KR20200058234A - Apparatus for providing advertisement and method thereof - Google Patents

Abstract

The present invention relates to an advertisement providing device and an advertisement providing method thereof. According to one aspect of the present invention, the advertisement providing device comprises: a communication part; and a control part determining whether a user performs a mission event, wherein the control part can provide an advertisement based on the mission event to a terminal when the communication part communicates with the terminal of the user when it is determined that the user performed the mission event. According to the present invention, the advertisement providing device has effects of inducing interest of the user and encouraging the user to use advertisement services by providing various advertisements corresponding to a position received from the user who performed the mission event.

Description

Advertising provision device and advertising provision method using the same {APPARATUS FOR PROVIDING ADVERTISEMENT AND METHOD THEREOF}

The present invention relates to an advertisement providing apparatus and an advertisement providing method using the same, and more particularly, to an apparatus and method for providing advertisement based on a user's location.

Advertising is provided in various forms on various media. It may be screened during public broadcasting or IPTV broadcasting programs, published in the form of banner advertisements on portal sites or Internet homepages, or printed on newspapers.

In addition, the media in which advertisements are displayed shows a great change thanks to the development of the changing technology of the times, and the Internet advertising market has overtaken the scale of the public advertising market just a few decades after the Internet began to spread to the general public.

In particular, with the recent rapid spread of smartphones around the world, the main medium of existing advertising services has been transitioned from televisions and the Internet to smartphones, and the software industry, game industry, and content market are rapidly suited for smart platforms. Started to evolve into.

In addition, as the number of subscribers having a mobile terminal such as a smart phone increases, and the time they use the smart phone increases, the smart phone has been recognized for its suitability as an advertising platform. As a result, the advertising industry is also starting to jump in to make money on the smartphone platform.

Meanwhile, although numerous advertisements are provided to the user through the terminal, it is difficult to provide advertisements suitable for the user's location. That is, it has been difficult for the advertisement provider to accurately recognize the user's location and provide suitable advertisement. Therefore, there is a problem that the advertising effect is not large compared to the cost used by the company to provide the advertisement to the user.

Accordingly, there is a need for an efficient method of providing advertisements suitable for a user's location for both companies and users.

Korean Registered Patent No. 10-1474804 "Advertising provision device, advertisement provision program and advertisement provision method" discloses a method of providing targeted advertisements according to user interests.

However, the above prior art has a problem in that it is impossible to provide various contents according to advertisements for each region based on the user's location information because it only provides targeted advertisements by grasping the user's propensity information.

On the other hand, the above-mentioned background technology is the technical information acquired by the inventor for the derivation of the present invention or acquired during the derivation process of the present invention, and is not necessarily a known technology disclosed to the general public before filing the present invention. .

One embodiment of the present invention has an object to provide an advertisement providing apparatus and a method for providing advertisement using the same.

In addition, an embodiment of the present invention has an object to provide an advertisement providing apparatus and an advertisement providing method using the advertisement providing device corresponding to the advertisement in consideration of the user's location.

As a technical means for achieving the above technical problem, an advertisement providing apparatus according to a first aspect of the present invention includes: a communication unit; And a control unit for determining whether a user performs a mission event, and if the communication unit communicates with the terminal of the user after the execution of the mission event is confirmed, the control unit sends an advertisement based on the mission event to the terminal. Can provide.

The advertisement providing method according to the second aspect of the present invention includes: determining whether a user performs a mission event; And providing communication based on the mission event to the terminal when communicating with the user's terminal after the performance of the mission event is confirmed.

According to any one of the above-described problem solving means of the present invention, the advertisement providing apparatus according to an embodiment of the present invention determines a user's location based on whether a user performs a mission event, and displays an advertisement based on the user's location. By providing, it is possible to provide advertisements related to the user's location.

In addition, according to any one of the problem solving means of the present invention, the advertisement providing apparatus according to an embodiment of the present invention provides advertisements based on the performance of the mission event to the user terminal communicated with the phone, so that even one phone number can be varied. Advertising can be provided.

In addition, according to any one of the problem solving means of the present invention, the advertisement providing apparatus according to an embodiment of the present invention includes identification information of a user, information on an operation state and an operation result occurring during the functioning of a user terminal, and a game The advertisement effect can be enhanced by providing suitable advertisements corresponding to the user's location by comprehensively considering data related to progress and data for determining whether to perform a specific event received from the user terminal.

In addition, according to any one of the problem solving means of the present invention, the advertisement providing device according to an embodiment of the present invention determines the user's location based on whether or not a mission event is performed and communication time, thereby providing accuracy in determining the user's location. Can be increased.

In addition, according to any one of the problem solving means of the present invention, the advertisement providing device according to an embodiment of the present invention examines the authenticity of the data received from the user terminal and prevents the mission event from being performed with fake data. Can be.

The effects obtainable in the present invention are not limited to the above-mentioned effects, and other effects not mentioned may be clearly understood by those skilled in the art from the following description. will be.

1 is a block diagram of an advertisement providing system according to an embodiment of the present invention.
2 is a block diagram showing the configuration of a manager terminal according to an embodiment of the present invention.
3 to 5 are flowcharts illustrating a method of providing advertisements according to an embodiment of the present invention.
6 and 7 are reference diagrams for explaining an advertisement providing method according to an embodiment of the present invention.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings so that those skilled in the art to which the present invention pertains may easily practice. However, the present invention can be implemented in many different forms and is not limited to the embodiments described herein. In addition, in order to clearly describe the present invention in the drawings, parts irrelevant to the description are omitted, and like reference numerals are assigned to similar parts throughout the specification.

Throughout the specification, when a part is "connected" to another part, this includes not only "directly connected" but also "electrically connected" with another element in between. . Also, when a part “includes” a certain component, it means that other components may be further included instead of excluding other components unless otherwise specified.

Hereinafter, the present invention will be described in detail with reference to the accompanying drawings.

1 is a network configuration diagram showing the configuration of an advertisement providing system 10 according to an embodiment of the present invention.

First, as shown in Figure 1, the advertisement providing system 10 according to an embodiment of the present invention includes a manager terminal 100 and a user terminal 200.

Each terminal 100, 200 according to the present invention communicates through a network (N).

The network N includes a local area network (LAN), a wide area network (WAN), a value added network (VAN), a personal local area network (PAN), and a mobile communication network ( Mobile radio communication network (Wibro), Wibro (Wireless Broadband Internet), Mobile WiMAX, HSDPA (High Speed Downlink Packet Access) or can be implemented as any kind of wired / wireless network such as a satellite communication network.

The administrator terminal 100 according to an embodiment of the present invention may provide a mission event to the user terminal 200. According to an embodiment of the present invention, the manager terminal 100 may provide game data to the user terminal 200. Game data provided to the user terminal 200 may be data related to a game for the purpose of completing missions. Meanwhile, the mission event according to an embodiment of the present invention may include a region-based event that a user of the user terminal 200 should directly perform in a specific region.

The administrator terminal 100 according to an embodiment of the present invention may determine the location of the user of the user terminal 200. In addition, the manager terminal 100 may provide advertisements based on the user's location. At this time, the manager terminal 100 may provide advertisements by transmitting data stored therein. At this time, the data for reproducing the transmitted advertisements may be images, voices, or links for reproducing advertisements. Meanwhile, the manager terminal 100 may instruct an advertisement providing server (not shown) separately disposed outside to provide advertisement to the user terminal 200.

Meanwhile, according to an embodiment of the present invention, the manager terminal 100 may detect whether the user terminal 200 performs a mission event for the user, or may provide advertisements based on whether the detected mission event is performed. Meanwhile, the administrator terminal 100 may determine the location of the user of the user terminal 200 and provide an advertisement corresponding to the location of the user.

The administrator terminal 100 according to an embodiment of the present invention may provide advertisement data to the user terminal 200 in response to a call connection request from the user terminal 200.

In the manager terminal 100 according to an embodiment of the present invention, the area and advertisement data may be matched and stored in advance. The manager terminal 100 may determine a region where the user's mission event has been completed, and may determine a region where the user's mission event has been completed as the user's location. Thereafter, the administrator terminal 100 may provide advertisement to the user in a manner that provides advertisement data matching the region determined as the user's location to the user terminal 200.

Meanwhile, the administrator terminal 100 may determine the location of the user based on data received from the user terminal 200. The manager terminal 100 according to an embodiment of the present invention may determine the user's location based on whether the user terminal 200 performs a mission event.

According to an embodiment of the present invention, the administrator terminal 100 may receive image data captured by the user from the user terminal 200. The administrator terminal 100 according to an embodiment of the present invention may determine the location of the user terminal 200 based on the image data transmitted by the user terminal 200. In addition, the manager terminal 100 may determine whether to perform a user's mission event based on the received image data.

According to an embodiment of the present invention, the user may perform a mission event using the user terminal 200. Meanwhile, the user may communicate with the administrator terminal 100 by entering a preset telephone number in the user terminal 200.

On the other hand, each terminal (100, 200) according to an embodiment of the present invention is connected to a remote server through a network (N), or a computer or portable terminal, television, wearable device (Wearable Device) that can be connected to other terminals and servers ).

For example, each of these terminals 100 and 200 includes a laptop equipped with a web browser, a desktop, a laptop, and the like, and the portable terminal has, for example, portability and mobility. As a guaranteed wireless communication device, PCS (Personal Communication System), PDC (Personal Digital Cellular), PHS (Personal Handyphone System), PDA (Personal Digital Assistant), GSM (Global System for Mobile communications), IMT (International Mobile Telecommunication) -2000, Code Division Multiple Access (CDMA) -2000, W-Code Division Multiple Access (W-CDMA), Wireless Broadband Internet (Wibro), Smart Phone, Mobile Worldwide Interoperability for Microwave Access (WiMAX), etc. It may include all the same types of handheld-based wireless communication devices.

Of course, furthermore, it is natural that each of the terminals 100 and 200 can be applied by extending the range of the terminal according to the present invention to a desktop computer, a laptop computer, an Internet TV, or the like.

As described above, the user terminal 200 may have various forms, but according to an exemplary embodiment, it is preferable that it is a mobile terminal.

Meanwhile, the administrator terminal 100 according to an embodiment of the present invention is a computer that exchanges data with a remote terminal or another server through a network N, and serves as a service provider providing advertisements to the user terminal 200. do. The administrator terminal 100 does not necessarily mean one server that is physically separated, but may be a group of servers including a plurality of servers or a server program module installed in one server.

Meanwhile, hereinafter, the manager terminal 100 according to an embodiment of the present invention will be described as an advertisement providing device.

In the advertisement providing apparatus 100 according to the present invention, an application program for providing advertisement to a user may be installed. The application program may be a dedicated application program for the purpose of providing advertisements written to provide advertisements according to the advertisement providing method according to an embodiment of the present invention.

2 is a block diagram showing the configuration of the manager terminal 100 according to an embodiment of the present invention.

Referring to FIG. 2, the manager terminal 100 includes a communication unit 110, a control unit 120, and a storage unit 130. However, the components shown in FIG. 2 are not essential, and the manager terminal 100 having more or fewer components may be implemented.

Hereinafter, each configuration of the manager terminal 100 according to an embodiment of the present invention will be described with reference to FIG. 2.

The communication unit 110 according to an embodiment of the present invention communicates with the user terminal 200 through the network N. In particular, according to an embodiment of the present invention, the communication unit 110 may communicate with the user terminal 200 through a preset telephone number.

The communication unit 110 may receive identification information for the user from the user terminal 200.

The communication unit 110 according to an embodiment of the present invention may transmit game data to the user terminal 200.

The communication unit 110 according to an embodiment of the present invention may receive information about a series of operation states and operation results that occur during the function of the user terminal 200.

Also, the communication unit 110 may transmit control data for controlling the progress of the game performed in the user terminal 200 based on the user input input to the user terminal 200. Also, the communication unit 110 may receive data regarding game progress from the user terminal 200.

According to an embodiment of the present invention, the communication unit 110 may periodically or irregularly receive data regarding game progress from the user terminal 200. At this time, the data related to the game progress may include data regarding the degree of game performance of the game player and whether or not an in-game event is performed.

The communication unit 110 according to an embodiment of the present invention may receive data that is the basis for determining whether to perform a specific event from the user terminal 200. At this time, data that is the basis for determining whether or not to perform a specific event may include at least one of voice, image, text, and video.

The communication unit 110 according to an embodiment of the present invention may transmit advertisement data to the user terminal 200.

The communication unit 110 according to an embodiment of the present invention may receive log information for the user terminal 200. Here, the log information is the type of user device according to the advertisement information request, advertisement information exposure, advertisement information click, communication company, browser used (or access browser), communication method (or access method) (for example, 3G, LTE, Wi-Fi, etc.) Includes), OS type (for example, Android, IOS, etc.), OS version, launched app or web, media category information (for example, game app, shopping app, etc.).

The control unit 120 according to an embodiment of the present invention may control the overall operation of the manager terminal 100 according to the embodiment of the present invention.

The controller 120 according to an embodiment of the present invention may provide advertisements to the user terminal 200. The control unit 120 may provide advertisements in a manner of transmitting pre-stored advertisement data to the storage unit 130, and a separately provided advertisement server (not shown) instructs the user terminal 200 to provide advertisements. You can also provide advertisements.

On the other hand, the control unit 120 is at least one processor including a central processing unit (CPU) / micro processing unit (MPU) and at least one memory loading data (eg, registers and / or RAM) loaded with data. (Random Access Memory)) and a processor (BUS) that inputs and outputs one or more data to and from the memory. In addition, it may be made by including a predetermined program routine (Routine) or program data loaded into the execution memory from a predetermined recording medium to perform a software-defined function (eg, advertisement data output function) and processed by a processor. have.

The control unit 120 according to an embodiment of the present invention may determine whether the user terminal 200 performs a user's mission event. At this time, the control unit 120 may determine whether to perform the mission event based on the data provided by the user terminal 200. In addition, the controller 120 may provide an advertisement based on whether or not a mission event is performed. The controller 120 according to an embodiment of the present invention may provide an advertisement based on the type of the mission event performed, the number of times the mission event is performed, or the execution time of the mission event.

The controller 120 according to an embodiment of the present invention may determine the location of the user of the user terminal 200 based on whether the user performs a mission event. The mission event according to an embodiment of the present invention may be a region-based event performed by a user of the user terminal 200 directly in a specific region. For example, the mission event may be, for example, a user photographing a landmark in a specific area, or input a text written in a specific place into the user terminal 200.

Accordingly, when determining that the user has performed the mission event, the controller 120 may determine the region where the mission event has been performed, that is, the region associated with the mission event as the user's location. For example, if the mission event is to photograph Seokguram, the user may take a picture of Seokguram and transmit it, and the controller 120 may determine the user's location near Gyeongju or Seokguram.

The controller 120 according to an embodiment of the present invention may provide an advertisement based on the determined location of the user. The controller 120 according to an embodiment of the present invention may provide an advertisement related to the determined location of the user. For example, if it is determined that the user is in Gyeongju, an advertisement for a restaurant located in Gyeongju may be provided.

In order to perform the above-described process, the controller 120 may perform a role of collecting one or more advertisement data and classifying and managing them according to a predefined format. In addition, when the current location information is received from the user terminal 200, the controller 120 may perform a process of extracting suitable advertisement data based on this and transmitting the extracted advertisement data to the corresponding user terminal 200.

According to an embodiment of the present invention, advertisements related to a specific region and the corresponding region may be matched and stored in advance. For example, the controller 120 may match the advertisement data with a specific location at the time the advertisement data is stored. The controller 120 according to an embodiment of the present invention may provide an advertisement related to the user's location by providing an advertisement matched with the determined user's location.

The controller 120 according to an embodiment of the present invention may provide an advertisement for an advertiser within a predetermined distance from the determined user's location. Meanwhile, a location for each advertiser may be pre-stored.

The control unit 120 according to an embodiment of the present invention notifies the advertisement server (not shown) of the determined user's location, and the advertisement of the advertiser for a location at a predetermined distance from the user's location to the user terminal 200 You may be asked to provide.

The controller 120 according to an embodiment of the present invention may identify the user based on the received identification information of the user. Meanwhile, the controller 120 according to an embodiment of the present invention may match and store the identification information of the user and the progress of the user's game. When the user connects again after the game is stopped, the controller 120 may determine the degree to which the user has played the game based on the user's identification information. Meanwhile, the controller 120 may match and store the received identification information of the user and the history of performing the mission event.

The control unit 120 according to an embodiment of the present invention may provide an advertisement in a telephone call method. When a predetermined telephone number is input to the user terminal 200 and the user terminal 200 and the communication unit 110 communicate, the control unit 120 may provide an advertisement to the user terminal 200 connected through the phone number. . At this time, the control unit 120 may provide an advertisement in the form of voice. At this time, the communication unit 110 may receive identification information about the user at the same time or at the same time from the user terminal 200 communicated with the phone. In this case, the control unit 120 may check the user's mission event execution history based on the received identification information.

The present invention provides advertisements based on a user's mission event execution history, not a phone number, so that various advertisements can be provided by a single phone number. Therefore, according to the present invention, it is possible to eliminate the inconvenience of making as many phone numbers as the number of advertisements provided.

The control unit 120 according to an embodiment of the present invention may check the communication time with the user terminal 200. The control unit 120 may measure how long the communication time with the user terminal 200 has passed from the execution time of the previous mission event. At this time, the communication method between the user terminal 200 and the communication unit 110 may be a telephone communication.

Meanwhile, when the communication time with the user terminal 200 is within a preset range from the execution time of the previous mission event, the controller 120 may provide an advertisement associated with the region where the previous mission event was performed. For example, if the place where the user performed the previous mission event is Pocheon, and the user terminal 200 communicates with the communication unit 110 within a predetermined time, the control unit 120 is associated with the fortune in the user terminal 200 Advertising can be provided.

On the other hand, when the communication time with the user terminal 200 exceeds a preset range from the execution time of the previous mission event, the controller 120 displays an advertisement associated with the region where the user performed the most region-based event. Can provide. For example, if the place where the user performed the mission event immediately before is Pocheon, and the user performs the most mission event in Jamsil, the control unit 120 may provide advertisements associated with the Jamsil to the user terminal 200 have.

The controller 120 according to an embodiment of the present invention may determine that the user has left the region where the mission event has been performed after a predetermined time has elapsed since the previous mission event was performed. In this case, the controller 120 may determine the region where the user performed the most mission events as the user's current location and provide advertisements in the region. This is because there is a high probability that the location where the most mission events have been performed has a user probability. That is, the region where the user has performed most of the mission event is a place where the user can easily perform a mission event because the user can easily visit or be close to the user's place of residence.

The controller 120 according to an embodiment of the present invention may determine whether or not a user performs a mission event. At this time, the control unit 120 may determine whether to perform the mission event based on the data received from the user terminal 200. At this time, the data that is the basis for determining whether to perform the mission event may be image data.

Meanwhile, the controller 120 according to an embodiment of the present invention may determine whether the received image data is authentic. The present invention can prevent a user from performing a mission event through an image downloaded from the Internet through this process.

The controller 120 according to an embodiment of the present invention may determine whether to perform a mission event by comparing the image data received from the user terminal 200 and the pre-stored image data by the communication unit 110.

In addition, the control unit 120 according to an embodiment of the present invention may determine whether to perform the mission event based on whether the image data received from the user terminal 200 includes a specific object referred to in the mission event.

Meanwhile, the control unit 120 according to an embodiment of the present invention may determine whether to perform a mission event based on whether the received image data and the previously stored image are identical.

On the other hand, the controller 120 according to an embodiment of the present invention may determine whether to perform a mission event based on whether the shooting object included in the received image data is the same as the image of the shooting object included in the previously stored image. have.

According to an embodiment of the present invention, the photographing target may be a landmark of a specific region.

For example, if the mission event is to shoot and transmit a unique landmark of Gyeongju, for example, Cheomseongdae, the controller 120 is based on whether the Cheomseongdae image is included in the image data transmitted by the user terminal 200. Therefore, it may be determined whether or not the mission event is performed.

In addition, according to an embodiment of the present invention, the controller 120 may determine whether the mission event is performed based on whether the received image data has the same shape as the Cheomseongdae and the stored Cheomseongdae.

In order to improve the accuracy of the determination, the controller 120 may provide a clear guideline in providing a mission event. For example, it can be provided in a mission event, including a shooting location, such as taking a specific landmark in front of a cover seat at a few exits of a subway station.

In order to improve the accuracy of determining whether the received image data is authentic, the control unit 120 performs a mission event based on whether an arrangement angle of a landmark included in the received image data, that is, a slope is within a predetermined range, or not You can also judge At this time, the control unit 120 may preferentially determine whether or not the received image data includes a shooting target indicated by the mission event.

The storage unit 130 according to an embodiment of the present invention may store various data input / output from the advertisement providing device 100.

In addition, a program for the operation of the advertisement providing device 100 may be stored in the storage unit 130.

Meanwhile, the advertisement data may be stored in the storage unit 130. Each advertisement data according to an embodiment of the present invention may be stored matching a specific region.

Meanwhile, the storage unit 130 may store identification information for identifying a user, or data related to a user's mission event execution history.

The storage unit 130 of the present invention may be a storage located in the advertisement providing device 100 or may be configured to be located outside the advertisement providing device 100.

On the other hand, the storage unit 130 is a flash memory (flash memory), hard disk (hard disk), multimedia card micro (multimedia card micro) type of memory (for example, SD or XD memory, etc.), RAM (RAM), ROM ( ROM) and the like.

Next, an advertisement providing method using an advertisement providing apparatus according to an embodiment of the present invention described above will be described with reference to FIGS. 3 to 7.

The advertisement providing apparatus and the method for providing advertisement using the advertisement providing apparatus according to the embodiment shown in FIGS. 3 to 5 include steps that are processed in time series in the advertisement providing apparatus 100 illustrated in FIG. 2. Therefore, even if the contents are omitted below, the contents described above with respect to the advertisement providing apparatus 100 illustrated in FIG. 2 may also be applied to the advertisement providing method according to the embodiments illustrated in FIGS. 3 to 5.

3 to 5 are flowcharts illustrating a method of providing advertisements according to an embodiment of the present invention.

6 to 7 are reference diagrams for explaining a method for providing advertisements according to an embodiment of the present invention.

First, an advertisement providing method according to an embodiment of the present invention will be described with reference to FIG. 3.

The controller 120 checks the user terminal 200 to perform the mission event of the user (S310).

The controller 120 according to an embodiment of the present invention may determine whether or not a user performs a mission event. At this time, the control unit 120 may determine whether to perform the mission event based on the data received from the user terminal 200. At this time, the data that is the basis for determining whether to perform the mission event may be image data.

Referring to FIG. 4, a method of determining whether or not a mission event is performed using image data, the controller 120 confirms reception of the image data from the user terminal 200 (S312).

The control unit 120 determines whether the received image data is authentic (S314), and if the received image data is authentic, confirms the performance of the mission event (S316).

Meanwhile, the controller 120 according to an embodiment of the present invention may determine whether the received image data is authentic. The present invention can prevent a user from performing a mission event through an image downloaded from the Internet through this process.

The controller 120 according to an embodiment of the present invention may determine whether to perform a mission event by comparing the image data received from the user terminal 200 and the pre-stored image data by the communication unit 110.

In addition, the control unit 120 according to an embodiment of the present invention may determine whether to perform the mission event based on whether the specific object indicated by the mission event is included in the image data received from the user terminal 200.

Meanwhile, the controller 120 according to an embodiment of the present invention may determine whether to perform a mission event based on whether the received image data and the previously stored image are identical.

For example, if the mission event is to shoot and transmit a unique landmark of Gyeongju, for example, Cheomseongdae, the controller 120 is based on whether the Cheomseongdae image is included in the image data transmitted by the user terminal 200. Therefore, it may be determined whether or not the mission event is performed. In addition, according to an embodiment of the present invention, the controller 120 may determine whether the mission event is performed based on whether the received image data has the same shape as the Cheomseongdae and the stored Cheomseongdae.

In order to improve the accuracy of the determination, the controller 120 may provide a clear guideline in providing a mission event. For example, the controller 120 may present shooting conditions in providing a mission event. For example, the control unit 120 may extend to a focus position of a shooting target such as a shooting position such as to shoot a specific landmark in front of a cover seat at a few exits of a subway station, or to focus and shoot at the top of the landmark. It can be presented as part of a mission event.

FIG. 6 according to an embodiment of the present invention shows that a user photographs a landmark at a specific location according to the content of a mission event.

As shown in FIG. 6, the mission event according to an embodiment of the present invention may be to target a landmark at a specific location.

In order to improve the accuracy of determining whether the received image data is authentic, the control unit 120 determines whether to perform a mission event based on whether the arrangement angle of the shooting target included in the received image data is within a predetermined range. It might be. At this time, the control unit 120 may preferentially determine whether or not the received image data includes a shooting target indicated by the mission event. In other words, the control unit 120 may consider the arrangement angle of the photographing object on the image data only when the photographed object indicated by the mission event is included in the received image data.

FIG. 7 according to an embodiment of the present invention shows that the arrangement angle of each landmark included in each image is different.

“A” is an image taken according to the mission event.

“I” is an image shot without following the instructions of the mission event.

When comparing “A” and “B” in FIG. 7, even if the same object is photographed, the shape of the photographed object included in the image may be very different according to the photographing position and the focus position. In addition, the arrangement angle of the photographing object included in the image may also be different.

In FIG. 7, “a” shows a state in which a shooting object is erected, and “B” shows a state in which a shooting object is inclined backward.

According to an embodiment of the present invention, when a specific photographing object is photographed at a specific location, the storage unit 130 may store an image. In addition, when the specific photographing target is photographed at a specific location, the storage unit 130 may prestore information about an angle at which the particular photographing target is disposed on the acquired image.

The control unit 130 according to an embodiment of the present invention may measure how inclined the photographing object included in the image is from a predetermined reference. In this case, the predetermined criterion may be another object included in the image. For example, if a plurality of buildings are included in an image, and one building is an object to be photographed, it may be measured to what extent the object on the image is inclined from a building other than the object.

In addition, the control unit 130 according to an embodiment of the present invention may measure the degree of inclination from one side of the image (one side when the image is displayed).

In addition, the control unit 130 according to an embodiment of the present invention may measure a slope from a point of the outermost portion of the lowermost portion of an image photographing object to a specific point of the uppermost portion. At this time, a specific point at the top end may be a middle point, or may be a designation of the outermost part. Referring to FIG. 7, inclination from a point in the leftmost outermost portion of the lowermost portion of the shooting target in "A" to a center point in the uppermost portion in "B" is the uppermost portion from a point in the left outermost portion of the lowermost portion of the shooting target in "B" You can see that the slope to the center point is steeper. If the image of “A” is an image required to perform a mission event, the storage unit 130 may previously store the slope of the photographing object of “A”. The controller 120 may measure how much the inclination of the photographing object of “B” is inclined than the inclination of the photographing object of “A” stored, and determine whether it is included in a preset range. The controller 130 may determine that the mission event has not been performed when the inclination of the photographing target of “B” exceeds a preset range.

Referring again to FIG. 3, a method for providing advertisement according to an embodiment of the present invention will be described.

The controller 120 then determines whether the user terminal 200 and the communication unit 110 communicate (S320), and when the communication unit 110 communicates with the user terminal 200, advertises the advertisement to the user terminal 200. It can be provided (S330).

Referring to S330 according to another embodiment of the present invention with reference to Figure 5, the controller 120 checks the communication time with the user terminal 200 (S332).

The control unit 120 determines whether the communication time with the user terminal 200 exceeds a preset range from the previous mission event execution time (S334).

The control unit 120 may measure how long the communication time with the user terminal 200 has passed from the execution time of the previous mission event. At this time, the communication method between the user terminal 200 and the communication unit 110 may be a telephone communication.

If the communication time is within a preset range from the previous mission event execution time, the controller 120 provides an advertisement associated with the region where the previous mission event was performed to the user terminal 200 (S336). For example, if the place where the user performed the previous mission event is Pocheon, and the user terminal 200 communicates with the communication unit 110 within a predetermined time, the control unit 120 is associated with the fortune in the user terminal 200 Advertising can be provided.

If the communication time exceeds a preset range from the previous mission event execution time, the controller 120 provides the user terminal 200 with advertisements associated with the region where the user performed the most region-based event (S338).

For example, if the place where the user performed the mission event immediately before is Pocheon, and the user performs the most mission event in Jamsil, the control unit 120 may provide advertisements associated with the Jamsil to the user terminal 200 have.

The advertisement providing method according to the embodiments described with reference to FIGS. 3 to 5 may also be implemented in the form of a recording medium including instructions executable by a computer, such as a program module executed by a computer. Computer readable media can be any available media that can be accessed by a computer and includes both volatile and nonvolatile media, removable and non-removable media. In addition, computer-readable media may include both computer storage media and communication media. Computer storage media includes both volatile and nonvolatile, removable and non-removable media implemented in any method or technology for storage of information such as computer readable instructions, data structures, program modules or other data. Communication media typically include computer readable instructions, data structures, program modules, or other data in a modulated data signal such as a carrier wave, or other transport mechanism, and includes any information delivery media.

In addition, the advertisement providing method according to an embodiment of the present invention may be implemented as a computer program (or computer program product) including instructions executable by a computer. A computer program includes programmable machine instructions processed by a processor and can be implemented in a high-level programming language, object-oriented programming language, assembly language, or machine language. have. In addition, the computer program may be recorded on a tangible computer-readable recording medium (eg, memory, hard disk, magnetic / optical medium, or solid-state drive (SSD), etc.).

Therefore, the advertisement providing method according to an embodiment of the present invention may be implemented by executing the computer program as described above by the computing device. The computing device may include at least some of a processor, a memory, a storage device, a high-speed interface connected to the memory and a high-speed expansion port, and a low-speed interface connected to the low-speed bus and the storage device. Each of these components is connected to each other using various buses, and can be mounted on a common motherboard or mounted in other suitable ways.

Here, the processor is capable of processing instructions within the computing device, such as to display graphical information for providing a graphical user interface (GUI) on an external input or output device, such as a display connected to a high-speed interface. Examples are commands stored in memory or storage devices. In other embodiments, multiple processors and / or multiple buses may be used in conjunction with multiple memories and memory types as appropriate. Also, the processor may be implemented as a chipset formed by chips including a plurality of independent analog and / or digital processors.

In addition, the memory stores information within the computing device. In one example, the memory may consist of volatile memory units or a collection thereof. As another example, the memory may consist of non-volatile memory units or a collection thereof. The memory may also be other types of computer readable media, such as magnetic or optical disks.

Also, the storage device may provide a large storage space to the computing device. The storage device may be a computer-readable medium or a configuration including such a medium, and may include, for example, devices within a storage area network (SAN) or other configurations, and may include floppy disk devices, hard disk devices, optical disk devices, Or a tape device, flash memory, or other similar semiconductor memory device or device array.

The above description of the present invention is for illustration only, and those skilled in the art to which the present invention pertains can understand that the present invention can be easily modified into other specific forms without changing the technical spirit or essential features of the present invention. will be. Therefore, it should be understood that the embodiments described above are illustrative in all respects and not restrictive. For example, each component described as a single type may be implemented in a distributed manner, and similarly, components described as distributed may be implemented in a combined form.

The scope of the present invention is indicated by the following claims rather than the above detailed description, and it should be interpreted that all changes or modified forms derived from the meaning and scope of the claims and equivalent concepts thereof are included in the scope of the present invention. do.

10: advertisement provision system
100: administrator terminal
110: communication unit
120: control unit
130: storage unit
200: User terminal

Claims (10)

Communication; And
It includes a control unit for determining whether the user performs a mission event,
The control unit,
When the communication unit communicates with the terminal of the user after the execution of the mission event is confirmed, an advertisement providing device providing an advertisement based on the mission event to the terminal. According to claim 1,
The mission event,
It is a region-based event performed by the user directly in a specific region,
The control unit,
When the performance of the mission event is confirmed, the advertisement providing apparatus determines that the user is located in the specific region and provides a pre-matched advertisement to the region where the mission event is performed. According to claim 1,
The control unit,
When the terminal communicates with the communication unit through a predetermined phone number,
The advertisement providing apparatus determines whether the user performs the mission event based on the identification information received from the terminal, and provides an advertisement based on the mission event to the terminal when the mission event is confirmed. According to claim 2,
The control unit,
When the communication unit communicates with the terminal within a preset time from a time point at which the mission event is performed, an advertisement providing device providing an advertisement based on the mission event to the terminal. According to claim 2,
The control unit,
When the preset time exceeds the time from the execution of the mission event, the communication unit communicates with the terminal,
An advertisement providing device that provides a pre-matched advertisement to a region where the user has performed the most region-based event. According to claim 1,
The communication unit,
Receiving image data from the terminal,
The control unit,
The advertisement providing apparatus determines whether to perform the mission event by comparing a target image included in the image data with a predetermined image. The method of claim 6,
The control unit,
The advertisement providing apparatus determines whether or not the completion of the mission event is performed based on whether an arrangement angle of a photographing target included in an image received from the terminal is included in a preset angle range. A method for providing an advertisement by the advertisement providing device,
Determining whether a user performs a mission event; And
And when the communication of the user's terminal is confirmed after the execution of the mission event is confirmed, providing an advertisement based on the mission event to the terminal. The method of claim 8,
The mission event,
It is a region-based event performed by the user directly in a specific region,
The step of providing the advertisement,
When the performance of the mission event is confirmed, the advertisement providing method determines that the user is located in the specific region and provides a pre-matched advertisement in the region where the mission event is performed. The method of claim 8,
The step of providing the advertisement,
When the terminal makes a telephone connection through a designated telephone number, an advertisement providing method for providing an advertisement based on the mission event to the terminal.

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