CN110490634A - A kind of method, system, device and storage medium that setting advertisement is rewarded - Google Patents
A kind of method, system, device and storage medium that setting advertisement is rewarded Download PDFInfo
- Publication number
- CN110490634A CN110490634A CN201910608417.9A CN201910608417A CN110490634A CN 110490634 A CN110490634 A CN 110490634A CN 201910608417 A CN201910608417 A CN 201910608417A CN 110490634 A CN110490634 A CN 110490634A
- Authority
- CN
- China
- Prior art keywords
- advertisement
- reward
- answer
- test point
- user
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Pending
Links
Classifications
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
Abstract
The invention discloses a kind of method, system, device and storage mediums that setting advertisement is rewarded, this method comprises: by advertisement reward, formula is issued to user stage by stage by the way that progress test point and reward corresponding with progress test point are arranged in advertisement；Detect when the advertisement is broadcasted to progress test point by browse state, provided when meeting preset condition and be awarded to user；Answer link is also set up simultaneously, user can choose the answer problem related with ad content to obtain more rewards.The system includes advertisement module, reward module, detection module and answer module.The device includes memory for storing program and the processor that the method is executed for loading procedure.By using the method that a kind of setting advertisement of the invention is rewarded, the interest of user's browse advertisements can be caused, retain user experience, while improving the dispensing income of advertisement manufacturer, avoid a large amount of wastes of fund.It the composite can be widely applied in Interactive Advertising field.
Description
Technical field
The present invention relates to Interactive Advertising technical field, especially a kind of method that setting advertisement is rewarded, system, device and
Storage medium.
Background technique
With the rise of smart phone and tablet computer, public attention is migrated to mobile terminal, corresponding, is occurred
The built-in advertising of third party application in a kind of mobile device.The series advertisements are because it moves, interacts, entertaining three shows greatly
Advantage and Focus identify, a crowd locks, orientation promotes three big execution advantages and the attention by the boundary that markets.For application program
For developer, this is a kind of good flow realization mode, and for brand enterprise, advertisement, which is launched, to be needed with consumer alert
Power migration, therefore this unquestionable series advertisements possess boundless application market.With intelligent advertisement, primary advertisement, table plague
The further universal and advertisement directional technology of the advertisement forms such as advertisement advanced optimizes and develops, and moving advertising receives journey
Degree and popularity can also be promoted further.
But on the other hand, the built-in advertising in mobile device application program influences the usage experience of user very much.Very much
User often advertisement broadcast during selection it is temporary leave or by application switching to from the background, return again to after a period of time.
Obvious this phenomenon moving advertising can not be played the role of well its is due, and advertiser has put into a large amount of fund,
The popularization of ad content does not often become effective but, and does not also have technical solution to can effectively solve this problem in the prior art.
Summary of the invention
In order to solve the above technical problems, the purpose of the embodiment of the present invention is: provide it is a kind of setting advertisement reward method,
System, device and storage medium are conducive to the popularization of ad content, while improving advertisement manufacturer capital investment income again
It ensure that user experience.
The embodiment of the present invention is adopted the technical scheme that:
In a first aspect, the embodiment of the invention provides a kind of methods that setting advertisement is rewarded, comprising the following steps:
Obtain advertisement to be pushed；
Progress test point and reward corresponding with the progress test point are set in the advertisement；
When the advertisement is broadcasted to the progress test point, detect the advertisement by browse state；
When it is described preset condition is met by browse state when, provide the reward.
Further, it is described in the advertisement be arranged progress test point and it is corresponding with the progress test point reward this
Step specifically includes:
At the advertisement beginning, the first progress test point and corresponding first reward are set；
In the advertisement middle, the second progress test point and corresponding second reward are set；
Third progress test point and the reward of corresponding third are set at the advertisement ending；
The reward number that first reward, the second reward, third are rewarded is sequentially increased.
Further, the detection advertisement by browse state the step for, specifically include:
Detect whether the advertisement is to be browsed for the first time；
Feedback information is tested and analyzed, the feedback information is used to record the browse operation to the advertisement.
Further, it is described when it is described preset condition is met by browse state when, it is the step for providing the reward, specific
Include:
If advertisement is to be browsed for the first time, and analyze the advertisement from the feedback information and selected to continue to browse, then
Provide the reward.
The embodiment of the invention also provides the methods that another setting advertisement is rewarded, comprising the following steps:
Advertisement to be pushed is obtained, according to advertisement setting problem information related with ad content；
Progress test point and reward corresponding with the progress test point are set in described problem information；
Obtain the answer record and real-time update answer progress of described problem information；
When the answer progress is updated to the progress test point, the answer record is detected；
When answer record meets preset condition, the reward is provided.
Further, the step for detection answer records, specifically includes:
Detect the time used in answer；
Detect the accuracy of answer.
Further, described when answer record meets preset condition, it is the step for providing the reward, specific to wrap
It includes:
If the time used in the answer is less than preset longest Reaction time, the accuracy of the answer is higher than preset
Minimum accuracy then provides the reward.
Second aspect, the embodiment of the invention provides a kind of systems, comprising:
Advertisement module, for obtaining, being arranged the advertisement and problem information；
Reward module provides the prize when meeting preset condition for reward to be arranged in the advertisement, problem information
It encourages；
Detection module, for detect the advertisement by browse state and/or answer record whether meet preset condition, and
It will test result information and be sent to reward module；
Answer module is sent to detection module for receiving, recording answer result and time used, and by relevant information.
The third aspect, the embodiment of the invention provides a kind of devices, comprising:
Memory and processor, for the memory for storing at least one program, the processor is described for loading
At least one program is to execute the method that any one setting advertisement is rewarded.
Fourth aspect, the embodiment of the invention provides a kind of storage mediums, wherein it is stored with the executable instruction of processor,
The method that the executable instruction of the processor is rewarded for executing any one setting advertisement when executed by the processor.
One or more technical solutions in the embodiments of the present invention have the advantages that the technical solution in the present invention
By the way that progress test point and reward corresponding with the progress test point are arranged in advertisement, advertisement is rewarded to formula granting stage by stage
To user；It detects the advertisement to broadcast to the progress test point by browse state, provides and be awarded to when meeting preset condition
User；Answer link is also set up simultaneously, user can choose the answer problem related with ad content to obtain more rewards.This
The mode that kind setting advertisement is rewarded can attract the click navigation interest of user, and right to choose whether by browsing has left user for,
It can guarantee user experience to the full extent again；The effective income for improving advertisement simultaneously, avoids the big of advertisement manufacturer fund
Amount waste.
Detailed description of the invention
Fig. 1 is the method flow diagram that a kind of setting advertisement of the invention is rewarded；
Fig. 2 is the method flow diagram that another setting advertisement of the invention is rewarded；
Fig. 3 is the method flow schematic diagram that a kind of setting advertisement of the embodiment of the present invention is rewarded；
Fig. 4 is a kind of structural block diagram for the system that setting advertisement is rewarded of the present invention；
Fig. 5 is a kind of structural block diagram for the device that setting advertisement is rewarded of the present invention.
Specific embodiment
The present invention is described in further detail in the following with reference to the drawings and specific embodiments.In for the examples below
Number of steps is arranged only for the purposes of illustrating explanation, does not do any restriction to the sequence between step, each in embodiment
The execution sequence of step can be adaptively adjusted according to the understanding of those skilled in the art.
Referring to Fig.1, the embodiment of the invention provides a kind of methods that setting advertisement is rewarded, comprising the following steps:
S1: advertisement to be pushed is obtained；
S2: progress test point and reward corresponding with the progress test point are set in the advertisement；
S3: when the advertisement is broadcasted to the progress test point, detect the advertisement by browse state；
S4: when it is described preset condition is met by browse state when, provide the reward.
In the embodiment of the present invention, a kind of method that segmentation task formula setting advertisement is rewarded is proposed, it is therefore intended that will be single
Advertisement is split as multiple advertisement sections containing task object (progress test point) and corresponding reward, can attract described in user's browsing
Advertising information.The advertiser will be invested in the APP application program in intelligent movable equipment, especially include some online shopping classes
The form of actually broadcasting of APP, game class APP and video class APP, the advertisement are formulated according to the demand of APP and user, including but
It is not limited to video transport, text is presented and the modes such as small-sized pop-up.Such as the short video ads shape that can be used in hand trip APP
Formula, and showed in the video APP of some live streaming classes with the mode of pop-up rendering, purpose is provided to improve user as much as possible
Viewing experience, avoid the occurrence of user ad content is repelled, discontented situation.
In the method that the setting advertisement that the embodiment of the present invention is proposed is rewarded, advertisement factory is got from advertisement backstage first
Then the advertisement is divided into multiple and different progress test points according to time course by the ad content that quotient provides, and be arranged with
The corresponding reward of the progress test point.The type of the reward can adjust with specific reference to the type of APP, a kind of for choosing
The reward type selected are as follows: rewarding in online shopping class APP setting is commodity coupon, shopping coupons and coupons etc.；In game class
Setting reward is stage property in game, game currency, game credits and unlock playing method etc. in APP；It is in video class APP setting reward
Interact stage property, member and integral etc..The type that reward is arranged can also include Alipay red packet, wechat red packet, Electronic Transfer etc.
Form, the reward are paid by advertisement manufacturer, and the corresponding reward in APP is also checked from advertisement manufacturer to APP developer.It is being arranged
After progress test point and corresponding reward in the good advertisement, advertisement is thrown in corresponding APP, described in user's use
When APP, the advertisement can be shown in a manner of described broadcast to be browsed for user.The advertisement to the progress is browsed in user to detect
When point, the state that corresponding Programmable detection user browses the advertisement is set, to judge user currently whether described in the browsing
Advertisement prompts user to select to continue if analyzing user from the field feedback detected is browsing the advertisement
Browsing can obtain (more) rewards, if user lacks interest to the advertisement, can also directly abandon subsequent reward selection
Advertisement is exited to return in APP.Wherein, detection mode corresponding to different progress test points can have any different, and purpose is all
The user of the advertisement has been browsed in order to more accurately provide described be awarded to.
It is further used as preferred embodiment, it is described that progress test point is set in the advertisement and is examined with the progress
It the step for measuring point corresponding reward, specifically includes:
At the advertisement beginning, the first progress test point and corresponding first reward are set；
In the advertisement middle, the second progress test point and corresponding second reward are set；
Third progress test point and the reward of corresponding third are set at the advertisement ending；
The reward number that first reward, the second reward, third are rewarded is sequentially increased.
The embodiment of the present invention proposes a kind of method that advertisement progress test point is arranged and rewards amount.Implement in the present invention
In example, the progress test point is provided at the beginning of the advertisement, interlude and ending respectively, in order to confirm
User gives user's degree different prize the browsing process of the advertisement according to the integrity degree of the different browsing advertisements
It encourages.It the first progress test point is set also helps and remind user to browse the advertisement can be rewarded, to attract use
The navigation interest and attention at family；Simultaneously again to occupy user time carried out timely compensation, avoid user because from run APP
It is switched to browse advertisements and generates discontented and resentment.The work of the second progress test point, third progress test point is set
During primarily to the confirmation advertisement is facilitated to broadcast, whether user is browsing the advertisement, such to be advantageous in that
It has abandoned original according to the mode that user watches the quantity of advertisement, total duration granting is rewarded.Under this mode, actually user
After clicking the opening advertisement, mobile device is put aside and carries out other things, not browsing the advertisement also can be light
Easily obtain the reward that writing browses the advertisement.In addition, the first progress test point, the second progress test point and third progress
The setting quantity of test point is not unique, can be former according to its setting as long as the function that the progress test point is played is similar
The additional setting of reason, specific set-up mode are determined according to advertisement manufacturer with regard to actual conditions.
In the reward amount for browsing the advertisement to user, the reward become better and better can attract user complete as much as possible
The whole browsing advertisement, can also allow user to keep feeling of freshness and anticipation during browsing, increase the advertisement to user
Viscosity, to improve the practical dispensing income of advertisement manufacturer.
Be further used as preferred embodiment, the detection advertisement by browse state the step for, it is specific
Include:
Detect whether the advertisement is to be browsed for the first time；
Feedback information is tested and analyzed, the feedback information is used to record the browse operation to the advertisement.
Be further used as preferred embodiment, it is described when it is described preset condition is met by browse state when, described in granting
The step for reward, specifically includes:
If advertisement is to be browsed for the first time, and analyze the advertisement from the feedback information and selected to continue to browse, then
Provide the reward.
The prize is provided the embodiment of the invention provides a kind of browsing time for detecting user and according to the testing result
The method encouraged.Specifically, in the embodiment of the present invention, the reward only is provided when user browses the advertisement for the first time,
Purpose is that the investment of advertisement manufacturer is made to have reliable return as much as possible, prevents single user from browsing the advertisement by circulation
And it repeats to be rewarded.Here in detection mode, not only detect user browsing time, it is also necessary to user identity into
Row confirmation and investigation, i.e., confirm that " machine customer " without high-volume program mode is used by people by the control to user's registration
Obtaining the reward, being authenticated in user's registration APP and binding its identity information to reach the investigation effect.
Whether the embodiment of the invention also provides a kind of detection users in the method for the browsing advertisement and according to the inspection
The method that result provides the reward is surveyed, the following detailed description of a kind of detection mode corresponding with progress test point and according to described
Testing result provides the specific embodiment of the reward.
Firstly for the first progress test point being arranged at advertisement beginning, be generally positioned at the advertisement start it is former
Second.The purpose of first progress test point setting be in order to attract and prompt user to browse the advertisement and can be rewarded,
Therefore detection mode corresponding to the first progress test point should be simple smooth, avoids just starting to browse in user described wide
Just interrupting when announcement causes user to lose patience.A kind of optional set-up mode is to provide the first progress test point corresponding
When reward, the detection mode for receiving the reward as the first progress test point is clicked using user, i.e., when user's selected element
It hitting when getting the reward, confirmation user is browsing the advertisement at this time, so continue to broadcast the advertisement.
And the second progress test point being arranged among advertisement, purpose primarily to confirmation user either with or without broadcasting
It leaves the advertisement midway, it is ensured that the overall of advertisement reward provides benefit.Therefore corresponding to the second progress test point
Detection mode can be flexible and changeable, can either be such with aforementioned first progress test point, clicked with user and receive the reward
As the detection mode of the second progress test point, when not detecting that user gets the reward whithin a period of time,
It may determine that as user currently there is no the advertisement is being browsed, then select to suspend the advertisement broadcasts process and described in cancelling
The corresponding reward of second progress test point.It can certainly be examined by other and aforementioned first progress test point difference
Survey mode detects, and another optional embodiment is to broadcast when the advertisement to second progress to detect in the present embodiment
When point, it is desirable that user includes but is not limited to rock, overturn or lift mobile terminal to the mobile terminal execution required movement
Etc. simple and easy means confirm the current browse state of user.Equally, when not detecting user whithin a period of time
When executing the required movement, it can be determined that be user currently there is no the advertisement is being browsed, then select to suspend the advertisement
Broadcast process and cancel the corresponding reward of the second progress test point.
Third progress test point at the advertisement ending, purpose is similar with the second progress test point, corresponding
Detection mode and the method for providing the reward according to the testing result are as follows referring to the second progress test point: Yi Zhongke
The embodiment of choosing is that the detection mode for receiving the reward as the third progress test point is clicked using user, when at one section
When not detecting that user gets the reward in the time, it can be determined that be user currently there is no the advertisement is being browsed, then
Selection terminates broadcasting process and cancelling the corresponding reward of the third progress test point for the advertisement.It is another in the present embodiment
A kind of optional embodiment is when the advertisement is broadcasted to the third progress test point, it is desirable that user to it is described it is mobile eventually
End executes required movement, includes but is not limited to rock, overturn or lift etc. simple and easy means to confirm that user is current
Browse state.Equally, when not detecting that user executes the required movement whithin a period of time, it can be determined that be user
Current not browse the advertisement, then selection terminates broadcasting process and cancelling the third progress test point for the advertisement
The corresponding reward.
Independently choose whether to browse the setting method of the advertisement, purpose the embodiment of the invention also provides a kind of user
It is to improve the viewing experience of user.It is well known that existing forced action type advertisement is largely difficult to play well
The effect of publicity, most important reason are exactly the right having obliterated user and independently having selected, user in order to enter certain APP games page or
Person enters the page of broadcasting of video APP, and often to restrain oneself the mandatory advertisement of a period of time or special by payment purchase member
Power opens the function of skipping the advertisement.The set-up mode of this advertisement is easy to cause the resentment of user, also greatly
User experience has been influenced, has on the one hand been that possible be maliciously hostile in user group for advertisement manufacturer, on the other hand
Because certain customers select payment to skip advertisement, so the capital output benefit ratio of advertising input is also optimistic not to the utmost, it may be said that user
Manufacturer ends in defeat for both sidesboth suffer losses with advertisement.
And in the embodiment of the present invention, when during the advertisement being broadcasted to any one progress test point, user may be used
The browsing advertisement is exited with selection, it is corresponding also to obtain the progress test point and all rewards later.Tool
The embodiment of body can be supplied to the means that user closes the advertisement, example when the advertisement is broadcasted to progress test point
It such as clicks one jiao in the page of cross and can exit and be back to APP.If user wants to continue browsing the advertisement, it is more right to obtain
The reward answered, it is only necessary to make the concrete operations illustrated in aforementioned detection mode, the operation information is considered as user
Selection continues to browse the feedback information of the advertisement, when receiving the feedback information, provides corresponding reward and continues to put
Send the advertisement.
Referring to Fig. 2, the embodiment of the invention also provides the methods that another setting advertisement is rewarded, comprising the following steps:
S5: obtaining advertisement to be pushed, according to advertisement setting problem information related with ad content；
S6: progress test point and reward corresponding with the progress test point are set in described problem information；
S7: the answer record and real-time update answer progress of described problem information are obtained；
S8: when the answer progress is updated to the progress test point, the answer record is detected；
S9: when answer record meets preset condition, the reward is provided.
The embodiment of the invention provides one kind can be by answering setting for the corresponding reward of problem information acquisition related with advertisement
Set method.The task object (progress test point) and obtainable correspondence for being designed to provide multiple information of answering a question are rewarded,
User is attracted further to enhance memory the content of advertisement, to improve the potential income of advertisement promotion.The problem of advertisement
Information is connected after advertisement, is mainly used in the APP application program in intelligent movable equipment, especially includes some online shoppings
The form of actually broadcasting of class APP, game class APP and video class APP, problem information are formulated according to the demand of APP and user, including
But it is not limited to video transport, text is presented and the modes such as small-sized pop-up.Such as the short visual form that can be used in hand trip APP,
And showed in the video APP of some live streaming classes with the mode of pop-up rendering, interaction aspect can provide some for user's click
Option, it is therefore an objective to keep user more deep to ad content impression in the interactive experience of entertaining.
In the method that the setting advertisement that the embodiment of the present invention is proposed is rewarded, advertisement factory is got from advertisement backstage first
The ad content that quotient provides, then will formulate relevant problem information according to the ad content, and described problem information should be simple
It is easy to remember, for example, can be set to the article of the advertising what is/what slogan is.It can also provide simultaneously
The options for user of interference recalls identification.After user's complete view described problem information, user can be inquired with popup web page
Answer with lottery whether is participated in, enters answer process if user has selected to participate in, if described in the not interested direct closing of user
Advertisement page is back to APP.One advertisement can formulate multiple described problem information, and described problem information is according to time course point
For multiple and different progress test points, and reward corresponding with the progress test point is set, the type of the reward can have
Body adjusts according to the type of APP, a kind of alternative reward type are as follows: gives a discount in online shopping class APP setting reward for commodity
Certificate, shopping coupons and coupons etc.；In game class APP setting reward be game in stage property, game currency, game credits and
Unlock playing method etc.；It is interaction stage property, member and integral etc. in video class APP setting reward.The type that reward is arranged can also wrap
The forms such as Alipay red packet, wechat red packet, Electronic Transfer are included, the reward is paid by advertisement manufacturer, the corresponding reward in APP
It checks from advertisement manufacturer to APP developer.It, will after setting progress test point and the corresponding reward in described problem information
Advertisement and carry the problem of information be thrown in corresponding APP, user browsing finish the advertisement and confirm participate in answer when,
Described problem information can show that, for user's answer, the answering information and answer progress of user can be obtained in real time in a manner of described broadcast
It takes and records.When the answer progress of user is updated to the progress test point, the answer record of user is detected, judges user's
Whether answer record meets preset condition, and corresponding reward is provided if meeting preset condition, and prompting user to continue answer can
With (more) rewards of acquisition, corresponding reward is not provided if being unsatisfactory for preset condition, and prompt user can choose and continue to answer
Answer is inscribed, reviews advertisement or exits to return in APP.Wherein, reward corresponding to different progress test points can have area
Not, it is determined with specific reference to practical application.
It is further used as preferred embodiment, the step for detection answer records, specifically includes:
Detect the time used in answer；
Detect the accuracy of answer.
It is further used as preferred embodiment, it is described when answer record meets preset condition, provide the prize
The step for encouraging specifically includes:
If the time used in the answer is less than preset longest Reaction time, the accuracy of the answer is higher than preset
Minimum accuracy then provides the reward.
The embodiment of the invention provides a kind of setting methods of the preset condition met required for acquisition answer reward.User
It obtains answer reward and needs certain threshold, it is therefore an objective to it is desirable that user keeps certain attention when participating in answer activity, from
And user is improved to the focus of advertising information.The embodiment of the invention provides two selectable preset condition setting methods,
One is setting longest Reaction time, and duration used in the answer by user controls in a certain range, if the Reaction time is small
In preset longest Reaction time, provide the reward, if the answer used time be more than the longest Reaction time if do not provide or
It reduces and provides reward, to enhance the interest and urgency of answer, so that user obtains better answer experience.Another kind is set
Setting mode is that the minimum accuracy of answer is arranged, and equally, if the answer accuracy is higher than preset minimum accuracy, provides institute
Reward is stated, is rewarded if answer accuracy lower than not providing or reducing granting if the minimum accuracy, it is therefore an objective to as much as possible
So that user is concerned about information related with ad content, really participates in answer interaction link and come.
Reference Fig. 3, a kind of flow chart for the method specific embodiment that setting advertisement is rewarded of the present invention, implementation process are specific
It is as follows:
It operates S101: obtaining advertising content information, execute operation S102；
Operation S102: this reward, problem information related with the ad content, user's acquisition for launching advertisement is set
The corresponding conditions and progress test point of answer reward execute operation S103；
It operates S103: the advertisement being launched into APP, the advertisement can be automatically popped up window when user is using the APP
Mouth (user can pass through the window and browse the advertisement), executes operation S104；
Operate S104: user runs the APP, executes operation S105；
Operation S105: judging whether the advertisement windows pop up, if so then execute operation S106, if otherwise executing operation
S104；
Operation S106: granting is corresponding with the progress test point to be awarded to user, and continues to broadcast the advertisement under
One progress test point executes operation S107；
Operation S107: judge whether active user is to browse the advertisement for the first time, if so then execute operation S109, if not
Then execute operation S108；
Operate S108: the segment in the free playback advertisement of user is chosen, executes operation S110 after playback；
Operation S109: judging whether active user selects to continue to browse the advertisement, if so then execute operation S111, if not
Then execute operation S110；
Operation S110: the advertisement is broadcasted in stopping, closing the pop-up, is back to APP and is run for user；
Operation S111: judging whether the advertisement has broadcasted and finish, if so then execute operation S112, if otherwise executing behaviour
Make S106；
Operation S112: inquiry judges whether participate in answer with lottery after user has browsed the advertisement, if so then execute operation
S113, if otherwise executing operation S120；
It operates S113: entering advertisement answer program, the answer note that problem information is provided, obtains user to described problem information
It records and real-time update answer progress, execution operates S114；
Operation S114: it receives user's answer and executes operation when detecting that the answer progress of user reaches progress test point
S115；
Operation S115: the user for detecting acquisition records the answer of described problem information, executes operation S116；
Operation S116: judging whether the answer record meets preset bonus requirements, if so then execute operation
S118, if otherwise executing operation S117；
Operation S117: judging whether user selects answer again, if so then execute operation S114, if otherwise executing operation
S110；
Operation S118: granting is corresponding with the progress test point to be awarded to user, and continues to obtain the answer note of user
Record, tracking answer progress to next progress test point execute operation S119；
Operation S119: judging whether answer progress is all problems for having answered setting, if so then execute S110 is operated,
If otherwise executing operation S115；
Operation S120: judging whether user selects to play back the advertisement, if so then execute operation S108, if otherwise executing behaviour
Make S110.
In the embodiment of the present invention, a kind of method that specific setting advertisement is rewarded is proposed.In the setting side of the present embodiment
In method, by the method for segmentation task formula setting advertisement reward and answer problem information acquisition pair related with advertisement can be passed through
The good fusion application of the setting method that should be rewarded is in actual setting operation.By using the setting prize advertisement of the present embodiment
The method encouraged can be supplied to the complete advertisement browsing of user, interactive experience.
Referring to Fig. 4, the embodiment of the invention also provides a kind of systems that setting advertisement is rewarded, comprising:
Advertisement module 101, for obtaining, being arranged the advertisement and problem information；
Reward module 201 provides institute when meeting preset condition for reward to be arranged in the advertisement, problem information
State reward；
Detection module 301, for detect the advertisement by browse state and/or answer record whether meet default item
Part, and will test result information and be sent to reward module；
Answer module 401 is sent to detection mould for receiving, recording answer result and time used, and by relevant information
Block.
In the present embodiment, the system of setting advertisement reward can be applied in the corresponding APP of mobile terminal, lead to
The advertisement module 101, reward module 201, detection module 301 and the answer module 401 in setting this system are crossed, is able to carry out
The method that advertisement is rewarded is arranged in any of the above-described.In advertisement setting up procedure, the set-up mode of the advertisement, duration, the prize
The set-up mode encouraged, amount can determine that detection mode and preset condition are then with specific reference to the demand of APP developer and advertisement manufacturer
It is set according to the hobby of user and market direction.It, can be with by using a kind of system that setting advertisement is rewarded of the present invention
So that the developer of APP application program gets more advertising incomes；Advertisement manufacturer then reduces unnecessary capital investment,
The output benefit of advertisement can be significantly improved；The usage experience of APP, the viewing experience of advertisement are more humanized, can be maximum
Guarantee user experience in degree.
Referring to Fig. 5, the embodiment of the invention also provides a kind of devices that setting advertisement is rewarded, comprising:
Memory 202 and processor 102, the memory 202 is for storing at least one program, the processor 102
For loading at least one described program to execute the method that any one setting advertisement is rewarded.
As it can be seen that the content in above method embodiment, suitable for present apparatus embodiment, present apparatus embodiment institute is specific
The function of realization is identical as above method embodiment, and the beneficial effect reached and above method embodiment are achieved beneficial
Effect is also identical.
In addition, the embodiment of the invention also provides a kind of storage mediums, wherein being stored with the executable finger of processor 102
It enables, the executable instruction of the processor 102 is rewarded when being executed by processor 102 for any one of the execution setting advertisement
Method.
It can be seen that the content in above method embodiment is suitable for this storage medium embodiment, this storage medium embodiment
The function of being implemented is identical as above method embodiment, and the beneficial effect reached is reached with above method embodiment
Beneficial effect it is also identical.
It is to be illustrated to preferable implementation of the invention, but the invention is not limited to the implementation above
Example, those skilled in the art can also make various equivalent variations on the premise of without prejudice to spirit of the invention or replace
It changes, these equivalent deformations or replacement are all included in the scope defined by the claims of the present application.
Claims (10)
1. a kind of method that setting advertisement is rewarded, which comprises the following steps:
Obtain advertisement to be pushed；
Progress test point and reward corresponding with the progress test point are set in the advertisement；
When the advertisement is broadcasted to the progress test point, detect the advertisement by browse state；
When it is described preset condition is met by browse state when, provide the reward.
2. a kind of method that setting advertisement is rewarded according to claim 1, it is characterised in that:
It is described the step for progress test point and reward corresponding with the progress test point are set in the advertisement, specific
It include: that the first progress test point and corresponding first reward are set at the advertisement beginning；
In the advertisement middle, the second progress test point and corresponding second reward are set；
Third progress test point and the reward of corresponding third are set at the advertisement ending；
The reward number that first reward, the second reward, third are rewarded is sequentially increased.
3. a kind of method that setting advertisement is rewarded according to claim 2, it is characterised in that:
The detection advertisement by browse state the step for, specifically include:
Detect whether the advertisement is to be browsed for the first time；
Feedback information is tested and analyzed, the feedback information is used to record the browse operation to the advertisement.
4. a kind of method that setting advertisement is rewarded according to claim 3, it is characterised in that:
It is described when it is described preset condition is met by browse state when, the step for providing the reward, specifically include:
If advertisement is to be browsed for the first time, and analyze the advertisement from the feedback information and selected to continue to browse, then provide
The reward.
5. a kind of method that setting advertisement is rewarded, which comprises the following steps:
Advertisement to be pushed is obtained, according to advertisement setting problem information related with ad content；
Progress test point and reward corresponding with the progress test point are set in described problem information；
Obtain the answer record and real-time update answer progress of described problem information；
When the answer progress is updated to the progress test point, the answer record is detected；
When answer record meets preset condition, the reward is provided.
6. a kind of method that setting advertisement is rewarded according to claim 5, it is characterised in that:
The step for detection answer records, specifically includes:
Detect the time used in answer；
Detect the accuracy of answer.
7. a kind of method that setting advertisement is rewarded according to claim 6, it is characterised in that:
It is described when answer record meets preset condition, the step for providing the reward, specifically include:
If the time used in the answer is less than preset longest Reaction time, the accuracy of the answer is higher than preset minimum
Accuracy then provides the reward.
8. a kind of system that setting advertisement is rewarded characterized by comprising
Advertisement module, for obtaining, being arranged the advertisement and problem information；
Reward module provides the reward when meeting preset condition for reward to be arranged in the advertisement, problem information；
Whether detection module meets preset condition by browse state and/or answer record for detect the advertisement, and will inspection
It surveys result information and is sent to reward module；
Answer module is sent to detection module for receiving, recording answer result and time used, and by relevant information.
9. a kind of device that setting advertisement is rewarded characterized by comprising
Memory and processor, the memory for storing at least one program, the processor for load it is described at least
One program requires any one of 1-7 the method with perform claim.
10. a kind of storage medium, wherein being stored with the executable instruction of processor, it is characterised in that:
The executable instruction of the processor is used to execute when executed by the processor the side as described in claim any one of 1-7
Method.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201910608417.9A CN110490634A (en) | 2019-07-08 | 2019-07-08 | A kind of method, system, device and storage medium that setting advertisement is rewarded |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201910608417.9A CN110490634A (en) | 2019-07-08 | 2019-07-08 | A kind of method, system, device and storage medium that setting advertisement is rewarded |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN110490634A true CN110490634A (en) | 2019-11-22 |
Family
ID=68546633
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201910608417.9A Pending CN110490634A (en) | 2019-07-08 | 2019-07-08 | A kind of method, system, device and storage medium that setting advertisement is rewarded |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN110490634A (en) |
Cited By (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN111464822A (en) * | 2020-04-01 | 2020-07-28 | 深圳媲客科技有限公司 | Video social platform for live broadcast |
| CN111526396A (en) * | 2020-04-28 | 2020-08-11 | 上海连尚网络科技有限公司 | Method and equipment for controlling excitation video playing |
| CN113924591A (en) * | 2019-12-10 | 2022-01-11 | Kpi解决方案股份有限公司 | Information processing device, information processing system, method, and program |
| CN114245213A (en) * | 2020-09-09 | 2022-03-25 | 腾讯科技（深圳）有限公司 | Method and device for controlling multimedia information display and computing equipment |
-
2019
- 2019-07-08 CN CN201910608417.9A patent/CN110490634A/en active Pending
Cited By (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN113924591A (en) * | 2019-12-10 | 2022-01-11 | Kpi解决方案股份有限公司 | Information processing device, information processing system, method, and program |
| CN111464822A (en) * | 2020-04-01 | 2020-07-28 | 深圳媲客科技有限公司 | Video social platform for live broadcast |
| CN111526396A (en) * | 2020-04-28 | 2020-08-11 | 上海连尚网络科技有限公司 | Method and equipment for controlling excitation video playing |
| CN114245213A (en) * | 2020-09-09 | 2022-03-25 | 腾讯科技（深圳）有限公司 | Method and device for controlling multimedia information display and computing equipment |
Similar Documents
| Publication | Publication Date | Title |
|---|---|---|
| CN110490634A (en) | A kind of method, system, device and storage medium that setting advertisement is rewarded | |
| Simonson et al. | Experimental evidence on the negative effect of product features and sales promotions on brand choice | |
| Butscher | Customer loyalty programmes and clubs | |
| US20060224452A1 (en) | System and method for incentive-based advertising and marketing | |
| US20100114664A1 (en) | Method And System For Developing And Evaluating And Marketing Products Through Use Of Intellectual Capital Derivative Rights | |
| Mangold | Learning Google AdWords and Google Analytics | |
| Bies et al. | How push messaging impacts consumer spending and reward redemption in store-loyalty programs | |
| Graham et al. | The generation Z audience for in-app advertising | |
| Sandhu et al. | Environment friendly takeaway coffee cup use: Individual and institutional enablers and barriers | |
| Bickhoff et al. | The quintessence of marketing | |
| Malthouse et al. | Social media engagement that drives purchase behavior | |
| Tingchi Liu et al. | Redemption behavior for credit card reward programs in China | |
| WO2001027838A1 (en) | Integrated commerce environment (ice) - a method of integrating offline and online business | |
| Ogden et al. | Promotional competitions: A taxonomy of campaign framing choices integrating economic, informational, and affective objectives | |
| Akmal | Factor Causing Customer Churn: A Qualitative Explanation of Customer Churns In Pakistan Telecom Industry | |
| KR20220037491A (en) | Advertising method and system | |
| Liu | Do credit card redemption reward programs work in China? An empirical study | |
| Harden et al. | Marketing by the numbers: how to measure and improve the ROI of any campaign | |
| Uusitalo | Customer Experience Management in Telecom Operator Business: A Customer Service Perspective | |
| Ki et al. | Is livestream shopping conceptually New? a comparative literature review of livestream shopping and TV home shopping research | |
| HIll | Engage | |
| Prasetyo et al. | Analysis of the Effectiveness of Social Media Marketing on Fashion Product Purchasing Decisions during the Covid-19 Pandemic | |
| Aarti | Conational drivers, mainly advertisement influencing brand preference of consumer durable goods: an experimental analysis in North India international | |
| Al-Hadidi | The audience and the advertiser: Measuring the impact of social media in Lebanon | |
| Pattabhiramaiah | Essays on Newspaper Economics. |
Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| PB01 | Publication | ||
| PB01 | Publication | ||
| WD01 | Invention patent application deemed withdrawn after publication | ||
| WD01 | Invention patent application deemed withdrawn after publication |
Application publication date: 20191122 |