JP2000222329A - Information communication system and information providing device and user attribute information collecting method and record medium - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide an information communication system, an information providing device, and a user attribute information collecting method, and a recording medium for collecting access information and user attribute information at the time of analyzing access to information provided by an information providing device connected with a communication line. SOLUTION: When it is judged that any user ID is not set on a user device 20 by a judging part 13, a transmitting part 12 transmits a user attribute information input form to a user device 20 according to the control of a control part 17. The user device 20 down-loads the user attribute information input form, and sets and registers the user attribute according to the form, and transmits it to a server device 10. An attribute information receiving part 14 which receives the user attribute information adds a user ID to the received user attribute information, and stores the user attribute information in a user attribute information storing part 19. Then, the transmitting part 12 transmits the user ID decided by the control part 17 to the user device 20.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to an information communication system for collecting information relating to access to information provided by an information providing device such as a server connected to a communication line such as a network, an information providing device, and user attribute information. The present invention relates to a collection method and a recording medium.

[0002]

2. Description of the Related Art At present, in a system in which a server and a client (terminal) are connected to the Internet, a client can access a homepage provided by the server and obtain desired information using the Internet. . WWW (World Wide Web) is known as a system for searching for a home page (document) published on the Internet.
This means that a user can search and browse a homepage provided by a Web server by accessing the Web server via a Web browser.

[0003] The state of access to such homepages,
That is, the information that can be collected for each user accessing the homepage on the Internet is generally information on access to the homepage, for example, information such as which page was requested and how many times.

[0004]

As described above, the conventional analysis of the access status to the homepage involves collecting information on the user's access behavior (for example, information such as which page was requested and how many times). , Its statistical analysis was the main. That is, only access information such as the number of accesses to each page of the homepage and the access time could be obtained. Therefore, in order to analyze the correlation between the user attribute and the access status (for example, analysis of access tendency for each age group and gender of the user), each user attribute information is obtained from outside, and It was necessary to make an association.

Accordingly, an object of the present invention is to provide an information communication system capable of collecting attribute information of a user together with access information when analyzing access to information provided by an information providing apparatus connected to a communication line. It is an object to provide an apparatus, a method for collecting user attribute information, and a recording medium.

[0006]

To achieve the above object, an information communication system according to a first aspect of the present invention comprises: an information providing apparatus for providing predetermined information; and a user apparatus for accessing the information providing apparatus. Is connected via a communication line, and in an information communication system for transmitting and receiving information between the respective devices, the information providing device, the user device,
Determining means for determining whether or not identification information for identifying the user device issued by the own device is set;
A form transmitting unit for transmitting, to the user device, a form for inputting and setting attribute information on a user attribute of the user device when the determination unit determines that the identification information is not set; Receiving means for receiving the attribute information after setting transmitted from the device, identification information transmitting means for issuing and transmitting identification information for identifying the user device to the user device, and receiving by the receiving means Storage means for storing attribute information and identification information issued by the identification information transmitting means,
A setting unit configured to receive a form from the form transmitting unit and set attribute information relating to an attribute of the user in the form; and transmit the attribute information set by the setting unit to the information providing apparatus. Attribute information transmitting means.

In such an information communication system,
In an information providing device (for example, a server), predetermined information (for example, a homepage) is transmitted by a form transmitting unit.
For a user who has never accessed, a form for inputting and setting attribute information related to the attribute of the user is sent to request setting registration.

When the attribute information registered by the user in response to the setting registration request is input by the identification information transmitting means, the identification information (user ID) uniquely determined is transmitted to the user. I do.

Therefore, it is possible to collect attribute information of a user who has accessed predetermined information such as a homepage.

[0010] Further, by collecting access information to predetermined information (for example, information as to which page was requested and how many times), the access information is associated with the collected attribute information. Access analysis can be performed.

In order to achieve the above object, a user attribute information collecting method according to a second aspect of the present invention provides an information providing apparatus for providing predetermined information, and a user apparatus for accessing the information providing apparatus. And a user attribute information collection method in an information communication system for transmitting and receiving information between the respective devices, wherein the identification information for identifying the user device transmitted by the information providing device includes the user device. A determination step of determining by the information providing apparatus whether or not the attribute information has been set, and when it is determined in the determination step that the identification information has not been set, the attribute information regarding the user attribute of the user device A form transmitting step of transmitting a form for input setting from the information providing device to the user device; and the user device Therefore, a setting registration step of receiving the form transmitted in the form transmission step and setting and registering the attribute information in the form, and providing the attribute information set and registered in the setting registration step from the user device to the information provision An attribute information transmitting step for transmitting to the device; an attribute information receiving step for receiving the attribute information transmitted in the attribute information step by the information providing apparatus; and a user device corresponding to the attribute information received in the attribute information receiving step. An identification information transmitting step of transmitting identification information for identifying the user from the information providing apparatus to the user apparatus; an attribute information received by the information providing apparatus in the attribute information receiving step; And storing the identification information to be transmitted. .

In order to achieve the above object, an information providing apparatus according to a third aspect of the present invention is connected to a user apparatus via a communication line, and transmits and receives information to and from the user apparatus. In an information providing apparatus that provides predetermined information in response to an access from a user device, it is determined whether or not identification information for identifying the user device issued by the user device is set in the user device. Determining means, a form transmitting means for transmitting a form for inputting and setting the attribute information to the user device when the determination information determines that the identification information is not set, Receiving means for receiving the attribute information after setting, identification information transmitting means for issuing and transmitting identification information for identifying the user device to the user device; Comprising the attribute information received by the receiving means, a storage means for storing the identification information in which the identification information sending device is issued.

In such an information providing apparatus (for example, a server), form information is transmitted to a user who has never accessed predetermined information (for example, a homepage) by using attribute information (for example, a user). Of the name, gender, age, address, telephone number, etc.), and sends a form registration request.

When the attribute information registered by the user in response to the setting registration request is input by the identification information transmitting means, the uniquely determined identification information (user ID) is transmitted to the user. The storage unit stores the attribute information and the identification information of the user.

Therefore, it is possible to collect attribute information of a user who has accessed predetermined information such as a homepage.

[0016] In the information providing apparatus according to the third aspect, the collection means for collecting access information indicating information relating to access to predetermined information from the user apparatus which has obtained the identification information, and the collection means collects the access information. Access information storage means for storing access information and the identification information;
May be further provided.

In this case, in the case of the first access, after acquiring the identification information (user ID), the collection means collects the access information at the time of accessing predetermined information (for example, a homepage), and obtains the access information. The storage means stores the access information and the identification information. In the case of two or more accesses, the user sets the identification information (user ID) to access, so that the access information and the identification information are naturally stored.

Then, based on the above-mentioned access information and identification information and the attribute information and identification information of the user already stored in the storage means, it is possible to analyze an access to predetermined information (for example, a homepage). I can do it. That is, it is possible to perform access analysis in consideration of user attributes.

[0019] The attribute information received by the receiving means may include response information to an inquiry from its own device (information providing device).

In this case, by collecting, for example, response information to an inquiry in the form of a questionnaire as attribute information relating to the attribute of the user, it is possible to analyze the correlation between the user's consciousness tendency and the access to the homepage.

In order to achieve the above object, a computer readable recording medium according to a fourth aspect of the present invention provides a computer readable recording medium which is issued by an information providing apparatus to a user apparatus which accesses an information providing apparatus which provides predetermined information. A judging step of judging whether or not identification information for identifying the user device is set; and, if it is determined in the judging step that the identification information is not set, the attribute of the user of the user device. Transmitting a form for inputting and setting attribute information relating to the user device; receiving the attribute information after setting from the user device; and identifying the user device to the user device. Transmitting the identification information for issuing and transmitting the identification information for performing the identification, the attribute information received in the receiving step, Characterized by storing a program to execute a storage step of storing the identification information issued by the multicast transmission step.

[0022]

Embodiments of the present invention will be described below with reference to the accompanying drawings. FIG. 1 is a block diagram showing a configuration of the information communication system according to this embodiment.
As shown in FIG.
0 and the user device 20 are connected to the network 30.

The server device 10 provides predetermined information and collects user attribute information and access information. The server device 10 includes an interface 11, a transmitting unit 12, a determining unit 13, an attribute information receiving unit 14, An access information collection unit 15, a memory 16, a control unit 17, a user attribute information storage unit 18, and an access information storage unit 19 are provided.

The interface 11 includes a network 30
It serves as an input / output interface for sending and receiving data to and from the device.

According to the control of the control unit 17, the transmission unit 12 provides predetermined information (homepage), a form for inputting user attribute information relating to the attributes of the user of the user device 20, and user identification information for identifying the user. (User ID) is transmitted.

When the user device 20 makes an access, the judging unit 13 judges whether or not the user has accessed the home page for the first time. Whether or not this access is the first time is based on whether or not a user ID is set in the user device 20, that is, whether or not there is a specified file in which the user ID is described, or whether or not the specified file has a user ID. Is described based on whether or not is described.

The attribute information receiving section 14 is provided for the interface 1
1, the user attribute information from the user device 20 is received. Here, the user attribute information includes attributes such as a user ID, a user's name, age, address, and telephone number.

The user I according to the present embodiment
D is such that the server device 10 uniquely determines a user ID and gives it to the user in order to acquire user attribute information of the user of the user device 20.

The access information collecting unit 15 collects access information relating to access to predetermined information. here,
The access information includes a user ID, an access date and time, a request URL (Uniform Resource Locator), and the like.

The memory 16 stores information such as a home page read from a secondary storage device (hard disk) (not shown), a web server (software), and, for example, a TC.
P (Transmission Control Protocol) / IP (Int
A processing procedure corresponding to a communication protocol such as an Ethernet protocol is stored. Further, the user attribute information and the access information are also temporarily stored.

The control unit 17 controls the entire device and, for example, a Web server (software), the TC
Various processes and controls such as execution of a communication protocol such as P / IP, transmission control of information such as a homepage developed in the memory 12 to the network 30 and determination of a user ID (uniquely determined) are performed.

The user attribute information storage section 18 is composed of a secondary storage device such as a hard disk. User attribute information including attributes such as

The access information storage unit 19 is composed of a secondary storage device such as a hard disk, and has, for example, a table-type data structure using a user ID as a key and includes a user ID, an access date and time, a request URL, and the like. The access information is stored.

The user device 20 includes an interface 21
, A receiving unit 22, a transmitting unit 23, a receiving unit 23, a display unit 24, an input unit 25, a control unit 26, and a hard disk 27.

The interface 21 is connected to the network 30
It serves as an input / output interface for sending and receiving data to and from the device.

The receiving unit 22 receives a user attribute information input form input from the server device 10 via the interface 21 and a user ID assigned to the user from the server device 10.

The display unit 23 is composed of a display and displays information such as a user attribute information input form and a home page.

The input unit 24 is composed of an input device including a keyboard, a mouse, and the like, and performs input operations such as setting and registration of user attribute information, an access operation to a homepage, and the like.

The transmitting unit 25 transmits the user attribute information input form registered for setting to the server.

The control unit 26 controls the entire apparatus, controls access to the hard disk 27 such as reading and writing data, and also reads, for example, a Web browser (software) read from the hard disk 27 into a memory (not shown). Execute a communication protocol such as TCP / IP.

The hard disk 27 stores a file in which a user ID is described (hereinafter, referred to as a user ID file),
Homepage information that is the result of accessing the homepage, Web browser (software), and TCP /
A processing procedure corresponding to a communication protocol such as IP is stored.

The server device 10 of such an information communication system
Will be described with reference to the flowchart shown in FIG.

As shown in FIG. 5, when there is an access request to the homepage from the user device 20 (step S201), the determination unit 13 determines whether the user ID has been set on the user device 20 (step S201). Step S20
2).

That is, whether or not the user ID file is stored in the hard disk 27
It is determined whether or not the user ID is described in the D file. Here, when there is a user ID file in which the user ID is described, it is determined that the user ID is set.

In step S202, when the user ID is not set, that is, when the determining unit 13 determines that the user is the first user to access the homepage, the transmitting unit 12 sets the user attribute information input. The form is transmitted to the user device 20 (Step S203).

The user device 20 downloads the user attribute information input form, sets and registers the user attribute in accordance with the form, and then transmits the user attribute to the server device 10.

The attribute information receiving section 14 determines whether or not user attribute information has been received from the user device 20 (step S204). Here, if the user attribute information is not received even after a predetermined period elapses after the transmission of the user attribute information input form, the process ends.

When the user attribute information is received in step S204, the attribute information receiving unit 14 transmits the received user attribute information to the user ID uniquely determined by the control unit 17.
D is added and stored in the user attribute information storage unit 19 (step S205).

The transmission section 12 transmits the user ID determined in step S205 to the user device 20 under the control of the control section 17 (step S206). This user ID is issued so as to be unique for each user,
It is used for discriminating the user when accessing the homepage for the second time or later.

In the user device 20, the received user ID is stored in the hard disk 27 in a file format.
Stored automatically or after confirmation by user.

When step S206 is completed, the access information collecting unit 15 sets information on the user's access to the homepage (request date and time, request URL,
(Transition source URL, etc.) (step S207), and stores this access information together with the user ID in the access information storage unit 1.
9 (step S208).

In step S202, the user I
If D is already set, access to the homepage is 2
It is determined that the user is the first user or more, and step S207
Proceed to. That is, the access information of the user is collected each time an access from the user occurs, and stored in the access information storage unit 19 together with the user ID.

Next, the homepage access processing operation of the user device 20 will be described with reference to the flowchart shown in FIG.

After transmitting section 25 transmits a request to access a home page to server apparatus 10 (step S301), receiving section 22 determines whether or not a user attribute information input form has been received from server apparatus 10. (Step S302).

When the input form is received, the control unit 26 downloads the user attribute information input form to the hard disk 27 (Step S303).

Since the input form is displayed on the display unit 23, the user sets and registers a user attribute for each item of the displayed input form using the input unit 24 (step S304). Thereafter, when the transmitting unit 25 transmits the set and registered user attribute information to the server device 10 (step S305), the user ID is transmitted from the server device 10, and the receiving unit 22 receives the user ID. (Step S306).

The control unit 26 stores the user ID on the hard disk 27 as a file ID, that is, a user ID file in which the user ID is described (step S).
307).

Thereafter, since the user can access the home page, the user performs an input operation on the input unit 24 to access a desired page of the home page (step S308).

Next, a specific example of access to the homepage of the information communication system described above will be described with reference to FIGS.

FIG. 4 is an explanatory diagram for explaining an access operation when accessing a home page for the first time, and FIG. 5 is a diagram for explaining an access operation when accessing the home page for the second time or more. FIG. In FIG. 4, solid, dashed-dotted and two-dot dashed arrows indicate the flow of data or control, and the directions of the arrows indicate the directions of those flows. In FIG. The arrows indicate the flow of data or control, and the direction of the arrows indicates the direction of those flows.

[First Access to Homepage] As shown in FIG. 4, the server device 10 stores a user ID file file in which a user ID is described in the hard disk 27 of the requesting user device 20. It is determined whether the user is the first user to access the homepage if the user ID does not exist (A1).

When the user accesses the home page for the first time, the server device 10 transmits the user attribute information (name,
A user attribute information input form for inputting attributes such as an address and a telephone number is transmitted to the user device 20. The user device 20 downloads the form to the Web browser (this means downloading to the hard disk 27) (A2).

When, for example, the attribute of “name: suzuki” is set and registered in the form (user attribute information) by the user device 20 and transmitted (A3), the server device 10
Stores the attribute information in the user attribute information storage unit 18 in a table-type data structure as shown in FIG. 4 (A4), and issues a user ID of "00001" to the user (A5). ).

At the same time, the server 10 stores the user ID of “00001” in the table of the user attribute information storage unit 18.
D is registered as user attribute information (A6),
The user ID is registered in the access information storage unit 19 in a table format data structure as shown in FIG. 4 (A6).

After issuing the user ID, the server device 10 collects the access information as needed, and accumulates the access information as needed in the access information storage unit 19 as the access information of the “user ID” (A7). .

[When the Access to the Homepage Is Accessed Second Time or More] As shown in FIG. 5, the server device 10 determines that the user ID exists on the user device 20 that has requested the access to the homepage (when the user ID is If the described user ID file exists),
It is recognized that the user has accessed the homepage twice or more (A8).

Each time the user device 20 accesses the homepage, the server device 10 accesses the user device 20 with access information (eg, date and time, request UR, etc.).
L) is collected (A9), and the access information is registered in the access information storage unit 19 as access information corresponding to the assigned user ID (A10).

According to the information communication system of this embodiment, the information that can be collected for each user who accesses the homepage on the Internet includes information related to the access to the homepage (for example, which page was requested and how many times). In addition, attribute information (for example, address, name, telephone number, etc.) of the accessed user can be collectively collected together with the access information on the Internet.

Further, in the analysis of the access status of the homepage, it is possible to perform an analysis to see the correlation between the access information such as the number of accesses to each page and the access time and the user attributes. For example, it is possible to analyze the access tendency for each age group and gender of the user. Regarding the access information, it is possible to analyze not only the information as to whether or not a certain homepage has been accessed, but also the access transition of the user within a certain period.

The use of the access information includes market research based on the access information. In addition to simply obtaining information such as trends and popularity from statistical data, an approach to each user using attribute information is provided. It is possible to connect to For example, it is possible to extract a user who has accessed a homepage on which a certain new product information is posted 10 times or more, and send a direct mail using the address acquired by the user attribute information.

Furthermore, in this embodiment, a program for implementing each function of the server device 10 and executing each procedure of the above processing is stored in a computer-readable recording medium such as a CD-ROM. May be distributed.

Next, another embodiment of the present invention will be described. In the above-described embodiment, information such as an address, a telephone number, gender, and age are described as an example of collecting user attribute information. However, the present invention can be applied to other applications by changing the collection items of attribute information. That is, for example, a questionnaire item may be set as the attribute item. In this way, it is possible to collect the user's consciousness information based on the questionnaire, and to perform an analysis to see the correlation between the user's consciousness tendency and the homepage access.

A mail address can be set as an attribute item. Also in this case, as described in the effect of the above embodiment, it is possible to use the attribute information to approach each user. For example, it is possible to extract a user who has accessed a homepage on which a certain new product information is posted ten times or more, and transmit new product guidance information using an e-mail address acquired in the user attribute information.

Further, also in this embodiment, a program for realizing each function of the server device 10 and executing each procedure of the above processing is stored in a computer-readable recording medium such as a CD-ROM. May be distributed.

[0075]

As described above, according to the present invention,
The attribute information of the user who has accessed the predetermined information and the access information to the predetermined information can be collectively collected.

[Brief description of the drawings]

FIG. 1 is a configuration diagram showing a configuration of an information communication system according to an embodiment of the present invention.

FIG. 2 is a flowchart showing an access analysis processing operation of a server device of the information communication system shown in FIG.

FIG. 3 is a flowchart showing a homepage access processing operation of the user device of the information communication system shown in FIG. 1;

FIG. 4 is a diagram for explaining a specific example of access to a homepage of the information communication system shown in FIG. 1;

FIG. 5 is a diagram for explaining a specific example of access to a homepage of the information communication system shown in FIG. 1;

[Explanation of symbols]

 Reference Signs List 10 server device 11 interface 12 transmitting unit 13 determining unit 14 attribute information receiving unit 15 access information collecting unit 16 memory 17 control unit 18 attribute information storing unit 19 access information storing unit 20 user device 21 interface 22 receiving unit 23 display unit 24 input unit 25 transmission unit 26 control unit 27 hard disk 30 network

Claims (6)

[Claims] An information communication system in which an information providing device for providing predetermined information and a user device for accessing the information providing device are connected via a communication line and which transmits and receives information between the devices. A determination unit configured to determine whether identification information for identifying the user device issued by the user device is set in the user device; and the identification information is set by the determination unit. A form transmitting unit configured to transmit a form for inputting and setting attribute information relating to a user attribute of the user device to the user device when it is determined that the attribute is not set; and the attribute after setting transmitted from the user device. Receiving means for receiving information; identification information transmitting means for issuing and transmitting identification information for identifying the user device to the user device; Storage means for storing the attribute information received by the transmitting means and the identification information issued by the identification information transmitting means, wherein the user device receives the form from the form transmitting means, An information communication system comprising: a setting unit configured to set attribute information relating to a user attribute; and an attribute information transmitting unit configured to transmit the attribute information set by the setting unit to the information providing apparatus. 2. A user in an information communication system, wherein an information providing apparatus for providing predetermined information and a user apparatus accessing the information providing apparatus are connected via a communication line and transmit and receive information between the respective apparatuses. In the attribute information collecting method, a determination step of determining, by the information providing device, whether or not identification information for identifying the user device transmitted by the information providing device is set in the user device; A form transmission for transmitting a form for inputting and setting attribute information on a user attribute of the user device from the information providing device to the user device when it is determined in the determining step that the identification information is not set. Receiving the form transmitted in the form transmitting step by the user device; A setting registration step of setting and registering the attribute information in the attribute information transmitting step of transmitting the attribute information set and registered in the setting registration step from the user device to the information providing device; An attribute information receiving step of receiving the attribute information transmitted in the attribute information step; and identification information for identifying a user apparatus corresponding to the attribute information received in the attribute information receiving step, the user apparatus being provided from the information providing apparatus. And a storage step of storing, by the information providing device, the attribute information received in the attribute information receiving step and the identification information to be transmitted in the identification information transmitting step. A method for collecting user attribute information, comprising: 3. The communication device is connected to a user device via a communication line,
An information providing device for transmitting / receiving information to / from the user device and providing predetermined information in response to access from the user device, wherein the user device identifies the user device issued by itself to the user device. Determining means for determining whether or not identification information for setting the attribute information has been set; and when the determining means determines that the identification information has not been set, forms a form for inputting and setting the attribute information. Form transmitting means for transmitting to the user device; receiving means for receiving the attribute information after setting from the user device; and identification information for issuing and transmitting identification information for identifying the user device to the user device. Transmission means; and storage means for storing the attribute information received by the reception means and the identification information issued by the identification information transmission means. The information providing apparatus. 4. A collecting means for collecting access information indicating information relating to access to predetermined information from a user device which has obtained the identification information, and stores the access information collected by the collecting means and the identification information. The information providing apparatus according to claim 3, further comprising: an access information storage unit. 5. The information providing apparatus according to claim 3, wherein said attribute information received by said receiving means includes response information to an inquiry from its own apparatus. 6. A judging step of judging whether or not identification information for identifying the user device issued by the information providing device is set in a user device accessing an information providing device for providing predetermined information. And a form transmitting step of transmitting to the user device a form for inputting and setting attribute information relating to a user attribute of the user device, when it is determined in the determining step that the identification information is not set, A receiving step of receiving the attribute information after setting from the user device; an identification information transmitting step of issuing and transmitting identification information for identifying the user device to the user device; Storing the attribute information and the identification information issued in the identification information transmitting step. A computer-readable recording medium characterized by recording the beam.