KR20090124873A - System and method for processing keyword(or context) advertisement and program recording medium - Google Patents

Abstract

PURPOSE: A keyword or a context advertisement processing method, and a program recording medium including advertisement data in a web page are provided to supply advertisement to web page contents by supplying advertisement data corresponding to keyword information within a character string. CONSTITUTION: A web server generates a web page corresponding to a web page link(310). If the character string in web page is not selected, the web server transmits the generated webpage through the communications channel to a client terminal(315). If a string registration interface is offered to the terminal, the web server offers the generated webpage to the client terminal. The character string registration interface is included in the generated webpage(325). The web page including the character string registration interface is transmitted through the communications channel to the client terminal(330).

Description

System and Method for Processing Keyword (or Context) Advertisement and Program Recording Medium}

1 is a diagram illustrating an advertisement providing system configuration through a client registration string according to an embodiment of the present invention.

2 is a diagram illustrating a string registration system for providing an advertisement for a client selection string according to an embodiment of the present invention.

3 is a diagram illustrating a string selection process in a web page by a client according to an embodiment of the present invention.

4 is a diagram illustrating a process of registering string data selected by a client according to an embodiment of the present invention.

5 is a diagram illustrating a content selection / registration process in a web page by a client according to an embodiment of the present invention.

6 is a diagram illustrating a content registration process selected by a client according to an embodiment of the present invention.

7 is a diagram illustrating a client selection string based advertisement system according to an embodiment of the present invention.

<Description of main parts of drawing>

100: web server 105: ad server

110: advertisement D / B 115: client terminal

The present invention checks whether a user display (or marking) area is included on a web page to be provided to the terminal, and if the user display (or marking) area is included on the web page, the user An extraction step of extracting one or more keywords (or contexts) included in the display (or marking) area, and advertisement data corresponding to the extracted keywords (or contexts) included on the webpage provided to the terminal for output; It relates to a keyword (or context) advertisement processing method comprising an output step of processing.

The continuous development of information and communication technology has exploded the population of the Internet, and the acquisition and sharing of information / data / knowledge has made the use of the Internet much higher than that of the real world media.

However, acquiring information / data / knowledge desired by the user on the Internet where a large amount of material is posted involves a considerable difficulty, and even if a webpage containing the information / data / knowledge desired is found, the webpage Identifying the core content of the information / data / knowledge contained in contains a more difficult problem.

Accordingly, a service that allows the client to grasp the contents included in the web page to display the region (or location) corresponding to the core contents among the contents of the web page, and share the core contents region displayed on the web page as described above. Was proposed.

An object of the present invention for solving the above problems is, when a user display (or marking) area is included on the web page to be provided to the terminal, one or more keywords (or contexts) included in the user display (or marking) area Keyword (or contextual) advertising comprising means for extracting or verifying a message) and means for processing to include and output advertisement data corresponding to the extracted or identified keyword (or context) on a webpage provided to the terminal. In providing a processing system.

The keyword (or context) advertisement processing method according to the present invention includes a confirmation step of checking whether a user display (or marking) area is included on a web page to be provided to a terminal, and as a result of the confirmation, a user display on a web page ( Or a marking) region, extracting one or more keywords (or contexts) included in the user display (or marking) region, and advertising data corresponding to the extracted keywords (or contexts). It characterized in that it comprises an output step for processing to include the output on the web page provided to the terminal.

On the other hand, the keyword (or context) advertising processing method according to the present invention, a confirmation step of checking whether the user display (or marking) area is included on the web page to be provided to the terminal, and as a result, the user display on the web page (Or marking) area, one or more keywords (or contexts) included in the user display (or marking) area are extracted, and as a result of the check, a user display (or marking) area is included on the web page. If not, an extraction step of extracting a keyword (or context) corresponding to the web page, and processing to include and output the advertising data corresponding to the extracted keyword (or context) on the web page provided to the terminal Characterized in that it comprises an output step.

In the keyword (or context) advertisement processing method according to the present invention, the checking step, characterized in that at least one more question information, answer information and comment information associated with the user display (or marking) area is confirmed. The extracting step may further include extracting one or more keywords (or contexts) included in the checked question information, answer information, and comment information. The outputting step may include extracting the question information, answer information, and comment information. The advertisement data corresponding to one or more keywords (or contexts) included on the web page provided to the terminal may be processed to be output.

In the keyword (or context) advertisement processing method according to the present invention, the user display (or marking) area includes an area in which a predetermined color or font is displayed (or marked) in a string selected by the user. do.

In the keyword (or context) advertisement processing method according to the present invention, the user display (or marking) area is characterized by including an area in which the display (or marking) area of the user is treated with a highlighter.

In the keyword (or context) advertisement processing method according to the present invention, the terminal is characterized in that it comprises one or more computers, mobile phones, IP-TV.

On the other hand, it includes a recording medium readable by a computer, a mobile phone or an IP-TV characterized in that the program for executing the above-described keyword (or context) advertising processing method recorded.

Meanwhile, in the keyword (or context) advertisement processing system according to the present invention, when a user display (or marking) area is included on a web page to be provided to a terminal, one or more included in the user display (or marking) area is provided. Means for extracting or confirming a keyword (or context), and means for processing to include and output advertisement data corresponding to the extracted or confirmed keyword (or context) on a webpage provided to the terminal. It features.

Meanwhile, in the keyword (or context) advertisement processing system according to the present invention, when a user display (or marking) area is included on a web page to be provided to a terminal, the user display (or marking) area and the user display ( Or marking) means for extracting or confirming a keyword (or context) included in at least one of question information, answer information, and comment information associated with an area; and advertising data corresponding to the extracted or confirmed keyword (or context). It comprises a means for processing to include the output on the web page provided to the terminal.

In the keyword (or context) advertisement processing system according to the present invention, the user display (or marking) area includes an area in which a predetermined color or font is displayed (or marked) in a string selected by the user. do.

In the keyword (or context) advertisement processing system according to the present invention, the user display (or marking) area includes an area in which the display (or marking) area of the user is treated with a highlighter.

In the keyword (or context) advertisement processing system according to the present invention, the terminal comprises at least one computer, a mobile phone, and an IP-TV.

In the keyword (or context) advertisement processing system according to the present invention, the respective means may be provided in a single server or in a plurality of servers.

Hereinafter, with reference to the accompanying drawings and description will be described in detail the operating principle of the preferred embodiment of the present invention. However, the drawings and the following description shown below are for the preferred method among various methods for effectively explaining the features of the present invention, the present invention is not limited only to the drawings and description below. In addition, in the following description of the present invention, if it is determined that a detailed description of a related known function or configuration may unnecessarily obscure the subject matter of the present invention, the detailed description will be omitted. Terms to be described later are terms defined in consideration of functions in the present invention, which may vary according to intentions or customs of users or operators. Therefore, the definition should be made based on the contents throughout the present invention.

In addition, preferred embodiments of the present invention to be carried out below are provided in each system functional configuration to efficiently describe the technical components constituting the present invention, or system functions that are commonly provided in the technical field to which the present invention belongs. The configuration will be omitted, and described mainly on the functional configuration to be additionally provided for the present invention. If those skilled in the art to which the present invention pertains, it will be able to easily understand the function of the components that are conventionally used among the omitted functional configuration not shown below, and also the configuration omitted as described above The relationship between the elements and the components added for the present invention will also be clearly understood.

In addition, the following examples will be used to appropriately modify, integrate, or separate the terminology so that those skilled in the art to which the present invention pertains may clearly understand the present invention. The present invention is by no means limited thereto. In other words, each means constituting the present invention is a server (or terminal) provided on the system shown in the following embodiments, or a predetermined functional configuration provided in at least one or more servers (or terminals), or at least It may be an association of at least two or more functional components provided in one or more servers (or terminals). In addition, the server (or terminal) shown in the following embodiment is shown to include at least two or more functional components for achieving the technical features of the present invention for convenience, the functional component shown in the server (or terminal) May be provided in two or more servers (or terminals) different from each other according to the role and function of each functional component and the corresponding server (or terminal) operator (or operator) in accordance with the above-described means, thereby limiting the present invention. Not.

As a result, the technical spirit of the present invention is determined by the claims, and the following examples are one means for efficiently explaining the technical spirit of the present invention to those skilled in the art to which the present invention pertains. It is only.

1 is a diagram showing an advertisement providing system configuration through a client registration string according to an embodiment of the present invention.

In more detail, in FIG. 1, when at least one client selects / registers any string data (or content) among strings (or contents) included in a web page, the web server 100 selects / registers the string data. When providing a web page including content (or content) to one or more other client terminals 115, a user display (or marking) area is displayed and provided on character string data (or content) selected / registered by the client, A keyword in a string including a word (or index word) included in string data (or content) selected or registered by the client (or question / answer information or comment information registered corresponding to the string data (or content)). (Or contextual) information, and one or more advertisement data corresponding to keyword (or contextual) information in the character string. As a system configuration provided to the client terminal 115 by being included in a predetermined area of the present invention, a person having ordinary knowledge in the technical field to which the present invention pertains may refer to and / or modify the client registration string by referring to FIG. Various implementation methods (for example, some components may be omitted, subdivided, or combined) for the advertisement providing system configuration may be inferred, but the present invention includes all the implementation methods inferred above. However, the technical features are not limited only to the implementation method shown in FIG.

Referring to FIG. 1, the advertisement providing system through the client registration string may include one or more browser programs, the client terminal 115 connected to a communication network through the browser program, and the web to be provided to the client terminal 115. A web page information corresponding to the page and one or more string data selected by one or more clients of the string on the web page and string selection position information (or user display (or marking) region information) are stored in a storage medium, or A tag string and a script indicating a user display (or marking) area in one or more string data selected by the client among the strings included in the web document corresponding to the web page to be provided to the client terminal 115 and stored therein, and The web page is made to the client terminal 115 Identify and extract keyword (or context) information in a string including a word (or index word) included in the string data selected by the client in association with the storage medium, and add the keyword (or context) information in the string. Once identified and extracted, in conjunction with advertisement D / B 110 (or ad server 105 that operates the advertisement D / B 110), which stores one or more keyword (or context) information in association with advertisement data. Processing one or more advertisement data associated with the keyword (or context) information matched with the keyword (or context) information in the string, and including a user display (or marking) area in the string data selected by the client. Process to be output to each character string selection position, wherein the at least one advertisement data extracted and checked is included in a predetermined region of the web page. Provided with a web server 100 that includes one or more means for processing to be transferred to the client terminal group 115 it is characterized in that formed.

However, in FIG. 1, the web server 100 is illustrated as being formed in one server form for convenience. However, the present invention is not limited thereto, and the web server 100 is for each component corresponding to each component. It is possible to be implemented in the form of two or more server groups, the present invention is characterized in that it comprises all the possible inference method.

2 is a diagram illustrating a string registration system for providing an advertisement for a client selection string according to an embodiment of the present invention.

In more detail, FIG. 2 shows that the client (= user, website visitor) is connected to the web server 100 using a Hyper-Text Transfer Protocol (HTTP) compatible protocol in the client terminal 115 having one or more browser programs. When connected, a web page including a string registration interface for registering a string (or content) selected by the client among the strings (or content) included in the web page provided from the web server 100 to the client terminal 115. To generate (or extract) and provide it to the client terminal 115, select string data (or contents) through the string registration interface in the client terminal 115, and select the selected string data and string selection position information (or User display (or marking) area information) (or the selected content information), the web server 100 The present invention relates to a system configuration for registering pre-string data and string selection position information (or user display (or marking) area information) (or the content information), and a person skilled in the art to which the present invention pertains. By referring to and / or modifying FIG. 2, various implementation methods for the string registration system configuration for providing advertisements for the client selection string may be inferred. However, the present invention includes all the implementation methods inferred. It is not limited only to the implementation method shown in 2.

Referring to FIG. 2 according to an embodiment of the present invention, a string registration system for providing an advertisement for a client selection string may include one or more browser programs, and the client terminal 115 connected to a communication network through the browser program. And a character string (or content) included in a web page provided to the client terminal 115 when the client terminal 115 is connected to the client terminal 115 through the communication network and connected to the client terminal 115 through the communication network. A web page including a string registration interface for registering a string (or content) selected by the client is generated (or extracted) and provided to the client terminal 115, and the string registration interface is provided by the client terminal 115. Selects string data (or content) via the selected string When the data and the string selection position information (or user display (or marking) area information) (or the selected content information) are transmitted, the string data and string selection position information (or user display (or marking) area information) (or the It comprises a web server 100 for registering the content information).

However, in FIG. 2, the web server 100 is illustrated as one server for convenience. However, the present invention is not limited thereto, and the web server 100 includes two or more server groups for each component. It is possible to be carried out in the form, the present invention is characterized in that it comprises all the possible inference method.

The client terminal 115 is a wired communication network based on Transmission Control Protocol / Internet Protocol (TCP / IP) (eg, Asymmetric Digital Subscriber Line (ADSL) / Very High-data Rate Digital Subscriber Line (VDSL), cable communication network). A mobile communication terminal including at least one wired terminal including a desktop computer or a laptop connected to the web server 100 or connected to a code division multiple access (CDMA) based mobile communication network, or IEEE 802.16 IP-TV comprising at least one or more wireless terminals including at least one or more portable Internet terminals connected to x-based high-speed wireless Internet, or two-way communication through any one of the wired or wireless communication network or At least one TV device (not shown) including at least one digital TV or DMB And a character string registration interface for registering a character string (or content) selected by the client among character strings (or content) included in a web page provided to the client terminal 115 through the communication network. And a browser program for receiving and outputting a web page.

Persons of ordinary skill in the art to which the present invention pertains know the technical features of the client terminal 115 including at least one of the wired terminal, the wireless terminal, or the TV device (not shown). Detailed description thereof will be omitted for convenience.

According to an embodiment of the present invention, the web server 100 may include web page operation data including one or more web page sources and web contents for generating (or extracting) a web page to be provided to the client terminal 115. And a database storing bulletin board operation data including post data on the bulletin board included in (or linked to) the web page, wherein the database is a database management system associated with the web server 100. (DataBase Management System; DBMS) characterized in that it is provided.

According to an exemplary embodiment of the present invention, the web page source included in the web page operation data may include one or more tag strings for generating a web page to be provided from the web server 100 to the client terminal 115. Tag string), one or more scripts to be included in the web page, and one or more information contents corresponding to the web page contents. In this case, the web page provided to the client terminal 115 includes the tag. It is preferably generated by combining a string (or a combination of tag strings).

According to another exemplary embodiment of the present invention, a web page source included in the web page operation data may include a web document source file corresponding to a web page to be provided from the web server 100 to the client terminal 115 (eg, , A web document source file including one or more tag strings and scripts and information content corresponding to the web page content. In this case, the web page provided to the client terminal 115 may include one or more web pages. Document source files (e.g., one web document source file for a frameless web page, or one frame web document source file for two or more frames, and two or more web document sources corresponding to each frame). File).

In addition, when the web content included in the webpage operation data includes a tag string linking one or more contents (for example, text content, image content, sound content, and multimedia content) among tag strings included in the webpage. And one or more text contents, image contents, sound contents, and multimedia contents corresponding to a tag string linking the contents.

According to an embodiment of the present invention, the web content preferably comprises one or more character string data and content.

Here, the character string data is character string data corresponding to the contents of the web page output on the web page, and the character string data includes one or more words (or index words).

The content may include image content output in association with web page content output on the web page, video content including audio data and video data, and object content including one or more objects (eg, chart content). It is preferable to comprise at least one.

The post data included in the bulletin board operation data is a post registered in the bulletin board (eg, a comment bulletin board) included in the web page from the client terminal 115, or is associated with the web page from the client terminal 115. String data corresponding to a post registered on a bulletin board (or provided on the website) (eg, a visitor bulletin board, a general bulletin board, a question / answer bulletin board, a community bulletin board, etc.), or string data corresponding to the post and one or more contents. (Eg, text content, image content, sound content, multimedia content).

Referring to FIG. 2, the web server 100 provides a web page to the client terminal 115 using an HTTP compatible protocol corresponding to the communication network, or based on a web page provided to the client terminal 115. It characterized in that it comprises a web interface unit 200 for connecting and managing a web interface for receiving (or selected) the various information input (or selected) from the client terminal 115 in a GET / POST method.

According to an exemplary embodiment of the present invention, when the client terminal 115 is a wired terminal to which a communication channel is connected through a TCP / IP based wired communication network, the web interface unit 200 may communicate with the client terminal 115 and TCP / IP. A communication channel is connected and managed through an IP-based HTTP protocol, and a Hyper-Text Markup Language (HTML) compatible document (eg, * .htm, * .asp, *.) To the client terminal 115 through the communication channel. xml) interface to provide a web page, or interface so that the information input from the client terminal 115 is received in a GET / POST method.

According to another exemplary embodiment of the present invention, when the client terminal 115 is a wireless terminal in which a communication channel is connected through a CDMA / WCDMA based wireless communication network, the web interface unit 200 may communicate with the client terminal 115 and CDMA. Connect and manage a communication channel through an HTTP compatible protocol (eg, WAP (Wireless Application Protocol) or ME (Mobile Explorer), etc.) corresponding to the WCDMA-based wireless Internet protocol, and the client terminal 115 through the communication channel. It is preferable to interface so that a web page in the form of an HTML compatible document (eg, * .wml, * .htm) is provided, or the information input from the client terminal 115 is received in a GET / POST manner. .

According to another exemplary embodiment of the present invention, when the client terminal 115 is a wireless terminal in which a communication channel is connected through an IEEE 802.16 based wireless communication network, the web interface unit 200 is connected to the client terminal 115 and the IEEE. A communication channel is connected and managed through an HTTP compatible protocol corresponding to an 802.16x based wireless Internet protocol, and an HTML compatible document (eg, * .htm, * .asp, *. xml) interface to provide a web page, or interface so that the information input from the client terminal 115 is received in a GET / POST method.

Referring to FIG. 2, when the web server 100 accesses the web server 100 (or a string registration request) from the client terminal 115 through the web interface unit 200, the web page operation data ( Or a web page operating unit 205 (or web page operating unit) for generating (or extracting) a web page to be provided to the client terminal 115 based on the bulletin board operating data) and the web page operating unit 205. A character string registration interface for registering a character string (or content) selected by the client among the character strings (or contents) included in the web page provided to the client terminal 115 in the generated (or extracted) web page. And an interface providing unit 210 (or an interface providing unit) including the web page operating unit 205 and the web interface unit 200. Will be a web page the generated (or extracted), characterized in that the treatment to be provided to the client terminal 115.

When the client terminal 115 accesses the web server 100 through the web interface unit 200 or requests a character string registration to the web server 100, the web page operating unit 205 performs the web server. 100 confirms the web page link to be provided to the client terminal 115 in response to the connection (or string registration request), and corresponds to the confirmed web page link from the web page operation data (or bulletin board operation data). Identifying a web page source and web content for generating (or extracting) a web page, and generating (or extracting) a web page to be provided to the client terminal 115 using the identified web page source and web content It is characterized by.

When the web page operating unit 205 generates (or extracts) a web page to be provided to the client terminal 115, when the generated web page is a web page for registering the character string, the interface The providing unit 210 may be configured to include the string registration interface on the web page to be provided to the client terminal 115 in connection with the web page operation unit 205.

According to an embodiment of the present invention, the string registration interface is included in the web page through a pointer input device (eg, a mouse input device, a touch pad input device, a touch screen input device, etc.) provided in the client terminal 115. It is preferable to include a user interface for selecting the string data (or content) contained in a specific position of the selected string, further comprising a user interface for inputting the question / answer information or comment information for the selected string data Preferably, it comprises a user interface for selecting content included in the web page in addition to the character string included in the web page according to the intention of the skilled person, and input question / answer information or comment information for the selected content. It is desirable to .

According to an exemplary embodiment of the present invention, the string registration interface may include a first string on a string (or content) included in a web page provided with a pointer of a pointer input device provided in the client terminal 115 to the client terminal 115. After the position is located, the user interface for displaying the area of the character string dragged from the first position to the second position (for example, moving the pointer position while pressing (or clicking) the selection button of the point input device) as the character string selection position. It is preferable to comprise.

Alternatively, the character string registration interface is located after a pointer of a pointer input device provided in the client terminal 115 is located at a specific position on a character string (or content) included in a web page provided to the client terminal 115. Add the string selection menu to the pop-up menu outputted by the menu output button input (or click) of the point input device at the position, and select (or click) the string selection menu to recall the specific position. It is preferable to include a user interface for displaying the string selection position.

Alternatively, the character string registration interface includes a character string selection icon (or button) in a predetermined area near (or inside) an area where the content is output on the web page provided to the client terminal 115, and is provided with a pointer provided in the terminal. When the character string selection icon (or button) is selected (or clicked) through an input device, the pointer is converted into a character string registration pointer, and a character string (or clicked) is selected (or clicked) through the character string registration pointer. And a user interface for displaying a specific region on the content) as the character string selection position.

Alternatively, the string registration interface may overlap and output a string selection icon (or button) in a predetermined region near (or inside) an area where the content is output on a web page provided to the client terminal 115, and output the When the character string selection icon (or button) is dragged through a pointer of a pointer input device included in the client terminal 115 and dropped on a specific area on the content, the character string selection icon (or button) is dropped. It is preferable to include a user interface for displaying a specific region of the image to the character string selection position.

Alternatively, the string registration interface is included in the content when the content included in the web page includes one or more objects that can be selected through a pointer input device included in the client terminal 115. And a user interface for displaying the object selected through the pointer input device as the string selection position among the plurality of objects.

According to an embodiment of the present invention, the string registration interface is displayed after a string selection position is displayed on one of the strings (or contents) of the strings (or contents) included in the web page, and then near (or inside) the string selection positions. ) Caret for popping up and outputting a user interface for inputting question / answer information or comment information in a certain area, or inputting the question / answer information or comment information to a bulletin board (eg, a comment board) provided in the web page. It is preferable to move and assign or to output a bulletin board (for example, a question / answer bulletin board or a separate page for outputting a question / answer) associated with the web page, and to assign a caret to the bulletin board entry area. .

The string registration interface may further include a user interface for setting a question attribute (eg, a public attribute, a private attribute, a conditional disclosure attribute for a website operator (or a specific responder)) for the question / answer information or comment information. It is preferable to comprise.

According to an embodiment of the present invention, the string registration interface is integrated with one of the string selection display interface on the string-based advertisement system shown in FIG. 7 and provided to the client terminal 115. It is apparent that the character string registration interface and the character string selection and display interface shown in Fig. 7 are merely a distinction in names according to the client selection character string registration function and the character string display function.

According to an exemplary embodiment of the present invention, the client terminal 115 provided with the webpage including the string registration interface may include string data included in a specific position among strings included in the webpage through the string registration interface. Or contents), and transmits the selected character string data and character string selection position information (or user display (or marking) region information) to the web server 100 through a GET / POST method.

According to another exemplary embodiment of the present invention, the client terminal 115 provided with the webpage including the string registration interface may select a content included in a specific position among the contents included in the webpage through the string registration interface. Select and transmit the selected content information to the web server 100 through a GET / POST method.

Referring to FIG. 2 according to an embodiment of the present invention, the web server 100 selects string data from the client terminal 115 through the string registration interface, and selects the selected string data and string selection position information ( Or information display unit 215 which receives the character string data and the character string selection position information (or user indication (or marking) region information) in association with the web interface unit 200 when the user display (or marking region region information) is transmitted. (Or information receiving means) and a character string register 220 (or character string registration means) for registering the received character string data and character string selection position information (or user display (or marking) area information). It is done.

The client terminal 115 selects string data included in a specific position among strings included in the webpage through the string registration interface, and selects the selected string data and string selection position information (or user display (or marking) area). Information) through the GET / POST method, the information receiver 215 receives the string data and string selection position information (or user display (or marking) area information) in cooperation with the web interface 200. Characterized in that.

When the string data and the string selection position information (or user display (or marking) area information) are received through the information receiving unit 215, the string registration unit 220 receives the received string data and the string selection position information (or And user information (or marking) area information) to be included in a web page to be provided to one or more client terminals 115 accessing the web server 100.

According to an exemplary embodiment of the present invention, the string registration unit 220 stores the web page information in which the string data is selected, the received string data and string selection position information (or user display (or marking) area information) in association with each other. By storing in the medium 245, when the string data (or content) is provided to the one or more client terminals 115 accessing the web server 100, the selected web page, the received of the string data on the web page A string selection mark that matches the string data and indicates that the string data corresponding to the string selection position information (or user display (or marking) area information) is a client selection string registered through the string registration system shown in FIG. It characterized in that the processing to output the interface.

According to another exemplary embodiment of the present invention, the character string registration unit 220 matches the received character string data, and the character string data corresponding to the character string selection position information (or user display (or marking) area information) is viewed. Generating a tag string and a script for processing to output to the web page a string selection display interface indicating that the client selection string is registered through the string registration system shown in 2; One or more client terminals connecting to the web server 100 by processing the data to be stored on the web document corresponding to the web page in association with the string data corresponding to the information (or user display (or marking) area information). 115) providing a web page with the string data (or content) selected Character string data corresponding to the received character string data among the character string data on the web page and corresponding to the character string selection position information (or user display (or marking) area information) is transmitted through the character string registration system shown in FIG. And outputs a string selection display interface indicating that the client selection string is a registered client selection string.

According to another exemplary embodiment of the present invention, the character string registration unit 220 matches the received character string data, and the character string data corresponding to the character string selection position information (or user display (or marking) area information) is viewed. Web page content (e.g., a flash file and an XML code) for outputting a string selection display interface indicating the client selection string registered through the string registration system shown in FIG. 2 to the web page, and generating the web By storing page content in the web content (or storing the content in the storage medium 245), the web in which the string data (or content) is selected by one or more client terminals 115 accessing the web server 100. When providing a page, the character string is matched with the received character string data among the character string data on the web page, and the character Processing to output a string selection display interface indicating that the string data corresponding to the selection position information (or user display (or marking) area information) is a client selection string registered through the string registration system shown in FIG. It is done.

Referring to FIG. 2 according to another embodiment of the present invention, the web server 100 selects any one of contents included in the web page through the string registration interface in the client terminal 115, and When the selected content information is transmitted, the information receiving unit 215 (or information receiving unit) for receiving the content information in association with the web interface unit 200 and the content registration unit 225 for registering the received content information. (Or a content registration means).

When the client terminal 115 selects a content included in a specific position among contents included in the web page through the string registration interface and transmits the selected content information through a GET / POST method, the information receiver 215. ) Is characterized in that for receiving the content information in association with the web interface unit (200).

When the content information is received through the information receiving unit 215, the string registration unit 220 provides the web to be provided to one or more client terminals 115 accessing the web server 100 after the received content information. It is characterized by registering to be included in the page to provide.

According to an embodiment of the present invention, the content registration unit 225 stores the content on the storage medium 245 in association with the selected web page information and the received content information, and then accesses the web server 100. When providing the web page with the string data (or content) selected to the one or more client terminals 115, the content corresponding to the received content information among the contents on the web page is displayed through the string registration system shown in FIG. 2. And outputs a string selection display interface indicating that the registered client selection content is output.

According to another embodiment of the present invention, the content registration unit 225 is a string selection display interface indicating that the content corresponding to the received content information is a client selected content registered through the string registration system shown in FIG. Generating a tag string and a script for processing the output to the web page, and processing the generated tag string and the script to be stored in a web document corresponding to the web page in association with the content information. When providing the web page in which the character string data (or content) is selected to one or more client terminals 115 accessing 100, the content corresponding to the received content information among the contents on the web page is shown in FIG. 2. Indicates that the client selected content is registered through the string registration system. It is characterized in that the handle so that the string select display output interface.

According to another exemplary embodiment of the present invention, the content registration unit 225 displays a string selection indicating that the content corresponding to the received content information is client selected content registered through the string registration system shown in FIG. By generating web page content (e.g., flash file and XML code) for outputting the interface to the web page, storing the generated web page content in the web content and storing (or storing in the storage medium 245) Then, when providing the web page selected the string data (or content) to the one or more client terminals 115 accessing the web server 100, the content corresponding to the received content information of the content on the web page is A string line indicating that the client is selected content registered through the string registration system shown in FIG. And process the tag display interface to be output.

Referring to FIG. 2, the web server 100 inputs question / answer information or comment information corresponding to the selected string data (or content) through the string registration interface at the client terminal 115, and inputs the input. When the question / answer information or comment information is transmitted, an information receiving unit 215 (or information receiving means) for receiving the question / answer information or comment information in association with the web interface unit 200, and the received question And / or information registration unit 230 (or information registration means) for registering / response information or comment information in association with the selected character string data (or content).

When the client terminal 115 inputs question / answer information or comment information corresponding to the selected string data (or content) through the string registration interface, and transmits the input question / answer information or comment information, the The information receiver 215 may receive the question / answer information or the comment information in association with the web interface 200.

When the question / answer information or comment information corresponding to the selected character string data (or content) is received through the information receiver 215, the information register 230 forwards the received question / answer information or comment information. Characterized in that it is registered to be output in conjunction with the string data (or content) included in the web page to be provided to the one or more client terminal 115 to access the web server 100.

According to an exemplary embodiment of the present invention, the information register 230 stores a storage medium by linking string data (or content information) corresponding to the question / answer information or comment information with the received question / answer information or comment information. By storing the character string data (or contents) in the selected web page to the one or more client terminals 115 accessing the web server 100, the character string is selected. The question / answer information or comment information is output through the information display interface associated with the display interface.

According to another exemplary embodiment of the present invention, the information registration unit 230 registers string data (or content) corresponding to the received question / answer information or comment information through the string registration system shown in FIG. Process to output an information display interface associated with the string selection display interface on a web page including a string selection display interface indicating client selection string data (or content), and answer the question / answer through the information display interface. Generating a tag string and script for displaying information or comment information, and processing the generated tag string and script to be stored on a web document corresponding to the web page in association with the question / answer information or comment information At least one class that accesses the web server 100. When the string data (or content) is provided to the client terminal 115 including a string selection display interface on the selected web page, the question / answer information or comment information is displayed through an information display interface associated with the string selection display interface. Characterized in that the processing to be output.

According to another exemplary embodiment of the present invention, the information registration unit 230 registers string data (or content) corresponding to the received question / answer information or comment information through the string registration system shown in FIG. Process to output an information display interface associated with the string selection display interface on a web page including a string selection display interface indicating that the selected client selection string data (or content) is present, and answer the question / answer through the information display interface. By generating web page content processing to display information or comment information, and storing the generated web page content in the web content (or stored in the storage medium 245), and then to the web server 100 The character string data (or content) is selected to one or more client terminals 115 to be connected. When the selected webpage is provided with a string selection display interface, the question / answer information or comment information is output through the information display interface associated with the string selection display interface.

Referring to FIG. 2, when registering the question / answer information or comment information received through the information receiving unit 215, the web server 100 includes the question / answer information or comment information in the web page (or The bulletin board register 235 (or bulletin board registration means) for registering as post data of a bulletin board (eg, a comment board or a question / answer board) and the question / answer information or comment information, and the client terminal 115. It is characterized in that it is provided with a bulletin board output unit 240 (or bulletin board output means) for processing to be output to the bulletin board area included in the web page.

When registering question / answer information or comment information received through the information receiving unit 215, the bulletin board registration unit 235 includes a bulletin board (eg, a comment board) including the question / answer information or comment information in the web page, Or as a post data of a bulletin board (for example, a question / answer bulletin board or a separate page for outputting a question / answer) associated with the web page.

When a bulletin board that outputs a post corresponding to the question / answer information or comment information is included in the web page provided to the client terminal 115, the bulletin board output unit 240 is registered by the bulletin board registration unit 235. Providing the question / answer information or comment information to the client terminal 115 to be output to the post output area of the bulletin board included in the web page.

3 is a diagram illustrating a string selection process in a web page by a client according to an embodiment of the present invention.

In more detail, FIG. 3 illustrates a request for one or more web pages by accessing the web server 100 shown in FIG. 2 using an HTTP-compatible protocol from a client terminal 115 having one or more browser programs. In step 100, the web page provided to the client terminal 115 is provided to the client terminal 115 including the string registration interface, and correspondingly, the string data is provided through the string registration interface at the client terminal 115. Selecting to transfer the selected string data and the string selection position information (or user display (or marking) area information) to the web server 100 to register, the general knowledge in the technical field to which the present invention belongs The character string in the web page by the client by referring to and / or modifying this figure. Would be able to infer a variety of exemplary methods for the chosen process, the present invention includes all embodiments in which the inference method, shall not be limited to the exemplary method shown in the figure 3.

For example, FIG. 3 illustrates the selection / registration process of the character string data included in the web page and the process of inputting / registering question / answer information or comment information corresponding to the character string data. The present invention is not limited thereto, and it is apparent that the selection / registration process of the string data and the input / registration of question / answer information or comment information corresponding to the string data may be performed through a separate process.

3, the client terminal 115 shown in FIG. 2 is referred to as " terminal " for convenience.

Referring to FIG. 3, the terminal accesses the web server 100 through a communication network, connects a communication channel through an HTTP compatible protocol (300), and links a web page to the web server 100 through the communication channel. Sending a request for one or more web pages (305), and correspondingly the web server 100 generates (or extracts) a web page corresponding to the web page link (310).

If the web page is not selected / registered in the web page when the web page is generated (or extracted) (315), the web server 100 displays the generated (or extracted) web page through the communication channel. The terminal transmits the output to the terminal (320), and then the terminal repeats the process of selecting (or clicking) any one or more webpage links included in the webpage and transmitting it to the web server 100.

On the other hand, when generating (or extracting) the web page, if the terminal provides a string registration interface for registering a string selected by the client among the strings included in the web page provided to the client terminal 115 through the web page ( 315), the web server 100 includes a string registration interface for registering a string selected by the client among the strings included in the web page provided to the client terminal 115 in the generated (or extracted) web page. In step 325, the web page including the string registration interface is transmitted to the terminal through the communication channel and output (330).

According to an embodiment of the present invention, the string registration interface is included in the web page through a pointer input device (eg, a mouse input device, a touch pad input device, a touch screen input device, etc.) provided in the client terminal 115. It is preferable to include a user interface for selecting the string data contained in a specific position of the selected string, further comprising a user interface for inputting the question / answer information or comment information for the selected string data, The user interface may further include a user interface for selecting content included in the web page in addition to the character string included in the web page and inputting question / answer information or comment information about the selected content. Do.

According to an embodiment of the present invention, the string registration interface may include a pointer of a pointer input device provided in the client terminal 115 located at a first position on a string included in a web page provided to the client terminal 115. And a user interface for displaying, as the character string selection position, an area dragged from the first position to the second position (for example, a pointer position is moved in a state of inputting (or clicking) a selection button of a point input device). desirable.

Alternatively, the character string registration interface is a pointer of a pointer input device provided in the client terminal 115 is located at a specific position on the character string included in the web page provided to the client terminal 115, and then a point is input at the specific position. Add the string selection menu to the pop-up menu outputted by the menu output button input (or click) of the device, and select (or click) the string selection menu to move the specific position to the string selection position. It is preferable to include a user interface for displaying.

Alternatively, the character string registration interface includes a character string selection icon (or button) in a predetermined area near (or inside) an area where the content is output on the web page provided to the client terminal 115, and is provided with a pointer provided in the terminal. When selecting (or clicking) the character string selection icon (or button) through a pointer of an input device, the pointer is converted into a character string registration pointer, and a specific character on the character string selected (or clicked) through the character string registration pointer. It is preferable to include a user interface for displaying an area to the character string selection position.

Alternatively, the string registration interface may overlap and output a string selection icon (or button) in a predetermined region near (or inside) an area where the content is output on a web page provided to the client terminal 115, and output the When the character string selection icon (or button) is dragged through a pointer of a pointer input device included in the client terminal 115 and dropped on a specific area on the content, the character string selection icon (or button) is dropped. It is preferable to include a user interface for displaying a specific region of the image to the character string selection position.

Alternatively, the string registration interface is included in the content when the content included in the web page includes one or more objects that can be selected through a pointer input device included in the client terminal 115. And a user interface for displaying the object selected through the pointer input device as the string selection position among the plurality of objects.

According to an embodiment of the present invention, the string registration interface is a question / answer to a predetermined area near (or inside) the string selection position after the string selection position is displayed on any one of the strings included in the web page Pops up and outputs a user interface for inputting information or comment information, or moves and assigns a caret for inputting the question / answer information or comment information to a bulletin board (eg, a comment board) provided in the webpage, or It is preferable to output a bulletin board (eg, a question / answer bulletin board or a separate page for outputting a question / answer) associated with the web page, and to assign a caret to a post input area of the bulletin board.

The string registration interface may further include a user interface for setting a question attribute (eg, a public attribute, a private attribute, a conditional disclosure attribute for a website operator (or a specific responder)) for the question / answer information or comment information. It is preferable to comprise.

Thereafter, the terminal checks whether the string data included in a specific position among the strings included in the webpage is selected through the string registration interface included in the webpage (335).

If the string data included in a specific position among the strings included in the web page is selected in the terminal, the terminal selects the string selection position information (or user) corresponding to the data in the character in which the string data is selected through the string registration interface. Display (or marking) area information) is checked (345).

In operation 350, the terminal checks whether question / answer information or comment information corresponding to the selected character string data is input through the character string registration interface.

If the question / answer information or comment information corresponding to the selected character string data is not input (355), the terminal selects the character string data and the character string selection position information (or user display (or marking) area information) selected through the character string registration interface. ) Is transmitted to the web server 100 through the communication channel (360), and correspondingly, the web server 100 transmits the string data and the string selection position information (or a user indication) from the terminal through the communication channel. (Or marking) area information (365), and in the future, when the string data is selected and provided to the one or more terminals accessing the web server 100, the received string among the string data on the web page. String data matching data and corresponding to the string selection position information (or user display (or marking) area information). The processor selects and outputs a string selection display interface indicating that the client selection string is registered through the string registration system shown in FIG. 2 (370).

According to an embodiment of the present invention, the web server 100 stores the web page information in which the string data is selected, the received string data and string selection position information (or user display (or marking) area information) in association with each other. By storing in the medium 245, when the string data is provided to the one or more client terminals 115 accessing the web server 100 selected web page, the received string data of the string data on the web page; A string selection display interface indicating that the string data corresponding to the string selection position information (or user display (or marking) area information) is a client selection string registered through the string registration system shown in FIG. It is characterized by processing as possible.

According to another exemplary embodiment of the present invention, the web server 100 is matched with the received string data, and the string data corresponding to the string selection position information (or user display (or marking) area information) is displayed in the drawing. Generating a tag string and a script for processing to output to the web page a string selection display interface indicating that the client selection string is registered through the string registration system shown in FIG. 2, and generating the generated tag string and script in the string selection position. One or more client terminals connecting to the web server 100 by processing the data to be stored on the web document corresponding to the web page in association with the string data corresponding to the information (or user display (or marking) area information). 115) when the string data is selected, the web page is provided. String data matching the received string data among the string data, and corresponding to the string selection position information (or user display (or marking) area information) is selected by the client registered through the string registration system shown in FIG. And processing to output a string selection display interface indicating that the string is a string.

According to another exemplary embodiment of the present invention, the web server 100 is matched with the received string data, and the string data corresponding to the string selection position information (or user display (or marking) area information) is read. Web page content (e.g., a flash file and an XML code) for outputting a string selection display interface indicating the client selection string registered through the string registration system shown in FIG. 2 to the web page, and generating the web When the page content is included in the web content and stored (or stored in the storage medium 245), the web page selected by the string data is then provided to one or more client terminals 115 accessing the web server 100. The character string selection position information is matched with the received character string data among the character string data on the webpage. Is characterized in that the string data is processed so that the output string select display interface indicating that the character string registration system to register the client with the string selection shown in the figure 2 corresponding to the user display (or marked) area information).

If question / answer information or comment information corresponding to the selected character string data is input (355), the terminal indicates that the character string is selected through the character string registration interface and character string selection position information (or user indication (or marking)). Area information) and question / answer information or comment information corresponding to the character string data are transmitted to the web server 100 through the communication channel (375).

4 is a diagram illustrating a process of registering string data selected by a client according to an embodiment of the present invention.

In more detail, FIG. 4 shows the character string data and character string selection position information (or user display (or marking) area information) selected through the character string registration interface in the client terminal 115 through the process shown in FIG. When the question / answer information or comment information corresponding to the string data is transmitted, the string data and the string selection position information (or user display (or marking) area information) and the question / Regarding the process of registering the answer information or comment information, those skilled in the art to which the present invention belongs, various implementations for the registration of the character string data selected by the client by referring to and / or modified in Figure 4 It will be appreciated that the method may be inferred, but the present invention includes all implementation methods inferred and It is not limited only to the implementation method shown in 4.

In the following figure 4, the client terminal 115 shown in FIG. 2 is referred to as " terminal "

Referring to FIG. 4, through the process shown in FIG. 3, the terminal corresponds to the string data selected through the string registration interface, string selection position information (or user display (or marking) area information), and the string data. When the question / answer information or comment information is transmitted, the web server 100 transmits the string data, the string selection position information (or user display (or marking) area information) and the question corresponding to the string data through a communication channel. Receiving the response information or the comment information (400), and providing the web page in which the string data (or content) is selected to at least one terminal accessing the web server 100 in the future, the string data on the web page Matches the received string data and corresponds to the string selection position information (or user display (or marking) area information) In operation 405, a string selection display interface indicating that the character string data is a client selection character string registered through the character string registration system shown in FIG. 2 is output.

According to an exemplary embodiment of the present invention, the web server 100 stores the content on the storage medium 245 in association with the selected web page information and the received content information, and then accesses the web server 100. When providing the selected web page to the one or more client terminals 115, the client selected content in which the content corresponding to the received content information of the content on the web page is registered through the character string registration system shown in FIG. Characterized in that it is characterized in that the processing to output a string selection display interface indicating that.

According to another exemplary embodiment of the present invention, the web server 100 displays a string selection display interface indicating that the content corresponding to the received content information is client selected content registered through the string registration system shown in FIG. Generating a tag string and a script for processing the output to the web page, and processing the generated tag string and the script to be stored in a web document corresponding to the web page in association with the content information. When providing the selected web page to the one or more client terminals 115 accessing 100, the content corresponding to the received content information among the contents on the web page is transmitted through the character string registration system shown in FIG. A string check mark to indicate that it is registered client selection content. Characterized in that the processing to output the interface.

According to another exemplary embodiment of the present invention, the web server 100 displays a string selection indicating that the content corresponding to the received content information is client selected content registered through the string registration system shown in FIG. By generating web page content (e.g., flash file and XML code) for outputting the interface to the web page, storing the generated web page content in the web content and storing (or storing in the storage medium 245) Then, when providing the selected web page to the one or more client terminal 115 accessing the web server 100, the content corresponding to the received content information of the content on the web page is shown in Figure 2 The string selection display interface indicates that this is client selected content registered through the string registration system. It characterized in that the processing to be output.

If the selected string data is registered through the string registration interface (410), the web server 100 registers the question / answer information or the comment information to be output through the information display interface associated with the string selection display interface. (415).

According to an exemplary embodiment of the present invention, the web server 100 stores the string data corresponding to the question / answer information or comment information and the received question / answer information or comment information in a storage medium 245. Thereafter, when the string data is provided to the one or more client terminals 115 accessing the web server 100 including the string selection display interface on the selected web page, the information display interface associated with the string selection display interface is provided. It characterized in that the processing to output the question / answer information or comment information through.

According to another exemplary embodiment of the present invention, the web server 100 may include client selection string data in which string data corresponding to the received question / answer information or comment information is registered through the string registration system shown in FIG. Process to output the information display interface associated with the string selection display interface on a web page including the text selection display interface indicating that the message is displayed, and display the question / answer information or the comment information through the information display interface. Generating a tag string and a script, and processing the generated tag string and script to be stored in a web document corresponding to the web page in association with the question / answer information or comment information, and then the web server 100. The door to one or more client terminals 115 to access the door. Through a column of data is associated with a service when the string select display interface to the selected web page contains the string select display interface, information display interface, it characterized in that the handle so that the question / answer information or comment information is output.

According to another exemplary embodiment of the present invention, the web server 100 includes a client selection string in which string data corresponding to the received question / answer information or comment information is registered through the string registration system shown in FIG. Process to output an information display interface associated with the string selection display interface on a web page including a string selection display interface indicating data; and display the question / answer information or comment information through the information display interface. One or more client terminals 115 for generating web page content and storing the generated web page content in the web content (or storing the content in the storage medium 245) and then accessing the web server 100. String selection display interface on the web page where the string data is selected. When provided, including a switch, via the information display interfaces associated with the string select display interface characterized in that the handle so that the question / answer information or comment information is output.

If question / answer information or comment information is registered (420), the web server 100 registers the question / answer information or comment information as post data of a bulletin board included in (or linked to) the webpage (425). ).

If a bulletin board (for example, a comment board) is included in the current web page provided to the terminal (430), the web server 100 transmits the registered question / answer information or comment information of the bulletin board included in the current web page. After processing the post data, it is transmitted to the terminal and processed to be output on the bulletin board (435).

5 is a diagram illustrating a content selection / registration process in a web page by a client according to an embodiment of the present invention.

In more detail, FIG. 5 illustrates a web server requesting one or more web pages by accessing the web server 100 shown in FIG. 2 using an HTTP-compatible protocol from a client terminal 115 having one or more browser programs. In operation 100, the web page provided to the client terminal 115 is provided to the client terminal 115 including the string registration interface, and correspondingly, the content is transmitted through the string registration interface at the client terminal 115. This is a process of selecting and transmitting the selected content information to the web server 100, and a person having ordinary knowledge in the technical field to which the present invention pertains may refer to and / or modify this client to modify the client. It will be possible to infer various implementation methods for the content selection / registration process in the web page by the present invention, It includes all embodiments in which the inference method, shall not be limited to the exemplary method shown in the figure 5.

For example, FIG. 5 illustrates the selection / registration process of content included in a webpage and the process of inputting / registering question / answer information or comment information corresponding to the content, but the present invention is limited thereto. It should be clear that the selection / registration process of the contents and the process of inputting / registering question / answer information or comment information corresponding to the contents may be performed through separate processes.

In the following, the client terminal 115 shown in FIG. 2 is referred to as " terminal "

Referring to FIG. 5, the terminal accesses the web server 100 through a communication network, connects a communication channel through an HTTP compatible protocol (500), and links a web page to the web server 100 through the communication channel. Requesting one or more webpages by sending a request (505), and correspondingly, the web server 100 generates (or extracts) a webpage corresponding to the webpage link (510).

If the web page is not selected / registered in the content generated in the web page (or extracted) (515), the web server 100 generates the generated (or extracted) web page through the communication channel After transmitting to the terminal (520), the terminal repeats the process of selecting (or clicking) any one or more web page links included in the web page and transmitting it to the web server (100).

On the other hand, if the web page is generated (or extracted), the terminal provides a character string registration interface for registering the content selected by the client among the contents included in the web page provided to the client terminal 115 through the web page ( 515), the web server 100 includes a string registration interface that registers the content selected by the client among the contents included in the web page provided to the client terminal 115 to the generated (or extracted) web page. In operation 525, the web page including the string registration interface is transmitted to the terminal and output through the communication channel in operation 530.

According to an embodiment of the present invention, the string registration interface is included in the web page through a pointer input device (eg, a mouse input device, a touch pad input device, a touch screen input device, etc.) provided in the client terminal 115. It is preferable to include a user interface for selecting a content included in a specific location of the selected content, and further comprises a user interface for inputting the question / answer information or comment information for the selected content, The user interface may further include a user interface for selecting content included in the webpage in addition to the content included in the webpage, and inputting question / answer information or comment information about the selected content.

According to an embodiment of the present invention, the string registration interface may include a pointer of a pointer input device provided in the client terminal 115 located at a first position on content included in a webpage provided to the client terminal 115. And a user interface configured to display, as the content selection position, an area dragged from the first position to the second position (for example, a pointer position is moved in a state of inputting (or clicking) a selection button of a point input device). desirable.

Alternatively, the character string registration interface is a pointer of the pointer input device provided in the client terminal 115 is located at a specific position on the content included in the web page provided to the client terminal 115, and then a point is input at the specific position. By adding a content selection menu to a pop-up menu outputted by a menu output button input (or clicking) of a device, and selecting (or clicking) the content selection menu, the specific position is moved to the content selection position. It is preferable to include a user interface for displaying.

Alternatively, the string registration interface may include a content selection icon (or button) in a predetermined region near (or inside) an area where the content is output on the web page provided to the client terminal 115, and the pointer provided in the terminal. When selecting (or clicking) the content selection icon (or button) through a pointer of an input device, the pointer is converted into a content registration pointer, and a specific area on the content selected (or clicked) through the content registration pointer. It is preferable to include a user interface for displaying to the content selection position.

Alternatively, the string registration interface may overlap and output a content selection icon (or button) in a predetermined area near (or inside) an area where the content is output on the web page provided to the client terminal 115, and output the overlapped content selection icon (or button). When the content selection icon (or button) is dragged to a specific area on the content by dragging the content selection icon (or button) through a pointer of a pointer input device included in the client terminal 115, the content of which the content selection icon (or button) is dropped. And a user interface for displaying a specific area of the image as the content selection position.

Alternatively, the string registration interface is included in the content when the content included in the web page includes one or more objects that can be selected through a pointer input device included in the client terminal 115. It is preferable to include a user interface for displaying the object selected through the pointer input device of the plurality of objects to the content selection position.

According to an embodiment of the present invention, the character string registration interface, after the content selection position is displayed on any one of the contents included in the web page, the question / answer information in a predetermined region near (or inside) the content selection position Or pops up and outputs a user interface for inputting comment information, or moves and assigns a caret for inputting the question / answer information or comment information to a bulletin board (eg, a comment board) provided in the web page, or It is preferable to output a bulletin board (eg, a question / answer bulletin board or a separate page for outputting a question / answer) associated with a web page, and to assign a caret to a post input area of the bulletin board.

The string registration interface may further include a user interface for setting a question attribute (eg, a public attribute, a private attribute, a conditional disclosure attribute for a website operator (or a specific responder)) for the question / answer information or comment information. It is preferable to comprise.

Thereafter, the terminal checks whether the content included in a specific position is selected from among contents included in the web page through the character string registration interface included in the web page (535).

If the content selected at a specific location among the contents included in the web page is selected in the terminal, the terminal checks the content information corresponding to the data in the selected text through the character string registration interface (545).

In operation 550, the terminal determines whether question / answer information or comment information corresponding to the selected content is input through the string registration interface.

If the question / answer information or comment information corresponding to the selected content is not input (555), the terminal transmits the selected content information through the string registration interface to the web server 100 through the communication channel ( 560, correspondingly, the web server 100 receives the content information from the terminal through the communication channel (565), and then the content is selected as one or more terminals accessing the web server 100. When providing a web page, a string selection display interface that matches the received content among the contents on the web page, and indicates that the content corresponding to the content information is client selected content registered through the string registration system shown in FIG. Is processed to be output and registered (570).

According to the exemplary embodiment of the present invention, the web server 100 stores the content on the storage medium 245 in association with the selected web page information and the received content information, and then accesses the web server 100. When providing the selected web page to the one or more client terminals 115, the client selected content in which the content corresponding to the received content information of the content on the web page is registered through the character string registration system shown in FIG. Characterized in that it is characterized in that the processing to output a string selection display interface indicating that.

According to another exemplary embodiment of the present invention, the web server 100 displays a string selection display interface indicating that the content corresponding to the received content information is client selected content registered through the string registration system shown in FIG. Generating a tag string and a script for processing the output to the web page, and processing the generated tag string and the script to be stored in a web document corresponding to the web page in association with the content information. When providing the selected web page to the one or more client terminals 115 accessing 100, the content corresponding to the received content information among the contents on the web page is transmitted through the character string registration system shown in FIG. A string check mark to indicate that it is registered client selection content. Characterized in that the processing to output the interface.

According to another exemplary embodiment of the present invention, the web server 100 displays a string selection indicating that the content corresponding to the received content information is client selected content registered through the string registration system shown in FIG. By generating web page content (e.g., flash file and XML code) for outputting the interface to the web page, storing the generated web page content in the web content and storing (or storing in the storage medium 245) Then, when providing the selected web page to the one or more client terminal 115 accessing the web server 100, the content corresponding to the received content information of the content on the web page is shown in Figure 2 The string selection display interface indicates that this is client selected content registered through the string registration system. It characterized in that the processing to be output.

If the question / answer information or comment information corresponding to the selected content is input (555), the terminal selects the content information selected through the string registration interface and the question / answer information input corresponding to the content or The comment information is transmitted to the web server 100 through the communication channel (575).

6 is a diagram illustrating a content registration process selected by a client according to an embodiment of the present invention.

In more detail, FIG. 6 illustrates that when the client terminal 115 transmits selected content information and question / answer information or comment information corresponding to the content through the string registration interface through the process illustrated in FIG. The process of registering the content information and the question / answer information or the comment information in the web server 100 shown in FIG. 2, and a person having ordinary knowledge in the art to which the present invention pertains, FIG. Although various implementation methods for content registration selected by the client may be inferred by reference and / or modification, the present invention includes all the implementation methods inferred and is not limited to the implementation method shown in FIG. .

In the following Figure 6, the client terminal 115 shown in Figure 2 is referred to as "terminal" for convenience.

Referring to FIG. 6, when the terminal transmits content information selected through the string registration interface and question / answer information or comment information corresponding to the content through the process illustrated in FIG. 5, the web server 100. Receives the content information and question / answer information or comment information corresponding to the content through a communication channel (600), and provides the web page with the content selected to one or more terminals that access the web server 100 in the future. In operation 605, a string selection display interface indicating that the content corresponding to the received content information among the contents on the web page is the client selection content registered through the string registration system shown in FIG. ).

According to an exemplary embodiment of the present invention, the web server 100 stores the selected web page information and the received content information in a storage medium 245 in association with the selected content, and then stores the stored information in the web server 100. When providing the selected web page to the one or more client terminals 115 to access, selecting the client registered the content corresponding to the received content information of the content on the web page through the string registration system shown in FIG. And processing to output a string selection display interface indicating content.

According to another exemplary embodiment of the present invention, the web server 100 displays a string selection display interface indicating that the content corresponding to the received content information is client selected content registered through the string registration system shown in FIG. Generating a tag string and a script for processing the output to the web page, and processing the generated tag string and the script to be stored in a web document corresponding to the web page in association with the content information. When providing the selected web page to the one or more client terminals 115 accessing 100, the content corresponding to the received content information among the contents on the web page is transmitted through the character string registration system shown in FIG. A string check mark to indicate that it is registered client selection content. Characterized in that the processing to output the interface.

According to another exemplary embodiment of the present invention, the web server 100 displays a string selection indicating that the content corresponding to the received content information is client selected content registered through the string registration system shown in FIG. By generating web page content (e.g., flash file and XML code) for outputting the interface to the web page, storing the generated web page content in the web content and storing (or storing in the storage medium 245) Then, when providing the selected web page to the one or more client terminal 115 accessing the web server 100, the content corresponding to the received content information of the content on the web page is shown in Figure 2 The string selection display interface indicates that this is client selected content registered through the string registration system. It characterized in that the processing to be output.

If the selected content is registered through the string registration interface (610), the web server 100 registers the question / answer information or the comment information to be output through the information display interface associated with the string selection display interface ( 615).

According to an exemplary embodiment of the present invention, the web server 100 stores content information corresponding to the question / answer information or comment information and the received question / answer information or comment information in a storage medium 245. Thereafter, when the content is provided to the one or more client terminals 115 accessing the web server 100 including the string selection display interface on the selected web page, the information display interface associated with the string selection display interface is provided. And process the output of the question / answer information or comment information.

According to another exemplary embodiment of the present invention, the web server 100 indicates that the content corresponding to the received question / answer information or comment information is client selected content registered through the string registration system shown in FIG. A tag string for processing to output an information display interface associated with the string selection display interface on a web page including the string selection display interface, and to display the question / answer information or comment information through the information display interface. And generating a script, and processing the generated tag string and script to be stored in a web document corresponding to the web page in association with the question / answer information or comment information, thereby accessing the web server 100. Web with the content selected to one or more client terminals 115 When the page includes the string selection display interface, the question / answer information or the comment information is output through the information display interface associated with the string selection display interface.

According to another exemplary embodiment of the present invention, the web server 100 indicates that the content corresponding to the received question / answer information or comment information is client selected content registered through the string registration system shown in FIG. A web for processing to output an information display interface associated with the string selection display interface on a web page including a string selection display interface to be displayed, and to display the question / answer information or comment information through the information display interface; By generating page content and storing the generated webpage content in the web content (or storing the content in the storage medium 245), the web page content is then transferred to one or more client terminals 115 accessing the web server 100. Provide a string selection display interface on the selected web page. , Characterized in that the handle so that the question / answer information or comment information is output via a display interface information associated with the selected character string display interface.

If question / answer information or comment information is registered (620), the web server 100 registers the question / answer information or comment information as post data of the bulletin board included (or linked) in the web page (625). ).

If a bulletin board (eg, a comment board) is included in the current web page provided to the terminal (630), the web server 100 transmits the registered question / answer information or comment information of the bulletin board included in the current web page. After processing the post data, it is transmitted to the terminal and processed to be output on the bulletin board (635).

7 illustrates a client selection string based advertisement system according to an embodiment of the present invention.

In more detail, FIG. 7 shows that the client (= user, website visitor) is connected to the web server 100 using a Hyper-Text Transfer Protocol (HTTP) compatible protocol in a client terminal 115 having one or more browser programs. When requesting a web page by accessing, when the web server 100 includes one or more character string data (or contents) selected / registered through the character string registration system shown in FIG. A string selection display interface for displaying a client selection string (or content) selected through the string registration system shown in FIG. 2 is provided to the client terminal 115 in a corresponding string selection position (or content position) on the web page. Words included in the character string data (or content) selected through the character string registration system shown in FIG. Identifying and extracting keyword (or context) information in a string including an index word) and including advertisement data matching the keyword (or context) information in the identified and extracted string in a predetermined region on the web page. As a system configuration for processing to be provided to 115, those skilled in the art to which the present invention pertains, various aspects of the client selection string-based advertising system configuration by referring to and / or modifying the present figure 7 Although the implementation method may be inferred, the present invention includes all the implementation methods inferred above and is not limited to the implementation method shown in FIG.

Referring to FIG. 7 according to an embodiment of the present invention, the client selection string-based advertisement system includes one or more browser programs, the client terminal 115 connected to a communication network through the browser program, and the communication network. One that is connected to the client terminal 115 and is selected / registered through the character string registration system shown in FIG. 2 to the requested web page when the client terminal 115 accesses the web page through the communication network. If the above string data (or content) is included, a corresponding string selection position (or content) on the web page is displayed on a string selection display interface for displaying a client selection string (or content) selected through the string registration system shown in FIG. Location) and provide it to the client terminal 115 However, through the string registration system shown in FIG. 2, the keyword (or context) information in the string including the word (or index word) included in the selected string data (or content) is identified and extracted, and the identified and extracted And a web server 100 for processing the advertisement data matching the keyword (or context) information in the text string to be provided to the client terminal 115 in a predetermined area on the web page.

However, in FIG. 7, the web server 100 is illustrated as being formed in one server form for convenience. However, the present invention is not limited thereto, and the web server 100 includes two or more server groups for each component. It is possible to be carried out in the form, the present invention is characterized in that it comprises all the possible inference method.

The client terminal 115 is a wired communication network based on Transmission Control Protocol / Internet Protocol (TCP / IP) (eg, Asymmetric Digital Subscriber Line (ADSL) / Very High-data Rate Digital Subscriber Line (VDSL), cable communication network). A mobile communication terminal including at least one wired terminal including a desktop computer or a laptop connected to the web server 100 or connected to a code division multiple access (CDMA) based mobile communication network, or IEEE 802.16 IP-TV comprising at least one or more wireless terminals including at least one or more portable Internet terminals connected to x-based high-speed wireless Internet, or two-way communication through any one of the wired or wireless communication network or At least one TV device (not shown) including at least one digital TV or DMB W, and characterized in that formed, characterized in that obtained by having a browser program for outputting to receive the Web pages that contain the string select display interface to display the client selected string (or content).

Persons of ordinary skill in the art to which the present invention pertains know the technical features of the client terminal 115 including at least one of the wired terminal, the wireless terminal, or the TV device (not shown). Detailed description thereof will be omitted for convenience.

According to an embodiment of the present invention, the web server 100 includes web page operation data including one or more web page sources and web contents for generating (or extracting) a web page to be provided to the client terminal 115. And a database storing bulletin board operation data including post data on the bulletin board included in (or linked to) the web page, wherein the database is a database management associated with the web server 100. It is characterized in that provided in the system (Database Management System; DBMS).

According to an exemplary embodiment of the present invention, the web page source included in the web page operation data may include one or more tag strings for generating a web page to be provided from the web server 100 to the client terminal 115. Tag string), one or more scripts to be included in the web page, and one or more information contents corresponding to the web page contents. In this case, the web page provided to the client terminal 115 includes the tag. It is preferably generated by combining a string (or a combination of tag strings).

According to another exemplary embodiment of the present invention, a web page source included in the web page operation data may include a web document source file corresponding to a web page to be provided from the web server 100 to the client terminal 115 (eg, , A web document source file including one or more tag strings and scripts and information content corresponding to the web page content. In this case, the web page provided to the client terminal 115 may include one or more web pages. Document source files (e.g., web pages without frames, one web document source file, or, for web pages consisting of two or more frames, one frame web document source file and two or more web document sources corresponding to each frame). File).

In addition, when the web content included in the webpage operation data includes a tag string linking one or more contents (for example, text content, image content, sound content, and multimedia content) among tag strings included in the webpage. And one or more text contents, image contents, sound contents, and multimedia contents corresponding to a tag string linking the contents.

According to an embodiment of the present invention, the web content preferably comprises one or more character string data and content.

Here, the character string data is character string data corresponding to the contents of the web page output on the web page, and the character string data includes one or more words (or index words).

The content may include image content output in association with web page content output on the web page, video content including audio data and video data, and object content including one or more objects (eg, chart content). It is preferable to include one or more).

The post data included in the bulletin board operation data is a post registered in the bulletin board (eg, a comment bulletin board) included in the web page from the client terminal 115, or is associated with the web page from the client terminal 115. String data corresponding to a post registered on a bulletin board (or provided on the website) (eg, a visitor bulletin board, a general bulletin board, a question / answer bulletin board, a community bulletin board, etc.), or string data corresponding to the post and one or more contents. (Eg, text content, image content, sound content, multimedia content).

Referring to FIG. 7, the web server 100 provides a web page to the client terminal 115 using an HTTP compatible protocol corresponding to the communication network, or based on a web page provided to the client terminal 115. It is characterized in that it comprises a web interface unit 700 for connecting and managing a web interface for receiving (or selected) a variety of information input from the client terminal 115 in a GET / POST method.

According to an embodiment of the present invention, when the client terminal 115 is a wired terminal to which a communication channel is connected through a TCP / IP based wired communication network, the web interface unit 700 may communicate with the client terminal 115 and TCP / A communication channel is connected and managed through an IP-based HTTP protocol, and a Hyper-Text Markup Language (HTML) compatible document (eg, * .htm, * .asp, * .xml) to the client terminal 115 through the communication channel. It is preferable to interface so that a web page of a form of) is provided or to receive information input from the client terminal 115 in a GET / POST manner.

According to another exemplary embodiment of the present invention, when the client terminal 115 is a wireless terminal in which a communication channel is connected through a CDMA / WCDMA based wireless communication network, the web interface unit 700 may communicate with the client terminal 115 and CDMA. Connect and manage a communication channel through an HTTP compatible protocol (eg, WAP (Wireless Application Protocol) or ME (Mobile Explorer), etc.) corresponding to the WCDMA-based wireless Internet protocol, and the client terminal 115 through the communication channel. It is preferable to interface so that a web page in the form of an HTML compatible document (eg, * .wml, * .htm) is provided, or the information input from the client terminal 115 is received in a GET / POST manner. .

According to another exemplary embodiment of the present invention, when the client terminal 115 is a wireless terminal in which a communication channel is connected through an IEEE 802.16 based wireless communication network, the web interface unit 700 may be connected to the client terminal 115 and the IEEE. A communication channel is connected and managed through an HTTP compatible protocol corresponding to an 802.16x based wireless Internet protocol, and an HTML compatible document (eg, * .htm, * .asp, *. xml) interface to provide a web page, or interface so that the information input from the client terminal 115 is received in a GET / POST method.

Referring to FIG. 7, when the web server 100 requests a web page by accessing the web server 100 through the web interface unit 700 from the client terminal 115, the web server 100 is based on the web page operation data. A web page operating unit 710 (or web page operating unit) for generating (or extracting) a web page to be provided to the client terminal 115, and generating (or extracting) through the web page operating unit 710. The user of the selected / registered string data (or content) on the web page by checking whether the web page to be included includes the string data (or content) selected / registered through the string registration system shown in FIG. Question / answer information or answer corresponding to the checked string data (or content) when checking whether a display (or marking) area is included or when checking the string data (or content). A confirmation unit (715) (or confirmation means) for confirming whether or not the information is registered and confirming whether the web page includes a user display (or marking) area for the selected / registered character string data (or content); If the web page includes the string data (or contents) selected / registered through the string registration system shown in FIG. 2, the client selection string (or contents) selected through the string registration system shown in FIG. And an interface providing unit (or interface providing means) for processing to be provided to the client terminal 115 by including the string selection display interface to be displayed in a corresponding string selection position (or content position) on the web page. The webpage operation unit 710 may be connected to the web interface unit 700. The generated (or extracted) web page is characterized in that the processing to be provided to the client terminal (115).

When the client terminal 115 requests a web page by accessing the web server 100 through the web interface unit 700, the web page operation unit 710 responds to the web page request of the web server 100. Confirms a web page link to be provided to the client terminal 115, and checks a web page source and web content for generating (or extracting) a web page corresponding to the checked web page link from the web page operation data. And generating (or extracting) a web page to be provided to the client terminal 115 using the identified web page source and web content.

According to an embodiment of the present invention, the string data and string selection position information (or user display (or marking) area information) selected through the string registration system shown in FIG. 2 are processed in association with the web page information and stored in the storage medium. When stored, the confirmation unit 715 confirms the web page information generated (or extracted) by the web page operation unit 710, and one or more character string data associated with the web page information in association with the storage medium. And character string selection position information (or user display (or marking) area information), or one or more string information associated with the web page information. Data and character string selection position information (or user display (or marking) area information) are confirmed, or the web page When one or more pieces of content information associated with the information is confirmed, the verification unit 715 displays a user display (or content) of the string data (or content) selected / registered on the web page through the string registration system shown in FIG. Marking) area is included.

According to another embodiment of the present invention, the string data and string selection position information (or user display (or marking) area information) selected through the string registration system shown in FIG. 2 are tagged on the web document corresponding to the web page. The webpage content is stored, including a string and a script, or the webpage content including the string data and string selection position information (or user display (or marking) area information) selected through the string registration system shown in FIG. When stored in a content (or stored in a storage medium), the character string selection display interface is already included on the web page, or when the web page operation unit 710 generates (or extracts) the web page. Since it will be included automatically, the confirmation unit 715 registers the character string shown in Figure 2 on the web page Checking the user display (or marking) area for the selected / registered character string data (or content) through the system may be omitted, and the present invention is not limited thereby.

If it is confirmed that the web page includes the string data (or contents) selected / registered through the string registration system shown in FIG. 2, the verification unit 715 connects the registered string with the storage medium. Identify one or more question / answer information or comment information associated with the data (or content).

If the question / answer information or comment information is included in the web document corresponding to the web page or included in the web page content, the confirmation unit 715 checks the question / answer information or comment information. May be omitted, and the present invention is not limited thereto.

The web page generated (or extracted) by the confirmation unit 715 includes the string data (or content) selected / registered through the string registration system shown in FIG. 2. If it is confirmed, the interface providing unit processes to display and output a string selection display interface at the string selection position indicating that the checked string data is a client selection string selected through the string registration system shown in FIG. And displaying and outputting a string selection display interface indicating that the checked contents are client selected contents selected through the string registration system shown in FIG.

According to another embodiment of the present invention, the string data and string selection position information (or user display (or marking) area information) selected through the string registration system shown in FIG. 2 are tagged on the web document corresponding to the web page. The webpage content is stored, including a string and a script, or the webpage content including the string data and string selection position information (or user display (or marking) area information) selected through the string registration system shown in FIG. When stored in a content (or stored in a storage medium), the character string selection display interface is already included on the web page, or when the web page operation unit 710 generates (or extracts) the web page. Since the interface providing unit will automatically include the character string selection display interface Inclusion in the web page may be omitted, and the present invention is not limited thereto.

According to an embodiment of the present invention, the string selection display interface for the identified string data may display a preset color (eg, the string) at a string selection position (or a string display area) corresponding to the identified string data. A particular font effect (e.g., underline, bold, color) on the user display (or marking) area, which displays the selection position (or the character string display area) as if it is painted with a highlight pen, and the font of the character string selection position corresponding to the identified character string data And at least one user display (or marking) area for displaying the image, such as tilting, for outputting question / answer information or comment information corresponding to the text data in a predetermined area near the string selection display interface. Overlapping icon (or menu) interface on the web page It is preferable to output by p).

According to an embodiment of the present invention, the string selection display interface for the identified content outputs question / answer information or comment information corresponding to the content on the identified content (or a predetermined area near the confirmed content). It is preferable to output an icon (or menu) interface for overlapping on the web page.

According to an embodiment of the present invention, the character string selection display interface may include a question / answer corresponding to the character string data (or content) when the client terminal 115 selects (or clicks) the icon (or menu) interface. The information display interface may further include an information display interface for displaying information or comment information through a predetermined information output window (eg, a message window overlapping and output on the web page).

Referring to FIG. 7, the web server 100 registers a character string shown in FIG. 2 on a web page generated (or extracted) by the web page operation unit 710 by the verification unit 715. When it is confirmed that the selected / registered character string data (or content) is included, the keyword (or context) information in the character string including a word (or index word) included in the selected / registered character string data is checked and extracted. When the question / answer information or comment information corresponding to the selected / registered string data is confirmed, keyword (or context) information in the string including a word (or index word) included in the question / answer information or comment information is determined. And checking and extracting information, and when the question / answer information or comment information corresponding to the selected / registered content is confirmed, included in the selected / registered question / answer information or comment information. And a keyword extracting unit 720 (or keyword extracting means) for identifying and extracting keyword (or context) information in a character string including a word (or index word).

Character string data selected / registered on the web page generated (or extracted) by the identification unit 715 by the identification unit 715 through the character string registration system shown in FIG. If is confirmed, the keyword extracting unit 720 may identify and extract keyword (or context) information in a string including a word (or index word) included in the selected / registered string data.

If the web page operation unit 710 generates (or extracts) the web page generated / or extracted by the identification unit 715, the selected / registered string data is confirmed through the string registration system shown in FIG. When the question / answer information or comment information corresponding to the registered string data is confirmed, the keyword extractor 720 may include a keyword in the string including a word (or an index word) included in the question / answer information or comment information. Or context) information.

If the web page operation unit 710 generates (or extracts) the web page generated by the identification unit 715, the selected / registered content is confirmed through the character string registration system shown in FIG. 2, and the selection / When the question / answer information or comment information corresponding to the registered content is confirmed, the keyword extractor 720 may include a keyword (or context) in a string including a word (or index word) included in the question / answer information or comment information. ) Check and extract information.

If the keyword (or context) information in the string is not identified and extracted from the question / answer information and the comment information corresponding to the selected / registered string data or the selected / registered string data (or content), the keyword extraction is performed. The unit 720 may identify and extract keyword (or context) information in a web page including a word (or index word) included in the entire string data included in the web page.

Referring to FIG. 7, when the keyword extractor 720 checks and extracts keyword (or context) information in one or more character strings, the web server 100 may include one or more keyword (or context) information and advertisement data. The advertisement data associated with the keyword (or context) information in the character string is confirmed from the advertisement D / B 110 (or the advertisement server 105 which operates the advertisement D / B 110). It is characterized by comprising an advertisement extracting unit 725 (or advertisement extracting means) for processing to be extracted.

Herein, the advertisement D / B 110 may include advertiser information requested to provide an advertisement to the client terminal 115, at least one keyword (or context) information, advertisement data, and advertisement price of the advertisement data registered by the advertiser. The information is stored in association.

According to an embodiment of the present invention, when the web server 100 is provided with an advertisement D / B 110 for storing one or more keyword (or context) information and advertisement data in association with the web server 100, the advertisement extracting unit 725 Checks keyword (or context) information matching the keyword (or context) information in the character string from the advertisement D / B 110 and extracts one or more advertisement data associated with the identified keyword (or context) information. It is characterized by.

According to another embodiment of the present invention, the web server 100 is associated with an advertisement server 105 that operates an advertisement D / B 110 that stores one or more keyword (or context) information and advertisement data in association with each other. In this case, the advertisement extracting unit 725 provides keyword (or context) information in the character string to the advertisement server 105, thereby matching the keyword (or context) information in the character string from the advertisement server 105. Receiving one or more pieces of advertisement data associated with (or contextual) information.

If the keyword extracting unit 720 includes the keyword (or context) information in the web page including the word (or index word) included in the entire string data included in the web page, in addition to the keyword (or context) information in the string. Once identified and extracted, the advertisement extracting unit 725 may match keyword (or context) information matching the keyword (or context) information in the web page from the advertisement D / B 110 (or the ad server 105). Identify and extract one or more linked advertisement data.

According to an embodiment of the present invention, the advertisement data preferably includes keyword advertisement data including an advertisement title, advertisement website link information, and advertisement content information.

Referring to FIG. 7, when one or more pieces of advertisement data are identified and extracted by the advertisement extracting unit 725, the web server 100 registers the advertisement data through the character string registration system shown in FIG. 2. And an advertisement output unit 730 (or advertisement output means) for processing the text data (or content) to be output to a predetermined region on the web page.

When one or more pieces of advertisement data corresponding to the keyword (or context) information in the string are identified and extracted by the advertisement extracting unit 725, the advertisement output unit 730 may include a predetermined area near the string data selected by the user. The advertisement data is placed in a predetermined region on a web page including at least one region in an information display interface displaying question / answer information or comment information corresponding to the string data selected by the user, and at least one advertisement output region allocated to the web page. The advertisement data is included on the web page so as to be output.

If one or more pieces of advertisement data corresponding to keyword (or context) information in the web page are identified and extracted by the advertisement extracting unit 725, the advertisement output unit 730 is an advertisement output area allocated to the web page. And including the advertisement data on the web page so that the advertisement data is output to a predetermined region on the web page including the.

8 is a diagram illustrating an advertisement providing process through a client selection string according to an embodiment of the present invention.

In more detail, FIG. 8 illustrates that a client (= user, website visitor) accesses the web server 100 using a Hyper-Text Transfer Protocol (HTTP) compatible protocol from a client terminal 115 having one or more browser programs. When the web page is requested, the web server 100 includes one or more character string data (or contents) selected / registered through the character string registration system shown in FIG. 2 in the requested web page. A string selection display interface for displaying a client selection string (or content) selected through the string registration system shown in FIG. 2 is provided to the client terminal 115 in a corresponding string selection position (or content position) on the web page. Words included in the character string data (or content) selected through the character string registration system shown in FIG. Identifying and extracting keyword (or context) information in a string including an index word) and including advertisement data matching the keyword (or context) information in the identified and extracted string in a predetermined region on the web page. As a process for providing the information to 115, a person having ordinary skill in the art to which the present invention pertains can refer to and / or modify this drawing 8 to provide various information about the advertisement providing process through the client selection string. Although the implementation method may be inferred, the present invention includes all the implementation methods inferred above and is not limited to the implementation method shown in FIG.

In the following figure, the client terminal 115 shown in FIG. 7 is referred to as " terminal "

Referring to FIG. 8, the terminal accesses the web server 100 through a communication network, connects a communication channel through an HTTP compatible protocol (800), and links a web page to the web server 100 through the communication channel. When requesting one or more web pages by sending (805), the web server 100 correspondingly to the web page corresponding to the web page link selected / registered strings through the string registration system shown in Figure 2 Check whether data (or content) is included (810).

If the web page corresponding to the web page link does not include the string data (or content) registered by the client (815), the web server 100 generates a web page corresponding to the web page link. (Or extract) 820, and transmits the generated (or extracted) web page to the terminal through the communication channel and outputs the data (825). Then, the terminal links one or more web pages included in the web page. The process of selecting (or clicking) any one of the above and transmitting it to the web server 100 is repeated.

On the other hand, if the web page corresponding to the web page link includes the string data (or content) registered by the client (815), the web server 100 is the client selection string data (or The user display (or marking) area for the content) is checked (830).

According to an embodiment of the present invention, the string data and string selection position information (or user display (or marking) area information) selected through the string registration system shown in FIG. 2 are processed in association with the web page information and stored in the storage medium. When stored, the web server 100 checks the web page information generated (or extracted) by the web page operation unit 710, and connects one or more string data associated with the web page information in association with the storage medium. Verify string selection position information (or user display (or marking) area information) or at least one content information associated with the webpage information, and at least one string data associated with the webpage information. And character string selection position information (or user display (or marking) region information) are confirmed, or the web page When one or more content information associated with the information is confirmed, the web server 100 displays a user display (or content) of the string data (or content) selected / registered on the web page through the string registration system shown in FIG. Marking) area is included.

According to another embodiment of the present invention, the string data and string selection position information (or user display (or marking) area information) selected through the string registration system shown in FIG. 2 are tagged on the web document corresponding to the web page. The webpage content is stored, including a string and a script, or the webpage content including the string data and string selection position information (or user display (or marking) area information) selected through the string registration system shown in FIG. When stored in a content (or stored in a storage medium), the character string selection display interface is already included on the web page, or when the web page operation unit 710 generates (or extracts) the web page. Since it will be automatically included, the web server 100 registers the character string shown in FIG. 2 to the web page. Checking the user display (or marking) area for the selected / registered character string data (or content) through the system may be omitted, and the present invention is not limited thereto.

If it is confirmed that the web page includes the string data (or contents) selected / registered through the string registration system shown in FIG. 2, the web server 100 is linked with the storage medium to register the registered string. Identify one or more question / answer information or comment information associated with the data (or content).

If the question / answer information or comment information is included in a web document corresponding to the web page or included in the web page content, the web server 100 checks the question / answer information or comment information. May be omitted, and the present invention is not limited thereto.

Thereafter, the web server 100 generates (or extracts) a web page including the identified character string data (or content), and indicates that the character string is a client selection character string selected through the character string registration system shown in FIG. Process a display to display a selection display interface at each character string selection position on the web page, or display a character string selection display interface indicating that the checked content is client selection content selected through the character string registration system shown in FIG. In operation 835, the content is displayed and displayed on the content.

According to another embodiment of the present invention, the string data and string selection position information (or user display (or marking) area information) selected through the string registration system shown in FIG. 2 are tagged on the web document corresponding to the web page. The webpage content is stored, including a string and a script, or the webpage content including the string data and string selection position information (or user display (or marking) area information) selected through the string registration system shown in FIG. If the text is stored (or stored in a storage medium), the string selection display interface is included on the web page or automatically included when the web page is generated (or extracted). Including the interface in the web page may be omitted. The present invention will not limited.

According to an embodiment of the present invention, the string selection display interface for the identified string data may display a preset color (eg, the string) at a string selection position (or a string display area) corresponding to the identified string data. A particular font effect (e.g., underline, bold, color) on the user display (or marking) area, which displays the selection position (or the character string display area) as if it is painted with a highlight pen, and the font of the character string selection position corresponding to the identified character string data And at least one user display (or marking) area for displaying the image, such as tilting, for outputting question / answer information or comment information corresponding to the text data in a predetermined area near the string selection display interface. Overlapping icon (or menu) interface on the web page It is preferable to output by p).

According to an embodiment of the present invention, the string selection display interface for the identified content outputs question / answer information or comment information corresponding to the content on the identified content (or a predetermined area near the confirmed content). It is preferable to output an icon (or menu) interface for overlapping on the web page.

According to an embodiment of the present invention, the character string selection display interface may include a question / answer corresponding to the character string data (or content) when the client terminal 115 selects (or clicks) the icon (or menu) interface. The information display interface may further include an information display interface for displaying information or comment information through a predetermined information output window (eg, a message window overlapping and output on the web page).

When generating (or extracting) a web page processed to display the string selection display interface on the string data (or contents) selected / registered through the string registration system shown in FIG. 2, the web server 100 When it is confirmed that the generated (or extracted) web page includes the string data (or contents) selected / registered through the string registration system shown in FIG. 2, the words (or Check and extract keyword (or context) information in a text string including an index word) and include in the question / answer information or comment information when question / answer information or comment information corresponding to the selected / registered text data is identified. Identify and extract keyword (or contextual) information in a string containing a word (or index word), and answer a question / answer corresponding to the selected / registered content When the information or comment information is confirmed, the keyword (or context) information in the string including the word (or index word) included in the selected / registered question / answer information or comment information is checked and extracted (840).

Character string data selected / registered on the web page generated (or extracted) by the identification unit 715 by the identification unit 715 through the character string registration system shown in FIG. If is confirmed, the web server 100 preferably checks and extracts keyword (or context) information in a string including a word (or index word) included in the selected / registered string data.

If the web page operation unit 710 generates (or extracts) the web page generated / or extracted by the identification unit 715, the selected / registered string data is confirmed through the string registration system shown in FIG. When the question / answer information or comment information corresponding to the registered character string data is confirmed, the web server 100 may include a keyword (or an index in a string including a word (or index word) included in the question / answer information or comment information). Context) to identify and extract information.

If the web page operation unit 710 generates (or extracts) the web page generated by the identification unit 715, the selected / registered content is confirmed through the character string registration system shown in FIG. 2, and the selection / When the question / answer information or comment information corresponding to the registered content is confirmed, the web server 100 includes a keyword (or context) in a string including a word (or index word) included in the question / answer information or comment information. It is desirable to identify and extract information.

If the keyword (or context) information in the string is not identified and extracted from the question / answer information and the comment information corresponding to the selected / registered string data or the selected / registered string data (or content) (845), The web server 100 checks and extracts keyword (or context) information in a web page including a word (or index word) included in the entire string data included in the web page (850), and the advertisement D / B. In operation 855, the advertisement server 105 identifies and extracts one or more pieces of advertisement data associated with keyword (or context) information that matches keyword (or context) information in the webpage.

On the other hand, if the keyword (or context) information in the string is identified and extracted from the question / answer information and the comment information corresponding to the selected / registered string data or the selected / registered string data (or content) (845), The web server 100 is provided from the advertisement D / B 110 (or the advertisement server 105 which operates the advertisement D / B 110) in association with one or more keyword (or context) information and advertisement data. Advertising data associated with keyword (or context) information in the character string is identified and extracted (860).

According to an embodiment of the present invention, when the web server 100 is provided with an advertisement D / B 110 for storing one or more keyword (or context) information and advertisement data in association with the web server 100, the web server 100 Identifying keyword (or context) information matching the keyword (or context) information in the string from the advertisement D / B 110 and extracting one or more advertisement data associated with the identified keyword (or context) information. desirable.

According to another embodiment of the present invention, the web server 100 is associated with an advertisement server 105 that operates an advertisement D / B 110 that stores one or more keyword (or context) information and advertisement data in association with each other. In this case, the web server 100 provides keyword (or context) information in the character string to the advertisement server 105, thereby matching the keyword (or context) information with the keyword (or context) information in the character string from the advertisement server 105. Or context) information.

Thereafter, the web server 100 processes the identified and extracted advertisement data to be output to a predetermined area on a web page including the string data (or contents) registered through the string registration system shown in FIG. In operation 870, the generated (or extracted) web page is transmitted and output to the terminal through the communication channel (870).

When one or more pieces of advertisement data corresponding to the keyword (or context) information in the character string are identified and extracted according to an embodiment of the present invention, the web server 100 selects a predetermined area near the character string data selected by the user and is selected by the user. The advertisement is output such that the advertisement data is output in a predetermined region on a webpage including at least one region of an information display interface displaying question / answer information or comment information corresponding to character string data, and at least one advertisement output region allocated to the webpage. It is desirable to include data on the web page.

If one or more advertisement data corresponding to keyword (or context) information in the web page is identified and extracted, the web server 100 may display the predetermined area on the web page including an advertisement output area allocated to the web page. Preferably, the advertisement data is included on the web page so that the advertisement data is output.

According to the present invention, a client using a web page selects an area (or location) corresponding to the core content of the web page content, and string data (or string data corresponding to the area (or location) selected by the client). By checking the keyword information in the string including the word (or index word) included in the question / answer information or the comment information corresponding to the content (or the content), and providing advertisement data corresponding to the keyword information in the identified string, There is an advantage of providing an advertisement closer to the contents of the web page than providing the advertisement through keyword information in the web page included in the entire contents of the web page.

Claims (13)

Checking whether a user display (or marking) area is included on a web page to be provided to the terminal; An extraction step of extracting one or more keywords (or contexts) included in the user display (or marking) area when the user display (or marking) area is included on the web page; And outputting the advertisement data corresponding to the extracted keyword (or context) on the web page provided to the terminal and outputting the advertisement data corresponding to the extracted keyword (or context). Checking whether a user display (or marking) area is included on a web page to be provided to the terminal; As a result of the check, if the user display (or marking) area is included on the web page, one or more keywords (or contexts) included in the user display (or marking) area are extracted, and as a result of the check, the user is displayed on the web page. An extraction step of extracting a keyword (or context) corresponding to the web page when the display (or marking) area is not included; And outputting the advertisement data corresponding to the extracted keyword (or context) on the web page provided to the terminal and outputting the advertisement data. The keyword (or context) advertisement processing method comprising: . The method according to claim 1 or 2, The checking step, And at least one more question information, answer information, and comment information associated with the user display (or marking) area, The extraction step, And further extracting one or more keywords (or contexts) included in the identified question information, answer information, and comment information. The output step, Keyword (or contextual) advertisements characterized in that the advertisement data corresponding to one or more keywords (or contexts) included in the question information, the answer information, and the comment information are processed to be output on the web page provided to the terminal. Treatment method. The method of claim 1 or 2, wherein the user display (or marking) area, A method for processing a keyword (or context) comprising a region in which a predetermined color or font is displayed (or marked) in a string selected by a user. The method of claim 1 or 2, wherein the user display (or marking) area, A method of processing a keyword (or context) advertisement comprising a region in which a display (or marking) region of a user is treated with a highlighter. The method of claim 1 or 2, wherein the terminal, A keyword (or context) advertisement processing method comprising at least one of a computer, a mobile phone and an IP-TV. A recording medium readable by a computer, a mobile phone, or an IP-TV, comprising recording a program for executing the method of claim 1. Means for extracting or verifying one or more keywords (or contexts) included in the user display (or marking) area when the web display to be provided to the terminal includes a user display (or marking) area; And means for processing to include and output advertisement data corresponding to the extracted or identified keyword (or context) on a web page provided to the terminal. When a user display (or marking) area is included on a web page to be provided to the terminal, one of question information, answer information, and comment information connected to the user display (or marking) area and the user display (or marking) area Means for extracting or identifying a keyword (or context) included in the above information; And means for processing to include and output advertisement data corresponding to the extracted or identified keyword (or context) on a web page provided to the terminal. The method of claim 8 or 9, wherein the user display (or marking) area, A keyword (or context) advertisement processing system comprising an area in which a predetermined color or font is displayed (or marked) in a string selected by a user. The method of claim 8 or 9, wherein the user display (or marking) area, A keyword (or context) advertisement processing system comprising an area in which a display (or marking) area of a user is treated with a highlighter. The method of claim 8 or 9, wherein the terminal, A keyword (or context) advertisement processing system comprising a computer, a mobile phone, and one or more IP-TVs. The method of claim 8, wherein each of the means, On a single server, or Keyword (or context) advertising processing system, characterized in that provided in a plurality of servers.

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