JP2017130768A - Information display program, information display device, information display method, and distribution device - Google Patents

Abstract

PROBLEM TO BE SOLVED: To improve the appealing effect of information about the content.SOLUTION: An information display program causes a computer to execute a specification procedure for specifying a region satisfying predetermined conditions, out of a video contained in first content, and a display procedure for displaying second content in the region of the first content specified by the specification procedure. Since a terminal 100 having executed the information display program displays a video C12 while arranging content C13 in a region A01, the appealing effect of information about the content C13 can be improved.SELECTED DRAWING: Figure 1

Description

  The present invention relates to an information display program, an information display device, an information display method, and a distribution device.

  In recent years, information distribution via the Internet has been actively performed. As an example of such information distribution technology, when a user wants to browse content such as still images, moving images, and text related to advertisements for companies and products, the user browses information content such as web pages. A technique has been proposed in which content desired to be browsed by a user and information content are displayed in an overlapping manner.

JP 2003-022042 A JP 2012-137805 A

  However, with the above-described conventional technology, there may be a case where it is not possible to improve the appeal effect of information related to content that the user wants to browse. For example, in the above-described conventional technology, the content that the user wants to browse is merely displayed over the information content, and the user cannot be interested in the content.

  The present application has been made in view of the above, and an object thereof is to provide an information display program, an information display device, an information display method, and a distribution device that improve the appeal effect of information related to content.

  An information display program according to the present application causes a computer to specify a specific procedure for specifying a region satisfying a predetermined condition among moving images included in first content, and a region specified by the specific procedure in the first content. A display procedure for displaying the second content is executed.

  According to one aspect of the embodiment, it is possible to provide an information display program, an information display device, an information display method, and a distribution device that improve the appeal of information related to content.

FIG. 1 is a diagram illustrating an example of display processing executed by the terminal device according to the embodiment. FIG. 2 is a diagram illustrating an example of a superimposed display process executed by the terminal device according to the embodiment. FIG. 3 is a diagram illustrating a configuration example of a distribution system according to the embodiment. FIG. 4 is a diagram illustrating a configuration example of the advertisement distribution server according to the embodiment. FIG. 5 is a diagram illustrating an example of information stored in the advertisement database according to the embodiment. FIG. 6 is a diagram illustrating a configuration example of the content distribution server according to the embodiment. FIG. 7 is a diagram illustrating a configuration example of the terminal device according to the embodiment. FIG. 8 is a diagram illustrating an example of display conditions according to the embodiment. FIG. 9 is a diagram illustrating an example of processing for displaying content by the terminal device according to the embodiment. FIG. 10 is a diagram illustrating a variation of display processing executed by the terminal device according to the embodiment. FIG. 11 is a diagram illustrating an example of a process in which the terminal device according to the embodiment displays transparent content. FIG. 12 is a flowchart illustrating an example of a flow of display processing executed by the terminal device according to the embodiment. FIG. 13 is a diagram illustrating an example of a hardware configuration.

  Hereinafter, an embodiment for implementing an information display program, an information display device, an information display method, and a distribution device according to the present application (hereinafter referred to as “embodiment”) will be described in detail with reference to the drawings. The information display program, the information display device, the information display method, and the distribution device according to the present application are not limited by this embodiment. In the following embodiments, the same portions are denoted by the same reference numerals, and redundant description is omitted.

[1. Example of terminal device]
First, an example of processing executed by the terminal device 100, which is an example of an information display device that executes an information display program, will be described with reference to FIG. FIG. 1 is a diagram illustrating an example of display processing executed by the terminal device according to the embodiment. In FIG. 1, an example in which the web page C11, the moving image C12, and the content C13 are displayed on the screen by the terminal device 100 will be described. In the following description, the web page C11, the moving image C12, and the content C13 may be collectively referred to as web content C10.

  Moreover, in the following description, it is a reference position when the web content C10 is displayed on the screen, and when the web content C10 is displayed, the uppermost end on the screen is defined as the upper end of the web content C10. Describe. Moreover, the edge arrange | positioned at the lowest side on a screen among the edges produced when displaying the web content C10 on a screen is described as the lower end of the web content C10. Of the edges generated when displaying the web content C10 on the screen, the left edge with respect to the upper and lower ends is described as the left edge of the web content C10, and the right edge with respect to the upper and lower edges is denoted as the web content C10. It is described as the right end.

  Moreover, in the following description, it is an edge used as the reference | standard at the time of displaying the web content C10 among screens, the edge of the direction where the upper side of the web content C10 is displayed is described as the upper end of the screen, and the web content C10 The edge in the direction in which the lower side is displayed is referred to as the lower edge of the screen. In addition, the direction in which the upper end of the web content C10 is displayed on the screen of the terminal device 100 is referred to as the screen upper direction, and the direction in which the lower end of the web content C10 is displayed on the screen is referred to as the screen lower direction. In addition, the direction in which the left end of the web content C10 is displayed on the screen of the terminal device 100 is described as a screen left direction, and the direction in which the right end of the web content C10 is displayed on the screen is described as a screen right direction.

  A terminal device 100 illustrated in FIG. 1 is a smart device such as a smartphone or a tablet, and can communicate with an arbitrary server device via a wireless communication network such as 3G (Generation) or LTE (Long Term Evolution). It is a portable terminal device. Further, the terminal device 100 has a screen such as a liquid crystal display. The terminal device 100 is assumed to employ a touch panel. That is, the user of the terminal device 100 performs various operations by touching the screen with a finger or a stylus.

  The web content C10 is various contents distributed to the terminal device 100 via a network such as the Internet. For example, the web page C11 is a web page on which content such as news is arranged. The web page C11 may be a web page on which other contents are arranged, and is a so-called portal site in which news, weather forecast, received mail index and contents, photo viewer, and other various contents are arranged. There may be. For example, the web page C11 is a web page described in HTML (Hyper Text Markup Language), XML (Extensible Markup Language), or the like.

  The web page C11 is a content in which news, weather forecasts, received mail indexes and contents, photo viewers, and other various contents are arranged in independent tiles. It may be content that can be updated. In addition, tiles in which content related to advertisements is arranged may be inserted into the web page C11 as needed. In addition, the size of each tile arrange | positioned on the web page C11, an arrangement position, and the number of the tiles arrange | positioned may be changed automatically for every tile, and may be changed according to a user's operation. Further, the web page C11 may include an input field for inputting a search keyword, a link to another web page, and the like.

  Here, the web page C11 is a web page optimized for a smart device, and the horizontal display size is the same as the horizontal display size of the screen of the terminal device 100. The web page C11 is a web page whose vertical display size is equal to or larger than the vertical display size of the output unit 120 included in the terminal device 100.

  The moving image C12 is content that is displayed together with the web page C11, and includes moving images. For example, the moving image C12 is a moving image such as an event distributed via the Internet, a live image such as a sports broadcast, a recorded image, a movie or a program distributed via a moving image distribution service, or the like. An arbitrary data format can be adopted as the data format when the moving image C12 is distributed.

  The content C13 is content including an image such as a still image, and is, for example, content related to an advertisement (hereinafter referred to as advertisement content). For example, the content C13 is content including text, images, and the like regarding the advertisement, and in the example illustrated in FIG. Note that the content C13 may be a content including a moving image.

  Note that the web content C10 has a layout position and a display position set by CSS (Cascading Style Sheets), JavaScript (registered trademark), HTML5, and other scripts that can describe dynamic content. It may be content whose display mode changes due to the above operation or the like. For example, the web content C10 is content that can include images, characters, figures, symbols, moving images, and the like that are controlled to be displayed, erased, enlarged, reduced, moved, rotated, played back, paused, and the like by user operations. is there. The web content C10 may be a web page described in HTML, XML, or the like.

  Here, the content related to the advertisement is not limited to the commercial or non-profit advertisement, but is a volunteer recruitment, a public advertisement, a notification to the public, a part of information regarding the web page C11, and other arbitrary contents. That is, the content C13 is not only content including so-called advertisement-related information, but also interests the user, information included in the web content C10, or content related to the content C13 (for example, a landing page or a video) An image, a moving image, a character, a figure, a symbol, a hyperlink, and other arbitrary contents can be applied as long as the information included in the image C12 or the like is widely notified. That is, any content can be applied as the content C13 as long as the content is more interesting than the web page C11 for the user.

  When receiving the distribution of the web page C11 and the moving image C12, the terminal device 100 transmits a distribution request to the advertisement distribution server 20 that distributes the content related to the advertisement. When the terminal device 100 receives the distribution of the content C13 as the content related to the advertisement from the advertisement distribution server 20, the terminal device 100 displays the web page C11 and the moving image C12, and executes a display process to be described later, thereby executing the content C13. Alternatively, a part of the content C13 is displayed.

[2. Display processing executed by terminal device 100]
Here, the terminal device 100 performs the following process to cause the user's interest in the advertisement. For example, the terminal device 100 executes a specifying process for specifying a region that satisfies a predetermined condition in the moving image C12. And the terminal device 100 performs the display process which arrange | positions and displays the content C13 in the area | region (it may hereafter be described as a specific area | region) among the moving images C12.

  For example, the terminal device 100 sets, as the specific area, an area to which a predetermined shape or a predetermined color is added in the moving image C12 displayed on the screen. Then, as an example of the display process, the terminal device 100 does not display the specific area as it is, but sets the transmission state in which the content arranged on the back surface is transmitted, whereby the content C13 arranged on the back surface of the moving image C12. Is displayed in a specific area, and a transparent display process is executed to change the display area of the content C13 in accordance with the movement of the specific area.

  In another example, the terminal device 100 displays a part of the content C13 superimposed on the specific area, thereby changing the position where the content C13 is superimposed so as to follow the movement of the specific area. Execute the process.

[2-1. Specific processing)
First, specific processing executed by the terminal device 100 will be described. For example, the terminal device 100 accepts all data of the moving image C12 or streaming distribution. In such a case, the terminal device 100 specifies an area that satisfies a predetermined condition from images displayed on the screen as the moving image C12. For example, the terminal device 100 specifies an area to which a color designated in advance by an advertiser, which will be described later, is attached from images displayed as part of the moving image C12.

  In another example, the terminal device 100 identifies the shape of the subject included in the image based on the color difference of each pixel included in the image such as RGB (Red Green Blue) or gray scale. And the terminal device 100 specifies the area | region where the to-be-photographed object satisfy | fills predetermined conditions is included from the image. For example, the terminal device 100 specifies a region including a subject having a predetermined shape such as a circular region, a polygonal region, or all or part of a person. The subject whose shape is specified does not have to be a real subject, and may be a virtual subject such as CG (Computer Graphics).

  Here, the shape that satisfies the predetermined condition does not need to be a strictly specified shape, and may be a shape that can change for each image. To explain a specific example, the terminal device 100 has a circular shape even if the shape of the region including the subject changes for each image due to the movement of the circular shape of the subject. If it is estimated, the area including the subject may be set as the specific area.

  Further, for example, if the shape that can be estimated as the shape of a person is included, the terminal device 100 specifies an area that includes the subject even when the shape of the subject changes for each image. It may be an area. Further, for example, the terminal device 100 may specify a region including a shape that is estimated to be a shape of an animal such as a dog or a cat. That is, the terminal device 100 may specify the specific region using an arbitrary condition as long as the region estimated to include the predetermined subject is specified as the specific region. As a result of such identification processing, the terminal device 100 identifies a specific region whose position and shape change along with the reproduction of the moving image C12.

[2-2. (Transparent display processing)
Next, an example of the transparent display process among the display processes executed by the terminal device 100 will be described. For example, the terminal device 100 arranges the web page C11 and the moving image C12 side by side, and arranges the content C13 on the back of the moving image C12. And the terminal device 100 displays the web page C11, the moving image C12, and the content C13 on a screen.

  In addition, the terminal device 100 starts reproduction of the moving image C12 and sets the specific region specified by the specifying process in a transparent state, thereby moving the region arranged behind the specific region in the content C13 to the moving image. Displayed as part of the image displayed as C12. That is, the terminal device 100 transmits a part of the content C13 arranged on the back surface of the moving image C12 in a specific area specified in the moving image C12. As a result, the terminal device 100 changes the displayed region of the content C13 in accordance with the change of the specific region accompanying the reproduction of the moving image C12.

[2-3. Example of transparent display processing)
Hereinafter, an example of the transparent display process executed by the terminal device 100 will be described with reference to FIG. In the following description, an example of the transparent display process for displaying the content C13 including the logo image related to the advertisement together with the web page C11 and the moving image C12 will be described separately for the first state to the sixth state. In the example illustrated in FIG. 1, an example in which the display size of the moving image C12 and the display size of the content C13 are the same is described, but the embodiment is not limited thereto. In the following description, it is assumed that the terminal device 100 specifies an area including a circular subject from each image displayed as the moving image C12 as the specific area.

  First, the terminal device 100 accepts the delivery of the web page C11, the moving image C12, and the content C13. In such a case, the terminal device 100 arranges the moving image C12 so that the upper end of the moving image C12 is in contact with the upper end of the screen, and arranges the web page C11 so that the upper end of the web page C11 is in contact with the lower end of the moving image C12. . Further, the terminal device 100 arranges the content C13 on the back surface of the moving image C12. And the terminal device 100 displays the web page C11, the moving image C12, and the content C13. As a result, the terminal device 100 displays the moving image C12 and the web page C11 as shown in the first state.

  Subsequently, the terminal device 100 starts playing the moving image C12. More specifically, the terminal device 100 generates a plurality of images to be displayed as the moving image C12 from the data of the moving image C12 streamed via the network, and displays the generated images at predetermined time intervals. As a result, the moving image C12 is reproduced.

  Here, the terminal device 100 specifies an area including a circular subject as a specific area for each image displayed as the moving image C12. For example, as shown in the second state, the terminal device 100 specifies the region A01 as the specific region when the image displayed as the moving image C12 includes the region A01 in which the circular subject is captured, The content C13 arranged on the back surface is displayed with the region A01 in a transparent state.

  As a result, as shown in the third state, the terminal device 100 transmits the content C13 arranged on the back of the moving image C12 to the area A01 in the moving image C12 and displays the moving image C12 and the content C13. It will be. More specifically, the terminal device 100 displays the moving image C12 by applying a range that overlaps the region A01 in the content C13 to a range included in the region A01.

  Also, the terminal device 100 specifies a specific area for each image to be displayed as the moving image C12, and displays the specified specific area by applying a range that overlaps the specific area in the content C13. As a result, for example, the terminal device 100 moves the display position by applying the content C13 in accordance with the movement of the position including the area A01 in the moving image C12.

  For example, as shown in the fourth state, when the circular subject moves to the front of the person, the terminal device 100 transmits a part of the person and the range where the circular subject is imaged, and is arranged on the back. The content C13 is displayed. Further, as illustrated in the fifth state, when the circular subject moves to the right side of the screen, the terminal device 100 transmits the range in which the circular subject is captured and displays the content C13 disposed on the back surface.

  Here, in the example shown in the sixth state, when the circular subject moves to the back of the person, an image in which a part of the subject is hidden by the person is displayed. In such an image, by using a known image analysis technique, a range in which a circular subject is imaged and a range in which a person is imaged are specified, and the difference between the specified ranges is specified. It is possible to specify a range including. Therefore, by using such a technique, the terminal device 100 transmits a region including only a circular subject, so that a part of the content C13 is displayed on the back of the person as shown in the sixth state. In this manner, the moving image C12 can be reproduced.

  As described above, the terminal device 100 transmits the specific region of the moving image C12 and displays the content C13 arranged on the back surface of the moving image C12 as a part of the moving image C12. As a result, for example, the terminal device 100 can replace and reproduce a part of the moving image C12 distributed by live streaming or the like with the content C13 related to the advertisement.

  For example, in the moving image C12, the terminal device 100 displays a region other than a region with a predetermined color such as a soccer field or a baseball back net or a region where a predetermined person is captured in the moving image C12. The content is replaced with the content C13 arranged on the back of the image and reproduced. As a result, the terminal device 100 can display the content C13 while continuing to reproduce the moving image C12 for the user who browses the moving image C12.

[2-4. (Superimposed display processing)
Next, an example of the superimposed display process among the display processes executed by the terminal device 100 will be described with reference to FIG. FIG. 2 is a diagram illustrating an example of a superimposed display process executed by the terminal device according to the embodiment. For example, the terminal device 100 accepts the delivery of the web page C11 and the moving image C12, and accepts the delivery of the content C14 including the image related to the advertisement as with the content C13.

  In such a case, the terminal device 100 arranges the web page C11 and the moving image C12 side by side, displays the web page C11 and the moving image C12 on the screen, and starts reproducing the moving image C12. And the terminal device 100 superimposes and displays the content C14 on the specific area specified by the specific process among the images displayed as the moving image C12, and changes the position where the content C14 is displayed together with the movement of the specific area. .

  For example, the terminal device 100 displays the content C14 in an overlapping manner in a specific area specified for each image displayed as the moving image C12. As a result, the terminal device 100 changes the position at which the content C14 is displayed according to the change in the specific area accompanying the reproduction of the moving image C12. That is, the terminal device 100 changes the position where the content C14 is displayed in an overlapping manner in accordance with the movement of the subject that satisfies the predetermined condition.

[2-5. Example of superimposed display processing)
Next, an example of the superimposed display process among the display processes executed by the terminal device 100 will be described with reference to FIG. In the following description, an example of superimposed display processing for displaying the content C14 including the logo image related to the advertisement together with the web page C11 and the moving image C12 will be described separately for the first state to the sixth state. In the following description, it is assumed that the terminal device 100 specifies an area including a circular subject from each image displayed as the moving image C12 as the specific area.

  First, the terminal device 100 accepts the delivery of the web page C11, the moving image C12, and the content C14. In such a case, as shown in the first state, the terminal device 100 displays the moving image C12 and the web page C11 and starts reproducing the moving image C12. Further, for example, as shown in the second state, when the image displayed as the moving image C12 includes a region A01 in which a circular subject is captured, the terminal device 100 identifies the region A01 as the specific region. Then, the terminal device 100 displays the content C14 superimposed on the specified area A01. More specifically, the terminal device 100 trims the content C14 into a shape in phase with the area A01, scales up the display size of the trimmed image to the same size as the display size of the area A01, and then trims the trimmed image. Is displayed over the area A01.

  As a result, as shown in the third state, the terminal device 100 displays an image in which the content C14 is superimposed on the area A01 in the moving image C12 as the moving image C12. Further, the terminal device 100 specifies a specific area for each image to be displayed as the moving image C12, and displays the content C14 in an overlapping manner on the specified specific area. For this reason, for example, the terminal device 100 moves the position where the content C14 is displayed so as to follow the movement of the position including the area A01, that is, to follow the movement of the subject.

  For example, as shown in the fourth state, when the circular subject moves to the front of the person, the terminal device 100 displays the content C14 so as to overlap the range in which the circular subject and the person are captured, in the fifth state. As shown in FIG. 5, when the circular subject moves to the right side of the screen, the position where the content C14 is displayed is moved according to the movement of the subject.

  Further, as shown in the sixth state, when the circular subject moves to the back of the person, the terminal device 100 identifies the region where only the subject is imaged as the region A01. As a result, as shown in the sixth state, the terminal device 100 displays the content C14 so as to overlap the area including only the circular subject in the image displayed as the moving image C12. The moving image C12 can be reproduced in such a manner that a part of the content C14 is displayed on the screen.

[2-6. (Applicable for display processing)
In the example illustrated in FIGS. 1 and 2, the terminal device 100 displays the content C13 by transmitting a specific area of the moving image C12 such as live streaming, or displays the content C14 superimposed on the specific area. However, the embodiment is not limited to this. For example, the terminal device 100 may perform the above-described specifying process and display process for a predetermined web page or a moving image related to an advertisement.

  For example, the terminal device 100 may reproduce a moving image related to a predetermined advertisement as the moving image C12 and display content C13 and C14 related to a predetermined web page or advertisement in a specific area. To describe a more specific example, the terminal device 100 displays a web page such as a portal site as the content C13, and displays a moving image C12 related to the advertisement on the content C13. Then, the terminal device 100 displays a part of the content C13 arranged on the back side of the moving image C12 together with the moving image C12 by setting a region satisfying a predetermined condition in the moving image C12 in a transparent state. Good. In addition, the terminal device 100 may reproduce the moving image C12 related to the advertisement and display the content including the image related to the advertisement in a region satisfying a predetermined condition in the moving image C12.

  Further, the terminal device 100 may perform the above-described transparent display process and the superimposed display process at the same time. For example, the terminal device 100 individually specifies a specific area that is a target of the transparent display process and a specific area that is a target of the superimposed display process from the moving image C12. For example, the terminal device 100 identifies a region with a predetermined color in the image displayed as the moving image C12 as a specific region to be subjected to the transparent display process, and superimposes a region including a subject with a predetermined shape. It is specified as a specific area to be displayed.

  For example, the terminal device 100 displays a part of the content C13 arranged on the back surface of the moving image C12 by setting the specific region specified as the target of the transparent display region in a transparent state, and performs the superimposition display processing. The content C14 may be superimposed on a specific area specified as a target, and the content C13 and C14 may be displayed together with the moving image C12. That is, the terminal device 100 may execute the transmission display process and the superimposed display process described above in combination in any manner.

[2-7. (About switching content)
Here, depending on the size of the specific area specified by the specifying process, there may be a case where the contents C13 and C14 cannot be displayed in an assumed mode. Therefore, the terminal device 100 may switch the contents C13 and C14 displayed in the specific area according to the size of the specific area.

  For example, when the area of the specific area is wider than a predetermined threshold, the terminal device 100 transmits the specific area and displays the content C13. On the other hand, when the area of the specific area is narrower than the predetermined threshold, the terminal device 100 may transmit the specific area and display the content C14 different from the content C13 in the specific area. Further, for example, when the area of the specific area is narrower than a predetermined threshold, the terminal device 100 may display the content C14 superimposed on the specific area instead of transmitting the specific area. That is, the terminal device 100 may determine which content to display and whether to perform the superimposed display process or the transparent display process according to the size of the specific area.

[2-8. About specific processing)
In addition, the terminal device 100 specified the area | region which satisfy | fills predetermined conditions among the images displayed as the moving image C12 as a specific area. Here, any condition can be set as the condition of the specific region. For example, the terminal device 100 may simply set an area designated in advance by coordinates or the like as the specific area in the image displayed as the moving image C12. For example, the terminal device 100 may set the lower half area of the moving image displayed as the moving image C12 as the specific area.

  Further, the terminal device 100 may specify an area that satisfies different conditions for each image displayed as the moving image C12 as the specific area. For example, the terminal device 100 specifies an area including a circular subject until a predetermined time has elapsed after the reproduction of the moving image C12 is started, and after the predetermined time has elapsed, a rectangular subject is detected. The included area may be specified. In addition, the terminal device 100 identifies a red-colored area until a predetermined time elapses after the reproduction of the moving image C12 is started, and is blue-colored after the predetermined time elapses. An area may be specified. In addition, the terminal device 100 identifies an area including a subject having a predetermined shape until a predetermined time has elapsed after the reproduction of the moving image C12 is started. You may specify the area | region where a color is contained.

  In addition, the terminal device 100 may set a region other than a region that satisfies a predetermined condition among the images displayed as the moving image C12 as the specific region. For example, in the image displayed as the moving image C12, the terminal device 100 may set an area that is not given a predetermined color as a specific area, and an area that does not include a subject with a predetermined shape as a specific area. Good.

  Note that the terminal device 100 performs the above-described specifying process on each image displayed on the screen as the moving image C12, and specifies an area that satisfies a predetermined condition as the specified area. That is, the terminal device 100 specifies a specific area for each image displayed as the moving image C12. Note that the terminal device 100 may perform the above-described specific processing only for images displayed during a predetermined reproduction period among images displayed as the moving image C12. For example, the terminal device 100 may execute the above-described specific process only for an image whose reproduction position is included in the range from the first minute to the second minute from the top of the moving image C12.

[2-9. About landing page)
Here, the terminal device 100 may display a moving image C12 and contents C13 and C14 that can transition to a predetermined landing page when the user selects. For example, when the user selects the moving image C12, the terminal device 100 displays a landing page related to the moving image C12. The terminal device 100 also relates to the content C13 when the user selects a transparent region of the image displayed as the moving image C12, that is, a region in which a part of the content C13 is displayed. Display the landing page.

  Further, the terminal device 100 may display a landing page related to the content C14 when the user selects an area in which the content C14 is superimposed on the image displayed as the moving image C12. Such a landing page may be different for each of the contents C13 and C14, or may be the same.

[2-10. About the execution subject)
In addition, although description was abbreviate | omitted above, the terminal device 100 can implement | achieve the specific process and display process which were mentioned above by arbitrary methods. For example, the terminal device 100 may realize the above-described processing by downloading in advance an application that causes the terminal device 100 to execute the above-described specific processing and display processing and executing the application at an arbitrary timing.

  In addition, the terminal device 100 accepts distribution of control information for executing the above-described specific processing and display processing simultaneously with the distribution of the contents C13 and C14. And the terminal device 100 performs the above-mentioned display process and specific process according to control information. Hereinafter, the terminal device 100 that executes the display process and the specific process illustrated in FIG. 1 according to such control information will be described.

[3. Distribution system configuration)
Hereinafter, the terminal device 100 and the like that realize the above-described specifying process and display process will be described. First, the configuration of the distribution system 1 according to the embodiment will be described with reference to FIG. FIG. 3 is a diagram illustrating a configuration example of a distribution system according to the embodiment. As illustrated in FIG. 3, the distribution system 1 includes a terminal device 100, an advertiser terminal 10, an advertisement distribution server 20, and a content distribution server 30. The terminal device 100, the advertiser terminal 10, the advertisement distribution server 20, and the content distribution server 30 are connected to be communicable via a network N by wire or wireless. The distribution system 1 shown in FIG. 3 may include a plurality of terminal devices 100, a plurality of advertiser terminals 10, a plurality of advertisement distribution servers 20, and a plurality of content distribution servers 30. Good.

  The terminal device 100 is an information processing device used by a user who browses a web page. For example, the terminal device 100 is a mobile phone such as a smartphone, a tablet terminal, a PDA (Personal Digital Assistant), a desktop PC (Personal Computer), a notebook PC, or the like. The terminal device 100 acquires the web page C11 and the moving image C12 from the content distribution server 30 according to the operation by the user, and displays the acquired web page C11 and the moving image C12.

  Further, the terminal device 100 acquires the contents C13 and C14 from the advertisement distribution server 20 when an acquisition command to be described later is included together with the acquired web page C11 and the moving image C12. Further, when the terminal device 100 receives distribution of control information for realizing the above-described specific processing and display processing from the advertisement distribution server 20, the terminal device 100 operates in accordance with the control information, and displays the web page C11 and the moving image C12. The above-described specific processing and display processing are realized.

  The advertiser terminal 10 is an information processing device used by the advertiser. For example, the advertiser terminal 10 is a desktop PC, a notebook PC, a tablet terminal, a mobile phone, a PDA, or the like. The advertiser terminal 10 submits the contents C13 and C14 to the advertisement distribution server 20 as contents related to the advertisement in accordance with an operation by the advertiser. Further, the advertiser terminal 10 submits a still image, a moving image, text data, a URL (Uniform Resource Locator) for acquiring a landing page, and the like to the advertisement distribution server 20 as the contents C13 and C14.

  Note that the advertiser may request an agency to submit content related to the advertisement such as the contents C13 and C14 (hereinafter sometimes referred to as advertisement content). In this case, it is the agency that submits the advertisement content to the advertisement distribution server 20. In the following, the notation “advertiser” is a concept including not only the advertiser but also the agency, and the notation “advertiser terminal” refers to the agency device used by the agency as well as the advertiser terminal 10. It is a concept that includes.

  The advertisement distribution server 20 is a server device that distributes the advertisement content submitted from the advertiser terminal 10. For example, when the advertisement distribution server 20 receives the advertisement content distribution request from the terminal device 100, the advertisement distribution server 20 performs matching between the user and the advertisement content based on the location of the terminal device 100, the user's attributes, and the like. To be distributed to the terminal device 100, that is, the contents C13 and C14.

  Here, the advertisement distribution server 20 distributes the control information for realizing the display process and the specific process described above to the terminal device 100 together with the moving image C12 that is the advertisement content. This control information is described in a script language such as JavaScript (registered trademark) or CSS (Cascading Style Sheets).

  The content distribution server 30 is a web server that distributes the web page C11 and the moving image C12 to the terminal device 100. For example, the content distribution server 30 is used for a portal site, news site, auction site, weather forecast site, shopping site, finance (stock price) site, route search site, map providing site, travel site, restaurant introduction site, web blog, etc. The web page C11 in which various related information is arranged in a tile shape is distributed to the terminal device 100. Further, the content distribution server 30 executes streaming distribution of the moving image C12. The content distribution server 30 may be a server that distributes web pages such as a portal site where various types of information are arranged. The content distribution server 30 may be a server that distributes only the moving image C12 without distributing the web page C11.

  Here, the web page C11 and the moving image C12 distributed by the content distribution server 30 include an acquisition command. For example, the URL of the advertisement distribution server 20 is described as an acquisition command in an HTML file or the like that forms the web page C11 or the moving image C12. In this case, the terminal device 100 acquires the contents C13 and C14 as advertisement contents from the advertisement distribution server 20 by accessing a URL described in an HTML file or the like.

  Note that the various types of data distributed from the content distribution server 30 to the terminal device 100 are actually HTML files and images that form web pages, moving images displayed along with web pages, and the like.

[4. Configuration of advertisement distribution server]
Next, the configuration of the advertisement distribution server 20 according to the embodiment will be described with reference to FIG. FIG. 4 is a diagram illustrating a configuration example of the advertisement distribution server according to the embodiment. As illustrated in FIG. 4, the advertisement distribution server 20 includes a communication unit 21, a storage unit 22, and a control unit 23.

  The communication unit 21 is realized by, for example, a NIC (Network Interface Card). The communication unit 21 is connected to the network N by wire or wirelessly, and transmits / receives information to / from the terminal device 100, the advertiser terminal 10, and the content distribution server 30.

  The storage unit 22 is realized by, for example, a semiconductor memory element such as a RAM (Random Access Memory) or a flash memory, or a storage device such as a hard disk or an optical disk. Further, the storage unit 22 stores an advertisement database 24 that is a database in which various types of information related to advertisement content submitted from the advertiser terminal 10 is stored.

  Here, FIG. 5 is a diagram illustrating an example of information stored in the advertisement database according to the embodiment. In the example illustrated in FIG. 5, the advertisement database 24 includes items such as an advertiser ID, advertisement content, the number of impressions, the number of guaranteed impressions, and the price. The advertisement database 24 may further store information such as information for matching contents and users, and information such as CTR (Click Through Rate).

  The “advertiser ID” indicates identification information for identifying the advertiser or the advertiser terminal 10. “Advertising content” indicates content submitted from the advertiser terminal 10, that is, content such as the content C13 and C14. Although FIG. 6 shows an example in which conceptual information such as “C13” and “C14” is stored in “advertising content”, in practice, individual images that are intended to convey predetermined information to the user In addition, a URL where each content is located, such as a moving image, sound and image, text data, game data, game format advertisement, or a file path name indicating the storage location thereof is stored.

  In addition to the contents C13 and C14, display instructions for instructing the contents of display processing and specific processing are registered in the advertisement database 24 as advertisement contents. The display instruction includes information indicating how the contents C13 and C14 are displayed in the display process. For example, in the display instruction, the region to be used as the specific region in the specific process, such as what region the color is added to be the specific region, what region the subject is including is the specific region, etc. Information indicating the condition is included. The display instruction includes information indicating whether to specify a specific area for the transparent display process or to specify a specific area for the superimposed display process. The display instruction includes information such as whether to perform transparent display processing, whether to perform superimposed display processing, or to perform both transparent display processing and superimposed display processing. In addition, the display instruction includes, for example, information such as which time zone and in which region of the moving image C12 the above-described display processing and specific processing are executed.

  Such a display instruction is arbitrarily set by the advertiser when the advertiser registers the advertising content, for example. When the contents C13 and C14 are distributed from a server other than the advertisement distribution server 20 to the terminal device 100, the display instruction includes a URL for accessing the contents C13 and C14.

  “Number of impressions” indicates the number of times the advertisement content is displayed. The “number of guaranteed impressions” indicates the number of times the advertising content is guaranteed for the consideration. The “consideration” indicates a reward paid from the advertiser when the advertisement content is displayed by the “number of guaranteed impressions”. In other words, the advertisement distribution server 20 is a server that distributes content related to advertisements in an impression guaranteed manner.

  That is, FIG. 5 shows an example in which the advertiser identified by the advertiser ID “B10” submits the moving image C12 as the advertising content. In FIG. 5, the advertisement content “C13” has the impression number “10000”, the impression guaranteed number is “20000”, and the content “C13” is displayed as much as the guaranteed number of impressions (that is, charge) In this example, the money amount is “aaa”.

  In addition, when content related to advertisement is distributed in a click charge format in which billing is performed each time advertisement content is selected, the advertisement database 24 stores the number of times content is selected, the amount charged when content is selected, etc. Is registered. Further, when the advertisement request is selected in a bid format when the distribution request is received and the selected advertisement content is distributed, the advertisement database 24 has an advertisement fee set by the advertiser as a reward per impression. Bid price, CTR, etc. are registered.

  Returning to FIG. 4, the description will be continued. The control unit 23 is realized by, for example, a CPU (Central Processing Unit), an MPU (Micro Processing Unit), or the like executing various programs stored in a storage device inside the advertisement distribution server 20 using the RAM as a work area. Is done. The control unit 23 is realized by an integrated circuit such as an application specific integrated circuit (ASIC) or a field programmable gate array (FPGA).

  As shown in FIG. 4, the control unit 23 includes a submission receiving unit 25, a request receiving unit 26, an advertisement selection unit 27, and a distribution unit 28, and functions and functions of information processing described below. Realize or execute. Note that the internal configuration of the control unit 23 is not limited to the configuration illustrated in FIG. 4, and may be another configuration as long as the information processing described later is performed. In addition, the connection relationship between the processing units included in the control unit 23 is not limited to the connection relationship illustrated in FIG. 4, and may be another connection relationship.

  The submission receiving unit 25 receives submission of advertising content from the advertiser terminal 10. Specifically, the submission accepting unit 25 accepts the submission of the advertising content together with the designation of the consideration. In addition, the submission acceptance unit 25 accepts the contents C13 and C14 and a display instruction. In this case, the submission accepting unit 25 registers the contents C13 and C14 and the display instruction in the advertisement database 24 together with the advertiser ID and the accepted value of the consideration. The submission accepting unit 25 accepts submission of the contents C13 and C14 created in advance by the advertiser.

  The request receiving unit 26 receives an advertisement content acquisition request from the terminal device 100. For example, the request reception unit 26 receives an HTTP request as an advertisement content acquisition request.

  When the request reception unit 26 receives an advertisement content acquisition request, the advertisement selection unit 27 selects an advertisement content as a distribution candidate from the advertisement database 24. For example, the advertisement selection unit 27 performs matching of advertisement contents to be distributed from advertisement contents registered in the advertisement database 24 based on the position of the terminal device 100 and user attributes. In such matching, advertisement content is selected so that the number of impressions is greater than the guaranteed number of impressions. For example, the advertisement selection unit 27 preferentially selects advertisement content having the largest difference between the guaranteed number of impressions and the number of impressions. Note that the advertisement selection unit 27 may preferentially select advertisement content having a high bid price or CTR, or advertisement content having a high bid price and CTR. Then, the advertisement selection unit 27 outputs the advertisement content selected as the distribution target to the distribution unit 28.

  In addition, when the web page is a search page, the advertisement selection unit 27 may use an advertisement distribution method called a search-linked advertisement that extracts advertisement content that matches the search keyword specified in the search page. Further, the advertisement selection unit 27 may use an advertisement distribution method called targeting distribution that extracts advertisement contents that match user attribute information (such as psychographic attributes and demographic attributes).

  The distribution unit 28 distributes control information to the terminal device 100 together with the advertisement content selected by the advertisement selection unit 27. Specifically, when receiving the advertisement content selected by the advertisement selection unit 27, the distribution unit 28 extracts a display instruction included in the received advertisement content. And the delivery part 28 produces | generates the control information for making the terminal device 100 perform the specific process and display process of the content which the extracted display instruction | indication shows. In addition, the distribution unit 28 generates a display condition that is information indicating a condition for specifying a specific area, content displayed in the specific area, and the like. The distribution unit 28 distributes the generated control information, display conditions, and advertisement content to the terminal device 100.

[5. Content distribution server configuration]
Next, the configuration of the content distribution server 30 according to the embodiment will be described with reference to FIG. FIG. 6 is a diagram illustrating a configuration example of the content distribution server according to the embodiment. As illustrated in FIG. 6, the content distribution server 30 includes a communication unit 31, a content storage unit 32, and a control unit 33.

  The communication part 31 is implement | achieved by NIC etc., for example. The communication unit 31 is connected to the network N by wire or wirelessly and transmits / receives information to / from the terminal device 100 and the advertisement distribution server 20.

  The content storage unit 32 is realized by, for example, a semiconductor memory device such as a RAM or a flash memory, or a storage device such as a hard disk or an optical disk. And the content memory | storage part 32 memorize | stores the web page which is an example of a content. For example, the content storage unit 32 stores an HTML file that forms a web page, a still image or a moving image displayed on the web page.

  The control unit 33 is realized, for example, by executing various programs (corresponding to an example of a distribution program) stored in a storage device inside the content distribution server 30 using the RAM as a work area by a CPU, an MPU, or the like. . The control unit 33 is realized by an integrated circuit such as an ASIC or FPGA, for example.

  As illustrated in FIG. 6, the control unit 33 includes a reception unit 34 and a distribution unit 35, and realizes or executes information processing functions and operations described below. Note that the internal configuration of the control unit 33 is not limited to the configuration illustrated in FIG. 6, and may be another configuration as long as the information processing described below is performed. Further, the connection relationship between the processing units included in the control unit 33 is not limited to the connection relationship illustrated in FIG. 6, and may be another connection relationship.

  The accepting unit 34 accepts a web page acquisition request from the terminal device 100. For example, the reception unit 34 receives an HTTP request as a web page acquisition request.

  The distribution unit 35 distributes the web page to the terminal device 100 when the web page acquisition request is received by the reception unit 34. Specifically, the distribution unit 35 acquires the acquisition request target web page from the content storage unit 32 and distributes the acquired web page to the terminal device 100.

  For example, the distribution unit 35 generates the web page C11, distributes the generated web page C11 to the terminal device 100, and distributes the moving image C12 displayed together with the web page C12 to the terminal device 100. In such a case, the terminal device 100 displays the web page C11 and the moving image C12, starts reproduction of the moving image C12, and executes the above-described specifying process and display process. In the distribution system 1, the moving image C12 may be distributed not by the content distribution server 30 but by a predetermined server that performs streaming distribution of the moving image C12.

[6. Configuration of terminal device]
Next, the configuration of the terminal device 100 according to the embodiment will be described with reference to FIG. FIG. 7 is a diagram illustrating a configuration example of the terminal device according to the embodiment. As illustrated in FIG. 7, the terminal device 100 includes a communication unit 110, an output unit 120, an input unit 130, a storage unit 140, and a control unit 150. Note that the terminal device 100 may have any functional configuration other than the functional configuration illustrated in FIG. 7.

  The communication unit 110 is realized by a NIC or the like, for example. The communication unit 110 is connected to the network N by wire or wireless, and transmits / receives information to / from the advertisement distribution server 20 and the content distribution server 30.

  The output unit 120 is a display device for displaying various information. For example, the output unit 120 is realized by a liquid crystal display or the like. The input unit 130 is an input device that receives various operations from a user. For example, the input unit 130 is realized by a keyboard, a mouse, an operation key, or the like. In addition, when a touch panel is employ | adopted for the terminal device 100, the output part 120 and the input part 130 are integrated. In the following description, the output unit 120 may be described as a screen.

  The storage unit 140 is realized by, for example, a semiconductor memory element such as a RAM or a flash memory, or a storage device such as a hard disk or an optical disk. The storage unit 140 stores a moving image buffer 141, content data 142, and display conditions 143.

  The moving image buffer 141 is a buffer used for reproducing the moving image C12. For example, when accepting streaming distribution of the moving image C12, the terminal device 100 sequentially receives the data of the moving image C12, stores the received data in the storage unit 140 as the moving image buffer 141, and reads out the moving image buffer 141. The reproduction of the moving image C12 is realized.

  The content data 142 is data of the contents C13 and C14 displayed together with the moving image C12. For example, when receiving the distribution of the contents C13 and C14, the terminal device 100 registers the received contents C13 and C14 in the storage unit 140.

  The display condition 143 is information indicating a condition of a specific area for displaying the contents C13 and C14. For example, FIG. 8 is a diagram illustrating an example of display conditions according to the embodiment. As shown in FIG. 8, the display condition includes items such as “range specifying condition”, “display method”, and “display content”.

  Here, the “range specifying condition” is information indicating the condition of the area specified as the specific area, and is attached to, for example, the shape of the subject included in the area specified as the specific area or the specified area. Information indicating the color and the like. The “display method” is information indicating how the contents C13 and C14 are displayed in the specific area. The “display content” is information indicating content displayed in a specific area that satisfies the condition indicated by the associated range specifying condition.

  For example, in the example illustrated in FIG. 8, the display condition 143 in which the range specifying condition “shape (circular)”, the display method “superimposition”, and the display content “content C14” are associated with each other is illustrated. The display condition 143 indicates that an area including a circular subject is specified as a specific area, and the content C14 is superimposed on the specific area and displayed. Further, in the example illustrated in FIG. 8, a display condition 143 in which the range specifying condition “color (# 33ffcc)”, the display method “transparent”, and the display content “content C13” are associated with each other is illustrated. The display condition 143 specifies a region to which the color indicated by “# 33ffcc”, which is a so-called web color, in the moving image C12 is specified as a specific region, and the specific region is set in a transparent state. This indicates that the content C13 arranged on the back is to be displayed.

  Returning to FIG. 7, the description will be continued. The control unit 150 is realized, for example, by executing various programs (corresponding to an example of an information display program) stored in a storage device inside the terminal device 100 using the RAM as a work area by a CPU, an MPU, or the like. . For example, these various programs correspond to application programs called web browsers. The control unit 150 is realized by an integrated circuit such as an ASIC or FPGA, for example.

  As illustrated in FIG. 7, the control unit 150 includes a request unit 151, an operation control unit 152, and a display control unit 153, and realizes or executes functions and operations of information processing described below. Note that the internal configuration of the control unit 150 is not limited to the configuration illustrated in FIG. 7, and may be another configuration as long as information processing described later is performed. In addition, the connection relationship between the processing units included in the control unit 150 is not limited to the connection relationship illustrated in FIG. 7, and may be another connection relationship.

  When the request unit 151 receives the URL of the web page C11 from the operation control unit 152, the request unit 151 transmits an acquisition request for the web page C11 indicated by the received URL to the content distribution server 30. In addition, when the web page C11 includes an instruction to acquire and play back the moving image C12, the request unit 151 transmits a moving image C12 distribution request to a server that distributes the moving image C12. The distribution of the moving image C12 is accepted. In addition, when the acquisition command is included in the web page C11 received from the content distribution server 30, the request unit 151 transmits an advertisement content acquisition request to the advertisement distribution server 20.

  The operation control unit 152 executes various controls in accordance with user operations received via the input unit 130. For example, when the user performs a display operation of the web page C11 on the input unit 130, the operation control unit 152 outputs the URL of the web page C11 to be displayed to the request unit 151. The operation control unit 152 also outputs to the display control unit 153 the contents of user operations such as scroll operations and tap operations received via the input unit 130.

  The display control unit 153 performs the display process and the specific process described above. For example, the display control unit 153 operates as an acquisition unit 154, a specification unit 155, and a display unit 156 as illustrated in FIG. 7 by the control unit 150 executing control information distributed together with the web content C10. The display process and the specific process are executed. The acquisition unit 154, the identification unit 155, and the display unit 156 are realized, for example, by executing control information using the RAM as a work area by a CPU, an MPU, or the like.

  The acquisition unit 154 acquires the moving image C12 and the contents C13 and C14. For example, when the acquisition unit 154 receives the data of the moving image C12, the acquisition unit 154 registers the received data in the storage unit 140 as the moving image buffer 141. Further, when receiving the distribution of the contents C13 and C14 and the display conditions, the acquiring unit 154 registers the received contents C13 and C14 as the content data 142 in the storage unit 140 and registers the display conditions in the storage unit 140.

  The specifying unit 155 specifies a region that satisfies a predetermined condition in the moving image C12. More specifically, the specifying unit 155 specifies at least one of a region to which a predetermined color is given or a region including a subject having a predetermined shape in the image displayed as the moving image C12. .

  For example, the specifying unit 155 refers to the display condition 143 and acquires the condition of the area specified as the specific area from the moving image C12, that is, the range specifying condition. Further, the specifying unit 155 acquires an image displayed as the moving image C12 from the moving image buffer 141. Then, the specifying unit 155 specifies an area that matches the range specifying condition in the acquired image as the specific area. For example, the specifying unit 155 specifies a region with a predetermined color in the image displayed as the moving image C12 as a region where the content C13 is displayed, and a region including a circular subject is included in the content C14. Is specified as an area to be displayed. Then, the specification unit 155 notifies the display unit 156 of the specific region.

  The display unit 156 displays the contents C13 and C14 in the specific area specified by the specifying unit 155 in the moving image C12. For example, the display unit 156 refers to the display condition 143 and specifies that the content C14 is to be superimposed on the specific area as a method of displaying the content C14. In addition, the display unit 156 refers to the display condition 143 and specifies that the specific area is to be transmitted as a method of displaying the content C13. In such a case, the display unit 156 displays the web page C11 and the image displayed as the moving image C12 on the screen, and arranges the content C13 on the back of the moving image C12. Then, the display unit 156 sets a part of the content C13 arranged on the back side by making a specific region specified as the region where the content C13 is displayed out of the image displayed as the moving image C12 transparent. indicate.

  In addition, the display unit 156 superimposes the content C14 on a specific area specified as an area in which the content C14 is displayed among images displayed as the moving image C12. For example, the display unit 156 trims the content C14 in the same phase as the specific area specified as the area where the content C14 is displayed, and changes the display size of the trimmed content C14 to the same size as the specific area. Then, the display unit 156 superimposes the content C14 on the position of the specific area specified as the area where the content C14 is displayed in the image displayed as the moving image C12, so that the content is displayed as a part of the moving image C12. C14 is displayed.

  Note that the display unit 156 may change the content displayed in the specific area according to the size of the specific area, for example. When such processing is executed, the display condition 143 includes a plurality of contents to be displayed and information on what contents are displayed when the specific area is large. .

[7. Content display example)
Next, an example of processing in which the terminal device 100 according to the embodiment displays the contents C13 and C14 will be described using FIG. FIG. 9 is a diagram illustrating an example of processing for displaying content by the terminal device according to the embodiment. In the example illustrated in FIG. 9, an example of a process for displaying the content C13 by the transparent display process and an example of a process for displaying the content C14 by the superimposed display process are described.

  For example, as illustrated in FIG. 9A, the terminal device 100 arranges the content C13 on the back of the moving image C12 when performing the transparent display process. And the terminal device 10 displays the area | region arrange | positioned in the back surface of area | region A01 among the contents C13 by permeate | transmitting area | region A01 among the moving images C12. As a result, the terminal device 10 changes the area displayed on the screen in the content C13 according to the movement of the area A01.

  On the other hand, as illustrated in FIG. 9B, when executing the superimposed display process, the terminal device 100 displays the content C14 in a range including the area A01 in the moving image C12. As a result, the terminal device 100 changes the position where the content C14 is superimposed in the moving image C12 as the area A01 moves.

[8. Variations in display processing)
In the above, an example of the specifying process and the display process by the terminal device 100 has been described using the display modes illustrated in FIGS. 1 and 2. However, the embodiment is not limited to this. Hereinafter, variations of the specific process and the display process executed by the terminal device 100 will be described. In addition, although the specific process and display process demonstrated below are implement | achieved by the function which the specific | specification part 155 and the display part 156 exhibit, for example, embodiment is not limited to this.

[8-1. (Transparent content)
The terminal device 100 described above displays a part of the content C13 arranged on the back surface by transmitting a specific area in the moving image C12. If the moving image C12 can be selected when performing such transparent display processing, the content C13 cannot be selected because the transparent specific region is arranged in front of the content C13. . Therefore, the terminal device 100 may be in a state where the content C13 can be selected by setting the moving image C12 so that it cannot be selected.

  In addition, for example, the terminal device 100 displays content that is set to a transparent state as a whole and can be transferred to a predetermined landing page when a predetermined area is selected, and is superimposed on the moving image C12. May be. For example, when an area other than an area that overlaps with an area that will be specified as the specific area is selected, the terminal device 100 displays transparent content that can be transferred to a predetermined landing page in an overlapping manner with the moving image C12. Also good.

  Hereinafter, an example of processing in which the terminal device 100 displays the transparent content so as to overlap the moving image will be described with reference to FIG. FIG. 10 is a diagram illustrating a variation of display processing executed by the terminal device according to the embodiment. In the example illustrated in FIG. 10, an example of processing executed when the terminal device 100 receives the delivery of the web page C21, the moving image C22, and the transparent content C23 is described in the first state to the sixth state.

  For example, in the example shown in FIG. 10, the terminal device 100 accepts the delivery of the web page C21, the moving image C22, and the transparent content C23. Here, the web page C21 is a web page such as a portal site, for example, and is a web page in which links to various contents are set. The moving image C22 is a moving image displayed together with the web page C21. For example, the moving image C22 is a moving image including a person who dances in accordance with predetermined music and a background with a predetermined color.

  Further, the transparent content C23 is a content that allows the content arranged on the back to be transparent, and specifically, a moving image. Here, the transparent content C23 includes an area C24 set in a state in which the user cannot be selected and an area C25 set in a state in which the user can select. More specifically, the region C24 is a region that overlaps a range to which a predetermined color is added in the moving image C22. The area C25 is an area overlapping with a person who dances to music. Note that the region C25 may be a region that overlaps a region of the moving image C22 that does not have a predetermined color.

  For example, when receiving the delivery of the web page C21, the moving image C22, and the transparent content C23, the terminal device 100 displays only the web page C21 on the screen as shown in the first state. Here, the web page C21 includes a reproduction display C26 for starting reproduction of the moving image C22, a link C27 to other contents, and a link C28 to a news article.

  Then, when the user's finger F10 selects the reproduction display C26 while displaying the web page C21, the terminal device 100 starts to display and reproduce the moving image C22 as shown in the second state. More specifically, the terminal device 100 identifies a region with a predetermined color in the moving image C22, and displays the moving image C22 in which the identified region is in a transparent state on the web page C21. Furthermore, the terminal device 100 displays the moving image C22 in an unselectable state, and displays the transparent content C23 on the front surface of the moving image C22. Then, the terminal device 100 starts reproducing the moving image C22 as if the moving image C22 through which a part of the region is transmitted is displayed so as to overlap the web page C21.

  For example, FIG. 11 is a diagram illustrating an example of a process in which the terminal device according to the embodiment displays transparent content. For example, the terminal device 100 arranges the moving image C22 in front of the web page C21, and displays the transparent content C23 on the moving image C22. Here, since the transparent content C23 transmits the content arranged on the back surface, the range of the moving image C22 and the web page C21 that overlaps the region in the moving state of the moving image C22 is overlapped on the screen. Is displayed.

  Here, the transparent content C23 includes a region C24 that does not overlap the region including the person in the moving image C22 and a region C25 that overlaps the region including the person, and the region C25 is set to be selectable. ing. For this reason, for example, when the user selects an area that includes a person in the moving image C22, the terminal device 100 determines that the area C25 has been selected, and displays the content associated with the area C25 in advance. Will be. On the other hand, when the user selects a transparent area of the moving image C22, the terminal device 100 displays a web page displayed not through the area C24 or the moving image C22 but through the transparent area. Assuming that the link of C21 is selected, the content corresponding to the selected link is displayed.

  Returning to FIG. 10, an example of processing executed by the terminal device 100 will be described. For example, as shown in the third state, it is assumed that the user's finger F10 selects an area in the moving image C22 where no person is imaged, that is, an area in a transparent state. In such a case, the terminal device 100 determines that the link C27 arranged on the web page C21 arranged on the back is selected instead of the moving image C22 and the transparent content C23 displayed on the screen. As a result, the terminal device 100 displays the web page C29 corresponding to the selected link C27 as shown in the fourth state.

  On the other hand, when the operation as shown in the third state is not performed, the terminal device 100 continues to reproduce the moving image C22 and the transparent content C23. Here, as shown in the fifth state, it is assumed that the user's finger F10 selects an area in which a person is imaged in the moving image C22. Here, in the transparent content C23 displayed superimposed on the moving image C22, a region C25 that overlaps a region where a person is imaged is displayed in a selectable state. For this reason, when the operation shown in the fifth state is performed, the terminal device 100 determines that the region C25 is selected and displays the landing page L01 corresponding to the region C25 as shown in the sixth state. To do.

[8-2. (End of superimposed display and transparent display)
Here, the terminal device 100 may cancel the display of the content C14 superimposed on the specific area by an arbitrary operation. For example, the terminal device 100 superimposes and displays the content C14 in the specific area, and displays an erasure display for canceling the display of the content C14 on a part of the content C14. Then, when the user selects the deletion display, the terminal device 100 may delete the content C14 superimposed on the specific area and display only the moving image C12. Further, for example, when the user performs a predetermined operation, the terminal device 100 may cancel the display of the content C14.

  Similarly, the terminal device 100 displays a part of the content C13 by displaying a specific area of the moving image C12 in a transparent state, displays a predetermined erasure display, and the user selects the erasure display. The display of the content C13 may be canceled by changing the state of the specific area to the normal state.

[8-3. (Target of specific processing)
The terminal device 100 described above specifies a specific region that satisfies a predetermined condition from the entire moving images C12 and C22. However, the embodiment is not limited to this. For example, the terminal device 100 may specify a specific area from a range that is reproduced during a predetermined period of the moving images C12 and C22, and from a predetermined area of the images displayed as the moving images C12 and C22. A specific area may be specified.

[8-4. (About display processing mode)
Moreover, the terminal device 100 mentioned above displayed the content C14 regarding an advertisement on the specific area in the moving image C12 in a superimposed manner. However, the embodiment is not limited to this. For example, the terminal device 100 may display the moving image C12 related to the advertisement and may display the content C14 related to another advertisement and the web page C11 superimposed on a specific area in the moving image C12. Further, the terminal device 100 may display the content C14 and the web page C11 arranged on the back surface by transmitting a specific area in the moving image C12 related to the advertisement.

  Further, the terminal device 100 may display the contents C13 and C14 that are not related to the advertisement. For example, the terminal device 100 displays a live streaming video of soccer as a moving image C12, and arranges content C13 including an image of outer space on the back of the moving image C12. Then, the terminal device 100 may display the moving image C12 as if soccer is being played in outer space by making the range including the field in the moving image C12 into a transparent state as a specific region. . Further, the terminal device 100 may display an arbitrary image selected by the user as the content C13 in addition to the outer space. For example, the terminal device 100 may display the moving image C12 in such a manner that soccer is performed on the advertisement by displaying the content C13 related to the advertisement.

[8-5. About distribution of advertising content)
Here, in the above description, the specifying process and the display process are executed by the terminal device 100 that receives the delivery of the web page C11, the moving image C12, and the contents C13 and C14. As described above, the identification process and the display process are executed by the terminal device 100 that is the distribution destination of the moving image C12 instead of the server that is the distribution source of the moving image C12, thereby displaying according to the user of the terminal device 100. Content switching can be realized.

  That is, the contents C13 and C14 selected by the advertisement distribution server 20 according to the user who uses the terminal apparatus 100 are distributed to the terminal apparatus 100 as advertisement contents. As a result, even when displaying the same moving image C12, the terminal device 100 displays different contents C13 and C14 in the specific area depending on the user. For this reason, the terminal device 100 can make the user's interest with respect to the contents C13 and C14 stronger.

  Note that the embodiment is not limited to the above-described processing. For example, the advertisement distribution server 20 or the content distribution server 30 acquires the moving image C12 from a predetermined server, specifies a specific area that satisfies a predetermined condition from the acquired moving image C12, and stores the contents C13 and C14 in the specific area. After generating the arranged moving image C12, the moving image C12 may be distributed to the terminal device 100. That is, the above-described specific process and display process may be realized by an arbitrary server in the distribution system 1.

[8-6. (Specific area designation)
Note that the advertisement distribution server 20 can accept an area that satisfies an arbitrary condition as the specific area. For example, the advertisement distribution server 20 can accept a display instruction from the advertiser to make a region with an arbitrary color given as a specific region, and make a region with a subject of any shape as a specific region. Can be accepted.

[8-7. Others]
The terminal device 100 may execute the specifying process and the display process by appropriately combining the arbitrary processes described above. Such an combination can be arbitrarily set by the advertiser as a display instruction when registering the advertisement content in the advertisement distribution server 20. Then, the advertisement distribution server 20 generates control information that causes the terminal device 100 to execute a combination of processes set by the advertiser, and distributes the generated control information to the terminal device 100. As a result, the terminal device 100 can combine and execute the above-described arbitrary processes according to the advertiser settings.

[9. Processing flow of terminal device 100]
Next, the procedure of processing executed by the terminal device 100 that executed the control information will be described with reference to FIG. FIG. 12 is a flowchart illustrating an example of a flow of display processing executed by the terminal device according to the embodiment. In the example illustrated in FIG. 12, the processing will be described using the contents C13 and C14 distributed from the advertisement distribution server 20 such as the moving image C12 as advertisement contents.

  In the example illustrated in FIG. 12, the terminal device 100 requests the content distribution server 30 to distribute the web page C11 and the moving image C12 according to the user's operation, and sends the web page C11 and the moving image C12 from the content distribution server 30. Receive (step S101). Next, the terminal device 100 transmits a distribution request to the advertisement distribution server 20 when the acquired instruction is included in the distributed web page C11 or the moving image C12 (step S102). Next, the terminal device 100 determines whether advertisement content has been received (step S103). If the terminal device 100 determines that the advertising content is not received (step S103: No), the terminal device 100 executes step S103 again.

  In addition, when receiving the advertising content (step S103: Yes), the terminal device 100 displays the web page C11 and the moving image C12 on the screen and starts reproducing the moving image C12 (step S104). Subsequently, the terminal device 100 determines whether an area satisfying a predetermined condition is detected from the moving image C12 (step S105). Specifically, the terminal device 100 determines whether or not an image that is displayed as the moving image C12 includes an area that satisfies a predetermined condition (step S105).

  When the terminal device 100 detects an area that satisfies the predetermined condition from the moving image C12 (step S105: Yes), the terminal device 100 displays the advertising content in the detected area of the moving image C12 (step S106). For example, the terminal device 100 displays the content C13 arranged on the back surface of the moving image C12 by setting a detected area in the moving image C12 in a transparent state. In another example, the terminal device 100 superimposes and displays the content C14 on the detected area of the moving image C12.

  Further, the terminal device 100 determines whether or not to transition the web page C11 by a process such as a user tapping a link (step S107). And when the terminal device 100 changes the web page C11 (step S107: Yes), it changes the web page C11 (step S108), and complete | finishes a process.

  On the other hand, when the terminal device 100 does not change the web page C11 (step S107: No), the terminal device 100 executes step S104. If the terminal device 100 does not detect an area that satisfies the predetermined condition (step S105: No), the terminal apparatus 100 executes step S104.

[10. (Modification)
In the above, an example of the specifying process and the display process by the terminal device 100 has been described using the display modes illustrated in FIGS. 1, 2, and 10. However, the embodiment is not limited to this. Hereinafter, variations of the specific process and the display process executed by the terminal device 100 will be described.

[10-1. About specific processing)
The terminal device 100 specifies an area that satisfies a predetermined condition from the moving image C12 by executing the specifying process. However, the embodiment is not limited to this. For example, the terminal device 100 does not execute the specific process, for example, by making a predetermined area specified in advance transparent, or superimposing the contents C13 and C14 on the predetermined area specified in advance. Thus, the contents C13 and C14 may be displayed on a part of the moving image C12. When such processing is executed, the terminal device 100 may not specify the specific region from the moving image C12 using a technique such as image analysis. As a result, the terminal device 100 can reduce the calculation resources required for displaying the moving image C12 and the contents C13 and C14.

  Further, for example, the terminal device 100 may display the contents C13 and C14 including a character string, a pattern, an image, a moving image, a game, or sound. Further, the terminal device 100 may display content C13 and C14 including a game or the like instead of content related to an advertisement, or may display content C13 and C14 including a so-called playable advertisement. Further, the terminal device 100 may display the contents C13 and C14 including sound. Note that character strings, patterns, images, moving images, games, sounds, and the like included in the contents C13 and C14 are not limited to those related to advertisements.

  For example, when displaying game content instead of the web page C11, the terminal device 100 may display auxiliary content such as a game menu or tutorial as the moving image C12 or the content C13 or C14. Further, the terminal device 100 displays the moving image C12 and the contents C13 and C14 when displaying an interactive web page created by a technique such as flash or CSS at the time of executing a game, and performs specific processing and display. Processing may be executed.

  In addition, the terminal device 100 executes the above-described specific processing and display processing together with SNS (Social Networking Service) content, a messenger application screen, a camera application screen, and other arbitrary content, and the moving image C12, the content C13, C14 may be displayed. In addition to the web page C11, the terminal device 100 may display arbitrary content such as a game, a map, a music playback screen, and a video playback screen.

[10-2. About control information)
The terminal device 100 described above performed the above-described display processing and specific processing using the control information distributed by the advertisement distribution server 20 together with the moving image C12. However, the embodiment is not limited to this. For example, the terminal device 100 receives the above-described control information from the content distribution server 30 together with the web page C11, and receives a display instruction from the advertisement distribution server 20 together with the moving image C12 and the contents C13 and C14. Then, the terminal device 100 may execute the control information received from the content distribution server 30, and may execute the specifying process and the display process according to the received display instruction.

  In addition, the terminal device 100 may realize the above-described processing by downloading in advance an application that causes the terminal device 100 to execute a specific process or a display process, and executing the application. Further, the terminal device 100 may download an application including an information display program for executing the specifying process and the display process, and the specifying process and the display process may be realized by installing the application. In addition, after receiving the distribution of the information display program for executing the specifying process and the display process, the terminal device 100 receives the advertisement content specified to be displayed using the information display program, and then displays the distributed information display. A specific process or a display process may be realized when the program is executed and the received advertising content is displayed. In addition, the terminal device 100 executes the information display program, while regarding the conditions such as what area to specify in the specifying process and the designation of how to display the contents C13 and C14, advertisement distribution Distribution may be received from the server 20 or the like.

[10-3. Device configuration〕
In the above embodiment, the distribution system 1 includes the advertisement distribution server 20 and the content distribution server 30. However, the advertisement distribution server 20 and the content distribution server 30 are formed as a single device. Also good. In this case, the advertisement distribution server 20 illustrated in FIG. 4 includes, for example, the content storage unit 32, the reception unit 34, and the distribution unit 35 illustrated in FIG. And the advertisement delivery server 20 delivers the web page C11 which does not contain an acquisition command to the terminal device 100 with the moving image C12, when the acquisition request of the web page C11 is received from the terminal device 100.

  Further, in the above-described embodiment, the example in which the contents C13 and C14 are distributed from the advertisement distribution server 20 to the terminal device 100 is shown, but the content distribution server 30 may acquire the contents C13 and C14 from the advertisement distribution server 20. Good. In this case, the request receiving unit 26 of the advertisement distribution server 20 receives an acquisition request for the contents C13 and C14 from the content distribution server 30. Further, the advertisement distribution server 20 distributes the contents C13 and C14 to the content distribution server 30. The content distribution server 30 distributes the web page C11 that does not include an acquisition command and the moving image C12 to the terminal device 100 together with the contents C13 and C14 acquired from the advertisement distribution server 20.

[10-4. About logs)
Here, the terminal device 100 may take a log indicating whether or not the contents C13 and C14 are displayed, and a log of the number of times the contents C13 and C14 are selected by the user. Further, the terminal device 100 may take a log indicating not only the display count and selection count of the contents C13 and C14 but also the position where the contents C13 and C14 are displayed. Further, when the contents C13 and C14 include moving images such as GIF moving images, the terminal device 100 may take a log indicating whether or not such moving images have been reproduced.

  Further, the terminal device 100 determines whether the landing page is displayed, which landing page is displayed, which range of the contents C13 and C14 is displayed when the contents C13 and C14 are selected, the content A log indicating which position of C13 and C14 is selected and at which timing the contents C13 and C14 are selected may be taken. Further, the terminal device 100 may take a log indicating the time when the contents C13 and C14 are displayed. Further, the terminal device 100 may take a log indicating the timing at which the contents C13 and C14 are selected and the reproduction position of the moving image C12 when the contents C13 and C14 are displayed. In addition, the terminal device 100 performs various operations related to the operation on the moving image C12, such as the number of reproductions of the moving image C12, whether or not the moving image C12 is paused, the position where the moving image C12 is paused, and the position where the reproduction of the moving image C12 is stopped. You may take a log.

  For example, if the user finishes playing the moving image C12 before the contents C13 and C14 are displayed, the terminal device 100 acquires a log or the like indicating that the contents C13 and C14 are not browsed. Good. On the other hand, the terminal device 100 may acquire a log indicating that the contents C13 and C14 are displayed when the specific area is specified during the reproduction of the moving image C12 and the display process is executed.

  The logs acquired by the terminal device 100 in this way are useful logs for updating the number of impressions and CTR of the contents C13 and C14, charging processing for displaying the contents C13 and C14, and reporting the advertising effect to the advertiser. It becomes. For example, when the contents C13 and C14 are displayed a plurality of times, it is predicted that the user is interested in the contents C13 and C14. In addition, when the contents C13 and C14 are selected many times, and when the contents C13 and C14 are continuously displayed, it is predicted that the user is interested in the contents C13 and C14. Further, not only the contents C13 and C14 but also the areas C24 and C25 are selected many times, it is predicted that the user is interested in the moving image C22.

  For this reason, a log indicating the display count of the contents C13 and C14, a log indicating the display time, a log indicating the number of times display processing or specific processing has been executed, a log indicating the scroll operation or tap operation, and the contents C13 and C14 are selected. The log indicating whether or not the user can be an index indicating the degree of recognition of the user's advertisement. Therefore, the advertisement distribution server 20 may update the number of impressions, change the billing amount, or the like using each acquired log. For example, the advertisement distribution server 20 may change the billing amount according to the number of display times of the contents C13 and C14, the display time, the number of display processes and specific processes, and the like.

  In addition, when the user selects the contents C13 and C14, the terminal device 100 determines the landing page according to how many times the contents C13 and C14 are displayed, which range of the web page C11 is displayed, and the like. May be given separately. Further, the terminal device 100 may acquire the same landing page, notify the server that distributes the landing page of the content of the acquired log, and change the content to be arranged on the landing page.

[10-5. Terminal device operation record)
Further, the terminal device 100 described above may transmit a record of how much the user has operated the terminal device 100 to the advertisement distribution server 20 when the contents C13 and C14 are distributed together with the moving image C12. Specifically, the terminal device 100 includes the content and number of scroll operations when the contents C13 and C14 are distributed, the user's selection operation, the position where the user has selected the contents C13 and C14, and the user's finger F10. Records the time during which the camera continues to touch the screen, the number of times the moving image C12 has been reproduced, the reproduction time, and the like.

  In addition, the terminal device 100 uses the number of times the contents C13 and C14 are displayed, the number of times the content C13 and C14 are reloaded, and a transmission operation (for example, writing to the SNS) from the terminal device 100 regarding information specifying the contents C13 and C14. Various operations performed on the terminal device 100 can also be recorded. Then, the terminal device 100 transmits information related to the operation history to the advertisement distribution server 20.

  In such a case, the advertisement distribution server 20 aggregates information related to the operation history distributed from the terminal device 100, and further acquires information obtained by analyzing the information. For example, when the web page C11 and the moving image C12 are delivered, the advertisement delivery server 20 performs the number of scroll operations and the display processing when the contents C13 and C14 are delivered together with the control information and when the contents are not delivered. And the number of times the specific process has been executed, the type of the displayed landing page, the type of content arranged on the landing page, information comparing the advertising effectiveness indicators such as CTR, and the like.

  Here, the history of operations performed on the web page C11 and the moving image C12 when the contents C13 and C14 are distributed together with the control information can be an index indicating the advertising effect. That is, in the web page C11 and the moving image C12 on which the contents C13 and C14 accompanied by the control information according to the embodiment are displayed, the contents C13 and C14 themselves are selected by the user, so that the web ahead of the contents C13 and C14 is selected. Not only is the page (landing page) displayed, but how much the user has operated on the web page C11 and the moving image C12 (that is, how much the user has changed the display mode of the screen) ) Is an index indicating the user's interest in the contents C13 and C14.

  For example, the advertisement distribution server 20 acquires the control information according to the embodiment by acquiring whether the user has scrolled the web page C11, the number of times that the moving image C12 has been paused, and the playback time of the moving image C12. When the contents C13 and C14 accompanied by are displayed, it is possible to provide information that the contents C13 and C14 intend to convey widely, that is, an index indicating how much interest is generated in the advertisement.

  Therefore, the advertisement delivery server 20 can make a report indicating an index of the advertising effectiveness of the contents C13 and C14 according to the embodiment by transmitting information related to the operation history of the terminal device 100 to the advertiser terminal 10. Note that the advertisement distribution server 20 may transmit information and a log regarding the operation history of the terminal device 100 to the advertiser terminal 10 as they are.

  Thereby, the advertisement delivery server 20 can show the advertiser the usefulness of the display mode of the contents C13 and C14 accompanied by the control information according to the embodiment of the terminal device 100.

[10-6. Others]
In addition, among the processes described in the above embodiment, all or part of the processes described as being automatically performed can be performed manually, or the processes described as being performed manually can be performed. All or a part can be automatically performed by a known method. In addition, the processing procedures, specific names, and information including various data and parameters shown in the document and drawings can be arbitrarily changed unless otherwise specified. For example, the various types of information illustrated in each drawing is not limited to the illustrated information.

  Further, each component of each illustrated apparatus is functionally conceptual, and does not necessarily need to be physically configured as illustrated. In other words, the specific form of distribution / integration of each device is not limited to that shown in the figure, and all or a part thereof may be functionally or physically distributed or arbitrarily distributed in arbitrary units according to various loads or usage conditions. Can be integrated and configured. For example, the acquisition unit 154, the specifying unit 155, and the display unit 156 illustrated in FIG. 7 may be integrated. Further, for example, the processing performed by the specifying unit 155 may be realized by an external server such as the advertisement distribution server 20 or a log server that collects an operation history from the terminal device 100. In such a case, the terminal device 100 displays the contents C13 and C14 at positions corresponding to the specific result by an external server, a log server, or the like.

  In addition, the above-described embodiments can be appropriately combined within a range in which processing contents do not contradict each other.

[10-7. program〕
Further, the terminal device 100 according to the embodiment described above is realized by a computer 1000 having a configuration as shown in FIG. 13, for example. FIG. 13 is a diagram illustrating an example of a hardware configuration. The computer 1000 is connected to an output device 1010 and an input device 1020, and an arithmetic device 1030, a primary storage device 1040, a secondary storage device 1050, an output IF (Interface) 1060, an input IF 1070, and a network IF 1080 are connected via a bus 1090. Have

  The arithmetic device 1030 operates based on a program stored in the primary storage device 1040 and the secondary storage device 1050, a program read from the input device 1020, and the like, and executes various processes. The temporary storage device 1040 is a memory device such as a RAM that temporarily stores data used by the arithmetic device 1030 for various arithmetic operations. The secondary storage device 1050 is a storage device in which data used for various calculations by the calculation device 1030 and various databases are registered, and is realized by a ROM (Read Only Memory), HDD, flash memory, or the like.

  The output IF 1060 is an interface for transmitting information to be output to an output device 1010 that outputs various types of information such as a monitor and a printer. For example, USB (Universal Serial Bus), DVI (Digital Visual Interface), This is realized by a standard connector such as HDMI (registered trademark) (High Definition Multimedia Interface). The input IF 1070 is an interface for receiving information from various input devices 1020 such as a mouse, a keyboard, and a scanner, and is realized by, for example, a USB.

  The input device 1020 includes, for example, an optical recording medium such as a CD (Compact Disc), a DVD (Digital Versatile Disc), and a PD (Phase change rewritable disk), a magneto-optical recording medium such as an MO (Magneto-Optical disk), and a tape. It may be a device that reads information from a medium, a magnetic recording medium, a semiconductor memory, or the like. The input device 1020 may be an external storage medium such as a USB memory.

  The network IF 1080 receives data from other devices via the network N and sends the data to the arithmetic device 1030, and transmits data generated by the arithmetic device 1030 to other devices via the network N.

  The arithmetic device 1030 controls the output device 1010 and the input device 1020 via the output IF 1060 and the input IF 1070. For example, the arithmetic device 1030 loads a program from the input device 1020 or the secondary storage device 1050 onto the primary storage device 1040, and executes the loaded program.

  For example, when the computer 1000 functions as the terminal device 100, the arithmetic device 1030 of the computer 1000 implements the function of the control unit 150 by executing a program loaded on the primary storage device 1040. Further, on the secondary storage device 1050, information in the storage unit 140, that is, a moving image buffer 141, content data 142, and display conditions 143 are stored.

[11. effect〕
As described above, the terminal device 100 identifies an area that satisfies a predetermined condition in the moving image C12 as the specific area, and displays the contents C13 and C14 in the specific area in the moving image C12. For this reason, since the terminal device 100 can show the contents C13 and C14 as a part of the moving image C12 to the user who browses the moving image C12, a result of generating the user's interest in the contents C13 and C14. In addition, it is possible to improve the information appeal effect relating to the contents C13 and C14.

  That is, when the moving image C12 is reproduced, it is predicted that the user is gazing at the moving image C12. In such a state, when the contents C13 and C14 are displayed separately from the moving image C12, the contents C13 and C14 may not be visually recognized by the user, or the viewing of the moving image C12 may be hindered. However, since the terminal device 100 displays the contents C13 and C14 as a part of the moving image C12, the terminal device 100 does not hinder browsing of the moving image C12. As a result, the terminal device 100 can allow the user to visually recognize the contents C13 and C14 while preventing deterioration of the user's impression on the contents C13 and C14.

  Further, the terminal device 100 superimposes the content C14 on the specific area in the moving image C12, and causes the display position of the content C14 to follow the movement of the specific area. In this way, the terminal device 100 can display the content C14 whose display position changes as part of the moving image C12 without editing the moving image C12.

  Further, the terminal device 100 displays a part of the content C13 arranged on the back surface of the moving image C12 by transmitting the specific region in the moving image C12, and is displayed in the content C13 according to the movement of the specific region. Change the area. For this reason, the terminal device 100 can display the content C13 in which the displayed area changes as a part of the moving image C12.

  Further, the terminal device 100 displays the moving image C12 in a state where it cannot be selected. For this reason, since the terminal device 100 can select the content C13 arranged on the back of the moving image C12, the landing page or the like can be set in the content C13.

  Further, the terminal device 100 is a content that can transition to a predetermined content when a predetermined area C25 is selected on the front surface of the moving image C12, and the web page C21, the moving image C22, and the like arranged on the back surface. The transparent content C23 that transmits the content is displayed in an overlapping manner. For example, the terminal device 100 displays, as the transparent content C23, the transparent content C23 that can transition to a predetermined content when an area C25 that is an area other than the area overlapping the specific area is selected.

  Therefore, for example, when the user selects a range in which the person or the like is captured in the moving image C22, that is, a region on which the region C25 is superimposed, the terminal device 100 displays a predetermined landing page L01. can do. Further, in the case where the user selects an area in the moving image C22 that allows the arrangement content to be transmitted behind the web page C21, the terminal device 100 corresponds to the link C27 set at the position selected by the user. Can be displayed. As described above, the terminal device 100 can display the landing page and the content corresponding to the content selected by the user.

  Further, the terminal device 100 specifies at least one of a region to which a predetermined color is given from the moving image C12 or a region including a subject having a predetermined shape as a region that satisfies a predetermined condition. For this reason, the terminal device 100 can display the contents C13 and C14 in a region including a predetermined subject such as a background portion with a predetermined color, a person, or an object possessed by the person.

  In addition, the terminal device 100 displays a predetermined web page or content related to an advertisement as the moving image C12 or the content C13 or C14. For this reason, the terminal device 100 can improve the appeal effect of the information regarding advertisement.

  Further, the terminal device 100 changes the contents to be displayed as the contents C13 and C14 according to the size of the specific area. As a result, for example, the terminal device 100 can switch the content displayed in the area including the subject in accordance with the movement of the predetermined subject included in the moving image C12. As a result, the effect of appealing information on the contents C13 and C14 can be improved.

  In addition, the terminal device 100 receives the distribution of the moving image C12 and the contents C13 and C14, and executes the specifying process and the display process when displaying the received moving image C12 and the contents C13 and C14. In other words, it is executed on the terminal device 100 side that is the above-described display process, specific process, and distribution destination of the moving image C12. For this reason, the terminal device 100 can reduce the resources associated with the distribution of the moving image C12 and can display the contents C13 and C14 in a different manner for each terminal device 100 that is the distribution destination of the moving image C12, for example.

  Further, the terminal device 100 superimposes the content C14 on a predetermined area in the moving image C12, and causes the display position of the content C14 to follow the movement of the area. For this reason, the terminal device 100 can generate interest in the content C14 for the user who browses the moving image C12.

  Further, the terminal device 100 displays a part of the content C13 arranged on the back surface of the moving image C12 by transmitting a predetermined region in the moving image C12, and is displayed in the content C13 according to the movement of the region. Change the area. For this reason, the terminal device 100 can generate interest in the content C13 for the user who browses the moving image C12.

  As described above, some of the embodiments of the present application have been described in detail based on the drawings. It is possible to implement the present invention in other forms with improvements.

  Moreover, the above-mentioned “section (module, unit)” can be read as “means”, “circuit”, and the like. For example, the distribution unit can be read as distribution means or a distribution circuit.

DESCRIPTION OF SYMBOLS 1 Distribution system 10 Advertiser terminal 20 Advertising distribution server 21, 31, 110 Communication part 22 Storage part 23, 33, 150 Control part 24 Advertising database 25 Submission reception part 26 Request reception part 27 Advertisement selection part 28 Distribution part 30 Content distribution Server 32 Content storage unit 34 Reception unit 35 Distribution unit 100 Terminal device 120 Output unit 130 Input unit 140 Storage unit 151 Request unit 152 Operation control unit 153 Display control unit 154 Acquisition unit 155 Identification unit 156 Display unit

Claims (24)

On the computer,
A specific procedure for specifying a region satisfying a predetermined condition among the moving images included in the first content;
And a display procedure for displaying the second content in an area specified by the specifying procedure in the first content. The display procedure causes the computer to execute a process of superimposing the second content on an area specified by the specifying procedure in the first content and causing the display position of the second content to follow the movement of the area. The information display program according to claim 1. The display procedure displays a part of the second content arranged on the back of the first content by transmitting the region specified by the specifying procedure in the first content, and adjusts according to the movement of the region. The information display program according to claim 1 or 2, wherein the computer is caused to execute a process of changing a display area of the second content. The information display program according to claim 3, wherein the display procedure causes the computer to execute a process of displaying the first content in a state where the first content cannot be selected. In the display procedure, the first content is overlaid with the third content that can transition to the predetermined content when the predetermined area is selected and transmits the content arranged on the back. The information display program according to claim 4, wherein the computer causes the computer to execute a display process. In the display procedure, when the area other than the area that overlaps with the area specified by the specifying procedure is selected as the third content, the computer executes a process of displaying content that can be changed to a predetermined content. The information display program according to claim 5, wherein: The specifying procedure includes a process of specifying at least one of an area to which a predetermined color is given from the moving image or an area including a subject having a predetermined shape as an area that satisfies the predetermined condition. The information display program according to claim 1, wherein the information display program is executed. The information display according to claim 1, wherein the display procedure causes the computer to execute a process of displaying a content related to a predetermined web page or an advertisement as the first content. program. 9. The information display according to claim 1, wherein the display procedure causes the computer to execute a process of displaying a content related to a predetermined web page or an advertisement as the second content. program. The said display procedure makes the said computer perform the process which changes the content displayed as a said 2nd content according to the magnitude | size of the area | region specified by the said specific procedure. The information display program as described in any one. The said information display program makes the terminal device which receives distribution of the said 1st content and the said 2nd content as the said computer, and performs the said display procedure and the said specific procedure. The information display program described in any one of them. On the computer,
A specifying procedure for specifying a predetermined area of the moving image included in the first content;
A display procedure for superimposing the second content on an area specified by the specifying procedure in the first content and causing the display position of the second content to follow the movement of the area. program. The display procedure displays a part of the third content arranged on the back side of the first content by transmitting the region specified by the specifying procedure in the first content, and matches the movement of the region. The information display program according to claim 12, wherein the computer is caused to execute a process of changing a display area of the third content. On the computer,
A specifying procedure for specifying a predetermined area of the moving image included in the first content;
A part of the second content arranged on the back side of the first content is displayed by transmitting the region specified by the specifying procedure in the first content, and the second content is moved according to the movement of the region. An information display program for executing a display procedure for changing a displayed area. The display procedure causes the computer to execute a process of superimposing the third content on the area specified by the specifying procedure in the first content and causing the display position of the third content to follow the movement of the area. The information display program according to claim 14, wherein: A specifying unit that specifies a region that satisfies a predetermined condition among the moving images included in the first content;
An information display device comprising: a display unit configured to display second content in an area specified by the specifying unit in the first content. Among the moving images included in the first content, a specifying unit that specifies a predetermined area;
An information display device comprising: a display unit that superimposes the second content on an area specified by the specifying unit in the first content, and causes the display position of the second content to follow the movement of the area. . Among the moving images included in the first content, a specifying unit that specifies a predetermined area;
A part of the second content arranged on the back surface of the first content is displayed by transmitting the region specified by the specifying unit in the first content, and the second content is moved according to the movement of the region. An information display device comprising: a display unit that changes a displayed area. An information display method executed by the information display device,
A specifying step for specifying a region satisfying a predetermined condition among the moving images included in the first content;
A display step of displaying the second content in an area specified by the specifying step in the first content. An information display method executed by the information display device,
A specifying step of specifying a predetermined area of the moving image included in the first content;
A display step of superimposing the second content on the area specified by the specifying step in the first content and causing the display position of the second content to follow the movement of the area. . An information display method executed by the information display device,
A specifying step of specifying a predetermined area of the moving image included in the first content;
A part of the second content arranged on the back side of the first content is displayed by transmitting the region specified by the specifying step in the first content, and the second content is moved according to the movement of the region. A display step of changing a displayed area. An information display method comprising: A distribution unit that distributes control information to a terminal device that displays the first content;
The control information is
A specifying procedure for specifying a region satisfying a predetermined condition among the moving images included in the first content;
A distribution apparatus that causes the terminal device to execute a display procedure for displaying the second content in an area identified by the identification procedure in the first content. A distribution unit that distributes control information to a terminal device that displays the first content;
The control information is
A specifying procedure for specifying a predetermined area of the moving image included in the first content;
The second content is superimposed on an area specified by the specifying procedure in the first content, and the terminal device is caused to execute a display procedure for causing the display position of the second content to follow the movement of the area. A distribution device. A distribution unit that distributes control information to a terminal device that displays the first content;
The control information is
A specifying procedure for specifying a predetermined area of the moving image included in the first content;
A part of the second content arranged on the back side of the first content is displayed by transmitting the region specified by the specifying procedure in the first content, and the second content is moved according to the movement of the region. A distribution apparatus that causes the terminal device to execute a display procedure for changing a displayed area.

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