JP2002099819A - Advertisement system using computor - Google Patents

Abstract

PROBLEM TO BE SOLVED: To attract an interest to an advertisement by displaying an advertisement with game feeling on a user screen and by distributing prize money or a prize with winning, election or the like of a game. SOLUTION: A program is installed in a computor 2A of a user 2 from a server 8 side via an information transmission medium, plural window-like areas 6a, 6b, 6c of a slot machine are displayed on a computor screen 5 installed with the program, various kinds of advertisements are displayed intermittently in the respective areas, information is transmitted to the server 8 side when the advertisements displayed in the plural window-like areas 6a, 6b, 6c of the slot machine get consistent, or are brought into a prescribed combination, and the prize or the money corresponding to the information is awarded from the server 8 side or a sponser 9 side.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

[0001] The present invention relates to an advertising system using a computer.

[0002]

2. Description of the Related Art When a predetermined homepage is called during computer communication via the Internet or the like, a banner advertisement such as a company or product is posted on the terminal screen of a general user (user) of the computer, and the user is notified of the company, Advertising methods that appeal products and the like are widely used.

[0003] However, a conventional banner advertisement is effective only for a company, a product, or a computer user who is interested in the advertisement, but an indifferent user does not try to see the banner advertisement. Further, it is well known that it is impossible to attract such users' interests, to enhance the image of an advertiser (for example, a company), or to urge the purchase of a product or the like.

[0004]

SUMMARY OF THE INVENTION The present invention has been proposed in view of the above-mentioned problems of the prior art, and it is intended to keep displaying an advertisement on a user's screen while maintaining the interest of the user. The purpose of the present invention is to provide an advertisement system using a computer that can keep attracting customers.

[0005]

According to the present invention, there is provided an advertisement system using a computer, in which a program is installed on a user's computer from a server via an information transmission medium (for example, the Internet), and the program is installed on a computer screen. A plurality of window-shaped areas of the slot machine are displayed and various advertisements are intermittently displayed in each area, and the advertisement displayed in the plurality of window-shaped areas of the slot machine is the same or When a predetermined combination is obtained, that is, when a so-called "winning" combination is reached, the information is transmitted to the server side, and the server side or the advertiser side accepts the money (product, money, etc.) corresponding to the information ) Is sent. Here, in the present specification, the term “server” is used to mean hardware and / or software in general on the provider side of the advertising system according to the present invention.

According to the present invention having the above structure,
First, a program for executing the advertisement system of the present invention is installed on a general user's computer by using a technique such as downloading from a server via an information transmission medium such as the Internet. Since the slot machine-like game in a plurality of slot machine-like window-like areas incorporated in this program is automatically performed, the user can use the computer without interrupting the tasks (business and other tasks) that should be performed. You can enjoy the game on the slot machine for free.

[0007] When the combination of advertisements displayed in the window-like area corresponds to a so-called "win", a prize and a prize are sent based on the score corresponding to the hit. As a result, the user becomes more and more interested in the advertisement displayed in the window-like area, and interest is so high that the conventional banner advertisement cannot obtain. Thereby, a high effect can be exhibited as an advertisement.

Further, when a prize and a prize are sent to a user who has won a "win", if a desired prize is selected from a plurality of prizes, extremely personal data such as "preferences" of the user can be obtained. Can be obtained. If such data on “preferences” can be obtained from many users, it can be used as extremely effective market research data.

[0009] In implementing the advertising system of the present invention, in addition to a general computer terminal, a mobile terminal, a mobile phone, a PHS, a stand-alone computer not connected to the Internet, UHF, VHF, CAT
The present invention can also be implemented by using a TV such as V, BS, or CS. In other words, in this specification, the term “computer” is used to include the various communication devices described above.

When the advertisement system using the computer of the present invention is implemented, when the user clicks on a predetermined section near a plurality of window-shaped areas of the slot machine, an advertisement accompanies the computer screen of the user. It is preferable to be able to play another type of game.

With such a configuration, the on-computer user who is a user can enjoy not only the above-mentioned slot machine game but also other games such as a character breeding game and a bingo game. And, for example, win a bingo game (or bingo,
If a win is made, a predetermined prize / prize can be sent. Even if the program that executes the advertisement system of the present invention is installed in the user's computer, the program may be erased if the user loses interest. However, if the game is configured so that a wide variety of games can be enjoyed as described above, the interests and interests of the user can be maintained forever, so that the possibility of erasing the program is reduced, and the effect of the advertisement is reduced. The duration of the exercise is extended.

[0012] In the advertisement system using the computer according to the present invention, it is preferable that the contents of the advertisement be updated from the server side as needed.

With this configuration, the advertisement system can update the content of the advertisement to be advertised to the latest content in accordance with the intention of the advertiser at any time. At the same time, the user's interest in the advertisement itself can be prevented from fading, the risk that the program that executes the advertisement system of the present invention is erased is reduced, and the period during which the advertisement function is performed is extended. Will be.

Further, in the advertisement system using the computer of the present invention, advertisement creation software is installed from the server side to the advertiser's computer via the information transmission medium, and the advertiser uses the advertisement creation software to create advertisement contents. It is preferable to update.

[0015] With this configuration, the advertiser himself creates the contents of the advertisement by using the advertisement creation software provided from the server side via the information transmission medium such as the Internet, and transmits the advertisement to the user via the server. Can be updated on the computer displayed on the computer. Then, the advertiser can create an advertisement whose content reflects the intention of the advertiser most and display it to general users.

[0016]

DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, an embodiment of an advertisement system using a computer according to the present invention will be described with reference to the accompanying drawings. FIG. 1 shows a block configuration in which the present advertisement system is configured and operated. The advertising system 1 generally denoted by reference numeral 1 includes an advertising software providing server 8, an advertiser company 9 using the advertising system 1, and a general computer user who installs and uses a program of the advertising system. And a computer 2A to be used.

In FIG. 1, an advertisement software providing server 8
Has the functions shown in FIG. 3 and is connected to the advertiser company 9 via the Internet 10 by information communication lines 8d and 9d. The function of the server 8 will be described later in detail with reference to FIG.

As will be described later, the user's computer 2A
A prize or a prize is sent based on the game winning information from the company. In this case, a request for sending a prize is made from the advertising software providing server 8 to the advertiser company 9 via the line 8d.

The line 9d is provided as a route through which the advertiser company 9 pays the advertisement fee to the advertisement software providing server 8. The lines 8d and 9d are divided for explanation, and the actual situation is as shown in FIG.
I'm at the AS.

The advertisement software providing server 8 is displayed to be connected to the user's computer-2A via the Internet 10 by the information communication lines 8a, 8b and 8c. 8B, 8c
May be a single line.

In the system shown in FIG. 1, a line 8a is provided for downloading and installing a program having a game function from the advertisement software providing server 8 to the computer 2A. The method of installing the program for executing the advertisement system of the present invention on the computer 2A is not limited to downloading via the Internet 10;
It is also possible to record the program on a recording medium such as a ROM and provide the medium by mail or the like to install the program.

A line 8b is provided in the system of FIG. 1 in order to transmit information such as a victory of a game and a winning to the advertisement software providing server 8 from the computer 2A.

In the system shown in FIG. 1, a line 8c is provided as a route for confirming a desired item when sending out a prize based on game winning information from the computer 2A to the advertisement software providing server 8.

The lines 8a, 8b and 8c are divided for convenience of explanation, and as described later with reference to FIG. 2, the lines 8a, 8AS are connected to the communication lines 8S and 2AS.
The functions b and 8c may be provided.

In FIG. 1, a computer 2A includes a display screen 5 attached to a computer main body (not shown), a keyboard 7 connected to the computer main body by a line 5a, and a mouse 7 connected to the computer main body by a line 5b.
A. Then, in the computer 2A, the program provided from the advertisement software providing server 8 operates as a background job of business (business performed by application software).

The rectangular window 6 displayed in the upper left corner of the display screen 5 has a plurality of small windows 6a, 6a therein.
b and 6c are windows of a slot machine. In each of the small windows 6a, 6b and 6c, various company advertisements such as a product name and a company name are intermittently changed and displayed. Has become. When the advertisement screens of the small windows 6a, 6b, 6c are stopped at predetermined time intervals, the three small windows 6
If a, 6b, and 6c are the same or a predetermined combination, a so-called "win" (or "winning") is determined, and a prize or a prize is provided. Note that the number of small windows in which an advertisement appears is 3 in the illustrated embodiment.
However, it is not necessary to limit to this.

Here, when the intermittently changing advertisement is stopped, by clicking on the small window (one of the small windows 6a, 6b, 6c) on which the advertisement of interest is displayed, It is linked to the homepage of the advertising company. Although not shown, a normal banner advertisement may be provided in the area inside the window 6.

Here, when the user's computer 2A is not connected to the Internet, information indicating "hit" is recorded on a recording medium such as an FD or a CD-ROM, and the medium is sent. You can claim prizes and prizes. In addition, UHF, VHF, CATV, BS, CS, etc.
When a television receiver is used, a part or the entire TV screen can be used.

In FIG. 2, a plurality of advertiser companies 9A,
9B, 9C, etc. and a plurality of computers-users 2A, 2
B and the like are shown connected to the advertisement software providing server 8 via the Internet 10.

FIG. 3 shows functions or work items required by each of the advertisement software providing server 8 and the advertiser company 9.
The block is displayed.

The advertisement software providing server 8 includes an advertiser company 9
In between, the billing material and its transmission function 81, usually the billing amount receiving function 82 by electronic money approval (however, other settlement systems can be used) 82, A function 83 for transmitting necessary advertisement creating software, a data transmitting function 84 for a prize won in the game and a winning user, creation of a program content to be installed on the computers 2A, 2B, 2C of a plurality of computer users 2; Content creation of advertising software, advertisement display time in slot games,
It is configured to exhibit a function 85 for creating the contents of the expression probability and the winning probability, and for creating the contents of a bingo game, a character training game, and the like, which will be described later. And these features are:
For example, it is executed by communicating with the advertiser company 9 via the Internet 10.

The advertisement software providing server 8 has a function 86 for updating the winning prize list with the general computer user 2 in addition to the function exhibited with the advertiser company 9 described above. A function 87 for changing the advertisement content according to gender and age group, a function 88 for installing the program contents in the function 85 on the computers 2A, 2B, 2C,..., And a function 89 for updating information relating to the advertisement on the user side are exhibited. It is configured as follows. These functions are, for example, Internet 1
The communication is performed with the computer user 2 via the Internet.

Advertiser company 9 (each of a plurality of advertiser companies)
The advertisement requesting operation 91 via the homepage to the advertisement system 1 of the present invention, the display time of the advertisement in the slot game and its occurrence probability requesting operation 92, the software receiving and the content creating / transmitting operation 93 for the advertisement content creation,
A task 94 for receiving billing information and making a payment decision for electronic money payment (for the server 8 side) and a task 95 for receiving data relating to a prize / user (computer user) 2 for winning a game are performed on the advertisement software providing server 8. Run. Each of these operations is performed by communicating with the server 8 via the Internet 10.

Regarding the sending of the prize, the advertisement software providing server 8 receives the prize sending request from the computers 2A, 2B, 2C, etc. and the advertiser based on the information from the advertising software providing server 8. A work 96 in which the company 9 sends information (for example, a prize arrival schedule, an inventory when a plurality of prizes exist, etc.) to the computer user 2 96.
Is executed by performing communication via the Internet 10. The product and the prize are sent separately by mail, home delivery, or the like.

FIG. 4 shows the functions exhibited by the computers 2A, 2B, 2C (of the users) in which the programs provided by the advertisement software providing server 8 are installed, in the slot game block 60, the character breeding block 70, and the bingo block 50. It is divided and displayed.

The slot game block 60 includes a basic game function 61 (three small windows 6) as a slot machine.
basic functions necessary to execute a so-called "hit" game if the figures a, 6b and 6c are stopped in the same or a predetermined combination), a memory holding function 62 for storing advertisement contents, A memory holding function 63 for storing the time at which an advertisement is displayed in each small window, an advertisement appearance probability memory holding function 64, information on an advertisement appearance slot (position) (a specific product of a specific advertiser company is displayed in any window). Information, such as information on whether a new product advertisement of a specific advertiser company is displayed in which window and for how many seconds, etc. A function of holding a memory for storing 67, a function of changing the display area of the slot game (for example, a function of enlarging the game display to fill the display screen 5 at the time of the screen saver operation) 68 Function to enable the transmission and selection of the winning prize of winning information 69, function 60H, so as to demonstrate that access by clicking on the advertising products or advertising company in the slot game to the home page, composed.

The character breeding block 70 has a function 72 for determining whether the character breeding simulation is ON or OFF (that is, whether or not the breeding simulation is operating). 71, a function that keeps the breeding character on the screen, a function 73 that jumps out to the display screen 5 outside the slot machine window 6 when the breeding simulation is ON, feeding for the breeding character, care for the toilet, height and weight management, and care (Game), a breeding simulation function 74 for sleeping and the like, and a function 75 for accessing a homepage of an advertiser company by clicking a predetermined part of the character in the game.

The bingo game block 50 has a basic function 5 as a bingo game (the details of the game will be described later).
1. A function of holding a memory of a bingo card relating to a matrix of numbers at the start of the game 52, a function of holding a memory of each advertisement type 53, a function of holding a memory of appearance probability of an advertisement appearing in the bingo grid 54, in the bingo grid And a function 55 for clicking on an advertisement appearing on the website to access the homepage of the advertiser company 9.

Each of the above game blocks 60, 70, 50
The selection of the route (or transmission line) 41 by the input device KM such as a keyboard and a mouse or the input device 20 such as a portable terminal to the device 40 including the computer 2A,
This is performed by selecting 42 and 43.

The slot machine game operation in the computers 2A, 2B, 2C,... In which the above-described game functions are installed is performed as follows. When the computer user 2 turns on the computer 2A,
As shown in FIG. 1, a slot machine window 6 and small windows 6a, 6b, 6c are displayed on the desktop screen of the display screen 5. The slot machine window 6 can be dragged and moved to an arbitrary position on the display screen 5 in the same manner as a normal icon.

When the computer 2A starts up the tasks to be performed, for example, so-called "word processing software" and proceeds with the work, the slot machine window 6 and the small windows 6a, 6b, 6c are positioned at one corner of the word processing screen. Always remain and start slot games regardless of word processing.
Then, the slot game proceeds regardless of the progress of the word processing operation.

Various corporate advertisements rotate in the small windows 6a, 6b, 6c and stop every time a predetermined time elapses. Then, if the company advertisements of all the small windows are the same when the rotation is stopped, a score is given. In addition, if the corporate advertisement stopped and displayed in all the small windows is a predetermined combination (so-called “role”), a score is obtained. The score is displayed to the computer user 2 or notified by sound.

This score is a target for receiving prize money, and the score information is transmitted to the advertisement software providing server 8 as real time or batch information, and is delivered from the advertiser company 9 to the computer user 2. You.

The prize may be a specific prize or a selection. By selecting a prize or confirming delivery, it is possible to collect address and other user information.

In such a process, the computer user 2
Is interested in the contents of the advertisement, and the advertiser company 9 can obtain information while improving the advertisement effect. Further, the advertisement software providing server 8 can obtain a charge for providing the advertisement in proportion to the time when the product advertisement or the corporate advertisement is displayed from the appearance probability of the prize awarding score.

Next, a mode in which a game different from the slot game is played will be described. A predetermined section Gp is provided near the small window 6c at the right end of the slot machine window 6 in FIG.

When the predetermined area Gp is clicked, the character breeding game shown in FIGS. 5 to 7 and the bingo game shown in FIG. 9 are called up on the display screen 5 and operated.

FIG. 5 shows a state in which the character Cm appears in the slot machine window 6 by clicking the predetermined area Gp. If the training simulation is not performed, this state is continued.

FIG. 6 shows a state in which a growth simulation is performed by a predetermined screen operation. The character Cm jumps out of the window 6 and moves, for example, like a route Rc. Furthermore, it grows by rearing simulation. The basic configuration of this breeding simulation (breeding simulation: breeding game) is the same as that of a conventionally known breeding simulation game. Then, it is also possible to set an option such that a score is given according to the degree of growth. Note that while the character Cm is moving within the screen 5, the original business of the computer 2A is in a pause state.

FIG. 7 is an example of the character Cm. The character Cm may be created by the advertisement software providing server 8, but may be a character of the specific advertiser company 9.

FIG. 9 shows an image of a bingo game. There are various advertisements Pn whose appearance changes in the 5 × 5 grid Mx where the game is played, and a number appears at random positions of the advertisement Pn at regular time intervals and is replaced with the advertisement. In FIG. 9, numerals 1 to 8 resulting from eight appearances of the numerals are arranged on the grid Mx. If the numbers are aligned vertically, horizontally or diagonally, the score will be awarded. In this lattice Mx, there are 12 arrangements in which five numbers are aligned.

The banner advertisements B1, B2,
B3 is displayed as fixed or changed.

FIG. 9 shows a normal planar bingo, but it can also be constructed as a three-dimensional bingo in which 5 × 5 lattices Mx are superimposed on five layers.

FIG. 8 shows a slot game, a character breeding game, and a bingo game displayed on one screen. One of the games can be selected, or the breeding game and the bingo game can be executed simultaneously. ing.

In FIG. 10, the slot game and the breeding game are concurrently performed, and the score of the slot game and the score of the character breeding game can be advanced simultaneously.

The advertisement appearing in each game described above can be updated at any time by the advertisement software providing server 8. As a result, it is possible to freely replace the advertisement with a new advertisement according to the amount of the advertisement order and the intention of the advertiser.

As described with reference to FIG. 4, the contents of the advertisement can be produced independently by the advertiser company in addition to the contents produced by the advertisement software providing server 8 side. . For this purpose, the advertisement creation software is installed on the computer 9A, 9B, 9C,... Of the advertiser company, the advertisement produced by the advertiser is uploaded to the advertisement providing server 8, and the computer 2
A, 2B,...

As described above, the slot machine-like game operates as a background job while application software is open on the user's computer 2A. However, while the work performed by the user using the application software is in one paragraph, for example,
If the area of the window 6 is increased, the appeal as an advertisement is increased. Alternatively, there is also a demand for enjoying a large screen in a bingo game, a training simulation game, or the like. Therefore, in the illustrated embodiment, the display size of the game screen can be automatically changed (increased).

Although the game occupation area is limited while the computer user 2 is continually performing the business, the game occupation screen may be enlarged when the business is originally suspended. Here, the "maximize" button may be clicked. However, in order to automatically enlarge the game display screen, the illustrated embodiment uses the appearance timing of the screen saver.

Referring to FIG. 11, during the original work (in a state where the application software is opened and working), if there is no change on the screen even after a predetermined time has elapsed, the operation is performed by the application software. It is determined that the original task has been interrupted (step S1 is YES), and the display of the game screen is enlarged (step S2). Note that the game returns to its original size by a normal key touch, click, or mouse movement, and returns to the screen by the application software. On the other hand, the screen saver does not operate while the original work is continued (NO in step S1), and the game display screen remains small (step S3).

[0061]

The effects of the present invention will be described below. (1) According to the advertisement system using the computer of the present invention, the computer user who has installed the program provided by the advertisement software providing server can play the game without hindering the original business to be performed using the computer. Can proceed. And a prize can be acquired automatically. As a result, it is possible to obtain high interest in the advertisement from general users. (2) The advertiser (for example, a company) makes an advertisement and
Information about the user can be collected. At the same time, under certain conditions, the advertiser can create the contents of the advertisement by installing software for creating the contents of the advertisement. (3) The server that provides the advertisement can obtain the advertisement fee income. (4) The advertisement in the program installed by the computer user is updated at any time by transmission from the advertisement software providing server, so that the advertisement to the computer user can always be of interest without becoming obsolete. (5) By clicking on a predetermined area displayed near the window-like area of the slot machine displayed on the screen of the computer user, the computer user can select and enjoy various games. . With such a configuration, the interests and interests of the computer user can be continued, so that a situation in which the installed software is deleted can be avoided. (6) Under certain conditions, the contents of the advertisement can be created by the advertiser company, so that the advertisement reflecting the intention of the advertiser company is immediately caught by the computer user via the server.

[Brief description of the drawings]

FIG. 1 is a block diagram showing an embodiment of an advertisement system according to the present invention.

FIG. 2 is a block diagram showing the entire system of FIG. 1 by a plurality of advertisers and a plurality of computer users.

FIG. 3 is a block diagram of functions and work items required by each of an advertisement software providing server and an advertiser company.

FIG. 4 is a block diagram of necessary functions and work items of each program provided by the advertisement system.

FIG. 5 is a computer screen view showing a state where a slot machine window and small windows are displayed as icons on a desktop.

6 is a computer screen diagram showing a state in which the character in the icon of FIG. 5 jumps out on the screen and moves.

FIG. 7 is an example of a character used in FIGS. 5 and 6;

FIG. 8 is a view showing a state in which various games are displayed on a computer screen.

FIG. 9 is a display diagram showing an arrangement of advertisements in a bingo game.

FIG. 10 is a diagram showing an example of a character training game.

FIG. 11 is a flowchart showing a procedure for enlarging the game screen at the operation timing of the screen saver.

[Explanation of symbols]

Pa, Pb, Pc ··· Corporate advertising screen Gp · · · Predetermined area for game selection 1 · · · Advertising system of the present invention 2 · · · Computer users (general users) 2A, 2B, 2C · · · Use of general users Each computer to be operated 5 ... Display screen 6 ... Slot machine window 6a, 6b, 6c ... Small window (a plurality of window-like areas) in the slot machine window 7 ... Keyboard 7A ... Mouse 8 ... Advertising software providing server 8a: Line corresponding to the installation (downloading) route of the advertising software to the computer user 8b: Line corresponding to the game winning, victory information uploading route 8c: Advertising software providing server 8d line corresponding to the prize delivery route from the computer to the computer user. Line corresponding to the route for requesting the advertiser company to deliver the prize to the advertiser 9 ... advertiser company 9a ... line corresponding to the information route regarding the prize delivery from the advertisement software providing server to the computer user 9d ... advertisement Line 10 corresponding to the information route where the main company pays the advertisement fee to the software providing server 10. Internet

──────────────────────────────────────────────────の Continued on the front page (51) Int.Cl. ⁷ Identification symbol FI Theme coat ゛ (Reference) A63F 13/12 A63F 13/12 Z (72) Inventor Daiki Haneda 2-37- Ikejiri, Setagaya-ku, Tokyo 15 Marker Net Co., Ltd. (72) Inventor Yasuhiro Kikuchi 2-37-15 Ikejiri, Setagaya-ku, Tokyo Marker Net Co., Ltd. F-term (reference) 2C001 AA13 AA17 BA01 BB01 BD03 CA01 CA02 CB08 CC01 5B049 BB36 BB49 CC02 DD01 FF03 GG00 GG04 GG08

Claims (3)

[Claims] 1. A program is installed on a user's computer from a server via an information transmission medium, and a plurality of window-shaped areas of a slot machine are displayed on a computer screen on which the program is installed. When various advertisements are displayed intermittently, when the advertisements displayed in the plurality of window-shaped areas of the slot machine become the same or in a predetermined combination, the information is transmitted to the server side, and the server An advertisement system using a computer, wherein a money item corresponding to the information is sent from a side or an advertiser side. 2. The advertisement system according to claim 1, wherein the content of the advertisement is updated at any time from the server side. 3. The advertisement creation software is installed from the server side to the advertiser's computer via an information transmission medium, and the advertiser updates the advertisement content with the advertisement creation software. Advertising system.