JP6983621B2 - Information processing equipment - Google Patents

Description

The present invention relates to an information processing apparatus, a program, and an information processing method.

In television broadcasting (hereinafter, simply referred to as television) that provides moving images using broadcast waves, there is known a service that investigates the actual audience rating of a broadcast program and distributes the survey results. It is known that this service is used to determine the distribution amount of content distributed to users via the Internet based on the results of an audience rating survey (see, for example, Patent Document 1).

However, the audience rating survey results are often delivered the next day or later, and it may not be possible to determine whether or not the audience is being viewed in real time. Further, in many homes, since the television receiver is not connected to the Internet, it is difficult to acquire the viewing history of a television program in real time using the Internet.

On the other hand, a mobile terminal equipped with an infrared communication function is used as a remote controller for a television receiver or the like, and based on the operation history of the remote controller, it is determined whether or not the target TV program is being viewed in real time, and the determination is made. It is known that the content according to the result is transmitted to the mobile terminal (see, for example, Patent Document 2).

Japanese Unexamined Patent Publication No. 2017-54436 Japanese Unexamined Patent Publication No. 2009-253820

However, in the conventional technology, different contents are delivered depending on whether or not they are being viewed in real time, so that it is efficient in delivering contents that require full use of the delivery method from various viewpoints. In some cases, it could not be delivered.

The present invention has been made in consideration of such circumstances, and is an information processing device, a program, and information processing capable of determining an online advertisement to be effectively delivered according to the viewing status of a user's television program. One of the purposes is to provide a method.

One aspect of the present invention is a communication for receiving information regarding a viewing history of a television program based on the remote control executed by the remote control application from a terminal device in which a remote control application for executing the remote control of the television receiver is installed. It is an information processing device including a unit and an advertisement determination unit that determines a net advertisement to be delivered to the terminal device based on information about a viewing history of the television program received by the communication unit.

According to one aspect of the present invention, it is possible to determine an online advertisement to be effectively delivered according to a viewing situation of a user's television program.

It is a figure which shows the whole structure of the information processing system 1 including the information processing apparatus which concerns on 1st Embodiment. It is a block diagram of the terminal apparatus 50. It is a figure which shows an example of the remote control operation screen 501. It is a figure which shows an example of the advertisement display screen 502. It is a figure which shows an example of the advertisement display screen 503. It is a block diagram of the broadcast management server 200. It is a block diagram of the remote control application server 100. It is a figure which shows an example of the content of broadcast attribute data 151. It is a figure which shows an example of the content of the viewing history data 153. It is a figure which shows an example of the contents of the television state information 154. It is a figure which shows an example of the contents of the user attribute data 155. It is explanatory drawing for demonstrating an advertisement method. It is a sequence diagram which shows the process executed in the information processing system 1. It is a flowchart which shows an example of the advertisement determination processing executed in the remote control application server 100. It is a flowchart which shows an example of the preprocessing executed in the state determination part 172. It is a flowchart which shows an example of the post-processing which is executed when the 1st decision process is adopted in the advertisement decision part 174. It is a flowchart which shows an example of the post-processing which is executed when the 2nd decision process is adopted in the advertisement decision part 174. It is a flowchart which shows an example of the post-processing which is executed when the 3rd decision process is adopted in the advertisement decision part 174. It is a flowchart which shows an example of the post-processing which is executed when the 4th decision process is adopted in the advertisement decision part 174. It is a figure which shows the whole structure of the information processing system 1A including the information processing apparatus which concerns on 2nd Embodiment. It is a block diagram of the other application server 300. It is a block diagram of the remote control application server 100A. It is a figure which shows an example of the contents of application execution state information 156. It is a sequence diagram which shows the process executed in the information processing system 1A. It is a flowchart which shows an example of advertisement delivery processing. It is a block diagram of the terminal apparatus 50B.

Hereinafter, embodiments of the information processing apparatus, program, and information processing method of the present invention will be described with reference to the drawings.

<First Embodiment>
FIG. 1 is a diagram showing an overall configuration of an information processing system 1 including an information processing apparatus according to the first embodiment. As shown in FIG. 1, the information processing system 1 includes one or more television receivers 10, one or more terminal devices 50, an information processing device (hereinafter referred to as a remote control application server) 100, and a broadcast management server 200. include. The terminal device 50, the remote control application server 100, and the broadcast management server 200 communicate with each other using the network NW. The network NW includes, for example, a part or all of a WAN (Wide Area Network), a LAN (Local Area Network), the Internet, a provider device, a wireless base station, a dedicated line, and the like.

The television receiver 10 is a receiver for viewing a television program. In the television receiver 10, it is assumed that the channel setting according to the area where the television receiver 10 is installed is executed. The relay station that receives the radio wave is selected by the channel setting. The relay station is predetermined according to the area where the television receiver 10 is installed. The television receiver 10 is installed, for example, in the living room of the user A at home.

[Terminal device 50]
The terminal device 50 is a terminal used by the user, and is, for example, a smartphone, a tablet terminal, a PDA (Personal Digital Assistant), or the like. In the following embodiment, the terminal device 50 is, for example, a smartphone owned by the user A and registered as a user. When the terminal device 50 is placed in the living room of the user A, the terminal device 50 can be operated by the family of the user A in addition to the user A.

FIG. 2 is a configuration diagram of the terminal device 50. As shown in FIG. 2, the terminal device 50 includes, for example, a communication unit 51, an infrared communication unit 52, an input unit 53, a display unit 54, a storage unit 55, and a control unit 57.

The communication unit 51 has hardware for connecting to the network NW using a cellular network, a Wi-Fi network, or the like. For example, the communication unit 51 includes an antenna, a transmission / reception device, and the like.

The infrared communication unit 52 has hardware for performing infrared communication that realizes remote control operation of the television.

The input unit 53 includes, for example, a part or all of a touch panel TP formed integrally with the display unit 54, various keys, buttons, dial switches, a mouse, and the like.

The display unit 54 is, for example, an LCD (Liquid Crystal Display), an organic EL (Electroluminescence) display device, or the like.

The storage unit 55 is, for example, a flash memory such as a RAM (Random Access Memory), a ROM (Read Only Memory), an SSD (Solid State Drive), an HDD (Hard Disk Drive), or the like. Information such as the remote control application 551 is stored in the storage unit 55.

The remote control application 551 is an application program that realizes a function of remotely controlling a television receiver, and may be downloaded by the terminal device 50, or may be sold and stored in a portable storage medium at an existing store. It may be installed in the terminal device from the portable storage medium, or may be pre-installed in the terminal device. In the following description, as an example, the remote control application will be described as being downloaded from the remote control application server 100 and installed in the terminal device 50.

The control unit 57 is realized by, for example, a processor such as a CPU (Central Processing Unit) executing a program. The control unit 57 includes, for example, a remote control application execution unit 571. The remote control application execution unit 571 is realized, for example, by the CPU executing the remote control application 551.

The remote control application execution unit 571 is activated when the input unit 53 receives an activation instruction of the remote control application 551 from the user. The remote control application execution unit 571 may be started in the background regardless of the execution state of other application programs until the input unit 53 receives an instruction to end the remote control application 551 from the user.

The remote control application execution unit 571 displays various operation screens and the like on the display unit 54. For example, the remote control application execution unit 571 causes the display unit 54 to display the remote control operation screen. FIG. 3 is a diagram showing an example of the remote control operation screen 501. As shown in FIG. 3, the remote control operation screen 501 includes a power button 510, a channel selection button 511, a volume adjustment button 512, a cursor selection button 513, a program guide button 514, a recording button 515, and a play button 516. Is set. Since these buttons are the same as the operation contents of the existing TV remote controller, detailed description thereof will be omitted.

The remote control application execution unit 571 is, for example, when the user's remote control operation for the remote control operation screen 501 is received by the input unit 53 (hereinafter, referred to as "when the user operates the remote control operation screen 501"). A signal corresponding to the received remote control operation (hereinafter referred to as an operation signal) is generated, and the generated operation signal is transmitted by using the infrared communication unit 52.

Further, the remote control application execution unit 571, for example, when the user performs an operation on the remote control operation screen 501, provides information indicating the contents of the received remote control operation (hereinafter referred to as operation content information) in the communication unit 51. Is transmitted to the remote control application server 100. That is, the operation content information is the information uploaded by the function of the remote control application. The remote control application execution unit 571 uploads the operation content information at a predetermined timing (for example, after each operation and after a predetermined time has elapsed). When uploading after the lapse of a predetermined time, the remote control application execution unit 571 uploads all the operation content information created after the previous upload at a predetermined time (for example, one minute, one hour, etc.). May be good.

The remote control operation includes, for example, an operation of instructing the power of the television receiver 10 to be turned on / off, an operation of instructing the output channel to be changed to a specified channel, and an operation of broadcasting in a specified time zone in the specified channel. The operation of instructing the recording of the program to be performed is included. The output channel is a channel for which output is selected in the television receiver 10.

For example, each time the remote control application execution unit 571 accepts a remote control operation, the remote control application execution unit 571 creates operation content information and transmits the operation content information to the remote control application server 100. The remote control application execution unit 571 does not have to create the operation content information when the predetermined remote control operation is received, and does not need to create the operation content information when the remote control operation other than the predetermined remote control operation is received. For example, the operation content information does not have to be created for the volume adjustment, the operation of designating the same program, and the like.

Further, when the remote control application execution unit 571 receives the advertisement data from the remote control application server 100 by using the communication unit 51, the remote control application execution unit 571 displays a screen based on the received advertisement data (hereinafter referred to as an advertisement display screen) on the display unit 54. Let me. FIG. 4 is a diagram showing an example of an advertisement display screen 502 displayed in a state of being embedded in the remote control operation screen. FIG. 5 is a diagram showing an example of an advertisement display screen 503 displayed superimposed on the remote control operation screen. Still images or moving images are displayed on the advertisement display screens 502 and 503. The advertisement display screen may be displayed in any of the embodiments shown in FIGS. 4 and 5.

The advertisement display screen 502 shown in FIG. 4 is displayed so as to be replaced with a part of the remote control operation screen 501A (embedded in the remote control operation screen 501A). In this state, the various buttons and the like displayed on the remote control operation screen 501A are in a state where operations from the user can be accepted.

The advertisement display screen 503 shown in FIG. 5 is displayed superimposed on the remote control operation screen 501B in the form of a pop-up. In this state, the various buttons and the like displayed on the remote control operation screen 501B are in a state of not accepting operations from the user, and are displayed in a lighter color than the color displayed on the remote control operation screen 501, for example.

[Broadcast management server 200]
Next, prior to the description of the remote control application server 100, the broadcast management server 200 will be described with reference to FIG. FIG. 6 is a configuration diagram of the broadcast management server 200. As shown in FIG. 6, the broadcast management server 200 includes, for example, a communication unit 210, a storage unit 250, and a distribution unit 270.

The communication unit 210 includes, for example, a communication interface such as a NIC (Network Interface Card).

The storage unit 250 is, for example, a flash memory such as a RAM, a ROM, or an SSD, an HDD, or the like. Information such as broadcast attribute data 251 and advertisement data 252 is stored in the storage unit 250. Broadcast attribute data 251 is prepared for each region when the content of the TV program guide differs for each region. The advertisement data 252 is content data of a television commercial (commercial message) scheduled to be broadcast in the broadcast attribute data 251. Even for advertisements for the same product, the content data of the online advertisement provided on the Internet may differ from the content of the TV commercial. In this case, the advertisement data 252 may include both the content of the TV commercial and the content data of the net advertisement provided on the Internet.

The distribution unit 270 reads the broadcast attribute data 251 and the advertisement data 252 from the storage unit 250 at a predetermined distribution timing (for example, daily unit, weekly unit, two-week unit, etc.), and uses the communication unit 210 to perform a remote controller. Deliver to the application server 100.

[Remote control application server 100]
Next, the remote control application server 100 will be described with reference to FIG. 7. FIG. 7 is a configuration diagram of the remote control application server 100. As shown in FIG. 7, the remote control application server 100 includes, for example, a communication unit 110, a storage unit 150, and a control unit 170.

The communication unit 110 includes, for example, a communication interface such as a NIC.

The storage unit 150 is, for example, a flash memory such as a RAM, a ROM, or an SSD, an HDD, or the like. Information such as broadcast attribute data 151, advertisement data 152, viewing history data 153, television state information 154, and user attribute data 155 is stored in the storage unit 150.

The broadcast attribute data 151 is information about a program to be broadcast on television and a television commercial. FIG. 8 is a diagram showing an example of the contents of the broadcast attribute data 151. As shown in FIG. 8, the broadcast attribute data 151 corresponds to, for example, broadcast time information, program information, program genre, target genre, TV commercial schedule (CM schedule), and target net advertisement ID. It is stored in the attached table. Broadcast time information is information indicating the time when a program is broadcast. The program information is information indicating the program name to be broadcast, the content of the program, and the like. The genre of a program is information for grouping according to the content of the program, and is predetermined based on the category and type of the program. The target genre is information for grouping according to the target of the program, and is predetermined based on the attributes of the viewer and the viewing tendency of the TV program. The TV commercial schedule (CM schedule) is information including unique information (ID, CM name, product name, etc.) for identifying the CM, the broadcast time of each CM, the length of the moving image of the CM, and the like. The target net advertisement ID is unique information for identifying an advertisement (target net advertisement) requested to be delivered to the terminal device 50 by the advertiser using the Internet. Information indicating the genre of the target net advertisement may be associated with the target net advertisement ID. If the content of the program guide differs for each region, the broadcast attribute data 151 is prepared for each region.

A related target TV commercial is determined in advance for the target online advertisement. This is not limited to the case where the related target TV commercial is determined for the target net advertisement, but also includes the case where the related target net advertisement is determined for the target TV CM. “Related” includes the same products / services, the same manufacturer, the same target group, and the like. The target net advertisement and the target TV commercial that are related to each other are associated with each other using, for example, the same information. For example, in the embodiment, the CMID of the target TV commercial (unique information for identifying the TV CM) and the net advertisement ID (unique information for identifying the net advertisement) of the target net advertisement are at least one. The part contains the same information. Not limited to this, the target TV commercials and the target net advertisements that are related to each other may be associated with each other based on information indicating the same product / service name, the same manufacturer name, the same target layer, and the like.

The advertisement data 152 is the content data of the advertisement scheduled to be broadcast in the CM schedule in the broadcast attribute data 151. The advertisement data 152 may be image data or moving image data, but is not necessarily the same as the moving image data of the CM broadcast on the television. For example, the advertisement data 152 is data in which content data is associated with an online advertisement ID.

The viewing history data 153 is information based on the operation content information received from the terminal device 50. FIG. 9 is a diagram showing an example of the contents of the viewing history data 153. As shown in FIG. 9, the viewing history data 153 is stored in a table in which the operation time, the operation type, the output channel, and the recording schedule are associated with each other. The viewing history data 153 is stored in a table prepared for each terminal device 50. Each table is managed by unique information for identifying the terminal device 50 (hereinafter referred to as a terminal ID). The terminal ID is represented by a telephone number, a MAC address, or any other unique ID. The information for identifying each terminal device 50 may be unique information (hereinafter referred to as a user ID) for identifying a user who uses the terminal device 50. The user ID is, for example, the user ID used when downloading the remote control application. The operation time is the time when the remote control operation from the user is accepted by the input unit 53. The operation type is information indicating the type of remote control operation. The output channel is information indicating a channel for which output is selected in the television receiver 10 after operating the remote controller. The recording schedule is information indicating a designated recorded program, broadcast time, and broadcast channel.

The television status information 154 is information indicating the latest status regarding the viewing status and recording status of the television program in each terminal device 50, and is sequentially updated. FIG. 10 is a diagram showing an example of the contents of the television state information 154. As shown in FIG. 10, the television state information 154 is stored in a table in which the terminal ID and the television state (including the viewing state and the recording state) are associated with each other. The television state includes information indicating whether or not the user of the terminal device 50 is watching a television program, and information indicating which channel the user of the terminal device 50 is watching, and the like. Further, the television state includes information indicating whether or not the television receiver 10 owned by the user of the terminal device 50 is recording a television program, and if recording is being performed, which channel is being recorded, and the like. Contains information indicating. The television state is a determination result by the state determination unit 172, which will be described later.

The user attribute data 155 is information indicating the attributes of the user who uses each terminal device 50. FIG. 11 is a diagram showing an example of the contents of the user attribute data 155. As shown in FIG. 11, the user attribute data 155 corresponds to a terminal ID, a user's genre, a TV program viewing frequency, a TV program viewing time zone, registration information, shopping history information, and preference information. It is stored in the attached table. The user genre corresponds to the target genre of the program being broadcast on television, and is information indicating which type of target the user of the terminal device 50 corresponds to. The viewing frequency of the television program is information indicating whether the viewing frequency of the television program by the user of the terminal device 50 is high, low, or in between. The viewing time zone of the television program is information indicating a time zone in which the user of the terminal device 50 often watches the television program. The viewing time zone of the television program may include information indicating the percentage of time the user is watching the television program in each time zone of the day. The registration information is information that is registered in association with the terminal ID (or user ID) when, for example, a remote control application or another application is installed, or when the terminal device 50 is purchased. Registration information includes, for example, gender, age, area of residence, occupation, family structure, and the like. The shopping history information is online shopping history information associated with the terminal ID (or user ID). The shopping history information includes information on products purchased by online shopping, information on products browsed in online shopping, and the like. The preference information is information related to the user's preference, and the preference information may be information selected by the user, or may be information obtained by analysis based on the user's Internet viewing history, search history, or the like. good.

The control unit 170 includes, for example, a data management unit 171, a state determination unit 172, an attribute acquisition unit 173, an advertisement determination unit 174, and a communication control unit 175. Some or all of these components are realized by, for example, a processor such as a CPU executing a program (software) stored in the storage unit 150. Further, some or all of the functions of the data management unit 171, the status determination unit 172, the attribute acquisition unit 173, the advertisement determination unit 174, and the communication control unit 175 are hardware such as LSI, ASIC, FPGA (circuit unit:). It may be realized by (including circuits), or it may be realized by the cooperation of software and hardware.

The data management unit 171 acquires broadcast attribute data and advertisement data (advertisement content) for a certain period from the broadcast management server 200 at a predetermined timing. The data management unit 171 stores various information acquired from the broadcast management server 200 in the storage unit 150 as a part of the broadcast attribute data 151 or the advertisement data 152. Further, the data management unit 171 extracts the operation time, the operation type, and the information indicating the TV channel for which the output is selected from the operation content information received from each terminal device 50, and the extracted information is viewed. It is stored in the storage unit 150 as a part of the history data 153.

Further, the data management unit 171 associates the target net advertisement with the CM schedule of the broadcast attribute data 151, and stores it in the broadcast attribute data 151 as a distribution schedule of the target net advertisement. For example, when the data management unit 171 acquires a net advertisement ID indicating a target net advertisement by using the communication unit 110, the data management unit 171 sets the CMID indicating the TV CM related to the acquired target net advertisement to the "CM schedule" of the broadcast attribute data 151. Search from the item. When the CMID indicating the target TV CM is obtained from the "CM schedule" by the search, the data management unit 171 has the same program information as the "CM schedule" in which the CMID indicating the target TV CM is obtained in the broadcast attribute data 151. In the column of "Target net advertisement ID" associated with, write the net advertisement ID indicating the target net advertisement.

Further, when the data management unit 171 uses the communication unit 110 to acquire the net advertisement ID indicating the target net advertisement and the information indicating the genre of the target net advertisement, the data management unit 171 is the same as or similar to the acquired genre of the target net advertisement. The genre to be (or have a predetermined relationship) may be searched from the item of "program genre" of the broadcast attribute data 151. When a genre that is the same as or similar to (or has a predetermined relationship) with the genre of the target net advertisement is obtained from the "program genre" by the search, the data management unit 171 sets the broadcast attribute data 151 of the target net advertisement. A net advertisement ID indicating a target net advertisement in the "target net advertisement ID" column associated with the same program information as the "program genre" obtained a genre that is the same as or similar to (or has a predetermined relationship) with the genre. To write.

The state determination unit 172 refers to the viewing history data 153 stored in the storage unit 150, and determines the state (television state) of the television receiver 10 operated by the remote controller by each terminal device 50. The television state includes a viewing state and a recording state. The viewing state indicates the viewing state of the program currently being broadcast, and includes, for example, watching channel XX, turning off the power (not watching), and the like. The recording state indicates the recording state of the program currently being broadcast, and includes, for example, "Recording XX month XX day XX hour XX minute channel XX". The detailed processing by the state determination unit 172 will be described later. Based on the determination result, the state determination unit 172 updates the "television status" column associated with the terminal ID of the corresponding terminal device 50 among the information included in the television status information 154. When the television receiver 10 is a device capable of simultaneously outputting programs of a plurality of channels, the state determination unit 172 uses the communication unit 110 to determine the number of channels that can be simultaneously output by the television receiver 10 and the television receiver. Information indicating the number of channels output by the machine 10 (hereinafter referred to as channel number information) is acquired from the terminal device 50. Then, the state determination unit 172 may determine the television state based on both the channel number information and the operation content information acquired from the terminal device 50.

The attribute acquisition unit 173 acquires the attributes of the user who uses the terminal device 50, for example, based on the viewing history data 153 stored in the storage unit 150. For example, the attribute acquisition unit 173 refers to the target genre included in the viewing history data 153, and determines the user's favorite genre based on the genre of the television program that the user often watches. Further, the attribute acquisition unit 173 has an attribute indicating whether or not the user is a user who often watches TV programs based on the time zone and day of viewing, the cumulative value of viewing time in a predetermined period, and the like (viewing frequency of TV programs). ), An attribute indicating which time zone the user is watching the TV program, such as daytime or nighttime (TV program viewing time zone), and the like may be acquired. The attribute acquisition unit 173 stores the acquired information indicating the user's attribute in the storage unit 150 as the user attribute data 155.

Further, the attribute acquisition unit 173 may acquire the attribute of the user who uses the terminal device 50 from the information stored in the storage unit of another server or the external device by using the communication unit 110. For example, the attribute acquisition unit 173 acquires registration information, shopping history information, preference information, etc. associated with a terminal ID (or user ID) from another server or an external device.

Further, the attribute acquisition unit 173 may acquire the attributes of the user who uses the terminal device 50, for example, based on the type of the application program installed in the terminal device 50.

The advertisement determination unit 174 determines an advertisement to be delivered to the terminal device 50 based on the information regarding the viewing history data. For example, the advertisement determination unit 174 determines an advertisement to be delivered to each terminal device 50 (hereinafter referred to as a distribution advertisement) based on the television state corresponding to each terminal device 50 determined by the state determination unit 172. Not limited to this, the advertisement determination unit 174 may directly refer to the viewing history data 153 to determine the distribution advertisement.

In the first embodiment, the advertisement determination unit 174 determines the distribution advertisement in conjunction with the television broadcasting. For example, the advertisement determination unit 174 determines the distribution advertisement in synchronization with (or at almost the same timing) the broadcast timing of the CM in the television broadcast. By promptly transmitting the determined delivery advertisement to the terminal device 50 by the communication control unit 175, the same delivery advertisement as the CM (same as the CM) at the timing when the TV receiver 10 broadcasts the CM (or almost the same timing). It is an advertisement for a product or the like, and the content may be different), but it is output by the terminal device 50.

Further, the advertisement determination unit 174 determines the distribution advertisement based on the relationship between the viewing history and the distribution advertisement, which is predetermined according to the range in which the advertisement is distributed. The range in which the advertisement is delivered is determined, for example, at the request of the advertiser. For example, a method of narrowing the range of delivering advertisements to efficiently raise awareness of products (hereinafter referred to as centralized advertising method) and a method of widening the range of delivering advertisements to efficiently reach more users. There is a method for making products recognized (hereinafter referred to as a diffusion advertising method).

Here, the advertising method will be described with reference to FIG. FIG. 12 is an explanatory diagram for explaining the advertising method. The Venn diagram shown in FIG. 12 is represented by a circle C1 indicating a user in contact with a television commercial and a circle C2 indicating a user in contact with an online advertisement. As shown in FIG. 12A, the centralized advertising method is an advertising method for increasing the overlapping portion between the circle C1 and the circle C2. According to the centralized advertising method, both the advertisement on the television broadcast and the advertisement on the Internet are provided to the same user A. On the other hand, the diffusion advertising method is an advertising method for reducing the overlapping portion between the circle C1 and the circle C2, as shown in FIG. 12 (b). In the diffuse advertisement method, the same advertisement is not delivered to the user A who is watching the advertisement on the television broadcast using the Internet. Further, to the user B who has not seen the advertisement on the television broadcast, the advertisement distributed on the television broadcast is distributed using the Internet. An advertisement requested to be delivered to the terminal device 50 by an advertiser using any of the above methods is a target net advertisement. A program in which a target TV commercial is scheduled to be broadcast during broadcasting in the program is hereinafter referred to as a target program.

Hereinafter, the contents of the processing by the advertisement determination unit 174 will be categorized and described. For example, the advertisement determination unit 174 determines whether or not the television state determined by the state determination unit 172 is watching a program on channel X (the channel currently broadcasting the target program). If it is determined that the program on channel X is being watched, the advertisement determination unit 174 may use the target net related to the target TV commercial that is being broadcast on channel X (may include immediately before or immediately after broadcasting: the same applies hereinafter). The advertisement is determined to be a broadcast advertisement (hereinafter referred to as the first determination method). Note that the channel X may include a channel that does not broadcast a commercial in the program. In this case, the channel X includes a channel on which a program having a predetermined relationship with the target net advertisement (for example, a product of the target net advertisement is the theme in the program) is broadcast. By adopting the first determination method, the target net advertisement that is the same as or similar to (or has a predetermined relationship) with the TV commercial that is played while the user A of the terminal device 50 is watching the TV receiver 10 is placed on the terminal device 50. Can be output.

Further, the advertisement determination unit 174 determines whether or not the television state determined by the state determination unit 172 is recording the channel X, and if it is determined that the program of the channel X is being recorded, the advertisement determination unit 174 is recording. The target net advertisement associated with a certain target TV commercial may be determined as a distribution advertisement (hereinafter, referred to as a second determination method). By adopting the second determination method, the target net advertisement can be output to the terminal device 50 at the timing when the program is being recorded in the television receiver 10. Further, the television receiver 10 can output a target net advertisement that is the same as or similar to (or has a predetermined relationship) with the target television CM when playing back the recorded program. As a result, even if the TV commercial is skipped during the reproduction of the program, the same or similar target net advertisement is output to the terminal device.

By using the first determination method, the second determination method, or both, the same user A is provided with a target TV commercial and a target net advertisement that are related to each other from both the television receiver 10 and the terminal device 50. Therefore, it is possible to deepen the recognition of products and the like to the same user.

Further, when the advertisement determination unit 174 determines that the program of channel X is not being watched and the program of a channel other than channel X (hereinafter referred to as channel Y) is being watched, the advertisement determination unit 174 is broadcasting on channel X. The target net advertisement related to the target TV CM may be determined as a distribution advertisement (hereinafter, referred to as a third determination method). A program being broadcast on a channel other than channel X is a counterprogram of a target program on which a so-called TV commercial is broadcast. It should be noted that the channel Y may be a channel other than the channel X in which an advertisement by the same advertiser as the target TV commercial broadcast on the channel X is not scheduled to flow in the program in the same broadcast time zone. ..

Further, the advertisement determination unit 174 determines whether or not the television determined by the state determination unit 172 is in the power-off state during the broadcasting of the channel X, and if it is determined that the power is off, the channel X is used. The online advertisement related to the target TV commercial being broadcast may be determined as a distribution advertisement (hereinafter, referred to as a fourth determination method).

By using the third determination method, the fourth determination method, or both, for both the user who is watching the target program on the television receiver 10 and the user who is not watching the target program on the television receiver 10. Therefore, it is possible to provide a target net advertisement that is the same as or similar to (or has a predetermined relationship) with the target TV commercial. This can spread awareness to more users.

The advertisement determination unit 174 may determine the distribution advertisement by combining at least two of the first to fourth determination methods. For example, by combining the centralized advertising methods (first and second determination methods), both the target TV commercial and the target net advertisement can be provided to the same user. In addition, by combining the centralized advertising method (first and second decision methods) and the diffuse advertisement method (third and fourth decision methods), or by combining the diffuse advertisement methods (third and fourth decision methods), the advertisement can be advertised. The range of distribution can be expanded.

Further, the advertisement determination unit 174 may determine the distribution advertisement based on the attributes of the user who uses the terminal device 50 in addition to the viewing history. For example, after tentatively determining the distribution advertisement by any of the above-mentioned methods, the advertisement determination unit 174 presents the advertisement suitable for the user's attribute among the plurality of tentatively determined distribution advertisements as an advertisement to be distributed to the terminal device 50. You may decide. Specifically, the advertisement determination unit 174 may extract an advertisement having the content most suitable for the user's attribute from the provisionally determined distribution advertisement, and make the present determination as an advertisement to deliver the extracted advertisement. Further, the advertisement determination unit 174 determines whether or not the provisionally determined delivery advertisement has content that matches the user's attribute, and determines that the provisionally determined distribution advertisement has content that matches the user's attribute. Only, the delivery of the tentatively decided delivery advertisement may be finally decided. In this way, if the provisionally determined delivery advertisement does not match the user's attribute, the advertisement determination unit 174 can cancel the delivery of the provisionally determined delivery advertisement.

The communication control unit 175 inputs the identification information of the advertisement data determined for the distribution advertisement from the advertisement determination unit 174, and reads the advertisement data of the distribution advertisement from the advertisement data 152 based on the input identification information. The communication control unit 175 distributes the read advertisement data to the corresponding terminal device 50 by using the communication unit 110.

[Sequence Diagram]
Next, the process executed in the information processing system 1 will be described with reference to FIG. FIG. 13 is a sequence diagram showing a process executed in the information processing system 1.

First, the remote control application server 100 requests the broadcast management server 200 to deliver the broadcast attribute data and the advertisement data at a predetermined timing (S1). Based on the request, the broadcast management server 200 reads out the latest broadcast attribute data and advertisement data from the storage unit 250 (S2) and transmits the latest broadcast attribute data and advertisement data to the remote control application server 100 (S3). Then, the data management unit 171 of the remote control application server 100 stores the received broadcast attribute data in the storage unit 150 as the broadcast attribute data 151, and stores the received advertisement data in the storage unit 150 as the advertisement data 152 (S4). ).

Next, the terminal device 50 receives an instruction to start the remote control application from the user by the input unit 53 (S10). As a result, the remote control application execution unit 571 is activated. The remote control application execution unit 571 displays the remote control operation screen 501 on the display unit 54 (S11). When the user performs an operation to turn on the power of the remote control operation screen 501 (S12), the remote control application execution unit 571 generates an operation signal for turning on the power, and the generated operation signal is used as an infrared communication unit. It is transmitted using 52 (S13). The television receiver 10 turns on the power based on the received operation signal (S14). Further, when the user performs an operation to turn on the power on the remote control operation screen 501 (S12), the remote control application execution unit 571 creates operation content information indicating that the power is turned on, and the communication unit 51 Is transmitted to the remote control application server 100 (S15). The data management unit 171 of the remote control application server 100 stores the received operation content information in the storage unit 150 as a part of the viewing history data 153 (S16).

Next, when the user performs an operation to change the channel on the remote control operation screen 501 (S22), the remote control application execution unit 571 generates an operation signal to change to the designated channel, and the generated operation signal is generated. Transmission is performed using the infrared communication unit 52 (S23). The television receiver 10 sets the designated channel as the output channel based on the received operation signal (S24). As a result, programs, commercials, and the like being broadcast on the designated channel are output from the television receiver 10. Further, when the user performs an operation to change the channel on the remote control operation screen 501 (S22), the remote control application execution unit 571 creates operation content information indicating that the channel is changed, and uses the communication unit 51. Then, it is transmitted to the remote control application server 100 (S25). The data management unit 171 of the remote control application server 100 stores the received operation content information in the storage unit 150 as a part of the viewing history data 153 (S26).

Then, the remote control application server 100 executes the advertisement determination process at a predetermined timing (S31). This advertisement decision process will be described in detail later. The remote control application server 100 reads the advertisement data of the advertisement determined by the advertisement determination process from the storage unit 150 (S32), and transmits the advertisement data to the terminal device 50 using the communication unit 110 (S33). The terminal device 50 creates an advertisement display screen based on the received advertisement data and displays it from the display unit 54 (S34).

[Flowchart of advertisement decision processing]
Next, with reference to FIG. 14, a process executed by the remote control application server 100 will be described. FIG. 14 is a flowchart showing an example of the advertisement determination process executed by the remote control application server 100.

First, the state determination unit 172 determines for each terminal device 50 whether or not it is the television state determination timing (S51). The television state determination timing may be a predetermined time, and is before a predetermined time (time required to complete the television status determination process by the advertisement determination timing) from the advertisement determination timing described later. May be good. When it is determined that it is the television state determination timing, the status determination unit 172 refers to the viewing history data 153 stored in the storage unit 150, and is the latest of the television receiver 10 operated by the remote controller by each terminal device 50. The television state is determined (S52). The details of this determination process (pre-process) will be described later.

Next, the advertisement determination unit 174 determines the distribution advertisement based on the determination result by the state determination unit 172 and distributes it to the terminal device 50 (S54). The details of this decision delivery process (post-process) will be described later.

[Flowchart of preprocessing]
Next, with reference to FIG. 15, the preprocessing executed in the state determination unit 172 will be described. FIG. 15 is a flowchart showing an example of preprocessing executed by the state determination unit 172.

The state determination unit 172 refers to the viewing history data 153 for each terminal device 50, and determines the television state as follows. The state determination unit 172 determines whether or not the program of channel X is being recorded in the television receiver 10 based on the information stored in the “recording schedule” column of the viewing history data 153 (S101). .. For example, the state determination unit 172 determines whether or not the current (at the time of determination) time is included in the broadcast time zone of the recorded program stored in the "recording schedule" column. When the current time is not included in the broadcast time zone of the recorded program, the state determination unit 172 determines that the television receiver 10 is not recording. Then, the state determination unit 172 writes that non-recording is in progress in the "recording state" column associated with the terminal ID of the corresponding terminal device 50 among the information included in the television state information 154 (S102).

Next, the state determination unit 172 determines whether or not the "operation type" associated with the latest "operation time" in the viewing history data 153 is "power off" (S103). That is, the state determination unit 172 determines whether or not the television receiver 10 is being viewed. When the latest "operation type" is "power off", the state determination unit 172 determines that the television state is not being watched. Then, the state determination unit 172 writes "power off" in the "viewing state" column associated with the terminal ID of the corresponding terminal device 50 among the information included in the television state information 154 (S105). ..

In S103, when the television receiver 10 is being watched (when the latest "operation type" is not "power off"), the state determination unit 172 determines that the television state is being viewed (S109). Next, the state determination unit 172 acquires the information stored in the "output channel" column associated with the latest "operation time" in the viewing history data 153 (S111). As a result, the channel for which the output is selected in the television receiver 10 is specified. Then, the state determination unit 172 is "viewing (channel XX)" in the "viewing state" column associated with the terminal ID of the corresponding terminal device 50 among the information included in the television state information 154. Write that it is.

In S101, when the current time is included in the broadcast time zone of the recorded program stored in the "recording schedule" column, the state determination unit 172 determines that the television receiver 10 is recording (S113). .. Then, the state determination unit 172 acquires information indicating the recorded program included in the "recording schedule" referred to when it is determined that recording is in progress (S115). As a result, the channel for which recording is selected in the television receiver 10 is specified. Then, the state determination unit 172 is "recording (channel XX)" in the "recording state" column associated with the terminal ID of the corresponding terminal device 50 among the information included in the television state information 154. Write that it is.

Next, the post-processing executed by the advertisement determination unit 174 will be described with reference to FIGS. 16 to 19. 16 to 19 are flowcharts showing an example of post-processing executed by the advertisement determination unit 174. The advertisement determination unit 174 may perform the processing shown in FIGS. 16 to 19 for each channel X or for each target program. The advertisement decision unit 174 executes at least one of the processes shown in FIGS. 16 to 19 in response to a request from the advertiser.

[Flowchart of post-processing (first determination method)]
First, with reference to FIG. 16, the post-processing when the first determination method is adopted will be described. The advertisement decision unit 174 determines whether or not it is the advertisement decision timing. For example, the advertisement determination unit 174 refers to the broadcast attribute data 151 and determines whether or not it is the broadcast start time of the target program (S201). The advertisement determination unit 174 targets when the identification information of the advertisement data is written in the "target net advertisement ID" column associated with the "program information" which is the broadcast start time in the broadcast attribute data 151. It is determined that it is the broadcast start time of the program.

If it is determined that it is not the broadcast start time of the target program, the advertisement determination unit 174 repeats the process of S201. When it is determined that it is the broadcast start time of the target program, the advertisement determination unit 174 determines whether or not the CM is broadcast in the target program (S203). For example, when the advertisement determination unit 174 writes the CMID or the like in the "CM schedule" column associated with the "program information" which is the broadcast start time in the broadcast attribute data 151, the advertisement determination unit 174 is included in the target program. It is determined that the CM will be broadcast.

When it is determined that the CM will be broadcast in the target program, the advertisement determination unit 174 determines whether or not the target TV commercial is currently being broadcast (S205). Here, the advertisement determination unit 174 may determine whether or not the target TV commercial is immediately before or immediately after the broadcast. The advertisement determination unit 174 repeats the process of S205 until it is determined that the target TV commercial is being broadcast. When it is determined in S205 that the target TV commercial is being broadcast, the advertisement determination unit 174 refers to the TV status information 154 and extracts the user who is watching the program on the channel X (S211). For example, the advertisement determination unit 174 reads out the terminal ID associated with "viewing (channel X)" from the television status information 154. Next, the advertisement determination unit 174 reads the advertisement data of the target net advertisement from the advertisement data 152, and uses the communication unit 110 to transmit the read advertisement data to the terminal device 50 of the read terminal ID (S212). ..

Then, the advertisement determination unit 174 refers to the broadcast attribute data 151, and determines whether or not the above processing for all the target TV commercials has been completed in the target program (S226). For example, the advertisement determination unit 174 refers to the "CM schedule" for the target program, and determines whether or not the broadcast time of all the target TV commercials has passed based on the CMID of the target TV CM. The advertisement determination unit 174 returns to S205 and repeats the process until it is determined that the broadcast time of all the target TV commercials has passed. When it is determined that the broadcast time of all the target TV commercials has passed, the advertisement determination unit 174 ends the process.

When it is determined in S203 that the CM is not broadcast in the target program, the advertisement determination unit 174 determines whether or not the timing is predetermined (S207). The predetermined timing may be a predetermined time within the broadcast time of the program, or may be a predetermined time after the end of the broadcast of the program. The advertisement determination unit 174 repeats the process of S207 until it is determined that the timing is predetermined. When it is determined in S207 that the timing is predetermined, the advertisement determination unit 174 refers to the television state information 154 and extracts the user who is watching the program on the channel X (S231). For example, the advertisement determination unit 174 reads out the terminal ID in which the item of "television status" is associated with "viewing (channel X)" from the television status information 154. Next, the advertisement determination unit 174 reads the advertisement data of the target net advertisement from the advertisement data 152, and uses the communication unit 110 to transmit the read advertisement data to the terminal device 50 of the read terminal ID (S232). ..

Then, the advertisement determination unit 174 refers to the broadcast attribute data 151, and determines whether or not all the predetermined timings have been completed in the target program (S248). The advertisement determination unit 174 returns to S207 and repeats the process until it is determined that all the predetermined timings have been completed. When it is determined that all the predetermined timings have been completed, the advertisement determination unit 174 ends the process.

[Flowchart of post-processing (second determination method)]
Next, with reference to FIG. 17, the post-processing when the second determination method is adopted will be described. Hereinafter, the same processing contents as those in FIG. 16 are designated by the same reference numerals, detailed description thereof will be omitted, and only different parts will be described.

When it is determined in S205 that the target TV commercial is being broadcast, the advertisement determination unit 174 refers to the TV status information 154 and extracts a user who is recording a program on channel X (S213). For example, the advertisement determination unit 174 reads out the terminal ID in which the item of "recording state" is associated with "recording (channel X)" from the television state information 154. Next, the advertisement determination unit 174 reads the advertisement data of the target net advertisement from the advertisement data 152, and uses the communication unit 110 to transmit the read advertisement data to the terminal device 50 of the read terminal ID (S214). ..

Further, when it is determined in S207 that the timing is predetermined, the advertisement determination unit 174 refers to the television state information 154 and extracts a user who is recording a program on channel X (S233). For example, the advertisement determination unit 174 reads out the terminal ID in which the item of "recording state" is associated with "recording (channel X)" from the television state information 154. Next, the advertisement determination unit 174 reads the advertisement data of the target net advertisement from the advertisement data 152, and uses the communication unit 110 to transmit the read advertisement data to the terminal device 50 of the read terminal ID (S234). ..

[Flowchart of post-processing (third determination method)]
Next, with reference to FIG. 18, the post-processing when the third determination method is adopted will be described. Hereinafter, the same processing contents as those in FIG. 16 are designated by the same reference numerals, detailed description thereof will be omitted, and only different parts will be described.

When it is determined in S205 that the target TV commercial is currently being broadcast, the advertisement determination unit 174 refers to the TV status information 154, is not watching the program on channel X, and is watching the program on channel Y. The user who is (S215) is extracted. For example, the advertisement determination unit 174 reads out the terminal ID in which the item of "viewing state" is associated with "viewing (channel Y)" from the television state information 154. Here, when the television receiver 10 is a device capable of outputting programs of a plurality of channels at the same time, a plurality of television states may be written in the item of "television status". In this case, in S215, the advertisement determination unit 174 does not associate the item of "viewing state" with "viewing (channel X)" from the television state information 154, and "viewing (channel Y)". The terminal ID associated with "" is read out.

Next, the advertisement determination unit 174 further extracts the terminal device 50 corresponding to the target range of the target net advertisement from the extracted terminal devices 50 (S216). The target range of the target net advertisement is information that is determined by, for example, an advertiser or the like and indicates a purchasing layer of a product or the like of the target net advertisement. For example, the advertisement determination unit 174 refers to the item of "advertisement ID of the target net advertisement" of the broadcast attribute data 151, and determines the target range of the target net advertisement based on the genre of the target net advertisement. Then, the advertisement determination unit 174 refers to the user attribute data 155, and extracts a user having an attribute corresponding to the determined target range from the terminal device 50 extracted in S215. For example, when the target range of the target online advertisement is a field related to children's toys, the advertisement determination unit 174 extracts users who have children or grandchildren in the family structure. Then, the advertisement determination unit 174 reads the advertisement data of the target net advertisement from the advertisement data 152, and uses the communication unit 110 to transmit the read advertisement data to the terminal device 50 extracted in S216 (S217).

On the other hand, when it is determined in S207 that the timing is predetermined, the advertisement determination unit 174 refers to the television state information 154 and is not watching the program on channel X and is watching the program on channel Y. Extract users (S235). Since S235 is the same as S215, detailed description thereof will be omitted. Next, the advertisement determination unit 174 further extracts the terminal device 50 corresponding to the target range of the target net advertisement from the extracted terminal devices 50 (S236). Since S236 is the same as S216, detailed description thereof will be omitted. Then, the advertisement determination unit 174 reads the advertisement data of the target net advertisement from the advertisement data 152, and uses the communication unit 110 to transmit the read advertisement data to the terminal device 50 extracted in S236 (S237).

[Flowchart of post-processing (4th determination method)]
Next, with reference to FIG. 19, the post-processing when the fourth determination method is adopted will be described. Hereinafter, the same processing contents as those in FIG. 16 are designated by the same reference numerals, detailed description thereof will be omitted, and only different parts will be described.

When it is determined in S205 that the target TV commercial is being broadcast, the advertisement determination unit 174 refers to the TV status information 154 and extracts users whose "viewing status" column is "power off" (S218). .. For example, the advertisement determination unit 174 reads out the terminal ID in which the item of "viewing state" is associated with "power off" from the television state information 154.

Next, the advertisement determination unit 174 further extracts the terminal device 50 corresponding to the target range of the target net advertisement from the extracted terminal devices 50 (S219). Since S219 is the same as S216, detailed description thereof will be omitted. Then, the advertisement determination unit 174 reads the advertisement data of the target net advertisement from the advertisement data 152, and uses the communication unit 110 to transmit the read advertisement data to the terminal device 50 extracted in S219 (S220).

On the other hand, when it is determined in S207 that the timing is predetermined, the advertisement determination unit 174 refers to the television state information 154 and extracts the user whose "viewing state" column is "power off" (S238). Since S238 is the same as S218, detailed description thereof will be omitted. Next, the advertisement determination unit 174 further extracts the terminal device 50 corresponding to the target range of the target net advertisement from the extracted terminal devices 50 (S239). Since S239 is the same as S219, detailed description thereof will be omitted. Then, the advertisement determination unit 174 reads the advertisement data of the target net advertisement from the advertisement data 152, and uses the communication unit 110 to transmit the read advertisement data to the terminal device 50 extracted in S239 (S240).

According to the information processing device of the embodiment described above, the distribution advertisement that acquires the viewing history of the TV program based on the remote control operation executed by the remote control application and distributes it to the terminal device 50 based on the acquired viewing history of the TV program. Can be determined. As a result, it is possible to determine an advertisement to be effectively delivered according to the viewing status of the user's TV program.

Further, according to the remote control application server 100 of the embodiment, it is possible to display the target net advertisement on the terminal device 50 in conjunction with the television broadcasting, for example, in synchronization with the timing of the television broadcasting of the target television CM. As a result, it is possible to realize effective advertisement distribution according to the range in which the advertisement is distributed according to the viewing history of the user. For example, in the post-processing when the first and second determination methods are adopted, both the target TV commercial and the target net advertisement related to each other are used for the same user A by using both the television receiver 10 and the terminal device 50. By providing, it is possible to deepen the recognition to the same user. On the other hand, in the post-processing when the third and fourth determination methods are adopted, the target net advertisement is advertised to the user who is predicted not to watch the target TV commercial in the TV broadcast by using the terminal device 50. Can be provided.

<Second Embodiment>
Next, the information processing system 1A including the information processing apparatus according to the second embodiment will be described. Hereinafter, the same configuration as that of the information processing system 1 will be designated by the same reference numerals, detailed description thereof will be omitted, and only the differences will be described. FIG. 20 is a diagram showing an overall configuration of an information processing system 1A including an information processing apparatus according to a second embodiment. As shown in FIG. 20, the information processing system 1A includes, for example, a television receiver 10, a terminal device 50, a remote control application server 100A, a broadcasting management server 200, and another application server 300.

FIG. 21 is a configuration diagram of the other application server 300. The other application server 300 is a server that provides a predetermined application (hereinafter referred to as another application) other than the remote control application. As shown in FIG. 21, the other application server 300 includes, for example, a communication unit 310, an application support unit 370, and a storage unit 350. Information such as application information 351 and registered user information 352 and advertisement data 353 is stored in the storage unit 350. The application information 351 includes program data of other applications installed in the terminal device 50. The registered user information 352 includes other information about the user who downloaded the application and the terminal device (terminal ID, user ID, telephone number, e-mail address, information indicating whether or not to allow reception of advertisements, etc.). The advertisement data 353 is advertisement data transmitted from the remote control application server 100.

The application support unit 370 reads the application information 351 from the storage unit 350 in response to the request from the terminal device 50, and transmits the read information to the terminal device 50 using the communication unit 310. When the application support unit 370 receives the advertisement data and the distribution request information from the remote control application server 100 by using the communication unit 310, the application support unit 370 temporarily stores the received information in the storage unit 350. Then, the application support unit 370 refers to the registered user information 352 and determines the terminal device 50 to transfer the advertisement data based on the distribution request information. The distribution request information includes information for requesting the transfer of advertisement data, a terminal ID indicating a terminal device 50 as a transfer destination, and the like. For example, the application support unit 370 refers to the registered user information 352, determines whether or not the terminal ID included in the distribution request information is registered, and if the terminal ID is registered, corresponds to this terminal ID. In addition, it is determined whether or not the information indicating that the reception of the advertisement is permitted is registered. When the information indicating that the reception of the advertisement is permitted is registered, the application support unit 370 transmits the advertisement data to the terminal device 50 indicated by the terminal ID by using the communication unit 310.

Next, the remote control application server 100A according to the present embodiment will be described with reference to FIG. 22. FIG. 22 is a configuration diagram of the remote control application server 100A. Regarding the same configuration as the remote control application server 100, the same reference numerals are given and the description thereof will be omitted, and only the differences will be described. As shown in FIG. 22, the remote control application server 100A includes, for example, a communication unit 110, a storage unit 150A, and a control unit 170A. The storage unit 150A stores the application execution state information 156 in addition to the information stored in the storage unit 150. FIG. 23 is a diagram showing an example of the contents of the application execution state information 156. As shown in FIG. 23, the application execution state information 156 is stored in a table in which the terminal ID and the application information are associated with each other. The application information is information about an application (including a remote control application and other applications) activated in the terminal device 50, and includes, for example, an application name, an application server address, and an application activation state. Returning to FIG. 22, the control unit 170A includes, for example, a distribution determination unit 176 in addition to the configuration provided in the control unit 170. When the predetermined condition is satisfied, the distribution determination unit 176 determines the other application server 300 as the distribution destination to which the distribution advertisement is distributed. The predetermined condition is a condition according to the execution state of the application in the terminal device 50, and includes, for example, that another application is being executed in the terminal device 50. The predetermined condition may be that the remote control application is being executed in the background in the terminal device 50, and the execution screen of the other application is displayed on the display unit 54 of the terminal device 50. The specific processing by the distribution determination unit 176 will be described later.

Next, the process executed in the information processing system 1A will be described with reference to FIG. 24. FIG. 24 is a sequence diagram showing a process executed in the information processing system 1A. Hereinafter, the same processing as the above-mentioned processing will be described with reference to FIG. 13, with the same reference numerals, detailed description thereof will be omitted, and only the differences will be described.

When the remote control application is activated in the terminal device 50 (S11), the remote control application execution unit 571 creates information indicating the activation state of the application in the terminal device 50 (hereinafter referred to as application activation information) (S17). The application launch information includes information indicating the application (application name and application ID), information indicating the application server of the application (address, etc.), and information indicating whether or not the application is started. Then, the remote control application execution unit 571 transmits the information in which the terminal ID is associated with the created application activation information to the remote control application server 100A using the communication unit 51 (S18). The data management unit 171 of the remote control application server 100A updates the application execution status information 156 based on the received application activation information (S19). Although not shown, when the remote control application end instruction is received, the same processing as when the start instruction is received is executed.

Next, the terminal device 50 receives an instruction to start another application from the user by the input unit 53 (S41). As a result, other applications are started in the terminal device 50. Here, the other application execution unit (not shown) is started. The other application execution unit (or remote control application execution unit 571) creates application startup information for other applications (S42), and uses the communication unit 51 to transfer information in which the created application startup information is associated with a terminal ID. It is transmitted to the application server 100A (S43). The data management unit 171 of the remote control application server 100A updates the application execution status information 156 based on the received application activation information (S44). Although not shown, the same processing as when the start instruction is received is executed when the end instruction of the other application is received.

The distribution determination unit 176 of the remote control application server 100A executes the advertisement distribution process at a predetermined timing (S51). The advertisement distribution process will be described later. When the distribution destination is determined to be the other application server 300 in the advertisement distribution process, the communication control unit 175 transmits the advertisement data and the distribution request information to the other application server 300 using the communication unit 110 (S52). In addition, the application support unit 370 of the application server 300 determines the terminal device 50 to transfer the received advertisement data based on the received distribution request information (S53). Then, the application support unit 370 transmits the advertisement data to the determined terminal device 50 (S54). In the terminal device 50, the other application execution unit creates an advertisement display screen based on the received advertisement data and displays it on the display unit 54.

Next, the advertisement distribution process will be described with reference to FIG. 25. FIG. 25 is a flowchart showing an example of the advertisement distribution process. The distribution determination unit 176 determines whether or not the distribution advertisement has been determined by the advertisement determination unit 174 (S61). For example, when the net advertisement ID or the like (including the terminal ID of the terminal device 50 of the distribution destination) of the distribution advertisement is input from the advertisement determination unit 174, the distribution determination unit 176 states that the distribution advertisement is determined by the advertisement determination unit 174. judge. If the distribution advertisement is not determined, the distribution determination unit 176 repeats the process of S61 until the distribution advertisement is determined.

When it is determined by the advertisement determination unit 174 that the distribution advertisement has been determined, the distribution determination unit 176 determines whether or not another application is being executed on the corresponding terminal device 50 (S61). For example, the distribution determination unit 176 refers to the application execution state information 156 and determines whether or not the application activation state of the other application associated with the terminal ID of the corresponding terminal device 50 is being activated. When it is determined that the other application is not being executed in the corresponding terminal device 50, the distribution determination unit 176 shifts to S65.

When it is determined in S62 that another application is being executed in the corresponding terminal device 50, the distribution determination unit 176 refers to the application execution status information 156, identifies the other application that is running (S63), and identifies it. The advertisement data of the target net advertisement is delivered to the other application server 300 of the other application (S64). Then, the distribution determination unit 176 determines whether or not the above processing has been completed for the terminal device 50, which is the distribution destination of the distribution advertisement (S65). For example, the distribution determination unit 176 determines whether or not the above processing has been executed for the terminal ID input from the advertisement determination unit 174. The advertisement determination unit 174 returns to S62 and repeats the process until the above process is executed for all the terminal devices 50. When the above processing is executed for all the terminal devices 50, the distribution determination unit 176 ends the processing.

According to the information processing device of the embodiment described above, since the other application server 300 can distribute the distribution advertisement to the terminal device 50, the remote control application is started in the background in the terminal device 50, and the other application. Even when the execution screen of is displayed, the advertisement display screen of the delivered advertisement can be displayed on the execution screen of other applications.

<Third Embodiment>
Next, the terminal device 50B according to the third embodiment will be described. Hereinafter, the same configuration as that of the terminal device 50 will be designated by the same reference numerals, detailed description thereof will be omitted, and only the differences will be described. FIG. 26 is a configuration diagram of the terminal device 50B. As shown in FIG. 26, the terminal device 50B includes, for example, a communication unit 51, an infrared communication unit 52, an input unit 53, a display unit 54, a storage unit 55B, and a control unit 57B. In addition to the remote control application 551, the storage unit 55B stores information such as broadcast attribute data 552, advertisement data 553, viewing history data 554, television state information 555, and user attribute data 556. The control unit 57B includes, for example, a data management unit 572, a state determination unit 573, an attribute acquisition unit 574, and an advertisement determination unit 575, in addition to the remote control application execution unit 571. Of these information and these configurations, the information or the same name as the configuration stored in the remote control application server 100 has the same configuration and function. For example, the data management unit 572 acquires broadcast attribute data and advertisement data for a certain period from the broadcast management server 200 at a predetermined timing, and stores them in the storage unit 55B as a part of the broadcast attribute data 552 or the advertisement data 553. The remote control application execution unit 571 stores the operation content from the user on the remote control screen in the viewing history data 554. The advertisement determination unit 575 refers to the viewing history data 554 and determines the distribution advertisement.

According to the information processing device of the third embodiment described above, the terminal device 50B can determine the distribution advertisement without transmitting the viewing history data 554 to the external device. As a result, even when the user A does not allow the information regarding the viewing history to be transmitted to the outside such as the remote control application server 100, the same effect as that of the first embodiment can be obtained.

Although the embodiments for carrying out the present invention have been described above using the embodiments, the present invention is not limited to these embodiments, and various modifications and substitutions are made without departing from the gist of the present invention. Can be added.

For example, when a plurality of advertisements are acquired as advertisements to be transmitted to the terminal device 50 within a predetermined period, the advertisement determination unit 174 selects an appropriate advertisement according to the user's attribute from the plurality of advertisements. , The selected advertisement may be determined as a delivery advertisement to be transmitted to the terminal device 50.

Further, when the remote control application execution unit 571 acquires the content data of a plurality of distribution advertisements, the remote control application execution unit 571 may display the plurality of distribution advertisements on the display unit 54 at the same time, or may display the plurality of distribution advertisements on the same page. good.

Further, the remote control application execution unit 571 may be changed so as to continue displaying the remote control operation screen even if the sleep mode is set in advance after a predetermined time. As a result, the display unit 54 does not enter the sleep mode and can continue to display the remote control operation screen unless the screen is changed to a screen other than the remote control operation screen. In this case, the advertisement display screen can be displayed on the remote control operation screen, and it is possible to notify that it is linked with the television broadcasting. This is effective when delivering an online advertisement (for example, TV shopping, etc.) whose content is linked to TV broadcasting.

Further, even if the remote control application execution unit 571 does not display the remote control operation screen on the display unit 54, the advertisement display screen is superimposed on the already displayed display screen, for example, in the form of a pop-up. May be displayed.

Further, the remote control application execution unit 571 may change the size of the distribution advertisement to be displayed in conjunction with the television broadcasting. For example, the remote control application execution unit 571 increases the size of the advertisement display screen when the distribution advertisement is displayed on the display unit 54 at the same time as the broadcast timing of the television broadcast as compared with the case where the advertisement display screen is displayed after the broadcast timing of the television broadcast. You may.

Further, the remote control application execution unit 571 may output the sound of the distribution advertisement in conjunction with the television broadcasting. For example, when the remote control application execution unit 571 displays the distribution advertisement on the display unit 54 at the same time as the broadcast timing of the TV program, the remote control application execution unit 571 outputs the sound included in the content data of the distribution advertisement from the speaker mounted on the terminal device 50. You may. As a result, it is possible to provide an effective advertisement by linking the moving image and the sound of the CM of the television broadcast with the sound output from the terminal device 50.

Further, the remote control application execution unit 571 may notify the user that the display unit 54 is outputting the distribution advertisement. For example, the remote control application execution unit 571 may output a notification sound from the speaker mounted on the terminal device 50 at the timing when the output of the distribution advertisement is started. Further, the remote control application execution unit 571 raises the brightness (brightness) of the screen of the display unit 54 at the above timing, or turns on the power of the screen when the screen of the display unit 54 is turned off to advertise. The display screen may be displayed.

Further, when the remote control application execution unit 571 accepts a tap operation on the advertisement display screen, the remote control application execution unit 571 may move to a WEB site (for example, a product homepage or the like) related to the target net advertisement.

1 ... Information processing system, 10 ... TV receiver, 50 ... Terminal device, 51 ... Communication unit, 52 ... Infrared communication unit, 53 ... Input unit, 54 ... Display unit, 55 ... Storage unit, 57 ... Control unit, 551 ... Remote control application, 571 ... remote control application execution unit, 100 ... remote control application server, 110 ... communication unit, 150 ... storage unit, 170 ... control unit, 151 ... broadcast attribute data, 152 ... advertisement data, 153 ... viewing history data, 154 ... TV status information, 155 ... user attribute data, 156 ... application execution status information, 171 ... data management unit, 172 ... status determination unit, 173 ... attribute acquisition unit, 174 ... advertisement determination unit, 175 ... communication control unit, 176 ... distribution Decision unit, 200 ... Broadcast management server, 300 ... Other application server

Claims (9)

A communication unit that receives information about the operation history of the remote control application from a terminal device that has a remote control application that executes remote control of the television receiver.
Based on the information on the operation history received by the communication unit, the television receiving image device determines the state determining unit whether it is being recorded,
It is provided with an advertisement determination unit that determines an online advertisement to be delivered to the terminal device based on the information regarding the operation history.
In the advertisement determination unit, the state determination unit broadcasts a target TV commercial related to a predetermined target net advertisement or a program related to the target TV CM based on the information related to the operation history. When it is determined that the television receiver is recording the program of the first channel, the target net advertisement is determined to be an advertisement to be transmitted to the terminal device.
The communication unit transmits the target net advertisement to the terminal device while the television receiver is recording the program of the first channel.
Information processing device. The advertisement determination unit determines an online advertisement to be delivered to the terminal device in synchronization with the broadcast timing of the target television commercial in a program broadcast on television.
The information processing apparatus according to claim 1. The information regarding the operation history of the remote control application is the information uploaded by the function of the remote control application.
The information processing apparatus according to claim 1 or 2. The state determination unit, based on the information on the operation history, a user of the terminal device determines whether or not it is being viewed a program of the television receiving image machine,
In the advertisement determination unit, the state determination unit broadcasts a target TV commercial related to a predetermined target net advertisement or a program related to the target TV CM based on the information related to the operation history. When it is determined that the user of the terminal device is viewing the program of the first channel, the target net advertisement is determined to be an advertisement to be transmitted to the terminal device.
The information processing apparatus according to any one of claims 1 to 3. The state determination unit, based on the information on the operation history, a user of the terminal device determines whether or not it is being viewed a program of the television receiving image machine,
In the advertisement determination unit, the state determination unit broadcasts a target TV commercial related to a predetermined target net advertisement or a program related to the target TV CM based on the information related to the operation history. When it is determined that the user of the terminal device is not watching the program of the first channel and the user is watching the program of the second channel other than the first channel, the target net advertisement is displayed. Decide on the advertisement to be sent to the terminal device,
The information processing apparatus according to any one of claims 1 to 4. The state determination unit, based on the information on the operation history, the television receiving image machine determines whether a power-off,
In the advertisement determination unit, the state determination unit broadcasts a target TV commercial related to a predetermined target net advertisement based on information related to the operation history, or a program related to the target TV CM is the television. If it is determined that the power of the television receiver is off while the television receiver is broadcasting, the target net advertisement is determined to be an advertisement to be transmitted to the terminal device.
The information processing apparatus according to any one of claims 1 to 5. Further, an attribute acquisition unit for acquiring the attributes of the user who uses the terminal device based on the information regarding the operation history received by the communication unit is provided.
The advertisement decision unit
Among a plurality of advertisements tentatively determined as advertisements to be transmitted to the terminal device, an advertisement suitable for the attribute of a user who uses the terminal device is determined to be an advertisement to be transmitted to the terminal device.
The information processing apparatus according to any one of claims 1 to 6. The attribute acquisition unit acquires the attributes of the user who uses the terminal device based on the type of the application program installed in the terminal device.
The information processing apparatus according to claim 7. Further provided with a distribution determination unit that determines a distribution destination for distributing an advertisement to another application server that provides a predetermined application other than the remote control application according to the execution state of the application on the terminal device.
The information processing apparatus according to any one of claims 1 to 8.

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