KR100506017B1 - A advertizing method using internet chatting window - Google Patents
A advertizing method using internet chatting window Download PDFInfo
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- KR100506017B1 KR100506017B1 KR10-2002-0024479A KR20020024479A KR100506017B1 KR 100506017 B1 KR100506017 B1 KR 100506017B1 KR 20020024479 A KR20020024479 A KR 20020024479A KR 100506017 B1 KR100506017 B1 KR 100506017B1
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Abstract
본 발명은, 채팅에 참가하는 참가자 PC와, 네트워크를 통해 상기 참가자 PC에 연결되어 상기 참가자에게 채팅창을 제공하는 서버를 포함하는 인터넷 채팅을 이용한 광고방법에 관한 것으로서, 상기 채팅창의 적어도 일영역에 광고를 삽입하여 상기 각 참가자 PC에 제공하는 채팅창제공단계와; 상기 제공된 채팅창을 이용하여 채팅하며, 광고를 시청하는 광고시청단계와; 상기 광고시청단계의 광고시청사실정보가 상기 각 참가자 PC로부터 상기 서버로 전송되어 기록되는 광고시청사실 기록단계와; 상기 서버가 상기 광고시청사실 기록단계의 광고시청사실에 따라 상기 참가자에게 보상하는 보상단계를 갖는 것을 특징으로 한다. 이에 의해, 회원가입자 또는 희망자의 채팅창에 광고주에 의하여 제공되는 광고를 포함시키는 경우에 소정의 광고료를 지급하여 광고를 유치 및 게시할 수 있다. The present invention relates to an advertisement method using an internet chat comprising a participant PC participating in a chat, and a server connected to the participant PC through a network to provide a chat window to the participant. A chat window providing step of inserting an advertisement into each participant PC; An advertisement viewing step of chatting using the provided chat window and watching an advertisement; An advertisement viewing room recording step of transmitting advertisement viewing room information of the advertisement viewing step from each participant PC to the server for recording; The server has a compensation step of rewarding the participant according to the advertisement viewing room in the advertisement watching room recording step. As a result, when an advertisement provided by an advertiser is included in a chat window of a member subscriber or a candidate, a predetermined advertisement fee may be paid to attract and post an advertisement.
Description
본 발명은 인터넷 채팅을 이용한 광고방법에 관한 것으로서, 더욱 구체적으로는 회원가입자 또는 희망자의 채팅창에 광고주에 의하여 제공되는 광고를 포함시키는 경우에 소정의 광고료를 지급하여 광고를 유치 및 게시하는 인터넷 채팅을 이용한 광고방법에 관한 것이다. The present invention relates to an advertisement method using an internet chat, and more particularly, an Internet chat that attracts and posts an advertisement by paying a predetermined advertisement fee when an advertisement provided by an advertiser is included in a chat window of a member subscriber or a desired person. It relates to an advertising method using.
인터넷이 생활화되면서 인터넷 홈페이지를 이용한 광고량이 급증하고 시장이 점차 확대일로에 있다. 이러한 광고기법은 미리 특정인터넷서비스에 회원으로서 등록하고, 등록된 인터넷서비스 홈페이지에 접속하는 경우에 홈페이지에 게시되는 광고를 보는 것을 조건으로 하여 광고를 클릭 할 때마다 소정의 광고시청료를 지급하는 방식으로서 광고주가 지불하는 금액중의 일부를 회원들에게 지급함으로써 많은 회원을 확보하고 있다. As the Internet becomes more popular, the volume of advertisements using Internet homepages is rapidly increasing and the market is gradually expanding. This advertising technique is a method of registering as a member in a specific Internet service in advance, and paying a predetermined advertisement fee each time an advertisement is clicked on the condition that the user sees an advertisement posted on the homepage when accessing the registered Internet service homepage. Many members are secured by paying some of the money paid by advertisers to members.
한편, 인터넷을 통한 동호회나 만남이 증가하면서 대부분의 네티즌이 채팅을 즐기고 있으며, 이러한 채팅은 동호회가 가입된 포털사이트 뿐만 아니라 매신저 등을 이용해서도 활발히 이루어지고 있다. 이렇게 채팅을 하기 위해서는 채팅창이 형성되며 채팅창은 대다수의 네티즌이 사용하는 만큼 광고매체로 사용할 경우 파격적인 광고효과를 얻을 수 있을 것이다. On the other hand, most of the netizens enjoy chatting as the number of clubs and meetings on the Internet increases, and these chats are actively performed using not only the portal site to which the club is joined, but also the messenger. In order to chat like this, a chat window is formed, and the chat window can be used as an advertising medium as most netizens use, and it will be able to obtain a great advertising effect.
본 발명은 상기와 같은 문제점을 해결하기 위하여 안출된 것으로서, 본 발명의 목적은 회원가입자 또는 희망자가 채팅서비스를 이용하는 경우, 광고주에 의하여 제공되는 광고를 포함시키고 소정의 광고료를 지급하여 광고를 유치 및 게재하는 인터넷 채팅을 이용한 광고방법을 제공하는데 있다. The present invention has been made to solve the above problems, the object of the present invention is to attract advertising by including advertising provided by the advertiser and paid a predetermined advertising fee when a member subscriber or a wish to use a chat service The present invention provides an advertisement method using an internet chat.
채팅에 참가하는 참가자 PC와, 네트워크를 통해 상기 참가자 PC에 연결되어 상기 참가자에게 채팅창을 제공하는 서버를 포함하는 인터넷 채팅을 이용한 광고방법에 있어서, 상기 채팅창의 적어도 일영역에 광고를 삽입하여 상기 각 참가자 PC에 제공하는 채팅창제공단계와; 상기 제공된 채팅창을 이용하여 채팅하며, 광고를 시청하는 광고시청단계와; 상기 광고시청단계의 광고시청사실정보가 상기 각 참가자 PC로부터 상기 서버로 전송되어 기록되는 광고시청사실 기록단계와; 상기 서버가 상기 광고시청사실 기록단계의 광고시청사실에 따라 상기 참가자에게 보상하는 보상단계를 갖는 것을 특징으로 하는 인터넷 채팅을 이용한 광고방법에 의해 달성된다. An advertisement method using an internet chat comprising a participant PC participating in a chat and a server connected to the participant PC through a network to provide a chat window to the participant, wherein the advertisement is inserted into at least one area of the chat window. A chat window providing step provided to each participant PC; An advertisement viewing step of chatting using the provided chat window and watching an advertisement; An advertisement viewing room recording step of transmitting advertisement viewing room information of the advertisement viewing step from each participant PC to the server for recording; The server is achieved by the advertisement method using the Internet chat, characterized in that having a compensation step for rewarding the participant according to the advertisement viewing room in the recording office.
상기 채팅창제공단계에서 상기 광고는 비활성화된 상태로 제공되며, 상기 광고시청단계 이전에 상기 참가자가 상기 광고를 선택적으로 활성화시키는 광고활성화단계를 더 포함할 수 있다. The advertisement may be provided in an inactivated state in the chat window providing step, and further comprising an advertisement activation step in which the participant selectively activates the advertisement before the advertisement viewing step.
상기 광고의 종류와 내용, 형식은 상기 각 참가자에 의해 선택될 수 있다. The type, content, and format of the advertisement may be selected by the participants.
상기 광고는 복권, 상품권, 경품 중 적어도 하나를 포함하는 것이 바람직하다. The advertisement preferably includes at least one of a lottery ticket, a gift certificate, and a prize.
이하 첨부된 도면을 참고하여 본 발명의 인터넷 전자우편을 이용한 광고방법을 상세히 설명하면 다음과 같다.Hereinafter, an advertisement method using the Internet e-mail of the present invention will be described in detail with reference to the accompanying drawings.
본 발명은 인터넷 채팅창을 이용한 광고방법으로서 특히 채팅창에 광고를 삽입하고 채팅을 하는 참가자에게 광고료를 지급함으로써 광고효과를 증대시키기 위한 것이다. The present invention is an advertisement method using an internet chat window, in particular, to increase the advertising effect by inserting an advertisement in the chat window and paying an advertisement fee to a participant chatting.
본 발명의 채팅창을 이용하여 채팅할 경우, 도 1에 도시된 바와 같이, 등록회원(20)은 채팅서버(10)로부터 제공된 특정광고주의 광고를 채팅창의 일부분에 게시하고, 채팅에 참여하는 등록회원(20)에게 소정의 광고료를 지급한다. When chatting using the chat window of the present invention, as shown in FIG. 1, the registered member 20 registers an advertisement of a particular advertiser provided from the chat server 10 in a part of the chat window, and registers to participate in the chat. A predetermined advertisement fee is paid to the member 20.
이 때, 채팅에 참여한 참가자중 등록회원(20)이 아닌 참가자에게는 광고가 표시되지 아니하며, 비회원일 경우에도 광고가 표시되도록 수락하는 경우에는 소정의 광고료를 지급한다. 등록회원(20)인 경우에도 채팅창에 게시된 광고를 선택적으로 활성화시켜 원하는 경우에만 광고를 볼 수 있으며, 광고를 보는 경우에만 광고료를 지급하는 방식으로 수행될 수 있다. At this time, an advertisement is not displayed to the participants who are not registered members 20 among the participants who participated in the chat, and a predetermined advertisement fee is paid when the non-member accepts the advertisement to be displayed. In the case of the registered member 20, the advertisement can be viewed only when desired by selectively activating the advertisement posted in the chat window, and the advertisement fee may be paid only when the advertisement is viewed.
채팅창은 본 발명의 광고방법을 사용하기 위한 서비스회사에서 직접 제작한 전용프로그램을 이용하거나 또는 현재 많이 사용되고 있는 채팅기능을 지원하는 웹사이트나 매신저 등에 적용할 수 있다.The chat window may be applied to a website or a messenger that supports a chat function, which is currently used by a dedicated program produced directly by a service company for using the advertisement method of the present invention, or is currently widely used.
등록회원(20)은 자신의 인터넷 서비스(ISP)를 이용하여 인터넷에 접속한 후에 채팅서버(10)로부터 채팅창을 제공받는다. 전송된 채팅창에는 특정회사의 광고가 하나 또는 그 이상이 삽입되어 있으며, 등록회원(20)은 자기가 원하는 광고가 채팅창에 표시되도록 다운(down)받아 필요한 내용을 추가할 수 있다. The registered member 20 receives a chat window from the chat server 10 after accessing the Internet using his or her Internet service (ISP). One or more advertisements of a specific company are inserted into the transmitted chat window, and the registered member 20 may download necessary advertisements to be displayed in the chat window and add necessary contents.
본 발명에서는 채팅창에서는 광고내용을 다양화할 수 있다. 예를 들면, 채팅창을 A,B,C,D,E,F,.. 등등의 선택가능한 다수로 분류하고, 채팅창 A에는 가회사의 광고, 채팅창 B에는 나회사의 광고, 채팅창 C에는 다회사의 광고를 각각 게재한다. 그러면, 참가자가 자기가 선호하는 광고가 포함된 채팅창을 선택함으로서 특정한 광고주의 회사를 자연스럽게 선택할 수 있다. 이런 경우, 참가자들이 선호하는 광고 또는 회사에 대한 데이터베이스가 생성됨으로써, 이 데이터베이스를 마케팅이나 상품개발전략에 적용할 수 있다. In the present invention, the content of the advertisement can be diversified in the chat window. For example, the chat window is classified into a selectable number of A, B, C, D, E, F, .. etc., and the chat window A has the advertisement of the subsidiary company, the chat window B has the advertisement of the subsidiary company, and the chat window. In C, advertisements of various companies are placed. The participant can then naturally select a particular advertiser's company by selecting a chat window containing his or her favorite advertisement. In this case, a database of participants or their favorite advertisements is created so that the database can be applied to marketing or product development strategies.
채팅서버(10)에서는 등록회원(20)이 특정회사의 광고가 포함된 채팅창(A,B,C,D,E,중의 하나)을 선택하면, 등록회원(20)이 선택한 광고가 자동으로 데이터베이스화 된다.In the chat server 10, if the registered member 20 selects a chat window (A, B, C, D, E, one of which contains an advertisement of a specific company), the advertisement selected by the registered member 20 is automatically displayed. Databaseized.
채팅서버(10)에서는 특정광고가 포함된 채팅창의 선택상태를 기록으로부터 확인한 후에 한 달 또는 일주일단위로 광고가 포함된 채팅창의 선택기록을 확인하고 등록회원(20)의 구좌로 광고료를 입금시킬 수 있다. The chat server 10 may check the selection state of the chat window containing the particular advertisement from the record, and then check the selection record of the chat window containing the advertisement on a monthly or weekly basis and deposit the advertisement fee into the account of the registered member 20. have.
한편 비회원인 경우 광고의 표시를 수락하면 광고내용을 보게 된다. 이 때 광고의 수락여부가 인터넷을 통하여 채팅서버(10)로 전달되어서 광고를 본 것이 확인되고 기록으로 남겨진다. 이것은 브라우저 자체의 기능 또는 채팅창을 제공하는 채팅서버(10)에서 제공된 프로그램의 기능을 사용할 수 있다.On the other hand, if you are a non-member, if you accept the advertisement, you will see the contents of the advertisement. At this time, the acceptance of the advertisement is transmitted to the chat server 10 through the Internet to confirm that the advertisement is viewed and is left as a record. This may use the functionality of the program provided in the chat server 10 that provides the functionality of the browser itself or the chat window.
채팅서버(10)에서는 등록회원(20) 또는 비회원이 광고가 포함된 채팅창을 선택하였는지 여부를 저장하고, 저장상태를 한 달 또는 일주일단위로 광고가 포함된 채팅창의 사용기록을 확인하고 등록회원(20)의 구좌로 광고료를 입금시킬 수 있다. 광고료는 모두 광고주(廣告主)로부터 수금되어서 처리된다. The chat server 10 stores whether the registered member 20 or the non-member selected the chat window containing the advertisement, checks the history of the chat window containing the advertisement on a monthly or weekly basis, and registers the registered member. We can deposit advertising charges in account of (20). All advertising fees are collected and processed by advertisers.
한편, 정확한 보상 및 데이터베이스를 위하여 원칙적으로 참가자가 회원등록을 하고 채팅서버(10)에 접속한 상태가 되어야 하며, 광고료 지급을 원하는 경우에는 회원등록하도록 하는 것이 바람직하다. On the other hand, for accurate compensation and database, in principle, the participant should be registered and connected to the chat server 10, it is preferable to register if you want to pay advertising fee.
도 2와 도 3은 본 발명의 방법에서 사용되는 채팅창(1)의 일례를 도시한 것으로서, 도 2는 광고가 채팅창(1)의 하부에 삽입되어 활성화된 것이며, 도 3은 광고가 비활성화된 상태이다. 2 and 3 illustrate an example of the chat window 1 used in the method of the present invention, in which FIG. 2 shows that an advertisement is inserted into the lower part of the chat window 1 and is activated. It is in a state.
채팅을 위해 채팅서버(10)에 접속하여 채팅창(1)을 개설하면, 도 2에 도시된 바와 같은 채팅창(1)이 표시된다. 채팅창(1)에는 각 참가자가 입력한 내용이 표시되는 본문창(3)과, 본인이 입력하는 내용이 표시되는 입력창(5)과, 광고가 표시되는 광고표시창(9)이 형성되어 있다. 여기서, 광고가 채팅창(1)의 바탕화면으로 표시될 경우에는 별도의 광고표시창(9)이 필요치 아니하다. When a chat window 1 is opened by connecting to a chat server 10 for a chat, a chat window 1 as shown in FIG. 2 is displayed. The chat window 1 is provided with a body window 3 in which the content input by each participant is displayed, an input window 5 in which the content input by the user is displayed, and an advertisement display window 9 in which an advertisement is displayed. . Here, when the advertisement is displayed as the wallpaper of the chat window 1, the separate advertisement display window 9 is not necessary.
채팅에 참여한 각 참가자 중 등록회원(20)의 채팅창(1)에는 광고표시창(9)에 광고가 표시되고, 비회원의 채팅창(1)에는 광고를 표시할 것인지 여부를 묻는 "광고를 보시겠습니까?"라는 질문이 광고표시창(9)에 표시된다. 이 때, 비회원이 광고의 표시를 선택하면, 광고가 표시됨과 동시에 보상을 받을 것인지 여부를 다시 묻고, 비회원이 보상을 받겠다고 선택하면, 회원가입창이 표시되고 비회원은 회원등록을 한다. Among the participants participating in the chat, the advertisement is displayed in the advertisement display window (9) in the chat window (1) of the registered member (20), and the "Do you want to see the advertisement" is asked whether or not to display the advertisement in the non-member chat window (1). Is displayed on the advertisement display window 9. At this time, if the non-member selects the display of the advertisement, the advertisement is displayed and the user is asked whether or not to be rewarded again, and if the non-member chooses to be compensated, the member registration window is displayed and the non-member registers.
광고는 문자로서 표시되거나 또는 자바(java)와 같은 프로그램을 이용하여 멀티미디어를 활용한 다양한 형태로 구현할 수 있음은 본 발명이 속하는 분야의 당업자에게는 명백한 것이다. 예를 들면, 광고에는 광고주가 되는 회사의 로고만을 표시하거나 또는 회사로고를 표시한 상태에서 로고를 클릭하면 설문지나 로고 이외의 광고문구를 볼 수 있도록 구성하는 것이 가능하다. It is apparent to those skilled in the art that an advertisement may be displayed as text or implemented in various forms using multimedia using a program such as Java. For example, the advertisement can be configured to display only the logo of the company to be the advertiser or to click on the logo while displaying the company logo so that advertisements other than the questionnaire or logo can be viewed.
도면에서는 하나의 광고표시창(9)만이 표시되어 있으나, 하나 이상의 광고를 채팅창(1)에 삽입하여 표시하는 것도 가능하며, 이 때 광고는 동일한 회사의 광고일 수도 있고 서로 다른 회사의 광고가 될 수도 있다. In the drawing, only one advertisement display window 9 is displayed, but it is also possible to insert one or more advertisements into the chat window 1 to display the advertisements. In this case, the advertisements may be advertisements of the same company or advertisements of different companies. It may be.
또한 광고표시창(9)의 일부분을 금언/격언/뉴스등을 기재하여 보냄으로써 광고의 활용도를 높이고 생활에 유익한 정보를 제공하여 광고를 볼 확률을 높일 수 있다. In addition, by sending a portion of the advertising display window (9), such as sayings, maxims, news, etc. can increase the utilization of the advertisement and provide information useful for life to increase the probability of seeing the advertisement.
비회원이 회원으로 등록하여 광고 선택율을 높이기 위한 또 다른 방법으로, 광고중에 복권을 제공하여 상금이나 상품들은 경품으로 내거는 등의 이벤트행사를 기획할 수 있다.As another way for non-members to register as members and increase their ad selection rate, they can plan events such as offering lottery tickets and advertising prizes or prizes as prizes.
상기와 같이 본 발명에 의하면 회원가입자 또는 희망자에게 인터넷 채팅시 채팅창에 광고주로부터 제공된 광고를 포함시키고, 소정의 광고료를 지급함으로써, 광고를 유치를 증가시킬 수 있다. As described above, according to the present invention, by including an advertisement provided from an advertiser in a chat window during an internet chat to a member subscriber or a desired person, and paying a predetermined advertisement fee, the advertisement can be attracted.
본 발명은 기재된 구체예에 대해서만 상세히 설명되었지만 본 발명의 사상과 범위내에서 변형이나 변경할 수 있음은 본 발명이 속하는 분야의 당업자에게는 명백한 것이며, 그러한 변형이나 변경은 첨부한 특허청구범위에 속한다 할 것이다.Although the invention has been described in detail only with respect to the described embodiments, it will be apparent to those skilled in the art that modifications and variations can be made within the spirit and scope of the invention, and such variations or modifications will belong to the appended claims. .
도 1은 본 발명에 따른 채팅서버를 이용한 광고방식을 나타내는 개략도, 1 is a schematic diagram showing an advertising method using a chat server according to the present invention,
도 2는 광고가 활성화된 상태의 채팅창의 구성도, 2 is a configuration diagram of a chat window in the state in which the advertisement is activated,
도 3은 광고가 비활성화된 상태의 채팅창의 구성도이다. 3 is a configuration diagram of a chat window in which an advertisement is inactivated.
<도면의 주요 부분에 대한 부호의 설명><Description of the symbols for the main parts of the drawings>
1 : 채팅창 3 : 본문창 1: Chat window 3: Text window
5 : 입력창 9 : 광고표시창 5: input window 9: advertisement display window
10 : 채팅서버 20 : 등록회원 10: chat server 20: registered members
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| KR10-2002-0024479A KR100506017B1 (en) | 2002-05-03 | 2002-05-03 | A advertizing method using internet chatting window |
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| KR10-2002-0024479A KR100506017B1 (en) | 2002-05-03 | 2002-05-03 | A advertizing method using internet chatting window |
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| KR10-2000-7008634A Division KR100450842B1 (en) | 1999-03-30 | 2000-03-30 | An advertising method using internet e-mail |
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| Publication number | Priority date | Publication date | Assignee | Title |
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| WO2014051261A1 (en) * | 2012-09-28 | 2014-04-03 | 주식회사 원더피플 | Method and system for providing chat interface |
| WO2015042482A1 (en) * | 2013-09-20 | 2015-03-26 | Genesys Telecommunications Laboratories, Inc. | Social content distribution network |
| US9621624B2 (en) | 2010-08-05 | 2017-04-11 | Genesys Telecommunications Laboratories, Inc. | Methods and apparatus for inserting content into conversations in on-line and digital environments |
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| Publication number | Priority date | Publication date | Assignee | Title |
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| KR19990073076A (en) * | 1999-03-30 | 1999-10-05 | 주진용 | A advertizing method using internet E-mail and chatting window |
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| Publication number | Priority date | Publication date | Assignee | Title |
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| KR19990073076A (en) * | 1999-03-30 | 1999-10-05 | 주진용 | A advertizing method using internet E-mail and chatting window |
Cited By (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| US9621624B2 (en) | 2010-08-05 | 2017-04-11 | Genesys Telecommunications Laboratories, Inc. | Methods and apparatus for inserting content into conversations in on-line and digital environments |
| US9948595B2 (en) | 2010-08-05 | 2018-04-17 | Genesys Telecommunications Laboratories, Inc. | Methods and apparatus for inserting content into conversations in on-line and digital environments |
| US10567329B2 (en) | 2010-08-05 | 2020-02-18 | Genesys Telecommunications Laboratories, Inc. | Methods and apparatus for inserting content into conversations in on-line and digital environments |
| WO2014051261A1 (en) * | 2012-09-28 | 2014-04-03 | 주식회사 원더피플 | Method and system for providing chat interface |
| WO2015042482A1 (en) * | 2013-09-20 | 2015-03-26 | Genesys Telecommunications Laboratories, Inc. | Social content distribution network |
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