KR20160056997A - promotion event service method and system - Google Patents
promotion event service method and system Download PDFInfo
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- KR20160056997A KR20160056997A KR1020140157043A KR20140157043A KR20160056997A KR 20160056997 A KR20160056997 A KR 20160056997A KR 1020140157043 A KR1020140157043 A KR 1020140157043A KR 20140157043 A KR20140157043 A KR 20140157043A KR 20160056997 A KR20160056997 A KR 20160056997A
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- 238000000034 method Methods 0.000 title claims abstract description 58
- 238000004891 communication Methods 0.000 claims abstract description 6
- 230000000694 effects Effects 0.000 claims description 9
- 230000001737 promoting effect Effects 0.000 claims description 3
- 238000013507 mapping Methods 0.000 claims 2
- 230000003213 activating effect Effects 0.000 claims 1
- 238000009434 installation Methods 0.000 claims 1
- 238000007726 management method Methods 0.000 description 7
- 230000008569 process Effects 0.000 description 7
- 238000010586 diagram Methods 0.000 description 4
- 230000008859 change Effects 0.000 description 2
- 238000007639 printing Methods 0.000 description 2
- 230000001149 cognitive effect Effects 0.000 description 1
- 238000010276 construction Methods 0.000 description 1
- 238000009223 counseling Methods 0.000 description 1
- 230000003111 delayed effect Effects 0.000 description 1
- 238000005516 engineering process Methods 0.000 description 1
- 230000002708 enhancing effect Effects 0.000 description 1
- 230000006872 improvement Effects 0.000 description 1
- 230000001404 mediated effect Effects 0.000 description 1
- 238000004806 packaging method and process Methods 0.000 description 1
- 238000003825 pressing Methods 0.000 description 1
- 230000000750 progressive effect Effects 0.000 description 1
- 230000004044 response Effects 0.000 description 1
- 230000007480 spreading Effects 0.000 description 1
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
- G06Q30/0226—Incentive systems for frequent usage, e.g. frequent flyer miles programs or point systems
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/06—Buying, selling or leasing transactions
- G06Q30/0601—Electronic shopping [e-shopping]
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q50/00—Information and communication technology [ICT] specially adapted for implementation of business processes of specific business sectors, e.g. utilities or tourism
- G06Q50/10—Services
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Abstract
Description
The present invention allows a user to participate in an event in real time by displaying a content of an event of a merchant corresponding to the event code on a screen when a user presses an event code to be entered using a smartphone and sends a telephone call, It is a new concept of a real-time event service method and system that automatically makes a win according to an event winning method and transmits the win result to both a merchant and a user in real time.
In recent years, with the spread of smart phones that are spreading according to the development of IT technology, our society is rapidly evolving. The era of one-person media is opening up, and it has the ability to connect to the network beyond time and space and carry out various meaningful and valuable activities.
Despite the rapid improvement of users' IT usage environment, corporate events and publicity methods still follow the existing methods, printing event contents on receipt, promoting event contents through separate media, It is operated in an inefficient manner that responds passively.
Currently, companies can use the offline service such as MO service, ARS system, on-line homepage, etc., gift items, gift application, instant lottery, etc. And how to proceed.
1. Method using MO service
A quiz event frequently used in a radio program, etc., notifies the listeners of the MO service number set in advance by using the MO service, and when the listener sends the correct answer to the quiz in the MO service number, To-date. There are some problems in the event management method using the MO service, so that the audience is restricted in the participation of the event.
First, there is a problem that the letter service for the MO service is charged and the fee for the MO service is charged to the event participant.
Second, there is a problem that the event can not proceed unless the character is mediated.
Third, there is an inconvenience that only a user who knows a variety of information related to an event in advance can participate in an event.
2. Method using ARS
Some companies and Hong Kong shopping companies have established an event and counseling system using expensive ARS to conduct lotteries and winning events. In case of delayed telephone orders, the agent will write down only the telephone number, . This method is inefficient not only in terms of transmitting information to users and receiving requests and participation of users but also requires excessive investment in ARS system construction and additional costs should be invested in operation management such as scenario change or event content change There is a problem. In addition, the event using the ARS system requires a large amount of time until an event participant participates in an event and ends the event, and at the same time, in order to carry out a large-scale event involving a large number of users, There is a problem in that a huge cost is incurred because an infrastructure is required to be built.
3. Using online and offline media
The way to conduct the event online through the homepage is that the user remembers the winning date even when he / she submits to the event. Since there is an inconvenience that the user must log in again on the homepage after winning the prize, . In addition, in the case of printing an application card, a gift certificate, a lottery ticket, an instant lottery ticket, etc., it is inconvenient for an event participant to record personal information by hand, and there is a problem of investing in costs for print- .
The present invention improves the existing event service method as described above to input an event code that a user wants to participate and displays event information preset by a merchant when the phone is called and allows the user to check various event information, And to participate in the event.
In addition, franchisees can organize various types of events such as lottery, questionnaire, voting, first-come-first-served, and short-answer, as well as text messages.
Therefore, according to the present invention, when a user who intends to participate in the event sends an event code and sends a telephone call, he searches for an event code of the merchant, displays the event content set by the merchant in a form specified by the merchant, And to participate in the event easily and conveniently.
In addition, the present invention is a progressive real-time event service method and system that can more effectively provide an event service without additional investment of an ARS or a call center.
The user terminal 10 communicating with the ebb service server 40 on the communication network including the Internet to display event contents of the affiliated
The event service server 40 includes an affiliate shop management unit for managing affiliate shop information, an event management unit for managing event setting information in association with an event code of a merchant, an event content managing unit for managing event contents of the affiliate shop, An advertisement management unit that manages advertisement exposure schedule and advertisement exposure performance, an advertiser management unit that manages advertiser information, a user who installs a user terminal program or subscribes through an Internet service homepage, And a point management unit for managing points.
According to the method and system for real-time event service of the present invention, the following effects can be obtained.
- It is convenient and easy to participate in the event by entering the event code naturally and pressing the telephone button as if you were calling.
- In the off-line stores such as marts, the event contents and event codes are announced before the event, so that customers can easily and happily participate in the event, thereby providing the customers with fun and pleasure to increase their satisfaction and loyalty.
- Even in the business where the phone call volume rushes at a specific time such as a home shopping company, if only the event code is informed to the users, the additional information necessary for the user can be effectively provided and the request of the user can be acquired easily and quickly as desired.
- Beyond the limits of existing event methods based on characters such as MO service
Combining image and multimedia information, various events can be performed.
1 is a schematic diagram of a real-time event service according to a preferred embodiment of the present invention.
2 is a schematic diagram of a real-time event service flow according to a preferred embodiment of the present invention.
FIG. 3 is a flowchart of a merchant registration process according to a preferred embodiment of the present invention.
4 is a flowchart illustrating an event code registration process according to an exemplary embodiment of the present invention.
5 is a flowchart illustrating an event generation process of a merchant according to a preferred embodiment of the present invention.
6 is an event participation flow of the
FIG. 7 is a flowchart illustrating a process for selecting a winner according to a preferred embodiment of the present invention.
Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings.
In the following description of the present invention, a detailed description of known functions and configurations incorporated herein will be omitted when it may make the subject matter of the present invention rather unclear. In addition, the terms described below are defined in consideration of the functions of the present invention, and these may vary depending on the intention of the user, the operator, or the precedent. Therefore, the definition should be based on the contents throughout this specification.
1 is a schematic diagram of a real-time event service according to a preferred embodiment of the present invention. The
If the manager manually registers the franchisee with reference to the requested application form, or if the application for subscription to the franchisee application through the franchise terminal 20 is automatically processed by the system when the specific conditions such as the membership fee are met, The effect of the present invention can be further enhanced.
When registering as a merchant, it gives the event code of the merchant who can distinguish the merchant and enables them to log in. Of course, if necessary, you can open a separate merchant ID and perform the login procedure. The merchant event code can be a phone number of a merchant, or it can be a combination of a series of numbers and letters assigned separately.
For example, an event code for a merchant may be a telephone number such as 0212341234, or a combination of numbers and letters that can be entered on a telephone number entry keyboard such as 1234 # or # 1234. Although there is no restriction on the number of digits, it is preferable to limit the number of digits from 1 digit to 11 digits which can accommodate all telephone numbers.
If necessary, a franchisee can receive multiple event codes including a telephone number and simultaneously process several events, thereby further enhancing the effect of the present invention.
The merchant (2) registers at a merchant terminal (20) when to whom and to whom a certain event is given, and promotes it by using an on-offline advertising medium or signs or inferences It inserts a message that informs the contents of the event and informs the customers of the participation method and event contents.
A user (1) who wants to recognize the contents of the event through various paths such as flyers, newspapers, the Internet, airwaves, radio, etc. through various routes such as on-line advertisement media, flyers, product packaging, etc., The user can enter the event through the terminal 10. [
It is preferable that the procedure of joining the user (1) as a member is as follows. If the user has a telephone number or an ID that can identify a separate user, Do.
More preferably, it is possible to additionally input the local information (country, city, district) of the
The
At this time, the user terminal 10 confirms whether the event of the affiliated
When the
The
The merchant (2) provides a prize or a gift for the user (1) who won the event.
2 is a schematic diagram of a real-time event service flow according to a preferred embodiment of the present invention. The
A step F200 of generating an event of a merchant through the merchant terminal 20 by the
The
At this time, the user terminal 10 confirms whether the event of the
At this time, the event service server 40 stores the event participation information, and when the date and time of the winning, the event service server 40 selects a winner and notifies the
The
If the event is registered and utilized in real time at the Mart, Hope House, Restaurant, etc., the merchant will directly promote the event contents to the customers before a predetermined time before the event, so that the customers can participate in real time and share the result with the customers By sharing the fun experience with customers, we can enhance customer satisfaction and loyalty.
FIG. 3 is a flowchart of a merchant registration process according to a preferred embodiment of the present invention.
The
The basic information of the merchant that is input at the time of merchant registration is at least the merchant's mutual / name, representative name, address, telephone number, business registration number / resident registration number, manager name, manager contact, manager email, settlement bank, settlement account information, settlement date, And comprises at least one piece of information.
After entering the merchant base information, a desired event code is searched for, and an event code is selected from the available event code list to register an event code (step F120).
The registration code of the merchant is made up of letters and numbers that can be input from the telephone number input keyboard. The registration code is formed by at least one class according to the cognitive effect of the number, the accessibility of the number, . For example, for the purpose of identifying a service in the registration code, a method of constructing a number excluding a special character to be inserted in a prefix or a suffix
111,222,333,444, etc., and the number of consecutive numbers, such as 123, will be set as 1st grade, and the number of events will be set to 100,000. The maximum number of participants per day is one million. The other three numbers and four digits, such as XXXX, 1234,8282,4989, the same number, serial number, and the special meaning of the number of two grades, the number of events per event is limited to 50,000 people, The number of participants is 500,000. The other 4 digits, XXXXX, 12345, and the same number and serial number are graded as 3, and the number of event participants is set to 10,000, and the maximum number of participants per day is limited to 100,000. The same numbers and serial numbers such as XXXXXX and 123456 among 5 digits and 6 digits are graded as 4, and the number of event participants is set to 1,000, and the maximum number of participants per day is limited to 10,000. All other numbers are in the 5th rank. The maximum number of participants is one thousand and the maximum number of participants is five thousand. As described above, if the event code is assigned according to each grade and the fee is differentiated for each grade and operated, the effect of the present invention can be further enhanced.
After registering the event code, the franchise registration process flow is completed through the step of setting the login password (F130).
Login password is 12345678, such as serial number or a simple number to be exposed, such as the problem is not exposed by combining letters and numbers, and simply manage the pattern separately to manage the suitability of the password to prepare for security desirable.
1: Content Client System 2: Merchant
3: Content service server 4: Manager
Claims (17)
Wherein the content client terminal displays the content information associated with the recipient's phone number when the content client terminal sends the recipient's phone number after calling the recipient's phone number. system.
1) a step in which a user who installed a content client system calls a merchant;
2) requesting content registration information by transferring a received telephone number from the content client system to the server;
3) retrieving the content registration information of the merchant from the content server and transmitting the retrieved content registration information to the content client system;
4) The content client system displays the mobile web page according to the received content registration information, installs the application, starts the application, displays images such as coupons, displays multimedia information including advertisements, Displaying; And a content service method and system
Registering the merchant information including the telephone number in the content server in any order; And a content service method and system
And performing a commercial transaction activity through a mobile web page or an application by a user.
And accumulating the points according to the user's use results.
The procedure for registering the merchant information is as follows.
1) Registering the basic information of the merchant including the telephone number
2) registering content information of the merchant; And a content service method and system
The procedure for registering the contents of the merchant is as follows.
1) setting a type of content among various types of contents such as a mobile web page, a smartphone application, an image, a promotional movie, an advertisement, a coupon, and the like;
2) inputting location information such as a URL of the content;
3) setting an action such as installation, execution, playback, and display on the content;
Is performed sequentially or all at once.
An action is an action requested by a receiver, and includes displaying a specific URL, downloading an application, activating a specific application, transmitting an image such as a coupon, or downloading a video.
A content client system is a content service method and system having a feature that a folder is created according to a theme in order to effectively manage at least one merchant content,
The content server includes a content mapping DB,
Wherein the content mapping DB includes at least one of merchant identification information, a type of content, a URL indicating a location of the content, information about a requested action on the content, and a number of times the merchant calls the merchant. Service methods and systems
The method by which the content client terminal provides the content service
1) a step in which a user enters a telephone number of a recipient and makes a telephone call;
2) searching the content server for content information corresponding to the received telephone number;
3) downloading the action information associated with the content information from the server;
4) performing an action associated with content and contents of the established merchant;
The content service method and system
1) a step in which a user enters a telephone number of a recipient and makes a telephone call;
2) searching the client system for content information corresponding to the received telephone number;
3) performing an action associated with content and content of the merchant;
The content service method and system
If the content client system fails to retrieve the content,
Downloading content corresponding to a received telephone number from a content server;
And a content service method and system
Wherein the content client system allows content to be performed differently according to the number of times the telephone number is called in the received telephone number, the content information, the location, and the action.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| KR1020140157043A KR20160056997A (en) | 2014-11-12 | 2014-11-12 | promotion event service method and system |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| KR1020140157043A KR20160056997A (en) | 2014-11-12 | 2014-11-12 | promotion event service method and system |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| KR20160056997A true KR20160056997A (en) | 2016-05-23 |
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ID=56104038
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| KR1020140157043A KR20160056997A (en) | 2014-11-12 | 2014-11-12 | promotion event service method and system |
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| Country | Link |
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| KR (1) | KR20160056997A (en) |
Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| KR20200058234A (en) * | 2018-11-19 | 2020-05-27 | 주식회사 유니크굿컴퍼니 | Apparatus for providing advertisement and method thereof |
-
2014
- 2014-11-12 KR KR1020140157043A patent/KR20160056997A/en not_active Application Discontinuation
Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| KR20200058234A (en) * | 2018-11-19 | 2020-05-27 | 주식회사 유니크굿컴퍼니 | Apparatus for providing advertisement and method thereof |
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