JP2002092471A - Advertisement system, and recording medium - Google Patents

Abstract

PROBLEM TO BE SOLVED: To realize an advertisement system capable of distributing advertisement information provided with strong impact to users comparable to a TV commercial. SOLUTION: This advertisement system 10 is provided with a contents data base 26 to store advertisement information including animation data as related with providers of the advertisement information, a means to display a TV- shaped window 42 on an image surface of a personal computer 16 of the user 15, a contents extracting part 30 to extract applicable advertisement information from the contents data base 26 when demand for distribution of advertisement information is outputted from the personal computer 16 of the user 15 through the internet 22, a contents transfer part 32 to transmit the extracted advertisement information to the personal computer 16 of the user 15, and a contents regeneration part 34 to regenerate the animation data in the advertisement information on the TV-shaped window.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0101]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a system for delivering advertisement information to a user terminal via a communication network such as the Internet.

[0092]

2. Description of the Related Art At present, due to the explosive spread of the Internet, many people connect to this communication network to obtain and transmit various information. That is, an information processing terminal such as a personal computer (hereinafter referred to as “PC”) is prepared, and an ISP is provided through a communication line such as a telephone line.
(Internet service provider) through dial-up connection to enjoy services such as homepage browsing and e-mail.

As described above, as a result of the unspecified number of people using the Internet WWW and e-mail services, it is natural that Web pages and e-mails are used as effective advertising media. Currently, advertisement information is distributed using banner advertisements and e-mails on Web pages. Banner advertising is a method of displaying corporate advertising information in a fixed area on a web page in a small still image or the like, and when the user clicks on the banner advertisement, detailed advertising information (web page) linked to the user terminal is displayed. It is a mechanism that is displayed on the screen. Also, in the case of an advertisement using e-mail, the advertisement information is described in the body of the e-mail and the URL of the related Web page is described, and the user can access the detailed advertisement information by clicking the URL can do.

[0093]

As described above, all of the conventional Internet advertisements exhibit a function of guiding the user to the advertisement information established on the Web. However, these advertisement methods are still image and text-based advertisements, and have no impact on users who are accustomed to watching TV commercials, and there is a problem that the efficiency of guiding to an advertisement page is low. Of course, it is technically possible to watch video and audio advertisements on Web pages, but banner advertisements are only for others' eaves (Web pages).
Since the advertisement information is displayed by borrowing the advertisement, it is difficult as a practical problem to distribute the moving image / audio advertisement having a large data amount to the user terminal. Also, if ads that should be supporting roles become too prominent, the original information of the Web page may be blurred.

As an incentive for guiding a user to an advertisement page, some attempts have been made to give a certain point every time a specific advertisement page is accessed. In other words, when a registered user displays the relevant advertisement page on his / her own terminal, the points accumulate each time, and when a certain number of points is reached, a system that allows the user to receive a discount service or a present. is there.
In this case, since it is premised that each user has registered, there is an advantage that the advertisement provider can grasp the attributes and actions of the user to some extent. However,
In the conventional point system, since the service is provided for each individual advertisement provider, the user must regularly visit the corresponding advertisement page and consciously manage the points, When collecting points related to advertisement information, for example, they are often thrown out halfway due to complexity. Also, on the advertising provider side, there is a problem that it takes time and effort to manage a large number of users, so that a point system cannot be adopted unless the company is a certain size or larger.

The present invention has been devised in order to solve the above-mentioned problems of the conventional advertising method using the Internet, and has been proposed to provide advertisement information having a strong impact on a user as much as a TV commercial. The purpose of the present invention is to realize an advertisement system capable of distributing the advertisement. It is another object of the present invention to realize a system capable of effectively guiding a user to advertisement information by constructing a point system having higher flexibility and convenience than in the past.

007

In order to achieve the above object, an advertisement system according to claim 1, wherein at least advertisement information including video data is stored in association with a provider of the advertisement information. Information storage means, means for displaying a video playback window on the terminal screen of each user,
A means for extracting the advertisement information from the advertisement information storage means when a distribution request for advertisement information is output from the user terminal via the communication network; and a means for transmitting the extracted advertisement information to the user terminal. , In the advertising information,
Means for reproducing moving image data in the moving image reproduction window. By specially reproducing the advertisement information of the moving image in the moving image reproduction window, the TV C
It will be possible to develop effective advertising activities with M-level high appealing power. It should be noted that the advertisement information can naturally include audio data, and in this case, audio reproduction is realized via a speaker or headphones connected to the terminal.

According to a second aspect of the present invention, on the assumption that the advertisement information includes supplementary data associated with moving image data, another window for displaying supplementary data is displayed on the user terminal screen. Means for displaying, when a request for distribution of supplementary data is output from the user terminal via the communication network, means for extracting the corresponding supplementary data from the advertisement information storage means, and displaying the extracted supplementary data on the terminal of the user. , And means for displaying the supplementary data in the separate window. As a result, it is possible to provide the user with detailed information that cannot be conveyed only by the moving image.

According to a third aspect of the present invention, in the advertisement system, the supplementary data includes at least an input form for prompting the user to describe the attribute information of the user, and the attribute information of the user described in the input form is transmitted from the user terminal. When output via a network, a means for storing the attribute information in the user information storage means is provided.
As a result, it is possible to effectively enclose users who have responded to the moving image advertisement.

In the advertisement system according to the present invention, moving image data other than the advertising information is also transmitted to the user terminal, and the moving image data of the advertising information is reproduced between the moving image data other than the advertising information in the moving image reproduction window. The feature is that it is performed. As a result, as in the case of ordinary television broadcasting, a situation in which a moving image CM is reproduced during a program is established, and it is possible to keep the user connected for a long time.

According to a fifth aspect of the present invention, there is provided a recording medium, comprising: a process of displaying a moving image reproduction window on a screen of a terminal; a process of outputting a distribution request for advertisement information to an external computer via a communication network; When the information is transmitted, a process of playing the video data in the advertisement information in the video playback window, and a process of displaying another window for displaying supplementary data associated with the video data on the terminal screen, A program is recorded for executing a process of outputting a supplementary data distribution request to an external computer via a communication network and a process of displaying the supplementary data in the separate window when the supplementary data is transmitted from the computer. It is characterized by that. Here, the “recording medium” widely includes a computer-readable CD-ROM, a floppy (registered trademark) disk, a portable hard disk, a flash memory, and the like.

According to a sixth aspect of the present invention, there is provided the advertisement system, wherein the advertisement information is stored in association with a provider of the advertisement information, and an image of the point card is displayed on a terminal screen of each user. Means, user information storage means for registering attribute information of each user in association with the identification code of the point card, and when a distribution request for advertisement information is output from a user terminal via a communication network, Means for extracting the relevant advertisement information from the advertisement information storage means, means for transmitting the extracted advertisement information to the user's terminal, means for displaying the advertisement information on the user's terminal screen, Means for, when transmitted to the terminal, recording a predetermined point in the user information storage means in association with at least the identification code of the point card; The balance information points associated with the card identification code, and means for transmitting to the user terminal, the point balance and a means for displaying on said point card. Therefore, the user can always check the latest point balance on the point card without consciously managing points, and it is possible to prevent the point collection heat from cooling down halfway. Further, if advertisement information from a plurality of advertisement information providers is stored in the advertisement information storage means and the point balance for each advertisement information provider is displayed for each user, a plurality of In addition to the advantage that the point management for the advertisement information can be performed at one place, each provider has an advantage that the point system can be introduced into the advertisement information of the own company at a lower cost as compared with the case where the user management is performed independently.

[0013] In the advertisement system according to the present invention, a list of a plurality of advertisement information is written on the point card in advance, and by selecting specific advertisement information from the list, an advertisement is displayed from a user terminal. The information distribution request is output.

The advertisement system according to the present invention is characterized in that a total point balance is displayed on the point card in addition to a point balance for each advertisement information provider.

[0015] In the advertisement system according to the ninth aspect, a period in which points can be added to each of the advertisement information is set in advance, and within the period, the same user is provided regardless of the number of transmissions of the advertisement information. In contrast, only one unit of points is added. For example, if the advertisement information update cycle of a certain advertisement information provider is one week, the above cycle is set to one week. As a result, the user is guided to access the advertisement information of the provider every week to accumulate points, and it is possible to enhance the effectiveness of the advertisement.

According to a tenth aspect of the present invention, in the recording medium, a process of displaying an image of a point card on a screen of a terminal, and a step of displaying a specific advertisement information from a list of a plurality of pieces of advertisement information written on the point card. A process of outputting a distribution request of the advertisement information to an external computer via a communication network when selected, and a process of displaying the advertisement information on a terminal screen when the advertisement information is transmitted from the computer. And a process for displaying the point balance on the point card when the balance information of the points added based on the transmission of the advertisement information is transmitted from the computer.

An advertisement system according to claim 11 searches the user information storage means in accordance with a search condition output from a terminal of an advertisement information provider via a communication network,
Means for extracting a user who satisfies the condition, and when a message is output from the terminal of the advertisement information provider, the message is used as a text and the e-mail address of the user extracted above is described in a destination field. There is provided a means for generating an e-mail and a means for transmitting the e-mail to each user via a communication network.
As a result, the advertisement information provider can effectively carry out a sales promotion activity for a user who meets the conditions required by the advertisement information provider. In particular, by promptly and positively approaching users who have responded to the advertisement information provided by them or users who have accumulated a lot of their points, they will guide purchase behavior before the user's interest fades It is possible to do.

[0018]

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS FIG. 1 shows an overall image of an advertisement system 10 using the Internet according to the present invention. And a large number of personal computers (hereinafter referred to as "PCs")
16)) and are connected to a network via the Internet 22.

The center server 12 and the local server
Each has a WWW (World Wide Web) server function, a mail server function, an application server function, and a database server function, and is actually configured by connecting a plurality of workstations and personal computers to a network.

First, the general flow of the advertisement system 10 will be outlined. Each advertisement information provider transmits the advertisement information prepared by itself from the local server 14 to the center server 12 via the Internet 22. This advertisement information is stored in the database of the center server 12. User 15
The personal computer 16 accesses the center server 12 via the Internet 22 to request the transfer of the advertisement information. The advertisement information transferred from the center server 12 is displayed on the screen by a dedicated browser program incorporated in the user's personal computer 16 in advance.

FIG. 2 is a block diagram showing a functional configuration of the advertisement information distribution system 10.
, A content database 26, a content distribution requesting unit 28, a content extracting unit 30, and a content transferring unit 32.
, A content reproducing unit 34, a user information transmitting unit 36, a user information registering unit 38, and a user information database 40. FIG. 3 is a flowchart showing a processing procedure of the advertisement system 10.

The content distribution requesting unit 28, content reproducing unit 34, and user information transmitting unit 36 are realized by the CPU of the user's personal computer 16 executing predetermined processing according to the OS or a dedicated application program. The content registration unit 24, the content extraction unit 3
0, the content transfer unit 32, and the user information registration unit 38,
The CPU of the computer constituting the center server 12 is
This is realized by executing predetermined processing according to the OS or a dedicated application program. The content database 26 and the user information database 40 are stored in the hard disk of the computer.

Each advertisement information provider has previously concluded a business consignment contract with the operator of this system, and secures a space in the content database 26 for storing its own advertisement information. Then, when the compressed advertisement information is transmitted from the local server 14 to the center server 12 via the Internet 22, the content registration unit 24 is activated and stored in the content database 26 in association with the ID of the advertisement information provider. Is done. This "advertising information"
Mainly corresponds to moving image data with sound.
The file format of the moving image data is not particularly limited. The “advertisement information” includes supplementary data that supplements the main data in addition to the main data of the moving image. As the supplemental data, text data and still image data mainly correspond.

On the user side, a dedicated program for reproducing the advertisement information needs to be incorporated in the personal computer 16 in advance. This dedicated program is a kind of browser that supports TCP / IP, and has a function of requesting the center server 12 to transfer advertisement information and reproducing the transferred advertisement information. This special program is distributed to users free of charge, for example, through a CD-ROM attached as a magazine appendix. Alternatively, it can be downloaded to the personal computer 16 as free software online.

When this dedicated program is set up on the personal computer 16 and activated, as shown in FIG. 4, the small-sized TV-type window 42 (moving image playing window) is provided by the moving image playing window display function of the dedicated program. Is displayed on the display 44 (S10 in FIG. 3). Then, at the same time as the activation of the dedicated program, the content distribution request unit 28 functions, and a content distribution request is output to the center server 12 (S16). Of course, this assumes that the user's PC
16 must be connected to the Internet 22, and if not, a message prompting connection is displayed, and connection processing is performed (S12, S14). In the center server 12 that has received the above content distribution request,
The content extraction unit 30 starts up and the content database
The moving image / audio data stored in 26 is taken out in a predetermined order (S18), and delivered to the content transfer unit 32. The content transfer unit 32 divides the packet into IP packets and sends the packet to the user's personal computer 16 (S20).

In the user's personal computer 16, the above-mentioned IP packet is restored and expanded by the content reproducing section 34,
It is converted into video and audio data. The moving image data is converted into an analog signal on the video board of the personal computer 16 and reproduced through the display 44 (S22). Specifically, FIG.
As shown in the figure, a moving image is displayed in the display area 43a of the television window 42. The audio data is converted into an analog signal on the sound board of the personal computer 16, and is reproduced via the speaker 46 and headphones.

In the television window 42, only the above-mentioned advertisement information may be professionally displayed. However, similar to a normal television broadcast, program data such as news, weather forecast, stock price information, etc. is mainly displayed. It is desirable to display advertisement information in the meantime. In this case, the content extraction unit 30 extracts necessary data from the content database 26 in accordance with a predetermined program program, and sequentially sends the data to the user's personal computer 16 via the content transfer unit 32.

The television type window 42 is provided with a channel switching button group 48. When the user operates the mouse 49 to switch the channel number, the content distribution requesting unit 28 detects this and extracts the content. Part 30
And outputs a request for distribution of the content corresponding to the selected channel. Upon receiving this, the content distribution unit 30 extracts the relevant content from the content database 26 and sequentially sends it to the user's personal computer 16.

The content database 26 also stores supplementary data associated with main moving image data. Then, when the display area 43a of the television-type window 42 is clicked during reproduction of the moving image data (S24), first, as shown in FIG. Another window 50 for displaying supplementary data is activated (S26). At the same time, the content distribution requesting unit 28 detects this, and outputs a request for distribution of supplementary data associated with the selected moving image data to the content extracting unit 30 (S28). Upon receiving the request, the content extracting unit 30 extracts the corresponding supplementary data from the content database 26 (S30) and sends it to the user's personal computer 16 via the content transfer unit 32 (S32). In the user's personal computer 16, the supplementary data is displayed in another window 50 via the content reproducing section 34 (S34).

The supplementary data is mainly composed of still image data and text data, and displays, for example, detailed specifications on the target product of the moving image advertisement. Alternatively, as shown in FIG. 7, an application input form 52 for the advertising campaign being reproduced is displayed on another window 50. The user inputs attribute information such as his / her name, gender, date of birth, address, and e-mail address from the keyboard 54 into this input form 52, and clicks a "Send" button. As a result, the user information transmitting unit 36 is activated, and transmits the input data to the center server 12. In the center server 12 receiving this, the user information registration unit 38 is activated and stores the attribute information of the user in the user information database 40. Of course, the application information from the user is transmitted to the advertisement provider's local server 14 at regular intervals.

A character information display area 43b is set in the upper part of the display area of the television type window 42, and the character information stored in the content database 26 is transferred to the content extraction unit 30, the content transfer unit 32, and the content reproduction unit 34. Through the character information display area 43b as a telop. The contents of this text information include the catch phrase of the product, information from the system operator,
Such information includes disaster information, weather information, traffic information, stock price information, and the like.

As described above, in the advertisement system 10, the television-type window 42 is displayed on the user's personal computer screen, and the advertisement information is reproduced by moving images. It is possible to develop an advertisement provided with. Moreover, unlike general-purpose Web browsers, it specializes in video playback, so it has the same simple configuration as a normal TV and has excellent operability. Also, since the image size is small, even if it is displayed on the screen of the personal computer 16, it does not hinder the work. Therefore, for a user who is always connected by a large-capacity communication line such as CATV or ADSL, it can be displayed on a desktop instead of a television. It should be noted that the moving image data being reproduced in the television window and the supplementary data displayed in another window are
Naturally, it is also possible to configure a configuration in which a general-purpose Web browser is launched by clicking on these URLs and the corresponding Web page is displayed.

Next, a digital point card function as a second feature of the advertisement information distribution system 10 will be described with reference to FIGS. FIG. 8 is a block diagram showing a configuration when the advertising system 10 performs a digital point card function.
, Content database 26, card image display unit 56
And a content distribution requesting unit 28 and a content extracting unit 30
, A content transfer unit 32, a content reproduction unit 34, a card information update unit 58, a user information transmission unit 36, a user information registration unit 38, and a user information database 40. FIG. 9 is a flowchart showing a processing procedure of the point card function.

The content distribution request unit 28, the content reproduction unit 34, the card image display unit 56, and the user information transmission unit 36
Is realized by the CPU of the user's personal computer 16 executing predetermined processing according to the OS or a dedicated application program. In addition, the content registration unit 24,
The content extraction unit 30, the content transfer unit 32, the card information update unit 58, and the user information registration unit 38
Is realized by executing predetermined processing in accordance with an OS and a dedicated application program. The content database 26 and the user information database 40 are stored in the hard disk of the computer.

On the user side, a dedicated program for realizing the digital point card function is stored in the personal computer 16 in advance.
Must be included in the This dedicated program
The function of transmitting user attribute information to the center server 12, requesting the center server 12 to transfer specific advertisement information, and displaying the user's point balance accumulated for each advertisement information provider is exhibited. I do. This dedicated program is, for example, a CD-ROM attached as a magazine appendix
Will be distributed to users free of charge. Alternatively, it can be downloaded to a personal computer online as free software.

When this dedicated program is set up on the personal computer 16 and activated, as shown in FIGS. 10 to 12, an image 60 imitating a point card provided with a plurality of tags is displayed by the point card display function provided in the dedicated program. Is displayed on the user's personal computer screen (S in FIG. 9).
40). First, the user clicks the “registration” tag to display a new registration form (FIG. 10). Then, personal information such as a name and a date of birth is input from the keyboard 54 (S42). The member number is set in the program in advance as an ID unique to the card. When the user who has completed the necessary items clicks the "register" button, the input data is transferred to the center server 12 via the user information transmitting unit 36.
(S46). Of course, this premise requires that the user's personal computer 16 be connected to the Internet 22. If not, a message prompting connection is displayed and connection processing is performed (S42, S44). In the center server 12 receiving this, the input data is registered in the user information database 40 by the user information registration unit 38 in a form associated with the member number (S48). FIG. 13 shows an example of data items set in the user information database 40.

Next, when the "recommended" tag is clicked, a screen shown in FIG. 11 is displayed. Here, a list of titles (provider names) of a plurality of pieces of advertisement information is displayed in advance. From among these, the user clicks on what he or she wants to view to make it a selected state, and then clicks the “GO!” Button, whereby the above-mentioned television-type window 42 is automatically started. At the same time, the content distribution request unit 28
Is started, and a distribution request of the advertisement information selected by the user is output to the center server 12 (S50). In the center server 12 receiving this, the content extraction unit 30 starts up, selects the corresponding video / audio file stored in the content database 26, and transfers it to the content transfer unit 32 (S52). Content transfer unit 32
Divides the packet into IP packets and sends them to the user's personal computer 16 (S58).

In the user's personal computer 16, the above-mentioned IP packet is restored and expanded by the content reproducing unit 34,
It is converted into video and audio data. This moving image data is converted into an analog signal on the video board of the personal computer 16 and reproduced via the display 44 (S60). Specifically, FIG.
A moving image is displayed on the television window 42 as shown in FIG. The audio data is converted into an analog signal on the sound board of the personal computer 16, and is reproduced via the speaker 46 and headphones.

As described above, the advertisement information selected by the user by the content extracting unit 30 is stored in the content database 26.
When the user is taken out from the user, a predetermined point is given to the user. Specifically, the card information updating unit 58 is activated, and the point number is added to the point history item of the user stored in the user information database 40 in a form associated with the identification code of the advertisement information (S54). ). In addition, the point balance accumulated by the user is sequentially notified to the user's personal computer 16 via the card information updating unit 58, and reflected on the card image 60 via the card image display unit 56. That is, when the "point" tag of the card image is clicked, a point balance list shown in FIG. 12 is displayed. Here, the number of points obtained for each piece of advertisement information is displayed, and the total number of points is also displayed.
There is no particular limitation on how to use these points. For example, if you save 30 points for each advertising information, you can receive a certain discount from the advertising information provider,
It is conceivable that the system operator can get a present when they accumulate 0 points.

The timing of this point addition and the number of points (unit points) given at one time can be freely set by the system operator. For example, if “1 point in 24 hours” is set, one point is added to the advertisement information when the user watches one advertisement information once, but for the same user for 24 hours thereafter, Even if the same advertisement information is distributed, the card information updating unit 58 does not add points. As a result, points cannot be earned by displaying the same advertisement in rapid succession, so that the user can view the advertisement information once a day for a long period of time. Alternatively, if the update period of the advertisement information by the advertisement information provider is one week, by setting the point addition timing to one week, the user can view the latest advertisement information every week. It becomes possible.

In the above description, an example is shown in which the digital point card 60 and the moving image advertisement distribution system using the television window 42 are linked, but the digital point card system is not limited to this. . For example, if one of the advertisement information displayed in the list when the “recommended” tag is opened is selected, a connection is made to the advertisement information provider's Web server via the center server 12 and a general-purpose Web
A normal Web page can be displayed on the user's PC screen via a browser. Also in this case, the center server 12 performs the point addition process.

By adopting the digital point card 60, the user can check the latest point accumulation status regarding a plurality of pieces of advertisement information without being conscious of the point. Can be prevented. Also, for the advertisement information provider, there is an advantage that the point system can be relatively easily introduced for the advertisement information of the company because the system operator can take over the point management for each user.

The advertisement information listed on the "recommended" page is usually set in advance by the system operator. For example, when distributing a digital loyalty card application program attached to the magazine's appendix CD-ROM, it is conceivable that the advertisement information of the company appearing in the special article of the magazine is listed in the "recommended" list . Of course, it is also possible to access the web page of the system operator, select the advertisement information that interests the user from the list of available advertisement information, and add it to the “recommended” list.

As described above, since information on the users of this system is stored in the user information database 40 of the center server 12, by utilizing this information, the advertisement information provider advantageously develops sales promotion activities. It is possible to do. FIG. 14 is a block diagram showing a configuration when the advertising system 10 exhibits a promotion mail transmitting function. The advertising condition transmitting unit 62, the user extracting unit 64, the user information database 40, and the user list transmitting unit 66 are shown. , A user list display unit 68, a message transmission unit 70, an e-mail generation unit 72, and an e-mail transmission unit 74. FIG. 15 is a flowchart showing a processing procedure when this function is exhibited.

The search condition transmitting section 62, the user list display section 68, and the message transmitting section 70 are provided by the CPU of the computer constituting the local server 14 of the advertisement information provider.
It is realized by executing predetermined processing according to S or a dedicated application program. Further, the user extracting unit 64, the user list transmitting unit 66, the e-mail generating unit 7
2, and the e-mail transmission section 74 are realized by the CPU of the computer constituting the center server 12 executing predetermined processing according to the OS or a dedicated application program. The user information database 40 is stored in the hard disk of the computer.

As a prerequisite for realizing this function, it is necessary to previously install a dedicated application program on the local server 14 of the advertisement information provider. Then, when the advertisement information provider starts this dedicated program (S62 in FIG. 15), as shown in FIG.
First, a search condition input page with multiple search condition input fields
76 is displayed. Here, "select search item" on the left of the input field
When the button is clicked, a pull-down menu is expanded as shown in FIG. When a necessary search item (for example, “prefecture”) is selected from these, a specific search condition (for example, “Tokyo”) is input from the keyboard 54, and a “search” button is clicked. Sent to server 12 (S64)

In the center server 12 receiving this, the user extracting unit 64 is activated, searches the user information database 40, and lists users who meet the conditions of resident in Tokyo (S66). This search result is sent to the user list
It is transmitted to the local server 14 via 66 (S68). In the local server 14, this data is displayed on the display 44 by the user list display section 68 (S70). FIG. 18 shows an example of this. In the search result display field 78, attributes such as the name, address, date of birth, and mail address of a user resident in Tokyo are displayed. If the number of hits is too large, further search conditions can be added to narrow the search.

Next, as shown in FIG. 19, the advertisement information provider inputs a message to be notified to the user from the keyboard 54 in the message input box 80. After this,
When the "automatic transmission" button is clicked, the above-mentioned message is transmitted to the center server 12 via the message transmission unit 70 (S72). In the center server 12 receiving this, the e-mail generation unit 72 starts up, generates an e-mail in which the above-mentioned message text is used as the text, and the e-mail address of each user listed above is described in the destination column,
Deliver to e-mail transmission unit 74. Email transmission part 74
Sends this e-mail to the mail server of each user via the Internet 22. After the transmission, the fact is described in the user information database 40 as a transmission history.

By using this e-mail transmission function, the advertisement information provider can transmit a sales promotion message or the like to the user stored in the user information database 40 of the center server 12 in a timely manner. . Conventionally, it takes a very long time to collect the response from the user to the advertisement, and in many cases, the promotion message is mailed only when the user forgets. On the other hand, in the advertising system 10, a response from the user is transmitted to the center server 12 via the Internet 22, and immediately stored in the user information database 40. Immediately thereafter, the advertisement information provider can approach the user, so that effective sales promotion activities can be developed while the interest of the user does not fade.

It should be noted that the range of users to which the advertisement information provider can approach can be limited to users who have responded to the advertisement information of the provider. It is also possible to extend to users.

[0051]

In the advertisement system according to the present invention, the advertisement information of the moving image is reproduced in the moving image reproduction window displayed on the user terminal. Activities can be developed.

In another advertisement system according to the present invention, a point card image is displayed on the screen of the user terminal, and the point balance acquired by the user is automatically displayed on the point card. Therefore, the user can always check the latest point balance on the point card without consciously managing the points, and can prevent the point collection heat from cooling down halfway. Also,
Displaying the point balance for each advertisement information provider to each user has the advantage that the user can manage points for a plurality of advertisement information in one place, and also allows each provider to use the user's own information. There is an advantage that a point system can be introduced to the advertisement information of the company at a lower cost than in the case of managing.

[Brief description of the drawings]

FIG. 1 is an image diagram showing an overall configuration of an advertisement system according to the present invention.

FIG. 2 is a block diagram showing a functional configuration when delivering advertisement information to a user in the advertisement system.

FIG. 3 is a flowchart illustrating a processing procedure when delivering advertisement information to a user.

FIG. 4 is an explanatory diagram showing a state in which a television-type window is displayed on a user's personal computer screen.

FIG. 5 is an enlarged view showing details of the television window.

FIG. 6 is an explanatory diagram showing a state in which another window for displaying supplementary data is activated on the user's personal computer screen.

FIG. 7 is an explanatory diagram showing an example in which an application input form is displayed in the separate window.

FIG. 8 is a block diagram showing a configuration for realizing a digital point card function according to the advertising system.

FIG. 9 is a flowchart showing a processing procedure for realizing the digital point card system.

FIG. 10 is an explanatory diagram showing a display example of the digital point card.

FIG. 11 is an explanatory diagram showing a display example of the digital point card.

FIG. 12 is an explanatory diagram showing a display example of the digital point card.

FIG. 13 is an explanatory diagram showing an example of data items set in a user information database.

FIG. 14 is a block diagram showing a configuration for realizing a promotion mail transmission function according to the advertisement system.

FIG. 15 is a flowchart showing a processing procedure for realizing the above-mentioned sales promotion mail transmission function.

FIG. 16 is an explanatory diagram showing an example of a search condition input screen related to the above-mentioned promotion mail transmission function.

FIG. 17 is an explanatory diagram showing an example of a search condition input screen related to the above-mentioned promotion mail transmission function.

FIG. 18 is an explanatory diagram showing an example of a search result display screen related to the above-mentioned promotion mail transmission function.

FIG. 19 is an explanatory diagram showing an example of a message text input screen related to the above-mentioned promotional mail transmission function.

[Explanation of symbols]

 10 Advertising system 12 Center server 14 Local server 15 User 16 Personal computer 22 Internet 24 Content registration unit 26 Content database 28 Content distribution request unit 30 Content extraction unit 32 Content transfer unit 34 Content playback unit 36 User information transmission unit 38 User information registration unit 40 User information database 42 Television window 43a Display area 43b Character information display area 44 Display 46 Speaker 48 Channel switching button group 49 Mouse 50 Separate window 52 Input form 54 Keyboard 58 Card information update section 60 Digital point card 62 Search condition transmission section 64 User Extraction unit 66 User list transmission unit 68 User list display unit 70 Message transmission unit 72 E-mail generation unit 74 E-mail transmission unit 76 Search condition input page 78 Search result display field 80 Message input field

Claims (11)

[Claims] 1. An advertisement information including at least moving image data,
Means for storing advertisement information in association with the provider of the advertisement information, means for displaying a video playback window on the terminal screen of each user, and a request for distribution of advertisement information from the user terminal via the communication network. Means for extracting the relevant advertisement information from the advertisement information storage means when output, means for transmitting the extracted advertisement information to a user terminal; An advertising system, comprising: means for reproducing in. 2. The advertisement information includes supplementary data associated with moving image data, means for displaying another window for displaying supplementary data on a user terminal screen, and a communication network from the user terminal. Means for extracting the corresponding supplementary data from the advertisement information storage means when a supplementary data distribution request is output via the apparatus, means for transmitting the extracted supplementary data to the user's terminal, The advertisement system according to claim 1, further comprising: means for displaying in a separate window. 3. When the supplementary data includes at least an input form for prompting the user to describe the attribute information of the user, and when the attribute information of the user described in the input form is output from a user terminal via a communication network. The advertisement system according to claim 2, further comprising means for storing the attribute information in the user information storage means. 4. The moving picture data other than the advertising information is also transmitted to the user terminal, and the moving picture data of the advertising information is reproduced between the moving picture data other than the advertising information in the moving picture reproducing window. The advertising system according to claim 1. 5. A process for displaying a moving image playback window on a screen of a terminal, a process for outputting a distribution request for advertisement information to an external computer via a communication network, and a process for transmitting advertisement information from the computer. A process of reproducing video data in the advertisement information in the video reproduction window; a process of displaying another window for displaying supplementary data associated with the video data on a terminal screen; Process to output to an external computer via the computer, and when supplementary data is transmitted from the computer,
A recording medium on which is stored a program for executing the process of displaying the supplementary data in the separate window, and 6. An advertisement information storage unit for storing advertisement information in association with a provider of the advertisement information, a unit for displaying an image of a point card on a terminal screen of each user, and an attribute of each user. User information storage means for registering information in association with the identification code of the point card; and, when a distribution request for advertisement information is output from a user terminal via a communication network, the advertisement information storage means Means for extracting advertisement information, means for transmitting the extracted advertisement information to the user's terminal, means for displaying the advertisement information on the user's terminal screen, and means for transmitting the advertisement information to the user's terminal. Means for storing a predetermined point in the user information storage means in association with at least the identification code of the point card; An advertisement system comprising: means for transmitting balance information of attached points to a user terminal; and means for displaying the point balance on a point card. 7. A list of a plurality of advertisement information is written on the point card in advance, and by selecting specific advertisement information from the list, a distribution request of the advertisement information is output from the user terminal. The advertisement system according to claim 6, wherein the advertisement is performed. 8. The advertisement system according to claim 6, wherein a total point balance is displayed on the point card in addition to a point balance for each advertisement information provider. 9. A period in which points can be added is set in advance in each of the advertisement information, and one unit of the same user is provided within the period regardless of the number of transmissions of the advertisement information. The advertisement system according to any one of claims 6 to 8, wherein only points are added. 10. A process for displaying an image of a point card on a screen of a terminal, and, when a specific advertisement information is selected from a list of a plurality of advertisement information described on the point card, the advertisement is displayed. A process of outputting an information distribution request to an external computer via a communication network, a process of displaying the advertisement information on a terminal screen when the advertisement information is transmitted from the computer, and a process of transmitting the advertisement information. And a program for executing a process for displaying the point balance on the point card when the balance information of the points added by the computer is transmitted from the computer. 11. A means for searching the user information storage means in accordance with a search condition output from a terminal of the advertisement information provider via a communication network, and extracting a user who satisfies the condition; A means for generating an e-mail in which the message text is output as a text when the message text is output in a destination column, and the e-mail is transmitted to each user via a communication network. The advertisement system according to any one of claims 3, 4, and 6 to 9, further comprising: