WO2018004128A1

WO2018004128A1 - Mobile advertisement providing system and method

Info

Publication number: WO2018004128A1
Application number: PCT/KR2017/005139
Authority: WO
Inventors: 모영일; 이숙경; 모성환; 모수환; 모윤서
Original assignee: 주식회사지앤지커머스; (주)캔버시; 모영일; 이숙경; 모성환; 모수환; 모윤서
Priority date: 2016-06-27
Filing date: 2017-05-18
Publication date: 2018-01-04

Abstract

The present invention relates to a mobile advertisement providing system technology which is provided with an information display button and is for displaying advertisement information and content provided on a current screen in response to the operation of the information display button.

Description

Mobile advertisement provision system and method

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a mobile advertisement providing system, and more particularly, to a mobile advertisement providing system and method for displaying a content and advertisement information currently provided on a screen in response to an information display button operation.

Recently, I bought a book on mobile and went to an offline bookstore, called a taxi on mobile, ate a meal at a restaurant, and then paid on mobile. SNS watching TV or mobile shopping is already familiar. As such, there is 'mobile' at the center of people's use of media across online and offline, and mobile is getting closer to our lives, and interest in mobile advertising technology is increasing.

Advertisements provided by existing mobile devices are provided in the form of using ads in the middle area or using areas such as pop-ups or mobile upper and lower areas, and this method of deriving ads prevents users from focusing on content. Sometimes it can be confusing because of advertising that has nothing to do with the content.

Ad blocking technology is increasing for the same reason. Google, Apple, and others provide ad blocking applications from manufacturers and operating software companies, or provide ad blocking functions to their operating systems.A few European carriers also use Israeli startup Shine's technology to advertise their mobile applications. Efforts are being made to reduce the fatigue caused by advertising to users by providing a feature to eliminate mobile phone subscribers.

However, ad blocking has a big impact on the Internet industry, where online advertising is a major source of revenue. Google, Microsoft, and Amazon, for example, are reportedly paying German startup Io in return for removing their ad blocks. Io is the developer of Adblock Plus, the world's most widely used ad blocking program. It is also believed that mobile carriers intend to be paid by information technology (IT) companies such as Google in the background of providing advertisement blocking by default. Telecom companies have taken the lead in the digital contents business to global IT companies and simply provide the Internet. For this reason, Apple's decision to provide ad blocking is a strategy to increase bargaining power. For this reason, the movement of advertising content by global companies is a trend that demands an integrated advertising platform because a few other companies are hurting.

Conventionally, Korean Patent No. 10-1503348 "Mobile Advertising Method and System Using User Usage Behavior" provides a targeted advertisement by analyzing a user's usage behavior, and discloses a method for providing in the form of a pop-up advertisement or a push advertisement. have.

The prior art includes a configuration that provides a form of pop-up or push advertisement using a user use behavior. The advertisement is to be viewed even if the user does not want it, and it is impossible to see the advertisement only when the user needs it.

Therefore, when a user wants to view specific information such as an advertisement or shopping, there is a need for a mobile advertisement providing system technology that allows a user to view a specific information such as an advertisement or shopping by opening a new screen while maintaining an existing content screen.

An object of the present invention is to provide an advertisement to a user by manipulating an information display button, thereby immediately providing information desired by the user at a desired time.

An object of the present invention is to provide an information display button and an advertisement display button and a shopping display button to immediately provide the user with desired information while maintaining the currently viewed content screen desired by the user.

An object of the present invention is to provide a separate operation device that allows a user to call the desired information at any time through a device such as a separate operation button or a touch sensor attached to each mobile terminal, a separate display.

According to the present invention, a separate display, which is not a basic display screen of a mobile terminal, is disposed on the top or side, and the separate display outputs an information display button including an advertisement display button and a shopping display button and receives a user's touch input. The goal is to provide the information you want immediately.

An object of the present invention is to utilize a function to display a specific information, such as advertising information or shopping information by mounting a physical button on the upper and lower and left and right edges of the mobile terminal.

The present invention includes an advertisement information lamp and a shopping information lamp on a portion of an upper bezel or a lower bezel in a mobile terminal, and the information output unit determines whether the output information is advertisement information or shopping information, respectively, in the advertisement information lamp and the shopping information lamp. The purpose of the display is to enable the user to quickly determine whether the information currently being viewed is advertisement information or shopping information.

The present invention allows the information search relay server to directly receive the advertisement information and shopping information, including the display information and link information to be output from the output unit, so that the advertiser can provide the advertisement information and shopping information without going through the broker For the purpose of

The present invention aims to provide more accurate advertisement information and shopping information to a user by verifying advertisement information and shopping information input to an advertiser.

An object of the present invention is to make it possible to provide more accurate advertisement information and shopping information to a user by checking whether the display information and the link information match.

According to the present invention, the user selects and deletes information to be deleted among the outputted advertisement information and shopping information, and receives the reason for deletion, so that the user does not immediately receive the information that the user does not want, and the reason for deletion is provided to a plurality of users. By receiving the input, it is intended to provide a more accurate information to the user.

The present invention aims to provide more accurate information to a user by determining whether to block advertisement information and shopping information based on the input reason for deletion and information on the number of deletions.

The present invention is to divide the mobile terminal display screen, or configure the pop-up screen to output the keyword-related information while maintaining the content output, so that the user can provide the convenience of viewing the current content and the desired information together The purpose.

The present invention extracts keywords related to a part of the content displayed on the mobile terminal screen, and extracts keywords related to a part of the changed content when the content displayed on the mobile terminal display screen is changed and is outputted from the information output unit. By outputting keyword-related information on a split screen or a pop-up screen, a user may more conveniently provide desired information in real time without separately searching for information of interest.

In order to achieve the above object, a mobile advertisement providing system according to an embodiment of the present invention includes a mobile terminal having an information display button; A keyword extraction unit which is driven in the mobile terminal and recognizes the content displayed on the mobile terminal and analyzes the content to extract keyword information related to the content; A keyword transmitter which transmits keyword information extracted by the keyword extractor to an information retrieval relay server; An information receiving unit for requesting the keyword related information from the information retrieval relay server in response to the input of the information display button and receiving the keyword related information from the information retrieval relay server; An information output unit which outputs the keyword related information received by the information receiver to a display screen of the mobile terminal; It is configured to include an information management unit for managing the information output from the information output unit.

The information output from the information output unit may be advertisement information or shopping information, and the information display button may include an advertisement display button and a shopping display button.

The mobile terminal includes an advertisement information lamp and a shopping information lamp on an upper bezel or a lower bezel portion, and the information output unit determines whether the output information is advertisement information or shopping information. And control to display each.

The information retrieval relay server may be configured to directly receive the advertisement information and shopping information from an advertiser, and the received advertisement information and shopping information include display information and link information to be output from the information output unit. .

The information output unit may include dividing the mobile terminal display screen or configuring a pop-up screen to output the keyword related information while maintaining output of the content.

The keyword extracting unit may extract a keyword relating to a portion of the content displayed on the mobile terminal display screen, and when the portion of the content displayed on the mobile terminal display screen is changed, the keyword extractor extracts a keyword regarding a portion of the changed content. Extracting and outputting the keyword related information on the split screen or pop-up screen output from the information output unit.

In addition, the user search unit is a function that allows a user to search for the extracted keywords, curation information that combines the information extracted from the keyword, the information category assigned to the keyword, category associated with the information, other users It is configured to include a function to search for a keyword defined by the.

The present invention can provide the user with the desired information at the desired time by providing the advertisement to the user by operating the information display button.

According to the present invention, an advertisement display button and a shopping display button are provided on the information display button to immediately provide the user with the desired additional information while maintaining the currently viewed content screen.

According to the present invention, a separate display, which is not a basic display screen of a mobile terminal, is disposed on the top or side, and the separate display outputs an information display button including an advertisement display button and a shopping display button and receives a user's touch input. You can provide the information you want immediately.

The present invention includes an advertisement information lamp and a shopping information lamp in a mobile terminal, and the information output unit allows the user to conveniently display whether the output information is advertisement information or shopping information on the advertisement information lamp and the shopping information lamp, respectively. It is possible to quickly determine whether the information currently being viewed is advertisement information or shopping information.

According to the present invention, the information retrieval relay server directly receives advertisement information and shopping information including display information and link information to be output from the output unit, thereby providing the advertisement information and shopping information without passing through the broker.

The present invention can provide more accurate advertisement information and shopping information to the user by verifying the advertisement information and the shopping information input to the advertiser.

The present invention can provide more accurate advertisement information and shopping information to the user by checking whether the display information and the link information match.

According to the present invention, the user selects and deletes information to be deleted among the outputted advertisement information and shopping information, and receives the reason for deletion, so that the user does not immediately receive the information that the user does not want, By receiving input, you can provide more accurate information to the user.

The present invention can provide more accurate information to the user by determining whether to block the advertisement information and shopping information based on the input reason for deletion and information on the number of deletions.

The present invention can provide convenience for the user to view the currently viewed content and the desired information by dividing the mobile terminal display screen or by constructing a pop-up screen and outputting keyword related information while maintaining the output of the content.

The present invention extracts keywords related to a part of the content displayed on the mobile terminal screen, and extracts keywords related to a part of the changed content when the content displayed on the mobile terminal display screen is changed and is outputted from the information output unit. By outputting keyword-related information on a split screen or a pop-up screen, it is possible to more conveniently provide desired information in real time without separately searching for information that a user is curious about.

The present invention provides a function that allows the user to call information such as advertising or shopping in the area for executing a function function, such as copying and translation by dragging words, sentences, images, etc. using the drag function provided on the mobile terminal. It can provide a way to see the information you want without having to extract keywords.

The present invention can reduce the search range through input of information such as a keyword or category directly input by a user through a search function of a user's search unit and curation such as a combination of two keywords, thereby improving accuracy of information to be searched for. Can provide a way.

1 is a view showing an example of a mobile advertising screen according to the prior art.

2 is a diagram illustrating a configuration of a system for providing a mobile advertisement according to an embodiment of the present invention.

3 is a diagram showing the overall configuration of a mobile advertisement providing system according to an embodiment of the present invention.

4 is a diagram illustrating a mobile terminal display information display button according to an embodiment of the present invention.

5 is a diagram illustrating a configuration of a mobile terminal information display button according to an embodiment of the present invention.

6 illustrates an advertisement information lamp and a shopping information lamp according to an embodiment of the present invention.

7 is a diagram illustrating a split screen output from an information output unit according to an exemplary embodiment of the present invention.

8 is a diagram illustrating a configuration of a navigation system for providing a mobile advertisement according to an embodiment of the present invention.

9 is a diagram illustrating a category configuration of navigation of an advertisement platform system according to an exemplary embodiment of the present invention.

10 is a diagram showing the configuration of an information retrieval relay server according to an embodiment of the present invention.

11 is a flowchart illustrating a flow of a method for providing a mobile advertisement according to an embodiment of the present invention.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings. In the following description of the present invention, if it is determined that the detailed description of the related well-known configuration or function may obscure the gist of the present invention, the detailed description thereof will be omitted. In addition, in describing the embodiments of the present invention, specific numerical values are only examples, and the scope of the present invention is not limited thereto.

The mobile advertisement providing system according to the present invention may be configured in the form of a server including a central processing unit (CPU) and a memory (memory) and connected to another terminal through a communication network such as the Internet. However, the present invention is not limited by the configuration of the central processing unit and the memory. In addition, the mobile advertisement providing system according to the present invention may be physically configured as a single device, it may be implemented in a distributed form in a plurality of devices, the present invention is not limited by the configuration of such a physical device .

The mobile advertisement providing system according to the present invention includes an information display button 116 and is capable of displaying advertisement information related to content currently provided on a screen in response to an operation of the information display button 116.

The mobile terminal 110 has an information display button 116 and a system for recognizing the contents, and the mobile terminal 110 can transmit information to an information relay server serving as a server.

The mobile terminal 110 has an information display button 116.

The information display button 116 is composed of an advertisement display button and a shopping display button. A separate display other than the basic display screen of the mobile terminal 110 is disposed on the top or side, and the separate display outputs an information display button 116 including an advertisement display button and a shopping display button, and a user's touch input. Receive

The information display button 116 may be formed as a separate display located on an upper surface or a side, and may be a button that is disposed on an upper surface or a side of the mobile terminal 110 and pressed.

The keyword extracting unit 111 is driven by the keyword extraction engine and the information relay server of the mobile terminal 110 and recognizes the content displayed on the mobile terminal 110 and analyzes the content to extract keyword information related to the content.

Content displayed on the mobile terminal 110 may be any site or application that can be displayed on the mobile, and extracts relevant keyword information by analyzing text or images included in the site or application that the user is viewing.

The keyword transmitter 112 transmits the keyword information extracted by the keyword extractor 111 to the information retrieval relay server 120.

The keyword extraction unit 111 is driven in conjunction with the information retrieval relay server 120 through the mobile terminal 110, and recognizes the content displayed on the mobile terminal 110 and transmits the information to the information retrieval relay server and relays the information retrieval. The keyword is analyzed by the server and the extracted keyword is transmitted to the mobile terminal through the keyword transmitter 112.

The content displayed on the mobile terminal 110 may be any site or application that can be displayed on the mobile. The keyword of the information search relay server 120 may be analyzed by analyzing text or an image included in the site or application that the user is viewing. The extractor 111 extracts related keyword information.

The keyword transmitter 112 transmits the keyword information extracted by the keyword extractor 111 to the mobile terminal 110 through the information retrieval relay server 120.

The information receiving unit 113 requests keyword related information from the information retrieval relay server 120 in response to the input of the information display button 116 and receives the keyword related information from the information retrieval relay server 120.

The information retrieval relay server 120 may directly receive advertisement information and shopping information from an advertiser, and the received advertisement information and shopping information may include display information and link information to be output from the information output unit 114.

The information retrieval relay server 120 has a retrieval system for retrieving specific information such as advertisements and shopping, and is a system for easily linking mobile users to advertisements related to content to advertisers who execute advertisements. Provides more efficient advertising marketing by providing the user can be provided to the user with the information of the advertising provided by the advertiser. The specific information may include travel information, science and technology information, food information, news information, entertainment information, movie information, and media information.

In addition, advertisers who want to advertise such as Google, Baidu, and various shopping malls register advertisement information and keywords corresponding to the information search relay server 120 and deliver the corresponding advertisements to the user when the user calls them. Can provide advertising. In addition, it can be used for SNS advertising, and can also be used in a way to generate advertising fee revenue from users in conjunction with the affiliation (affiliation) platform.

The information retrieval relay server 120 includes an information verification unit that verifies the advertisement information and the shopping information input from the advertiser, and the information verification unit verifies whether the display information and the link information input by the advertiser match. It also checks whether the link information contains malicious code.

When an advertiser directly inputs advertisement and shopping information to the information retrieval relay server 120, an advertisement and shopping information including a keyword or description different from a product or information to be advertised in order to be searched or exposed to a plurality may be input. Means are needed to verify this incorrect information, and the information verification unit verifies this. In addition, by checking whether the malicious code is included in the link information, it may be verified that the malicious code and virus are not infected with the mobile terminal 110 of the user.

The information output unit 114 outputs the keyword related information received by the information receiver 113 on the display screen of the mobile terminal 110.

The information output unit 114 may divide the display screen of the mobile terminal 110 or configure a pop-up screen to output keyword related information while maintaining output of the content.

The keyword extracting unit 111 extracts a keyword regarding a part of the content displayed on the screen of the mobile terminal 110 and, when a part of the content displayed on the display screen of the mobile terminal 110 changes, relates to a part of the changed content. The keyword may be extracted and the keyword related information may be output to the split screen or the pop-up screen output from the information output unit 114.

The keyword extracting unit 111 extracts the keyword input by the user in the search box, and analyzes the extracted content through the keyword input by the user in the search box, extracts the keyword, and outputs the split screen output from the information output unit 114. Alternatively, keyword related information may be displayed on a popup screen.

The keyword extracting unit 111 extracts a keyword regarding information on which the user drags a part of the content, and when a part of the information dragged by the user is changed, the keyword extracting unit 111 extracts a keyword by outputting the extracted information by analyzing the changed information. Keyword related information may be output on a split screen or a pop-up screen.

The information output unit 114 may split the display screen or output the advertisement information or shopping information as a popup screen while maintaining the screen being viewed by the user. Advertisement information or shopping information is updated according to the changed content on the pop-up screen, so that the advertisement information or shopping information can be viewed in real time.

The mobile terminal 110 includes an advertisement information lamp and a shopping information lamp, and the information output unit 114 may control whether the output information is advertisement information or shopping information on the advertisement information lamp and the shopping information lamp, respectively. have.

The information output from the information output unit 114 may output advertising information and shopping information separately, and the information displayed by the advertisement information lamp and the shopping information lamp indicates whether the information that the user is viewing is advertising or shopping, and thus the user is more convenient. It is possible to quickly determine whether the information currently being viewed is advertisement information or shopping information.

The advertisement information and shopping information output to the information output unit 114 may be directly input by the advertiser through the information retrieval relay platform, and the advertiser may include keywords, images, etc. that give the user advertisement or shopping information, and display information. And link information that can lead to advertising or shopping information can also be provided.

The information manager 115 manages the information output from the information output unit 114.

The information manager 115 may select and delete information to be deleted from the output advertisement information and shopping information, and receive a deletion reason. The advertisement information and shopping information may be based on the input deletion reason and the number of deletion information. You can decide whether to block.

The user may select and delete advertisement information or shopping information output from the information output unit 114, and input a reason for deletion. If the information desired by the user or the output information does not match with the reason for deletion, the corresponding advertisement information and shopping information may be blocked. In addition, the number of deletions is also a basis for determining whether such a block, and if the number of deletions is large, it may be information that is not desired by the user, and thus may be material that is not shown to the user first.

The information control system includes a keyword extracting unit 111, a keyword transmitting unit 112, an information receiving unit 113, an information output unit 114, and an information managing unit 115.

The information display button 116 may open a new screen (layer) while maintaining the existing content screen when the user wants to view specific information such as an advertisement or shopping, and separately view specific information such as an advertisement or shopping, or the advertisement. It is mounted on the mobile terminal 110 to enable specific information, such as shopping.

The information display button 116 has a hardware method and a software method for calling the contents whenever a user wants in a method of deriving specific information such as an advertisement or shopping.

In a hardware method, a button may be mounted on a specific area of the left, right, or top of the mobile terminal 110, and the specific area may be a bezel portion or an edge. In the case of the corresponding button, the user can view specific information such as an advertisement or shopping when the user presses the information display button 116 to switch to the on state, including the on / off function. Specific information such as advertisements or shopping that may be displayed when the information display button 116 is clicked may be analyzed by the system linked with the information display button 116 based on the mobile screen that the user is currently viewing. You can provide relevant information. In addition, after the user selects some text or an image of the corresponding screen and clicks a button, a range of advertisement or the like derived by clicking a button can be derived in detail.

When the information display button 116 is clicked, specific information such as an advertisement or shopping may be immediately displayed, but a navigation area for accurately selecting a range of the information may be displayed. The navigation area is configured to be selected by the user by including contents of a specific information such as an advertisement or shopping, a category, and the like, and the location of the navigation may be located on the left, right, or top of the mobile screen. In addition, when the user activates the ON state by using a button that calls specific information such as an advertisement or shopping while using the existing content, specific information such as an advertisement or shopping associated with the content in the form of a new screen (layer) on the content area. Can be seen.

The information display button 116 equipped with a hardware function is a method of selecting specific information such as an advertisement or shopping by the user in addition to selecting specific information such as an advertisement or shopping. (110) Specific information and advertisements can be called through an action such as placing a button on the left, right, or upper bezel portion of the lower home button, or tapping the edge or the back twice.

In another software method or UI / UX method, the mobile terminal 110 used by the user may be shaken by two or more times to the left or right or up and down to call specific information such as an advertisement or shopping. You can call certain information by hitting 110) once or more. In addition, you can add buttons to a specific area such as the top or bottom of a search engine app such as Naver or Google, install an app that can drive an ad screen, and add an ad button to the keyboard (keyboard) of your smartphone. can do.

In other software methods, dragging words, sentences, images, etc., using drag functions provided on the mobile terminal can be used to call information such as advertisements or shopping in the execution area of functions such as copying and translation. By providing the function, users can call the information they want directly without extracting the keyword automatically.

In addition, when a user slides in one direction from the display screen while viewing content, a method of selecting and displaying a screen for calling information such as an advertisement or shopping, or a display screen that descends from the top of the mobile on the display screen from top to bottom, or There is a method of calling information such as advertising or shopping on the display screen that slides from the bottom to the bottom of the mobile display.

The information control system operates to call specific information such as an advertisement or shopping in the mobile terminal 110. The information control system is constantly driven by the user's mobile terminal 110 to display content being used by the user. The information control system recognizes and transmits the recognized content to the information retrieval relay server 120. At this time, the user receives the information that can extract the keyword from the mobile terminal together to extract the content (web url, image, document, etc.) content to the search relay server. For information that can extract keywords, the keyword is searched by using the keyword search window of the user's terminal. Use the extraction method. The extracted keyword is stored in the information retrieval relay server and transmitted to the user mobile terminal 110 to be stored in the terminal and used in the information control system.

The information control system receives the main keywords derived from the information retrieval relay server for the texts and images of the contents used by the user, and the advertisements related to the keywords derived when the user calls the information control system in a hardware or software manner. Specific information such as shopping or shopping can be displayed on the user screen.

The information control system in the mobile terminal 110 is always operated or activated by a hardware method or a software method, and may be a system for analyzing information of the user mobile terminal 110. The keyword from which the role of deriving the main keyword may be transmitted to the information retrieval relay server 120 by analyzing the content used by the user. In addition, the information control system may display a user's mobile screen through a specific action such as two or more clicks of a button for calling specific information such as an advertisement or shopping, shaking the mobile terminal 110 up and down, or shaking the mobile terminal 110 left and right. Existing advertisement or shopping information, which is forcibly derived from the image, may be removed.

For example, the information control system can derive and show an advertisement based on a keyword that a user attempts to search when a user uses ① a search service such as Google through a mobile device. I can show you. Or ② If a user selects a keyword and an image of the content being viewed and clicks a button, the advertisement or shopping information related to the keyword can be viewed. Also, ③ When a user clicks on an advertisement display button while viewing the contents of a certain media company through mobile, the main keywords of the contents can be shown in a summary or an advertisement related to the contents can be displayed. In the case of using a shopping mall, a price comparison or curation service can be used by searching for the same or similar products by clicking a button related to shopping.

If you cannot focus on the content due to the exposure of the content when using the content, click or double click the button to call specific information such as advertisement or shopping, shake the mobile terminal 110 up and down, shake the mobile terminal 110 left and right You can delete the ad through a specific action such as

The user selects a keyword derived by calling the information control system to receive specific information, advertisements, and shopping information associated with the keyword from the information retrieval relay server 120 to be delivered to the user, and the user calls the information control system. When requesting the deletion of the advertisement area of a specific content, the advertisement area may be deleted and the existing content may be continuously provided to the user.

The information retrieval relay server 120 searches for specific information such as advertisements, shopping (products), etc. based on the received keywords and delivers the information to the user mobile terminal 110 so that the user clicks the information display button 116 which is a hardware method. When the information display button 116 of the software method is clicked, the corresponding information may be shown to the user at the time of a call through a specific action of the mobile terminal 110 or the like.

The information retrieval relay server 120 analyzes various cases such as ① when a user clicks a specific keyword or banner on a specific screen, ② when a button is clicked after selecting a keyword in the screen, and ③ when a screen has an image. This allows users to expose specific information or advertisements they want.

The information retrieval relay server 120 has a search system for retrieving specific information such as advertisements or shopping, and is a platform for easily linking advertisements related to content to mobile advertisers. Provides more efficient advertising marketing by providing the user can be provided to the user with the information of the advertising provided by the advertiser. In addition, advertisers who want to advertise search services such as Google, Baidu, etc., various contents, various shopping malls, etc. register the keyword corresponding to the advertisement information and the advertisement in the information search relay server 120 to display the corresponding advertisement when the user calls. Deliver to users to provide advertisements to multiple users.

In the case of the conventional advertising platform, the advertising cost ratio is low because the advertisement is carried out through several steps, but in the case of the present invention, advertisers can directly register the advertisement and directly deliver it to the user, thereby achieving a low advertising cost / fast advertisement effect. Can be. In addition, although advertising and shopping services have been exclusively occupied by professional Internet companies such as Naver, Google, Amazon, Alibaba, etc., the present invention may show a platform operator with a new influence. Hardware companies can also make money by contracting with the same hardware company.

In addition, the social network platform (SNS) and this advertising platform are linked to provide users with affiliate id from the advertising platform to provide specific information such as advertising and shopping to other users. It can be delivered with the SNS affiliation (affiliate) service and can provide specific information, such as advertising and shopping delivered to other users through the SNS platform used by the user. This is to provide a profit model that distributes a certain percentage of the fee for the revenue portion provided by the advertiser registered to the advertising platform when using the information provided to the user through the SNS affiliate service (affiliate).

In another function, the information control system includes a function to operate in a short range wireless communication environment such as Bluetooth and WIFI. Conventional advertising technologies may cause inconvenience to users by automatically exposing offline advertisements to a user's terminal even when a user passes a certain store in an offline environment or does not request the visit in order to combine O2O technology, There is no means to control when you want to receive certain information, such as shopping. The information control system provides the user with a function to remedy these shortcomings.

In the information control system, as described above, it can be set to receive advertisements only in certain stores while providing a function to delete advertisements from offline.

That is, when an advertisement appears when visiting an offline store, the advertisement may be deleted using the same method as the above-described deletion method, and when a specific store is visited, the information display button 116 may be operated to advertise and shop for the corresponding store. You can receive specific information.

At this time, the offline shop owner is to register the specific information such as advertising or shopping in the information retrieval relay server 120 in advance to provide the relevant information to the user.

4 is a diagram illustrating a display information display button 116 of the mobile terminal 110 according to an embodiment of the present invention.

The separate display may be set for the function of the button as well as the shopping cart button related to shopping as well as the advertisement display button and the shopping display button.

5 is a diagram illustrating a configuration of a mobile terminal 110 information display button 116 according to an embodiment of the present invention.

The mobile terminal 110 is provided with an information display button 116, the mobile terminal 110 may transmit information to the information relay server serving as a server.

The mobile terminal 110 used by the user may be equipped with a button for viewing specific information such as an advertisement or shopping. The button may be mounted in a specific area on the left, right, or top of the mobile terminal 110, and the specific area may be a bezel portion or an edge. In the case of the corresponding button, the user can view specific information such as an advertisement or shopping when the user presses the information display button 116 to switch to the on state, including the on / off function. Specific information such as advertisements or shopping that may be displayed when the information display button 116 is clicked may be analyzed by the system linked with the information display button 116 based on the mobile screen that the user is currently viewing. You can provide relevant information.

In addition to providing a button, a user can view specific information such as an advertisement or shopping on the mobile terminal 110 used by the user. By using a drag function on the OS system driving the mobile terminal, a word, a sentence, an image can be displayed. A function function that is called when dragging, for example, an ad call function that acts like a function function such as copy, share, translate, etc., and software-driven shopping call function to call specific information such as advertisement or shopping. Information can be provided.

The information output from the information output unit 114 may output advertisement information and shopping information separately, and the information displayed by the advertisement information lamp and the shopping information lamp indicates whether the information that the user is looking at is advertising or shopping. It is possible to quickly determine whether the information currently being viewed is advertisement information or shopping information.

If you want to see the shopping information while viewing the advertising information, you can view the shopping information by touching the shopping information lamp.

For example, when the user is viewing the advertisement information and the lamp is lit in the advertisement information, but wants to switch to the shopping information, the shopping information can be immediately viewed by touching the shopping information lamp. If you are viewing the advertisement information and do not want to view the advertisement information, the advertisement information is no longer provided by touching the advertisement information lamp. In addition, when the user wants to stop viewing the shopping information, the user can stop viewing the shopping information that the user is viewing by touching the shopping information lamp. The advertisement information lamp and the shopping information lamp may provide a lamp whether the current user is viewing the advertisement information or the shopping information, as well as provide an off / on function by touching the advertisement information lamp and the shopping information lamp.

7 is a diagram illustrating a split screen output from the information output unit 114 according to an embodiment of the present invention.

For example, if a user is looking at a blog post where various watches are posted, when the A clock is displayed on the screen of the user's mobile terminal 110, the shopping information related to the A clock is displayed on the split or popped up screen, and the scroll is scrolled. When the clock B is displayed on the user's screen, the clock shopping-related shopping information can be output immediately. This allows users to view information in real time on a split screen or a pop-up screen without looking at price A or searching specifications separately, saving time and solving the trouble of searching separately.

The keyword extracting unit 111 extracts a keyword input by the user in the search window, analyzes the content extracted through the keyword input by the user in the search window, extracts a keyword, and outputs the split screen output in the information output step. Alternatively, the keyword related information may be output on the popup screen.

For example, if a user enters the keyword "jeans" into the search engine, the keyword extractor may extract the keyword related to "jeans" and display the content. Also, when the search engine searches for the keyword "jeans" The keyword extraction unit 111 may analyze the extracted search result screen to view advertisement information or shopping information in real time through the analyzed result.

The dragged information may be a word, sentence, image, video, url, etc. The keyword extraction unit utilizes the drag function provided on the mobile terminal, and executes function functions such as copying and translating by dragging the word, sentence, image, etc. It provides the function to call the information such as advertisement or shopping in the area, so users can call the information they want without automatically extracting the keyword.

For example, when the user drags the desired information while viewing the content on the mobile terminal, the user may select a function such as copying, cutting, or translating the dragged information. By providing an icon or a button having a function such as an information display button to the function can provide a function to automatically move directly to the advertising information or shopping information when the user drags to the content.

When the information display button 116 of the mobile terminal 110 is clicked, specific information such as an advertisement or shopping may be immediately displayed, or a navigation area for accurately selecting a range of the corresponding information may be displayed. The navigation area is configured to be selected by the user by including contents of a specific information such as an advertisement or shopping, a category, and the like, and the location of the navigation may be located on the left, right, or top of the mobile screen. In addition, when the user activates the ON state by using a button that calls specific information such as an advertisement or shopping while using the existing content, specific information such as an advertisement or shopping associated with the content in the form of a new screen (layer) on the content area. Can be seen.

The categories displayed in the navigation area may be shopping items such as travel, books, medical care, marts, and tickets, or may be search engines such as Google, Naver, and Daum. In addition, it may be a specific shopping mall such as auction, ebay.com, Tmall.com, amazon.com, etc., and the user may set the desired category.

In the past, when a plurality of advertisers registered advertisements with service providers such as Google, Baidu, and Apple Market, visitors would see advertisements. This means that advertisers should register advertisements with multiple service companies, and do not register advertisements. In the case of surfing in a service company, there is a disadvantage that advertisements cannot be exposed, and entities other than the service service company cannot provide advertisements. However, the inventor of the present invention, the mobile advertisement providing system, the visitor can see the advertisement even if the content provider as well as the advertising broker, the online service provider does not participate in the advertisement exposure, the person who wants to see the advertisement is the service company Regardless of the advertisement display, you can see relevant advertisements. In addition, advertisements can be exposed to the services of contents providing companies that the advertiser does not know at all, and through alliances with smartphone manufacturers, the platform can be used only by adding functions such as buttons or sensors. The ad registration platform of the advertising platform operator is all that needs to be implemented, which has the advantage of being concise. This allows the entire world to use one and the same advertising platform to facilitate the execution of advertisers, and can provide the effect that visitors can see the relevant advertisements as if they were shopping. In addition to content such as news, products, and text information, as well as all content such as YouTube and personal broadcast video, a video registrant connects an advertisement or a product related to the content through an advertising platform, and the visitor It suggests a platform that allows content registrants to receive some of their advertising costs when they lead to actions such as clicking, purchasing products, and downloading apps (applications). In addition, the social network platform (SNS) and this advertising platform are linked to provide users with affiliate id from the advertising platform to provide specific information such as advertising and shopping to other users. It can be delivered with the SNS affiliation (affiliate) service and can provide specific information, such as advertising and shopping delivered to other users through the SNS platform used by the user. This is to provide a profit model that distributes a certain percentage of the fee for the revenue portion provided by the advertiser registered to the advertising platform when the user uses the information through the SNS affiliate service.

In addition, when you click on a physical advertisement or shopping button on YouTube, Google search results, Amazon, Taobao, Facebook, or other content page, the advertisement or product is displayed by default. You can register your ad or product by clicking the link. When registering, you can set the exposure target, country, language, region, and amount per impression / click. When registering or connecting an advertisement or product, it can be pre-deposited for a certain amount through a credit card or PayPal, and by installing a function such as a button or a touch sensor on all manufacturers' terminals, the platform operator can There is no need to do sales for exposure, and there is an advantage to build and operate an advertising and shopping platform that can be used by anyone in the world.

When the information display button 116 of the mobile terminal 110 is clicked, specific information such as advertisements, shopping, sharing, etc. may be immediately displayed, or a navigation area for accurately selecting a range of the corresponding information may be displayed.

The navigation area includes social network services (SNS) or Kakao talk, such as Facebook, Twitter, and Instagram, which share information about the content you are viewing. It also includes a function to communicate with messengers such as Line, whatsapp, etc., and can provide a service that can be shared with other users.

In addition, the content currently viewed by the user can be shared in the following boards (daum cafe, naver cafe, Flicker, TED, Biadu Teva, etc.), and the mobile terminal 110 address book. It can be sent to an email or a phone number stored in, and can be stored in a recordable application such as a notepad, a calendar of the mobile terminal 110.

In addition, in the navigation category configuration, a category can be added by a user, and the application can be used after adding and using an existing application, or by requesting an additional service provided by the information search relay server 120. Can be.

For example, if you want to use certain functional elements such as chat, add your favorite chat application (NateOn, Line, KakaoTalk, skype, etc.) to the navigation category area or the information retrieval relay server ( There is a method of downloading and using the chat service provided by the terminal 120).

In addition to the function of connecting the advertisement of the advertiser in the information retrieval relay server 120 includes a service that is used in the advertising platform of the terminal and provides functions such as chat, electronic payment service, office, and the like.

10 is a diagram showing the configuration of the information retrieval relay server 120 according to an embodiment of the present invention.

The information retrieval relay server 120 has a search system for retrieving specific information such as advertisements or shopping, and is a platform for easily linking advertisements related to content to mobile advertisers. Provides more efficient advertising marketing by providing the user can be provided to the user with the information of the advertising provided by the advertiser.

In addition, by providing an SNS affiliation (affiliate) service that can be linked to the SNS, users can receive commission revenue from advertisers by promoting specific information, such as advertising and shopping to other users.

Terminals of each manufacturer in the world, such as Samsung, LG, Apple, Xiaomi, Huawei, can be connected to the information retrieval relay server 120, and all advertisers, product sellers or specific information providers in the world When an advertisement or specific information is posted to the search relay server 120, all terminal users around the world may view specific information such as advertisement or shopping provided by the platform.

As such, an advertisement, a product seller, a specific information provider, etc. may provide an effect that can be promoted to a plurality of users in a single channel form.

In addition, these channels can be used like SNS, so that users can make a community with other users, leave notes on the content they have read, or save the documented content and document it. It can also be used as a community to share information through exchange of opinions. In addition, the user can directly communicate with the advertiser or the shopping company to use the service and purchase the product can also consult about this. The user can provide the effect of building an SNS environment different from the existing one, such as being able to directly act as an affiliate by ordering the public relations role of the advertisement.

In the method for providing advertisement information in the mobile terminal 110 having the information display button 116, the information display button 116 is composed of an advertisement display button and a shopping display button. A separate display other than the basic display screen of the mobile terminal 110 is disposed on the top or side, and the separate display outputs an information display button 116 including an advertisement display button and a shopping display button, and a user's touch input. Receive

In operation S111, the mobile terminal 110 is driven to recognize the content displayed on the mobile terminal 110 and analyze the content to extract keyword information related to the content.

Step S112 transmits the keyword information extracted in step S111 to the information retrieval relay server 120.

Step S113 requests the keyword related information from the information retrieval relay server 120 in response to the input of the information display button 116 and receives the keyword related information from the information retrieval relay server 120.

The information retrieval relay server 120 directly receives advertisement information and shopping information from the advertiser, and the received advertisement information and shopping information may include display information and link information to be output in step S114.

The information retrieval relay server 120 has a retrieval system for retrieving specific information such as advertisements or shopping, and is a system for easily linking mobile users to advertisements related to content to advertisers who execute advertisements. Provides more efficient advertising marketing by providing the user can be provided to the user with the information of the advertising provided by the advertiser. In addition, advertisers who wish to advertise such as Google, Baidu, shopping malls, etc. register information corresponding to the advertisement information and advertisement in the information search relay server 120, and deliver the corresponding advertisement to the user when the user calls the advertisement to a plurality of users. Can be provided.

The information retrieval relay server 120 includes a step of verifying information for verifying advertisement information and shopping information input to the advertiser, and the step of verifying the information verifies whether the display information and the link information input by the advertiser match. . It also checks whether the link information contains malicious code.

When an advertiser directly inputs advertisement and shopping information to the information retrieval relay server 120, an advertisement and shopping information including a keyword or description different from a product or information to be advertised in order to be searched or exposed to a plurality may be input. Means are needed to verify this incorrect information, which is verified at the stage of verifying the information. In addition, by checking whether the malicious code is included in the link information, it may be verified that the malicious code and virus are not infected with the mobile terminal 110 of the user.

Step S114 outputs the keyword related information received in step S113 on the display screen of the mobile terminal 110.

In operation S114, the display screen of the mobile terminal 110 may be divided or a pop-up screen may be configured to output keyword related information while maintaining output of the content.

Step S111 extracts a keyword regarding a part of the content displayed on the screen of the mobile terminal 110, and extracts a keyword regarding a part of the changed content when the part of the content displayed on the display screen of the mobile terminal 110 changes. The keyword related information may be output to the split screen or the pop-up screen output in step S114.

In step S114, the advertisement information or shopping information can be divided into a display screen or a pop-up screen while the screen being viewed by the user is maintained, and the screen is changed to a split screen or a pop-up screen whenever the user's content is changed. The advertisement information or shopping information is updated according to the content so that the advertisement information or shopping information can be viewed in real time.

The information output in step S114 may output advertisement information and shopping information separately, and the information displayed by the advertisement information lamp and the shopping information lamp indicates whether the information being viewed by the user is advertising or shopping, which the user is currently viewing more conveniently. It is possible to quickly determine whether the information is advertisement information or shopping information.

The advertisement information and shopping information output in step S114 may be directly input by the advertiser through the information retrieval relay platform, and the advertiser may display display information including keywords, images, etc. for showing the advertisement or shopping information to the user, and the advertisement or shopping information. It can also provide link information to go to the information.

Step S115 manages the information output at step S114.

In step S115, the user selects and deletes information to be deleted among the outputted advertisement information and shopping information, and receives a reason for deletion. Whether the advertisement information and the shopping information are blocked based on the received deletion reason and the number of times of deletion information; Can be determined.

The user may select and delete the advertisement information or the shopping information output in step S114, and input the reason for deletion. If the information desired by the user or the output information does not match with the reason for deletion, the corresponding advertisement information and shopping information may be blocked. In addition, the number of deletions is also a basis for determining whether such a block, and if the number of deletions is large, it may be information that is not desired by the user, and thus may be material that is not shown to the user first. Mobile advertisement providing system according to an embodiment of the present invention is implemented in the form of program instructions that can be executed by various computer means may be recorded on a computer readable medium. The computer readable medium may include program instructions, data files, data structures, etc. alone or in combination. Program instructions recorded on the media may be those specially designed and constructed for the purposes of the present invention, or they may be of the kind well-known and available to those having skill in the computer software arts. Examples of computer-readable recording media include magnetic media such as hard disks, floppy disks, and magnetic tape, optical media such as CD-ROMs, DVDs, and magnetic disks, such as floppy disks. Magneto-optical media, and hardware devices specifically configured to store and execute program instructions, such as ROM, RAM, flash memory, and the like. Examples of program instructions include not only machine code generated by a compiler, but also high-level language code that can be executed by a computer using an interpreter or the like. The hardware device described above may be configured to operate as one or more software modules to perform the operations of the present invention, and vice versa.

As described above, the present invention has been described by way of limited embodiments and drawings, but the present invention is not limited to the above embodiments, and those skilled in the art to which the present invention pertains various modifications and variations from such descriptions. This is possible.

Therefore, the scope of the present invention should not be limited to the described embodiments, but should be determined not only by the claims below but also by the equivalents of the claims.

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a mobile advertisement providing system, and more particularly, to a mobile advertisement providing system technology for displaying contents and advertisement information currently provided on a screen in response to an operation of an information display button.

Claims

A mobile terminal having an information display button;

A keyword extraction unit which is driven in the mobile terminal and recognizes the content displayed on the mobile terminal and analyzes the content to extract keyword information related to the content;

A keyword transmitter which transmits keyword information extracted by the keyword extractor to an information retrieval relay server;

An information receiving unit for requesting the keyword related information from the information retrieval relay server in response to the input of the information display button and receiving the keyword related information from the information retrieval relay server;

An information output unit which outputs the keyword related information received by the information receiver to a display screen of the mobile terminal;

An information manager which manages the information output from the information output unit;

Mobile advertising providing system comprising a.
The method of claim 1,

The information output from the information output unit is advertisement information or shopping information, and the information display button is a mobile advertisement providing system, characterized in that consisting of an advertisement display button or a shopping display button.
The method of claim 1,

The information display button is composed of a button configured on the side or the top of the mobile terminal

Mobile advertising providing system, characterized in that.
The method of claim 1,

The information search relay server receives the advertisement information and shopping information directly from the advertiser,

The input advertisement information and shopping information include display information and link information to be output from the information output unit.

Mobile advertising providing system, characterized in that.
The method of claim 1,

The information output unit outputs the keyword related information while dividing the mobile terminal display screen or constructing a pop-up screen while maintaining output of the content.

Mobile advertising providing system, characterized in that.
The method of claim 5

The keyword extracting unit extracts a keyword regarding a portion of the content displayed on the mobile terminal display screen,

Extracting a keyword relating to a part of the changed content when the part of the content displayed on the mobile terminal display screen is changed and outputting the keyword related information to the split screen or the pop-up screen output from the information output unit;

Mobile advertising providing system, characterized in that.
The method of claim 5,

The keyword extractor extracts a keyword input by a user in a search box.

Analyzing the content extracted through the keyword input by the user in the search window, extracting a keyword, and outputting the keyword related information on the split screen or pop-up screen output from the advertisement information output unit through the information output unit;

Mobile advertising providing system, characterized in that.
The method of claim 1

The keyword extractor extracts a keyword for information on which the user drags a part of the content.

Outputting advertisement information and shopping information about the information dragged by the user from the information output unit;

Mobile advertising providing system, characterized in that.
In the method for providing advertising information in a mobile terminal having an information display button,

Extracting keyword for extracting keyword information related to the content by recognizing the content that is driven in the mobile terminal and displayed on the mobile terminal;

Transmitting a keyword for transmitting the keyword information extracted in the keyword extraction step to an information retrieval relay server;

Requesting the keyword related information from the information retrieval relay server in response to the input of the information display button, and receiving information for receiving the keyword related information from the information retrieval relay server;

Outputting information on the display screen of the mobile terminal, the keyword related information received in the information receiving step;

Information management for managing the information output in the outputting of the information;
The method of claim 9,

The information output in the outputting of the information is advertisement information or shopping information.

The information display button comprises an advertisement display button or a shopping display button

Mobile advertising providing method characterized in that.
The method of claim 9,

The information display button is composed of a button configured on the side or the top of the mobile terminal

Mobile advertising providing method characterized in that.
The method of claim 9,

The information search relay server receives the advertisement information and shopping information directly from the advertiser,

The input advertisement information and shopping information include display information and link information to be output in the outputting of the information.

Mobile advertising providing method characterized in that.
The method of claim 9,

The outputting of the information may include outputting the keyword related information on a split screen or a pop-up screen of the mobile terminal display screen.

Mobile advertising providing method characterized in that.
The method of claim 13,

The extracting of the keyword may include extracting a keyword regarding a part of the content displayed on the mobile terminal display screen.

Outputting the keyword related information on the split screen or the pop-up screen outputted in the step of extracting a keyword relating to a part of the changed content and outputting the information when a part of the content displayed on the mobile terminal display screen is changed;

Mobile advertising providing method characterized in that.
The method of claim 13,

The extracting of the keyword may include extracting a keyword input by a user in a search box.

The keyword-related information is output to the split screen or the pop-up screen which is output in the step of outputting the advertisement information by analyzing the content extracted through the keyword inputted by the user in the search window and outputting the information. To do

Mobile advertising providing method characterized in that.
The method of claim 9

The extracting of the keywords may include extracting keywords for information on which the user drags a part of the content.

Outputting advertisement information and shopping information about the information dragged by the user in the outputting of the information;

Mobile advertising providing method characterized in that.
A recording medium having recorded thereon a program for realizing the method according to any one of claims 9 to 16.