KR20120006958A - Method for providing multimedia except for communication load - Google Patents

Abstract

PURPOSE: A moving picture providing method which does not generate a communication load is provided to collect and download moving picture advertisements from at least one server and at least one terminal, thereby reducing high network costs. CONSTITUTION: At least one user terminal(150) includes a browser program. A web server(100) provides at least one web service to the user terminal through a communication network. The web server is connected to the web service to supply at least one advertisement information to the user terminal. A digital content operating unit(120) of the web server transmits at least one digital content included in the web document to the user terminal.

Description

How to provide video that does not cause communication load {Method for Providing Multimedia Except for Communication Load}

The present invention provides a video providing method which does not generate a communication load executed by a program provided in a user terminal capable of communicating with a server providing a video, wherein a video to be received from the server is selected, and the selected video is selected from the server. Generating one or more terminals for transmitting and receiving the same video by generating the same port as the generated port, and generating the same port to transmit and receive the same video. Once identified, the at least one identified terminal side agrees to share and transmit the video via the port while the generated same port is maintained, and at the same time receiving the video through the port from the server One or more endpoints After receiving the video, the video is received through the port relates to a video service method does not cause the communication load for removing the created port.

With the development of information and communication technology, the Internet has become a necessary means in our lives, and various services using the Internet are provided to people.

Among them, web pages provided by a search site that provides a search service or a blog site that provides a search service through the Internet are used as a means for advertising various products / services in addition to simply providing information. .

In this situation, video ads that provide higher effects than simple text ads are provided. However, in the case of these video ads, if a large number of video ads are stored / managed by the server, the server is overloaded. Because of the high cost of operating the network and the high network cost due to the use of the network, low-quality short video ads are mainly the problem, and advertisers' complaints due to low advertising effect due to the provision of low-quality short video ads There is.

SUMMARY OF THE INVENTION An object of the present invention is a video providing method which does not generate a communication load executed by a program provided in a user terminal that can communicate with a server providing a video, wherein the video to be received from the server is selected and from the server. Generating a port for receiving the selected video, generating a same port as the generated port, identifying one or more terminals that are transmitting and receiving the same video as the selected video, and generating the same port to transmit and receive the same video If at least one terminal being identified is identified, agreeing to mutually share and transmit and receive the video through the port while maintaining the generated same port on the identified at least one terminal side and the video from the server through the port. At the same time And transmitting and receiving the video through the port and the agreed one or more terminal sides, and providing the video providing method that does not generate a communication load to remove the generated port when the video is received.

A video providing method that does not generate a communication load according to the present invention is a video providing method that does not generate a communication load executed by a program provided in a user terminal capable of communicating with a server that provides a video. Selecting at least one video, generating a port for receiving the selected video from the server, generating a port identical to the generated port, and identifying at least one terminal transmitting and receiving the same video as the selected video; and If one or more terminals that are transmitting and receiving the same video by generating the same port are identified, agreeing to share and transmit the video to each other through the port while maintaining the generated same port on the identified one or more terminals; From the server If the group is a port for transmitting and receiving step and the moving of the moving through the port for the video and the agreed one or more terminals at the same time as receiving side receives through characterized in that for removing the created port.

In the video providing method that does not generate a communication load according to the present invention, if the one or more terminals that are transmitting and receiving the same video by generating the same port is not identified, receiving the video from the server through the port further It is characterized by comprising.

In the video providing method without generating a communication load according to the present invention, the step of identifying the one or more terminals, generating the same port from the server to receive a list of one or more terminals receiving the same video, The agreeing to share and transmit the video may be performed by exchanging sharing information about the video through a port and a program respectively provided in a terminal corresponding to the received list.

According to the present invention, a high network generated when downloading a video provided only on a server by providing a video advertisement by collecting / downloading a video advertisement from at least one server having a video advertisement on a network and at least one terminal downloading the video advertisement. This has the advantage of reducing costs.

According to the present invention, it is possible to provide a high quality video advertisement instead of a low quality short video advertisement according to the reduced network cost, and has the advantage of obtaining a high advertisement effect using a high quality video advertisement.

1 is a diagram showing the configuration of a website operating system for providing a high-definition video advertising according to an embodiment of the present invention.
2 is a diagram illustrating a configuration of an advertisement management program function for providing a video advertisement in connection with a browser program according to an exemplary embodiment of the present invention.
FIG. 3 is a diagram illustrating an advertisement management program function configuration for providing a video advertisement in connection with a browser program according to another exemplary embodiment of the present invention.
4 is a diagram illustrating a process of providing a high quality video advertisement according to an embodiment of the present invention.
5 is a diagram illustrating a process of providing a high quality video advertisement according to an embodiment of the present invention.
6 is a diagram illustrating a process of providing a high quality video advertisement according to another embodiment of the present invention.
7 is a diagram illustrating an example screen for providing a video advertisement using a text advertisement (or banner advertisement) provided based on a search word according to an embodiment of the present invention.

Hereinafter, with reference to the accompanying drawings and description will be described in detail the operating principle of the preferred embodiment of the present invention. However, the drawings and the following description shown below are for the preferred method among various methods for effectively explaining the features of the present invention, the present invention is not limited only to the drawings and description below. In the following description of the present invention, a detailed description of known functions and configurations incorporated herein will be omitted when it may make the subject matter of the present invention rather unclear. In addition, terms to be described below are terms defined in consideration of functions in the present invention, which may vary according to a user's or operator's intention or custom. Therefore, the definition should be made based on the contents throughout the present invention.

It is to be understood that both the foregoing general description and the following detailed description of the present invention are exemplary and explanatory and are intended to provide further explanation of the invention as claimed. The configuration is omitted as much as possible, and a functional configuration that should be additionally provided for the present invention is mainly described. Those skilled in the art will readily understand the functions of components that have been used in the prior art among the functional configurations that are not shown in the following description, The relationship between the elements and the components added for the present invention will also be clearly understood.

In order to efficiently explain the essential technical features of the present invention, the following embodiments properly modify the terms so that those skilled in the art can clearly understand the present invention, It is by no means limited.

As a result, the technical spirit of the present invention is determined by the claims, and the following examples are one means for efficiently explaining the technical spirit of the present invention to those skilled in the art to which the present invention pertains. It is only.

1 is a diagram illustrating a website operating system for providing a high quality video advertisement according to an embodiment of the present invention.

In more detail, FIG. 1 provides at least one web service (eg, a search service, a web mail service, a community service, a user-created content service, a messenger service, an information service, etc.) to a plurality of user terminals 150. In the website operating system comprising a web server 100 to provide at least one or more advertisement information to the user terminal 150 in conjunction with the web service, the user terminal 150 in the web server 100 As a method of providing the high-definition video advertisement as described above, those skilled in the art to which the present invention pertains operate a website that provides the high-definition video advertisement by referring to and / or modifying the drawing 1. Although various implementation methods for the system configuration may be inferred, the present invention includes all implementation methods inferred from the above. W is made, the technical features are not limited only with the exemplary method shown in the figure 1.

Referring to Figure 1 according to an embodiment of the present invention, the website operating system, at least one or more web to the user terminal 150 with a browser program, and the user terminal 150 via a communication network Provide a service (eg, a search service, a web mail service, a community service, a user-generated content service, a messenger service, an information service, etc.) and at least one advertisement information (eg, advertisement link information (or Character information to be included in a web document (including advertiser information) and a tag string) characterized in that it comprises a web server 100 for providing to the user terminal 150.

According to another exemplary embodiment of the present invention, the web server 100 provides at least one web service (eg, a search service, a web mail service, a community service, a user-created content service, etc.) to the user terminal 150 through a communication network. Messenger service, information providing service, etc.), and at least one of the advertisement server (not shown in FIG. 1) interworking with the web service to the user terminal 150 in association with the web server 100. It is possible to provide the above advertisement information (for example, text information to be included in the web document including the advertisement link information (or advertiser information) and the tag string), the present invention is implemented by including the web server 100 and the ad server It is characterized by including a method, it will be apparent that the present invention is not limited thereto.

The user terminal 150 accesses the web server 100 through a communication network to provide at least one web service (eg, a search service, a web mail service, a community service, a user-created content service, a messenger service, an information service, etc.). A generic term for a terminal device characterized in that for connecting a communication channel, for this purpose, the user terminal 150 is characterized in that it comprises a network communication function and at least one browser program for connecting to a communication network, It is preferable to include at least one fixed terminal such as a desktop computer having a network communication function and a browser program, a semi-fixed terminal such as a laptop, or a portable / portable portable terminal.

According to an embodiment of the present invention, the user terminal 150 is at least one wired terminal connected to a Transmission Control Protocol / Internet Protocol (TCP / IP) or a User Datagram Protocol / Internet Protocol (UDP) -based wired communication network. Preferably, the web server 100 and at least one web service (eg, a search service, a web mail service, a community service, a user) according to a Hyper-Text Transfer Protocol (HTTP) compatible protocol provided in the communication network. It is preferable to connect a communication channel for a production content service, a messenger service, an information service, and the like.

According to another exemplary embodiment of the present invention, the user terminal 150 may include a code division multiple access (CDMA) / wide-CDMA (WCDMA) based wireless communication network, an IEEE 802.11x based wireless communication network, or an IEEE 802.16x based wireless communication network. At least one wireless terminal connected to any one of the wireless communication network is preferably made, and the web server 100 and at least one web service according to the Hyper-Text Transfer Protocol (HTTP) compatible protocol provided in the communication network It is desirable to connect a communication channel for (eg, a search service, a web mail service, a community service, a user generated content service, a messenger service, an information service, etc.).

After the web server 100 and the communication channel for at least one web service is connected, the user terminal 150 from the web server 100 through the communication channel at least one web service (eg, a search service, Hyper-Text Markup Language (HTML) compatible web documents (eg * .html, * .htm, * .asp. *.) For web mail services, community services, user generated content services, messenger services, information services, etc. jsp, * .xml, * .wml, etc.), and the received web document is output through a browser program provided in the user terminal 150.

Those skilled in the art to which the present invention pertains, the user terminal 150 connects the web server 100 and the communication channel for the web service, and the web service from the web server 100 Since you will be familiar with the technical features of receiving a web document for output through the browser program, a detailed description thereof will be omitted for convenience.

The web server 100 includes a DBMS (DataBase) having a web operation D / B for storing web operation data including at least one web document source and digital content for generating at least one web document for the web service And a management system).

According to an embodiment of the present invention, the web document source of the web operation data and HTML compatible tag for generating a web document provided by the web server 100 to the at least one user terminal 150 for the web service; It is preferable to include various script codes, and the data content preferably includes at least one of image content, sound content, and multimedia content to be included in the web document.

Those skilled in the art to which the present invention pertains can include the web service source (eg, search service, web mail service, community service, user creation) including the web document source and digital content included in the operation data. The technical features of generating at least one web document for a content service, a messenger service, an information service service, etc.) will be understood. Therefore, a detailed description thereof will be omitted.

In addition, the DBMS provided in the web server 100 is characterized in that it comprises a bulletin board D / B for registering at least one bulletin board content registered from the user terminal 150.

According to an embodiment of the present invention, the bulletin board content preferably includes at least one post registered by a client, and the post includes text information and at least one digital content (eg, image, sound, multimedia). It is preferable to make it.

According to an embodiment of the present invention, the DBMS may further store at least one web service related information (eg, member information for membership web service) in addition to the web operation D / B or bulletin board D / B. As those skilled in the art to which the present invention pertains can easily infer various types of information or contents that are additionally stored in the DBMS corresponding to each web server 100 application field, Detailed description thereof will be omitted for convenience.

According to the present invention, the web server 100 may provide various web pages (or search service, web mail service, community service, user-generated content service, messenger service, information service, etc.) for providing the web service. Billboard page) is provided with an advertisement D / B 145 for storing the advertisement operation information to be provided to the user terminal 150 through a web document, and stored in the advertisement D / B (145) The advertisement management information includes advertiser information requested to provide advertisements to the plurality of user terminals 150 through the web server 100, keyword information for selecting a web page (or bulletin board page) to provide the advertisement, and The advertisement information to be included in a web document corresponding to a web page (or a bulletin board page) to provide an advertisement, advertisement amount information according to the advertisement provision, and the advertisement amount corresponding to the advertisement amount. Preferably comprises a price of the deposit deposited at least one information.

Here, the advertiser information is information for identifying an advertiser requested to provide at least one advertisement to a plurality of clients through the web server 100, the advertiser name, or advertiser identification code attached to the advertisement provided to the client It is preferable to include at least one.

The keyword information selects the advertisement target web page (or bulletin board page) when the advertisement requested by the advertiser selects a web page (or bulletin board page) to provide the advertisement, such as a keyword advertisement (or a contextual advertisement). At least one keyword (eg, words, phrases, sentences, etc.) is preferably included. If not limited to a web page (or a bulletin board page) for providing the advertisement, the present invention may be omitted. It is not limited.

The advertisement information is information for inserting an advertisement requested by the advertiser into a web document corresponding to the web page (or a bulletin board page), and includes at least one of advertisement phrase information or advertisement content (eg, image, sound, multimedia). Preferably, the advertisement data includes the tag string for inserting the advertisement data into the web document corresponding to the web page (or bulletin board page).

According to an embodiment of the present invention, when the advertisement requested by the advertiser supports the provision of a high quality video advertisement before accessing the advertiser's advertisement site from the user terminal 150 provided with the advertisement, the advertisement information is High-definition video information for outputting the high-definition video advertisement, advertisement link information corresponding to the advertisement site, tag strings for inserting the advertisement link information into a web document corresponding to the web page (or bulletin board page); Preferably, the user terminal 150 further includes at least one or more parameter information for confirming access to the advertisement site.

According to another exemplary embodiment of the present invention, when the advertisement requested by the advertiser supports the user terminal 150 receiving the advertisement to access the advertisement site of the advertiser, the advertisement information corresponds to the advertisement site. Link information, a tag string for inserting the advertisement link information into a web document corresponding to the web page (or a bulletin board page), and at least one or more for confirming that the user terminal 150 accesses the advertisement site. It is preferable to further include parameter information.

According to another exemplary embodiment of the present invention, when the advertisement requested by the advertiser does not support access to the advertiser's advertisement site from the user terminal 150 provided with the advertisement, the advertisement information may include the advertiser information (eg, , An advertiser identification code), and a tag string for inserting the advertiser information into a web document corresponding to the web page (or bulletin board page).

The advertisement amount information provides the advertisement (eg, impression based advertisement, click based advertisement, or client action based advertisement) to the user terminal 150 through a web document corresponding to the web page (or bulletin board page). In this case, it is preferable to include at least one advertising unit price paid by the advertiser in accordance with the advertisement provided.

The deposit information is an amount deposited by the advertiser to pay an advertisement amount according to the advertisement provision, and provides at least one advertisement corresponding to the advertisement information from the web server 100 to the user terminal 150. Therefore, the deposit is preferably subtracted to '0'.

According to an exemplary embodiment of the present invention, the advertisement D / B 145 is preferably provided on a DBMS provided in the web server 100.

According to another exemplary embodiment of the present invention, the advertisement D / B 145 is provided at an affiliated party affiliated with the web server 100 or a separate DB accessible by the web server 100 through a communication network. It is possible to be provided in the server, whereby the present invention is not limited.

Referring to FIG. 1, the web server 100 may include at least one user terminal 150 for the web service (eg, a search service, a web mail service, a community service, a user-created content service, a messenger service, and an information service). And a web interface unit 105 (or a web interface) for connecting a communication channel for providing the user terminal 150 with at least one web document corresponding to a web page for the web service through the communication channel. Means).

The web interface unit 105 is the web service (eg, a search service, a web mail service, a community service, a user-created content service, a messenger service, and information) according to an HTTP compatible protocol provided in a communication network connected to the user terminal 150. At least one HTML-compatible web document (eg, * .html, * .htm, * .asp. * .Jsp, * .xml, corresponding to a web page to be provided to the user terminal 150 for a provision service, etc.) * .wml, etc.) is characterized in that for connecting and maintaining a communication channel.

After the user terminal 150 and the communication channel are connected, when the web server 100 generates at least one web document corresponding to the web page to be provided to the user terminal 150, the web interface unit 105 ) Transmits the web document to the user terminal 150 through the communication channel, and outputs the web document through a browser program included in the user terminal 150.

If the client inputs information (eg, a search word, bulletin board content) for the web service (eg, a search service, a web mail service, a community service, a user-created content service, a messenger service, an information service, etc.) into the web document. A user interface is included, and when the user terminal 150 inputs and transmits the client input information through the user interface, the web interface unit 105 receives the client input information through the communication channel. It is done.

Referring to FIG. 1, the web server 100 is connected to the web operation D / B, and the web service (eg, a search service, a web mail service, a community service, a user-created content service, a messenger service, and an information service). At least one or more HTML-compatible web documents (eg, * .html, * .htm, * .asp. * .Jsp, * .xml, *. a web page operation unit 115 (or web page operation means) for generating a wml and the like, and at least one or more digital contents to be included in the web document in association with the web operation D / B. The digital content management unit 120 (or digital content operation means) transmitted to the user terminal 150 previously transmitted, and the web page operation unit 115 at least according to a web page operation procedure corresponding to the web service. One or more web documents Or control the processing of outputting the web document to the transmitted user terminal 150 by extracting at least one or more digital contents to be included in the generated web document from the digital content operation unit 120. And a web service control unit 110 (or a web service control unit), wherein the web interface unit 105 is connected to the web service control unit 110 by the web page operation unit 115. The generated at least one web document is characterized in that for transmitting to the user terminal 150 through the communication channel.

The web service controller 110 may perform a webpage operation procedure (or user terminal 150) corresponding to the web service (eg, a search service, a web mail service, a community service, a user-generated content service, a messenger service, an information service, etc.). The web page operation unit 115 controls to generate at least one web document corresponding to the web page for the web service. ) Generates at least one web document corresponding to a web page for the web service in association with the web service control unit 110.

The web document generated by the web page management unit 115 includes at least one digital content link, which corresponds to the digital content link from the user terminal 150 that receives the web document to the web server 100. When the digital content output request is made, the digital content operation unit 120 outputs at least one digital content corresponding to the digital content link from the web operation D / B, and outputs the output digital content to the web interface unit. By transmitting to the user terminal 150 through 105, the digital content is included in the web document transmitted to the user terminal 150, characterized in that the processing to be output.

Referring to FIG. 1, the web server 100 generates at least one web document corresponding to a bulletin board page in cooperation with the web page operation unit 115, and links the web server unit 105 with the web interface unit 105. The web document corresponding to the generated bulletin board page is transmitted to the user terminal 150, or bulletin board content is input from the user terminal 150 through a bulletin board registration interface included in the web document corresponding to the bulletin board page. When received by the web interface unit 105, the bulletin board operating unit 125 (or bulletin board operating means) for registering the bulletin board content to the bulletin board D / B, and the web service (e.g., search service, web mail service, community) Service board, user-generated content service, messenger service, information providing service, etc.) Controls generation of a web document corresponding to the bulletin board page in connection with the webpage manager 115, or the bulletin board operator 125 receives the bulletin board content received from the user terminal 150 by the bulletin board D. And a web service control unit 110 (or web service control means) stored in / B.

The web service controller 110 may perform a webpage operation procedure (or user terminal 150) corresponding to the web service (eg, a search service, a web mail service, a community service, a user-generated content service, a messenger service, an information service, etc.). In response to a request for a web page from the web page), the bulletin board operating unit 125 controls to generate at least one web document corresponding to the bulletin board page for the web service in association with the web page operating unit 115. The bulletin board manager 125 generates at least one web document corresponding to the bulletin board page in association with the web page manager 115.

According to an embodiment of the present invention, at least one web document corresponding to the bulletin board page for the web service is a web document for providing a general bulletin board for registering a post written by a client, or an internet for providing a community between clients. Web documents to provide cafes, Web documents to provide Internet knowledge sharing to provide questions / answers between clients, Web documents to share client-generated content (eg, UCC), or personalization of clients At least one web document for providing a website (eg, blog, mini homepage) is preferably made.

The web document corresponding to the bulletin board page is provided with a bulletin board registration interface for processing the user terminal 150 to input at least one bulletin board content to register with the web server 100, the user terminal 150 is When inputting and transmitting at least one board member's bulletin board content for the web service through a bulletin board registration interface, the bulletin board manager 125 registers the bulletin board content received from the user terminal 150 to the bulletin board D / B. Characterized in that.

According to an embodiment of the present invention, the bulletin board content for the web service, the general operation board for registering the posts written by the client in the web server 100, or operate the Internet cafe to provide a community between clients or Or share Internet knowledge to provide questions / answers between clients, share client-generated content (e.g. UCC), or operate a client's personalized website (e.g., blogs, mini homepages) It is preferable to be used to make.

Referring to FIG. 1, the web server 100 corresponds to the web service among the web services (eg, a search service, a web mail service, a community service, a user-generated content service, a messenger service, an information service, etc.). Advertising operation unit 130 (or advertising operation means for providing at least one or more advertisements stored in the advertisement D / B 145 to the user terminal 150 through a web document corresponding to the web page (or bulletin board page) And an advertisement price settlement unit 135 (or an advertisement amount settlement means) for processing the advertisement amount according to the advertisement provision, and according to the intention of the person skilled in the art. The advertisement amount settlement unit 135 may be provided in a separate advertisement server linked with the web server 100 through a communication network, and the present invention is not limited thereto.

In response to the web service control of the web service controller 110, the web page manager 115 links the digital content manager 120 (or the bulletin board manager 125) to the web service (eg, a search service). When generating a web document corresponding to a web page (or a bulletin board page) for a web mail service, a community service, a user-generated content service, a messenger service, an information service, etc., the advertisement manager 130 may generate the advertisement. The at least one advertisement information to be included in a web document corresponding to the web page (or bulletin board page) is identified in connection with the D / B 145.

For example, the advertisement information to be included in the web document matches the keyword information stored in the advertisement D / B 145 among the character information (or tag or index word) included in the web document corresponding to the web page (or bulletin board page). It is preferable to check the advertisement information associated with the matching keyword information by searching the character information (or tag or index word).

Alternatively, when at least one client input information (eg, a search word) is received from the user terminal 150, the advertisement manager 130 may be connected to the advertisement D / B 145 to provide the client input information (eg, , At least one advertisement information corresponding to a search term), wherein the advertisement information corresponds to a web page (or bulletin board page) to be provided to the user terminal 150 in response to the client input information. It is characterized by being included in the document.

For example, the advertisement information to be included in the web document is searched for keyword information matched with the client input information (eg, a search term) among the keyword information stored in the advertisement D / B 145, thereby the advertisement associated with the matched keyword information. Preferably, the information is confirmed as advertisement information corresponding to a web page (or bulletin board page) to be provided to the user terminal 150 in response to the client input information.

When at least one advertisement information to be included in a web document corresponding to the web page (or a bulletin board page) is identified, the advertisement manager 130 may determine the confirmed advertisement information (eg, advertisement) from the advertisement D / B 145. Character information to be included in a web document including link information (or advertiser information) and a tag string is extracted.

According to another exemplary embodiment of the present invention, when the advertisement information is not stored in the advertisement D / B 145 in association with the keyword information, the advertisement management unit 130 performs the advertisement D according to a preset advertisement policy. / B 145, at least one or more advertisement information to be included in the web document corresponding to the web page (or bulletin board page) (e.g., character information to be included in the web document including the advertisement link information (or advertiser information) and the tag string) It is possible to extract, thereby the present invention is not limited.

When the advertisement information to be included in the web document corresponding to the web page (or the bulletin board page) is extracted from the advertisement D / B 145, the advertisement manager 130 is linked with the web page manager 115. The advertisement information may be inserted into a web document corresponding to the web page (or a bulletin board page) to be transmitted to the user terminal 150 for output.

Here, when the advertisement provided to the user terminal 150 includes click-based advertisement information, the advertisement operation unit 130 is an advertisement link included in the advertisement information to be transmitted when the user terminal 150 clicks on the advertisement. The information and the parameter information are checked to determine whether the user terminal 150 accesses the advertisement site corresponding to the advertisement link information by clicking the advertisement information.

If, after the advertisement provided to the user terminal 150 is clicked (or selected), and includes a high-definition video advertisement corresponding to the clicked (or selected) advertisement, the advertisement management unit 130 is the user terminal. The user terminal 150 confirms whether the advertisement is clicked (or selected) by checking the high-definition video information and the advertisement link information and the parameter information included in the advertisement information to be transmitted when the advertisement is clicked at 150. It is characterized by.

Here, after the high quality video advertisement is provided to the user terminal 150, it is preferable to check whether to access the advertisement site of the advertiser corresponding to the clicked (or selected) advertisement, and then move to the advertisement site of the advertiser.

According to the exemplary embodiment of the present invention, the advertisement manager 130 includes an illegal click prevention algorithm that excludes the advertisement click from the user by considering the repeated click on the advertisement information for a predetermined time as an illegal click. It is preferable to make it.

Those skilled in the art will be familiar with the technical features of the fraud prevention algorithm, so the detailed description thereof will be omitted for convenience.

In addition, when the advertisement provided to the user terminal 150 includes client action based advertisement information, the advertisement manager 130 accesses the advertisement site by clicking the advertisement on the user terminal 150, and then, Periodically (or in real time) confirmation of the actions performed by the user terminal 150 in the advertisement site (for example, receiving client action information from the advertisement site or checking the client action detection module (program) provided in the user terminal 150). It is preferable to check whether the user terminal 150 has performed an action corresponding to the payment of the client action-based advertisement price.

When the impression-based advertisement information is provided to the user terminal 150 by the advertisement manager 130, the advertisement price settlement unit 135 processes the advertisement D / B 145 in association with the impression-based advertisement information. And confirm the stored impression-based advertisement amount information, and subtract the impression-based advertisement amount from the deposit information stored in association with the impression-based advertisement information in the advertisement D / B 145.

Alternatively, after the click-based advertisement information is provided to the user terminal 150 by the advertisement management unit 130, and when it is confirmed that the advertisement information is clicked on the user terminal 150, the advertisement price settlement unit 135 ) Confirms the click-based advertising amount information stored in association with the click-based advertisement information in the advertisement D / B 145, and stores the deposit in association with the click-based advertisement information stored in the advertisement D / B 145. The click-based advertising amount is subtracted from the information.

Alternatively, after the click-based advertisement information is provided to the user terminal 150 by the advertisement manager 130, the user terminal 150 clicks the advertisement information to watch a high definition video advertisement, and the high definition video advertisement. If the customer who watched the user did not move to the advertiser's advertisement site corresponding to the click on the advertisement information, the advertisement amount settlement unit 135 is clicked in connection with the click-based advertisement information stored in the advertisement D / B 145 and stored. And confirming the base video advertisement price information, and subtracting the click-based video advertisement amount from the deposit information stored in association with the click-based video advertisement price information in the advertisement D / B 145.

Alternatively, after the click-based advertisement information is provided to the user terminal 150 by the advertisement manager 130, the user terminal 150 clicks the advertisement information to watch a high definition video advertisement, and the high definition video advertisement. When the customer watching the user moves to the advertiser's advertisement site corresponding to the click on the advertisement information, the advertisement price settlement unit 135 is processed in association with the click-based advertisement information stored in the advertisement D / B (145) click-based The video advertisement amount information and the advertiser site moving advertisement amount information are respectively checked, and the click-based video advertisement amount and the advertiser are stored in the deposit information stored in the advertisement D / B 145 in association with the click-based advertisement information and the high quality video advertisement. It is characterized by subtracting the amount of site movement advertising, and may be applied to a certain discount rate according to the intention and purpose of those skilled in the art.

Alternatively, after the click-based advertisement information is provided to the user terminal 150 by the advertisement management unit 130, the user terminal 150 clicks on the advertisement information to access the advertisement site, and at the advertisement site. When it is confirmed that the client action related to the payment of the advertisement price is performed, the advertisement price settlement unit 135 checks the action-based advertisement price information stored in association with the action-based advertisement information in the advertisement D / B 145, The amount of the action-based advertisement may be subtracted from the deposit information stored in association with the action-based advertisement information in the advertisement D / B 145.

Referring to FIG. 1, the web server 100 is provided with one or more advertisement information through the advertisement manager 130, and when any one of the one or more advertisement information is clicked (or selected), the click (Or selected) is provided with a video management unit 140 (or video management means) for managing that the high-definition video advertising corresponding to the selected advertisement information is provided to the user terminal 150.

According to an embodiment of the present invention, the high definition video advertisement management provided to the user terminal 150 may include one or more high definition video providing servers (not shown) and / or one connected to (or connectable to) the user terminal 150. It is preferable to check the at least one user terminal 150 and provide the at least one high definition video providing server (not shown) information and / or at least one user terminal 150 information to the user terminal 150. Correspondingly, at least one high definition video providing server (not shown) and / or at least one user terminal based on the high quality video providing server (not shown) information and / or user terminal 150 information in the user terminal 150. 150, it is preferable to download the high-definition video file by checking the stored state and amount of high-definition video file stored.

FIG. 2 is a diagram illustrating an advertisement management program function configuration for providing a video advertisement in connection with a browser program according to an exemplary embodiment of the present invention.

In more detail, FIG. 2 illustrates at least one inter-process communication method (eg, inter-process message exchange method, inter-process memory sharing method, or inter-process library file (LIB / DLL) sharing with a browser program included in the user terminal). Method, type library (Type Library method, etc.) to provide a video advertising in connection with, but for the functional configuration of the advertising operation program having a separate user interface separate from the browser program, the present invention belongs to If one of ordinary skill in the art, it will be able to infer various implementation methods for the configuration of the advertisement management program function to provide a video advertisement in connection with the browser program by referring to and / or modified in the present Figure 2, Includes all the inferred implementation method, this drawing It is not limited to the implementation method shown in 2.

According to the present invention, the user terminal provided with the advertisement management program, a recording medium recording a program code corresponding to the advertisement management program, and a memory unit for storing the video information used for the video advertising in the advertisement management program Storage means corresponding to the screen output means for outputting at least one or more interface screens output by the advertisement management program to provide the video advertisement to a screen output device provided in the user terminal based on a graphical user interface; Key input means for inputting at least one key data for the video advertisement in association with an input device (for example, a keyboard, a keypad, a mouse, etc.) provided in the user terminal; Wired communication network (or wireless communication) to which the user terminal is connected A communication means for connecting a communication channel with a web server 100 on a communication network through a network, and transmitting and receiving at least one information (or data) for the video advertisement with the web server 100 through the communication channel. Characterized in that made.

According to an embodiment of the present invention, the storage means preferably stores interface information corresponding to at least one or more interface screens output from the advertisement management program to the screen output means for the video advertisement.

For those of ordinary skill in the art, the storage means, the screen output means, the key input means and the communication means according to the terminal configuration of the various wired terminals (or wireless terminals) corresponding to the user terminal Since the technical features will be clearly understood, detailed description thereof will be omitted for convenience.

Referring to FIG. 2, after the advertisement management program is recorded on a recording medium provided in the user terminal, the advertisement management program executes and operates the video advertisement in association with an operating system (or platform) provided in the user terminal. Control at least one of the at least one functional component constituting the advertisement management program to provide the video advertisement, or the user terminal through an operating system (or platform) provided in the user terminal. And a control unit 225 controlling to provide the video advertisement in association with at least one terminal component (eg, a screen output unit, a key input unit, a storage unit, a communication unit, etc.) provided in the system. .

The control unit 225 is executed on the operating system (or platform) provided in the user terminal (for example, arithmetic processing by a processor provided in the user terminal), the control unit 225 in conjunction with the operating system (or platform) And a program execution code corresponding to a mainframe for interworking with a terminal component (eg, a screen output means, a key input means, a storage means, a communication means, etc.).

According to an exemplary embodiment of the present invention, the control unit 225 is recorded on a recording medium provided in the user terminal, and then an operating system (or platform) according to a program execution command by a user or a program execution command by the browser program. It is preferable to start and execute the advertisement management program based on the above, and it is preferable to acquire the use right for the terminal component from the operating system (or platform) at the same time as the execution of the advertisement management program.

In addition, the control unit 225 preferably controls at least one function component provided in the advertisement management program to interoperate with the execution of the advertisement management program at the same time.

According to an embodiment of the present invention, when the operating system (or platform) supports event-based multitasking, the controller 225 may assign an access right (handle) for using the terminal component in each functional component. It is preferable to assign, and at this time, each functional component constituting the advertisement management program preferably allocates an instance to the controller 225 in order to use the access right.

According to another exemplary embodiment of the present invention, when the operating system (or platform) does not support an event method, the controller 225 obtains an access right (interrupt) for using the terminal component in each functional component. Preferably, each function component constituting the advertisement management program calls the interrupt to use the interrupt.

According to another exemplary embodiment of the present invention, when the operating system (or platform) accesses a memory address of an input / output bus of a peripheral device corresponding to the terminal component, the controller 225 may be configured to perform at least one of the function components. It is preferable to obtain an access right (memory address) to the input / output bus of the peripheral device corresponding to the terminal component, wherein each functional component constituting the advertisement management program accesses the terminal component through the memory address. It is desirable to.

According to the present invention, the advertisement management program is characterized in that it comprises an inter-process communication unit 200 for communicating through the at least one inter-process communication method and a browser program provided in the user terminal for the video advertising. The browser program may include at least one inter-process communication unit 200 interworking with the inter-process communication unit 200.

According to the exemplary embodiment of the present invention, when the advertisement management program is started by the controller 225, the inter-process communication unit 200 checks at least one or more browser programs that are already executed and operated on the user terminal. In addition, it is preferable to connect the inter-process communication unit 200 and the inter-process communication channel provided in the at least one or more browser programs.

According to another exemplary embodiment of the present invention, when the advertisement management program is activated by the controller 225, the inter-process communication unit 200 may be any one or more browser programs that are previously executed and operated by the user terminal. One communication target browser program (for example, a browser program that started the advertisement management program, or a browser program set as a parent process of the advertisement management program on an operating system (or platform), or an inter-process communication unit included in the advertisement management program). It is preferable to connect the inter-process communication unit 200 and the inter-process communication channel provided in the browser program responsive to the inter-process communication protocol defined in (200).

According to the exemplary embodiment of the present invention, the inter-process communication unit 200 may include an inter-process message exchange method, an inter-process memory sharing method, an inter-process library file (LIB / DLL) sharing method, or a type library method. It is preferable to connect the browser program and the inter-process communication channel according to at least one inter-process communication method, and a person having ordinary knowledge in the technical field to which the present invention belongs may understand the technical features of the inter-process communication method. Since it will be understood, a detailed description thereof will be omitted for convenience.

According to the present invention, the advertisement management program through the interface output unit 205 for outputting at least one or more interface screens to the screen output means for the video advertising, and at least one user interface included in the interface screens And an information input unit 210 for receiving advertisement request information for the video advertisement from the key input means.

According to the exemplary embodiment of the present invention, at least one or more interface screens output by the interface output unit 205 may be an edit control, a combo box control, a list box control, or a button ( It is preferable to include at least one button control, etc., it is preferable to further comprise an image control, or various custom controls according to the intention of those skilled in the art.

When the advertisement management program is activated by the controller 225 to obtain access authority (eg, a handle, an interrupt, or a memory address) to the screen output means among the terminal components, the interface output unit 205. Is characterized in that for outputting the interface screen corresponding to the program code form (or the interface information provided in the storage means) to the screen output means.

The control unit 225 obtains an access right (eg, a handle, an interrupt, or a memory address) to the key input unit among the terminal components, and outputs the interface screen by the interface output unit 205. If so, the information input unit 210 may be configured to process advertisement request information for the video advertisement from the key input unit.

According to the exemplary embodiment of the present invention, the advertisement request information is input by a user through a key input means on a web page (or a web document) including one or more advertisements output through the user terminal. Information about the clicked (or selected) advertisement is displayed when one or more of the displayed one or more advertisements are clicked (or selected) after the search result information corresponding to the search word transmitted to For example, the advertisement site link information of the advertiser or video information corresponding to the advertisement, etc.) may be included. The advertisement request information may be transmitted to and processed by the web server 100 shown in FIG. It may be processed through the advertisement management program.

According to the present invention, the advertisement management program corresponds to the transmitted search term information when one or more information (eg, search term information is transmitted) for the video advertisement from the web server 100 on the communication network to which the user terminal is connected. And an information receiver 215 for receiving search result information or one or more advertisement information corresponding to the search word information.

When the advertisement management program is activated by the controller 225 to obtain an access right (for example, a handle, an interrupt, or a memory address) for the communication means among the terminal components, the information receiving unit 215 may execute the advertisement. The communication channel may be connected to a web server 100 on the communication network to receive one or more information, and receive one or more information for the video advertisement from the web server 100.

According to an embodiment of the present invention, when the one or more information received from the web server 100 is search term information transmitted from the user terminal, it is preferable to include search result information corresponding to the search term information. .

In addition, the advertisement information corresponding to the transmitted search word information may further be received.

According to the present invention, the advertisement management program is clicked (or selected) when any one or more of the output one or more advertisements for the video advertisement from the web server 100 on the communication network connected to the user terminal, the click ( Or an information transmitter 220 for transmitting one or more pieces of information for requesting a video corresponding to the selected advertisement.

When the advertisement management program is activated by the controller 225 to obtain an access right (for example, a handle, an interrupt, or a memory address) of the communication means among the terminal components, the information transmitter 220 It is characterized by connecting the communication channel for transmitting one or more information with the web server 100 on the communication network in connection with the communication means, and transmits one or more information for the video advertisement to the web server 100. .

According to an embodiment of the present invention, the one or more pieces of information transmitted to the web server 100 may include advertisement information corresponding to the clicked (or selected) advertisement and a user terminal that clicks (or selects) the advertisement. It is preferable to include at least one user terminal information.

Referring to FIG. 2, the advertisement management program includes a port manager 230 that creates / removes a port for sharing one or more information (or data) from one or more of one or more servers and one or more user terminals on a network, and the port. When the video advertisement holding information is received from at least one server or at least one user terminal on a network through a port generated through the management unit 230, an information reading unit 235 for reading the received video advertisement holding information, and the video The download processing unit 240 collects / downloads the video information from one or more servers or one or more user terminals on the network according to the result of reading the advertisement holding information, and collects / downloads the video information from one or more servers or one or more user terminals on the network. When the video information Set the expiration date, characterized in that it comprises a video management unit 245 for processing to be automatically deleted when the expiration date is exceeded.

The port manager 230 may generate / remove a port for sharing one or more information (or data) from one or more of one or more servers and one or more user terminals on the network.

According to an embodiment of the present invention, a port that is created / removed for sharing one or more information (or data) from one or more of one or more servers and one or more user terminals on the network may include one or more servers and one or more users. As a port for transmitting / receiving one or more information for sharing video information (or video data) stored in a terminal, a port is created at the moment when the advertisement management program is executed, from one or more servers and one or more user terminals on the network. Set to receive one or more information (or data), and upon completion of downloading of the video information (or video data), the port is deleted so that one or more information (or data) is no longer available from one or more servers and one or more user terminals on the network. Even if reception is impossible Setting it is preferable to.

Here, before generating a port for sharing one or more information (or data) from one or more of the one or more servers and one or more user terminals on the network, after confirming whether the video information is stored in the storage means of the user terminal, If it is not confirmed, it is recommended to create and download the port.

The information reading unit 235 reads the received video advertisement holding information when the video advertisement holding information is received from at least one server or at least one user terminal on a network through a port generated through the port manager 230. It is characterized by.

According to an embodiment of the present invention, if a port for transmitting and receiving one or more information (or data) from one or more servers and one or more user terminals on the network is generated, and the video advertisement holding information is received through the generated port, After reading the received video advertisement holding information to check whether the video is to be downloaded through the advertisement management program, it is preferable to read the video advertisement holding information for checking whether the necessary part is included.

Here, the video advertisement holding information may include file information being shared with respect to a video stored in at least one server and at least one user terminal on the network, and a holding amount of the file being shared (that is, holding position with respect to one video file; It is preferable to include at least one piece of information of each holding amount according to position).

The download processor 240 collects / downloads video information from one or more servers or one or more user terminals on a network according to the result of reading the video advertisement holding information.

According to an exemplary embodiment of the present invention, when video advertisement holding information is received from at least one server and at least one user terminal on the network, and the reading of the received video advertisement holding information is completed, the reading of the video advertisement holding information is completed. It is preferable to download the video information (or data) from the server (or user terminal) on the network that provided the video advertisement holding information based on, and the server (or user terminal) on the network providing the video advertisement holding information is Plurality is preferable.

If downloading of the video information (or data) is completed, it is preferable to delete a port for transmitting and receiving one or more information (or data) from one or more servers and one or more user terminals on the generated network.

When the video information collection / downloading is completed from one or more servers or one or more user terminals on the network, the video managing unit 245 sets an expiration date for the video information and processes the automatic deletion when the expiration date is exceeded.

According to the exemplary embodiment of the present invention, when downloading of the video information (or data) is completed through a port for transmitting and receiving one or more information (or data) from one or more servers and one or more user terminals on the network, the download is completed. It is preferable to set an expiration date for video information (or data) and store it on the storage means on the user terminal, and to process the video information (or data) to be automatically deleted when the set expiration date arrives. .

For example, when an advertiser wants to provide a promotional video for one week, when the advertiser clicks (or selects) the promotional video providing target video among the advertisements provided to the user terminal, the promotional video is downloaded, and the downloaded video is within one week. It is preferable to process the automatic deletion.

Here, by setting the promotional video not to be shared with a server (or a user terminal) on a network except at the time when the promotion video is downloaded, a problem (eg, network load, continuous access of a storage means, etc.) of the user terminal does not occur. It is desirable to avoid.

3 is a diagram illustrating an advertisement management program function configuration for providing a video advertisement in connection with a browser program according to another exemplary embodiment of the present invention.

In more detail, FIG. 3 illustrates at least one inter-process communication method (eg, inter-process message exchange method, or inter-process memory sharing method, or inter-process library file (LIB / DLL) sharing with a browser program included in the user terminal). Method, a type library method, etc.) to provide a video advertisement in connection with the function configuration of the advertisement management program for outputting a user interface on a browser program through the inter-process communication. Those skilled in the art will be able to infer various implementation methods for configuring an advertisement management program function that provides a video advertisement in connection with the browser program by referring to and / or modifying the drawing 3. The invention encompasses all of the inferred practice methods In addition, it is not limited to the implementation method shown in FIG.

According to the present invention, the user terminal provided with the advertisement management program, a recording medium recording a program code corresponding to the advertisement management program, and a memory unit for storing the video information used for the video advertising in the advertisement management program Storage means corresponding to the screen output means for outputting at least one or more interface screens output by the advertisement management program to provide the video advertisement to a screen output device provided in the user terminal based on a graphical user interface; Key input means for inputting at least one key data for the video advertisement in association with an input device (for example, a keyboard, a keypad, a mouse, etc.) provided in the user terminal; Wired communication network (or wireless communication) to which the user terminal is connected A communication means for connecting a communication channel with a web server 100 on a communication network through a network, and transmitting and receiving at least one information (or data) for the video advertisement with the web server 100 through the communication channel. Characterized in that made.

According to an embodiment of the present invention, the storage means preferably stores interface information corresponding to at least one or more interface screens output from the advertisement management program to the screen output means for the video advertisement.

For those of ordinary skill in the art, the storage means, the screen output means, the key input means and the communication means according to the terminal configuration of the various wired terminals (or wireless terminals) corresponding to the user terminal Since the technical features will be clearly understood, detailed description thereof will be omitted for convenience.

Referring to FIG. 3, the advertisement management program is recorded on a recording medium provided in the user terminal, and then the advertisement management program executes and operates the video advertisement in association with an operating system (or platform) provided in the user terminal. Control at least one of the at least one functional component constituting the advertisement management program to provide the video advertisement, or the user terminal through an operating system (or platform) provided in the user terminal. And a control unit 325 controlling to provide the video advertisement in association with at least one terminal component (eg, storage means, communication means, etc.) provided in the apparatus.

The control unit 325 is executed on the operating system (or platform) provided in the user terminal (for example, arithmetic processing by a processor provided in the user terminal), the control unit 325 in conjunction with the operating system (or platform) And a program execution code corresponding to a mainframe (mainframe) for interworking with a terminal component (eg, storage means, communication means, etc.).

According to an exemplary embodiment of the present invention, the control unit 325 is recorded on a recording medium provided in the user terminal, and then is operated by a user according to a program execution command or a program execution command by the browser program (or platform). It is preferable to start and execute the advertisement management program based on the above, and it is preferable to acquire the use right for the terminal component from the operating system (or platform) at the same time as the execution of the advertisement management program.

In addition, the controller 325 may be configured to control at least one function component provided in the advertisement management program to interoperate with the execution of the advertisement management program at the same time.

According to an embodiment of the present invention, when the operating system (or platform) supports event-based multitasking, the controller 325 may assign an access right (handle) for using the terminal component in each functional component. It is preferable to assign, and at this time, each functional component constituting the advertisement management program preferably allocates an instance to the controller 325 in order to use the access right.

According to another exemplary embodiment of the present invention, when the operating system (or platform) does not support an event method, the controller 325 obtains an access right (interrupt) for using the terminal component in each functional component. Preferably, each function component constituting the advertisement management program calls the interrupt to use the interrupt.

According to another exemplary embodiment of the present invention, when the operating system (or platform) accesses a memory address of an input / output bus of a peripheral device corresponding to the terminal component, the controller 325 may be configured to execute the function function in each of the functional components. It is preferable to obtain an access right (memory address) to the input / output bus of the peripheral device corresponding to the terminal component, wherein each functional component constituting the advertisement management program accesses the terminal component through the memory address. It is desirable to.

According to the present invention, the advertisement management program is characterized in that it comprises an inter-process communication unit 300 for communicating through the at least one inter-process communication method and a browser program provided in the user terminal for the video advertising. The browser program may include at least one inter-process communication unit 300 interworking with the inter-process communication unit 300.

According to an exemplary embodiment of the present invention, when the advertisement management program is activated by the controller 325, the inter-process communication unit 300 checks at least one or more browser programs that are previously executed and operated on the user terminal. In addition, it is preferable to connect the inter-process communication unit 300 and the inter-process communication channel provided in the at least one or more browser programs.

According to another exemplary embodiment of the present disclosure, when the advertisement management program is activated by the controller 325, the inter-process communication unit 300 may execute any of at least one browser program that is previously executed and operated by the user terminal. One communication target browser program (for example, a browser program that started the advertisement management program, or a browser program set as a parent process of the advertisement management program on an operating system (or platform), or an inter-process communication unit included in the advertisement management program). It is preferable to connect the inter-process communication unit 300 and the inter-process communication channel provided in the browser program responsive to the inter-process communication protocol defined in (300).

According to the exemplary embodiment of the present invention, the inter-process communication unit 300 may include an inter-process message exchange method, an inter-process memory sharing method, an inter-process library file (LIB / DLL) sharing method, or a type library method. It is preferable to connect the browser program and the inter-process communication channel according to at least one inter-process communication method, and a person having ordinary knowledge in the technical field to which the present invention belongs may understand the technical features of the inter-process communication method. Since it will be understood, a detailed description thereof will be omitted for convenience.

According to the present invention, the advertisement management program outputs at least one interface screen for the video advertisement in a predetermined area (or all areas) of the output area of the browser program in association with the inter-process communication unit 300. An interface output unit 305 for allocating an area and outputting at least one or more interface screens to the interface output area in association with the inter-process communication unit 300 and at least one user interface included in the interface screens; When the advertisement request information for the video advertisement is input from the key input means, the information input unit 310 is provided to receive the advertisement request information in association with the inter-process communication unit 300.

According to an embodiment of the present invention, at least one or more interface screens output by the interface output unit 305 may be an edit control, a combo box control, a list box control, or a button ( It is preferable to include at least one button control, etc., it is preferable to further comprise an image control, or various custom controls according to the intention of those skilled in the art.

When the advertisement management program is activated by the controller 325 and the inter-process communication unit 300 connects the browser program and the inter-process communication channel for the video advertisement, the interface output unit 305 inter-process And an interface output area for outputting at least one or more interface screens for the video advertisement to a predetermined area (or entire area) of the output area of the browser program through a communication channel.

When the interface output area is allocated, the interface output unit 305 outputs an interface screen corresponding to a program code form (or interface information included in the storage means) to the interface output area through the interprocess communication channel. It is characterized by.

The inter-process communication channel for the video advertisement is connected to the browser program by the inter-process communication unit 300 by the control unit 325, and the interface screen is displayed on the interface output area by the interface output unit 305. After outputting, when advertisement request information for the video advertisement is input from the key input means through the interface screen, the information input unit 310 receives the input advertisement request information in association with the inter-process communication unit 300. Characterized in that the processing to be input to the advertising management program.

According to the exemplary embodiment of the present invention, the advertisement request information is input by a user through a key input means on a web page (or a web document) including one or more advertisements output through the user terminal. Information about the clicked (or selected) advertisement is displayed when one or more of the displayed one or more advertisements are clicked (or selected) after the search result information corresponding to the search word transmitted to For example, the advertisement site link information of the advertiser or video information corresponding to the advertisement, etc.) may be included. The advertisement request information may be transmitted to and processed by the web server 100 shown in FIG. It may be processed through the advertisement management program.

According to the present invention, the advertisement management program corresponds to the transmitted search term information when one or more information (eg, search term information is transmitted) for the video advertisement from the web server 100 on the communication network to which the user terminal is connected. And an information receiving unit 315 for receiving search result information or one or more advertisement information corresponding to the search word information.

When the advertisement management program is activated by the controller 325 to obtain an access right (for example, a handle, an interrupt, or a memory address) for the communication means among the terminal components, the information receiving unit 315 may receive the information. The communication server for receiving the [receive information] and the web server 100 on the communication network in connection with the communication means, and receives the [receive information] for the video advertisement from the web server 100 It is done.

According to an embodiment of the present invention, when the one or more information received from the web server 100 is search term information transmitted from the user terminal, it is preferable to include search result information corresponding to the search term information. .

In addition, the advertisement information corresponding to the transmitted search word information may further be received.

According to the present invention, the advertisement management program is clicked (or selected) when any one or more of the output one or more advertisements for the video advertisement from the web server 100 on the communication network connected to the user terminal, the click ( Or an information transmitter 320 for transmitting one or more information for requesting a video corresponding to the selected advertisement.

When the advertisement management program is activated by the controller 325 to obtain an access right (for example, a handle, an interrupt, or a memory address) of the communication means among the terminal components, the information transmitter 320 It is characterized by connecting the communication channel for transmitting one or more information with the web server 100 on the communication network in connection with the communication means, and transmits one or more information for the video advertisement to the web server 100. .

According to an embodiment of the present invention, the one or more pieces of information transmitted to the web server 100 may include advertisement information corresponding to the clicked (or selected) advertisement and a user terminal that clicks (or selects) the advertisement. It is preferable to include at least one user terminal information.

Referring to FIG. 3, the advertisement management program includes a port manager 330 for creating / removing a port for sharing one or more information (or data) from one or more of one or more servers and one or more user terminals on a network, and the port. When the video advertisement holding information is received from one or more servers or one or more user terminals on a network through a port generated through the management unit 330, an information reading unit 335 for reading the received video advertisement holding information, and the video. The download processing unit 340 collects / downloads video information from one or more servers or one or more user terminals in the network according to the result of reading the advertisement holding information, and when the video information collection / download is completed from one or more servers or one or more user terminals in the network. For the video information Set the expiration date, characterized in that it comprises a video management unit 345 for processing to be automatically deleted when the expiration date is exceeded.

The port manager 330 may generate / remove a port for sharing one or more information (or data) from one or more of one or more servers and one or more user terminals on the network.

According to an embodiment of the present invention, a port that is created / removed for sharing one or more information (or data) from one or more of one or more servers and one or more user terminals on the network may include one or more servers and one or more user terminals. As a port for transmitting / receiving one or more information for sharing video information (or video data) stored in the web browser, a port is generated at the moment when the advertisement management program is executed, and thus, one from one or more servers and one or more user terminals on the network. Set to receive the above information (or data), and upon completion of downloading the video information (or the video data), the port is deleted so that one or more information (or data) is received from one or more servers and one or more user terminals on the network. Even if this is impossible Setting it is preferable to.

Here, whether video information (or data) is stored in the storage means of the user terminal before generating a port for sharing one or more information (or data) from one or more servers and one or more user terminals on the network. After checking, if it is not confirmed, it is preferable to create and download a port.

The information reading unit 335 reads the received video advertisement holding information when the video advertisement holding information is received from at least one server or at least one user terminal on a network through a port generated through the port manager 330. It is characterized by.

According to an embodiment of the present invention, if a port for transmitting and receiving one or more information (or data) from one or more servers and one or more user terminals on the network is generated, and the video advertisement holding information is received through the generated port, After reading the received video advertisement holding information to check whether the video is to be downloaded through the advertisement management program, it is preferable to read the video advertisement holding information for checking whether the necessary part is included.

Here, the video advertisement holding information may include file information being shared with respect to a video stored in at least one server and at least one user terminal on the network, and a holding amount of the file being shared (that is, holding position with respect to one video file; It is preferable to include at least one piece of information of each holding amount according to position).

The download processor 340 collects / downloads video information from one or more servers or one or more user terminals on a network according to the result of reading the video advertisement holding information.

According to an exemplary embodiment of the present invention, when video advertisement holding information is received from at least one server and at least one user terminal on the network, and the reading of the received video advertisement holding information is completed, the reading of the video advertisement holding information is completed. It is preferable to download the video information (or data) from the server (or user terminal) on the network that provided the video advertisement holding information based on, and the server (or user terminal) on the network providing the video advertisement holding information is Plurality is preferable.

If downloading of the video information (or data) is completed, it is preferable to delete a port for transmitting and receiving one or more information (or data) from one or more servers and one or more user terminals on the generated network.

When the video information collection / downloading is completed from one or more servers or one or more user terminals on the network, the video managing unit 345 sets an expiration date for the video information and processes the automatic deletion when the expiration date is exceeded.

According to the exemplary embodiment of the present invention, when downloading of the video information (or data) is completed through a port for transmitting and receiving one or more information (or data) from one or more servers and one or more user terminals on the network, the download is completed. It is preferable to set an expiration date for video information (or data) and store it on the storage means on the user terminal, and to process the video information (or data) to be automatically deleted when the set expiration date arrives. .

For example, when an advertiser wants to provide a promotional video for one week, when the advertiser clicks (or selects) the promotional video providing target video among the advertisements provided to the user terminal, the promotional video is downloaded, and the downloaded video is within one week. It is preferable to process the automatic deletion.

Here, by setting the promotional video not to be shared with a server (or a user terminal) on a network except at the time when the promotion video is downloaded, a problem (eg, network load, continuous access of a storage means, etc.) of the user terminal does not occur. It is desirable to avoid.

4 is a diagram illustrating a process of providing a high quality video advertisement according to an embodiment of the present invention.

In more detail, FIG. 4 provides at least one web service (eg, a search service, a web mail service, a community service, a user-created content service, a messenger service, an information service, etc.) to a plurality of user terminals. In the website operation system comprising a web server for providing at least one advertisement information to the user terminal in conjunction with, showing the process of providing the high-definition video advertising from the web server to the user terminal, Those skilled in the art to which the present invention pertains may refer to various modifications to the process of providing the high-definition video advertisement by referring to and / or modifying the drawing 4, but the present invention infers the above-mentioned. The embodiment shown in Figure 4 is made, including all implementation methods that are Only the method is not limited that technical feature.

Hereinafter, in FIG. 4, the web server 100 illustrated in FIG. 1 is referred to as a server for convenience, and the user terminal illustrated in FIG. 1 is referred to as a terminal for convenience.

Referring to FIG. 4, the terminal shown in FIG. 1 executes a browser program provided in the terminal to access the server shown in FIG. 1 (400), and correspondingly, the server connects the server to the server through the browser program. After connecting the terminal and the communication channel (405), to generate (or extract) a web page including a user interface for inputting (or selection) (410), to be transmitted to the terminal through the communication channel and output In operation 415, the terminal checks whether one or more search term information is input (or selected) through the user interface included in the output web page (420).

If search word information is input (or selected) through the user interface (425), the terminal transmits the input (or selected) search term information to a server through the communication channel (430), and correspondingly The server verifies one or more advertisement information corresponding to the received search term information through advertisement D / B shown in FIG. 1 (435).

Here, the information stored in the advertisement D / B includes advertiser information requested to provide an advertisement to the terminal through the server, keyword information for selecting a web page (or a bulletin board page) to provide the advertisement, and the advertisement. And at least one advertisement information to be included in a web document corresponding to a web page (or bulletin board page) to provide the information, advertisement amount information according to the advertisement provision, and deposit information deposited by the advertiser corresponding to the advertisement amount. It is preferable to make it.

Here, the advertiser information is information for identifying an advertiser requested to provide at least one advertisement to the terminal through the server, and includes at least one advertiser name or an advertiser identification code attached to the advertisement provided to the client. It is preferable to make.

The keyword information selects the advertisement target web page (or bulletin board page) when the advertisement requested by the advertiser selects a web page (or bulletin board page) to provide the advertisement, such as a keyword advertisement (or a contextual advertisement). At least one keyword (eg, words, phrases, sentences, etc.) is preferably included. If not limited to a web page (or a bulletin board page) for providing the advertisement, the present invention may be omitted. It is not limited.

The advertisement information is information for inserting an advertisement requested by the advertiser into a web document corresponding to the web page (or a bulletin board page), and includes at least one of advertisement phrase information or advertisement content (eg, image, sound, multimedia). Preferably, the advertisement data includes the tag string for inserting the advertisement data into the web document corresponding to the web page (or bulletin board page).

According to an embodiment of the present invention, if the advertisement requested by the advertiser supports the provision of the high quality video advertisement before accessing the advertisement site of the advertiser from the terminal provided with the advertisement, the advertisement information is the high quality video advertisement. High-definition video information for outputting the information, advertisement link information corresponding to the advertisement site, a tag string for inserting the advertisement link information into a web document corresponding to the web page (or a bulletin board page), and the user terminal. It is preferable to further include at least one or more parameter information for confirming that access to the advertising site.

According to another exemplary embodiment of the present invention, when the advertisement requested by the advertiser supports the terminal provided with the advertisement to access the advertisement site of the advertiser, the advertisement information includes advertisement link information corresponding to the advertisement site; And a tag string for inserting the advertisement link information into a web document corresponding to the web page (or a bulletin board page), and at least one parameter information for confirming that the terminal accesses the advertisement site. desirable.

According to another exemplary embodiment of the present invention, when the advertisement requested by the advertiser does not support access to the advertisement site of the advertiser from the terminal receiving the advertisement, the advertisement information is the advertiser information (eg, the advertiser identification code). And a tag string for inserting the advertiser information into a web document corresponding to the web page (or bulletin board page).

The advertisement price information is provided when the advertisement (eg, impression based advertisement, click based advertisement, or client action based advertisement) is provided to the user terminal through a web document corresponding to the web page (or bulletin board page). It is preferable to include at least one advertising unit price paid by the advertiser in accordance with the advertisement provided.

The deposit information is an amount deposited by the advertiser to pay an advertisement amount according to the advertisement provision, and the deposit is '0' as the web server provides at least one advertisement corresponding to the advertisement information from the web server to the user terminal. It is preferable to subtract '.

If the advertisement information corresponding to the received search term information is confirmed (440), the server generates (or extracts) a web page including the confirmed advertisement information (445), and the generated (or extracted) The web page is transmitted to the terminal through the communication channel to be output (450).

In this case, when the advertisement provided to the terminal includes click-based advertisement information, the server checks the advertisement link information and parameter information included in the advertisement information so that the advertisement is transmitted when the advertisement is clicked on the terminal and the advertisement on the terminal. It is preferable to check whether the user clicks the information to access the advertisement site corresponding to the advertisement link information.

If the advertisement provided to the terminal is clicked (or selected) and includes a high-definition video advertisement corresponding to the clicked (or selected) advertisement, the server sends the high-definition video information to be transmitted when the advertisement is clicked on the terminal. And confirming the advertisement link information and the parameter information included in the advertisement information to determine whether the advertisement is clicked (or selected) on the user terminal.

5 is a diagram illustrating a process of providing a high quality video advertisement according to an embodiment of the present invention.

In more detail, in FIG. 5, at least one advertisement information is provided to a user terminal according to the process shown in FIG. 4, and when any one of the provided advertisement information is clicked (or selected), the clicked (or selected) advertisement is provided. As a process of providing a high definition video advertisement corresponding to information, a person of ordinary skill in the art may refer to and / or modify the drawing 5 to provide the high quality video advertisement. Various various implementation methods may be inferred, but the present invention includes all the implementation methods inferred, and the technical features are not limited to the implementation method illustrated in FIG.

Hereinafter, in FIG. 5, the web server 100 shown in FIG. 1 will be referred to as a 'server' for convenience, and the user terminal shown in FIG. 1 will be referred to as a 'terminal' for convenience.

Referring to FIG. 5, the terminal shown in FIG. 1 outputs a web page including one or more advertisements provided according to the process illustrated in FIG. 4, and the one or more advertisements included on the output web page are clicked on. Determine (or select) (500).

If one or more advertisements included in the output web page are clicked (or selected) (505), the terminal sends advertisement request information corresponding to the clicked (or selected) advertisement information through the communication channel. In operation 515, the server verifies video information (or data) that can be provided based on the received advertisement request information.

If the available video information (or data) is confirmed based on the received advertisement request information (520), the server requests the video information (or data) download to the terminal through the communication channel (525), When the video information (or data) download is completed, the video information (or data) is processed to be output (530).

Here, the video information (or data) download may generate a port for sharing one or more information (or data) from one or more of the one or more servers and one or more terminals on the network, and the one or more servers through the generated port. Receive video advertisement holding information from one or more of one or more terminals.

According to an embodiment of the present invention, a port that is created / removed for sharing one or more information (or data) from one or more of one or more servers and one or more user terminals on the network may include one or more servers and one or more user terminals. As a port for transmitting / receiving one or more information for sharing video information (or video data) stored in the web browser, a port is generated at the moment when the advertisement management program is executed, and thus, one from one or more servers and one or more user terminals on the network. Set to receive the above information (or data), and upon completion of downloading the video information (or the video data), the port is deleted so that one or more information (or data) is received from one or more servers and one or more user terminals on the network. Even if this is impossible Setting it is preferable to.

Here, before generating a port for sharing one or more information (or data) from one or more of the one or more servers and one or more user terminals on the network, after confirming whether the video information is stored in the storage means of the user terminal, If it is not confirmed, it is recommended to create and download the port.

Thereafter, the received video advertisement holding information is read to identify video information (or data) held by at least one server and at least one user terminal on a network, and based on this, video information (or at least one server and at least one user terminal) is determined. Data is collected / downloaded.

According to an embodiment of the present invention, if a port for transmitting and receiving one or more information (or data) from one or more servers and one or more user terminals on the network is generated, and the video advertisement holding information is received through the generated port, After reading the received video advertisement holding information to check whether the video is to be downloaded through the advertisement management program, it is preferable to read the video advertisement holding information for checking whether the necessary part is included.

Here, the video advertisement holding information may include file information being shared with respect to a video stored in at least one server and at least one user terminal on the network, and a holding amount of the file being shared (that is, holding position with respect to one video file; It is preferable to include at least one piece of information of each holding amount according to position).

According to an exemplary embodiment of the present invention, when video advertisement holding information is received from at least one server and at least one user terminal on the network, and the reading of the received video advertisement holding information is completed, the reading of the video advertisement holding information is completed. It is preferable to download the video information (or data) from the server (or user terminal) on the network that provided the video advertisement holding information based on, and the server (or user terminal) on the network providing the video advertisement holding information is Plurality is preferable.

If downloading of the video information (or data) is completed, it is preferable to delete a port for transmitting and receiving one or more information (or data) from one or more servers and one or more user terminals on the generated network.

When the collection / download of the video information (or data) is completed, it is preferable to set an expiration date for the video information and to automatically delete the expiration date.

According to the exemplary embodiment of the present invention, when downloading of the video information (or data) is completed through a port for transmitting and receiving one or more information (or data) from one or more servers and one or more user terminals on the network, the download is completed. It is preferable to set an expiration date for video information (or data) and store it on the storage means on the user terminal, and to process the video information (or data) to be automatically deleted when the set expiration date arrives. .

For example, when an advertiser wants to provide a promotional video for one week, when the advertiser clicks (or selects) the promotional video providing target video among the advertisements provided to the user terminal, the promotional video is downloaded, and the downloaded video is within one week. It is preferable to process the automatic deletion.

Here, by setting the promotional video not to be shared with a server (or a user terminal) on a network except at the time when the promotion video is downloaded, a problem (eg, network load, continuous access of a storage means, etc.) of the user terminal does not occur. It is desirable to avoid.

6 is a diagram illustrating a process of providing a high quality video advertisement according to another embodiment of the present invention.

In more detail, in FIG. 6, at least one advertisement information is provided to the user terminal according to the process illustrated in FIG. 4, and when one of the provided advertisement information is clicked (or selected), the clicked (or selected) advertisement A process of providing a high-definition video advertisement corresponding to information, and a person having ordinary skill in the art to which the present invention pertains, the process of providing the high-definition video advertisement by referring to and / or modifying the drawing 6. Various various implementation methods may be inferred, but the present invention includes all the implementation methods inferred, and the technical features are not limited to the implementation method illustrated in FIG.

Hereinafter, in FIG. 6, the web server 100 shown in FIG. 1 will be referred to as a 'server' for convenience, and the user terminal shown in FIG. 1 will be referred to as a 'terminal' for convenience.

Referring to FIG. 6, the terminal shown in FIG. 1 outputs a web page including one or more advertisements provided according to the process illustrated in FIG. 4, and the one or more advertisements included on the output web page are clicked on. (Or select) (600).

If at least one advertisement included in the output web page is clicked (or selected) (605), the terminal checks the video information (or data) that can be provided corresponding to the clicked (or selected) advertisement information. 610.

If the video information (or data) that can be provided based on the received advertisement request information is confirmed (615), the terminal requests the video information (or data) download to the terminal through the communication channel (620), When the video information (or data) download is completed, the video information (or data) is processed to be output (625).

Here, the video information (or data) download may generate a port for sharing one or more information (or data) from one or more of the one or more servers and one or more terminals on the network, and the one or more servers through the generated port. Receive video advertisement holding information from one or more of one or more terminals.

According to an embodiment of the present invention, a port that is created / removed for sharing one or more information (or data) from one or more of one or more servers and one or more user terminals on the network may include one or more servers and one or more user terminals. As a port for transmitting / receiving one or more information for sharing video information (or video data) stored in the web browser, a port is generated at the moment when the advertisement management program is executed, and thus, one from one or more servers and one or more user terminals on the network. Set to receive the above information (or data), and upon completion of downloading the video information (or the video data), the port is deleted so that one or more information (or data) is received from one or more servers and one or more user terminals on the network. Even if this is impossible Setting it is preferable to.

Here, before generating a port for sharing one or more information (or data) from one or more of the one or more servers and one or more user terminals on the network, after confirming whether the video information is stored in the storage means of the user terminal, If it is not confirmed, it is recommended to create and download the port.

Thereafter, the received video advertisement holding information is read to identify video information (or data) held by at least one server and at least one user terminal on a network, and based on this, video information (or at least one server and at least one user terminal) is determined. Data is collected / downloaded.

According to an embodiment of the present invention, if a port for transmitting and receiving one or more information (or data) from one or more servers and one or more user terminals on the network is generated, and the video advertisement holding information is received through the generated port, After reading the received video advertisement holding information to check whether the video is to be downloaded through the advertisement management program, it is preferable to read the video advertisement holding information for checking whether the necessary part is included.

Here, the video advertisement holding information may include file information being shared with respect to a video stored in at least one server and at least one user terminal on the network, and a holding amount of the file being shared (that is, holding position with respect to one video file; It is preferable to include at least one piece of information of each holding amount according to position).

According to an exemplary embodiment of the present invention, when video advertisement holding information is received from at least one server and at least one user terminal on the network, and the reading of the received video advertisement holding information is completed, the reading of the video advertisement holding information is completed. It is preferable to download the video information (or data) from the server (or user terminal) on the network that provided the video advertisement holding information based on, and the server (or user terminal) on the network providing the video advertisement holding information is Plurality is preferable.

If downloading of the video information (or data) is completed, it is preferable to delete a port for transmitting and receiving one or more information (or data) from one or more servers and one or more user terminals on the generated network.

When the collection / download of the video information (or data) is completed, it is preferable to set an expiration date for the video information and to automatically delete the expiration date.

According to the exemplary embodiment of the present invention, when downloading of the video information (or data) is completed through a port for transmitting and receiving one or more information (or data) from one or more servers and one or more user terminals on the network, the download is completed. It is preferable to set an expiration date for video information (or data) and store it on the storage means on the user terminal, and to process the video information (or data) to be automatically deleted when the set expiration date arrives. .

For example, when an advertiser wants to provide a promotional video for one week, when the advertiser clicks (or selects) the promotional video providing target video among the advertisements provided to the user terminal, the promotional video is downloaded, and the downloaded video is within one week. It is preferable to process the automatic deletion.

Here, by setting the promotional video not to be shared with a server (or a user terminal) on a network except at the time when the promotion video is downloaded, a problem (eg, network load, continuous access of a storage means, etc.) of the user terminal does not occur. It is desirable to avoid.

7 is a diagram illustrating an example screen for providing a video advertisement using a text advertisement (or banner advertisement) provided based on a search word according to an embodiment of the present invention.

In more detail, FIG. 7 illustrates an example screen for providing a search word to a web site that provides a search service and providing a video advertisement through a text or banner advertisement provided based on the provided search word. For those skilled in the art, various exemplary embodiments of the present disclosure provide a video advertisement using a text advertisement (or banner advertisement) provided based on a search term by referring to and / or modifying the drawing 7. It may be inferred that, but the present invention includes all the implementation method inferred above, and is not limited to the implementation method shown in FIG.

For example, those of ordinary skill in the art to which the present invention pertains may refer to a web page such as a bulletin board / blog / mini homepage, in addition to a text advertisement or banner advertisement provided based on a search word by referring to and / or modifying the drawing 7. It will be possible to infer a method of implementing a video advertisement provided based on a text advertisement or a banner advertisement provided based on a keyword included in the present invention, and thus the present invention is not limited thereto.

In addition, it will be possible to infer an implementation method in which a video advertisement is provided through an advertisement (eg, a banner advertisement) provided when the user terminal accesses a website, and the present invention is not limited thereto.

Referring to FIG. 7, an example screen for providing a video advertisement using a text advertisement (or banner advertisement) provided based on the search word may include a web page having a user interface for inputting a search word output through a terminal. Input search word information through the web server 100 shown in FIG. 1 and transmit the search term information to one or more search result information and text advertisements (or banner advertisements) corresponding to the received search term information. One or more corresponding advertisements have been provided.

Here, a predetermined area (ie, an area where a video (or image) is output) in a red box 700 on an example screen for providing a video advertisement using a text advertisement (or banner advertisement) provided based on the search word. When the mouse pointer is positioned or clicked (or selected), the video advertisement is preferably converted to a full screen (or a screen having a resolution corresponding to the video advertisement) and output.

Here, the video advertisement is not a low quality video advertisement but is a high quality video advertisement of a DVD (Digital Versatile Disc) to HD (High Definition) class.

100: web server 105: web interface unit
110: web service control unit 115: web page operation unit
120: digital content management unit 125: bulletin board operation unit
130: advertising operation unit 135: advertising amount settlement unit
140: Video management unit 145: Advertising D / B
150: user terminal

Claims (3)

In a video providing method that does not generate a communication load executed by a program provided in a user terminal that can communicate with a server for providing a video,
Selecting a video to be received from the server;
Creating a port for receiving the selected video from the server;
Generating at least one port identical to the generated port to identify at least one terminal transmitting and receiving the same video as the selected video;
If one or more terminals generating the same port and transmitting and receiving the same video are identified, agreeing to share and transmit the video through the port while maintaining the generated same port on the identified one or more terminals; ;
Receiving the video from the server through the port and simultaneously transmitting and receiving the video through the port with the agreed one or more terminal sides; And
And removing the generated port when the video is received.
The method of claim 1,
If the one or more terminals that are transmitting and receiving the same video by generating the same port is not identified, receiving the video through the port from the server further comprises the step of generating a communication load without generating a communication load .
The method of claim 1,
Identifying the one or more terminals,
Generating the same port from the server and receiving a list of one or more terminals receiving the same video;
Agree to share and transmit the video to each other,
And a program provided in each terminal corresponding to the received list and the sharing information for the video through the port.

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