KR20010105450A - Method For Offering Advertisement Using Game - Google Patents

Abstract

1. TECHNICAL FIELD OF THE INVENTION

The present invention relates to an advertisement providing method using a game and a computer readable recording medium storing a program for realizing the method.

2. Technical problem to be solved by the invention

The present invention provides an advertisement using a game program that can be enjoyed by the users, and is not an advertisement for an advertisement that has nothing to do with the game itself, but has a relationship with the game so that the advertisement is unconscious while having fun through the game. It is an object of the present invention to provide an advertising method using a game and a computer readable recording medium having recorded thereon a program for realizing the method.

3. Summary of the Solution of the Invention

The present invention provides an advertisement providing method using a game applied to an advertisement providing system, comprising: a first step of starting a game by a user's command on offline; A second step of inserting an advertisement as a component of the game to the user while the game is in progress; A third step of inserting a pop-up quiz related to the advertisement provided in the second step between the stages of the game and providing the pop-up quiz to the user, and giving an additional point to the user who solves the pop-up quiz; And when the user connects to the service providing server, receives the score obtained by the user by executing the game, including the addition point, which is stored in the terminal on the user's offline, and uses the score to transmit the score to the user. Including the fourth step of calculating the cyber money to be paid.

4. Important uses of the invention

The present invention is used in the advertisement providing system and the like.

Description

Method for Offering Advertisement Using Game}

The present invention relates to an advertising method using a game and a computer readable recording medium having recorded thereon a program for realizing the method.

In June 1996, CyberGold in the United States began paying a dollar to the consumer for a period of advertising, and Internet advertising that paid a certain amount of money to consumers watching the advertisement became popular with netizens.

In Korea, in February 1997, Goldbank, Infobank's Internet advertising site, launched a service that earned a certain amount of money or points by clicking on an advertisement on the screen.

Banner advertising is the most commonly used form of advertising on the Internet, and nowadays, almost all commercial websites display banner ads.

The characteristics of banner advertisement can be summarized as following.

First is the target flexibility. In other words, the banner advertisement can be selected to display the advertisement to show the advertisement to all the visitors, or to show only the user interested in the content of the advertisement.

Second is time flexibility. That is, the banner advertisement can freely set the advertisement period. You can also create a long-access environment for your users, such as corporate homepage ads, and ad campaigns such as the introduction of new products, events offered by companies, and promotion of special programs on TV. In this case, it is possible to set an effective period such as focusing on a short period of time and displaying an advertisement.

Third is Creative Flexibility. In other words, banner advertisements have flexibility in expression of advertisements. There is an advertisement expression technique that counts down the release date of a product, or a technique that prepares two advertisement expressions of the same product regularly and irregularly.

Fourth, management is possible. In other words, the great feature of the banner ad is that the number of times the user viewed the advertisement is accurately counted. Among the banner advertisements of the product, there is more response from the user, or if the same product has different advertisement expressions, what kind of advertisement expressions does the user react to? When advertising is placed on the Internet, the number of visitors and buyers can be compared with the number of banner ad accessors, so the effectiveness of advertisements can be more accurately verified.

In addition to the characteristics of the banner advertisement as described above, it is possible to analyze the effect of the advertisement relatively accurately is an important characteristic of the Internet advertisement which is clearly differentiated from the existing advertisement methods.

In other words, when a visitor visits a web site and requests a specific web page, the banner ad is delivered to the visitor separately along with the web page. Therefore, a banner program can be installed by installing a specific program on the banner file or the server that sends the web page. We can find out exactly how many times a visitor has been shown.

The response rate of the banner is usually expressed by a click through rate (CTR) (hereinafter simply referred to as "CTR"). This is the ratio of the total number of banner displays divided by the number of clicks.

However, CTR is not the best measure of advertising effectiveness. Rather, it depends on the purpose of advertising. For example, if you simply want to increase site traffic, Click-Through is best, but if you need to research users, how many users surveyed after Click-Through might be more important.

In the Internet advertising technique as described above, there is a problem that the page view and the ad view, which are methods of measuring the effectiveness of the Internet advertisement, may be inflated.

Brief descriptions of the distortion factors of the page view and the ad view are as follows.

First, if a user finds a link or information desired by the user, the user may move to another site or cancel the transmission before the banner is completed. As a result, the banner is not completely exposed to the user, but the log file on the server causes the distortion to be counted as a count.

Second, even though the exposed banner was clicked by the user but failed to go to the target site of the advertiser that the banner was linked to due to communication errors, heavy traffic on the server, or overloading the user's ISP, the log file on the server still counts it. To be considered.

Third, most browsers now have a built-in cache. Therefore, when a user repeatedly accesses a specific site, the banner is stored in the browser's cache when the user first connects. Thus, when the user next connects, most of the banners in the document are read from the user's browser cache, not from the server. The log file on the server with the banner ad doesn't know it and calculates fewer banner impressions. For this reason, instead of counting the actual banner-only impressions, you may choose to count the delivery of the entire web document as banner impressions.

Fourth, the proxy server is located between the Internet and the intranet in a large network or enterprise, and mainly performs security functions. There are usually hundreds to thousands of computers in the internal network, which usually go through a proxy server when entering the Internet. In this case, the log file of the server usually records only the hostname of the proxy server, thereby reducing the actual count value. The proxy server's cache also works the same way as the browser's.

Fifth, graphic image off Web users often turn off the graphical image viewing function in the browser's options menu to avoid the slow down of speed caused by unnecessary graphical image transfer. When a user visits a site that contains banner ads, they see only the ALT-text of the graphic image instead of the graphic image. However, the log file on the server considers this a normal impression, which inflates the count.

Sixth, if the length of the page where the banner is transmitted is longer than the browser screen, the banner located at the bottom is not visible unless the visitor scrolls down the screen. If you navigate to another page without scrolling, the page view will inflate.

That is, the above Internet advertising has a problem in measuring efficiency, but has an advantage of maximizing advertisement effect. However, this advantage is for advertisers, and banner advertisements for most netizens are instinctively avoided. This is because banner advertisements delay the file transfer time and make the full screen scroll unnatural even when an animation is inserted.

Therefore, netizens use various methods of evasion such as scrolling down the screen before the top banner is loaded on the screen or turning off the browser's graphic image view in severe cases.

In order to overcome these problems of the conventional Internet advertising, many Internet advertising companies are developing new Internet advertising techniques.

In other words, netizens avoid evading banner advertisements, and research results showing that internet banner advertisements do not have a great effect are pouring out new Internet advertisement techniques to replace them. Here are some of them:

First, the way ads are displayed while downloading files from the Internet.

Second, a screen saver in the form of a web browser that shows ads and websites that users visit frequently.

Third, how to show a video ad larger than the banner at loading time.

Fourth, the way of placing a billboard in a three-dimensional virtual space.

Fifth, an advertisement is displayed instead of the logo of the computer manufacturer or operating system manufacturer while the computer is turned on or off.

Sixth, the way ads are displayed when the Windows desktop and screensaver are running.

Seventh, a banner advertisement on an Internet site is replaced with an advertisement stored on a user's computer.

However, such a new advertising method is also annoying for the majority of users who do not want to see the advertisement, and especially when the user is connected to the Internet, the advertising effect does not only occur. Since advertising is mostly used on programs, there is a problem that the user's point of view may be annoying to hinder the efficiency of work.

The present invention is to solve the above problems, and provides an advertisement using a game program that users can enjoy while resting, so that it has a relationship with the game rather than an advertisement for the advertisement that is not related to the game itself at all. It is an object of the present invention to provide an advertising method using a game and a computer-readable recording medium recording a program for realizing the method, so that the advertisement can be unconsciously touched while enjoying through a game.

1 is a configuration diagram of an embodiment of an advertisement providing system to which the present invention is applied.

Figure 2 is a flow diagram of an embodiment of an advertisement providing method using a game according to the present invention.

3a to 3d is an exemplary view showing the type of each game of the advertisement providing method using a game according to the present invention.

4 is a flowchart illustrating one embodiment of a reverse lottery method among advertising methods using a game according to the present invention;

In order to achieve the above object, the present invention provides an advertisement providing method using a game applied to an advertisement providing system, comprising: a first step of starting a game by a user's command on an offline; A second step of inserting an advertisement as a component of the game to the user while the game is in progress; A third step of inserting a pop-up quiz related to the advertisement provided in the second step between the stages of the game and providing the pop-up quiz to the user, and giving an additional point to the user who solves the pop-up quiz; And when the user connects to the service providing server, receives the score obtained by the user by executing the game, including the addition point, which is stored in the terminal on the user's offline, and uses the score to transmit the score to the user. And a fourth step of calculating the cyber money to be paid.

The present invention also provides an advertisement providing method using a game applied to an advertisement providing system, comprising: a first step of starting a game by a command of a user connected to a service providing server through a network; A second step of inserting an advertisement as a component of the game to the user while the game is in progress; A third step of inserting a pop-up quiz related to the advertisement provided in the second step between the stages of the game and providing the pop-up quiz to the user, and giving an additional point to the user who solves the pop-up quiz; And a fourth step of calculating the cyber money to be paid to the user according to the score obtained by the user by the execution of the game, including the addition point.

In addition, the present invention provides an advertisement providing system having a large-capacity processor for providing an advertisement, comprising: a first function of starting a game by a user's command on offline; A second function of inserting an advertisement as a component of the game to the user while the game is in progress; A third function of inserting a pop-up quiz related to the advertisement provided in the second step between the stages of the game and providing the pop-up quiz to the user, and giving an additional point to the user who solves the pop-up quiz; And when the user connects to the service providing server, receives the score obtained by the user by executing the game, including the addition point, which is stored in the terminal on the user's offline, and uses the score to transmit the score to the user. A computer readable recording medium having recorded thereon a program for realizing a fourth function of calculating cyber money to be paid is provided.

The present invention provides a method for exposing advertisements that are inseparably related to games in various offline games so that users can have fun and naturally access to Internet advertisements, and verify the effects on the exposed advertisements through pop-up quizzes. .

In other words, the present invention avoids the tedious way of playing games using advertisement pictures on the site, and considers users to be immersed in actual game play by using a method of exposing advertisements to games generally enjoyed by computer users. It was.

In addition, by maximizing the actual advertising effect by exposing the advertisement to users during breaks (notifying whether the game is executed when the screen saver is running), the existing Internet advertisements exposed the advertisement to users during computer work hours, thereby increasing the burden. To prevent.

In addition, the contents or advertising data of the game can be downloaded by the user by accessing the homepage on the Internet providing the present invention, the access quiz contents are updated at the same time when the advertising data download.

In addition, by providing Interactive PopUp Quiz at the end of each stage, real-time verification of the advertisement effect delivered to the user is processed clearly, minimizing the factors that inflate the page view and the ad view, which are the method of measuring the effectiveness of the Internet advertisement. .

A brief description of the pop-up quiz is as follows.

During the game according to the present invention, the quiz screen appears as a pop up at the stage from the stage to the next stage, and the user selects the correct answer from the view.

The content of the pop-up quiz is about advertisements that were exposed in the game. You can immediately check whether the answer is correct at the moment you select from the view.

However, even in the case of the pop-up quiz as described above may be inconvenient to the user, whether or not the execution of the pop-up quiz is a user's option only, but users who participated in the pop-up quiz by applying different points earned cyber money for each quiz difficulty They will pay for it.

Hereinafter, a preferred embodiment according to the present invention will be described in detail with reference to FIGS. 1 to 4.

1 is a configuration diagram of an embodiment of an advertisement providing system to which the present invention is applied.

As shown in the figure, a user can be provided with an advertisement using a game by executing a program in an offline personal computer 101 using a compact diskette or a floppy diskette equipped with the present invention, and the network 102 such as the Internet. By accessing the operator server 103 which provides the present invention through the program can be run online to receive advertisements using the game.

That is, the user may use the present invention offline or online. In particular, the user may have an opportunity to determine whether the game program is executed through a screensaver, so that various advertisements may be provided while enjoying the game using a break time. Can be.

The operator 104 may receive an advertisement order from the advertising companies, configure an initial distribution together with the produced game, and provide the game program online on the operator server 103. It is distributed to users on floppy diskettes so that users can be provided with advertisements while playing games offline.

Afterwards, the ordered ads are upgraded and managed by the operator server, so users who play online games always receive upgraded ads, and users who play games offline can also be upgraded if they access the server online. Ad data can be downloaded and used.

That is, since the game program is used to read the advertising data, even if the game program itself is not changed, the advertising data can be downloaded online and changed.

The game program is distributed to users, and users who have enjoyed the game offline or online by receiving an order from ad providers are paid cyber money according to the performance of the game. Site 106 provides a variety of services.

2 is a flowchart illustrating an advertisement providing method using a game according to the present invention, and FIG. 4 is a flowchart illustrating an example of a reverse lottery drawing method among advertising methods using a game according to the present invention.

The advertisement providing method using the game according to the present invention is realized by starting the game by the following three methods (202).

The first method is a method in which a user 101 connects to a server 103 providing the present invention through a network 102 such as the Internet and executes a game in which the advertisement providing method according to the present invention is realized.

The second method is a method in which the user 101 executes a game in which the advertisement providing method according to the present invention is realized in a personal computer 101 offline.

The third method is a method of displaying on the screen saver a message asking the user whether to start a game in which the advertisement providing method according to the present invention is implemented in the personal computer 101 on the offline. In other words, if the user does not use the computer for a certain period of time, a screen saver message is displayed asking whether the game is to be executed. If the user clicks the mouse or keyboard to operate the computer again, the game is judged as to whether the game is executed. This is how to make the screensaver disappear. That is, since the screen saver is operating, the user is taking a break, and thus, the user is provided with various advertisements while enjoying the game according to the present invention using the break time.

When the game is executed through the above three methods, various advertisements using the game are provided to the user by using an advertisement database that is already built by ordering from the advertisement providers 105 (204).

The advertisement providing method using such a game may be variously implemented according to the type of game, and the advertisement providing method in each game will be described in detail with reference to FIG. 3.

The progress of the game may be different for each individual game program, but most games are divided into stages. That is, in the case of a game divided into different difficulty levels, stages are configured for each stage. In the case of a game that is not, there will be a stage for displaying a score after the end of the game or notifying restart. The present invention measures advertisement effects while providing advertisements using these stages in addition to advertisements during game execution (206).

In other words, the quiz screen pops up at the stage from the stage to the next stage, the user selects the correct answer from the view.

The content of the pop-up quiz is about advertisements that were exposed during the game, and focuses on the advertisement contents required by the advertiser. From the pop-up quiz view, you can immediately check whether the answer is correct at the moment you select.

The user may ignore the pop-up quiz and just skip it. However, by applying cyber money earning points differently for each quiz difficulty, the cyber money increases when the quiz is solved.

Various information about the scores obtained by the user using the game according to the present invention or the questions selected in the pop-up quiz are stored in a specific part of the user's personal computer first, and when a certain score is obtained, the user accesses the server 103. Is automatically sent to the server 103 when a new game or advertisement is downloaded.

The operator converts the cyber money to the user according to the corresponding score and analyzes the transmitted data and provides them to the advertisers.

The user who uses the game according to the present invention on-line is immediately paid cyber money according to the game use results.

The user 101 is provided with various services from the cooperation site 106 or the operator server 103 with which the operator is affiliated according to the accumulated cyber money (208).

The reverse lottery method among various methods using cyber money will be described as follows.

The lottery of the existing site uses a method in which a member purchases a lottery number assigned or a user arbitrarily assigns a lottery number, and the operator draws the lottery number to match the number designated or purchased by the member.

However, in this case, it is inconvenient to wait for the lottery like the lottery used in daily life and to check whether or not to win the prize, so members generally do not buy lottery and feel very troublesome and inconvenient.

The new reverse lottery method provided by the present invention takes the form in which the operator designates the lottery number and the member directly draws the lottery number, rather than purchasing the designated number or designating the number.

For example, today's lottery number is 35467 designated by the operator (104) and posted on the homepage (402) members participating in the lottery draw a certain amount of cyber money and enter the lottery (404) The number is compared to the designated winning number by the member himself shoots an arrow or turns one by one (406).

Participation methods are divided by day and number of participants. Participation costs can be classified into several categories, such as small and large, and various methods of participation can be selected. Daily means only those who participated in the competition for a day, and the number of participants means to collect the prize money by accumulating the participation fee until the designated number of persons, namely 1000 or 100 people.

In the reverse lottery method as described above, the winning or not is determined immediately. That is, when a member draws a number and draws a number that matches the number designated by the operator (354354 in the example) (406), a payout is paid to the member (408).

The prize money is the total participation fee of the participating members, that is, the total cyber money of the participating members, where a certain percentage of the participation fee is used to help the disadvantaged neighbors.

In case of multiple winners, the prizes will be divided in equal proportions.

If there is no winner, each member shall remove the first digit from the number drawn and the member with the last four digits will be the winner. If there is no winner, the member with the three digits shall be selected as the winner again. In this way, the number of digits is reduced until the winner comes out.

3A to 3D are exemplary views illustrating types of each game of the advertisement providing method using the game according to the present invention.

The first game to be described is the block breaking game of FIG. 3A.

As shown in the figure, the user enjoys a game of defeating the block, and when the user defeats the block, an advertisement corresponding to the block falls.

At this time, when the user receives a falling advertising block, a special score is added.

This type of advertisement providing method can be applied to all games including a process of destroying blocks in addition to block breaking games.

The second game to be described is the tennis game of FIG. 3B.

As shown in the figure, the user is divided into two pieces (computer to person or person to person) to play a tennis game.

At this time, when the tennis ball passes through a specific position where the advertisement is hidden, the advertisement is displayed. The ad will continue to be displayed on the screen until the tennis ball passes again.

This type of advertisement providing method can be used for games that use moving balls in addition to tennis games. That is, it can be applied to all games using the ball, such as table tennis, volleyball, basketball, soccer, baseball games.

The third game to be described is the shooting practice game of FIG. 3C.

As shown in the figure, the user is aimed at a moving target carrying an advertisement.

At this time, the target on which the advertisement is placed is instantaneously erected in the form of being flipped back, and the user instantly targets the target with the advertisement and the adjusted target is flipped back.

This type of advertisement providing method can be applied to a game that repeats a process in which an object disappears and occurs, such as a target.

The fourth game to be described is the snake game of FIG. 3D.

As shown in the figure, the user adjusts the snake and enjoys a game that avoids advertisements acting as a barrier. The number of ads acting as a barrier increases as the difficulty of the game increases, so that the effect of the advertisement increases and the amount of cyber money paid accordingly increases.

The fifth game to explain is the Tetris and card game.

In other words, in such a game, when an advertisement is placed on a moving object or the back of a card, the screen becomes confused, which lowers the atmosphere in which users can concentrate on the game. use.

The sixth game to explain is the shooting game.

In other words, an airplane dragging an advertisement passes at the top of the screen, and the user adjusts the airplane with a missile or shooting. In addition, in complex combat flight games in which a variety of planes appear instead of the top of the screen, each plane may carry small advertisement text or insert advertisement text on the surface of each plane.

The advertisement providing methods using the above-described game may be executed in individual games by using their own methods, but may be applied to one game by combining the respective advertisement providing methods.

The present invention described above is capable of various substitutions, modifications, and changes without departing from the spirit of the present invention for those skilled in the art to which the present invention pertains, and the above-described embodiments and accompanying It is not limited to the drawing.

As described above, the present invention has an excellent effect of maximizing the effect of advertisement because users naturally encounter advertisements while playing games using off-line hours.

In addition, the present invention has an excellent effect of having an opportunity to highlight the image of the advertisement once again by providing a pop-up quiz for each page.

In addition, the present invention has an excellent effect that the user is immersed in the play of the game, while the contents of the advertisement is not an advertisement for the advertisement far from the game, but the image of the advertisement in the unconscious mind.

In addition, the present invention is to provide an advertisement continuously during the game, there is an excellent effect that can secure the ad exposure time.

In addition, the present invention uses the ad size several times larger than the Full BannerSize (468 x 60), which is the largest size in the existing banner ads because the horizontal size exceeds 640 pixels and the vertical size is 480 pixels. There is an excellent effect that the restriction on the size of the ad can be minimized.

In addition, the present invention has an excellent effect that can support various video advertising by providing a video frame pannel as well as the advertising form, such as static, rotation, scroll, animation used in the existing banner advertising.

In addition, the present invention can pause the play at the time desired by the user and can be restarted immediately without any delay when replaying again. There is an excellent effect that can solve the inconvenience.

Claims (14)

In the advertisement providing method using a game applied to the advertisement providing system, A first step of starting a game by a user's command on offline; A second step of inserting an advertisement as a component of the game to the user while the game is in progress; A third step of inserting a pop-up quiz related to the advertisement provided in the second step between the stages of the game and providing the pop-up quiz to the user, and giving an additional point to the user who solves the pop-up quiz; And When the user accesses the service providing server, the user receives a score obtained by the execution of the game, including the addition point, which is stored in the user's offline terminal, and pays the score to the user using the score. 4th step to calculate cyber money to do Advertising providing method using a game comprising a. The method of claim 1, A fifth step of storing the updated game or advertisement in the user's computer when the user connects to the service providing server and requests an update for game or advertisement information; Advertising providing method using a game further comprising. The method of claim 1, A fifth step of operating a reverse lottery lottery event in which the user who accesses the service providing server can participate with his / her cyber money as an entry fee, and pays a prize money to a user who selects a number that matches the number specified by the operator; Advertising providing method using a game further comprising. The method of claim 3, wherein The fifth step, A sixth step of the operator designating the number of the lottery and posting it to the reverse lottery drawing event of the homepage; If the user holding the cyber money accessing the homepage participates in the reverse lottery lottery event divided by day, by number of participants, or by entry fee, the cyber money is used as an entry fee. 7 steps; An eighth step of paying a winning prize to the user when the user who has received the lottery drawing opportunity matches a number that matches the number of the lottery designated by the operator; And A ninth step of selecting a winner by adjusting the order of the designated number when there is no user who wins the reverse lottery event; Advertising method using a game comprising a. The method of claim 1, The game of the first step is started when the user selects a game start menu presented by the screen saver offline. In the advertisement providing method using a game applied to the advertisement providing system, A first step of starting a game by a command of a user connected to a service providing server through a network; A second step of inserting an advertisement as a component of the game to the user while the game is in progress; A third step of inserting a pop-up quiz related to the advertisement provided in the second step between the stages of the game and providing the pop-up quiz to the user, and giving an additional point to the user who solves the pop-up quiz; And A fourth step of calculating a cyber money to be paid to the user according to the score obtained by the user by the execution of the game including the addition point Advertising providing method using a game comprising a. The method of claim 6, The fifth step in which the user can participate with his cyber money as an entry fee, and operate a reverse lottery lottery event that pays a prize to a user who selects a number that matches the number specified by the operator. Advertising providing method using a game further comprising. The method of claim 7, wherein The fifth step, A sixth step of the operator designating the number of the lottery and posting it to the reverse lottery drawing event of the homepage; A seventh step of providing a lottery chance of the lottery to the user when the user having cyber money participates in the reverse lottery lottery event divided by day, by number of participants, or by entry fee with the cyber money as an entry fee; An eighth step of paying a winning prize to the user when the user who has received the lottery drawing opportunity matches a number that matches the number of the lottery designated by the operator; And A ninth step of selecting a winner by adjusting the order of the designated number when there is no user who wins the reverse lottery event; Advertising method using a game comprising a. The method according to any one of claims 1 to 8, The second step, A tenth step in which the advertisement corresponding to the defeated block falls down when the block is defeated in the block breaking game; And An eleventh step of giving an additional score when receiving the falling advertisement Advertising providing method using a game comprising a. The method according to any one of claims 1 to 8, The second step, A tenth step of displaying the advertisement on the screen when the ball passes the position where the advertisement is designated in the game using the ball; And Eleventh step of making the advertisement disappear when the ball passes the position again Advertising method using a game comprising a. The method according to any one of claims 1 to 8, The second step, A tenth step in the shooting practice game, which instantaneously stands up while the object that is the target of the shooting practice is folded; An eleventh step of displaying an advertisement on the standing object; And A twelfth step of causing the object to be flipped again when the position indicated by the user hits the object; Advertising providing method using a game comprising a. The method according to any one of claims 1 to 8, The second step, A tenth step of displaying an advertisement on an object acting as a barrier in a snake game; And 11th step to end the game when the snake hits the object Advertising providing method using a game comprising a. The method according to any one of claims 1 to 8, The second step, A tenth step of displaying an advertisement on a moving object such as an airplane; And An eleventh step of giving an additional point to the user when the object is fitted with a missile or the like; Advertising providing method using a game comprising a. In order to provide an advertisement, in an advertisement providing system having a large processor, A first function of starting a game by a user's command on offline; A second function of inserting an advertisement as a component of the game to the user while the game is in progress; A third function of inserting a pop-up quiz related to the advertisement provided in the second step between the stages of the game and providing the pop-up quiz to the user, and giving an additional point to the user who solves the pop-up quiz; And When the user accesses the service providing server, the user receives a score obtained by the execution of the game, including the addition point, which is stored in the user's offline terminal, and pays the score to the user using the score. 4th function to calculate cyber money to do A computer-readable recording medium having recorded thereon a program for realizing this.