JP2002133141A - Secondary using system for advertisement data - Google Patents

Abstract

PROBLEM TO BE SOLVED: To reduce the advertisement expenses as a result while enhancing the effect of the advertisement itself. SOLUTION: The secondary use of the advertisement is accomplished by a means for cutting out photographs, pictures or graphic forms used in the advertisement as a single electronic image file and recording the same in the processed or unprocessed state in an image data base on a server, a means for opening the image data base to the public on the network and delivering the electronic image file to many and unspecified terminal devices accessed thereto for pay, and a means for automatically performing delivery and accounting as an agency for an owner of advertisement.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a system for secondary use of advertisement data performed on a paper medium such as a magazine or a newspaper or an electronic medium such as a television or the Internet.

[0002]

2. Description of the Related Art Conventionally, the secondary use of this kind of advertisement is, for example, to perform the same advertisement in a magazine using the composition of an advertisement published in a newspaper, or to process the advertisement image broadcasted on a television, and to process it on the Internet. The same advertisement was merely used repeatedly in different media, such as in use.

[0003]

Therefore, in the above-mentioned prior art, although the amount of advertisements and the target demographics are expanded and the opportunities for the advertisements to be seen by more consumers are increased, the contents of the advertisements are obtained. Since there was no change in itself, only a repeat effect was obtained for the same customer.

[0004] On the other hand, since advertising costs are incurred for each advertisement,
The advertiser was deducted from the initial cost of the composition and video, but found no other economic benefits.

[0005]

SUMMARY OF THE INVENTION The present invention has been made in view of the above-mentioned problems of the prior art, and enables an advertiser to enjoy greater economical merits, and at the same time, realizes the advertisement itself. It is an object of the present invention to provide a secondary use system of advertisement data based on a completely new idea that enables the effect to be further increased.

[0006] That is, the secondary use system of the advertisement data of the present invention cuts out a photograph, a picture or a figure used for an advertisement placed on a non-electronic medium or an electronic medium as a single electronic image file, and processes it in a processed or unprocessed state. Means for recording in an image database on a server, means for publishing this image database on a network, and means for distributing electronic image files to an unspecified number of terminal devices accessed here for a fee, and advertising this distribution and charging It is characterized in that it has means for automatically performing it on behalf of the user.

[0007] Usually, advertisements are devised to enhance their appeal and use high-quality photographs, pictures and figures. For example, photography uses top-notch photographers with attractive subjects, painting uses top-notch painters and illustrators, and figures use centripetal characters. And these are attractive works for consumers even if they leave the advertisement, and there is a potential demand to get them.

The present invention has been made in view of the above situation, and includes the so-called selling of photographs, pictures, figures, and the like used in advertisements. The main purpose is to incentivize active purchases by consumers by publishing them as a database on the network, collect payment for distribution, and return it to advertisers to reduce advertising costs. And

[0009]

BEST MODE FOR CARRYING OUT THE INVENTION In the social situation at the time of filing the present invention, a portable telephone having a network connection function is assumed as the most effective terminal device to receive distribution. This type of mobile phone is equipped with a color screen using liquid crystal, etc., and it is expected that young consumers will enjoy displaying their favorite characters used in advertisements on their mobile phone screen. You. In the case of using a mobile phone, a telecommunications carrier such as a telephone company providing a communication environment intervenes in the use of the mobile phone. Can be expected to run more smoothly.

[0010] On the other hand, the terminal device is not limited to a mobile phone, but may be a PD.
A (personal digital assistants) or other mobile terminals such as a car navigation device having a network connection function may be used, or a personal computer or a television receiver having a network connection function may be used. In the case of personal computers, images can be expected to be used as screen savers and wallpaper on the screen. In the case of television receivers, the use of thin displays that can be hung on the wall has spread, and beautiful images used in advertising have been used. It is expected that natural photos and pictures will be used as environmental images to decorate the room.

Hereinafter, specific embodiments of the present invention will be described with reference to the accompanying drawings. Here, the Internet, which is the most common means at the time of this application, is assumed as the network through which images are distributed, and the terminal device is assumed to be a mobile phone having a network connection function and a display capable of displaying images. are doing. It should be noted that these are merely examples, and it goes without saying that other networks and terminal devices are also included in the present invention.

FIG. 1 is a diagram showing the overall configuration of this embodiment. In the figure, reference numeral 1 denotes a web server (hereinafter, referred to as a server), to which a consumer's mobile phone 4 is connected via a web page published on the Internet 3.
A procedure for selecting and acquiring an image is executed on the web page. The symbol S in the figure is the display of the mobile phone 4. The server 1 is managed by an administrator of the entire system, and this administrator is usually an advertising business that accepts advertisements from the advertiser C. The server 1 has an image database 2 containing electronic image files.
Is connected, and a database that stores the attributes and billing information of the consumers who have delivered the images, and image providers (advertisers)
A database containing the data of the above is also connected.

In the image database 2 of the server 1, images such as photographs, pictures, figures, etc. cut out from advertisements executed on various media are recorded as electronic image files in a format readable by the mobile phone 4. Is done. 2 and 3 illustrate the concept.

FIG. 2 shows an example of a case where an advertisement is made on an electronic medium. Here, a web page published on the Internet is taken as an example of the electronic medium A1. In this case, the advertisement itself is composed of electronic data, and photographs, pictures, figures, etc. are often composed as independent files. Therefore, these are taken out and displayed as they are or on the mobile phone 4. Is recorded in the image database as an image P processed into a format suitable for Also, even in the case of an electronic medium, in the case of a television, since the data to be broadcast is analog data, it is necessary to cut out photographs, pictures, figures, and the like from this and convert it into digital data.

FIG. 3 shows an example in which an advertisement is performed on a non-electronic medium. Here, a magazine in which an advertisement is posted is used as the non-electronic medium A2. In this case, if you are using an old copy, read the photos, pictures, figures, etc. with the scanner from there, or read the original manuscripts of the pictures, pictures, figures, etc. with the scanner, and use DTP (desktop).
In the case of top publishing, images are taken out in the same procedure as in the case of the electronic medium.

A consumer accesses the above image database 2 from a web page and selects a desired image. In this case, a method for retrieving an image is to display the image itself in a thumbnail (thumbnail) format. It can be assumed that various keywords are added. Keywords include textual representations of the image's appearance, as well as the name of the advertiser (sponsor name) of the ad that used the image
And the product name (trademark) targeted for the advertisement. Especially for the latter keyword, the consumer remembers the advertisement with the sponsor name and trademark, so the search efficiency is high, and by performing such a search operation, the sponsor name and trademark are engraved in the mind of the consumer without knowing it The effect is also obtained. Further, when the advertisement is displayed on the Internet or a television having a two-way communication function, means for linking the image database of the system from the advertisement screen in real time may be provided. In this case, the image is collected. The effect of consumers watching the advertisement for the purpose can also be expected, and the audience rating of the advertisement increases. On the other hand, when the advertisement is displayed on a non-electronic medium such as a magazine or a newspaper, the URL of the image database of the system may be added thereto.

A consumer who has found a desired image in the image database can receive the image distribution for a fee through a predetermined application procedure. In this case, the electronic image file delivered to the mobile phone is opened on the mobile phone only for a certain period of time and deleted after a lapse of time, and the delivery method that allows the mobile phone to download and save the image file is used. Is provided in this embodiment.
In the former case, it is possible to prevent unauthorized secondary use of the image, so that only the former method may be restricted by the advertiser's intention.

In this embodiment, regarding the collection of the image distribution cost in the above case, in this embodiment, the record of the image distribution destination is recorded in a database together with the unit price of the distributed image by the server administrator, and this is recorded on the mobile phone. The environment is transferred to a telecommunications carrier (telephone company) T that provides the environment, and the telecommunications carrier acts to collect the image distribution cost together with the communication fee. Then, the collected usage fee is paid to the advertiser C who has the right to use the image after the telecommunications carrier and the administrator of this system respectively deduct a predetermined fee.

In the embodiment described above, at the time of distributing the image to the consumer, the attributes of the purchaser collected from the questionnaire on the screen are recorded in the database corresponding to the distributed image and provided to the advertiser. May be. By doing so, it is possible to grasp the degree of attention to an advertisement in relation to consumer attributes such as gender, age, region, etc., and use the results in sales strategies, product strategies, and advertising strategies. it can.

[0020]

The present invention having the above configuration has the following unique effects. Unlike the conventional secondary use of advertising that simply changed the medium, it is a secondary use of distributing photos, pictures and figures extracted from advertisements to consumers, so photos, pictures and figures are attractive In a typical case, the opportunity to expose and spread by walking alone increases the synergistic effect of increasing the effect of the advertisement of the main body. Since the distribution is made for a fee, the advertiser can profit from it and can recover a part of the advertising cost. And by spending the profits on the cost of upgrading your ads,
An advertisement having a graphic is realized, and it is expected that a demand for further distribution of images will increase, and a circulating effect will be achieved in which profits can be further increased. By distributing an image, it is possible to search for a group of consumers who have a favorable impression on the image, so that an increase in advertising effects and market research effects other than economic effects are realized.

[Brief description of the drawings]

FIG. 1 is an overall block diagram of a secondary use system of advertisement data of the present invention.

FIG.

FIG.

[Explanation of symbols]

 1 server 2 image database 3 network 4 mobile phone (terminal device)

──────────────────────────────────────────────────続 き Continued on the front page (51) Int.Cl. ⁷ Identification symbol FI Theme coat ゛ (Reference) G06F 13/00 540 G06F 13/00 540P

Claims (6)

[Claims] 1. A means for cutting out a photograph, a picture, or a graphic used for an advertisement posted on a non-electronic medium or an electronic medium as a single electronic image file and recording the processed or unprocessed image in an image database on a server; A means for publishing this image database on a network and distributing electronic image files to an unspecified number of terminal devices accessed there for a fee, and a means for automatically performing this distribution and accounting on behalf of an advertiser. A secondary use system of advertising data, characterized by having. 2. The advertisement data secondary use system according to claim 1, further comprising means for collecting an attribute of a distribution destination user when distributing the electronic image file and providing the attribute to an advertiser. 3. The advertisement data secondary use system according to claim 1, wherein the electronic image file delivered to the terminal device is opened only for a predetermined time in the terminal device, and is deleted after a lapse of time. 4. The advertisement data secondary use system according to claim 1, wherein the electronic image file delivered to the terminal device is downloaded to the terminal device. 5. The terminal device according to claim 1, wherein the terminal device is a mobile terminal.
5. The secondary use system for advertising data according to any one of items 1 to 4. 6. The mobile terminal is a mobile phone having a network connection function. The mobile terminal has a server having an image database so that a communication carrier of the mobile phone can collect electronic image usage fees from the mobile phone user on behalf of the mobile phone user. 6. The secondary use system of advertising data according to claim 5, further comprising means for notifying a communication carrier of data of a mobile phone user who has delivered an electronic image from an administrator.