WO2016093456A1 - Coupon management server and method for providing coupons having short valid period - Google Patents

Coupon management server and method for providing coupons having short valid period Download PDF

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Publication number
WO2016093456A1
WO2016093456A1 PCT/KR2015/007046 KR2015007046W WO2016093456A1 WO 2016093456 A1 WO2016093456 A1 WO 2016093456A1 KR 2015007046 W KR2015007046 W KR 2015007046W WO 2016093456 A1 WO2016093456 A1 WO 2016093456A1
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WO
WIPO (PCT)
Prior art keywords
coupon
user
user terminal
management server
terminal
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PCT/KR2015/007046
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French (fr)
Korean (ko)
Inventor
제영수
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주식회사 에그락
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Publication of WO2016093456A1 publication Critical patent/WO2016093456A1/en

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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0212Chance discounts or incentives
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207Discounts or incentives, e.g. coupons or rebates

Definitions

  • the present invention relates to a coupon management server and method for providing a coupon of a short expiration date, and more particularly to a coupon management server and method that can provide a small amount of coupons having a short expiration date according to the operating status of the merchant. It is about.
  • social commerce or mobile coupons provide a large amount of coupons with validity periods of several weeks to months, and users use the discounted value of goods or services in advance to use as a present discount for future sales for merchants. It is becoming. However, when the user is concentrated in a specific period or presents an unreasonable discount rate at the merchant, there is a problem that the quality of the actual product or service is lowered, thereby increasing the user's dissatisfaction.
  • the coupon used at the actual merchant may be significantly less than the coupon issued by the merchant.
  • the coupon collected may be significantly less than the coupon issued by the merchant.
  • the present invention can generate a small amount of coupons of a short expiration date by setting the number of coupons or the discount rate of the coupon according to the operating status of the merchant, the user receiving the coupon can receive a reward by retransmitting the coupon to the second user
  • the purpose is to provide a coupon server and method.
  • the present invention for achieving the above object, to provide a coupon by selecting a control platform for providing a coupon application, a coupon platform for generating a coupon and a user terminal to generate a coupon in accordance with the coupon issuance request transmitted from the merchant terminal installed with the coupon application Including a matching platform, the matching platform is characterized in that when the coupon retransmission request is sent from the user terminal, and selects a second user terminal to provide the coupon.
  • the present invention for achieving the above object, comprising the steps of providing a coupon application, receiving a coupon issuance request from the merchant terminal installed with the coupon application, generating a coupon, and selecting a user terminal to provide the coupon When the coupon retransmission request is transmitted from the user terminal, the second user terminal is selected to provide the coupon.
  • the coupon can be issued by setting the number or discount rate of the coupon in accordance with the operating status of the merchant, it is possible to solve the problem of deterioration of the quality of the goods or services that may be caused by the excessive discount rate.
  • the present invention can generate a coupon according to the operating status of the merchant, it can be particularly useful in the merchandise having a short shelf life, stores with a high fixed cost ratio, a limited user capacity.
  • the user may resend the coupon to the second user, and when the second user uses the coupon, the user may receive a reward. Therefore, the present invention can induce information about coupons and affiliates to be spread to third parties, and can provide an increased advertising effect.
  • the present invention by providing the coupon by selecting the optimal user automatically based on the coupon and the user information using the coupon recovered from the merchant, it is possible to provide a coupon that the user prefers, further increase the recovery rate of the coupon Can be.
  • FIG. 1 is a view showing a coupon management system according to an embodiment of the present invention.
  • FIG. 2 is a view showing a coupon management server according to an embodiment of the present invention.
  • FIG. 3 is a flowchart illustrating a coupon management method according to an embodiment of the present invention.
  • FIG. 4A illustrates a screen displayed on an affiliated store terminal according to an embodiment of the present invention.
  • 4B is a diagram illustrating a screen displayed on a user terminal according to one embodiment of the present invention.
  • the present invention relates to a coupon management server and method for providing a coupon of a short expiration date, provides a coupon application to the merchant terminal and the user terminal, and generates a coupon based on the operating status of the merchant in accordance with the coupon issuance request of the merchant terminal
  • the purpose is to provide to the user terminal. Since the number of coupons, coupon discount items, or coupon discount rate varies depending on the operating status of the merchant, it is possible to solve the quality degradation problem caused by the excessive discount rate of the merchant.
  • the coupon in response to a request for retransmission of the user terminal, the coupon may be retransmitted to a third party, and a reward may be provided to the user depending on whether the third party uses the coupon, thereby increasing the advertisement effect to the affiliate store and the utilization rate of the coupon. have.
  • FIG. 1 is a view showing a coupon management system according to an embodiment of the present invention.
  • the coupon management system may include a coupon management server 10, a merchant terminal 20, and a user terminal 30 for generating a coupon.
  • the expiration date, issued number, discount items, discount rate, etc. of the coupon generated according to the present invention are changed according to the operating status of the affiliated store.
  • a short expiration date can be a few hours, a range within 12 hours, a specific day or a predetermined time range within 48 hours. For example, a coupon that can be used from the time a coupon is provided until 7 pm, a coupon that can be used between 8 am and 12 am, a coupon that can be used only on the day that the coupon is provided, a coupon that can be used only on a specific day, and the like Can be a coupon according.
  • the coupon management server 10 communicates with the affiliated store terminal 20 and the user terminal 30 by wire or wirelessly, and transmits and manages various data.
  • the coupon management server 10 generates a coupon application and provides it to the merchant terminal 20 and the user terminal 30.
  • the merchant terminal 20 and the user terminal 30 may use various functions provided by the coupon management server 10 according to the present invention.
  • the coupon management server 10 is the merchant information and the user terminal (transmitted from the merchant terminal 20) 30) Store and manage user information sent from.
  • the coupon management server 10 generates a coupon based on a business status according to a coupon issuance request of the affiliated store terminal 20, selects a user, and provides a coupon to a selected user.
  • the selected user includes a user selected as an optimal user or a user designated by the affiliated store terminal 20.
  • the coupon issuance request of the affiliated store terminal 20 may include information on a product / service, a photo, a price before a discount, a price after a discount, an expiration date, or the number of coupons issued.
  • the coupon issuance request can be changed according to the operating status of the merchant, and the operating status of the merchant refers to the operating status for a specific day or for a specific period. , Discount items, discount rate, etc. are changed.
  • the coupon management server 10 may automatically select a number of coupons to be generated by calculating a coupon recovery rate according to information included in a coupon issuance request of the affiliated store terminal 20, for example, a type of a product / service, a discount rate, and the like. Can be.
  • the coupon management server 10 receives the identification information of the used coupon from the merchant terminal 20 or the user terminal 30, and analyzes the usage information for the coupon. In addition, a reward may be provided to the user terminal 30 according to the analyzed usage information.
  • the affiliated store terminal 20 is a device that communicates with the coupon management server 10 by wire or wirelessly, and may be a portable terminal, a tablet PC, or a wired computer installed in the affiliated store.
  • the affiliated store in which the affiliated store terminal 20 is installed may be a company that sells a product having a short shelf life, a store having a high fixed cost ratio, or a company that provides a service having limited user capacity.
  • it may be a store that sells fresh food, an expiration date of an expiration date, or a product whose value rapidly decreases after a certain point of time, such as a restaurant, a flower shop, a mart, a convenience store, and the like, such as a bar, a beauty salon, a sauna, a bath, a billiard room, It may be a store with a high fixed cost ratio, or a company that provides a service or a product to a limited number of people by a specific date such as a movie, a play, a performance, an airline, a hotel, a pension, a car, or a cruise.
  • the affiliated store owner registers the affiliated store terminal 20 in the coupon management server 10 by inputting information such as the affiliated store name, location, contact information, product or menu through the coupon application. .
  • the affiliated store terminal 20 may transmit a coupon issuance request to the coupon management server 10.
  • the merchant terminal 20 may transmit the identification information of the used coupon, for example, a barcode, QR code, coupon number, etc. to the coupon management server 10, coupon management server 10 may analyze the coupon generated by accumulating usage information such as a discount rate of the used coupon, coupon user information, coupon issuance time, coupon issuance number, and the like, according to the transmitted identification information, and a consumption pattern of the user.
  • the user terminal 30 is a device that communicates with the coupon management server 10 by wire or wirelessly, and may be a portable terminal, a tablet PC, or a wired computer used by the user.
  • the user terminal 30 is registered in the coupon management server 10 by the user inputting an ID, gender, contact information, preferred region, and preferred product.
  • the location information of the user terminal 30 may be automatically transmitted to the coupon management server 10 according to the user's approval.
  • the user terminal 30 is provided with a coupon from the coupon management server 10, the coupon includes a coupon, such as identification information, such as a barcode, QR code, coupon number, type of goods / services, discount rate.
  • the coupon may be provided to a user selected based on user information such as gender, location, preferred region, preferred product / service, location information of the user terminal 30, or designated by the affiliated store terminal 20. It may be provided to the user.
  • the identification information of the coupon is transmitted to the coupon management server 10 through the affiliated store terminal 20.
  • the coupon management server 10 checks and analyzes usage information such as a discount rate of a used coupon, coupon user information, coupon issuance time, coupon issuance number, etc. according to the transmitted identification information, and provides a reward to the user terminal 30.
  • the rewards include reserves, additional discounts, special coupons, and the like.
  • the user terminal 30 may retransmit the coupon provided from the coupon management server 10 to a second user terminal (not shown).
  • the coupon application of the user terminal 30 may be linked with a social network service (SNS) or a phone book to select a second user among the people of the SNS or the phone book and resend the coupon to a second user terminal (not shown). have.
  • the second user may be designated by the user.
  • the coupon management server 10 may provide user information about the second user terminal (not shown), For example, an optimal second user may be selected by analyzing gender, preferred region, preferred product / service, and location information.
  • the coupon may be automatically transmitted to the second user designated by the user or the second user selected as the optimal user.
  • the coupon management server 10 may transmit the coupon and the application installation guide together through a text message, a messenger message, and an SNS message. Therefore, a coupon for the affiliated store may be provided to a third party who did not have information about the coupon application or the affiliated store, thereby increasing the advertising effect on the affiliated store.
  • the coupon management server 10 may provide a reward to the user terminal 20 or the second user terminal (not shown). Therefore, since the user can provide the second user with a coupon not used by the user and receive a reward through the use of the second user's coupon, the present invention can repeatedly induce retransmission of the coupon to the user. Effectively disseminate information about merchants to third parties.
  • the second user terminal may retransmit the coupon to the third user terminal (not shown), when the coupon transmitted to the third user terminal (not shown) is used, the user terminal 30,
  • the second user terminal (not shown) or the third user terminal (not shown) may receive a reward from the coupon management server 10. Therefore, when a coupon is used, since a reward is provided to the user who resends the coupon or the actual coupon user, the coupon may be retransmitted, and coupon use may be promoted to increase the coupon recovery rate.
  • FIG. 2 is a view showing a coupon management server according to an embodiment of the present invention.
  • the coupon management server 10 may include a communication unit 11, a control platform 12, a coupon platform 13, and a matching platform 14.
  • the communication unit 11 is a device that communicates with the affiliated store terminal 20 and the user terminal 30 by wire or wirelessly, and may transmit and receive various information.
  • the control platform 12 generates a coupon application and transmits the coupon application to the affiliated store terminal 20 or the user terminal 30 through the communication unit 11.
  • the coupon application may include both a merchant mode for issuing a coupon and a user mode for using the coupon, and a coupon application including only a merchant mode and a coupon application including only a user mode may be generated respectively.
  • the merchant application in the merchant mode is a merchant information module that can enter and manage the location, contact information, general information, etc. of the merchant, information about the product or service, photos, price before discount, price after discount, expiration date, number of coupons issued , Coupon issuance module for inputting user range, user matching service request, etc., when a coupon is used, coupon verification module for inputting identification information such as barcode, QR code, coupon number, coupon issuance and recovery rate, It may include a performance inquiry / analysis module for checking the billing and spending performance of the merchant spent when the coupon is issued.
  • the coupon application of the user mode may include a user name, gender, contact information, a preferred region, a preferred product or service, a coupon reception time, a user information module for managing location information of the user terminal, contents of the transmitted coupon, identification information, Automatically based on user information such as list, merchant location that issued the coupon, redemption / retransmission of the coupon, coupon receiving module to manage the coupon usage history, gender, preferred region, preferred products / services, and location information of the user terminal Push alarm module for managing the alarm for the coupons sent to the SNS or phone book to select the second user terminal, the coupon retransmission module for specifying the second user terminal or input the matching service request, use of the coupon Rewards management module to check rewards based on / evaluation / retransmission, Preferred Merchant Registration, Merchant Coupon Issuance It can include a module for merchant management ever confirmed.
  • control platform 12 stores and manages the information transmitted through the coupon application in real time.
  • the merchant information transmitted through the coupon application in the merchant mode can be stored, user information transmitted through the coupon application in the user mode, The information related to the receipt of the coupon, the information related to the push alarm, the information related to the retransmission of the coupon, the information related to the reward, and the information related to the merchant management may be stored and managed.
  • the control platform 12 may provide the stored information to the merchant terminal or the user terminal through the coupon application.
  • the coupon platform 13 When the coupon issuance request is transmitted from the merchant terminal, the coupon platform 13 generates a coupon based on the business status. For example, when information about a product / service, a photo, a price before a discount, a price after a discount, an expiration date, and the number of coupons issued are transmitted from the merchant terminal, a coupon is generated based on the transmitted information. In addition, the coupon platform 13 may select the number of coupons to be automatically generated by calculating the coupon recovery rate according to the type or discount rate of goods / services.
  • the coupon platform 13 collects the issued coupon by receiving identification information of the coupon used through the merchant terminal, for example, a barcode, a QR code, a coupon number, and the like. .
  • the coupon platform 13 accumulates information on the user who received the coupon for the first time, the discount rate of the coupon used, the actual user of the coupon, the coupon issuing time, and the number of coupon issuance based on the coupon identification information used. It may be analyzed, and may generate information for issuing the best coupon.
  • the coupon platform 13 may provide a reward to a user who actually used the coupon or a user who resends the coupon.
  • the coupon platform 13 may charge and settle the bill for the coupon generation and management for the merchant requesting the coupon issuance.
  • the matching platform 14 selects a user to receive the coupon generated by the coupon platform 13 and provides the coupon to the selected user.
  • the selected user includes a user selected as an optimal user or a user designated by the affiliated store terminal 20. Therefore, when a user is designated in the coupon application of the merchant mode, the matching platform 14 transmits the generated coupon to the designated user.
  • the optimal user is selected from the specified user range and the coupon is transmitted. For example, a user range may be designated as a user within a 5 km radius of a merchant, a female user in her 20s, and the like.
  • the coupon issued during a specific period or the entire period the recovery rate of the coupon and user information using the actual coupon (for example, location, gender) by analyzing, Send a coupon by selecting a user.
  • the matching platform 14 may select a second user among those included in the SNS or phone number linked with the coupon application and retransmit the coupon to the second user terminal.
  • a coupon can be retransmitted to a second user terminal designated by the user terminal, and a matching service request is sent together with the coupon retransmission request, the coupon issued during a specific period or the entire period, the recovery rate of the coupon, and the actual coupon
  • the user information (for example, location and gender) may be analyzed to select an optimal second user and resend the coupon.
  • the coupon and the application installation guide may be transmitted together to the second user terminal through a text message, a messenger message, an SNS message, and the like.
  • FIG. 3 is a flowchart illustrating a coupon management method according to an embodiment of the present invention.
  • Coupon management method may include a coupon management server 10, the merchant terminal 20, the user terminal 30, and the second user terminal 40.
  • the control platform 12 of the coupon management server 10 provides a coupon application to the affiliated store terminal 20 (S110-1), and provides a coupon application to the user terminal 30 (S110-2).
  • the coupon application is installed in each of the merchant terminal 20 and the user terminal 30, merchant information, user information, coupons, coupon identification information, rewards, etc. are transmitted and received through the coupon application, merchant information transmitted through the coupon application and User information is stored and managed in the control platform 12.
  • the merchant terminal 20 is registered in the coupon management server 10 by inputting merchant information such as the location, contact information, general information, etc. of the merchant through the coupon application (S120-1).
  • the user terminal 30 is registered in the coupon management server 10 by inputting user information such as a user name, gender, contact information, location information, preferred region, preferred product / service, and coupon reception time through a coupon application (S120). -2).
  • the location information is location information of the user terminal 30 and may be transmitted in real time to the coupon management server 10 according to whether the user is approved.
  • the merchant terminal 20 inputs information on a product / service to be issued a coupon through a coupon application, a photo, a price before a discount, a price after a discount, an expiration date of the coupon, and a number of coupons to be issued.
  • the coupon issuance request is transmitted to the server 10 (S130).
  • the supermarket enters a fish name with a shelf life up to tomorrow, a picture of a fish, a price before a discount, a price after a discount, sets the coupon expiration date to today and tomorrow, and sets the number of coupons issued to 20.
  • the supermarket may adjust the expiration date, the number of issuances, discount items, and discount rate according to the daily business status.
  • the affiliated store terminal 20 may designate a user range to receive a coupon or transmit a matching service request to the coupon management server 10.
  • the coupon platform 13 of the coupon management server 10 When a coupon issuance request is transmitted from the affiliated store terminal 20, the coupon platform 13 of the coupon management server 10 generates a coupon according to the transmitted coupon issuance request (S140). For example, 20 fish discount coupons available until tomorrow may be generated according to the conditions included in the coupon issuance request.
  • the coupon platform 13 may generate a coupon by automatically selecting the number of coupons by using the information on the accumulated coupon recovery rate according to the type or discount rate of goods / services. For example, when the recovery rate for the fish discount coupon is 50%, a total of 40 coupons may be generated so that 20 coupons are actually used.
  • the matching platform 14 of the coupon management server 10 selects a user to transmit the coupon based on the affiliate store information and the user information stored in the control platform 13, and transmits the user to the user terminal 30 of the selected user. (S150). If a user to be provided with the coupon is designated by the affiliated store terminal 20, the coupon may be transmitted to the designated user, and if the user range is designated, an optimal user may be selected within the designated user range. For example, if a user range is designated as a radius of 2km from the merchant terminal 20, based on the stored user information, the coupons generated are transmitted to 20 people closest to the supermarket among users whose user location is within 2km of the supermarket. Can be.
  • the coupon issued during a specific period or the entire period the recovery rate of the coupon and the user information using the actual coupon (for example, location, gender) by analyzing the optimal Select a user. For example, by analyzing the coupons issued in the supermarket in the last three months, the number of coupons issued, the location information of the user using the actual coupon, gender, etc., select the most suitable 20 users, 20 selected You can send a fish coupon.
  • the user can check the identification information, coupon contents, coupon list and the location of the merchant that issued the coupon through the coupon application of the user terminal 30, use / rejection of the coupon It is possible to select whether or not retransmission, it is possible to manage the coupon use history (S160).
  • the coupon is retransmitted to the second user terminal 40 through the coupon management server 10 (S170).
  • the coupon application of the user mode is linked with the SNS or the phone book to select the second user terminal, the user terminal 30 may designate a second user terminal among the people included in the SNS or phone book, coupon management server ( The matching service request may be sent to the matching platform 14 of 10.
  • the coupon may be resent to the designated second user terminal, and when the matching service request is sent, the matching platform 14 may provide user information about the second user terminal 40, for example. , A gender, a preferred region, a preferred product / service, location information, and the like may be analyzed to select an optimal second user and resend the coupon. In addition, the matching platform 14 automatically selects an optimal second user after a predetermined time elapses from the time when the user terminal 30 receives the coupon, or when the validity period of the coupon remains only a certain time, You can also resend the coupon.
  • identification information such as a barcode, a QR code, and a coupon number displayed on the user terminal 30 or the second user terminal 40 may be displayed. 20 is input through the coupon application (S180-1, S180-2). Identification information may be input through a camera, a barcode reader, a keyboard, etc. included in or connected to the affiliated store terminal 20.
  • the identification information of the coupon is transmitted from the affiliated store terminal 20 to the coupon management server 10 (S190).
  • the coupon platform 13 of the coupon management server 10 checks the usage information about the coupon, such as the discount rate of the coupon used, the actual user information of the coupon, the coupon issuance time, the number of coupon issuance, etc. Can be analyzed (S200).
  • the matching platform 14 may select an optimal user based on the usage information accumulated in the coupon platform 13.
  • the coupon platform 13 of the coupon management server 10 provides a reward for the actual user of the coupon or the user who resend the coupon according to the usage information (S210-1, S210-2).
  • the user or the second user may identify and manage rewards according to the use, evaluation, and retransmission of the coupon through the coupon application.
  • Coupon platform 13 of the coupon management server 10 may aggregate and analyze the billing, the merchant's payment performance, etc. spent by the merchant when the coupon is issued, the merchant can query the analysis results through the coupon application in the merchant mode Can be.
  • the user can register the preferred merchant through the coupon application, you can check the coupon issuance performance of the merchant, selected by the matching platform 14 of the coupon management server 10 to the coupon automatically provided to the coupon You can also manage alarms.
  • FIG. 4A illustrates a screen displayed on an affiliated store terminal according to an embodiment of the present invention.
  • Figure 4a is a coupon application of the merchant mode displayed on the merchant terminal 20, merchant information module 21 that can enter and manage the location, contact information, general information, etc. of the merchant, information, photos, Coupon issuance module 22 for entering the pre-discount price, post-discount price, expiration date, number of coupons issued, user range, user matching service request, identification, such as barcode, QR code, coupon number, etc. when coupons are used Coupon authentication module 23 for inputting information, and coupon issuance and recovery rate, and the results inquiry / analysis module 24 to check the billing and spending performance of the merchant spent during coupon issuance.
  • 4B is a diagram illustrating a screen displayed on a user terminal according to one embodiment of the present invention.
  • 4B is a screen displayed when a coupon receiving module is selected in the coupon application of the user terminal 30.
  • the content 31 of the transmitted coupon, identification information 32, the location of the merchant 33 issuing the coupon, the coupon For use / deny / retransmission 34.
  • the coupon management server and method according to the present invention can change the expiration date, the number of issue, the discount item or the discount rate of the coupon according to the operating status of the affiliated store, to sell products with a short shelf life, or a fixed cost ratio This can be efficiently used in a high store or a company that provides a service with limited user capacity, and can improve the problem of deterioration of product / service quality due to excessive discount rate of the merchant.
  • resending the coupon to a third party, and providing a reward according to the use of the coupon it is possible to increase the use rate of the generated coupon, and increase the advertising effect to the merchant.
  • the present invention can increase the sales efficiency by issuing a coupon by setting the number or discount rate of the coupon in accordance with the operating status of the merchant, the user can resend the coupon to the second user to provide an increased advertising effect It is possible to provide a coupon to the optimal user can further increase the recovery rate of the coupon. Therefore, the present invention can be industrially used because it can be usefully used in various industries such as service industry, food industry, theater industry, etc., which continuously performs coupon issuance.

Abstract

The present invention relates to a coupon management server and a coupon management method for providing coupons having a short valid period, comprising: a control platform for providing a coupon application; a coupon platform for generating a coupon according to a coupon issue request, which is transmitted from a franchise terminal in which the coupon application has been installed; and a matching platform for selecting a user terminal and providing the coupon, wherein the matching platform selects a second user terminal and provides the coupon when a coupon retransmission request is transmitted from the user terminal. According to the present invention, different number of coupons, coupons for different discount items, or coupons for different discount amounts can be generated depending on the sales status of the franchise, and advertisement effectiveness and coupon usage for the franchise can be increased.

Description

짧은 유효기간의 쿠폰을 제공하는 쿠폰 관리 서버 및 방법Coupon management server and method for providing a coupon of short expiration date
본 발명은 짧은 유효기간의 쿠폰을 제공하는 쿠폰 관리 관리 서버 및 방법에 관한 것으로, 보다 상세하게는 가맹점의 영업현황에 따라 짧은 유효기간을 갖는 쿠폰을 소량으로 제공할 수 있는 쿠폰 관리 서버 및 방법에 관한 것이다.The present invention relates to a coupon management server and method for providing a coupon of a short expiration date, and more particularly to a coupon management server and method that can provide a small amount of coupons having a short expiration date according to the operating status of the merchant. It is about.
인터넷 쇼핑이 확대됨에 따라 다양한 상품과 서비스를 할인된 가격으로 제공받을 수 있는 소셜 커머스나 모바일 쿠폰들이 널리 이용되고 있다.As internet shopping expands, social commerce and mobile coupons are widely used to provide various products and services at discounted prices.
일반적으로 소셜 커머스나 모바일 쿠폰은 수 주에서 수 개월의 유효기간을 갖는 쿠폰을 다량으로 제공하며, 사용자가 할인된 가격의 상품이나 서비스를 미리 결제함으로써, 가맹점을 위한 미래 매출의 현가할인 수단으로 이용되고 있다. 그러나 사용자가 특정기간에 집중되거나, 가맹점에서 무리한 할인율을 제시한 경우, 실제 제공되는 상품 또는 서비스의 품질이 저하되고, 이에 따른 사용자의 불만이 증가할 수 밖에 없는 문제점이 있다.In general, social commerce or mobile coupons provide a large amount of coupons with validity periods of several weeks to months, and users use the discounted value of goods or services in advance to use as a present discount for future sales for merchants. It is becoming. However, when the user is concentrated in a specific period or presents an unreasonable discount rate at the merchant, there is a problem that the quality of the actual product or service is lowered, thereby increasing the user's dissatisfaction.
또한, 모바일 쿠폰을 받은 후 일정 시간이상 경과하거나, 사용자가 관심이 적은 상품에 대한 모바일 쿠폰을 받게 되는 경우, 가맹점에서 발행한 쿠폰에 비해 실제 가맹점에서 이용되는 쿠폰, 즉 회수되는 쿠폰은 현저히 적을 수 밖에 없다. 이러한 경우, 광고 효과 및 매출 증대를 위해 쿠폰을 발행한 가맹점의 목적을 달성하기 어렵다는 문제점이 발생한다. In addition, when a predetermined time elapses after receiving a mobile coupon, or when a user receives a mobile coupon for a product of less interest, the coupon used at the actual merchant, that is, the coupon collected may be significantly less than the coupon issued by the merchant. There is nothing else. In this case, there is a problem that it is difficult to achieve the purpose of the merchant that issued the coupon to increase the advertising effect and sales.
따라서, 가맹점의 현재 영업현황에 기초하여 쿠폰을 발행함으로써 가맹점에서 제공하는 상품 또는 서비스의 질을 유지하고, 쿠폰 회수율을 높임으로써 가맹점의 광고 효과를 증가시킬 수 있는 방안이 요구된다. Therefore, there is a need for a method of increasing the advertising effect of a merchant by maintaining a quality of a product or service provided by the merchant and issuing a coupon collection rate by issuing a coupon based on the current operating status of the merchant.
본 발명은 가맹점의 영업현황에 따라 쿠폰의 개수 또는 쿠폰의 할인율 등을 설정하여 짧은 유효기간의 쿠폰을 소량 생성할 수 있고, 쿠폰을 제공받은 사용자가 제2 사용자에게 쿠폰을 재전송함으로써 리워드를 받을 수 있는 쿠폰 서버 및 방법을 제공하는데 그 목적이 있다.The present invention can generate a small amount of coupons of a short expiration date by setting the number of coupons or the discount rate of the coupon according to the operating status of the merchant, the user receiving the coupon can receive a reward by retransmitting the coupon to the second user The purpose is to provide a coupon server and method.
상기 목적을 달성하기 위한 본 발명은, 쿠폰 어플리케이션을 제공하는 제어 플랫폼, 상기 쿠폰 어플리케이션이 설치된 가맹점 단말기로부터 전송되는 쿠폰 발행 요청에 따라 쿠폰을 생성하는 쿠폰 플랫폼 및 사용자 단말기를 선정하여 상기 쿠폰을 제공하는 매칭 플랫폼을 포함하되, 상기 매칭 플랫폼은 상기 사용자 단말기로부터 쿠폰 재전송 요청이 전송되는 경우, 제2 사용자 단말기를 선정하여 상기 쿠폰을 제공하는 것을 특징으로 한다.The present invention for achieving the above object, to provide a coupon by selecting a control platform for providing a coupon application, a coupon platform for generating a coupon and a user terminal to generate a coupon in accordance with the coupon issuance request transmitted from the merchant terminal installed with the coupon application Including a matching platform, the matching platform is characterized in that when the coupon retransmission request is sent from the user terminal, and selects a second user terminal to provide the coupon.
상기 목적을 달성하기 위한 본 발명은, 쿠폰 어플리케이션을 제공하는 단계,상기 쿠폰 어플리케이션이 설치된 가맹점 단말기로부터 쿠폰 발행 요청을 받아 쿠폰을 생성하는 단계, 및 사용자 단말기를 선정하여 상기 쿠폰을 제공하는 단계를 포함하되, 상기 사용자 단말기로부터 쿠폰 재전송 요청이 전송되는 경우, 제2 사용자 단말기를 선정하여 상기 쿠폰을 제공하는 것을 특징으로 한다.The present invention for achieving the above object, comprising the steps of providing a coupon application, receiving a coupon issuance request from the merchant terminal installed with the coupon application, generating a coupon, and selecting a user terminal to provide the coupon When the coupon retransmission request is transmitted from the user terminal, the second user terminal is selected to provide the coupon.
본 발명에 따르면, 가맹점의 영업현황에 따라 쿠폰의 개수 또는 할인율을 설정하여 쿠폰을 발행할 수 있으므로, 무리한 할인율에 의해 발생할 수 있는 상품 또는 서비스의 품질 저하 문제를 해소할 수 있다.According to the present invention, the coupon can be issued by setting the number or discount rate of the coupon in accordance with the operating status of the merchant, it is possible to solve the problem of deterioration of the quality of the goods or services that may be caused by the excessive discount rate.
또한, 본 발명은 쿠폰을 가맹점의 영업현황에 따라 생성할 수 있으므로, 특히 유통기한이 짧은 상품, 고정비 비율이 높은 매장, 한정적인 사용자 수용능력을 갖는 판매업에서 유용하게 이용될 수 있다.In addition, since the present invention can generate a coupon according to the operating status of the merchant, it can be particularly useful in the merchandise having a short shelf life, stores with a high fixed cost ratio, a limited user capacity.
또한, 사용자는 쿠폰을 제2 사용자에게 재전송할 수 있으며, 제2 사용자가 쿠폰을 이용한 경우, 사용자는 리워드를 받을 수 있다. 따라서, 본 발명은 쿠폰 및 가맹점에 관한 정보가 제3자에게 확산되도록 유도할 수 있으며, 보다 증대된 광고 효과를 제공할 수 있다.Also, the user may resend the coupon to the second user, and when the second user uses the coupon, the user may receive a reward. Therefore, the present invention can induce information about coupons and affiliates to be spread to third parties, and can provide an increased advertising effect.
또한, 본 발명은 가맹점에서 회수된 쿠폰 및 쿠폰을 이용한 사용자 정보에 기초하여 자동적으로 최적의 사용자를 선정하여 쿠폰을 제공함으로써, 보다 사용자가 선호하는 쿠폰을 제공할 수 있으며, 쿠폰의 회수율을 더 높일 수 있다.In addition, the present invention by providing the coupon by selecting the optimal user automatically based on the coupon and the user information using the coupon recovered from the merchant, it is possible to provide a coupon that the user prefers, further increase the recovery rate of the coupon Can be.
도 1은 본 발명의 일실시예에 따른 쿠폰 관리 시스템을 나타내는 도면이다.1 is a view showing a coupon management system according to an embodiment of the present invention.
도 2는 본 발명의 일실시예에 따른 쿠폰 관리 서버를 나타내는 도면이다.2 is a view showing a coupon management server according to an embodiment of the present invention.
도 3은 본 발명의 일실시예에 따른 쿠폰 관리 방법을 나타내는 흐름도이다.3 is a flowchart illustrating a coupon management method according to an embodiment of the present invention.
도 4a는 본 발명의 일실시예에 따라 가맹점 단말기에 나타나는 화면을 나타내는 도면이다.4A illustrates a screen displayed on an affiliated store terminal according to an embodiment of the present invention.
도 4b는 본 발명의 일실시에 따라 사용자 단말기에 나타나는 화면을 나타내는 도면이다.4B is a diagram illustrating a screen displayed on a user terminal according to one embodiment of the present invention.
본 발명은 짧은 유효기간의 쿠폰을 제공하는 쿠폰 관리 서버 및 방법에 관한 것으로, 가맹점 단말기와 사용자 단말기에 쿠폰 어플리케이션을 제공하고, 가맹점 단말기의 쿠폰 발행 요청에 따라, 가맹점의 영업현황에 기초한 쿠폰을 생성하여 사용자 단말기로 제공하는 것을 목적으로 한다. 가맹점의 영업현황에 따라 쿠폰 개수, 쿠폰 할인 품목 또는 쿠폰 할인률이 달라지므로, 가맹점의 무리한 할인율로 인해 발생하는 품질 저하 문제를 해결할 수 있다. 또한, 사용자 단말기의 재전송 요청에 따라, 쿠폰을 제3자에게 재전송하고, 제3자의 쿠폰 사용 여부에 따라 사용자에게 리워드(reward)를 제공함으로써, 가맹점에 대한 광고효과와 쿠폰의 사용률을 증가시킬 수 있다.The present invention relates to a coupon management server and method for providing a coupon of a short expiration date, provides a coupon application to the merchant terminal and the user terminal, and generates a coupon based on the operating status of the merchant in accordance with the coupon issuance request of the merchant terminal The purpose is to provide to the user terminal. Since the number of coupons, coupon discount items, or coupon discount rate varies depending on the operating status of the merchant, it is possible to solve the quality degradation problem caused by the excessive discount rate of the merchant. In addition, in response to a request for retransmission of the user terminal, the coupon may be retransmitted to a third party, and a reward may be provided to the user depending on whether the third party uses the coupon, thereby increasing the advertisement effect to the affiliate store and the utilization rate of the coupon. have.
이하에서는 본 발명에 대해 첨부된 도면을 참조하여 상세히 설명하고자 한다. Hereinafter, with reference to the accompanying drawings for the present invention will be described in detail.
도 1은 본 발명의 일실시예에 따른 쿠폰 관리 시스템을 나타내는 도면이다.1 is a view showing a coupon management system according to an embodiment of the present invention.
도 1에 도시된 바와 같이, 본 발명에 따른 쿠폰 관리 시스템은 쿠폰을 생성하기 위한 쿠폰 관리 서버(10), 가맹점 단말기(20) 및 사용자 단말기(30)를 포함할 수 있다. 본 발명에 따라 생성되는 쿠폰의 유효기간, 발행 개수, 할인 품목, 할인율 등은 가맹점의 영업현황에 따라 변경된다. 짧은 유효기간이란, 수 시간, 12시간 내의 범위, 특정일 또는 48시간 내에서 소정의 시간 범위가 될 수 있다. 예를 들어, 쿠폰이 제공된 시점부터 오후 7시까지 이용가능한 쿠폰, 오전 8시부터 오전 12시 사이에 이용가능한 쿠폰, 쿠폰이 제공된 날에만 이용가능한 쿠폰, 특정 요일에만 이용가능한 쿠폰 등이 본 발명에 따른 쿠폰이 될 수 있다.As shown in FIG. 1, the coupon management system according to the present invention may include a coupon management server 10, a merchant terminal 20, and a user terminal 30 for generating a coupon. The expiration date, issued number, discount items, discount rate, etc. of the coupon generated according to the present invention are changed according to the operating status of the affiliated store. A short expiration date can be a few hours, a range within 12 hours, a specific day or a predetermined time range within 48 hours. For example, a coupon that can be used from the time a coupon is provided until 7 pm, a coupon that can be used between 8 am and 12 am, a coupon that can be used only on the day that the coupon is provided, a coupon that can be used only on a specific day, and the like Can be a coupon according.
쿠폰 관리 서버(10)는 가맹점 단말기(20) 및 사용자 단말기(30)와 유선 또는 무선으로 통신하여, 다양한 데이터를 송수신하고 관리한다. 먼저, 쿠폰 관리 서버(10)는 쿠폰 어플리케이션을 생성하여 가맹점 단말기(20) 및 사용자 단말기(30)로 제공한다. 상기 쿠폰 어플케이션이 설치되면, 가맹점 단말기(20) 및 사용자 단말기(30)는 본 발명에 따른 쿠폰 관리 서버(10)가 제공하는 다양한 기능을 이용할 수 있다. 다음, 쿠폰 어플케이션을 통해 쿠폰 관리 서버(10)에 가맹점 단말기(20)와 사용자 단말기(30)가 등록되면, 쿠폰 관리 서버(10)는 가맹점 단말기(20)로부터 전송되는 가맹점 정보와 사용자 단말기(30)로부터 전송되는 사용자 정보를 저장하고 관리한다. The coupon management server 10 communicates with the affiliated store terminal 20 and the user terminal 30 by wire or wirelessly, and transmits and manages various data. First, the coupon management server 10 generates a coupon application and provides it to the merchant terminal 20 and the user terminal 30. When the coupon application is installed, the merchant terminal 20 and the user terminal 30 may use various functions provided by the coupon management server 10 according to the present invention. Next, when the affiliated store terminal 20 and the user terminal 30 is registered in the coupon management server 10 through the coupon application, the coupon management server 10 is the merchant information and the user terminal (transmitted from the merchant terminal 20) 30) Store and manage user information sent from.
쿠폰 관리 서버(10)는 가맹점 단말기(20)의 쿠폰 발행 요청에 따라 영업현황에 기초한 쿠폰을 생성하고, 사용자를 선정하여 선정된 사용자에게 쿠폰을 제공한다. 여기서 선정된 사용자란, 최적의 사용자로 선정된 사용자 또는 가맹점 단말기(20)에 의해 지정된 사용자를 포함한다. 가맹점 단말기(20)의 쿠폰 발행 요청은 상품/서비스에 대한 정보, 사진, 할인 전 가격, 할인 후 가격, 유효기간, 또는 발행되는 쿠폰 개수 등을 포함할 수 있다. 쿠폰 발행 요청은 가맹점의 영업현황에 따라 변경될 수 있으며, 가맹점의 영업현황이란, 특정일 또는 특정 기간 동안의 영업현황을 의미하며, 일일 영업현황 또는 기간별 영업현황에 따라 쿠폰의 유효기간, 발행 개수, 할인 품목, 할인율 등이 변경된다. 가맹점주는 상품의 재고 수준, 해당 시장의 특징, 현재 손익 현황 등을 잘 알고 있으므로, 쿠폰의 유효기간, 발행 개수, 할인 품목, 할인율 등을 적절하게 입력하여 쿠폰 발행 요청을 전송할 수 있다. 상기 쿠폰 관리 서버(10)는 가맹점 단말기(20)의 쿠폰 발행 요청에 포함된 정보, 예를 들어, 상품/서비스의 종류, 할인율 등에 따른 쿠폰 회수율을 산출하여, 생성될 쿠폰 개수를 자동적으로 선정할 수 있다.The coupon management server 10 generates a coupon based on a business status according to a coupon issuance request of the affiliated store terminal 20, selects a user, and provides a coupon to a selected user. The selected user includes a user selected as an optimal user or a user designated by the affiliated store terminal 20. The coupon issuance request of the affiliated store terminal 20 may include information on a product / service, a photo, a price before a discount, a price after a discount, an expiration date, or the number of coupons issued. The coupon issuance request can be changed according to the operating status of the merchant, and the operating status of the merchant refers to the operating status for a specific day or for a specific period. , Discount items, discount rate, etc. are changed. Since the merchants are familiar with the stock level of the product, the characteristics of the market, and the current profit and loss status, the merchant may appropriately input the expiration date of the coupon, the number of issuance, the discount item, the discount rate, and the like, and transmit a coupon issuance request. The coupon management server 10 may automatically select a number of coupons to be generated by calculating a coupon recovery rate according to information included in a coupon issuance request of the affiliated store terminal 20, for example, a type of a product / service, a discount rate, and the like. Can be.
사용자 단말기(30)로 제공된 쿠폰이 사용되는 경우, 쿠폰 관리 서버(10)는 사용된 쿠폰의 식별정보를 가맹점 단말기(20) 또는 사용자 단말기(30)로부터 전송받아, 상기 쿠폰에 대한 사용 정보를 분석할 수 있으며, 분석된 사용 정보에 따라 사용자 단말기(30)로 리워드(reward)를 제공할 수 있다.When the coupon provided to the user terminal 30 is used, the coupon management server 10 receives the identification information of the used coupon from the merchant terminal 20 or the user terminal 30, and analyzes the usage information for the coupon. In addition, a reward may be provided to the user terminal 30 according to the analyzed usage information.
가맹점 단말기(20)는 유선 또는 무선으로 쿠폰 관리 서버(10)와 통신하는 장치로서, 가맹점에 설치된 휴대단말기, 태블릿 PC 또는 유선 컴퓨터일 수 있다. 가맹점 단말기(20)가 설치된 가맹점은 유통기한이 짧은 상품을 판매하거나, 고정비 비율이 높은 매장이거나 한정적인 사용자 수용능력을 갖는 서비스를 제공하는 업체 등이 될 수 있다. 예를 들면, 식당, 꽃집, 마트, 편의점 등과 같이, 신선식품, 유통기한 임박 상품 또는 특정시점 이후 가치가 급격히 하락하는 상품을 판매하는 매장일 수 있고, 술집, 미용실, 찜질방, 목욕탕, 당구장 등과 같이, 고정비 비율이 높은 매장일 수 있으며, 영화, 연극, 공연, 항공, 호텔, 펜션, 렌터카, 크루즈 등과 같이 특정 날짜별로 한정된 인원에 서비스나 상품을 제공하는 업체일 수도 있다.The affiliated store terminal 20 is a device that communicates with the coupon management server 10 by wire or wirelessly, and may be a portable terminal, a tablet PC, or a wired computer installed in the affiliated store. The affiliated store in which the affiliated store terminal 20 is installed may be a company that sells a product having a short shelf life, a store having a high fixed cost ratio, or a company that provides a service having limited user capacity. For example, it may be a store that sells fresh food, an expiration date of an expiration date, or a product whose value rapidly decreases after a certain point of time, such as a restaurant, a flower shop, a mart, a convenience store, and the like, such as a bar, a beauty salon, a sauna, a bath, a billiard room, It may be a store with a high fixed cost ratio, or a company that provides a service or a product to a limited number of people by a specific date such as a movie, a play, a performance, an airline, a hotel, a pension, a car, or a cruise.
가맹점 단말기(20)에 쿠폰 어플리케이션이 설치되면, 가맹점주가 쿠폰 어플리케이션을 통해 가맹점 이름, 위치, 연락처, 상품 또는 메뉴 등과 같은 정보를 입력함으로써, 쿠폰 관리 서버(10)에 가맹점 단말기(20)가 등록된다. 가맹점 단말기(20)는 쿠폰 관리 서버(10)로 쿠폰 발행 요청을 전송할 수 있다. 또한, 가맹점에서 쿠폰이 사용되는 경우, 가맹점 단말기(20)는 사용된 쿠폰의 식별정보, 예를 들어, 바코드, QR 코드, 쿠폰 번호 등을 쿠폰 관리 서버(10)로 전송할 수 있으며, 쿠폰 관리 서버(10)는 전송된 식별정보에 따라 사용된 쿠폰의 할인율, 쿠폰 사용자 정보, 쿠폰 발행 시간, 쿠폰 발행 개수 등과 같은 사용 정보를 누적하여 생성된 쿠폰과 사용자의 소비 패턴을 분석할 수 있다.When the coupon application is installed in the affiliated store terminal 20, the affiliated store owner registers the affiliated store terminal 20 in the coupon management server 10 by inputting information such as the affiliated store name, location, contact information, product or menu through the coupon application. . The affiliated store terminal 20 may transmit a coupon issuance request to the coupon management server 10. In addition, when the coupon is used in the merchant, the merchant terminal 20 may transmit the identification information of the used coupon, for example, a barcode, QR code, coupon number, etc. to the coupon management server 10, coupon management server 10 may analyze the coupon generated by accumulating usage information such as a discount rate of the used coupon, coupon user information, coupon issuance time, coupon issuance number, and the like, according to the transmitted identification information, and a consumption pattern of the user.
사용자 단말기(30)는 쿠폰 관리 서버(10)와 유선 또는 무선으로 통신하는 장치로서, 사용자가 이용하는 휴대단말기, 태블릿 PC 또는 유선 컴퓨터일 수 있다. 사용자 단말기(30)에 쿠폰 어플리케이션이 설치되면, 사용자가 아이디, 성별, 연락처, 선호 지역, 선호 상품 등을 입력함으로써 쿠폰 관리 서버(10)에 사용자 단말기(30)가 등록된다. 또한, 사용자의 승인 여부에 따라 사용자 단말기(30)의 위치 정보가 자동적으로 쿠폰 관리 서버(10)로 전송될 수 있다.The user terminal 30 is a device that communicates with the coupon management server 10 by wire or wirelessly, and may be a portable terminal, a tablet PC, or a wired computer used by the user. When the coupon application is installed in the user terminal 30, the user terminal 30 is registered in the coupon management server 10 by the user inputting an ID, gender, contact information, preferred region, and preferred product. In addition, the location information of the user terminal 30 may be automatically transmitted to the coupon management server 10 according to the user's approval.
사용자 단말기(30)는 쿠폰 관리 서버(10)로부터 쿠폰을 제공받으며, 상기 쿠폰은 바코드, QR 코드, 쿠폰 번호 등과 같은 식별정보 및 상품/서비스의 종류, 할인률 등과 같은 쿠폰 내용을 포함한다. 상기 쿠폰은 사용자의 성별, 위치, 선호 지역, 선호 상품/서비스, 사용자 단말기(30)의 위치 정보와 같은 사용자 정보에 기초하여 선정된 사용자에게 제공될 수 있으며, 또는 가맹점 단말기(20)에 의해 지정된 사용자에게 제공될 수도 있다. The user terminal 30 is provided with a coupon from the coupon management server 10, the coupon includes a coupon, such as identification information, such as a barcode, QR code, coupon number, type of goods / services, discount rate. The coupon may be provided to a user selected based on user information such as gender, location, preferred region, preferred product / service, location information of the user terminal 30, or designated by the affiliated store terminal 20. It may be provided to the user.
사용자가 가맹점에서 쿠폰을 사용하는 경우, 쿠폰의 식별정보가 가맹점 단말기(20)를 통해 쿠폰 관리 서버(10)로 전송된다. 쿠폰 관리 서버(10)는 전송된 식별정보에 따라 사용된 쿠폰의 할인율, 쿠폰 사용자 정보, 쿠폰 발행 시간, 쿠폰 발행 개수 등과 같은 사용 정보를 확인하고 분석하며, 사용자 단말기(30)로 리워드를 제공한다. 여기서, 리워드란 적립금, 추가 할인 혜택, 특별 쿠폰 등을 포함한다. 쿠폰이 사용된 경우, 사용자에게 리워드를 제공함으로써, 쿠폰 사용을 촉진시키고, 쿠폰에 대한 회수율을 높일 수 있으며, 가맹점에 대한 관심도를 증가시킬 수 있다. 또한 적립금은 해당 가맹점에서만 쓸 수 있는 것이 아니라 쿠폰관리 서버에서 통합관리하여 모든 가맹점에서 사용가능 하도록 할 수도 있다.When the user uses the coupon in the affiliated store, the identification information of the coupon is transmitted to the coupon management server 10 through the affiliated store terminal 20. The coupon management server 10 checks and analyzes usage information such as a discount rate of a used coupon, coupon user information, coupon issuance time, coupon issuance number, etc. according to the transmitted identification information, and provides a reward to the user terminal 30. . Here, the rewards include reserves, additional discounts, special coupons, and the like. When the coupon is used, by providing a reward to the user, it is possible to promote the use of the coupon, increase the recovery rate for the coupon, and increase interest in the merchant. In addition, reserves can be made available to all merchants by integrated management in the coupon management server, not only available in the merchant.
사용자 단말기(30)는 쿠폰 관리 서버(10)로부터 제공된 쿠폰을 제2 사용자 단말기(미도시)로 재전송할 수 있다. 사용자 단말기(30)의 쿠폰 어플리케이션은 SNS(social network service) 또는 전화번호부와 연동되어, SNS 또는 전화번호부의 사람들 중 제2 사용자를 선정하고, 제2 사용자 단말기(미도시)로 쿠폰을 재전송할 수 있다. 제2 사용자는 사용자에 의해 지정될 수 있으며, 제2 사용자 단말기(미도시)에 쿠폰 어플리케이션이 미리 설치되어 있는 경우, 쿠폰 관리 서버(10)가 제2 사용자 단말기(미도시)에 대한 사용자 정보, 예를 들어, 성별, 선호 지역, 선호 상품/서비스, 위치 정보 등을 분석하여 최적의 제2 사용자를 선정할 수도 있다. 또한, 사용자 단말기(30)가 쿠폰을 제공받은 시점부터 일정 시간이 경과한 후, 사용자가 지정한 제2 사용자 또는 최적의 사용자로 선정된 제2 사용자에게 쿠폰이 자동적으로 전송될 수 있다.The user terminal 30 may retransmit the coupon provided from the coupon management server 10 to a second user terminal (not shown). The coupon application of the user terminal 30 may be linked with a social network service (SNS) or a phone book to select a second user among the people of the SNS or the phone book and resend the coupon to a second user terminal (not shown). have. The second user may be designated by the user. If the coupon application is pre-installed on the second user terminal (not shown), the coupon management server 10 may provide user information about the second user terminal (not shown), For example, an optimal second user may be selected by analyzing gender, preferred region, preferred product / service, and location information. In addition, after a predetermined time has elapsed since the user terminal 30 receives the coupon, the coupon may be automatically transmitted to the second user designated by the user or the second user selected as the optimal user.
제2 사용자 단말기(미도시)에 쿠폰 어플리케이션이 설치되어 있지 않은 경우, 쿠폰 관리 서버(10)는 텍스트 메시지, 메신저 메시지, SNS 메시지 등을 통해 쿠폰과 어플리케이션 설치 안내를 함께 전송할 수 있다. 따라서, 쿠폰 어플리케이션이나 가맹점에 대한 정보가 없었던 제3 자에게도 가맹점에 대한 쿠폰이 제공될 수 있으므로, 가맹점에 대한 광고 효과가 증대된다.If the coupon application is not installed on the second user terminal (not shown), the coupon management server 10 may transmit the coupon and the application installation guide together through a text message, a messenger message, and an SNS message. Therefore, a coupon for the affiliated store may be provided to a third party who did not have information about the coupon application or the affiliated store, thereby increasing the advertising effect on the affiliated store.
제2 사용자가 가맹점에서 쿠폰을 사용하는 경우, 쿠폰 관리 서버(10)는 사용자 단말기(20) 또는 제2 사용자 단말기(미도시)로 리워드를 제공할 수 있다. 따라서, 사용자는 자신이 이용하지 않는 쿠폰을 제2 사용자에게 제공하고, 제2 사용자의 쿠폰 사용을 통해 리워드를 받을 수 있으므로, 본 발명은 사용자에게 쿠폰의 재전송을 반복적으로 유도할 수 있으며, 쿠폰 및 가맹점에 관한 정보를 제3자에게 효과적으로 확산시킬 수 있다.When the second user uses the coupon at the affiliated store, the coupon management server 10 may provide a reward to the user terminal 20 or the second user terminal (not shown). Therefore, since the user can provide the second user with a coupon not used by the user and receive a reward through the use of the second user's coupon, the present invention can repeatedly induce retransmission of the coupon to the user. Effectively disseminate information about merchants to third parties.
또한, 제2 사용자 단말기(미도시)는 쿠폰을 제3 사용자 단말기(미도시)로 재전송할 수 있으며, 제3 사용자 단말기(미도시)로 전송된 쿠폰이 사용되는 경우, 사용자 단말기(30), 제2 사용자 단말기(미도시) 또는 제3 사용자 단말기(미도시)는 쿠폰 관리 서버(10)로부터 리워드를 받을 수 있다. 따라서, 쿠폰이 사용된 경우, 쿠폰을 재전송한 사용자 또는 실제 쿠폰 사용자에게 리워드가 제공되므로, 쿠폰 재전송을 유도할 수 있고, 쿠폰 사용이 촉진되어 쿠폰 회수율을 높일 수 있다.In addition, the second user terminal (not shown) may retransmit the coupon to the third user terminal (not shown), when the coupon transmitted to the third user terminal (not shown) is used, the user terminal 30, The second user terminal (not shown) or the third user terminal (not shown) may receive a reward from the coupon management server 10. Therefore, when a coupon is used, since a reward is provided to the user who resends the coupon or the actual coupon user, the coupon may be retransmitted, and coupon use may be promoted to increase the coupon recovery rate.
도 2는 본 발명의 일실시예에 따른 쿠폰 관리 서버를 나타내는 도면이다.2 is a view showing a coupon management server according to an embodiment of the present invention.
본 발명에 따른 쿠폰 관리 서버(10)는 통신부(11), 제어 플랫폼(12), 쿠폰 플랫폼(13) 및 매칭 플랫폼(14)을 포함할 수 있다.The coupon management server 10 according to the present invention may include a communication unit 11, a control platform 12, a coupon platform 13, and a matching platform 14.
통신부(11)는 가맹점 단말기(20) 및 사용자 단말기(30)와 유선 또는 무선으로 통신하는 장치로서, 다양한 정보를 송수신할 수 있다.The communication unit 11 is a device that communicates with the affiliated store terminal 20 and the user terminal 30 by wire or wirelessly, and may transmit and receive various information.
제어 플랫폼(12)은 쿠폰 어플리케이션을 생성하여 통신부(11)를 통해 가맹점 단말기(20) 또는 사용자 단말기(30)로 전송한다. 상기 쿠폰 어플리케이션은 쿠폰을 발행하기 위한 가맹점 모드 및 쿠폰을 사용하기 위한 사용자 모드를 모두 포함할 수도 있고, 가맹점 모드만을 포함하는 쿠폰 어플리케이션 및 사용자 모드만을 포함하는 쿠폰 어플리케이션이 각각 생성될 수도 있다. The control platform 12 generates a coupon application and transmits the coupon application to the affiliated store terminal 20 or the user terminal 30 through the communication unit 11. The coupon application may include both a merchant mode for issuing a coupon and a user mode for using the coupon, and a coupon application including only a merchant mode and a coupon application including only a user mode may be generated respectively.
가맹점 모드의 쿠폰 어플리케이션은 가맹점의 위치, 연락처, 일반정보 등을 입력하고 관리할 수 있는 가맹점 정보 모듈, 상품 또는 서비스에 대한 정보, 사진, 할인 전 가격, 할인 후 가격, 유효기간, 발행되는 쿠폰 개수, 사용자 범위, 사용자 매칭 서비스 요청 등을 입력하는 쿠폰 발행 모듈, 쿠폰이 사용되는 경우, 바코드, QR 코드, 쿠폰 번호 등과 같은 식별정보를 입력할 수 있는 쿠폰 인증 모듈, 쿠폰 발행 및 회수율을 확인하고, 쿠폰 발행시 지출된 과금 및 가맹점의 결재 실적을 확인할 수 있는 실적 조회/분석 모듈을 포함할 수 있다.The merchant application in the merchant mode is a merchant information module that can enter and manage the location, contact information, general information, etc. of the merchant, information about the product or service, photos, price before discount, price after discount, expiration date, number of coupons issued , Coupon issuance module for inputting user range, user matching service request, etc., when a coupon is used, coupon verification module for inputting identification information such as barcode, QR code, coupon number, coupon issuance and recovery rate, It may include a performance inquiry / analysis module for checking the billing and spending performance of the merchant spent when the coupon is issued.
사용자 모드의 쿠폰 어플리케이션은 사용자 이름, 성별, 연락처, 선호 지역, 선호 상품 또는 서비스, 쿠폰 수신 시간 등을 입력하고, 사용자 단말기의 위치 정보를 관리하는 사용자 정보 모듈, 전송된 쿠폰의 내용, 식별정보, 목록, 쿠폰을 발행한 가맹점 위치, 쿠폰에 대한 사용/거부/재전송, 쿠폰 사용 내역을 관리하는 쿠폰 수신 모듈, 성별, 선호 지역, 선호 상품/서비스, 사용자 단말기의 위치 정보와 같은 사용자 정보에 따라 자동적으로 전송된 쿠폰에 대한 알람을 관리하는 푸쉬 알람 모듈, 제2 사용자 단말기를 선정하기 위해 SNS 또는 전화번호부를 연동하고, 제2 사용자 단말기를 지정하거나 매칭 서비스 요청을 입력하는 쿠폰 재전송 모듈, 쿠폰의 사용/평가/재전송에 따른 리워드를 확인하는 리워드 관리 모듈, 선호 가맹점 등록, 가맹점의 쿠폰발행 실적 확인을 위한 가맹점 관리 모듈을 포함할 수 있다. The coupon application of the user mode may include a user name, gender, contact information, a preferred region, a preferred product or service, a coupon reception time, a user information module for managing location information of the user terminal, contents of the transmitted coupon, identification information, Automatically based on user information such as list, merchant location that issued the coupon, redemption / retransmission of the coupon, coupon receiving module to manage the coupon usage history, gender, preferred region, preferred products / services, and location information of the user terminal Push alarm module for managing the alarm for the coupons sent to the SNS or phone book to select the second user terminal, the coupon retransmission module for specifying the second user terminal or input the matching service request, use of the coupon Rewards management module to check rewards based on / evaluation / retransmission, Preferred Merchant Registration, Merchant Coupon Issuance It can include a module for merchant management ever confirmed.
또한, 제어 플랫폼(12)은 쿠폰 어플리케이션을 통해 전송된 정보들을 실시간으로 저장하고 관리한다. 예를 들어, 가맹점 모드의 쿠폰 어플리케이션을 통해 전송된 가맹점 정보, 쿠폰 발행과 관련된 정보, 쿠폰 인증과 관련된 정보, 가맹점 실적과 관련된 정보를 저장할 수 있으며, 사용자 모드의 쿠폰 어플리케이션을 통해 전송된 사용자 정보, 쿠폰 수신과 관련된 정보, 푸쉬 알람과 관련된 정보, 쿠폰 재전송과 관련된 정보, 리워드와 관련된 정보, 가맹점 관리와 관련된 정보를 저장하고 관리할 수 있다. 제어 플랫폼(12)은 저장된 정보를 쿠폰 어플리케이션을 통해 가맹점 단말기 또는 사용자 단말기로 제공할 수 있다.In addition, the control platform 12 stores and manages the information transmitted through the coupon application in real time. For example, the merchant information transmitted through the coupon application in the merchant mode, coupon related information, coupon authentication information, merchant performance information can be stored, user information transmitted through the coupon application in the user mode, The information related to the receipt of the coupon, the information related to the push alarm, the information related to the retransmission of the coupon, the information related to the reward, and the information related to the merchant management may be stored and managed. The control platform 12 may provide the stored information to the merchant terminal or the user terminal through the coupon application.
쿠폰 플랫폼(13)은 가맹점 단말기로부터 쿠폰 발행 요청이 전송되는 경우, 영업현황에 기초한 쿠폰을 생성한다. 예를 들어, 가맹점 단말기로부터 상품/서비스에 대한 정보, 사진, 할인 전 가격, 할인 후 가격, 유효기간, 발행되는 쿠폰 개수 등이 전송되면, 전송된 정보에 기초하여 쿠폰을 생성한다. 또한, 쿠폰 플랫폼(13)은 상품/서비스의 종류 또는 할인율에 따른 쿠폰 회수율을 산출하여 자동적으로 생성될 쿠폰 개수를 선정할 수 있다.When the coupon issuance request is transmitted from the merchant terminal, the coupon platform 13 generates a coupon based on the business status. For example, when information about a product / service, a photo, a price before a discount, a price after a discount, an expiration date, and the number of coupons issued are transmitted from the merchant terminal, a coupon is generated based on the transmitted information. In addition, the coupon platform 13 may select the number of coupons to be automatically generated by calculating the coupon recovery rate according to the type or discount rate of goods / services.
또한, 가맹점에서 쿠폰이 사용되는 경우, 쿠폰 플랫폼(13)은 가맹점 단말기를 통해 사용된 쿠폰의 식별정보, 예를 들어, 바코드, QR 코드, 쿠폰 번호 등을 입력받음으로써, 발행된 쿠폰을 회수한다. 쿠폰 플랫폼(13)은 사용된 쿠폰 식별정보에 기초하여, 최초로 쿠폰을 제공받은 사용자, 사용된 쿠폰의 할인율, 쿠폰의 실제 사용자, 쿠폰 발행 시간, 쿠폰 발행 개수에 관한 정보를 누적하여 사용자의 소비 패턴을 분석할 수 있으며, 최적의 쿠폰을 발행하기 위한 정보를 생성할 수 있다.In addition, when a coupon is used at the merchant, the coupon platform 13 collects the issued coupon by receiving identification information of the coupon used through the merchant terminal, for example, a barcode, a QR code, a coupon number, and the like. . The coupon platform 13 accumulates information on the user who received the coupon for the first time, the discount rate of the coupon used, the actual user of the coupon, the coupon issuing time, and the number of coupon issuance based on the coupon identification information used. It may be analyzed, and may generate information for issuing the best coupon.
또한, 쿠폰 플랫폼(13)은 쿠폰을 실제로 사용한 사용자 또는 쿠폰을 재전송한 사용자에게 리워드를 제공할 수 있다. 또한, 쿠폰 플랫폼(13)은 쿠폰 발행을 요청한 가맹점에 대해 쿠폰 생성 및 관리에 따른 과금을 청구하고 정산할 수 있다. In addition, the coupon platform 13 may provide a reward to a user who actually used the coupon or a user who resends the coupon. In addition, the coupon platform 13 may charge and settle the bill for the coupon generation and management for the merchant requesting the coupon issuance.
매칭 플랫폼(14)은 쿠폰 플랫폼(13)에서 생성된 쿠폰을 제공받을 사용자를 선정하고, 선정된 사용자에게 쿠폰을 제공한다. 선정된 사용자란, 최적의 사용자로 선정된 사용자 또는 가맹점 단말기(20)에 의해 지정된 사용자를 포함한다. 따라서, 가맹점 모드의 쿠폰 어플리케이션에서 사용자가 지정되면, 매칭 플랫폼(14)은 지정된 사용자에게 생성된 쿠폰을 전송한다. 또한, 가맹점 모드의 쿠폰 어플리케이션에서 사용자 범위가 지정되면, 지정된 사용자 범위에서 최적의 사용자를 선정하여 쿠폰을 전송한다. 예를 들어, 가맹점 반경 5km 내의 사용자, 20대 여성 사용자 등으로 사용자 범위가 지정될 수 있다. 또한, 가맹점 모드의 쿠폰 어플리케이션을 통해 매칭 서비스 요청이 전송되면, 특정 기간 또는 전 기간 동안 발행된 쿠폰, 쿠폰의 회수율 및 실제 쿠폰을 사용한 사용자 정보(예를 들어, 위치, 성별)를 분석하여, 최적의 사용자를 선정하여 쿠폰을 전송한다. The matching platform 14 selects a user to receive the coupon generated by the coupon platform 13 and provides the coupon to the selected user. The selected user includes a user selected as an optimal user or a user designated by the affiliated store terminal 20. Therefore, when a user is designated in the coupon application of the merchant mode, the matching platform 14 transmits the generated coupon to the designated user. In addition, if a user range is specified in the coupon application of the merchant mode, the optimal user is selected from the specified user range and the coupon is transmitted. For example, a user range may be designated as a user within a 5 km radius of a merchant, a female user in her 20s, and the like. In addition, when a matching service request is transmitted through the merchant application in the merchant mode, the coupon issued during a specific period or the entire period, the recovery rate of the coupon and user information using the actual coupon (for example, location, gender) by analyzing, Send a coupon by selecting a user.
또한, 매칭 플랫폼(14)은 사용자 단말기로부터 쿠폰 재전송 요청이 전송되는 경우, 쿠폰 어플리케이션과 연동된 SNS 또는 전화번호에 포함된 사람들 중 제2 사용자를 선정하고, 제2 사용자 단말기로 쿠폰을 재전송할 수 있다. 예를 들어, 사용자 단말기에 의해 지정된 제2 사용자 단말기로 쿠폰을 재전송할 수 있으며, 쿠폰 재전송 요청과 함께 매칭 서비스 요청이 전송되는 경우, 특정 기간 또는 전 기간 동안 발행된 쿠폰, 쿠폰의 회수율 및 실제 쿠폰을 사용한 사용자 정보(예를 들어, 위치, 성별)를 분석하여, 최적의 제2 사용자를 선정하여 쿠폰을 재전송할 수도 있다. 제2 사용자 단말기에 쿠폰 어플리케이션이 설치되어 있지 않은 경우, 쿠폰 및 어플리케이션 설치 안내를 함께 텍스트 메시지, 메신저 메시지, SNS 메시지 등을 통해 제2 사용자 단말기로 전송할 수도 있다.In addition, when the coupon retransmission request is transmitted from the user terminal, the matching platform 14 may select a second user among those included in the SNS or phone number linked with the coupon application and retransmit the coupon to the second user terminal. have. For example, when a coupon can be retransmitted to a second user terminal designated by the user terminal, and a matching service request is sent together with the coupon retransmission request, the coupon issued during a specific period or the entire period, the recovery rate of the coupon, and the actual coupon The user information (for example, location and gender) may be analyzed to select an optimal second user and resend the coupon. When the coupon application is not installed in the second user terminal, the coupon and the application installation guide may be transmitted together to the second user terminal through a text message, a messenger message, an SNS message, and the like.
도 3은 본 발명의 일실시예에 따른 쿠폰 관리 방법을 나타내는 흐름도이다.3 is a flowchart illustrating a coupon management method according to an embodiment of the present invention.
본 발명에 따른 쿠폰 관리 방법은, 쿠폰 관리 서버(10), 가맹점 단말기(20), 사용자 단말기(30), 및 제2 사용자 단말기(40)를 포함할 수 있다.Coupon management method according to the invention, may include a coupon management server 10, the merchant terminal 20, the user terminal 30, and the second user terminal 40.
먼저, 쿠폰 관리 서버(10)의 제어 플랫폼(12)은 가맹점 단말기(20)로 쿠폰 어플리케이션을 제공하고(S110-1), 사용자 단말기(30)로 쿠폰 어플리케이션을 제공한다(S110-2). 가맹점 단말기(20) 및 사용자 단말기(30)에 각각 쿠폰 어플리케이션이 설치되면, 쿠폰 어플리케이션을 통해 가맹점 정보, 사용자 정보, 쿠폰, 쿠폰 식별정보, 리워드 등이 송수신되고, 쿠폰 어플리케이션을 통해 전송된 가맹점 정보 및 사용자 정보는 제어 플랫폼(12)에 저장 및 관리된다.First, the control platform 12 of the coupon management server 10 provides a coupon application to the affiliated store terminal 20 (S110-1), and provides a coupon application to the user terminal 30 (S110-2). When the coupon application is installed in each of the merchant terminal 20 and the user terminal 30, merchant information, user information, coupons, coupon identification information, rewards, etc. are transmitted and received through the coupon application, merchant information transmitted through the coupon application and User information is stored and managed in the control platform 12.
가맹점 단말기(20)는 쿠폰 어플리케이션을 통해 가맹점의 위치, 연락처, 일반정보 등과 같은 가맹점 정보를 입력함으로써, 쿠폰 관리 서버(10)에 등록된다(S120-1). 사용자 단말기(30)는 쿠폰 어플리케이션을 통해 사용자 이름, 성별, 연락처, 위치 정보, 선호 지역, 선호 상품/서비스, 쿠폰 수신 시간과 같은 사용자 정보를 입력함으로써, 쿠폰 관리 서버(10)에 등록된다(S120-2). 상기 위치 정보는 사용자 단말기(30)의 위치 정보로서, 사용자의 승인 여부에 따라, 쿠폰 관리 서버(10)로 실시간 전송될 수 있다.The merchant terminal 20 is registered in the coupon management server 10 by inputting merchant information such as the location, contact information, general information, etc. of the merchant through the coupon application (S120-1). The user terminal 30 is registered in the coupon management server 10 by inputting user information such as a user name, gender, contact information, location information, preferred region, preferred product / service, and coupon reception time through a coupon application (S120). -2). The location information is location information of the user terminal 30 and may be transmitted in real time to the coupon management server 10 according to whether the user is approved.
다음, 가맹점 단말기(20)는 쿠폰 어플리케이션을 통해 쿠폰을 발행하고자 하는 상품/서비스에 대한 정보, 사진, 할인 전 가격, 할인 후 가격, 쿠폰의 유효기간, 발행되는 쿠폰 개수 등을 입력하여, 쿠폰 관리 서버(10)로 쿠폰 발행 요청을 전송한다(S130). 예를 들어, 슈퍼마켓이 유통기한이 내일까지인 생선 이름, 생선 사진, 할인 전 가격, 할인 후 가격을 입력하고, 쿠폰의 유효기간을 오늘과 내일로 설정하고, 발행되는 쿠폰 개수를 20장으로 설정하여 쿠폰 발행 요청을 전송할 수 있다. 슈퍼마켓은 일일 영업현황에 따라 쿠폰의 유효기간, 발행 개수, 할인 품목, 할인율 등을 조절할 수 있다. 여기서 가맹점 단말기(20)는 쿠폰을 제공받을 사용자 범위를 지정할 수도 있고, 쿠폰 관리 서버(10)로 매칭 서비스 요청을 전송할 수도 있다.Next, the merchant terminal 20 inputs information on a product / service to be issued a coupon through a coupon application, a photo, a price before a discount, a price after a discount, an expiration date of the coupon, and a number of coupons to be issued. The coupon issuance request is transmitted to the server 10 (S130). For example, the supermarket enters a fish name with a shelf life up to tomorrow, a picture of a fish, a price before a discount, a price after a discount, sets the coupon expiration date to today and tomorrow, and sets the number of coupons issued to 20. To send a coupon issuance request. The supermarket may adjust the expiration date, the number of issuances, discount items, and discount rate according to the daily business status. Herein, the affiliated store terminal 20 may designate a user range to receive a coupon or transmit a matching service request to the coupon management server 10.
가맹점 단말기(20)로부터 쿠폰 발행 요청이 전송되면, 쿠폰 관리 서버(10)의 쿠폰 플랫폼(13)은 전송된 쿠폰 발행 요청에 따라 쿠폰을 생성한다(S140). 예를 들어, 쿠폰 발행 요청에 포함된 조건에 따라 내일까지 이용가능한 생선 할인 쿠폰 20장이 생성될 수 있다. 또한, 쿠폰 플랫폼(13)은 상품/서비스의 종류 또는 할인율에 따라 누적된 쿠폰 회수율을 분석한 정보를 이용하여 쿠폰 개수를 자동적으로 선정하여 쿠폰을 생성할 수도 있다. 예를 들어, 생선 할인 쿠폰에 대한 회수율이 50%인경우, 20장 쿠폰이 실제 사용되도록 총 40장의 쿠폰을 생성할 수도 있다.When a coupon issuance request is transmitted from the affiliated store terminal 20, the coupon platform 13 of the coupon management server 10 generates a coupon according to the transmitted coupon issuance request (S140). For example, 20 fish discount coupons available until tomorrow may be generated according to the conditions included in the coupon issuance request. In addition, the coupon platform 13 may generate a coupon by automatically selecting the number of coupons by using the information on the accumulated coupon recovery rate according to the type or discount rate of goods / services. For example, when the recovery rate for the fish discount coupon is 50%, a total of 40 coupons may be generated so that 20 coupons are actually used.
다음, 쿠폰 관리 서버(10)의 매칭 플랫폼(14)은 제어 플랫폼(13)에 저장된 가맹점 정보 및 사용자 정보에 기초하여 쿠폰을 전송할 사용자를 선정하고, 선정된 사용자의 사용자 단말기(30)로 전송한다(S150). 가맹점 단말기(20)에 의해 쿠폰을 제공받을 사용자가 지정된 경우, 지정된 사용자에게 쿠폰을 전송하고, 사용자 범위가 지정된 경우, 지정된 사용자 범위 내에서 최적의 사용자를 선정할 수 있다. 예를 들어, 가맹점 단말기(20)로부터 사용자 범위가 반경 2km로 지정된 경우, 저장된 사용자 정보에 기초하여 사용자 위치가 슈퍼마켓의 반경 2km 내인 사용자들 중에서 슈퍼마켓에서 가장 가까운 위치의 20명에게 생성된 쿠폰을 전송할 수 있다. 또한, 가맹점 단말기(20)로부터 사용자 매칭 서비스 요청이 전송되면, 특정 기간 또는 전 기간 동안 발행된 쿠폰, 쿠폰의 회수율 및 실제 쿠폰을 사용한 사용자 정보(예를 들어, 위치, 성별)를 분석하여 최적의 사용자를 선정한다. 예를 들어, 지난 3개월 동안 슈퍼마켓에서 발행된 쿠폰, 발행된 쿠폰의 회수 내역, 실제 쿠폰을 사용한 사용자의 위치 정보, 성별, 등을 분석하여, 가장 적합한 20명의 사용자를 선정하고, 선정된 20명에게 생선 쿠폰을 전송할 수 있다.Next, the matching platform 14 of the coupon management server 10 selects a user to transmit the coupon based on the affiliate store information and the user information stored in the control platform 13, and transmits the user to the user terminal 30 of the selected user. (S150). If a user to be provided with the coupon is designated by the affiliated store terminal 20, the coupon may be transmitted to the designated user, and if the user range is designated, an optimal user may be selected within the designated user range. For example, if a user range is designated as a radius of 2km from the merchant terminal 20, based on the stored user information, the coupons generated are transmitted to 20 people closest to the supermarket among users whose user location is within 2km of the supermarket. Can be. In addition, when the user matching service request is transmitted from the affiliated store terminal 20, the coupon issued during a specific period or the entire period, the recovery rate of the coupon and the user information using the actual coupon (for example, location, gender) by analyzing the optimal Select a user. For example, by analyzing the coupons issued in the supermarket in the last three months, the number of coupons issued, the location information of the user using the actual coupon, gender, etc., select the most suitable 20 users, 20 selected You can send a fish coupon.
다음, 쿠폰이 전송되면, 사용자는 사용자 단말기(30)의 쿠폰 어플리케이션을 통해, 전송된 쿠폰의 식별정보, 쿠폰 내용, 쿠폰 목록 및 쿠폰을 발행한 가맹점 위치를 확인할 수 있으며, 쿠폰에 대한 사용/거부/재전송 여부를 선택할 수 있으며, 쿠폰 사용 내역을 관리할 수 있다(S160). 여기서, 쿠폰에 대한 재전송이 선택되면, 쿠폰 관리 서버(10)를 통해 제2 사용자 단말기(40)로 쿠폰이 재전송된다(S170). 사용자 모드의 쿠폰 어플리케이션은 제2 사용자 단말기를 선정하기 위해 SNS 또는 전화번호부와 연동되고, 사용자 단말기(30)는 SNS 또는 전화번호부에 포함된 사람들 중 제2 사용자 단말기를 지정할 수도 있고, 쿠폰 관리 서버(10)의 매칭 플랫폼(14)으로 매칭 서비스 요청을 전송할 수 있다. 제2 사용자 단말기가 지정된 경우, 지정된 제2 사용자 단말기로 쿠폰이 재전송될 수 있으며, 매칭 서비스 요청이 전송된 경우, 매칭 플랫폼(14)은 제2 사용자 단말기(40)에 대한 사용자 정보, 예를 들어, 성별, 선호 지역, 선호 상품/서비스, 위치 정보 등을 분석하여 최적의 제2 사용자를 선정하여, 쿠폰을 재전송할 수 있다. 또한, 매칭 플랫폼(14)은 사용자 단말기(30)가 쿠폰을 제공받은 시점부터 일정 시간이 경과한 후, 또는 쿠폰의 유효기간이 일정 시간만 남은 경우, 자동적으로 최적의 제2 사용자를 선정하여, 쿠폰을 재전송할 수도 있다.Next, when the coupon is sent, the user can check the identification information, coupon contents, coupon list and the location of the merchant that issued the coupon through the coupon application of the user terminal 30, use / rejection of the coupon It is possible to select whether or not retransmission, it is possible to manage the coupon use history (S160). Here, when retransmission is selected for the coupon, the coupon is retransmitted to the second user terminal 40 through the coupon management server 10 (S170). The coupon application of the user mode is linked with the SNS or the phone book to select the second user terminal, the user terminal 30 may designate a second user terminal among the people included in the SNS or phone book, coupon management server ( The matching service request may be sent to the matching platform 14 of 10. When the second user terminal is designated, the coupon may be resent to the designated second user terminal, and when the matching service request is sent, the matching platform 14 may provide user information about the second user terminal 40, for example. , A gender, a preferred region, a preferred product / service, location information, and the like may be analyzed to select an optimal second user and resend the coupon. In addition, the matching platform 14 automatically selects an optimal second user after a predetermined time elapses from the time when the user terminal 30 receives the coupon, or when the validity period of the coupon remains only a certain time, You can also resend the coupon.
다음, 쿠폰을 전송받은 사용자 또는 제2 사용자가 가맹점에서 쿠폰을 사용하는 경우, 사용자 단말기(30) 또는 제2 사용자 단말기(40)에 표시된 바코드, QR 코드, 쿠폰 번호와 같은 식별정보가 가맹점 단말기(20)의 쿠폰 어플리케이션을 통해 입력된다(S180-1, S180-2). 가맹점 단말기(20)에 포함되거나 연결된 카메라, 바코드 리더기, 키보드 등을 통해 식별정보가 입력될 수 있다.Next, when the user or the second user who received the coupon uses the coupon in the affiliate store, identification information such as a barcode, a QR code, and a coupon number displayed on the user terminal 30 or the second user terminal 40 may be displayed. 20 is input through the coupon application (S180-1, S180-2). Identification information may be input through a camera, a barcode reader, a keyboard, etc. included in or connected to the affiliated store terminal 20.
다음, 쿠폰의 식별정보가 가맹점 단말기(20)로부터 쿠폰 관리 서버(10)로 전송된다(S190). 전송된 쿠폰 식별정보에 따라, 쿠폰 관리 서버(10)의 쿠폰 플랫폼(13)은 사용된 쿠폰의 할인율, 쿠폰의 실제 사용자 정보, 쿠폰 발행 시간, 쿠폰 발행 개수 등과 같은 쿠폰에 대한 사용 정보를 확인하고 분석할 수 있다(S200). 쿠폰 플랫폼(13)에 누적되는 사용 정보에 기초하여 매칭 플랫폼(14)은 최적의 사용자를 선정할 수 있다.Next, the identification information of the coupon is transmitted from the affiliated store terminal 20 to the coupon management server 10 (S190). According to the coupon identification information transmitted, the coupon platform 13 of the coupon management server 10 checks the usage information about the coupon, such as the discount rate of the coupon used, the actual user information of the coupon, the coupon issuance time, the number of coupon issuance, etc. Can be analyzed (S200). The matching platform 14 may select an optimal user based on the usage information accumulated in the coupon platform 13.
다음, 쿠폰 관리 서버(10)의 쿠폰 플랫폼(13)은 사용 정보에 따라 쿠폰의 실제 사용자 또는 쿠폰을 재전송한 사용자에 대해 리워드를 제공한다(S210-1, S210-2). 사용자 또는 제2 사용자는 쿠폰 어플리케이션을 통해 쿠폰의 사용, 평가, 재전송에 따른 리워드를 확인하고 관리할 수 있다. Next, the coupon platform 13 of the coupon management server 10 provides a reward for the actual user of the coupon or the user who resend the coupon according to the usage information (S210-1, S210-2). The user or the second user may identify and manage rewards according to the use, evaluation, and retransmission of the coupon through the coupon application.
쿠폰 관리 서버(10)의 쿠폰 플랫폼(13)은 가맹점이 쿠폰 발행시 지출한 과금, 가맹점의 결재 실적 등을 종합하고 분석할 수 있으며, 가맹점은 가맹점 모드의 쿠폰 어플리케이션을 통해 분석된 실적을 조회할 수 있다. Coupon platform 13 of the coupon management server 10 may aggregate and analyze the billing, the merchant's payment performance, etc. spent by the merchant when the coupon is issued, the merchant can query the analysis results through the coupon application in the merchant mode Can be.
또한, 사용자는 쿠폰 어플리케이션을 통해 선호 가맹점을 등록하고, 가맹점의 쿠폰발행 실적을 확인할 수 있으며, 쿠폰 관리 서버(10)의 매칭 플랫폼(14)에 의해 최적의 사용자로 선정되어 자동적으로 제공되는 쿠폰에 대한 알람을 관리할 수도 있다.In addition, the user can register the preferred merchant through the coupon application, you can check the coupon issuance performance of the merchant, selected by the matching platform 14 of the coupon management server 10 to the coupon automatically provided to the coupon You can also manage alarms.
도 4a는 본 발명의 일실시예에 따라 가맹점 단말기에 나타나는 화면을 나타내는 도면이다.4A illustrates a screen displayed on an affiliated store terminal according to an embodiment of the present invention.
도 4a는 가맹점 단말기(20)에 표시되는 가맹점 모드의 쿠폰 어플리케이션으로서, 가맹점의 위치, 연락처, 일반정보 등을 입력하고 관리할 수 있는 가맹점 정보 모듈(21), 상품 또는 서비스에 대한 정보, 사진, 할인 전 가격, 할인 후 가격, 유효기간, 발행되는 쿠폰 개수, 사용자 범위, 사용자 매칭 서비스 요청 등을 입력하는 쿠폰 발행 모듈(22), 쿠폰이 사용되는 경우, 바코드, QR 코드, 쿠폰 번호 등과 같은 식별정보를 입력할 수 있는 쿠폰 인증 모듈(23), 쿠폰 발행 및 회수율을 확인하고, 쿠폰 발행시 지출된 과금 및 가맹점의 결재 실적을 확인할 수 있는 실적 조회/분석 모듈(24)를 포함한다.Figure 4a is a coupon application of the merchant mode displayed on the merchant terminal 20, merchant information module 21 that can enter and manage the location, contact information, general information, etc. of the merchant, information, photos, Coupon issuance module 22 for entering the pre-discount price, post-discount price, expiration date, number of coupons issued, user range, user matching service request, identification, such as barcode, QR code, coupon number, etc. when coupons are used Coupon authentication module 23 for inputting information, and coupon issuance and recovery rate, and the results inquiry / analysis module 24 to check the billing and spending performance of the merchant spent during coupon issuance.
도 4b는 본 발명의 일실시에 따라 사용자 단말기에 나타나는 화면을 나타내는 도면이다.4B is a diagram illustrating a screen displayed on a user terminal according to one embodiment of the present invention.
도 4b는 사용자 단말기(30)의 쿠폰 어플리케이션에서 쿠폰 수신 모듈이 선택되는 경우 나타나는 화면으로서, 전송된 쿠폰의 내용(31), 식별정보(32), 쿠폰을 발행한 가맹점 위치(33), 쿠폰에 대한 사용/거부/재전송(34)을 확인할 수 있다.4B is a screen displayed when a coupon receiving module is selected in the coupon application of the user terminal 30. The content 31 of the transmitted coupon, identification information 32, the location of the merchant 33 issuing the coupon, the coupon For use / deny / retransmission 34.
상기한 바와 같이, 본 발명에 따른 쿠폰 관리 서버 및 방법은, 가맹점의 영업현황에 따라 쿠폰의 유효기간, 발행 개수, 할인 품목 또는 할인율을 변경할 수 있으므로, 유통기한이 짧은 상품을 판매하거나, 고정비 비율이 높은 매장이거나 한정적인 사용자 수용능력을 갖는 서비스를 제공하는 업체에서 효율적으로 이용될 수 있으며, 가맹점의 무리한 할인율로 인한 상품/서비스의 품질 저하 문제를 개선할 수 있다. 또한, 쿠폰을 제3자에게 재전송하고, 쿠폰의 사용에 따라 리워드를 제공함으로써, 생성된 쿠폰의 사용률을 높일 수 있고, 가맹점에 대한 광고 효과를 증대시킬 수 있다.As described above, the coupon management server and method according to the present invention can change the expiration date, the number of issue, the discount item or the discount rate of the coupon according to the operating status of the affiliated store, to sell products with a short shelf life, or a fixed cost ratio This can be efficiently used in a high store or a company that provides a service with limited user capacity, and can improve the problem of deterioration of product / service quality due to excessive discount rate of the merchant. In addition, by resending the coupon to a third party, and providing a reward according to the use of the coupon, it is possible to increase the use rate of the generated coupon, and increase the advertising effect to the merchant.
이상에서 설명한 본 발명은, 본 발명이 속하는 기술분야에서 통상의 지식을 가진 자가 본 발명의 기술적 사상을 벗어나지 않는 범위 내에서 여러 가지 치환, 변형 및 개량이 가능하며, 상기 실시예 및 첨부된 도면에 의해 한정되는 것은 아니다. The present invention described above is capable of various substitutions, modifications and improvements without departing from the spirit of the present invention by those skilled in the art to which the present invention pertains. It is not limited by.
본 발명은 가맹점의 영업현황에 따라 쿠폰의 개수 또는 할인율을 설정하여 쿠폰을 발행할 수 있어 판매효율을 증진할 수 있고, 사용자가 쿠폰을 제2 사용자에게 재전송할 수 있어 보다 증대된 광고 효과를 제공할 수 있고, 최적의 사용자에게 쿠폰을 제공할 수 있어 쿠폰의 회수율을 더 높일 수 있다. 따라서 쿠폰 발행을 지속적으로 수행하는 서비스업, 식품업, 극장업 등 다양한 산업분야에서 유용하게 사용할 수 있기 때문에 본 발명은 산업상 이용 가능하다.The present invention can increase the sales efficiency by issuing a coupon by setting the number or discount rate of the coupon in accordance with the operating status of the merchant, the user can resend the coupon to the second user to provide an increased advertising effect It is possible to provide a coupon to the optimal user can further increase the recovery rate of the coupon. Therefore, the present invention can be industrially used because it can be usefully used in various industries such as service industry, food industry, theater industry, etc., which continuously performs coupon issuance.

Claims (18)

  1. 쿠폰을 제공하는 쿠폰 관리 서버에 있어서,In the coupon management server for providing a coupon,
    쿠폰 어플리케이션을 제공하는 제어 플랫폼;A control platform for providing a coupon application;
    상기 쿠폰 어플리케이션이 설치된 가맹점 단말기로부터 전송되는 쿠폰 발행 요청에 따라 쿠폰을 생성하는 쿠폰 플랫폼; 및Coupon platform for generating a coupon in accordance with the coupon issuance request sent from the merchant terminal the coupon application is installed; And
    사용자 단말기를 선정하여 상기 쿠폰을 제공하는 매칭 플랫폼을 포함하되,Selecting a user terminal includes a matching platform for providing the coupon,
    상기 매칭 플랫폼은 상기 사용자 단말기로부터 쿠폰 재전송 요청이 전송되는 경우, 제2 사용자 단말기를 선정하여 상기 쿠폰을 제공하는 것을 특징으로 하는 짧은 유효기간의 쿠폰을 제공하는 쿠폰 관리 서버.The matching platform is a coupon management server for providing a coupon of a short validity period, characterized in that when the coupon retransmission request is sent from the user terminal to select the second user terminal to provide the coupon.
  2. 제1항에 있어서,The method of claim 1,
    상기 쿠폰은 가맹점의 일일 영업현황에 따라 유효기간, 발행 개수, 할인 품목 또는 할인율이 변경되는 것을 특징으로 하는 짧은 유효기간의 쿠폰을 제공하는 쿠폰 관리 서버.The coupon is a coupon management server for providing a coupon of a short expiration date, characterized in that the validity period, the number of issued, discount items or discount rate is changed according to the daily operating status of the merchant.
  3. 제1항에 있어서,The method of claim 1,
    상기 가맹점 단말기는 유통기한이 짧은 상품을 판매하는 업체, 고정비 비율이 높은 매장 또는 한정적인 사용자 수용능력을 갖는 서비스를 제공하는 업체 중 어느 하나에 설치된 것을 특징으로 하는 짧은 유효기간의 쿠폰을 제공하는 쿠폰 관리 서버.The merchant terminal is a coupon that provides a coupon of a short expiration date, characterized in that installed in any one of the companies that sell products with a short shelf life, stores with a high fixed cost ratio, or a company that provides a service with limited user capacity. Management server.
  4. 제1항에 있어서,The method of claim 1,
    상기 쿠폰의 유효기간은 특정일 또는 48시간 내에서 소정의 시간 범위인 것을 특징으로 하는 짧은 유효기간의 쿠폰을 제공하는 쿠폰 관리 서버.Coupon management server for providing a coupon of a short validity period, characterized in that the validity period of the coupon is a predetermined time range within a specific day or 48 hours.
  5. 제1항에 있어서,The method of claim 1,
    상기 제2 사용자 단말기는 상기 쿠폰 어플리케이션에 연동된 SNS(social network service) 또는 전화번호부에 포함된 사람들 중 선정된 제2 사용자의 단말기인 것을 특징으로 하는 짧은 유효기간의 쿠폰을 제공하는 쿠폰 관리 서버.The second user terminal is a coupon management server for providing a coupon of a short validity period, characterized in that the terminal of the second user selected from the people included in the social network service (SNS) or the phone book linked to the coupon application.
  6. 제1항에 있어서,The method of claim 1,
    상기 제2 사용자 단말기에 상기 쿠폰 어플리케이션이 설치되지 않은 경우, 상기 매칭 플랫폼은 상기 쿠폰 어플리케이션의 설치 안내와 함께 상기 쿠폰을 제공하는 것을 특징으로 하는 짧은 유효기간의 쿠폰을 제공하는 쿠폰 관리 서버.If the coupon application is not installed in the second user terminal, the matching platform provides a coupon of a short expiration date, characterized in that to provide the coupon with the installation guide of the coupon application.
  7. 제1항에 있어서,The method of claim 1,
    상기 매칭 플랫폼은 생성된 쿠폰, 쿠폰의 회수율, 쿠폰을 실제 사용한 사용자의 위치, 성별을 분석하여 상기 사용자 단말기 또는 제2 사용자 단말기를 선정하는 것을 특징으로 하는 짧은 유효기간의 쿠폰을 제공하는 쿠폰 관리 서버.The matching platform is a coupon management server for providing a coupon of a short validity period, characterized in that for selecting the user terminal or the second user terminal by analyzing the generated coupon, coupon recovery rate, the location of the user who actually used the coupon, gender .
  8. 제1항에 있어서,The method of claim 1,
    상기 쿠폰 발행 요청은 상품/서비스에 대한 정보, 사진, 할인 전 가격, 할인 후 가격, 유효기간, 발행되는 쿠폰 개수 중 적어도 하나를 포함하는 것을 특징으로 하는 짧은 유효기간의 쿠폰을 제공하는 쿠폰 관리 서버.The coupon issuance request is a coupon management server for providing a coupon of a short validity period, characterized in that it comprises at least one of information on the goods / services, photos, pre-discount price, after-discount price, expiration date, the number of coupons issued .
  9. 제8항에 있어서,The method of claim 8,
    상기 쿠폰 플랫폼은 상기 상품/서비스에 대한 정보에 따른 쿠폰 회수율을 산출하여 쿠폰 개수를 선정하는 것을 특징으로 하는 짧은 유효기간의 쿠폰을 제공하는 쿠폰 관리 서버.The coupon platform provides a coupon management server for providing a coupon of a short validity period, characterized in that for calculating the coupon recovery rate according to the information on the product / service.
  10. 제1항에 있어서,The method of claim 1,
    상기 쿠폰의 식별정보가 상기 가맹점 단말기를 통해 전송되는 경우, 상기 쿠폰 플랫폼은 상기 사용자 단말기 또는 상기 제2 사용자 단말기에 대한 리워드(reward)를 제공하는 것을 특징으로 하는 짧은 유효기간의 쿠폰을 제공하는 쿠폰 관리 서버.If the identification information of the coupon is transmitted through the merchant terminal, the coupon platform provides a coupon of a short validity period, characterized in that to provide a reward (reward) for the user terminal or the second user terminal Management server.
  11. 제1항 내지 제10 중 어느 한 항에 있어서,The method according to any one of claims 1 to 10,
    상기 쿠폰은, 사용자 단말기(30)가 쿠폰을 제공받은 시점부터 일정 시간이 경과한 후 사용자가 지정한 제2 사용자 또는 최적의 사용자로 선정된 제2 사용자에게 자동적으로 전송되는 것을 특징으로 하는 짧은 유효기간의 쿠폰을 제공하는 쿠폰 관리 서버.The coupon may be automatically transmitted to a second user designated by a user or a second user selected as an optimal user after a predetermined time elapses from the time when the user terminal 30 receives the coupon. Coupon management server to provide coupons.
  12. 쿠폰 어플리케이션을 제공하는 단계;Providing a coupon application;
    상기 쿠폰 어플리케이션이 설치된 가맹점 단말기로부터 쿠폰 발행 요청을 받아 쿠폰을 생성하는 단계; 및Generating a coupon by receiving a coupon issuance request from a merchant terminal where the coupon application is installed; And
    사용자 단말기를 선정하여 상기 쿠폰을 제공하는 단계를 포함하되,Selecting a user terminal to provide the coupon,
    상기 사용자 단말기로부터 쿠폰 재전송 요청이 전송되는 경우, 제2 사용자 단말기를 선정하여 상기 쿠폰을 제공하는 것을 특징으로 하는 짧은 유효기간의 쿠폰을 제공하는 쿠폰 관리 방법.When the coupon retransmission request is sent from the user terminal, a coupon management method for providing a coupon of a short validity period, characterized in that to provide the coupon by selecting a second user terminal.
  13. 제12항에 있어서,The method of claim 12,
    상기 쿠폰은 가맹점의 일일 영업현황에 따라 유효기간, 발행 개수, 할인 품목 또는 할인율이 변경되는 것을 특징으로 하는 짧은 유효기간의 쿠폰을 제공하는 쿠폰 관리 방법.The coupon is a coupon management method for providing a coupon of a short expiration date, characterized in that the expiration date, the number of issued, discount items or discount rate is changed according to the daily operating status of the merchant.
  14. 제12항에 있어서,The method of claim 12,
    상기 가맹점 단말기는 유통기한이 짧은 상품을 판매하는 업체, 고정비 비율이 높은 매장 또는 한정적인 사용자 수용능력을 갖는 서비스를 제공하는 업체 중 어느 하나에 설치된 것을 특징으로 하는 짧은 유효기간의 쿠폰을 제공하는 쿠폰 관리 방법.The merchant terminal is a coupon that provides a coupon of a short expiration date, characterized in that installed in any one of the companies that sell products with a short shelf life, stores with a high fixed cost ratio, or a company that provides a service with limited user capacity. How to manage.
  15. 제12항에 있어서,The method of claim 12,
    상기 쿠폰의 유효기간은 특정일 또는 48시간 내에서 소정의 시간 범위인 것을 특징으로 하는 짧은 유효기간의 쿠폰을 제공하는 쿠폰 관리 방법.The coupon validity period is a coupon management method for providing a coupon of a short validity period, characterized in that within a predetermined time range within a specific day or 48 hours.
  16. 제12항에 있어서,The method of claim 12,
    상기 제2 사용자 단말기는 상기 쿠폰 어플리케이션에 연동된 SNS(social network service) 또는 전화번호부에 포함된 사람들 중 선정된 제2 사용자의 단말기인 것을 특징으로 하는 짧은 유효기간의 쿠폰을 제공하는 쿠폰 관리 방법.The second user terminal is a coupon management method for providing a coupon of a short validity period, characterized in that the terminal of the second user selected from the people included in the social network service (SNS) or the phone book linked to the coupon application.
  17. 제12항에 있어서,The method of claim 12,
    상기 쿠폰의 식별정보가 상기 가맹점 단말기를 통해 전송되는 경우, 상기 쿠폰 플랫폼은 상기 사용자 단말기 또는 상기 제2 사용자 단말기에 대한 리워드(reward)를 제공하는 것을 특징으로 하는 짧은 유효기간의 쿠폰을 제공하는 쿠폰 관리 방법.If the identification information of the coupon is transmitted through the merchant terminal, the coupon platform provides a coupon of a short validity period, characterized in that to provide a reward (reward) for the user terminal or the second user terminal How to manage.
  18. 제12항 내지 제17 중 어느 한 항에 있어서,The method according to any one of claims 12 to 17,
    상기 쿠폰은, 사용자 단말기(30)가 쿠폰을 제공받은 시점부터 일정 시간이 경과한 후 사용자가 지정한 제2 사용자 또는 최적의 사용자로 선정된 제2 사용자에게 자동적으로 전송되는 것을 특징으로 하는 짧은 유효기간의 쿠폰을 제공하는 쿠폰 관리 방법.The coupon may be automatically transmitted to a second user designated by a user or a second user selected as an optimal user after a predetermined time elapses from the time when the user terminal 30 receives the coupon. Coupon management method for providing coupons of the.
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