KR20080002309A - On-line advertising method with auction of free gift - Google Patents

Abstract

A method for providing online advertisement of a free gift auction type is provided to enhance member's will for accumulating free gift tickets and to enhance advertisement effect on an online network by using the free gift. A method for providing online advertisement of a free gift auction type comprises the following several steps. A user subscribes for a service by submitting member subscription information, including a residence address of the user, to a free gift advertisement server(110). The server transmits advertisement information to a member terminal and makes the advertisement displayed on the member terminal(120). The member terminal transmits answers to some questions, included in the displayed advertisement, to the server(130). The server provides a set amount of free ticket application tickets to the member terminal(150). The server transmits auction information to the member terminal and receives bidding information for a specific free gift from the member terminal wherein the auction information sets a biddable period and a necessary minimum amount of accumulated application tickets with respect to a certain free gift related to the advertisement(160). The server notifies members, having participated in the auction, that the member having made the bid with the most amount of the application tickets wins the free gift in the auction if the biddable period has passed(170).

Description

ON-LINE ADVERTISING METHOD WITH AUCTION OF FREE GIFT}

1 is a block diagram of a computer network system in which an online auction method according to an embodiment of the present invention can be executed.

Figure 2 is a flow chart schematically showing a method of online advertising of auction auction method according to an embodiment of the present invention.

<Brief description of the major symbols in the drawings>

1: Internet

2: giveaway advertising service server

3: merchant terminal

4: member terminal

The present invention generally relates to an online advertising method, and more particularly, a member who transmits an advertisement to a member terminal through a communication network such as the Internet, and provides a predetermined prize entry right to a member who fulfills a certain act and accumulates it. In addition, by providing the members to participate in the auction of a predetermined prize by using the sweepstakes of the prizes, to increase the willingness to accumulate the prizes for the members and to give advertising providers effective advertising online through the use of the prizes It relates to an online advertising method.

With the recent development of two-way data communication networks such as the Internet, much of what has been done in the past offline has been done online, for example, in recent years, online advertisements posted online are prevalent. In general, online advertising means that when a user who is a potential consumer, for example, the Internet, accesses a specific website, the advertising content is displayed on the display of the user's terminal by sending advertisement information from the specific website to the user's terminal. , Pop-up windows, or text and / or images on a general web page, hyperlinks, etc., are displayed in various ways to allow the user to recognize the content of the advertisement. Other forms of online advertising include collecting corporate or personal homepage addresses or blog addresses, email addresses or mobile phone numbers created by potential consumers, and indiscriminately posting specific advertisements on bulletin boards or bulletin boards. Or a method of transmitting in the form of a text message is widely used.

On the other hand, active online advertising using modern communication networks tends to be perceived as annoying and irritating information rather than a welcome information for many individuals. As a result, individuals tend to ignore advertisements displayed on their terminal displays, and the advertisement emails are deleted instead of being read.

In order to respond effectively to online advertising, the necessity of motivating individuals to actively view advertisements, rather than passively viewing them, has been raised. Suggested in response to this need is that individuals may click on a specific advertising banner or display a page where an ad is inserted and submit a response to a question that allows them to view the content of the advertisement. It is a way of offering cyber money or prizes. This method is widely used because it has the advantage of actively viewing advertisements with the motivation that individuals can obtain cyber money or prizes.

However, the amount of cyber money that an individual is paid in return for one 'view advertisement' is very small and it has a disadvantage of exhausting an individual because it must continuously watch many advertisements in order to accumulate the available amount. In addition, in the way of offering prizes in exchange for 'viewing advertisements', the advertisements provided to individuals are random, so that if the individual is more interested in the prizes than the contents of the advertisements, the advertisements are almost ineffective, and the prizes also show a certain level of advertisement. Since it is provided to all individuals, there was a problem that the burden of providing a prize is high.

Looking at the proposed technologies to improve the online advertising method of the premium method, for example, "advertising and giveaway system and method using a communication network" (Korean Patent Application No. 10-2000-0063992, applicant G.M.K Entertainment) In the public notice of the user, using the information of the user applied through the offer of discount coupons or giveaways to identify the characteristics of the user, and selects only the ads suitable for the user from a variety of information, the advertisement confirmed by the question process The online prize advertising method of the method of using the lottery winning method of the present users to give a prize only to the winner by covering the prize winner is described. This method reduces the burden of providing a prize by designing a target advertisement based on the user's member information and limiting the prize to a part of the members who have viewed the advertisement.

However, there is a limit to the method of providing lottery prizes in order to make an individual's prize winning a strong advertisement view, because the individual's view of advertisements is likely to be only one-time. In order to improve this, the public publication further includes an example that the number of times of accessing a specific website can be used to select a prize winner, but the cumulative number of access data still has a problem that the accuracy cannot be guaranteed. .

On the other hand, as another example, in the publication of "How to conduct a prize event on the Internet" (Korean Patent Application No. 10-2000-0015840, Applicant: Hyung-Geun Kim), in order to increase the clickthrough rate of online advertisements, users who subscribed to watch advertisements Accumulate cyber money through various channels, such as transferring points, and earning in games, and when a participant who meets a certain condition posts a plurality of prizes that can be entered for a certain period of time, the user designates the cyber money to pay for each unit prize. The prize vouchers are entered in the prize voucher, and the way in which the vouchers are distributed in the order of the amount of cyber money for each unit voucher entered after a certain period of time is described. However, in this method, since cyber money for applying for a prize is accumulated through various paths, there is a problem that the intention of an advertiser who wants to expose a specific advertisement while providing a specific prize is not considered at all. Although this technology suggests a method to give a certain preferential benefit to cyber money obtained in return for advertising in order to enhance the advertising effect, in principle, the process of advertising viewing and the application of prizes for cyber money is completely separate. The problem of being separated still exists.

Accordingly, there is still a need for a new giveaway online advertisement method that enables effective advertisement while reducing the burden of giveaway to the giveaway advertiser while increasing the motivation to view the online advertisement of the giveaway method.

The present invention has been invented to solve the problems of the prior art as described above, in order to enhance the effect of online advertising in the way of providing prizes, while giving a strong advertising viewing motivation to individuals, while reducing the burden of prizes to give prize advertisers effective The purpose of the present invention is to provide an online advertising method for providing new prizes for advertising.

The present invention allows a targeted advertisement to register potential consumers as members and to grasp the inclination of each member's place of residence, occupation, etc. based on the member information, and to provide an appropriate advertisement to the individual, while providing powerful advertisement to the individual. While motivating the view, the present invention is to provide a new giveaway online advertising method capable of effective advertising while reducing the burden of prizes.

The present invention confirms that a member sees a specific advertisement through a predetermined question-answering process, and grants, accumulates, and prizes of an application ticket (for example, a talent) having a certain amount of cyber money for one advertisement view. By offering them as a means of participating in auctions, they are able to motivate individuals to view powerful ads for ads that offer ads in specific regions or types of ads, while offering prizes to advertisers with new prizes that reduce the burden of prizes and enable effective advertising. The purpose is to provide a method.

In addition, the present invention is a powerful advertisement view for individuals who want to maintain the cumulative application by allowing the application ticket that the member receives in exchange for the advertisement view to be expired after a certain period of time even after participating in the prize auction or not participating in the prize auction. While motivating, giveaway advertisers have the purpose of providing a new giveaway online advertising method that enables effective advertising while reducing the burden of the giveaway.

The above object is achieved by the online auction method of the prize auction method according to the present invention. The method includes a member submitting member information including at least a user's residence to a prize advertising service providing server connected to the network through the network from at least one member terminal connected to the network on a computer network capable of bidirectional data communication. Subscribing as; An advertisement display step of transmitting, at the server, advertisement information to the member terminal to be displayed; A problem solving step of transmitting a correct answer to a predetermined question among advertisement contents displayed at the member terminal to the server; Providing, by the server, a predetermined amount of entry rights to a user who is the member to be accumulated; The server transmits auction information in which the server can bid on a predetermined prize associated with the advertisement using the accumulated application ticket and auction information in which the minimum bidable amount of bidding is specified, and the server bids information for bidding on a specific prize in the member terminal. Auction auction bidding step to submit; After the period in which the server is able to bid on the predetermined prize elapses, it may include a prize winning step of notifying the members of the prize auction bidder that the member who has bid the maximum amount of the application ticket for the prize has been won the prize.

In a preferred embodiment, the prize winning step may include the disappearance of all the entry tickets bid on the prize.

In a preferred embodiment, the entry rights accumulated by the member are automatically extinguished after a certain period has elapsed since the first acquisition.

Hereinafter, with reference to the accompanying drawings a preferred embodiment of the online auction method of the giveaway auction method according to the present invention will be described in detail.

1 is a block diagram illustrating a computer network system in which an online auction method of an auction method according to an embodiment of the present invention may be executed. FIG. 2 is a online auction method of a premium auction method according to an embodiment of the present invention. This is a flow chart schematically.

1 illustrates an example of a system including the Internet as a two-way computer communication system in which a method according to one embodiment of the invention may be executed. The system provides a member advertisement 4 which is a user or a user watching advertisements connected to the Internet 1, a merchant terminal 3 of a merchant providing prizes and advertisements, and a prize advertisement service providing a service according to the present method. Server 2.

The member terminal 4 refers to a computer device used by a consumer or a user who has subscribed to the server 2 as a member, but may also refer to a terminal before the user has joined as a member, that is, a general user's terminal. This member terminal 4 should be construed in a broad sense including devices such as any desktop, laptop, palmtop computer and other mobile phones that can be connected to the Internet. The merchant terminal 3 is basically a device similar to the member terminal 4, except that it is a terminal of an advertiser that provides prizes and advertisements. The server 2 is the most characteristic device in the method of the present invention, and serves to receive information on prizes and advertisements from the merchant terminal 3, process them, and provide them to the member terminal 4. The server 2 substantially performs the prize auction online advertising method according to the present invention shown in FIG. To this end, a web server and a database for member registration and member information management may be provided. Although considered in the figures, those skilled in the art will be familiar with the knowledge of the basic equipment that the server 2 should have in order to perform the method. Therefore, the detailed description about the structure of the server 2 is abbreviate | omitted here.

Hardware components constituting such a system of FIG. 1, such as a web browser or server program as a client program, are well known in the field of online advertising, which typically uses the Internet and WWW (World Wide Web). Thus, those skilled in the art will be familiar with the hardware, communication protocols, and software required for the system of FIG. 1 in which the present invention may be practiced, and it is easy to use the hardware, communication protocols, and software already known in the present invention. Will be understood. An important feature of the method of the present invention lies in the interaction between the server 2 and the terminals 3 and 4 and the data exchanged during the interaction. Thus, for the sake of simplicity, such known hardware and software, etc. No details are given.

The online auction method of the giveaway auction method of the present invention can be executed in the system illustrated in FIG. 1, and a schematic flow is shown in FIG. 2. The method may be implemented on a computer network capable of bidirectional data communication, which may be, for example, the Internet. As illustrated in FIG. 2, the online auction method 100 of the giveaway auction method according to the present invention includes a membership registration step 110, an advertisement display step 120, a problem solving step 130, and an application acquisition step 150. ), Auction auction bidding step 160, a prize winning or non-successful bidding step 170, and may further include the step of eliminating the entry (190).

The membership sign-up step 110 may include a prize advertising service providing server connected to the network through the network from at least one member terminal 4 connected to the network on a computer network capable of bidirectional data communication, for example, the Internet 1. In step (2), member information including at least the residence of the user is submitted to join as a member (110).

A member may be provided with a personal page, for example, and may have an ad capping function (if the member needs more information about the ad, the ad can be put separately in an ad basket on his personal page), leading to a substantial purchase. It is desirable to have.

As the member information, the area of residence and real name, occupation, specialty, hobbies, economic strength, etc. may be included, but in particular, according to the present invention, the residence information, which may be based on, for example, a social security number, is essentially included. This may provide an advantage that the advertisement information to be provided to each member can be appropriately targeted according to the area of residence. This is especially true if the local small shops are affiliated stores. For example, merchants operating beauty salons or hospitals in Chuncheon-si, Gangwon-do would want to expose their business advertisements to individuals living in Gangwon-do or Chuncheon-si, and it would be convenient for individuals to use businesses located in nearby areas. . This locality can be flexibly determined by the contract with each merchant at the server 2.

In addition, if you are an online business, or if you are a national or global company, you do not need to advertise in a specific region. Therefore, an advertisement target may be determined based on age, gender, or economic strength, not a specific region.

The advertisement display step 120 is a step in which the member substantially views the advertisement, in which the server 2 transmits advertisement information to the member terminal 4 for display. After the advertisement is displayed on the screen, the problem solving step 130 is essential to confirm that the individual saw the advertisement. That is, the problem solving step 130 is a step of transmitting the correct answer to a predetermined question among the advertisement contents displayed on the member terminal 4 to the server 2. The problem at this stage is to confirm that the member read the contents of the advertisement, so a simple problem is preferable. If the member submits a wrong answer (NO in 140), the problem solving step 130 is repeated, and the member will have to read the advertisement once again.

A member 150 who has corrected the problem in the problem solving step 130 may proceed to the server 2 to accumulate by providing a predetermined amount of entry rights to the user who is the member. In the method of the present invention, the entry right may have the nature of a cyber money, which may be expressed, for example, as a 'talent'. That is, each entry ticket may represent a specific 'quantity', for example, 'one talent', 'two talents', ... Therefore, multiple entries can be expressed as accumulated 'quantity'.

According to a preferred embodiment of the present invention, this entry ticket also has a certain validity period. For example, it may have a validity period of one week or one month. In this embodiment, each entry right after this expiration date is automatically expired 190. As such, according to the present invention using an application ticket which is automatically extinguished after a certain period of time from the first acquisition, the individual has a strong incentive to continue to click on the advertisement in order to maintain the application ticket at a constant level. It can have the effect that a large advertising exposure can be achieved at the cost of prizes.

Members have the opportunity to bid on auctions for specific prizes using the accumulated entries obtained through the advertisement view. The entry right can be obtained by viewing the advertisement provided by the merchant or the paid advertisement procured by the operator of the server 2 and correcting the problem. Prize auction bidding step 160 transmits the auction information to the member terminal (4), the auction period specified in the bid period for the predetermined prize associated with the advertisement by the server 2 using the accumulated application ticket, and the member terminal ( In step 4), the bidding information for a specific prize is submitted to the server 2.

For example, it is possible to provide a free gift voucher for 5,000 won a day as a free advertising condition in a restaurant, a restaurant, a free ticket for a few days in the theater, or a free bath ticket every day in a bath.

At this time, it is characteristic in the present invention that the prize and the advertisement are related to each other. This association is most preferred when the prize provider providing the prize and the advertiser wanting the advertisement are the same business owner. However, this does not need to be limited to this, and the association can be made in such a way that different givers and advertisers are sponsored by each other. As such, according to the present invention in which prizes and advertisements are closely related to each other, an advantage is provided in that a specific advertisement desired in exchange for prizes can be effectively performed.

On the other hand, it is desirable to allow advertisers to insert an advertisement in each advertisement display in real time. For example, it would be useful to be able to do real-time advertising such as "20% discount for today's visitor" and "part-time job."

Prize auctions are only available for a certain period of time, and each prize may have a minimum level of entry, that is, a minimum amount of entries. For example, only '10 talents' or more can enter a certain prize. After a period in which the server 2 can bid on the predetermined prize, the prize winning step 170 is notified to the prize auction bidder members that the member who has bid the maximum amount of the prize for the prize has been successful in the prize. do. Members who have won the prize may receive a prize 200 by mail, download or by visiting a particular merchant.

In a preferred embodiment, after the prize winning step 170, all the prizes bid for the prize, including the non-winning 180 entry ticket as well as the entry ticket to the prize, are included. As such, according to the present invention in which the entry right is not continuously maintained but the auction bid entry right is automatically extinguished even when the bid is not successful, the individual has a strong motivation to continue to click on the advertisement in order to maintain the entry level at a certain level. Advertisers can have the effect of having large advertising exposures at low cost of prizes.

Although the technical idea of the system of the present invention has been described in detail with reference to the accompanying drawings, this is illustrative of the best embodiment of the present invention and is not intended to limit the present invention. Those skilled in the art can easily conceive of various modifications and changes within the scope of the spirit of the appended claims with reference to this description. Therefore, it is pointed out that the scope of the present invention should be interpreted by the appended claims rather than by the specific examples described.

As described above, the present invention provides a new giveaway online advertisement method that enables effective advertising while reducing the burden of giveaways to the giveaway advertiser while motivating a strong advertisement view to the individual to increase the effect of the giveaway method online advertisement. Has the effect of

Claims (3)

On a computer network capable of bidirectional data communication, Step 110 of submitting member information including at least a user's residence to a premium advertisement service providing server 2 connected to the network through the network from at least one member terminal 4 connected to the network (110); Wow; An advertisement display step (120) for transmitting advertisement information from the server (2) to the member terminal (4); A problem solving step (130) of transmitting a correct answer to a predetermined question among the advertisement contents displayed on the member terminal (4) to the server (2); Providing (150) at the server (2) a user by accumulating a certain amount of entry rights; The server 2 transmits, to the member terminal 4, auction information in which bidding period and minimum bidable amount of bidding are specified for a predetermined prize associated with the advertisement using the accumulated entry ticket, and in the member terminal 4 A prize auction bidding step 160 for submitting information for bidding on a specific prize to the server 2; After the period in which the server 2 is able to bid on the predetermined prize, the prize winning step 170 of notifying the prize auction bidder members that the member who has bid the maximum amount of the prize for the prize has been won in the prize Prize auction method of online advertising comprising a. The method of claim 1, wherein the prize winning step (170) comprises all of the entry rights bidding for the prize (190) is extinguished (190). The method of claim 1, wherein the membership accumulated by the member is automatically extinguished after a predetermined period has elapsed since the first acquisition.

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