CN106934603A - The implementation method and device of electronics red packet - Google Patents

Abstract

This application provides a method for realizing electronic red envelopes, which is applied on the server of the interactive platform, including: receiving the interactive message sent by the publisher terminal and the information of the red envelope associated with the interactive message; the red envelope information includes red envelope distribution rules, It is used to issue red envelopes according to the user’s response to the interactive message; publish the interactive message; receive the response of the responder’s terminal to the interactive message, and distribute the red envelope to at least one responder’s account according to the red envelope distribution rules of the interactive message Red envelope. The technical solution of the present application can promote the attention and communication on the interactive message itself through the red envelope, and improve the level of communication while increasing the degree of user participation.

Description

Method and device for realizing electronic red envelope

technical field

The present application relates to the technical field of network communication, in particular to a method and device for realizing an electronic red envelope.

Background technique

With the popularity of e-commerce and online consumption, electronic red envelopes not only replace physical red envelopes to a certain extent as the carrier of festival folk customs, but also become a tool to promote mutual communication among group members in social networks.

In the prior art, red envelopes can be distributed to members of a certain group in a social network. Although the activities of sending red envelopes and grabbing red envelopes can increase the activity of group members, the increased activity often stays at the level related to the red envelope itself. communication level. The role of red envelopes is more to increase popularity and enthusiasm for participation, but it has a very limited role in promoting content-based communication among group members. It is easy to appear that when a member sends a red envelope, many people rush to grab it, but when the member sends a message that everyone wants to participate in the discussion, there are very few responders.

Contents of the invention

In view of this, this application provides a method for realizing electronic red envelopes, which is applied to the server of the interactive platform, including:

receiving the interactive message sent by the publisher terminal and the red envelope information associated with the interactive message; the red envelope information includes red envelope distribution rules, which are used to issue red envelopes according to the user's response to the interactive message;

publish said interactive message;

Receiving a response from the responder's terminal to the interaction message, and issuing a red packet to at least one account of the responder according to a red packet distribution rule of the interaction message.

The implementation method of an electronic red envelope provided by this application is applied on a terminal, including:

Generate an interactive message and red envelope information associated with the interactive message according to the user's operation; the red envelope information includes red envelope distribution rules, which are used by the server to issue red envelopes according to the responses of other users to the interactive message;

Send the interactive message and red envelope information to the server of the interactive platform.

The implementation method of an electronic red envelope provided by this application is applied on a terminal, including:

Receive interactive messages issued by the server of the interactive platform;

sending a response to the interactive message to the server according to the user's operation;

Receive a red packet distribution notification from the server, and the server distributes the red packet to the user's account according to the response to the interactive message according to the red packet distribution rules associated with the interactive message.

The present application also provides a device for realizing electronic red envelopes, which is applied on the server of the interactive platform, including:

The red envelope information receiving unit is used to receive the interactive message sent by the publisher terminal and the information of the red envelope associated with the interactive message; the red envelope information includes red envelope distribution rules, which are used to issue red envelopes according to the user's response to the interactive message ;

an interactive message publishing unit, configured to publish the interactive message;

The red packet issuing unit is configured to receive a response from the responder terminal to the interactive message, and issue a red packet to at least one account of the responder according to the red packet distribution rules of the interactive message.

An electronic red envelope implementation device provided by this application is applied on a terminal, including:

The red envelope information generating unit is used to generate an interactive message and red envelope information associated with the interactive message according to the user's operation; the red envelope information includes a red envelope distribution rule, which is used by the server to perform the interactive message according to the response of other users to the interactive message. distribution of red envelopes;

The red envelope information sending unit is configured to send the interactive message and the red envelope information to the server of the interactive platform.

An electronic red envelope implementation device provided by this application is applied on a terminal, including:

An interactive message receiving unit, configured to receive an interactive message issued by a server of the interactive platform;

An interactive message response unit, configured to send a response to the interactive message to the server according to the user's operation;

The issuing notice receiving unit is used to receive the red envelope issuing notice from the server, and the red envelope is issued to the user's account by the server according to the red envelope issuing rule associated with the interactive message and according to the response to the interactive message.

It can be seen from the above technical solutions that in the embodiments of the present application, by associating the red envelope with the interactive message, the publisher of the interactive message determines the red envelope distribution rules, and the server of the interactive platform follows the red envelope distribution rules and other users’ responses to the interactive message. Red envelopes are issued, so that the attention and communication of the interactive message itself can be promoted through red envelopes, which increases the level of communication while increasing user participation.

Description of drawings

Fig. 1 is a flow chart of an electronic red envelope implementation method applied on a server in an embodiment of the present application;

Fig. 2 is a flow chart of a method for implementing an electronic red envelope applied to a publisher's terminal in an embodiment of the present application;

FIG. 3 is a flow chart of a method for implementing an electronic red envelope applied to a responder terminal in an embodiment of the present application;

Fig. 4 is a flowchart of interaction between a publisher terminal, a responder terminal and a server in an application example of the present application;

Fig. 5 is a kind of hardware structural diagram of terminal or server;

FIG. 6 is a logical structure diagram of an electronic red envelope implementation device applied on a server in an embodiment of the present application;

FIG. 7 is a logical structure diagram of an electronic red envelope implementation device applied on a publisher terminal in an embodiment of the present application;

FIG. 8 is a logical structure diagram of an electronic red envelope implementation device applied on a responder terminal in an embodiment of the present application.

detailed description

The embodiment of this application proposes a new implementation method of electronic red envelopes. The publisher of the interactive message carries the distribution rules of the red envelope associated with the interactive message when sending the interactive message to the server. When the user of the interactive platform responds to the interactive message , the server distributes red envelopes to the responder’s account according to the red envelope distribution rules, so that participants who pay attention to and respond to interactive messages have the opportunity to get red envelopes, so that red envelopes can increase users’ attention to interactive messages and increase their willingness to respond to interactive messages. While increasing the degree of user participation, the level of communication between users is improved, so as to solve the problems existing in the prior art.

In the embodiment of the present application, the interactive message includes messages published on various interactive platforms, and these interactive platforms can provide a way for message publishers and receivers to conduct interactive communication. For example, for an instant message released in a group on a social network, group members can reply to the instant message and participate in discussions; Dynamic messages respond with replies, likes, etc.; blog posts published on Weibo can be commented on by other users. In addition, the interactive message may include any type of content that the publisher wishes to disseminate, such as one or more of text, link, picture, video, and the like.

The terminal of the interactive message publisher and the server of the interactive platform, and the terminal and the server of the interactive message responder are mutually accessible through the network. Wherein, the terminal (publisher terminal and/or responder terminal) can be equipment such as mobile phone, tablet computer, PC (Personal Computer, personal computer), notebook; Server can be a physical or logic server, also can be composed of two or More than two physical or logical servers sharing different responsibilities cooperate with each other to implement various functions of the servers in the embodiments of the present application. The embodiments of the present application do not limit the types of terminals and servers, and the types and protocols of communication networks between publisher terminals and servers and between responder terminals and servers.

In the embodiment of the present application, the process of implementing the electronic red envelope method on the server of the interactive platform is shown in Figure 1, the process of applying it on the terminal of the publisher is shown in Figure 2, and the process of applying it on the terminal of the responder is as follows Figure 3 shows.

On the publisher's terminal, at step 110, an interactive message and red envelope information associated with the interactive message are generated according to the user's operation. The red packet information includes a red packet distribution rule, which is used by the server to distribute the red packet according to the user's response to the interactive message.

When the publisher edits the interactive message to be published on his terminal, he can send an instruction to the server through the terminal to generate a red packet associated with the interactive message, and specify the amount of the red packet and the distribution rules of the red packet. In addition, the red packet can also be specified The number of distributions and the distribution method of the amount (such as random distribution, average distribution or others). Among them, the red envelope issuing rule is used to specify which users the server responds to the interactive message to issue; the server will issue the red envelope according to the red envelope issuing rule based on the user's response to the interactive message. That is to say, the red envelope is bound to the interactive message, and the user who responds to the interactive message has the opportunity to receive the red envelope, and the responder who receives the red envelope will be determined by the server of the interactive platform according to the red envelope distribution rules specified by the publisher.

According to the application scenarios and actual needs of the interactive platform, various response-related information can be used as conditions in the rules for issuing red envelopes, which is not limited in the embodiments of the present application. For example, the response behavior itself can be used as the release condition, and red packets can be distributed to several responders who respond to the interaction message first, or to several responders whose response sequence is specified by the publisher; the response type can be used as the release condition to send red packets to Respondents who give praise, responders who reply, or responders who comment; the content of the response can be used as the distribution condition, and the content of the reply or comment meets the preset conditions (such as including certain keywords, and /or when the length of the text exceeds the preset value) the respondent sends a red envelope. The various above-mentioned conditions can be used alone to set red envelope distribution rules, and these conditions can also be combined to set more complex red envelope distribution rules.

After receiving the instruction from the publisher, the terminal generates an interactive message and the associated red envelope information according to the publisher’s operation. The red envelope information includes the red envelope distribution rules, usually includes the amount of the red envelope, and can also include the number and distribution of red envelopes. Way. The specific manner of generating the interactive message and the specific manner of generating the red envelope information can be implemented with reference to the prior art, and will not be repeated here.

On the publisher terminal, at step 120, send the generated interactive message and red envelope information to the server of the interactive platform.

On the server of the interactive platform, in step 210, the interactive message sent by the publisher terminal and the information of the red envelope associated with the interactive message are received.

After generating the interactive message and the red envelope information associated with the interactive message, the publisher terminal sends the interactive message and the red envelope information to the server of the interactive platform.

After receiving the interactive message with the associated red envelope information, the server saves the red envelope distribution rules in the red envelope information. The server deducts the amount of the red envelope from the publisher's account. If the red envelope information includes the number of distributions and the distribution method, the server splits the amount of the red envelope into corresponding amounts of distribution according to the distribution method.

On the server, step 220, publish the received interactive message.

On the terminal of the responder, step 310, receiving the interactive message issued by the server of the interactive platform.

According to the type of interactive message and the specific implementation of the interactive platform, the server may push the interactive message to the terminal of the user receiving the interactive message (including the terminal of the responder); After the access request, an interactive message is sent to the requesting user terminal.

It should be noted that there is no sequential relationship between the release of the interactive message by the server, the deduction of money from the publisher's account, and the distribution of red envelopes.

In addition, it may be determined according to a specific application scenario whether to inform the user who receives the interactive message that a certain interactive message is associated with a red envelope. The default value of whether to notify can be set by the interactive platform, or whether to notify can be set by the publisher. In the implementation of informing the receiver, a flag can be added in the interactive message to carry information about whether the red envelope is associated, and the terminal receiving the interactive message will display to the user whether the interactive message is associated with the red envelope according to the flag.

On the responder terminal, at step 320, send a response to the received interactive message to the server according to the user's operation.

The user who receives the interactive message can respond to the interactive message on his terminal, and the terminal sends the user's like behavior, edited reply content, and/or edited comment content to the server according to the user's operation.

On the server, step 130, receiving a response from the responder terminal to the interactive message, and issuing a red packet to at least one account of the responder according to the red packet distribution rule of the interactive message.

After receiving the response to the interactive message, the server queries whether the responded interactive message is associated with a red envelope. For an interactive message associated with a red envelope, the server reads the stored red envelope distribution rule corresponding to the interactive message, and according to the conditions in the red envelope distribution rule, distributes a red envelope to the account of the responder whose response meets all the conditions. The number of responders who receive red packets does not exceed the number of red packets specified by the publisher. The amount to be distributed can be determined according to the amount of red envelopes, the number of distributions and the distribution method with reference to the existing technology.

The server may send a red packet distribution notification to the terminal of the responder who has received the red packet, so as to inform the responder that he has received the red packet from the publisher of the interactive message and the received amount.

On the responder's terminal, step 330, receiving the red envelope distribution notification from the server. The red envelope is issued by the server to the account of the user using the terminal according to the red envelope distribution rule associated with the interactive message and according to the response to the interactive message.

The responder terminal issues notifications based on the received red envelopes, and displays information such as the received red envelopes, who the red envelopes came from, and the amount to the user.

In this embodiment, when the number of responses satisfying all the conditions in the red envelope issuing rule is less than the number of red envelopes to be issued, the red envelopes cannot be fully issued and there is a remaining amount. In order to protect the publisher's interests in this situation, the publisher can set the validity period of the red envelope, which is used by the server to recover the remaining amount of the red envelope that has not been issued after the expiration of the validity period. Specifically, the validity period of the red envelope is used as a part of the red envelope information, and is sent by the publisher terminal to the server together with the interactive message; the server starts timing when publishing the interactive message, and if the red envelope has not been distributed when the time expires, the red envelope will be recycled The remaining amount of the red envelope, that is, transfer the remaining amount of the red envelope back to the publisher's account.

It can be seen that in the embodiment of the present application, the red envelope is associated with the interactive message, and the publisher of the interactive message specifies the distribution rule of the red envelope associated with the interactive message, and sends the red envelope distribution rule and the interactive message to the server, and the server follows the The red envelope distribution rules are based on the user's response to the interactive message, so that users who pay attention to and respond to the interactive message can get the red envelope, thereby promoting the attention and communication of the interactive message itself, and increasing user participation. level of communication.

In an application example of the present application, a user of a social network can send a red envelope to a friend who likes the dynamic message when publishing a dynamic message. The interaction process between the publisher's terminal, the responder's terminal and the server of the social network is shown in FIG. 4 .

Publishers enter dynamic messages on their terminals, which can include editing text, taking photos, pasting link addresses, and more. Before sending a dynamic message, the publisher specifies the associated red packet amount, distribution number, distribution method, red packet distribution rules and red packet validity period for the dynamic message. In this application example, the number of distributions is 3, the distribution method is equal distribution, the red packet distribution rule is to distribute red packets to the 3rd, 8th, and 15th friends who like the dynamic message, and the validity period of the red packets is 1 hour. Be explained. After completing the setting of the above-mentioned parameters of the dynamic message boundary and the associated red envelope, the publisher sends an instruction to the terminal to publish the dynamic message.

According to the received user operations, the publisher terminal sends the dynamic message edited by the publisher and the red envelope information (including the amount, number of distributions, distribution method, red envelope distribution rules and red envelope validity period) to the server of the interactive platform. .

The server receives the dynamic message with the associated red envelope information, pushes the dynamic message to the users in the publisher's circle of friends, and starts the 1-hour timing of the validity period of the red envelope. At the same time, the server deducts the amount of the red envelope associated with the dynamic message from the publisher's account, and obtains the distribution amount of the three red envelopes to be distributed according to the number of distributions and the distribution method.

The terminal of the user in the publisher's circle of friends (including the terminal of the responder) receives the dynamic message pushed by the server and displays it to the user. Some of the users (responders) perform operations of liking the dynamic message. The responder terminal sends the user's response (like action) to the server.

After the server receives the like response to the dynamic message associated with the red envelope, it sorts the like responses according to the time of receipt, and distributes red envelopes to the third and eighth responders, which will correspond to the responder's The allocated amount is transferred to the responder's account, and a red envelope distribution notification is sent to the responder's terminal.

The terminal of the responder receives the red packet distribution notification, and displays the message of receiving the red packet to the user.

When the red envelope is valid for 1 hour and the number of likes received by the server is less than 15, the third red envelope has not yet been issued. The server deletes the red envelope associated with the dynamic message, and transfers the remaining amount of the red envelope to the publisher's account.

Corresponding to the implementation of the above process, the embodiment of the present application also provides an electronic red envelope realization device applied on the publisher terminal, an electronic red envelope realization device applied on the responder terminal, and an electronic red envelope realization device applied on the server Electronic red envelope realization device. All the above devices can be implemented by software, or by hardware or a combination of software and hardware. Taking software implementation as an example, as a device in the logical sense, it is formed by reading corresponding computer program instructions into the memory through the CPU (Central Process Unit, central processing unit) of the terminal or server to run. From the perspective of hardware, in addition to the CPU, memory, and non-volatile memory shown in Figure 5, the terminal where the electronic red envelope realization device is located usually includes other hardware such as chips for wireless signal transmission and reception. The server where it is located usually also includes other hardware such as boards and cards for realizing network communication functions.

Figure 6 shows a device for realizing an electronic red envelope provided by the embodiment of the present application, which is applied on the server of the interactive platform, and includes a red envelope information receiving unit, an interactive message issuing unit, and a red envelope issuing unit, wherein: the red envelope information receiving unit is used for Receive the interactive message sent by the publisher terminal and the red envelope information associated with the interactive message; the red envelope information includes red envelope distribution rules, which are used to issue red envelopes according to the user's response to the interactive message; the interactive message publishing unit is used for Publishing the interactive message; the red envelope issuing unit is configured to receive a response from the responder terminal to the interactive message, and issue a red envelope to at least one account of the responder according to the red envelope issuing rule of the interactive message.

Optionally, the rule for issuing red envelopes includes: when the order of responses to the interactive message is a preset value, and/or the content of the response to the interactive message meets a preset condition, sending a message to the responder who made the response The account issues red envelopes.

Optionally, the red envelope information also includes: the validity period of the red envelope; the device also includes a red envelope amount recovery unit, which is used to start timing when the interactive message is released, and if the red envelope has not been issued when the validity period expires, then The remaining amount of the red envelope is recovered.

Optionally, the interactive message includes: an instant message posted in a group, a dynamic message posted in Moments, or a blog post posted on Weibo; the response includes: replying, commenting, and/or Like.

Optionally, the device further includes: a distribution notification sending unit, configured to send a red packet distribution notification to a terminal of a responder who has received the red packet.

Figure 7 shows a device for implementing an electronic red envelope provided by an embodiment of the present application, which is applied to a publisher terminal of an interactive message, and includes a red envelope information generating unit and a red envelope information sending unit, wherein: the red envelope information generating unit is used to The operation generates an interactive message and the red envelope information associated with the interactive message; the red envelope information includes a red envelope distribution rule, which is used for issuing red envelopes by the server according to the responses of other users to the interactive message; the red envelope information sending unit is used for Send the interactive message and red envelope information to the server of the interactive platform.

Optionally, the rule for issuing red envelopes includes: when the order of responses to the interactive message is a preset value, and/or the content of the response to the interactive message meets a preset condition, sending a message to the responder who made the response The account issues red envelopes.

Optionally, the red envelope information further includes: a validity period of the red envelope, which is used for the server to recover the remaining amount of the undistributed red envelope after the validity period expires.

Optionally, the interactive message includes: an instant message posted in a group, a dynamic message posted in Moments, or a blog post posted on Weibo.

Figure 8 shows a device for implementing an electronic red envelope provided by an embodiment of the present application, which is applied to a responder terminal of an interactive message, and includes an interactive message receiving unit, an interactive message response unit, and a distribution notification receiving unit, wherein: interactive message receiving The unit is used to receive the interactive message issued by the server of the interactive platform; the interactive message response unit is used to send a response to the interactive message to the server according to the user's operation; The server distributes the red envelopes to the user's account according to the response to the interactive message according to the red packet distribution rules associated with the interactive message.

Optionally, the response to the interactive message includes: replying, commenting, and/or liking the interactive message.

The above is only a preferred embodiment of the application, and is not intended to limit the application. Any modifications, equivalent replacements, improvements, etc. made within the spirit and principles of the application should be included in the application. within the scope of protection.

In a typical configuration, a computing device includes one or more processors (CPUs), input/output interfaces, network interfaces, and memory.

Memory may include non-permanent storage in computer readable media, in the form of random access memory (RAM) and/or nonvolatile memory such as read only memory (ROM) or flash RAM. Memory is an example of computer readable media.

Computer-readable media, including both permanent and non-permanent, removable and non-removable media, can be implemented by any method or technology for storage of information. Information may be computer readable instructions, data structures, modules of a program, or other data. Examples of computer storage media include, but are not limited to, phase change memory (PRAM), static random access memory (SRAM), dynamic random access memory (DRAM), other types of random access memory (RAM), read only memory (ROM), Electrically Erasable Programmable Read-Only Memory (EEPROM), Flash memory or other memory technology, Compact Disc Read-Only Memory (CD-ROM), Digital Versatile Disc (DVD) or other optical storage, Magnetic tape cartridge, tape magnetic disk storage or other magnetic storage device or any other non-transmission medium that can be used to store information that can be accessed by a computing device. As defined herein, computer-readable media excludes transitory computer-readable media, such as modulated data signals and carrier waves.

It should also be noted that the term "comprises", "comprises" or any other variation thereof is intended to cover a non-exclusive inclusion such that a process, method, article, or apparatus comprising a set of elements includes not only those elements, but also includes Other elements not expressly listed, or elements inherent in the process, method, commodity, or apparatus are also included. Without further limitations, an element defined by the phrase "comprising a ..." does not exclude the presence of additional identical elements in the process, method, article or apparatus comprising said element.

Those skilled in the art should understand that the embodiments of the present application may be provided as methods, systems or computer program products. Accordingly, the present application can take the form of an entirely hardware embodiment, an entirely software embodiment or an embodiment combining software and hardware aspects. Furthermore, the present application may take the form of a computer program product embodied on one or more computer-usable storage media (including but not limited to disk storage, CD-ROM, optical storage, etc.) having computer-usable program code embodied therein.

Claims (22)

1. a kind of implementation method of electronics red packet, applies on the server of interaction platform, it is characterised in that Including：

Receive the information of publisher's terminal interactive message for sending and the red packet for being associated with the interactive message； The red packet information includes that red packet provides rule, is carried out for the response according to user to the interactive message Red packet is provided；

Issue the interactive message；

The response of interactive message described in respondent's terminal-pair is received, according to the red packet granting of the interactive message Rule provides red packet to the account of at least one respondent.

2. method according to claim 1, it is characterised in that the red packet granting rule includes： When the response order to the interactive message is preset value, and/or to the response contents symbol of the interactive message When closing pre-conditioned, red packet is provided to the respondent's account for carrying out the response.

3. method according to claim 1, it is characterised in that the red packet information also includes：It is red The term of validity of bag；

Methods described also includes：Start timing when the interactive message is issued, if in exhaustion of effect The red packet is not yet provided and finished, then reclaim the remaining sum of the red packet.

4. method according to claim 1, it is characterised in that the interactive message includes：In group Instant message, the dynamic message or the blog article in microblogging issue in circle of friends issue issued in group；Institute Stating response includes：The interactive message is replied, is commented on, and/or thumb up.

5. method according to claim 1, it is characterised in that methods described also includes：To receiving The terminal of the respondent of red packet sends red packet granting and notifies.

6. a kind of implementation method of electronics red packet, applies in terminal, it is characterised in that including：

Operation according to user generates interactive message and is associated with the information of the red packet of the interactive message；Institute State red packet information and provide rule including red packet, with coming by server according to other users to the interactive message Response carry out red packet granting；

The interactive message and red packet information are sent to the server of interaction platform.

7. method according to claim 6, it is characterised in that the red packet granting rule includes： When the response order to the interactive message is preset value, and/or to the response contents symbol of the interactive message When closing pre-conditioned, red packet is provided to the respondent's account for carrying out the response.

8. method according to claim 6, it is characterised in that the red packet information also includes：It is red The term of validity of bag, with being entered to not yet providing the red packet remaining sum for finishing after exhaustion of effect by server Row is reclaimed.

9. method according to claim 6, it is characterised in that the interactive message includes：In group Instant message, the dynamic message or the blog article in microblogging issue in circle of friends issue issued in group.

10. a kind of implementation method of electronics red packet, applies in terminal, it is characterised in that including：

Receive the interactive message of the server issue of interaction platform；

Operation according to user sends the response to the interactive message to server；

The red packet granting of the reception server notifies that the red packet is disappeared by server according to the interaction is associated with The granting rule of the red packet of breath, according to the response to the interactive message be issued to the account of the user Family.

11. methods according to claim 10, it is characterised in that the response to interactive message Including：The interactive message is replied, is commented on, and/or thumb up.

A kind of 12. electronics red packets realize device, apply on the server of interaction platform, and its feature exists In, including：

Red packet information receiving unit, for receiving the interactive message of publisher's terminal transmission and being associated with described The information of the red packet of interactive message；The red packet information includes that red packet provides rule, for according to user couple The response of the interactive message carries out red packet granting；

Interactive message release unit, for issuing the interactive message；

Red packet issuing unit, the response for receiving interactive message described in respondent's terminal-pair, according to described The red packet of interactive message provides rule and provides red packet to the account of at least one respondent.

13. devices according to claim 12, it is characterised in that the red packet granting rule includes： When the response order to the interactive message is preset value, and/or to the response contents symbol of the interactive message When closing pre-conditioned, red packet is provided to the respondent's account for carrying out the response.

14. devices according to claim 12, it is characterised in that the red packet information also includes： The term of validity of red packet；

Described device also includes：Red packet amount of money recovery unit, for starting when the interactive message is issued Timing, if the red packet is not yet provided and finished in exhaustion of effect, reclaims the residue gold of the red packet Volume.

15. devices according to claim 12, it is characterised in that the interactive message includes： Instant message, the dynamic message or the blog article in microblogging issue in circle of friends issue issued in group； The response includes：The interactive message is replied, is commented on, and/or thumb up.

16. devices according to claim 12, it is characterised in that described device also includes：Provide Transmitting element is notified, is notified for sending red packet granting to the terminal of the respondent for receiving red packet.

A kind of 17. electronics red packets realize device, apply in terminal, it is characterised in that including：

Red packet information generating unit, for generating interactive message according to the operation of user and being associated with described mutual The information of the red packet of dynamic message；The red packet information include red packet provide rule, with come by server according to Response of the other users to the interactive message carries out red packet granting；

Red packet information transmitting unit, for the interactive message and red packet information to be sent into interaction platform Server.

18. devices according to claim 17, it is characterised in that the red packet granting rule includes： When the response order to the interactive message is preset value, and/or to the response contents symbol of the interactive message When closing pre-conditioned, red packet is provided to the respondent's account for carrying out the response.

19. devices according to claim 17, it is characterised in that the red packet information also includes： The term of validity of red packet, with come by server after exhaustion of effect to not yet providing the red packet remaining sum for finishing Reclaimed.

20. devices according to claim 17, it is characterised in that the interactive message includes： Instant message, the dynamic message or the blog article in microblogging issue in circle of friends issue issued in group.

A kind of 21. electronics red packets realize device, apply in terminal, it is characterised in that including：

Interactive message receiving unit, the interactive message that the server for receiving interaction platform is issued；

Interactive message response unit, sends to the interactive message for the operation according to user to server Response；

Notification receiving unit is provided, the red packet granting for the reception server notifies that the red packet is by servicing Device is regular according to the granting of the red packet for being associated with the interactive message, according to the response to the interactive message Be issued to the account of the user.

22. devices according to claim 21, it is characterised in that the response to interactive message Including：The interactive message is replied, is commented on, and/or thumb up.