KR20010081239A - Method of advertising internet using the application software - Google Patents

Abstract

PURPOSE: An advertising method using application software on the Internet is provided to distribute application software at a low price by classifying and storing the application software, and by enabling a general user to easily download the software. CONSTITUTION: A user operates application software for an Internet advertisement(S500). A functional component for the advertisement makes a request for connecting to an Internet advertisement transmission unit(S510). The Internet advertisement transmission unit transmits a response to the application software in case of a connection request from legal application software(S520). The application software makes a request for information on the advertisement to the Internet advertisement transmission unit(S530). The unit transmits information to the application software(S540). Image information is displayed in a screen for the advertisement(S550).

Description

Method of advertising internet using the application software

The present invention relates to an internet advertising method using application software, and more particularly, to a new type of internet advertising method capable of displaying various advertising information on general application software executed on a computer connected to the Internet.

Recently, with the explosive spread of the Internet, the Internet advertising market is growing remarkably. The general internet advertisement method used up to now is a form in which a web browser displays a advertisement content received by a site to a user who visits a specific site in a banner form on the browser. Since these existing Internet advertisements are only effective in newspapers or search sites where many Internet users are gathered, various new business models and advertising methods are developed to increase the effectiveness of advertisements by providing users with financial benefits when they click on them. It is done.

However, the above general internet advertising has the following problems.

First, even if the user's computer is connected to the Internet, the user can only wait until the user visits the website where the ad is displayed by using a web browser. There is a problem that is limited to some areas of the web browser used by the user.

Second, since several advertisements are concentrated and displayed only on a specific web site that some users visit a lot, there are side effects such as narrowing the information display area of the web browser, and the user also feels rejected by the advertisements displayed at the same time.

Third, when the user leaves the web site or closes the browser, there is a problem that the advertisement can no longer be performed.

Accordingly, an object of the present invention is to solve the above-mentioned problems, and an object of the present invention is to provide a general means for developing an Internet advertisement in application software and to distribute it on the Internet. To provide.

Another object of the present invention is to provide a method for internet advertisement using application software for classifying application software into a server connected to the Internet by using the application software and storing the application software for easy download by general users.

Yet another object of the present invention is to receive an advertisement content from an advertisement server on the Internet when the application software distributed on the Internet is used by a user to perform an advertisement function for a predetermined time in a predetermined advertisement area of the application software. To provide an internet advertising method using.

As a technical idea for achieving the object of the present invention, the present invention

In the Internet advertising method in the Internet system consisting of a developer means, development means and application software distribution means for Internet advertising, Internet advertising transmission means and user means,

A developer receiving development means for developing application software for internet advertising from said development means and application software distribution means for internet advertising;

Developing the application software to be developed by including the internet advertisement function by using the distributed development means;

Collecting and storing the developed application software for internet advertisement in the development means and the application software distribution means for internet advertisement;

Receiving the application software required by the user from the development means and the application software distribution means for internet advertisement; And

When the user uses the application software for Internet advertisements from the user means, the Internet advertisement method using the application software comprising the step of performing the Internet advertising on a portion of the screen of the application software by interworking with the Internet advertising transmission means is presented. .

1 is an overall configuration diagram of an Internet system for implementing the Internet advertising method using the application software according to the present invention

2 is a configuration diagram of the developer means shown in FIG.

3 is a block diagram of the development means and the application software distribution means for Internet advertising shown in FIG.

4 is a block diagram of the Internet advertising transmission means shown in FIG.

5 is a configuration diagram of the user means shown in FIG.

6 is a block diagram of an application software development environment used by the developer and developer shown in FIG.

7A to 7C are diagrams illustrating an internal structure, a thread structure, and a screen configuration of each application software including an Internet advertisement function.

8 is a flowchart illustrating a state in which an Internet advertisement function component included in the application software of the present invention and an advertisement function in the Internet advertisement transmission means are implemented.

Hereinafter, with reference to the accompanying drawings, the configuration and operation of the embodiment of the present invention will be described in detail.

1 is an overall configuration diagram of an internet system for implementing an internet advertising method using application software according to the present invention.

As shown in FIG. 1, the developer means 100 is interconnected with the development means and the application software distribution means 200 for the Internet advertisement, and the development means and the application software distribution means 200 for the Internet advertisement are the user means 400. And the user means 400 are interconnected with the Internet advertisement transmission means 300.

First, the application software developer can easily obtain the development means by accessing the development means on the Internet and the application software distribution means 200 for internet advertising by using the developer means 100 of the application.

At this time, the development means is in the form of a program part produced in the form of a component that can be inserted into a part of the application software screen, the main function of which is performed independently of the unique function of the application software and the Internet advertising transmission means of the embedded address ( It is the same as the mini web browser that can only perform the Internet advertising function by interworking with 300).

The developer develops the application software for internet advertising using the developer means 100 by using such a development means, and then provides the application software and related information to the development means and the application software distribution means for internet advertising 200 again. do.

At this time, if it is proved that the provided application software and related information can be distributed to general users through internal function verification and virus inspection, some of the information related to the application software is transmitted through the Internet advertisement transmission means ( 300 is transferred and copied, and the application software is stored along with the relevant information for distribution to the user.

On the other hand, the general user on the Internet can access the development means and the application software distribution means for Internet advertising 200 using their user means 400, and can freely select the application software required by them, and request the corresponding software. By the user's choice, application software with built-in Internet advertising functions suitable for the user's use is downloaded and stored in the user's means.

In addition, the application software stored in the user means 400 can be started at any time on the user means 400 by the user's operation, and when such application software is activated, the Internet already embedded in the application software by the previously distributed development means Attempts to access the Internet advertising transmission means 300 through the address on the top. This connection attempt request includes the unique information of the started application software.

Here, the Internet advertisement transmission means 300 can determine which software is the application software requesting access according to the unique information, and when it is confirmed that the application software registered in the Internet advertisement transmission means 300, the advertisement information is transmitted. As a permission to request the request, the connection confirmation response request is transmitted to the application software running in the user means 400.

Thereafter, the application software requests the advertisement information from the Internet advertisement transmission means 300, and the Internet advertisement transmission means 300 transmits the advertisement information corresponding to the advertisement contents and the time when the advertisement is posted to the application software. Based on this information, the application software displays the advertisement as much as the corresponding time based on the location and size already specified in the development stage in its screen area, and after a time, requests the new advertisement information request back to the Internet advertisement transmission means 300. Done. These application softwares perform these advertising activities independently, performing their original mission, originally developed for that purpose.

FIG. 2 illustrates a configuration of the developer means shown in FIG. 1, which includes a central processing unit 110, a RAM unit 120, a video control unit 130, a video monitor 135, a ROM unit 140, and an operating system unit. 150, a network unit 160, a data storage unit 170, and an input unit 105. At this time, the network unit 160 is connected to the development means and the Internet application software distribution means 200.

Looking at the components, the digital output to the video unit 135, the video monitor 135, the video monitor 135, which visually displays the operating state and data of various programs, a sufficient amount of RAM 120 for application software development The video controller 130 performs a function capable of performing the function, the ROM unit 140 for initial error checking and initialization and electronic control of various devices, and the operating system unit controlling overall software operation and managing and managing hardware resource allocation of application software. 150).

In addition, the data storage unit 170 is represented by the network unit 160, the hard disk drive for transmitting and receiving data through the internal or external network, the data storage unit 170, the development means 190 and the application software The development environment 180 is stored.

Here, the developer means 100 may be used a conventional personal computer, the personal computer may be used as a central processing unit (CPU, 110), for example, the Pentium series of the US Intel Corporation or a central processing unit compatible therewith. In addition, the developer means 100 may be used as a central processing unit, for example, a CPU that is not compatible with the above Pentium, such as Motorola's 68000 series.

In particular, the operating system unit 150 typically uses an operating system such as the user means 400 of FIG. 1. For example, an operating system such as Windows 95/98 / NT / 2000 of Microsoft Corporation of the United States is widely used, and sometimes Linux ( Linux), BeOS, APPLE OS, OS / 2, etc. are used.

The data storage unit 170 of the developer means 100 stores an application software development environment 180 as a tool for developing application software, and the developer cooks appropriate tools and software components among these application software environments 180. You choose to develop application software.

At this time, if the developer has been distributed the development means for developing the application software for the Internet advertising in the development means of Figure 1 and the Internet application software distribution means 200 using their developer means 100 of the developer means 100 The development means 190 is stored together in the data storage unit 170.

3 is a diagram showing the configuration of the development means and the application software distribution means for Internet advertising shown in Figure 1, the central processing unit 210, RAM (RAM, 220), ROM (ROM, 240), operating system 250, network And a data storage unit 270. At this time, the data storage unit 270 has a development means 190 to be distributed to the developer and a developer information database 280 for settlement according to the new information notification and advertisement orders to the developer, and the application that the developer accumulates and distributes to the user The application software database 275 storing the software and the application software related information database 285 to be provided for the user to easily browse the required application software are stored and configured.

In addition, the network unit 260 is connected to the developer means 100, the user means 400, and the Internet advertising transmission means 300, respectively.

Generally, such means may be computer means capable of operating a web server on the Internet. As the central processing unit 210, for example, the Pentium series of the US Intel Corporation, the SPARC series of the US Sun Microsystems, Inc., the PA-RISC series of the US HP, and the like can be used.

In addition, the operating system unit 250 may be an operating system such as Windows NT server version of the US Microsoft Corporation, Solaris series of the US Sun Microsystems, HP-UX series of the US HP, LINUX, etc. Along with the web server software, it can function as a development means and an application software distribution means 200 for internet advertising.

The description of the other RAM unit 220, ROM unit 240, network unit 260, data storage unit 270 is the same as in the developer means 100 described in Figure 2 will be omitted.

Web server software is typically operated in the development means and the application software distribution means 200 for the Internet advertisement to perform each function at the request of a plurality of developers or users.

As such, the development means and the application software distribution means 200 for the Internet advertisement are disclosed on the Internet through the network unit 260 to distribute the development means to a large number of developers, to accumulate the developed application software and its information, and to general users. It provides the application software related information that can be distributed to the user and distributes the application software requested by the user.

Figure 4 shows the configuration of the Internet advertising transmission means shown in Figure 1, which is largely the central processing unit 310, RAM 320, ROM 330, operating system unit 340, network 350 and data storage The unit 360 is configured. At this time, the data storage unit 360 is connected to the application software information database 365, the advertisement information database 370, the advertisement index for each application software 375, the advertisement transmission history log 380 for each application software and application software. Each log 385 is stored. The network unit 350 is connected to the development means, the application software distribution means 200 for the Internet advertisement, and the user means 400, respectively.

Here, components except for the database stored in the data storage unit 360 are the same as the components described in the development means described in Figure 3 and the application software distribution means for Internet advertising 200 will be omitted.

In the application software information database 365 stored in the data storage unit 360, information about application software for Internet advertisements is stored in the form of a database. A unique ID of each application software and a screen element of the application software are stored. Among them, location and size information of the Internet advertisement area is included.

In the advertisement information database 370, the advertisement information to be actually transmitted is accumulated, the unique ID of the advertisement information, the country code of the advertisement information, the image for the purpose of the advertisement, the character string, the advertisement display time, the website address information of the advertiser, etc. This is included.

The advertisement index for each application software 375 stores a unique ID of advertisement information for extracting advertisement information to be transmitted from the advertisement information database 370 as many as the number of advertisements received for each application software by a unique ID of the application software. .

In the advertisement transmission history log 380 for each application software, when the Internet advertisement transmission means 300 actually transmits the advertisement information for a specific application software, it records the supporting data such as a unique ID and a transmission time of the advertisement. Can be used at the time of settlement by the number of sending with the advertiser.

In the application log for each application software 385, the application software is to leave a record of making a connection request to the Internet advertising transmission means 300 when the user means 400 is activated. This record can be used as basic information that certain application software is being run at a certain frequency among the general public, and can be provided to advertisers as information for placing an advertisement.

FIG. 5 shows the configuration of the user means shown in FIG. 1, which includes a central processing unit 410, a RAM unit 420, a ROM unit 440, a video control unit 430, a video monitor 435, an operating system unit 450, Network unit 460, data storage unit 470, and input means 490 and the like. At this time, the network unit 460 is connected to the development means, the application software distribution means for Internet advertising 200 and the Internet advertising transmission means 300, respectively.

Since the above components are the same as those of the developer means 100 described with reference to FIG. 2, the description of the components having the same names will be omitted.

Here, the user in the user means 400 can access the development means and the application software distribution means for Internet advertising 200 using a web browser to receive the application software required by the user, and the application software thus distributed ( 480 is stored in the data storage 470, and the user can use this application software at any time.

6 shows the development means 190 and the application software development environment 180 stored in the data storage of the developer means after the developer has distributed the developer means.

Components of the application software development environment 180 include a compiler 181, a linker 182, an editor 183, a screen designer 184, a debugger 185 and a usable component 187, and the like. The development means 190 includes a manual 191, a reference 192, an example program 193, and an internet advertisement function part 194.

First, the application software development environment 180 is typically a form in which a developer purchases a product of a software company that sells a development tool, and stores the data in a data storage unit through an installation operation in its developer means 100. Application software for developing application software.

This typically includes a compiler 181 for translating the program code described by the developer into machine language so that the central processing unit can understand it, a linker 182 for merging several machine language programs and libraries or components into one complete program, and a program. Editors or editors (183) to edit code, screen designers (184) to design screen forms for programs, and debuggers (185) to help diagnose or interpret program errors. Of usable components 187 are included.

The usable part 187 includes an API-Application Program Interface (API-Application Program Interface) for easy access to the functions basically provided by the operating system, parts included in the purchased development environment, and externally needed by the developer. It is composed of parts purchased and added, parts developed and developed by developers, etc., which are various forms such as program code form, reusable library, reusable dynamic linking library (DLL), components, and control. May exist.

The available parts 187 may be applied to the part of the application software to be developed during the application software development process. Techniques for including such methods are well known facts that can be readily applied by those skilled in the art of developing application software.

In addition, the development means 190 distributed by the developer illustrated in FIG. 6 includes a manual 191 containing development guidelines for the developer and a description of the input data and output data of each function by the developer during application software creation. Reference 192, the program source code developed by applying this development means is composed of an open example program 193 and the Internet advertising functional part 194.

At this time, the developer can use the application software that he / she already developed or the application software that he / she wants to develop, and the application software development environment in which the Internet advertisement function part 194 is used by him / her if the revenue from the advertisement order is expected. Included in the usable part 187 in the 180, the Internet advertisement function part 188 is added to the existing developed application software, or modified or developed new application software including the same.

7A to 7C illustrate an internal structure diagram, a thread structure diagram, and a screen configuration diagram of each application software including an Internet advertisement function.

FIG. 7A shows the internal structure of the application software 480 including the main program 481 and the components for the inherent role of the application software 480 and the Internet advertisement function component 188.

As shown in Fig. 7A, the developed application software includes a main program 481 developed by the developer for the main purpose of the software, various user function components 187 selected by the developer as needed, and distributed development means. The included Internet advertising function part 188 is built together. At this time, in each process of the main program 481, or in each process of the built-in parts, the main program 481 and each part function with each other by a method such as a shared memory, an event, a message, a callback function, or the like. You can ask, receive the results, or check each other's status.

7B shows the thread structure of each software including Internet advertisement function.

The application software 480 is a main thread 482 for performing its own purpose, and a thread (1, 2, ..... n) inside a functional part that is developed and included or included by a developer according to a need of a function implementation. In addition, the Internet advertisement function thread 483 is included.

Here, a thread refers to a program processing unit that can be executed simultaneously in a time-sharing manner in one program, and each thread can be executed in cooperation with another thread or independently.

For example, assuming that you are using software for writing a document, you can edit the current document and print it at the same time, and at the same time, spell checking can be performed internally, with each functioning thread already implemented inside the writing software. Because they work independently or cooperatively with each other.

Threads can usually be implemented by a developer or included in a part when they want to run two unrelated processes simultaneously. Threads have synchronization means between threads that can control each other's performance and status by various methods such as shared memory, callback functions, event messages, etc. Developers can create new threads according to each condition, You can suspend a thread, restart a suspended thread, get status information about a thread, or terminate a thread. This is well known to those skilled in the art who specialize in application software development.

In addition, the Internet advertisement function part 483 is executed independently of the main thread 482 of the application software to independently perform the Internet advertisement function without interfering with the main purpose function of the application software. ) To run advertising functions within your own thread without conflicting with the original functionality of the application software.

7C shows an example of the screen configuration of the software including the Internet advertisement function.

As shown in FIG. 7C, a general application program includes a program title bar 484, a menu area 485, a work area 486 and 487 divided into one or a plurality, and a status bar 488. The application software 480 for Internet advertising is characterized in that the Internet advertising area 489 is positioned at the location and size determined by the developer.

Of course, the developer may omit the elements of a specific screen according to the purpose of the application software to be developed by him, and may add screen elements such as a tool bar and a dialog bar although not shown in FIG. 7C. In any case, however, the application software for Internet advertising should have an Internet advertising area 489 in a specific part of the screen, which is generated by executing the Internet advertising function part 188 and this part as shown in Figs. 7A and 7B. Being used by the Internet Advertising Function Thread 483. The Internet advertising area 489 may be inserted into the screen of the application software after its location and size are determined at the developer's discretion.

Fig. 8 shows a flow of processing in which an actual advertisement function is performed by interworking with an advertisement transmitting means when the application software for Internet advertisement is started in a user means on the Internet.

First, when the user activates the application software for Internet advertising in the user means 400 connected to the Internet in step S500, in step S510, the Internet advertising function component operating in a thread independent of the original function of the application software transmits a predefined Internet advertisement. The request is made to the means 300.

Subsequently, in step S520, the internet advertisement transmitting means 300 that receives the connection request transmits a response to the connection to the application software if the connection request is from a legitimate application software. Thereafter, in step S530, the application software requests the advertisement information received from the Internet advertisement transmission means 300, and in step S540, the Internet advertisement transmission means 300 receives one advertisement from the advertisement information received in the corresponding application software. Send the information to the application software.

In this case, the advertisement information includes image information for displaying an advertisement, time information for actually displaying the advertisement, and an address of an advertiser's website. Subsequently, in step S550, the advertisement function component of the application software that has received the advertisement information displays the image information of the advertisement information on the advertisement screen area of the application software managed by the advertisement software. Here, the advertisement function part requests the new advertisement information again from the Internet advertisement transmission means 300 when the advertisement display time has elapsed, and the process of requesting the new advertisement information after the time elapses is repeated until the application software ends. Will be performed.

As described above, the developer distributes the development means so that general developers can perform the Internet advertisement on the application software developed by the developer, and the application software developed by the application is classified and stored by the purpose of the application software on the server connected to the Internet. The application software distributed in this way can be easily downloaded by users, and the contents of the advertisements requested by the advertiser from the advertisement server on the Internet set up in the development means if the computer that is running when the user is in use is connected to the Internet. This function has the following effects by performing the advertising function by receiving and displaying it for a predetermined time in the preset Internet advertising area of the application software.

First, Internet advertising can be performed only by a web browser. However, this method enables internet advertising in application software.

Second, the application software developer can distribute the application software for free or at a low price by advertising revenue received from the application software.

Third, the general user can use the application software with the advertisement function for free or at a low price.

Claims (2)

In the Internet advertising method in the Internet system consisting of a developer means, development means and application software distribution means for Internet advertising, Internet advertising transmission means and user means, A developer receiving development means for developing application software for internet advertising from said development means and application software distribution means for internet advertising; Developing the application software to be developed by including the internet advertisement function by using the distributed development means; Collecting and storing the developed application software for internet advertisement in the development means and the application software distribution means for internet advertisement; Receiving the application software required by the user from the development means and the application software distribution means for internet advertisement; And If the user uses the application software for Internet advertisements from the user means, the Internet using the application software comprising the step of performing the Internet advertising on a portion of the screen of the application software in conjunction with the Internet advertising transmission means; Advertising method. The method of claim 1, wherein the performing of the Internet advertisement on a portion of the screen of the application software is performed. Activating the application software for Internet advertising in the user means connected to the Internet; Requesting access to application software from the internet advertisement transmitting means; Transmitting response data to the application software from the Internet advertisement transmitting means; Requesting advertisement information received from the Internet advertisement transmission means from application software; Transmitting one piece of advertisement information from among the advertisement information received from the Internet advertisement transmitting means to the corresponding application software to the application software; And displaying the received advertisement information on a part of the screen area of the application software for a predetermined time in advertisement information data.