KR20010025539A - The method for advertisement by using Quiz - Google Patents

Abstract

PURPOSE: Method for advertising on internet using a quiz is provided to reduce an advertisement charge by paying the advertisement charge to a quiz participator for a prize in case that a participator clicks an advertisement on a screen, and thereby only paying with respect to the number corresponding to displaying and clicking. CONSTITUTION: A user connects to a website(S1) and performs a login(S2) and gains a membership(S3). A web server searches a personal information and selects a quiz type in accordance with the personal information(S4). An advertisement type quiz is displayed on a screen of a user(S5). The advertisement type quiz is displayed as a banner type(S6-S9). The user obtains information for the correct answer through the web server or a chatting, and paying a predetermined amount of money out of a prize money accumulated in accumulated money managing database(S10-S14). If a user continuously answers correctly, a prize money is accumulated and paid(S15-S20).

Description

The method for advertisement by using Quiz}

The present invention relates to a method of advertising on the Internet using a quiz, specifically, by providing a kind of advertising that is beneficial to the user while taking a quiz over the Internet to enable advertisers of low-cost advertising, and give users incentives It relates to an advertising method on the Internet using a quiz.

More specifically, while paying the quiz provided through the Internet website, the participants pay the fee for the quiz participant in exchange for the participant's viewing or clicking on the relevant advertisement document for each problem, but earns the prize according to the quiz participant's score. Advertisers can spend advertising costs in proportion to the number of times the impressions / contacts of the advertisements proved, and the participants learn the knowledge related to the quiz content and simultaneously collect the cyber money earned as prize money. It relates to a method of advertising on the Internet using a quiz that makes it possible to monetize or transfer to a third party.

It also allows the quiz participant to see the hints, correct answers and commentary attached to the question, and if desired, buys the correct answer to the operator or decides the purchase price of the correct answer through chat, and pays the seller by direct debit. The present invention relates to a method of advertising on the Internet using a quiz to determine a purchase price by a bid auction method from a plurality of correct answer providers when the purchase price is not determined between the two.

Recently, with the explosive increase of Internet users, various services are provided on the Internet. In other words, many types of services are provided such as home shopping side, information search site, news site, auction site, and web hosting site according to the development of e-commerce technology. It is getting financial income through.

However, most of the conventional advertising methods on the Internet attract banner users by using banner advertisements, and pay a deposit when clicking on a banner advertisement, and the product price is reduced or paid in cash when purchasing the product as much as the reserve. Is done.

However, since these advertisement methods are provided unilaterally to the user, not only the user's interest in the advertisement is reduced but also most of the users remove the advertisement without seeing it. As a result, the credibility of the advertisement is lowered, and thus the income of the operator is reduced, which in turn causes the quality of various services provided on the Internet to be reduced or reduced.

In order to solve these problems, there are sites that provide advertisements through Internet quizzes, but most quiz sites are operated by paying prizes to winners through cyber money accumulation. However, the amount of cyber money accumulated to some extent is attracted to be exhausted through gambling bingo and the like, and most quiz problems are simple and reckless memory test problems that do not help the real life at all.

Accordingly, the present invention has been made to solve the above-mentioned problems, diversified types of quiz questions provided through the Internet Web site, participants to see or click on the advertising documents connected to each problem while solving the quiz By paying the advertising fee to the quiz participant in return, the advertiser aims to provide a method of advertising on the Internet using a quiz to reduce the cost by paying an advertising cost proportional to the number of times the number of exposure / contact of the ad is proved.

Another object of the present invention is to pay the cyber money earned in the form of a prize according to the results of the quiz participant to the participant or a person designated by the participant to learn the knowledge related to the quiz content and at the same time the cyber money earned as a prize It is an object of the present invention to provide a method of advertising on the Internet using a quiz that makes it possible to monetize or transfer to a third party.

Another object of the present invention is to select the quiz according to the user's age, region, gender, education, occupation, etc. when advertising via the Internet quiz, so that the advertiser can advertise only to those who need it at a low cost. The purpose of the present invention is to provide an advertising method on the Internet using a quiz.

Another object of the present invention is to enable the quiz participant to view the hints, answers and commentary attached to the problem through the Internet website, and if desired, buy the correct answer from the operator or determine the purchase price of the correct answer through chat to the seller for cyber The purpose of the present invention is to provide a method of advertising on the Internet using a quiz that allows the money to be paid by direct debit method and determines the purchase price by auction auction method from a plurality of correct answer providers when the purchase price is not determined between the two.

1 is a schematic diagram showing an advertising method on the Internet using a quiz according to the present invention.

Figure 2 is an overall system configuration used in the advertising method on the Internet using the quiz of the present invention.

3 is a database structural diagram of the present invention in FIG.

4 to 6 is a flow chart for explaining the advertising method on the Internet using a quiz according to the present invention.

<Explanation of symbols of main parts of drawing>

1: user system 2: computer communication network

3: web server 3a: system control program

3b: Database 3b-1: Member DB

3b-2: Reserves by members DB 3b-3: Quiz DB

3b-4: Ad DB 4a: Quiz Provider

4b: Verification Company 4c: Cyber Financial Company

4d: shopping mall

Advertising method on the Internet using the quiz of the present invention for achieving this object, the step of transmitting the user personal information input to solve the quiz to the member DB of the web server to authenticate the user personal information; If the user personal information is authenticated from the member DB, the web server searching the quiz DB and selecting a quiz type suitable for the member; Displaying a video banner advertisement on one side of a frame by driving an advertisement DB of a web server while displaying a corresponding problem screen of a quiz for an advertisement with a selected quiz type; If the user matches the correct answer in the multiple choice view characterized in that it comprises the step of earning a prize (cyber money) in the member's reserve management DB of the web server in return for watching the advertisement through a quiz.

In addition, the method of advertising on the Internet using the quiz of the present invention, the user selects a hint view, a detailed commentary view for the correct answer, and when displaying the hint and the detailed explanation screen on either side of the top, bottom or side of the frame Inserting the advertisement into a banner format; The user may purchase information on the correct answer through a web server or purchase the information on the correct answer through chat, and transfer a predetermined amount of the prize money accumulated in the member's reserve management DB to the correct answer purchase price. .

Hereinafter, the present invention will be described in detail with reference to the accompanying drawings.

1 is a schematic diagram illustrating a concept of an advertising method on the Internet using a quiz according to the present invention.

First, the computer user 1 accesses the web server 3 through the computer communication network 2, and when a quiz question is submitted to the visitor according to the schedule of the designated quiz game, the user 1 tries to solve the quiz and takes a quiz. Loosen to earn a fixed prize. The user 1 can view the hints and the correct answers that are attached to each problem in turn and, if desired, see a detailed description of the problem. Ad text is inserted at the top, bottom or side of the frame in each scene where the quiz appears, ie question suggestion, hint view, correct answer view, and commentary.

When the user 1 answers the correct answer, the user is given a predetermined prize money, or if the wrong person is given more prize money, and the prize money is accumulated more according to the number of successive hits so that the number of times of clicking a hint, commentary, or the like increases.

In addition, if the participant is not able to solve the problem through the hint, he / she will pay the web server (3) a predetermined amount of the accumulated prize money and purchase the information on the correct answer, or at the same time, answer the chat through a third party who is connected. Allows you to purchase information about In this case, the price is negotiated between the parties, and if an agreement is reached, the correct answer provider provides the information, and the buyer 1 can transfer the money (cyber money) directly to the other party within the system (web server). . The transaction price for the correct answer information may be set by bidding / auctioning methods from multiple information providers in addition to bilateral agreement.

In addition, in order to continuously update the quiz problem, the quiz provider 4a creates a quiz at a remote location and submits it to the web server 3 through the homepage, and the operator examines the contents, and a certain number of quiz questions are periodically generated (per day). Etc.) to allow users to access the quiz game frequently. In addition, participants who want to take more quiz to provide a separate topic quiz. Selecting experts who have certain qualifications and distinguishing them from general members to produce and provide useful quiz questions to users, and they recognize the copyright of the quiz so that a certain percentage of the advertising income is generated when the quizzes they make are used. You can keep getting it for a fee. At this time, in the step of solving the quiz, the user can determine the level of benefit, qualitative completion, etc. of each quiz (question, hint, commentary, etc.) content, and differentiates the level of royalty according to the level. By doing this, the quiz content can be continuously updated with new and informative content.

Then, by verifying the number of reaction results (for example, stare, correct answer, incorrect answer, click on the advertisement, etc.) of the user 1 to the quiz question containing his advertisement from the verification company 4b, You will pay advertising costs.

In addition, in order to enhance the mutual compatibility of the prize money (cyber money), it is possible to make cash regardless of the amount through the cyber financial company 4c, and to purchase goods through the online shopping mall 4d.

If there is a lack of prize money (cyber money) when purchasing goods, the prize money can be purchased by credit card, cash, etc., and the purchase price of the insufficient product can be paid by credit card instead.

In addition, the accumulated prize money can be transferred directly to a third party, and the third party transfer method can help disadvantaged neighbors, donate social groups, and establish a group.

2 is an overall system configuration used in the advertising method on the Internet using the quiz of the present invention.

The user (1) who wants to use the Internet web site of the present invention must have a computer, a monitor, a modem, a telephone line, and a corresponding program for computer communication, and these components are required even when a network is configured between terminals. .

In this case, the user system 1 refers to a computer used by those who access an advertisement site through a quiz through a network such as the Internet in order to participate in the advertisement method on the Internet using the quiz according to the present invention.

The user (1) connects to the Internet by wire or wirelessly using a wireless information communication terminal such as a desktop, a laptop, a laptop, a palmtop computer or a WAP phone, a wireless Internet phone, a web TV, or an IMT2000, and then connects to an advertisement site to take a quiz. At the same time, when watching an advertisement or solving an ad-type quiz with the target product and service as the content of the quiz and correcting the answer, the quiz site is provided with a service for earning cyber money as a prize.

More specifically, when the computer users 1 want the Internet service of the present invention, the user 1 connects the user computer to the web server 3 through the Internet 2 and registers as a member DB ( After the approval through 3b-1), the Internet service of the present invention is provided.

The web server 3 of the present invention has a function of transmitting data desired by a user to a user browser through an Internet protocol.

SQL (Structured Query Language) is used as the definition language for the database (DB) 3b constituting the web server 3, and the system control program 3a is provided with an ASP (Active Server Page) program unit. do. The system control program section 3a provides a database for providing prize money (cyber money) to the user who answers the quiz through the computer network 2, and has information for displaying an advertisement in each scene where the quiz appears. (3b) manage and control and enable data transfer to the user's browser over the Internet. That is, it is possible to provide a service for displaying a video banner advertisement or advertisement text on the top, bottom, or side of the frame at the stage of problem presentation, hint view, correct answer view, and detailed explanation. In this case, it is possible to implement in a language such as PHP, Java Server Page (JSP) instead of the ASP program unit.

Looking at the database structure with reference to Figure 3 as follows.

First, when receiving a subscriber, it is divided into age, gender, education, occupation, region of residence, interests, religion, etc. to receive personal information and store it in the member DB (3b-1). And create a quiz problem that is beneficial to subscribers themselves or receive a problem from a third party and stores it in the quiz DB (3b-3). At this time, the quiz DB (3b-3) is divided into problems, hints, correct answers, and detailed explanations and stored in each DB, and the problem DB is stored in various types of quizzes. Save as brainwashing advertising quizzes and research quizzes.

In addition, by receiving the advertisers who want to advertise through the quiz they want to make a database of advertising documents (stationery, pictures, banners, moving pictures, etc.) and store them in the advertising DB (3b-4).

In addition, if the user answers the correct answer among multiple choice questions or short answer questions, the user earns a prize (cyber money) in return for watching the advertisement through a quiz and stores in the member-specific reserve DB (3B-2).

At this time, looking at the preferred embodiment of the sponsored quiz DB, quiz DB with the advertising message content, brainwashing advertising quiz DB and research-type quiz DB,

Sponsored quizzes consist of sponsoring a problem, sponsoring a hint, sponsoring a correct answer, or sponsoring a commentary.

1) How to Sponsor a Problem

Provided 'Digital Leader XX Company'

Which of the following is Chosun's last wage?

① Gojong, ② Obedience, ③ Taejo, ④ Sejong

2) How to Sponsor Hints

Provided 'XX company's best product XX'

Joseon's last wage starts with 'net'.

3) Sponsoring method for correct answers

What is the right answer from the XX company that leads the world digitally?

② obedience

4) Sponsorship for Commentary

Commentary provided by `` I love you XX '' ...

Obedience, the last king of Joseon, was born in xxxx, died in xxxx, and left such a mark in office.

In addition, quizzes, brainwashing effects quizzes, and research quizzes based on advertising messages are used to solve the problem by solving the problem by presenting the quiz as the content desired by the advertiser, such as the product, service, or the advertiser itself. Use a method to make the ad text readable. In this case, a hint including a clue to solve the problem may be provided or a link may be connected to an internet homepage of an advertiser having related information. A preferred embodiment of the configuration form of this kind of quiz is as follows.

(1) A quiz with the content of advertising messages that contain the products or services to be advertised

(Q) Which of the following is true for the XX company XX product description?

① It is the highest gasoline in Korea. ② 00:00 ③ 00000 ④ 00000

(Hint) Provide a real hint, or link to a homepage with that information

(2) Brainwash quiz that induces positive emotions for the target audience

If you put 'XX company's finest gasoline XX' in my car,

It seems to run well.

O () X ()

▶ The correct answer is 'O'

(3) Research quiz in the form of surveying the contents desired by the advertiser

(Q) Which of the following would you like to have the most if you want to replace your current refrigerator with a new one?

Django Is your company?

(Q) Which of the following functions would you like to add to your current refrigerator's functionality?

(Q) Which of the following do you think is the color of the new car?

(Q) I would like to travel abroad if given the opportunity.

Not at all ~~~~~~~~ Very

(Q) I think the Kim Dae-jung administration's policy toward North Korea is the right direction.

O () X ()

(Q) What is the strongest candidate for reform in the A district in this election?

1) Hong Gil-dong 1) Yi Soon Shin 3) Ahn Jung Geun 4) Park Jung Hee

4 to 6 are flowcharts illustrating an advertisement method on the Internet using a quiz according to the present invention.

First, it is determined whether the computer communication user 1 accesses the Internet web site 3 for the Internet service of the present invention. The user 1 is typically a computer communication (for example, Cheonian) operated by a domestic computer communication company. , Heytel, Naunuri or Unitel, etc.) or the Internet. Therefore, in order to access the web site (or home page) of the Internet, the user 1 must be connected to the Internet through domestic computer communication or directly to the Internet to connect to the corresponding Internet address.

All of these things can be recognized and controlled through the monitor screen, not only through a computer, but also through a modem (or ISDN or dedicated line) that sends and receives data.

When the user's computer terminal 1 is connected (S1) with the web server 3 of the present invention on the Internet via computer communication (2), the user sees the initial main menu screen displayed through the screen of the monitor. Can be.

When accessing the web site of the present invention (S1) using Internet Explorer or Netscape, a login process (S2) is performed from the main screen. If you are already a member, you will be logged in and go through the confirmation process. If the member is not registered, the user registers (S3) and goes through the storage process to enter the member-only corner.

When the computer user 1 undergoes the membership authentication step, the web server 3 retrieves the user's personal information (region, job, major, education, hobbies, other interests, etc.) from the member DB 3b-1 and searches for each member. Select the quiz type (S4). That is, the step of selecting a quiz type suitable for the user 1 by the web server 3 selects a quiz type for each member's age, region, gender, education, and occupation, and performs an advertisement through a quiz. Choose from sponsored quizzes, quizzes with advertising messages, brainwashing advertising quizzes, and research quizzes.

If the quiz question of the advertisement type selected by the web server 3 is displayed on the screen of the user 1, the user selects the correct answer. Of course, the user may select a hint view or a detailed commentary view for the correct answer. When the hint and the detailed commentary screen are displayed, the user inserts the advertisement in a banner form on either side of the top, bottom or side of the frame (S6 to S9).

In addition, when the user 1 does not solve the problem even through a hint or detailed explanation, the fixed amount of the accumulated prize money is paid to the web server 3 to purchase the information on the correct answer, or at the same time, the third user is connected. Let's chat and buy information about the correct answer. In this case, the price is mutually agreed between the parties, and if an agreement is reached, the correct answer provider provides the information, and the user (1) as a buyer can transfer the money (cyber money) directly to the other party within the web server (3). have. The transaction price for the correct answer information may be purchased through a bidding / auction method from a plurality of information providers in addition to the bilateral agreement.

The user purchases the information about the correct answer through the web server (3) or purchases the information about the correct answer through chat, and transfers a certain amount of the prize money accumulated in the member-specific reserve management DB (3b-2) to the correct answer purchase price. (S10-S14).

After that, when the user 1 selects the correct answer from the view, the web server 3 determines whether the answer is correct, sends a congratulatory message to the user's message window, determines whether the correct answer has been successively corrected, In the case of accumulating the prize according to the number of consecutive hits, and if not accumulate a predetermined prize (S15 ~ S20).

Web server (3) allows the user (1) to cash in prize money earned in exchange for quizzes for advertising, transfer to a third party or to purchase goods in the shopping mall, the purchase price of goods at the shopping mall If it is insufficient, the user 1 enters into a transaction by paying the insufficient amount with a credit card (S21 to S28).

Subsequently, when the user 1 selects the next quiz, the feedback is sent to step S5 in which the next quiz question is displayed.

On the other hand, if the user 1 does not match the correct answer, the message "Wrong answer" is sent to the user's message window, and if the user selects the next quiz and feeds back to step S5.

Those skilled in the art will appreciate that various changes and modifications can be made without departing from the technical spirit of the present invention. Therefore, the technical scope of the present invention is not limited to the contents described in the accompanying drawings and the detailed description of the specification.

As described above, according to the present invention, the type of quiz questions provided through the Internet web site is diversified, and the quiz participant pays the advertisement fee in exchange for the participants viewing or clicking the advertisement document connected to each question while solving the quiz. By paying, the advertiser pays an advertisement cost proportional to the number of times the number of exposures / contacts of the advertisement is proved, thereby reducing the cost.

In addition, the present invention allows the quiz participant to see the hints, correct answers and commentary attached to the problem through the Internet website, and if desired, buy the correct answer to the operator or determine the correct purchase price through the chat to the seller to cyber money If you pay by direct debit method and if the purchase price is not determined between the two of the correct answer providers by bidding auction method can be expected to be excellent advertising effect that induces the interest of the quiz participants.

In addition, the present invention is to be paid to the participant or the person designated by the participant cyber money that is earned in the form of a prize according to the results of the quiz participant, while learning the knowledge related to the content of the quiz and cashing the cyber money accumulated as a prize Or to transfer to a third party.

Claims (9)

In the Internet service method for providing a user with a quiz type advertisement through a computer communication network, Transmitting user personal information input to solve the quiz to the member DB 3b-1 of the web server 3 to authenticate the user personal information; When the user 1 personal information is authenticated from the member DB 3b-1, the web server 3 searching the quiz DB 3b-3 to select a quiz type suitable for the member; Displaying a banner advertisement on one side of the frame by driving the advertisement DB 3b-4 of the web server 3 while displaying the corresponding problem screen of the quiz for the advertisement with the selected quiz type; If the user matches the correct answer among the views displayed on the screen comprises the step of earning a prize (cyber money) in the member-specific reserve management DB (3b-2) of the web server (3) in return for watching the advertisement through a quiz Advertising method on the Internet using a quiz characterized in that. The method of advertising on the Internet using the quiz described in claim 1 allows the user to select a hint view or a detailed explanation view for the correct answer, and when displaying the hint and the detailed explanation screen, one of the top, bottom, or side of the frame is displayed. Advertising method on the Internet using a quiz characterized in that it further comprises the step of inserting the advertisement in the banner format. Advertising method on the Internet using the quiz described in claim 1, the user purchases information about the correct answer through the web server (3) or by purchasing the information about the correct answer by chat DB (3b) -2) advertising method on the Internet using a quiz characterized in that it further comprises the step of transferring a certain amount of the prize money accumulated in the correct answer purchase price. Advertising method on the Internet using the quiz described in claim 1, further comprising the step of transferring (transfer) the accumulated prize money to a third party or automatically credited to a joint account of a plurality of subscriber names Advertising method on the Internet using a quiz characterized by. The method of claim 1, wherein the amount of money that is earned in return for matching the quiz for the advertisement in the prize accumulation step is to accumulate the prize money according to the number of times when the answer is continuously corrected. . The method of claim 1, wherein the step of selecting a quiz type suitable for the user by the web server 3 selects a quiz type for each member's age, region, gender, education level, and occupation to perform an advertisement through a quiz. Advertising method on the Internet using quiz to make. The method of claim 6, wherein the quiz type is any one of a sponsored quiz, a quiz with an advertising message, a brainwashing advertising quiz, and a research quiz. The method of claim 7, wherein the sponsored quiz comprises a sponsorship for a quiz question, a hint for a hint, a sponsor for a correct answer, and a commentary for a commentary. [9] The method of claim 7, wherein the quiz using the advertising message as a content includes a product and a service to be advertised as a quiz content.