CN102833347A - Cloud platform-based mobile terminal advertisement - Google Patents
Cloud platform-based mobile terminal advertisement Download PDFInfo
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- CN102833347A CN102833347A CN2012103317851A CN201210331785A CN102833347A CN 102833347 A CN102833347 A CN 102833347A CN 2012103317851 A CN2012103317851 A CN 2012103317851A CN 201210331785 A CN201210331785 A CN 201210331785A CN 102833347 A CN102833347 A CN 102833347A
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Abstract
The invention provides a cloud platform-based mobile terminal advertisement, which comprises a user terminal, an advertisement play management client, a management control platform and a cloud end server, wherein the management control platform is used for providing excitation for a user which downloads the advertisement; the cloud end server provides a cloud platform; the cloud platform comprises a user data storage server and an application server; the application server is used for loading the advertisement which is submitted through an advertisement publisher and checked through the cloud platform, storing the advertisement and user application data generated by the advertisement for the user in the user data storage server, calling related advertisement according to an access requirement of the user and operating the advertisement by using user application data aiming at the user; the management control platform is used for controlling the cloud end server through internet; and the cloud end server is communicated with the user terminal through a wireless communication network. Production and publishing of the advertisement by the advertisement publisher and compensation of communication cost through downloading and clicking of the advertisement by a user can be realized.
Description
Technical field
The invention belongs to mobile communication and cloud computing applied technical field, more particularly, be based on the mobile terminal advertisement of cloud platform.
Background technology
Cloud computing is to develop field rapidly over the past two years, and it provides a kind of account form based on the Internet, and in this way, software and hardware resources of sharing and information can offer computer and other equipment as required.
About the public cloud field; There are a lot of application products,, are absorbed in the QPlus product of chat and other application such as the net dish product of being absorbed in storage based on the cloud platform; But present application product is the bookmark class and uses; These bookmark classes are used simply will call and are redirected in other third party website products, by third party website product user data are stored and are managed, and to the user service is provided.
Along with society and development of technology, mechanics of communication and application mode also more and more adapt to user's demand, and computer and mobile phone have entered into the every aspect of life; Particularly along with the propelling and the application in broadband network and broadband, computer and mobile phone become the most frequently used network-termination device, and the service that network provides is also more and more; For example except common search service, the entertainment content, the e-commerce initiative and the content that have more practical value can be provided, for example on-line mall; The example of numerous maturation operations has been arranged, and like Alibaba website, Taobao etc., but this type website is when carrying on business; The user who is directed against or the wide range of object, and do not form certain specific relation with user or service object, the relation between service provider and the user is at random and widely so; This just means; Promote commercial activity if desired, just need in numerous or even huge customer group, go to seek the specific user of oneself, to accomplish the demand of serving or satisfying the user; Like this; The process of this realization service just needs cost great amount of manpower and material resources, just need get earlier advertisement, etc. user's query, exchange and confirm detailed problem, possibly effect form these type of comparatively numerous and diverse flow processs such as sale monopoly, such process is not just fully excavated or utilizes the advantage and the condition of ecommerce, the network platform; Improved cost of serving, all be no advantage for user and businessman.In addition, also have a deficiency, be exactly the consumer be simple consumption user; And trade company is simple trade company, be merely able to be single role, particularly consumer from the consumption of self except direct consumption can be satisfied the demand of self; This consumer behavior is for oneself bringing other any income; And if consumer oneself oneself has good article or commodity, do not have good way to share with other or exchanges yet, the while also generation not benefit.
Therefore, existing mobile phone advertisement popularization platform also has a lot of deficiencies to be left to be desired.
Summary of the invention
For achieving the above object, particularly the cost of existing medium industry is high, specific aim is not strong, content is single, propagate the limited deficiency of user.The embodiment of the invention has adopted following technical scheme:
Based on the mobile terminal advertisement of cloud platform, comprise user terminal 1; Ad playing administrative client 2, start promptly starts; Management console 3, information can downloaded or upload to user terminal since then, and to the user who downloads said advertisement excitation is provided;
It is characterized in that: also comprise high in the clouds server 4, it provides a cloud platform 5, and said cloud platform comprises storage of subscriber data server 6 and application server 7;
Wherein, said application server, load is submitted to by advertisement publishers and the advertisement through the audit of cloud platform, with this advertisement and this advertisement for user's application data store of user's generation in the storage of subscriber data server;
And, according to user's access request, call relevant advertisements, and utilize this advertisement of user's application data operation to this user;
Said management console is through control high in the clouds, the Internet server, and the high in the clouds server is connected with user terminal communication through cordless communication network.
Further; Said cloud platform also comprises exploitation server and development data storage server; Said exploitation server; The developer issues application development tool to advertisement, receives the advertisement applications that the advertisement developer utilizes said application development tool exploitation and submits to, with the advertisement applications storage in the development data storage server; And, submit the application of audit to successful operation and by the advertisement developer, according to audit policy this advertisement applications is examined, when audit through the time, this advertisement applications is sent to application server.
Further, said cloud platform also comprises navigation server and navigational route database; For the application through audit, the application descriptor of this application that said exploitation server will get access to is sent to navigation server; When the application server load should be used,, and application load information is sent to navigation server for this uses generation application load information; Application descriptor that said navigation server will receive and application load information stores are in navigational route database.
Further, said navigation server provides registration and login feature to the advertisement developer, and the advertisement developer verify data that gets access to is stored to said navigational route database; And, when the exploitation request that receives the advertisement developer, advertisement developer identity is verified according to said advertisement developer verify data, will verify that the result informs the exploitation server; Said exploitation server is knowing that according to said authentication result the advertisement developer for behind the legal advertisement developer, issues application development tool to this advertisement developer.
Further, said ad playing administrative client has statistical module, can user's operating parameter be write down and analyze.
Further, send back to the statistics of said management console, click the number of ads of selecting to check according to active user in the certain hour and encourage according to said statistical module.
Further, described ad playing administrative client has display interface, occupies the predetermined display area of mobile phone display screen, and institute's playing advertisements content has multistage catalogue or hyperlink, and the wheel stream translation is play, and upgrades automatically.
Further, said management console comprises advertisement storage module, ID storage module, advertisement transmission module and clicks download module.
Further, said click download module is connected with said ID memory module; Said ID storage module is connected with said advertisement storage module; Said advertisement storage module is connected with said advertisement transmission module.
Said user terminal is a smart mobile phone.
The beneficial effect of the embodiment of the invention is:
The invention provides a kind of mobile terminal advertisement based on the cloud platform; Can in the cloud platform, support making, issue and the operation of advertisement; And in the cloud platform, terminal use's data are stored and managed, can let the user pass through to login on the mobile phone address correlation, whenever and wherever possible; The autonomous click downloaded each series advertisements, and correspondingly offers advertiser's precise statistics and effectively click and watch number of times.And because this cloud platform can support the operation of using, advertisement applications developer can utilize this cloud platform development and operation application product, the developer need not to set up voluntarily server again, thereby has significantly reduced development cost.
Description of drawings
Fig. 1 is the mobile terminal advertisement structural representation based on the cloud platform proposed by the invention.
Embodiment
For making the object of the invention, technical scheme and advantage clearer, will combine accompanying drawing that embodiment of the present invention is done to describe in detail further below.
This programme provides the mobile terminal advertisement based on the cloud platform; The memory mechanism of complete application operating mechanism and user and application data is provided; On this cloud platform, can support the advertisement applications Products Development; The advertisement developer does not need oneself to set up server can be with application deployment to server end, and advertisement is offered the user watches.
Referring to figure l, the mobile terminal advertisement structural representation that provides for the embodiment of the invention one based on the cloud platform,
Based on the mobile terminal advertisement of cloud platform, comprise user terminal 1; Ad playing administrative client 2, start promptly starts; Management console 3, information can downloaded or upload to user terminal since then, and to the user who downloads said advertisement excitation is provided; Also comprise high in the clouds server 4, it provides a cloud platform 5, and said cloud platform 5 comprises storage of subscriber data server 6 and application server 7; Wherein, said application server 7, load is submitted to by advertisement publishers and the advertisement through 5 audits of cloud platform, with this advertisement and this advertisement for user's application data store of user's generation in storage of subscriber data server 6; And, according to user's access request, call relevant advertisements, and utilize this advertisement of user's application data operation to this user; Said management console 3 is through control high in the clouds, the Internet server 4, and high in the clouds server 4 is connected with user terminal 1 communication through cordless communication network.
At first, the server interrogates mobile phone is so that confirm its display performance.Mobile phone responds with the information of its display parameters of instruction screen size.At this moment, server is to be suitable for the form downloads ad of screen display.If the user needs, the user responds this advertisement through transmission to the request of the extra screen that is used for display message.
The determining positions of advertisement in display screen the expense of collecting to advertiser.For example, can select main positions, to have the value higher than corner location.This pays the machine-processed similar of the different expenses of storekeeper with commodity producers according to the position of its product on the shelf space in shop.These positions that on screen, keep are used for that to the service provider advertisement is downloaded to mobile phone for paying provides a standard.
Said user terminal 1 comprises that UI display routine module, application manager, MDBC interpretation process program module, system core module, articulamentum client realize modules such as module; Said high in the clouds server comprises modules such as application download and management services module, MDBC gateway, community service, high in the clouds service, WEB operate services, the realization of articulamentum service end.
When certain advertisement of smart mobile phone operation; User terminal l can send data request processing by server 2 from trend high in the clouds; Step during user terminal l Request Processing is following: use for one of l, the last operation of CDIMWin and initiate Distributed Calculation (example: IP inquiry) request (user's clicking operation), application page is called the cloud computing interface of CDIMCore through the JavaScript mode according to service ID (developer can inquire about through the query page that MDBCGate provides); 2, CDIMCore service ID and parameter through modes such as HTTPlTCP to the MDBCGate initiation request; 3, MDBCGate inquires about the information such as parameter and concrete function server address that ServiceProvide, Serverlnfo, ServerAddress, ServerParam table obtain service according to ID; 4, MDBCGate is according to the information structuring MDBC message of preserving in parameter of importing into and the database; 5, MDBCGate initiates computation requests according to the strategy of appointment to function server (might have many); 6, function server returns MDBCGate to result of calculation; 7, MDBCGate result of calculation return CDIMCore:8, CDIMCore returns the application on the CDIMWin to result of calculation.
Said cloud platform also comprises exploitation server 8 and development data storage server 9; Said exploitation server 8; The developer issues application development tool to advertisement; Receive the advertisement applications that the advertisement developer utilizes said application development tool exploitation and submits to, with the advertisement applications storage in development data storage server 9; And, submit the application of audit to successful operation and by the advertisement developer, according to audit policy this advertisement applications is examined, when audit through the time, this advertisement applications is sent to application server 7.
Said cloud platform 5 also comprises navigation server 10 and navigational route database 11; For the application through audit, the application descriptor of this application that said exploitation server 8 will get access to is sent to navigation server 10; When the application server load should be used,, and application load information is sent to navigation server 10 for this uses generation application load information; Application descriptor that said navigation server will receive and application load information stores are in navigational route database 11.
Said navigation server 10 provides registration and login feature to the advertisement developer, and the advertisement developer verify data that gets access to is stored to said navigational route database; And, when the exploitation request that receives the advertisement developer, advertisement developer identity is verified according to said advertisement developer verify data, will verify that the result informs exploitation server 8; Said exploitation server 8 is knowing that according to said authentication result the advertisement developer for behind the legal advertisement developer, issues application development tool to this advertisement developer.
Said ad playing administrative client 2 has statistical module, can user's operating parameter be write down and analyze.
Send back to the statistics of said management console 3 according to said statistical module, click the number of ads of selecting to check according to active user in the certain hour and encourage.The cellphone subscriber can duplicate described ad content or transmit, and can be sent to the interface that out of Memory is propagated the terminal, and carries out the excitation distribution that ratio reduces gradually according to the number of times of being propagated.
The expense of said excitation directly offers said management platform by advertiser.
Also comprise by said advertiser affording redress, the compensation of communication fee perhaps directly is provided to the cellphone subscriber to said mobile phone service provider.
The expense of said advertisement is by advertiser, and said expense has comprised said smart mobile phone user's download or browsed to be clicked the telephone expenses that each bar ad content institute should obtain and encourage.
Perhaps; The expense of said advertiser expenditure is directly to pay said management platform; This expense part is given to the cellphone subscriber as telephone expenses through said mobile phone service provider; Another part is paid said mobile phone service provider as the channel usage charges by said management platform, and some is as the income of said management platform oneself.
Described ad playing administrative client 2 has display interface, occupies the predetermined display area of mobile phone display screen, and institute's playing advertisements content has multistage catalogue or hyperlink, and the wheel stream translation is play, and upgrades automatically.
Being embedded in software in the smart mobile phone can provide the figure of the advertisement that is downloaded to display.In addition, the user can select advertisement, so that obtain the further information about this product.
Said management console 3 comprises advertisement storage module, ID storage module, advertisement transmission module and clicks download module.Said advertisement storage module is used for the store various types advertisement; The ID storage module is used for stored user information and characteristic; The advertisement transmission module is used for promotional literature is sent to client; Click download module, user's stored user is clicked the number of times and the characteristic of advertisement and downloads ad, and writes down the playing duration of the advertisement that client clicks.Said click download module is connected with said ID memory module; Said ID storage module is connected with said advertisement storage module; Said advertisement storage module is connected with said advertisement transmission module.
Described click download module also comprises the mobile phone judge module.Said mobile phone judge module is used to judge the type of the networking mode or the mobile phone of mobile phone.
Further, described mobile phone judge module comprises that also mobile phone networking mode information obtains submodule, is used to obtain the networked information of mobile phone.
Further, described mobile phone judge module comprises that also the type of cell phone identification information obtains submodule, is used to obtain the type identification information of mobile phone.
Said user terminal 1 is a smart mobile phone.
Wherein, the function of the navigation server 10 in the cloud platform 5, application server 7 and exploitation server 8 can adopt the mode of server cluster to realize.
Application server 7 can adopt identical server to realize with exploitation server 8; Both main distinctions are the difference of the different and concrete function of realizing of authority; For example; Can move not advertisement on the exploitation server 8, and only allow the advertisement of operation on the application server 7 through audit through examining; Exploitation server 8 can issue the application development tool of this cloud platform 5 to the advertisement developer, application is examined, and application server 7 does not possess these functions.
Application server 7 employed storage of subscriber data servers 6 also can adopt identical database server to realize with exploitation server 8 employed development data storage servers 9, but on the data content of being stored, have any different.
Said exploitation server 8; Issue application development tool (cloudlike platform SDK developing instrument) to the developer; Receive the application that the developer utilizes said application development tool exploitation and submits to; With using and this is applied as test subscriber's application data store that the test subscriber generates in the development data storage server, and utilize this application of test subscriber's application data operation; And, submit the application of audit to successful operation and by the developer, according to audit policy this application is examined, when audit through the time, this application is sent to application server 7.
For the application through audit, the application descriptor of this application that exploitation server 8 will get access to is sent to navigation server 10; When application server 7 loads should be used,, and application load information is sent to navigation server 10 for this uses generation application load information.This application descriptor can comprise the title, application function description of application etc. by the information that the advertisement developer provides, and uses can also comprise that cloud platform 5 is the application identification information of application setting in the descriptor; The application load information spinner will comprise that the cloud platform is the address information of application setting, by using the complete application navigation data that descriptor and application load information constitute an application jointly.
Application descriptor that said navigation server 10 will receive and application load information stores are in navigational route database 11.This application descriptor can comprise advertised name, functional description etc.; Utilize Apply Names and application function description etc. can make the user know the essential information of advertisement, and utilize the address information (application load information) that is applied in the application server can make user capture to relevant advertisement.
Further, the server 8 of exploitation described in the present embodiment is examined application according to one or more following audit policies:
1: whether the size of the cloud platform resource that advertisement when operation is shared is in the cloud platform allows amount; When the shared resource of advertisement surpasses the permission amount, require advertisement to make amendment, shared resource limit in allowing amount, perhaps, is directly broken off relations this advertisement.
2: whether the content that advertisement provides meets the requirement of state's laws rules.This strategy requires service that advertisement provides and the employed resource of advertisement all without prejudice to the requirement of laws and regulations.
3: whether outer chain in the advertisement and advertisement putting be in cloud platform allowed band.This cloud platform allowed band can comprise the outer chain that allowed and the quantity and the type of advertisement putting.
From the above mentioned, the cloud platform tool in this programme has following fundamental characteristics:
L: this cloud platform operates on the Internet Server, is controlled and operation by everyone unification of cloud platform, and the user can be anywhere or anytime through the advertisement on the smart mobile phone visit cloud platform.
2: the cloud platform is preserved all user authentication data, ad data and users and is clicked browsing data.
3: the advertisement that the cloud platform can be examined all advertisement developer exploitations and submit to, and the advertisement putting that will examine.
Though a preferred embodiment of the present invention only has been described, its meaning and unrestricted scope of the present invention, applicability and configuration here.On the contrary, the detailed description to embodiment can make those skilled in the art be able to implement.Will be understood that not departing under the definite spirit and scope of the invention situation of appended claims, can make suitable change and modification some details.
Claims (10)
1. based on the mobile terminal advertisement of cloud platform, comprise user terminal; The ad playing administrative client, start promptly starts; Management console, information can downloaded or upload to user terminal since then, and to the user who downloads said advertisement excitation is provided;
It is characterized in that: also comprise the high in the clouds server, it provides a cloud platform, and said cloud platform comprises storage of subscriber data server and application server;
Wherein, said application server, load is submitted to by advertisement publishers and the advertisement through the audit of cloud platform, with this advertisement and this advertisement for user's application data store of user's generation in the storage of subscriber data server;
And, according to user's access request, call relevant advertisements, and utilize this advertisement of user's application data operation to this user;
Said management console is through control high in the clouds, the Internet server, and the high in the clouds server is connected with user terminal communication through cordless communication network.
2. the mobile terminal advertisement based on the cloud platform according to claim 1 is characterized in that: said cloud platform also comprises exploitation server and development data storage server,
Said exploitation server, the developer issues application development tool to advertisement, receives the advertisement applications that the advertisement developer utilizes said application development tool exploitation and submits to, with the advertisement applications storage in the development data storage server; And, submit the application of audit to successful operation and by the advertisement developer, according to audit policy this advertisement applications is examined, when audit through the time, this advertisement applications is sent to application server.
3. the mobile terminal advertisement based on the cloud platform according to claim 2 is characterized in that: said cloud platform also comprises navigation server and navigational route database;
For the application through audit, the application descriptor of this application that said exploitation server will get access to is sent to navigation server; When the application server load should be used,, and application load information is sent to navigation server for this uses generation application load information;
Application descriptor that said navigation server will receive and application load information stores are in navigational route database.
4. the mobile terminal advertisement based on the cloud platform according to claim 3 is characterized in that: said navigation server, registration and login feature to the advertisement developer are provided, and the advertisement developer verify data that gets access to is stored to said navigational route database; And, when the exploitation request that receives the advertisement developer, advertisement developer identity is verified according to said advertisement developer verify data, will verify that the result informs the exploitation server;
Said exploitation server is knowing that according to said authentication result the advertisement developer for behind the legal advertisement developer, issues application development tool to this advertisement developer.
5. the mobile terminal advertisement based on the cloud platform according to claim 1 is characterized in that: said ad playing administrative client has statistical module, can user's operating parameter be write down and analyze.
6. the mobile terminal advertisement based on the cloud platform according to claim 5; It is characterized in that: send back to the statistics of said management console according to said statistical module, click the number of ads of selecting to check according to active user in the certain hour and encourage.
7. according to arbitrary described mobile terminal advertisement among the claim 1-6 based on the cloud platform; It is characterized in that: described ad playing administrative client has display interface; Occupy the predetermined display area of mobile phone display screen; Institute's playing advertisements content has multistage catalogue or hyperlink, and the wheel stream translation is play, and upgrades automatically.
8. according to arbitrary described mobile terminal advertisement based on the cloud platform among the claim 1-6, it is characterized in that: said management console comprises advertisement storage module, ID storage module, advertisement transmission module and clicks download module.
9. the mobile terminal advertisement based on the cloud platform according to claim 8 is characterized in that: said click download module is connected with said ID memory module; Said ID storage module is connected with said advertisement storage module; Said advertisement storage module is connected with said advertisement transmission module.
10. the mobile terminal advertisement based on the cloud platform according to claim 1 is characterized in that: said user terminal is a smart mobile phone.
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