JP2018032223A - Campaign management system - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a campaign management system capable of adjusting the number of campaign code acquisition persons who acquire a campaign code with a simple configuration.SOLUTION: A campaign management system 1 for managing a campaign using a campaign code comprises: an access code management part 2 for issuing and managing an access code necessary for making an application for the campaign; a campaign code issue part 4 for issuing the campaign code to at least a part of persons who have made an application for the campaign; and a regulation part 23 for controlling the number of the campaign code acquisition persons. The regulation part 23 controls at least one of access code management parts 21, 22 and a campaign code issue part 41 on the basis of the estimated number of access code acquisition persons, and controls the number of the campaign code acquisition persons in a predetermined numerical range.SELECTED DRAWING: Figure 1

Description

  The present invention is a campaign performed for sampling of products and services sold by companies, advertising activities, sales promotion activities, and the like, and is obtained at the time of purchasing distribution products such as products and sales promotion products, products, etc. The present invention relates to a campaign management system suitable for use in management of a campaign performed in exchange for a purchase privilege such as a free gift or a discount, and a distribution of a campaign code that can be used to purchase a specific product such as a limited product.

  In recent years, campaigns that distribute campaign codes that can be exchanged for specific products or the like at stores or the like have been conducted for the purpose of sampling and sales promotion of products and services. In addition, for the purpose of, for example, product advertisements and improvement of store customers, campaigns in which specific products such as limited products and premium products can be purchased by using distributed campaign codes are also being carried out. In addition, campaigns in which such campaign announcements are made via media such as television programs, television commercials, and magazines, and applications for the campaign are performed using the viewer's broadcast receiving apparatus.

  Further, in this case, the campaign code is also distributed to a destination such as an E-mail address of a portable information terminal registered in advance by a viewer who applies for the campaign. In addition, through campaigns that utilize TV broadcasting and the Internet, an attempt is made to give viewers such as TV programs and commercials an incentive to visit a specific store and increase the ability to attract customers at a specific store. (On Air to On line to Offline) is also considered.

  In order to collect information related to products such as products distributed in this campaign, a cash register that can be connected to the network and a POS system that collectively manages the inventory and sales of products from multiple stores are used. It has been known.

  If the POS system is used for a campaign using such a campaign code, information on the distribution amount of the product, information on the store where the campaign code and the product have been exchanged, and information on the date and time when the product was exchanged, etc. Information can be easily managed because it can be collected and processed. In addition, since the exchanged campaign code and distribution information can be easily associated, information on the actual distribution of exchanged products, etc. and information on promotional advertising activities by the campaign are collected as continuous information. And easy to use for analysis.

JP 2004-13470 A

  However, since the conventional POS system is large and expensive, there is a problem that it is difficult to introduce it unless the store has a certain scale or more. In addition, when a campaign announcement is made through a TV program or CM, and an application for participation in the campaign is made using the viewer's broadcast receiving device, the receiving device of the viewer who made the participation application is specified. There is a problem that it is necessary to create broadcast contents including a mechanism for making the broadcast contents, which imposes a burden on the creators of broadcast contents that perform campaign notifications and the like.

  In addition, in order to send the campaign code to the E-mail etc. of the viewer's mobile information terminal etc. who applied for it, the destination information to which the campaign code is sent in advance is given to the viewer who applies for participation. It is necessary to register, and further, the registered destination information and the identification information of the broadcast receiving device for specifying the broadcast receiving device to which the viewer has applied for participation need to be associated. For this reason, it is necessary to construct a complicated system for associating the destination information registered in advance with the identification information for identifying the broadcast receiving apparatus for which the viewer has applied for the campaign, and the campaign management for managing the campaign There is also a problem that the burden on the person or the like increases. Furthermore, there is a problem that viewers who do not participate in the campaign may be generated because they dislike the effort of registering transmission destination information such as an E-mail address in advance.

  Furthermore, there are some participants who cannot receive the product even though they have received the campaign code, or because the number of distributed campaign codes is smaller than the number of products prepared for distribution. In order to prevent a large number of product inventory from being left over, a system has also been built to adjust the number of campaign code holders who obtain campaign codes to be issued to the number of products actually distributed. There was also a problem that it was necessary to do.

  The present invention has been made to solve the above-described problems, and an object of the present invention is to provide a campaign management system capable of adjusting the number of campaign code acquirers with a simple configuration.

In order to achieve the above object, the present invention provides the following means.
A campaign management system for a campaign according to the present invention is a campaign management system for managing a campaign using a campaign code that can be used to exchange for a distribution product or to obtain a privilege when purchasing a product. The applicant who wants to participate is an access code management unit that issues and manages an access code required when applying for participation in the campaign, and an access code acquirer who has acquired the access code, It has at least a campaign code issuing unit that issues different unique campaign codes to at least a part of the applicants, and a regulation unit that controls the number of campaign code acquirers that acquire the campaign codes. , Before the regulatory part obtained in advance Based on the expected number of access code acquirers, at least one of the access code management unit and the campaign code issue unit is controlled to acquire the access code and acquire the campaign code. The number is controlled within a predetermined numerical range.

  According to the campaign management system of the present invention, the regulation unit controls at least one of the access code management unit and the campaign code management unit based on the expected number of access code acquirers obtained in advance. Control the number of campaign code acquirers. Specifically, the regulation unit controls the number of access code acquirers who become applicants for participation in the campaign by controlling the access code management unit, and controls the access code acquirer by controlling the campaign code management unit. Controls the number of issued campaign codes. Alternatively, the regulation unit controls at least one of the access code acquisition number and the campaign code issue number by controlling both the access code management unit and the campaign code management unit.

  In the above invention, the access code management unit includes at least a display management unit that issues the access code and a display management unit that displays the issued access code on a video display device that the access code acquirer views. And the control unit controls the display management unit and displays the access code by displaying the access code based on access code display time information determined based on the expected number of access code acquirers. It is preferable to control the number of acquirers.

  In this way, the display unit is controlled by the restricting unit to control the display managing unit, and the display time is displayed on the video display device. Since the access code is a code necessary for applying for the campaign, the regulating unit controls the number of campaign code acquirers by controlling the display time of the access code displayed on the video display device.

  In the above invention, the display management unit preferably displays the access code on the video display device as image information that can be read by the mobile information terminal of the access code acquirer.

  In this way, the access code is displayed as image information that can be read by the mobile information terminal of the access code acquirer, for example, a QR code (registered trademark) that is a two-dimensional barcode. A person who wants to participate in the campaign acquires the image information with his / her portable information terminal and performs application procedures for the campaign.

  In the above invention, the campaign code issuing unit preferably includes a campaign code storage unit for storing the campaign code issued by the campaign code issuing unit.

In the campaign management system configured as described above, the campaign code issued by the campaign code issuing unit is sequentially stored in the campaign code storage unit.
In the above-described invention, the campaign code issuing unit receives a notification that the campaign code received by the campaign code acquirer has been used in order to exchange for the distribution product or to obtain a privilege when purchasing the product. After that, it is preferable that the notified campaign code is deleted from the campaign code storage unit or changed to add information that makes it impossible to use.

  In the campaign management system configured as described above, once used campaign codes are deleted from the campaign code storage unit or information indicating that they cannot be used is added. For this reason, unauthorized use such as reuse of the issued campaign code is prevented.

  The campaign management system of the present invention comprises an access code management unit for issuing and managing access codes, a campaign code issuing unit for issuing campaign codes, and a regulation unit for controlling the number of campaign code acquirers, and the configuration is simple. Yes, there is no need to build a complex system for campaign management. In addition, since the campaign code issuance department issues the campaign code directly to at least some of those who applied for the campaign, there is no need for advance registration procedures such as destination information by applicants participating in the campaign. . Further, a complicated procedure such as associating the destination information of the campaign code registered in advance with the identification information of the broadcast receiving apparatus used when the campaign participant applies is not necessary. Furthermore, since it has a control unit that controls the number of campaign code acquirers who acquire campaign codes based on the expected number of access code acquirers obtained in advance, the number of campaign code acquirers Can be controlled within a predetermined numerical range.

1 is an overall block diagram showing an embodiment of a campaign management system according to the present invention. It is a figure explaining the flow of the whole process containing the campaign management system by this invention. It is a figure explaining the flow of a process of the access code management unit of the campaign management system by this invention. It is a figure explaining the flow of a process of the campaign code management unit of the campaign management system by this invention.

  A campaign management system 1 according to an embodiment of the present invention will be described with reference to FIGS. In the present embodiment, the campaign management system 1 according to the present invention is a product sampling system in which product manufacturers distribute product samples in order to collect product sales trends, information on consumer groups of the products, and the like. The explanation is applied to the example used in the campaign. In this campaign, the campaign is announced on a TV broadcast program, and the information (URL) of the Internet application reception site that accepts the application for the campaign at the same time as the notification is a QR code that can be read by the portable information terminal. Is displayed in the broadcast program. And viewers who want to participate in the campaign can read the QR code on their mobile information terminal, access the application reception site, apply for the campaign, and exchange it for a campaign product sample at the store. Get a unique campaign code.

  The campaign management system 1 according to the present embodiment includes an access code represented by a QR code (hereinafter referred to simply as “QR code”) including information (URL) of an application reception site on the Internet. It is mainly composed of an access code management unit 2 that issues and manages, and a campaign code management unit 4 that mainly issues and manages campaign codes that can be exchanged for products at stores.

  The access code management unit 2 is connected by a dedicated line 3 to a broadcasting device 6 in a broadcasting station B that broadcasts a broadcast program (hereinafter, also simply referred to as “broadcast program”) for which a campaign is notified. The broadcast device 6 is a known broadcast management device that actually transmits a broadcast signal including a broadcast program, and broadcasts a broadcast program including a QR code in accordance with a display instruction signal from the access code management unit 2. The access code management unit 2 and the broadcasting device 6 may be connected via the Internet line 5 or connected via a LAN (not shown).

  The video display device 7 is a broadcast receiving device such as a digital broadcast television that receives a broadcast signal from the broadcast device 6 and displays a broadcast program. The mobile information terminal 8 is a mobile information terminal device such as a mobile phone or a tablet that is operated by a participation applicant A who views a broadcast program and applies for participation in a campaign announced in the broadcast program. The cash register 9 is a cash register installed in the store C where the campaign code and the products related to the campaign are exchanged. The information acquisition unit 10 reads information such as a QR code and a bar code, and the Internet line 5. And a communication unit 11 that communicates with an external network. The campaign code management unit 4 is connected to the Internet line 5 and can communicate with the portable information terminal 8 and the cash register 9 of the store C, respectively.

Hereinafter, each unit constituting the campaign management system 1 will be described.
<Access code management unit>
The access code management unit 2 is mainly composed of an access code issuing unit 21, a display management unit 22, and a regulation unit 23. The access code issuing unit 21 is a part that issues an access code, which is information related to the URL of the campaign application acceptance site, as a QR code 50 that can be read by the mobile information terminal 8 of the participant A. The access code issued by the access code issuing unit 21 is not limited to a QR code that is a two-dimensional barcode, but other known graphic codes such as a barcode, or character information that can be recognized by the viewer. It is also possible to display the character information together with the QR code. The QR code 50 may include information other than the URL information of the application reception site.

  The display management unit 22 transmits a display instruction signal for instructing transmission of a broadcast signal including the QR code 50 to the broadcasting device 6 of the broadcasting station B, and the video display device for viewing the QR code 50 by the participating applicant A. 7 is a part to be displayed on at least a part of the display part 7. The display management unit 22 transmits the display time information T of the QR code 50 received from the regulation unit 23 described later to the broadcasting device 6 together with the image information of the QR code 50. Here, the display time information T is information related to the time for displaying the QR code 50, which is predetermined based on the expected number of applicants A who apply for participation in the campaign. It includes information such as a display start time t1 that is a start time and a display time length t2 that is a length of time for which the QR code 50 is displayed. The broadcast device 6 broadcasts the broadcast program including the received QR code 50 according to the display time information T, so that the QR code 50 is displayed on a part of the display unit of the video display device 7 for a predetermined time.

  The restriction unit 23 is a part that transmits the display time information T to the display management unit 22 described above. In the present embodiment, the display time information T is an example in which the campaign manager who manages the campaign determines based on the number of participating applicants A who are viewers who acquire the QR code 50 predicted in advance. The following explanation will be given after application.

  Generally, if the display time length t2, which is the length of time during which the QR code 50 is displayed, is long, the broadcast program in which the campaign is notified and the QR code 50 displayed in the broadcast program are viewed. Since the number of viewers also increases, it is expected that the number of applicants A for participation will increase. On the contrary, if the indicated time length t2 is short, the number of viewers who watch the broadcast program for which the campaign is notified and the QR code 50 displayed in the broadcast program is small. Is expected to decrease. The audience rating of the broadcast program varies depending on the time zone of the broadcast program, and the number of viewers is expected to vary depending on the timing at which the QR code 50 is displayed in the program, in other words, the display start time t1. . For this reason, the campaign administrator will issue the number of campaign codes to be issued, that is, the number of products to be distributed, the expected audience rating and the expected number of viewers in the broadcast program time zone, and the number of applicants for similar campaigns in the past. The display time information T is determined in consideration of such information.

  For example, the restriction unit 23 may provide information such as the number of campaign codes to be issued, the expected audience rating of broadcast programs, the expected number of viewers, and the number of applicants for similar campaigns in the past, The display time information T may be obtained from a stored database and calculated. If the regulation part 23 has such a function, it can be expected that more appropriate display time information T can be determined based on various information.

The display time information T in the present embodiment is the access code display time information in the claims. The viewer who has acquired the QR code 50 and the applicant A who participates are the access code acquirers in the claims. Further, the access code management unit 2 is an access code management unit in the scope of claims, and the regulation section 23 is a regulation section in the scope of claims.
<Campaign code management unit>
The campaign code management unit 4 is mainly composed of a campaign code issuing unit 41, a campaign code storage unit 42, and a participation receiving unit 43. The participation reception unit 43 is a part that displays an application reception screen for receiving input of necessary information from the participation applicant A on the application reception site of the campaign on the portable information terminal 8 of the participation applicant A and acquires necessary information. This is a part for accepting a participation application from the applicant A.

  In this embodiment, the description will be made by applying the example in which the participation reception unit 43 receives all participation applicants A who have applied for participation. For example, the participation reception unit 43 sends a broadcast program to the participation applicant A. It may have a function of requesting an input of a keyword or the like broadcast together with the QR code 50 and accepting an application for participation by an applicant A who has input an appropriate keyword. In addition, the participation reception unit 43 has a function of accepting a participation application for a first-come-first-served number determined in advance by a campaign administrator, or a lottery function for arbitrarily selecting a predetermined participant A by lottery and receiving a participation application. You may do it. In addition, the QR code 50 is broadcast on a plurality of broadcast programs, and additional information such as keywords that differ for each program is broadcast together, and the participation acceptance unit 43 correctly inputs all the additional information. Only A may have a function of accepting a participation application. If the participation reception unit 43 has such a function, it is possible to control the number of applicants A who can receive application for participation in the campaign. In addition, information on the product exchanged by the campaign code, information on the impression of the broadcast program, etc., information on the attribute of Participant A such as the email address of Participant A, and other information required by the campaign organizer A May have a function of acquiring the information. Furthermore, you may have a function which acquires identification information, such as a MAC address of the portable information terminal 8 of participant A.

  The campaign code issuing unit 41 issues a unique campaign code that is different for each participant A who has received the participation application from the participation receiving unit 43, in other words, a unique campaign code for each participant A. It is. Specifically, the campaign code issuing unit 41 issues a unique campaign code 60 for each participant A, which is a combination of letters and numbers, to the participant applicant A. The issued campaign code 60 is displayed on the display screen. The campaign code 60 may be a figure that can be read by the cash register 9 such as a QR code or a bar code, and characters that can be read by the participant A in the QR code. In addition, information including a combination of numbers may be written together. Moreover, the code | cord | chord produced by the other well-known method may be sufficient.

  The campaign code storage unit 42 is a part that stores the campaign code 60 issued by the campaign code issuing unit 41. The campaign code issuing unit 41 may have a function of referring to the campaign code storage unit 42 before issuing the campaign code 60 and preventing the duplicate campaign code 60 from being issued. The campaign code storage unit 42 has a function of storing the campaign code 60 issued by the campaign code issuing unit 41 and the information acquired by the participation receiving unit 43 from the participation applicant A when receiving the participation application in association with each other. May be. If the campaign code storage unit 42 has such a function, the information stored in the campaign code storage unit 42 is used to analyze the product consumer, evaluate the broadcast program that announced the campaign, etc. Can be done.

  The campaign code issuing unit 41 has an inquiry reception function for receiving an inquiry from the cash register 9 of the store C where the campaign code 60 is presented, and further exchange information for receiving a notification that the campaign code has been exchanged for a product. It also has a reception function. Specifically, when the campaign code 60 is notified from the cash register 9 of the store C from which the campaign code 60 is acquired, the campaign code issuing unit 41 refers to the campaign code storage unit 42 and is notified of the campaign code. 60 is confirmed to be stored in the campaign code storage unit 42, and it is determined whether the notified campaign code is appropriate. The campaign code issuing unit 41 notifies the cash register 9 of the result. When the campaign code issuing unit 41 receives a notification from the cash register 9 of the store C that the campaign code 60 has been exchanged for a product, the campaign code issuing unit 41 sends the received campaign code 60 from the campaign code storage unit 42. A process of deleting or adding a flag indicating that it cannot be used is performed. Since the campaign code issuing unit 41 has such a function, it is possible to effectively prevent unauthorized use in which a product is exchanged by an unauthorized campaign code or a product is exchanged by reusing the campaign code 60. The campaign code management unit 4 in this embodiment is a campaign code issuing unit in the claims.

  In this embodiment, the campaign code issuing unit 41 is described as applied to an example having a function for receiving an inquiry from the cash register 9 and a function for receiving exchange information. However, the campaign code issuing unit 41 has these functions. The configuration may not be.

The access code management unit 2 and the campaign code management unit 4 are publicly known computers and server devices, and each part of hardware constituting the computer and server devices such as CPU, memory and interface in the computer and server devices, and installation The above-mentioned parts are realized by the cooperation of the programs being executed. The access code management unit 2 and the campaign code management unit 4 may be configured by unique hardware having functions corresponding to the above-described units. Each part of the access code management unit 2 and the campaign code management unit 4 may be realized by an independent computer or the like, and the access code management unit 2 and the campaign code management unit 4 are realized by a single computer or the like. It may be a thing.
<Explanation of campaign management procedure>
Next, mainly referring to FIG. 2, the operation of the campaign management system 1 having the above configuration will be described in accordance with an actual procedure.

  First, the restriction unit 23 of the access code management unit 2 transmits the display time information T acquired from the campaign manager to the display management unit 22 (S10). The display time information T includes time information such as the display start time t1 of the QR code 50 and the display time length t2.

  The display management unit 22 having received the display time information T in S10 performs necessary processing, and then transmits the received display time information T together with the QR code 50 issued by the access code issuing unit 21 to the broadcasting device of the broadcasting station B. 6 (S11). The broadcast device 6 broadcasts a broadcast program including the QR code 50, and displays the QR code 50 on a part of the display screen of the video display device 7 viewed by the participant A according to the received display time information T (S12). . The QR code 50 may be broadcast as video information of a broadcast program and displayed on the display screen of the video display device 7, or may be displayed on the display screen of the video display device 7 through digital broadcast data communication or the like. Good.

  When the QR code 50 is displayed on the video display device 7 at S12, the participant A carries the displayed QR code 50 by a known information acquisition function such as a camera function of his / her portable information terminal 8. The information terminal 8 is made to acquire (S13). When acquiring the QR code 50, the portable information terminal 8 accesses the application reception site for the campaign and displays an application reception screen on the display screen. Participant A acquires the character information displayed on the video display device 7 together with the QR code 50, and inputs the acquired information to another information terminal such as a computer connected to the Internet line. You may access the application reception site.

  Participation applicant A inputs necessary information in accordance with the application reception screen and applies for participation in the campaign (S20). In addition, the above-mentioned application reception site may perform the process which does not require the input of the information on participation applicant A, and accepts participation application only by accessing the participation application site. When an application for participation in the campaign is made in S20, the campaign code issuing unit 41 of the campaign code management unit 4 issues a campaign code 60 (S21). The issued campaign code 60 is displayed on the display screen of the portable information terminal 8 or the like.

  When the campaign code 60 is issued and displayed on the portable information terminal 8 in S <b> 21, the participation applicant A stores the campaign code 60 in the portable information terminal 8 by a known storage function of the portable information terminal 8. Participant A may print the campaign code 60 by using the printing function of the portable information terminal 8, the printing function of a computer connected to the Internet, or the like. It may be memorized. Further, the displayed character information or the like may be written down and recorded.

  Participant A visits store C to exchange the acquired campaign code 60 for a product, presents campaign code 60 stored in portable information terminal 8, and presents the campaign code in cash register 9 of store C. The code 60 is acquired (S22). Specifically, a store clerk or the like of the store C who operates the cash register 9 reads the campaign code 60 using the information acquisition unit 10 such as a barcode reader, or uses the ten keys of the cash register 9 for the presented campaign code 60. The campaign code 60 is acquired by the cash register 9. The cash register 9 that has acquired the campaign code 60 inquires of the campaign code management unit 4 via the communication unit 11 whether the acquired campaign code 60 can be exchanged for a product (S30). Note that when the cash register 9 of the store C acquires the campaign code 60, the store clerk or the like of the store C who operates the cash register 9 operates the information acquisition unit 10 or the like, and the mobile information terminal 8 of the participant A The unique information such as the MAC address of the user, the information of the IC card possessed by the participation applicant A, and the like may be acquired together.

  The campaign code issuing unit 41 of the campaign code management unit 4 that has received the inquiry in S30 refers to the campaign code storage unit 42 and confirms that the received campaign code 60 can be exchanged for a product. The result is transmitted to the cash register 9 (S31). When the cash register 9 receives a notification that it can be exchanged for a product in S31, the cash register 9 displays that fact and delivers the predetermined product to the applicant A (S32). In S31, when receiving a notification that the product cannot be exchanged, the cash register 9 displays that the product cannot be exchanged.

Hereinafter, the operations of the access code management unit 2 and the campaign code management unit 4 will be described mainly with reference to FIGS. 3 and 4.
<Description of the operation of the access code management unit 2>
The restricting unit 23 of the access code management unit 2 acquires display time information T determined in advance by the campaign manager (S100).

  The restricting unit 23 transmits the display time information T acquired in S100 to the display managing unit 22 (S110). When the display time information T is transmitted to the display management unit 22 in S110, the access code issuing unit 21 converts information relating to the URL of the campaign application reception site into a QR code 50 (S120). The QR code 50 may be previously converted by the access code issuing unit 21 or other parts.

The display management unit 22 performs necessary processing on the received display time information T and the QR code 50, and then transmits the display instruction information to the broadcast apparatus 6 as a display instruction signal (S130). The broadcast device 6 that has received the information from the display management unit 22 broadcasts the broadcast program according to the display time information T, and displays the QR code 50 on the video display device 7.
<Description of the action of the campaign code management unit 4>
When there is a participation application from participation applicant A, participation reception part 43 displays an application reception screen on portable information terminal 8 of participation applicant A, acquires necessary information from participation applicant A, and participation applicant A The application for participation in the campaign is accepted (S200). When the participation receiving unit 43 receives a participation application in S200, the campaign code issuing unit 41 issues a campaign code 60 unique to the participation applicant A who has received the participation application (S210).

  When the campaign code 60 is issued in S210, the campaign code storage unit 42 stores the issued campaign code 60 (S220). At this time, the campaign code storage unit 42 may store the information related to the participation applicant A acquired by the participation reception unit 43 in S200 in association therewith.

  When the participating applicant A visits the store C in order to exchange the acquired campaign code 60 for a product and causes the cash register 9 of the store C to acquire the campaign code 60, the cash register 9 causes the campaign code management unit 4 to An inquiry about the acquired campaign code 60 is made. When receiving an inquiry from the cash register 9, the campaign code issuing unit 41 accepts this (S230), and refers to the campaign code storage unit 42 to determine whether the received campaign code 60 is usable. Perform (S240).

  If it is determined in S240 that the campaign code 60 that has received the inquiry is usable, the campaign code issuing unit 41 exchanges the campaign code 60 for a product for the cash register 9 that has made the inquiry. A notification that it is possible is sent (S250). The campaign code issuing unit 41 receives the notification that the campaign code 60 has been exchanged for the product from the cash register 9 that has been notified that the exchange is possible for the product after the notification in S250. 60 is deleted from the campaign code storage unit 42, or processing for adding information indicating that the campaign code 60 is unusable is performed (S260).

  As a result of the determination in S240, if it is determined that the campaign code 60 is unusable, the campaign code issuing unit 41 may replace the campaign code 60 with a product for the cash register 9 that has received the inquiry. A notification to the effect that it cannot be performed is made (S270).

  According to the campaign management system 1 having the above-described configuration, the system includes the access code management unit 2 and the campaign code management unit 4, and the configuration is simple and there is no need to construct a complicated system. . In addition, since the campaign code issuing unit 41 issues the campaign code 60 directly to the participant A, when the participant A performs the registration procedure in advance such as the destination information of the participant A or the participant A performs the application procedure. It is not necessary to create special broadcast content for specifying the operated video display device 7, and it is possible to provide a system with less burden on campaign managers and broadcast content producers of broadcast programs. In addition, since the registration procedure for sending the campaign code destination information by the participating applicant A is unnecessary, it can be expected to reduce the number of viewers who do not participate in the campaign because they do not like the pre-registration process. Further, it is not necessary to construct a system for associating identification information for identifying the video display device 7 viewed by the participation applicant A with the destination information of the campaign code of the participation applicant A. Furthermore, since the campaign code issuing unit 41 issues a unique campaign code 60 for each participant A, for example, the participant A such as the email address of the participant A acquired when the participation reception unit 43 receives the participation application. Attribute information, unique information of the mobile terminal 8 acquired by the cash register 9 of the store C where the campaign code 60 is presented, information such as the IC card of the applicant A, and the participant acquired by other means It becomes easy to associate the information regarding A with the campaign code 60. For this reason, it becomes easy to construct a more detailed information database of the participant A using the campaign code 60.

Further, the campaign management system 1 has a regulation unit 23 that controls the number of applicants A who actually apply for participation in a campaign based on the expected number of access code acquirers who acquire the QR code 50. Therefore, it is possible to control the number of the applicants A for participation within a predetermined range adapted to the planned number of products to be distributed, for example. For this reason, it is possible to prevent the problem that there are not enough products to distribute because there are more applications for the campaign than expected, and there are too few products to distribute, and there are too few products to distribute. Is possible.
Further, the access code management unit 2 has a display management unit 22 that controls the display of the QR code 50 on the video display device 7, and the display management unit 22 follows the display time information T from the regulation unit 23. Controls the display of the QR code 50 on the video display device 7. Therefore, by controlling the display of the QR code 50 based on the display time information T, the number of viewers who view through the broadcast program, that is, the number of viewers who can actually acquire the QR code 50 is adjusted, and the campaign It is possible to control the number of applicants A participating in the. In addition, since the display time information T can be determined in advance based on information such as the expected number of viewers of the broadcast program and the number of applicants for participation in similar campaigns conducted in the past, the number of participants A can be predicted. It is expected to increase the possibility and to control the number of applicants A more accurately.

  In addition, since the access code issuing unit 21 issues information such as the URL of an application reception site for accepting an application for a campaign as a QR code 50 that can be read by the portable information terminal 8, the participating applicant A displays the displayed QR. It is possible to access the application reception site with a simple operation by simply reading the code 50 with its own portable information terminal 8. For this reason, it can be expected that the burden on the participating applicant A is reduced and more viewers apply for the campaign.

Furthermore, since the campaign code storage unit 42 for storing the issued campaign code 60 is provided, it is possible to effectively prevent the issue of the duplicate campaign code 60.
Further, when the campaign code issuing unit 41 receives a notification that the issued campaign code 60 has actually been exchanged for a product, the campaign code issuing unit 41 may delete or use the received campaign code 60 from the campaign code storage unit 42. It has a function of adding a symbol indicating that it cannot be performed. For this reason, it becomes possible to prevent unauthorized reuse of the issued campaign code 60.

The technical scope of the present invention is not limited to the above embodiment, and various modifications can be made without departing from the spirit of the present invention.
For example, in the above-described embodiment, the campaign code issuing unit 41 is applied to the example in which the campaign receiving unit 43 issues a campaign code to all the participating applicants A that have received the application. The unit 41 may further include, for example, a lottery function, and may issue a campaign code to a part of the applicant A who participates in the lottery. Further, the campaign code issuing unit 41 may have a function such as a game and issue a campaign code to the applicant A who has won the game. If a lottery function and a game function are provided in this way, it becomes possible to conduct a campaign with increased euphoria, and more viewers can expect to apply for participation. Further, if the lottery function or game function is controlled by a signal from the restriction unit 23 to control the number of campaign codes actually issued, the number of campaign code recipients can be controlled by the lottery function or game function. Is also possible.
Furthermore, the campaign code issuing unit 41 may have a function of issuing a plurality of types of campaign codes. For example, the campaign code issuing unit 41 issues a hit code that can be exchanged for a product and a hass record that cannot be exchanged for a product to the participating applicant A, or in accordance with a predetermined rule, or exchanges at a store A plurality of types of campaign codes with different products may be issued. In such a case, when the information acquisition unit 10 of the cash register 9 of the store C acquires the campaign code 60 presented by the participant A, the cash register 9 sets the campaign code for the type of the acquired campaign code. The issuer 41 may be inquired, and the received campaign code issuer 41 may have a function of notifying the type of the campaign code that has been notified. If the campaign code issuing unit 41 has such a function, it is possible to carry out a joyful campaign, and the participant A who has acquired the campaign code actually exchanges it at the store. Since it is not possible to know what kind of code the acquired campaign code is if not performed, more participation applicants A can be expected to visit the store.

In the above-described embodiment, the campaign code is acquired in the cash register 9 of the store and is applied to an example in which it is exchanged for a product. However, for example, the campaign code acquirer installs the acquired campaign code in the store. Input to existing multi-copy machines and other information input terminal devices, making it possible to download limited products and premium products, and to obtain coupons that can be used for product discounts, etc. In the above embodiment, the campaign management system 1 according to the present invention is applied to an example in which the campaign code is used for a campaign that can be exchanged for a product. For example, a service that can receive free services using the campaign code. It may be used for a campaign or the like. In addition, the campaign management system 1 can be used to manage a campaign such that by presenting the campaign code, a purchase benefit can be obtained such that a discount can be received at the time of product purchase and an additional product or service can be received free of charge. May be used.

DESCRIPTION OF SYMBOLS 1 Campaign management system 2 Access code management unit 3 Dedicated line 4 Campaign code management unit 5 Internet line 6 Broadcast apparatus 7 Video display apparatus 8 Portable information terminal 9 Cash register 10 Information acquisition part 11 Communication part 21 Access code issue part 22 Display management part 23 Regulation part 41 Campaign code issue part 42 Campaign code storage part 43 Participation reception part 50 QR code 60 Campaign code A Participant B Broadcast station C Store T Display time information t1 Display start time t2 Display time length

Claims (5)

A campaign management system that manages campaigns using campaign codes that can be used to redeem cloth products and obtain benefits when purchasing products.
An access code management unit that issues and manages an access code required when a participant who wishes to participate in the campaign makes an application for participation in the campaign;
A campaign code issuing unit that issues the unique access code to at least a part of the access code acquisition person who has acquired the access code and who applied for the campaign;
A regulation unit that controls the number of campaign code acquirers who acquire the campaign code;
Having at least
The restriction unit controls at least one of the access code management unit and the campaign code issuance unit based on the expected number of access code acquirers obtained in advance, and acquires the access code. And controlling the number of campaign code acquirers who have acquired the campaign code within a predetermined numerical range. The access code management unit
An access code issuing unit for issuing the access code;
Having at least a display management unit for displaying the issued access code on a video display device viewed by the access code acquirer;
The restricting unit controls the display management unit and displays the access code based on access code display time information determined based on the expected number of the access code acquirers, thereby allowing the access code acquirer to display the access code. The campaign management system according to claim 1, wherein the number is controlled.   The campaign management system according to claim 2, wherein the display management unit displays the access code on the video display device as image information readable by the mobile information terminal of the access code acquirer. The campaign code issuing unit
The campaign management system according to any one of claims 1 to 3, further comprising a campaign code storage unit that stores a campaign code issued by the campaign code issue unit.   The campaign code issuing unit receives the notification that the campaign code received by the campaign code acquirer has been used in exchange for the distribution product or for obtaining a privilege at the time of purchase of the product. 5. The campaign management system according to claim 4, wherein the campaign code is changed by deleting information from the campaign code storage unit or adding information that makes it impossible to use the campaign code.

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