JP6106772B1 - Information display program, information display device, information display method, and distribution device - Google Patents

Abstract

An information display program, a device information display device, an information display method, and a distribution device capable of improving the appeal of information related to content including moving images are provided. An information display program of a terminal device 100 is arranged in an area selected by a display procedure for displaying a content C10 in which a plurality of moving images M11, M12, M13, and M14 are arranged, and an operation in the content C10. A reproduction procedure for reproducing the moving image M11 only while it is selected is executed. [Selection] Figure 1

Description

  The present invention relates to an information display program, an information display device, an information display method, and a distribution device.

  2. Description of the Related Art Conventionally, a technique for displaying information on an arbitrary information display device such as a smart device such as a smartphone or a tablet PC (Personal Computer), a desktop PC, or the like is known. As an example of such a technique, there is known a technique for displaying content on which a moving image is arranged on a screen and starting reproduction of the moving image when a region where the moving image is arranged is included in the screen. ing.

Japanese Patent Laying-Open No. 2015-060460

  However, in the above-described conventional technology, there are cases where the appeal effect of information related to content including moving images is not necessarily high. For example, in the prior art, when a plurality of moving images are included in the screen, the reproduction of each moving image is started, and as a result, the visibility of each moving image deteriorates. It will get worse.

  The present application has been made in view of the above, and an object thereof is to provide an information display program, an information display device, an information display method, and a distribution device that improve the appeal effect of information related to content including moving images. .

  The information display program according to the present application reproduces a moving image while a display procedure for displaying the content in which the moving image is arranged on the computer and a region in which the moving image is arranged in the content is selected. The reproduction procedure is executed.

  According to one aspect of the embodiment, it is possible to provide an information display program, an information display device, an information display method, and a distribution device that improve the appeal effect of information related to content including moving images.

FIG. 1 is a diagram illustrating an example of a reproduction process executed by the terminal device according to the embodiment. FIG. 2 is a diagram illustrating a configuration example of a distribution system according to the embodiment. FIG. 3 is a diagram illustrating a configuration example of the content distribution server according to the embodiment. FIG. 4 is a diagram illustrating an example of information stored in the content database according to the embodiment. FIG. 5 is a diagram illustrating a configuration example of the terminal device according to the embodiment. FIG. 6 is a diagram illustrating an example of a process in which the terminal device according to the embodiment reproduces a moving image during a scroll operation. FIG. 7 is a diagram illustrating an example of a process in which the terminal device according to the embodiment controls the playback mode of the moving image according to the content of the scroll operation. FIG. 8 is a diagram illustrating an example of a process in which the terminal device according to the embodiment continues to play a moving image. FIG. 9 is a flowchart illustrating an example of a flow of reproduction processing executed by the terminal device according to the embodiment. FIG. 10 is a diagram illustrating an example of a hardware configuration.

  Hereinafter, an embodiment for implementing an information display program, an information display device, an information display method, and a distribution device according to the present application (hereinafter referred to as “embodiment”) will be described in detail with reference to the drawings. The information display program, the information display device, the information display method, and the distribution device according to the present application are not limited by this embodiment. In the following embodiments, the same portions are denoted by the same reference numerals, and redundant description is omitted.

[1. Example of terminal device]
First, an example of processing executed by the terminal device 100, which is an example of an information display device that executes an information display program, will be described with reference to FIG. FIG. 1 is a diagram illustrating an example of a reproduction process executed by the terminal device according to the embodiment. In FIG. 1, an example of processing for displaying content C10 in which a plurality of moving images M11 to M15 are arranged by the terminal device 100 will be described. In the following description, the moving images M11 to M15 may be collectively referred to as a moving image M10. In the description of FIG. 1, the description of the entire moving image M15 is omitted.

  In the following description, the direction in which the upper end of the content C10 is displayed on the screen of the terminal device 100 is referred to as the screen upper direction, and the lower end of the content C10 is displayed on the screen. Is described as the bottom direction of the screen. Further, on the screen of the terminal device 100, the direction in which the left end of the content C10 is displayed is described as the screen left direction, and the direction in which the right end of the content C10 is displayed on the screen is described as the screen right direction. To do.

  A terminal device 100 illustrated in FIG. 1 is a smart device such as a smartphone or a tablet, and can communicate with an arbitrary server device via a wireless communication network such as 3G (Generation) or LTE (Long Term Evolution). It is a portable terminal device. Further, the terminal device 100 has a screen such as a liquid crystal display.

  Here, the screen of the terminal device 100 is assumed to have a rectangular screen. More specifically, the screen of the terminal device 100 is assumed to have a vertically long screen in which the length in the vertical direction is longer than the length in the horizontal direction. In the following description, an example in which the terminal device 100 is used in a state where the screen is vertically long is described, but the embodiment is not limited to this, and the terminal device 100 is used in a state where the screen is horizontally long. May be. Further, it is assumed that a touch panel is adopted for the terminal device 100. That is, the user of the terminal device 100 performs various operations by touching the screen with a finger or a stylus.

  The content C10 is various web content distributed to the terminal device 100 via a network such as the Internet. For example, in the content C10, a plurality of display areas C11 to C15 are arranged side by side. As will be described later, the content C10 is displayed with the moving image M10 disposed in each of the display areas C11 to C15.

  Here, it is assumed that the content C10 is a web page optimized for a smart device, and the horizontal display size is the same as the horizontal display size of the screen of the terminal device 100. The content C10 is a web page whose vertical display size is equal to or larger than the vertical display size of the screen of the terminal device 100.

  The moving image M10 is content that is arranged and displayed in each of the display areas C11 to C15 arranged on the content C10, and is content that includes a moving image or a moving image. The moving image M10 is a moving image in which the vertical display size is longer than the horizontal display size, that is, a vertical moving image.

  For example, the moving image M10 is a moving image such as an event distributed via the Internet, a live video or a recorded video such as a sports broadcast, a movie or a program distributed via a moving image distribution service, or the like. Further, the moving image M10 may be a moving image taken by a user and posted on an SNS (Social Networking Service), a microblog, or the like. An arbitrary data format can be adopted as a data format when the moving image M10 is distributed.

  In the example shown in FIG. 1, since the area having the same display size as the screen of the terminal device 100 is displayed in the content C10, the display sizes of the display areas C13 and C15 are displayed in the other display areas C11, C12, and C14. It is described in a mode smaller than the size. However, the embodiment is not limited to this, and the display areas C11 to C15 are display areas having the same size. In addition, in the content C10, display areas having the same display size are arranged in addition to the display areas C11 to C15.

  In the example illustrated in FIG. 1, as the content C10, the content in which the display areas C11 to C15 in which the moving image M10 is disposed is arranged side by side, but the embodiment is not limited thereto. For example, the content C10 may be a web page in which only one display area C11 is arranged and one moving image is arranged and displayed in the display area C11.

  Here, the web page displayed as the content C10 is content in which news, weather forecast, received mail index and contents, photo viewer, and other various contents are arranged in independent tiles, and arranged in tiles. It may be content that can be operated, updated, etc. for each content (hereinafter referred to as a tile). Further, for example, the web page displayed as the content C10 may be a web page displayed with the moving image M11 arranged on one of the tiles.

  In addition, tiles on which content related to advertisements is arranged may be inserted into the web page displayed as the content C10 as needed. For example, the moving image M10 related to the advertisement may be arranged in the display area M11 of the web page displayed as the content C10. In addition, the size of each tile arrange | positioned on a web page, an arrangement position, and the number of the tiles arrange | positioned may be changed automatically for every tile, and may be changed according to a user's operation. The web page may include an input field for inputting a search keyword, a link to another web page, and the like. Further, for example, the content C10 shown in FIG. 1 is similar to the above-described tile, and the display areas C11 to C15 are sequentially read together with the scroll, and are arranged and displayed in the content C10, that is, the user's scroll. It may be content in which a display area is added with the operation.

  Note that the content C10 is set as a layout position and a display position by CSS (Cascading Style Sheets), JavaScript (registered trademark), HTML5, and other scripts that can describe dynamic content. It may be content whose display mode is changed by an operation or the like. For example, the content C10 is content that can include images, characters, figures, symbols, moving images, and the like that are controlled to be displayed, erased, enlarged, reduced, moved, rotated, played back, paused, and the like by user operations. . Note that the content C10 may be a web page described in HTML, XML, or the like.

  Further, all or a part of each moving image M10 arranged in the content C10 may be a moving image that advertises a predetermined product, service, company, or the like, that is, a content related to an advertisement. Here, the content related to the advertisement is not limited to the commercial or non-profit advertisement, but is a volunteer recruitment, a public advertisement, a notification to the public, a part of information regarding the content C10, and other arbitrary contents.

  That is, the moving image M10 is not only content including so-called advertisement-related information, but also interests the user, information included in the content C10, information related to the moving image M10, and content related to the content C10 and the moving image M10. Any moving image can be applied as long as the information included in (for example, a landing page) is widely notified. Further, the moving image M10 may or may not include sound.

  When accepting such distribution of the content C10 and the moving image M10, the terminal device 100 executes the following processing. First, the terminal device 100 accepts the distribution of the content C10 according to the user's operation. In addition, the terminal device 100 acquires the moving image M10 arranged in each of the display areas C11 to C15 according to a predetermined control command included in the content C10. And the terminal device 100 arrange | positions the acquired moving image M10 to each display area C11-C15, and displays the content C10.

[2. Reproduction process executed by terminal device 100]
Here, when the reproduction of the plurality of moving images M10 is automatically started, the plurality of moving images M10 are reproduced at the same time on the screen, the visibility is lowered, and the target to be watched by the user is As a result, the information appealing effect related to each moving image M10 deteriorates. Further, when a plurality of moving images M10 are played back simultaneously, the user's attention is distracted, and the user's impression may be deteriorated. In addition, for example, even when only one moving image M10 is arranged in the content C10, when the reproduction of the moving image M10 is automatically started, other than the moving image M10 included in the content C10. This distracts the attention of the user who has browsed the content and deteriorates the impression of the moving image M10.

  Therefore, the terminal device 100 executes the following reproduction process. First, the terminal device 100 displays the content C10 on which the moving image M10 is arranged. Then, the terminal device 100 reproduces the moving image M10 while the area where the moving image M10 is arranged in the content C10 is selected by the user.

[2-1. (Reproduction processing)
First, the reproduction process executed by the terminal device 100 will be described. For example, the terminal device 100 arranges the moving image M11 in the display area C11 of the content C10, arranges the moving image M12 in the display area C12, arranges the moving image M13 in the display area C13, and moves the moving image M14 in the display area C14. Place. Similarly, the terminal device 100 arranges the moving image M10 in other display areas included in the content C10. Then, the terminal device 100 displays the content C10 without reproducing each moving image M10.

  Here, when the user touches the screen to perform an operation, the terminal device 100 detects a touch position that is a touched position on the screen. Further, when the detected contact position is included in the area where the moving image M11 is displayed, for example, the terminal device 100 determines that the user has touched the area where the moving image M11 is displayed. Then, while the user is in contact with the area where the moving image M11 is displayed, the reproduction of the moving image M11 is continued. That is, the terminal device 100 reproduces the selected moving image M11 while the user selects the moving image M11.

  Further, when the selection of the area where the moving image M10 is arranged is released, the terminal device 100 stops the reproduction of the moving image M10. For example, the terminal device 100 continues to play the moving image M11 while the user is in contact with the area where the moving image M11 is displayed, and the user releases the finger from the screen. When the contact is stopped or the contact position is not included in the area where the moving image M11 is displayed, the reproduction of the moving image M11 is stopped. Then, when the user touches the area where the moving image M11 is displayed again, the terminal device 100 resumes the reproduction of the moving image M11 from the reproduction position that was stopped last time.

[2-2. Regarding the area where the moving image M10 is arranged]
Here, if the terminal device 100 can consider that the user has selected the moving image M10, the terminal device 100 can reproduce the moving image M10 even if the user does not touch the area where the moving image M10 is actually displayed. You may go. For example, when the display size of the display area C11 is larger than the display size of the moving image M11, the terminal device 100 displays the moving image M11 in such a manner that there is a frame around the moving image M11.

  In such a case, in the terminal device 100, when the user selects a frame around the moving image M11, that is, the user touches the region where the display region C11 where the moving image M11 is arranged is displayed. If it is, the moving image M11 may be played back. In the following description, the fact that the user touches not only the area where the moving image M10 is displayed, but also the area where the display area where the moving image M10 is arranged is displayed. May touch. "

[2-3. About attention)
Here, when the moving image M10 is not automatically reproduced, there is a possibility that the browsing of the content C10 may be terminated without reproducing the moving image M10. Therefore, the terminal device 100 may superimpose and display information indicating that the selected moving image M10 is reproduced when the moving image M10 is selected on the content C10. For example, the terminal device 100 may display an attention display in which a text for requesting the user to touch the moving image M10 such as “touch” is superimposed on the content C10.

[2-4. (About the playback bar display)
Further, when the reproduction of the moving image M10 is started, the terminal device 100 may display a reproduction bar indicating the reproduction position so as to overlap the moving image M10. For example, when the user touches the area where the display area C11 where the moving image M11 is arranged is displayed, the terminal device 100 starts the reproduction of the moving image M11 and also displays the reproduction bar B11 indicating the reproduction position. Is superimposed on the moving image M11 and displayed. As a result, in the terminal device 100, even when the selection of the moving image M11 is canceled because the user's finger leaves the screen or the like, and the reproduction of the moving image M11 is stopped, the moving image M11 is a moving image. The user can be informed that playback is resumed by contact.

[2-5. Example of playback processing)
Hereinafter, an example of a reproduction process executed by the terminal device 100 will be described with reference to FIG. In the following description, an example of the reproduction process executed when displaying the content C10 in which a plurality of moving images M10 are arranged will be described separately for the first state to the sixth state.

  First, the terminal device 100 accepts the distribution of the content C10 in which the plurality of display areas C11 to C15 are arranged and the moving image M10 arranged in each of the display areas C11 to C15. In such a case, as shown in the first state, the terminal device 100 arranges and displays the moving images M11 to M15 in the display areas C11 to C15 on the screen and suggests that the moving image M11 is touched. The attention display A10 to be displayed is displayed. Then, the terminal device 100 cancels the display of the attention display A10 when the user's finger F10 touches the screen or when a predetermined time has elapsed since the attention display A10 was displayed.

  Here, as shown in the second state, it is assumed that the user's finger F10 contacts the display area C11 or the area where the moving image M11 is displayed. In such a case, the terminal device 100 starts reproducing the moving image M11 as shown in the third state on the assumption that the user has touched the moving image M11. Further, the terminal device 100 displays a reproduction bar B11 indicating a reproduction position being reproduced in the moving image M11 so as to be superimposed on the moving image M11.

  Further, as shown in the fourth state, the terminal device 100 stops (temporarily stops) the reproduction of the moving image M11 when the user's finger F10 is released from the screen. Then, as shown in the fifth state, when the user's finger F10 comes into contact with the moving image M11, the terminal device 100 resumes the reproduction of the moving image M11 from the previously stopped reproduction position. Then, as illustrated in the sixth state, the terminal device 100 continues to reproduce the moving image M11 while the user's finger F10 is in contact with the moving image M11.

  As described above, the terminal device 100 does not automatically start the reproduction of the moving image M10, but reproduces the moving image M10 while being selected by the user. As a result, for example, the terminal device 100 does not arbitrarily start playback of the moving image M10, and thus does not hinder browsing of the content C10. As a result, the terminal device 100 can improve the appeal effect of information related to the content C10 and the moving image M10 as a result of preventing the deterioration of the impression with respect to the moving image M10 and the content C10.

  Further, the terminal device 100 displays the content C10 in which the moving image M10 having a vertically long display size is arranged on the vertically long screen as the content C10. However, when the vertically long moving image M10 is displayed on the vertically long screen, the screen occupation ratio of the moving image M10 is likely to be higher than when the vertically long moving image M10 is displayed on the horizontally long screen. For this reason, when the vertically long moving image M10 is automatically reproduced on the vertically long screen, the visibility of the entire content C10 is greatly deteriorated. However, since the terminal device 100 reproduces the moving image M10 only while being selected by the user, it is possible to prevent the visibility of the content C10 from being deteriorated.

[2-6. (About continuous playback)
Note that if the finger or the like is kept in contact with the moving image M10 in order to continue the reproduction of the moving image M10, the operability is deteriorated. Therefore, when the time when the user contacts the moving image M10 exceeds a predetermined time, the terminal device 100 continues to reproduce the moving image M10 even when the user lifts his / her finger from the screen. May be. Further, the terminal device 100 may stop the reproduction of the moving image M10 when the user contacts the reproduced moving image M10 and the finger is released again from the screen.

[2-7. (Relationship with scroll operation)
Here, the user may perform a scroll operation for moving the display position of the content C10 by moving the contact position without releasing the finger by touching the finger on the screen. In such a scrolling operation, the display position of the content C10 is moved so that the position of the content C10 touched by the user's finger follows the contact position. Therefore, when a scroll operation is performed while touching the moving image M10, the terminal device 100 scrolls the content C10 in which the moving image M10 is arranged while continuing to reproduce the moving image M10.

  Further, the terminal device 100 may change the reproduction mode of the selected moving image M10 based on the content of the scroll operation such as the direction of the scroll operation and the amount of the scroll operation. For example, the terminal device 100 reproduces the moving image M10 when a scrolling operation (hereinafter referred to as an upscrolling operation) for scrolling the content C10 in the upward direction on the screen while being in contact with the moving image M10 is performed. When a scroll operation for scrolling the content C10 downward (hereinafter referred to as a downward scroll operation) is performed, the moving image M10 may be reversely reproduced.

  Further, the terminal device 100 may control the playback position of the moving image M10 according to the amount of scroll operation. For example, when the up scroll operation is performed with the moving image M10 in contact with the moving image M10, the terminal device 100 advances the reproduction position of the moving image M10 to a reproduction position corresponding to the scroll amount, and scrolls down with the moving image M10 in contact with the moving image M10. When the operation is performed, the reproduction position of the moving image M10 may be returned to the reproduction position corresponding to the scroll amount.

[2-8. (Selecting moving images)
In the above-described example, the playback process in which the terminal device 100 having a touch panel such as a smart device plays back the moving image M10 touched by the user is described. However, the embodiment is not limited to this. That is, the terminal device 100 may reproduce the selected moving image M10 in an arbitrary manner as long as it can detect that the user has selected the moving image M10.

  For example, when the position of the cursor operated by the user via an input device such as a mouse overlaps the area where the moving image M10 is placed, the terminal device 100 may start playing the moving image M10. Good. Further, when the content C10 is projected using a projector or the like, the terminal device 100 touches the projected moving image M10 or selects the moving image M10 with a pointer or a laser pointer. In this case, the reproduction of the moving image M10 may be started. That is, the terminal device 100 may reproduce the moving image M10 selected in an arbitrary selection mode as long as the moving image M10 selected by the user is continuously reproduced while being selected.

[2-9. About landing page)
Here, the terminal device 100 may display a moving image M10 that can transition to a predetermined landing page when the user selects it. For example, when the user taps the moving image M10, the terminal device 100 may display a landing page related to the moving image M10.

[2-10. About the execution subject)
Although the description is omitted above, the terminal device 100 can realize the above-described reproduction processing by an arbitrary method. For example, the terminal device 100 may realize the above-described processing by downloading in advance an application that causes the terminal device 100 to execute the above-described reproduction processing and executing the application at an arbitrary timing.

  In addition, the terminal device 100 accepts the distribution of the control information that causes the above-described reproduction processing to be performed simultaneously with the distribution of the content C10 and the distribution of the moving image M10. Then, the terminal device 100 may perform the above-described reproduction process according to the control information. Such control information can be realized by a script language such as JavaScript (registered trademark) or CSS (Cascading Style Sheets) embedded in the content C10. Hereinafter, the terminal device 100 and the like that execute the reproduction process shown in FIG. 1 according to such control information will be described.

[3. Distribution system configuration)
Hereinafter, the terminal device 100 and the like that realize the above-described reproduction processing will be described. First, the configuration of the distribution system 1 including the terminal device 100 according to the embodiment will be described with reference to FIG. FIG. 2 is a diagram illustrating a configuration example of a distribution system according to the embodiment. As shown in FIG. 2, the distribution system 1 enables the terminal device 100, the registration terminal 10, and the content distribution server 20 to communicate with each other by wire or wireless via a network N such as the Internet or a LAN (Local Area Network). Connected. The distribution system 1 illustrated in FIG. 2 may include a plurality of terminal devices 100, a plurality of registration terminals 10, and a plurality of content distribution servers 20.

  The terminal device 100 is an information processing device used by a user who browses a web page. For example, the terminal device 100 is a mobile phone such as a smartphone, a tablet terminal, a PDA (Personal Digital Assistant), a desktop PC (Personal Computer), a notebook PC, or the like. The terminal device 100 acquires the content C10 and the moving image M10 from the content distribution server 20 together with the control information for realizing the above-described reproduction processing, according to the operation by the user. And the terminal device 100 implement | achieves the reproduction | regeneration processing mentioned above while displaying the acquired content C10 and the moving image M10.

  The registration terminal 10 is an information processing device for registering the moving image M10 distributed by the content distribution server 20, and is realized by, for example, a mobile phone such as a smartphone, a tablet terminal, various PCs, a server device, or the like. For example, the registration terminal 10 is a terminal device that is used by a user such as SNS. The registration terminal 10 captures the moving image M10 distributed by the content distribution server 20 and registers the captured moving image M10 in the content distribution server 20. To do. The registration terminal 10 is an information processing apparatus used by, for example, an advertiser or an advertising agency, and registers the moving image M10 related to the advertisement in the content distribution server 20.

  The content distribution server 20 is a server device that distributes the content C10 and the moving image M10, and is realized by a plurality of information processing devices such as a single information processing device or a cloud system. For example, the content distribution server 20 stores the moving image M10 received from the registration terminal 10 as the moving image M10 arranged in the content C10. When the content distribution server 20 receives a distribution request for the content C10 from the terminal device 100, the content distribution server 20 distributes the control information for realizing the above-described reproduction process to the terminal device 100 together with the content C10, and also the content C10. Is distributed.

  The content distribution server 20 includes, as the content C10, a portal site, news site, auction site, weather forecast site, shopping site, finance (stock price) site, route search site, map providing site, travel site, restaurant introduction site, A web page in which various information related to a web blog or the like is arranged in a tile shape may be distributed to the terminal device 100. In addition, when distributing such a web page, the content distribution server 20 may distribute the moving image M10 related to the advertisement.

[4. Content distribution server configuration]
Next, the configuration of the content distribution server 20 according to the embodiment will be described with reference to FIG. FIG. 3 is a diagram illustrating a configuration example of the content distribution server according to the embodiment. As illustrated in FIG. 3, the content distribution server 20 includes a communication unit 21, a storage unit 22, and a control unit 23.

  The communication unit 21 is realized by, for example, a NIC (Network Interface Card). The communication unit 21 is connected to the network N in a wired or wireless manner, and transmits and receives information to and from the terminal device 100, the registration terminal 10, and the content distribution server 20.

  The storage unit 22 is realized by, for example, a semiconductor memory element such as a RAM (Random Access Memory) or a flash memory, or a storage device such as a hard disk or an optical disk. The storage unit 22 also stores a content database 24 in which the content C10 and the moving image M10 submitted from the registration terminal 10 are registered.

  Here, FIG. 4 is a diagram illustrating an example of information stored in the content database according to the embodiment. In the example illustrated in FIG. 4, information including items such as “content ID”, “distributed content”, “number of impressions”, and “number of times of reproduction” is registered in the content database 24. Note that the content database 24 may further store information such as information for performing matching between the content and the user and information such as CTR (Click Through Rate).

  “Content ID” is identification information for identifying the content C10 to be distributed. “Distributed content” is data of content C10 to be distributed and data of each moving image M10 arranged in the content C10. The “number of impressions” is the number of times that the associated distribution content is displayed on the screen, that is, the number of times that the associated moving image M10 is displayed on the screen. The “number of times of reproduction” is the number of times that the associated distribution content is reproduced, that is, the number of times that the user selects the associated moving image M10 and reproduces the moving image M10. In the content database 24, the data of the content C10 indicated by the “content ID” is registered together with the distribution content.

  For example, in the example illustrated in FIG. 4, the content database 24 indicates that moving images M11 to M13 and the like are registered as moving images arranged in the content C10 indicated by the content ID “C10”. Further, the content database 24 indicates that the moving image M11 is displayed “500” times by the information processing apparatus such as the terminal device 100 and has been reproduced “250” times by the user's selection. Further, the content database 24 indicates that the moving image M12 has been displayed “450” times by the information processing apparatus of the distribution destination and has been reproduced “50” times by the user's selection. Further, the content database 24 indicates that the moving image M13 has been displayed “450” times by the information processing apparatus of the distribution destination and has been reproduced “100” times by the user's selection.

  In addition, when the moving image M10 related to the advertisement is registered as the distribution content, not only the number of impressions but also the guaranteed number of impressions which is the number of impressions guaranteed for the payment of the price. Or the amount of consideration is registered in association with each other. Further, when the moving image M10 related to the advertisement is distributed in the click charge format, the content database 24 displays the number of impressions of the moving image M10, the number of times of reproduction, the charged amount when the moving image M10 is displayed or reproduced, the CTR The bid price that is the advertising fee set by the advertiser as the reward per impression is registered.

  Returning to FIG. 3, the description will be continued. The control unit 23 is realized by, for example, a CPU (Central Processing Unit), an MPU (Micro Processing Unit), or the like executing various programs stored in the storage device inside the content distribution server 20 using the RAM as a work area. Is done. The control unit 23 is realized by an integrated circuit such as an application specific integrated circuit (ASIC) or a field programmable gate array (FPGA).

  As shown in FIG. 3, the control unit 23 includes a submission receiving unit 25, a request receiving unit 26, a content selection unit 27, and a distribution unit 28, and functions and functions of information processing described below. Realize or execute. Note that the internal configuration of the control unit 23 is not limited to the configuration illustrated in FIG. 3, and may be another configuration as long as information processing described later is performed. Further, the connection relationship between the processing units included in the control unit 23 is not limited to the connection relationship illustrated in FIG. 3, and may be another connection relationship.

  The submission accepting unit 25 accepts submission of the moving image M10 from the registration terminal 10. For example, the submission receiving unit 25 receives submissions of the moving images M11 to M15 as the moving image M10 that is arranged and displayed on the content C10. In such a case, the submission reception unit 25 registers the received moving images M11 to M15 in the content database 24 in association with the content ID of the content C10. In addition, the submission receiving unit 25 collects the number of impressions and the number of reproductions of the moving images M11 to M15 directly from the terminal device 100 to which the moving images M11 to M15 are distributed or from a predetermined log server or the like. Then, the collected number of impressions and the number of reproductions are registered in the content database 24.

  The request reception unit 26 receives an acquisition request for the content C10 from the terminal device 100. For example, the request reception unit 26 receives an HTTP request as an acquisition request for the content C10.

  When the request for acquiring the content C10 is received by the request receiving unit 26, the content selecting unit 27 receives the content C10 to be distributed and one or more moving images M10 arranged in the content C10 from the content database 24. get. Then, the content selection unit 27 outputs the acquired content C10 and moving image M10 to the distribution unit 28.

  Note that the content selection unit 27 may select the moving image M10 arranged in the content C10 from the moving images M10 associated with the content ID of the content C10. For example, the content selection unit 27 may perform matching of the moving image M10 to be distributed based on the position of the terminal device 100 and the user attribute. For example, the content selection unit 27 may select the moving image M10 to be distributed based on the number of impressions or the guaranteed number of impressions, or may select the moving image M10 having a high bid price or CTR value. Good.

  Moreover, the content selection part 27 may select the moving image M10 which matches a search query, when the web page displayed as the content C10 is a result of a web search. That is, the content selection unit 27 may select the moving image M10 related to the advertisement using an advertisement distribution method called a search-linked advertisement. Further, the content selection unit 27 may select a moving image M10 that matches user attribute information (such as psychographic attributes and demographic attributes). That is, the content selection unit 27 may select the moving image M10 related to the advertisement using an advertisement distribution method called targeting distribution.

  The distribution unit 28 distributes control information that causes the terminal device 100 to execute a reproduction process for both the content C10 and the moving image M10. Specifically, the distribution unit 28 generates content C10 including control information for executing the above-described reproduction process, and distributes the moving image M10 to the terminal device 100 together with the generated content C10.

[5. Configuration of terminal device]
Next, the configuration of the terminal device 100 according to the embodiment will be described with reference to FIG. FIG. 5 is a diagram illustrating a configuration example of the terminal device according to the embodiment. As illustrated in FIG. 5, the terminal device 100 includes a communication unit 110, a storage unit 120, an input unit 130, an output unit 140, and a control unit 150. Note that the terminal device 100 may have any functional configuration other than the functional configuration illustrated in FIG. 5.

  The communication unit 110 is realized by a NIC or the like, for example. The communication unit 110 is connected to the network N by wire or wireless, and transmits / receives information to / from the content distribution server 20. The storage unit 120 is realized by, for example, a semiconductor memory device such as a RAM or a flash memory, or a storage device such as a hard disk or an optical disk.

  The input unit 130 is an input device that receives various operations from a user. For example, the input unit 130 is realized by a keyboard, a mouse, an operation key, or the like. The output unit 140 is a display device for displaying various information, that is, a screen, and is realized by a liquid crystal display or the like. In addition, when a touch panel is employ | adopted for the terminal device 100, the input part 130 and the output part 140 are integrated. In the following description, the output unit 140 may be described as a screen.

  The control unit 150 is realized, for example, by executing various programs stored in a storage device inside the content distribution server 20 using the RAM as a work area by a CPU, an MPU, or the like. The control unit 150 is realized by an integrated circuit such as an ASIC or FPGA, for example.

  As illustrated in FIG. 5, the control unit 150 includes a request unit 151, an operation control unit 152, and a display control unit 153, and realizes or executes functions and operations of information processing described below. The internal configuration of the control unit 150 is not limited to the configuration illustrated in FIG. 5, and may be another configuration as long as the information processing described later is performed. Further, the connection relationship between the processing units included in the control unit 150 is not limited to the connection relationship illustrated in FIG. 5, and may be another connection relationship.

  When the request unit 151 receives a URL (Uniform Resource Locator) of the content C10 from the operation control unit 152, the request unit 151 transmits an acquisition request for the content C10 indicated by the received URL to the content distribution server 20.

  The operation control unit 152 executes various controls in accordance with user operations received via the input unit 130. For example, the operation control unit 152 outputs to the display control unit 153 the contents of the user's operation such as the contact position that is the position on the screen that the user has touched, the content of the scroll operation, the content of the tap operation, and the like.

  The display control unit 153 executes the above-described reproduction process by executing control information distributed together with the content C10. For example, when the control unit 150 executes the control information, the display control unit 153 operates as a display unit 154, a detection unit 155, and a reproduction unit 156, and executes the above-described reproduction process, as illustrated in FIG. .

  The display unit 154 displays the content C10 in which the moving image M10 moving image is arranged. More specifically, the moving image M10 is displayed by arranging the vertically long moving images M11 to M15 in the display areas C11 to C15 included in the content C10. The display unit 154 displays, on the screen, an attention display A10 indicating that the selected moving image M10 is reproduced when the moving image M10 is selected together with the content C10 in which the moving images M11 to M15 are arranged. .

  Further, the display unit 154 changes the display mode of the content C10 according to the user's operation. For example, when the user performs a scroll operation on the screen, the display unit 154 scrolls the content C10 according to the scroll operation performed by the user.

  The detection unit 155 detects the moving image M10 selected by the user. For example, the detection unit 155 acquires the contact position where the user's finger contacts. Then, the detection unit 155 determines whether or not the contact position is included in the moving image M10 or the display area where the moving image M10 is arranged. Then, when the contact position is included in the moving image M10 or the display area where the moving image M10 is arranged, the detecting unit 155 detects the moving image M10 as the selected moving image M10. Note that the detection unit 155 performs the above-described processing at predetermined time intervals. For this reason, for example, while the user is in contact with the moving image M11, the detection unit 155 continues to detect the moving image M11 as the moving image M10 selected by the user.

  The reproduction unit 156 reproduces the moving image M10 while the area where the moving image M10 is arranged in the content C10 is selected by the user. More specifically, the reproduction unit 156 continues to reproduce the moving image M10 while the user is in contact with the area where the moving image M10 is displayed. Further, the reproduction unit 156 stops the reproduction of the moving image M10 when the selection of the area where the moving image M10 is arranged is canceled, for example, when the user's finger is released from the screen. Then, when the area where the moving image M10 is arranged is selected again, the reproducing unit 156 resumes the reproduction of the moving image M10 from the reproduction position where it was previously stopped.

  For example, when the moving image M11 is detected as the moving image M10 selected by the user, the reproducing unit 156 continues to reproduce the moving image M11 while the moving image M11 is continuously detected. Then, when the moving image M10 selected by the user is no longer detected, the reproducing unit 156 stops the reproduction of the moving image M11 and stores the reproduction position reproduced last in the moving image M11. Then, when the moving image M11 is detected again as the moving image M10 selected by the user, the reproducing unit 156 resumes the reproduction of the moving image M11 from the stored reproduction position.

[6. Variations on playback processing
In the above, an example of the reproduction process by the terminal device 100 has been described using the reproduction mode illustrated in FIG. However, the embodiment is not limited to this. Hereinafter, variations of the reproduction processing executed by the terminal device 100 will be described. Note that the playback processing described below is realized by, for example, the functions exhibited by the display unit 154 and the playback unit 156, but the embodiment is not limited to this.

[6-1. (Playback mode during scroll operation)
In the example described above, the terminal device 100 continues to reproduce the moving image M10 while the user is in contact with the moving image M10. Here, when the user scrolls the content C10 while keeping contact with the moving image M10, the terminal device 100 may scroll the content C10 while continuing to reproduce the moving image M10.

  For example, FIG. 6 is a diagram illustrating an example of a process in which the terminal device according to the embodiment reproduces a moving image during a scroll operation. In the example illustrated in FIG. 6, an example of the reproduction process performed during the scroll operation is described in the first state to the sixth state. In the example illustrated in FIG. 6, an example in which the moving image M11 is arranged in the display area C14 and the moving image M14 is arranged in the display area C11 is described.

  For example, the terminal device 100 accepts distribution of the content C10 and the moving image M10 as in FIG. In such a case, the terminal device 100 arranges and displays the moving image M10 in each of the display areas C11 to C15 included in the content C10 as shown in the first state. Here, as shown in the second state, the user's finger F10 comes into contact with the display area C14 or the area where the moving image M11 is displayed, and the contact position is moved upward as it is without leaving the screen. In other words, it is assumed that an up scroll operation has been performed. In such a case, as shown in the third state, the terminal device 100 scrolls the content C10 in the upward direction on the screen while continuing to play the moving image M11.

  Further, when the user's finger F10 performs a downward scroll operation without moving away from the moving image M11 as shown in the third state, the terminal device 100 reproduces the moving image M11 as shown in the fourth state. While continuing, the content C10 is scrolled downward in the screen. Then, as shown in the fourth state, the terminal device 100 stops the reproduction of the moving image M11 when the user's finger F10 leaves the screen. Subsequently, as shown in the fifth state, when the user's finger F10 comes into contact with the moving image M11 again and performs the downward scroll operation as it is, the terminal device 100 stops the previous movement of the moving image M11. As shown in the sixth state, the content C10 is scrolled downward on the screen.

[6-2. Change of playback mode according to scrolling operation)
Further, the terminal device 100 may change the reproduction mode of the selected moving image M10 based on the content of the scroll operation. For example, if the up scroll operation is performed while the area where the moving image M11 is displayed is selected, the terminal device 100 may advance the playback position of the moving image M11 by an amount corresponding to the amount of the scroll operation. Good. In addition, when a downward scroll operation is performed while the area where the moving image M11 is displayed is selected, the terminal device 100 may return the playback position of the moving image M11 by an amount corresponding to the amount of the scroll operation. Good.

  For example, FIG. 7 is a diagram illustrating an example of a process in which the terminal device according to the embodiment controls the playback mode of the moving image according to the content of the scroll operation. In the example illustrated in FIG. 7, an example of processing for controlling the playback mode of the moving image according to the content of the scroll operation is described separately for the first state to the sixth state. Further, in the example illustrated in FIG. 7, as in FIG. 6, the example in which the moving image M <b> 11 is disposed in the display area C <b> 14 and the moving image M <b> 14 is disposed in the display area C <b> 11 has been described.

  For example, the terminal device 100 accepts distribution of the content C10 and the moving image M10. In such a case, the terminal device 100 arranges and displays the moving image M10 in each of the display areas C11 to C15 included in the content C10 as shown in the first state. Here, as shown in the second state, when the user's finger F10 comes into contact with the display area C14 or the area where the moving image M11 is displayed, the terminal device 100 starts the reproduction of the moving image M11.

  Here, as illustrated in the third state, when the terminal device 100 performs an up scroll operation while the user's finger F10 is in contact with the moving image M11, as illustrated in the third state, as illustrated in the fourth state, the moving image M11. The content C10 including is scrolled upward in the screen, and the reproduction position of the moving image M11 is advanced by the amount of the upward scroll operation. That is, the terminal device 100 fast-forwards the moving image M11 according to the amount of upward scrolling.

  Further, as illustrated in the fourth state, the terminal device 100 displays the moving image M11 as illustrated in the fifth state when the user's finger F10 performs a downward scroll operation while being in contact with the moving image M11. The content C10 included is scrolled downward on the screen, and the playback position of the moving image M11 is returned by the amount of the scroll-down operation. Then, as shown in the fifth state, when the user's finger F10 further performs a scroll-down operation as shown in the fifth state, the terminal device 100 scrolls the content C10 downward in the screen as shown in the sixth state. At the same time, the playback position of the moving image M11 is further returned by the amount of the downward scroll operation. That is, the terminal device 100 quickly reverses the playback position of the moving image M11 according to the amount of upward scrolling.

[6-3. (Continue playback)
In addition, when the time when the user contacts the moving image M10 exceeds a predetermined time, the terminal device 100 continues to reproduce the moving image M10 even when the user lifts his / her finger from the screen. May be. For example, FIG. 8 is a diagram illustrating an example of a process in which the terminal device according to the embodiment continues the reproduction of the moving image. In the example illustrated in FIG. 8, an example of the process of continuing the reproduction of the moving image M11 even when the user's finger F10 is separated from the moving image M11 is described in the first state to the fourth state.

  For example, when receiving the distribution of the content C10 and the moving image M10, the terminal device 100 arranges and displays the moving image M10 in each of the display areas C11 to C15 included in the content C10 as shown in the first state. When the user's finger F10 contacts the moving image M11 as shown in the first state, the terminal device 100 starts the reproduction of the moving image M11 as shown in the second state.

  Here, in the second state, it is assumed that the time when the user's finger F10 contacts the moving image M11 exceeds a predetermined threshold (for example, 3 seconds). In such a case, as shown in the third state, the terminal device 100 continues to reproduce the moving image M11 even when the user's finger F10 is released from the screen. And the terminal device 100 reproduces | regenerates the moving image M11 to the last, as shown to a 4th state.

  When the terminal device 100 is in the third state or in the fourth state, the user's finger F10 comes into contact with the moving image M11, and then the user's finger F10 moves away from the screen. The reproduction of the moving image M11 may be stopped. That is, the terminal device 100 may stop the reproduction of the moving image M10 when the moving image M10 that has been reproduced is selected again and then the selection is canceled.

[6-4. (Play multiple videos)
Further, the terminal device 100 may reproduce a plurality of moving images M10 at the same time. For example, if the user has been in contact with the moving image M11 for a predetermined time or longer, the terminal device 100 continues to reproduce the moving image M11 even after the finger F10 has left the moving image M11. In such a state, when the user's finger F10 contacts the area where the moving image M12 is placed, the terminal device 100 may play the moving image M12 while continuing to play the moving image M11. . Further, when starting the reproduction of the moving image M12, the terminal device 100 may stop the reproduction of the moving image M11 regardless of the operation of the user.

[6-5. (Acquisition of moving image)
Here, when data of all the moving images M10 is acquired at the time of distribution of the content C10, there is a possibility that the response when displaying the content C10 and the moving image M10 may be reduced. Further, when data of all the moving images M10 arranged in the content C10 is acquired, the data communication amount increases, and there is a possibility that the user's impression is deteriorated. Therefore, the terminal device 100 may acquire only a predetermined range of each moving image M10 as a buffer when distributing the content C10.

  For example, when distributing the content C10, the terminal device 100 requests the content distribution server 20 to distribute data for 20 frames from the top of each moving image M10. In such a case, the content distribution server 20 distributes only the requested range of each moving image M10. Then, the terminal device 100 arranges and displays each distributed moving image M10 on the content C10.

  In addition, for example, when the user selects the moving image M11, the terminal device 100 transmits a distribution request for data in a range not acquired in the selected moving image M11 to the content distribution server 20. Then, the terminal device 100 may start the reproduction of the moving image M11 while receiving the data of the moving image M11. By executing such processing, the terminal device 100 can reduce the amount of communication when displaying the content C10 in which a plurality of moving images M10 are arranged.

[6-6. Others]
The terminal device 100 may execute the reproduction process by appropriately combining the arbitrary processes described above. Such a combination can be arbitrarily set by a user, an advertiser, or the like when the moving image M10 is registered in the content distribution server 20. Then, the content distribution server 20 generates control information that causes the terminal device 100 to execute the reproduction process of the set content, and distributes the generated control information to the terminal device 100. As a result, the terminal device 100 can combine and execute the above-described arbitrary processes according to the advertiser settings.

[7. Processing flow of terminal device 100]
Next, the procedure of processing executed by the terminal device 100 that executed the control information will be described with reference to FIG. FIG. 9 is a flowchart illustrating an example of a flow of reproduction processing executed by the terminal device according to the embodiment. For example, the terminal device 100 receives a predetermined range (for example, from the beginning to a predetermined reproduction area) of the content C10 and each moving image M10 from the content distribution server 20 in accordance with a user operation (step S101). ). Next, the terminal device 100 determines whether or not the content C10 and each moving image M10 have been received (step S102). When it is determined that the content has not been received (step S102: No), the terminal device 100 continues to receive it. stand by.

  When the terminal device 100 receives the content C10 and each moving image M10 (step S102: Yes), the terminal device 100 arranges and displays each moving image M10 on the content C10 (step S103). Subsequently, the terminal device 100 determines whether or not an area in which the moving image M10 is arranged is selected (step S104). When the region is selected (step S104: Yes), among the selected moving images M10, Then, acquisition of the remaining reproduction area that has not been downloaded is started (step S105), and reproduction of the selected moving image M10 is started (step S106).

  Next, the terminal device 100 determines whether or not the selection has been released (step S107). If the selection has not been released (step S107: No), the terminal device 100 continues to play the selected moving image (step S107: No). Step S108), Step S107 is executed again. When the selection is canceled (step S107: Yes), the terminal device 100 stops the reproduction of the moving image (step S109).

  Further, the terminal device 100 determines whether or not the content C10 is to be transitioned by a process such as a user tapping a link (step S110). When the terminal device 100 changes the content C10 (step S110: Yes), the terminal device 100 changes the content C10 (step S111) and ends the process.

  On the other hand, when the terminal device 100 does not change the content C10 (step S110: No), the terminal device 100 executes step S104. If the area where the moving image M10 is arranged is not selected (step S104: No), the terminal device 100 waits until it is selected.

[8. (Modification)
In the above, an example of reproduction processing by the terminal device 100 has been described using the display modes illustrated in FIGS. 1 and 6 to 8. However, the embodiment is not limited to this. Hereinafter, variations of the reproduction processing executed by the terminal device 100 will be described.

[8-1. (Display direction)
The terminal device 100 described above displays a vertically long moving image M10 on a vertically long screen, and reproduces the moving image M10 while the user selects the moving image M10. However, the embodiment is not limited to this. For example, the terminal device 100 may execute the various reproduction processes described above when displaying the horizontally long moving image M10 on the horizontally long screen. Further, the terminal device 100 may execute the above-described reproduction process when displaying an arbitrary moving image M10 such as a moving image related to an advertisement together with arbitrary content such as a web page.

  For example, the terminal device 100 may display any content including a character string, a pattern, an image, a moving image, a game, audio, or the like as the content C10. Further, the terminal device 100 may display the content C10 related to the advertisement, the content C10 including the game, the content C10 related to the game, the map, the music playback screen, the video playback screen, and the like. For example, the terminal device 100 may display the content including the moving image M10 in the display areas C11 to C15 included in the content C10 without displaying the moving image M10 itself. Note that the character string, pattern, image, moving image, game, sound, and the like included in the content C10 are not limited to those related to the advertisement.

  Further, for example, when displaying the game content as the content C10, the terminal device 100 may display auxiliary content such as a game menu or tutorial as the moving image M10. Further, the terminal device 100 may display the moving image M10 and execute the reproduction process when displaying an interactive web page created by a technique such as flash or CSS when the game is executed. Further, the terminal device 100 may display the moving image M10 together with SNS (Social Networking Service) content, a messenger application screen, a camera application screen, and any other content C10, and execute the above-described reproduction processing. Good.

[8-2. About control information)
The terminal device 100 described above has performed the above-described reproduction process using control information distributed by the content distribution server 20 together with the content C10. However, the embodiment is not limited to this. For example, the terminal device 100 may realize the above-described reproduction processing by downloading an application that causes the terminal device 100 to execute the reproduction processing in advance and executing such an application.

  Further, the terminal device 100 may download the application including the information display program for executing the reproduction process and make the reproduction process realizable by installing such an application. Further, after receiving the distribution of the information display program for executing the reproduction process, the terminal device 100 executes the distributed information display program when receiving the content C10 specified to be displayed using the information display program Then, the playback process may be realized when the received content C10 and the moving image M10 are displayed. In addition, the terminal device 100 executes the information display program, and in what manner the moving image M10 is reproduced in the reproduction process, and in what state the moving image M10 is selected. May be accepted from the content distribution server 20.

[8-3. Device configuration〕
In the above embodiment, an example in which the content distribution server 20 is included in the distribution system 1 has been shown. However, the content distribution server 20 is arranged in, for example, a web server that distributes content C10 such as a web page and the content C10. This may be realized by operating in cooperation with a moving image server that distributes the moving image M10. For example, the terminal device 100 accepts the distribution of the content C10 from the web server and accepts the distribution of the moving image M10 from the moving image server in accordance with the moving image acquisition instruction included in the content C10. And the terminal device 100 may arrange | position and display the moving image M10 in the content C10. Further, when the web server and the moving image server operate in cooperation, the web server may distribute the control information that causes the terminal device 100 to execute the above-described reproduction processing, or the moving image server may distribute it. .

  Further, when distributing the content C10, the web server may receive the moving image M10 from the moving image server and distribute the moving image M10 to the terminal device 100 in a state where the moving image M10 is arranged in the content C10. Further, when the moving image server distributes the moving image M10, control information for executing the above-described reproduction processing may be distributed.

[8-4. About logs)
Here, the terminal device 100 may acquire various logs for each moving image M10. For example, the terminal device 100 may take a log indicating whether or not the moving image M10 is displayed, a log indicating the number of times the moving image M10 is selected by the user, and a log indicating the number of times the moving image M10 is reproduced. Good. In addition, the terminal device 100 displays not only the display count, the selection count, and the selection count of the moving image M10, but also a log indicating the position where the moving image M10 is displayed and a log indicating the reproduction position reproduced in the moving image M10. You may take it.

  Further, the terminal device 100 determines whether or not a landing page is displayed, which landing page is displayed, which range of the moving image M10 is displayed or reproduced when the moving image M10 is selected, A log indicating which position of the image M10 is selected and at which timing the moving image M10 is selected may be taken. Further, the terminal device 100 may take a log indicating the time when the moving image M10 is displayed. Also, the terminal device 100 reproduces the moving image M10 when the moving image M10 is selected, the number of times the moving image M10 is reproduced, whether or not the moving image M10 is paused, the position at which the moving image M10 is paused. Various logs related to operations on the moving image M10 may be taken, such as whether or not the operation has been performed. Further, the terminal device 100 may acquire a log indicating whether or not the scroll operation has been performed while selecting the moving image M10, and how the reproduction mode of the moving image M10 was controlled during the scroll operation. Good.

  For example, if the browsing of the content C10 is completed before the moving image M10 is reproduced, the terminal device 100 may acquire a log or the like indicating that the moving image M10 is not being browsed. On the other hand, when the moving image M10 is reproduced, the terminal device 100 may acquire a log indicating that the moving image M10 is displayed. Further, the terminal device 100 may acquire a log indicating the time during which the use has been in contact with the area where the moving image M10 is arranged.

  The logs acquired by the terminal device 100 in this way are useful logs for updating the number of impressions and CTR of the moving image M10, charging processing for displaying or playing the moving image M10, and reporting the advertising effect to the advertiser. It becomes. For example, when the moving image M10 is displayed a plurality of times, it is predicted that the user is interested in the moving image M10. In addition, when the moving image M10 is selected many times, and when the moving image M10 is continuously reproduced, it is predicted that the user is interested in the moving image M10. Further, it is predicted that the longer the playback time of the moving image M10 is, the more interested the user is in the moving image M10.

  Therefore, a log indicating the display count, the playback count, the display time, the playback time, etc. of the moving image M10, a log indicating a scroll operation or a tap operation, whether or not the moving image M10 has been touched, the number of touches, and the contact time Etc. can be an index indicating the degree of recognition of the user with respect to the moving image M10. Therefore, the content distribution server 20 may update the number of impressions of the moving image M10 using each acquired log. In addition, when the moving image M10 is the moving image M10 related to the advertisement, the content distribution server 20 may change the charging amount based on various logs. For example, the content distribution server 20 may change the charge amount according to the display count, the playback count, the display time, the playback time, etc. of the moving image M10.

  Further, when the user selects the moving image M10, the terminal device 100 may divide the landing page depending on how many times the moving image M10 has been reproduced, which reproduction range is being reproduced, and the like. . Further, the terminal device 100 may acquire the same landing page, notify the server that distributes such a landing page of the content of the acquired log, and change the content to be arranged on the landing page. Good.

[8-5. Terminal device operation record)
Further, the terminal device 100 described above may transmit to the content distribution server 20 a record of how much the user has operated the terminal device 100 when the moving image M10 is distributed. More specifically, the terminal device 100 determines the content and number of scroll operations when the moving image M10 is distributed, the contact position, the time that the user has continued touching the screen, and the user does not respond to the content C10 or the moving image M10. The number of times and time of the operation performed in this way, the number of times that the moving image M10 was reproduced, the reproduction time, and the like are recorded.

  In addition, the terminal device 100 performs a transmission operation from the terminal device 100 (for example, the number of times the moving image M10 is displayed, the number of times the content C10 is reloaded, and information specifying the moving image M10 and the content C10 on which the moving image M10 is arranged (for example, Various operations performed by the user on the terminal device 100 can also be recorded. Then, the terminal device 100 transmits information regarding the operation history to the content distribution server 20.

  In such a case, the content distribution server 20 aggregates information related to the operation history distributed from the terminal device 100, and further acquires information obtained by analyzing such information. For example, when the content distribution server 20 distributes the web page C10 and the moving image M10, the number of times the user selects the moving image M10 when the control information is distributed and when the control information is not distributed. And the number of times of reproduction of the moving image M10, the reproduction time, the time during which the web page C10 has been browsed, and the information comparing the advertising effect indicators such as the CTR of the moving image M10.

  Here, the history of operations performed when the moving image M10 is distributed together with the control information can be an index indicating the advertising effect. That is, when the moving image M10 accompanied by the control information according to the embodiment is displayed, the web page (landing page) ahead of the moving image M10 is displayed by selecting the moving image M10 itself by the user. In addition, the operation history itself indicating how much the user has performed on the content C10 in which the moving image M10 is arranged (that is, how much the user has changed the display mode of the screen) is the user. It can be said that it is an index indicating interest in the moving image M10.

  For example, the content distribution server 20 determines whether or not the user has scrolled the content C10 while the moving image M10 is selected, the time and number of scroll operations, the scroll direction, the scroll amount, and the pause of the moving image M10. By acquiring information such as the number of times the image has been played, the playback time of the moving image M10, and the like, when the moving image M10 accompanied by the control information according to the embodiment is displayed, information that the moving image M10 is to convey widely, that is, an advertisement An indicator can be provided that indicates how much interest has been generated for.

  Therefore, the content distribution server 20 can make a report indicating the advertising effectiveness index of the moving image M10 according to the embodiment by transmitting information related to the operation history of the terminal device 100 to the registration terminal 10. Note that the content distribution server 20 may transmit information and logs related to the operation history of the terminal device 100 to the registration terminal 10 as they are.

  Thereby, the content distribution server 20 can show the advertiser the usefulness of the display mode of the moving image M10 accompanied by the control information according to the embodiment of the terminal device 100.

[8-6. Others]
In addition, among the processes described in the above embodiment, all or part of the processes described as being automatically performed can be performed manually, or the processes described as being performed manually can be performed. All or a part can be automatically performed by a known method. In addition, the processing procedures, specific names, and information including various data and parameters shown in the document and drawings can be arbitrarily changed unless otherwise specified. For example, the various types of information illustrated in each drawing is not limited to the illustrated information.

  Further, each component of each illustrated apparatus is functionally conceptual, and does not necessarily need to be physically configured as illustrated. In other words, the specific form of distribution / integration of each device is not limited to that shown in the figure, and all or a part thereof may be functionally or physically distributed or arbitrarily distributed in arbitrary units according to various loads or usage conditions. Can be integrated and configured. For example, the display unit 154, the detection unit 155, and the reproduction unit 156 illustrated in FIG. 5 may be integrated.

  In addition, the above-described embodiments can be appropriately combined within a range in which processing contents do not contradict each other.

[8-7. program〕
Further, the terminal device 100 according to the embodiment described above is realized by a computer 1000 having a configuration as shown in FIG. 10, for example. FIG. 10 is a diagram illustrating an example of a hardware configuration. The computer 1000 is connected to an output device 1010 and an input device 1020, and an arithmetic device 1030, a primary storage device 1040, a secondary storage device 1050, an output IF (Interface) 1060, an input IF 1070, and a network IF 1080 are connected via a bus 1090. Have

  The arithmetic device 1030 operates based on a program stored in the primary storage device 1040 and the secondary storage device 1050, a program read from the input device 1020, and the like, and executes various processes. The temporary storage device 1040 is a memory device such as a RAM that temporarily stores data used by the arithmetic device 1030 for various arithmetic operations. The secondary storage device 1050 is a storage device in which data used for various calculations by the calculation device 1030 and various databases are registered, and is realized by a ROM (Read Only Memory), HDD, flash memory, or the like.

  The output IF 1060 is an interface for transmitting information to be output to an output device 1010 that outputs various types of information such as a monitor and a printer. For example, USB (Universal Serial Bus), DVI (Digital Visual Interface), This is realized by a standard connector such as HDMI (registered trademark) (High Definition Multimedia Interface). The input IF 1070 is an interface for receiving information from various input devices 1020 such as a mouse, a keyboard, and a scanner, and is realized by, for example, a USB.

  The input device 1020 includes, for example, an optical recording medium such as a CD (Compact Disc), a DVD (Digital Versatile Disc), and a PD (Phase change rewritable disk), a magneto-optical recording medium such as an MO (Magneto-Optical disk), and a tape. It may be a device that reads information from a medium, a magnetic recording medium, a semiconductor memory, or the like. The input device 1020 may be an external storage medium such as a USB memory.

  The network IF 1080 receives data from other devices via the network N and sends the data to the arithmetic device 1030, and transmits data generated by the arithmetic device 1030 to other devices via the network N.

  The arithmetic device 1030 controls the output device 1010 and the input device 1020 via the output IF 1060 and the input IF 1070. For example, the arithmetic device 1030 loads a program from the input device 1020 or the secondary storage device 1050 onto the primary storage device 1040, and executes the loaded program.

  For example, when the computer 1000 functions as the terminal device 100, the arithmetic device 1030 of the computer 1000 implements the function of the control unit 150 by executing a program loaded on the primary storage device 1040.

[9. effect〕
As described above, the terminal device 100 displays the content C10 in which the moving image M10 is arranged, and the moving image M10 is displayed while the region where the moving image M10 is arranged in the content C10 is selected by the user. Reproduce. For example, the terminal device 100 reproduces the moving image M10 while the user is in contact with the area where the moving image M10 is displayed on the screen on which the content C10 is displayed. For this reason, the terminal device 100 can improve the appeal effect of the information relevant to the content C10 including the moving image M10.

  That is, the terminal device 100 does not automatically start the playback of the moving image M10, but is selected by the user, that is, when the user is interested in the moving image M10. Play M10. As a result, the terminal device 100 can improve the appeal effect of information related to the content C10 and the moving image M10 as a result of preventing the deterioration of the impression with respect to the moving image M10 and the content C10. Further, the user continues to select the moving image M10 in order to continue the reproduction of the moving image M10. For this reason, the terminal device 100 can improve the appeal effect of the information relevant to the moving image M10 as a result of keeping the user gazing at the moving image M10.

  Further, when the selection of the area where the moving image M10 is arranged is canceled, the terminal device 100 stops the reproduction of the moving image M10. For this reason, the terminal device 100 reproduces the moving image M10, but when the user loses interest in the moving image M10, the terminal device 100 stops the reproduction of the moving image M10. Can be prevented.

  Further, when the region where the moving image M10 is arranged is selected again, the terminal device 100 starts the reproduction of the moving image M10 from the position where it was previously stopped. For this reason, since the terminal device 100 advances the reproduction of the moving image M10 according to the user's selection, as a result of generating the user's interest in the moving image M10, the effect of appealing information related to the moving image M10 is improved. Can be made.

  In addition, the terminal device 100 displays the content C10 in which a plurality of moving images M11 to M15 are arranged as the content C10, and a moving image in which the arranged region is selected among the plurality of moving images M11 to M15. Reproduce. For this reason, the terminal device 100 can improve the appeal effect of the information relevant to the moving image M10 as a result of preventing the deterioration of the visibility of the content C10 and the moving images M11 to M15.

  Further, the terminal device 100 displays the content C10 in which the moving image M11 is arranged in the display area C11 as the content C10, and reproduces the moving image M11 while the display area C11 is selected. For this reason, the terminal device 100 can reproduce the moving image M11 when it can be determined that the moving image M11 is selected.

  Further, the terminal device 100 displays the content C10 in which the moving image M10 having a vertically long display size is arranged on the vertically long screen as the content C10. For this reason, the terminal device 100 can prevent deterioration of the visibility of the moving image M10 and the content C10.

  Further, when an operation for scrolling the content C10 is performed while the area where the moving image M10 is displayed is selected, the terminal device 100 scrolls the content C10 while continuing to reproduce the moving image M10. Thus, when a user who is interested in the moving image M10 performs a scroll operation, the terminal device 100 scrolls the content C10 while continuing to reproduce the moving image M10. The appeal effect of information related to M10 can be improved.

  Further, when an operation for scrolling the content C10 in a predetermined direction (for example, in the upward direction on the screen) is performed while the area where the moving image M10 is displayed is selected, the terminal device 100 displays the moving image M10. Let it play. Further, when the terminal device 100 performs an operation of scrolling the content C10 in a direction opposite to a predetermined direction (for example, a downward direction on the screen) while the area where the moving image M10 is displayed is selected. Then, the moving image M10 is reversely reproduced. Thus, since the terminal device 100 controls the reproduction mode of the moving image M10 according to the content of the scroll operation, as a result of generating interest in the moving image M10, the appeal effect of information related to the moving image M10 is improved. be able to.

  In addition, when the area where the moving image M10 is arranged is selected for a predetermined time or longer, the terminal device 100 continues to reproduce the moving image M10 even when the selection is canceled. For this reason, the terminal device 100 can improve the operativity at the time of making the user interested in the moving image M10 browse the moving image M10.

  In addition, when the moving image M10 is selected, the terminal device 100 displays an attention display A10 indicating that the moving image M10 is reproduced. For this reason, the terminal device 100 can make a user select the moving image M10.

  As described above, some of the embodiments of the present application have been described in detail based on the drawings. It is possible to implement the present invention in other forms with improvements.

  Moreover, the above-mentioned “section (module, unit)” can be read as “means”, “circuit”, and the like. For example, the distribution unit can be read as distribution means or a distribution circuit.

DESCRIPTION OF SYMBOLS 1 Distribution system 10 Registration terminal 20 Content distribution server 21, 31, 110 Communication part 22 Storage part 23, 33, 150 Control part 24 Content database 25 Submission reception part 26 Request reception part 27 Content selection part 28 Distribution part 32 Content storage part 34 reception unit 35 distribution unit 100 terminal device 120 storage unit 130 input unit 140 output unit 151 request unit 152 operation control unit 153 display control unit 154 display unit 155 detection unit 156 playback unit

Claims (15)

On the computer,
Display procedure for displaying content with moving images,
When the user performs an operation of moving the contact position in a predetermined direction while touching the area where the moving image is arranged in the content, the contact is performed while scrolling the content in the predetermined direction. When the user performs an operation to reproduce the moving image arranged at the position and move the contact position in the direction opposite to the predetermined direction, the content is moved in the direction opposite to the predetermined direction. An information display program for executing a reproduction procedure for reversely reproducing the moving image arranged at the contact position while scrolling the image . On the computer,
Display procedure for displaying content with moving images,
When the user performs an operation of moving the contact position while touching the area where the moving image is arranged in the content, the content is scrolled according to the movement of the contact position, and the user touches An information display program for executing a playback procedure for playing back the moving image in a playback mode according to the direction in which the scrolling is performed . The regeneration procedure, if the contact is released, information display program according to claim 1 or 2, characterized in that stop reproduction of the moving image. 4. The information display according to claim 3 , wherein when the user contacts the area where the moving image is arranged again, the reproduction procedure starts reproduction of the moving image from a position where the moving image was previously stopped. program. The display procedure displays a content in which a plurality of moving images are arranged as the content,
The information display program according to any one of claims 1 to 4 , wherein the reproduction procedure reproduces a moving image arranged at the contact position among the plurality of moving images. The display procedure displays the content in which the moving image is arranged in a predetermined area as the content,
The regeneration procedure, while the contact user in the predetermined region, according to any one of claims 1-5, characterized in that for reproducing the arranged moving picture in the area Information display program. The information according to any one of claims 1 to 6 , wherein the display procedure displays, as the content, a content in which a moving image having a vertically long display size is arranged on a vertically long screen. Display program. In the reproduction procedure, when the user contacts the area where the moving image is arranged for a predetermined time or longer, the reproduction of the moving image is continued even when the contact is released. The information display program according to any one of claims 1 to 7. The information display program according to any one of claims 1 to 8, wherein the display procedure further displays information indicating that the moving image is reproduced when the moving image is selected. A display unit for displaying content in which moving images are arranged;
When the user performs an operation of moving the contact position in a predetermined direction while touching the area where the moving image is arranged in the content, the contact is performed while scrolling the content in the predetermined direction. When the user performs an operation to reproduce the moving image arranged at the position and move the contact position in the direction opposite to the predetermined direction, the content is moved in the direction opposite to the predetermined direction. An information display device comprising: a reproduction unit that reversely reproduces the moving image arranged at the contact position while scrolling the image . An information display method executed by the information display device,
A display process for displaying content in which a moving image is arranged;
When the user performs an operation of moving the contact position in a predetermined direction while touching the area where the moving image is arranged in the content, the contact is performed while scrolling the content in the predetermined direction. When the user performs an operation to reproduce the moving image arranged at the position and move the contact position in the direction opposite to the predetermined direction, the content is moved in the direction opposite to the predetermined direction. And a reproduction step of reversely reproducing the moving image arranged at the contact position while scrolling the image . A distribution unit that distributes control information to a terminal device that displays content in which moving images are arranged;
The control information is
Display procedure for displaying content with moving images,
When the user performs an operation of moving the contact position in a predetermined direction while touching the area where the moving image is arranged in the content, the contact is performed while scrolling the content in the predetermined direction. When the user performs an operation to reproduce the moving image arranged at the position and move the contact position in the direction opposite to the predetermined direction, the content is moved in the direction opposite to the predetermined direction. And a reproduction procedure for performing reverse reproduction of the moving image arranged at the contact position while scrolling the image . A display unit for displaying content in which moving images are arranged;
When the user performs an operation of moving the contact position while touching the area where the moving image is arranged in the content, the content is scrolled according to the movement of the contact position, and the user touches A playback unit that plays back the moving image in a playback mode according to the direction in which the scrolling is performed.
An information display device comprising: An information display method executed by the information display device,
A display process for displaying content in which a moving image is arranged;
When the user performs an operation of moving the contact position while touching the area where the moving image is arranged in the content, the content is scrolled according to the movement of the contact position, and the user touches A playback step of playing back the moving image in a playback mode according to the direction in which the scrolling is performed.
An information display method comprising: A distribution unit that distributes control information to a terminal device that displays content in which moving images are arranged;
The control information is
Display procedure for displaying content with moving images,
When the user performs an operation of moving the contact position while touching the area where the moving image is arranged in the content, the content is scrolled according to the movement of the contact position, and the user touches A playback procedure for playing back the moving image in a playback mode according to the scrolling direction.
A distribution apparatus characterized in that

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