CN108960913A - Data processing method, device, interactive terminal and interactive system - Google Patents
Data processing method, device, interactive terminal and interactive system Download PDFInfo
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- G—PHYSICS
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0242—Determining effectiveness of advertisements
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- G—PHYSICS
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0269—Targeted advertisements based on user profile or attribute
- G06Q30/0271—Personalized advertisement
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
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Abstract
This application discloses a kind of data processing method, device, interactive terminal and interactive systems.Wherein method includes: the interaction request instruction for receiving the interactive user of user's triggering and sending；It is generated according to the interaction request instruction for making actuating station carry out executing instruction for interactive data acquisition；Described execute instruction is issued to the actuating station；The interactive data that the actuating station is collected is compared with preset interaction rule, and obtains comparison result.Achieve the purpose that determine the information to the interested user of the advertisement, so as to realize technical effect that the later period is accurately pushed advertisement, and then it solves and can not learn consumer as caused by unidirectionally push advertisement in the prior art for the feedback of advertisement, and the technical issues of specific propagation marketing effectiveness.
Description
Technical field
This application involves technical field of data processing, eventually in particular to a kind of data processing method, device, interaction
End and interactive system.
Background technique
With universal and society the development of digital wallet, there are more and more Vending Machines；However it is automatic
Vending machine itself is based on being sold, although certain hard wide displaying effect can be also had both, mostly with exhibiting pictures on screen
Or the form that fuselage is signposted carries out advertising display.
For the demand of new retail marketing, how to enhance the user interaction experience of advertisement, left to user more deep
Impression, also more can preferably transmit brand message and product content becomes an important marketing direction.
Marketing media method in the related technology.Mainly by being laid with publicity channel on a large scale.But advertising display
Form is relatively simple, can only play video by screen, as hard wide displaying channel, has powerful light exposure, but practical
What the monitoring of advertising results and the return of user data were missing from.It is a unidirectional communication process.It can not learn consumer
For the feedback of advertisement, and specifically propagate marketing effectiveness.
For problem present in the relevant technologies, currently no effective solution has been proposed.
Summary of the invention
The main purpose of the application is to provide a kind of data processing method, device, interactive terminal and interactive system, with solution
Certainly problem present in the relevant technologies.
To achieve the goals above, according to the one aspect of the application, a kind of data processing method is provided.
Include: according to the data processing method of the application
Receive the interaction request instruction that user sends；
It is generated according to the interaction request instruction for making actuating station carry out executing instruction for interactive data acquisition；
Described execute instruction is issued to the actuating station；
The interactive data that the actuating station is collected is compared with preset interaction rule, and obtains comparing knot
Fruit.
Further, data processing method as the aforementioned, the interaction request instruction for receiving user's transmission include:
The shop interface of access businessman in advance；
Receive the interaction request instruction that the intelligent terminal of user is sent；
The interaction request instruction is sent to the businessman by the shop interface.
Further, data processing method as the aforementioned, it is described obtain comparison result after；Further include:
When the comparison result meets prize granting and requires, store generates prize granting on line on the line of the businessman
Order；
Order, which is provided, according to prize on the line generates the prize granting instruction；
Prize granting instruction is issued to the actuating station and carries out prize granting.
Further, data processing method as the aforementioned, it is described receive user send interaction request instruction after, also wrap
It includes:
Obtain the account information of the user；
In the database by the storage corresponding with the information of the businessman of the account information of the user.
To achieve the goals above, according to the another aspect of the application, a kind of data processing equipment is provided.
According to the data processing equipment of the application, comprising:
Request reception unit, for receiving the interaction request instruction of user's transmission；
Generation unit is executed instruction, for generating according to the interaction request instruction for making actuating station carry out interactive data
Acquisition executes instruction；
Issuance unit is executed instruction, for described execute instruction to be issued to the actuating station；
Comparing unit, the interactive data for collecting and uploading the actuating station interact rule progress with preset
It compares, and obtains comparison result.
Further, data processing equipment as the aforementioned,
Further include: interface access unit, for accessing the shop interface of businessman in advance；
The request reception unit includes:
Request receiving module, the interaction request instruction that the intelligent terminal for receiving user is sent；
Forwarding module is requested, for the interaction request instruction to be sent to the businessman by the shop interface.
Further, data processing equipment as the aforementioned, further includes:
Prize provides order generation unit on line, for when the comparison result meets prize granting and requires, described
Store generates prize on line and provides order on the line of businessman；
Prize provides instruction generation unit, refers to for providing the order generation prize granting according to prize on the line
It enables；
Instruction issuance unit is provided, prize granting instruction is issued to the actuating station and carries out prize granting.
Further, data processing equipment as the aforementioned, further includes: account information acquiring unit；The account information obtains
The unit is taken to include:
Account information obtains module, for obtaining the account information of the user；
Account information memory module, for being stored in number for the account information of the user is corresponding with the information of the businessman
According in library.
To achieve the goals above, according to the another aspect of the application, a kind of interactive terminal is provided.
According to the interactive terminal of the application, comprising:
Command reception module, for receiving for making actuating station carry out executing instruction for interactive data acquisition；
Data acquisition module, for obtaining the interactive data of user by data acquisition device；The data acquisition device
It include: 3D camera, high-definition camera, microphone and infrared touch panel；
Interactive data uploading module, for uploading the interactive data.
To achieve the goals above, according to the another aspect of the application, a kind of interactive system is provided.
According to the interactive system of the application, comprising: such as preceding described in any item data processing equipments and such as the next item up institute
The interactive terminal stated.
In the embodiment of the present application, the side of advertisement dissemination is obtained using by obtaining user and advertisement terminal interbehavior
Formula, the interaction request instruction sent by receiving user；It is generated according to the interaction request instruction mutual for carrying out actuating station
Dynamic data acquisition executes instruction；Described execute instruction is issued to the actuating station；The actuating station is collected mutual
Dynamic data are compared with preset interaction rule, and obtain comparison result.Reach and has determined to the interested user of the advertisement
Information purpose, so as to realize technical effect that the later period is accurately pushed advertisement, and then solve due to existing
Can not be learnt caused by advertisement unidirectionally pushes in technology consumer for the feedback of advertisement, and specific marketing effectiveness of propagating
Technical problem.
Detailed description of the invention
The attached drawing constituted part of this application is used to provide further understanding of the present application, so that the application's is other
Feature, objects and advantages become more apparent upon.The illustrative examples attached drawing and its explanation of the application is for explaining the application, not
Constitute the improper restriction to the application.In the accompanying drawings:
Fig. 1 is according to a kind of method flow schematic diagram of embodiment of the application；
Fig. 2 is the method flow schematic diagram according to another embodiment of the application；
Fig. 3 is according to a kind of functional module structure schematic diagram of the interactive system of embodiment of the application；And
Fig. 4 is according to a kind of functional module structure schematic diagram of the interactive terminal of embodiment of the application.
Specific embodiment
In order to make those skilled in the art more fully understand application scheme, below in conjunction in the embodiment of the present application
Attached drawing, the technical scheme in the embodiment of the application is clearly and completely described, it is clear that described embodiment is only
The embodiment of the application a part, instead of all the embodiments.Based on the embodiment in the application, ordinary skill people
Member's every other embodiment obtained without making creative work, all should belong to the model of the application protection
It encloses.
It should be noted that the description and claims of this application and term " first " in above-mentioned attached drawing, "
Two " etc. be to be used to distinguish similar objects, without being used to describe a particular order or precedence order.It should be understood that using in this way
Data be interchangeable under appropriate circumstances, so as to embodiments herein described herein.In addition, term " includes " and " tool
Have " and their any deformation, it is intended that cover it is non-exclusive include, for example, containing a series of steps or units
Process, method, system, product or equipment those of are not necessarily limited to be clearly listed step or unit, but may include without clear
Other step or units listing to Chu or intrinsic for these process, methods, product or equipment.
In this application, term " on ", "lower", "left", "right", "front", "rear", "top", "bottom", "inner", "outside",
" in ", "vertical", "horizontal", " transverse direction ", the orientation or positional relationship of the instructions such as " longitudinal direction " be orientation based on the figure or
Positional relationship.These terms are not intended to limit indicated dress primarily to better describe the application and embodiment
Set, element or component must have particular orientation, or constructed and operated with particular orientation.
Also, above-mentioned part term is other than it can be used to indicate that orientation or positional relationship, it is also possible to for indicating it
His meaning, such as term " on " also are likely used for indicating certain relations of dependence or connection relationship in some cases.For ability
For the those of ordinary skill of domain, the concrete meaning of these terms in this application can be understood as the case may be.
In addition, term " installation ", " setting ", " being equipped with ", " connection ", " connected ", " socket " shall be understood in a broad sense.For example,
It may be a fixed connection, be detachably connected or monolithic construction；It can be mechanical connection, or electrical connection；It can be direct phase
It even, or indirectly connected through an intermediary, or is two connections internal between device, element or component.
For those of ordinary skills, the concrete meaning of above-mentioned term in this application can be understood as the case may be.
It should be noted that in the absence of conflict, the features in the embodiments and the embodiments of the present application can phase
Mutually combination.The application is described in detail below with reference to the accompanying drawings and in conjunction with the embodiments.
As shown in Figure 1, this method includes the following steps, namely S1 to step S4:
According to the one aspect of the application, a kind of data processing method is provided.
Include: according to the data processing method of the application
S1. the interaction request instruction that user sends is received；It preferably, should when applying in the corresponding business of advertisement promotion
Interaction request instruction, which can be to interact with the human-computer interaction program defaulted in the actuating stations such as advertising device, to be generated and sent
's；
S2. it is generated according to the interaction request instruction for making actuating station carry out executing instruction for interactive data acquisition；
S3. described execute instruction is issued to the actuating station；
S4. the interactive data that the actuating station is collected is compared with preset interaction rule, and is compared
As a result；In general, the comparison result can be understood as the participation and completion that user interacts above-mentioned human-computer interaction program
The results such as degree；And the prize such as only can just gain an award when the comparison result meets certain participation or completeness
It encourages；User can be learnt according to comparison result simultaneously to the interest value of this advertisement, thus the later period promotes when only need to be by correspondence
Information be pushed to the high user of interest value；The promotion effect of advertisement can be greatly improved, and can prevent some users in order to
Prize is obtained, malice brushes the behaviors such as single.
Achieve the purpose that determine the information to the interested user of the advertisement, so as to realize that the later period carries out advertisement
The technical effect accurately pushed, and then solve and can not learn consumer couple as caused by unidirectionally pushing advertisement in the prior art
In the feedback of advertisement, and specific the technical issues of propagating marketing effectiveness.
In some embodiments, data processing method as the aforementioned, the step S1. receive the interaction request that user sends
Instruction includes:
The shop interface of access businessman in advance；In general, the step carries out in advance before step S1 execution；
Receive the interaction request instruction that the intelligent terminal of user is sent；Preferably, it can be through the hand on intelligent terminal
The two dimensional code shown on the APP such as machine Taobao scanning interactive program generates, and sends the interaction request instruction；
The interaction request instruction is sent to the businessman by the shop interface；The interaction interface can be quotient
Shop interface of the family on the electric business platform such as Taobao, Jingdone district, is also possible to the interface for the platform that businessman itself builds；Access in advance
The shop interface of businessman makes the two generate connection conducive to will synchronize in the result and line that interact generation under line；More conducively quotient
Family directly acquires the information of interactive user and later period businessman carries out product promotion.
As shown in Fig. 2, in some embodiments, data processing method as the aforementioned obtains comparing knot in the step S4
After fruit；Further include:
S5. when the comparison result meets prize granting and requires, store generates prize on line on the line of the businessman
Provide order；
S6. order is provided according to prize on the line and generates the prize granting instruction；
S7. prize granting instruction is issued to the actuating station and carries out prize granting；
Prize, which is generated, by store on line provides order, it can be further enterprising by the result and line that interact generation under line
Row synchronizes, and the two is made to generate connection；List is uniformly walked conducive to businessman, and the popularization that directly statistics advertisement generates on line is imitated
Fruit；
Specifically, the prize granting instruction may is that actuating station is provided automatically after user completes interaction, may be used also
To be that actuating station is made a payment two dimensional code occur in screen automatically after receiving the prize granting instruction, experiencer needs to open
The APP such as mobile phone Taobao scan screen two dimensional code using two-dimensional code scanning function, complete payment, and terminal device can fall a prize
Product；Experiencer can also check order detail in the APP order transaction such as mobile phone Taobao.
In some embodiments, data processing method as the aforementioned, it is described receive user send interaction request instruction it
Afterwards, further includes:
Obtain the account information of the user；In general, by being swept it is found that working as user by mobile phone Taobao in previous embodiment
When retouching two dimensional code, that is, obtain Taobao's account information of the user；
In the database by the storage corresponding with the information of the businessman of the account information of the user.
By obtaining the account information of user and storing in the database, it can be convenient and needing to carry out product promotion in the future
When, it is unified that user is pushed；Also, when user is scanned by different APP, it is obtained respectively in different platform
On account information, and be respectively stored in different databases.
It should be noted that step shown in the flowchart of the accompanying drawings can be in such as a group of computer-executable instructions
It is executed in computer system, although also, logical order is shown in flow charts, and it in some cases, can be with not
The sequence being same as herein executes shown or described step.
According to embodiments of the present invention, additionally provide it is a kind of for implementing the data processing equipment of above-mentioned data processing method,
As shown in figure 3, according to the data processing equipment of the application, comprising:
Request reception unit 1, for receiving the interaction request instruction of user's transmission；
Generation unit 2 is executed instruction, for generating according to the interaction request instruction for making actuating station carry out interaction number
According to executing instruction for acquisition；
Issuance unit 3 is executed instruction, for described execute instruction to be issued to the actuating station；
Comparing unit 4, interactive data for collecting and uploading the actuating station with it is preset interact rule into
Row compares, and obtains comparison result.
Specifically, each module realizes that the detailed process of its function can be found in embodiment of the method in the device of the embodiment of the present invention
In associated description, details are not described herein again.
In some embodiments, data processing equipment as the aforementioned,
Further include: interface access unit, for accessing the shop interface of businessman in advance；
The request reception unit includes:
Request receiving module, the interaction request instruction that the intelligent terminal for receiving user is sent；
Forwarding module is requested, for the interaction request instruction to be sent to the businessman by the shop interface.
Specifically, each module realizes that the detailed process of its function can be found in embodiment of the method in the device of the embodiment of the present invention
In associated description, details are not described herein again.
In some embodiments, data processing equipment as the aforementioned, further includes:
Prize provides order generation unit on line, for when the comparison result meets prize granting and requires, described
Store generates prize on line and provides order on the line of businessman；
Prize provides instruction generation unit, refers to for providing the order generation prize granting according to prize on the line
It enables；
Instruction issuance unit is provided, prize granting instruction is issued to the actuating station and carries out prize granting.
Specifically, each module realizes that the detailed process of its function can be found in embodiment of the method in the device of the embodiment of the present invention
In associated description, details are not described herein again.
In some embodiments, data processing equipment as the aforementioned, further includes: account information acquiring unit；The account
Information acquisition unit includes:
Account information obtains module, for obtaining the account information of the user；
Account information memory module, for being stored in number for the account information of the user is corresponding with the information of the businessman
According in library.
Specifically, each module realizes that the detailed process of its function can be found in embodiment of the method in the device of the embodiment of the present invention
In associated description, details are not described herein again.
As shown in figure 4, providing a kind of interactive terminal according to one embodiment of the application.
According to the interactive terminal of the application, comprising:
Command reception module 11, for receiving for making actuating station carry out executing instruction for interactive data acquisition；
Data acquisition module 12, for obtaining the interactive data of user by data acquisition device；The data acquisition dress
Set includes: 3D camera, high-definition camera, microphone and infrared touch panel；
Interactive data uploading module 13, for uploading the interactive data.
According to one embodiment of the application, a kind of interactive system is provided.
According to the interactive system of the application, comprising: such as any one of preceding data processing equipment as described in the examples and such as
Interactive terminal described in a upper embodiment.
Obviously, those skilled in the art should be understood that each module of the above invention or each step can be with general
Computing device realize that they can be concentrated on a single computing device, or be distributed in multiple computing devices and formed
Network on, optionally, they can be realized with the program code that computing device can perform, it is thus possible to which they are stored
Be performed by computing device in the storage device, perhaps they are fabricated to each integrated circuit modules or by they
In multiple modules or step be fabricated to single integrated circuit module to realize.In this way, the present invention is not limited to any specific
Hardware and software combines.
The foregoing is merely preferred embodiment of the present application, are not intended to limit this application, for the skill of this field
For art personnel, various changes and changes are possible in this application.Within the spirit and principles of this application, made any to repair
Change, equivalent replacement, improvement etc., should be included within the scope of protection of this application.
Claims (10)
1. a kind of data processing method characterized by comprising
Receive the interaction request instruction that user sends；
It is generated according to the interaction request instruction for making actuating station carry out executing instruction for interactive data acquisition；
Described execute instruction is issued to the actuating station；
The interactive data that the actuating station is collected is compared with preset interaction rule, and obtains comparison result.
2. data processing method according to claim 1, which is characterized in that the interaction request for receiving user's transmission refers to
Order includes:
The shop interface of access businessman in advance；
Receive the interaction request instruction that the intelligent terminal of user is sent；
The interaction request instruction is sent to the businessman by the shop interface.
3. data processing method according to claim 2, which is characterized in that it is described obtain comparison result after；Further include:
When the comparison result meets prize granting and requires, store generates prize granting on line and orders on the line of the businessman
It is single；
Order, which is provided, according to prize on the line generates the prize granting instruction；
Prize granting instruction is issued to the actuating station and carries out prize granting.
4. data processing method according to claim 2, which is characterized in that the interaction request for receiving user's transmission refers to
After order, further includes:
Obtain the account information of the user；
In the database by the storage corresponding with the information of the businessman of the account information of the user.
5. a kind of data processing equipment characterized by comprising
Request reception unit, for receiving the interaction request instruction of user's transmission；
Generation unit is executed instruction, for generating according to the interaction request instruction for making actuating station carry out interactive data acquisition
Execute instruction；
Issuance unit is executed instruction, for described execute instruction to be issued to the actuating station；
Comparing unit, the interactive data for collecting and uploading the actuating station compare with the preset rule that interacts
It is right, and obtain comparison result.
6. data processing equipment according to claim 5, which is characterized in that
Further include: interface access unit, for accessing the shop interface of businessman in advance；
The request reception unit includes:
Request receiving module, the interaction request instruction that the intelligent terminal for receiving user is sent；
Forwarding module is requested, for the interaction request instruction to be sent to the businessman by the shop interface.
7. data processing equipment according to claim 6, which is characterized in that further include:
Prize provides order generation unit on line, for when the comparison result meets prize granting and requires, in the businessman
Line on store generate line on prize provide order；
Prize provides instruction generation unit, generates the prize granting instruction for providing order according to prize on the line；
Instruction issuance unit is provided, prize granting instruction is issued to the actuating station and carries out prize granting.
8. data processing equipment according to claim 6, which is characterized in that further include: account information acquiring unit；It is described
Account information acquiring unit includes:
Account information obtains module, for obtaining the account information of the user；
Account information memory module, for being stored in database for the account information of the user is corresponding with the information of the businessman
In.
9. a kind of interactive terminal characterized by comprising
Command reception module, for receiving for making actuating station carry out executing instruction for interactive data acquisition；
Data acquisition module, for obtaining the interactive data of user by data acquisition device；The data acquisition device includes:
3D camera, high-definition camera, microphone and infrared touch panel；
Interactive data uploading module, for uploading the interactive data.
10. a kind of interactive system characterized by comprising as the described in any item data processing equipments of claim 6 to 8 with
And interactive terminal as claimed in claim 9.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201810681655.8A CN108960913A (en) | 2018-06-27 | 2018-06-27 | Data processing method, device, interactive terminal and interactive system |
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| Application Number | Priority Date | Filing Date | Title |
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| CN201810681655.8A CN108960913A (en) | 2018-06-27 | 2018-06-27 | Data processing method, device, interactive terminal and interactive system |
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| CN108960913A true CN108960913A (en) | 2018-12-07 |
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| CN201810681655.8A Pending CN108960913A (en) | 2018-06-27 | 2018-06-27 | Data processing method, device, interactive terminal and interactive system |
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| CN101986338A (en) * | 2010-08-19 | 2011-03-16 | 魏家巍 | Internet interactive advertising system and method with reward measures and interesting interaction |
| CN104093042A (en) * | 2014-07-02 | 2014-10-08 | 刘枫 | BBT interactive advertisement technology and method for implementing BBT interactive advertisement technology through internet communication means |
| CN104780409A (en) * | 2015-03-20 | 2015-07-15 | 广东欧珀移动通信有限公司 | Terminal remote control method and terminal remote control system |
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Application publication date: 20181207 |