KR20010081240A - Method of advertising internet using the application software - Google Patents

Abstract

PURPOSE: An advertising method using application software on the Internet is provided to interpose information on an advertisement for a fixed time by receiving contents of the advertisement requested by an advertiser, and by performing an advertisement function in order to repeatedly display new information on the advertisement for a fixed time. CONSTITUTION: A functional component for an Internet advertisement judges whether a user unit can be connected to the Internet(S500). A connection to a transmission unit for the advertisement built in the functional component is tried(S510). It is judged whether the connection is succeeded(S520). It is checked whether there's an ordered advertisement(S530). The functional component makes a request for information on the advertisement from the transmission unit(S540). It is checked whether the information is received(S550). A timer is set according to time information(S560). The advertisement information is displayed in a domain for the advertisement(S570).

Description

Method of advertising internet using the application software

The present invention relates to an internet advertising method using application software, and more particularly, to a new type of internet advertising method capable of displaying various advertising information on general application software executed on a computer connected to the Internet.

Recently, with the explosive spread of the Internet, the Internet advertising market is growing remarkably. The general internet advertisement method used up to now is a form in which a web browser displays a advertisement content received by a site to a user who visits a specific site in a banner form on the browser. Since these existing Internet advertisements are only effective in newspapers or search sites where many Internet users are gathered, various new business models and advertising methods are developed to increase the effectiveness of advertisements by providing users with financial benefits when they click on them. It is done.

However, the above-described general Internet advertisements have a problem in that, in the case of Internet advertisements on a general web browser, the advertisement contents cannot be changed subjectively once an advertisement is posted.

Accordingly, an object of the present invention is to solve the above-described problems, and an object of the present invention is to provide an application software capable of performing an advertisement function so that new advertisement information is repeatedly displayed for a predetermined time in a predetermined advertisement area of an application software. The present invention provides an internet advertising method.

As a technical idea for achieving the object of the present invention, the present invention

In the Internet advertising method by starting the Internet advertising function parts contained in the application software on the Internet system consisting of the developer means, the development means and the application software distribution means for the Internet advertising, the Internet advertising transmission means and the user means,

Accessing the Internet by means of the user means to access the Internet advertisement transmission means in the Internet advertisement functional part when the application software for Internet advertisement is started by the user;

Requesting internet advertisement information received from application software connected to said internet advertisement transmission means;

Separating the advertisement information by the Internet advertisement information and setting a timer based on time information to be displayed in an advertisement;

Displaying the Internet advertisement information in an Internet advertisement area of an application software screen with the timer set;

Stopping the preset timer when the advertisement area is not displayed on the screen of the application software, waiting for the advertisement area to be displayed on the front of the application software screen, and then resetting the timer;

When the user clicks on the advertisement area while the timer is reset, transmitting click recognition to the internet advertisement function part and executing a web browser installed in the user means;

When the predetermined timer is terminated, the application software includes a step of notifying the Internet advertisement function part of the Internet advertisement function part by the operating system and resetting the timer to request the new advertisement information to the Internet advertisement transmission means. Provide internet advertising method.

1 is an overall configuration diagram of an Internet system for implementing the Internet advertising method using the application software according to the present invention

2 is a configuration diagram of the developer means shown in FIG.

3 is a block diagram of the development means and the application software distribution means for Internet advertising shown in FIG.

4 is a block diagram of the Internet advertising transmission means shown in FIG.

5 is a configuration diagram of the user means shown in FIG.

6 is a block diagram of an application software development environment used by the developer and developer shown in FIG.

7A to 7C are diagrams illustrating an internal structure, a thread structure, and a screen configuration of each application software including an Internet advertisement function.

8A and 8B are flowcharts for explaining a state in which an advertisement function is implemented in an Internet advertisement function component included in the application software of the present invention.

Hereinafter, with reference to the accompanying drawings, the configuration and operation of the embodiment of the present invention will be described in detail.

1 is an overall configuration diagram of an internet system for implementing an internet advertising method using application software according to the present invention.

As shown in FIG. 1, the developer means 100 is interconnected with the development means and the application software distribution means 200 for the Internet advertisement, and the development means and the application software distribution means 200 for the Internet advertisement are the user means 400. And the user means 400 are interconnected with the Internet advertisement transmission means 300.

First, the application software developer can easily obtain the development means by accessing the development means on the Internet and the application software distribution means 200 for internet advertising by using the developer means 100 of the application.

At this time, the development means is in the form of a program part produced in the form of a component that can be inserted into a part of the application software screen, the main function of which is performed independently of the unique function of the application software and the Internet advertising transmission means of the embedded address ( It is the same as the mini web browser that can only perform the Internet advertising function by interworking with 300).

The developer develops the application software for internet advertising using the developer means 100 by using such a development means, and then provides the application software and related information to the development means and the application software distribution means for internet advertising 200 again. do.

At this time, if it is proved that the provided application software and related information can be distributed to general users through internal function verification and virus inspection, some of the information related to the application software is transmitted through the Internet advertisement transmission means ( 300 is transferred and copied, and the application software is stored along with the relevant information for distribution to the user.

On the other hand, the general user on the Internet can access the development means and the application software distribution means for Internet advertising 200 using their user means 400, and can freely select the application software required by them, and request the corresponding software. By the user's choice, application software with built-in Internet advertising functions suitable for the user's use is downloaded and stored in the user's means.

In addition, the application software stored in the user means 400 can be started at any time on the user means 400 by the user's operation, and when such application software is activated, the Internet already embedded in the application software by the previously distributed development means Attempts to access the Internet advertising transmission means 300 through the address on the top. This connection attempt request includes the unique information of the started application software.

Here, the Internet advertisement transmission means 300 can determine which software is the application software requesting access according to the unique information, and when it is confirmed that the application software registered in the Internet advertisement transmission means 300, the advertisement information is transmitted. As a permission to request the connection confirmation response is transmitted to the application software running in the user means (400).

Thereafter, the application software requests the advertisement information from the Internet advertisement transmission means 300, and the Internet advertisement transmission means 300 transmits the advertisement information corresponding to the advertisement contents and the time when the advertisement is posted to the application software. Based on this information, the application software displays the advertisement as much as the corresponding time based on the location and size already specified in the development stage in its screen area, and after a time, requests the new advertisement information request back to the Internet advertisement transmission means 300. Done. These application softwares perform these advertising activities independently, performing their original mission, originally developed for that purpose.

FIG. 2 shows the configuration of the developer means shown in FIG. 1, which includes a central processing unit 110, a RAM unit 120, a video control unit 130, a video monitor 135, a ROM unit, and an operating system unit. 150, a network unit 160, a data storage unit 170, and an input unit 105. At this time, the network unit 160 is connected to the development means and the Internet application software distribution means 200.

Looking at the components, the digital output to the video unit 135, the video monitor 135, the video monitor 135, which visually displays the operating state and data of various programs, a sufficient amount of RAM 120 for application software development The video controller 130 performs a function capable of performing the function, a ROM unit 140 for initial error checking and initialization and electronic control of various devices, and an operating system unit for controlling overall software operation and managing hardware resource allocation of application software. 150).

In addition, the data storage unit 170 is represented by the network unit 160, the hard disk drive for transmitting and receiving data through the internal or external network, the data storage unit 170, the development means 190 and the application software The development environment 180 is stored.

Here, the developer means 100 may be used a conventional personal computer, the personal computer may be used as a central processing unit (CPU, 110), for example, the Pentium series of the US Intel Corporation or a central processing unit compatible therewith. In addition, the developer means 100 may be used as a central processing unit, for example, a CPU that is not compatible with the above Pentium, such as Motorola's 68000 series.

In particular, the operating system unit 150 typically uses an operating system such as the user means 400 of FIG. 1. For example, an operating system such as Windows 95/98 / NT / 2000 of Microsoft Corporation of the United States is widely used, and sometimes Linux ( Linux), BeOS, APPLE OS, OS / 2, etc. are used.

The data storage unit 170 of the developer means 100 stores an application software development environment 180 as a tool for developing application software, and the developer cooks appropriate tools and software components among these application software environments 180. You choose to develop application software.

At this time, if the developer has been distributed the development means for developing the application software for the Internet advertising in the development means of Figure 1 and the Internet application software distribution means 200 using their developer means 100 of the developer means 100 The development means 190 is stored together in the data storage unit 170.

3 is a diagram showing the configuration of the development means and the application software distribution means for Internet advertising shown in Figure 1, the central processing unit 210, RAM (RAM, 220), ROM (ROM, 240), operating system 250, network And a data storage unit 270. At this time, the data storage unit 270 has a development means 190 to be distributed to the developer and a developer information database 280 for settlement according to the new information notification and advertisement orders to the developer, and the application that the developer accumulates and distributes to the user The application software database 275 storing the software and the application software related information database 285 to be provided for the user to easily browse the required application software are stored and configured.

In addition, the network unit 260 is connected to the developer means 100, the user means 400, and the Internet advertising transmission means 300, respectively.

Generally, such means may be computer means capable of operating a web server on the Internet. As the central processing unit 210, for example, the Pentium series of the US Intel Corporation, the SPARC series of the US Sun Microsystems, Inc., the PA-RISC series of the US HP, and the like can be used.

In addition, the operating system unit 250 may be an operating system such as Windows NT server version of Microsoft Corporation of the United States, Solaris of the United States Sun Microsystems, HP-UX series of the United States HP, LINUX, etc., any central processing unit or operating system unit Along with the web server software, it can function as a development means and an application software distribution means 200 for internet advertising.

The description of the other RAM unit 220, ROM unit 240, network unit 260, data storage unit 270 is the same as in the developer means 100 described in Figure 2 will be omitted.

Web server software is typically operated in the development means and the application software distribution means 200 for the Internet advertisement to perform each function at the request of a plurality of developers or users.

As such, the development means and the application software distribution means 200 for the Internet advertisement are disclosed on the Internet through the network unit 260 to distribute the development means to a large number of developers, to accumulate the developed application software and its information, and to general users. It provides the application software related information that can be distributed to the user and distributes the application software requested by the user.

Figure 4 shows the configuration of the Internet advertising transmission means shown in Figure 1, which is largely the central processing unit 310, RAM 320, ROM 330, operating system unit 340, network 350 and data storage The unit 360 is configured. At this time, the data storage unit 360 is connected to the application software information database 365, the advertisement information database 370, the advertisement index for each application software 375, the advertisement transmission history log 380 for each application software and application software. Each log 385 is stored. The network unit 350 is connected to the development means and the application software distribution means 200 and the user means 400 for the Internet advertisement, respectively.

Here, components except for the database stored in the data storage unit 360 are the same as the components described in the development means described in Figure 3 and the application software distribution means for Internet advertising 200 will be omitted.

In the application software information database 365 stored in the data storage unit 360, information about application software for Internet advertisements is stored in the form of a database. A unique ID of each application software and a screen element of the application software are stored. Among them, location and size information of the Internet advertisement area is included.

In the advertisement information database 370, the advertisement information to be actually transmitted is accumulated, the unique ID of the advertisement information, the country code of the advertisement information, the image for the purpose of the advertisement, the character string, the advertisement display time, the website address information of the advertiser, etc. This is included.

The advertisement index for each application software 375 stores a unique ID of advertisement information for extracting advertisement information to be transmitted from the advertisement information database 370 as many as the number of advertisements received for each application software by a unique ID of the application software. .

In the advertisement transmission history log 380 for each application software, when the Internet advertisement transmission means 300 actually transmits the advertisement information for a specific application software, it records the supporting data such as a unique ID and a transmission time of the advertisement. Can be used at the time of settlement by the number of sending with the advertiser.

In the application log for each application software 385, the application software is to leave a record of making a connection request to the Internet advertising transmission means 300 when the user means 400 is activated. This record can be used as basic information that certain application software is being run at a certain frequency among the general public, and can be provided to advertisers as information for placing an advertisement.

FIG. 5 shows the configuration of the user means shown in FIG. 1, which includes a central processing unit 410, a RAM unit 420, a ROM unit 440, a video control unit 430, a video monitor 435, an operating system unit 450, Network unit 460, data storage unit 470, and input means 490 and the like. At this time, the network unit 460 is connected to the development means, the application software distribution means for Internet advertising 200 and the Internet advertising transmission means 300, respectively.

Since the above components are the same as those of the developer means 100 described with reference to FIG. 2, the description of the components having the same names will be omitted.

Here, the user in the user means 400 can access the development means and the application software distribution means for Internet advertising 200 using a web browser to receive the application software required by the user, and the application software thus distributed ( 480 is stored in the data storage 470, and the user can use this application software at any time.

6 shows the development means 190 and the application software development environment 180 stored in the data storage of the developer means after the developer has distributed the developer means.

Components of the application software development environment 180 include a compiler 181, a linker 182, an editor 183, a screen designer 184, a debugger 185 and a usable component 187, and the like. The development means 190 includes a manual 191, a reference 192, an example program 193, and an internet advertisement function part 194.

First, the application software development environment 180 is typically a form in which a developer purchases a product of a software company that sells a development tool, and stores the data in a data storage unit through an installation operation in its developer means 100. Application software for developing application software.

This typically includes a compiler 181 for translating the program code described by the developer into machine language so that the central processing unit can understand it, a linker 182 for merging several machine language programs and libraries or components into one complete program, and a program. Editors or editors (183) to edit code, screen designers (184) to design screen forms for programs, and debuggers (185) to help diagnose or interpret program errors. Of usable components 187 are included.

The usable part 187 includes an API-Application Program Interface (API-Application Program Interface) for easy access to the functions basically provided by the operating system, parts included in the purchased development environment, and externally needed by the developer. It is composed of parts purchased and added, parts developed and developed by developers, etc., which are various forms such as program code form, reusable library, reusable dynamic linking library (DLL), components, and control. May exist.

The available parts 187 may be applied to the part of the application software to be developed during the application software development process. Techniques for including such methods are well known facts that can be readily applied by those skilled in the art of developing application software.

In addition, the development means 190 distributed by the developer illustrated in FIG. 6 includes a manual 191 containing development guidelines for the developer and a description of the input data and output data of each function by the developer during application software creation. Reference 192, the program source code developed by applying this development means is composed of an open example program 193 and the Internet advertising functional part 194.

At this time, the developer can use the application software that he / she already developed or the application software that he / she wants to develop, and the application software development environment in which the Internet advertisement function part 194 is used by him / her if the revenue from the advertisement order is expected. Included in the usable part 187 in the 180, the Internet advertisement function part 188 is added to the existing developed application software, or modified or developed new application software including the same.

7A to 7C illustrate an internal structure diagram, a thread structure diagram, and a screen configuration diagram of each application software including an Internet advertisement function.

FIG. 7A shows the internal structure of the application software 480 including the main program 481 and the components for the inherent role of the application software 480 and the Internet advertisement function component 188.

As shown in Fig. 7A, the developed application software includes a main program 481 developed by the developer for the main purpose of the software, various user function components 187 selected by the developer as needed, and distributed development means. The included Internet advertising function part 188 is built together. At this time, in each process of the main program 481, or in each process of the built-in parts, the main program 481 and each part function with each other by a method such as a shared memory, an event, a message, a callback function, or the like. You can ask, receive the results, or check each other's status.

7B shows the thread structure of each software including Internet advertisement function.

The application software 480 is a main thread 482 for performing its own purpose, and a thread (1, 2, ..... n) inside a functional part that is developed and included or included by a developer according to a need of a function implementation. In addition, the Internet advertisement function thread 483 is included.

Here, a thread refers to a program processing unit that can be executed simultaneously in a time-sharing manner in one program, and each thread can be executed in cooperation with another thread or independently.

For example, assuming that you are using software for writing a document, you can edit the current document and print it at the same time, and at the same time, spell checking can be performed internally, with each functioning thread already implemented inside the writing software. Because they work independently or cooperatively with each other.

Threads can usually be implemented by a developer or included in a part when they want to run two unrelated processes simultaneously. Threads have synchronization means between threads that can control each other's performance and status by various methods such as shared memory, callback functions, event messages, etc. Developers can create new threads according to each condition, You can suspend a thread, restart a suspended thread, get status information about a thread, or terminate a thread. This is well known to those skilled in the art who specialize in application software development.

In addition, the Internet advertisement function part 483 is executed independently of the main thread 482 of the application software to independently perform the Internet advertisement function without interfering with the main purpose function of the application software. ) To run advertising functions within your own thread without conflicting with the original functionality of the application software.

7C shows an example of the screen configuration of the software including the Internet advertising function.

As shown in FIG. 7C, a general application program includes a program title bar 484, a menu area 485, a work area 486 and 487 divided into one or a plurality, and a status bar 488. The application software 480 for Internet advertising is characterized in that the Internet advertising area 489 is positioned at the location and size determined by the developer.

Of course, the developer may omit the elements of a specific screen according to the purpose of the application software to be developed by him, and may add screen elements such as a tool bar and a dialog bar although not shown in FIG. 7C. In any case, however, the application software for Internet advertising should have an Internet advertising area 489 in a specific part of the screen, which is generated by executing the Internet advertising function part 188 and this part as shown in Figs. 7A and 7B. Being used by the Internet Advertising Function Thread 483. The Internet advertising area 489 may be inserted into the screen of the application software after its location and size are determined at the developer's discretion.

8A and 8B are flowcharts for describing an operation state of the Internet advertisement function component included in the application software according to the present invention.

First, when the application software for Internet advertising is started by the user in step S500, the Internet advertising function component included in the application software determines whether the user means started by the user can access the Internet. If it is impossible, the function is terminated, and if access to the Internet is possible, in step S510, access to the Internet advertisement transmission means built in the Internet advertisement function part is attempted. The unique ID information and the country code of the operating system where the application software is running are inserted.

Subsequently, in step S520, it is determined whether the Internet access is successful. If it is determined that the Internet access is successful, in step S530, a connection success response is received from the Internet advertisement transmission means, and whether or not there is an advertisement received in the application software and the country code. By sending the full text and interpreting it, the Internet advertising functional part can decode the success of the connection. At this time, if it is determined that the Internet connection was not successful, the process returns to step S510.

If it is determined in step S530 that the advertisement is received in the application software including the user through the advertisement order information in the connection response from the Internet advertisement transmission means, the Internet advertisement functional part in step S540 requests the advertisement information from the Internet advertisement transmission means. do.

Subsequently, in step S550, it is determined whether the reception of the Internet advertisement information is successful. If it is determined that the Internet advertisement information has been successfully received, in step S560, the image information included in the Internet advertisement information, the address of the advertiser website, and the time to display the advertisement are determined. In addition to separating the information and the like, a timer based on the time information for displaying the advertisement is set. At this time, if it is determined in step S550 that the reception of the Internet advertisement information has failed, the process returns to step S540.

In step S570, the Internet advertisement information is displayed in the Internet advertisement area of the application software screen with the timer set.

On the other hand, the operating system is capable of multi-processing which can simultaneously execute several application software in one user means, so that the Internet advertisement display portion may be disturbed by other application software.

In addition, when the user has not used the user means for a long time, the state of the user means may be changed to a power saving mode for starting or saving a screen saver for protecting the video monitor. In this case, the Internet advertisement cannot be displayed on the screen. The operating system generates a message about this situation and informs the application software or the Internet advertisement function part of the contents, thereby identifying the state of the advertisement display portion. Can be.

In step S580, it is determined whether the advertisement area can be displayed on the screen in the application software screen. If it is determined that the advertisement display area is not displayed on the screen by the above mechanism, in step S590, the set timer is stopped. do. Thereafter, in step S600, it is again determined whether the advertisement area can be displayed on the screen of the application software. If it is determined that the advertisement area is displayed on the screen, the advertisement area is again displayed in the application software screen in step S610. It will wait until it is displayed in front of and restart the timer.

In operation S620, it is determined whether the user clicks on the advertisement area. When the advertisement content that is interesting to the user is displayed in the advertisement display area, when the user clicks on the portion with the mouse, event information about the click is displayed by the operating system on the Internet. It is delivered to the advertising function part, so that the user can know that the user clicks on the advertisement display area. Therefore, in step S630, the web browser installed in the user means is executed using the web address of the advertiser included in the advertisement information as the initial address.

Subsequently, in step S640, it is determined whether or not the preset time time has expired. If it is determined that the preset time time has expired, the fact is notified to the Internet advertisement function part by the operating system, and in step S650, the Internet advertisement function is determined. The part resets the timer and continues to request the internet advertisement transmission means for new advertisement information. As a result, the Internet advertisement function component included in the application software continuously performs the Internet advertisement function when the application software is in use.

As described above, according to the Internet advertising method using the application software presented in the present invention has the following effects.

First, Internet advertising can be performed only by a web browser. However, this method enables internet advertising in application software.

Second, the application software developer can distribute the application software for free or at a low price by advertising revenue received from the application software.

Third, the general user can use the application software with the advertisement function for free or at a low price.

Fourth, in the case of an Internet advertisement on a general web browser, once the advertisement is posted, the advertisement content cannot be changed subjectively, but according to the present invention, advertisement information for a designated time is displayed and new advertisement information is repeatedly repeated after the designated time. I can publish it.

Claims (2)

In the Internet advertising method by starting the Internet advertising function parts contained in the application software on the Internet system consisting of the developer means, the development means and the application software distribution means for the Internet advertising, the Internet advertising transmission means and the user means, When the application software for internet advertisement is started by a user, accessing the Internet by the user means to access the Internet advertisement transmission means in the Internet advertisement functional part; Requesting internet advertisement information received from application software connected to said internet advertisement transmission means; Separating the advertisement information by the Internet advertisement information and setting a timer based on time information to be displayed in an advertisement; Displaying the Internet advertisement information in an Internet advertisement area of an application software screen with the timer set; Stopping the preset timer when the advertisement area is not displayed on the screen of the application software, waiting for the advertisement area to be displayed on the front of the application software screen, and then resetting the timer; When the user clicks on the advertisement area while the timer is reset, transmitting click recognition to the internet advertisement function part and executing a web browser installed in the user means; When the predetermined timer is terminated, the application software includes a step of notifying the Internet advertisement function part of the Internet advertisement function part by the operating system and resetting the timer to request the new advertisement information to the Internet advertisement transmission means. Internet advertising method. The application software according to claim 1, wherein if the advertisement area is not displayed on the screen while performing the Internet advertisement in the user means, the application software further displays advertisement information for the remaining designated time without accumulating accumulation of advertisement execution time. Internet advertising method used.