WO2014189322A1 - Mileage management system using mobile device and method therefor - Google Patents

Mileage management system using mobile device and method therefor Download PDF

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Publication number
WO2014189322A1
WO2014189322A1 PCT/KR2014/004623 KR2014004623W WO2014189322A1 WO 2014189322 A1 WO2014189322 A1 WO 2014189322A1 KR 2014004623 W KR2014004623 W KR 2014004623W WO 2014189322 A1 WO2014189322 A1 WO 2014189322A1
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WIPO (PCT)
Prior art keywords
information
self
employed
terminal
customer
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PCT/KR2014/004623
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French (fr)
Korean (ko)
Inventor
엄재억
Original Assignee
(주) 예드림티피에스
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Application filed by (주) 예드림티피에스 filed Critical (주) 예드림티피에스
Priority to CN201480028277.3A priority Critical patent/CN105210095A/en
Publication of WO2014189322A1 publication Critical patent/WO2014189322A1/en

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    • G06Q50/40
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising

Definitions

  • the present invention relates to a mileage management system and method using a mobile device, and more particularly, self-employed people can use mobile mileage with increased convenience and usability rather than the conventional paper coupon, etc. in earning mileage to customers.
  • the service server integrates mobile mileage related processes such as mobile mileage account creation, earning, and customer management, while exposing self-employed discount coupons to various media such as IPTV, web, and mobile web. After receiving this discount, the customer can receive the discount coupon and use it for each self-employed person, determine whether the customer has the discount coupon, and automatically apply the discount coupon and automatically delete it after using the discount coupon.
  • discount coupon benefits to customers By granting redundancy, individual self-employed workers can induce customers to return or repurchase at a low cost without the need to manually issue mileage or discount coupons.
  • a mileage management system and method are disclosed.
  • the mileage earning medium of self-employed people is not computerized automatically.
  • self-employed people have to stamp paper cards every time customers visit the store and order coffee. It is difficult to efficiently manage the paper cards received from the company, and it is difficult for the self-employed to enjoy the effect of attracting customers to buy back.
  • the self-employed rely on direct face-to-face sales rather than sales activities based on structured data. It was more so because it tended to be.
  • Korean Laid-Open Patent Publication No. 10-2001-0000035 'mileage integrated management system and mileage integrated management method' is a database that stores the user's mileage amount and user information issued by the mileage issuer, respectively. And a plurality of mileage issuing company servers for transmitting mileage amount information for each user to the user, and receiving each mileage information from the plurality of mileage issuing server servers through wired and wireless communication means to integrate the received mileage. And, based on the integrated mileage provides a mileage integration management server that allows a user to receive a mileage service from the mileage issuer.
  • Korean Patent Publication No. 10-2001-0000035 is merely a technology that integrates the mileage paid by a number of mileage issuers, and easily issues or uses the mileage using a mobile device, or uses various media. It was not a technology that could maximize the customer attraction effect by combining discount coupons issued through mobile mileage.
  • the problem to be solved by the present invention is to overcome the above problems, the self-employed in the process of earning the mileage to the customer using a mobile mileage, but not a conventional paper coupon, etc. service process related to mobile mileage account allocation, earning, use, etc. Servers can be integrated to increase the simplicity and usability of using mobile mileage, and to help individual self-employed customers manage customers to revisit or repurchase customers with simple procedures and low cost.
  • the problem to be solved by the present invention is to overcome the above problems, by exposing the mobile discount coupon produced and applied by the self-employed under certain issuance conditions to various media such as IPTV, web, mobile web, customers report this If you order a product by telephone or visit a self-employed store without having to present a discount coupon after receiving a discount coupon, you can automatically search for and apply a mobile discount coupon by searching phone number matching. By allowing them to be used by self-employed workers, the discount coupon benefits are duplicated to customers, thereby maximizing customer incentives.
  • the present invention relates to a mileage management system using a mobile device, wherein the self-employed account registration application information is transmitted to the service server, and the first and second product order information from the customer terminal made through the IPTV terminal is transmitted through the service server.
  • Self-employed terminal for transmitting the mileage management web page URL to the customer terminal;
  • the discount approval information is transmitted to the self-employed terminal, the second product order information is received from the self-employed terminal, and the customer mileage account for each telephone number of the customer terminal is determined.
  • Create a customer mileage account Send information, customer mileage account renewal information and customer mileage account URL information to the customer terminal, generate mileage management service homepage and mobile homepage for each self-employed person, manage mileage for each customer terminal in mileage management service homepage and mobile homepage for self-employed person
  • a service server generating a web page
  • An IPTV server for receiving first and second goods order information from the server and transmitting the received first and second goods order information to the service server; Receive and expose self-employed account registration information from the IPTV server, receive discount coupon selection information and the customer terminal phone number information from the customer terminal, transmit the received information to the IPTV server, and first and second products from
  • An IPTV terminal that receives order information and transmits it to the IPTV server; And a customer terminal for transmitting discount coupon selection information and phone number information to the IPTV terminal, and transmitting first and second product order information for a specific self-employed person to the IPTV terminal.
  • the self-employed terminal includes a function of transmitting the mileage management service homepage URL provided by the service server on a regular or occasional basis and the mileage management web page URL for each customer terminal in the mobile homepage for each self-employed to the customer terminal. do.
  • the service server may include storing and updating customer information for each self-employed person according to a specific classification standard, and transmitting the customer information for each self-employed person to each self-employed terminal.
  • the service server the home page information receiving means for receiving the mobile home page generation related information for each self-employed from the self-employed terminal;
  • a homepage generating means for generating a mileage management service homepage and a mobile homepage for each self-employed person, generating a mileage management webpage for each customer terminal in a mileage management service homepage and a mobile homepage for each self-employed person, and generating a QR (Quick Response) code;
  • Notification means for transmitting information related to the mobile homepage for each self-employed person to the self-employed terminal;
  • interlocking means for registering to the SNS account of the self-employed terminal by transmitting an interlocking request to a separate SNS server for the new bulletin board comment information of the mobile homepage for each self-employed.
  • the present invention relates to a mileage management method using a mobile device, (A) the service server receives the self-employment account registration application information from the self-employed terminal, registers the self-employed account, and receives the mobile home page creation related information from the self-employed terminal And generating a mileage management service homepage and a mobile homepage for each self-employed person.
  • the service server by transmitting the self-employed account registration information to the IPTV server so that the self-employed information can be exposed in the IPTV terminal;
  • C receiving, by the service server, discount coupon selection information and customer terminal phone number information from the IPTV server, and transmitting a discount coupon to the customer terminal;
  • D receiving, by the service server, first product order information through the IPTV terminal through the IPTV server, and receiving first product order telephone information through the self-employed terminal from the self-employed terminal;
  • the service server checks whether the customer terminal phone number included in the first product order information or the first product order phone information is a phone number to which a discount coupon has been previously transmitted; Transmitting discount approval information to the self-employed terminal;
  • F receiving, by the service server, second product order information through the IPTV terminal, and receiving second product order telephone information through the self-employed terminal;
  • G the service server newly creating or updating a customer mileage account for each customer terminal phone number included in the second product order information or the second product order phone information.
  • the service server At this time, the step (G), (G1) the service server generates a mileage management web page for each customer terminal in the mileage management service homepage and mobile homepage for each self-employed, customer mileage account creation information, customer mileage account And transmitting the update information and the customer mileage account URL information to the customer terminal.
  • the service server stores and updates the customer information for each self-employed person, classifies the customer information for each self-employed person according to a specific classification criteria, and then classifies the customer information to the self-employed terminal. Transmitting; characterized in that it further comprises.
  • the self-employed mileage by the individual self-employed by the service server to perform the mileage management by integrating the mileage management while the convenience and usability of mobile mileage can be used instead of conventional paper coupons in earning mileage to customers
  • the automated process without unnecessary trouble such as issuing, distributing, checking, and accumulating, it is effective to increase the customer management effect that induces the customer's re-visit or repurchase at low cost.
  • the discount coupons applied by the self-employed to the various media such as IPTV, web, mobile web, and the like can be used by the self-employed after receiving the discount coupons for customers to see them, thereby providing discount coupon benefits to customers.
  • the self-employed After receiving the discount coupons for customers to see them, thereby providing discount coupon benefits to customers.
  • 1 is an overall configuration of a mileage management system using a mobile device according to an embodiment of the present invention.
  • FIG. 2 is a detailed configuration of the homepage management means according to an embodiment of the present invention.
  • FIG. 3 is an overall flowchart of a mileage management method using a mobile device according to an embodiment of the present invention.
  • FIG. 1 is an overall configuration diagram of a mileage management system using a mobile device according to a preferred embodiment of the present invention
  • Figure 2 is a detailed configuration of the homepage management means according to a preferred embodiment of the present invention.
  • the mileage management system using a mobile device is a self-employed terminal 100, service server 200, IPTV server 300, IPTV terminal 400 and the customer terminal 500.
  • Self-employed terminal 100 is a terminal of the self-employed using the mileage management service according to a preferred embodiment of the present invention, and transmits the self-employed account registration application information to the service server 200, IPTV terminal 400, PC, web, mobile Receives the goods order from the customer terminal 500 via the web, etc. via the service server 200, receives the goods order phone call from the customer terminal 500, the product order telephone information to the service server 200
  • the electronic device may transmit the customer mileage management service homepage URL or the mileage management web page URL in the mobile homepage provided by the service server 200 to the customer terminal 500, and may include a self-employed database.
  • Self-employed terminal 100 may be set to a variety of terminals, such as landline phone, POS terminal, PC, smart phone, but will be described below as assumed to be a landline phone, the landline phone is a software that stores customer information or classified by various classification criteria It can be embedded, can be connected to the service server 200, the customer terminal 500 through the wired and wireless Internet network, and can be provided with a number of buttons used for direct entry of the customer terminal 500 phone number. .
  • the landline phone is a software that stores customer information or classified by various classification criteria It can be embedded, can be connected to the service server 200, the customer terminal 500 through the wired and wireless Internet network, and can be provided with a number of buttons used for direct entry of the customer terminal 500 phone number.
  • the self-employed terminal 100 when receiving various information or notifications from the service server 200, the IPTV server 300, the IPTV terminal 400 or the customer terminal 500, SMS, LMS
  • the self-employed terminal 100 is not a landline telephone, but an internet telephone, a POS terminal, a PC or a smart phone, but does not exclude the case of a landline telephone.
  • the self-employed database may store customer information.
  • the customer information may include purchase frequency, type, amount, and timing information per customer telephone number.
  • the customer information may be classified and stored or updated and stored according to such classification criteria. .
  • the self-employed person may utilize customer information stored in the self-employed terminal 100 for promotional purposes, and in particular, the self-employed terminal 100 provides a service provided by the service server 200 regularly or from time to time in order to induce re-visit and repurchase of the customer.
  • the mileage management service homepage URL or the mileage management webpage URL in the mobile homepage for each self-employed person may be transmitted to any customer in the form of SMS or MMS.
  • the self-employed person checks the information such as which customer has been issued a discount coupon by which path and which order and payment through the self-employed terminal 100 at any time.
  • this information can be used as basic information for store operations.
  • the service server 200 is a server of a company that provides a mileage management service according to the present invention, account management means 210, public relations means 220, discount coupon management means 230, mileage management means 240 , Customer management means 250 and homepage management means 260.
  • the account management means 210 receives the self-employed account registration application information from the self-employed terminal 100 to register and manage the self-employed account.
  • the self-employed account registration application information received from the self-employed terminal 100 by the account management unit 210 includes basic information on self-employed business, discount coupon registration information, mileage application information, mileage regulation, fixed-term conditions, and the like. Information and the like.
  • the discount coupon management means 230 may process the initial discount coupon registration, discount coupon renewal, etc.
  • the mileage management means 240 is the first customer mileage account creation, mileage accumulation, use, deletion, redeposit, etc. It can be processed and renewed, and in particular, discount coupon management and mileage management can be performed according to the type required by each self-employed person.
  • the promotion means 220 transmits the self-employed account registration information to the IPTV server 300 so that the self-employed information can be exposed to potential customers in the IPTV terminal 400.
  • the self-employed information exposed by the IPTV terminal 400 may include basic self-employed information, detailed information on discount coupons, detailed information on mileage, and the like, and an exposure method may adopt a method suitable for IPTV such as banner advertising.
  • the IPTV server 300 and the IPTV terminal 400 are assumed as the exposure medium, but the present invention is not limited thereto, and additionally or alternatively, a separate web server or a mobile web server may be used. Of course, it can be configured to be exposed to potential customers through the web or mobile web provided.
  • the discount coupon management means 230 receives the customer's discount coupon selection information and customer terminal 500 phone number information from the IPTV server 300, and transmits the discount coupon to the customer terminal 500, IPTV terminal (400), receives the customer's product order information via the web or mobile web through the IPTV server 300 or a separate web server, and the customer's product order telephone information through the self-employed terminal 100 (self-employed terminal 100) Received from, the customer terminal 500 included in the product order information or product order telephone information of the customer checks whether the discount coupon has been previously sent to the phone number, and if the phone number previously sent discount approval information If it is not transmitted to the self-employed terminal (100) and the phone number is not already transmitted to the discount disapproval information to the self-employed terminal (100), discount coupon application information, discount coupon use information of the customer terminal (500) The god.
  • the discount coupon transmitted by the discount coupon management means 230 to the customer terminal 500 may be in the form of a barcode, a random number, and the like composed of an image, and may be a discount coupon on a mobile rather than a paper coupon.
  • the discount coupon management means 230 of the service server 200 transmits the discount coupon selected by the customer to the corresponding customer terminal 500 using the telephone number described by the customer.
  • the telephone number of the customer Since the customer who received the discount coupon calls the self-employed terminal 100 installed in the store of the self-employed, or places an order on the mobile homepage assigned to the self-employed, the telephone number of the customer has already been given the discount coupon. If you apply a discount automatically updates the discount coupon usage information, even if the customer actually visits the store to order the product, the customer or self-employed directly enter the customer's phone number on the self-employed terminal (100) And this phone number may be confirmed by having to be transmitted to the service server 200 for confirmation.
  • a customer can click on a banner advertisement of a self-employed person on the IPTV screen, select a discount coupon download menu, etc., and then enter his / her phone number to receive a discount coupon on his / her own terminal. If the web, mobile web, etc. other than 400 is applied, the customer simply accesses the web or mobile web with a QR code such as printed flyers, banners, business cards, etc. Can be transmitted.
  • a QR code such as printed flyers, banners, business cards, etc.
  • the mileage management means 240 receives the customer's product order information from the self-employed terminal 100 to create a customer mileage account for each customer terminal 500 phone number included in the customer's product order information or the customer's mileage account Renew mileage
  • the mileage management means 240 after receiving the customer's order information from the self-employed terminal 100, if the customer terminal 500 phone number included in the customer's order information is already a phone number for which the customer mileage account is already generated Instead of creating a new customer mileage account, the mileage of the previously created customer mileage account is renewed, and a new customer mileage account is created if the customer mileage account is not a phone number.
  • a customer may apply for product orders through the IPTV terminal 400, a mobile homepage of the self-employed, or apply for a product order with the self-employed terminal 100 installed in the store of the self-employed, or directly visit the store of the self-employed to order the product Or, when you make a payment, create a customer mileage account for your phone number.
  • the customer management means 250 converts the customer mileage account creation information, the customer mileage renewal information, and the customer mileage account URL information into the form of SMS or MMS. In real time to the customer terminal 500 to be transmitted.
  • the customer management means 250 stores the customer information, and if the customer information is updated, it can be updated and stored, and the customer information can be classified and stored according to various classification criteria. , Purchase method information and the like.
  • the customer information is classified by various classification criteria, such as by self-employed, by region, by time, by amount, and the customer management means 250 transmits the customer information by the classification criteria to the self-employed terminal 100 on a regular or occasional basis.
  • CRM Customer Relationship Management
  • CRM generally maximizes customer-centric resources by analyzing and integrating internal and external data related to customers. Based on this, it means a series of processes for planning, supporting, and evaluating marketing activities.
  • a self-employed person can easily operate a CRM at a low cost regardless of place, time, etc. using a mobile device.
  • the homepage management means 260 generates and manages a homepage about the mileage management service provided by the service server 200, and generates and manages a mobile homepage for each self-employed person when registering a self-employed account for the self-employed terminal 100. do.
  • the homepage management means 260 generates and manages a mileage management web page for each customer terminal 500 in a homepage and a mobile homepage for each self-employed mileage management service.
  • the homepage managing means 260 includes a homepage information receiving means 261, a homepage generating means 262, a notification means 263, and an interlocking means 264 as shown in FIG. 2.
  • the homepage information receiving means 261 receives the mobile homepage generation related information from the self-employed terminal 100 and makes it available for generation of the mobile homepage for each self-employed person.
  • the above-described self-employed account registration application information and the like may be used.
  • the self-employed basic information skin information (mobile web basic template), product or service information, bulletin board information, and the like may be used.
  • the mobile homepage generation related information is set to be received from the self-employed terminal 100, but the present invention is not limited thereto.
  • the information may be used by the home page information receiving means 261.
  • the homepage generating means 262 generates a homepage related to the mileage management service and a mobile homepage of a specific self-employed person based on the information related to the mobile homepage generation, and generates a QR (Quick Response) code. Create a mileage management web page for each customer terminal 500 in the homepage and mobile homepage of the self-employed.
  • the homepage, the mobile homepage and the mileage management web page for each customer terminal 500 of the mileage management service generated and provided by the homepage management means 260 the customer can access the mobile homepage assigned to the self-employed at any time. You can check your mileage management web page by selecting your mileage inquiry menu and entering your phone number and password.
  • the self-employed person can easily promote their products or services at low cost through the mobile homepage provided by the service server 200, and promote the mobile homepage address or QR code through various printed materials or catalogs as well as online media.
  • customers using the mileage management service according to a preferred embodiment of the present invention can simply obtain various information for ordering goods or using mileage simply by accessing the mobile homepage for each self-employed person. It becomes possible.
  • the notification means 263 transmits information related to accessing the mobile homepage to the self-employed terminal 100 on a regular or occasional basis, and particularly, sends new bulletin comment information to the self-employed terminal 100 by SMS, LMS, MMS or pushmail of an app.
  • the notification means is not limited thereto.
  • Information related to accessing the mobile homepage may include the number of visitors, returning visitors, access time, and maximum access page information.
  • the self-employed person may maintain optimal customer management even after the initial purchase based on the information related to the access to the mobile homepage. It becomes possible.
  • the interlocking means 264 may be registered in the SNS account of the self-employed terminal 100 by transmitting an interlocking request to a separate SNS server for new bulletin board comment information of the mobile homepage, in particular, information board comment information.
  • the bulletin board of the mobile homepage is composed of service bulletin board and information bulletin board.
  • the service bulletin board is a bulletin board that can register comments about purchase or use inquiry, application, reservation, etc. for products, events, contents, etc. It can be understood as a bulletin board where you can register comments about events, content, and other promotional materials.
  • the user can easily check in real time a variety of materials introduced or promoted by the self-employed on the SNS service can be used as a reference for future service selection of the self-employed.
  • interlocking means 264 may be registered in the SNS account of the customer by transmitting the interworking request to a separate SNS server when receiving the SNS interworking request from the customer terminal 500 for the new bulletin board comment information of the mobile homepage.
  • the homepage management means 260 provides a self-employment evaluation function, receives service evaluation information about a specific self-employed or mobile homepage from the customer terminal 500 and displays it on the mobile homepage assigned to the self-employed. .
  • the self-employed person may be selected by referring to the self-employed person evaluation information.
  • the IPTV server 300 is a server of the person providing the IPTV service, by receiving the self-employment account registration information from the service server 200 to transmit to the IPTV terminal 400, the self-employed information can be exposed on the IPTV terminal 400.
  • Receiving the discount coupon selection information and customer terminal 500 phone number information of the customer from the IPTV terminal 400 and transmits to the service server 200, from the customer terminal 500 through the IPTV terminal 400 Receives the goods order and transmits to the service server (200).
  • the IPTV terminal 400 is a terminal that is connected to the IPTV server 300 to provide IPTV services to the customer terminal 500, the IPTV server 300, self-employed account registration information, self-employed details, discount coupon related information, etc. Received from and exposed, the customer's discount coupon selection information and customer terminal 500 phone number information received from the customer terminal 500 and transmitted to the IPTV server 300, and receives the product order from the customer terminal 500 To the IPTV server 300.
  • the customer terminal 500 is a terminal of a customer receiving a discount coupon or mileage management service according to the present invention
  • the self-employed account registration information, self-employed details, discount coupon related information exposed through the IPTV terminal 400 Contact with, discount coupon selection information and customer terminal 500 phone number information is transmitted to the IPTV terminal 400, and the product order information for a particular self-employed to the IPTV terminal 400 or self-employed terminal 100.
  • the customer terminal 500 may be configured of various devices, and may be a smart phone, a PC, a POS terminal, an internet phone terminal interlocked with a landline phone, or the like, and may be connected to a mobile application, web or mobile web.
  • the customer checks the details of the self-employed person, information on the discount coupon, etc. exposed through the IPTV terminal 400, and applies for a discount coupon provided by a specific self-employed person by his / her own terminal (500) without any special effort. Registered or renewed discount coupons can be accepted, no need to manage a separate discount coupon.
  • the mileage can be set or renewed by each individual, and do not need separate mileage management, and own mileage managed by each self-employed person not only when ordering, booking or inquiring a product through the IPTV terminal 400.
  • the self-employed terminal ( 100) along with the customer's phone number, provide information on mileage registration or renewal, including ordering, booking and inquiring items.
  • a separate management is to be managed by being automatic mileage is set or updated without the need even to.
  • the present invention it is possible to specify orders, payments, inquiries, etc. through IPTV, telephone, store visits, web, mobile web, or applications only through mobile phones or landline telephone numbers, without unnecessary steps such as providing personal information of customers.
  • IPTV IPTV
  • the mileage promised is automatically accumulated and customers can freely and easily use the accumulated mileage in the same process, thereby maximizing the effect of re-visit or repurchase of customers compared to the conventional mileage service.
  • FIG. 3 is a flowchart illustrating a mileage management method using a mobile device according to an exemplary embodiment of the present invention.
  • the service server 200 receives the self-employment account registration application information from the self-employed terminal 100 to register the self-employed account (S10).
  • the self-employed account registration application information of step S10 may include basic self-employed business information, discount coupon registration application information, mileage application information, mileage adjustment, conditional information about the terms and conditions, mileage exhaustion plan information, and the like.
  • the service server 200 may receive the mobile homepage generation related information from the self-employed terminal 100 and generate a mileage management service homepage and a mobile homepage for each self-employed person.
  • the service server 200 transmits the self-employed account registration information to the IPTV server 300 so that the self-employed information may be exposed in the IPTV terminal 400 (S20).
  • the service server 200 receives the customer's discount coupon selection information and the customer terminal 500 phone number information from the IPTV server 300, and transmits the discount coupon to the customer terminal 500 (S30).
  • the service server 200 receives the customer's first product order information through the IPTV terminal 400 through the IPTV server 300 or the customer's first product order phone information through the self-employed terminal 100. Received from the self-employed terminal 100 (S40).
  • the service server 200 checks whether the customer terminal 500 included in the first product order information or the first product order phone information of the customer is a phone number to which the discount coupon has been previously transmitted. In the case of the transmitted phone number, the discount approval information is transmitted to the self-employed terminal 100, and if the transmission is not the previously transmitted phone number, the discount disapproval information is transmitted to the self-employed terminal 100, the discount coupon application information of the customer terminal 500, Update the discount coupon use information (S50).
  • the service server 200 receives the customer's second product order information through the IPTV terminal 400 or the mobile homepage for each self-employed person, or receives the customer's second product order phone information through the self-employed user terminal 100. (S60).
  • the service server 200 creates a new customer mileage account for each customer terminal 500 phone number included in the second product order information or the second product order phone information of the customer or renews the mileage of the customer mileage account. (S70).
  • the service server 200 may include generating a mileage management web page for each customer terminal 500 in the homepage and the mobile homepage for each self-employed person related to the mileage management service.
  • the service server 200 may include transmitting customer mileage account generation information, customer mileage account update information, and customer mileage account URL information to the customer terminal 500 in real time.
  • the service server 200 stores and updates the customer information for each self-employed and classifies the customer information for each self-employed according to a specific classification criteria, and then transmits the classified customer information to the self-employed terminal 100 periodically or occasionally ( S80).

Abstract

The present invention relates to a mileage management system using a mobile device and a method therefor. More specifically, the present invention can increase convenience and utility and minimize unnecessary personnel expenses and marketing expenses by integrated mobile mileage management in a service server for the entire process of setting, applying and updating mobile mileage and managing customers while accumulating mobile mileage, not conventional paper coupons, when an individual proprietor accumulates mileage for a customer. Further, the present invention can maximize customer service through interworking between mobile mileage and a device such as an IPTV and a smart phone. If discount coupons requested by individual proprietors are exposed to various media such as an IPTV, a web and a mobile web, customers can obtain and use the discount coupons for each individual proprietor. Accordingly, discount coupon benefits as well as mileage can be doubly offered to the customers.

Description

모바일 기기를 이용한 마일리지 관리 시스템 및 방법Mileage management system and method using mobile device
본 발명은 모바일 기기를 이용한 마일리지 관리 시스템 및 방법에 관한 것으로서, 더욱 상세하게는, 자영업자들이 고객에게 마일리지를 적립함에 있어서 종래와 같은 종이 쿠폰 등이 아닌 간편함과 활용성이 증대된 모바일 마일리지를 사용할 수 있으면서도 모바일 마일리지 계정 생성, 적립, 고객관리 등의 모바일 마일리지 관련 프로세스를 서비스서버가 통합하여 수행하며, 자영업자가 구체적인 지급 조건을 기 설정한 할인쿠폰을 IPTV, 웹, 모바일 웹 등의 다양한 매체에 노출하여 고객이 이를 보고 할인쿠폰을 지급받은 후 자영업자별로 사용할 수 있게 하고, 고객이 할인쿠폰을 보유하고 있는지 여부를 판단하며 이에 따라 자동적인 할인쿠폰 적용 및 할인쿠폰 사용 후 자동적인 삭제가 가능하도록 하여 마일리지뿐만 아니라 할인쿠폰 혜택을 고객에게 중복적으로 부여함으로써, 개별 자영업자들이 직접 수동으로 마일리지 또는 할인쿠폰을 발급해야 하는 수고 없이 간편한 절차와 저렴한 비용으로 고객의 재방문 또는 재구매 등을 유도할 수 있으며, 모바일 마일리지 누적 단계를 고객에게 자동으로 통보하고 모바일 마일리지 현황을 확인할 수 있는 웹페이지 URL 또는 자영업자의 모바일 홈페이지 URL 전송 등에 의해 고객에 대한 홍보 효과를 극대화하고, 할인쿠폰의 중복 혜택에 의해 고객 유인 효과를 더욱 향상시킬 수 있는 모바일 기기를 이용한 마일리지 관리 시스템 및 방법에 관한 것이다.The present invention relates to a mileage management system and method using a mobile device, and more particularly, self-employed people can use mobile mileage with increased convenience and usability rather than the conventional paper coupon, etc. in earning mileage to customers. The service server integrates mobile mileage related processes such as mobile mileage account creation, earning, and customer management, while exposing self-employed discount coupons to various media such as IPTV, web, and mobile web. After receiving this discount, the customer can receive the discount coupon and use it for each self-employed person, determine whether the customer has the discount coupon, and automatically apply the discount coupon and automatically delete it after using the discount coupon. As well as discount coupon benefits to customers By granting redundancy, individual self-employed workers can induce customers to return or repurchase at a low cost without the need to manually issue mileage or discount coupons. By using a mobile device that can maximize the promotion effect of customers by sending a web page URL for notifying and checking the status of mobile mileage or the mobile homepage URL of self-employed persons, and further improving the customer incentive effect by the double benefit of discount coupon. A mileage management system and method are disclosed.
일반적으로, 커피판매업, 상품배달업, 외식업, 유통업 등의 업종에 종사하는 자영업자는 고객에 대한 홍보와 재구매 유인 등을 위해서 CJ 또는 OK CASHBACK 등의 대기업과 마찬가지로 고객의 구매 빈도에 따라 정률 또는 정액 방식 등으로 마일리지를 적립하고 있다.In general, self-employed workers in the coffee sales, product delivery, food service, and retail industries, as well as large companies such as CJ or OK CASHBACK, for the purpose of promoting and incentivizing repurchase, etc. Earn miles.
그런데 이때 대기업의 경우에는 기 구축된 인프라를 충분히 활용할 수 있으므로 마일리지를 적립하는 매체로서 마그네틱 카드, 앱, 신용카드 등 다양한 수단을 채택하고 고객을 관리하고 있으나 자영업자는 비용 등의 문제로 인해 이러한 마일리지 적립 시스템을 완비하기 곤란하다.However, large companies can fully utilize the already built infrastructure, so they use various means such as magnetic cards, apps, and credit cards to manage their customers as a medium for earning mileage. Difficult to equip the system
이에 따라 아직까지도 자영업자들은 마일리지를 적립하기 위하여 수동으로 스탬프를 찍기 위한 종이 카드를 제작하여 배포하거나, 자석이나 지류 재질의 쿠폰을 제공하거나, 단순한 마그네틱 카드를 제공하고 있는 현실이다.As a result, self-employed people are still making and distributing paper cards for manually stamping to earn mileage, providing magnetic or paper material coupons, or providing simple magnetic cards.
이때 자영업자들의 마일리지 적립 매체는 전산에 의해 자동화되어 있지 않으므로 예를 들어 커피판매점의 경우 자영업자는 고객이 매장을 방문하여 커피를 주문할 때마다 일일이 종이 카드에 스탬프를 찍어 주어야 하는 불편이 있으며 고객은 다양한 매장에서 받은 종이 카드들을 효율적으로 관리하기 어려워 마일리지를 이용하기 곤란하고 자영업자의 입장에서도 고객의 재구매를 유인하는 효과를 충분히 누리기 어려운데 특히 자영업자들은 체계화된 데이터에 의존한 영업 활동보다는 직접 대면에 의한 영업에 의존하는 경향이 있으므로 더욱 그러하였다.At this time, the mileage earning medium of self-employed people is not computerized automatically. For example, in the case of coffee shops, self-employed people have to stamp paper cards every time customers visit the store and order coffee. It is difficult to efficiently manage the paper cards received from the company, and it is difficult for the self-employed to enjoy the effect of attracting customers to buy back. In particular, the self-employed rely on direct face-to-face sales rather than sales activities based on structured data. It was more so because it tended to be.
종래 마일리지와 관련한 기술의 일 예로서 한국공개특허 제10-2001-0000035호 '마일리지 통합 관리 시스템 및 마일리지 통합 관리 방법'은, 각각 마일리지 발행업체가 발행한 사용자의 마일리지 금액 및 사용자 정보를 저장하는 데이터베이스를 가지며, 각 사용자에 대한 마일리지 금액 정보를 사용자에게 전송하는 다수의 마일리지 발행 업체 서버와, 상기 다수의 마일리지 발행 업체 서버로부터 각각의 마일리지 정보를 유무선의 통신 수단을 통해 수신하여 상기 수신된 마일리지를 통합하고, 상기 통합된 마일리지를 기초로 하여 사용자가 상기 마일리지 발행 업체로부터 마일리지 서비스를 받을 수 있도록 하는 마일리지 통합 관리 서버를 제공한다.As an example of the technology related to the conventional mileage, Korean Laid-Open Patent Publication No. 10-2001-0000035 'mileage integrated management system and mileage integrated management method' is a database that stores the user's mileage amount and user information issued by the mileage issuer, respectively. And a plurality of mileage issuing company servers for transmitting mileage amount information for each user to the user, and receiving each mileage information from the plurality of mileage issuing server servers through wired and wireless communication means to integrate the received mileage. And, based on the integrated mileage provides a mileage integration management server that allows a user to receive a mileage service from the mileage issuer.
그러나 이와 같은 한국공개특허 제10-2001-0000035호는 사용자가 다수의 마일리지 발행업체에서 지급받은 마일리지를 통합 합산하는 기술에 불과할 뿐, 모바일 기기를 활용하여 마일리지를 간편하게 발급 또는 사용한다거나, 여러 매체를 통해 발급받은 할인쿠폰 등을 모바일 마일리지와 결합하여 고객 유인 효과를 극대화할 수 있는 기술은 아니었다.However, the Korean Patent Publication No. 10-2001-0000035 is merely a technology that integrates the mileage paid by a number of mileage issuers, and easily issues or uses the mileage using a mobile device, or uses various media. It was not a technology that could maximize the customer attraction effect by combining discount coupons issued through mobile mileage.
본 발명이 해결하고자 하는 과제는, 상기 문제점을 극복하기 위한 것으로서, 자영업자들이 고객에게 마일리지를 적립함에 있어서 종래 종이 쿠폰 등이 아닌 모바일 마일리지를 사용하되 모바일 마일리지 계정 할당, 적립, 사용 등에 관한 프로세스를 서비스서버가 통합하여 수행함으로써 모바일 마일리지 사용에 있어서의 간편함과 활용성을 증대시키고 개별 자영업자들이 간편한 절차와 저렴한 비용으로 고객의 재방문 또는 재구매 등을 유도하는 고객 관리 효과를 높이도록 하는 것이다.The problem to be solved by the present invention is to overcome the above problems, the self-employed in the process of earning the mileage to the customer using a mobile mileage, but not a conventional paper coupon, etc. service process related to mobile mileage account allocation, earning, use, etc. Servers can be integrated to increase the simplicity and usability of using mobile mileage, and to help individual self-employed customers manage customers to revisit or repurchase customers with simple procedures and low cost.
본 발명이 해결하고자 하는 과제는, 상기 문제점을 극복하기 위한 것으로서, 자영업자가 일정한 발급 조건에 의해 제작 및 신청한 모바일 할인쿠폰을 IPTV, 웹, 모바일 웹 등의 다양한 매체에 노출하여, 고객이 이를 보고 할인쿠폰을 지급받은 후 별도의 할인쿠폰 제시 행위 없이도 전화에 의해 상품을 주문하거나 자영업자 매장을 방문하여 직접 상품을 주문하는 경우, 전화번호 매칭 검색에 의해 모바일 할인쿠폰 발급 여부를 자동으로 검색하고 이를 적용하여 자영업자별로 사용할 수 있게 함으로써 마일리지뿐만 아니라 할인쿠폰 혜택을 고객에게 중복적으로 부여하여 고객 유인 효과를 극대화하는 것이다.The problem to be solved by the present invention is to overcome the above problems, by exposing the mobile discount coupon produced and applied by the self-employed under certain issuance conditions to various media such as IPTV, web, mobile web, customers report this If you order a product by telephone or visit a self-employed store without having to present a discount coupon after receiving a discount coupon, you can automatically search for and apply a mobile discount coupon by searching phone number matching. By allowing them to be used by self-employed workers, the discount coupon benefits are duplicated to customers, thereby maximizing customer incentives.
본 발명은 모바일 기기를 이용한 마일리지 관리 시스템에 관한 것으로서, 자영업자 계정 등록 신청 정보를 서비스서버로 전송하며, IPTV단말기를 통해 이루어지는 고객단말기로부터의 제1 및 제2 상품 주문 정보를 상기 서비스서버를 경유하여 수신하고, 상기 고객단말기로부터의 제1 및 제2 상품 주문 전화를 수신하여 제1 및 제2 상품 주문 전화 정보를 상기 서비스서버로 전송하며, 상기 서비스서버가 제공하는 마일리지 관리 서비스 홈페이지 URL 또는 모바일 홈페이지 내 마일리지 관리 웹페이지 URL을 상기 고객단말기로 전송하는 자영업자단말기; 상기 자영업자단말기로부터 자영업자 계정 등록 신청 정보를 수신하여 자영업자 계정을 등록하며, 자영업자 계정 등록 정보를 IPTV서버로 전송함으로써 자영업자 정보가 IPTV단말기를 통해 노출될 수 있도록 하고, 고객의 할인쿠폰 선택 정보 및 상기 고객단말기 전화번호 정보를 상기 IPTV서버로부터 수신하여 할인쿠폰을 상기 고객단말기로 전송하고, 상기 고객단말기로부터의 제1 상품 주문 정보 또는 제1 상품 주문 전화 정보를 수신하며, 상기 고객단말기 전화번호가 할인쿠폰이 기 전송된 전화번호인지 여부를 확인하여 기 전송된 전화번호인 경우 할인 승인 정보를 상기 자영업자단말기로 전송하고, 제2 상품 주문 정보를 상기 자영업자단말기로부터 수신하여 상기 고객단말기 전화번호별로 고객 마일리지 계정을 생성하며, 고객 마일리지 계정 생성 정보, 고객 마일리지 계정 갱신 정보 및 고객 마일리지 계정 URL 정보를 상기 고객단말기로 전송하고, 마일리지 관리 서비스 홈페이지 및 자영업자별 모바일 홈페이지를 생성하며, 마일리지 관리 서비스 홈페이지 및 자영업자별 모바일 홈페이지 내에 상기 고객단말기별 마일리지 관리 웹페이지를 생성하는 서비스서버; 자영업자 계정 등록 정보를 상기 서비스서버로부터 수신하여 상기 IPTV단말기로 전송하며, 할인쿠폰 선택 정보 및 상기 고객단말기 전화번호 정보를 상기 IPTV단말기로부터 수신하여 서비스서버로 전송하고, 상기 IPTV단말기를 통한 상기 고객단말기로부터의 제1 및 제2 상품 주문 정보를 수신하여 상기 서비스서버로 전송하는 IPTV서버; 자영업자 계정 등록 정보를 상기 IPTV서버로부터 수신하여 노출하며, 할인쿠폰 선택 정보 및 상기 고객단말기 전화번호 정보를 상기 고객단말기로부터 수신하여 상기 IPTV서버로 전송하고, 상기 고객단말기로부터의 제1 및 제2 상품 주문 정보를 수신하여 상기 IPTV서버로 전송하는 IPTV단말기; 및 할인쿠폰 선택 정보 및 전화번호 정보를 상기 IPTV단말기로 전송하며, 특정한 자영업자에 대한 제1 및 제2 상품 주문 정보를 상기 IPTV단말기로 전송하는 고객단말기;를 포함한다.The present invention relates to a mileage management system using a mobile device, wherein the self-employed account registration application information is transmitted to the service server, and the first and second product order information from the customer terminal made through the IPTV terminal is transmitted through the service server. Receive and receive first and second product order calls from the customer terminal to transmit first and second product order phone information to the service server, and the mileage management service homepage URL or mobile homepage provided by the service server; Self-employed terminal for transmitting the mileage management web page URL to the customer terminal; Receive the self-employed account registration application information from the self-employed terminal to register the self-employed account, and transmit the self-employed account registration information to the IPTV server so that the self-employed information can be exposed through the IPTV terminal, the customer's discount coupon selection information and the customer Receives terminal phone number information from the IPTV server, sends a discount coupon to the customer terminal, receives first product order information or first product order telephone information from the customer terminal, and the customer terminal phone number is a discount coupon. In the case of the previously transmitted phone number, the discount approval information is transmitted to the self-employed terminal, the second product order information is received from the self-employed terminal, and the customer mileage account for each telephone number of the customer terminal is determined. Create a customer mileage account Send information, customer mileage account renewal information and customer mileage account URL information to the customer terminal, generate mileage management service homepage and mobile homepage for each self-employed person, manage mileage for each customer terminal in mileage management service homepage and mobile homepage for self-employed person A service server generating a web page; Receive the self-employed account registration information from the service server and transmits to the IPTV terminal, and receives the discount coupon selection information and the customer terminal phone number information from the IPTV terminal to the service server, the customer terminal through the IPTV terminal An IPTV server for receiving first and second goods order information from the server and transmitting the received first and second goods order information to the service server; Receive and expose self-employed account registration information from the IPTV server, receive discount coupon selection information and the customer terminal phone number information from the customer terminal, transmit the received information to the IPTV server, and first and second products from the customer terminal. An IPTV terminal that receives order information and transmits it to the IPTV server; And a customer terminal for transmitting discount coupon selection information and phone number information to the IPTV terminal, and transmitting first and second product order information for a specific self-employed person to the IPTV terminal.
이때, 상기 자영업자단말기는 정기적으로 또는 수시로 상기 서비스서버가 제공하는 마일리지 관리 서비스 홈페이지 URL 및 자영업자별 모바일 홈페이지 내 상기 고객단말기별 마일리지 관리 웹페이지 URL을 상기 고객단말기로 전송하는 기능을 포함하는 것을 특징으로 한다.In this case, the self-employed terminal includes a function of transmitting the mileage management service homepage URL provided by the service server on a regular or occasional basis and the mileage management web page URL for each customer terminal in the mobile homepage for each self-employed to the customer terminal. do.
또한 이때, 상기 서비스서버는 특정한 분류 기준에 따라 자영업자별 고객 정보를 분류하여 저장 및 갱신하며 분류 기준별 자영업자별 고객 정보를 상기 자영업자단말기로 전송하는 기능을 포함하는 것을 특징으로 한다.In this case, the service server may include storing and updating customer information for each self-employed person according to a specific classification standard, and transmitting the customer information for each self-employed person to each self-employed terminal.
그리고 이때, 상기 서비스서버는, 상기 자영업자단말기로부터 자영업자별 모바일 홈페이지 생성 관련 정보를 수신하는 홈페이지정보수신수단; 마일리지 관리 서비스 홈페이지 및 자영업자별 모바일 홈페이지를 생성하며, 마일리지 관리 서비스 홈페이지 및 자영업자별 모바일 홈페이지 내에 상기 고객단말기별 마일리지 관리 웹페이지를 생성하고, QR(Quick Response) 코드를 생성하는 홈페이지생성수단; 자영업자별 모바일 홈페이지 접속 관련 정보를 상기 자영업자단말기로 전송하는 통지수단; 및 자영업자별 모바일 홈페이지의 신규 게시판 코멘트 정보에 대하여 별도의 SNS서버로 연동 요청을 전송함으로써 상기 자영업자단말기의 SNS 계정에 등록될 수 있도록 하는 연동수단;을 포함하는 것을 특징으로 한다.And at this time, the service server, the home page information receiving means for receiving the mobile home page generation related information for each self-employed from the self-employed terminal; A homepage generating means for generating a mileage management service homepage and a mobile homepage for each self-employed person, generating a mileage management webpage for each customer terminal in a mileage management service homepage and a mobile homepage for each self-employed person, and generating a QR (Quick Response) code; Notification means for transmitting information related to the mobile homepage for each self-employed person to the self-employed terminal; And interlocking means for registering to the SNS account of the self-employed terminal by transmitting an interlocking request to a separate SNS server for the new bulletin board comment information of the mobile homepage for each self-employed.
한편 본 발명은 모바일 기기를 이용한 마일리지 관리 방법에 관한 것으로서, (A) 서비스서버가, 자영업자단말기로부터 자영업자 계정 등록 신청 정보를 수신하여 자영업자 계정을 등록하며, 상기 자영업자단말기로부터 모바일 홈페이지 생성 관련 정보를 수신하고, 마일리지 관리 서비스 홈페이지 및 자영업자별 모바일 홈페이지를 생성하는 단계; (B) 상기 서비스서버가, 자영업자 계정 등록 정보를 IPTV서버로 전송함으로써 자영업자 정보가 IPTV단말기에서 노출될 수 있도록 하는 단계; (C) 상기 서비스서버가, 할인쿠폰 선택 정보 및 고객단말기 전화번호 정보를 상기 IPTV서버로부터 수신하며, 할인쿠폰을 상기 고객단말기로 전송하는 단계; (D) 상기 서비스서버가, 상기 IPTV단말기를 통한 제1 상품 주문 정보를 상기 IPTV서버를 통해 수신하며, 상기 자영업자단말기를 통한 제1 상품 주문 전화 정보를 상기 자영업자단말기로부터 수신하는 단계; (E) 상기 서비스서버가, 제1 상품 주문 정보 또는 제1 상품 주문 전화 정보에 포함된 상기 고객단말기 전화번호가 할인쿠폰이 기 전송된 전화번호인지 여부를 확인하며, 기 전송된 전화번호인 경우 할인 승인 정보를 상기 자영업자단말기로 전송하는 단계; (F) 상기 서비스서버가, 상기 IPTV단말기를 통한 제2 상품 주문 정보를 수신하며, 상기 자영업자단말기를 통한 제2 상품 주문 전화 정보를 수신하는 단계; 및 (G) 상기 서비스서버가, 제2 상품 주문 정보 또는 2차 상품 주문 전화 정보에 포함된 상기 고객단말기 전화번호별로 고객 마일리지 계정을 신규 생성하거나 갱신하는 단계;를 포함한다.On the other hand, the present invention relates to a mileage management method using a mobile device, (A) the service server receives the self-employment account registration application information from the self-employed terminal, registers the self-employed account, and receives the mobile home page creation related information from the self-employed terminal And generating a mileage management service homepage and a mobile homepage for each self-employed person. (B) the service server, by transmitting the self-employed account registration information to the IPTV server so that the self-employed information can be exposed in the IPTV terminal; (C) receiving, by the service server, discount coupon selection information and customer terminal phone number information from the IPTV server, and transmitting a discount coupon to the customer terminal; (D) receiving, by the service server, first product order information through the IPTV terminal through the IPTV server, and receiving first product order telephone information through the self-employed terminal from the self-employed terminal; (E) the service server checks whether the customer terminal phone number included in the first product order information or the first product order phone information is a phone number to which a discount coupon has been previously transmitted; Transmitting discount approval information to the self-employed terminal; (F) receiving, by the service server, second product order information through the IPTV terminal, and receiving second product order telephone information through the self-employed terminal; And (G) the service server newly creating or updating a customer mileage account for each customer terminal phone number included in the second product order information or the second product order phone information.
이때, 상기 (G) 단계는, (G1) 상기 서비스서버가, 마일리지 관리 서비스 홈페이지 및 자영업자별 모바일 홈페이지 내에 각각의 상기 고객단말기별 마일리지 관리 웹페이지를 생성하며, 고객 마일리지 계정 생성 정보, 고객 마일리지 계정 갱신 정보 및 고객 마일리지 계정 URL 정보를 상기 고객단말기로 전송하는 단계;를 포함하는 것을 특징으로 한다.At this time, the step (G), (G1) the service server generates a mileage management web page for each customer terminal in the mileage management service homepage and mobile homepage for each self-employed, customer mileage account creation information, customer mileage account And transmitting the update information and the customer mileage account URL information to the customer terminal.
그리고 이때, 상기 (G) 단계 이후에, (H) 상기 서비스서버가, 자영업자별 고객 정보를 저장 및 갱신하며 특정한 분류 기준에 의해 자영업자별 고객 정보를 분류한 후 분류한 고객 정보를 상기 자영업자단말기로 전송하는 단계;를 더 포함하는 것을 특징으로 한다.At this time, after the step (G), (H) the service server stores and updates the customer information for each self-employed person, classifies the customer information for each self-employed person according to a specific classification criteria, and then classifies the customer information to the self-employed terminal. Transmitting; characterized in that it further comprises.
본 발명에 따르면, 자영업자들이 고객에게 마일리지를 적립함에 있어서 종래 종이 쿠폰 등이 아닌 간편함과 활용성이 증대된 모바일 마일리지를 사용할 수 있으면서도 마일리지 관리를 서비스서버가 통합하여 수행함으로써 개별 자영업자들의 수작업에 의한 마일리지 발급, 배포, 결제 시 확인, 적립 등의 불필요한 수고 없이 자동화된 과정에 의해 간편한 절차와 저렴한 비용으로 고객의 재방문 또는 재구매 등을 유도하는 고객 관리 효과를 높이는 효과가 있다.According to the present invention, the self-employed mileage by the individual self-employed by the service server to perform the mileage management by integrating the mileage management, while the convenience and usability of mobile mileage can be used instead of conventional paper coupons in earning mileage to customers By the automated process without unnecessary trouble such as issuing, distributing, checking, and accumulating, it is effective to increase the customer management effect that induces the customer's re-visit or repurchase at low cost.
본 발명에 따르면, 자영업자가 신청한 할인쿠폰을 IPTV, 웹, 모바일 웹 등의 다양한 매체에 노출하여 고객이 이를 보고 할인쿠폰을 지급받은 후 자영업자별로 사용할 수 있게 함으로써 마일리지뿐만 아니라 할인쿠폰 혜택을 고객에게 중복적으로 부여하여 고객 유인 효과를 극대화하는 효과도 있다.According to the present invention, the discount coupons applied by the self-employed to the various media such as IPTV, web, mobile web, and the like can be used by the self-employed after receiving the discount coupons for customers to see them, thereby providing discount coupon benefits to customers. There is also the effect of maximizing customer incentives by giving redundancy.
도 1은 본 발명의 바람직한 실시 예에 따른 모바일 기기를 이용한 마일리지 관리 시스템에 관한 전체 구성도.1 is an overall configuration of a mileage management system using a mobile device according to an embodiment of the present invention.
도 2는 본 발명의 바람직한 실시 예에 따른 홈페이지관리수단에 관한 상세 구성도.Figure 2 is a detailed configuration of the homepage management means according to an embodiment of the present invention.
도 3은 본 발명의 바람직한 실시 예에 따른 모바일 기기를 이용한 마일리지 관리 방법에 관한 전체 흐름도.3 is an overall flowchart of a mileage management method using a mobile device according to an embodiment of the present invention.
이하, 본 발명의 바람직한 실시 예에 따른 모바일 기기를 이용한 마일리지 관리 시스템에 관해 도 1 및 도 2를 참조하여 상세히 설명한다.Hereinafter, a mileage management system using a mobile device according to an exemplary embodiment of the present invention will be described in detail with reference to FIGS. 1 and 2.
도 1은 본 발명의 바람직한 실시 예에 따른 모바일 기기를 이용한 마일리지 관리 시스템에 관한 전체 구성도이며, 도 2는 본 발명의 바람직한 실시 예에 따른 홈페이지관리수단에 관한 상세 구성도이다.1 is an overall configuration diagram of a mileage management system using a mobile device according to a preferred embodiment of the present invention, Figure 2 is a detailed configuration of the homepage management means according to a preferred embodiment of the present invention.
도 1에 도시한 바와 같이, 본 발명의 바람직한 실시 예에 따른 모바일 기기를 이용한 마일리지 관리 시스템은 자영업자단말기(100), 서비스서버(200), IPTV서버(300), IPTV단말기(400) 및 고객단말기(500)를 포함한다.As shown in Figure 1, the mileage management system using a mobile device according to an embodiment of the present invention is a self-employed terminal 100, service server 200, IPTV server 300, IPTV terminal 400 and the customer terminal 500.
자영업자단말기(100)는 본 발명의 바람직한 실시 예에 따른 마일리지 관리 서비스를 이용하는 자영업자의 단말기로서, 자영업자 계정 등록 신청 정보를 서비스서버(200)로 전송하며, IPTV단말기(400), PC, 웹, 모바일 웹 등을 통해 이루어지는 고객단말기(500)로부터의 상품 주문을 서비스서버(200)를 경유하여 수신하고, 고객단말기(500)로부터의 상품 주문 전화를 수신하여 상품 주문 전화 정보를 서비스서버(200)로 전송하며, 서비스서버(200)가 제공하는 고객 마일리지 관리 서비스 홈페이지 URL 또는 모바일 홈페이지 내 마일리지 관리 웹 페이지 URL을 고객단말기(500)로 전송하고, 자영업자 데이터베이스를 구비할 수 있다.Self-employed terminal 100 is a terminal of the self-employed using the mileage management service according to a preferred embodiment of the present invention, and transmits the self-employed account registration application information to the service server 200, IPTV terminal 400, PC, web, mobile Receives the goods order from the customer terminal 500 via the web, etc. via the service server 200, receives the goods order phone call from the customer terminal 500, the product order telephone information to the service server 200 The electronic device may transmit the customer mileage management service homepage URL or the mileage management web page URL in the mobile homepage provided by the service server 200 to the customer terminal 500, and may include a self-employed database.
자영업자단말기(100)는 유선전화, POS 단말기, PC, 스마트폰 등 다양한 단말기로 설정될 수 있으나 이하에서는 유선전화인 것으로 상정하여 설명하며, 유선전화는 고객 정보를 저장하거나 다양한 분류 기준별로 분류하는 소프트웨어를 내장할 수 있고, 유무선 인터넷망을 통해 서비스서버(200), 고객단말기(500)와 연결될 수 있으며, 고객단말기(500) 전화번호 직접 입력용 등으로 사용되는 다수의 번호 버튼을 구비할 수 있다.Self-employed terminal 100 may be set to a variety of terminals, such as landline phone, POS terminal, PC, smart phone, but will be described below as assumed to be a landline phone, the landline phone is a software that stores customer information or classified by various classification criteria It can be embedded, can be connected to the service server 200, the customer terminal 500 through the wired and wireless Internet network, and can be provided with a number of buttons used for direct entry of the customer terminal 500 phone number. .
아울러 자영업자단말기(100)가 유선전화인 것으로 상정함에 있어서, 각종 정보 또는 통지를 서비스서버(200), IPTV서버(300), IPTV단말기(400) 또는 고객단말기(500)로부터 수신할 때 SMS, LMS, MMS 등의 형태로 수신하는 경우에는 자영업자단말기(100)가 유선전화가 아닌 인터넷전화, POS 단말기, PC 또는 스마트폰인 것으로 이해함이 적절할 것이나, 유선전화인 경우를 배제하지는 않는다.In addition, in the assumption that the self-employed terminal 100 is a wired telephone, when receiving various information or notifications from the service server 200, the IPTV server 300, the IPTV terminal 400 or the customer terminal 500, SMS, LMS In the case of receiving in the form of MMS, it is appropriate to understand that the self-employed terminal 100 is not a landline telephone, but an internet telephone, a POS terminal, a PC or a smart phone, but does not exclude the case of a landline telephone.
자영업자 데이터베이스는 고객 정보를 저장할 수 있는데, 고객 정보로는 고객 전화번호당 구매 빈도, 종류, 금액, 시기 정보 등이 있을 수 있으며, 그러한 분류 기준에 따라 고객 정보를 분류하여 저장하거나 갱신하여 저장할 수 있다.The self-employed database may store customer information. The customer information may include purchase frequency, type, amount, and timing information per customer telephone number. The customer information may be classified and stored or updated and stored according to such classification criteria. .
자영업자는 자영업자단말기(100)에 저장되는 고객 정보들을 홍보용으로 활용할 수 있으며, 특히 고객의 재방문, 재구매 등을 유도하기 위해서 자영업자단말기(100)는 정기적으로 또는 수시로 서비스서버(200)가 제공하는 고객 마일리지 관리 서비스 홈페이지 URL 또는 자영업자별 모바일 홈페이지 내 마일리지 관리 웹 페이지 URL 등을 SMS 또는 MMS 등의 형태로 임의의 고객에게 전송할 수 있다.The self-employed person may utilize customer information stored in the self-employed terminal 100 for promotional purposes, and in particular, the self-employed terminal 100 provides a service provided by the service server 200 regularly or from time to time in order to induce re-visit and repurchase of the customer. The mileage management service homepage URL or the mileage management webpage URL in the mobile homepage for each self-employed person may be transmitted to any customer in the form of SMS or MMS.
즉, 자영업자가 본 발명에 따른 마일리지 관리 서비스를 활용할 경우, 자영업자는 자영업자단말기(100)를 통해 어떠한 고객이 언제 어떠한 경로에 의해 할인쿠폰을 발급받고 어떤 상품을 주문하고 결재했는지 등의 정보를 수시로 확인할 수 있으므로, 이러한 정보들을 매장 운영을 위한 기본적인 정보로 활용할 수 있는 것이다.That is, when the self-employed person utilizes the mileage management service according to the present invention, the self-employed person checks the information such as which customer has been issued a discount coupon by which path and which order and payment through the self-employed terminal 100 at any time. As such, this information can be used as basic information for store operations.
또한, 서비스서버(200)는 본 발명에 따른 마일리지 관리 서비스를 제공하는 업체의 서버로서, 계정관리수단(210), 홍보수단(220), 할인쿠폰관리수단(230), 마일리지관리수단(240), 고객관리수단(250) 및 홈페이지관리수단(260)을 포함한다.In addition, the service server 200 is a server of a company that provides a mileage management service according to the present invention, account management means 210, public relations means 220, discount coupon management means 230, mileage management means 240 , Customer management means 250 and homepage management means 260.
우선, 계정관리수단(210)은 자영업자단말기(100)로부터 자영업자 계정 등록 신청 정보를 수신하여 자영업자 계정을 등록하며 관리한다.First, the account management means 210 receives the self-employed account registration application information from the self-employed terminal 100 to register and manage the self-employed account.
계정관리수단(210)이 자영업자단말기(100)로부터 수신하는 자영업자 계정 등록 신청 정보는, 자영업자 기본 정보, 할인쿠폰 등록 신청 정보, 마일리지 신청 정보, 마일리지의 정률, 정액 조건 등에 관한 조건 정보, 마일리지 소진 계획 정보 등을 포함할 수 있다.The self-employed account registration application information received from the self-employed terminal 100 by the account management unit 210 includes basic information on self-employed business, discount coupon registration information, mileage application information, mileage regulation, fixed-term conditions, and the like. Information and the like.
이에 따라 할인쿠폰관리수단(230)이 최초 할인쿠폰 등록, 할인쿠폰 갱신 등을 처리할 수 있으며, 마일리지관리수단(240)이 최초의 고객 마일리지 계정 생성, 마일리지 적립, 사용, 삭제, 재적립 등을 처리하며 갱신할 수 있게 되고, 특히 자영업자별로 요구한 형태에 맞추어 할인쿠폰 관리 및 마일리지 관리를 수행할 수 있게 된다.Accordingly, the discount coupon management means 230 may process the initial discount coupon registration, discount coupon renewal, etc., the mileage management means 240 is the first customer mileage account creation, mileage accumulation, use, deletion, redeposit, etc. It can be processed and renewed, and in particular, discount coupon management and mileage management can be performed according to the type required by each self-employed person.
다음으로, 홍보수단(220)은 자영업자 계정 등록 정보를 IPTV서버(300)로 전송함으로써 자영업자 정보가 IPTV단말기(400)에서 잠재 고객에게 노출될 수 있도록 한다.Next, the promotion means 220 transmits the self-employed account registration information to the IPTV server 300 so that the self-employed information can be exposed to potential customers in the IPTV terminal 400.
IPTV단말기(400)에서 노출되는 자영업자 정보는 자영업자 기본 정보, 할인쿠폰 관련 상세 정보, 마일리지 관련 상세 정보 등을 포함할 수 있으며, 노출 방식은 배너 광고 등 IPTV에 적합한 방식을 채택할 수 있다.The self-employed information exposed by the IPTV terminal 400 may include basic self-employed information, detailed information on discount coupons, detailed information on mileage, and the like, and an exposure method may adopt a method suitable for IPTV such as banner advertising.
한편, 본 발명의 바람직한 실시 예에서는 노출 매체로서 IPTV서버(300) 및 IPTV단말기(400)를 상정하였으나, 본 발명이 이에 한정되는 것은 아니며 추가로 또는 이를 대체하여 별도의 웹서버 또는 모바일 웹서버 등이 제공하는 웹 또는 모바일 웹 등을 통해서도 잠재 고객에게 노출되도록 구성할 수 있음은 물론이다.Meanwhile, in the preferred embodiment of the present invention, the IPTV server 300 and the IPTV terminal 400 are assumed as the exposure medium, but the present invention is not limited thereto, and additionally or alternatively, a separate web server or a mobile web server may be used. Of course, it can be configured to be exposed to potential customers through the web or mobile web provided.
다음으로, 할인쿠폰관리수단(230)은 고객의 할인쿠폰 선택 정보 및 고객단말기(500) 전화번호 정보를 IPTV서버(300)로부터 수신하며, 할인쿠폰을 고객단말기(500)로 전송하고, IPTV단말기(400), 웹 또는 모바일 웹을 통한 고객의 상품 주문 정보를 IPTV서버(300) 또는 별도의 웹서버를 통해 수신하며, 자영업자단말기(100)를 통한 고객의 상품 주문 전화 정보를 자영업자단말기(100)로부터 수신하여, 고객의 상품 주문 정보 또는 상품 주문 전화 정보에 포함된 고객단말기(500) 전화번호가 할인쿠폰이 기 전송된 전화번호인지 여부를 확인하며, 기 전송된 전화번호인 경우 할인 승인 정보를 자영업자단말기(100)로 전송하고 기 전송된 전화번호가 아닌 경우 할인 불승인 정보를 자영업자단말기(100)로 전송하며, 고객단말기(500)의 할인쿠폰 신청 정보, 할인쿠폰 사용 정보를 갱신한다.Next, the discount coupon management means 230 receives the customer's discount coupon selection information and customer terminal 500 phone number information from the IPTV server 300, and transmits the discount coupon to the customer terminal 500, IPTV terminal (400), receives the customer's product order information via the web or mobile web through the IPTV server 300 or a separate web server, and the customer's product order telephone information through the self-employed terminal 100 (self-employed terminal 100) Received from, the customer terminal 500 included in the product order information or product order telephone information of the customer checks whether the discount coupon has been previously sent to the phone number, and if the phone number previously sent discount approval information If it is not transmitted to the self-employed terminal (100) and the phone number is not already transmitted to the discount disapproval information to the self-employed terminal (100), discount coupon application information, discount coupon use information of the customer terminal (500) The god.
할인쿠폰관리수단(230)이 고객단말기(500)로 전송하는 할인쿠폰은 이미지로 구성되는 바코드, 난수 넘버 등의 형태일 수 있으며, 종이 쿠폰 등이 아닌 모바일 상에서의 할인쿠폰일 수 있다.The discount coupon transmitted by the discount coupon management means 230 to the customer terminal 500 may be in the form of a barcode, a random number, and the like composed of an image, and may be a discount coupon on a mobile rather than a paper coupon.
구체적으로, 고객이 IPTV단말기(400) 시청 중 IPTV단말기(400)를 통해 노출되는 자영업자 세부 정보를 보고 해당 자영업자가 등록한 할인쿠폰을 선택한 후 선택한 할인쿠폰을 받을 고객단말기(500) 전화번호를 기재하면, 서비스서버(200)의 할인쿠폰관리수단(230)은 고객이 기재한 전화번호를 이용하여 고객이 선택한 할인쿠폰을 해당 고객단말기(500)로 전송하게 되는 것이다.Specifically, when the customer views the details of the self-employed person exposed through the IPTV terminal 400 while watching the IPTV terminal 400, selects the discount coupon registered by the self-employed person, and enters the telephone number of the customer terminal 500 to receive the selected discount coupon. The discount coupon management means 230 of the service server 200 transmits the discount coupon selected by the customer to the corresponding customer terminal 500 using the telephone number described by the customer.
이후 할인쿠폰을 받은 고객이 해당 자영업자의 매장에 설치된 자영업자단말기(100)로 주문 전화를 하거나 해당 자영업자에게 할당된 모바일 홈페이지 상에서 주문을 하는 등의 경우 고객의 전화번호가 이미 할인쿠폰이 지급된 전화번호인 경우 자동으로 할인을 적용하며 할인쿠폰 사용 정보를 갱신하고, 이는 고객이 실제로 매장을 방문하여 상품을 주문하는 경우에도 마찬가지인데, 고객 또는 자영업자가 자영업자단말기(100)에 고객의 전화번호를 직접 입력하며 이러한 전화번호가 확인을 위해 서비스서버(200)로 전송되도록 함으로써 확인 가능할 수 있다.Since the customer who received the discount coupon calls the self-employed terminal 100 installed in the store of the self-employed, or places an order on the mobile homepage assigned to the self-employed, the telephone number of the customer has already been given the discount coupon. If you apply a discount automatically updates the discount coupon usage information, even if the customer actually visits the store to order the product, the customer or self-employed directly enter the customer's phone number on the self-employed terminal (100) And this phone number may be confirmed by having to be transmitted to the service server 200 for confirmation.
특히 고객은 IPTV 화면상에서 자영업자의 배너 광고 등을 클릭하여 할인쿠폰 내려받기 메뉴 등을 선택한 후 자신의 전화번호를 입력함으로써 자신의 단말기로 할인쿠폰을 전송받을 수 있으며, 자영업자 세부 정보 노출 수단으로서 IPTV단말기(400) 외의 웹, 모바일 웹 등이 적용되는 경우 고객은 인쇄된 광고지, 배너, 명함 등의 QR 코드로 웹 또는 모바일 웹에 접속하거나 URL 주소 입력을 통해 접속하는 경우 간단하게 자신의 단말기로 할인쿠폰을 전송받을 수 있게 된다.In particular, a customer can click on a banner advertisement of a self-employed person on the IPTV screen, select a discount coupon download menu, etc., and then enter his / her phone number to receive a discount coupon on his / her own terminal. If the web, mobile web, etc. other than 400 is applied, the customer simply accesses the web or mobile web with a QR code such as printed flyers, banners, business cards, etc. Can be transmitted.
다음으로, 마일리지관리수단(240)은 고객의 상품 주문 정보를 자영업자단말기(100)로부터 수신하여 고객의 상품 주문 정보에 포함된 고객단말기(500) 전화번호별로 고객 마일리지 계정을 생성하거나 고객 마일리지 계정의 마일리지를 갱신한다.Next, the mileage management means 240 receives the customer's product order information from the self-employed terminal 100 to create a customer mileage account for each customer terminal 500 phone number included in the customer's product order information or the customer's mileage account Renew mileage
이때 마일리지관리수단(240)은 고객의 주문 정보를 자영업자단말기(100)로부터 수신한 이후, 고객의 주문 정보에 포함된 고객단말기(500) 전화번호가 이미 고객 마일리지 계정이 기 생성된 전화번호인 경우 신규 고객 마일리지 계정을 생성하는 것이 아니라 기 생성된 고객 마일리지 계정의 마일리지를 갱신하며, 고객 마일리지 계정이 생성되지 않은 전화번호인 경우 신규 고객 마일리지 계정을 생성한다.At this time, the mileage management means 240 after receiving the customer's order information from the self-employed terminal 100, if the customer terminal 500 phone number included in the customer's order information is already a phone number for which the customer mileage account is already generated Instead of creating a new customer mileage account, the mileage of the previously created customer mileage account is renewed, and a new customer mileage account is created if the customer mileage account is not a phone number.
구체적으로, 고객이 IPTV단말기(400), 자영업자의 모바일 홈페이지 등을 통해 상품 주문 신청을 하거나, 자영업자의 매장에 설치된 자영업자단말기(100)로 상품 주문 신청을 하거나, 직접 자영업자의 매장을 방문하여 상품 주문 또는 대금 결제를 하는 경우, 고객의 전화번호에 대해 고객 마일리지 계정을 생성한다.Specifically, a customer may apply for product orders through the IPTV terminal 400, a mobile homepage of the self-employed, or apply for a product order with the self-employed terminal 100 installed in the store of the self-employed, or directly visit the store of the self-employed to order the product Or, when you make a payment, create a customer mileage account for your phone number.
다음으로, 고객관리수단(250)은 신규 고객 마일리지 계정이 생성되거나 고객 마일리지 계정의 마일리지 등이 갱신되는 경우, 고객 마일리지 계정 생성 정보, 고객 마일리지 갱신 정보 및 고객 마일리지 계정 URL 정보를 SMS 또는 MMS의 형태로 실시간으로 고객단말기(500)로 전송한다.Next, when the new customer mileage account is created or the mileage of the customer mileage account is updated, the customer management means 250 converts the customer mileage account creation information, the customer mileage renewal information, and the customer mileage account URL information into the form of SMS or MMS. In real time to the customer terminal 500 to be transmitted.
아울러 고객관리수단(250)은 고객 정보를 저장하며 고객 정보가 갱신된 경우 이를 갱신하여 저장하고 고객 정보를 다양한 분류 기준에 따라 분류하여 저장할 수 있는바, 고객 정보는 고객 수, 구매 주기, 구매 수량, 구매 방법 정보 등을 포함한다.In addition, the customer management means 250 stores the customer information, and if the customer information is updated, it can be updated and stored, and the customer information can be classified and stored according to various classification criteria. , Purchase method information and the like.
이러한 고객 정보는 자영업자별, 지역별, 시기별, 금액별 등 다양한 분류 기준에 의해 분류되며 고객관리수단(250)은 분류 기준별 고객 정보를 정기적으로 또는 수시로 자영업자단말기(100)로 전송한다.The customer information is classified by various classification criteria, such as by self-employed, by region, by time, by amount, and the customer management means 250 transmits the customer information by the classification criteria to the self-employed terminal 100 on a regular or occasional basis.
상술한 바와 같은 분류 기준별 고객 정보에 의해, 자영업자는 CRM(Customer Relationship Management, 고객 관계 관리) 효과를 거둘 수 있는데, CRM은 일반적으로 기업이 고객과 관련한 내외부 자료를 분석 통합하여 고객 중심 자원을 극대화하고 이를 토대로 마케팅 활동을 계획, 지원, 평가하는 일련의 과정을 의미하며, 특히 본 발명에 따르면 자영업자가 모바일 기기를 이용하여 장소, 시간 등에 구애받지 않고 저렴한 비용으로 간편하게 CRM을 운영할 수 있게 된다.Based on the above-mentioned customer information by classification criteria, self-employed business owners can achieve CRM (Customer Relationship Management) effect. CRM generally maximizes customer-centric resources by analyzing and integrating internal and external data related to customers. Based on this, it means a series of processes for planning, supporting, and evaluating marketing activities. In particular, according to the present invention, a self-employed person can easily operate a CRM at a low cost regardless of place, time, etc. using a mobile device.
마지막으로, 홈페이지관리수단(260)은 서비스서버(200)가 제공하는 마일리지 관리 서비스에 관한 홈페이지를 생성하여 관리하며, 자영업자단말기(100)에 대해 자영업자 계정을 등록한 경우 자영업자별로 모바일 홈페이지를 생성하여 관리한다.Finally, the homepage management means 260 generates and manages a homepage about the mileage management service provided by the service server 200, and generates and manages a mobile homepage for each self-employed person when registering a self-employed account for the self-employed terminal 100. do.
특히, 홈페이지관리수단(260)은 마일리지 관리 서비스에 관한 홈페이지 및 자영업자별 모바일 홈페이지 내에 각각의 고객단말기(500)별 마일리지 관리 웹 페이지를 생성하여 관리한다.In particular, the homepage management means 260 generates and manages a mileage management web page for each customer terminal 500 in a homepage and a mobile homepage for each self-employed mileage management service.
홈페이지관리수단(260)은 도 2에 도시한 바와 같이 홈페이지정보수신수단(261), 홈페이지생성수단(262), 통지수단(263) 및 연동수단(264)을 포함한다.The homepage managing means 260 includes a homepage information receiving means 261, a homepage generating means 262, a notification means 263, and an interlocking means 264 as shown in FIG. 2.
홈페이지정보수신수단(261)은 자영업자단말기(100)로부터 모바일 홈페이지 생성 관련 정보를 수신하여 자영업자별 모바일 홈페이지의 생성에 이용할 수 있도록 한다.The homepage information receiving means 261 receives the mobile homepage generation related information from the self-employed terminal 100 and makes it available for generation of the mobile homepage for each self-employed person.
모바일 홈페이지 생성 관련 정보로는, 상술한 자영업자 계정 등록 신청 정보 등을 이용할 수 있는데, 자영업자 기본 정보, 스킨 정보(모바일 웹 기본 템플릿), 상품 또는 서비스 정보, 게시판 정보 등을 들 수 있을 것이다.As the mobile homepage creation related information, the above-described self-employed account registration application information and the like may be used. The self-employed basic information, skin information (mobile web basic template), product or service information, bulletin board information, and the like may be used.
한편, 본 발명의 바람직한 실시 예에서, 모바일 홈페이지 생성 관련 정보는 자영업자단말기(100)로부터 수신하는 것으로 설정하였으나, 본 발명이 이에 한정되는 것은 아니며, 특정 자영업자별로 또는 일괄적으로 기 설정된 모바일 홈페이지 생성 관련 정보를 홈페이지정보수신수단(261)이 이용할 수도 있다.Meanwhile, in a preferred embodiment of the present invention, the mobile homepage generation related information is set to be received from the self-employed terminal 100, but the present invention is not limited thereto. The information may be used by the home page information receiving means 261.
홈페이지생성수단(262)은 모바일 홈페이지 생성 관련 정보를 바탕으로 본 발명에 따른 마일리지 관리 서비스에 관한 홈페이지 및 특정 자영업자의 모바일 홈페이지를 생성하며, QR(Quick Response) 코드를 생성하는데, 특히 마일리지 관리 서비스에 관한 홈페이지 및 자영업자의 모바일 홈페이지 내에 고객단말기(500)별 마일리지 관리 웹 페이지를 생성한다.The homepage generating means 262 generates a homepage related to the mileage management service and a mobile homepage of a specific self-employed person based on the information related to the mobile homepage generation, and generates a QR (Quick Response) code. Create a mileage management web page for each customer terminal 500 in the homepage and mobile homepage of the self-employed.
이에 따라, 홈페이지관리수단(260)이 생성하여 제공하는 마일리지 관리 서비스에 관한 홈페이지, 모바일 홈페이지 및 고객단말기(500)별 마일리지 관리 웹 페이지에 의해, 고객은 언제든 자영업자에게 할당된 모바일 홈페이지에 접속하여 고객 마일리지 조회 메뉴를 선택한 후 자신의 전화번호와 비밀번호를 입력함으로써 자신의 마일리지 관리 웹 페이지를 확인할 수 있다.Accordingly, by the homepage, the mobile homepage and the mileage management web page for each customer terminal 500 of the mileage management service generated and provided by the homepage management means 260, the customer can access the mobile homepage assigned to the self-employed at any time. You can check your mileage management web page by selecting your mileage inquiry menu and entering your phone number and password.
아울러, 자영업자는 서비스서버(200)가 제공하는 모바일 홈페이지를 통해 간편하게 자사의 상품 또는 서비스를 저렴한 비용으로 홍보할 수 있으며, 온라인 매체뿐만 아니라 각종 인쇄물 또는 카탈로그 등을 통해 모바일 홈페이지 주소 또는 QR 코드를 홍보함으로써 다양한 잠재 고객을 흡수할 수 있게 되고, 본 발명의 바람직한 실시 예에 따른 마일리지 관리 서비스를 이용하는 고객은 자영업자별 모바일 홈페이지에 접속하는 것만으로도 간편하게 상품 주문 또는 마일리지 이용 등을 위한 각종 정보들을 취득할 수 있게 된다.In addition, the self-employed person can easily promote their products or services at low cost through the mobile homepage provided by the service server 200, and promote the mobile homepage address or QR code through various printed materials or catalogs as well as online media. By absorbing a variety of potential customers, customers using the mileage management service according to a preferred embodiment of the present invention can simply obtain various information for ordering goods or using mileage simply by accessing the mobile homepage for each self-employed person. It becomes possible.
통지수단(263)은 모바일 홈페이지 접속 관련 정보를 정기적으로 또는 수시로 자영업자단말기(100)로 전송하며, 특히 신규 게시판 코멘트 정보를 자영업자단말기(100)로 SMS, LMS, MMS 또는 앱의 푸쉬메일 등에 의해 통지하는데, 통지 수단이 이에 한정되는 것은 아니다.The notification means 263 transmits information related to accessing the mobile homepage to the self-employed terminal 100 on a regular or occasional basis, and particularly, sends new bulletin comment information to the self-employed terminal 100 by SMS, LMS, MMS or pushmail of an app. The notification means is not limited thereto.
모바일 홈페이지 접속 관련 정보로는 방문자 수, 재방문자 수, 접속 시간, 최다 접속 페이지 정보 등이 있을 수 있으며, 자영업자는 이러한 모바일 홈페이지 접속 관련 정보를 바탕으로 하여 고객의 최초 구매 이후에도 최적의 고객 관리를 유지할 수 있게 된다.Information related to accessing the mobile homepage may include the number of visitors, returning visitors, access time, and maximum access page information. The self-employed person may maintain optimal customer management even after the initial purchase based on the information related to the access to the mobile homepage. It becomes possible.
모바일 홈페이지 상의 게시판에서는 상품, 이벤트, 콘텐츠 등에 대한 구매 또는 이용 문의, 신청, 예약 등이 이루어지게 되는데, 고객단말기(500)로부터 게시글, 댓글, 주문요청, 예약요청, 전화요청 등의 신규 코멘트가 등록되는 경우 이를 실시간으로 자영업자단말기(100)로 통지함으로써 자영업자의 신속한 업무 처리가 가능해진다.In the bulletin board on the mobile homepage, purchase or use inquiries, applications, reservations, etc. for products, events, content, etc. are made. New comments such as posts, comments, order requests, reservation requests, and telephone requests are registered from the customer terminal 500. If this is notified in real time to the self-employed terminal 100 enables the rapid business process of the self-employed.
연동수단(264)은 모바일 홈페이지의 신규 게시판 코멘트 정보, 특히 정보 게시판 코멘트 정보에 대하여 별도의 SNS서버로 연동 요청을 전송함으로써 자영업자단말기(100)의 SNS 계정에 등록될 수 있도록 한다.The interlocking means 264 may be registered in the SNS account of the self-employed terminal 100 by transmitting an interlocking request to a separate SNS server for new bulletin board comment information of the mobile homepage, in particular, information board comment information.
모바일 홈페이지의 게시판은 크게 서비스 게시판과 정보 게시판으로 구성되는데, 서비스 게시판은 상품, 이벤트, 콘텐츠 등에 대한 구매 또는 이용 문의, 신청, 예약 등에 관한 코멘트를 등록할 수 있는 게시판이며, 정보 게시판은 다양한 상품, 이벤트, 콘텐츠 등에 대한 홍보 자료, 기타 부가 자료 등에 관한 코멘트를 등록할 수 있는 게시판으로 이해할 수 있다.The bulletin board of the mobile homepage is composed of service bulletin board and information bulletin board. The service bulletin board is a bulletin board that can register comments about purchase or use inquiry, application, reservation, etc. for products, events, contents, etc. It can be understood as a bulletin board where you can register comments about events, content, and other promotional materials.
이러한 자영업자단말기(100)의 SNS 연동에 의해, 사용자는 SNS 서비스 상에서 간편하게 자영업자가 소개 또는 홍보하는 다양한 자료들을 실시간으로 확인하여 향후 자영업자의 서비스 선택에 참고자료로 이용할 수 있다.By the SNS interworking of the self-employed terminal 100, the user can easily check in real time a variety of materials introduced or promoted by the self-employed on the SNS service can be used as a reference for future service selection of the self-employed.
아울러, 연동수단(264)은, 모바일 홈페이지의 신규 게시판 코멘트 정보에 대하여 고객단말기(500)로부터 SNS 연동 요청을 수신한 경우, 별도의 SNS서버로 연동 요청을 전송함으로써 고객의 SNS 계정에 등록될 수 있도록 한다.In addition, the interlocking means 264 may be registered in the SNS account of the customer by transmitting the interworking request to a separate SNS server when receiving the SNS interworking request from the customer terminal 500 for the new bulletin board comment information of the mobile homepage. Make sure
추가로, 홈페이지관리수단(260)은 자영업자 평가 기능을 제공하는바, 고객단말기(500)로부터 특정 자영업자 또는 모바일 홈페이지에 관한 서비스 평가 정보를 전송받아 이를 자영업자에게 할당된 모바일 홈페이지 상에 표시하여 제공한다.In addition, the homepage management means 260 provides a self-employment evaluation function, receives service evaluation information about a specific self-employed or mobile homepage from the customer terminal 500 and displays it on the mobile homepage assigned to the self-employed. .
이에 따라, 특정 자영업자를 평가한 고객뿐만 아니라 다른 고객도 임의의 자영업자에게 할당된 모바일 홈페이지에 접속하는 경우 자영업자 평가 정보를 참고하여 자영업자를 선택할 수 있게 된다.Accordingly, when a customer who evaluates a specific self-employed person as well as another customer accesses a mobile homepage assigned to an arbitrary self-employed person, the self-employed person may be selected by referring to the self-employed person evaluation information.
또한, IPTV서버(300)는 IPTV 서비스를 제공하는 자의 서버로서, 자영업자 계정 등록 정보를 서비스서버(200)로부터 수신하여 IPTV단말기(400)로 전송함으로써 자영업자 정보가 IPTV단말기(400) 상에서 노출될 수 있도록 하며, 고객의 할인쿠폰 선택 정보 및 고객단말기(500) 전화번호 정보를 IPTV단말기(400)로부터 수신하여 서비스서버(200)로 전송하고, IPTV단말기(400)를 통한 고객단말기(500)로부터의 상품 주문을 수신하여 서비스서버(200)로 전송한다.In addition, the IPTV server 300 is a server of the person providing the IPTV service, by receiving the self-employment account registration information from the service server 200 to transmit to the IPTV terminal 400, the self-employed information can be exposed on the IPTV terminal 400. Receiving the discount coupon selection information and customer terminal 500 phone number information of the customer from the IPTV terminal 400 and transmits to the service server 200, from the customer terminal 500 through the IPTV terminal 400 Receives the goods order and transmits to the service server (200).
또한, IPTV단말기(400)는 IPTV서버(300)와 연결되어 IPTV 서비스를 고객단말기(500)로 제공하는 단말기로서, 자영업자 계정 등록 정보, 자영업자 세부 정보, 할인쿠폰 관련 정보 등을 IPTV서버(300)로부터 수신하여 노출하며, 고객의 할인쿠폰 선택 정보 및 고객단말기(500) 전화번호 정보를 고객단말기(500)로부터 수신하여 IPTV서버(300)로 전송하고, 고객단말기(500)로부터의 상품 주문을 수신하여 IPTV서버(300)로 전송한다.In addition, the IPTV terminal 400 is a terminal that is connected to the IPTV server 300 to provide IPTV services to the customer terminal 500, the IPTV server 300, self-employed account registration information, self-employed details, discount coupon related information, etc. Received from and exposed, the customer's discount coupon selection information and customer terminal 500 phone number information received from the customer terminal 500 and transmitted to the IPTV server 300, and receives the product order from the customer terminal 500 To the IPTV server 300.
그리고, 고객단말기(500)는 본 발명에 따른 할인쿠폰 또는 마일리지 관리 서비스를 제공받는 고객의 단말기로서, IPTV단말기(400)를 통해 노출되는 자영업자 계정 등록 정보, 자영업자 세부 정보, 할인쿠폰 관련 정보 등을 접하고, 할인쿠폰 선택 정보 및 고객단말기(500) 전화번호 정보를 IPTV단말기(400)로 전송하며, 특정한 자영업자에 대한 상품 주문 정보를 IPTV단말기(400) 또는 자영업자단말기(100)로 전송한다.And, the customer terminal 500 is a terminal of a customer receiving a discount coupon or mileage management service according to the present invention, the self-employed account registration information, self-employed details, discount coupon related information exposed through the IPTV terminal 400 Contact with, discount coupon selection information and customer terminal 500 phone number information is transmitted to the IPTV terminal 400, and the product order information for a particular self-employed to the IPTV terminal 400 or self-employed terminal 100.
고객단말기(500)는 각종 기기로 구성될 수 있으며, 스마트폰, PC, POS 단말기, 유선전화와 연동된 인터넷 전화단말기 등일 수 있고, 모바일 어플리케이션, 웹 또는 모바일 웹 등과 연결될 수 있다.The customer terminal 500 may be configured of various devices, and may be a smart phone, a PC, a POS terminal, an internet phone terminal interlocked with a landline phone, or the like, and may be connected to a mobile application, web or mobile web.
구체적으로 고객은 IPTV단말기(400)를 통해 노출되는 자영업자 세부 정보, 할인쿠폰 관련 정보 등을 확인하고 특정한 자영업자가 제공하는 할인쿠폰을 신청하여 자신의 특별한 수고 없이 자신의 고객단말기(500) 전화번호별로 등록되거나 갱신되는 할인쿠폰을 받아둘 수 있으며, 별도의 할인쿠폰 관리가 필요 없게 된다.Specifically, the customer checks the details of the self-employed person, information on the discount coupon, etc. exposed through the IPTV terminal 400, and applies for a discount coupon provided by a specific self-employed person by his / her own terminal (500) without any special effort. Registered or renewed discount coupons can be accepted, no need to manage a separate discount coupon.
이에 더불어 고객은 특정한 자영업자에 대하여 IPTV단말기(400)를 통해 상품을 주문하거나 자영업자단말기(100)에 전화를 거는 방식 등으로 상품을 주문하는 경우 자신의 특별한 수고 없이 자신의 고객단말기(500) 전화번호별로 등록되거나 갱신되는 마일리지를 설정받을 수 있으며, 별도의 마일리지 관리도 필요 없고, 자영업자별로 관리되는 자신의 마일리지는 IPTV단말기(400)를 통해 상품을 주문하거나, 예약하거나, 문의하는 등의 경우뿐만 아니라, 자신의 고객단말기(500)로 자영업자단말기(100)에 직접 전화하여 상품 주문, 예약, 문의 등을 하는 경우, 그리고 직접 자영업자 매장을 방문하여 상품 주문, 예약, 문의 등을 함으로써 자영업자가 자영업자단말기(100)에 고객의 전화번호와 함께 상품 주문, 예약, 문의 등 마일리지 등록 또는 갱신 관련 정보를 입력하는 경우에도, 별도의 관리가 필요 없이 자동으로 마일리지가 설정 또는 갱신됨으로써 관리되게 된다.In addition, when a customer orders a product through a method such as calling a self-employed terminal 100 or a product through the IPTV terminal 400 for a specific self-employed person own telephone number of the customer terminal 500 without any special effort The mileage can be set or renewed by each individual, and do not need separate mileage management, and own mileage managed by each self-employed person not only when ordering, booking or inquiring a product through the IPTV terminal 400. In the case of ordering goods, reservations, inquiries, etc. by directly calling the self-employed terminal 100 with their own customer terminal 500, and visiting the self-employed store directly to order, product, and inquiries, the self-employed terminal ( 100), along with the customer's phone number, provide information on mileage registration or renewal, including ordering, booking and inquiring items. , A separate management is to be managed by being automatic mileage is set or updated without the need even to.
본 발명에 따르면, 특히 고객들의 개인정보 제공 등의 불필요한 단계 없이 오직 핸드폰 또는 유선전화번호를 매개로 하여 IPTV, 전화, 매장방문, 웹, 모바일 웹, 또는 애플리케이션을 통해 주문, 결재, 문의 등의 특정 행위가 일어날 경우 미리 약속해 놓은 마일리지를 자동으로 적립하고 고객은 적립된 마일리지를 동일한 프로세스상에서 자유롭게 간편히 사용할 수 있게 되어 종래 마일리지 서비스에 비하여 고객들의 재방문 또는 재구매 유인 효과가 극대화될 수 있다.According to the present invention, it is possible to specify orders, payments, inquiries, etc. through IPTV, telephone, store visits, web, mobile web, or applications only through mobile phones or landline telephone numbers, without unnecessary steps such as providing personal information of customers. When an action occurs, the mileage promised is automatically accumulated and customers can freely and easily use the accumulated mileage in the same process, thereby maximizing the effect of re-visit or repurchase of customers compared to the conventional mileage service.
이하, 본 발명의 바람직한 실시 예에 따른 모바일 기기를 이용한 마일리지 관리 방법에 관해 도 3을 참조하여 상세히 설명한다.Hereinafter, a mileage management method using a mobile device according to an exemplary embodiment of the present invention will be described in detail with reference to FIG. 3.
도 3은 본 발명의 바람직한 실시 예에 따른 모바일 기기를 이용한 마일리지 관리 방법에 관한 전체 흐름도이다.3 is a flowchart illustrating a mileage management method using a mobile device according to an exemplary embodiment of the present invention.
먼저, 도 3에 도시한 바와 같이, 서비스서버(200)가, 자영업자단말기(100)로부터 자영업자 계정 등록 신청 정보를 수신하여 자영업자 계정을 등록한다(S10).First, as shown in Figure 3, the service server 200 receives the self-employment account registration application information from the self-employed terminal 100 to register the self-employed account (S10).
S10 단계의 자영업자 계정 등록 신청 정보는, 자영업자 기본 정보, 할인쿠폰 등록 신청 정보, 마일리지 신청 정보, 마일리지의 정률, 정액 조건 등에 관한 조건 정보, 마일리지 소진 계획 정보 등을 포함할 수 있다.The self-employed account registration application information of step S10 may include basic self-employed business information, discount coupon registration application information, mileage application information, mileage adjustment, conditional information about the terms and conditions, mileage exhaustion plan information, and the like.
S10 단계는, 서비스서버(200)가, 자영업자단말기(100)로부터 모바일 홈페이지 생성 관련 정보를 수신하며, 마일리지 관리 서비스 홈페이지 및 자영업자별 모바일 홈페이지를 생성하는 단계를 포함할 수 있다.In step S10, the service server 200 may receive the mobile homepage generation related information from the self-employed terminal 100 and generate a mileage management service homepage and a mobile homepage for each self-employed person.
다음으로, 서비스서버(200)가, 자영업자 계정 등록 정보를 IPTV서버(300)로 전송함으로써 자영업자 정보가 IPTV단말기(400)에서 노출될 수 있도록 한다(S20).Next, the service server 200 transmits the self-employed account registration information to the IPTV server 300 so that the self-employed information may be exposed in the IPTV terminal 400 (S20).
다음으로, 서비스서버(200)가, 고객의 할인쿠폰 선택 정보 및 고객단말기(500) 전화번호 정보를 IPTV서버(300)로부터 수신하며, 할인쿠폰을 고객단말기(500)로 전송한다(S30).Next, the service server 200 receives the customer's discount coupon selection information and the customer terminal 500 phone number information from the IPTV server 300, and transmits the discount coupon to the customer terminal 500 (S30).
다음으로, 서비스서버(200)가, IPTV단말기(400)를 통한 고객의 제1 상품 주문 정보를 IPTV서버(300)를 통해 수신하거나, 자영업자단말기(100)를 통한 고객의 제1상품 주문 전화 정보를 자영업자단말기(100)로부터 수신한다(S40).Next, the service server 200 receives the customer's first product order information through the IPTV terminal 400 through the IPTV server 300 or the customer's first product order phone information through the self-employed terminal 100. Received from the self-employed terminal 100 (S40).
다음으로, 서비스서버(200)가, 고객의 제1 상품 주문 정보 또는 제1 상품 주문 전화 정보에 포함된 고객단말기(500) 전화번호가 할인쿠폰이 기 전송된 전화번호인지 여부를 확인하며, 기 전송된 전화번호인 경우 할인 승인 정보를 자영업자단말기(100)로 전송하고 기 전송된 전화번호가 아닌 경우 할인 불승인 정보를 자영업자단말기(100)로 전송하며, 고객단말기(500)의 할인쿠폰 신청 정보, 할인쿠폰 사용 정보를 갱신한다(S50).Next, the service server 200 checks whether the customer terminal 500 included in the first product order information or the first product order phone information of the customer is a phone number to which the discount coupon has been previously transmitted. In the case of the transmitted phone number, the discount approval information is transmitted to the self-employed terminal 100, and if the transmission is not the previously transmitted phone number, the discount disapproval information is transmitted to the self-employed terminal 100, the discount coupon application information of the customer terminal 500, Update the discount coupon use information (S50).
다음으로, 서비스서버(200)가, IPTV단말기(400) 또는 자영업자별 모바일 홈페이지를 통한 고객의 제2 상품 주문 정보를 수신하거나, 자영업자단말기(100)를 통한 고객의 제2 상품 주문 전화 정보를 수신한다(S60).Next, the service server 200 receives the customer's second product order information through the IPTV terminal 400 or the mobile homepage for each self-employed person, or receives the customer's second product order phone information through the self-employed user terminal 100. (S60).
다음으로, 서비스서버(200)가, 고객의 제2 상품 주문 정보 또는 제2 상품 주문 전화 정보에 포함된 고객단말기(500) 전화번호별로 고객 마일리지 계정을 신규 생성하거나 고객 마일리지 계정의 마일리지를 갱신한다(S70).Next, the service server 200 creates a new customer mileage account for each customer terminal 500 phone number included in the second product order information or the second product order phone information of the customer or renews the mileage of the customer mileage account. (S70).
S70 단계는, 서비스서버(200)가, 마일리지 관리 서비스에 관한 홈페이지 및 자영업자별 모바일 홈페이지 내에 각각의 고객단말기(500)별 마일리지 관리 웹 페이지를 생성하는 단계를 포함할 수 있다.In operation S70, the service server 200 may include generating a mileage management web page for each customer terminal 500 in the homepage and the mobile homepage for each self-employed person related to the mileage management service.
S70 단계는, 서비스서버(200)가, 고객 마일리지 계정 생성 정보, 고객 마일리지 계정 갱신 정보 및 고객 마일리지 계정 URL 정보를 실시간으로 고객단말기(500)로 전송하는 단계를 포함할 수 있다.In operation S70, the service server 200 may include transmitting customer mileage account generation information, customer mileage account update information, and customer mileage account URL information to the customer terminal 500 in real time.
마지막으로, 서비스서버(200)가, 자영업자별 고객 정보를 저장 및 갱신하며 특정한 분류 기준에 의해 자영업자별 고객 정보를 분류한 후 분류한 고객 정보를 정기적으로 또는 수시로 자영업자단말기(100)로 전송한다(S80).Finally, the service server 200 stores and updates the customer information for each self-employed and classifies the customer information for each self-employed according to a specific classification criteria, and then transmits the classified customer information to the self-employed terminal 100 periodically or occasionally ( S80).

Claims (7)

  1. 모바일 기기를 이용한 마일리지 관리 시스템에 있어서,In the mileage management system using a mobile device,
    자영업자 계정 등록 신청 정보를 서비스서버(200)로 전송하며, IPTV단말기(400)를 통해 이루어지는 고객단말기(500)로부터의 제1 및 제2 상품 주문 정보를 상기 서비스서버(200)를 경유하여 수신하고, 상기 고객단말기(500)로부터의 제1 및 제2 상품 주문 전화를 수신하여 제1 및 제2 상품 주문 전화 정보를 상기 서비스서버(200)로 전송하며, 상기 서비스서버(200)가 제공하는 마일리지 관리 서비스 홈페이지 URL 또는 모바일 홈페이지 내 마일리지 관리 웹페이지 URL을 상기 고객단말기(500)로 전송하는 자영업자단말기(100);The self-employed account registration application information is transmitted to the service server 200, and receives the first and second product order information from the customer terminal 500 made through the IPTV terminal 400 via the service server 200, and Receiving the first and second product order telephone call from the customer terminal 500, and transmits the first and second product order telephone information to the service server 200, the mileage provided by the service server 200 A self-employed terminal 100 for transmitting a management service homepage URL or a mileage management webpage URL in a mobile homepage to the customer terminal 500;
    상기 자영업자단말기(100)로부터 자영업자 계정 등록 신청 정보를 수신하여 자영업자 계정을 등록하며, 자영업자 계정 등록 정보를 IPTV서버(300)로 전송함으로써 자영업자 정보가 IPTV단말기(400)를 통해 노출될 수 있도록 하고, 고객의 할인쿠폰 선택 정보 및 상기 고객단말기(500) 전화번호 정보를 상기 IPTV서버(300)로부터 수신하여 할인쿠폰을 상기 고객단말기(500)로 전송하고, 상기 고객단말기(500)로부터의 제1 상품 주문 정보 또는 제1 상품 주문 전화 정보를 수신하며, 상기 고객단말기(500) 전화번호가 할인쿠폰이 기 전송된 전화번호인지 여부를 확인하여 기 전송된 전화번호인 경우 할인 승인 정보를 상기 자영업자단말기(100)로 전송하고, 제2 상품 주문 정보를 상기 자영업자단말기(100)로부터 수신하여 상기 고객단말기(500) 전화번호별로 고객 마일리지 계정을 생성하며, 고객 마일리지 계정 생성 정보, 고객 마일리지 계정 갱신 정보 및 고객 마일리지 계정 URL 정보를 상기 고객단말기(500)로 전송하고, 마일리지 관리 서비스 홈페이지 및 자영업자별 모바일 홈페이지를 생성하며, 마일리지 관리 서비스 홈페이지 및 자영업자별 모바일 홈페이지 내에 상기 고객단말기(500)별 마일리지 관리 웹페이지를 생성하는 서비스서버(200);Receive the self-employed account registration application information from the self-employed terminal 100 to register the self-employed account, and transmit the self-employed account registration information to the IPTV server 300 so that the self-employed information can be exposed through the IPTV terminal 400, Receive a discount coupon selection information of the customer and the customer terminal 500 phone number information from the IPTV server 300 and transmits a discount coupon to the customer terminal 500, the first product from the customer terminal 500 Receives the order information or the first product order phone information, and if the customer terminal 500 phone number is a phone number that is previously transmitted by checking whether the discount coupon is a previously transmitted phone number is the discount approval information to the self-employed terminal ( 100), and receives the second product order information from the self-employed terminal 100 to the customer mileage meter for each customer terminal 500 phone number And generate customer mileage account creation information, customer mileage account update information, and customer mileage account URL information to the customer terminal 500, create a mileage management service homepage and a mobile home page for each self-employed person, and manage mileage management service homepage. And a service server 200 generating a mileage management web page for each customer terminal 500 in the mobile homepage for each self-employed person.
    자영업자 계정 등록 정보를 상기 서비스서버(200)로부터 수신하여 상기 IPTV단말기(400)로 전송하며, 할인쿠폰 선택 정보 및 상기 고객단말기(500) 전화번호 정보를 상기 IPTV단말기(400)로부터 수신하여 서비스서버(200)로 전송하고, 상기 IPTV단말기(400)를 통한 상기 고객단말기(500)로부터의 제1 및 제2 상품 주문 정보를 수신하여 상기 서비스서버(200)로 전송하는 IPTV서버(300);The self-employed account registration information is received from the service server 200 and transmitted to the IPTV terminal 400, the discount coupon selection information and the customer terminal 500 phone number information from the IPTV terminal 400 to receive the service server An IPTV server 300 for transmitting to the service server 200 and receiving first and second product order information from the customer terminal 500 through the IPTV terminal 400;
    자영업자 계정 등록 정보를 상기 IPTV서버(300)로부터 수신하여 노출하며, 할인쿠폰 선택 정보 및 상기 고객단말기(500) 전화번호 정보를 상기 고객단말기(500)로부터 수신하여 상기 IPTV서버(300)로 전송하고, 상기 고객단말기(500)로부터의 제1 및 제2 상품 주문 정보를 수신하여 상기 IPTV서버(300)로 전송하는 IPTV단말기(400); 및The self-employed account registration information is received from the IPTV server 300 and exposed, and discount coupon selection information and the customer terminal 500 telephone number information are received from the customer terminal 500 and transmitted to the IPTV server 300. An IPTV terminal 400 receiving first and second product order information from the customer terminal 500 and transmitting the received first and second product order information to the IPTV server 300; And
    할인쿠폰 선택 정보 및 전화번호 정보를 상기 IPTV단말기(400)로 전송하며, 특정한 자영업자에 대한 제1 및 제2 상품 주문 정보를 상기 IPTV단말기(400)로 전송하는 고객단말기(500);를 포함하는 모바일 기기를 이용한 마일리지 관리 시스템.A customer terminal 500 transmitting discount coupon selection information and phone number information to the IPTV terminal 400 and transmitting first and second product order information for a specific self-employed person to the IPTV terminal 400. Mileage management system using mobile devices.
  2. 제1항에 있어서,The method of claim 1,
    상기 자영업자단말기(100)는 정기적으로 또는 수시로 상기 서비스서버(200)가 제공하는 마일리지 관리 서비스 홈페이지 URL 및 자영업자별 모바일 홈페이지 내 상기 고객단말기별 마일리지 관리 웹페이지 URL을 상기 고객단말기(500)로 전송하는 기능을 포함하는 것을 특징으로 하는 모바일 기기를 이용한 마일리지 관리 시스템.The self-employed terminal 100 transmits the mileage management service homepage URL provided by the service server 200 and the mileage management web page URL for each customer terminal in the mobile homepage for each self-employed to the customer terminal 500 regularly or often. Mileage management system using a mobile device, characterized in that it comprises a function.
  3. 제1항에 있어서,The method of claim 1,
    상기 서비스서버(200)는 특정한 분류 기준에 따라 자영업자별 고객 정보를 분류하여 저장 및 갱신하며 분류 기준별 자영업자별 고객 정보를 상기 자영업자단말기(100)로 전송하는 기능을 포함하는 것을 특징으로 하는 모바일 기기를 이용한 마일리지 관리 시스템.The service server 200 includes a function of classifying, storing, and updating customer information for each self-employed person according to a specific classification standard, and transmitting the customer information for each self-employed person according to the classification criteria to the self-employed terminal 100. Mileage Management System.
  4. 제1항에 있어서,The method of claim 1,
    상기 서비스서버(200)는,The service server 200,
    상기 자영업자단말기(100)로부터 자영업자별 모바일 홈페이지 생성 관련 정보를 수신하는 홈페이지정보수신수단(261);A homepage information receiving means 261 for receiving information related to the generation of a mobile homepage for each self-employed person from the self-employed terminal 100;
    마일리지 관리 서비스 홈페이지 및 자영업자별 모바일 홈페이지를 생성하며, 마일리지 관리 서비스 홈페이지 및 자영업자별 모바일 홈페이지 내에 상기 고객단말기별 마일리지 관리 웹페이지를 생성하고, QR(Quick Response) 코드를 생성하는 홈페이지생성수단(262);Homepage generation means (262) for generating a mileage management service homepage and a mobile homepage for each self-employed person, generating a mileage management webpage for each customer terminal in a mileage management service homepage and a mobile homepage for each self-employed person, and generating a QR (Quick Response) code. ;
    자영업자별 모바일 홈페이지 접속 관련 정보를 상기 자영업자단말기(100)로 전송하는 통지수단(263); 및Notification means (263) for transmitting the mobile home access information for each self-employed to the self-employed terminal (100); And
    자영업자별 모바일 홈페이지의 신규 게시판 코멘트 정보에 대하여 별도의 SNS서버로 연동 요청을 전송함으로써 상기 자영업자단말기(100)의 SNS 계정에 등록될 수 있도록 하는 연동수단(264);을 포함하는 것을 특징으로 하는 모바일 기기를 이용한 마일리지 관리 시스템.Interworking means (264) to be registered in the SNS account of the self-employed terminal 100 by sending a link request to a separate SNS server for the new bulletin board comment information of the mobile homepage for each self-employed; mobile, characterized in that it comprises a mobile Mileage management system using the device.
  5. 모바일 기기를 이용한 마일리지 관리 방법에 있어서,In the mileage management method using a mobile device,
    (A) 서비스서버(200)가, 자영업자단말기(100)로부터 자영업자 계정 등록 신청 정보를 수신하여 자영업자 계정을 등록하며, 상기 자영업자단말기(100)로부터 모바일 홈페이지 생성 관련 정보를 수신하고, 마일리지 관리 서비스 홈페이지 및 자영업자별 모바일 홈페이지를 생성하는 단계;(A) the service server 200 receives the self-employed account registration application information from the self-employed terminal 100, registers the self-employed account, receives information related to the generation of the mobile homepage from the self-employed terminal 100, the mileage management service homepage And generating a mobile homepage for each self-employed person.
    (B) 상기 서비스서버(200)가, 자영업자 계정 등록 정보를 IPTV서버(300)로 전송함으로써 자영업자 정보가 IPTV단말기(400)에서 노출될 수 있도록 하는 단계;(B) the service server 200, by transmitting the self-employed account registration information to the IPTV server 300 so that the self-employed information can be exposed in the IPTV terminal 400;
    (C) 상기 서비스서버(200)가, 할인쿠폰 선택 정보 및 고객단말기(500) 전화번호 정보를 상기 IPTV서버(300)로부터 수신하며, 할인쿠폰을 상기 고객단말기(500)로 전송하는 단계;(C) receiving, by the service server 200, discount coupon selection information and the customer terminal 500 phone number information from the IPTV server 300, and transmitting the discount coupon to the customer terminal 500;
    (D) 상기 서비스서버(200)가, 상기 IPTV단말기(400)를 통한 제1 상품 주문 정보를 상기 IPTV서버(300)를 통해 수신하며, 상기 자영업자단말기(100)를 통한 제1 상품 주문 전화 정보를 상기 자영업자단말기(100)로부터 수신하는 단계;(D) the service server 200 receives the first product order information through the IPTV terminal 400 through the IPTV server 300 and the first product order telephone information through the self-employed terminal 100. Receiving from the self-employed terminal 100;
    (E) 상기 서비스서버(200)가, 제1 상품 주문 정보 또는 제1 상품 주문 전화 정보에 포함된 상기 고객단말기(500) 전화번호가 할인쿠폰이 기 전송된 전화번호인지 여부를 확인하며, 기 전송된 전화번호인 경우 할인 승인 정보를 상기 자영업자단말기(100)로 전송하는 단계;(E) the service server 200 checks whether the customer terminal 500 phone number included in the first product order information or the first product order phone information is a phone number to which a discount coupon has been transmitted. Transmitting discount approval information to the self-employed terminal 100 in the case of the transmitted phone number;
    (F) 상기 서비스서버(200)가, 상기 IPTV단말기(400)를 통한 제2 상품 주문 정보를 수신하며, 상기 자영업자단말기(100)를 통한 제2 상품 주문 전화 정보를 수신하는 단계; 및(F) receiving, by the service server 200, second product order information through the IPTV terminal 400, and receiving second product order telephone information through the self-employed terminal 100; And
    (G) 상기 서비스서버(200)가, 제2 상품 주문 정보 또는 2차 상품 주문 전화 정보에 포함된 상기 고객단말기(500) 전화번호별로 고객 마일리지 계정을 신규 생성하거나 갱신하는 단계;를 포함하는 모바일 기기를 이용한 마일리지 관리 방법.(G) generating, by the service server 200, a new customer mileage account for each telephone number of the customer terminal 500 included in the second product order information or the second product order phone information; How to manage your mileage using your device.
  6. 제5항에 있어서,The method of claim 5,
    상기 (G) 단계는,Step (G) is
    (G1) 상기 서비스서버(200)가, 마일리지 관리 서비스 홈페이지 및 자영업자별 모바일 홈페이지 내에 각각의 상기 고객단말기별 마일리지 관리 웹페이지를 생성하며, 고객 마일리지 계정 생성 정보, 고객 마일리지 계정 갱신 정보 및 고객 마일리지 계정 URL 정보를 상기 고객단말기(500)로 전송하는 단계;를 포함하는 것을 특징으로 하는 모바일 기기를 이용한 마일리지 관리 방법.(G1) the service server 200 generates a mileage management web page for each customer terminal in a mileage management service homepage and a mobile homepage for each self-employed person, and generates customer mileage account information, customer mileage account update information, and customer mileage account. And transmitting the URL information to the customer terminal (500).
  7. 제5항에 있어서,The method of claim 5,
    상기 (G) 단계 이후에,After the step (G),
    (H) 상기 서비스서버(200)가, 자영업자별 고객 정보를 저장 및 갱신하며 특정한 분류 기준에 의해 자영업자별 고객 정보를 분류한 후 분류한 고객 정보를 상기 자영업자단말기(100)로 전송하는 단계;를 더 포함하는 것을 특징으로 하는 모바일 기기를 이용한 마일리지 관리 방법.(H) the service server 200, storing and updating customer information for each self-employed, classifying customer information for each self-employed according to a specific classification criteria, and then transmitting the classified customer information to the self-employed terminal 100; Mileage management method using a mobile device characterized in that it further comprises.
PCT/KR2014/004623 2013-05-24 2014-05-23 Mileage management system using mobile device and method therefor WO2014189322A1 (en)

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