JP6385538B1 - Content distribution server, content distribution method, and content distribution program - Google Patents

Content distribution server, content distribution method, and content distribution program Download PDF

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JP6385538B1
JP6385538B1 JP2017156720A JP2017156720A JP6385538B1 JP 6385538 B1 JP6385538 B1 JP 6385538B1 JP 2017156720 A JP2017156720 A JP 2017156720A JP 2017156720 A JP2017156720 A JP 2017156720A JP 6385538 B1 JP6385538 B1 JP 6385538B1
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content
distributor
terminal
viewer
distribution server
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JP2019036838A (en
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量生 川上
量生 川上
寛明 齊藤
寛明 齊藤
尚 小嶋
尚 小嶋
宮崎 賢一
賢一 宮崎
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株式会社ドワンゴ
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Abstract

A content distribution server, a content distribution method, and a content distribution program that enable a distributor to switch content distributed at an arbitrary timing to another content such as a CM. A first content that is live content transmitted from a distributor terminal 121 via a network NW is received, and the second content different from the first content and the first content are transmitted to the viewer terminal 131 in the network NW. And a control unit 113 that switches the content to be distributed to the viewer terminal 131 from the first content to the second content by a signal from the distributor terminal 121. [Selection] Figure 1

Description

  The present disclosure relates to a content distribution server, a content distribution method, and a content distribution program that distribute live content in a viewable manner.

  2. Description of the Related Art Conventionally, a technique for broadcasting by broadcasting another content into the content being broadcast is known.

  For example, as shown in Patent Document 1, in accordance with a switching instruction from a replacement instruction unit, a program being broadcast by a transmission system is switched to a program registered in a temporary program transmission unit and then returned by a broadcast program supply system. There is a technique constituted by a data broadcast transmission device provided with a transmission means for returning to a first broadcast program that has been switched from a temporary program being transmitted according to the instruction and transmitting it.

  In recent years, services for distributing live broadcast contents created by general users at home or the like through a network have become common.

JP 2003-18113 A

  However, even if the live content distributor wants to set up a toilet break etc., if he / she moves away from the front of the recording camera, the program will stop and the break time cannot be set up. There is. Also, if a break time is forcibly provided, viewers who are watching a moving image of a landscape without any change will get bored and will stop watching the program.

  In Patent Document 1, the broadcast program supply system includes a temporary program sending unit and a replacement instruction unit for performing replacement instruction such as registration / sending / stopping of the special program at an arbitrary timing, and timing for switching to the special broadcasting. Is performed by the sender of the special broadcast. Therefore, there is no disclosure that the distributor of the program being broadcast switches the broadcast.

  Therefore, an object of the present disclosure is to provide a content distribution server, a content distribution method, and a content distribution program that enable a distributor to switch content distributed at an arbitrary timing to another content such as CM.

In order to solve the above problem, the content distribution server of the present disclosure receives first content that is live content transmitted from a distributor terminal via a network, and is stored in the content distribution server or Distributor based on the switching operation at the second content provided from the two content distribution server, the communication unit that distributes the received first content to the viewer terminal via the network, and the distributor terminal that distributes the live content And a control unit that switches the content to be distributed to the viewer terminal from the first content to the second content by a switching signal transmitted from the terminal, and the second content is different from the distributor received by the communication unit. This is information related to the third content distributed by the distributor, and the communication unit relates to the third content. Information transmits information that has been delivered to the viewer's terminal to the distribution terminal to the other distributor can be used.

In the content distribution method of the present disclosure, the communication unit receives the first content that is live content transmitted from the distributor terminal via the network, and the communication unit is stored in the content distribution server. Or the second content provided from the second content distribution server, the step of distributing the received first content to the viewer terminal via the network, and the control unit in the distributor terminal distributing the live content Switching the content to be distributed to the viewer terminal from the first content to the second content by a switching signal transmitted from the distributor terminal based on the switching operation, wherein the second content is the distributor received by the communication unit Information related to the third content distributed by another distributor different from , And it transmits the information that the information about the third content is delivered to the viewer's terminal to the distribution terminal to the other distributor can be used.

In addition, the content distribution program of the present disclosure includes a step of receiving the first content that is live content transmitted from the distributor terminal via the network, and the content distribution program stored in the content distribution server or from the second content distribution server The second content to be provided, the step of distributing the received first content to the viewer terminal via the network, and the switching transmitted from the distributor terminal based on the switching operation in the distributor terminal distributing the live content Switching the content to be distributed to the viewer terminal from the first content to the second content according to the signal , wherein the second content is information relating to the third content distributed by another distributor different from the distributor. In addition, information related to the third content is displayed on the viewer terminal. The information that has been Shin other distributor is transmitted to the distribution terminal to be used.

  According to the content distribution server, the content distribution method, and the content distribution program described above, the content distributed by the distributor can be switched to another content such as a CM.

It is a schematic block diagram which shows the structure of the content delivery system 1 which concerns on 1st, 2 embodiment. It is a conceptual diagram which shows the delivery order of the content which concerns on 1st Embodiment. It is a flowchart for demonstrating operation | movement of the content delivery system 1 which concerns on 1st Embodiment. It is a conceptual diagram which shows the delivery order of the content which concerns on 2nd Embodiment. It is a flowchart for demonstrating operation | movement of the content delivery system 1 which concerns on 2nd Embodiment. It is a schematic block diagram which shows the structure of the content delivery system 1 which concerns on 3rd Embodiment. It is a conceptual diagram which shows the delivery order of the content which concerns on 3rd Embodiment. It is a flowchart for demonstrating operation | movement of the content delivery system 1 which concerns on 3rd Embodiment. It is a schematic block diagram which shows the structure of the computer which concerns on embodiment.

  Hereinafter, this embodiment will be described. In addition, this embodiment demonstrated below does not unduly limit the content of this indication described in the claim. In addition, all the configurations described in the present embodiment are not necessarily essential configuration requirements of the present disclosure.

(First embodiment)
The content distribution system 1 according to the first embodiment of the present disclosure that superimposes and distributes reaction information for advertisement content to be distributed by switching to live content will be described.

<Configuration>
First, the configuration and overview of a content distribution system 1 including a content distribution server 111 for distributing live content to be distributed by a distributor according to the present embodiment to viewers will be described with reference to FIG. Live content is so-called live broadcast content such as video or audio that allows viewers to see in real time what the distributor wants to distribute.

  In the content distribution system 1 of the present embodiment, as shown in FIG. 1, a content distribution server 111, a distributor terminal 121, viewer terminals 131a and 131b, and a CM content server 141 are connected to a network NW such as the Internet, for example. It is configured to be possible.

  The content distribution server 111 is a server device that distributes live content transmitted from the distributor terminal 121 to the viewer terminals 131a and 131b. The content distribution server 111 includes a communication unit 112, a control unit 113, and a storage unit 114.

  The communication unit 112 is a communication interface that communicates with the distributor terminal 121, the viewer terminals 131a and 131b, and the CM content server 141 via the network NW. The communication unit 112 transmits and receives login ID information for a distributor or viewer to log in to the content distribution server 111 from the distributor terminal 121 or the viewer terminals 131a and 131b. Also, the content (first content) transmitted from the distributor terminal 121 and the content (second content) transmitted from the CM content server 141 are received. Also, the first content and the second content are distributed to the viewer terminals 131a and 131b.

  The control unit 113 determines whether or not login is possible based on the login ID information of the distributor or the viewer. Also, the content to be distributed is switched (for example, switching from the first content to the second content). Furthermore, the reaction information transmitted from the viewer terminals 131a and 131b is totaled. Reaction information includes, for example, impressions and questionnaires of viewing the second content, impressions and questionnaires of products introduced in the second content, and information on whether the viewers a and b have watched the second content to the end. Or information on whether or not there is access to a link destination embedded in the second content.

  The storage unit 114 stores login ID information of a distributor who uses the distributor terminal 121 and a viewer who uses the viewer terminals 131a and 131b. Further, the second content transmitted from the CM content server 141 is temporarily stored.

  Next, the configuration and operation of the distributor terminal 121 will be described. The distributor terminal 121 is a terminal device used by a content distributor, and is a smartphone, a mobile phone, a PHS, a computer, a game device, a PDA, a portable game machine, a wristwatch, a smart watch, a head mounted display, a wearable display, an image. An information processing apparatus such as a generation apparatus. The distributor terminal 121 is a device that can be connected to the content distribution server 111 via a network NW such as the Internet (WAN) or a LAN. Note that the communication line between the distributor terminal 121 and the content distribution server 111 may be wired or wireless. The distributor uses the distributor terminal 121 to create live content (first content) that is a live broadcast. The created first content is transmitted to the content distribution server 111 in real time.

  Next, the configuration and operation of the viewer terminals 131a and 131b will be described. The viewer terminals 131a and 131b are terminal devices used by viewers, and are smartphones, mobile phones, PHS, computers, game devices, PDAs, portable game machines, watches, smart watches, head mounted displays, wearable displays, images. An information processing apparatus such as a generation apparatus. The viewer terminals 131a and 131b are devices that can be connected to the content distribution server 111 via a network NW such as the Internet (WAN) or a LAN. Note that the communication line between the viewer terminals 131a and 131b and the content distribution server 111 may be wired or wireless.

  The distributor terminal 121 and the viewer terminals 131a and 131b may access the content distribution server 111 with installed dedicated application software. Further, the content distribution server 111 or an operating environment (API (application programming interface), platform, etc.) provided by the server may be used to access the content distribution server 111.

  The CM content server 141 is a server device that stores the second content and transmits it to the content distribution server 111. The CM content server 141 stores, for example, a plurality of contents such as a moving picture created by an individual (such as a MAD moving picture), a moving picture thumbnail of other contents, and a corporate advertisement. The distributor can select which content in the CM content server is used as the second content from the distributor terminal 121. The distributor may receive a payment from the content provider according to the number of times the content in the CM content server is used as the second content.

<Content delivery order>
The content distributed from the content distribution server 111 according to the first embodiment of the present disclosure will be described with reference to FIG. FIG. 2 is a conceptual diagram showing a content distribution order according to the first embodiment. In FIG. 2, time elapses from the left to the right of the page.

  The content distribution server 111 distributes the live content transmitted from the distributor terminal 121 to the viewer terminals 131a and 131b as the first content. In response to the switching operation at the distributor terminal 121, the control unit 113 switches the distribution content from the first content to the second content A as the advertisement content (CM content). The control unit 113 aggregates reaction information from the viewer with respect to the distributed second content A. When the playback time of the second content A ends, the process returns to the distribution of the first content again. At that time, reaction information is superimposed on the first content and distributed. In response to the end operation from the distributor terminal 121 for ending the first content, the control unit 113 switches the distribution content from the first content to the second content B as advertisement content (CM content). By providing the total result of the reaction information to the creator of the advertisement content, it is possible to improve the advertisement content to be created next and to provide feedback to the advertisement product.

<Process flow>
Next, the operation of the content distribution system 1 according to the first embodiment of the present disclosure will be described with reference to the flowchart illustrated in FIG. The flowchart of FIG. 3 shows the relevant state of each operation of the content distribution server 111, the distributor terminal 121, the viewer terminal 131a, and the viewer terminal 131b. Note that a user of the viewer terminal 131a is a viewer a, and a user of the viewer terminal 131b is a viewer b.

  In step S <b> 101, the distributor performs a login operation from the distributor terminal 121 to the content distribution server 111. In this system, it is good also as a specification which can skip a login operation of a distributor.

  In step S102, the viewer a performs a login operation to the content distribution server 111 from the viewer terminal 131a. Similarly, in step S103, the viewer b performs a login operation from the viewer terminal 131b to the content distribution server 111. In this system, it is good also as a specification which can skip login operation of the viewers a and b.

  In step S <b> 104, the distributor transmits the first content created by the distributor terminal 121 from the distributor terminal 121 to the content distribution server 111. The distributor terminal 121 is connected with a camera or the like, and the distributor terminal 121 creates a moving image or the like shot by the camera as the first content that is live content.

  In step S105, the viewer a who wants to view the first content transmits a first content viewing request signal from the viewer terminal 131a to the content distribution server 111. Similarly, in step S106, the viewer b who wants to view the first content transmits a first content viewing request signal from the viewer terminal 131b to the content distribution server 111.

  In step S107, the content distribution server 111 that has received the first content request signal from the viewer terminal 131a and the viewer terminal 131b distributes the first content to the viewer terminal 131a and the viewer terminal 131b.

  In step S108, the viewer terminal 131a displays the first content distributed from the content distribution server 111. Similarly, in step S109, the viewer terminal 131b displays the first content distributed from the content distribution server 111. The viewer a and the viewer b can view the first content created by the distributor in real time.

  Next, content switching processing when a distributor wants to interrupt live broadcasting and take a break will be described. In step S <b> 110, the distributor performs a switching operation on the distributor terminal 121. Accordingly, the distributor terminal 121 transmits a switching signal to the content distribution server 111.

  In step S111, when the content distribution server 111 receives the switching signal from the distributor terminal 121, the content distribution server 111 changes the content distributed to the viewer terminal 131a and the viewer terminal 131b from the first content to the second content A. The second content A is advertising content transmitted from the CM content server 141 to the content distribution server 111. The content distribution server 111 distributes the second content A switched to the viewer terminal 131a and the viewer terminal 131b.

  In step S112, the viewer terminal 131a displays the second content A distributed from the content distribution server 111. Similarly, in step S113, the viewer terminal 131b displays the second content A distributed from the content distribution server 111.

  In step S114, the viewer a answers a questionnaire as reaction information for the second content A from the viewer terminal 131a, and transmits it to the content distribution server 111 as questionnaire information. Similarly, in step S115, the viewer b answers the questionnaire as reaction information for the second content A from the viewer terminal 131b and transmits it to the content distribution server 111. Here, the questionnaire information is an impression about the advertisement content of the second content A, an impression about a product to be advertised, or the like. Further, the reaction information may not be questionnaire information input by the viewers a and b, but may be information indicating whether or not the second content A has been viewed to the end without skipping. Further, it may be information on whether or not the viewers a and b have clicked on a linked WEB site or the like embedded in the second content A. Moreover, those combinations may be sufficient.

  In step S <b> 116, the content distribution server 111 aggregates the reaction information transmitted from the viewer terminal 131 a and the viewer terminal 131 b and transmits it to the distributor terminal 121. More specifically, the storage unit 114 stores the reaction information transmitted from the viewer terminal 131a and the viewer terminal 131b via the communication unit 112. The stored reaction information is aggregated by the control unit 113. For example, the control unit 113 performs totalization on the number of viewers who have responded to the questionnaire options, information on the number of viewers who have viewed the second content to the end, and the like. Transmit to the terminal 121.

  In step S117, the content distribution server 111 transmits to the distributor terminal 121 as end information that the distribution of the second content is completed when a predetermined reproduction time of the second content has elapsed. The end information may be transmitted to the distributor terminal 121 as an end notice before a predetermined playback time of the second content elapses. Further, in order to perform a countdown display toward the playback end time of the second content, the countdown information may be superimposed and distributed to the second content to be distributed to the viewer terminals 131a and 131b.

  In step S118, the distributor resumes the transmission of the first content based on the end information received by the distributor terminal 121 from the content distribution server 111. The distributor terminal 121 may superimpose and transmit the aggregation result information aggregated in step S116 on the first content.

  In step S119, the content distribution server 111 distributes the first content received from the distributor terminal 121 to the viewer terminals 131a and 131b. The content distribution server 111 may superimpose and distribute the aggregation result information collected in step S116 on the first content.

  In step S120, the viewer terminal 131a displays the first content distributed from the content distribution server 111. Similarly, in step S121, the viewer terminal 131b displays the first content distributed from the content distribution server 111. The viewer a and the viewer b can view the first content created by the distributor again in real time.

  In step S122, the distributor performs a switching operation on the distributor terminal 121 as the end operation of the first content. Accordingly, the distributor terminal 121 transmits a switching signal to the content distribution server 111.

  In step S123, upon receiving the switching signal from the distributor terminal 121, the content distribution server 111 changes the content distributed to the viewer terminal 131a and the viewer terminal 131b from the first content to the second content B. The second content B is advertising content transmitted from the CM content server 141 to the content distribution server 111. The content distribution server 111 distributes the second content B switched to the viewer terminal 131a and the viewer terminal 131b.

  In step S124, the viewer terminal 131a displays the second content B distributed from the content distribution server 111. Similarly, in step S125, the viewer terminal 131b displays the second content B distributed from the content distribution server 111.

  When the distribution of the second content B ends, the content distribution system 1 also ends the display of the second content B on the viewer terminals 131a and 131b, and the entire operation is completed.

<Description of effects>
As described above, according to the content distribution server 111 according to the first embodiment of the present disclosure, the distributor can switch and distribute the live content to other contents at a timing desired by the distributor, You can take a break while switching. Therefore, when the distributor wants to provide a rest break or the like, the program can be advanced with other contents even if he / she is away from the front of the recording camera. Accordingly, the distributor can prevent the viewer from ending watching the program without getting bored of the viewer even during his break.

  Further, by collecting the reaction information for the advertisement content and providing it to the creator of the advertisement content, it is possible to improve the advertisement content to be created next and to provide feedback to the advertisement product.

  Furthermore, by sharing the reaction information on the second content by the viewer, it is possible to increase the awareness of participation of the viewer in the second content, which is an advertisement, and to make the advertising content entertain. Specifically, by introducing reaction information to the second content in the first content, the viewer can enjoy the content of the second content more. Thereby, the distributor does not get tired of the viewer during his / her break, and can further enhance the effect of preventing the viewer from stopping viewing the program.

(Second Embodiment)
The content distribution system 1 according to the second embodiment of the present disclosure will be described in which advertisement content that is switched to live content for distribution is selected and distributed for each viewer.

  Since the configuration of the content distribution system 1 according to the second embodiment of the present disclosure is basically the same as the configuration according to the first embodiment, different parts will be described.

  The control unit 113 determines whether or not login is possible based on the login ID information of the distributor or the viewer. Also, the content to be distributed is switched (for example, switching from the first content to the second content). Further, the control unit 113 determines the viewer's preference based on the login ID information of the viewer and the preference information stored in the storage unit to be described later, and the second content suitable for the viewer is received from the CM content server 141. Select.

  The storage unit 114 stores login ID information of a distributor who uses the distributor terminal 121 and a viewer who uses the viewer terminal 131. Also, viewer preference information associated with the viewer login ID is stored. Further, the second content transmitted from the CM content server 141 is temporarily stored.

<Content delivery order>
The content distributed from the content distribution server 111 according to the second embodiment of the present disclosure will be described with reference to FIG. FIG. 4 is a conceptual diagram showing a content distribution order according to the second embodiment. In FIG. 4, time elapses from the left to the right of the page.

  The content distribution server 111 distributes the live content transmitted from the distributor terminal 121 to the viewer terminals 131a and 131b as the first content. In response to the switching operation by the distributor terminal 121, the control unit 113 switches the first content distributed to the viewer a to the second content C as the advertising content (CM content C). In addition, the viewer b switches from the first content to the second content D as the advertising content (CM content D). When the playback time of the second contents C and D ends, the process returns to the distribution of the first contents again. The control unit 113 receives an end operation from the distributor terminal 121 to end the first content, and switches the first content distributed to the viewer a to the second content E as the advertising content (CM content E). . In addition, the first content is switched to the second content F as advertisement content (CM content F) for the viewer b.

<Process flow>
Next, the operation of the content distribution system 1 according to the second embodiment of the present disclosure will be described with reference to the flowchart illustrated in FIG. The flowchart of FIG. 5 shows the relevant state of each operation of the content distribution server 111, the distributor terminal 121, the viewer terminal 131a, and the viewer terminal 131b. Note that a user of the viewer terminal 131a is a viewer a, and a user of the viewer terminal 131b is a viewer b.

  In step S <b> 201, the distributor performs a login operation from the distributor terminal 121 to the content distribution server 111.

  In step S202, the viewer “a” performs a login operation to the content distribution server 111 from the viewer terminal 131a. Similarly, in step S203, the viewer b performs a login operation from the viewer terminal 131b to the content distribution server 111.

  In step S <b> 204, the distributor transmits the first content created by the distributor terminal 121 from the distributor terminal 121 to the content distribution server 111. The distributor terminal 121 is connected with a camera or the like, and the distributor terminal 121 creates a moving image or the like shot by the camera as the first content that is live content.

  In step S205, the viewer a who wants to view the first content transmits a first content viewing request signal from the viewer terminal 131a to the content distribution server 111. Similarly, in step S206, the viewer b who wants to view the first content transmits a first content viewing request signal from the viewer terminal 131b to the content distribution server 111.

  In step S207, the content distribution server 111 that has received the first content request signal from the viewer terminal 131a and the viewer terminal 131b distributes the first content to the viewer terminal 131a and the viewer terminal 131b.

  In step S208, the viewer terminal 131a displays the first content distributed from the content distribution server 111. Similarly, in step S209, the viewer terminal 131b displays the first content distributed from the content distribution server 111. The viewer a and the viewer b can view the first content created by the distributor in real time.

  Next, content switching processing when a distributor wants to interrupt live broadcasting and take a break will be described. In step S <b> 210, the distributor performs a switching operation on the distributor terminal 121. Accordingly, the distributor terminal 121 transmits a switching signal to the content distribution server 111.

  In step S211, when the content distribution server 111 receives the switching signal from the distributor terminal 121, the content distribution server 111 changes the content distributed to the viewer terminal 131a and the viewer terminal 131b from the first content to the second content. Here, the control unit 113 appropriately selects the second content to be distributed according to the viewer. In step S202, the viewer a logs in to the content distribution server 111 from the viewer terminal 131a based on his / her login ID information. Therefore, the control unit 113 of the content distribution server 111 determines the preference of the viewer “a” based on the login ID information of the viewer “a”, and the second content from the CM content server 141 as the second content suitable for the viewer “a”. Select C. The content distribution server 111 transmits the second content C to the viewer terminal 131a.

  Similarly, in step S212, the control unit 113 of the content distribution server 111 determines the preference of the viewer b based on the login ID information of the viewer b, and the CM content server as the second content suitable for the viewer b. The second content D is selected from 141. The content distribution server 111 transmits the second content D to the viewer terminal 131b.

  In step S213, the viewer terminal 131a displays the second content C distributed from the content distribution server 111. In step S214, the viewer terminal 131b displays the second content D distributed from the content distribution server 111.

  In step S215, when the predetermined playback time of the second contents C and D has elapsed, the content distribution server 111 transmits to the distributor terminal 121 as end information that the transmission of the second contents C and D ends. The end information may be transmitted to the distributor terminal 121 as an end notice before a predetermined playback time of the second contents C and D elapses. Further, in order to display the countdown display toward the playback end time of each of the second contents C and D, the countdown information is superimposed on the transmitted second contents C and D and transmitted to the viewer terminals 131a and 131b. Also good.

  In step S216, the distributor resumes the transmission of the first content based on the end information received by the distributor terminal 121 from the content distribution server 111.

  In step S217, the content distribution server 111 distributes the first content received from the distributor terminal 121 to the viewer terminals 131a and 131b.

  In step S218, the viewer terminal 131a displays the first content distributed from the content distribution server 111. Similarly, in step S219, the viewer terminal 131b displays the first content distributed from the content distribution server 111. The viewer a and the viewer b can view the first content created by the distributor again in real time.

  In step S220, the distributor performs a switching operation on the distributor terminal 121 as the first content ending operation. Accordingly, the distributor terminal 121 transmits a switching signal to the content distribution server 111.

  In step S221, similarly to step S211, when the content distribution server 111 receives the switching signal from the distributor terminal 121, the content distributed to the viewer terminal 131a and the viewer terminal 131b is changed from the first content to the second content. change. The control unit 113 appropriately selects the second content to be distributed according to the viewer. The control unit 113 of the content distribution server 111 determines the preference of the viewer a based on the login ID information of the viewer a, and receives the second content E from the CM content server 141 as the second content suitable for the viewer a. select. The content distribution server 111 transmits the second content E to the viewer terminal 131a.

  Similarly, in step S222, the control unit 113 of the content distribution server 111 determines the preference of the viewer b based on the login ID information of the viewer b, and the CM content server as the second content suitable for the viewer b. The second content F is selected from 141. The content distribution server 111 transmits the second content F to the viewer terminal 131b.

  In step S223, the viewer terminal 131a displays the second content E distributed from the content distribution server 111. In step S224, the viewer terminal 131b displays the second content F distributed from the content distribution server 111.

  When the distribution of the second content E and the second content F ends, the content distribution system 1 also ends the display of the second content E and the second content F on the viewer terminals 131a and 131b, and the entire operation is completed. .

<Description of effects>
As described above, according to the content distribution server 111 according to the second embodiment of the present disclosure, the distributor can change the second content such as the advertisement content that the distributor switches from the live content according to the viewer. it can. Therefore, the second content that matches the viewer's preference can be provided to the viewer. Furthermore, providing the second content that matches the viewer's preference prevents the viewer from switching to other content while viewing the second content, and the distributor switches content with peace of mind. You can get break time, etc.

  In this embodiment, the viewer's preference is analyzed based on the login ID information, but the login operation is skipped, and the control unit 113 uses the cookie (HTTP cookie) information from the viewer terminal, You may analyze a viewer's preference. The control unit 113 selects the second content from the CM content server 141 as the second content suitable for the viewer according to the analysis result. The content distribution server 111 may transmit the second content to the viewer terminals 131a and 131b, and display the second content according to the preference of each viewer terminal of the viewer terminals 131a and 131b.

(Third embodiment)
A content distribution system 2 that distributes advertisement content that introduces other live content that is switched to live content and that is the third embodiment of the present disclosure will be described.

  As shown in FIG. 6, the content distribution system 2 according to the third embodiment includes a content distribution server 111, distributor terminals 121a and 121b, viewer terminals 131a and 131b, and a CM content server 141, for example, the Internet. It can be connected to the network NW.

  The configuration of the content distribution system 2 is basically the same as the configuration according to the first embodiment, except that there are two distributor terminals, the distributor terminal 121a and the distributor terminal 121b.

<Content delivery order>
The content distributed from the content distribution server 111 according to the third embodiment of the present disclosure will be described with reference to FIG. FIG. 7 is a conceptual diagram showing a content distribution order according to the third embodiment. In FIG. 7, time elapses from the left to the right of the page. The upper part of FIG. 7 is content distributed by the distributor a, and the lower part is content distributed by the distributor b.

  The content distribution server 111 distributes the live content transmitted from the distributor terminal 121a as the first content. In response to the switching operation by the distributor terminal 121a, the control unit 113 switches the content to be distributed from the first content to the second content that is the third content CM introducing the contents of the third content. When the reproduction time of the second content ends, the process returns to the distribution of the first content again.

  In parallel with the distribution of the first content, the content distribution server 111 distributes the live content transmitted from the distributor terminal 121b as the third content. In the second content distributed to the viewer terminal 131a, when the third content is selected for viewing, the third content is distributed to the viewer terminal 131a of the viewer who performed the viewing selection. In addition, the control unit 113 superimposes information indicating that the third content CM is distributed in the second content distributed to the viewer terminal 131a on the third content distributed to the viewer terminal 131b.

<Process flow>
Next, the operation of the content distribution system 2 according to the third embodiment of the present disclosure will be described with reference to the flowchart illustrated in FIG. The flowchart of FIG. 8 shows the relevant state of each operation of the content distribution server 111, the distributor terminal 121a, the distributor terminal 121b, the viewer terminal 131a, and the viewer terminal 131b. The user of the distributor terminal 121a is the distributor a, the user of the distributor terminal 121b is the distributor b, the user of the viewer terminal 131a is the viewer a, and the user of the viewer terminal 131b is the viewer b. To do.

  In step S301, the distributor a performs a login operation to the content distribution server 111 from the distributor terminal 121a. Similarly, in step S302, the distributor b performs a login operation from the distributor terminal 121b to the content distribution server 111.

  In step S303, the viewer a performs a login operation from the distributor terminal 131a to the content distribution server 111. Similarly, in step S304, the viewer b performs a login operation to the content distribution server 111 from the distributor terminal 131b.

  In step S305, the distributor a transmits the first content created by the distributor terminal 121a from the distributor terminal 121a to the content distribution server 111. A camera or the like is connected to the distributor terminal 121a, and the distributor terminal 121a creates a moving image or the like photographed by the camera as first content that is live content. Similarly, in step S306, the distributor b transmits the third content created by the distributor terminal 121b from the distributor terminal 121b to the content distribution server 111. A camera or the like is connected to the distributor terminal 121b, and the distributor terminal 121 creates a moving image or the like captured by the camera as third content that is live content.

  In step S307, the viewer a who wants to view the first content transmits a first content viewing request signal from the viewer terminal 131a to the content distribution server 111. Similarly, in step S308, the viewer b who wants to view the third content transmits a third content viewing request signal from the viewer terminal 131b to the content distribution server 111.

  In step S309, the content distribution server 111 that has received the first content request signal from the viewer terminal 131a distributes the first content to the viewer terminal 131a. Similarly, in step S310, the content distribution server 111 that has received the third content request signal from the viewer terminal 131b distributes the third content to the viewer terminal 131b.

  In step S311, the viewer terminal 131a displays the first content distributed from the content distribution server 111. Similarly, in step S312, the viewer terminal 131b displays the third content distributed from the content distribution server 111. The viewer a can view the first content created by the distributor a in real time, and the viewer b can view the third content created by the distributor b in real time.

  Next, content switching processing when the distributor a wants to interrupt live broadcasting and take a break will be described. In step S313, the distributor a performs a switching operation on the distributor terminal 121a. Accordingly, the distributor terminal 121a transmits a switching signal to the content distribution server 111.

  In step S314, when the content distribution server 111 receives the switching signal from the distributor terminal 121, the content distribution server 111 changes the content distributed to the viewer terminal 131a and the viewer terminal 131b from the first content to the second content. Here, the second content to be distributed is content (third content CM) that introduces the third content created by the distributor b, and a link to the third content is embedded in the third content CM. . The content distribution server 111 transmits the second content to the viewer terminal 131a.

  In step S315, the viewer terminal 131a displays the second content (third content CM) transmitted from the content distribution server 111.

  In step S316, the content distribution server 111 transmits introduction information that the third content CM is transmitted as the second content distributed by the distributor a to the distributor terminal 121b. In addition, the content distribution server 111 distributes the third content by superimposing the introduction information on the third content, and the viewer b viewing the third content introduces the third content with the content of the distributor a. I can know that. Further, the distributor terminal b receiving the information may superimpose the introduction information in the third content transmitted to the content distribution server 111. In addition, a link to the first content may be embedded in the introduction information. Thereby, the viewer b who has seen the introduction information can be motivated to view the first content with an interest in the first content.

  In step S317, the viewer a selects whether or not to view the third content from the second content (third content CM) displayed on the viewer terminal 131a. Specifically, by clicking on a link to the third content in the displayed third content CM, a selection state for viewing the third content is obtained. If the viewing selection is present (Y), the viewer terminal 131a proceeds to step S322, and if the viewing selection is not present (N), the viewer terminal 131a proceeds to step S321.

  In step S318, when the predetermined reproduction time of the second content has elapsed, the content distribution server 111 transmits to the distributor terminal 121a as end information that the transmission of the second content is completed. The end information may be transmitted to the distributor terminal 121a as an end notice before a predetermined reproduction time of the second content elapses. Further, in order to perform countdown display toward the playback end time of each second content, the viewer terminal 131a may transmit the countdown information superimposed on the second content to be transmitted.

  In step S319, the distributor a resumes the transmission of the first content based on the end information received by the distributor terminal 121a from the content distribution server 111.

  In step S320, the content distribution server 111 distributes the first content received from the distributor terminal 121a to the viewer terminal 131a.

  In step S321, the viewer terminal 131a displays the first content distributed from the content distribution server 111. The viewer a can view the first content created by the distributor again in real time.

  In step S322, the viewer terminal 131a transmits a third content viewing request signal to the content distribution server 111.

  In step S323, the content distribution server 111 that has received the third content request signal from the viewer terminal 131a distributes the third content to the viewer terminal 131a.

  In step S324, the viewer terminal 131a displays the third content distributed from the content distribution server 111. The viewer a can view the third content created by the distributor b in real time.

  The content distribution server 111 may switch to the third content during the reproduction of the second content, or may be performed during the reproduction of the first content after the reproduction of the second content is completed.

<Description of effects>
As described above, according to the content distribution server 111 according to the third embodiment of the present disclosure, the distributor a creates the second content that the distributor a switches from the live content to the other distributor b. It can be provided to viewers as introduction contents of three contents. Therefore, it is possible to introduce and guide other contents created by other distributors to the viewer, and to make the association between contents active. For example, when the distributor a is a celebrity, the distributor b introduces his / her content to the distributor a who is a celebrity, thereby increasing his / her reputation or satisfying his / her satisfaction. I can do it.

(program)
FIG. 9 is a schematic block diagram showing the configuration of the computer 901. The computer 901 includes a CPU 902, a main storage device 903, an auxiliary storage device 904, and an interface 905.

  Here, details of a program for realizing each function which constitutes content distribution server 111 concerning a 1st embodiment are explained.

  The content distribution server 111 is mounted on the computer 901. The operation of each component of the content distribution server 111 is stored in the auxiliary storage device 904 in the form of a program. The CPU 902 reads the program from the auxiliary storage device 904, develops it in the main storage device 903, and executes the above processing according to the program. Further, the CPU 902 secures a storage area corresponding to the storage unit described above in the main storage device 903 according to the program.

  Specifically, the program receives the first content which is live content transmitted from the distributor terminal to the computer 901 via the network, the second content different from the first content, Distributing the first content to the viewer terminal via the network, and switching the content to be distributed to the viewer terminal from the first content to the second content by a signal from the distributor terminal; This is a content distribution program for realizing the above.

  The auxiliary storage device 904 is an example of a tangible medium that is not temporary. Other examples of the non-temporary tangible medium include a magnetic disk, a magneto-optical disk, a CD-ROM, a DVD-ROM, and a semiconductor memory connected via the interface 905. When this program is distributed to the computer 901 via the network, the computer 901 that has received the distribution may develop the program in the main storage device 903 and execute the above processing.

  The program may be for realizing a part of the functions described above. Further, the program may be a so-called difference file (difference program) that realizes the above-described function in combination with another program already stored in the auxiliary storage device 904.

  These embodiments can be implemented in various other forms, and various omissions, replacements, and changes can be made without departing from the scope of the invention. These embodiments and modifications thereof are included in the invention described in the claims and equivalents thereof, as long as they are included in the scope and gist of the invention.

1, 2 content distribution system, 111 content distribution server, 112 communication unit, 113 control unit, 114 storage unit, 121, 121a, 121b distributor terminal, 131, 131a, 131b viewer terminal, 141 CM content server, 901 computer, 902 CPU, 903 main storage device, 904 auxiliary storage device, 905 interface

Claims (10)

  1. The first content that is live content transmitted from the distributor terminal via the network is received, the second content stored in the content distribution server or provided from the second content distribution server, and the received first content A communication unit that distributes one content to a viewer terminal via a network;
    Control for switching content distributed to the viewer terminal from the first content to the second content by a switching signal transmitted from the distributor terminal based on a switching operation at the distributor terminal that distributes the live content. And
    With
    The second content is information relating to third content distributed by another distributor different from the distributor received by the communication unit,
    The content communication server, wherein the communication unit transmits information that information related to the third content is distributed to the viewer terminal to a distributor terminal used by the other distributor.
  2. A storage unit for receiving and storing reaction information for the second content input at the viewer terminal;
    The content distribution server according to claim 1, wherein the stored reaction information is transmitted to the distributor terminal .
  3.   The content distribution server according to claim 2, wherein the communication unit distributes the first content on which the reaction information is superimposed to the viewer terminal.
  4.   The reaction information includes user information specified by a login ID of a viewer terminal that has viewed the second content, the number of users to view, the number of users who have viewed the second content to the end, and an evaluation questionnaire of the second content. The content distribution server according to claim 2 or 3, wherein the content distribution server is information including at least one.
  5. The communication unit receives a login ID transmitted from the viewer terminal,
    The content distribution server according to claim 1, wherein the control unit selects content to be distributed as the second content according to viewer information associated with the received login ID.
  6. The communication unit receives a selection signal transmitted from the viewer terminal;
    The said control part switches the said 1st content or the said 2nd content to the said 3rd content by the said selection signal, and delivers to the viewer terminal which transmitted the said selection signal via the said communication part. Content distribution server.
  7.   The content distribution server according to any one of claims 1 to 6, wherein the second content is content selected by the distributor.
  8.   The content distribution server according to any one of claims 1 to 7, wherein the second content is advertising content.
  9. A communication unit receiving first content which is live content transmitted from a distributor terminal via a network;
    The communication unit stores the second content stored in the content distribution server or provided from the second content distribution server and the received first content to a viewer terminal via the network;
    A control unit transmits content to be distributed to the viewer terminal from the first content to the second content by a switching signal transmitted from the distributor terminal based on a switching operation at the distributor terminal that is distributing the live content. Switching to content,
    A content distribution method comprising:
    The second content is information relating to third content distributed by another distributor different from the distributor received by the communication unit,
    The content distribution method in which the communication unit transmits information that information related to the third content is distributed to the viewer terminal to a distributor terminal used by the other distributor.
  10. Receiving first content which is live content transmitted from a distributor terminal via a network;
    A second content stored in the content distribution server or provided from the second content distribution server, and a step of distributing the received first content to a viewer terminal via a network;
    The step of switching the content distributed to the viewer terminal from the first content to the second content by a switching signal transmitted from the distributor terminal based on a switching operation at the distributor terminal that distributes the live content. When,
    A content distribution program for realizing the above by a computer,
    The second content is information relating to third content distributed by another distributor different from the distributor,
    The content delivery program which transmits the information that the information regarding the said 3rd content is delivered to the said viewer terminal to the distributor terminal which said other distributor uses.
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