JP7106133B2 - GAME DEVICE, GAME DEVICE PROGRAM, GAME DEVICE CONTROL METHOD, AND DISTRIBUTION SYSTEM - Google Patents

Description

The present invention relates to a game device, a game device program, a game device control method, and a distribution system.

In recent years, video distribution services have become widespread. In general, video distribution services display videos in the video display area of the video distribution web screen, and display banners in the advertisement display area provided separately from the video display area of the video distribution web screen. Advertisements such as advertisements are displayed (see, for example, Patent Document 1).

JP 2009-130504 A

However, when an advertisement is displayed in an advertisement display area different from the video display area where the video is displayed on the video distribution web screen as in the conventional technology, the viewer watching the video may not notice the existence of the advertisement. was there.

The present invention has been made in view of the circumstances described above, and makes it possible to make a viewer watching a video on a video distribution web screen aware of the presence of an advertisement displayed on the video distribution web screen. Provide technology as one of the issues to be resolved.

In order to solve the above problems, a program according to one aspect of the present invention is a program for a game device capable of communicating with a distribution server that distributes moving images to a terminal device and capable of executing a game, a progress unit for causing a processor of a game device to progress the game, and generating situation information regarding the situation of the virtual space related to the game based on the progress result of the game; a generating unit that generates moving image information including a game image; When the distribution server distributes the game animation and the first specific advertisement related to the first commercial material to the terminal device, the distribution server distributes the game video and the first specific advertisement related to the first commercial material to the virtual space. characterized by incorporating a first advertisement.

A program according to another aspect of the present invention is a program for a game device capable of communicating with a distribution server that distributes moving images to a first terminal device and a second terminal device and capable of executing a game. a progress unit for causing the processor of the game device to progress the game, and generating situation information indicating the situation of the virtual space related to the game based on the progress result of the game; and based on the situation information, Functioning as a generating unit for generating moving image information including game images related to the game, the progress unit causes the game device to transmit the game moving image generated based on the moving image information to the distribution server. The distribution server distributes the game video and a first specific advertisement related to a first product to the first terminal device, and distributes the game video and a second product to the terminal device. When distributing a related second specific advertisement to the second terminal device, the first advertisement related to the first product and the second product are distributed to the virtual space. and a second advertisement associated with the

Further, a game device according to an aspect of the present invention is a game device capable of communicating with a distribution server that distributes moving images to terminal devices and capable of executing a game, wherein a progress unit that generates situation information indicating the state of the virtual space related to the game based on progress results; and a generation unit that generates video information including game images related to the game based on the situation information. wherein the game device supplies a game video generated based on the video information to the distribution server, and the distribution server distributes the game video and a first product related to each other; characterized in that, when distributing a first specific advertisement to the terminal device, the first advertisement related to the first commercial material is incorporated into the virtual space.

Further, a method for controlling a game device according to an aspect of the present invention is a method for controlling a game device capable of communicating with a distribution server that distributes moving images to a terminal device and capable of executing a game, the game device comprising: a processor for progressing the game and generating situation information indicating the situation of the virtual space related to the game based on the progress result of the game; and a game related to the game based on the situation information and a generating unit that generates moving image information including an image, and the advancing unit causes the game device to supply the game moving image generated based on the moving image information to the distribution server and distribute the game moving image to the distribution server. When the server distributes the game animation and the first specific advertisement related to the first product to the terminal device, the first advertisement related to the first product is distributed to the virtual space. 1 advertisement.

A distribution system according to an aspect of the present invention is a distribution system including a distribution server that distributes moving images to terminal devices, and a game device that can communicate with the distribution server and can execute a game. the game device includes a progression unit that advances the game and generates situation information indicating the situation of a virtual space related to the game based on the progress result of the game; and a generation unit that generates video information including a game image according to the above, wherein the progress unit supplies the game video generated based on the video information to the distribution server by the game device, and the When the distribution server distributes the game animation and the first specific advertisement related to the first commercial material to the terminal device, the distribution server distributes the game video and the first specific advertisement related to the first commercial material to the virtual space. characterized by incorporating a first advertisement.

1 is an explanatory diagram showing an example of an overview of a video distribution system Sys according to an embodiment of the present invention; FIG. FIG. 10 is an explanatory diagram showing an example of a game moving image HMV for display; FIG. 10 is an explanatory diagram showing an example of a video distribution screen GG; 2 is a block diagram showing an example of the configuration of the game device 10; FIG. 2 is a diagram showing an example of the hardware configuration of the game device 10; FIG. 3 is a block diagram showing an example of the configuration of distribution server 30. FIG. 3 is a diagram showing an example of a hardware configuration of distribution server 30. FIG. 3 is a block diagram showing an example of the configuration of an advertisement management server 50; FIG. 3 is a diagram showing an example of a hardware configuration of an advertisement management server 50; FIG. It is a figure which shows an example of a data structure of advertisement distribution information table TBL1. It is a figure which shows an example of a data structure of advertisement distribution information table TBL1. It is a figure which shows an example of a data structure of advertisement distribution information table TBL1. 4 is a sequence chart showing an example of the operation of the moving image distribution system Sys; 4 is a sequence chart showing an example of the operation of the moving image distribution system Sys; FIG. 10 is an explanatory diagram showing an example of a video distribution screen GG; FIG. 10 is an explanatory diagram showing an example of a video distribution screen GG; FIG. 10 is an explanatory diagram showing an example of a video distribution screen GG; FIG. 10 is an explanatory diagram showing an example of a video distribution screen GG; FIG. 10 is an explanatory diagram showing an example of a video distribution screen GG; 4 is a flow chart showing an example of the operation of the game device 10; 4 is a flow chart showing an example of the operation of the game device 10; FIG. 11 is a block diagram showing an example of a configuration of a distribution server 30 according to modification 1; It is a figure which shows an example of a data structure of viewer management table TBL2. It is a figure which shows an example of a data structure of banner display information table TBL3. 10 is a sequence chart showing an example of the operation of the moving picture distribution system Sys according to Modification 1. FIG. 10 is a sequence chart showing an example of the operation of the moving picture distribution system Sys according to Modification 1. FIG. FIG. 10 is an explanatory diagram showing an example of a video distribution screen GG; FIG. 10 is an explanatory diagram showing an example of a video distribution screen GG;

BEST MODE FOR CARRYING OUT THE INVENTION Hereinafter, embodiments for carrying out the present invention will be described with reference to the drawings. In each drawing, the dimensions and scale of each part are appropriately different from the actual ones. In addition, since the embodiments described below are preferred specific examples of the present invention, they are subject to various technically preferable limitations. It is not limited to these forms unless stated otherwise.

[A. embodiment]
Embodiments of the present invention will be described below.

[1. Overview of Video Distribution System]
FIG. 1 is an explanatory diagram for explaining an overview of the moving picture distribution system Sys according to this embodiment. Hereinafter, an overview of the moving image distribution system Sys will be described with reference to FIG.

As illustrated in FIG. 1, the video distribution system Sys includes a game device 10 capable of executing a baseball game (an example of a “game”), a distribution server 30 capable of communicating with the game device 10 via a network NW, a network Advertisement management server 50 (an example of a “management server”) capable of communicating with game device 10 and distribution server 30 via NW, and a plurality of terminal devices 70-1 to 70 capable of communicating with distribution server 30 via network NW -M (M is a natural number of 2 or more). Hereinafter, among the plurality of terminal devices 70-1 to 70-M, the m-th terminal device 70 may be referred to as a terminal device 70-m (m is a natural number that satisfies 1≦m≦M).

In this embodiment, the game device 10 can display a moving image related to a baseball game being executed on the game device 10 on the display unit 21 provided in the display device 20 that can communicate with the game device 10 . . Below, the game apparatus 10 may refer to a video related to a baseball game to be displayed on the display unit 21 as a "display game video HMV" (see FIG. 2). In this embodiment, the display game moving image HMV is an example of a "game image". In this embodiment, the display game moving image HMV may be a display still image that is updated every unit period (for example, a period of 1/60th of a second). Here, the display still image is a still image displayed on the display unit 21 in each unit period.
In addition, in the present embodiment, the game device 10 can supply the distribution server 30 with a moving image related to the baseball game being executed on the game device 10 . Below, the video relating to the baseball game, which is supplied by the game device 10 to the distribution server 30, may be referred to as a "distribution game video MV" (see FIG. 3). In this embodiment, the game animation MV for distribution is an example of a "game animation." In this embodiment, the game moving image MV for distribution may be a still image for distribution updated every unit period. Here, the distribution still image is a still image that the game device 10 supplies to the distribution server 30 in each unit period.
In the present embodiment, it is assumed that the distribution game moving image MV is a moving image generated based on the display game moving image HMV, and is a moving image obtained by lowering the resolution of the display game moving image HMV. It is not limited to such a mode. For example, the game animation MV for distribution may be the same animation as the game animation HMV for display.

In addition, in this embodiment, the case where the game device 10 is a home-use game machine is assumed as an example. However, any information processing device can be adopted as the game device 10 . For example, the game device 10 may be a commercial game device installed in a store or amusement facility, or a mobile device such as a mobile phone or a smart phone, or a stationary personal computer or the like. type information equipment.

In the present embodiment, when the distribution server 30 is supplied with the game video MV for distribution from the game device 10 and receives a distribution request for the game video MV for distribution from the terminal device 70-m, the terminal device 70-m , the game animation MV for distribution supplied from the game device 10 is distributed. Further, when the distribution server 30 receives a distribution request for the video distribution screen GG for displaying the distribution game video MV from the terminal device 70-m, the distribution server 30 transmits the video distribution screen GG to the terminal device 70-m. Distribute (see FIG. 3). Although the details will be described later, the distribution server 30 may include a banner image BN (an example of a "first specific advertisement") in the video distribution screen GG distributed to the terminal device 70-m.

As illustrated in FIG. 1, the terminal device 70-m includes a display section 71-m. When the distribution server 30 distributes the game video MV for distribution, the terminal device 70-m causes the display unit 71-m to display the game video MV for distribution.
Any information processing device that can be connected to the Internet, such as a smart phone, a mobile phone, or a personal computer, can be used as the terminal device 70-m.

In this embodiment, the advertisement management server 50 supplies the distribution server 30 with information necessary for the distribution server 30 to distribute the banner image BN, and the game device 10 distributes the game video MV for distribution. The game device 10 is supplied with the information necessary to incorporate the video advertisement AD described later.

[2. Outline of video generated in video distribution system]
Hereinafter, various moving images generated in the moving image distribution system Sys will be described with reference to FIGS. 2 and 3. FIG.

FIG. 2 is an explanatory diagram for explaining an example of an overview of the display game moving image HMV generated by the game device 10. As shown in FIG.

As illustrated in FIG. 2, the display game moving image HMV according to the present embodiment is a moving image showing how a baseball game progresses in a virtual space FD such as a virtual baseball field.
Specifically, in the display game animation HMV according to the present embodiment, for example, the pitcher character CR1 pitches the ball object OB1, the batter character CR2 uses the bat object OB2, and the pitcher character CR1 throws the ball object OB1 in the virtual space FD. It shows how the thrown ball object OB1 is hit back. Also, the display game moving image HMV according to the present embodiment shows, for example, a spectator character CR3 watching a baseball game in the virtual space FD.

Also, the display game animation HMV according to the present embodiment may include one or more animation advertisements AD (K is a natural number of 1 or more). In this embodiment, the video advertisement AD (an example of the "first advertisement") may be a still image or a moving image displayed in a game element existing in the virtual space FD, or may be a still image or a moving image displayed in the virtual space FD. It may be voice. Here, the game elements that exist in the virtual space FD are concepts that include, for example, characters, objects, and environmental constructs that exist in the virtual space FD. Further, in the present embodiment, the environmental constituents of the virtual space FD are, for example, the constituent elements of the virtual baseball stadium existing in the virtual space FD, such as the ground of the baseball stadium and the back net of the baseball stadium. good too.
Hereinafter, when the moving image advertisement AD is a still image or a moving image displayed in a game element existing in the virtual space FD, the moving image advertisement AD may be referred to as "image advertisement AD-g". Further, hereinafter, when the video advertisement AD is a sound existing in the virtual space FD, the video advertisement AD may be referred to as "audio advertisement AD-s".
FIG. 2 illustrates a case where the image advertisement AD-g is a still image displayed on the backnet EV of a virtual baseball stadium, and the audio advertisement AD-s is a voice produced by the spectator character CR3. there is

FIG. 3 is an explanatory diagram for explaining an example of an overview of the video distribution screen GG supplied by the distribution server 30 to the terminal device 70-m.

As shown in FIG. 3, the moving picture distribution screen GG includes a moving picture reproducing section MP and a banner image BN.
Of these, the video playback unit MP has a playback start button ST, and when the playback start button ST is pressed at the timing when the distribution server 30 is distributing the game video MV for distribution, the game video MV for distribution is displayed. Reproduce. In addition, the moving image reproduction unit MP is provided with a full screen display button ZG, and when the full screen display button ZG is pressed while the moving image reproduction unit MP is reproducing the distributed game animation MV, the moving image reproduction unit MP is enlarged so as to cover the entire display section 71-m.
Also, the banner image BN is a still image or moving image relating to an advertisement for goods or services. In this embodiment, the distribution server 30 arranges the banner image BN in an area of the moving image distribution screen GG that is different from the area where the moving image reproducing portion MP is displayed. However, the present invention is not limited to such an aspect, and the distribution server 30 superimposes the banner image BN on the area in which the moving image reproduction section MP is displayed in the moving image distribution screen GG, for example, You can place it as a pop-up image.
In addition, hereinafter, goods and services may be collectively referred to as "merchandise". The product indicated by the banner image BN is an example of the "first product".

Although the details will be described later, the game device 10 according to the present embodiment displays the banner image BN when the distribution server 30 displays the moving image distribution screen GG including the banner image BN on the display unit 71-m. A video advertisement AD related to the product indicated by BN is incorporated into the distributed game video MV. Therefore, according to the present embodiment, for example, even when a viewer viewing the game video MV for distribution on the display unit 71-m is concentrating on watching the game video MV for distribution, the video The presence of the advertisement AD makes it possible to arouse interest in the merchandise indicated by the banner image BN. Further, according to the present embodiment, for example, when the viewer viewing the distributed game video MV on the display unit 71-m presses the full-screen display button ZG to enlarge and display the video playback unit MP. Even so, the presence of the video advertisement AD makes it possible to make the user aware of the merchandise indicated by the banner image BN.
That is, according to the present embodiment, when the distribution server 30 displays the video distribution screen GG including the banner image BN on the display unit 71-m, the game device 10 displays the distribution game video MV. Therefore, in order to incorporate the video advertisement AD related to the product indicated by the banner image BN, compared to the mode in which the video advertisement AD is not incorporated into the game video MV for distribution, the viewers of the game video MV for distribution are more likely to see the banner image BN In addition, it is possible to increase the possibility that viewers of the distributed game video MV will click the banner image BN.

[3. Functions of video distribution system]
Hereinafter, functions of the game device 10, the distribution server 30, and the advertisement management server 50 will be described with reference to FIGS. 4 to 12. FIG.

FIG. 4 is a functional block diagram showing an example of the configuration of the game device 10. As shown in FIG.

As shown in FIG. 4, the game device 10 executes communication between a control unit 100 that controls each unit of the game device 10, a storage unit 130 that stores various information, and a distribution server 30 and an advertisement management server 50. and an operation unit 150 for accepting an operation by the user of the game device 10 .

As shown in FIG. 4 , the control section 100 includes a game control section 110 and a device control section 120 .
Of these, the game control unit 110 progresses the baseball game, and the game progress unit 111 (an example of the “progress unit”) generates progress information JG (an example of the “status information”) indicating the progress result of the baseball game. and a video information generation unit 112 (an example of a “generation unit”) that generates display game video information JHM (an example of “video information”) indicating a display game video HMV based on the progress information JG. Prepare.
The progress information JG is information that exists in the virtual space FD when the states of various game elements existing in the virtual space FD change with the progress of the baseball game, or when sounds occur in the virtual space FD. This is information for managing the states of various game elements and sounds in the virtual space FD. Specifically, in this embodiment, the progress information JG includes, for example, the position, shape, posture or orientation, color, pattern, movement speed, and movement direction of game elements in the virtual space FD, and the virtual space FD. It is information that includes part or all of the audio that exists in the Further, the game moving image information for display JHM may be information indicating a still image for display updated every unit period (information indicating a still image for display updated every unit period in real time), It may be information indicating a set of a plurality of display still images corresponding one-to-one with a plurality of unit periods (information indicating a set of a plurality of display still images accumulated over a plurality of unit periods). , information indicating the voice in the virtual space FD may be added to these information. Here, the display still image is a still image representing the state of various game elements in each unit period and the virtual space FD in each unit period.
In addition, the device control unit 120 generates game moving image information for distribution JMV indicating the game moving image MV for distribution based on the game moving image information for display JHM. Here, the game moving image information for distribution JMV may be information indicating a still image for distribution updated for each unit period (information indicating a still image for distribution updated for each unit period in real time). , information indicating a set of a plurality of still images for distribution corresponding one-to-one with a plurality of unit periods (information indicating a set of a plurality of still images for distribution accumulated over a plurality of unit periods). However, it may be information obtained by adding information indicating the voice in the virtual space FD to these information. Here, the still image for distribution may be a still image obtained by lowering the resolution of the still image for display, or may be the same still image as the still image for display.

As shown in FIG. 4, the storage unit 130 stores a game program PG-G and a device control program PG-S. Of these, the game program PG-G is an example of a "program" and is an application program for the game device 10 to execute the baseball game. Also, the device control program PG-S is an operation system program for the control section 100 to control each section of the game device 10 .

FIG. 5 is a configuration diagram showing an example of the hardware configuration of the game device 10. As shown in FIG.

As shown in FIG. 5, the game device 10 has a processor 1000 that controls each part of the game device 10, a storage device 1001 that stores various information, and an external device that exists outside the game device 10. and an input operation device 1003 for receiving operations by the user of the game apparatus 10 .
Of these, the storage device 1001 includes a volatile memory such as a RAM (Random Access Memory) that functions as a work area for the processor 1000, and an EEPROM ( (Electrically Erasable Programmable Read-Only Memory) and/or nonvolatile memory, and provide a function as the storage unit 130 .
The processor 1000 also includes, for example, one or more CPUs (Central Processing Units). The processor 1000 functions as the game control unit 110 by executing the game program PG-G stored in the storage device 1001 and operating according to the game program PG-G. The processor 1000 also functions as the device control unit 120 by executing the device control program PG-S stored in the storage device 1001 and operating according to the device control program PG-S.
Note that the processor 1000 includes a GPU (Graphics Processing Unit), a DSP (Digital Signal Processor), or an FPGA (Field Programmable Gate Array), etc., may be configured including hardware. In this case, part or all of the game control unit 110 and the device control unit 120 implemented by the processor 1000 may be implemented by hardware such as a DSP.
Further, the communication device 1002 is hardware for communicating with an external device existing outside the game device 10 via one or both of a wired network and a wireless network, and provides a function as the communication unit 140. do.
Also, the input operation device 1003 is, for example, an operation button, and provides a function as an operation unit 150 that receives operations of the user of the game device 10 . The input operation device 1003 may be composed of one or more devices including some or all of pointing devices such as operation buttons, a touch panel, a keyboard, a joystick, and a mouse.

FIG. 6 is a functional block diagram showing an example of the configuration of the distribution server 30. As shown in FIG.

As shown in FIG. 6, the distribution server 30 includes a control unit 300 that controls each unit of the distribution server 30, a storage unit 330 that stores various information, a game device 10, an advertisement management server 50, and a terminal device 70-. and a communication unit 340 for performing communication with m.

As shown in FIG. 6, the control unit 300 provides an acquisition unit 310 that acquires the distribution game moving image information JMV from the game device 10, and a game distribution indicated by the distribution game moving image information JMV to the terminal device 70-m. and a distribution unit 320 for distributing the moving image MV.
Further, as shown in FIG. 6, the storage unit 330 stores a server control program PG-SH for controlling each unit of the distribution server 30. FIG.

FIG. 7 is a configuration diagram showing an example of the hardware configuration of the distribution server 30. As shown in FIG.

As shown in FIG. 7, the distribution server 30 has a processor 3000 that controls each part of the distribution server 30, a storage device 3001 that stores various information, and an external device that exists outside the distribution server 30. and a communication device 3002 of.
Of these, the storage device 3001 stores one or both of a volatile memory such as a RAM that functions as a work area for the processor 3000 and a nonvolatile memory such as an EEPROM that stores various information such as the server control program PG-SH. and provides a function as the storage unit 330 . Also, the processor 3000 includes, for example, one or more CPUs. The processor 3000 functions as the control unit 300 by executing the server control program PG-SH stored in the storage device 3001 and operating according to the server control program PG-SH. Also, the communication device 3002 is hardware for communicating with an external device existing outside the distribution server 30 and provides a function as the communication unit 340 .

FIG. 8 is a functional block diagram showing an example of the configuration of the advertisement management server 50. As shown in FIG.

As shown in FIG. 8, the advertisement management server 50 includes a control unit 500 that controls each unit of the advertisement management server 50, a storage unit 530 that stores various information, game devices 10, and distribution servers 30. and a communication unit 540 for performing communication.

As shown in FIG. 8, the storage unit 530 stores an advertisement distribution information table TBL1, which will be described later, and a server control program PG-SK for controlling each unit of the advertisement management server 50. FIG.

FIG. 9 is a configuration diagram showing an example of the hardware configuration of the advertisement management server 50. As shown in FIG.

As shown in FIG. 9, the advertisement management server 50 includes a processor 5000 that controls each part of the advertisement management server 50, a storage device 5001 that stores various information, and communication with external devices existing outside the advertisement management server 50. and a communication device 5002 for performing.
Of these, the storage device 5001 stores one or both of a volatile memory such as a RAM that functions as a work area for the processor 5000 and a nonvolatile memory such as an EEPROM that stores various information such as the server control program PG-SK. and provides a function as the storage unit 530 . Also, the processor 5000 includes, for example, one or more CPUs. The processor 5000 functions as the control unit 500 by executing the server control program PG-SK stored in the storage device 5001 and operating according to the server control program PG-SK. Also, the communication device 5002 is hardware for communicating with an external device existing outside the advertisement management server 50 and provides a function as the communication unit 540 .

10 to 12 are explanatory diagrams showing an example of the data structure of the advertisement distribution information table TBL1.

As exemplified in FIGS. 10 to 12, the advertisement distribution information table TBL1 has a plurality of records in one-to-one correspondence with all commercial materials that can be targeted for advertisement using the banner image BN and video advertisement AD. Below, a commercial material that can be targeted for advertisement using the banner image BN and the video advertisement AD is referred to as an "advertising target commercial material".
Each record of the advertisement distribution information table TBL1 includes, for example, a product ID corresponding to each advertised product, a name of the advertised product (product name), and a video ID corresponding to the advertised product. , and advertisement distribution information JH corresponding to the advertisement target product.

Here, the product ID is an example of "first identification information", and is information for identifying each advertisement target product out of all the advertisement target products.
The video ID identifies the distribution game video MV distributed together with the banner image BN related to the advertisement target product corresponding to the product ID from among all the videos that the distribution server 30 may distribute. It is information for In the example shown in FIGS. 10 to 12, in the distribution game video MV corresponding to the video ID "m001", the banner image BN and the product ID A case is exemplified in which a banner image BN related to an advertisement target product with "s002" is distributed.
Also, the advertisement delivery information JH is an example of "first advertisement information" and includes banner advertisement delivery information JB and video advertisement delivery information JD.

Among these, the banner advertisement distribution information JB is information regarding the distribution of the banner image BN related to the advertisement target product corresponding to the product ID. The banner advertisement distribution information JB includes, for example, a banner ID, banner file information, banner display time information, and banner link destination information.

Here, the banner ID is information for identifying the banner image BN related to the advertisement target product corresponding to the product ID from among all the banner images BN that the distribution server 30 may distribute. .
Also, the banner file information is information indicating a still image file or moving image file for displaying the banner image BN corresponding to the banner ID.
The banner display time information is information indicating the display start time and display end time of the banner image BN corresponding to the banner ID on the display section 71-m. In the examples shown in FIGS. 10 to 12, the banner display time information is the display start time of the banner image BN and A case in which the display end time is specified is assumed as an example.
The banner link destination information is information indicating the address of the website displayed on the display section 71-m when the banner image BN displayed on the display section 71-m is selected. For example, the banner link destination information indicates the address of the website related to the advertised product identified by the banner ID and the corresponding product ID.

Also, the video advertisement distribution information JD (an example of “playback information”) is information relating to the distribution of the video advertisement AD related to the advertisement target product corresponding to the product ID. The video advertisement distribution information JD includes, for example, image advertisement distribution information and audio advertisement distribution information.

Among these, the image advertisement distribution information is information regarding the distribution of the image advertisement AD-g related to the advertisement target product corresponding to the product ID. Image advertisement distribution information includes, for example, an image ID, image file information, image position information, and image display time information.
Here, the image ID identifies the image advertisement AD-g related to the advertisement target merchandise corresponding to the merchandise ID from among all the image advertisements AD-g that may be incorporated in the game video MV for distribution. It is information for
The image file information is information indicating a still image file or moving image file for displaying the image advertisement AD-g corresponding to the product ID.
The image position information is information indicating the position where the image advertisement AD-g corresponding to the product ID is displayed in the virtual space FD.
The image display time information is information indicating the display start time and display end time of the image advertisement AD-g corresponding to the product ID on the display unit 71-m. In the examples shown in FIGS. 10 to 12, the image advertisement AD-g uses the start of distribution of the distribution game video MV identified by the product ID and the corresponding video ID as the reference time, and the display start time of the image advertisement and A case in which the display end time is specified is assumed as an example.

Further, the voice advertisement distribution information is information regarding the distribution of the voice advertisement AD-s related to the advertisement target product corresponding to the product ID. The voice advertisement distribution information includes, for example, voice ID, voice file information, pronunciation position information, and pronunciation time information.
Here, the voice ID identifies the voice advertisement AD-s related to the advertisement target merchandise corresponding to the merchandise ID from among all the voice advertisements AD-s that may be incorporated in the game video MV for distribution. It is information for
Also, the audio file information is information indicating an audio file for reproducing the audio advertisement AD-s corresponding to the product ID.
Further, the pronunciation position information is information indicating the position where the voice advertisement AD-s corresponding to the product ID is pronounced in the virtual space FD.
Further, the pronunciation time information is information indicating the pronunciation start time and pronunciation end time in the terminal device 70-m of the voice advertisement AD-s corresponding to the product ID. In the examples shown in FIGS. 10 to 12, the voice advertisement AD-s is based on the start of distribution of the game video MV for distribution identified by the product ID and the corresponding video ID, and the pronunciation start time and It is assumed as an example that the pronunciation end time is specified.

[4. Operation of video distribution system]
An example of the operation of the moving picture delivery system Sys will be described below with reference to FIGS. 13 and 19. FIG.

13 and 14, the game device 10 supplies the game video MV for distribution to the distribution server 30, and the distribution server 30 distributes the game video MV for distribution supplied from the game device 10 to the terminal device 70. 10 is a sequence chart showing an example of the operation of the moving picture distribution system Sys (hereinafter referred to as "system operation example") in the case of distributing to terminal devices 70-1 and 70-2.

13 and 14, the game video MV for distribution with the video ID "m001" shown in FIGS. As an example, assume that the That is, in the system operation examples shown in FIGS. 13 and 14, as shown in FIGS. Within the distribution period in which the game video MV for distribution is distributed, the banner image BN and video advertisement AD corresponding to the product ID "s001" and the banner image BN and video advertisement corresponding to the product ID "s002" As an example, assume a case where AD and AD can be distributed.
In the system operation example shown in FIGS. 13 and 14, the distribution period in which the distribution game video MV with the video ID "m001" is distributed starts at time t0, and the product ID corresponds to "s001". The banner image BN is displayed during the period from time t1 after time t0 to time t2 after time t1, and the banner image BN corresponding to the product ID "s002" is displayed from time t2 to time t2 after time t1. As an example, it is assumed that the image is displayed during a period from t2 to time t3.

Further, hereinafter, among the game videos MV for distribution whose video ID is “m001”, the game video MV for distribution in which the video advertisement AD is not incorporated is referred to as the game video MV for distribution MV[0], and the distribution The game moving image information for distribution JMV indicating the game moving image MV[0] for distribution is referred to as game moving image information for distribution JMV[0].
Further, hereinafter, the banner image BN corresponding to the product ID "s001" will be referred to as the banner image BN[1], and the video advertisement AD (image advertisement AD-g, audio Advertisement AD-s) is referred to as video advertisement AD[1] (image advertisement AD-g[1], audio advertisement AD-s[1]), and among game video MV for distribution with video ID "m001", The game video for distribution MV in which the video advertisement AD[1] is incorporated is called a game video for distribution MV[1], and the game video information for distribution JMV indicating the game video for distribution MV[1] is distributed. This information is referred to as game video information JMV[1].
Further, hereinafter, the banner image BN corresponding to the product ID "s002" is referred to as banner image BN[2], and the video advertisement AD (image advertisement AD-g, audio advertisement AD-g) corresponding to the product ID "s002" Advertisement AD-s) is referred to as video advertisement AD[2] (image advertisement AD-g[2], audio advertisement AD-s[2]), and among game video MV for distribution with video ID "m001", The game video for distribution MV in which the video advertisement AD[2] is incorporated is called a game video for distribution MV[2], and the game video information for distribution JMV indicating the game video for distribution MV[2] is distributed. This information is referred to as game video information JMV[2].

As shown in FIG. 13, in the present embodiment, the control unit 500 of the advertisement management server 50 controls the game video MV for distribution prior to the distribution server 30 distributing the game video MV for distribution to the terminal device 70-m. The video ID of the game video MV, one or more product IDs corresponding to the video ID, and one or more advertisement distribution information JH corresponding to the one or more product IDs are sent to the distribution server 30. Each part of the advertisement management server 50 is controlled so that the advertisement management server 50 is supplied (S10).
Specifically, in step S10, the control unit 500 of the advertisement management server 50 sets the video ID indicating "m001", the product ID indicating "s001", the product ID indicating "s002", and the product ID indicating "s001". and the advertisement distribution information JH corresponding to the product ID indicating "s002" are supplied to the distribution server 30. Control each part.

In addition, the control unit 500 of the advertisement management server 50 controls the distribution game video information JMV indicating the distribution game video MV before the game device 10 supplies the distribution server 30 with the distribution game video information JMV. Each part of the advertisement management server 50 is controlled so that the video ID is notified to the game device 10 (S12).
Specifically, control unit 500 of advertisement management server 50 controls each unit of advertisement management server 50 so that video ID indicating “m001” is notified to game device 10 in step S10.

After that, the device control unit 120 of the game device 10 controls each unit of the game device 10 so that the distribution start request is transmitted to the distribution server 30 (S20).
Here, the distribution start request is information indicating that the game device 10 will start supplying the game moving image MV for distribution to the distribution server 30 . In step S20, when transmitting the distribution start request to the distribution server 30, the device control unit 120 of the game device 10 transmits the video ID of the distribution game video MV to be distributed by the distribution server 30 to the distribution server 30. 30. Specifically, in step S20, the device control unit 120 of the game device 10 controls each unit of the game device 10 so that the distribution server 30 is notified of the video ID indicating "m001".

Then, when a distribution start request is supplied from the game device 10 , the control unit 300 of the distribution server 30 controls the distribution server so that a response (permission response) to the distribution start request is transmitted to the game device 10 . 30 is controlled (S22).

After that, the control unit 100 of the game device 10 controls each unit of the game device 10 so that the game moving image information for distribution JMV indicating the game moving image MV for distribution is transmitted to the distribution server 30 (S24).

By the way, in the system operation example, the distribution period starts at the timing when the process of step S24 is executed. That is, in the system operation example, the timing at which the process of step S24 is executed corresponds to time t0. In the system operation example, even if the moving picture distribution screen GG is displayed on the display unit 71-m of the terminal device 70-m at the timing when the process of step S24 is executed, the moving picture distribution screen GG is displayed. , does not include the banner image BN, as an example. On the other hand, in the present embodiment, when the banner image BN is displayed on the video distribution screen GG, the control unit 100 of the game device 10 displays the video advertisement for the distribution game video MV displayed on the video distribution screen GG. Incorporate AD. Therefore, at the time t0 at which the process of step S24 is executed, the game video information for distribution JMV that the game device 10 transmits to the distribution server 30 is a game video for distribution indicating the game video for distribution MV[0]. This is moving image information JMV[0].

As shown in FIG. 13, in the system operation example, it is assumed that the terminal device 70-1 transmits a video distribution screen request to the distribution server 30 during the distribution period (S30). In the system operation example, the moving image distribution screen request is information requesting transmission of the moving image distribution screen GG displaying the game moving image MV for distribution whose moving image ID is "m001".

Then, upon receiving the moving image distribution screen request transmitted from the terminal device 70-1, the control unit 300 of the distribution server 30 distributes the moving image distribution screen GG so that it is transmitted to the terminal device 70-1. Each part of the server 30 is controlled (S32).
Further, in step S32, the control unit 300 of the distribution server 30 sends one or more pieces of banner advertisement distribution information JB associated with the distribution game video MV with the video ID "m001" to the terminal device 70-1. Send. In the system operation example, the one or more banner advertisement distribution information JB associated with the distribution game video MV with the video ID "m001" is the banner image BN[1] corresponding to the product ID "s001". The banner advertisement distribution information JB concerned and the banner advertisement distribution information JB concerning the banner image BN[2] whose product ID corresponds to "s002".

Thereafter, when the reproduction start button ST is pressed on the video distribution screen GG displayed on the display unit 71-1 of the terminal device 70-1, the terminal device 70-1 distributes the video to the distribution server 30. Send the request (S34).
In the system operation example, the moving image distribution request is information requesting distribution of the game moving image MV for distribution whose moving image ID is "m001". In the system operation example, it is assumed as an example that the process of step S34 is executed after time t0 and before time t1.

When the control unit 300 of the distribution server 30 receives the video distribution request transmitted from the terminal device 70-1, the distribution game video information JMV indicating the distribution game video MV is sent to the terminal device 70-1. Each part of the distribution server 30 is controlled so as to be transmitted (S36).
As described above, in the system operation example, the process of step S34 is executed before time t1. Therefore, at the timing when the process of step S34 is executed, the banner image BN is not displayed on the moving image distribution screen GG. Therefore, in step S36, the game moving image information for distribution JMV that the distribution server 30 transmits to the terminal device 70-1 is the game moving image information for distribution JMV[0] indicating the game moving image for distribution MV[0]. be.

Then, when the terminal device 70-1 receives the distribution game video information JMV[0] transmitted from the distribution server 30 in step S36, the display unit 71-1 of the terminal device 70-1 displays the information shown in FIG. Such a game video for distribution MV that does not contain the video advertisement AD is reproduced in the video reproducing unit MP, and the video distribution screen GG that does not contain the banner image BN is displayed.

As shown in FIG. 13, at time t1, the terminal device 70-1 notifies a request for distribution of the banner image BN[1] ( banner image request) to the distribution server 30 (S40).

When the control unit 300 of the distribution server 30 receives the banner image request for the banner image BN[1] transmitted from the terminal device 70-1, the banner image BN[1] is sent to the terminal device 70-1. Each part of the distribution server 30 is controlled so that the data is transmitted by the following (S42).

Then, when the terminal device 70-1 receives the banner image BN[1] transmitted from the distribution server 30 in step S42, the display section 71-1 of the terminal device 70-1 displays a message as shown in FIG. The game moving image MV for distribution that does not include the moving image advertisement AD is reproduced in the moving image reproducing unit MP, and the moving image distribution screen GG including the banner image BN[1] is displayed.

As shown in FIG. 13, when the control unit 300 of the distribution server 30 receives the banner image request transmitted from the terminal device 70-m, the banner image BN associated with the banner image request and the product ID corresponding to Each part of the distribution server 30 is controlled so that the data is transmitted to the game device 10 (S44).
Specifically, in the system operation example, the control unit 300 of the distribution server 30 controls each unit of the distribution server 30 so that the product ID indicating "s001" is transmitted to the game device 10 in step S44. do.

After that, the device control section 120 of the game device 10 controls each section of the game device 10 so that the product ID transmitted from the distribution server 30 is transmitted to the advertisement management server 50 (S46).
Specifically, in the system operation example, the control unit 100 of the game device 10 controls each unit of the game device 10 so that the product ID indicating “s001” is transmitted to the advertisement management server 50 in step S46. Control.

Then, the control unit 500 of the advertisement management server 50 controls each unit of the advertisement management server 50 so that the advertisement delivery information JH corresponding to the product ID transmitted from the game device 10 is transmitted to the game device 10. (S48).
Specifically, in the system operation example, the control unit 500 of the advertisement management server 50 causes the advertisement delivery information JH corresponding to the merchandise ID indicating "s001" to be transmitted to the game device 10 in step S48. , controls each part of the advertisement management server 50 .

After that, the game control unit 110 of the game device 10 incorporates the moving image advertisement AD into the virtual space FD indicated by the game moving image MV for distribution based on the advertisement distribution information JH transmitted from the advertisement management server 50. Game animation information for distribution JMV indicating the game animation for distribution MV in which AD is incorporated is generated (S50).
Specifically, in the system operation example, the game control unit 110 of the game device 10 incorporates the video advertisement AD[1] into the virtual space FD indicated by the distribution game video MV[0] in step S50. , generates the game animation information for distribution JMV[1] indicating the game animation for distribution MV[1] representing the virtual space FD having the animation advertisement AD[1].

Then, the device control section 120 of the game device 10 controls each section of the game device 10 so that the distribution game moving image information JMV[1] generated in step S50 is transmitted to the distribution server 30 (S52). .

After that, the control unit 300 of the distribution server 30 controls each unit of the distribution server 30 so that the game moving image information for distribution JMV[1] supplied from the game device 10 is transmitted to the terminal device 70-1. control (S54).

When the terminal device 70-1 receives the distributed game video information JMV[1] transmitted from the distribution server 30 in step S54, the display unit 71-1 of the terminal device 70-1 displays the information shown in FIG. The game moving image MV for distribution including the moving image advertisement AD[1] is reproduced in the moving image reproducing unit MP, and the moving image distribution screen GG including the banner image BN[1] is displayed.

As shown in FIG. 14, at time t2, the terminal device 70-1 notifies a request for distribution of the banner image BN[2] ( banner image request) to the distribution server 30 (S60).

When the control unit 300 of the distribution server 30 receives the banner image request for the banner image BN[2] transmitted from the terminal device 70-1, the banner image BN[2] is sent to the terminal device 70-1. Each part of the distribution server 30 is controlled so that the data is transmitted by the following (S62).

Then, when the terminal device 70-1 receives the banner image BN[2] transmitted from the distribution server 30 in step S62, the display section 71-1 of the terminal device 70-1 displays a message as shown in FIG. The game moving image MV for distribution including the moving image advertisement AD[1] is reproduced in the moving image reproduction unit MP, and the moving image distribution screen GG including the banner image BN[2] is displayed.

As shown in FIG. 14, the control unit 300 of the distribution server 30 transmits to the game device 10 the merchandise ID indicating "s002" corresponding to the banner image BN[2] transmitted to the terminal device 70-1. Each part of the distribution server 30 is controlled so as to be performed (S64).

Thereafter, the device control unit 120 of the game device 10 controls each unit of the game device 10 so that the product ID indicating "s002" transmitted from the distribution server 30 is transmitted to the advertisement management server 50 ( S66).

Then, the control unit 500 of the advertisement management server 50 controls the advertisement management server 50 so that the advertisement distribution information JH corresponding to the product ID indicating “s002” transmitted from the game device 10 is transmitted to the game device 10 . 50 is controlled (S68).

Thereafter, the game control unit 110 of the game device 10, based on the commercial material ID indicating “s002” transmitted from the advertisement management server 50 and the advertisement distribution information JH corresponding to the distribution game video MV[1]. By incorporating the video advertisement AD[2] into the virtual space FD with the video advertisement AD[2], game video information for distribution JMV[2] indicating the game video for distribution MV[2] representing the virtual space FD having the video advertisement AD[2] is generated. ] is generated (S70).
Note that the game control unit 110 of the game device 10 may delete the video advertisement AD[1] from the virtual space FD indicated by the game video MV[1] for distribution in step S70.

Then, the device control section 120 of the game device 10 controls each section of the game device 10 so that the distribution game moving image information JMV[2] generated in step S70 is transmitted to the distribution server 30 (S72). .

Thereafter, control unit 300 of distribution server 30 controls each unit of distribution server 30 so that game moving image information for distribution JMV[2] supplied from game device 10 is transmitted to terminal device 70-1. control (S74).

Then, when the terminal device 70-1 receives the distribution game moving image information JMV[2] transmitted from the distribution server 30 in step S74, the display unit 71-1 of the terminal device 70-1 displays the information shown in FIG. The game moving image MV for distribution including the moving image advertisement AD[2] is reproduced in the moving image reproducing unit MP, and the moving image distribution screen GG including the banner image BN[2] is displayed.

As shown in FIG. 14, in the system operation example, when the terminal device 70-2 transmits a video distribution screen request to the distribution server 30 during the period from time t2 to time t3 in the distribution period ( S80).
In the system operation example, as an example, it is assumed that the video distribution screen request transmitted in step S80 is information requesting the video distribution screen GG displaying the game video MV for distribution whose video ID is "m001".

Then, when the control unit 300 of the distribution server 30 receives the video distribution screen request transmitted from the terminal device 70-2, the video distribution screen GG displaying the distribution game video MV with the video ID "m001" is displayed as follows: Each part of the distribution server 30 is controlled so as to transmit to the terminal device 70-2 (S82).
In addition, in step S82, the control unit 300 of the distribution server 30 sets one or a plurality of banner advertisement distribution information JB associated with the distribution game video MV having the video ID "m001", that is, the banner image BN[1]. Each part of the distribution server 30 is controlled so that the banner advertisement distribution information JB concerned and the banner advertisement distribution information JB concerning the banner image BN[2] are transmitted to the terminal device 70-2. In the system operation example, as an example, it is assumed that the terminal device 70-2 receives the information transmitted from the distribution server 30 in step S82 during the period from time t2 to time t3.

As shown in FIG. 14, when the terminal device 70-2 receives the banner advertisement distribution information JB related to the banner image BN[2] during the period from time t2 to time t3, based on the banner advertisement distribution information JB, , banner image BN[2] is transmitted to the distribution server 30 (S84).

When the control unit 300 of the distribution server 30 receives the banner image request for the banner image BN[2] transmitted from the terminal device 70-2, the banner image BN[2] is sent to the terminal device 70-2. Each part of the distribution server 30 is controlled so that it is transmitted by the following (S86).

Thereafter, when the reproduction start button ST is pressed on the video distribution screen GG displayed on the display unit 71-2 of the terminal device 70-2, the terminal device 70-2 sends the video ID to the distribution server 30. transmits a moving image distribution request for requesting distribution of the game moving image MV for distribution with "m001" (S88).

Then, when the control unit 300 of the distribution server 30 receives the video distribution request transmitted from the terminal device 70-2, the distribution game video information JMV[2] indicating the distribution game video MV[2] is sent to the terminal device 70-2. Each part of distribution server 30 is controlled so as to transmit to 70-2 (S90).

When the terminal device 70-2 receives the distributed game video information JMV[2] transmitted from the distribution server 30 in step S90, the display unit 71-2 of the terminal device 70-2 displays the information shown in FIG. The game moving image MV for distribution including the moving image advertisement AD[2] is reproduced in the moving image reproducing unit MP, and the moving image distribution screen GG including the banner image BN[2] is displayed.

[5. Operation of Game Device]
The operation of the game device 10 will be described below with reference to FIGS. 20 and 21. FIG.

20 and 21 show an example of the operation of the game device 10 when the game device 10 supplies the game video MV for distribution to the distribution server 30 (hereinafter referred to as "example of game device operation"). It is a flow chart showing.

As shown in FIG. 20, before the baseball game is started on the game device 10, the device control unit 120 distributes the video ID indicating "m001" and the distribution game video MV corresponding to the video ID. Each part of the game device 10 is controlled so that the start request is transmitted to the distribution server 30 (S100). Note that the process of step S100 corresponds to the process of step S20 shown in FIG.
Further, the device control unit 120 acquires the permission response transmitted by the distribution server 30 as a response to the distribution start request (S102).

After that, the game progression unit 111 starts the baseball game (S104). Also, in step S104, the game progression unit 111 sets an initial value, for example, "0", to a transmission flag, which will be described later. Note that the process of step S104 may be performed before the processes of steps S100 and S102.

After that, the game progress unit 111 progresses the baseball game based on, for example, an operation on the operation unit 150 of the game device 10 (S106).
Then, the game progress section 111 generates progress information JG indicating the progress result of the baseball game (S108).

Next, the device control unit 120 determines whether or not the product ID has been supplied from the distribution server 30 (S110).
If the determination result in step S110 is negative, device control section 120 advances the process to step S116.
If the determination result in step S110 is affirmative, the device control unit 120 acquires the product ID supplied from the distribution server 30, and controls the game so that the product ID is transmitted to the advertisement management server 50. Each part of the device 10 is controlled (S112). The processing of step S112 corresponds to the processing of steps S46 and S66 shown in FIGS.
Then, when the product ID is transmitted to the advertisement management server 50, the device control unit 120 sets the transmission flag to a value indicating that the product ID has been transmitted to the advertisement management server 50, for example, "1". (S114).

Next, the device control unit 120 determines whether or not a value indicating that the product ID has been transmitted to the advertisement management server 50, such as "1", is set in the transmission flag (S116).
If the determination result in step S116 is negative, device control section 120 advances the process to step S130.
When the determination result in step S116 is affirmative, the device control unit 120 determines whether or not the advertisement distribution information JH has been supplied from the advertisement management server 50 (S118).
If the determination result in step S118 is negative, device control section 120 advances the process to step S130.
If the determination result in step S118 is affirmative, the device control unit 120 acquires the advertisement distribution information JH supplied from the advertisement management server 50, and sets the transmission flag to an initial value, for example, "0" (S120 ).
Then, the game progression unit 111 updates the progress information JG generated in step S108 based on the video advertisement distribution information JD among the advertisement distribution information JH acquired in step S120 (S122).

As shown in FIG. 21, the moving image information generation unit 112 generates display game moving image information JHM based on the progress information JG (S130).
Then, the device control unit 120 causes the display unit 21 to display the display game moving image HMV based on the display game moving image information JHM (S132).
Also, the moving image information generating unit 112 generates game moving image information for distribution JMV based on the game moving image information for display JHM (S134). The processing of steps S108, S122, S130, and S134 corresponds to the processing of steps S50 and S70 shown in FIGS.
Then, the device control section 120 controls each section of the game device 10 so that the game moving image information for distribution JMV is transmitted to the distribution server 30 (S136).
After that, the game progression unit 111 determines whether or not a predetermined end condition, such as the end of the baseball game, is satisfied (S138).
When the result of determination in step S138 is negative, the game progression unit 111 advances the process to step S106.
If the result of determination in step S138 is affirmative, the game progression section 111 terminates the processes shown in FIGS.

In this embodiment, the processes of steps S100, S102, S110, S112, S114, S116, S118, S120, and S136 are executed by the device control unit 120, but the present invention is limited to such an aspect. However, some or all of these processes may be executed by the game progression unit 111 . Further, in the present embodiment, the processes of steps S130 and S134 are executed by the moving image information generation unit 112, but the present invention is not limited to such an aspect, and one of these processes Part or all may be executed by the device controller 120 . Further, in the present embodiment, the process of step S132 is executed by the device control section 120, but the present invention is not limited to such an aspect, and may be executed by the moving image information generation section 112. FIG.

[6. Conclusion of Embodiment]
As described above, in this embodiment, when the distribution server 30 distributes the banner image BN to the terminal device 70, the game progression unit 111 distributes the banner image BN to the virtual space FD in which the baseball game progresses. Include a video advertisement AD related to the product indicated by BN. Therefore, according to the present embodiment, viewers of the distribution game video MV related to the baseball game, who are interested in the progress of the baseball game, are made aware of the existence of the banner image BN, and are shown by the banner image BN. You can get interested in the product. As a result, according to the present embodiment, compared with the conventional aspect in which the advertisement is displayed only in the area different from the moving image reproduction part MP where the game moving image MV for distribution is displayed in the moving image distribution screen GG, the baseball game It is possible to increase the possibility that viewers of the game animation MV for distribution related to access the banner image BN.

Further, in this embodiment, the game progression unit 111 inserts the moving image advertisement AD into the virtual space FD as a still image or a moving image displayed as a game element existing in the virtual space FD, or as a sound existing in the virtual space FD. Incorporate. For this reason, according to the present embodiment, for example, in the video distribution screen GG, the banner image BN is displayed in such a way that the pop-up advertisement is superimposed on the video playback portion MP where the game video for distribution MV is displayed. It is possible to reduce the possibility that viewers of the game video for distribution MV related to the baseball game will be prevented from viewing the game video for distribution MV due to the advertisement related to the product. As a result, according to the present embodiment, as compared with the mode in which the pop-up advertisement is superimposed on the video playback part MP, the viewer of the distributed game video MV related to the baseball game is not inconvenienced by the advertisement. It is possible to reduce the possibility of giving pleasure.

[B. Modification]
Each of the above forms can be variously modified. Specific modification modes are exemplified below. Two or more aspects arbitrarily selected from the following examples can be combined as appropriate within a mutually consistent range. It should be noted that, in the modifications illustrated below, the reference numerals referred to in the above description will be used for the elements that have the same actions and functions as those of the embodiment, and the detailed description of each will be omitted as appropriate.

[Modification 1]
In the above-described embodiment, the game device 10 supplies the game video MV for distribution to the distribution server 30, and the distribution server 30 distributes the game video MV for distribution supplied from the game device 10 to the plurality of terminal devices 70. In the case of distribution, the distribution server 30 distributes the same banner image BN to the plurality of terminal devices 70 at a certain time during the distribution period during which the game animation MV for distribution is distributed. It is not limited to such a mode.
For example, when the distribution server 30 distributes the distribution game video MV supplied from the game device 10 to a plurality of terminal devices 70, the distribution server 30 The banner image BN to be distributed and the banner image BN to be distributed to the other terminal device 70 may be different types of banner image BN. Then, the distribution server 30 of the game device 10 distributes the distribution game video MV supplied from the game device 10 to the plurality of terminal devices 70, and distributes the plurality of types of banners to the plurality of terminal devices 70. When distributing the image BN, one or more types of merchandise and one or more types of moving images corresponding to one or more types of merchandise among the plurality of types of merchandise corresponding to the plurality of types of banner images BN are distributed to the virtual space FD in which the baseball game progresses. The distribution game video information JMV may be generated by incorporating the advertisement AD.

An example of the configuration of the moving picture distribution system Sys according to this modification will be described below with reference to FIGS. 22 to 24. FIG.

As illustrated in FIG. 22, the moving image distribution system Sys according to the present modification is the same as that shown in FIG. 1 to 9, it is configured in the same manner as the moving picture distribution system Sys according to the embodiment.

FIG. 23 is an explanatory diagram showing an example of the data structure of the viewer management table TBL2.

As illustrated in FIG. 23, the viewer management table TBL2 has, for example, a plurality of records in one-to-one correspondence with a plurality of viewers who can view moving images distributed from the distribution server 30. FIG. Each record of the viewer management table TBL2 includes, for example, a viewer ID and viewer information.
Here, the viewer ID is information for identifying each viewer from a plurality of viewers who can view the moving image distributed from the distribution server 30 .
Also, the viewer information is information indicating attributes of viewers. In this modification, the viewer information includes, for example, viewer access information, information indicating the viewer's age, information indicating the viewer's gender, and information indicating the viewer's residential area. Here, the viewer access information may be, for example, information indicating an account used when the viewer accesses the distribution server 30, or information indicating the IP address of the terminal device 70 owned by the viewer. may

FIG. 24 is an explanatory diagram showing an example of the data structure of the banner display information table TBL3.

As illustrated in FIG. 24, the banner display information table TBL3 has, for example, a plurality of records in one-to-one correspondence with a plurality of banner images BN that the distribution server 30 may distribute. Each record of the banner display information table TBL3 includes, for example, a banner ID and banner display information.
Here, the banner display information is information indicating the attributes of viewers to whom the banner image BN should be displayed and the distribution game video MV to be displayed the banner image BN. Specifically, in this modified example, the banner display information includes, for example, information indicating the age of the viewer for whom the banner image BN is to be displayed (banner display target age), and the target for displaying the banner image BN. Information indicating the gender of the viewer to be displayed (banner display target gender), information indicating the area where the viewer who should display the banner image BN resides (banner display target area), and the banner image BN are displayed. and the video ID of the target game video for distribution MV.

Next, an example of the operation of the moving image distribution system Sys according to this modified example will be described with reference to FIGS. 25 to 28. FIG.

25 and 26, the game device 10 supplies the game video MV for distribution to the distribution server 30, and the distribution server 30 distributes the game video MV for distribution supplied from the game device 10 to the terminal device 70. -1 (an example of a "first terminal device") and the terminal device 70-2 (an example of a "second terminal device") of the video distribution system Sys according to the present modification when distributing to FIG. 11 is a sequence chart showing an example of operation (hereinafter referred to as "operation modification"); FIG. 25 and 26, the same processing as in the system operation examples shown in FIGS. Reference numerals are attached, and explanations are omitted as appropriate.

25 and 26, similar to the system operation example shown in FIGS. Assume, as an example, that the distribution server 30 distributes to the terminal device 70-1 and the terminal device 70-2.
However, in the system operation examples shown in FIGS. 25 and 26, as an example, it is assumed that the banner image BN[1] and the banner image BN[2] can be displayed over the entire distribution period.
Further, below, of the game video MV for distribution with the video ID "m001", the game video MV for distribution in which both the video advertisement AD[1] and the video advertisement AD[2] are incorporated is used for distribution. Game animations MV[1][2] are called, and game animation information for distribution JMV indicating the game animations MV[1][2] for distribution is called game animation information for distribution JMV[1][2].

As shown in FIG. 25, in the modified example of operation, the moving image distribution system Sys according to this modified example executes the processes of steps S10 to S30 in the same manner as in the example of system operation shown in FIGS.

Then, when the distribution server 30 receives the video distribution screen request transmitted from the terminal device 70-1 in step S30, the control unit 300 of the distribution server 30 controls the terminal device 70 based on the viewer information and the banner display information. A banner image BN to be distributed to -1 is determined (Sb31).
Specifically, in step Sb31, the control unit 300 of the distribution server 30 first retrieves the viewer information corresponding to the viewer who watches the game video MV for distribution on the terminal device 70-1 from the viewer management table TBL2. get. Next, in step Sb31, the control unit 300 of the distribution server 30 includes the video ID ("m001") corresponding to the distribution game video MV related to the video distribution screen request from the banner display information table TBL3, Also, the banner ID in the record in which the banner display information including the viewer information acquired from the viewer management table TBL2 is recorded is specified. Then, in step Sb31, the control unit 300 of the distribution server 30 determines the banner image BN corresponding to the identified banner ID as the banner image BN to be distributed to the terminal device 70-1. In the operation modification, the banner image BN[1] (an example of the "first specific advertisement") corresponding to the banner ID "b001" is determined as the banner image BN to be delivered to the terminal device 70-1. As an example, assume that

Next, the control unit 300 of the distribution server 30 causes the distribution server 30 to transmit the moving image distribution screen GG including the banner image BN[1] determined in step Sb31 to the terminal device 70-1. Each part is controlled (S32).

Then, as shown in FIG. 25, when the distribution server 30 receives the video distribution request transmitted from the terminal device 70-1 in step S34, the moving picture distribution system Sys according to the present modification displays the The processes of steps S44 to S54 are executed in the same manner as in the system operation example shown.
Specifically, as shown in FIG. 25, the game control unit 110 of the game device 10, based on the commercial material ID indicating "s001" and the corresponding advertisement distribution information JH transmitted from the advertisement management server 50, A virtual space FD having a video advertisement AD[1] is created by incorporating a video advertisement AD[1] (an example of a "first advertisement") into a virtual space FD indicated by a game video MV[0] for distribution. (S50).
Then, the distribution game moving image information JMV[1] generated in step S50 is transmitted to the terminal device 70-1 via the distribution server 30 (S54).

In the operation modification, as shown in FIG. 26, it is assumed that the terminal device 70-2 transmits a video distribution screen request to the distribution server 30 after the processing of step S54 is executed (Sb56). .

In this case, the control unit 300 of the distribution server 30 determines the banner image BN to be distributed to the terminal device 70-2 based on the viewer information and the banner display information (Sb58). In the operation modification, the banner image BN[2] (an example of the "second specific advertisement") corresponding to the banner ID "b002" is determined as the banner image BN to be delivered to the terminal device 70-2. As an example, assume that

Next, the control unit 300 of the distribution server 30 causes the distribution server 30 to transmit the moving image distribution screen GG including the banner image BN[2] determined in step Sb58 to the terminal device 70-2. Each part is controlled (Sb60).

After that, the terminal device 70-2 transmits a video distribution request (Sb62).
Then, as shown in FIG. 26, when the distribution server 30 receives the video distribution request transmitted from the terminal device 70-2 in step Sb62, the moving picture distribution system Sys according to the present modified example changes to FIG. 13 and FIG. The processes of steps S64 to S68 are executed in the same manner as in the system operation example shown. That is, in the operation modification, as in the system operation example, in step S68, the advertisement distribution information JH corresponding to the product ID indicating "s002" is transmitted from the advertisement management server 50 to the game device 10. assume.

As shown in FIG. 26 , the game control unit 110 of the game device 10 distributes the game animation MV for distribution based on the advertisement distribution information JH corresponding to the merchandise ID indicating “s002” transmitted from the advertisement management server 50 . By incorporating the video advertisement AD[2] (an example of the "second advertisement") into the virtual space FD indicated by [1], a virtual space having the video advertisement AD[1] and the video advertisement AD[2] The game animation information for distribution JMV[1][2] indicating the game animation for distribution MV[1][2] representing the space FD is generated (Sb70).

Then, the device control section 120 of the game device 10 controls each section of the game device 10 so that the distribution game moving image information JMV[1][2] generated in step Sb70 is transmitted to the distribution server 30. (Sb72).
Thereafter, the control unit 300 of the distribution server 30 transmits the distribution game moving image information JMV[1][2] supplied from the game device 10 to the terminal devices 70-1 and 70-2. Each part of the distribution server 30 is controlled as follows (Sb74).

When the terminal device 70-1 receives the distributed game video information JMV[1][2] transmitted from the distribution server 30 in step Sb74, the display unit 71-1 of the terminal device 70-1 displays the As shown in 27, the banner image BN[1] is included, and the video advertisement AD[1] (image advertisement AD-g[1] and audio advertisement AD-s[1]) in the video playback unit MP, A moving picture distribution screen GG is displayed on which a distributed game moving picture MV[1][2] including a moving picture advertisement AD[2] (image advertisement AD-g[2]) is reproduced.
Further, when the terminal device 70-2 receives the distributed game video information JMV[1][2] transmitted from the distribution server 30 in step Sb74, the display unit 71-2 of the terminal device 70-2 displays the As shown in 28, the banner image BN[2] is included, and the video advertisement AD[1] (image advertisement AD-g[1] and audio advertisement AD-s[1]) in the video playback unit MP, A moving picture distribution screen GG is displayed on which a distributed game moving picture MV[1][2] including a moving picture advertisement AD[2] (image advertisement AD-g[2]) is reproduced.

As described above, in the present modification, the game control unit 110 (game progression unit 111) causes the distribution server 30 to distribute the banner image BN[1] to the terminal device 70-1, and the terminal device 70- 2, when distributing the banner image BN[2] to the virtual space FD, the commercial material represented by the banner image BN[1] (an example of the "first commercial material") is related to the virtual space FD. A moving image advertisement AD[1] and a moving image advertisement AD[2] related to a product represented by a banner image BN[2] (an example of a “second product”) are included. That is, in this modification, when the distribution server 30 distributes a plurality of types of banner images BN to a plurality of terminal devices 70, the game progression unit 111 distributes the plurality of types of banner images BN to the virtual space FD. A plurality of types of motion picture advertisements AD corresponding to part or all of the banner image BN are incorporated. For this reason, according to this modification, compared to the mode in which the game progression unit 111 incorporates a single type of video advertisement AD into the virtual space FD, there are a plurality of viewers of the distribution game video MV, and distribution When the server 30 distributes a plurality of types of banner images BN to a plurality of terminal devices 70 corresponding to a plurality of viewers, the plurality of viewers may access the plurality of types of banner images BN. can be enhanced.

Note that in this modification, the number of types of video advertisements AD that the game progression unit 111 incorporates into the virtual space FD is greater than the number of types of banner images BN that the distribution server 30 distributes to the plurality of terminal devices 70. may be less. For example, when the number of types of banner images BN distributed by the distribution server 30 to the plurality of terminal devices 70 is "Q1", the game progression unit 111 determines the number of types of video advertisements AD to be incorporated into the virtual space FD. may be limited to "Q2" which is less than "Q1" (Q1 is a natural number equal to or greater than 2, and Q2 is a natural number satisfying 1≤Q2<Q1). In this case, the game progression unit 111, for example, identifies the top Q2 types of banner images BN from among the Q1 types of banner images BN in descending order of the number of distributed terminal devices 70, and specifies the Q2 types of banner images. Q2 types of video advertisements AD relating to Q2 types of products corresponding to BN may be incorporated into the virtual space FD.

[Modification 2]
In the above-described embodiment and modification 1, the advertisement management server 50 sends the video ID related to the distribution game video information JMV that the game device 10 is scheduled to supply to the distribution server 30 to the game device 10 in step S12. Although provided for, the invention is not limited to such embodiments.
For example, in step S12, the advertisement management server 50, in addition to the video ID related to the distribution game video information JMV scheduled to be supplied from the game device 10 to the distribution server 30, sends the advertisement distribution information JH corresponding to the video ID. It may be supplied to the game device 10 .
In this case, in the system operation examples shown in FIGS. 13 and 14 and the operation modification examples shown in FIGS. 25 and 26, the processing of steps S46, S48, S66, and S68 may be omitted.

[Modification 3]
In the embodiment and modified examples 1 and 2 described above, the advertisement management server 50 transmits the advertisement distribution information JH to the distribution server 30 in step S10, but the present invention is limited to such an aspect. is not. The advertisement management server 50 may transmit the banner advertisement distribution information JB of the advertisement distribution information JH to the distribution server 30 in step S10.
Further, in the above-described embodiment and modified examples 1 and 2, the advertisement management server 50 transmits the advertisement distribution information JH to the game device 10 in steps S48 and S68 (or S12). It is not limited to such a mode. The advertisement management server 50 may transmit the video advertisement distribution information JD out of the advertisement distribution information JH to the game device 10 in steps S48 and S68 (or S12).

[Modification 4]
In the above-described embodiment and Modifications 1 to 3, the "baseball game" was described as an example of the "game," but the present invention is not limited to such an aspect. Any game can be adopted as the "game" in the present invention.

[C. Note]
From the above description, the present invention can be grasped, for example, as follows. In order to facilitate understanding of each aspect, hereinafter, reference numerals in the drawings are added in parentheses for the sake of convenience, but this is not intended to limit the present invention to the illustrated aspects.

[Appendix 1]
A program according to one aspect of the present invention can communicate with a distribution server (for example, distribution server 30) that distributes moving images to a terminal device (for example, terminal device 70), and executes a game (for example, a baseball game). A program (e.g., game program PG-G) of a game device (e.g., game device 10) that allows a processor (e.g., processor 1000) of the game device to progress the game and display the progress result of the game. a progress unit (e.g., game progress unit 111) that generates situation information (e.g., progress information JG) relating to the state of the virtual space (e.g., virtual space FD) related to the game based on; function as a generation unit (for example, the moving image information generating unit 112) that generates moving image information (for example, game moving image information for display JHM) including game images (for example, game moving image for display HMV) related to the game. and the progress unit supplies a game video (for example, a game video for distribution MV) generated based on the video information to the distribution server by the game device, and the distribution server supplies the game video and a first specific advertisement (for example, a banner image BN) related to the first commercial material are distributed to the terminal device. It is characterized by incorporating a first advertisement (for example, video advertisement AD).

In this aspect, when the distribution server distributes a first specific advertisement related to the first product to the terminal device, the progression unit displays the first product in the virtual space in which the game progresses. Include the relevant first advertisement. Therefore, according to this aspect, it is possible to make the viewers of the game video who are interested in the progress of the game aware of the presence of the first advertisement and interested in the first product. Thus, according to this aspect, compared to the conventional aspect in which an advertisement is displayed in an area different from the area in which the video is displayed, the viewer of the game video can It is possible to increase the possibility of accessing the specific advertisement.

By the way, in video distribution services, there is a mode (hereinafter referred to as a reference example) in which a pop-up advertisement is displayed in an area where a game video is displayed on a web screen for video distribution. However, in the reference example, the pop-up advertisement blocks part of the game video, which may make viewers who view the game video feel uncomfortable.
On the other hand, in this aspect, the first advertisement is incorporated into the virtual space indicating the progress of the game. In other words, in this aspect, the progression unit incorporates the first advertisement into the virtual space in a manner that does not make the viewer of the game video viewing the game progressing in the virtual space feel uncomfortable. is possible. Specifically, in this aspect, the progression unit incorporates the first advertisement into the virtual space in such a manner that the viewer of the game video does not interfere with the viewing of the game progressing in the virtual space. It is possible. Therefore, according to this aspect, compared to the reference example, the possibility that viewers who watch the game video will feel uncomfortable due to the distribution of the first advertisement related to the first product is reduced. can be reduced. Thereby, according to this aspect, compared with the reference example, it is possible to increase the possibility that the viewer of the game video accesses the first specific advertisement related to the first product.

In the above aspect, the "situation of the virtual space" may be, for example, a situation related to game elements existing in the virtual space, a situation related to sound existing in the virtual space, or A part or all of these may be used.
Here, the "game element existing in the virtual space" may be, for example, a game element arranged at any position in the virtual space. Among these, the “game element” may be, for example, a character related to the game, an object related to the game, an environmental component of the virtual space, or may be part or all of. Further, the ``status related to the game element'' may be, for example, the position of the game element in the virtual space, the shape, pattern, or color of the game element, or the state of the game element in the virtual space. It may be the moving direction, the moving speed of the game element in the virtual space, or a part or all of these.
Further, "sound existing in the virtual space" may be, for example, a sound whose pronunciation position or listening position exists at any position in the virtual space, or may be a sound that is associated with a game element that exists in the virtual space. It may be an uttered voice, or it may be both.

Further, in the above aspect, the “moving image information” may be, for example, information indicating images related to the game, information indicating sounds related to the game, or both. may

Further, in the above aspect, the "first product" may be, for example, a product or a service.

Further, in the above aspect, the "first specific advertisement related to the first commercial material" may be, for example, a still image or a moving image related to the first commercial material. It may be a link to a web page related to the material, audio related to the first commercial material, or part or all of these. Specifically, the "first specific advertisement related to the first product" may be, for example, a banner advertisement related to the first product.

Further, in the above aspect, the "first advertisement related to the first commercial material" is, for example, a still image or a moving image related to the first commercial material displayed in a game element existing in the virtual space. or a sound related to the first product emitted by a game element in the virtual space, or part or all of these.

[Appendix 2]
A program according to another aspect of the present invention is the program according to Supplementary Note 1, wherein the promotion unit receives first advertisement information (for example, advertisement distribution information JH) from a management server (e.g., advertisement management server 50) that manages the first identification information (e.g., product ID) that identifies the advertisement related to the first product in association with the first advertisement information can be obtained, and the distribution server distributes the first specific advertisement to the terminal device based on the first advertisement information obtained from the management server, from the management server When supplying the acquired first identification information to the game device, incorporating the first advertisement into the virtual space based on the first advertisement information acquired from the management server; It is characterized by

According to this aspect, the distribution server distributes the first specific advertisement to the terminal device based on the first advertisement information, and supplies the first identification information associated with the first advertisement information to the game device. In that case, the progress unit incorporates a first advertisement into the virtual space represented by the game animation. Therefore, according to this aspect, the progress unit incorporates the first advertisement for the virtual space represented by the game moving image distributed from the distribution server to the terminal device in the first advertisement from the distribution server to the terminal device. It is possible to execute in synchronism with the distribution of specific advertisements. Thus, according to this aspect, compared to the aspect in which the first advertisement and the first specific advertisement are distributed in different time zones, the viewer of the game video who recognizes the existence of the first advertisement The probability of accessing one specific advertisement can be increased.

[Appendix 3]
A program according to another aspect of the present invention is the program according to Supplementary Note 2, wherein the progress unit causes the game device to receive the first identification information from the distribution server. When transmitting the first identification information to a management server, the management server outputs the first advertisement information based on the first identification information transmitted from the game device. case, the first advertisement information output from the management server is acquired.

According to this aspect, the progress unit incorporates the first advertisement for the virtual space represented by the game animation distributed from the distribution server to the terminal device, and the first specific advertisement for the terminal device from the distribution server. It is possible to execute in synchronization with distribution. Thus, according to this aspect, compared to the aspect in which the first advertisement and the first specific advertisement are distributed in different time zones, the viewer of the game video who recognizes the existence of the first advertisement The probability of accessing one specific advertisement can be increased.

[Appendix 4]
A program according to another aspect of the present invention is the program according to Supplementary Note 1, wherein the promotion unit receives information from a management server that manages first advertisement information indicating the content of the advertisement for the first product. , when the first advertisement information is acquired, and the distribution server distributes the first specific advertisement to the terminal device based on the first advertisement information acquired from the management server, the management The first advertisement is incorporated into the virtual space based on the first advertisement information obtained from a server.

According to this aspect, when the distribution server distributes the first specific advertisement to the terminal device based on the first advertisement information, the progression unit performs the to incorporate the first advertisement. Therefore, according to this aspect, the progress unit incorporates the first advertisement for the virtual space represented by the game moving image distributed from the distribution server to the terminal device in the first advertisement from the distribution server to the terminal device. It is possible to execute in synchronism with the distribution of specific advertisements. Thus, according to this aspect, compared to the aspect in which the first advertisement and the first specific advertisement are distributed in different time zones, the viewer of the game video who has recognized the presence of the first advertisement The probability of accessing one specific advertisement can be increased.

[Appendix 5]
A program according to another aspect of the present invention is the program according to Appendices 2 to 4, wherein the progression section is included in the first advertisement information, and the method for reproducing the first advertisement in the game video and incorporating the first advertisement into the virtual space based on reproduction information (for example, video advertisement distribution information JD).

In this aspect, the progress section incorporates the first advertisement into the virtual space based on the reproduction information included in the first advertisement information indicating the content of the advertisement regarding the first product. Therefore, according to this aspect, it is possible to incorporate the first advertisement into the virtual space in accordance with the characteristics of the first product. As a result, according to this aspect, compared to the aspect in which the first advertisement is incorporated into the virtual space without considering the characteristics of the first commercial material, the game animation that recognizes the existence of the first advertisement is displayed. It is possible to increase the possibility that the viewer will be interested in the first product.

[Appendix 6]
A program according to another aspect of the present invention is the program according to any of Appendices 1 to 5, wherein the progress unit displays the first advertisement in the game indicated by the game video in the virtual space. The image is incorporated as an image to be displayed on a virtual object existing in the virtual space.

In this aspect, the organizer incorporates the first advertisement as an image to be displayed on the virtual object existing in the virtual space. Therefore, in this aspect, it is possible to prevent the viewer of the game moving image from being hindered from viewing the state of the game progressing in the virtual space. Thus, according to this aspect, compared to the reference example, the possibility that viewers who watch the game video will feel uncomfortable due to the distribution of the first advertisement related to the first product is reduced. can be reduced.

[Appendix 7]
A program according to another aspect of the present invention is the program according to any one of Appendices 1 to 6, wherein the progress unit displays the first advertisement in the game indicated by the game video in the virtual space. It is characterized by being incorporated as voice in the virtual space.

In this aspect, the organizer incorporates the first advertisement as audio in the virtual space. Therefore, in this aspect, it is possible to prevent the viewer of the game moving image from being hindered from viewing the state of the game progressing in the virtual space. Thus, according to this aspect, compared to the reference example, the possibility that viewers who watch the game video will feel uncomfortable due to the distribution of the first advertisement related to the first product is reduced. can be reduced.

[Appendix 8]
A program according to another aspect of the present invention is a distribution server ( For example, a program (eg, game program PG-G) of a game device (eg, game device 10) capable of communicating with a distribution server 30) and capable of executing a game (eg, a baseball game), wherein the game device (for example, processor 1000) to progress the game, and based on the progress result of the game, status information (for example, progress information JG), and video information (for example, game video for display) including a game image (for example, game video for display HMV) related to the game based on the situation information. information JHM), and the progression unit sends the game generated by the game device to the distribution server based on the video information. A video (e.g., game video MV for distribution) is supplied, and the distribution server transmits the game video and a first specific advertisement (e.g., banner image BN[1]) related to a first product, Distributing to the first terminal device, and distributing the game animation and a second specific advertisement (for example, banner image BN[2]) related to a second product to the second terminal device. In this case, for the virtual space, a first advertisement related to the first product (for example, video advertisement AD[1]) and a second advertisement related to the second product (for example , video advertisement AD[2]).

In this aspect, the progress unit distributes the first specific advertisement related to the first product to the first terminal device, and distributes the second specific advertisement to the second terminal device. When distributing a second specific advertisement related to a product, a first advertisement related to the first product and a second advertisement related to the second product are distributed to the virtual space. Incorporate. That is, in this aspect, when the distribution server distributes a plurality of types of specific advertisements to a plurality of terminals, the progress unit distributes a plurality of types of advertisements corresponding to the plurality of types of specific advertisements to the virtual space. incorporate. For this reason, according to this aspect, compared to the aspect in which the progression unit incorporates a single type of advertisement into the virtual space, there are multiple viewers of the game video, and the distribution server can correspond to the multiple viewers. When distributing a plurality of types of specific advertisements to a plurality of terminal devices, it is possible to increase the possibility that the plurality of viewers will access the plurality of types of specific advertisements.

In the above aspect, the "second product" may be, for example, a product or a service.

Further, in the above aspect, the "second specific advertisement related to the second commercial material" may be, for example, a still image or a moving image related to the second commercial material. It may be a link to a web page related to the material, audio related to the second commercial material, or part or all of these. Specifically, the "second specific advertisement related to the second product" may be, for example, a banner advertisement related to the second product.

Further, in the above aspect, the "second advertisement related to the second product" is, for example, a still image or a moving image related to the second product displayed in a game element existing in the virtual space. , voice related to the second product emitted by a game element in the virtual space, or part or all of these.

[Appendix 9]
A game device according to an aspect of the present invention is a game device capable of communicating with a distribution server that distributes moving images to a terminal device and capable of executing a game, wherein the game is progressed, and progress results of the game are displayed. a progress unit that generates situation information indicating the situation of the virtual space related to the game based on; and a generation unit that generates moving image information including game images related to the game based on the situation information, The progress unit causes the game device to supply a game animation generated based on the animation information to the distribution server, and the distribution server distributes the game animation and a first product related to a first product. A first advertisement related to the first product is incorporated into the virtual space when distributing one specific advertisement to the terminal device.

According to this aspect, compared with the conventional aspect in which an advertisement is displayed in an area different from the area in which the video is displayed, the viewer of the game video is more interested in the first specific advertisement related to the first product. It is possible to increase the possibility of access. In addition, according to this aspect, compared to the reference example, the possibility that viewers who watch the game video will feel uncomfortable due to the distribution of the first advertisement related to the first product is reduced. It is possible to

[Appendix 10]
A control method for a game device according to an aspect of the present invention is a control method for a game device capable of communicating with a distribution server that distributes moving images to a terminal device and capable of executing a game, comprising: a processor of the game device; a progression unit that progresses the game and generates situation information indicating the situation of the virtual space related to the game based on the progress result of the game; and a game image related to the game based on the situation information. and a generation unit that generates moving image information including: , when distributing the game animation and the first specific advertisement related to the first commercial material to the terminal device, the first advertisement related to the first commercial material is distributed to the virtual space; characterized by incorporating advertisements.

According to this aspect, compared with the conventional aspect in which an advertisement is displayed in an area different from the area in which the video is displayed, the viewer of the game video is more interested in the first specific advertisement related to the first product. It is possible to increase the possibility of access. In addition, according to this aspect, compared to the reference example, the possibility that viewers who watch the game video will feel uncomfortable due to the distribution of the first advertisement related to the first product is reduced. It is possible to

[Appendix 11]
A distribution system according to an aspect of the present invention is a distribution system that includes a distribution server that distributes moving images to a terminal device, and a game device that can communicate with the distribution server and is capable of executing a game, The game device includes a progression unit that progresses the game and generates situation information indicating a state of a virtual space related to the game based on the progress result of the game; a generating unit that generates moving image information including a game image, wherein the progress unit causes the game device to supply the game moving image generated based on the moving image information to the distribution server, and is, when distributing the game animation and the first specific advertisement related to the first commercial material to the terminal device, the first advertisement related to the first commercial material is distributed to the virtual space. characterized by incorporating advertisements of

According to this aspect, compared with the conventional aspect in which an advertisement is displayed in an area different from the area in which the video is displayed, the viewer of the game video is more interested in the first specific advertisement related to the first product. It is possible to increase the possibility of access. In addition, according to this aspect, compared to the reference example, the possibility that viewers who watch the game video will feel uncomfortable due to the distribution of the first advertisement related to the first product is reduced. It is possible to

DESCRIPTION OF SYMBOLS 10... Game apparatus, 30... Distribution server, 50... Advertisement management server, 70... Terminal device, 100... Control part, 110... Game control part, 111... Game progression part, 112... Video information generation part, 120... Device control part , Sys ... Video distribution system.

Claims (9)

capable of communicating with a distribution server that distributes moving images to a terminal device;
A game device program capable of executing a game,
a processor of the game device,
progressing the game;
Based on the progress of the game,
a progress unit that generates status information about the status of the virtual space related to the game;
Based on said situation information,
a generation unit that generates moving image information including game images related to the game;
to make it work,
The progression unit
the first advertisement information indicating the content of the advertisement related to the first product,
From the management server that manages the advertisement related to the first product in association with the first identification information that identifies the advertisement,
capable of obtaining the first advertisement information;
The game device
to the distribution server,
supplying a game video generated based on the video information;
The distribution server
Distributing the game video to the terminal device,
Based on the first advertisement information obtained from the management server,
When distributing a first specific advertisement related to the first product to the terminal device,
When supplying the first identification information acquired from the management server to the game device,
Based on the first advertisement information obtained from the management server,
For the virtual space,
incorporate a first advertisement associated with the first merchandise;
A program characterized by The progression unit
The game device
When the first identification information is supplied from the distribution server,
When transmitting the first identification information to the management server,
The management server
Based on the first identification information transmitted from the game device,
When outputting the first advertisement information,
Acquiring the first advertisement information output from the management server;
2. The program according to claim 1 , characterized by: The progression unit
Based on playback information included in the first advertisement information and defining a playback method of the first advertisement in the game video,
incorporating the first advertisement into the virtual space;
3. The program according to claim 1 or 2 , characterized by: The progression unit
the first advertisement in the virtual space,
incorporated as an image to be displayed on a virtual object existing in the virtual space related to the game shown by the game video;
4. The program according to any one of claims 1 to 3 , characterized by: The progression unit
the first advertisement in the virtual space,
Incorporating as audio in the virtual space related to the game shown in the game video,
5. The program according to any one of claims 1 to 4 , characterized by: Communicable with a distribution server that distributes moving images to the first terminal device and the second terminal device,
A game device program capable of executing a game,
a processor of the game device,
progressing the game;
Based on the progress of the game,
a progress unit that generates situation information indicating the situation of the virtual space related to the game;
Based on said situation information,
a generation unit that generates moving image information including game images related to the game;
to make it work,
The progression unit
the first advertisement information indicating the content of the advertisement related to the first product,
Managing in association with first identification information that identifies the advertisement for the first product,
the second advertisement information indicating the content of the advertisement relating to the second product,
From the management server that manages the advertisement related to the second product in association with the second identification information,
capable of acquiring the first advertising information and the second advertising information;
The game device
to the distribution server,
supplying a game video generated based on the video information;
The distribution server
Distributing the game video to the first terminal device,
Based on the first advertisement information obtained from the management server,
Distributing a first specific advertisement related to the first product to the first terminal device,
Distributing the game video to the second terminal device,
Based on the second advertisement information obtained from the management server,
When distributing a second specific advertisement related to the second product to the second terminal device,
supplying the first identification information obtained from the management server to the game device;
When supplying the second identification information acquired from the management server to the game device,
Based on the first advertisement information and the second advertisement information obtained from the management server,
For the virtual space,
a first advertisement related to the first product;
incorporating a second advertisement related to the second merchandise;
A program characterized by capable of communicating with a distribution server that distributes moving images to a terminal device;
A game device capable of executing a game,
progressing the game;
Based on the progress of the game,
a progress unit that generates situation information indicating the situation of the virtual space related to the game;
Based on said situation information,
a generation unit that generates moving image information including game images related to the game;
with
The progression unit
the first advertisement information indicating the content of the advertisement related to the first product,
From the management server that manages the advertisement related to the first product in association with the first identification information that identifies the advertisement,
capable of obtaining the first advertisement information;
The game device
to the distribution server,
supplying a game video generated based on the video information;
The distribution server
Distributing the game video to the terminal device,
Based on the first advertisement information obtained from the management server,
When distributing a first specific advertisement related to the first product to the terminal device,
When supplying the first identification information acquired from the management server to the game device,
Based on the first advertisement information obtained from the management server,
For the virtual space,
incorporate a first advertisement associated with the first merchandise;
A game device characterized by: capable of communicating with a distribution server that distributes moving images to a terminal device;
A control method for a game device capable of executing a game, comprising:
a processor of the game device,
progressing the game;
Based on the progress of the game,
a progress unit that generates situation information indicating the situation of the virtual space related to the game;
Based on said situation information,
a generation unit that generates moving image information including game images related to the game;
to make it work,
The progression unit
the first advertisement information indicating the content of the advertisement related to the first product,
From the management server that manages the advertisement related to the first product in association with the first identification information that identifies the advertisement,
capable of obtaining the first advertisement information;
The game device
to the distribution server,
supplying a game video generated based on the video information;
The distribution server
Distributing the game video to the terminal device,
Based on the first advertisement information obtained from the management server,
When distributing a first specific advertisement related to the first product to the terminal device,
When supplying the first identification information acquired from the management server to the game device,
Based on the first advertisement information obtained from the management server,
For the virtual space,
incorporate a first advertisement associated with the first merchandise;
A game device control method characterized by: a distribution server that distributes videos to terminal devices;
a game device capable of communicating with the distribution server and capable of executing a game;
A distribution system comprising:
The game device
progressing the game;
Based on the progress of the game,
a progress unit that generates situation information indicating the situation of the virtual space related to the game;
Based on said situation information,
a generation unit that generates moving image information including game images related to the game;
with
The progression unit
the first advertisement information indicating the content of the advertisement related to the first product,
From the management server that manages the advertisement related to the first product in association with the first identification information that identifies the advertisement,
capable of obtaining the first advertisement information;
The game device
to the distribution server,
supplying a game video generated based on the video information;
The distribution server
Distributing the game video to the terminal device,
Based on the first advertisement information obtained from the management server,
When distributing a first specific advertisement related to the first product to the terminal device,
When supplying the first identification information acquired from the management server to the game device,
Based on the first advertisement information obtained from the management server,
For the virtual space,
incorporate a first advertisement associated with the first merchandise;
A distribution system characterized by:

Images