JP2003299061A - Information transmission and reception system, server and recording medium - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide an information transmission and reception system capable of sending a request and a support message, and receiving a reply for free from a two-way digital equipment through a network. <P>SOLUTION: A digital television 3 transmits a request and a receiver ID from a data broadcast program screen 42 and an application screen 43 to a TMS server 5. The TMS server 5 extracts names and addresses corresponding to the receiver ID from the member management database 14, and transmits the request, names, and addresses to a data processing server 7. The data processing server 7 edits a photographic picture data, a message data corresponding to the request extracted from an information management database 15, and an advertisement image data or the like from a sponsor enterprise, in accordance with a prescribed format. The data processing server 7 forms a printing data of a message card 19 that names and addresses are designated as addresses, and records them in a recording medium 16. A printer 9 reads the printing data from the recording medium 16, prints the printing data on the message card 19, and mails it. <P>COPYRIGHT: (C)2004,JPO

Description

Detailed Description of the Invention

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to an information transmission / reception system that uses a network of interactive digital devices to allow a sender or a sender to send / receive a message free of charge at the expense of a sponsor company or a recipient.

[0002]

2. Description of the Related Art Recently, digital broadcasting such as BS digital, CS digital, terrestrial digital, and network technology typified by the Internet have been rapidly spread, and digital televisions, personal computers, and the like connected to them.
Interactive digital devices such as mobile phones, portable terminals, and store terminals are used. Traditionally, there has been a custom of sending fan letters all over the world, and many of them are handwritten by using postcards or envelopes.

However, although current postcards are inexpensive, users who frequently send fan letters, especially boys, girls, and children, have a large annual fee and a heavy burden. Furthermore, even if you send out a fan letter,
Responses were rarely returned.

[0004] Further, digital broadcasting television broadcasting stations such as BS digital broadcasting and CS digital broadcasting have a desire to promote the spread of digital broadcasting by improving the viewer service and to enhance the product value different from other broadcasting media. there were.

The present invention has been made in view of the above points, and provides an information transmission / reception system capable of sending a request or a cheering message from a two-way digital device via a network and receiving a reply for free. The purpose is to do.

[0006]

In order to achieve the above-mentioned object, a first invention is a bidirectional digital device of a sender,
A system in which a server is connected via a network, the bidirectional digital device comprises a transmission means for transmitting a request to the server together with an ID of the bidirectional digital device, and the server, A member database that holds the ID and personal information of the sender, a unit that receives the ID and the request, and a creating unit that uses the personal information corresponding to the ID as an address and creates a reply according to the request. An information transmission / reception system characterized by comprising:

The interactive digital equipment is at least one of a digital broadcasting television, a personal computer, a portable terminal device, a mobile phone, a store terminal device and the like. The request includes at least one piece of information such as request information, a message to the recipient, and standard contents. The reply includes at least one information such as a message from the recipient, a personal message from the recipient to the sender, a photographic image on request, an advertisement image, and the like. The recipient is an athlete,
It is at least one of an entertainer, an individual such as a character, a sports organization, a sports team, a program, a stage, a concert, and an organization such as an event. The reply is a postcard, a processed postcard, a sealed letter, a parcel, or the like. Personal information is at least 1 such as name, address, postal code, and email address.
Including one.

In the first invention, the bidirectional digital device is
The request is sent to the server together with the ID of the interactive digital device, and the server has a member database that holds the ID and the personal information of the sender, receives the ID and the request, and uses the personal information according to the ID as the address. , Create a reply on request.

A second aspect of the present invention is a system in which a sender's bidirectional digital device and a server are connected via a network, wherein the bidirectional digital device sends a request to the bidirectional digital device's ID. And a transmitting means for transmitting to the server, wherein the server
A member database that holds the ID and personal information of the sender, a unit that receives the ID and the request, and a creating unit that uses the personal information corresponding to the ID as an address and creates a reply according to the request. And the sender sends the request and receives the reply without charge.

In the second invention, the bidirectional digital device is
The request is sent to the server together with the ID of the interactive digital device, and the server has a member database that holds the ID and the personal information of the sender, receives the ID and the request, and uses the personal information according to the ID as the address. Create a reply on request, the sender sends the request and receives the reply at no charge.

By adding the sales promotion information or the advertisement information from the sponsor company to the reply, the sponsor company bears the fee. The sender bears the charge, or in the case of a donation type, the sender's communication fee is charged.

[0012]

BEST MODE FOR CARRYING OUT THE INVENTION A first embodiment of the present invention will be described in detail below with reference to the drawings. FIG. 1 is a diagram showing a schematic configuration of an information transmitting / receiving system 1 according to the present embodiment. The information transmission / reception system 1 transmits a support message or request from a bidirectional digital device using a network such as a telephone line or the Internet, and sends a message card (reply) corresponding to the request to the sender.

As shown in FIG. 1, an information transmitting / receiving system 1
Is a TMS (Transaction Management) of the digital television 3 of the user 2 and the BS digital television station 4.
ment System) server 3, data processing server 7 of information management company 6, printing device 9 of printing company 8, terminal device 11 of material providing company 10, terminal device 13 of sponsor company 12, telephone line 17, network 18, etc. .
In the information transmission / reception system 1, the digital television 3 and the TMS server 5 are connected via a telephone line 17, and, for example, via a network 18 such as the Internet,
TMS server 3, data processing server 7, material provider 1
0 terminal device 11, sponsor company 12 terminal device 13
Etc. are connected and configured.

A user 2 is a viewer of digital broadcasting such as BS digital, and has a digital television 3. The digital television 3 is a two-way digital device for BS digital broadcasting, receives the BS digital broadcasting from the BS digital television station 4, and transmits it to the TMS server 5 via the telephone line 18.
Broadcast station ID, receiver ID, request, support message, etc. are transmitted. Although BS digital broadcasting is used in the present embodiment, CS digital broadcasting, terrestrial digital broadcasting and the like may be used.

The TMS server 5 has a member management database 14, and the digital television 3 via the telephone line 17.
From the member management database 14, a broadcasting station ID, a receiver ID, a request, a support message, etc. are received from the member management database 14, and the request and the personal information are transmitted via the network 18 to a data processing server. Send to 7. The member management database 14 includes the receiver I.
Holds personal information such as D, name, and address.

The data processing server 7 has an information management database 15, and holds the request and personal information received from the TMS server 5 via the network 18 in the information management database 15 as acceptance information. The data processing server 7 edits the print data on the front surface and the back surface of the message card according to the selected request in response to the received reception information, creates the print data using the name and the address as the address, and records the recording medium 16 To record. In addition, the data processing server 7 preliminarily sends, via the network 18, the photographic image data received from the terminal device 11 of the material providing company 10, the message from the recipient, and the sales promotion received from the terminal device 13 of the sponsor company 12. Information, advertisement information, and the like are held in the information management database 15.

The information management database 15 has advertisement information 25, photograph information 26, message information 27, reception information 2
Holds 8 etc.

The printing device 9 of the printing company 8 stores the print data recorded by the data processing server 7 on the recording medium 16.
The print data is read and the message card 19 is printed. The printed message card 19 is mailed or delivered to the user 2.

The material providing company 10 is a photograph or message from the recipient related to a celebrity such as an athlete, an entertainer, or a character, or a recipient such as a sports organization, sports team, program, stage, concert, or event. An organization or company that provides materials such as, and has a terminal device 11. The terminal device 11 is a personal computer, a portable terminal device, or the like, and transmits photographic image data to be printed on the message card 19 and a message from the recipient to the data processing server 7 via the network 18.

The sponsor company 12 is the sponsor company of the recipient. By adding the sales promotion information or the advertisement information from the sponsor company 12 to the message card 19, the sponsor company 12 bears the charge. The sponsor company 12 has a terminal device 13. Terminal device 13
Is a personal computer, a portable terminal, or the like,
Advertisement information and sales promotion information to be printed on the message card 19 are transmitted to the data processing server 7 via the network 18.

Next, the data structures of the member management database 14 of the TMS server 5 and the information management database 15 of the data processing server 7 will be described in detail. FIG. 2 shows the data structures of the member management database 14 and the information management database 15.

As shown in FIG. 2, the member management database 14 comprises a receiver ID 21, a name 22, an address 23 and the like. The receiver ID 21 is an identification ID of the BS digital broadcasting receiver of the digital television 3, and is a substitute for the member ID. The name 22 is the name of the user 2. Address 23
Is the address of user 2.

The information management database 15 stores the advertisement information 2
5, photo information 26, message information 27, reception information 28
Etc. The advertisement information 25 is advertisement or sales promotion information added to the message card 19, and includes an advertisement ID 30, advertisement image data 31, and the like. The photo information 26 is photo information related to the recipient added to the message card 19, and includes a photo ID 32, photo image data 33, and the like.
The message information 27 is the message information from the recipient to be added to the message card 19, and the message ID 3
4, message data 35 and the like. Reception information 28
Is composed of request information 36, personal information 37, and the like. The request information 36 is identification information of the request command (application button) selected from the digital television 3 (for example,
It is the selected photo number). The personal information 37 is personal information such as the name and address of the user 2 who requested the request information 36.

Next, the processing flow and processing procedure of the information transmitting / receiving system 1 will be described. FIG. 3 shows an information transmission / reception system 1.
The flow of processing is shown. 4 and 5 are flowcharts showing the processing procedure of the information transmitting / receiving system 1.

As shown in FIGS. 3 and 4, the digital television 3 of the user 2 switches to the data broadcast screen 42 while the digital broadcast program 41 (for example, a soccer relay program) is being broadcast (step 201). For example, the data broadcast screen 42
While displaying the digital broadcast program screen 41, displays menus such as “starter”, “score”, “player introduction”, and “get message” related to soccer relay. The digital television 3 transmits an application command to the TMS server 5 by clicking the application button 44 of "Get a message" on the data broadcast screen 42 (step 202).

The TMS server 5 transmits the application screen data to the digital television 3 according to the received application command (step 203). The digital television 3 displays the application screen 43, selects the photograph 45, and clicks the corresponding request button 46 (step 204). For example, the application screen 43 displays pictures 45-1, ..., 45-4 of a plurality of soccer players or teams, and pictures of the players and teams to be supported from among them (for example, a request button corresponding to the picture 45-3). 46-3) is selected. The soccer relay program digital TV 3 has a broadcasting station ID and a receiver I.
D, the request is transmitted to the TMS server 5 (step 205).

The TMS server 5 has a broadcasting station ID and a receiver I.
D, the request, etc. are received (step 206), and the receiver ID 2 which is the member ID from the member management database 14.
The name 22, address 23, etc. corresponding to 1 are extracted (step 207). The TMS server 3 transmits personal information such as name and address, and selected contents such as a photo and a message from the request (for example, photo ID and message ID) to the data processing server 7 (step 208). For example, when the request button 46-3 is clicked on the application screen 43, the photo ID of the corresponding photo 45-3 is transmitted to the data processing server 7 together with personal information such as name and address.

In the application screen 43, the photograph of the player or team to be supported is selected, but a cheering message may be selected, or the content may be fixed (for example, a predetermined photograph).

The data processing server 7 receives the personal information received from the TMS server 5 and the selected contents from the request,
It is held in the reception information 28 of the information management database 15 (step 209). For example, the data processing server 7
The photo ID, which is the content selected from the request, is assigned to the request information 36 of the reception information 28 of the information management database 15.
The personal information 37 holds personal information such as name and address.

As shown in FIG. 5, the data processing server 7
Extracts the request information received in the reception information 28 of the information management database 15 (step 301). The data processing server 7 extracts the corresponding photo image data 23, message data 35 and the like from the photo information 26 and the message information 27 of the information management database 15 according to the photo ID and the message ID which are the contents of the request information 36. (Step 302).

The data processing server 7 prints photographic image data, message data, advertisement image data from the sponsor company of the recipient, comments of the recipient (or material provider), etc. on the front and back of the message card 19. Data is created and edited according to a predetermined format (step 303). By adding the sales promotion information or the advertising information from the sponsor company 12 to the message card 19, the sponsor company 12 bears the fee, and the user 2 sends the cheering message to the recipient free of charge, and the user 2 sends the cheering message to the recipient. Acquire the message card 19.

The data processing server 7 embeds the personal information 37 necessary for DM printing, such as the name and address, in the created print data of the message card 19 as an address and a personal message (step 304). The data processing server 7 stores a plurality of message cards 19 on the recording medium 16.
Print data is recorded (step 305).

The printing device 9 of the printing company 8 reads the print data from the recording medium 16 received from the data processing server 7 (step 306). The printing device 9 prints the print data on the message card 19 (postcard or the like) (step 307). The printed message card 19
It is mailed or delivered to the user 2 (step 308).
The user 2 receives the message card 19 (step 309).

Next, the message card 19 to be printed will be described. FIG. 6 shows the message card 19.
As shown in FIG. 6, the message card 19 has a front surface 50.
And the back surface 51. The surface 50 is, for example, an address 52,
It is composed of advertisement information 53 and the like. The address 52 is personal information such as the address, name, and zip code of the user 2. Advertising information 53
Is advertisement and sales promotion information of the sponsor company 12.
By adding the sales promotion information or the advertisement information from the sponsor company 12 to the message card 19, the sponsor company 12 bears the charge of the message card 19.

The back surface 51 is composed of, for example, a selected photograph 54, an additional message 55 from the recipient, a replyer (recipient) name 57 which is an individual or a group, and the like. The selected photograph 54 is a photograph selected on the application screen, and is, for example, a photograph of a soccer player representing the World Cup. Additional message 55
Is a message from a reply person (recipient), and includes a personal message 56 for an individual addressed to the user 2. For example, "Taro-kun, please continue to support me". The respondent (recipient) is an individual such as an athlete, an entertainer, or a character, a sports organization, a sports team, an organization such as a program, a stage, a concert, an event, or a material provider 10 that provides a photograph of the recipient. Is.

Next, the case where the user 2 bears the charge (pay type) or the donation type will be described. Figure 7
Indicates the flow of processing in the case of a donation / pay type.

As shown in FIG. 7, the digital television 3 of the user 2 switches to the data broadcast screen 62 while the digital broadcast program 61 (for example, a soccer relay program) is being broadcast. The data broadcast screen 62 displays menus such as “weather forecast”, “major league”, “year-end help” while broadcasting the digital broadcast program screen 61. The digital television 3 has a donation button 6 for “End of year ending cooperation” on the data broadcasting screen 62.
Application screen 63 received by clicking 4
Is displayed. Select the photo 45 and click the corresponding request button 46. For example, the application screen 43 has a request button 66 that indicates a donation amount of 200 yen, 500 yen, 800 yen, 1000 yen, etc. while broadcasting the digital broadcast program screen 61 (soccer relay program). The digital television 3 clicks the request button 66 and clicks the donation amount (for example, the request button 6 corresponding to 800 yen).
Select 6). The digital television 3 transmits the broadcasting station ID, the receiver ID, and the request (amount of donation) to the TMS server 5.

The TMS server 5 has a broadcasting station ID and a receiver I.
D, request, etc. received, member management database 14
The name 22, address 23, etc. corresponding to the extracted receiver ID 21, which is the member ID, and the photo ID, message ID, etc. from the selected content of the request are transmitted to the data processing server 7. The data processing server 7 receives the personal information such as the received address and name, and the image data and the message data extracted from the information management database 15 according to the selected contents such as the photo ID and the message ID according to a predetermined format. Print data for the message card 19 is created and held in the recording medium 16. In addition, if the advertisement information from the sponsor company is not posted in the case of no charge, a comment is added to the donation, for example, "We donated money. Thank you for your cooperation."

The donation fee paid by the user 2 is charged together with the communication fee (telephone fee) for digital broadcasting. When the user 2 pays the message card fee, the billing process is similarly performed.

As described above, according to the present embodiment, the contents of the request selected from the data broadcast program screen of the digital television 3 of the interactive digital broadcast are displayed as the receiver ID.
At the same time, it is transmitted to the TMS server 5 via the telephone line 17, and the TMS server 5 extracts the personal information of the name and address according to the receiver ID from the member management database 14.
The selected content of the request and the name and address are transmitted to the data processing server 7.

The data processing server 7 has an information management database 15 which holds photograph information from the material providing company 10, message information, and advertisement information from the sponsor company 12. The data processing server 7 prints print data such as photo image data, message data, advertisement image data from the sponsor company of the recipient, and comments of the recipient (or material provider) on the front and back of the message card 19. The created print data of the message card 19 created and edited according to a predetermined format is embedded with the personal information 37 such as name and address required for DM printing as a personal message, and the created print data is recorded. It is recorded on the medium 16. The printer 9 reads the recorded print data from the recording medium 16, prints the print data on the message card 19, and mails it to the user 2.

As a result, the viewer who is the user 2 can obtain a message card with a high rarity value that cannot be obtained by other users free of charge. Also, on the digital broadcasting TV station side,
Since the viewer service is improved and the message card can be acquired by the viewer free of charge, the viewer's consciousness of participation in the program can be increased and the product value of digital broadcasting different from other broadcasting media can be increased. In addition, the sponsor company can provide sales promotion information to viewers who are actually interested.
It becomes possible to send advertisements. Furthermore, donation-type message cards can be obtained by donating message cards of high rarity that cannot be obtained elsewhere,
Compared to conventional donations, viewers' satisfaction will be increased and the amount of donations will increase.

In this embodiment, the case where the message card is sent to the viewer free of charge and the case where the message card is sent by donation are shown. However, the viewer bears the charge, and like the case of the donation, A billing process may be performed along with the communication cost, and a message card that does not include the advertisement of the sponsor company may be sent.

The program for performing the processing shown in FIGS. 4 and 5 may be held in a recording medium such as a CD-ROM and distributed, or the program may be transmitted and received via a communication line.

Next, the second embodiment will be described in detail. FIG. 8 is an information transmission / reception system 8 according to the present embodiment.
It is a figure which shows schematic structure of 1. Information transmission / reception system 81
Sends a support message (fan letter) or request from a terminal device such as a personal computer, a portable terminal, or a mobile phone using a network such as the Internet, and sends a message card (reply) according to the request to the sender. It is something to send.

As shown in FIG. 8, the information transmitting / receiving system 8
1 is a terminal device 83 of a user 82, a data processing server 87 of an information management company 86, a printing device 89 of a printing company 88,
The material providing company 90 includes a terminal device 91, a sponsor company 92, a terminal device 93, and a network 98. The information transmission / reception system 81 is, for example, via a network 98 such as the Internet, a terminal device 83 of a user 82, a data processing server 87, a terminal device 91 of a material providing company 90,
The terminal device 93 and the like of the sponsor company 92 are connected and configured.

The user 82 is a user who sends a cheering message (or fan letter, etc.) to a celebrity such as an athlete, an entertainer, a character, a sports organization, a sports team, a program, a stage, a concert, an event, etc. It has a terminal device 83. The terminal device 83 is a personal computer, a portable terminal device, a mobile phone, or the like, and logs in to the data processing server 87 via the network 98 and transmits a request, a cheering message, or the like.

The data processing server 87 has a member management database 94, an information management database 15, a browsing information management database 95, etc., and receives a member ID, a request, a support message, etc. from the terminal device 83 via the network 98. , Personal information corresponding to the member ID is extracted from the member management database 94 and stored in the information management database 15 as reception information. Data processing server 87
Edits the print data on the front surface and the back surface of the message card corresponding to the selected request to the received reception information, embeds the personal information name and address as the address, creates the print data, and stores it in the recording medium 96. Record. Further, the data processing server 87 is the terminal device 91 of the material provider 90.
, Support message from user 82 (fan letter)
121 is transmitted.

Further, in advance, the data processing server 87 has the terminal device 9 of the material providing company 90 via the network 98.
The information management database 1 stores the photographic image data received from No. 1, the message from the recipient, the sales promotion information and the advertisement information received from the terminal device 93 of the sponsor company 92.
Hold at 5.

The member management database 94 contains members I
Holds personal information such as D, name, address, and email address. The information management database 15 holds advertisement information 25, photograph information 26, message information 27, reception information 28, and the like. The browsing information management database 95 includes users 9
Hold the support message (fan letter) from 2.

The printing device 89 of the printing company 88 has a recording medium 96 in which print data is recorded by the data processing server 87.
Then, the print data is read and the message card 99 is printed. The printed message card 99 is mailed or delivered to the user 82.

The material provider 90 is a photographer or a message from the recipient who is a recipient such as an athlete, an entertainer, a celebrity such as a character, a sports organization, a sports team, a program, a stage, a concert, an event, etc. It is an organization or company that provides the materials, and has a terminal device 91. The terminal device 91 is a personal computer, a portable terminal device, or the like, and transmits photographic image data to be printed on the message card 99, a message from the recipient, or the like to the data processing server 87 via the network 98. In addition, the terminal device 91 accesses the data processing server 87 and browses the support message (fan letter) 121 from the terminal device 83 by the user 82.

The sponsor company 92 is the recipient sponsor company. By adding the sales promotion information or the advertisement information from the sponsor company 92 to the message card 99, the sponsor company 92 bears the fee. The sponsor company 92 has a terminal device 93. Terminal device 93
Is a personal computer, a portable terminal, or the like,
Through the network 98, the data processing server 87 stores advertisement information and sales promotion information to be printed on the message card 99.
Send to.

Next, the data structures of the member management database 94, the information management database 15, the browsing information management database 95, etc. of the data processing server 87 will be described in detail. FIG. 9 shows the data structures of the member management database 94 and the browsing information management database 95.

As shown in FIG. 9, the member management database 94 comprises member information 100. Member information 100 is
It consists of a member ID 101, a name 102, an address 103, a password 104, an email address 105 and the like. Member ID 1
01 is the identification information of the member and is the login ID.
Name 102, address 103, email address 105, etc.
This is personal information of the user 82. The password 104 is the password used when logging in.

The information management database 15 stores the advertisement information 2
5, photo information 26, message information 27, reception information 28
Etc., the information management database 1 of the first embodiment
The data structure is the same as that of 5.

The browsing information management database 95 has browsing information 110, and the browsing information 110 is the recipient ID 11
It consists of one and a plurality of support message information 112 and the like. The recipient ID 111 is, for example, the terminal device 9 of the material provider 90.
It is a login ID from 1. Support message information 11
2 has a sender ID (user 2) member ID 113, a support message 114, and the like.

Next, the processing procedure of the information transmitting / receiving system 81 will be described. FIG. 10 is a flowchart showing a procedure for membership registration of the information transmitting / receiving system 81. Figure 11
FIG. 7 is a flowchart showing a processing procedure of a request of the information transmission / reception system 81 and a support message transmission.

As shown in FIG. 10, the terminal device 83 of the user 82 accesses a predetermined home page of the data processing server 87 and performs member registration (step 401). The terminal device 83 inputs personal information such as name, address, and mail address, and sends it to the data processing server 87 (step 402).

The data processing server 87 registers and holds the received personal information in the member management database 94 (step 403) and issues the member ID (login ID) and password to the terminal device 83 (step 404). The terminal device 83 receives the member ID and the password (step 405).

As shown in FIG. 11, when sending a request or a support message (fan letter), the terminal device 83
Accesses a predetermined home page of the data processing server 87, inputs the member ID and password, and logs in (step 501). The data processing server 87 confirms the received member ID and password (step 50).
2) Send application screen data (step 503).

The terminal device 82 inputs a request, a support message (letter), etc. according to the application screen (not shown) (step 504). For example, a cheering message is input by selecting from a plurality of displayed soccer player pictures, or by selecting the soccer team or player name who is the recipient of the cheering message. Terminal device 82
Sends a request, a cheering message, etc. to the data processing server 87 (step 505).

The data processing server 87 receives the request and the support message from the terminal device 83 (step 506). The data processing server 87 displays a support message,
The sender's member ID, recipient ID, etc. are held in the browsing information management database 95 (step 507). The data processing server 7 holds the personal information corresponding to the member ID extracted from the member management database 94 and the selection contents (photo ID, message ID, etc.) from the request in the reception information 28 of the information management database 15 (step 5
08).

The data processing server 87 transmits the acceptance completion message to the terminal device 83 (step 509), and the terminal device 83 displays the acceptance completion message (step 510).

The creation of the print data of the message card 99 in response to the request from the data processing server 87 and the print processing of the printing device 89 are as shown in FIG. 5 in the first embodiment.
It is similar to the processing procedure of.

By adding the sales promotion information or the advertisement information from the sponsor company 92 to the message card 99, the sponsor company 92 bears the fee of the message card 99.

As described above, according to the present embodiment, the terminal device 83 sends a request, a cheering message, etc., via the network 98 to the data processing server 87.
Then, the data processing server 87 extracts the personal information of the name and address according to the member ID from the member management database 94, and accepts the selected content of the request, the support message, the name, the address, and the like. In response to the request, the data processing server 87, on the front surface and the back surface of the message card 99, photograph image data, message data, advertisement image data from the sponsor company of the recipient, comments of the recipient (or material provider), etc. Of the print data of the message card 99 created and edited in accordance with a predetermined format.
The name, address, etc., which is 7, is embedded as an address and a personal message, and the created print data is recorded in the recording medium 96. The printing device 89 reads the recorded print data from the recording medium 96, prints the print data on the message card 99, and mails it to the user 82.

As a result, the user 82 can send a cheering message or a fan letter free of charge, and be sure to receive a reply such as a fan letter or a message card with a high rarity value that cannot be obtained by other users free of charge. You can
Also, the sponsor company can send sales promotion information and advertisements to viewers who are actually interested.

In this embodiment, the case where the user 82 who is the sender sends a message card free of charge is shown. However, if the message card is sent by a donation or the viewer bears the charge, the communication cost will be charged. A billing process may also be performed at the same time, and a message card that does not include the advertisement of the sponsor company may be sent.

The program for performing the processing shown in FIGS. 10 and 11 may be held in a recording medium such as a CD-ROM and distributed, or the program may be transmitted and received via a communication line.

[0071]

As described above in detail, according to the present invention, there is provided an information transmission / reception system capable of sending a request or a support message from a two-way digital device via a network and receiving a reply for free. can do.

[Brief description of drawings]

FIG. 1 is a diagram showing a schematic configuration of an information transmitting / receiving system 1 according to the present embodiment.

FIG. 2 is a diagram showing a data structure of a member management database 14 and an information management database 15.

FIG. 3 is a diagram showing a processing flow of the information transmission / reception system 1.

FIG. 4 is a flowchart showing a processing procedure of the information transmitting / receiving system 1.

FIG. 5 is a flowchart showing a processing procedure of the information transmitting / receiving system 1.

FIG. 6 is a diagram showing a message card 19.

FIG. 7 is a diagram showing the flow of processing in the case of a donation / payment type

FIG. 8 is an information transmitting / receiving system 81 according to the present embodiment.
Diagram showing the schematic configuration of

FIG. 9 is a diagram showing a data structure of a member management database 94 and a browsing information management database 95.

FIG. 10 is a flowchart showing a processing procedure of member registration of the information transmitting / receiving system 81.

FIG. 11 is a flowchart showing a processing procedure for requesting the information transmitting / receiving system 81 and transmitting a support message.

[Explanation of symbols]

1, 81 ... Information transmission / reception system 2, 82 ......... User 3 ... Digital TV 5 ... TMS server 7, 87 ... Data processing server 9, 89 ... Printing device 11, 13, 83, 91, 93 ... Terminal device 17 ... Telephone line 18, 98 ... Network 19, 99 ... Message card

   ─────────────────────────────────────────────────── ─── Continued front page    (72) Inventor Michitaka Shiode             2-15-1 Chofugaoka, Chofu-shi, Tokyo-             403 (72) Inventor Yoshifumi Okabe             1-1-1, Ichigaya-Kagacho, Shinjuku-ku, Tokyo             Dai Nippon Printing Co., Ltd. F-term (reference) 5C064 BA01 BB01 BC01 BD02 BD07

Claims (25)

[Claims] 1. A system in which a sender's interactive digital device and a server are connected via a network, wherein the interactive digital device sends a request to the server together with an ID of the interactive digital device. And a member database that holds the ID and personal information of the sender, a unit that receives the ID and the request, and personal information corresponding to the ID as an address. An information transmission / reception system comprising: a creating unit that creates a reply in response to the request. 2. A system in which a sender's interactive digital device and a server are connected via a network, wherein the interactive digital device sends a request to the server together with an ID of the interactive digital device. And a member database that holds the ID and personal information of the sender, a unit that receives the ID and the request, and personal information corresponding to the ID as an address. An information transmitting / receiving system, comprising: a creating unit that creates a reply in response to the request, wherein the sender sends the request without charge and receives the reply. 3. The interactive digital device is a digital broadcast television, a personal computer, a portable terminal device,
The information transmission / reception system according to claim 1 or 2, wherein the information transmission / reception system is at least one of a mobile phone, a store terminal device, and the like. 4. The request includes at least one piece of information such as request information, a message to the recipient, and fixed contents.
3. The information transmission / reception system according to claim 1, wherein the information transmission / reception system includes three. 5. The information transmitting / receiving system according to claim 1, wherein the reply includes a message from a recipient. 6. The information transmitting / receiving system according to claim 5, wherein the message from the recipient includes a message for personal use to the sender. 7. The recipient is an athlete, an entertainer,
The information according to any one of claims 4, 5, and 6, which is at least one of an individual such as a character, a sports group, a sports team, a program, a stage, a concert, and an organization such as an event. Transmission and reception system. 8. The reply includes a photographic image according to the request, according to claim 1.
Information transmission and reception system described. 9. The reply includes the sales promotion information or advertising information of the sponsor company.
Alternatively, the information transmitting / receiving system according to claim 2. 10. The information transmitting / receiving system according to claim 1, wherein the reply is at least one of a postcard, a postcard processed product, a sealed letter, a parcel, and the like. 11. The information transmitting / receiving system according to claim 1, wherein the personal information includes at least one piece of information such as name, address, zip code, and mail address. 12. The sponsor company bears a charge by adding sales promotion information or advertising information from the sponsor company to the reply.
Alternatively, the information transmitting / receiving system according to claim 2. 13. The information transmission / reception system according to claim 1, wherein in the case of the sender's charge, or in the case of a donation type, the sender's communication fee is charged. 14. A sender's interactive digital device, a server connected via a network, a membership database holding an ID and personal information of the sender, the ID from the interactive digital device, and the member database. A server comprising: a means for receiving a request; a creating means for creating a reply corresponding to the request, using personal information corresponding to the ID as an address; and a means for printing the reply. 15. The server according to claim 14, wherein the interactive digital device is at least one of a digital broadcast television, a personal computer, a mobile terminal device, a mobile phone, a store terminal device, and the like. 16. The request is request information,
15. The server according to claim 14, wherein the server includes at least one piece of information such as a message to the recipient and a fixed content. 17. The server of claim 14, wherein the reply comprises a message from a recipient. 18. The server of claim 17, wherein the message from the recipient comprises a personalized message to the sender. 19. The recipient is at least one of an athlete, an entertainer, an individual such as a character, a sports organization, a sports team, a program, a stage, a concert, an organization such as an event, and the like. The server according to claim 16, claim 17, or claim 18. 20. The server according to claim 14, wherein the reply includes a photographic image corresponding to the request. 21. The server according to claim 14, wherein the reply includes sales promotion information of a sponsor company or advertisement information. 22. The server according to claim 14, wherein the reply is at least one of a postcard, a processed postcard, a sealed letter, a parcel, or the like. 23. The server according to claim 14, wherein the personal information includes at least one information such as name, address, postal code, and mail address. 24. A program for causing a computer to function as the server according to claim 14. 25. A recording medium recording a program for causing a computer to function as the server according to claim 14.