JP2001125857A - Method and system for providing advertisement information - Google Patents

Abstract

PROBLEM TO BE SOLVED: To efficiently advertisement information. SOLUTION: This advertisement information providing system is provided with an advertisement distributing means 5 for presenting selectively plural advertisement information 2a, 2b, 2c, 2d,... related with plural advertisement clients 1a, 1b, 1c,..., and providing one or more advertisement information selected by a selector 3 to a reader 4 specified by the selector 3. This advertisement distributing means 5 presents the advertising information 2a, 2b, 2c, 2d,... by displaying it in a store or using a site on an Internet and TV broadcasting or the like, and allows the selector 3 to select the advertisement information 2a, 2b, 2c, 2d,... by visiting a store, performing access through the Internet, or making a call or the like.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

The present invention relates to a method and system for providing advertisement information.

[0002]

2. Description of the Related Art In general, conventional advertisement information is provided indiscriminately to a large number of unspecified senders of advertisements, such as flyers, direct mails, and TV commercials.

[0003]

However, in the above-described conventional method for providing advertisement information, as described above, the advertisement information is provided indiscriminately. It is unlikely that the advertisement information matches the interests of the user, and most of the transmitted advertising information is wasted without exhibiting its effect, and the advertising efficiency cannot be improved.

The present invention has been made in view of the above points, and it is an object of the present invention to provide a method and system for providing an advertisement method capable of efficiently providing advertisement information.

The invention according to claim 1 is
Present multiple selectable pieces of advertising information about the client,
An advertisement information providing method, wherein one or a plurality of the advertisement information selected by a selector is provided to one or a plurality of viewers specified by the selector.

According to the first aspect of the present invention,
Since the advertisement information selected by the selector is provided to the viewer, appropriate advertisement information can be selected and provided in accordance with the relationship between the selector and the viewer, so that the information matches the taste of the viewer. Advertising information can be provided to the selector, and the advertising efficiency can be improved.

According to a second aspect of the present invention, in the advertisement information providing method according to the first aspect, a frequency at which each of the advertisement information is selected is measured, and an advertisement fee is charged to the advertisement requester according to the frequency. Is what you do.

According to the second aspect of the invention,
Since the advertisement fee is charged to the advertisement requester who has requested the advertisement information according to the selected frequency, the advertisement requester only has to pay the advertisement fee for the selected amount, and the useless advertisement fee can be reduced.

According to a third aspect of the present invention, there is provided an advertisement information presenting means for selectively presenting a plurality of pieces of advertisement information relating to an advertisement requester, and allowing the selector to select the presented advertisement information, and selecting the one selected by the selector. Or an advertisement information providing means for providing a plurality of the advertisement information to one or a plurality of viewers specified by the selector.

According to the third aspect of the present invention,
Since the advertisement information selected by the selector is provided to the viewer via the advertisement information providing means, appropriate advertisement information is selected according to the relationship between the selector and the viewer, and the appropriate advertisement information is selected. Can be provided, and the advertising efficiency can be improved.

According to a fourth aspect of the present invention, in the advertisement information providing system according to the third aspect, the advertisement information presenting means is installed on a communication network in which a plurality of terminals are interconnected by a communication line. An advertisement information providing server, which causes the selector to select the advertisement information via the network.

[0011] According to the invention according to claim 4,
Since the advertisement information is presented and selected through the terminal connected to the network, a series of operations can be performed on the screen of the terminal, and the provision of the advertisement information can be made simpler and faster. it can.

According to a fifth aspect of the present invention, in the advertising information providing system according to the fourth aspect, the advertisement information providing server notifies the selector that the viewer has viewed the advertisement information. It has notification means.

According to the fifth aspect of the invention,
Since the selector who is the sender of the advertisement information can confirm by the notification that the viewer has viewed the advertisement information, it is possible to reliably transmit and receive the advertisement information.

According to a sixth aspect of the present invention, in the advertisement information providing system according to any one of the third to fifth aspects, a frequency at which each of the advertisement information is selected is measured, and an advertisement is sent to the advertisement requester according to the frequency. It has charging means for charging a fee.

According to the sixth aspect of the present invention,
Since the advertisement fee is charged to the advertisement requester who requested the advertisement information according to the frequency measured by the billing means, the advertisement requester only has to pay the advertisement fee for the selected amount, and the economical advertisement information Offers can be made.

[0016]

DESCRIPTION OF THE PREFERRED EMBODIMENTS [First Embodiment] (Overall Configuration of Advertising Information Providing System) An embodiment of the present invention will be described with reference to the drawings. FIG. 1 is a schematic configuration diagram illustrating an advertisement information providing system according to the present embodiment.

As shown in FIG. 1, the advertisement information providing system presents a plurality of selectable advertisement information 2a, 2b, 2c, 2d... Regarding a plurality of advertisement requesters 1a, 1b, 1c. One or more selected advertising information
An advertisement distribution unit 5 provided to the viewer 4 specified by the selector 3 is provided.

The advertisement distribution means 5 presents advertisement information 2a, 2b, 2c, 2d,... Through, for example, exhibitions at stores, sites on the Internet, TV broadcasting, and the like. Advertisement information 2a, 2b, 2
c, 2d... can be selected. In this selection, for example, the list of the viewers 4 may be submitted to the selector 3.

The provision of the advertisement information 2a, 2b, 2c, 2d... To the viewer 4 by the advertisement distribution means 5 is performed by mail delivery or by using the Internet. In the present embodiment, the provision of the advertisement information may take the form of a New Year's card, a Christmas card, or another greeting card, for example. In addition, the advertisement distribution unit 5 according to the present embodiment includes the advertisement information 2a, 2b, 2
has a billing function of measuring the frequency at which c, 2d... are selected, and billing the advertisement requesters 1a, 1b, 1c.

(Contents of Advertising Information Providing Method) A method of providing advertising information by the advertising information providing system having the above configuration is performed in the following procedure.

First, the advertisement distributing means 5 transmits the advertisement requester 1
a, 1b, 1c... At the time of this advertisement request, the advertisement information created by the advertisement requesters 1a, 1b, 1c,.
In response to the requests b, 1c,..., the advertisement distribution means 5 may create the advertisement information. In response to the advertisement request received in this manner, the advertisement distribution unit 5 sets the predetermined advertisement information 2a,
2b, 2c, 2d,... Are presented to stores and sites on the Internet.

Next, the advertisement information 2a,
2b, 2c, 2d,... Are selected. For example, advertisement information 2
When a, 2b, 2c, 2d,... are displayed in a store, the selector 3 directly selects the store by visiting the store. In addition, when presented on a site on the Internet,
Accesses the site of the advertisement distribution means 5 via the Internet and makes a selection on this site. Further, when the advertisement information 2a, 2b, 2c, 2d,... Is presented by broadcasting of a TV or the like, the selector 3 watching the broadcasting makes a selection by telephone or the like.

At the time of selection by the selector 3, the advertisement information 2
a, 2b, 2c, 2d...
To the selector 3. This viewer 4 may be singular or plural. In addition, when making this selection, whether to be by mail or through the Internet, etc.
The selection method of the advertisement information 2a, 2b, 2c, 2d,.

Further, in the present embodiment, a format such as a New Year's card or a Christmas card is adopted as a form of providing the advertisement information. Can be done.

Thereafter, the advertisement distributing means 5 provides (distributes) the advertisement information selected by the selector 3 to the viewer 4 and pays an advertisement fee to the advertisement requester who has requested the distributed advertisement information. Claim.

(Advantage of Advertising Information Providing System) According to the advertising information providing system according to the present embodiment described above,
Since the advertisement information provided to the viewer 4 is selected by the selector 3, when the viewer 4 and the selector 3 are acquaintances, for example, the advertisement information matching the hobby and preference of the viewer 4 Can be distributed to the viewer 4, and an advertisement can be efficiently performed. In particular, in the present embodiment, since the format of providing advertisement information is a format such as a New Year's card or a Christmas card, the relationship between the selector 3 and the viewer 4 is highly likely to be intimate. Advertisement information that is appropriate for the time can be provided to the viewer 4, and the advertisement efficiency can be further improved.

Also, in the advertisement information providing system according to the present embodiment, the advertisement requesters 1a, 1b, 1c,... Only have to pay the advertisement fee in accordance with the frequency of the distributed advertisement information, thus reducing unnecessary advertisement fee. Can be economical.

Further, in the present embodiment, for example, the expenses required for distributing the advertisement information 2a, 2b, 2c, 2d... Can be covered by the advertisement fee collected from the advertisement requesters 1a, 1b, 1c. Thus, the advertisement service can be provided without charging the selector 3 and the viewer 4 for the price.

In this embodiment, the advertisement client 1a,
1b, 1c... And the selector 3 have been described separately, but the present invention is not limited to this, and the advertisement requester and the selector 3 may be the same person. In this case, the advertisement client can use the advertisement distribution means as a substitute means for the advertisement business.

Second Embodiment (Configuration of Digital Postcard System) Next, a second embodiment of the present invention will be described. FIG. 2 is a schematic configuration diagram of the digital postcard system according to the present embodiment.

As shown in FIG. 1, the digital postcard system includes a terminal 6a such as a personal computer,
., And a digital postcard server 51 installed on the network 8. The network 8 is formed by interconnecting 6 b, 6 c, 6 d, 6 e. .

The digital postcard server 51 according to the present embodiment corresponds to the advertisement distribution means 5 in the first embodiment described above, and the advertisement information on the advertisement requesters 1a, 1b, 1c,. (Hereinafter referred to as “banner”) in a selectable manner in an advertisement information providing server that provides one or more advertisement information selected by the sender 31 to the receiver 41 specified by the sender 31. is there.

That is, the digital post card server 51
Has a site that provides services related to digital postcards, and the sender 31 accesses the site using the terminal 6a used by the sender 31 and performs digital postcard design processing and banner printing on the screen of the terminal 6a. The selection process and the process of specifying the recipient 41 are performed. On the other hand, the receiver 41 also accesses the site using the terminal 6d used by the receiver 41, and browses a digital postcard (including a banner) on the screen of the terminal 6d.

The digital postcard server 51 in the present embodiment also has a function of distributing as a postcard by mail or the like to a recipient 41 'who does not have his / her own terminal.

(Schematic Configuration of Site) Next, the configuration of the above-described site will be described. FIG. 3 is a block diagram illustrating a schematic configuration of the site according to the present embodiment. As shown in the figure, the site has a hierarchical structure, and W
1, and processing screens W2 to W9 are provided below it. Each of these screens is provided with a link so as to be able to transit each other as needed.

W1 is a top menu screen, which serves as an introduction screen for each of the lower screens W2 to W9. W2 is a screen on which the sender 31 mainly designs and transmits digital postcards. W3 is a screen for the receiver 41 to browse the digital postcard addressed to him / her. W4 is a screen on which users (senders, receivers) who frequently use this site register their own personal information, W5 is a usage (help) screen for guiding the usage of this site, W6 is a screen of an address book in which a sender who frequently uses this site registers a destination of a digital postcard in advance, and W7 is a screen for a lottery for performing a service such as giving a prize to a user.
W8 is a screen as a point book that manages points given to users of the site according to the frequency of use, and W9 is a screen as a receiving and transmitting list that manages the history of digital postcards transmitted and received. is there.

(Digital Postcard Transmission Processing) The digital postcard transmission processing described above is performed according to the following procedure. FIG. 4 is a flowchart showing a transmission process by a registered person, and FIG. 5 is a flowchart showing a transmission process by an unregistered person.

First, transmission processing by a registered person will be described with reference to FIG. As shown in FIG. 4, on the top menu screen W2-1, a registered mail address and password are input to obtain authentication, and the screen shifts to a lower operation screen. If an input error is made here, an authentication error screen W2-6 is displayed, and a re-input is requested.
Note that even an unregistered person can enter the screen for the registered person by transiting to the registration screen W4 and performing a registration procedure.

On the lower card selection screen W2-1-1, an event card provided for a limited time according to the season, such as a Christmas card, a New Year's card, a visit in the cold, a birthday card, etc. "And select the type of card to send.

When an event card (here, a Christmas card is selected) is selected on the screen W2-1-1, the screen W
In 2-1-2, an image to be pasted on the event card is selected. FIG. 6 is an explanatory diagram illustrating an image selection screen W2-1-2 for an event card.

As shown in FIG. 6, this screen W2-1-2
, A plurality of normal images G1 are displayed, and one of them can be selected by clicking. In this screen W2-1-2, by clicking the character "use original image", a screen w2-1-2-2 for the sender to paste an original image by a digital camera or the like prepared by himself / herself. 4 can be displayed, and by clicking on the “usage” character, it is possible to transition to the help screen W5-2-1 for displaying the usage of the original image. Note that, even when a multi-purpose card is selected on the screen W2-1-1, the screen transitions to the screen W2-1-2-4 and the original image can be used.

When any one of the normal images is selected on the screen W2-1-2, the screen transits to an event card input screen W2-1-2-1 for inputting a message or selecting a banner. FIG. 7 is an explanatory diagram illustrating a screen W2-1-2-1.

As shown in FIG. 7, the screen W2-1-2-1
Includes an area A1 for displaying a selected image, an area A2 for displaying a selected banner in a stamp format, areas A3 and A4 for inputting a sender's name and e-mail address, a receiver's name and e-mail. It has an area A5 for inputting the presence or absence of new registration in the address and the address book, an area A6 for inputting a message, an area A7 for selecting a banner, and an area A8 for specifying a transmission date.

In this embodiment, the sender's name and e-mail address are automatically entered in the areas A3 and A4 since the server can refer to the name and e-mail address. It is possible to refer to and input, or to input another e-mail address again. Furthermore, in the present embodiment, the input of the recipient's name, e-mail address, and the like can be copied from the address book screen W6 registered in advance, so that the input of the recipient's name and the like frequently transmitted can be easily performed. You can do it. The message input to the area A6 may be selected from a template prepared in advance by the server.

On the screen W2-1-2-1, a banner is selected in the area A7. That is, in this area A7, a plurality of banners designed as stamps (postage stamps) for pasting the advertisement information on the advertisement requester to the postcard are presented, and a radio button provided below each banner is clicked. Thus, one or more items can be selected. In the present embodiment, when no selection is made, a selection is made at random.

The input screen W2-1-2-4 when the original image is used and the input screen W2-1-3-1 when the multi-purpose card is selected are also displayed on the screen W.
It has almost the same configuration as 2-1-2-1.

After the event card design is completed on the screen W2-1-2-1, the screen W2-1-2-4, or the screen W2-1-3-1 in this way, the confirmation screen W2-1 is displayed.
Check the design of the event card that transits to 2-3. At this time, if the essential items have not been entered, an error screen 2-1-2-2 is displayed and a re-entry is required. When the user wants to re-edit the event card, the user can return to W2-1-2-1 which is the entire screen.

Then, on the screen W2-1-2-3,
After confirming the design of the event card, transmission processing is performed. After the transmission processing is completed, a transmission end screen W2-4 is displayed. At this time, a card arrival notification mail confirming that the digital postcard has arrived is transmitted to the sender and the receiver.

That is, as shown in FIG. 8 (a), a message indicating that the card transmission has been completed is displayed to the sender as a text, and the contents of the transmitted card and the service are asked, and the card transmitted and received in the past is displayed. URL1 to U for browsing
An e-mail displaying RL3 is transmitted. On the other hand, to the recipient, as shown in FIG. 8 (b), the fact that the digital postcard is held in the server is displayed in text, and a question and a reply about the contents and service of the sent card are sent. An e-mail displaying URL4 to URL6 for performing is transmitted.

The site according to the present embodiment provides a service for giving registrants points according to the frequency of use of the site. These points are given according to the number of mails after the mail is transmitted, and the number of points can be seen on the confirmation screen W8.

On the other hand, in the transmission process by an unregistered person, as shown in FIG. 5, use of an original image, use of an address book, and use of a point book are restricted.

(Digital Postcard Browsing Process) The digital postcard transmitted by the above-described procedure is browsed on the receiver side by the following procedure. FIG. 9 is a flowchart showing the procedure of the digital postcard browsing process.

As shown in the figure, first, the user clicks the URL 4 displayed in the card arrival notification mail transmitted to the recipient, or clicks the URL of the Internet browser software.
By inputting URL4 in the RL input field, the user accesses the site of the digital postcard server 51, and shifts to the browsing screen W3 in the site. At this time, if the user does not know the browsing method, the user can transit to the help screen W5-3.

Then, the user enters the card display screen W3-1,
View postcards. FIG. 10 is an explanatory diagram illustrating a digital postcard displayed for browsing. As shown in the figure, a digital postcard designed by the sender is displayed on the screen W3-1. That is, an image, a banner, and a message input by the sender are displayed in the center of the screen.

In the present embodiment, the banner selected by the sender is displayed like a stamp on a postcard, and the advertisement information can be presented without causing the receiver to feel uncomfortable. Further, in the present embodiment, a lottery number is given on the site, and the lottery number is displayed in the postcard. By clicking this, it is possible to transit to the lottery screen W7-2. The winning number and the prize can be referred to on the lottery screen W7-2. Also, a reply link is pasted on the card display screen W3-1. By clicking the link, the screen is transited to the top screen W1, and the reply by the digital post card is transmitted by performing the above-described transmission processing. Can be.

Then, when browsing by the recipient is performed,
The digital postcard server 51 sends the
Send a card read notification email notifying that the digital postcard has been viewed by the recipient. FIG.
It is explanatory drawing which illustrates such a card already read mail. As shown in the figure, a text indicating that the recipient has viewed the card is displayed as text, and URL7 to URL9 for browsing the contents of the sent card, browsing previously transmitted / received cards, and asking a service are displayed. You. At the same time, a message that the recipient has viewed the card is displayed on the transmission / reception book screen W9.

[0057]

As described above, according to the advertising information providing method and the providing system of the present invention, only the information selected by the selector among the plurality of pieces of advertisement information is provided to the viewer, so that the advertisement information is provided to the viewer. According to the relationship with the viewer, it is possible to provide advertisement information that matches the taste and preference of the viewer, and it is possible to improve the advertising effect.

[Brief description of the drawings]

FIG. 1 is a block diagram illustrating a schematic configuration of an advertisement information providing system according to a first embodiment of the present invention.

FIG. 2 is a block diagram illustrating a schematic configuration of a digital postcard system according to a second embodiment of the present invention.

FIG. 3 is a block diagram illustrating a schematic configuration of a site provided by a digital postcard server according to a second embodiment.

FIG. 4 is a flowchart showing screen transition of a site in the second embodiment.

FIG. 5 is a flowchart showing screen transition of a site in the second embodiment.

FIG. 6 is an explanatory diagram illustrating an image selection screen of a site according to the second embodiment.

FIG. 7 is an explanatory diagram showing a site confirmation screen according to the second embodiment.

FIG. 8 is an explanatory diagram showing an arrival notification mail in the second embodiment.

FIG. 9 is a flowchart showing screen transition when browsing a digital postcard in the second embodiment.

FIG. 10 is an explanatory diagram showing a digital postcard browsing screen in the second embodiment.

FIG. 11 is an explanatory diagram showing a read notification mail according to the second embodiment.

[Explanation of symbols]

 1a-1c ... Advertising client 2a-2d ... Advertising information 3 ... Selector 4 ... Browser 5 ... Advertising distribution means 6a-6e ... Terminal 7 ... Communication line 8 ... Network 31 ... Sender 41, 41 '... Receiver

 ──────────────────────────────────────────────────続 き Continued on the front page (72) Inventor Takahiro Kawakami F-term (reference) 5B049 BB49 CC00 DD01 DD05 EE05 EE28 FF03 FF09 GG02 GG04 GG07 5B089 GA11 GB03 JA33 1-53-6 Hatsudai, Shibuya-ku, Tokyo Indigo Corporation KC22

Claims (6)

[Claims] 1. A plurality of advertisement information relating to an advertisement client is presented in a selectable manner, and one or more advertisement information selected by the selector is provided to one or more viewers specified by the selector. An advertisement information providing method. 2. The advertisement information providing method according to claim 1, wherein a frequency at which each of the advertisement information is selected is measured, and an advertisement fee is charged to the advertisement requester according to the frequency. 3. Advertisement information presenting means for selectively presenting a plurality of pieces of advertisement information relating to an advertisement client; and allowing the selector to select the presented advertisement information, and selecting one or more of the advertisement information selected by the selector And an advertisement information providing unit for providing the advertisement information to one or a plurality of viewers specified by the selector. 4. The advertisement information presenting means is an advertisement information provision server installed on a communication network in which a plurality of terminals are connected to each other via a communication line. The advertisement information providing system according to claim 3, wherein the advertisement information is selected by the selector via the selector. 5. The advertisement information providing server according to claim 4, further comprising: a browsing notifying unit that notifies the selector that the browsing person has viewed the advertising information.
The advertisement information providing system described in 1. 6. The apparatus according to claim 3, further comprising a charging unit that measures a frequency at which each of the advertisement information is selected, and charges an advertisement fee to the advertisement requester according to the frequency. Advertising information providing system.