KR20010016481A - The Advertising Profit-model Using Internet Game - Google Patents

Abstract

PURPOSE: A method for advertisement using an internet game is provided to obtain enhanced advertising effects by inserting a dynamic image, still image(photograph), voice and music advertisement at starting a game, thereby repetitiously showing the advertisement whenever a game is executed or repetitiously executing the game after showing the advertisement. CONSTITUTION: A user checks whether a person is one of the members(A2). If the person is not one of the member, the manager offers a window(A3) for joining to the membership and inputting related information and receiving a personal ID. If the person is one of the member, the user can receive an executing program and a software of updated advertisement, and can receive an updated software during executing of a game. The advertisement is transmitted by direct downloading and using the Java script or a dynamic image processing program having the same function as the Java script.

Description

The Advertising Profit-model Using Internet Game}

In accordance with the rapidly spreading demand of the Internet, the creation of a profit model by internet advertising is a very important concern. Revenue models based on internet advertising can be played with the scores obtained by clicking on banner advertisements at the beginning and end of the game, or during the game, or by inserting banner advertisements into the game's tools and converting it into points. The method of returning a certain amount of money to game participants, or by providing a certain point at the time of registration of a game site to allow game participants to accumulate points, and convert the accumulated points into objects in an internet shopping mall, etc. The content of the description. However, the problem of the banner advertisement that is executed before the game is that the netizens do not distrust the effect of the advertisement to the advertiser by making a formal click, and the advertisement effect is halved due to the size limitation on the monitor. By reducing the interest of the game, it acts as a factor to reduce the number of participants from the game site. In addition, inserting banner advertisements into the tool during the game will give gamers visual discomfort and distract them from the game, and thus the tendency not to use the game becomes stronger.

In addition, such advertising technology is limited to the function that stimulates the desire to win through the game by providing a certain amount of cash regardless of the win or lose of the game.

The purpose of the present invention is to go beyond simple banner advertisements and insert video, still image (picture) advertisements, voice and music advertisements at the beginning of the game, such as on TV, radio or newspaper, which is a general advertisement medium, and repeats each time the game is executed. It has the purpose to achieve the same effect as a general advertising media by showing an advertisement or a method of displaying an advertisement and executing several games. In addition, it is configured to increase the interest of the game by allowing the winner to obtain and cash out a portion of the amount according to the advertisement provided by the advertiser.

In order to achieve this purpose, current Internet games require a technology capable of inserting a moving picture or still image as much as desired at the start of the game and between the game and the game. First, 1) If the advertisement content is inserted into the game program for executing the game installed on the personal computer of the game participant, and a new advertisement is added, the game program should have the function to upgrade the item when the game server is connected. . In addition, 2) when the game is executed in real time on the game server, a technology capable of transmitting an advertisement screen for a predetermined time before the game starts through the Internet should be realized. 3) If a game program is installed, these two technologies can be used in parallel. On a personal computer with a high enough Internet speed, choose a method to send ads from the game server in real time; otherwise, choose method 1. In this case, when iteratively progresses like advertisement → game → advertising → new game, there is a need for a technology that minimizes the time gap between each action so that there is no inconvenience for game participants. In addition, by allocating an appropriate running time of advertisements, it is possible to eliminate the case where game participants do not see the advertisement.

1 is a diagram illustrating game progression in accordance with the present invention;

For the present invention, by connecting a game server connected to the Internet, a server that can accumulate and store the information of the members and the amount obtained during the game, a server for storing the advertisement, and the above three servers to the member's computer or wireless communication terminal, The state must configure a web server.

Figure 1 shows what happens after the members connect to the web server.

At the beginning (A1), the user first checks whether a member is a member or a nonmember (A2). In the case of a non-member, the user is provided with a window (A3) to join a member so that the relevant member information can be input and a personal ID is granted. . The information of members participating in the game should be accurately preserved the amount of each person according to the win or loss of the game. If the member is confirmed, it downloads a program for executing the game and software such as updated advertisement information, and is configured to download the updated software while the game is running. As mentioned above, the advertisement contents can be directly downloaded as mentioned above, have a JavaScript or equivalent function, or similar video processing software can be provided to the game participants.

If a member wishes to participate in the game (A4), he / she can make a game room or participate in an existing game room (A5). The head of the game room consists of pictures, videos, audio, and subtitles. The room is created with the authority to choose the amount of money the winner will receive, depending on the type of advertisements and the duration of the advertisement (A6). Participants who want to participate in a game other than the owner select a game opponent from among the rooms shown on the web, participate in the game, and watch the advertisement for the advertisement time given to the room (A6). Games such as a game are started (A7). At the end of the game, depending on the outcome of the game, the winner of the game will basically earn a certain portion of the amount set at the beginning of the game, and depending on the number of wins, the winner may earn additional money. Loser does not earn money (A8). As each game participant confirms the distribution of such money, the game is terminated, and whether or not the game starts or ends again is selected (A9). If you continue to participate in the game room where the game participants are currently participating, you can go back to the advertisement (A6) and continue to participate in the game. If the game room does not continue, the game will be asked to re-enter the game (A10). If there is a re-entry doctor, it will return to the game for the first time (A5). Exit the window (A11).

For example, if a game of godol game, one of the Hwatu games, is played by three people over the Internet, the advertisement is displayed for a few seconds before the first round begins. After a few seconds, the game begins. The winner of the game will receive a portion of the amount that the advertiser has set for the advertisement, depending on the high-stop score. Once the payment has been completed, the game will end once the verification has been completed, and new games can be repeated in the same way. By efficiently utilizing the preparation time of the game, the advertisement effect is maximized by providing the effective video advertisement, voice, and music advertisement between the game and the game. At this time, the game participant who misses the game due to not seeing the advertisement automatically exits the game and the other two wait for a new game participant to enter. Once again, repeat the same method as described earlier.

While the game is in progress, 1) if the network is disconnected by the game participants, a certain amount of money is divided equally among the remaining game participants. Give out.

As described above, the present invention relates to a technique of a new advertisement using an internet game, by first seeing an advertisement in an Internet game of all kinds and giving a portion to a person who wins the cash through the game. It is a way to maximize the fun and advertising effect of the game, and before the game starts, each participant naturally contacts the ad while playing the game, so that the advertisement provider can obtain the effective advertising effect. In addition to enjoying the game, it is possible to provide the opportunity to shop using the accumulated cash through the acquisition of possible cash.

As described above, the present invention can maximize the effect of advertising on the Internet site of the game has the effect of improving the revenue structure of each game company, and can also enhance the advertising expectations to the advertising providers. In addition, the users who play the game has the effect of adding interest and fun by earning money through the game.

In the Internet, a method of advertising through banner advertising is mainly used. Alternatively, if you watch video ads, you can use the Internet service for free. However, in case of the first method, the effect of the advertisement is doubted by the click of the formal banner advertisement, and in the second method, there is no way to check even if the Internet user does not watch the video advertisement, so the effect is also questioned. The present invention is a method of applying a second method to the game to return a certain amount of the amount paid by the advertiser to the worshiper of the game participants subtracted part of the profits of the service company. At this time, the number of viewers will be increased by the number of people who participated in the game, and therefore the amount of advertising will be increased. You can see the effect.

Claims (4)

In the process of running an internet game, a method of providing an advertisement consisting of video, voice, music, banner, etc., a revenue model for generating an advertisement revenue, and a method of distributing advertisement revenue according to the winning or losing of the game are included. Internet game operation method The method of claim 1, further comprising: a method of inserting an advertisement at the start of a game, the method comprising: downloading an advertisement to a game program installed on a personal computer and displaying the advertisement before a game is started; A method of controlling advertisements inserted into a game directly through the Internet in real time in a game server. The method of claim 1, wherein the advertisement is provided during the start, end, and progress of the game. The advertising method according to claim 1, wherein a part or all of the advertising revenue is provided to the participants of the game in the form of cyber money, cash, cash or similar. The advertising method according to claim 1, which provides a part or all of the advertising revenue to the winner of the game or the participants of a plurality of games other than the winner.