JP2004348116A - Information providing system and method - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide an information providing system capable of providing information to users easily, and provide an information providing method. <P>SOLUTION: An advertisement support system as the information providing system is equipped with an advertisement support server 1, an advertisement support database 2 and a terminal 4 for advertisement preparing trader, etc., which are connected via a communication network 3. Moreover, the advertisement support server 1 stores advertisement information concerned with advertisements to be displayed on advertising displays 7 and contents concerned with advertisement information in the advertisement support database 2. Moreover, the server 1 receives information related to directions for displaying contents from a portable telephone 6 and transmits contents related to information concerned with the received directions to the portable telephone 6. <P>COPYRIGHT: (C)2005,JPO&NCIPI

Description

  The present invention relates to an information providing system and an information providing method, and more particularly, to an information providing system and an information providing method for providing a customer with various types of information on products, services, and the like.

As a method for a company or the like to provide a customer with various information on its own products and services, for example, information (advertisement content) on a product or the like is transmitted to a mobile communication terminal such as a mobile phone of a specific customer, and mobile communication is performed. There is an advertisement method for displaying the contents of an advertisement on a display unit of a terminal (for example, see Patent Document 1).
JP-A-2002-84368

  According to the method described in Patent Literature 1, a customer who wants to know information about a specific product or the like can obtain information about a specific product or the like by registering in advance. For this reason, it is not possible to provide information about products etc. to an unspecified number of people who do not know specific products etc. or are not currently interested in specific products etc., so as to find so-called unconscious customers Could not.

  As a method of finding unconscious customers, a display device that displays information on a specific product or the like on a space such as an outer wall of a building or a wall of an underground mall, for example, a poster, an electronic paper or a display is attached, and a product is provided to passers-by. For example, there is a method of performing advertisement of a product or the like. In such a method, a URL (Uniform Resources Locator) for accessing predetermined content or a homepage is displayed on a display device so that detailed information about the product or the like can be provided to a customer who is interested in the product or the like. .

  However, in order for a customer to access a predetermined content or homepage, the customer must operate a mobile communication terminal, for example, a mobile phone, and input a URL. There is a problem that it is often used only by some customers.

  Further, merely displaying the contents of the advertisement on a predetermined display device cannot attract the attention of passers-by (customers), and it is difficult to find unconscious customers, to promote products and the like, and to increase the advertising effect. is there. Further, in such a method, it is difficult to set an advertisement fee to a fee that is in accordance with the advertising effect of a product or the like. In addition, it is difficult to evaluate whether the advertisement content displayed on the display device is useful (suitable for effective advertisement).

The present invention has been made in view of the above problems, and has as its object to provide an information providing system and an information providing method capable of easily providing information to a customer.
It is another object of the present invention to provide an information providing system and an information providing method capable of finding unconscious customers.
Still another object of the present invention is to provide an information providing system and an information providing method capable of performing effective advertisement.
Another object of the present invention is to provide an information providing system and an information providing method capable of digging up unconscious customers and effective advertising.
Further, another object of the present invention is to provide an information providing system and an information providing method which can set an advertisement fee to a fee in accordance with an advertising effect of a product or the like.

In order to achieve the above object, an information providing system according to a first aspect of the present invention includes:
An information providing system for providing related information related to information displayed on a display device to an information terminal of a customer,
Related information storage means for storing the related information,
Receiving means for receiving transmission instruction information for instructing transmission of related information stored in the related information storage means, which is displayed on the display device and readable by a reading unit of the information terminal of the customer;
According to the transmission instruction information received by the receiving means, transmitting means for transmitting the related information stored in the related information storage means to the information terminal of the customer,
It is characterized by having.

  It is preferable that the reading unit of the information terminal reads the transmission instruction information from the display device by, for example, infrared communication, a barcode, or a two-dimensional barcode. In this case, the transmission instruction information includes, for example, URL information.

Image information storage means for storing image information to be displayed on the display device,
Image information transmitting means for transmitting the image information stored in the image information storing means to the display device.

  The image processing apparatus may further include image information changing means for changing the image information stored in the image information storage means.

  Transmission count storage means for storing the number of times the related information stored in the related information storage means has been transmitted to the information terminal of the customer, and information provision for calculating an information provision fee based on the number of times stored in the transmission count storage means Charge calculating means.

  The information processing apparatus may further include a transmission number transmission unit that transmits the number of times stored in the transmission number storage unit to an information terminal of a creator that created image information to be displayed on the display device.

  The display device may be provided with, for example, means for attracting the customer's attention. Means for attracting the customer's attention include, for example, means for emitting sound, scent, or light.

An information providing method according to a second aspect of the present invention includes:
An information providing method for providing related information related to information displayed on a display device to an information terminal of a customer,
A related information storing step of storing the related information;
A receiving step of receiving transmission instruction information for instructing transmission of related information stored in the related information storage unit, which is displayed on the display device and readable by a reading unit of the customer information terminal,
According to the transmission instruction information received in the receiving step, a transmitting step of transmitting the related information stored in the related information storing step to the information terminal of the customer,
It is characterized by having.

  In the receiving step, the transmission instruction information read by, for example, infrared communication, a barcode, or a two-dimensional barcode is received from the display device. In the receiving step, for example, URL information is received.

An image information storage step of storing image information to be displayed on the display device,
An image information transmitting step of transmitting the image information stored in the image information storing step to the display device.

  The image processing apparatus may further include an image information change step of changing the image information stored in the image information storage step.

  A transmission count storage step for storing the number of times the related information stored in the related information storage step is transmitted to the information terminal of the customer; and an information provision for calculating an information provision fee based on the count stored in the transmission count storage step. And a charge calculating step.

  The information processing apparatus may further include a transmission number transmission step of transmitting the number stored in the transmission number storage step to an information terminal of a creator that has created image information to be displayed on the display device.

A program according to a third aspect of the present invention includes:
A program for functioning as an information providing system that provides related information related to information displayed on a display device to an information terminal of a customer,
Computer
Related information storage means for storing the related information,
Receiving means for receiving transmission instruction information for instructing transmission of related information stored in the related information storage means, which is displayed on the display device and readable by a reading unit of the information terminal of the customer;
Transmitting means for transmitting the related information stored in the related information storage means to the information terminal of the customer according to the transmission instruction information received by the receiving means;
Function as

  According to the present invention, information can be easily provided to customers.

  Hereinafter, regarding an information providing system and an information providing method according to an embodiment of the present invention, an advertisement support system and an advertisement support method for supporting advertisement of a product or the like using an advertisement device installed in an advertisement space such as a street. An example will be described. In this advertisement support system, related information related to advertisement information displayed on an advertisement device as a display device is provided to an information terminal of a customer.

FIG. 1 shows a configuration of an advertisement support system according to the present embodiment. As shown in FIG. 1, advertising support system, the advertisement support server 1, and ad support database 2, a communication network 3, ad creation connected via a communication network 3 skill terminal 4 (4 ₁ to 4 _n ), a communication network 3 are connected via the ad ordered skill terminal ₅ (5 1 ~5 _m), and a. As shown in FIG. 1, a computer having a communication function, such as a mobile phone 6 of a customer, a mobile terminal, or the like can be connected to the advertisement support system via the communication network 3. In this embodiment, as shown in FIG. 1, advertising support system further comprises a communications network 3 connected ad unit via the ₇ (7 1 ~7 _x). For example, a URL (Uniform Resources Locator) provided from the advertising device 7 is used for connection to the system by the customer's mobile phone 6.

  The advertisement support server 1 is for performing various processes related to the advertisement support system. FIG. 2 shows a configuration diagram of the advertisement support server 1. As shown in FIG. 2, the advertisement support server 1 includes a communication control unit 11, a processing control unit 12, and a data storage unit 13.

  The communication control unit 11 includes, for example, a predetermined communication device such as a router, and connects the advertisement support server 1 and the communication network 3. The communication control unit 11 transmits and receives various data (information) to and from the advertisement creator terminal 4, the advertisement orderer terminal 5, the mobile phone 6, and the advertising device 7 via the communication network 3.

  The processing control unit 12 performs communication via the communication control unit 11 and processes various types of information. The process control unit 12 includes, for example, a CPU (Central Processing Unit), and executes various processes by executing an operation program read from the data storage unit 13 and the like. Further, the processing control unit 12 creates image data.

  The data storage unit 13 includes a semiconductor memory, a magnetic disk recording device, and the like, and records various information and programs.

  The advertisement support database 2 is a database (DB) that stores various information related to the advertisement support system. FIG. 3 shows the configuration of the advertisement support database 2. As shown in FIG. 3, the advertisement support database 2 includes an advertisement orderer information DB21, an advertisement creator information DB22, an advertisement device information DB23, an advertisement order information DB24, an advertisement information DB25, a content information DB26, a schedule An information DB 27, an access information DB 28, an advertisement history information DB 29, an advertisement fee information DB 30, a billing information DB 31, and an image information DB 32 are provided.

  The advertisement ordering company information DB 21 is a database that stores information on the advertisement ordering company. For example, as shown in FIG. 4, a record is created in the advertisement ordering company information DB 21 for each ID of the advertisement ordering company, and each record stores a name / name, an address / location, a mail address, a password, and the like. ing. Here, the advertisement orderer ID is identification information of the advertisement orderer. The name / name and address / location are the name / name and address / location of the advertising ordering company. The e-mail address is an e-mail address (E-mail address) of the advertisement ordering company. The password is a password for the advertisement ordering company to log in to the advertisement support system.

  The advertisement creator information DB 22 is a database that stores information on the advertisement creator. In the advertisement creator information DB 22, for example, as shown in FIG. 5, a record is created for each advertisement creator ID, and each record stores a name / name, an address / location, an email address, a password, and the like. ing.

  The advertising device information DB 23 is a database that stores information on each advertising device 7. In the advertising device information DB 23, for example, as shown in FIG. 6, a record is created for each advertising device number, and each record stores the position, size, and the like of the advertising device 7. The advertising device number is a number that specifies the advertising device 7 that displays an advertisement. The position of the advertising device 7 is a place where the advertising device 7 is installed. The size of the advertising device 7 is the size (size) of the display area of the advertising device 7.

  The advertisement order information DB 24 is a database that stores information on the contents of advertisements ordered by the advertisement ordering company. In the advertisement order information DB 24, for example, as shown in FIG. 7, a record is created for each order number, and in each record, the ID of the advertisement orderer, the ID of the advertisement creator, the order content, and the like are stored. . The order content includes, for example, the content of the advertisement, the fee, the URL (Uniform Resources Locator) for accessing the content (detailed information on the product and the like) displayed in the advertisement content, the content of the content to be accessed, and the like.

  The advertisement information DB 25 is a database that stores information targeted for advertisement in the advertisement support system. In the advertisement information DB 25, for example, as shown in FIG. 8, a record is created for each advertisement number. , An URL, a content number to be accessed, and the like.

  The content information DB 26 is a database that stores image data and the like indicating the content of the content to be accessed. The content information DB 26 stores image data and the like corresponding to the content numbers stored in the advertisement information DB 25. Such contents include, for example, image data describing detailed description of a product or service to be advertised, and image data of a discount coupon for a product or the like.

  The schedule information DB 27 is a database that stores information about a schedule for displaying information about a predetermined advertisement (image data file registered in the advertisement information DB 25) from the predetermined advertisement device 7. In the schedule information DB 27, for example, as shown in FIG. 9, a record is created for each schedule number, and each record stores an advertisement number, an advertisement device number, an advertisement start time, an advertisement end time, and the like. The schedule number is a number that specifies schedule information for displaying an advertisement. The advertisement start time and the advertisement end time are times when the display of the advertisement starts and ends.

  The access information DB 28 is a database that stores access information for accessing a predetermined content by a URL in the advertisement content. In the access information DB 27, for example, as shown in FIG. 10, a record is created for each access number, and each record stores a content number, an access date and time, and the like.

  The advertisement history information DB 29 is a database that stores information related to the advertisement history advertised by the advertising device 7. In the advertisement history information DB 29, for example, as shown in FIG. 11, a record is created for each advertisement number, and each record stores an advertisement device number, an advertisement start time, an advertisement end time, and the like.

  The advertisement fee information DB 30 is a database that stores information related to the calculation of the advertisement fee. In the advertisement fee information DB 30, for example, as shown in FIG. 12, a record is created for each advertisement device number, and in each record, an advertisement fee per display time (display fee) and an advertisement fee per access count (access ) Are stored. Then, the advertisement support server 1 calculates the advertisement fee from the information on the advertisement fee stored in the advertisement fee information DB 30, the information on the advertisement history stored in the advertisement history information DB 29, the access information stored in the access information DB 28, and the like. I do.

  The billing information DB 31 is a database indicating information for issuing a bill. The billing information DB 31 stores, for example, information such as billing date, advertisement orderer ID, name / name, address / location, and amount of money, as shown in FIG.

  The image information DB 32 is a database that stores information constituting various images displayed in each process described below, and stores images of various materials, various forms, and the like for generating these images.

  The communication network 3 is a communication network such as the Internet, a LAN (Local Area Network), or a WAN (Wide Area Network) based on a predetermined communication protocol such as TCP / IP (Transmission Control Protocol / Internet Protocol).

Ad creation skill terminal ₄ (4 1 ~4 _n) is a computer having a communication function, and a like mobile terminal. The advertisement creator terminal 4 performs a request input from the advertisement creator to the advertisement support system, other operation inputs, and the like.

Advertising order skill terminal ₅ (5 1 ~5 _m) is a computer having a communication function, and a like mobile terminal. The advertisement ordering terminal 5 performs a request input from the advertisement ordering agent to the advertisement support system, and other operation inputs.

Advertising device ₇ (7 1 ~7 _x) was placed on the street or the like, a display device for displaying advertising content. FIG. 14A shows a front view of the advertising device, and FIG. 14B shows an example of the configuration of the advertising device.

  As shown in FIG. 14A, the advertising device 7 includes a display unit 71. The display unit 71 is a place for displaying the contents of the advertisement, and includes a large-sized display such as a liquid crystal display, a plasma display, and electronic paper. The display unit 71 includes a URL providing unit 72. The URL providing section 72 is a section that provides a URL or the like for allowing a customer to access predetermined content, and is provided with, for example, a barcode section, a two-dimensional barcode section, or an infrared communication section. The barcode unit and the two-dimensional barcode unit provide a URL to the customer's mobile phone 6 using, for example, a barcode and two-dimensional barcode reading function of a camera-equipped mobile phone. The infrared communication unit provides a URL to the mobile phone 6 of the customer using, for example, an infrared receiving function of the mobile phone. Since the URL providing unit 72 is provided, it is difficult to display all the contents to be advertised on the display unit 71 of the advertising device 7, and it is more detailed for customers who are interested in the advertising contents. To provide the content. The customer interested in the advertisement content displayed on the advertising device 7 uses, for example, the infrared receiving function of his or her own mobile phone 6 and uses the URL provided from the URL providing unit 72 to the mobile phone 6 to obtain a predetermined URL. By connecting to the content, more detailed information on the content of the advertisement can be obtained.

  In addition, as shown in FIG. 14B, the advertising device 7 includes a thin-film speaker 73, a sensor 74, and a control unit 75. The thin film speaker 73 is a thin speaker that outputs a predetermined sound. The sensor 74 is a predetermined sensor capable of detecting that a pedestrian (customer) has passed in front of the advertising device 7. The control unit 75 includes a communication control unit that transmits and receives various types of information via the communication network 3, a processing control unit that processes various types of information, and a data storage unit that records various types of information and programs. The control unit 75 controls the thin-film speaker 73 and the sensor 74. For example, when the sensor 74 determines that the customer is passing in front of the advertising device 7, the controller 75 controls the thin-film speaker 73 to call in by voice and output guidance. (Play audio). As a result, the attention of the customer passing in front of the advertising device 7 is attracted, and the customer is called in front of the advertising device 7. In addition, a sound prompting the user to obtain a URL related to predetermined content can be reproduced from the thin film speaker 73, and a customer interested in the content of the advertisement can be prompted to obtain the URL. When a plurality of advertising devices 7 are arranged on a street wall, the control unit 75 preferably controls the plurality of advertising devices 7 not to operate at once.

  Next, an advertisement support method using the advertisement support system configured as described above will be described. The pre-registration, login to the advertisement support system, advertisement order processing, advertisement content registration processing, advertisement reservation processing, advertisement display processing, access information processing, and advertisement charge calculation processing will be described below in this order.

(Pre-registration)
In order for the person in charge of the advertisement ordering company and the advertisement creator to use the advertisement support system, it is necessary to register in advance in the advertisement support system. Hereinafter, the pre-registration of the advertisement ordering company and the like will be described.

  The person in charge of the advertising ordering company sends information such as the name, address, mail address, and payment method of the advertising ordering company to the advertising support server 1 from the advertising ordering company terminal 5 via the communication network 3. Send. Upon receiving the information such as the name of the advertisement ordering company, the advertisement support server 1 (processing control unit 12) issues an advertisement ordering company ID and a password, and sends the advertisement ordering company ID and password to the advertisement ordering company terminal 5 by e-mail, for example. Submit your password. Further, the processing control unit 12 registers the transmitted predetermined information, the advertisement orderer ID, and the password in the advertisement orderer information DB 21.

  The person in charge of the advertisement creator transmits information such as the name and address of the advertisement creator from the advertisement creator terminal 4 to the advertisement support server 1 via the communication network 3. When receiving the information such as the name of the advertisement creator, the processing control unit 12 of the advertisement support server 1 issues the advertisement creator ID and password, and for example, sends the advertisement creator ID and password to the advertisement creator terminal 4 by e-mail. Send Further, the processing control unit 12 registers the transmitted predetermined information, the advertisement creator ID, and the password in the advertisement creator information DB 22.

(Login)
By inputting the ID (login name) and the password transmitted in advance registration by the person in charge of the advertisement ordering company or the like, it is possible to connect to the advertisement support system. Hereinafter, the case where the person in charge of the advertisement ordering company logs in to the advertisement support system will be described.

  When the person in charge of the advertisement orderer accesses, for example, a Web site provided by the advertisement support server 1 from the advertisement orderer terminal 5 via the communication network 3, user authentication is performed by the processing control unit 12. For example, a login screen page (information in HTML format) as shown in FIG. 15 is read out from the image information DB 32 and transmitted to the advertisement orderer terminal 5, and the login screen page is displayed on the advertisement orderer terminal 5. As shown in FIG. 15, on the login screen page, input fields for inputting a login name and a password are arranged. The person in charge of the advertisement ordering company inputs a login name and a password on this screen, and clicks “submit”. When "send" is clicked, the input items are sent to the electronic advertisement support server 1 (processing control unit 12) via the communication network 3.

  If the processing control unit 12 determines from the transmitted login name and password that the user is an advertisement ordering company, it reads menu page information (HTML format information) as shown in FIG. The menu page is displayed on the terminal 5 for the advertiser. As shown in FIG. 16, the menu page includes menu fields such as “order of advertisement” for ordering an advertisement, “registration of advertisement” for registering advertisement, and “advertisement reservation” for booking a schedule for displaying advertisement. Is arranged.

  When the person in charge of the advertisement creator logs in, the terminal 4 for the advertisement creator accesses the Web site provided by the advertisement support server 1 via the communication network 3 and performs the same processing.

(Ad order processing)
Next, an advertisement ordering process in which an advertisement ordering company places an advertisement will be described with reference to a flowchart of FIG.

  First, the processing control unit 12 displays the menu page shown in FIG. 16 on the terminal 5 for the advertiser (step S11). Next, the processing control unit 12 determines whether or not “order of advertisement” is selected (clicked) from the menu page (step S12). That is, it is determined whether or not the person in charge of the advertisement ordering company has clicked on “order of advertisement” from the menu page. When the processing control unit 12 determines that the “order of advertisement” has not been clicked (step S12; No), the processing ends.

  When it is determined that the “order of advertisement” is clicked (step S12; Yes), the processing control unit 12 reads information (HTML format information) of the ordering page (not shown) from the image information DB 32 and reads the information for the advertisement ordering company. The order is transmitted to the terminal 5, and the ordering page is displayed on the terminal 5 for the advertisement ordering company (step S13). The person in charge of the advertisement ordering company accesses information related to the advertisement ordering according to the ordering page displayed on the advertisement ordering company terminal 5, for example, the contents of the order (eg, concept), the fee, the URL for accessing the content, and the access. The content of the content is input, and the input information is transmitted to the advertisement support server 1 (processing control unit 12).

  Next, the processing control unit 12 determines whether necessary information has been input (step S14). When the processing control unit 12 determines that the necessary information has not been input (step S14; No), the processing control unit 12 displays (transmits) information indicating that the required information has not been input on the advertisement orderer terminal 5, and displays the advertisement. Ask the person in charge of the ordering company to enter the necessary information again.

  When determining that necessary information is input (step S14; Yes), the processing control unit 12 transmits the information on the advertisement order transmitted from the advertisement ordering company to the advertisement creator terminal 4 of the advertisement creator. (Step S15). As a result, the order placement of the advertisement is performed from the advertisement ordering company to the advertisement creator. Finally, information on the advertisement order is registered in the advertisement order information DB 24 (step S16), and this process ends.

  If there are a plurality of advertisement creators, it is preferable that the processing control unit 12 selects an appropriate advertisement creator according to the transmitted information on the advertisement order. In this case, for example, the processing control unit 12 creates, from the advertisement order information DB 24, a list of the work status (workload information) of each advertisement creator, the advertisement creation concept, and the advertisement creation results for each advertisement orderer, Select an appropriate ad maker from this list. However, when a specific advertisement maker is specified in the transmitted information, the specified advertisement maker is selected.

(Ad content registration process)
When the advertisement creator completes the contents of the advertisement in accordance with the order of the advertisement from the advertisement ordering company and the check of the advertisement ordering company is completed, the advertisement creator executes an advertisement content registration process for registering the created advertisement content. Hereinafter, the advertisement content registration processing will be described with reference to the flowchart in FIG.

  First, the processing control unit 12 causes the advertisement creator's terminal 4 to display the menu page shown in FIG. 16 (step S21). Next, the processing control unit 12 determines whether or not “Register advertisement content” is clicked from the menu page (step S22). When the process control unit 12 determines that “registration of advertisement content” has not been clicked (step S22; No), the process control unit 12 ends this process.

  When it is determined that the “registration of advertisement content” is clicked (Step S22; Yes), the processing control unit 12 requests transmission of information on the created advertisement content (Step S23). In response to this request, the person in charge of the advertisement creator operates the advertisement creator's terminal 4 to advertise information on the created advertisement contents, for example, an image data file indicating the contents of the advertisement, and an image data file indicating the contents of the advertisement. It is transmitted to the support server 1 (processing control unit 12).

  Next, the processing control unit 12 determines whether necessary information has been received (step S24). When determining that the necessary information has not been received (step S24; No), the processing control unit 12 displays (transmits) information indicating that the required information has not been received on the terminal 4 for the advertisement creator, and displays the advertisement. Ask the person in charge of the producer to send the necessary information again.

  When determining that necessary information has been received (step S24; Yes), the processing control unit 12 registers the received image data file indicating the contents of the advertisement in the advertisement information DB 25, and stores the image data file indicating the contents of the contents in the contents. The information is registered in the information DB 26 (step S25), and the process ends.

  Note that such advertisement content registration processing can be performed not only by the person in charge of the advertisement creator but also by the person in charge of the advertisement ordering company. In this case, the person in charge of the advertisement ordering company can perform the advertisement content registration process in the same manner as described above by clicking “register advertisement content” from the menu page shown in FIG.

  When the user wants to modify (change) the content registered in the advertisement content registration process, after clicking “Modify” from the menu page shown in FIG. 16, for example, the advertisement number registered in the advertisement information DB 25 is specified, Change the content of the advertisement. Thereby, the contents registered in the advertisement information DB 25 can be corrected.

(Ad reservation processing)
After registering the advertisement content, the advertisement creator executes an advertisement reservation process for reserving a schedule for displaying the registered advertisement content. Hereinafter, the advertisement reservation process will be described with reference to the flowchart of FIG.

  First, the processing control unit 12 causes the advertisement creator terminal 4 to display the menu page shown in FIG. 16 (step S31). Next, the processing control unit 12 determines whether “advertisement reservation” has been clicked from the menu page (step S32). When the processing control unit 12 determines that “advertisement reservation” has not been clicked (step S32; No), the processing ends.

  When determining that “advertisement reservation” has been clicked (step S32; Yes), the processing control unit 12 reads out information (HTML format information) of a reservation page (not shown) from the image information DB 32 and reads the advertisement orderer terminal. 5 to display the reservation page on the advertisement ordering terminal 5 (step S33). The person in charge of the advertisement ordering company, in accordance with the reservation page displayed on the advertisement ordering company terminal 5, obtains information on a desired schedule, for example, an advertisement number, an advertisement device No. (Or the installation location of the advertising device), the desired date and time of the advertisement, and the like, and transmit the input information to the advertisement support server 1 (processing control unit 12).

  Next, the processing control unit 12 determines whether necessary information has been received (step S34). When determining that the necessary information has not been received (step S34; No), the processing control unit 12 displays (transmits) information indicating that the required information has not been received on the terminal 4 for the advertisement creator, and displays the advertisement. Ask the person in charge of the producer to send the necessary information again.

  When determining that necessary information has been received (step S34; Yes), the processing control unit 12 determines whether the received schedule has already been reserved (step S35). When it is determined that the reservation is already made (step S35; Yes), the processing control unit 12 displays (transmits) information indicating that the reservation is already made on the terminal 4 for the advertisement creator, Request transmission of necessary information again.

  When determining that the reservation has not been made yet (step S35; No), the process control unit 12 registers the information on the received schedule in the schedule information DB 27 (step S36), and ends this process.

  When the user wants to modify (change) the contents registered by the advertisement reservation process, he clicks “Modify” from the menu page shown in FIG. 16, and then specifies, for example, the schedule number registered in the schedule information DB 27 and sets the schedule. Change the content. Thereby, the contents registered in the schedule information DB 27 can be corrected.

(Ad display processing)
The advertisement information is reserved and registered in the schedule information DB 27, and when the reserved time comes, the advertisement support server 1 (the processing control unit 12) causes the predetermined advertisement device 7 arranged on the street or the like to display the predetermined advertisement content. Execute advertisement display processing. Hereinafter, the advertisement display processing will be described with reference to the flowchart in FIG.

  When a predetermined time before the advertisement start time is reached for the schedule registered in the schedule information DB 27, the processing control unit 12 specifies the advertisement number of the advertisement to be displayed on the advertisement device 7 (Step S41). Next, the processing control unit 12 searches for an image data file registered in the advertisement information DB 25 for the specified advertisement number, and transmits the image data file to the advertisement device 7 that displays the searched image data file (step S42).

  Subsequently, the processing control unit 12 determines whether or not the advertisement start time has come (step S43). When the advertisement start time comes (step S43; Yes), the processing control unit 12 instructs to start displaying the image data transmitted to the advertisement device 7 (step S44). Thereby, predetermined advertisement content (image data) is displayed on the predetermined advertisement device 7 according to the schedule registered in the schedule information DB 27.

  Next, the processing control unit 12 determines whether or not the advertisement end time has come (Step S45). When the advertisement end time comes (step S45; Yes), the processing control unit 12 instructs to end the display of the image data displayed on the advertisement device 7 (step S46). Subsequently, the processing control unit 12 creates an advertisement history for the advertisement displayed on the advertising device 7, registers the created advertisement history in the advertisement history information DB 29 (step S47), and ends this processing. As described above, since the advertisement content is displayed on the advertisement device 7 installed on the street or the like, unconscious customers can be dug up.

  When the content of the advertisement displayed on the advertising device 7 is changed, for example, the content registered in the schedule information DB 27 may be corrected. In this case, the processing control unit 12 displays predetermined advertisement contents (image data) on the predetermined advertisement device 7 according to the corrected schedule.

  FIG. 21A shows an example of the content of the advertisement displayed on the advertisement device 7 by the advertisement display process. When the customer is interested in the advertising content displayed on the advertising device 7 as shown in FIG. 21A, the customer can obtain detailed information on the advertising content using his / her mobile phone 6. For example, when reading a URL using a barcode or a two-dimensional barcode, the customer takes a picture of the barcode or two-dimensional barcode with his / her mobile phone 6 to obtain a content information DB 26 as shown in FIG. The mobile phone 6 receives a URL that can connect to the content registered in the mobile phone 6. When reading a URL by infrared communication, the customer sets his / her mobile phone 6 in the infrared receiving mode, turns the mobile phone 6 to the URL providing unit 72, and uses the infrared receiving function of the mobile phone 6 as shown in FIG. As shown in ()), the mobile phone 6 receives a URL that can be connected to the content registered in the content information DB 26. In this content, more detailed information than the content of the advertisement displayed on the advertising device 7 is posted, and the customer registers in the content information DB 26 using the URL provided to the mobile phone 6 from the URL providing unit 72. More detailed information can be obtained by connecting to the specified content. Thus, detailed information can be easily provided to the customer. Therefore, effective advertisement can be performed.

  Further, in the present embodiment, when the control unit 75 of the advertising device 7 detects that the customer is passing in front of the advertising device 7 by the sensor 74, the control unit 75 controls the thin film speaker 73 to call in by voice and provide guidance. Since output (voice reproduction) can be performed, attention of passers-by (customers) can be attracted, and advertisement of products and the like and advertisement effect can be enhanced. Furthermore, since the control unit 75 can reproduce a voice that prompts the user to obtain a URL related to predetermined content from the thin film speaker 73, the control unit 75 prompts a customer who is interested in the content of the advertisement to obtain the URL. be able to.

(Access information processing)
When the customer connects (accesses) the predetermined content using the provided URL, the processing control unit 12 executes access information processing. The access information processing will be described with reference to the flowchart in FIG.

  The processing control unit 12 determines whether or not the customer is accessing the content using the provided URL (step S51). When the process control unit 12 determines that access has not been made (step S51; No), the process ends. When the processing control unit 12 determines that the access is being made (step S51; Yes), the image data corresponding to the URL is transmitted to the customer's mobile phone 6 from the image data stored in the content information DB 26 (step S51). S52). When transmitting the corresponding image data to the mobile phone 6 of the customer, the processing control unit 12 registers the access information (for example, the content number of the transmitted image data, the access date and time) in the access information DB 28 (step S53), and performs this processing. To end. By using this access information to calculate the advertisement fee, it is possible to set the advertisement fee to a fee that matches the advertising effect of the product or the like.

  Here, it is preferable that the advertisement support server 1 (the processing control unit 12) transmits the information (the number of accesses) registered in the access information DB 28 to the terminal 4 for the advertisement creator. In this case, the advertisement creator can know the number of times of access to the created advertisement content, and can study an effective advertisement design to further increase the number of times of access. As a result, it is possible to contribute to effective advertisement.

(Advertising fee calculation process)
When the advertisement content is displayed on the advertising device 7, the process control unit 12 performs an advertisement fee calculation process of calculating an advertisement fee for a predetermined period, for example, every month. The advertisement fee calculation process will be described with reference to the flowchart in FIG. In the present embodiment, the advertising fee is calculated from the advertising fee per display time (display fee) displayed on the advertising device and the advertising fee per access number (access fee).

  First, the processing control unit 12 calculates a display fee (step S61). The display fee is calculated from the advertising device number and the advertising time stored in the advertising history information DB 29 and the fee per display time for the advertising device number stored in the advertising fee information DB 30. In other words, it is obtained by multiplying the charge per display time (○○ yen / hour) and the display time (hour) in the advertising device number of the displayed advertising device.

  Next, the processing control unit 12 calculates an access fee (step S62). The access fee is calculated from the number of accesses registered in the access information DB 28 and the fee per access number stored in the advertisement fee information DB 30. That is, it is determined by the product of the fee per access count (xxx yen / time) and the access count (times).

  Subsequently, the processing control unit 12 calculates the advertisement fee by summing the calculated display fee and the calculated access fee (step S63), and ends this process. As described above, since the advertisement fee is calculated in consideration of the number of times of access from the customer, it is possible to set the advertisement fee to a fee in accordance with the advertising effect of the product or the like.

  Further, when calculating the advertisement fee by the advertisement fee calculation process, the processing control unit 12 creates a bill from the information registered in the bill information DB 31, and sends the created bill to the advertisement ordering company.

  As described above, according to the present embodiment, since the advertisement content is displayed on the advertisement device 7, it is possible to find unconscious customers.

  According to the present embodiment, it is possible to connect to the content registered in the content information DB 26 using the URL provided from the URL providing unit 72 to the mobile phone. Detailed information can be easily provided. Therefore, effective advertisement can be performed.

  According to the present embodiment, since the advertising fee is calculated from the sum of the fee for the advertised advertising device and the fee for the number of times of access, the advertising fee is set to a fee according to the advertising effect of the product or the like. can do.

  According to the present embodiment, since it is possible to output a voice call and guidance (reproduce a voice), it is possible to draw the customer's attention, and it is possible to enhance the advertisement of a product or the like and the advertising effect.

  According to the present embodiment, a system from the ordering of an advertisement to the calculation of an advertisement fee is established by the advertisement support system, so that a customer who wants to advertise a product or the like can easily use it. For this reason, advertisement using the advertising device 7 can be supported.

  The present invention is not limited to the above-described embodiment, and various modifications and applications are possible. Hereinafter, other embodiments applicable to the present invention will be described.

  In the above embodiment, the present invention has been described by taking as an example the case of an advertisement support system and an advertisement support method for supporting advertisement of a product or the like using an advertisement device installed in an advertisement space such as a street. The present invention is not limited to an advertisement support system and an advertisement support method as long as detailed information can be provided to a customer by using an information terminal.

  For example, the advertising device 7 is not limited to an advertising device installed on a street or the like, but may be a personal computer, a PDA (Personal Digital Assistants), or a television, which is located in a customer's home, a car, or a train. May be. Further, the mobile phone 6 may be any device that can acquire a URL or the like from a two-dimensional barcode or the like displayed on the advertising device 7. In the present embodiment, since the two-dimensional barcode is photographed by the mobile phone 6 to obtain the URL, the mobile phone 6 preferably has a camera shake preventing function.

  In the above-described embodiment, the present invention has been described with an example in which image data indicating the contents of an advertisement of a product or the like is transmitted to the advertisement device 7 and an advertisement of a product or the like is performed by displaying the image data. The advertising device 7 may simply be an advertising space to which a paper medium can be pasted, and an advertisement relating to a product or the like may be made by pasting a printed matter indicating the content of the advertising in this advertising space. In this case, for example, a trader or an advertisement creator designated by the present system pastes a printed matter on the advertisement device 7. Further, without using the advertising device 7, a two-dimensional barcode is printed on a paper medium such as a newspaper or a magazine, and the customer uses a URL or the like obtained by photographing the printed two-dimensional barcode with the mobile phone 6 and acquiring the two-dimensional barcode. It may be such that detailed information can be obtained.

  In the above-described embodiment, the present invention has been described by taking as an example a case in which detailed information on products and the like registered in the content information DB 26 is transmitted to the mobile phone 6 of the customer. However, detailed information on the products and the like is simply provided. Not only that, for example, a request for a product catalog, a material, a sample, shopping, and the like may be made. In this case, the customer can easily perform operations such as requesting a sample by registering personal information data such as an address and a name in advance on the mobile phone 6 or the like, for example. In addition, when a customer requests a sample or the like, the advertisement support server 1 (processing control unit 12) transmits the received customer's personal information and information such as a request for a sample to the advertisement orderer terminal 5. Furthermore, when the delivery company terminal is connected to the advertisement support server 1 via the communication network 3, the delivery work can be facilitated. In this case, the advertisement support server 1 transmits the customer's personal information and the like to the delivery company terminal.

  In the above-described embodiment, the present invention has been described by taking as an example a case where when a customer passes in front of the advertising device 7, a voice is output from the advertising device 7 to draw the customer's attention. It may be drawn, or the light may draw the customer's attention.

  FIG. 24A shows the configuration of the advertising device 7 in the case where the customer is noticed by the scent. As shown in FIG. 24A, the advertisement device 7 is provided with a sensor 74 and a fragrance device 76. When the sensor 74 detects that a customer is passing in front of the advertisement device 7, the control unit 75. Controls the fragrance 76 to release the scent. This fragrance can attract the customer's attention, and can enhance the advertisement of products and the like and the advertising effect. Such an advertising device 7 is suitable for, for example, advertising of foods and flavors.

  FIG. 24B shows the configuration of the advertising device 7 in a case where the customer's attention is attracted by light. As shown in FIG. 24 (b), the advertising device 7 is provided with a sensor 74, a display unit 77 made of a liquid crystal display, an electric board, or the like, and the customer passes by the sensor 74 in front of the advertising device 7. Is detected, the control unit 75 controls the display unit 77 to display images and characters. This display (light) can attract the customer's attention, and can promote the advertisement of the product and the like, and enhance the advertising effect.

In the above embodiment, the invention has been described a case where ad order skill terminal ₅ (5 1 ~5 _m) is connected to the advertisement support server 1 via the communication network 3 as an example, advertisement order skill terminal 5 ₍₅ 1 ~5 _m) may not be connected to the advertisement support server 1. Further, the present invention has been described by taking as an example a case where a plurality of advertisement creator terminals 4 (4 ₁ to 4 _n ) are connected to the advertisement support server 1 via the communication network 3, but for example, one advertisement creator Terminal 4 may be connected to advertisement support server 1 via communication network 3.

  In the above-described embodiment, the present invention has been described with an example in which a URL is obtained by a barcode, a two-dimensional barcode, or an infrared communication unit. However, information such as a URL can be obtained from the URL providing unit 72 of the advertising device 7. For example, a simple URL may be displayed on the URL providing unit 72. The simple URL is a URL that can simplify input on a mobile phone, and is a URL that has a small number of characters and does not require the user to press the same button many times during input on a mobile phone. Also in this case, the effort of the customer to input the URL can be reduced.

  In the above-described embodiment, the present invention has been described by taking as an example the case where the URL is obtained from the URL providing unit 72 to the mobile phone 6. However, if the customer can easily obtain detailed information (content) on the advertising content, The present invention is not limited to the case where the URL is obtained from the URL providing unit 72. Further, detailed information may be directly read from the URL providing unit 72 into the mobile phone 6. In this case, the URL providing unit 72 is provided with, for example, a two-dimensional barcode. This is because the two-dimensional barcode contains information of 256 full-width characters.

  The content may be, for example, a timetable of a bus or the like, a standby screen of a mobile phone, a ringtone, a quiz, an application for a prize, or a discount ticket. Further, if discount coupons and the like can be obtained only by accessing the URL provided from the specific advertising device 7, the user will pay more attention to the specific advertising device 7, and the advertisement of products and the like and the advertising effect will be reduced. Can be even higher.

  The advertisement support server 1 according to the embodiment of the present invention can be realized using an ordinary computer system without using a dedicated system. For example, the advertisement support server 1 that executes the above-described processing is configured by installing the program from a recording medium (such as a flexible disk or a CD-ROM) that stores the program for executing the above-described processing in a general-purpose computer. can do.

  Means for supplying these programs is arbitrary. In addition to being supplied via a predetermined recording medium as described above, it may be supplied via, for example, a communication line, a communication network, a communication system, or the like. In this case, for example, the program may be posted on a bulletin board (BBS) of a communication network and provided by being superimposed on a carrier via the network. Then, the above-described processing can be executed by activating the provided program and executing it in the same manner as other application programs under the control of the OS.

It is a figure showing the composition of the advertising support system concerning an embodiment of the invention. FIG. 2 is a diagram illustrating a configuration of an advertisement support server in FIG. 1. FIG. 2 is a diagram illustrating a configuration of an advertisement support database of FIG. 1. It is a figure showing composition of an advertising ordering company information database. It is a figure showing composition of an advertisement creator information database. It is a figure showing composition of an advertising device information database. It is a figure showing composition of an advertising order information database. It is a figure showing composition of an advertising information database. FIG. 3 is a diagram illustrating a configuration of a schedule information database. FIG. 3 is a diagram illustrating a configuration of an access information database. It is a figure showing composition of an advertising history information database. It is a figure showing composition of an advertising charge information database. It is a figure showing composition of a billing information database. It is a figure showing an example of an advertising device. It is a figure showing an example of a page for a login screen. FIG. 4 is a diagram illustrating an example of a menu page. It is a flow chart for explaining advertising order processing. It is a flow chart for explaining advertising contents registration processing. It is a flowchart for demonstrating an advertisement reservation process. It is a flow chart for explaining advertising display processing. It is a figure showing an example which displayed advertising contents on an advertising device. It is a flowchart for demonstrating access information processing. It is a flowchart for demonstrating an advertisement charge calculation process. FIG. 14 is a diagram illustrating an example of an advertising device according to another embodiment.

Explanation of reference numerals

DESCRIPTION OF SYMBOLS 1 Advertisement support server 2 Advertisement support database 3 Communication network 4 Advertisement maker terminal 5 Advertisement orderer terminal 6 Mobile phone 7 Advertisement device 11 Communication control unit 12 Processing control unit 13 Data storage unit 21 Advertisement orderer information database 22 Advertisement creation Trader information database 23 Advertising device information database 24 Advertising order information database 25 Advertising information database 26 Content information database 27 Schedule information database 28 Access information database 29 Advertising history information database 30 Advertising fee information database 31 Billing information database 32 Image information database 71 Display unit 72 URL providing unit 73 Thin film speaker 74 Sensor 75 Control unit

Claims (17)

An information providing system for providing related information related to information displayed on a display device to an information terminal of a customer,
Related information storage means for storing the related information,
Receiving means for receiving transmission instruction information for instructing transmission of related information stored in the related information storage means, which is displayed on the display device and readable by a reading unit of the information terminal of the customer;
According to the transmission instruction information received by the receiving means, transmitting means for transmitting the related information stored in the related information storage means to the information terminal of the customer,
An information providing system, comprising:   The information providing system according to claim 1, wherein the reading unit of the information terminal reads the transmission instruction information from the display device by infrared communication, a barcode, or a two-dimensional barcode.   The information providing system according to claim 1, wherein the transmission instruction information is URL information. Image information storage means for storing image information to be displayed on the display device,
The information providing system according to claim 1, further comprising: an image information transmitting unit configured to transmit image information stored in the image information storing unit to the display device.   The information providing system according to claim 4, further comprising an image information changing unit that changes image information stored in the image information storage unit. Transmission number storage means for storing the number of times the related information stored in the related information storage means has been transmitted to the information terminal of the customer,
Information provision fee calculation means for calculating an information provision fee based on the number of times stored in the transmission number storage means,
The information providing system according to any one of claims 1 to 5, further comprising:   The transmission number transmitting means for transmitting the number of times stored in the transmission number storing means to an information terminal of a creator who created image information to be displayed on the display device, further comprising a transmission number transmitting means. Information providing system.   The information providing system according to any one of claims 1 to 7, wherein the display device includes a unit for attracting a customer's attention.   The information providing system according to claim 8, wherein the means for attracting the customer's attention emits a sound, a fragrance, or light. An information providing method for providing related information related to information displayed on a display device to an information terminal of a customer,
A related information storing step of storing the related information;
A receiving step of receiving transmission instruction information for instructing transmission of related information stored in the related information storage unit, which is displayed on the display device and readable by a reading unit of the customer information terminal,
According to the transmission instruction information received in the receiving step, a transmitting step of transmitting the related information stored in the related information storing step to the information terminal of the customer,
An information providing method, comprising:   The information providing method according to claim 10, wherein in the receiving step, the transmission instruction information read by infrared communication, a barcode, or a two-dimensional barcode is received from the display device.   The information providing method according to claim 10, wherein the receiving step includes receiving URL information. An image information storage step of storing image information to be displayed on the display device,
13. The information providing method according to claim 10, further comprising an image information transmitting step of transmitting the image information stored in the image information storing step to the display device.   14. The information providing method according to claim 13, further comprising an image information changing step of changing the image information stored in the image information storing step. A transmission count storing step of storing the number of times the related information stored in the related information storage step is transmitted to the information terminal of the customer;
An information provision fee calculation step of calculating an information provision fee based on the number of times stored in the transmission number storage step,
The information providing method according to any one of claims 10 to 14, further comprising:   The transmission number transmission step of transmitting the number of times stored in the transmission number storage step to an information terminal of a creator who created image information to be displayed on the display device, further comprising a transmission number transmission step. How to provide information. A program for functioning as an information providing system that provides related information related to information displayed on a display device to an information terminal of a customer,
Computer
Related information storage means for storing the related information,
Receiving means for receiving transmission instruction information for instructing transmission of related information stored in the related information storage means, which is displayed on the display device and readable by a reading unit of the information terminal of the customer;
Transmitting means for transmitting the related information stored in the related information storage means to the information terminal of the customer according to the transmission instruction information received by the receiving means;
Program to function as.

Images