JP2013109534A - System for content data provision, terminal device, program and method - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide means capable of always providing data which is appropriate for the user of a terminal device, to the user quickly.SOLUTION: A mobile terminal device 13 comprises a processing unit 131 which provides an electronic book reader function, and a virtual advertisement distribution server unit 132 which delivers advertisement data corresponding to user's property to the processing unit 131 in response to a request from the processing unit 131. The virtual advertisement distribution server unit 132 transmits profile data which does not include personal information and is generated based on user property data obtained from the processing unit 131 to an external advertisement distribution server device, and receives an advertisement data group corresponding to the user's property as a response to the transmission. The virtual advertisement distribution server unit 132 delivers advertisement data selected based on profile data including personal information to the processing unit 131 in response to the request from the processing unit 131. As a result, advertisements appropriate for the user are quickly displayed on a page of an electronic book, even when the mobile terminal device 13 cannot access a network.

Description

  The present invention relates to a technique for providing an image or sound to a user of a terminal device connectable to a network.

  With the spread of the Internet, content including images and sounds is widely distributed over networks. More specifically, the content data indicating the content stored in the server device is transmitted to the terminal device used by the user, and the terminal device reproduces the content according to the content data, that is, displays an image or produces a sound. Done. As a result, the user can view images and sounds.

  There are already various technologies related to the distribution of content via a network. For example, in Patent Document 1, advertisement data indicating an advertisement to be reproduced in a terminal device according to a predetermined reproduction schedule is downloaded in advance to the terminal device so that the terminal device reproduces the advertisement according to the reproduction schedule. The technology of improving the response of the advertisement display at the time is described.

JP 2006-331398 A

  When the data accessible from the terminal device via the Internet increases, the time required for the process of extracting the data desired to be used from the enormous amount of data also increases.

  In recent years, data communication via a wireless network such as a mobile telephone network or a wireless LAN has been widely spread. A wireless network generally has a slower data transmission speed than a wired network, and also involves instability in data communication such that network communication is interrupted when a terminal device moves to an area where radio waves do not reach.

  In view of the above circumstances, an object of the present invention is to provide a means for enabling a user of a terminal device to always promptly provide data suitable for the user.

In order to solve the above problems, the present invention provides:
A system comprising a terminal device and a server device that performs data communication with the terminal device via a network,
The server device
Storage means for storing a plurality of content data, each of which represents at least one of a predetermined image and a predetermined sound;
Transmission means for transmitting at least a part of the plurality of content data stored in the storage means to the terminal device,
The terminal device
Processing means for performing predetermined processing;
Virtual server means for delivering content data to the processing means in response to a request from the processing means,
The virtual server means
Receiving means for receiving a plurality of content data from the server device;
Storage means for storing a plurality of content data received by the receiving means of the virtual server means;
Obtaining means for obtaining content request data indicating a request for content data generated by the processing means;
In accordance with the content request data acquired by the acquisition unit, one or more content data randomly or according to a predetermined rule from the plurality of content data stored in the storage unit of the virtual server unit And a selection means for selecting
The processing means includes
Requesting means for generating the content request data;
Obtaining means for obtaining the one or more content data selected by the selecting means of the virtual server means;
In accordance with the one or more pieces of content data acquired by the acquisition unit of the processing unit, at least one of processing for instructing a display device to display a predetermined image and processing for instructing the sound generation device to generate a predetermined sound A system having a reproducing means to perform is proposed as a first embodiment.

The present invention also provides a system according to the first embodiment,
The server device selects a plurality of content data, which is a subset of the plurality of content data, randomly or according to a predetermined rule from the plurality of content data stored in the storage unit of the server device A selection means to
A configuration in which the transmission unit of the server device transmits the plurality of content data selected by the selection unit of the server device to the terminal device is proposed as a second embodiment.

The present invention also provides a system according to the second embodiment,
The virtual server means of the terminal device is configured to transmit, to the server device, attribute data indicating an attribute of the user of the terminal device generated based on data acquired by the processing means when the predetermined processing is executed. With
The server device includes receiving means for receiving the attribute data from the terminal device,
A configuration in which the selection unit of the server device selects the plurality of content data based on the attribute data received by the reception unit of the server device is proposed as a third embodiment.

The present invention also provides a system according to the third embodiment,
The virtual server unit of the terminal device identifies and identifies a group to which the user belongs among a plurality of groups related to attributes based on data acquired by the processing unit of the terminal device as the predetermined process is executed. Profiling means for generating profile data indicating the degree to which the user belongs to the group or the specified group,
As a fourth embodiment, the transmitting unit of the virtual server unit of the terminal device transmits the attribute data including the profile data generated by the profiling unit to the server device.

The present invention also provides a system according to the third or fourth embodiment.
The transmission means of the virtual server means of the terminal device is content identification data for identifying content data used for at least one instruction of image display and sound generation by the reproduction means of the processing means of the terminal device A configuration in which the attribute data including is transmitted to the server device is proposed as a fifth embodiment.

The present invention provides a system according to any one of the first to fifth embodiments.
The selection unit of the virtual server unit of the terminal device selects the one or more content data based on the attribute of the user indicated by the data acquired by the processing unit during execution of the predetermined process. A configuration is proposed as a sixth embodiment.

The present invention also provides a system according to any one of the second to sixth embodiments.
The server device is a device group including a plurality of content distribution server devices and a content management server device that manages content data that can be distributed by the plurality of content distribution server devices.
Each of the plurality of content distribution server devices includes:
Storage means for storing at least one content data that is data indicating at least one of a predetermined image and a predetermined sound;
Receiving means for receiving content request data indicating a request for specific content data from the terminal device;
Transmission for reading out content data corresponding to the content request data received by the receiving unit of the own device from the one or more content data stored in the storage unit of the own device and transmitting the content data to the terminal device Means and
The content management server device includes:
One or more content storage location identification data for identifying each storage location in each network of the one or more content data stored in the storage means of the content distribution server device for each of the plurality of content distribution server devices Storage means for storing
Among a plurality of content storage location identification data related to the plurality of content distribution server devices stored in the storage means of the own device, a subset of the plurality of content storage location identification data randomly or according to a predetermined rule A selection means for selecting a plurality of content storage location identification data;
Transmitting means for transmitting the plurality of content storage location identification data selected by the selection means of the own device to the terminal device,
The receiving means of the virtual server means of the terminal device receives a plurality of content storage location identification data from the content management server device;
The virtual server means of the terminal device relates to each of the plurality of content storage location identification data received by the receiving means of the virtual server means of the terminal device, and content distribution identified by the content storage location identification data A transmission means for transmitting content request data indicating a request for content data to the server device;
The receiving means of the virtual server means of the terminal device is one of the plurality of content distribution server devices as a response to the content request data transmitted by the transmitting means of the virtual server means of the terminal device. A configuration of receiving content data transmitted from a content distribution server device is proposed as a seventh embodiment.

The present invention also provides a system according to any one of the first to seventh embodiments.
The terminal device is capable of data communication with each of the server devices via each of a plurality of types of networks.
The transmission means of the server device is connected via the predetermined type of network only while data communication is possible with the terminal device via the predetermined type of network among the plurality of types of networks. A configuration in which at least a part of the plurality of content data is transmitted to the terminal device is proposed as an eighth embodiment.

The present invention also provides a system according to any one of the first to eighth embodiments.
The transmission means of the server device is triggered by a change from a state where data communication with the terminal device via a predetermined network is impossible to a state where the data communication is possible, as a trigger. A configuration of starting transmission to at least some of the terminal devices is proposed as a ninth embodiment.

The present invention provides a system according to any one of the first to ninth embodiments.
When the terminal device is in a state where data communication with the server device via a predetermined network is possible, the content request data generated by the request unit of the processing unit of the terminal device is transmitted to the server. Comprising transmission means for transmitting to the device;
The selection means of the virtual server means of the terminal device is the one according to the content request data only when data communication with the server device via the predetermined network is impossible. The configuration of selecting the above content data is proposed as a tenth embodiment.

The present invention also provides
Processing means for performing predetermined processing;
Virtual server means for delivering content data which is data indicating at least one of a predetermined image and a predetermined sound to the processing means in response to a request from the processing means,
The virtual server means
Receiving means for receiving a plurality of content data from a server device via a network;
Storage means for storing a plurality of content data received by the receiving means;
Obtaining means for obtaining content request data indicating a request for content data generated by the processing means;
Selection means for selecting one or more content data randomly or according to a predetermined rule from the plurality of content data stored in the storage means according to the content request data acquired by the acquisition means And
The processing means includes
Requesting means for generating the content request data;
Obtaining means for obtaining the one or more content data selected by the selecting means of the virtual server means;
In accordance with the one or more pieces of content data acquired by the acquisition unit of the processing unit, at least one of a process for instructing the display device to display a predetermined image and a process for instructing the sound generation device to generate a predetermined sound is performed. A terminal device having reproducing means is proposed as an eleventh embodiment.

Further, the present invention provides the terminal device according to the eleventh embodiment,
The virtual server unit includes a transmission unit that transmits attribute data indicating an attribute of a user of the terminal device generated based on data acquired by the processing unit when the predetermined process is executed, to the server device. Is proposed as a twelfth embodiment.

The present invention provides the terminal device according to the twelfth embodiment,
The virtual server means specifies a group to which the user belongs among a plurality of groups related to attributes based on data acquired by the processing means as the predetermined process is executed, and assigns the specified group or the specified group to the specified group Profiling means for generating profile data indicating the degree to which the user belongs,
A configuration is proposed as a thirteenth embodiment in which the transmission unit of the virtual server unit transmits the attribute data including the profile data generated by the profiling unit to the server device.

The present invention provides the terminal device according to the twelfth or thirteenth embodiment.
The transmission means of the virtual server means includes the attribute including content identification data for identifying content data used for at least one instruction of image display and sound generation by the reproduction means of the processing means of the terminal device A configuration of transmitting data to the server device is proposed as a fourteenth embodiment.

Further, the present invention provides the terminal device according to any one of the eleventh to fourteenth embodiments.
The selection means of the virtual server means selects the one or more content data to be delivered to the processing means based on the user attribute indicated by the data acquired by the processing means when the predetermined processing is executed. This configuration is proposed as the fifteenth embodiment.

Moreover, the present invention provides a terminal device according to any one of the eleventh to fifteenth embodiments.
The server device is a device group including a plurality of content distribution server devices each storing one or more content data, and a content management server device managing content data that can be distributed by the plurality of content distribution server devices,
The receiving means of the virtual server means has a plurality of identification points for identifying storage locations in the respective networks of the plurality of content data stored in any of the plurality of content distribution server devices from the content management server device. Receive content storage location identification data,
The virtual server means requests content data from the content distribution server apparatus identified by the content storage location identification data for each of the plurality of content storage location identification data received by the receiving means of the virtual server means. A transmission means for transmitting content request data indicating
The receiving means of the virtual server means is transmitted from one of the plurality of content distribution server apparatuses as a response to the content request data transmitted by the transmitting means of the virtual server means. A configuration of receiving incoming content data is proposed as a sixteenth embodiment.

The present invention provides the terminal device according to any one of the eleventh to sixteenth embodiments.
The receiving unit of the virtual server unit is capable of data communication with each of the server devices via each of a plurality of types of networks.
The receiving means of the virtual server means is connected to the predetermined type of network only while data communication is possible with the server device via the predetermined type of the plurality of types of networks. A configuration of receiving the plurality of content data from the server device is proposed as a seventeenth embodiment.

Further, the present invention provides a terminal device according to any one of the eleventh to seventeenth embodiments.
The receiving unit of the virtual server unit is triggered by a change from a state where data communication with the server device via a predetermined network is impossible to a state where the data communication is possible, as a trigger. A configuration of starting reception of data from the server device is proposed as an eighteenth embodiment.

The present invention provides a terminal device according to any one of the eleventh to eighteenth embodiments.
A transmission for transmitting the content request data generated by the requesting means of the processing means of the terminal device to the server device when data communication with the server device via a predetermined network is possible With means,
The one or more content data corresponding to the content request data only when the selection unit of the virtual server unit is in a state where data communication with the server device via the predetermined network is impossible. A configuration for performing selection is proposed as a nineteenth embodiment.

The present invention also provides
A computer that performs data communication with a server device via a network,
A program for causing the terminal device according to any of the eleventh to eighteenth embodiments to function as the processing means and the virtual server means is proposed as a twentieth embodiment.

The present invention also provides
A computer that performs data communication with a server device via a network,
A program for causing the terminal device according to the nineteenth embodiment to function as the processing means, the virtual server means, and the transmitting means is proposed as a twenty-first embodiment.

The present invention also provides
A storage step in which the server device stores a plurality of content data, each of which represents at least one of a predetermined image and a predetermined sound;
A transmission step in which the server device transmits at least a part of the plurality of content data stored in the storage step to a terminal device;
A receiving step in which the terminal device receives a plurality of content data from the server device according to a first program;
A storage step in which the terminal device stores the plurality of content data received in the reception step according to the first program;
A generation step in which the terminal device generates content request data indicating a request for content data according to a second program;
An acquisition step in which the terminal device acquires the content request data generated in the generation step according to the first program;
The terminal device is randomly selected from the plurality of content data stored in the storage step executed by the terminal device according to the content request data acquired in the acquisition step according to the first program. Or a selection step of selecting one or more content data according to a predetermined rule;
An acquisition step in which the terminal device acquires the one or more content data selected in the selection step according to the second program;
The terminal device displays a predetermined image on the display device according to the one or more content data acquired in the acquisition step executed according to the second program by the terminal device according to the second program. A 22nd embodiment proposes a method comprising: a reproduction step of performing at least one of a process of instructing and a process of instructing the sound generation device to pronounce a predetermined sound.

The present invention also provides a method according to the twenty-second embodiment,
A plurality of content data that is a subset of the plurality of content data randomly or according to a predetermined rule from the plurality of content data stored in the storage step executed by the server device by the server device With a selection step to select
In the twenty-third embodiment, the server device transmits, in the transmission step executed by the server device, the plurality of content data selected in the selection step executed by the server device to the terminal device. Proposed as an aspect.

The present invention also provides a method according to the twenty-third embodiment,
A step of generating attribute data indicating an attribute of a user of the terminal device based on data acquired in accordance with the processing executed according to the second program, according to the first program;
A transmission step in which the terminal device transmits the attribute data to the server device in accordance with the first program;
The server device includes a receiving step of receiving the attribute data transmitted from the terminal device in the transmitting step executed by the terminal device;
In the selection step executed by the server device, the server device selects the plurality of content data based on the attribute data received in the reception step executed by the server device. Proposed as 24 embodiments.

The present invention also provides a method according to the twenty-fourth embodiment,
The terminal device specifies a group to which the user belongs among a plurality of groups related to attributes, based on data acquired in accordance with the first program and according to the process executed by the terminal device according to the second program. Profiling step of generating profile data indicating the degree to which the user belongs to the specified group or the specified group,
In the transmission step executed by the terminal device according to the first program, the terminal device transmits the attribute data including the profile data generated in the profiling step to the server device. This is proposed as an embodiment.

The present invention also provides a method according to the twenty-fourth or twenty-fifth embodiment,
In the transmission step executed by the terminal device according to the first program, the terminal device performs at least one of image display and sound generation in the reproduction step executed by the terminal device according to the second program. A configuration is proposed as a twenty-sixth embodiment in which the attribute data including content identification data for identifying content data used for the instruction is transmitted to the server device.

The present invention also provides a method according to any one of the above twenty-second to twenty-sixth embodiments.
In the selection step executed by the terminal device according to the first program, the terminal device, based on data acquired in accordance with the processing executed by the terminal device according to the second program, the one or more A configuration for selecting content data is proposed as a twenty-seventh embodiment.

The present invention also provides a method according to the twenty-third or twenty-seventh embodiment,
The server device is a device group including a plurality of content distribution server devices and a content management server device that manages content data that can be distributed by the plurality of content distribution server devices.
Each of the plurality of content distribution server devices
A storage step of storing at least one content data that is data indicating at least one of a predetermined image and a predetermined sound;
A receiving step of receiving content request data indicating a request for specific content data from the terminal device;
The terminal reads out content data corresponding to the content request data received in the receiving step executed by the own device from the one or more content data stored in the storing step executed by the own device, and the terminal A transmission step for transmitting to the device,
The content management server device is
One or more content storage locations each identifying a storage location in each network of the one or more content data stored in the storage step executed by the content distribution server device for each of the plurality of content distribution server devices A storage step for storing identification data;
A subset of the plurality of content storage location identification data randomly or in accordance with a predetermined rule from the plurality of content storage location identification data stored for the plurality of content distribution server devices in the storage step executed by the device itself A selection step of selecting a plurality of content storage location identification data,
Transmitting the plurality of content storage location identification data selected in the selection step executed by the own device to the terminal device, and
The terminal device is
Receiving the plurality of content storage location identification data transmitted from the content management server device in the transmission step executed by the content management server device according to the first program;
In accordance with the first program, for each of the plurality of content storage location identification data received from the content management server device, a request for content data is sent to the content distribution server device identified by the content storage location identification data A sending step for sending content request data;
Content transmitted from one of the plurality of content distribution server devices as a response to the content request data transmitted in the transmission step of transmitting the content request data according to the first program A configuration comprising a receiving step for receiving data is proposed as a twenty-eighth embodiment.

Moreover, the present invention provides the method according to any one of the twenty-second to twenty-eighth embodiments,
The terminal device is capable of data communication with each of the server devices via each of a plurality of types of networks.
The server device is configured to connect the plurality of the plurality of types of networks through the predetermined type of network only while data communication is possible with the terminal device through the predetermined type of network. A configuration of executing the transmission step of transmitting at least a part of content data to the terminal device is proposed as a twenty-ninth embodiment.

The present invention also provides a method according to any one of the twenty-second to twenty-ninth embodiments.
The server device uses at least a part of the plurality of content data triggered by a change from a state in which data communication with the terminal device via a predetermined network is impossible to a state in which data communication is possible A configuration of starting execution of the transmission step of transmitting a message to the terminal device is proposed as a thirtieth embodiment.

The present invention also provides a method according to any one of the twenty-second to thirtieth embodiments.
A determining step of determining whether the terminal device is in a state where data communication with the server device via a predetermined network is impossible or in a state where the data communication is possible according to the first program. With
The terminal device selects the one or more content data according to the content request data only when data communication with the server device via the predetermined network is impossible. A configuration of executing the selection step is proposed as a thirty-first embodiment.

  According to the system according to the first embodiment of the present invention, the terminal device according to the eleventh embodiment, and the method according to the twenty-second embodiment, the virtual server means included in the terminal device is previously connected to the server device via the network. When the processing means provided in the terminal device requests the content data, the content data group is received from the content data group from the content data group already stored by the virtual server means. Reading and delivery are performed.

  In this way, reading and delivery of content data triggered by a request for content data is executed in the terminal device, so whether data communication with the server device via the network is possible, and stability in data communication of the network The content data is always promptly provided according to the request regardless of the communication speed or the like.

  According to the system according to the second embodiment of the present invention and the method according to the twenty-third embodiment, the content data group transmitted from the server device to the virtual server means of the terminal device is the content stored in the server device. Since it is a subset of the data group, it is possible to avoid compression of the storage capacity of a terminal device that generally has a storage capacity smaller than the storage capacity of the server device, and to read out content data on demand in the terminal device. The response at the time of performing can be improved, and the time required for data communication when the terminal device receives the content data group from the server device in advance is also shortened.

  According to the system according to the third embodiment of the present invention, the terminal device according to the twelfth embodiment, and the method according to the twenty-fourth embodiment, attribute data indicating an attribute of the user of the terminal device is transmitted from the terminal device to the server device. The content data group corresponding to the user attribute indicated by the attribute data is selected in the server device, and the content data group selected in this way is transmitted from the server device to the terminal device. As a result, according to the request of the processing means in the terminal device, content data including more appropriate content according to the user attribute is provided.

  According to the system according to the fourth embodiment of the present invention, the terminal device according to the thirteenth embodiment, and the method according to the twenty-fifth embodiment, various data indicating user attributes in the virtual server means of the terminal device. Based on the above, the user profiling is performed, and the profile data obtained by the profiling is transmitted from the terminal device to the server device. In the server device, a content data group to be transmitted to the terminal device is selected based on the profile data received from the terminal device.

  As a result, for example, by obscuring personal information that should normally be concealed from the terminal device to the server device, such as the user's address and birthday, at the time of profiling, the personal information is not output from the terminal device to the user. It is possible to quickly provide content data suitable for the user. Therefore, it is desirable from the viewpoint of concealing personal information. In addition, by generating profile data according to a predetermined format in each terminal device, processing associated with selection of a content data group in the server device is reduced.

  According to the system according to the fifth embodiment of the present invention, the terminal device according to the fourteenth embodiment, and the method according to the twenty-sixth embodiment, the identification data of the content data used for reproducing the content in the terminal device is Since the data is transmitted from the terminal device to the server device, for example, processing related to charging associated with the use of content data can be performed in the server device.

  According to the system according to the sixth embodiment, the terminal device according to the fifteenth embodiment, and the method according to the twenty-seventh embodiment, in addition to the selection of the content data group in the server device based on the profile data, the terminal The content data is selected based on the attribute data before profiled in the device (for example, including personal information to be kept secret to the outside), and the selected content data is reproduced. As a result, it is possible to provide the user with more appropriate content according to the user's attributes without providing personal information outside the terminal device.

  According to the system according to the seventh embodiment of the present invention, the terminal device according to the sixteenth embodiment, and the method according to the twenty-eighth embodiment, the server device receiving the provision of the content data group includes a plurality of server devices. The server includes a content distribution server device and a content management server device that manages them, and a content data group transmitted to the terminal device is selected in the content management server device. At that time, the content management server device does not transmit the content data groups stored in the plurality of content distribution server devices to the terminal device, but stores the data indicating the storage locations of these content data groups on the terminal. The terminal device receives content data from each content distribution server device according to the data.

  Therefore, the transmission of the content data group from the server device to the terminal device is distributed, and various existing content distribution server devices can be used in the mechanism according to the present invention without any particular change, and the data communication is stable. It is desirable from the viewpoints of performance, speed, and reduction of resources required for the content management server device.

  According to the system according to the eighth embodiment, the terminal device according to the seventeenth embodiment, and the method according to the twenty-ninth embodiment, the transmission of the content data group from the server device to the terminal device is of a predetermined type. Only done over the network. Therefore, for example, transmission of a content data group through a network with a narrow data communication band or a network with a high data communication fee is avoided, resulting in avoidance of network congestion and a reduction in data communication fee.

  According to the system according to the ninth embodiment of the present invention, the terminal device according to the eighteenth embodiment, and the method according to the thirtieth embodiment, for example, a network having a wide data communication band or a data communication fee is low or flat. When data communication between the terminal device and the server device via the network becomes possible, the content data group is quickly transmitted from the server device to the terminal device via the network. Therefore, the content data group is updated quickly while avoiding network congestion and reducing data communication charges.

  According to the system according to the tenth embodiment, the terminal device according to the nineteenth embodiment, and the method according to the thirty-first embodiment, the terminal device can perform data communication with the server device via a predetermined network. When it is impossible, content data is provided from the virtual server means to the processing means within the terminal device, and when data communication with the server device via a predetermined network is possible, the terminal device to the server device Is requested for content data. For this reason, in an environment where data communication via a predetermined network is possible, content data is provided to the terminal device from among abundant choices stored in the server device, which is desirable in some cases.

  According to the program according to the twentieth embodiment of the present invention and the program according to the twenty-first embodiment, the terminal apparatus according to the eleventh to eighteenth embodiments of the present invention and the terminal apparatus according to the nineteenth embodiment, respectively. Is realized by a computer. Therefore, the above-described effects of the present invention can be obtained by using an existing computer without newly preparing these terminal devices.

FIG. 1 is a block diagram showing an overview of the overall configuration of an advertisement distribution system according to an embodiment of the present invention. FIG. 2 is a block diagram illustrating a functional configuration of the advertisement distribution server device according to the embodiment of the present invention. FIG. 3 is a block diagram illustrating a functional configuration of the advertisement management server device according to the embodiment of the present invention. FIG. 4 is a block diagram showing a functional configuration of a mobile terminal apparatus according to an embodiment of the present invention. FIG. 5 is a diagram schematically showing the data structure of the advertisement database according to one embodiment of the present invention. FIG. 6 is a diagram schematically showing the data structure of the profile database according to one embodiment of the present invention. FIG. 7 is a diagram schematically showing the data structure of a storage advertisement database according to an embodiment of the present invention.

[1. Example]
Hereinafter, the configuration and operation of the advertisement distribution system 1 will be described as an embodiment of the present invention. The advertisement distribution system 1 is a system that always provides a suitable advertisement promptly to a user carrying a mobile terminal device.

[1.1. Constitution]
FIG. 1 is a block diagram showing an outline of the overall configuration of the advertisement distribution system 1. The advertisement distribution system 1 includes a plurality of advertisement distribution server apparatuses 11, an advertisement management server apparatus 12, and a plurality of mobile terminal apparatuses 13 as constituent elements. Each of the advertisement distribution server device 11 and the advertisement management server device 12, each of the advertisement management server device 12 and the mobile terminal device 13, each of the mobile terminal device 13 and each of the advertisement distribution server device 11 is mutually connected via the Internet. Communication is possible. In the data communication via the Internet by the mobile terminal device 13, connection to a wireless communication network such as a wireless LAN or a mobile telephone communication network is performed.

  In addition, when it is necessary to distinguish each of the plurality of advertisement distribution server apparatuses 11, the advertisement distribution server apparatuses 11 are replaced with the advertisement distribution server apparatuses 11-1 to 11-n as illustrated in FIG. As shown in FIG. Similarly, when it is necessary to distinguish each of the plurality of mobile terminal devices 13, as shown in FIG. 1, the mobile terminal devices 13 are changed to mobile terminal devices 13-1 to 13-m. It shall be distinguished by the branch number.

  Each of the advertisement distribution server devices 11 is a server device that stores a plurality of advertisement data indicating the contents of each advertisement, and transmits the advertisement data to the requesting device in response to a request from the mobile terminal device 13. is there.

FIG. 2 is a block diagram illustrating a functional configuration of the advertisement distribution server device 11. The advertisement delivery server device 11 includes at least the following functional components in order to provide the above functions.
Storage unit 111: Stores advertisement data and a program indicating processing to be performed by the own device.
Receiver 112: Receives advertisement request data indicating a request for advertisement data from the mobile terminal device 13.
Transmitter 113: Transmits advertisement data to the mobile terminal device 13 according to the advertisement request data.
Control unit 110: Controls the operation of the components of the above-described advertisement distribution server device 11 and performs various data processing.

  The advertisement distribution server device 11 may be realized by causing a general computer to execute processing according to the program for the advertisement distribution server, or may be realized as a so-called dedicated machine.

  The advertisement management server device 12 stores an advertisement URI (Uniform Resource Identifier) for identifying the storage location of the advertisement data in the network for the advertisement data stored in each of the plurality of advertisement distribution server devices 11. In response to a request from the mobile terminal device 13, an advertisement URI list including a plurality of advertisement URIs corresponding to advertisement data suitable for the requesting mobile terminal device 13 is transmitted to the requesting mobile terminal device 13. Server device.

FIG. 3 is a block diagram illustrating a functional configuration of the advertisement management server device 12. The advertisement management server device 12 includes at least the following functional components in order to provide the above functions.
Storage unit 121: Stores an advertisement URI, a program indicating processing to be performed by the own device, and the like.
Receiving unit 122: receives an advertisement URI of advertisement data stored in the advertisement distribution server apparatus 11 from the advertisement distribution server apparatus 11. The mobile terminal apparatus 13 receives advertisement URI request data indicating a request for an advertisement URI list including profile data (summary profile data) indicating user attributes of the mobile terminal apparatus 13.
Selection unit 123: Selects a plurality of advertisement URI data of advertisement data suitable for the requesting mobile terminal device 13 from among a large number of advertisement URI data stored in the storage unit 121 according to the advertisement request data.
Transmission unit 124: transmits an advertisement URI list including a plurality of advertisement URI data selected by the selection unit 123 to the requesting mobile terminal device 13.
Control unit 120: Controls the operation of the components of the advertisement management server device 12 described above and performs various data processing.

  The advertisement management server device 12 may also be realized by causing a general computer to execute processing according to a program for the advertisement management server, or may be realized as a so-called dedicated machine.

  Each of the mobile terminal devices 13 is a terminal device capable of data communication via a wireless communication network, and is carried by a general user and used for various purposes such as browsing web pages, online shopping, and subscription to electronic books. . Note that the mobile terminal device 13 includes a device having a voice call function and a device having a still image and moving image imaging function. Typically, the mobile terminal device 13 is a PDA (Personal Digital Assistant) having a mobile phone function called a so-called smartphone, but if it is a mobile terminal device capable of realizing the functional components described below, Any mobile terminal device may be used.

  Each mobile terminal device 13 has the same hardware configuration as a normal mobile terminal device, but a normal mobile terminal is that a virtual advertisement server device is implemented in software in the mobile terminal device. Different from the device.

  That is, the mobile terminal device 13 has contents such as a web browser program for browsing web pages and online shopping, an electronic book reader program for subscribing to electronic books, and a game program for playing various games. A virtual advertisement server program is installed in addition to a program used for browsing, and is requested by processing according to another application program such as a Web browser program, an electronic book reader program, and a game program in accordance with the virtual advertisement server program. Distribution of advertisement data is performed inside the mobile terminal device 13.

  The mobile terminal device 13 may also be realized by causing a general mobile terminal device to execute processing according to the program for the advertisement management server, or may be realized as a so-called dedicated machine.

  FIG. 4 is a block diagram showing a functional configuration of the mobile terminal device 13. First, the mobile terminal device 13 includes a plurality of processing units 131 (processing units 131-1 to 131-p) realized by processing according to individual application programs such as an electronic book reader program, and a virtual advertisement server. A virtual advertisement distribution server unit 132 realized by processing according to the program is provided.

The functions provided to the user by each of the processing units 131 vary depending on application programs that implement the processing unit 131. However, these processing units 131 have at least the following functional components in common.
Operation unit 1311: Data input by the user is acquired by generating a predetermined signal in accordance with a user operation.
Storage unit 1312: Stores content data indicating the content of a content such as a Web page or an electronic book, user attribute data that is various data indicating user attributes obtained in accordance with an operation performed by the user, and the like.
Playback unit 1313: Instructs display of images (still images or moving images) constituting the content and sound generation according to the content data stored in the storage unit 1312.
Display unit 1314: Displays an image according to an instruction from the playback unit 1313.
Sound generation unit 1315: Sounds are generated according to instructions from the playback unit 1313.
User attribute delivery unit 1316: Each of the processing units 131 further delivers user attribute data stored in the storage unit 1312 to the virtual advertisement distribution server unit 132.
Advertisement request unit 1317: Delivers advertisement request data indicating a request for advertisement data to the virtual advertisement distribution server unit 132.
Advertisement acquisition unit 1318: Acquires advertisement data delivered from the virtual advertisement distribution server unit 132 as a response to the advertisement request data delivered from the advertisement request unit 1317.
Save request unit 1319: With respect to an advertisement for which the user has instructed to save among the advertisements played by the playback unit 1313, the save request data indicating a save request for the advertisement is delivered to the virtual advertisement distribution server unit 132.
Control unit 1310: Controls the operation of the components of the processing unit 131 described above and performs various data processing.

  The main content played back by the playback unit 1313 is, for example, a Web page or a moving image / music played back along with the display when the processing unit 131 provides a Web browser function, and provides an electronic book reader function. In the case of providing a game function, it is a moving image / sound effect / music indicating a game scene.

  The advertisement is also content including at least one of an image (still image / moving image) and sound, and the advertisement data is also content data. In other words, in the processing unit 131, the advertisement data acquired from the virtual advertisement distribution server unit 132 by the advertisement acquisition unit 1318 is reproduced by the reproduction unit 1313, and is displayed by the display unit 1314 as the sub-content accompanying the main content or pronounced by the pronunciation unit 1315. Is done. Therefore, the expression “play advertisement” is used in the following description.

  Among the above-described components included in the processing unit 131, the components from the operation unit 1311 to the sound generation unit 1315 and the control unit 1310 are the same as those realized by a normal application program in a normal mobile terminal device. is there.

  On the other hand, the components from the user attribute delivery unit 1316 to the storage request unit 1319 are components that are unnecessary in a normal mobile terminal device, and are components that are uniquely adopted in the advertisement distribution system 1. Therefore, a program that realizes these components is provided to an application developer as a client module program, for example, and is incorporated into a normal application program by the application developer.

The virtual advertisement distribution server unit 132 includes at least the following functional components.
Acquisition unit 1321: User attribute data, advertisement request data, and storage request data are acquired from the user attribute delivery unit 1316, advertisement request unit 1317, and storage request unit 1319 of the processing unit 131, respectively.
Storage unit 1322: Stores data acquired by the acquisition unit 1321 and data received from the advertisement distribution server device 11 or the advertisement management server device 12 via the reception unit 1325.
Profiling unit 1323: The group to which the user belongs is specified based on the user attribute data stored in the storage unit 1322, and profile data indicating the group or the degree to which the user belongs to the group is generated.
Transmission unit 1324: transmits the advertisement URI request data including the profile data generated by the profiling unit 1323 to the advertisement management server device 12. Also, advertisement request data is transmitted to the advertisement distribution server device 11. Note that the transmission unit 1324 included in a part of the mobile terminal device 13 can transmit data via each of a plurality of types of networks.
Receiving unit 1325: Receives data transmitted from the advertisement distribution server device 11 or the advertisement management server device 12 according to the request data transmitted from the transmitting unit 1324. The receiving unit 1325 included in a part of the mobile terminal device 13 can receive data via each of a plurality of types of networks.
Determination unit 1326: Whether the transmission unit 1324 and the reception unit 1325 are in a state in which data communication is possible between the advertisement distribution server device 11 and the advertisement management server device 12 through a predetermined type of network designated in advance. Determine (with a sufficiently short time interval).
Selection unit 1327: When the advertisement request data is acquired from the processing unit 131 by the acquisition unit 1321, based on the profile data generated by the profiling unit 1323, the advertisement data group stored in the storage unit 1322 according to a predetermined rule The requested number of advertisement data is selected and delivered to the advertisement acquisition unit 1318 of the processing unit 131.

Operation unit 1331: When the user performs an operation for instructing an advertisement to be viewed again among advertisements reproduced in the past, a predetermined signal is generated according to the operation.
Playback unit 1332: Instructs display of an image (still image or moving image) included in the advertisement and sound generation according to the advertisement data instructed by the user among the advertisement data stored in the storage unit 1312.
Display unit 1333: Displays an image included in the advertisement in accordance with an instruction from the playback unit 1332.
Sound generation unit 1334: Sounds included in the advertisement are generated according to the instruction from the playback unit 1332.
Control unit 1320: Controls the operation of the components of the above-described virtual advertisement distribution server unit 132 and performs various data processing.

  The storage unit 111 of the advertisement distribution server device 11 stores an advertisement database that manages the advertisement data that can be distributed. FIG. 5 is a diagram schematically showing the data structure of the advertisement database.

The advertisement database is a collection of records related to each of the advertisement data that can be distributed by the advertisement distribution server device 11, and each record includes the following fields.
Business ID: Stores a business ID (Identifier) that is data for identifying a business that provides advertisement data.
Advertisement ID: An advertisement ID, which is data for identifying advertisement data, is stored among advertisement data with the same business ID.
Advertisement URI: An advertisement URI that is a URI for identifying a storage location of advertisement data in the network is stored.
Advertisement attribute: Stores advertisement attribute data indicating the attribute of the advertisement indicated by the advertisement data. “Gender = Female (required)” “Age = 20-29” “Region ≠ Kansai” “Tennis” “Delivery period = December 23, 2011 to December 25, 2011” “Delivery period = 6: 00-12 0:00 "is an example of advertisement attribute data. Ad attribute data is, for example, data specified by the advertiser as data indicating the attributes of the target user that the advertiser wants to see the advertisement, keywords included in the advertisement, The desired date and time and time zone.
Display remuneration amount: Stores display remuneration amount data indicating the remuneration amount to be paid from the operating business operator of the advertisement distribution system 1 to the business operator who provides the advertising data when displayed to the user.

  The advertisement data body is stored in a location in the storage unit 111 of the advertisement distribution server device 11 indicated by the advertisement URI stored in the field “advertisement URI”.

  The storage unit 121 of the advertisement management server device 12 stores an advertisement database that stores all the records of the advertisement database stored in the storage unit 111 of the advertisement distribution server device 11 belonging to the advertisement distribution system 1. The data structure of the advertisement database stored in the advertisement management server apparatus 12 is the same as the data structure of the advertisement database stored in the advertisement distribution server apparatus 11 (FIG. 5). Note that the advertisement data main body is not stored in the storage unit 121 of the advertisement management server device 12.

  Each of the advertisement distribution server devices 11 transmits update data indicating the update contents to the advertisement management server device 12 when the advertisement database stored in the own device is updated. The advertisement management server device 12 updates the advertisement database stored in its own device according to the update data transmitted from each advertisement distribution server device 11, and always maintains the latest contents of the advertisement database.

  The storage unit 1322 of the mobile terminal device 13 stores a profile database that manages profile data generated by the profiling unit 1323. FIG. 6 is a diagram schematically showing the data structure of the profile database.

The profile database is a collection of records relating to each of profile data, and each record includes the following fields.
Detailed profile: Stores detailed profile data, which is profile data in which user attributes are classified in detail based on user attribute data obtained from the processing unit 131.
Summary profile: Stores summary profile data, which is profile data roughly categorizing user attributes indicated by the detailed profile data.

  The detailed profile data is profile data that is used when the selection unit 1327 of the virtual advertisement distribution server unit 132 selects advertisement data to be delivered in response to a request from the processing unit 131 in the mobile terminal device 13 and is concealed outside. May contain personal information that should be.

  There are various types of user attribute data that the virtual advertisement distribution server unit 132 acquires from the processing unit 131. First, when the user activates any application program and uses any processing unit 131, the processing unit 131 uses the attribute of the application program (for example, the type of the application program) as the user attribute data for the virtual advertisement distribution server. Delivered to the unit 132. For example, when the processing unit 131 provides a Web browser function, the processing unit 131 performs shopping at a search keyword input by the user, a keyword with a high appearance frequency included in the Web page displayed by the user, or an EC site. Information such as sex, age, and name input by the user is acquired as user attribute data, and delivered to the virtual advertisement distribution server unit 132. In addition, when the processing unit 131 provides an electronic book reader function, the processing unit 131 acquires, as user attribute data, a keyword having a high appearance frequency included in an electronic book read by the user, and the virtual advertisement distribution server unit 132. To hand over.

  The storage unit 1312 of the virtual advertisement distribution server unit 132 stores various types and formats of user attribute data together with time data indicating the acquired time. The detailed profile data is data obtained by organizing the user attribute data according to a predetermined format.

An example of detailed profile data is shown below.
“Gender” Male “Age” 23 years old “Region” 1-1-1 ○ machi, Chiyoda-ku, Tokyo
“Sports / Tennis” (weekdays 6: 00-11: 59) = 89 points / (weekdays 12: 00-18: 59) = 173 points / (weekdays 19: 00-23: 59) = 286 points / (weekdays 0 0: 00-5: 59) = 13 points / (holidays 6: 00-11: 59) = 16 points / (holidays 12: 00-18: 59) = 26 points / (holidays 19: 00-23: 59) = 62 points / (holiday 0: 00-5: 59) = 7 points

  Detailed profile data shows fixed attributes that do not change with time, such as “gender”, “age”, “region”, “sport / tennis”, “travel / asia”, “shopping / interior”, “gourmet” “Chinese cuisine” or the like indicates the user's hobbies and preferences and changes depending on the time zone.

  Regarding the latter attribute, in this embodiment, each of weekdays and holidays is divided into four time zones, and points according to each time zone are given.

  When the user attribute data obtained from the processing unit 131 indicates browsing of keywords related to sports in general, the profiling unit 1323 includes detailed profile data related to sports such as “sports / tennis” and “sports / golf”. A predetermined number of points (for example, one point) is added to the time zone classification according to the user attribute data acquisition time.

  Further, when the user attribute data obtained from the processing unit 131 indicates browsing of keywords related to tennis, for example, the profiling unit 1323 corresponds to the acquisition time of the user attribute data of the detailed profile data of “sports / tennis”. A predetermined number of points (for example, 5 points) is added to the time zone classification.

  In addition, when the user attribute data obtained from the processing unit 131 indicates an input by a user of a keyword related to tennis, for example, the profiling unit 1323 determines that the detailed attribute data of “sports / tennis” is acquired at the user attribute data acquisition time. A predetermined number of points (for example, 10 points) is added to the corresponding time zone classification.

  In the present embodiment, as described above, the user attributes indicated by the user attribute data are classified into any of the predetermined groups indicating hobbies and preferences, and a different number of the user attributes data depending on the type of the user attribute data. User profiling is performed by adding points.

  When the profiling unit 1323 performs the above profiling process, the profiling unit 1323 performs the process on user attribute data acquired within a predetermined period in the past, thereby correctly indicating the user attributes that change with the passage of time. Generate detailed profile data.

  The outline profile data is transmitted from the mobile terminal device 13 to the advertisement management server device 12, and the advertisement management server device 12 selects the advertisement data group to be transmitted from the advertisement distribution server device 11 to the mobile terminal device 13. Profile data used for the above, and does not include personal information that should be kept secret.

An example of summary profile data is shown below.
“Gender” Male “Age” 21-30 years old “Region” Tokyo “Sports” (weekdays 6: 00-18: 59) = 200 points / (weekdays 19: 00-5: 59) = 100 points / (holiday 6 0: 00-18: 59) = 100 points / (holidays 19: 00-5: 59) = 0 points

  As described above, the outline profile data is data obtained by abstracting the detailed profile data to such an extent that the individual of the user cannot be specified.

[1.2. Operation]
The operation of the advertisement distribution system 1 will be described below by taking, as an example, a case where the processing unit 131-1 providing the electronic book reader function reproduces an advertisement as the electronic book is displayed on the mobile terminal device 13-1. .

  First, the virtual advertisement distribution server unit 132 of the mobile terminal device 13-1 transmits an advertisement URI list to the advertisement management server device 12 every day at a predetermined time (for example, 2:00 am). The requested advertisement URI request data is transmitted (step S101).

  In step S101, the mobile terminal apparatus 13-1 determines whether data communication with the advertisement management server apparatus 12 via a predetermined type of network is possible by the determination unit 1326. The predetermined type of network is, for example, a network such as a wireless LAN, which has a wider data communication band and a lower communication fee than a general mobile telephone communication network. This predetermined type of network is, for example, set in advance for the virtual advertisement distribution server unit 132 by the user of the mobile terminal device 13-1.

  When it is determined that data communication via the predetermined type of network is possible, the virtual advertisement distribution server unit 132 immediately transmits the advertisement URI request data, but data communication via the predetermined type of network is possible. When it is determined that there is, the virtual advertisement distribution server unit 132 puts the process in a task queue, and the determination unit 1326 has changed from a state in which data communication via the predetermined type of network is impossible to a possible state. When the determination is made, the transmission of the advertisement URI request data is executed using this as a trigger.

  In the advertisement URI request data transmitted to the advertisement management server device 12 in step S101, the latest summary profile data stored in the profile database (FIG. 6) (data stored in the field “Summary Profile” of all records). )It is included.

  When the advertisement management server apparatus 12 receives the advertisement URI request data from the mobile terminal apparatus 13-1 in step S 101, the advertisement management server apparatus 12 uses the selection unit 123 to record the advertisement database (see FIG. 5) stored in the storage unit 121. In accordance with a predetermined rule, it is determined that the attribute of the advertisement indicated by the field “advertisement attribute” matches the user attribute indicated by the summary profile data included in the received advertisement URI request data, and the field “advertisement attribute” A predetermined number (for example, 1,000) of records whose distribution period is within one day from the present time is selected (step S102).

  Note that various existing matching methods can be adopted as the record selection method in step S102. For example, if the summary profile data indicates “gender” male, the record storing the advertisement attribute data “sex = female (required)” is excluded, and “age” 21-30 years old is excluded in the summary profile data If the record is stored, the record is extracted and scored such that a predetermined point (for example, 5 points) is added to the record storing the advertisement attribute data “age = 20s”, An example is a method of selecting a predetermined number in descending order of scores.

  The advertisement management server device 12 transmits a copy of the record selected in step S102 (including all fields) to the mobile terminal device 13-1 as an advertisement URI list (step S103).

  When receiving the advertisement URI list from the advertisement management server apparatus 12 in step S103, the mobile terminal apparatus 13-1 stores the received advertisement URI list in the storage unit 1322 (step S104).

  Subsequently, for each record included in the advertisement URI list, the mobile terminal device 13-1 identifies the advertisement URI stored in the field “advertisement URI” included in the record by the advertisement URI. The advertisement request data for the device 11 is sent to the Internet (step S105).

  Also in the transmission of the advertisement request data in step S105, the determination unit 1326 determines whether or not it is possible to connect to the Internet via a predetermined type of network, as in the case of the transmission of the advertisement URI request data in step S101. If it is determined that connection to the Internet via a predetermined type of network is possible, the advertisement request data is transmitted immediately, but it is determined that connection to the Internet via a predetermined type of network is impossible. If the determination unit 1326 determines that the data communication via the predetermined type of network is possible from the impossible state, the process is used as a trigger. Transmission of advertisement request data is executed.

  The advertisement URI (advertisement request data) sent to the Internet in step S105 is converted into an IP (Internet Protocol) address by a DNS (Domain Name System) server, and then specified on the Internet by the IP address. Transmitted to the device 11. Hereinafter, it is assumed that an advertisement URI (advertisement request data) is received from the advertisement distribution server device 11-1.

  The advertisement distribution server device 11-1 that has received the advertisement request data in step S105 reads the advertisement data identified by the advertisement request data from the storage unit 111 and transmits it to the mobile terminal device 13-1 (step S106).

  When receiving the advertisement data transmitted from the advertisement distribution server apparatus 11-1 in step S106, the mobile terminal apparatus 13-1 stores the advertisement data in the storage unit 1322 (step S107). The advertisement data stored in the storage unit 1322 is accompanied by an advertisement URI of the advertisement data, and can be associated with a record in the advertisement URI list by the advertisement URI.

  Subsequently, the virtual advertisement distribution server unit 132 uses the selection unit 1327 to store the advertisement attribute data stored in the field “advertisement attribute” of the record (see FIG. 5) included in the advertisement URI list stored in the storage unit 1322. Similarly, a score indicating the degree of matching with the detailed profile data stored in the field “detailed profile” of the profile database (FIG. 6) stored in the storage unit 1322 is performed, and the probability based on the score (matching score) Is calculated according to a predetermined rule (step S108). The probability data indicating the probability calculated as described above is stored in association with each record of the advertisement URI list.

  After the processes in steps S101 to S108 are completed in a time zone specified by the user (for example, at night), when the user performs an operation to open the electronic book reader on the mobile terminal device 13-1, the processing unit 131. The process by -1 is started. For example, when the user performs an operation of turning the page of the electronic book, the image data of the corresponding page is read from the storage unit 1312 by the reproduction unit 1313, and an instruction to display an image is given to the display unit 1314. The page is displayed according to 1314.

  At that time, keywords having a high appearance frequency included in the text shown by the displayed image of the page are extracted and delivered from the user attribute delivery unit 1316 to the virtual advertisement distribution server unit 132 as user attribute data. The user attribute data delivered from the processing unit 131-1 to the virtual advertisement distribution server unit 132 is delivered to the virtual advertisement distribution server unit 132 by another processing unit 131 (for example, the processing unit 131 that provides a Web browser function) on that day. It is used for generating profile data by the profiling unit 1323 together with user attribute data. The profile data generated in this way is used in selection of advertisement data that the mobile terminal device 13-1 receives from the advertisement distribution server device 11 on the next day.

  An electronic book page may include an advertisement display column. When processing the image data of the page including the advertisement display field, the playback unit 1313 delivers the advertisement request data corresponding to the number of advertisement display fields to the virtual advertisement distribution server unit 132 by the advertisement request unit 1317 ( Step S201).

  When the advertisement request data is acquired by the acquisition unit 1321 of the virtual advertisement distribution server unit 132 in step S201, the selection unit 1327 stores the record (see FIG. 5) included in the advertisement URI list stored in the storage unit 1322. One advertisement data is selected at random according to the probability indicated by the probability data stored in step S108 (step S202). When the advertisement data is selected, if it is outside the distribution period indicated by the advertisement attribute of the selected advertisement data, the selection unit 1327 re-selects the advertisement data.

  The selection unit 1327 hands over the advertisement data selected in Step S202 to the advertisement acquisition unit 1318 of the processing unit 131-1 (Step S203). At that time, the virtual advertisement distribution server unit 132 stores the advertisement ID of the advertisement data delivered to the advertisement acquisition unit 1318 in the storage unit 1322 together with time data indicating the time at that time.

  The advertisement acquisition unit 1318 of the processing unit 131-1 passes the advertisement data acquired from the virtual advertisement distribution server unit 132 in step S203 to the reproduction unit 1313. The playback unit 1313 instructs the display unit 1314 to display an advertisement image in the advertisement display field according to the delivered advertisement data. When the advertisement is accompanied by sound reproduction, the playback unit 1313 generates the sound. An instruction is issued to 1315 (step S204). As a result, the electronic book page is displayed by the display unit 1314 in a state where the advertisement image is displayed in the advertisement display field. When the advertisement includes sound, the sound generation unit 1315 also generates the sound.

  For example, when executing the processing of step S101 on the next day (transmission processing of advertisement URI request data), the virtual advertisement distribution server unit 132 delivers the advertisement ID stored in the storage unit 1322 on the previous day (delivered to any of the processing units 131). All of the advertisement ID) are transmitted to the advertisement management server device 12 (step S205).

  The advertisement ID received by the advertisement management server device 12 in step S205 is used to calculate a reward amount according to the field “display reward amount” of the advertisement database (FIG. 5).

  By the way, when users are reading e-books, they are interested in the ads that are displayed, but they want to focus on the article they are reading now, or want to read the ads later because they do n’t have time. There is a case. Also, you may want to see an advertisement once you see it after a while. In the case of paper magazines and newspapers, the content of the advertisement will not be lost, but in the case of an advertisement that is displayed electronically, the next time the same page is opened, a different advertisement is often displayed. It is difficult to see the same advertisement again. The same applies not only to electronic books, but also to electronic advertisements that are displayed while browsing web pages or playing games.

  In order to solve such a problem, the mobile terminal device 13 stores, in the storage unit 1322, the advertisement that has been designated to be saved among the reproduced advertisements, and reproduces it whenever the user desires. There is a mechanism that can do this.

  Specifically, a “save” button is displayed in the advertisement displayed on the display unit 1333 of the mobile terminal device 13. When the user clicks the “save” button or the like, save request data requesting to save the advertisement data of the clicked advertisement is delivered from the save request unit 1319 to the virtual advertisement distribution server unit 132 (step S301). . The storage request data includes a business ID and an advertisement ID (see FIG. 5) for identifying the advertisement data to be stored.

  In accordance with the storage request data acquired from the processing unit 131 in step S301, the acquisition unit 1321 of the virtual advertisement distribution server unit 132 searches the advertisement URI list for a record identified by the provider ID and the advertisement ID included in the storage request data. The retrieved record is stored in the storage advertisement database, and a copy of the advertisement data identified by the advertisement URI of the record is stored in the storage area for storage (step S302).

  FIG. 7 is a diagram schematically showing the data structure of an advertisement database for storage. The storage advertisement database includes a field “storage time” instead of the field “advertisement attribute” included in the record of the advertisement database shown in FIG. In the field “save date and time”, save date and time data indicating the date and time when the advertisement data save is designated is stored.

  The advertisement URI list is updated every day by the processing of step S302, and accordingly, even if the contents of the advertisement played back along with the display of the electronic book, the web page, etc. are changed every day by the processing unit 131, it is designated to be saved by the user. The advertisement data is held in the mobile terminal device 13.

  When a user performs a predetermined operation for reproducing an advertisement designated to be stored in the past, the operation unit 1331 of the virtual advertisement distribution server unit 132 receives the operation, generates a signal for instructing display of the stored advertisement list, and reproduces it. The data is transferred to the unit 1332 (step S303).

  The reproducing unit 1332 displays the saved advertisement list on the display unit 1333 according to the instruction acquired in step S303 (step S304). In the saved advertisement list, for example, thumbnail images and titles of advertisements indicated by the advertisement data saved in step S302 are displayed together with the saved date and time.

  When the user designates an advertisement that the user wants to reproduce from the saved advertisement list by clicking or the like, the operation unit 1331 receives the operation, generates a signal instructing reproduction of the designated advertisement, and delivers the signal to the reproduction unit 1332 (step S31). S305).

  The reproduction unit 1332 reads the advertisement data from the storage unit 1322 in accordance with the instruction acquired in step S305, instructs the display unit 1333 to display the advertisement image according to the read advertisement data, and pronounces the sound accompanying the advertisement in the sound generation unit 1334. (Step S306). As a result, an image of the advertisement is displayed on the display unit 1314, and a sound accompanying the advertisement is generated by the sound generation unit 1315.

  Even when the advertisement is reproduced as described above, the process of step S205, that is, the transmission of the advertisement ID to the advertisement management server apparatus 12 is performed, and is used for calculation of the remuneration amount accompanying the advertisement display.

  As described above, according to the advertisement distribution system 1, for example, when an advertisement is reproduced while a web page or an electronic book is being displayed or a game is being played, the advertisement data indicating the contents of the advertisement is stored in the external server device. Is not received via the network, but is selected from a large number of advertisement data received in advance by the mobile terminal device 13 in the mobile terminal device 13.

  Therefore, the advertisement reproduction speed is increased, which is comfortable for the user. For example, the mobile terminal device 13 can be connected only to a communication network with a high communication fee or a communication network with a low data communication speed, or wireless communication. Even if the connection to the communication network itself is not possible due to the reason that the radio wave for the user does not reach, the advertisement suitable for the user attribute is reproduced.

  Further, it should be noted that in the advertisement distribution system 1, personal information to be concealed among user attribute data indicating user attributes collected according to various application programs in the mobile terminal device 13 in accordance with user operations. The advertisement data suitable for the user who also uses the personal information is selected without going outside. At that time, the mobile terminal device 13 does not need to receive all the advertisement data stored in the advertisement distribution server device 11, and the limited storage capacity of the mobile terminal device 13 is occupied by the advertisement data, There is no problem such as taking a long time to receive data. That is, it is possible to provide an advertisement suitable for a user who uses personal information while protecting the personal information without enormous load on the mobile terminal device 13 and the network.

  Further, the advertisement distribution system 1 introduces a virtual advertisement distribution server unit 132 in the mobile terminal device, compared with the advertisement distribution system according to the prior art, and the client module program according to the present embodiment in the existing application program of the mobile terminal device. This is realized by incorporating (a program for realizing the components from the user attribute delivery unit 1316 to the storage request unit 1319).

  That is, the application development company incorporates the client module program according to the present embodiment into the existing application program without greatly changing the existing advertisement distribution system, and the user installs the present embodiment in the mobile terminal device. Thus, the advertisement distribution system 1 is realized only by installing the virtual advertisement server program. Compared with work such as placing high-speed wireless communication access points everywhere to make it possible to display high-speed advertisements at all times, the work can be realized at a very low cost and in a short time. It is.

[2. Modified example]
The above-described embodiment is a specific example of the present invention and can be variously modified. Examples of these modifications are shown below.

  In the embodiment described above, the mobile terminal device 13 receives advertisement data from the advertisement distribution server device 11, and the virtual advertisement distribution server unit 132 delivers the advertisement data to the processing unit 131 in the mobile terminal device 13. However, the present invention can be applied to distribution of any other type of content data instead of the advertisement data. Therefore, also in the modification described below, the advertisement data can be read as content data, and the advertisement can be read as content.

  For example, content data such as moving image data or music data that is considered to be suitable for the user's hobbies / preferences in advance (selected by an external content management server device based on user profile data) is used as virtual content in the mobile terminal device. Configured as a content distribution system in which a distribution server unit receives from an external content distribution server device and plays a video or music according to what the user or virtual content distribution server unit selects from among the content data May be.

  In the above-described embodiment, the mobile terminal device 13 receives the advertisement URI list from the advertisement management server device 12 and receives advertisement data from the plurality of advertisement distribution server devices 11 according to the advertisement URI list. A configuration for receiving advertisement data by processing is adopted. This procedure of receiving advertisement data is an example, and various other procedures of distributing advertisement data can be employed in the present invention.

  For example, the mobile terminal device 13 transmits the advertisement request data to the advertisement distribution server device having both the function of the advertisement management server device 12 and the function of the advertisement distribution server device 11, and in response to this, the advertisement distribution server device A configuration in which selection and distribution of advertisement data are performed once may be employed.

  Therefore, the configuration of the advertisement distribution server device is not limited to the configuration of one advertisement management server device 12 and a plurality of advertisement distribution server devices 11 in the above-described embodiment, and various configurations can be adopted in the present invention.

  Further, the profiling method in the above-described embodiment is an example, and any other profiling method may be adopted in the present invention.

  In the above-described embodiment, the outline profile data is used for selection of the advertisement data group by the advertisement management server device 12, and the detailed profile is selected for the selection of advertisement data by the virtual advertisement distribution server unit 132 in the mobile terminal device 13. A configuration in which data is used is adopted, but what information obtained from user attribute data is used for selection of these advertisement data groups or advertisement data can be variously changed.

  For example, in the selection of advertisement data by the virtual advertisement distribution server unit 132 in the mobile terminal device 13, user attribute data that is not subjected to profiling (user attribute data as obtained from the processing unit 131) may be used. Further, if the data communication between the mobile terminal device 13 and the advertisement management server device 12 is safe in terms of information security and the management system of personal information in the advertisement management server device 12 is perfect, user attribute data ( User attribute data as obtained from the processing unit 131) and detailed profile data may be used in the selection of the advertisement data group in the advertisement management server device 12.

  Alternatively, the probability of matching between the user attribute and the advertisement attribute is lowered, but the advertisement management server device 12 does not use any information based on the user attribute data, and randomly selects the advertisement data group, and the user attribute A configuration may be employed in which the matching between the advertisement attribute and the advertisement attribute is performed exclusively in the virtual advertisement distribution server unit 132.

  Further, when the storage capacity of the mobile terminal device 13 is sufficient, a configuration is adopted in which the mobile terminal device 13 receives and stores all advertisement data stored in the advertisement distribution server device 11 so as to be distributed. Good. Even in this case, advantages such as protection of personal information and speeding up of advertisement reproduction can be obtained.

  In the above-described embodiment, the configuration of the advertisement data of the advertisement reproduced in the mobile terminal device 13 is not mentioned, but any configuration of the advertisement data may be employed in the present invention. For example, if the advertisement data indicates a banner advertisement with link information for a web page, the user clicks on the banner advertisement image to display the linked web page on the web browser and More relevant information can be obtained. At that time, by using the data indicating the advertisement clicked by the user as the user attribute data, it becomes possible to specify the attribute of the advertisement that attracts the user or the user of the same profile as the user. Can be delivered.

  In the above-described embodiment, a configuration in which profiling of a user is performed in the virtual advertisement distribution server unit 132 is employed. However, in addition to or instead of profiling in the virtual advertisement distribution server unit 132, an advertisement management server device A configuration in which profiling is performed in 12 may be employed. In particular, when data related to an advertisement for which an action such as a click has been performed by a user as described above is available as user attribute data, the advertisement management server device 12 has a lot of user profile data and actions by those users. Since it is possible to receive data relating to the advertisements that have been made, more desirable profiling in advertisement distribution is possible based on them.

  In the above-described embodiment, the advertisement distribution server device 11 transmits update data from the advertisement distribution server device 11 to the advertisement management server device 12 when the advertisement database is updated in the advertisement distribution server device 11. The advertisement database stored in each of the advertisement management server devices 12 is updated. However, any known method may be adopted as a method of data synchronization between the advertisement databases. For example, a method is employed in which the advertisement management server apparatus 12 periodically requests update data from the advertisement distribution server apparatus 11 and the advertisement distribution server apparatus 11 transmits the update data to the advertisement management server apparatus 12 in response to the request. May be.

  In the above-described embodiment, the advertisement data group managed by the virtual advertisement distribution server unit 132 by transmitting the advertisement URI request data from the mobile terminal device 13 to the advertisement management server device 12 at a predetermined time. However, the timing of updating the advertisement data group is not limited to this.

  For example, after a predetermined time has elapsed since the time when the advertisement data group update process was last performed, the advertisement data group update process is performed at a timing when the mobile terminal device 13 can be connected to a predetermined type of network. A configuration to be performed may be adopted. Further, when the mobile terminal device 13 has a function such as GPS (Global Positioning System) and can acquire position data indicating the current position of the mobile terminal device 13, the update processing of the advertisement data group is performed at the end. A configuration in which the update processing of the advertisement data group is performed at the timing when the position data indicating the position separated by a predetermined distance or more from the position indicated by the position data acquired in the above is acquired may be employed. If it does so, the reproduction | regeneration of the advertisement according to the place where the user is present will be performed with high probability, and it is desirable. In addition, a configuration may be adopted in which the update process of the advertisement data group is performed at the timing when the number of advertisements reproduced after the update process of the advertisement data group has finally been performed reaches a predetermined number. In this way, the inconvenience that the reproduction of the same advertisement is repeated more than necessary is avoided.

  Further, for example, the advertisement management server device 12 notifies the mobile terminal device 13 by push delivery while the communication connection between the virtual advertisement distribution server unit 132 and the advertisement management server device 12 according to the present invention is maintained. May be introduced.

  That is, unlike a normal mobile terminal device, in the mobile terminal device 13 according to the present invention, the virtual advertisement distribution server unit 132 is always activated and maintains a communication connection with a specific advertisement management server device 12. Is possible. By utilizing this feature, for example, emergency bulletins are pushed and delivered from the advertisement management server device 12 to the virtual advertisement delivery server unit 132, so that the user can be sure while browsing a web browser or an electronic book or playing a game. You can see emergency bulletins.

  In the above-described embodiment, a configuration in which a mobile terminal device is used as a terminal device is employed. However, a terminal device connected to a wired communication network may be used in addition to or instead of the mobile terminal device. Good. Even in such a case, advantages of protecting personal information and speeding up the reproduction of advertisements can be obtained.

  In the above-described embodiment, a configuration is adopted in which the advertisement data is always distributed to the processing unit 131 from the virtual advertisement distribution server unit 132. Instead, when data communication via a predetermined type of network is possible, the processing unit 131 directly transmits the advertisement data to the external advertisement distribution server device as in the case of a normal advertisement distribution system. A configuration for making a request may be adopted.

  In that case, for example, the processing unit 131 monitors whether or not data communication via a predetermined type of network is possible, and if data communication via a predetermined type of network is possible, the processing unit 131 sends an external advertisement distribution server device. A configuration may be adopted in which a switching process is performed in which the advertisement request data is transmitted and the advertisement request data is delivered to the internal virtual advertisement distribution server unit 132 when data communication via a predetermined type of network is impossible.

  Alternatively, the processing unit 131 always delivers the advertisement request data to the virtual advertisement distribution server unit 132, and monitors whether the virtual advertisement distribution server unit 132 is capable of data communication via a predetermined type of network. When data communication via the network of the type is possible, the advertisement request data acquired from the processing unit 131 is transmitted to the external advertisement distribution server device, and when data communication via the network of the predetermined type is impossible A configuration may be adopted in which a switching process is performed in which the advertisement data is delivered by itself according to the advertisement request data acquired from the processing unit 131.

  The system, terminal device, program, and method according to the present invention can be widely used in the service industry related to distribution of content data.

DESCRIPTION OF SYMBOLS 1 ... Advertisement delivery system, 11 ... Advertisement delivery server apparatus, 12 ... Advertisement management server apparatus, 13 ... Mobile terminal apparatus, 110 ... Control part, 111 ... Memory | storage part, 112 ... Reception part, 113 ... Transmission part, 120 ... Control part , 121 ... storage unit, 122 ... reception unit, 123 ... selection unit, 124 ... transmission unit, 131 ... processing unit, 132 ... virtual advertisement distribution server unit, 1310 ... control unit, 1311 ... operation unit, 1312 ... storage unit, 1313 ... Playback unit, 1314 ... Display unit, 1315 ... Sound generation unit, 1316 ... User attribute delivery unit, 1317 ... Advertisement request unit, 1318 ... Advertisement acquisition unit, 1319 ... Save request unit, 1320 ... Control unit, 1321 ... Acquisition unit, 1322 ... storage unit, 1323 ... profiling unit, 1324 ... transmission unit, 1325 ... reception unit, 1326 ... determination unit, 1327 ... selection unit, 1331 ... operation unit, 133 ... playback unit, 1333 ... the display unit, 1334 ... sound generator

Claims (31)

A system comprising a terminal device and a server device that performs data communication with the terminal device via a network,
The server device
Storage means for storing a plurality of content data, each of which represents at least one of a predetermined image and a predetermined sound;
Transmission means for transmitting at least a part of the plurality of content data stored in the storage means to the terminal device,
The terminal device
Processing means for performing predetermined processing;
Virtual server means for delivering content data to the processing means in response to a request from the processing means,
The virtual server means
Receiving means for receiving a plurality of content data from the server device;
Storage means for storing a plurality of content data received by the receiving means of the virtual server means;
Obtaining means for obtaining content request data indicating a request for content data generated by the processing means;
In accordance with the content request data acquired by the acquisition unit, one or more content data randomly or according to a predetermined rule from the plurality of content data stored in the storage unit of the virtual server unit And a selection means for selecting
The processing means includes
Requesting means for generating the content request data;
Obtaining means for obtaining the one or more content data selected by the selecting means of the virtual server means;
In accordance with the one or more pieces of content data acquired by the acquisition unit of the processing unit, at least one of processing for instructing a display device to display a predetermined image and processing for instructing the sound generation device to generate a predetermined sound And a reproducing means for performing a system. The server device selects a plurality of content data, which is a subset of the plurality of content data, randomly or according to a predetermined rule from the plurality of content data stored in the storage unit of the server device A selection means to
The system according to claim 1, wherein the transmission unit of the server device transmits the plurality of content data selected by the selection unit of the server device to the terminal device. The virtual server means of the terminal device is configured to transmit, to the server device, attribute data indicating an attribute of the user of the terminal device generated based on data acquired by the processing means when the predetermined processing is executed. With
The server device includes receiving means for receiving the attribute data from the terminal device,
The system according to claim 2, wherein the selection unit of the server device selects the plurality of content data based on the attribute data received by the reception unit of the server device. The virtual server unit of the terminal device identifies and identifies a group to which the user belongs among a plurality of groups related to attributes based on data acquired by the processing unit of the terminal device as the predetermined process is executed. Profiling means for generating profile data indicating the degree to which the user belongs to the group or the specified group,
The system according to claim 3, wherein the transmission unit of the virtual server unit of the terminal device transmits the attribute data including the profile data generated by the profiling unit to the server device. The transmission means of the virtual server means of the terminal device is content identification data for identifying content data used for at least one instruction of image display and sound generation by the reproduction means of the processing means of the terminal device The system according to claim 3, wherein the attribute data including: is transmitted to the server device. The selection unit of the virtual server unit of the terminal device selects the one or more content data based on the attribute of the user indicated by data acquired by the processing unit when the predetermined process is executed. Item 6. The system according to any one of Items 1 to 5. The server device is a device group including a plurality of content distribution server devices and a content management server device that manages content data that can be distributed by the plurality of content distribution server devices.
Each of the plurality of content distribution server devices includes:
Storage means for storing at least one content data that is data indicating at least one of a predetermined image and a predetermined sound;
Receiving means for receiving content request data indicating a request for specific content data from the terminal device;
Transmission for reading out content data corresponding to the content request data received by the receiving unit of the own device from the one or more content data stored in the storage unit of the own device and transmitting the content data to the terminal device Means and
The content management server device includes:
One or more content storage location identification data for identifying each storage location in each network of the one or more content data stored in the storage means of the content distribution server device for each of the plurality of content distribution server devices Storage means for storing
Among a plurality of content storage location identification data related to the plurality of content distribution server devices stored in the storage means of the own device, a subset of the plurality of content storage location identification data randomly or according to a predetermined rule A selection means for selecting a plurality of content storage location identification data;
Transmitting means for transmitting the plurality of content storage location identification data selected by the selection means of the own device to the terminal device,
The receiving means of the virtual server means of the terminal device receives a plurality of content storage location identification data from the content management server device;
The virtual server means of the terminal device relates to each of the plurality of content storage location identification data received by the receiving means of the virtual server means of the terminal device, and content distribution identified by the content storage location identification data A transmission means for transmitting content request data indicating a request for content data to the server device;
The receiving means of the virtual server means of the terminal device is one of the plurality of content distribution server devices as a response to the content request data transmitted by the transmitting means of the virtual server means of the terminal device. The system according to any one of claims 2 to 6, wherein the system receives content data transmitted from a content distribution server device. The terminal device is capable of data communication with each of the server devices via each of a plurality of types of networks.
The transmission means of the server device is connected via the predetermined type of network only while data communication is possible with the terminal device via the predetermined type of network among the plurality of types of networks. The system according to claim 1, wherein at least a part of the plurality of content data is transmitted to the terminal device. The transmission means of the server device is triggered by a change from a state where data communication with the terminal device via a predetermined network is impossible to a state where the data communication is possible, as a trigger. The system according to claim 1, wherein transmission to at least some of the terminal devices is started. When the terminal device is in a state where data communication with the server device via a predetermined network is possible, the content request data generated by the request unit of the processing unit of the terminal device is transmitted to the server. Comprising transmission means for transmitting to the device;
The selection means of the virtual server means of the terminal device, when the data communication with the server device via the predetermined network is impossible, the one or more according to the content request data The system according to any one of claims 1 to 9, wherein content data is selected. Processing means for performing predetermined processing;
Virtual server means for delivering content data which is data indicating at least one of a predetermined image and a predetermined sound to the processing means in response to a request from the processing means,
The virtual server means
Receiving means for receiving a plurality of content data from a server device via a network;
Storage means for storing a plurality of content data received by the receiving means;
Obtaining means for obtaining content request data indicating a request for content data generated by the processing means;
Selection means for selecting one or more content data randomly or according to a predetermined rule from the plurality of content data stored in the storage means according to the content request data acquired by the acquisition means And
The processing means includes
Requesting means for generating the content request data;
Obtaining means for obtaining the one or more content data selected by the selecting means of the virtual server means;
In accordance with the one or more pieces of content data acquired by the acquisition unit of the processing unit, at least one of a process for instructing the display device to display a predetermined image and a process for instructing the sound generation device to generate a predetermined sound is performed. A terminal device comprising: reproducing means; The virtual server unit includes a transmission unit configured to transmit attribute data indicating an attribute of a user of the terminal device generated based on data acquired by the processing unit when the predetermined process is performed to the server device. 11. The terminal device according to 11. The virtual server means specifies a group to which the user belongs among a plurality of groups related to attributes based on data acquired by the processing means as the predetermined process is executed, and assigns the specified group or the specified group to the specified group Profiling means for generating profile data indicating the degree to which the user belongs,
The terminal device according to claim 12, wherein the transmission unit of the virtual server unit transmits the attribute data including the profile data generated by the profiling unit to the server device. The transmission means of the virtual server means includes the attribute including content identification data for identifying content data used for at least one instruction of image display and sound generation by the reproduction means of the processing means of the terminal device The terminal device according to claim 12, wherein data is transmitted to the server device. The selection means of the virtual server means selects the one or more content data to be delivered to the processing means based on the user attribute indicated by the data acquired by the processing means when the predetermined processing is executed. The system according to claim 11. The server device is a device group including a plurality of content distribution server devices each storing one or more content data, and a content management server device managing content data that can be distributed by the plurality of content distribution server devices,
The receiving means of the virtual server means has a plurality of identification points for identifying storage locations in the respective networks of the plurality of content data stored in any of the plurality of content distribution server devices from the content management server device. Receive content storage location identification data,
The virtual server means requests content data from the content distribution server apparatus identified by the content storage location identification data for each of the plurality of content storage location identification data received by the receiving means of the virtual server means. A transmission means for transmitting content request data indicating
The receiving means of the virtual server means is transmitted from one of the plurality of content distribution server apparatuses as a response to the content request data transmitted by the transmitting means of the virtual server means. The terminal device according to claim 11, which receives incoming content data. The receiving unit of the virtual server unit is capable of data communication with each of the server devices via each of a plurality of types of networks.
The receiving means of the virtual server means is connected to the predetermined type of network only while data communication is possible with the server device via the predetermined type of the plurality of types of networks. The terminal device according to claim 11, wherein the plurality of content data are received from the server device. The receiving unit of the virtual server unit is triggered by a change from a state where data communication with the server device via a predetermined network is impossible to a state where the data communication is possible, as a trigger. The terminal device according to claim 11, wherein reception of data from the server device is started. A transmission for transmitting the content request data generated by the requesting means of the processing means of the terminal device to the server device when data communication with the server device via a predetermined network is possible With means,
The selection unit of the virtual server unit selects the one or more content data according to the content request data when data communication with the server device via the predetermined network is impossible. The terminal device according to any one of claims 11 to 18. A computer that performs data communication with a server device via a network,
The program for functioning as the said process means and the said virtual server means with which the terminal device in any one of Claims 11 thru | or 18 is provided. A computer that performs data communication with a server device via a network,
The program for functioning as the said process means with which the terminal device of Claim 19 is provided, the said virtual server means, and the said transmission means. A storage step in which the server device stores a plurality of content data, each of which represents at least one of a predetermined image and a predetermined sound;
A transmission step in which the server device transmits at least a part of the plurality of content data stored in the storage step to a terminal device;
A receiving step in which the terminal device receives a plurality of content data from the server device according to a first program;
A storage step in which the terminal device stores the plurality of content data received in the reception step according to the first program;
A generation step in which the terminal device generates content request data indicating a request for content data according to a second program;
An acquisition step in which the terminal device acquires the content request data generated in the generation step according to the first program;
The terminal device is randomly selected from the plurality of content data stored in the storage step executed by the terminal device according to the content request data acquired in the acquisition step according to the first program. Or a selection step of selecting one or more content data according to a predetermined rule;
An acquisition step in which the terminal device acquires the one or more content data selected in the selection step according to the second program;
The terminal device displays a predetermined image on the display device according to the one or more content data acquired in the acquisition step executed according to the second program by the terminal device according to the second program. A reproduction step of performing at least one of a process of instructing and a process of instructing the sound generation device to generate a predetermined sound. A plurality of content data that is a subset of the plurality of content data randomly or according to a predetermined rule from the plurality of content data stored in the storage step executed by the server device by the server device With a selection step to select
The method according to claim 22, wherein the server device transmits, in the transmission step executed by the server device, the plurality of content data selected in the selection step executed by the server device to the terminal device. . A step of generating attribute data indicating an attribute of a user of the terminal device based on data acquired in accordance with the processing executed according to the second program, according to the first program;
A transmission step in which the terminal device transmits the attribute data to the server device in accordance with the first program;
The server device includes a receiving step of receiving the attribute data transmitted from the terminal device in the transmitting step executed by the terminal device;
24. In the selection step executed by the server device, the server device selects the plurality of content data based on the attribute data received in the reception step executed by the server device. The method described. The terminal device specifies a group to which the user belongs among a plurality of groups related to attributes, based on data acquired in accordance with the first program and according to the process executed by the terminal device according to the second program. Profiling step of generating profile data indicating the degree to which the user belongs to the specified group or the specified group,
The said terminal device transmits the said attribute data containing the said profile data produced | generated in the said profiling step to the said server apparatus in the said transmission step performed according to the said 1st program by the said terminal device. the method of. In the transmission step executed by the terminal device according to the first program, the terminal device performs at least one of image display and sound generation in the reproduction step executed by the terminal device according to the second program. The method according to claim 24 or 25, wherein the attribute data including content identification data for identifying content data used for the instruction is transmitted to the server device. In the selection step executed by the terminal device according to the first program, the terminal device, based on data acquired in accordance with the processing executed by the terminal device according to the second program, the one or more The method according to any one of claims 22 to 26, wherein content data is selected. The server device is a device group including a plurality of content distribution server devices and a content management server device that manages content data that can be distributed by the plurality of content distribution server devices.
Each of the plurality of content distribution server devices
A storage step of storing at least one content data that is data indicating at least one of a predetermined image and a predetermined sound;
A receiving step of receiving content request data indicating a request for specific content data from the terminal device;
The terminal reads out content data corresponding to the content request data received in the receiving step executed by the own device from the one or more content data stored in the storing step executed by the own device, and the terminal A transmission step for transmitting to the device,
The content management server device is
One or more content storage locations each identifying a storage location in each network of the one or more content data stored in the storage step executed by the content distribution server device for each of the plurality of content distribution server devices A storage step for storing identification data;
A subset of the plurality of content storage location identification data randomly or in accordance with a predetermined rule from the plurality of content storage location identification data stored for the plurality of content distribution server devices in the storage step executed by the device itself A selection step of selecting a plurality of content storage location identification data,
Transmitting the plurality of content storage location identification data selected in the selection step executed by the own device to the terminal device, and
The terminal device is
Receiving the plurality of content storage location identification data transmitted from the content management server device in the transmission step executed by the content management server device according to the first program;
In accordance with the first program, for each of the plurality of content storage location identification data received from the content management server device, a request for content data is sent to the content distribution server device identified by the content storage location identification data A sending step for sending content request data;
Content transmitted from one of the plurality of content distribution server devices as a response to the content request data transmitted in the transmission step of transmitting the content request data according to the first program A method according to any one of claims 23 to 27, comprising: receiving data. The terminal device is capable of data communication with each of the server devices via each of a plurality of types of networks.
The server device is configured to connect the plurality of the plurality of types of networks through the predetermined type of network only while data communication is possible with the terminal device through the predetermined type of network. The method according to any one of claims 22 to 28, wherein the transmitting step of transmitting at least a part of content data to the terminal device is executed. The server device uses at least a part of the plurality of content data triggered by a change from a state in which data communication with the terminal device via a predetermined network is impossible to a state in which data communication is possible 30. The method according to any one of claims 22 to 29, wherein execution of the transmission step of transmitting a message to the terminal device is started. A determining step of determining whether the terminal device is in a state where data communication with the server device via a predetermined network is impossible or in a state where the data communication is possible according to the first program. With
The selection step of selecting the one or more content data according to the content request data when the terminal device is in a state where data communication with the server device via the predetermined network is impossible. A method according to any one of claims 22 to 30.

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