KR20000072626A - System for a banner advertising of online instant lottery type on the internet - Google Patents

Abstract

PURPOSE: An instant lottery type banner advertisement system is provided to generate a plurality of lottery banner advertisements capable of scratch on a web site and allow a user to click the banner advertisement for scratch. CONSTITUTION: An instant lottery type banner advertisement system comprises a web server(210), a banner management server(220), a reckoning server(230), a member profile database(260) and a lottery winner database(270). The web server(210) displays a home page(240) through a web browser of a client system(300). The banner management server(220), connected to the web server(210), displays the banner advertisement on the web browser(330). The reckoning server(230) checks a winning result and processes the member information of the winner and winning result. The member profile database(260) provides user data as a response to a user request. The winner management database(270) stores personal information of the winner and winning state information.

Description

System for a banner advertising of online instant lottery type on the internet}

The present invention relates to an instant lottery banner advertisement system on a computer terminal connected to the Internet. More specifically, the service provider can generate a plurality of lottery banner advertisements that can be scratched on a website operated through a web server. When a plurality of service users accessing the service provider's web server through the Internet click on a banner advertisement and perform a scratch using a mouse, the banner of the advertisement image is converted into a form of an instant lottery and at the same time whether the lottery is won or not. It is related to the instant lottery banner advertising system using the Internet to maximize the advertising effect by improving the click-through rate of the banner advertisement displayed through the web browser of the service user.

In general, on-line and off-line advertising techniques are carried out in various forms and methods for the benefit of individuals or companies. Local advertising methods are mainly used to attract people's attention by using the media such as TV, newspapers or magazines, or promoting their products by setting up a streetside with lots of floating populations and holding various events by helpers.

However, the advertising method using the mass media such as TV should be very expensive compared to the time when the advertisement is carried out, and the street promotion method is fixed in a specific area, so the effect of the promotion is limited only to those who pass through the area. The publicity effect is extremely low and the publicity cost is high because it must be performed locally in each region.

Recently, due to the rapid spread of the Internet and the spread of leased lines, ADSL, and cable modems, on-line advertising methods have been prevalent in the Internet, and some examples are as follows.

Conventional Internet advertising methods allow individuals or companies to open their own homepages to display advertising methods through search engines, and to display square banners connected by their homepages and hyperlinks through the user's web browser. A banner advertisement method and a dedicated browser advertisement method for operating a dedicated web browser for advertisement to download a moving picture or a desktop have been proposed.

Advertisement on our website was able to deliver corporate advertising and information to users only while the user visited the homepage through the website. When an Internet user moves to another website, the advertisement and information is no longer available. There is a disadvantage that the delivery is not made.

In addition, the advertisement method using a conventional banner is a one-sided advertisement regardless of the user's interests or interests while the Internet user is connected on the connected screen, the majority of the Internet users are neglected and most of the netizens It is pointed out that the transmission speed of the web page displayed in the user's web browser is significantly slowed down because it is composed of colorful graphics or animations for increasing the size of the screen.

Conventional advertising techniques made through the Internet in this form secures people who use the Internet as members, and when members click on a number of banner ads displayed through a web browser together with calling various web pages, A method of accumulating a certain amount of cash or cyber money and returning a portion of the advertising fee paid from the advertiser to members is generally adopted.

However, the above banner advertisements have a low advertisement expectation effect such that the user's clickthrough rate is less than 1% per number of times they are exposed to the user's web browser, and the amount of advertising costs paid to members is insignificant. There is a disadvantage that the ratio is significantly reduced.

Accordingly, the present invention has been made to solve the above-mentioned disadvantages and problems in the conventional method of advertising using the Internet, the mouse through the website of the service provider or a website linked by a predetermined contract with the service provider A plurality of lottery-type banners configured to be scratched are generated according to the movement of the pointer. When the service user clicks on the instant lottery-type banner advertisement and performs a scratch using a mouse, the winner is gradually checked and the banner is displayed. The instant lottery method using the Internet to raise the user's interest in banner advertising by improving cyber money, cash or predetermined prizes according to the winning contents, thereby improving the click rate of the banner and improving the effectiveness of the advertisement. In the banner ad system It is about.

1 is a block diagram showing the system configuration of the banner advertising system according to the present invention.

Figure 2 is a block diagram showing the internal structure of the banner management server of the present invention.

Figure 3 is a flow chart illustrating the operation of the banner advertising system of the present invention.

Figure 4 is a flow chart showing another embodiment of the banner advertising system of the present invention.

5 is a configuration diagram of a pop-up menu displaying the winner information input form of the present embodiment.

6 is a block diagram illustrating that the present invention is implemented through multiple websites.

((Explanation of symbols for main parts of drawing))

100. Internet network 200. Server system

210. Web Server 220. Banner Management Server

221. Designated URL processing unit 222. Banner advertisement generation unit

223. Winning Information Processing Unit 230. Settlement Server

240. Homepage 245. Advertising document file

260. Member Information Database 270. Winner Database

The above object of the present invention, through the public Internet network, the home page including the user identification information column and the banner advertisement file information containing at least one or more advertisement documents are combined and read and the data of the member information database through the CGI, A web server, a banner management server for calling the advertisement document of the banner advertisement file to be displayed in a predetermined form in a web browser of a service user through the Internet, and a prize money according to the winning contents of the banner advertisement displayed in the web browser. And a settlement server that calculates the degree of prizes and extracts the member data of the member information database and transmits the winner information together with the winning content information to the winner database.

The homepage includes an identifier information input unit for requesting user information of a service user who wants to establish a connection to a server system. The banner advertisement file is produced as an image file having a normal GIF and JPG extension. Composed of a plurality of advertisement documents containing a scratch effect using the display is displayed through the web browser of the service user by the non-ranking call information by the banner management server.

The member information database stores the member number (ID) and password of the service user inputted to access the server system through the GCI, and when the service user reconnects later, the information is discharged by the web server. As a result, user authentication of the server system is performed.

In addition, if the service user scratches a lottery-type banner advertisement displayed in a web browser using a mouse and the winner is made according to the result shown on the back of the advertisement, the information of the winner as a member is settled together with the contents of the banner advertisement. Are combined and stored in the winner database.

In the instant lottery banner advertisement system using the Internet of the present invention, an advertisement banner made of an image file such as a GIF or JPG in a rectangular shape is placed on one side of a screen displayed through a web browser. A promotional banner that utilizes Java Applet technology that allows the hidden part of the instant lottery to appear gradually in accordance with the movement of the mouse pointer by the user's mouse movement in front of the advertising banner. In addition to making it possible to improve the clickthrough rate of the advertising banner, there is a technical feature to make it easy to move between the websites linked by the hyperlink.

The matters related to the technical configuration and the effect of the above object of the instant lottery banner advertisement system using the Internet will be clearly understood by the following detailed description showing preferred embodiments of the present invention and with reference to the accompanying drawings.

First, Figure 1 is a block diagram showing the system configuration of the banner advertising system according to the present invention, Figure 2 is a block diagram showing the internal structure of the banner management server of the present invention, using the Internet of the present invention as shown The instant lottery banner advertisement system is composed of a server system 200 of a service provider and a client system 300 of a service user linked by a predetermined internet connection means through the Internet network 100.

The client system 300 of a service user who is connected to the server system 200 through the internet network 100 is an internet transmitted through a modem 310 as an internet connection means and other devices including the modem 310. It includes a terminal 320 to enable the connection and the progress and input and output of data, and a dedicated web browser 33 to display a variety of web pages through the Internet from the terminal 320.

The modem 310 used as an Internet connection means may include both a dial-up modem using a telephone line or a cable modem connected to a cable and an ISDN or ADSL-only modem, according to a user's option. The web browser 330 may Various web pages transmitted through the server system 200 are displayed to allow information to be delivered to the service user.

In addition, the client system 300 is configured to include user identification information transmitted to the server system 200 by the input of the service user, the user identification information is connected with the membership from the server system 200 authentication It consists of a membership number (ID) and password (password) to receive.

The server system 200 receives the user identification information of the client system 300 to permit connection authentication and to request the client system 300 by an HTTP request for accessing the homepage 240 identified by a Uniform Resource Locator (URL). Web server 210 to display the home page 240 in the web browser 330 of the), and at least on the home page 240 is linked to the web server 210 and transmitted to the client system 300 is authenticated Winning of the banner management server 220 and the banner advertising document 245 called by the banner management server 220 to be displayed on the web browser 330 by calling one or more banner advertising document 245 Settlement server 230 that checks the contents and manages the winning member's member information and winning information, and the user's data authenticated through the web server 210 is transmitted and stored through the CGI 250 and settled Winner for storing the member information database 260 to extract the user data by the request of the member information of the mountain server 230, and the combination information of the winner's personal information and the winning content data combined by the settlement server 230 It is configured to include a database (270).

The web server 210 outputs the homepage 240 including the member information input form through the web browser 330 when an internet connection request of the client system 300 is received by a predetermined internet connection means. User information input by the member information input form is transmitted to the member information database 260 through the CGI.

At this time, the banner management server 220 interoperating with the web server 210 calls the plurality of banner advertisement documents 245 on the homepage 240 in an orderless manner, the modem 310 which is an Internet connection means of the client system 300. It is displayed on the web browser 330 through.

The banner advertisement document 245 is made of an image file such as a normal GIF or JPG, and a double image is overlapped by using a Java applet program so that when the user scratches using a mouse, the front image is gradually erased. The prize is designed to be displayed.

The banner advertisement document 245 may be formed in a predetermined group according to the characteristics of the user and controlled by the banner management server 220.

In addition, the member information database 260, in which member information of each user is stored by CGI through the web server 210, is a member number (ID) and a password (password), which is user identification information connected to the server system 200. In addition, certain basic information such as name, age, occupation, address, etc. of personal information is stored.

The internal structure for processing the banner advertisement document 245 of the banner management server 220 will be described with reference to FIG. 2 as follows.

As shown, when a web server 210 access signal is requested from the modem 310, which is an internet connection means of the client system 300, through the public Internet network 100, the homepage 240 through the web server 210. A designated URL processing unit 221 for calling the at least one banner advertisement generating unit 222 for generating at least one banner advertisement document 245 on the called homepage 240, and the banner advertisement document 245. If the winning is made through the surface scratch is composed of a winning information processing unit 223 for transmitting the winning content to the settlement server 230.

The designated URL processing unit 221 checks a specific HTTP request input on the web browser 330 of the client system 300 and transmits it to the web server 210 with the user identification information. ) To output the combined homepage 240 information to the web browser 330 through the modem 310 again.

The banner advertisement generation unit 222 examines a user ID corresponding to an IP address transmitted through the designated URL processing unit 221, and requests a banner advertisement document having a different content every time the user requests the banner advertisement document 245. 245) is output.

In addition, the winning information processing unit 223 transmits the winning content to the settlement server 230 in real time when the winning is made through the scratch of the banner advertisement document 245 by the user, the settlement content and the member information database The member data extracted at 260 is combined read.

The client system 300 of the user and the server system 200 of the service provider having the above structure are interworked with each other through the public Internet network, and the client system 300 first communicates with the server system 200. The system 200 allocates and transmits user identification information to the client system 300. From this time, the client system 300 includes user authentication information in all messages transmitted to the server system 200 and the server system ( 200 may identify all message sources.

Next, Figure 3 is a flow chart showing the system operation process of the present invention, as shown in the instant lottery banner advertising system using the Internet of the present invention, first, the service user is provided with a computer terminal provided with a predetermined Internet connection means; When the web browser 330 is started at 320 and a URL is input to access the web server 210 of the service provider (step A100), the homepage 240 of the service provider is displayed on the web browser 330 (A101). Step).

At this time, the service provider determines whether to register by checking the user identification information of the user inputted in the user wall information column displayed on the web browser 330 (step A102) and is authenticated through the web server 210. The user identification information is transmitted to the CGI (step A103).

If the user identification information is not authenticated, the user enters the user's ID (ID), password (password) and basic member information in the member information input form provided through the home page 240 of the server system 200 When the user sign up (step A104), the user is authenticated by the web server 210, and information of each member is stored in the member information database 260 of the server system 200 (step A105).

As such, when the user authentication is confirmed from the server system 200 of the service provider, the web browser 330 of the user is controlled by the home page 240 and the banner management server 220 according to the URL request of the client system 300. A plurality of lottery banner advertisements are displayed (step A106).

When the user clicks on the banner advertisement displayed on the web browser 330 to perform a scratch using a mouse, the advertisement part on the surface is gradually erased to confirm whether or not the prize is won (step A107). Select another banner advertisement document 245 displayed on the).

When the user wins by clicking on the banner advertisement document 245, the winning information processing unit 223 of the banner management server 220 is operated to confirm the winning including the prize contents in the web browser 330 of the client system 300. The information is displayed (step A108), and information of the winners who win the lottery-type banner advertisement is extracted from the member information database 260 and stored in the winner database 270 together with the prize contents by the settlement server 230 (A109). Step).

Finally, according to the winning information and the member information, the service provider is made up of a series of temporal orders such that the winning contents are paid in cyber money, cash, or a predetermined prize according to the winning contents (step A110).

4 is a flowchart illustrating another embodiment of the present invention, in which a general Internet user who is not registered in the server system 200 operated through the service provider wants to use a lottery-type banner advertisement, as shown in FIG. In the instant lottery banner advertisement system of the present embodiment, a general Internet user first accesses the Internet through an Internet connection means such as a modem or a dedicated line (step A200), and inputs a specific URL to a URL input unit of a web browser operated on a computer terminal. Then, the designated website linked by the contract with the service provider is displayed (step A201).

At this time, the lottery-type banner advertisement is displayed (step A202) as shown in step A106 together with the output of the website, and steps A203 and A204 corresponding to steps A107 and A108 of FIG. 3 are performed.

As described above, when the winner of the banner advertisement is confirmed by the user, a winner information input form consisting of a pop-up menu is displayed in the user's web browser (step A205) and the user inputs the input form. The information is transmitted (step A206) to the settlement server 230 of the service provider server system 200 by a network via the Internet.

The settlement server 230 of the server system 200 stores the winner information in the winner database 270 as shown in step A109 (step A207) and confirms the information of the winner (step A208) and finally according to the contents of the payout. Cyber money, cash or prizes should be paid (step A209).

As described above, the instant lottery banner advertisement system of the present invention may be applied to a server system 200 directly operated by a service provider through a plurality of websites linked by a predetermined contract, and FIG. 6 illustrates the present invention. It is a block diagram depicted as implemented through many of these websites.

The plurality of websites 600 are connected to the server system 200 of the service provider through a network, and the banner advertisement document 245 applied to the plurality of websites 600 is a banner of the server system 200. Registered or deleted or maintained by the management server 220 and the settlement server 230 of the server system 200 with the winning information of its own member user with the information of the winning users through the plurality of websites 600 In combination to be stored via the winner database 270.

Finally, Figure 5 is a block diagram of the pop-up menu showing the winner information input form of the present embodiment, as shown in the pop-up menu 500 displayed on the web browser of the user who won on the website 600 through the present embodiment ), The winning content 510 of the banner advertisement is described at the top, and the personal information information input field 520 such as a name, resident registration number or address, telephone number, etc. is formed at the bottom of the winning content 510.

The winning contents 510 may describe the details of the winnings included in the instant lottery-type banner advertisement, and the details of the winnings may include a predetermined cyber money, cash or various prizes that can be paid.

As described above, the instant lottery banner advertisement system using the Internet of the present invention is a plurality of lottery-type banner advertisement that can be scratched on the website where the service provider is shared by the operation or contract through the web server When a plurality of service users accessing the service provider's web server through the Internet click on a banner advertisement and perform a scratch using a mouse, the banner of the advertisement image is converted into an instant lottery and lottery in real time. By noting the winner of the banner, the interest of the banner ad displayed through the service provider's web browser improves the clickthrough rate per impression and the reward effect is made by the scratch method by the scratch method. Multiply So it relates to a method of instant lottery system with a banner ad on the Internet.

Claims (5)

The homepage 240 is transmitted to the web browser 330 of the client system 300 by an HTTP request for receiving the user identification information of the client system 300 to permit connection authentication and to access the homepage 240 identified by the URL. Call the at least one banner advertisement document 245 on the web server 210 and the home page 240 that is linked to the web server 210 and transmitted to the client system 300 authenticated access The banner management server 220 to be displayed on the web browser 330 and the winning contents of the banner advertisement document 245 called by the banner management server 220 to check the member information and the winning information of the winning member. Settlement server 230 for processing and managing the data of the user authenticated through the web server 210 is transmitted and stored through the CGI 250 and used by the member information request of the settlement server 230 It is composed of a server system including a member information database 260 to extract the child data, and a winner database 270 for storing the combination information of the winner's personal information and the winning content data combined by the settlement server 230. Instant lottery banner advertising system using the Internet, characterized in that. The web server of claim 1, wherein the banner management server 220 receives a web server 210 access signal from the modem 310, which is an internet connection means of the client system 300, through the public Internet network 100. Designated URL processing unit 221 for calling the homepage 240 through the 210, Banner advertisement generating unit 222 for generating at least one banner advertising document 245 on the called homepage 240 and When the winning is made by scratching the surface of the banner advertisement document 245, the banner information of the instant lottery method using the internet comprises a winning information processing unit 223 transmitting the winning content to the settlement server 230. system. The method according to claim 1 or 2, wherein the banner advertisement document 245 is made of an image file such as GIF or JPG, and the double image is overlapped by a program such as a Java applet, and the user is scratched by using a mouse. Instant lottery banner advertising system using the Internet, characterized in that the image of the front is gradually erased to display a different shape image. A service user operating a web browser on a computer terminal provided with a predetermined internet connection means and inputting a URL to access a service provider's web server (A100); When the home server of the service provider is connected to the web server is displayed (A101), At this time, the service provider checks the user identification information of the user inputted in the user wall information column displayed in the web browser to determine whether to register (A102), Transmitting the user identification information authenticated through the web server to the CGI (A103); If the user identification information is not authenticated, entering a user's ID (ID), password (password) and basic member information in the member information input form provided through the homepage of the server system to register the member (A104). Wow, Receiving user authentication from a web server and storing information of each member in a member information database of the server system (A105); When the user authentication is confirmed from the server system of the service provider, a plurality of lottery banner advertisements controlled by the homepage and the banner management server according to the URL request of the client system are displayed in the user's web browser (A106); When the user clicks on the banner advertisement displayed on the web browser to perform a scratch using a mouse, the advertisement portion on the surface is gradually erased to confirm whether or not to win (A107); When the user wins by clicking on the banner advertisement document, the winning information processing unit of the banner management server is operated to display the winning confirmation information including the prize contents in a web browser of the client system (A108); (A109) the information of the winners winning the lottery-type banner advertisement is extracted from the member information database and stored in the winner database together with the prize contents by the settlement server; Finally, the service provider pays the winning contents in cyber money, cash, or a predetermined prize according to the winning contents by using the winning information and the member information (A110). Instant lottery banner advertising system using the Internet, characterized in that consisting of a process. In the case where a general Internet user who is not a member of a server system operated through the service provider uses a lottery-type banner advertisement, A general Internet user accessing the Internet through an Internet connection means such as a modem or a dedicated line (A200), Inputting a specific URL to a URL input unit of a web browser operated on a computer terminal to display a designated website linked by a contract with a service provider (A201); At this time, at least one lottery banner advertisement is displayed simultaneously with the output of the designated website (A202), When the user clicks on the banner advertisement displayed on the web browser to perform a scratch using a mouse, the advertisement portion on the surface is gradually erased to confirm whether or not the prize is won (A203); When the user wins by clicking on the banner advertisement document, the winning information processing unit of the banner management server is operated to display the winning confirmation information including the contents of the prize in the web browser of the client system (A204); When the winner of the banner advertisement is confirmed by the user, a winner information input form including a pop-up menu is displayed on the user's web browser (A205); The information input by the user in the input form is transmitted in real time to the settlement server of the service provider server system by a network through the Internet (A206); Storing, by the settlement server of the server system, a winner information in a winner database (A207); Checking the information of the winner (A208), Finally, the service provider makes the cyber money or cash or the prize according to the winnings paid (A209), Instant lottery banner advertising system using the Internet, characterized in that consisting of.