KR101515702B1 - Advertising costs adjustment apparatus of social network service and the method thereof - Google Patents

Abstract

An SNS advertisement cost settlement apparatus and method using NFC are disclosed. The mobile communication terminal reads the URL and the tag UID from the NFC sticker and connects to the URL of the SNS server to transmit the tag UID and USIM information read from the NFC sticker, And transmits the location information and the coupon of the nearby branch office to the mobile communication terminal at the location of the read tag UID, determines that the occurrence of the event is occurred, and transmits the billing information corresponding to the occurrence of the event to the affiliate terminal, The present invention relates to an apparatus and method for SNS advertisement cost settlement using NFC that can more easily and efficiently benefit from an advertisement by providing a method of counting the number of touches per region and a touch region.

Description

TECHNICAL FIELD [0001] The present invention relates to an apparatus and method for calculating SNS advertisement expenses using NFC,

More particularly, the present invention relates to an NFC-enabled mobile phone that provides a coupon by using a tag UID together with advertisement information when a user touches the mobile communication terminal, and makes it possible to use the coupon. At the same time, The present invention relates to an apparatus and method for setting an SNS advertisement cost using NFC that can provide an advertisement effect more easily and efficiently.

Recently, Near Field Communication (NFC) technology, which is one of the short-range wireless communication methods, and mobile marketing methods using these technologies are attracting attention due to the emergence of smart phones. NFC is a proximity communication technology that enables data to be communicated bidirectionally within a distance of about 10cm between two terminals. NFC-based mobile Smart-Life service using this technology allows users to connect their smartphone to a recognition device It is easy and convenient to exchange information simply by bringing it in. This can be used as a mobile marketing and advertising means, which will have a great impact on the mobile industry.

In addition, when the SNS service is connected to the NFC mobile phone, the payment is made by touching the NFC tag when visiting the mart, the information recorded in the SNS is shared with the friend, and the friend can download the discount coupon of the mart from the internet.

Coupons are a kind of marketing, in which consumers collect coupons to buy the goods or services at a discounted price or for free. Coupons are treated the same as cash at merchants. Coupons are provided free of charge or when a certain amount of the item is purchased, a certain number or number of times is provided which is proportional to the purchase amount. The coupon includes an identification code such as a bell, a table or a stamp or a bar code, an electronic coupon which can be exchanged online, and the like. Coupons can be categorized in various ways depending on the manner in which the coupons are provided or the kind of the coupons, and it is not easy for the user to utilize and manage the coupons properly.

As mentioned above, NFC can also provide electronic information to all objects in the vicinity and can be used in connection with a mobile phone.

For example, if you touch an NFC mobile phone on a poster with an NFC tag, you can connect to the Internet service through a mobile phone web browser and download applications related to the poster to a mobile phone. Applications have also emerged that allow consumers to freely record data on NFC tags using NFC mobile phones.

Such a coupon integrated management using a conventional mobile communication terminal and a system thereof are disclosed in Patent Registration No. 10-1238224.

In the above-described technology, when an arbitrary NFC-enabled mobile phone is touched to the NFC reader, the URL information stored in the NFC reader is transmitted to the mobile phone, so that the mobile phone user can easily access the web site of the company, The company that installed the reader can increase the awareness by advertising the company and the product to the unspecified majority.

However, in the mobile marketing system and method using a general NFC reader as described above, it is possible to grasp the cumulative number of visitors of the entire web site, but it is impossible to know whether the web site is accessed using a PC or a mobile phone In the case of access using a mobile phone, there is a disadvantage in that it is not possible to establish a marketing plan specialized for each region and installation place since visitors can not be specifically identified by region or installation place.

Accordingly, when a web site using a mobile phone is accessed, it is possible to count the number of visitors by region and installation place so that a user residing in an area can pay attention to whether the user is interested or not, By doing intensive and specialized marketing in place, you will be able to maximize the cost effectiveness.

In addition, since a general NFC reader is connected to a PC and is powered by a PC, it is not suitable for mobile marketing because it can not be installed in a place where connection with a PC is impossible.

Therefore, it is necessary to provide a system that can easily issue coupons and efficiently advertise through NFC of a handbill using a mobile communication terminal such as a smart phone.

Accordingly, it is an object of the present invention to provide an SNS advertisement cost settlement apparatus and method using an NFC capable of transmitting a location of a nearest dealer in a location of a tagged advertising sticker using an NFC function of a mobile communication terminal.

Another object of the present invention is to provide an SNS advertisement cost settlement apparatus and method using an NFC that provides a coupon in the case of new tagging so that a corresponding branch office can be easily used.

Another object of the present invention is to provide an SNS advertisement cost settlement apparatus and method that can issue a reserve money after completing a service use period after visiting a business branch, and settle the usage fee as a reserve money.

In order to solve such a problem, the present invention provides an SNS advertisement cost settlement apparatus using NFC, comprising an SNS server including coupon information, location information of each UID, and location information of a branch office, an NFC sticker A mobile communication terminal configured to read a URL and a tag UID from the NFC sticker through tagging, and an affiliate terminal to receive an event from an advertiser and process billing information, Reads the URL and the tag UID, connects to the URL of the SNS server, and transmits the tag UID and the USIM information read from the NFC sticker. Then, the SNS server reads the location information of the transmitted tag UID, The location information and the coupon of the nearby branch office at the location of the UID are transmitted to the mobile communication terminal, and it is determined that the event is generated, Charging information according to the generation can be achieved by configuring the transmission to the merchant terminal.

Further, the mobile communication terminal further includes an advertiser terminal provided with a coupon and a reserve UID and having a branch office NFC sticker in which a tag UID is recorded. The mobile communication terminal creates a service review period after executing a service after using a service at a branch, The tag UID of the advertiser terminal, the created service use period, and the USIM information are transmitted to the SNS server to issue a reserve, and the payment can be made by the advertiser terminal using the coupon and the reserve fund.

The mobile communication terminal includes an NFC interface for reading the tag UID and the URL of the SNS server from the NFC sticker, a user application unit for activating the application and displaying at least one of a coupon status, a branch location, a reserve status, A USIM for storing user identification information, and a URL read out from the NFC interface, and for activating the application of the user App unit to access the SNS And a terminal control unit connected to the URL of the server and controlling the user identification information to be transmitted from the tag UID and the USIM read from the NFC sticker.

In addition, the SNS server includes a location storage unit for storing the location of a branch office for each tag UID, a tagging storage unit for storing a tagging occurrence location, a coupon storage unit for storing a coupon, a charging unit for storing charging information, When the tag UID and the USIM information are transmitted from the mobile communication terminal, the tagging location of the transmitted tag UID is read from the tagging storage unit, and the location information of the nearby branch office And transmits the coupon and business location information to the mobile communication terminal, determines that an event has occurred, and controls the billing unit to read the billing information in response to the occurrence of the event and transmit the billing information to the merchant terminal .

The SNS control unit may further include a member information unit for storing the member information readable from the USIM by the tag UID. When the tag UID and the USIM information are transmitted from the mobile communication terminal, It is preferable that the user information is read and it is determined whether or not the user has tagged the NFC sticker newly, and when it is determined that the tagging is newly performed, the coupon and the business location are transmitted.

Meanwhile, a method for calculating an SNS advertisement fee using NFC that issues a coupon and a reserve money using tag UID information of an NFC sticker to a mobile communication terminal and pays a fee for service using the issued coupon and reserve money includes (a) (B) reading the tag UID information and the URI information from the NFC sticker, (b) accessing the URL read in the step (a), sending the tagged UID and USIM information, which is user identification information of the mobile communication terminal, (C) the SNS server retrieves location information from the tag UID, transmits the coupon information to the mobile communication terminal together with the location information of the branch office corresponding to the retrieved location information, and (D) a user of the mobile communication terminal uses a service provided by a branch office after visiting a business branch, and executes an application And (e) after step (d), the SNS server transmits the reserve money to the mobile communication terminal and transmits the UID and USIM information to the mobile communication terminal And the user of the communication terminal can settle the payment for the coupon with the coupon and the reserve money.

In the step (c), when the tag UID and the USIM information are transmitted from the mobile communication terminal, the member information unit reads the corresponding user information, determines whether the user has tagged the corresponding NFC sticker newly, The merchant terminal confirms the tagged position from the tag UID by executing the App when the tag UID and the charging information are received from the SNS server, It can be judged whether it is true or false.

Therefore, according to the apparatus and method for SNS advertisement cost settlement using NFC according to an embodiment of the present invention, it is possible to intuitively manage each coupon by managing mobile coupons of various types and types using the mobile communication terminal, It is possible to maximize the utilization of coupons by quick classification and use when necessary.

In addition, according to the apparatus and method for SNS advertisement cost settlement using NFC according to an embodiment of the present invention, when a tag UID is transmitted along with URL information stored in an NFC reader at the time of touch of an NFC enabled mobile communication terminal, , And the number of touches can be counted, so that not only the total number of cumulative visitors of the advertiser but also the number of visitors according to the area and place can be grasped, so that it is possible to perform specialized and efficient marketing for each region. .

1 is a main configuration diagram of an SNS advertisement cost settlement apparatus using NFC according to an embodiment of the present invention;
And,
FIG. 2 is a flowchart illustrating an SNS advertisement cost settlement method using NFC according to an exemplary embodiment of the present invention.

It is to be understood that the words or words used in the present specification and claims are not to be construed in a conventional or dictionary sense and that the inventor can properly define the concept of a term in order to describe its invention in the best possible way And should be construed in light of the meanings and concepts consistent with the technical idea of the present invention.

Throughout the specification, when an element is referred to as "comprising ", it means that it can include other elements as well, without excluding other elements unless specifically stated otherwise. It should be noted that the terms such as " part, "" module, " .

Hereinafter, an embodiment of the present invention will be described with reference to the drawings.

FIG. 1 is a block diagram of an SNS advertisement cost settlement apparatus using NFC according to an embodiment of the present invention. As shown in FIG. 1, an SNS advertisement cost settlement apparatus using NFC receives information from an NFC sticker 200, A mobile communication terminal 100 in which an application is installed so as to be able to access a URL to receive coupons and the like, an SNS server 300 for managing billing information and coupons, an affiliate shop for executing billing information, A terminal 400, and an advertiser terminal 500 that can use a service as a coupon to be issued.

The NFC sticker 200 is attached to a smart poster used as an advertisement leaflet in a near field communication (NFC) inlay in which a tag chip and an antenna are bonded and has a uniform resource locator (URL) and a unique identifier (UID) And is configured to transmit data when tagging.

The mobile communication terminal 100 refers to a terminal capable of receiving a voice call service and an image in a conventional wired or wireless manner. The mobile communication terminal 100 may be a mobile phone, a smart phone, a cellular phone, a PCS, And a wired terminal such as a wired phone. However, in the present invention, a smart phone is used as the wired terminal.

The mobile communication terminal 100 according to the present invention may include communication means such as an Internet access interface through a mobile communication network, NFC, WIFI, and Bluetooth, which will be described in detail below.

The mobile communication terminal 100 performs near field communication (NFC) and internet communication, and is a terminal that can use SNS. The mobile communication terminal 100 tags the NFC sticker 200 with the advertisement URL and the tag UID (unique identifier) An SNS application can be installed which is connected to the SNS server 300, which will be described later, and can receive and use coupons and business locations.

To this end, the mobile communication terminal 100 includes an NFC interface 140 for performing normal Near Field Communication (NFC), a communication interface 120 for performing voice communication and / or video communication and Internet communication, A key input unit 130, a terminal display unit 160, and a terminal control unit 110 for controlling the mobile communication terminal by driving an application, And the like.

And an NFC controller 140 for processing data received from the NFC antenna 140 and the NFC antenna. The NFC tag 140 receives the advertisement URL and the tag UID from the NFC sticker 200 through tagging, and transmits the advertisement URL and the tag UID to the SNS server 300 .

The user application (App) unit 150 is configured to access the SNS server 300, which will be described later, through the mobile communication network, and download the SNS advertisement cost settlement application using the NFC to install related programs.

In this program, the terminal display unit 160 may display the coupon status, the location of the branch office, the reserve status, the service utilization review box, and the like.

In addition, when the application is activated, the NFC interface can be activated so that relevant information can be received from the NFC sticker through tagging without any additional key operation.

Alternatively, when the NFC icon installed on the mobile communication terminal is activated to tag the NFC sticker, the related information may be received from the NFC sticker at the time of tagging and may be connected to the corresponding URL.

Preferably, the SNS application is installed in the authentication process of the SNS server 300 during the installation of the application (App).

Although the present invention has been described in connection with downloading and installing an app by accessing an SNS server 300 operated as a web site, it is not limited to this, but an application suitable for each OS, regardless of the IOS system or the Android system, It is also possible to use the method of uploading and distributing.

The process of downloading and installing the application (App) and the step of authentication are general, and a detailed description thereof will be omitted.

The key input unit 130 may be configured to input data for the corresponding key using a touch screen or a keypad. The key input unit 130 may include keys required for normal smartphone function control and specific keys for executing the SNS advertisement cost settlement function using the NFC of the present invention. Button.

The NFC interface 140 is one of communication means for performing short-range wireless communication. The NFC interface 140 receives a tagging request from the NFC sticker 200 by using a short distance communication device such as NFC (Near Field Communication) or Bluetooth (B / ) To receive the advertisement URL and the tag UID.

In addition, when the mobile communication terminal 100 receives the URL and the tag UID from the NFC sticker 200 and transmits it to the SNS server 300, the mobile communication terminal 100 is operated to read user information from the USIM 170 and simultaneously transmit it.

The terminal control unit 110 receives the URL and the tag UID by tagging the NFC sticker 200 attached to the smart poster by executing the corresponding application in the user app unit 150 and transmits the URL and the tag UID to the received URL through the communication interface 120 SNS server 300 to transmit UID and USIM information

That is, the terminal control unit 110 drives an application stored in the user app unit 150 according to a specific button input of the key input unit 130, or activates Near Field Communication (NFC) Receives the URL and the tag UID from the NFC sticker through the NFC interface 140, drives the communication interface 120 to access the URL, and accesses the SNS server 300 to read the USIM information from the USIM 170 0.0 > UID < / RTI >

Meanwhile, it is needless to say that the application of the present invention can be executed by a specific key, but the NFC sticker 200 can automatically execute the application in the process of tagging to more effectively operate the application.

The terminal control unit 110 receives the location and coupon from the SNS server 300 and stores the location and the coupon in the memory 180 so that the user can pay for the service using the App.

A Universal Subscriber Identity Module (USIM) used as subscriber identification information in the present invention is installed in a UICC (Universal Integrated Circuit Card), which is a smart card for communication, as an application for WCDMA network connection and subscriber authentication. The USIM application stores important information such as subscriber information, network information, and authentication information, and personal supplementary service information such as a text message, e-mail, and phone book

As described above, the USIM information according to the present invention is used as an identification number of a mobile communication terminal. The USIM information includes a telephone number and a serial number of a corresponding terminal, an International Mobile Station Identity (IMSI), a Mobile Station International ISDN Number (MSISDN) Mobile Identification Number), it is not limited to this, and it is needless to say that the present invention is also applicable to a general form of ID or nickname.

The SNS server 300 is an online platform that generates and strengthens social relations through free communication, information sharing, and network expansion among users through a social network service (English: Social Network Service) Billing information corresponding to the occurrence, reserve funds or coupons, and branch locations

To this end, the SNS server 300 includes a location storage unit 320 for storing a location of a business office, a tagging storage unit 330 for storing a tagging occurrence location, a coupon storage unit 340 for storing coupons, A deposit storage unit 360 for storing the deposit, and an SNS control unit 310 for controlling the SNS server 300.

The location storage unit 320 is constituted by a normal memory, and is configured to store the location of a branch where a coupon can be used when a coupon is issued, as text or an image.

The tagging storage unit 330 is configured to store the tagging location by the tag UID of the NFC sticker 200 and store the information about the branch by the tag UID of the branch NFC sticker 510. The coupon storage unit 340 stores the event And the billing unit 350 stores billing information according to the occurrence of each tag UID and billing information according to the duration of each tag UID. If necessary, the billing unit 350 stores billing information for each advertiser, that is, And the reserve fund storage unit 360 is configured to store the reserve fund for each user or branch office, and the fund is stored in a stamp form for convenience of use.

Of course, at this time, the sales point for each user can be stored separately by the tag UID or the information which can be identified.

In the present invention, the storage units are separately configured for convenience of explanation, but it is needless to say that such a storage unit can store data separately in one memory.

The member information unit 370 stores the member information readable from the USIM by tag UID, and the communication unit 380 communicates with the Internet or an existing wired / wireless communication network so that the SNS server 300 can operate on the web. The mobile communication terminal 100, the franchise terminal 400, and the advertiser terminal 500, which are described later.

The function of the SNS control unit 310 in this configuration will be described below.

When the tag UID and the USIM information are transmitted from the connected mobile communication terminal 100, the SNS control unit 310 reads the corresponding user information from the member information unit 370 using the USIM information and transmits the corresponding NFC sticker 200 ) Is newly tagged or not.

As a result of the determination, if it is determined that the tagging is newly performed, the tagging location is read by the tag UID in the tagging storage unit 330, the location of the branch closest to the location is read out from the location storage unit 320, And the coupon storage unit 340 transmits coupons issued for each advertiser who proceeds events according to the tag UID of the NFC sticker 200 to the mobile communication terminal 100 through the communication unit 380. [

At this time, the SNS control unit 310 determines that an advertisement event has occurred according to the tag UID of the NFC sticker 200, and transmits the charging information to the merchant terminal 400.

At this time, when the deposit for each merchant terminal 400 is accumulated in the charging unit 350, the SNS control unit 310 transmits the charging information from the deposit together with the transmission of the charging information so that the status of the deposit can be known, In a case where the deposit is smaller than the billing amount or the deposit information is not accumulated in the billing unit 350, it is possible to send the bank account or the deposit request to the SNS together with the billing information.

In addition, if it is determined that an advertisement event has occurred, the SNS control unit 310 can count the touch region from the tag UID and count the number of touches by region, store it in the tagging storage unit to count the touch region and place, Since the total number of visitors of the advertiser as well as the number of visitors by region and place can be grasped, it is possible to maximize the advertisement effect by cost because it is possible to perform specialized and efficient marketing for each region.

In addition, after the user having the mobile communication terminal 100 uses the service by using the service, the SNS control unit 310 creates the service use period using the relevant business branch after executing the application, and then transmits the service usage history to the advertiser terminal 500 And transmits tagged UIDs and USIM information read from the aftermarket NFC sticker 510 to the SNS server 300 automatically after tagging the provided branch store NFC sticker 510.

When the SNS server 300 receives the tag UID and the USIM information read from the latter period of service use and the branch office NFC sticker, the SNS control unit 310 issues a reserve for each user, and at the same time, the tagging storage unit 330, (360), and transmits data about the reserve to the mobile communication terminal (100).

It is preferable that the deposit is issued in a stamp form so that the terminal display unit 160 can easily confirm the deposit.

As described above, when the service shop leaves the service shop after leaving the service shop, information on the service use period and the location of the service shop is transmitted to the SNS terminal 100n of another user so that the information can be shared.

Thereafter, the operation of the other user's SNS terminal can be performed by repeating the same process as described above.

On the other hand, when the reserve is received from the SNS server 300, the terminal control unit 110 executes the App and makes a payment using the reserve money and the received coupon at the advertiser terminal 500.

Also, since the SNS control unit 310 can count the tagging area and the location and the number of touches by the tag UID of the NFC sticker, the number of visitors according to the area and the place can be grasped as well as the total cumulative number of visitors of the corresponding advertiser , And it is possible that specialized and efficient marketing can be achieved in each region.

The merchant terminal 400 is configured to receive an application for an event from an advertiser, which is a branch office, and to process billing information.

To this end, the merchant terminal 400 includes an App execution unit 420 that executes an application related to SNS advertisement cost settlement using NFC, an event location storage unit 430 that stores the location where the event occurs, a billing information and usage fee, And a membership controller 410 for controlling the franchise terminal and a communication connection unit 450 for connecting the SNS server 300 to the wired / wireless or the Internet.

The affiliate control unit 410 executes the App of the application execution unit 420 and transmits the event occurrence location and the charging information to the event occurrence location where the NFC sticker 200 is located And the charging location information is stored in the event location storage unit 430 and the charging information is stored in the DB 440. [

In particular, the billing information stored in the DB 440 is configured to store billing information for tagging of each advertiser who requests the tag UID of the NFC sticker when an advertisement is requested from the advertiser.

Also, it can be connected to the SNS server 300, requesting and receiving payment information for each period according to the tag UID, and storing it in the DB 440.

Of course, when the charging control unit 410 receives the charging information from the SNS server 300, the affiliate control unit 410 stores the charging information in the DB 440, analyzes the corresponding data, You may.

In addition, since the affiliate control unit 410 can count the touch area from the tag UID and store it in the tagging storage unit from the DB 440, it can count the touch area and place, and count the number of touches. Since the total number of visitors of the advertiser as well as the number of visitors by region and place can be grasped, it is possible to maximize the advertisement effect by cost because it is possible to perform specialized and efficient marketing for each region.

Hereinafter, the SNS advertisement cost settlement method using NFC using the above-described configuration will be described.

FIG. 2 is a flowchart illustrating an SNS advertisement cost settlement method using NFC according to an exemplary embodiment of the present invention. Referring to FIG. 2, a mobile communication terminal 100 having an NFC interface, that is, an NFC reader function, The mobile communication terminal is tagged (S610).

The terminal control unit 110 of the mobile communication terminal 100 reads the tag UID and the URL address of the SNS server 300 through the NFC interface 140 and transmits the tag UID and URL read through the communication interface 120, And transmits the USIM information to the SNS server 300 (S611).

When the tag UID, the URL, and the USIM information are received from the mobile communication terminal, the SNS server 300 uses the USIM information to determine whether the user having the corresponding mobile communication terminal first tagged the NFC sticker 200 (S620). If it is not tagged for the first time, the SNS control unit 310 transmits the location of the nearest branch of the tag UID tagged in the location storage unit 320 to the mobile communication terminal (S621) If it is determined, the location of the branch office closest to the tagged location and the assigned coupon is transmitted to the mobile communication terminal (S622).

Also, if the mobile communication terminal requests the transfer of the business location after selecting the specific area such as Suwon, the location of the business point after execution of the application can be transmitted.

In addition, when the mobile communication terminal requests the transmission of the business location by selecting a specific area after executing the application on the mobile communication terminal, the location of the business branch closest to the corresponding location of the mobile communication terminal can be transmitted.

At this time, it is possible to simultaneously receive the location information of the mobile communication terminal and to transmit the location information of the sales point belonging to the corresponding location.

That is, once the coupon is issued from the fixed NFC sticker 200, when a certain period of time has elapsed and the coupon is to be used at another place instead of the position where the NFC sticker is attached, Transferring the location will make it easier to use the coupon.

If it is determined in step S620 that the tagging is the first tagging, the SNS server 300 transmits the charging information and the tag UID to the merchant terminal 400 in step S630. If the charging information and the tag UID are transmitted, (S640). The tagged event generation location and charging information may be received and stored in the event location storage unit 430 and the local DB 440, respectively (S641).

In this case, when the deposit for each merchant terminal 400 is accumulated in the charging unit 350, the SNS server 300 transmits the charging information together with the transmission of the charging information in a limited amount so that the status of the deposit can be known The bank account or the deposit request which can pay the bill together with the billing information can be issued to the SNS when the deposit is smaller than the billing amount or when the deposit is not accumulated in the billing unit 350. [

Also, the merchant terminal 400 checks the location of the event tagged from the tag UID for each tag UID in the event location storage unit 430, and confirms that the charging information is normal.

Thereafter, when the user having the mobile communication terminal 100 having the coupon issued has visited the branch office, the service using the corresponding service applied to the coupon is executed. Then, the application of the mobile communication terminal 100 is executed, Next, tagging is performed on the branch NFC sticker 510 provided in the branch office to read the branch tag UID, location information, and the like (S652).

The business shop tag UID and location information read in step S652 are transmitted to the SNS server 300 together with the created service utilization review and USIM information (S653).

When the SNS server 300 receives the location tag, location information, service utilization period, and USIM information, the SNS server 300 transmits the deposit in the form of a stamp to the corresponding mobile communication terminal (S654). When the user makes payment for the usage fee using the coupon and the reserve (S660).

At this time, the SNS server 300 can manage the coupon more easily by storing the use of the coupon in the tagging storage unit 330 according to the identification number of the corresponding mobile communication terminal.

In addition, the SNS server 300 can transmit information on the service use period and the branch office to other users, thereby enhancing the image of the service of the branch office and conducting effective marketing to attract other users .

As described above, according to the apparatus and method for SNS advertisement cost settlement using the NFC of the present invention, it is possible to count touch regions and count the number of touches by region using tag UID together with advertisement information when touching with an NFC-enabled mobile phone, It is possible to provide an advertisement effect.

While the present invention has been particularly shown and described with reference to exemplary embodiments thereof, it is evident that many alternatives, modifications and variations will be apparent to those skilled in the art.

100: Mobile telecommunication terminal 110: Terminal control unit
140: NFC interface 150: User App part
200: NFC Sticker 300: SNS Server
310: SNS control unit 340: Coupon storage unit
350: charging part 360: reserve storage part
370: Member Information Section 400: Merchant terminal
420: App execution unit 500: Advertiser terminal
510: Branch NFC sticker

Claims (8)

delete An SNS server including coupon information, location information of the tag UID of the NFC sticker, and location information of the franchise by the tag UID of the business shop NFC sticker;
An NFC sticker in which a URL of the SNS server and a tag UID are recorded;
A mobile communication terminal configured to read a URL and a tag UID from the NFC sticker through tagging;
A merchant terminal for receiving an application for an event from an advertiser as a branch office and processing billing information;
An advertiser terminal providing a service with a coupon and a reserve and having a branch office NFC sticker in which a tag UID is recorded;
The mobile communication terminal executes the application through tagging from the NFC sticker, connects to the URL of the SNS server read by tagging, transmits the tag UID and USIM information read from the NFC sticker to the SNS server, The server reads the location information of the transmitted tag UID and then transmits the location information and coupon of the nearby branch office at the location of the read tag UID to the mobile communication terminal and judges it as the occurrence of the event, Transmits the USIM information to the SNS server by issuing the tag UID of the advertiser terminal, the created service use period, and the reserve money by sending the USIM information to the SNS server, The SNS using the NFC which makes payment according to the use of the service in the advertiser terminal by using the coupon and the reserve money Gobi settlement unit.
3. The method of claim 2,
The mobile communication terminal
An NFC interface for reading the tag UID from the NFC sticker and the URL of the SNS server;
A user application unit for activating an application and displaying at least one of a coupon status, a branch location, a reserve status, and a service utilization review field;
A communication interface for performing Internet communication for connecting to a normal web server;
A USIM for storing user identification information; and
A terminal control unit for accessing the URL read from the NFC interface through a communication interface and activating an application of the user App unit to access the URL of the SNS server and transmitting user identification information from the tag UID and USIM read from the NFC sticker, ;
And an SNS advertisement cost settlement apparatus using NFC. The method of claim 3,
The SNS server
A location storage unit for storing a location of a business branch by a tag UID;
A tagging storage unit for storing a tagging occurrence position;
A coupon storage unit for storing coupons;
A billing unit for storing billing information;
A reserve storage for storing the reserve; and
When the tag UID and the USIM information are transmitted from the mobile communication terminal, the tagging location of the transmitted tag UID is read from the tagging storage unit, and the location information of the nearby business point at the location of the read tag UID is read An SNS control unit for transmitting the coupon information and the business location information to the mobile communication terminal, determining that the occurrence of the event is occurred, reading the billing information in response to the occurrence of the event, and transmitting the billing information to the merchant terminal;
And an SNS advertisement cost settlement apparatus using NFC.
5. The method of claim 4,
A member information unit for storing member information readable from the USIM by tag UID;
Further comprising:
The SNS control unit
When the tag UID and the USIM information are transmitted from the mobile communication terminal, the member information unit reads the corresponding user information, and determines whether the user has tagged the corresponding NFC sticker newly. If the tag is newly tagged, And SNS advertisement cost settlement apparatus using NFC to transmit the location of the branch office.
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