to display the electronic resource package.

8. The method according to claim 7, wherein the number of the acquired electronic resource distribution rules is at least one, and the allocating a preset number of electronic resource packages to the live broadcast room according to the electronic resource distribution rules and the target amount of the electronic resources comprises:

9. The method of claim 8, wherein before allocating the predetermined number of electronic resource packages to the live broadcast room, the method further comprises:

sending the matched electronic resource issuing rule to the audience terminal;

10. The method for issuing electronic resources according to claim 7, wherein said obtaining the electronic resource issuing rules and the target amount of the electronic resources comprises one of the following schemes:

11. An electronic resource display device applied to a viewer terminal, the device comprising:

12. An electronic resource distribution device applied to a live broadcast platform is characterized by comprising:

13. An electronic device comprising a processor, a memory, and a computer program stored on the memory and executable on the processor, the computer program, when executed by the processor, implementing the electronic resource display method of any one of claims 1 to 6 or the electronic resource issuance method of any one of claims 7 to 10.

14. A computer-readable storage medium, on which a computer program is stored, which, when executed by a processor, implements the electronic resource display method of any one of claims 1 to 6 or the electronic resource issuance method of any one of claims 7 to 10.