KR20140146555A - Method for Exchanging Data Except for Communication Load - Google Patents

Abstract

The present invention relates to a method for exchanging data without generating a communication load. The method executed in a user terminal that can communicate with a server, comprises generating a port in a network for receiving data from the server through the network, identifying one or more terminals which is transmitting and receiving data the same as the data received from the server by using the port, and transmitting and receiving the data to and from at least one of the identified terminals, by sharing the data mutually, while the data is being received.

Description

BACKGROUND OF THE INVENTION 1. Field of the Invention [0001] The present invention relates to a data exchange method,

A method for performing at a user terminal capable of communicating with a server, the method comprising: creating a port on a network for receiving data from the server over a network; And does not generate a communication load for mutually sharing the data with at least one terminal among the identified terminals during reception of the data to transmit and receive the data.

With the development of information and communication technology, the Internet has become a necessary means in our daily life, and various services using the Internet are being provided to people.

Among them, a web page provided on a search site providing a search service through the Internet, a blog site providing a blog, or the like is used as a means for advertising on various goods / services other than providing simple information .

In such a situation, a video advertisement providing a higher effect than a simple text advertisement is provided in an advertisement in such a situation. However, in the case of such a video advertisement, when a large number of video advertisements are stored / managed in a server, A short video advertisement with a low image quality is mainly used and a complaint of an advertiser due to a low advertisement effect due to the provision of a low quality short video advertisement is caused .

The method is implemented in a user terminal capable of communicating with a server, the method comprising: a first step of creating a port on a network for receiving data from the server via a network; A second step of identifying one or more terminals transmitting and receiving the same data as the data received from the server, and a third step of mutually sharing and transmitting the data with at least one of the terminals identified during the reception of the data And a data exchange method that does not cause a communication load to be generated.

A data exchange method that does not generate a communication load according to the present invention is a method executed in a user terminal capable of communicating with a server, the method comprising: generating a port on a network for receiving data from the server via a network; A step of identifying one or more terminals transmitting and receiving the same data as the data received from the server using the first step and the port and a second step of identifying at least one terminal of the identified terminals and the data And a third step of sharing and transmitting and receiving.

The second step identifies one or more terminals which are transmitting and receiving the same data using the same port as the generated port, according to the present invention.

The method further comprises the step of receiving the data from the server through the port if one or more terminals transmitting and receiving the same data are not identified in the data exchange method without generating a communication load according to the present invention .

The second step may include receiving a list of one or more terminals receiving the same data from the server, and transmitting the list to the terminal corresponding to the received list, And exchanging the shared information with the data.

In the data exchange method without causing a communication load according to the present invention, the third step further includes transmitting and receiving the data by mutually sharing the data with the terminal transmitting and receiving the data while the generated port is maintained .

In the data exchange method according to the present invention that does not cause a communication load, the method further comprises removing the port.

A moving image providing method that does not cause a communication load according to the present invention is a moving image providing method that does not generate a communication load executed by a program provided in a user terminal capable of communicating with a server that provides moving images, A first step of creating a port on the network for receiving moving pictures from the server through the first port and a second port for identifying one or more terminals transmitting and receiving the same moving picture as the moving picture received from the server using the same port as the port, And a third step of mutually sharing the moving picture with the identified at least one terminal via the port while the portable terminal keeps the port at the identified one or more terminal side, The program removes the port Characterized by a fourth step.

In a moving picture providing method that does not cause a communication load according to the present invention, when one or more terminals transmitting and receiving the same moving picture are not identified through the same port, the program receives the moving picture from the server through the port And further comprising:

The method comprising the steps of: receiving, by the program, a list of one or more terminals receiving the same moving picture from the server through the same port; And a program exchanging shared information about the moving picture through the port and a program provided to the terminal corresponding to the received list, respectively.

According to the present invention, there is an advantage in that a high network cost incurred in downloading a moving image provided only by a server can be reduced by collecting / downloading a moving image from one or more servers having a moving image on the network and one or more terminals downloading the moving image .

According to the present invention, it is possible to provide a high-quality video rather than a low-quality short video according to a reduced network cost, and it is possible to obtain a high profit effect using a high-quality video.

FIG. 1 is a diagram illustrating a configuration of a web site operation system for providing a high-quality video advertisement according to an embodiment of the present invention.
2 is a diagram illustrating a configuration of an advertisement operating program function for providing a video advertisement in connection with a browser program according to an embodiment of the present invention.
3 is a diagram illustrating a configuration of an advertisement operating program function for providing a video advertisement in connection with a browser program according to another embodiment of the present invention.
4 is a diagram illustrating a process of providing a high-quality moving image advertisement according to an embodiment of the present invention.
5 is a diagram illustrating a process of providing a high-quality moving image advertisement according to an embodiment of the present invention.
6 is a diagram illustrating a process of providing a high-quality moving image advertisement according to another embodiment of the present invention.
FIG. 7 is a diagram illustrating an exemplary screen for providing a video advertisement using a text advertisement (or a banner advertisement) provided based on a search word according to an embodiment of the present invention.

The operation principle of the preferred embodiment of the present invention will be described in detail with reference to the accompanying drawings and description. It should be understood, however, that the drawings and the following detailed description are exemplary and explanatory and are intended to provide further explanation of the invention, and are not to be construed as limiting the present invention. In the following description of the present invention, a detailed description of known functions and configurations incorporated herein will be omitted when it may make the subject matter of the present invention rather unclear. The terms used below are defined in consideration of the functions of the present invention, which may vary depending on the user, intention or custom of the operator. Therefore, the definition should be based on the contents throughout the present invention.

It is to be understood that both the foregoing general description and the following detailed description of the present invention are exemplary and explanatory and are intended to provide further explanation of the invention as claimed. The configuration is omitted as much as possible, and a functional configuration that should be additionally provided for the present invention is mainly described. Those skilled in the art will readily understand the functions of components that have been used in the prior art among the functional configurations that are not shown in the following description, The relationship between the elements and the components added for the present invention will also be clearly understood.

In order to efficiently explain the essential technical features of the present invention, the following embodiments properly modify the terms so that those skilled in the art can clearly understand the present invention, It is by no means limited.

As a result, the technical idea of the present invention is determined by the claims, and the following embodiments are merely means for effectively explaining the technical idea of the present invention to a person having ordinary skill in the art to which the present invention belongs Only.

FIG. 1 is a diagram illustrating a configuration of a web site operation system for providing a high-quality video advertisement according to an embodiment of the present invention.

In more detail, FIG. 1 provides at least one or more web services (eg, a search service, a web mail service, a community service, a user created content service, a messenger service, an information providing service, etc.) to a plurality of user terminals 150, And a web server 100 for providing at least one or more pieces of advertisement information to the user terminal 150 in cooperation with the web service 100. In the web site management system 100, The present invention is not limited to the above-described embodiments, but may be modified and changed without departing from the spirit and scope of the present invention. Various implementations of the system configuration may be deduced, but the present invention encompasses all of the above envisioned methods of implementation W is made, the technical features are not limited only with the exemplary method shown in the figure 1.

1, the web site management system includes at least one user terminal 150 having a browser program, and at least one web server 150 to the user terminal 150 via a communication network. (For example, advertisement link information (or advertisement information) (or advertisement information, for example, advertisement information) is provided in cooperation with the web service, And a web server 100 for providing the user terminal 150 with character information to be included in the web document including the advertiser information) and the tag string.

According to another embodiment of the present invention, the web server 100 transmits at least one web service (for example, a search service, a web mail service, a community service, a user-created content service, (Not shown in FIG. 1), and provides at least one (1, 2, 3, 4, 5, 6, 7, 8, 9, It is possible to provide the advertisement information (for example, character information to be included in the web document including the advertisement link information (or advertiser information) and the tag string). The present invention can be implemented by the web server 100 and the advertisement server The present invention is characterized in that the present invention is not limited to this.

The user terminal 150 accesses the web server 100 through a communication network and transmits at least one web service (for example, a search service, a web mail service, a community service, a user created content service, a messenger service, The user terminal 150 includes a network communication function for connecting to a communication network and at least one or more browser programs. In this case, A fixed terminal such as a desktop computer having a network communication function and a browser program, a semi-fixed terminal such as a notebook, or a mobile terminal capable of carrying / moving.

According to an embodiment of the present invention, the user terminal 150 may include at least one wired terminal connected to a wired communication network based on a Transmission Control Protocol / Internet Protocol (TCP / IP) or a User Datagram Protocol / Internet Protocol And may include at least one or more web services (for example, a search service, a web mail service, a community service, a user service, a web service, and a web service) in accordance with a Hyper-Text Transfer Protocol A production content service, a messenger service, an information providing service, etc.).

According to another embodiment of the present invention, the user terminal 150 may be a CDMA (Code Division Multiple Access) / WCDMA (Wide-CDMA) based wireless communication network or an IEEE 802.11x based wireless communication network or an IEEE 802.16x based wireless communication network And at least one of the wireless terminals may be connected to any one of the wireless communication networks. In accordance with a Hyper-Text Transfer Protocol (HTTP) compatible protocol provided in the communication network, the web server 100, (E.g., a search service, a web mail service, a community service, a user-created content service, a messenger service, an information providing service, etc.).

After a communication channel for the at least one web service is connected to the web server 100, the user terminal 150 receives at least one web service (e.g., a search service, (Hyper Text Markup Language) compatible web documents (e.g., * .html, * .htm, * .asp. *) For use with web services, web services, community services, user created content services, instant messenger services, jsp, *. xml, *. wml, and the like), and the received web document is output through a browser program provided in the user terminal 150.

Those skilled in the art will appreciate that the user terminal 150 may communicate with the web server 100 through a communication channel for the web service and may receive the web service from the web server 100, The web page is displayed on the browser. Therefore, detailed description thereof will be omitted for the sake of convenience.

The web server 100 includes at least one web document source for generating at least one web document for the web service, and a DBMS (DataBase) having a web operation D / B for storing web operation data including digital contents Management system).

According to an embodiment of the present invention, the web document source of the web operation data includes an HTML compatible tag for generating a web document to be provided to the at least one user terminal 150 for the web service in the web server 100 And it is preferable that the data contents include at least one of image contents, sound contents, and multimedia contents to be included in the web document.

The web service (e.g., a search service, a web mail service, a community service, a user creation service, or the like) including the web document source and digital contents included in the operational data A content service, a messenger service, an information providing service, etc.), the detailed description thereof will be omitted for the sake of convenience.

Also, the DBMS provided in the web server 100 may include a bulletin board D / B for registering at least one bulletin board content registered from the user terminal 150.

According to an embodiment of the present invention, the bulletin board contents include at least one post that the client registers, and the post includes text information and at least one digital content (e.g., image, sound, multimedia) .

According to the embodiment of the present invention, the DBMS may further store at least one web service related information (for example, membership information for a membership web service) in addition to the web operation D / B or the bulletin board D / B Those skilled in the art will be able to easily deduce various kinds of information or contents stored in the DBMS corresponding to each application field of the web server 100, A detailed description thereof will be omitted for the sake of convenience.

According to the present invention, the web server 100 may include various web pages (or web pages) for providing the web service (for example, a search service, a web mail service, a community service, a user created content service, a messenger service, And an advertisement D / B 145 for storing advertisement management information to be provided to the user terminal 150 through a web document corresponding to the advertisement D / B 145. The advertisement D / The advertisement management information includes advertiser information requesting advertisement provision to a plurality of user terminals 150 through the web server 100, keyword information for selecting a web page (or a bulletin board page) to provide the advertisement, Advertisement information to be included in a web document corresponding to a web page (or a bulletin board page) to be provided with an advertisement, advertisement amount information according to the advertisement provision, Preferably comprises a price of the deposit deposited at least one information.

Here, the advertiser information is information that identifies an advertiser who is requested to provide a plurality of clients with at least one advertisement through the web server 100, and includes an advertiser name or an advertiser ID code attached to an advertisement provided to the client As shown in Fig.

When the advertisement requested by the advertiser selects a web page (or a bulletin board page) to be provided with the advertisement, such as a keyword advertisement (or a contextual advertisement), the keyword information is selected by selecting the advertisement providing target web page (E.g., words, phrases, sentences, etc.) for providing the advertisement, and may be omitted if the web page (or the bulletin board page) to which the advertisement is to be provided is not limited, It is not limited.

The advertisement information is information for inserting the advertisement requested by the advertiser into a web document corresponding to the web page (or a bulletin board page), and includes at least one of advertisement word information or advertisement contents (for example, image, sound, And a tag string for inserting the advertisement data into a web document corresponding to the web page (or a bulletin board page).

According to an embodiment of the present invention, when the advertisement requested by the advertiser supports the provision of the high-definition video advertisement before the user terminal 150 provided with the advertisement accesses the advertisement site of the advertiser, High-quality moving image information for outputting the high-quality moving image advertisement, advertisement link information corresponding to the advertisement site, a tag string for inserting the advertisement link information into a web document corresponding to the web page (or bulletin board page) And at least one parameter information for confirming that the user terminal 150 has accessed the advertisement site.

According to another embodiment of the present invention, when the advertisement requested by the advertiser supports access to the advertisement site of the advertiser at the user terminal 150 provided with the advertisement, Link information, a tag string for inserting the advertisement link information into a web document corresponding to the web page (or a bulletin board page), and a tag string for inserting at least one or more And further includes parameter information.

According to another embodiment of the present invention, when the advertisement requested by the advertiser does not support accessing the advertisement site of the advertiser at the user terminal 150 provided with the advertisement, the advertisement information may include the advertiser information , An advertiser identification code), and a tag string for inserting the advertiser information into a web document corresponding to the web page (or a bulletin board page).

The advertisement amount information is information for providing the advertisement (for example, an exposure based advertisement, a click-based advertisement, or a client action based advertisement) to the user terminal 150 through a web document corresponding to the web page And at least one ad unit price paid by the advertiser according to the advertisement service.

The deposit information is an amount deposited by the advertiser to pay an advertisement amount according to the advertisement provision, and the web server 100 provides at least one advertisement corresponding to the advertisement information to the user terminal 150 Accordingly, the deposit is preferably subtracted to '0'.

According to an embodiment of the present invention, the advertisement D / B 145 is preferably provided on a DBMS provided in the web server 100.

According to another embodiment of the present invention, the advertisement D / B 145 may be provided on a partner side affiliated with the web server 100, or may be provided on a separate DB The present invention is not limited thereto.

Referring to FIG. 1, the web server 100 is connected to at least one user terminal 150 through a web service (for example, a search service, a web mail service, a community service, a user created content service, a messenger service, And the like), and a web interface unit 105 (or web interface unit) for connecting at least one web document corresponding to a web page for the web service to the user terminal 150 through the communication channel, And means for controlling the operation of the apparatus.

The web interface unit 105 may access the web service (e.g., a search service, a web mail service, a community service, a user-created content service, a messenger service, * .Htm, *. Asp * *. Jsp, *. Xml, *. Xml) corresponding to a web page to be provided to the user terminal 150, * .wml, and the like).

If at least one web document corresponding to a web page to be provided to the user terminal 150 is generated in the web server 100 after the communication channel is established with the user terminal 150, Transmits the web document through the communication channel to the user terminal 150 to output the web document through a browser program provided in the user terminal 150. [

If client input information (for example, a search word, a bulletin board content) for the web service (e.g., a search service, a web mail service, a community service, a user created content service, a messenger service, The web interface unit 105 receives the client input information through the communication channel when the client terminal 150 receives the client input information through the user interface and transmits the client input information. .

Referring to FIG. 1, the web server 100 is connected to the web service D / B to provide the web service (for example, a search service, a web mail service, a community service, a user created content service, a messenger service, * .Htm, * .asp. *. Jsp, *. Xml, *. Jsp) corresponding to a web page to be provided to the user terminal 150 for a web page (e.g. a web page operation unit 115 (or a web page operation unit) for generating at least one digital content to be included in the web document in association with the web operation D / B, (Or digital content operating means) for transmitting the digital content to the user terminal 150 and transmitting the digital content to the user terminal 150. The web page operation unit 115 One or more web documents Or controls to process at least one digital content to be included in the generated web document by the digital content operation unit 120 and output the extracted digital content to the user terminal 150 to which the web document is transmitted The web interface unit 105 is connected to the web service control unit 110 and is connected to the web page operation unit 115 by the web page operation unit 115 And transmits the generated at least one web document to the user terminal 150 through the communication channel.

The web service control unit 110 may control the web page operation procedure corresponding to the web service (e.g., a search service, a web mail service, a community service, a user created content service, a messenger service, , The web page operation unit 115 controls to generate at least one web document corresponding to the web page for the web service, and the web page operation unit 115 Is configured to generate at least one web document corresponding to a web page for the web service in association with the web service control unit 110. [

The web document generated by the web page operation unit 115 includes at least one digital content link, and the user terminal 150 receiving the web document corresponds to the digital content link to the web server 100 The digital content operating unit 120 outputs at least one digital content corresponding to the digital content link from the web operation D / B, and transmits the output digital content to the web interface D / And transmits the digital content to the user terminal 150 through the Internet 105 so that the digital content is included in the web document transmitted to the user terminal 150 and output.

1, the web server 100 generates at least one web document corresponding to a bulletin board page in association with the web page operation unit 115, and in association with the web interface unit 105, The web page corresponding to the created bulletin board page is transmitted to the user terminal 150 or the bulletin board content is input from the user terminal 150 through the bulletin board registration interface included in the web document corresponding to the bulletin board page, A bulletin board operating unit 125 (or a bulletin board operating unit) for registering the bulletin board contents on the bulletin board D / B when the web page information is received by the web interface unit 105, The bulletin board operating unit 125 may transmit the web page to the bulletin board operating unit 125 according to the web page operation procedure corresponding to the service, the user-created content service, the messenger service, Or controls the generation of a web document corresponding to the bulletin board page in cooperation with the web page operation unit 115. Alternatively, the bulletin board operating unit 125 may control the generation of the bulletin board contents received from the user terminal 150, / B of the Web service control unit 110 (or Web service control unit).

The web service control unit 110 may control the web page operation procedure corresponding to the web service (e.g., a search service, a web mail service, a community service, a user created content service, a messenger service, The bulletin board operating unit 125 controls to generate at least one web document corresponding to the bulletin board page for the web service in association with the web page operating unit 115 And the bulletin board operating unit 125 generates at least one web document corresponding to the bulletin board page in association with the web page operating unit 115. [

According to an embodiment of the present invention, at least one web document corresponding to a bulletin board page for the web service is a web document for providing a general bulletin board registering a post created by the client, or an Internet Web documents for providing cafes, or web documents for providing Internet knowledge sharing to provide inter-client questions / answers, or web documents for sharing client-produced content (e.g., UCC) And at least one web document for providing a web site (e.g., a blog, a mini homepage).

The web page corresponding to the bulletin board page is provided with a bulletin board registration interface for inputting at least one bulletin board content from the user terminal 150 and registering the at least one bulletin board content in the web server 100. In the user terminal 150, When the bulletin board content of at least one director for the web service is inputted and transmitted through the bulletin board registration interface, the bulletin board operating unit 125 registers the bulletin board contents received from the user terminal 150 on the bulletin board D / B .

According to the embodiment of the present invention, the bulletin board contents for the web service include a general bulletin board for registering a post created by a client in the web server 100, an internet cafe for providing a community between clients, , Or run Internet knowledge sharing to provide inter-client questions / answers, or share client-generated content (e.g., UCC), or operate client's personalized websites (e.g., blogs, mini-homepages) It is preferable to be used for doing so.

Referring to FIG. 1, the web server 100 corresponds to the web service among the web service (for example, a search service, a web mail service, a community service, a user created content service, a messenger service, (Or an advertisement operating unit 130) that provides at least one or more ads stored in the advertisement D / B 145 to the user terminal 150 through a web document corresponding to a web page (or bulletin board page) And an advertisement amount settlement unit 135 (or an advertisement amount settlement means) for processing the advertisement amount according to the advertisement provision. The advertisement operation unit 130 and the advertisement amount setting unit 135 The advertisement amount settlement unit 135 may be provided in a separate advertisement server connected to the web server 100 through a communication network, and thus the present invention is not limited thereto.

The web page management unit 115 of the web service control unit 110 controls the web page operation unit 115 in cooperation with the digital content operation unit 120 (or the bulletin board operation unit 125) (Or a bulletin board page) for a web service, a web mail service, a community service, a user created content service, a messenger service, an information providing service, (Or the bulletin board page) in association with the D / B 145. The advertisement information may include at least one advertisement information to be included in the web document corresponding to the web page (or bulletin board page).

For example, the advertisement information to be included in the web document is matched with the keyword information stored in the advertisement D / B 145 among character information (or tags, or index words) included in the web document corresponding to the web page (or bulletin board page) (Or a tag or an index word) of the matching keyword information, thereby confirming the advertisement information associated with the matching keyword information.

Alternatively, when at least one client input information (e.g., a search word) is received from the user terminal 150, the advertisement operating unit 130 may associate the client input information (e.g., (Or a search term) corresponding to a web page (or a bulletin board page) to be provided to the user terminal 150 corresponding to the client input information, And is included in the document.

For example, the advertisement information to be included in the web document may include keyword information matching the client input information (e.g., a search word) among the keyword information stored in the advertisement D / B 145, Information corresponding to the client input information as the advertisement information corresponding to the web page (or bulletin board page) to be provided to the user terminal 150. [

When at least one or more pieces of advertisement information to be included in the web document corresponding to the web page (or bulletin board page) are confirmed, the advertisement operating unit 130 receives the confirmed advertisement information (for example, advertisement Character information to be included in the web document including link information (or advertiser information) and a tag string).

In a case where the advertisement information is not stored in association with the keyword information in the advertisement D / B 145 according to another embodiment of the present invention, the advertisement operating unit 130 displays the advertisement D (For example, character information to be included in a web document including advertisement link information (or advertiser information) and a tag string) to be included in a web document corresponding to the web page (or bulletin board page) The present invention is not limited thereto.

When the advertisement information to be included in the web document corresponding to the web page (or the bulletin board page) is extracted from the advertisement D / B 145, the advertisement operating unit 130 associates the advertisement information with the web page operation unit 115, The advertisement information is inserted into the web document corresponding to the web page (or the bulletin board page), and the advertisement information is transmitted to the user terminal 150 and processed so as to be output.

Here, if the advertisement provided to the user terminal 150 includes click-based advertisement information, the advertisement operating unit 130 transmits the advertisement information to the user terminal 150, Information and parameter information and confirms whether the user terminal 150 clicks the advertisement information to access the advertisement site corresponding to the advertisement link information.

If the advertisement provided to the user terminal 150 is clicked (or selected) and the high-quality video advertisement corresponding to the clicked (or selected) advertisement is included, the advertisement operating unit 130 transmits the high- The high-quality moving picture information and the advertisement link information and the parameter information included in the advertisement information so that the advertisement is clicked (or selected) in the user terminal 150 .

Here, after the high-definition video advertisement is provided to the user terminal 150, it is preferable that the user terminal 150 confirms whether or not to access the advertisement site of the advertiser corresponding to the click (or selected) advertisement, and then moves to the advertisement site of the advertiser.

According to an embodiment of the present invention, the advertisement operating unit 130 may include a malicious click prevention algorithm for considering that the user repeatedly clicks the advertisement information for a certain period of time in the user terminal 150 as a malicious click, .

Those skilled in the art will appreciate the technical features of the illegal click prevention algorithm, and a detailed description thereof will be omitted for the sake of convenience.

When the advertisement provided to the user terminal 150 includes the client action based advertisement information, the advertisement operating unit 130 accesses the advertisement site by clicking the advertisement on the user terminal 150, (For example, receiving client action information from an advertisement site or confirming through a client action detection module (program) provided in the user terminal 150) an action performed by the user terminal 150 on the advertisement site periodically It is preferable to confirm whether or not the user terminal 150 has performed an action corresponding to payment of the client action-based advertisement amount.

If the advertisement operation unit 130 provides exposure-based advertisement information to the user terminal 150, the advertisement amount settlement unit 135 notifies the advertisement D / B 145 of linkage with the exposure- Based advertisement amount information stored in the advertisement D / B 145, and subtracts the exposure-based advertisement amount from the deposit information stored in association with the exposure-based advertisement information in the advertisement D / B 145.

Alternatively, if it is confirmed that the user terminal 150 has clicked on the advertisement information after the advertisement operation unit 130 provides the click-based advertisement information to the user terminal 150, the advertisement amount settlement unit 135 Based on the click-based advertisement amount information stored in association with the click-based advertisement information in the advertisement D / B 145, and stores the click-based advertisement amount information in the advertisement D / B 145 in association with the click- And the amount of the click-based advertisement is subtracted from the information.

Alternatively, after the advertisement operating unit 130 provides the click-based advertisement information to the user terminal 150, the user terminal 150 may view the high-definition video advertisement by clicking the advertisement information, The advertisement amount settlement unit 135 notifies the advertisement D / B 145 of the click-related advertisement information in association with the click-based advertisement information, Based video advertisement amount information, and subtracts the click-based video advertisement amount from the deposit information stored in association with the click-based video advertisement amount information in the advertisement D / B 145.

Alternatively, after the advertisement operating unit 130 provides the click-based advertisement information to the user terminal 150, the user terminal 150 may view the high-definition video advertisement by clicking the advertisement information, , The advertisement amount settlement unit 135 adds the click amount to the advertisement D / B 145 in accordance with the click-based advertisement information in association with the click-based advertisement information, Video advertisement amount information and advertiser site moving advertisement amount information, respectively, and extracts the click-based video advertisement amount and the advertiser site advertisement amount information from the deposit information stored in the advertisement D / B 145 in association with the click-based advertisement information and the high- Site advertisement amount, and a predetermined discount rate may be applied according to the intention and purpose of a person skilled in the art.

Alternatively, after the advertisement operating unit 130 provides the click-based advertisement information to the user terminal 150, the user terminal 150 accesses the advertisement site by clicking the advertisement information, When it is confirmed that the client action related to the payment of the advertisement amount is performed, the advertisement amount settlement unit 135 confirms the action-based advertisement amount information stored in association with the action-based advertisement information in the advertisement D / B 145, And subtracts the action-based advertisement amount from the deposit information stored in association with the action-based advertisement information in the advertisement D / B (145).

Referring to FIG. 1, the web server 100 is provided with one or more pieces of advertisement information through the advertisement operating unit 130, and when any one of the provided one or more pieces of advertisement information is clicked (or selected) (Or moving picture management means) for managing that a high-quality moving picture advertisement corresponding to the selected (or selected) advertisement information is provided to the user terminal 150. [

According to an embodiment of the present invention, the high-definition moving image advertisement management provided to the user terminal 150 may include one or more high-definition moving image providing servers (not shown) connected to (or connectable with) the user terminal 150 and / It is preferable to check the above user terminal 150 and provide the confirmed one or more high quality moving image providing server information and / or one or more user terminal 150 information to the user terminal 150, (Not shown) and / or one or more user terminals (not shown) based on the high-definition moving image providing server (not shown) information and / or the user terminal 150 information in the user terminal 150 150 to confirm the stored state of the high-definition moving image file and the stored amount, and download the high-quality moving image file.

FIG. 2 is a diagram illustrating a configuration of an advertisement operating program function for providing a video advertisement in connection with a browser program according to an embodiment of the present invention.

2 is a flow chart illustrating a method of communicating between a browser program and at least one inter-process communication method (for example, inter-process message exchange, inter-process memory sharing, or inter-process library file The present invention relates to a functional configuration of an advertisement management program having a separate user interface separate from the browser program in order to provide a video advertisement in cooperation with a user through a browser, It will be apparent to those skilled in the art that various changes and modifications may be made in the present invention without departing from the spirit and scope of the invention as defined by the appended claims. It is to be understood that both the above- 2 of the accompanying drawings.

According to the present invention, the user terminal provided with the advertisement operation program may further include: a recording medium on which the program code corresponding to the advertisement operation program is recorded; and a memory unit for storing the animation information used for the advertisement of the animation in the advertisement operation program. A screen output means for outputting at least one or more interface screens output by the advertisement operating program for providing the video advertisement to a screen output device provided in the user terminal based on a graphical user interface; Key input means for inputting at least one key data for the video advertisement in association with an input device (e.g., a keyboard, a keypad, a mouse, or the like) provided in the user terminal, The wireless terminal (or wireless terminal) connected to the user terminal And communication means for connecting a communication channel to the web server 100 on the communication network through the communication channel and transmitting and receiving at least one information (or data) for the video advertisement to the web server 100 through the communication channel .

According to an embodiment of the present invention, it is preferable that the storage means stores interface information corresponding to at least one or more interface screens output from the advertisement management program to the screen output means for the video advertisement.

As a person skilled in the art of the present invention, it is possible to provide a communication terminal which is capable of transmitting and receiving data to and from the storage means, the screen output means, the key input means and the communication means according to the terminal configuration of various wired terminals (or wireless terminals) The technical features are clearly understood, and a detailed description thereof will be omitted for the sake of convenience.

Referring to FIG. 2, after the advertisement operating program is recorded on a recording medium provided in the user terminal, the advertisement operating program executes and executes the video advertisement in cooperation with an operating system (or platform) And at least one function configuration unit configuring the advertisement operation program to provide the video advertisement is interlinked or the function configuration units are connected to the user terminal through the operating system (or platform) provided in the user terminal, (For example, screen output means, key input means, storage means, communication means, and the like) provided in the mobile terminal 100 to provide the moving picture advertisement .

The control unit 225 executes the advertisement management program on an operating system (or a platform) provided in the user terminal (for example, by a processor included in the user terminal), and in association with the operating system (or platform) And a program execution code corresponding to a main frame for interworking with a terminal component (for example, screen output means, key input means, storage means, communication means, etc.).

According to an embodiment of the present invention, the control unit 225 records the program in the recording medium provided in the user terminal, and then controls the operating system (or platform) according to a program execution command by the user or a program execution command by the browser program. It is preferable that the advertisement management program is activated and executed on the basis of the advertisement management program and the usage right for the terminal component is obtained from the operating system (or platform) simultaneously with execution of the advertisement management program.

In addition, the control unit 225 may control the at least one functional component included in the advertisement operating program to interwork with the advertisement operating program for the video advertisement.

According to an embodiment of the present invention, when the operating system (or the platform) supports event-based multitasking, the control unit 225 determines whether or not a handler for using the terminal component in each function configuration unit It is preferable that each functional unit constituting the advertisement operating program allocates an instance to the control unit 225 in order to use the access authority.

According to another embodiment of the present invention, when the operating system (or the platform) does not support the event method, the control unit 225 obtains an access right (interrupt) for using the terminal component in each function configuration unit It is preferable that each functional unit constituting the advertisement operating program calls the interrupt to use the interrupt.

According to another embodiment of the present invention, when the operating system (or platform) accesses a memory address of an input / output bus of a peripheral device corresponding to the terminal component, (Memory address) of an input / output bus of a peripheral device corresponding to a terminal component, and each function configuration unit constituting the advertisement operating program accesses the terminal component through the memory address .

According to the present invention, the advertisement management program includes an inter-process communication unit 200 for communicating with a browser program provided in the user terminal for the video advertisement through at least one or more processes. And the browser program is provided with at least one inter-process communication unit 200 interworking with the inter-process communication unit 200.

According to an embodiment of the present invention, when the advertisement operating program is activated by the control unit 225, the inter-process communication unit 200 identifies at least one or more browser programs that are executed and operated in the user terminal Interprocess communication channel with the inter-process communication unit 200 included in the identified at least one browser program.

According to another embodiment of the present invention, when the advertisement operating program is activated by the control unit 225, the inter-process communication unit 200 may transmit the at least one of the at least one browser programs A browser program set as a parent process of the advertisement operating program on the operating system (or platform), or an interprocess communication unit provided in the advertisement operating program Interprocess communication channel with an inter-process communication unit 200 included in a browser program that responds to an inter-process communication protocol defined in the inter-process communication unit 200 of FIG.

According to an embodiment of the present invention, the inter-process communication unit 200 may perform a process inter-process message exchange, a inter-process memory sharing process, a inter-process library file (LIB / DLL) It is preferable to connect the communication channel between the browser program and the process in accordance with at least one or more inter-process communication methods. If a person skilled in the art is familiar with the technical characteristics of the inter- The detailed description thereof will be omitted for the sake of convenience.

According to the present invention, the advertisement operating program may include an interface output unit 205 for outputting at least one or more interface screens to the screen output unit for the video advertisement, and a display unit 205 for displaying, via at least one user interface And an information input unit 210 for receiving advertisement request information for the moving image advertisement from the key input unit.

According to an embodiment of the present invention, at least one interface screen output by the interface output unit 205 may be an Edit control, a ComboBox control, a ListBox control, Button, and the like, and it is preferable to include at least one image control or various custom controls according to the intention of those skilled in the art.

(Eg, a handle, an interrupt, or a memory address) to the screen output unit among the terminal components is activated by the control unit 225, The interface screen corresponding to the program code form (or the interface information provided in the storage means) to the screen output means.

(For example, a handle, an interrupt, or a memory address) to the key input unit is obtained by the control unit 225, and the interface screen is output by the interface output unit 205 The information input unit 210 processes the advertisement request information for the video advertisement from the key input unit.

According to an embodiment of the present invention, the advertisement request information is input through the key input means by the user on a web page (or a web document) including one or more advertisements output through the user terminal, The search result information corresponding to the search word transmitted to the user (clicked (or selected) after the output of one or more ads and the output one or more ads) The advertisement request information may be transmitted to the web server 100 shown in FIG. 1, and the advertisement request information may be processed, for example, And may be processed through the advertisement management program.

According to the present invention, when the advertisement management program transmits one or more pieces of information (for example, search word information) for the video advertisement from the web server 100 on the communication network connected to the user terminal, The search result information, or one or more pieces of advertisement information corresponding to the search word information).

When the advertisement operating program is activated by the control unit 225 to acquire an access right (for example, a handle, an interrupt, or a memory address) to the communication means among the terminal components, the information receiving unit 215 A communication channel for receiving one or more pieces of information with the web server 100 on the communication network is connected with the communication means and one or more pieces of information for the video advertisement are received from the web server 100.

According to an embodiment of the present invention, the at least one information received from the web server 100 may include search result information corresponding to the search term information when the information transmitted from the user terminal is search term information .

In addition, it is possible to further receive advertisement information corresponding to the transmitted search word information.

According to the present invention, when the advertisement operation program is clicked (or selected) by the web server 100 on the communication network connected to the user terminal, any one of the output one or more advertisements is clicked (or selected) And an information transmission unit 220 for transmitting one or more pieces of information for requesting a moving picture corresponding to the selected advertisement.

When the advertisement operating program is activated by the control unit 225 to obtain an access right (for example, a handle, an interrupt, or a memory address) of the terminal component to the communication unit, the information transmitting unit 220 In connection with the communication means, connects a communication channel for transmitting one or more pieces of information to the web server 100 on the communication network, and transmits one or more pieces of information for the video advertisement to the web server 100 .

According to an embodiment of the present invention, the one or more pieces of information transmitted to the web server 100 include advertisement information corresponding to the click (or selected) advertisement, and advertisement information corresponding to a click And at least one user terminal information.

2, the advertisement management program includes a port management unit 230 for creating / removing a port for sharing one or more pieces of information (or data) from one or more servers and one or more user terminals on a network, An information reading unit 235 for reading the received video advertisement holding information when the video advertisement holding information is received from one or more servers or one or more user terminals on the network through the port generated through the management unit 230, A download processing unit 240 for collecting / downloading video information from one or more servers or one or more user terminals on the network according to a result of reading the advertisement holding information, a video information collecting / downloading unit 230 for collecting / downloading video information from one or more servers or one or more user terminals on the network , The moving picture information And a video management unit 245 for setting an expiration date and automatically deleting the expiration date when the expiration date is exceeded.

The port management unit 230 is characterized by creating / removing a port for sharing one or more pieces of information (or data) from one or more servers and one or more user terminals on the network.

According to an embodiment of the present invention, a port created / removed for sharing one or more information (or data) from at least one of a server and at least one user terminal on the network includes at least one server on the network, A port for sending / receiving one or more pieces of information to share moving image information (or moving picture data) stored in the terminal, wherein a port is created at the moment when the advertisement operating program is executed and one or more servers on the network and one (Or data), and upon completion of the downloading of the moving picture information (or moving picture data), the port is deleted and no longer receives one or more information (or data) from one or more servers on the network and one or more user terminals This is impossible Setting it is preferable to.

Here, after generating a port for sharing one or more pieces of information (or data) from at least one of the server and the one or more user terminals on the network, it is checked whether the video information is stored in the storage means of the user terminal, If it is not confirmed, it is preferable to create and download the port.

When the video advertisement holding information is received from one or more servers or one or more user terminals on the network through the port generated through the port management unit 230, the information reading unit 235 reads the received video advertisement holding information .

According to an embodiment of the present invention, when a port for transmitting and receiving one or more pieces of information (or data) from one or more servers on the network and one or more user terminals is created, It is preferable to read the received video advertisement holding information and read the video advertisement holding information for confirming whether or not it is a moving image to be downloaded through the advertisement operating program.

Here, the moving image advertisement holding information may include at least one server on the network and at least one user terminal, sharing file information about a moving image, and a holding amount for the sharing file (i.e., Information on each holding amount according to the position).

The download processing unit 240 collects / downloads video information from at least one server or at least one user terminal on the network according to the video advertisement holding information reading result.

According to an embodiment of the present invention, video advertisement holding information is received from one or more servers and one or more user terminals on the network, and when reading of the received moving image advertisement holding information is completed, (Or data) from a server (or a user terminal) on the network providing the video advertisement holding information based on the video advertisement holding information, and the server (or the user terminal) on the network providing the video advertisement holding information It is preferable that a plurality thereof is used.

If downloading of the moving picture information (or data) is completed, it is preferable to delete a port for transmitting and receiving one or more information (or data) from one or more servers on the network and one or more user terminals.

The video management unit 245 sets an expiration date for the moving image information when the collection / download of the moving image information is completed from one or more servers or one or more user terminals on the network, and automatically deletes the expired date when the expiration date is exceeded.

According to the method of the present invention, when downloading of video information (or data) through a port for transmitting and receiving one or more pieces of information (or data) from one or more servers on the network and one or more user terminals, It is preferable that an expiration date for the moving picture information (or data) is set and stored on the storage means on the user terminal, and it is preferable that the moving picture information (or data) is automatically deleted when the set expiration date arrives .

For example, when an advertiser wants to provide a promotional video for a week, the promotional video is downloaded by clicking (or selecting) the promotional video providing target video among the advertisements provided to the user terminal, It is preferable to perform processing such that it is automatically deleted.

Here, by setting not to share with the server (or user terminal) on the network other than the time when the promotional moving image is downloaded, a problem (e.g., a network load, continuous access of the storage means, etc.) .

FIG. 3 is a diagram illustrating a configuration of an advertisement operating program function for providing a moving image advertisement in connection with a browser program according to another embodiment of the present invention.

In more detail, FIG. 3 illustrates a communication method (for example, inter-process message exchange, inter-process memory sharing, or inter-process library file (LIB / DLL) sharing) between a browser program and at least one inter- The present invention relates to a functional configuration of an advertisement management program for providing a video advertisement in association with a user via a browser program by way of inter-process communication, Those skilled in the art will be able to conceive of various implementations of the configuration of an advertisement operating program function for providing a moving image advertisement in connection with the browser program by referring to and / The invention contemplates all of the above- And is not limited to the method shown in FIG.

According to the present invention, the user terminal provided with the advertisement operation program may further include: a recording medium on which the program code corresponding to the advertisement operation program is recorded; and a memory unit for storing the animation information used for the advertisement of the animation in the advertisement operation program. A screen output means for outputting at least one or more interface screens output by the advertisement operating program for providing the video advertisement to a screen output device provided in the user terminal based on a graphical user interface; Key input means for inputting at least one key data for the video advertisement in association with an input device (e.g., a keyboard, a keypad, a mouse, or the like) provided in the user terminal, The wireless terminal (or wireless terminal) connected to the user terminal And communication means for connecting a communication channel to the web server 100 on the communication network through the communication channel and transmitting and receiving at least one information (or data) for the video advertisement to the web server 100 through the communication channel .

According to an embodiment of the present invention, it is preferable that the storage means stores interface information corresponding to at least one or more interface screens output from the advertisement management program to the screen output means for the video advertisement.

As a person skilled in the art of the present invention, it is possible to provide a communication terminal which is capable of transmitting and receiving data to and from the storage means, the screen output means, the key input means and the communication means according to the terminal configuration of various wired terminals (or wireless terminals) The technical features are clearly understood, and a detailed description thereof will be omitted for the sake of convenience.

Referring to FIG. 3, the advertisement operating program is recorded on a recording medium provided in the user terminal, and the advertisement operating program is executed and executed in cooperation with an operating system (or platform) And at least one function configuration unit configuring the advertisement operation program to provide the video advertisement is interlinked or the function configuration units are connected to the user terminal through the operating system (or platform) provided in the user terminal, And a control unit (325) for controlling the video advertisement to provide the moving picture advertisement in cooperation with at least one terminal component (for example, storage means, communication means, etc.) provided in the mobile terminal.

The control unit 325 executes the advertisement management program on an operating system (or a platform) provided in the user terminal (for example, by a processor included in the user terminal), and in association with the operating system (or platform) And a program execution code corresponding to a mainframe for interworking with a terminal component (for example, a storage unit, a communication unit, and the like).

According to an embodiment of the present invention, the control unit 325 may record an operating system (or a platform) according to a program execution command by a user or a program execution command by the browser program after being recorded on a recording medium provided in the user terminal. It is preferable that the advertisement management program is activated and executed on the basis of the advertisement management program and the usage right for the terminal component is obtained from the operating system (or platform) simultaneously with execution of the advertisement management program.

In addition, the control unit 325 may control the at least one functional component included in the advertisement operating program to interlock with the advertisement operating program for the video advertisement.

According to an embodiment of the present invention, when the operating system (or the platform) supports event-based multitasking, the control unit 325 controls access to the terminal In this case, each functional unit forming the advertisement operating program preferably allocates an instance to the control unit 325 in order to use the access right.

According to another embodiment of the present invention, when the operating system (or the platform) does not support the event method, the control unit 325 obtains an access right (interrupt) for using the terminal component in each function configuration unit It is preferable that each functional unit constituting the advertisement operating program calls the interrupt to use the interrupt.

According to another embodiment of the present invention, when the operating system (or platform) accesses a memory address of an input / output bus of a peripheral device corresponding to the terminal component, the controller 325 controls (Memory address) of an input / output bus of a peripheral device corresponding to a terminal component, and each function configuration unit constituting the advertisement operating program accesses the terminal component through the memory address .

According to the present invention, the advertisement management program may include an inter-process communication unit 300 for communicating with a browser program installed in the user terminal for the video advertisement through at least one communication method between processes , And the browser program has at least one inter-process communication unit (300) interlocked with the inter-process communication unit (300).

According to an embodiment of the present invention, when the advertisement operating program is activated by the control unit 325, the inter-process communication unit 300 confirms at least one or more browser programs that are executed and operated in the user terminal Interprocess communication channel with the inter-process communication unit 300 included in the identified at least one browser program.

According to another embodiment of the present invention, when the advertisement operating program is activated by the control unit 325, the inter-process communication unit 300 may transmit the at least one of the at least one browser programs A browser program set as a parent process of the advertisement operating program on the operating system (or platform), or an interprocess communication unit provided in the advertisement operating program Interprocess communication channel with an inter-process communication unit 300 included in a browser program that responds to an inter-process communication protocol defined in the inter-process communication unit 300 of FIG.

According to an embodiment of the present invention, the inter-process communication unit 300 may be configured to perform inter-process message exchange, inter-process memory sharing, inter-process library file (LIB / DLL) It is preferable to connect the communication channel between the browser program and the process in accordance with at least one or more inter-process communication methods. If a person skilled in the art is familiar with the technical characteristics of the inter- The detailed description thereof will be omitted for the sake of convenience.

According to an embodiment of the present invention, the advertisement operating program may include an interface output (e.g., an interface output) for outputting at least one interface screen for the video advertisement in a predetermined area (or an entire area) of an output area of the browser program in cooperation with the inter- An interface output unit 305 for allocating an area and outputting at least one or more interface screens to the interface output area in cooperation with the inter-process communication unit 300; And an information input unit 310 receiving advertisement request information for the video advertisement from the key input unit and providing the advertisement request information in cooperation with the inter-process communication unit 300.

According to an embodiment of the present invention, at least one interface screen output by the interface output unit 305 may be an Edit control, a ComboBox control, a ListBox control, Button, and the like, and it is preferable to include at least one image control or various custom controls according to the intention of those skilled in the art.

When the advertisement operating program is activated by the control unit 325 and the inter-process communication unit 300 connects the browser program and the inter-process communication channel for the moving image advertisement, the interface output unit 305 outputs the inter- An interface output area for outputting at least one or more interface screens for the video advertisement is allocated to a certain area (or an entire area) of the output area of the browser program through a communication channel.

When the interface output area is allocated, the interface output unit 305 outputs the interface screen corresponding to the program code form (or the interface information provided in the storage unit) to the interface output area through the inter-process communication channel .

Interprocess communication channel for the browser program and the video advertisement is connected by the inter-process communication unit 300 by the control unit 325 and the interface screen is displayed by the interface output unit 305 to the interface output area When the advertisement request information for the moving picture advertisement is inputted from the key input means through the interface screen, the information input unit 310 receives the inputted advertisement request information in association with the inter-process communication unit 300 And the program is input to the advertisement management program.

According to an embodiment of the present invention, the advertisement request information is input through the key input means by the user on a web page (or a web document) including one or more advertisements output through the user terminal, The search result information corresponding to the search word transmitted to the user (clicked (or selected) after the output of one or more ads and the output one or more ads) The advertisement request information may be transmitted to the web server 100 shown in FIG. 1, and the advertisement request information may be processed, for example, And may be processed through the advertisement management program.

According to the present invention, when the advertisement management program transmits one or more pieces of information (for example, search word information) for the video advertisement from the web server 100 on the communication network connected to the user terminal, The search result information, or one or more pieces of advertisement information corresponding to the search word information).

When the advertisement operating program is activated by the control unit 325 to obtain the access right (for example, a handle, an interrupt, or a memory address) of the terminal component to the communication unit, the information receiving unit 315 In connection with the communication means, connects a communication channel for receiving the [reception information] to the web server 100 on the communication network, and receives [reception information] for the moving image advertisement from the web server 100 .

According to an embodiment of the present invention, the at least one information received from the web server 100 may include search result information corresponding to the search term information when the information transmitted from the user terminal is search term information .

In addition, it is possible to further receive advertisement information corresponding to the transmitted search word information.

According to the present invention, when the advertisement operation program is clicked (or selected) by the web server 100 on the communication network connected to the user terminal, any one of the output one or more advertisements is clicked (or selected) And an information transmission unit 320 for transmitting one or more information for requesting a moving picture corresponding to the selected advertisement.

When the advertisement operating program is activated by the control unit 325 to acquire the access right (for example, a handle, an interrupt, or a memory address) of the terminal component to the communication unit, the information transmitting unit 320 In connection with the communication means, connects a communication channel for transmitting one or more pieces of information to the web server 100 on the communication network, and transmits one or more pieces of information for the video advertisement to the web server 100 .

According to an embodiment of the present invention, the one or more pieces of information transmitted to the web server 100 include advertisement information corresponding to the click (or selected) advertisement, and advertisement information corresponding to a click And at least one user terminal information.

3, the advertisement management program includes a port manager 330 for creating / removing a port for sharing one or more pieces of information (or data) from one or more servers and one or more user terminals on a network, An information reading unit 335 for reading the received video advertisement holding information when the video advertisement holding information is received from one or more servers or one or more user terminals on the network through the port generated through the management unit 330, A download processing unit 340 for collecting / downloading video information from at least one server or at least one user terminal on the network according to a result of reading the advertisement holding information, , For the moving picture information And a video management unit 345 for setting an expiration date and automatically deleting the expiration date when the expiration date is exceeded.

The port management unit 330 is characterized by creating / removing a port for sharing one or more pieces of information (or data) from one or more servers and one or more user terminals on the network.

According to an embodiment of the present invention, a port created / removed for sharing one or more information (or data) from at least one of a server and at least one user terminal on the network includes at least one server on the network, A port for sending / receiving one or more pieces of information to share moving image information (or moving picture data) stored in the terminal, wherein a port is created at the moment when the advertisement operating program is executed and one or more servers on the network and one (Or data), and upon completion of the downloading of the moving picture information (or moving picture data), the port is deleted and no longer receives one or more information (or data) from one or more servers on the network and one or more user terminals This is impossible Setting it is preferable to.

Here, whether or not the video information (or data) is stored in the storage means of the user terminal before creating a port for sharing one or more information (or data) from one or more of the server and the one or more user terminals on the network It is preferable to create and download the port if it is not confirmed.

When the video advertisement holding information is received from one or more servers or one or more user terminals on the network through the port generated through the port management unit 330, the information reading unit 335 reads the received video advertisement holding information .

According to an embodiment of the present invention, when a port for transmitting and receiving one or more pieces of information (or data) from one or more servers on the network and one or more user terminals is created, It is preferable to read the received video advertisement holding information and read the video advertisement holding information for confirming whether or not it is a moving image to be downloaded through the advertisement operating program.

Here, the moving image advertisement holding information may include at least one server on the network and at least one user terminal, sharing file information about a moving image, and a holding amount for the sharing file (i.e., Information on each holding amount according to the position).

The download processing unit 340 collects / downloads video information from one or more servers or one or more user terminals on the network according to a result of reading the video advertisement holding information.

According to an embodiment of the present invention, video advertisement holding information is received from one or more servers and one or more user terminals on the network, and when reading of the received moving image advertisement holding information is completed, (Or data) from a server (or a user terminal) on the network providing the video advertisement holding information based on the video advertisement holding information, and the server (or the user terminal) on the network providing the video advertisement holding information It is preferable that a plurality thereof is used.

If downloading of the moving picture information (or data) is completed, it is preferable to delete a port for transmitting and receiving one or more information (or data) from one or more servers on the network and one or more user terminals.

The video management unit 345 sets an expiration date for the moving image information when the collection / download of the moving image information is completed from one or more servers or one or more user terminals on the network, and automatically deletes the expired date when the expiration date is exceeded.

According to the method of the present invention, when downloading of video information (or data) through a port for transmitting and receiving one or more pieces of information (or data) from one or more servers on the network and one or more user terminals, It is preferable that an expiration date for the moving picture information (or data) is set and stored on the storage means on the user terminal, and it is preferable that the moving picture information (or data) is automatically deleted when the set expiration date arrives .

For example, when an advertiser wants to provide a promotional video for a week, the promotional video is downloaded by clicking (or selecting) the promotional video providing target video among the advertisements provided to the user terminal, It is preferable to perform processing such that it is automatically deleted.

Here, by setting not to share with the server (or user terminal) on the network other than the time when the promotional moving image is downloaded, a problem (e.g., a network load, continuous access of the storage means, etc.) .

4 is a diagram illustrating a process of providing a high-quality moving image advertisement according to an embodiment of the present invention.

In more detail, FIG. 4 provides at least one web service (eg, a search service, a web mail service, a community service, a user-created content service, a messenger service, an information providing service, etc.) to a plurality of user terminals, And a web server for providing at least one or more pieces of advertisement information to the user terminal in cooperation with the web server, wherein the web server provides the high-quality video advertisement from the web server to the user terminal, It will be appreciated by those skilled in the art that various changes and modifications may be made in the process of providing the high-definition moving image advertisement by referring to and / or modifying FIG. 4, And all of the embodiments of the present invention, Only the method is not limited that technical feature.

Hereinafter, in FIG. 4, the web server 100 shown in FIG. 1 is referred to as 'server' for convenience, and the user terminal shown in FIG. 1 is referred to as 'terminal' for convenience.

Referring to FIG. 4, the terminal shown in FIG. 1 executes a browser program included in the terminal and accesses a server shown in FIG. 1 (400). In response to the browser program, After connecting a communication channel with the terminal (405), a web page including a user interface for inputting (or selecting) a search word is generated (or extracted) (410) and transmitted to the terminal through the communication channel (Step 415), and the terminal checks whether one or more search word information is inputted (or selected) through the user interface included in the output web page (step 420).

If the search word information is inputted (or selected) through the user interface (425), the terminal transmits the input (or selected) search word information to the server through the communication channel (430) The server confirms one or more pieces of advertisement information corresponding to the received search word information through the advertisement D / B shown in FIG. 1 (435).

Herein, the information stored in the advertisement D / B includes advertiser information requesting advertisement provision to the terminal through the server, keyword information for selecting a web page (or a bulletin board page) to provide the advertisement, The advertisement information to be included in the web document corresponding to the web page (or the bulletin board page) to be provided, the advertisement amount information according to the advertisement provision, and the deposit information deposited by the advertiser corresponding to the advertisement amount .

Here, the advertiser information is information for identifying an advertiser who is requested to provide at least one advertisement to the terminal through the server, and includes at least one advertiser name or an advertiser identification code attached to an advertisement provided to the client .

When the advertisement requested by the advertiser selects a web page (or a bulletin board page) to be provided with the advertisement, such as a keyword advertisement (or a contextual advertisement), the keyword information is selected by selecting the advertisement providing target web page (E.g., words, phrases, sentences, etc.) for providing the advertisement, and may be omitted if the web page (or the bulletin board page) to which the advertisement is to be provided is not limited, It is not limited.

The advertisement information is information for inserting the advertisement requested by the advertiser into a web document corresponding to the web page (or a bulletin board page), and includes at least one of advertisement word information or advertisement contents (for example, image, sound, And a tag string for inserting the advertisement data into a web document corresponding to the web page (or a bulletin board page).

According to an embodiment of the present invention, when the advertisement requested by the advertiser supports the provision of the high-definition video advertisement before accessing the advertisement site of the advertiser, the advertisement information may include the high- And a tag string for inserting the advertisement link information into a web document corresponding to the web page (or a bulletin board page), and a tag string for inserting the advertisement link information into the web page corresponding to the web page And at least one parameter information for confirming connection to the advertisement site.

According to another embodiment of the present invention, when the advertisement requested by the advertiser supports access to the advertisement site of the advertiser at the terminal provided with the advertisement, the advertisement information includes advertisement link information corresponding to the advertisement site, A tag string for inserting the advertisement link information into a web document corresponding to the web page (or a bulletin board page), and at least one or more parameter information for confirming that the terminal has accessed the advertisement site desirable.

According to another embodiment of the present invention, when the advertisement requested by the advertiser does not support accessing the advertisement site of the advertiser at the terminal provided with the advertisement, the advertisement information may include the advertiser information And a tag string for inserting the advertiser information into a web document corresponding to the web page (or a bulletin board page).

If the advertisement amount information is provided to the user terminal through the web document corresponding to the web page (or the bulletin board page), the advertisement amount information may include the advertisement amount information, And at least one advertising unit price paid by the advertiser in accordance with the advertisement service.

Wherein the deposit information is an amount deposited by the advertiser to pay an advertisement amount according to the advertisement provision, and the deposit server provides at least one advertisement corresponding to the advertisement information from the web server to the user terminal, ≪ / RTI >

If the advertisement information corresponding to the received search word information is confirmed in step 440, the server generates (or extracts) a web page including the confirmed advertisement information (step 445) The web page is transmitted to the terminal through the communication channel and processed so as to be output (450).

Herein, when the advertisement provided to the terminal includes click-based advertisement information, the server confirms the advertisement link information and the parameter information included in the advertisement information to be transmitted when the advertisement is clicked on the terminal, It is preferable that the user clicks the advertisement information to confirm whether or not the user has accessed the advertisement site corresponding to the advertisement link information.

If the advertisement provided to the terminal is clicked (or selected) and the high-quality video advertisement corresponding to the clicked (or selected) advertisement is included, the server transmits the high- And checking the advertisement link information and parameter information included in the advertisement information to check whether the advertisement is clicked (or selected) in the user terminal.

5 is a diagram illustrating a process of providing a high-quality moving image advertisement according to an embodiment of the present invention.

In more detail, FIG. 5 illustrates one or more pieces of advertisement information provided to a user terminal according to the process shown in FIG. 4, and when one of the provided pieces of advertisement information is clicked (or selected) The present invention provides a method of providing a high-quality moving picture advertisement corresponding to information by referring to and / or modifying FIG. 5 by a person having ordinary skill in the art. However, the present invention is not limited to the above-described embodiments, and various modifications may be made without departing from the scope of the present invention.

Hereinafter, in FIG. 5, the web server 100 shown in FIG. 1 is referred to as 'server' for convenience, and the user terminal shown in FIG. 1 is referred to as 'terminal' for convenience.

Referring to FIG. 5, the terminal shown in FIG. 1 outputs a web page including at least one advertisement provided according to the process shown in FIG. 4, and one or more advertisements included in the output web page are clicked (Or select) whether or not the user selects (or selects).

If one or more advertisements included in the output web page are clicked (or selected) (505), the terminal transmits advertisement request information corresponding to the clicked (or selected) advertisement information to the server (510). In response, the server confirms video information (or data) that can be provided based on the received advertisement request information (515).

If video information (or data) that can be provided based on the received advertisement request information is confirmed (520), the server requests the terminal to download video information (or data) through the communication channel (525) When the moving image information (or data) is downloaded, the moving image information (or data) is output in operation 530.

Here, the moving picture information (or data) downloading may be performed by creating a port for sharing one or more pieces of information (or data) from one or more servers and one or more terminals on a network, And receives video advertisement holding information from at least one of the one or more terminals.

According to an embodiment of the present invention, a port created / removed for sharing one or more information (or data) from at least one of a server and at least one user terminal on the network includes at least one server on the network, A port for sending / receiving one or more pieces of information to share moving image information (or moving picture data) stored in the terminal, wherein a port is created at the moment when the advertisement operating program is executed and one or more servers on the network and one (Or data), and upon completion of the downloading of the moving picture information (or moving picture data), the port is deleted and no longer receives one or more information (or data) from one or more servers on the network and one or more user terminals This is impossible Setting it is preferable to.

Here, after generating a port for sharing one or more pieces of information (or data) from at least one of the server and the one or more user terminals on the network, it is checked whether the video information is stored in the storage means of the user terminal, If it is not confirmed, it is preferable to create and download the port.

Thereafter, the received moving picture advertisement holding information is read to identify video information (or data) held by one or more servers and one or more user terminals on the network, and video information (or data) from one or more servers and one or more user terminals Data) is preferably collected / downloaded.

According to an embodiment of the present invention, when a port for transmitting and receiving one or more pieces of information (or data) from one or more servers on the network and one or more user terminals is created, It is preferable to read the received video advertisement holding information and read the video advertisement holding information for confirming whether or not it is a moving image to be downloaded through the advertisement operating program.

Here, the moving image advertisement holding information may include at least one server on the network and at least one user terminal, sharing file information about a moving image, and a holding amount for the sharing file (i.e., Information on each holding amount according to the position).

According to an embodiment of the present invention, video advertisement holding information is received from one or more servers and one or more user terminals on the network, and when reading of the received moving image advertisement holding information is completed, (Or data) from a server (or a user terminal) on the network providing the video advertisement holding information based on the video advertisement holding information, and the server (or the user terminal) on the network providing the video advertisement holding information It is preferable that a plurality thereof is used.

If downloading of the moving picture information (or data) is completed, it is preferable to delete a port for transmitting and receiving one or more information (or data) from one or more servers on the network and one or more user terminals.

When the collection / download of the moving image information (or data) is completed, it is preferable to set an expiration date for the moving image information, and to automatically delete the expired date when the expiration date is exceeded.

According to the method of the present invention, when downloading of video information (or data) through a port for transmitting and receiving one or more pieces of information (or data) from one or more servers on the network and one or more user terminals, It is preferable that an expiration date for the moving picture information (or data) is set and stored on the storage means on the user terminal, and it is preferable that the moving picture information (or data) is automatically deleted when the set expiration date arrives .

For example, when an advertiser wants to provide a promotional video for a week, the promotional video is downloaded by clicking (or selecting) the promotional video providing target video among the advertisements provided to the user terminal, It is preferable to perform processing such that it is automatically deleted.

Here, by setting not to share with the server (or user terminal) on the network other than the time when the promotional moving image is downloaded, a problem (e.g., a network load, continuous access of the storage means, etc.) .

6 is a diagram illustrating a process of providing a high-quality moving image advertisement according to another embodiment of the present invention.

In more detail, FIG. 6 shows one or more pieces of advertisement information provided to a user terminal according to the process shown in FIG. 4, and when any one of the provided pieces of advertisement information is clicked (or selected) The present invention provides a method of providing a high-quality moving picture advertisement corresponding to information, and it is a general knowledge in the technical field to which the present invention belongs. It should be understood that the present invention is not limited to the above-described exemplary embodiments, and various changes and modifications may be made without departing from the scope of the present invention.

Hereinafter, in FIG. 6, the Web server 100 shown in FIG. 1 is referred to as a server for convenience, and the user terminal shown in FIG. 1 is referred to as a 'terminal' for convenience.

Referring to FIG. 6, the terminal shown in FIG. 1 outputs a web page including at least one advertisement provided according to the process shown in FIG. 4, and one or more advertisements included in the output web page are clicked (Or select) whether or not the user selects (or selects).

If one or more advertisements included in the output web page are clicked (or selected) (605), the terminal confirms the available video information (or data) corresponding to the clicked (or selected) (610).

If video information (or data) that can be provided based on the received advertisement request information is confirmed (615), the terminal requests to download video information (or data) to the terminal through the communication channel (620) When the moving image information (or data) is downloaded, the moving image information (or data) is outputted (step 625).

Here, the moving picture information (or data) downloading may be performed by creating a port for sharing one or more pieces of information (or data) from one or more servers and one or more terminals on a network, And receives video advertisement holding information from at least one of the one or more terminals.

According to an embodiment of the present invention, a port created / removed for sharing one or more information (or data) from at least one of a server and at least one user terminal on the network includes at least one server on the network, A port for sending / receiving one or more pieces of information to share moving image information (or moving picture data) stored in the terminal, wherein a port is created at the moment when the advertisement operating program is executed and one or more servers on the network and one (Or data), and upon completion of the downloading of the moving picture information (or moving picture data), the port is deleted and no longer receives one or more information (or data) from one or more servers on the network and one or more user terminals This is impossible Setting it is preferable to.

Here, after generating a port for sharing one or more pieces of information (or data) from at least one of the server and the one or more user terminals on the network, it is checked whether the video information is stored in the storage means of the user terminal, If it is not confirmed, it is preferable to create and download the port.

Thereafter, the received moving picture advertisement holding information is read to identify video information (or data) held by one or more servers and one or more user terminals on the network, and video information (or data) from one or more servers and one or more user terminals Data) is preferably collected / downloaded.

According to an embodiment of the present invention, when a port for transmitting and receiving one or more pieces of information (or data) from one or more servers on the network and one or more user terminals is created, It is preferable to read the received video advertisement holding information and read the video advertisement holding information for confirming whether or not it is a moving image to be downloaded through the advertisement operating program.

Here, the moving image advertisement holding information may include at least one server on the network and at least one user terminal, sharing file information about a moving image, and a holding amount for the sharing file (i.e., Information on each holding amount according to the position).

According to an embodiment of the present invention, video advertisement holding information is received from one or more servers and one or more user terminals on the network, and when reading of the received moving image advertisement holding information is completed, (Or data) from a server (or a user terminal) on the network providing the video advertisement holding information based on the video advertisement holding information, and the server (or the user terminal) on the network providing the video advertisement holding information It is preferable that a plurality thereof is used.

If downloading of the moving picture information (or data) is completed, it is preferable to delete a port for transmitting and receiving one or more information (or data) from one or more servers on the network and one or more user terminals.

When the collection / download of the moving image information (or data) is completed, it is preferable to set an expiration date for the moving image information, and to automatically delete the expired date when the expiration date is exceeded.

According to the method of the present invention, when downloading of video information (or data) through a port for transmitting and receiving one or more pieces of information (or data) from one or more servers on the network and one or more user terminals, It is preferable that an expiration date for the moving picture information (or data) is set and stored on the storage means on the user terminal, and it is preferable that the moving picture information (or data) is automatically deleted when the set expiration date arrives .

For example, when an advertiser wants to provide a promotional video for a week, the promotional video is downloaded by clicking (or selecting) the promotional video providing target video among the advertisements provided to the user terminal, It is preferable to perform processing such that it is automatically deleted.

Here, by setting not to share with the server (or user terminal) on the network other than the time when the promotional moving image is downloaded, a problem (e.g., a network load, continuous access of the storage means, etc.) .

FIG. 7 is a diagram illustrating an exemplary screen for providing a video advertisement using a text advertisement (or a banner advertisement) provided based on a search word according to an embodiment of the present invention.

FIG. 7 shows an exemplary screen for providing a search word to a web site providing a search service and providing a video advertisement through a text advertisement or a banner advertisement based on the provided search word. As an example of a person skilled in the art, various embodiments of an exemplary screen for providing a video advertisement using a text advertisement (or a banner advertisement) provided on the basis of a search term by referring to and / However, the present invention includes all of the above-described embodiments, and is not limited to the embodiment shown in FIG.

For example, if the person skilled in the art is familiar with the present invention, it is possible to refer to and / or modify the drawing 7 to display a web page such as a bulletin board / blog / mini-homepage, The present invention can be applied to a method of implementing a text advertisement provided on the basis of a keyword included in a keyword or a banner advertisement provided on the basis of a banner advertisement.

In addition, the present invention can be applied to a method of providing a video advertisement through an advertisement (e.g., a banner advertisement) provided when a user terminal accesses a web site, and thus the present invention is not limited thereto.

Referring to FIG. 7, an example screen for providing a video advertisement using a text advertisement (or a banner advertisement) provided on the basis of the search word includes a web page having a user interface for inputting a search word output through a terminal And transmits the search query information to the web server 100 shown in FIG. 1, and the web server 100 transmits one or more search result information corresponding to the received search word information and a text advertisement (or banner advertisement) One or more corresponding advertisements are provided.

Here, in a certain area (that is, an area where a moving picture (or image) is output) in a red box 700 on an example screen for providing a moving picture advertisement using a text advertisement (or a banner advertisement) When the mouse pointer is positioned or clicked (or selected), it is preferable that the video advertisement is converted into a full screen (or a screen having a resolution corresponding to the video advertisement) and output.

Here, the video advertisement is preferably a DVD (Digital Versatile Disc) to HD (High Definition) quality high-quality video advertisement rather than a low-quality video advertisement.

100: Web server 105: Web interface part
110: Web service control unit 115: Web page operation unit
120: Digital Content Operation Department 125: Bulletin Board Operations Department
130: Advertisement Operating Unit 135: Advertisement Amount Calculation Unit
140: video management unit 145: advertisement D / B
150: User terminal

Claims (6)

A method executed on a user terminal capable of communicating with a server,
The method comprises:
A first step of creating a port on a network for receiving data from the server through a network;
A second step of identifying one or more terminals transmitting and receiving the same data as the data received from the server using the port; And
And a third step of mutually sharing the data with at least one terminal among the identified terminals while receiving the data, and transmitting and receiving the data.
2. The method according to claim 1,
And identifying one or more terminals that are transmitting and receiving the same data using the same port as the generated port.
The method according to claim 1,
Further comprising receiving the data from the server through the port if one or more terminals transmitting and receiving the same data are not identified.
2. The method according to claim 1,
Receiving a list of one or more terminals receiving the same data from the server; And
And exchanging the shared information about the data with the terminal corresponding to the received list.
2. The method according to claim 1,
And transmitting and receiving the data by mutually sharing the data with the terminal transmitting and receiving the data while the generated port is maintained.
The method according to claim 1,
Further comprising the step of removing the port.

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