RU94018U1 - DISTRIBUTION AND ACCOUNTING SYSTEM FOR USE DATA PACKAGES - Google Patents

Abstract

 1. A system for distributing and accounting for the use of data packets comprising a server, a plurality of user devices configured to communicate with the server and having data display means, characterized in that it comprises one or more terminal devices configured to communicate with the server and having data input means, and the server has a database containing redistributable data packets and information about the status of the data packet, as well as information about user devices and one or more terminal devices, the server is configured to distribute data packets to user devices, and the terminal device is configured to transmit information about the data packet to the server in response to entering information about the specified data packet from the user device, the server is configured to check the status of the specified data packet, transfer the status to the terminal device, as well as implement changes in the status of the data packet x ! 2. The system according to claim 1, characterized in that it contains a system control terminal, the server comprising means for registering a user device in a database, means for transmitting a data packet to user devices, means for registering terminal devices, means for processing information about a data packet from a terminal device , as well as means of generating a response message to the terminal device, and the status of the data packet is replaced automatically upon receipt from the user device

Description

The technical field to which the utility model relates.

The utility model relates to systems for providing subscribers of mobile communication systems with access to information, goods and services, in particular, using mobile communications.

State of the art

There are many ways to attract and retain customers. One of the most effective methods of attracting customers is to inform the client about the service, accompanied by the provision of any discount, gift or information about a special offer.

The following methods are known for distributing products that encourage customers to use the service.

1. Coupons (coupons) - the client himself from advertising specialized publications or other media cuts out coupons that give discounts at the outlet he is interested in. This service is practiced to this day, having a number of significant drawbacks: time and financial costs for finding a specialized publication with the necessary coupon (for the client), payment for advertising in a specialized edition (for the seller). To receive a service or product at a discount, it requires a client to have a coupon, therefore, to make purchases at different points, the client needs to have several coupons, which creates inconvenience for the user.

2. Flyers are an analogue of coupons, but at a more modern level: they are made in the form of postcards with advertising of the outlet on the front side and discount information for the bearer. The disadvantage of flyers, like a coupon, is that it is attached to a specific point of service. Although the client in this case does not need to cut the coupon from a specialized publication, there is a problem of finding an advertising stand where you can get the flyers of interest.

3. Discount card (discount card) - a universal tool that allows you to get a discount at a specific outlet or in a distribution network. The card allows you to personify the customer, keep track of his purchases, provide cumulative discounts. The disadvantage is that the card is strictly limited to the list of outlets, networks. There is no way to have an operative connection with a client, to convey advertising information to a personal client.

4. Picture on a mobile phone (Picture) - to a message sent to a specific number, the user receives a response in the form of a picture or code word, the same for all who sent. By presenting this picture in a number of outlets, the client received discounts. The disadvantages are the depersonalization of customers and outlets, the lack of feedback from a client who used the discount service in a certain place, the inability to convey information to a particular client to a particular outlet.

5. Internet Discount (Internet Discount) - the client can print a discount coupon from the website of the company he is interested in. The disadvantages include problems with access to the Internet, the operation of the Internet resource, the inconvenience associated with printing a coupon from the Internet and its storage, tight binding to both the Internet and the Internet resource.

6. SMS newsletters - the client subscribes to the newsletter and periodically receives information about the available discounts on his mobile phone in the form of SMS or picture messages. This approach makes it possible to use discounts anywhere and anytime, since most potential customers always bring a mobile phone with them. SMS sending technologies allow you to remember the customer’s telephone number in the system database and identify the discount owner at the moment when he presents the telephone with an SMS message at the cash desk at the point of sale. At the same time, there is an opportunity for feedback with the client for his subsequent attraction. The disadvantage of this approach is the lack of mechanisms for redeeming SMS coupons. From the client’s point of view, it is not clear whether the SMS coupon available on the phone is used or not. It is also worth noting that sending SMS messages is annoying for some users, since advertising messages come as well as personal messages and are stored on the phone along with personal messages from customers.

It is also worth noting that all of the above solutions cannot provide the client with detailed information on how to get to the desired outlet. As a rule, either the information about the location of the outlet is limited only by the address, or an image of the section of the city map is shown, which shows how to get to the outlet. In the first case, the client is forced to raise additional funds to find the right outlet at the address. In the second case, the client, as a rule, is provided with a map of access to only one outlet, due to the limited size of printed materials.

An important disadvantage is the small amount of additional information that can be conveyed in promotional products. The client, as a rule, does not have the opportunity to study the range of products.

It is worth noting the lack of interactivity in the existing advertising products. The client, as a rule, cannot perform any actions with advertising material that will interest him and encourage him to visit the outlet.

Thus, a common drawback of existing systems of information about services is the lack of sufficiently functional and automated technical means for the distribution of advertising products. Another common drawback is the lack of automation mechanisms for accounting for the use of already common advertising products.

From the patent of the Russian Federation No. 68726, a mobile interactive discount system is known, which is a system for sending SMS messages with discount information. In this system, mobile phones can also send out images containing information to identify the client. Information is read when a mobile phone is presented at a point of sale. At the same time, a server is installed in each outlet to take into account statistics on the use of the system.

The advantages of this system are the personification of the client, a huge audience of mobile phone owners and the possibility of feedback from the client by sending new messages to the existing subscriber base.

The disadvantage is the lack of a mechanism for repaying incoming coupon messages, the possible annoyance of mobile phone users from constantly arriving advertising messages, and the difficulty of installation at retail outlets. It is also worth mentioning the very meager capabilities of SMS messages and transmitted images. In addition, the problem of finding a retail outlet by a client is not solved, interactivity is not provided.

Many of the drawbacks of this system are caused by the fact that information on services is transmitted to a mobile phone through an existing and unchangeable data transmission channel - via SMS messages. Consequently, the capabilities of this system are limited by existing standards for sending SMS messages to the network of mobile operators, as well as the very primitive capabilities of mobile phones to interact with incoming SMS.

Utility Model Disclosure

This utility model is aimed at creating a system for the provision of discount services that do not have the noted disadvantages inherent in the prior art. The objective of the utility model is to propose such a system that provides distribution of data packets containing information about goods and services and discounts and other possible privileges provided upon presentation of the received data packet, as well as accounting for the use of the transmitted data packets.

Additional tasks of this utility model are providing the opportunity to obtain information about services anywhere accessible for communication within the network, the ability to transfer all the information needed to find outlets while increasing the information capacity of the services provided, the possibility of statistical analysis of the use of services, and the possibility of interactive interaction with service providers, automating the process of providing information about services and improving system reliability s.

The specified technical result is achieved using a distribution system and accounting for the use of data packets containing a server, a plurality of user devices configured to communicate with the server and having data display means. To solve the problems of the utility model, the system has one or more terminal devices configured to communicate with the server and having data input means. In addition, the server has a database containing distributed data packets and information about the status of the data packet, as well as information about user devices and one or more terminal devices.

In order to achieve a useful technical result, the server is configured to distribute data packets to user devices, and the terminal device is configured to transmit information about the data packet to the server in response to entering information about the specified data packet from the user device, and the server is configured to checking the status of the specified data packet, transmitting the status to the terminal device, and also changing the status of the data packet .

In a preferred embodiment of the utility model, the system comprises a system control terminal. The server mainly comprises means for registering the user device in the database, means for transmitting the data packet to the user devices, means for registering the terminal devices, means for processing information about the data packet from the terminal device, as well as means for generating a response message to the terminal device, the status of the data packet being replaced automatically upon receipt from the user device information about the data packet or information about the use of the decree This data packet.

In addition, the server preferably comprises means for adding data packets and editing them through the system control terminal, means for generating and displaying statistics on the use of data packets using terminal devices at points of sale, and also means for generating and transmitting reports on transmitted and used data packets to terminal devices .

According to a utility model, the user device preferably comprises means for establishing a connection with the system server, means for requesting data, means for receiving data packets from the server, means for storing data packets containing memory of the user device, and means for deleting the data packet from the memory of the user device, and data display means contain the user device screen. In addition, the user device advantageously comprises means for generating a graphic image based on information included in the data packet.

According to the present utility model, the terminal device advantageously comprises means for transmitting information about the data packet to the server and means for transmitting information on the use of the data packet to the server, the input means being a keyboard, touch panel, camera and / or scanner. The terminal device preferably comprises means for recognizing information displayed on the screen of the client user device or printed on paper, the information being recognized by analyzing an image read by the camera of the terminal device when it is brought up to the screen of the user device or paper.

In one embodiment, the user device and the terminal device contain means for exchanging information with each other and provide the ability to transmit information about the data packet through a wireless connection, such as Bluetooth.

In a preferred embodiment of the utility model, the terminal device comprises means for generating a data packet and transmitting it to the server, the server being configured to receive the data packet from the terminal device and transmit it to user devices.

According to this utility model, the data packet contains identification information about the outlet at which the terminal device for which the data packet is intended, information about the validity of the data packet, and information about the privileges granted to the owner of the user device when presenting the data packet is located.

The data packet is preferably configured to add graphical information, in particular, a map to the outlet where the terminal device for which the data packet is located is located. In addition, it is preferable that the data packet was configured to add additional arbitrary information to it.

In a preferred embodiment of the present utility model, the user device and the terminal device are a mobile phone, smartphone, communicator or laptop computer, the terminal device may also be a cash register.

In a system in accordance with the present utility model, communication is provided between a server, user devices, and one or more terminal devices, preferably via radio, the Internet, or through a local area network.

In one embodiment of the utility model, software is installed on the server, user devices, and one or more terminal devices containing sequences of commands that control the hardware of these devices to ensure that these functions are performed and interactions between devices are performed.

This useful model provides the distribution of advertising and / or discount data packets, as well as the interactive interaction of mobile and terminal devices with the server, which makes it possible to record the use of data packets in order to limit the number of times the packets are used, as well as obtain statistics, which makes it possible to improve the implementation of advertising activities.

Brief Description of the Drawings

Figure 1 presents the structural diagram of the system.

Figure 2 shows the structure of the database system.

Figure 3 shows a flowchart of a procedure for registering a customer’s mobile phone in the system and downloading existing electronic coupons.

Figure 4 presents a flowchart of the procedure for presenting an electronic coupon at a point of sale.

Figure 5 shows the screen of a mobile phone upon presentation by the client of an electronic coupon.

Figure 6 shows a flowchart of a procedure for demonstrating a step-by-step map.

7 shows the screen of a mobile phone when demonstrating a step-by-step map of directions to the outlet.

On Fig shows an image of the terminal control system.

Figure 9 shows an image of the system control terminal when creating a coupon.

Figure 10 shows an image of the system control terminal when viewing statistics.

Utility Model Implementation

As shown in FIG. 1, a service reporting system comprises a server 1 with software installed thereon, a plurality of user devices 2-1, ..., 2-N, with software 3-1, ..., 3-N installed, a plurality outlets 4-1, ..., 4-M, equipped with terminal devices 5-1, ..., 5-L, with installed software 6-1, ..., 6-L, as well as the terminal 7 of the system control. The software installed on the server, user devices and terminal devices, contains sequences of commands that control the hardware of these devices with the provision of their functions and interaction between devices. As examples of user devices and terminal devices in retail outlets, mobile phones, smartphones, communicators or laptop computers can be used, and the terminal device can also be a cash register.

User devices 2 have the ability to communicate with the server via the Internet or via a local network. Terminal devices 5 at points of sale 4 also have the ability to communicate with the server via radio, the Internet or via a local area network and have data input means. The system control terminal is a separate device or website with individual access for the owner of each outlet.

The server is configured to distribute data packets to user devices, as well as check the status of the data packets, transmit the status to the terminal device, and also change the status of the data packets. The terminal devices are configured to transmit information about the data packet to the server in response to entering information about the specified data packet from the user device, i.e. may carry out a request for checking the status of the data packet.

The server has a database containing redistributable data packets and information about the status of the data packet, as well as information about user devices and one or more terminal devices. The database device is shown in figure 2.

The server contains a database of 8 electronic coupon data, each of which is a data packet 9-1, ..., 9-P. At a minimum, the electronic coupon contains the unique code of the outlet where the terminal device for which the coupon is intended, the validity period of the coupon, as well as the privileges that are granted to the client-holder of the electronic coupon upon presentation at the relevant outlet, the data packet contains identification information about the outlet. In addition, the electronic coupon is configured to add graphical information, in particular, a map to the point of sale where the terminal device for which the electronic coupon is intended, as well as additional arbitrary information.

The server also contains a database of 10 data with system usage statistics.

In addition, in a preferred embodiment, the server comprises means for registering the user device in the database, means for transmitting the data packet to the user devices, means for registering the terminal devices, means for processing information about the data packet from the terminal device, and also means for generating a response message to the terminal device, the status of the data packet is replaced automatically upon receipt of information about the data packet or information from the user device About using the specified data packet.

The server mainly contains means for adding data packets and editing them through the system control terminal, means for generating and displaying statistics on the use of data packets using terminal devices at retail outlets, as well as means for generating and transmitting reports on transmitted and used data packets to terminal devices.

The user device preferably comprises means for establishing a connection with the system server, means for requesting data, means for receiving data packets from the server, means for storing data packets containing memory of the user device, and means for deleting the data packet from the memory of the user device, the data display means comprising a screen of the user device . In addition, the user device advantageously comprises means for generating a graphic image based on information included in the data packet.

Figure 3 shows how the user device of the client is registered in the system and electronic coupons are downloaded to it from the server. An embodiment of a utility model is presented in which a mobile phone acts as a user device.

First, in step 11, the client installs software (software) on his mobile phone.

Then, at step 12, the software installed on the phone makes a connection to the system server using the Internet, mainly using GPRS packet communication or Wi-Fi networks, etc.

At step 13, the system server registers the client and creates a unique numerical identifier for the client, which is subsequently stored in the telephone memory and database.

At step 14, through the software, all electronic coupons available in the database of the system are downloaded from the system server to the mobile phone at the time the client phone is connected to it.

At step 15, the software stores the electronic coupons downloaded from the server in the permanent memory of the mobile phone.

According to a utility model, the terminal device advantageously comprises means for transmitting information about a data packet to a server and means for transmitting messages to a server about using a data packet, wherein the information input means is a keyboard, touch panel, camera and / or scanner. In addition, the terminal device preferably comprises means for recognizing information displayed on the screen of the client user device or printed on paper, the information being recognized by analyzing an image read by the camera of the terminal device when it is brought up to the screen of the user device or paper.

According to a utility model, the user device and the terminal device advantageously comprise means for exchanging information with each other and provide the ability to transmit information about the data packet over a wireless connection, such as Bluetooth.

Figure 4 shows how the process of presenting an electronic coupon at a point of sale proceeds. An embodiment of a utility model is presented in which a mobile phone acts as a mobile device at a point of sale.

First, at step 16, the client, using the software interface installed on the mobile phone, selects one of the electronic coupons stored in the phone's memory.

Next, at step 17, the software displays on the phone display information about the presented coupon. The information contains at least the name of the outlet and the privileges that must be granted to the client who has presented this electronic coupon at the corresponding outlet. The software also creates and displays a graphic image to identify the customer as the holder of an electronic coupon. The generated graphic image is a graphic interpretation of the number, which is information encoded into the number about the unique identifier of the client, the unique identifier of the electronic coupon and the current date. To generate a graphic image from a number, any known algorithm for representing numerical information in the form of an image can be used. For example, a barcode may be generated.

At step 18, the client presents a phone with information about the electronic coupon to the employee of the outlet.

At step 19, the store employee brings the telephone to the customer’s telephone and the software installed on his mobile phone automatically reads the generated graphic image from the customer’s mobile phone display using the mobile phone’s camera. If it is not possible to receive an image from the phone’s camera, the employee of the outlet enters information manually.

At step 20, the software on the employee’s mobile phone decrypts the information encoded in the generated graphic image.

At step 21, the software on the employee’s mobile phone sends a request to the system server containing information transmitted through the generated graphic image.

At step 22, the system server checks for information in the system database that the client has received the electronic coupon presented to them on their phone.

If the information is not available, at step 23, the software on the mobile phone of the employee of the outlet issues a message about the failure to provide the client with a discount.

If the information is present, at step 24, the software on the mobile phone of the employee of the outlet gives a message that a discount has been provided to the client.

At step 25, the software on the client’s mobile phone automatically deletes the newly presented electronic coupon from the phone’s memory.

Figure 5 shows the screen of a mobile phone upon presentation by the client of an electronic coupon.

Figure 6 shows how the software on the client’s mobile phone provides the user with an interactive step-by-step map of directions to the desired outlet.

First, at step 26, the client, using the software interface installed on the mobile phone, selects one of the electronic coupons stored in the phone's memory.

Next, at step 27, the client, using the software interface, starts the function of demonstrating a step-by-step map of directions.

At step 28, the software sends a request to the server containing a unique identifier for the client and an electronic coupon code for which the client wishes to view the map.

At step 29, the system server adds additional content to the electronic coupon and sends the updated electronic coupon to the client’s mobile phone. Additional content is a certain number of maps of the area, sufficient for the client to get to the outlet from a certain place, without attracting additional funds.

At step 30, the software on the client’s mobile phone receives an updated electronic coupon and replaces the old electronic coupon stored in the phone’s memory with it.

At step 31, the software on the mobile phone shows the client the first image of the terrain map contained in the electronic coupon.

At step 32, the client uses the buttons of the mobile phone to change the displayed images of maps of the area, thereby obtaining a step-by-step map of directions to the outlet.

7 shows the screen of a mobile phone when demonstrating a step-by-step map of directions to the outlet.

On Fig shows an embodiment of the terminal (7) control the system in the form of a website. For each outlet network, there is a username / password pair that provides access to information about electronic coupons created for this outlet network. The main page of the website contains information on currently existing electronic coupons.

In one embodiment, it is assumed that the terminal device comprises means for generating a data packet and transmitting it to the server, the server being configured to receive the data packet from the terminal device and transmit it to user devices.

Figure 9 shows what the interface of the site section looks like, allowing you to add new electronic coupons to the system. After clicking on the “OK” button, a new electronic coupon is added to the database (8) of electronic coupon data of the system.

Figure 10 presents the interface section of the site, allowing you to view statistics on the use by customers of previously created electronic coupons.

Claims (15)

1. A system for distributing and accounting for the use of data packets comprising a server, a plurality of user devices configured to communicate with the server and having data display means, characterized in that it comprises one or more terminal devices configured to communicate with the server and having data input means, and the server has a database containing redistributable data packets and information about the status of the data packet, as well as information about user devices and one or more terminal devices, the server is configured to distribute data packets to user devices, and the terminal device is configured to transmit information about the data packet to the server in response to entering information about the specified data packet from the user device, the server is configured to check the status of the specified data packet, transfer the status to the terminal device, as well as implement changes in the status of the data packet x 2. The system according to claim 1, characterized in that it contains a system control terminal, the server comprising means for registering a user device in a database, means for transmitting a data packet to user devices, means for registering terminal devices, means for processing information about a data packet from a terminal device , as well as means for generating a response message to the terminal device, and the status of the data packet is replaced automatically upon receipt from the user device and information about the data packet or information about the use of said data packet. 3. The system according to claim 1, characterized in that the server contains means for adding data packets and editing them through the system control terminal, means for generating and displaying statistics on the use of data packets using terminal devices at points of sale, as well as means for generating and transmitting to terminal Reporting devices for transmitted and used data packets. 4. The system according to claim 1, characterized in that the user device comprises means for establishing a connection with the system server, means for requesting data, means for receiving data packets from the server, means for storing data packets containing the memory of the user device, and means for deleting the data packet from the memory a user device, the data display means comprising a user device screen. 5. The system according to claim 1, characterized in that the user device comprises means for generating a graphic image based on the information included in the data packet. 6. The system according to claim 1, characterized in that the terminal device comprises means for transmitting information about the data packet to the server and means for transmitting messages to the server about the use of the data packet, wherein the information input means is a keyboard, touch panel, camera and / or scanner . 7. The system according to claim 6, characterized in that the terminal device contains means for recognizing information displayed on the screen of the customer’s user device or printed on paper, and the recognition of information is carried out by analyzing the image read by the camera of the terminal device when it is brought to the user’s screen devices or to paper. 8. The system according to claim 1, characterized in that the user device and the terminal device contain means for exchanging information with each other and provide the ability to transmit information about the data packet through a wireless connection, such as Bluetooth. 9. The system according to claim 1, characterized in that the terminal device comprises means for generating a data packet and transmitting it to the server, the server being configured to receive a data packet from the terminal device and transmit it to user devices. 10. The system according to claim 1, characterized in that the data packet contains identification information about the outlet in which the terminal device for which the data packet is located, information about the validity period of the data packet and information about the privileges granted to the owner of the user device upon presentation data packet. 11. The system according to claim 1, characterized in that the data packet is configured to add graphical information, in particular a map to the point of sale at which the terminal device for which the data packet is located is located. 12. The system according to claim 1, characterized in that the data packet is configured to add additional arbitrary information to it. 13. The system according to claim 1, characterized in that the user device and the terminal device are a mobile phone, smartphone, communicator or laptop computer, and the terminal device can also be a cash register. 14. The system according to claim 1, characterized in that between the server, user devices and one or more terminal devices, communication via radio, the Internet or via a local network is provided. 15. The system according to any one of claims 1 to 14, characterized in that software is installed on the server, user devices and one or more terminal devices containing sequences of commands that control the hardware of these devices to ensure the performance of these functions and the interaction between the devices.